STI) \ \ Y aT ; — f 769 ; i j % H is 4 - is, o% \\ & : ! o $ RS i Bee} Ary , NO, HULRIODINULLLIMG A AIM MM Ato FLORIDA—The Yachtsman’s Paradise. A yacht docked at one of its many harbors. CLEWISTON “The City of Opportunity” OIN with the countless thousands of modern Ponce de Leons who are daily turning J their faces toward the land of Dixie and rediscovering this fabled ‘“‘Fountain of Youth,” the land of promise. The object of Ponce de Leon’s dreams that were realized, are the same today as on April 8th, 1512. The soil, the climate, the balmy sunshine, the land of everlasting youth are yours today as he found them then, if you will but heed the call of Clewiston—the City of Opportunity—Your opportunity. Florida, the Utopia of the States, and Clewiston the heart of its wonderful glory and greatest promise invites your keenest investigation. “Climb with Clewiston.”’ \ HAPPINESS\ C~Ve 4, * 7) *, os ) e/\€ There is a place for you in Florida, an important place, and Clewiston, as one of Florida’s great future agricultural and industrial cities offers you the golden opportunity to achieve financial in- dependence and contentment. Clewiston will have a place for you whether you have much or little of this world’s goods, whether you are robust or ailing, enjoying the vigor of youth, of the fruits of success in the fall or winter of life. Clewiston, we predict, will be able to offer you and your family all the health and recreation of Florida, and in addition, the opportunity for a profitable livelihood. The following pages will disclose why and how Clewiston can mean all this to you. The following are some of the Directors and some of the Stockholders of Clewiston, Ltd.: All of these men are recognized by leading banks and business institutions as individuals of unusual position and integrity in the financial and industrial life of the country. CLUS TON ‘The City. of Opportunity. Le isllY ) Pd Hae 3s fe 4, j J at! ) J) Ww WY ax B. G. Dahlberg— Chicago, Illinois President, The Celotex Company, President, Dahlberg & Company, Inc. To fully understand Mr. Dahlberg’s position in the industrial and commercial life of America we refer you to an article appearing in the American Magazine for July, 1925, entitled: ‘Obstacles are the biggest bluffers in the world”’ which is an inter- esting life sketch of his various successful activities. Isaac T. Cook— President, Isaac T. Cook & Company, Inc. President, Diamond Realty Company, Director, Frisco Building Company, Director, Frisco Investment Company, Vice President, Carleton Building Company. St. Louis, Missouri Charles G. Rhodes— Treasurer and Director, The Celotex Company, Vice-President and Director, Michigan Guar- anty Trust Co., Director, Dahlberg & Company, Inc. Chicago, Illinois RP r aa mn la ir La ! a\" ta =p OL) -& | ~~ mF BOM Roath ERE’ 4, y al Tisha. Ne va VW\.440973 0574e WJ T. A. Burt— Urbana, Illinois VW Director, The Celotex Company, M Director, Michigan Guaranty Trust Co., Chairman of Board, Urbana Banking Company. _N. C. Mather— Chicago, Illinois First Vice-President, The Lord & Bushnell Company. : ioe Wom Wm. A. Hopkins— St. Louis, Missouri ey Se as Fin A General Purchasing Agent, Missouri Pacific . 287 neq [PEVeL af anog SO Railway Company. & Walter A. Draper— Cincinnati, Ohio Vice-President, Cincinnati Traction Company. J. W. Ferguson— St. Louis, Missouri President, Sabine Lumber Company, President, Current River Lumber Company, President, Carleton Building Company, eae Long Leaf Lumber 5 ROADS —+HHHHHHHHE J . a Cc 3 President, Frisco Investment Corp. ANALS == HIGHWAYS == Map of lower Florida showing ideal location of Clewiston. CHS WUSLON The City. of Opportunity. Climate LEWISTON is located in that section of Florida which enjoys as equable temperature as that of any part of the world—where the thermometer averages 68 degrees in the coldest months, and 75 de- grees in the hottest months—where frost is rarely known, and where sunstroke or heat prostrations are equally scarce. Florida’s climate is the reason such men as the Rockefellers, the Ringlings, the Fords, Edison, Bris- bane, Firestone, and thousands of others with great wealth at their command have chosen Florida for their homes and investments. Their resources and independ- ence enable them to choose any part of the globe for their habitat, and they have chosen Florida because its climate is delightful, invigorating and enchanting, and conveniently located. Clewiston’s climate compares favorably with that of Hawaii, Southern France, Italy, Spain and other lands of equable climate. Beautit “ ul Driveway in lorida. Southern CLEWUSTON The City. of Opportunity. i in An attractive nome Clewiston enjoys a cool and even temperature in the summer time as well as in winter, because of the breeze blowing off of Lake Okeechobee. The glorious sunshine that brightens practically each day of the year; the sunsets on the lake, and the tropic moon glistening on the water; all add charm to the lure of this land of promise. If you have never done so, you will find it interesting to watch the weather map of Florida. Notice how the temperature continues at the healthful 60 to 80 degrees winter and summer. When you have a hot day around the century mark in the summer time look at the tem- perature of Clewiston and note the refreshing 75 degrees they report. Or, in the frigid temperature of a northern blizzard, take the comfort of a look at Florida’s weather map again and sense the warm sunshine and balmy breezes of its 68 degrees. Consistent following of Florida’s weather map will convince you that there is no need to worry about extremes in weather at Clewiston—there is no more ideal climate on the globe—ideal the year round—in summer as well as in winter. Banana Grove in yard of Florida home. roup of Ae é center rofas eens Florida resort. Recreation HATEVER your inclination may be toward out- of-door sports, you will be able to satisfy it in Clewiston. Bathing may be enjoyed in the delightful waters of Lake Okeechobee with its wonderful shore at Clewiston. Fishing: Nowhere is the sport more to the liking of followers of Isaac Walton than in the waters of Lake Okeechobee which teem with all varieties of fresh water life, and every catch usually includes several of the lake’s famous black bass. Or if your heart desires a 100 pound tarpon, barracuda or sail-fish, a 60 mile motor boat trip down one of the canals or rivers to the Atlantic or the Gulf will bring you to the scenes of the world’s finest deep sea fishing. Boating: At Clewiston you have a range of 1,000 Square miles of fresh water for sailing or motor boating on the second largest fresh water lake within the United States, and easy access by means of the Caloosahatchee River and the many canals to the Atlantic Ocean or the Gulf waters. Hunting: Wild animal life in profusion inhabits the woods and country back of Clewiston. Such game No necessity for ‘‘Winter rules’ when golfing in Florida. | Won derfu] Bass fishing near Clewisto n, as deer, bear and fox are often bagged, and rabbits, squirrel, duck, wild turkey, curlew, geese and every known kind of fowl abound. Golf: Year round golf on a sporty, natural hazard, man-improved course in the magnificent sunshine that Florida alone knows, will be yours on the proposed country club course. This club and course are now planned for Clewiston and will be among the finest in the state. Motoring: Clewiston is on the new cross state high- way which connects Palm Beach and Fort Myers. Access is thus easily had by thousands of miles of hard surfaced roads to every part of the state, providing the most ideal motoring conditions it is possible to imagine. Tennis, Baseball: Ample provision will be made for these and other outdoor sports. The delight of outdoor sports at all times of the year is one that can be enjoyed by those who become a part of Florida’s population, and nowhere in this Garden of Eden Stat e willeyou be able to find a happier spot to live and play: n Clewiston as-planned. Excellent ee hunting in season near Piey sein, CILISWUSTOIN The City. of Opportunity. Some of the finest sugar cane in the world. Beautiful orch HE agricultural district around Clewiston is one of the most unique in the world. It is not only well adapted to the production of citrus fruits and every known tropical and semi-tropical fruit, nut, vegetable, grain, sugar cane, and rubber tree, but grows successfully many other crops. Not only is this true, but it will produce from two to six crops of many things each year, and acre for acre the land will yield more abundantly and with less labor than the mind of the most enthusiastic farmer can imagine. The reason for this is the rich, muck soil, the un- matched growing conditions and Florida’s bountiful rainfall. The rich, muck soil of the Clewiston dis- trict is similar in character to the famous soil of the Nile valley, and is capable of producing as great a return for the efforts expended as is possible to obtain from any other famed agricultural districts of the world. There it is, a veritable mine of wealth, for those who wish to cultivate its great fertility and prosper from the abundant fruits and vegetables which have made Florida produce famous the world over. There is no more ideal spot on the globe for raising poultry; cattle and hogs are being raised with great profit entirely on pasture except for fattening; and the dairy industry is naturally a thriving one. It is not unusual for an acre to net $1,000.00 with intelligent cultivation in this muck land. CLEMSON The City. of Opportunity. Florida pastures Support fine Cattle ards can be developed on property around Clewiston. Clewiston, an Just a few examples of what is being done by farmers, fruit growers, and truck gardeners in the territory adjacent to Clewiston follow: Potatoes often yield a net profit of from $200 to $600 per acre. Two crops can be grown each year with corn or a forage crop between. The corn is esti- mated to yield $60 per acre on the general average. Avocado Pears in full bearing yield net profits of from $700 to $2,000 per acre. Peanuts produce three crops per year and return a net profit of upwards of $120 per acre. Bananas in full bearing yield a net profit of $1,000 or more per acre. Sugar Cane yields from 30 to 60 tons per acre and with the developments planned for Clewiston there should be a ready market for this crop. Truck Gardening yields enormous profits; celery has returned as much as $3,000 per acre, green peppers $1,500; cauliflower $1,200; cucumbers $450. Pineapples yield $400 to $800 per acre. Berries of all kinds grow in profusion and yield up to $3,000 per acre. Citrus Fruits flourish and it is not uncommon for an orchard to re-pay its original cost each year, when in full bearing. Nuts do well in this soil, and afford a fine opportunity for diversification even on a small tract of land. grows abundantly Corn an Clewiston. A fine poultry yard on a Florida farm bee Alfalfa Crops near Clewiston. Agricultural Center Many are the letters we have on file regarding the agricultural developments of the Clewiston district .One of them is from F. C. Elliott, Chief Drainage Engineer. Just a few quotations from others follow: J. R Doty, Florida State Representative from Hendry County, under date of April 8, 1925, says: “T am acquainted with the lands in the vicinity of Clewiston and do not hesitate to say that the growth of vegetation both in wild growth and cultivated crops is simply marvelous. It is impossible to comprehend what vast amounts can be produced in a few weeks without one seeing it with his own eyes. I have met the Managers of the Clewiston Company and believe them to be men of integrity and financially able to carry out the plans of development they contemplate in that vicinity.” No better description of the wonderful richness of the muck-lands that adjoin Clewiston, or the in- exhaustible possibilities for all phases of agriculture for countless crops of varied varieties, can be had by a stranger than the following, taken from the Quarterly Bulletin of the Florida Agricultural Department, dated October 1, 1920, and issued under the authority of W. A. McRae, Commissioner of Agriculture. This was written over four years before the Clewiston project had its inception, but was a truthful word picture of this section about the city-that-is-to-be as it is today. “The glades are being drained where 3,000,000 acres of muck which nature has been preparing in her laboratory during countless aeons of time a soil and humis, waiting the plow, to yield a harvest sufficient to support more people than are now in the state. These regions of the state have sufficient elevation to drain and at less cost than the baked plains of the west can be irrigated and when this is done who can measure the future agricultural possibilities of Florida? What has been done is only a faint indication of what will be done. All the things herein mentioned and more are prophecies of what is to come. With a bountiful supply of humis in peat-lands, with almost a monopoly on phosphate, and unlimited lime rock, what is to hinder the making of the agricultural future of this land of sunshine two to four crops a year? The state has almost a monopoly on the finest Fuller’s earth of the world. This is needed in refining oils. Dehydration will help to utilize all the perishable fruits and vege- tables that now waste for want of scientific curing and preserving.” Roland M. Harper, Florida State Geological Survey, has stated in an official report that in value of crops per acre Florida is above the average for the whole country. CILISWUSTOIN The City. of Opportunity. ECAUSE of its strategic position in the central part of the state; its location on the main high- ways; its advantages as a shipping center for that territory; its proximity to developments in the sugar and other producing sections, Clewiston should become one of the greatest industrial cities in Florida. It had not been considered that rubber could be produced commercially in the United States, but H. S. Firestone, the well-known automobile tire manufacturer believed that if it could be done anywhere, it could be done in southern Florida. He investigated and experimented, and the result of his findings is seen in the rubber plantation which now is taking shape on an 8,000 acre tract a few miles west of Clewiston. This enterprise is known as the Henry Ford planta- tion, for Mr. Firestone not only convinced himself of the possibility of producing rubber in this magic sec- tion, but Mr. Ford and Thomas A. Edison have joined him in the enterprise. Henry Ford, the giant of American industry, pur- chased 8,000 acres of land in this magic section, and many kinds of rubber trees are now in process of grow- ing for further experimentation. In addition Mr. Type of Sugar Mil] Planneq I DY B SGD, Dey e€lopm aie (CIHS\WUS WON The City. of Opportunity. Other Giants of Ford plans other developments which are mentioned in the following letter from E. E. Goodno, Manager of the Ford Ranch. E. E. GOODNO Labelle, Fla. Apri 22, 1925 CLEWISTON SALES COMPANY, Minneapolis, Minnesota. Gentlemen: I am acquainted with F. Dean Duff, Isaac T. Cook, Paul Brown, B. G. Dahlberg and others interested in the development of the territory surrounding the town of Clewiston. I was appointed one of the Commissioners to assess the benefits and damages of the Sugarland Drainage District which includes the muck lands along Lake Okeechobee and the town of Clewiston and am thoroughly familiar with the agricultural possibilities in that section after the installation of drainage and water control works. The Sugarland Drainage District adjoins the Henry Ford Ranch on the east and with completion of the works of the Sugarland Drainage District and the carrying out of the plans of those interested in that development a community is certain to grow up second only in impor- tance in this section of the State to the developments planned here by Henry Ford and his associates. Wishing you every success, etc., etc. Yours truly, E. E. GOODNO, Manager Ford Ranch. TS and ; mpany, “SS°Ciates in the Sugar] ar and Canals like these will serve Clewiston. A large hotel is 2 plan on the shores of Lake Okeechobee. cluded in the plans = rks are include Bathing beaches and Pajiewiston CLS WISTOIN The City. of Cpportunity. AN ARTIS LORIDA is divided into five sections: the East Coast; the West Coast; North Florida; the Highlands and South Florida. Each section has its own peculiar uses and advantages. The East Coast is known as the playground. The West Coast is quite similar in this respect, but in addition is developing industrially. North Florida is the timber country and naval stores. The Highlands are the greatest producers of various citrus fruits. South Florida, around Lake Okeechobee, is all of this and more. In addition to possessing all of the advantages of these other sec- tions, it is the greatest vegetable and truck garden in the world. It will grow every kind of tropical and semi-tropical plant and has greater commercial and industrial possibilities than any other part of Florida. South Florida, where Clewiston is located, is the tropical part of the state—the Cocoanut and Royal Palm growing north only as far as Fort Pierce on the East Coast and Fort Myers on the West Coast—both north of Clewiston. Lake Okeechobee, which is fifty miles in length and thirty-five miles in width, lies between Fort Pierce and Fort Myers, and basking on its southern shores is Clewiston right in the center of this wonder region. Okeechobee is the second largest fresh water lake wholly within the United States, and is the largest lake wholly within any one state. The fishing industry on Okeechobee is an enormous business in itself, producing an income of approximately $1,500,000 annually. Along the southern shores of Okeechobee lie the famous muck lands of Florida. The soil of this most fertile country has been gradually built upon a foundation of Marl by decomposed vegetable matter and silt and mineral salts carried south from Lake Okeechobee in a broad thin sheet of overflow. This marvelous process of natural cultivation has been aided by years of warm sunshine and life-giving moisture and when Dr. H. W. Wiley was Chief Chemist of the United States Department of Commerce, he stated ‘‘There is practically no other body of land in the world which presents such remarkable possibilities of development as the muck lands bordering on the South Shore of Lake Okeechobee.” Development of the land for agricultural purposes is readily and efficiently accomplished by dianage and water control. A _ tre- mendous project of this nature, costing approximately $700,000.00 is now under way, to serve 43,000 acres of the land adjacent to Clewiston. The pioneering work necessary in any country is being done for S CONCEPTION OF THE PROJECTED CITY OF CLEWISTON, FLORIDA, AS PLANNED AND NOW IN PROCESS OF DEVELOPMENT. you in Clewiston. The land in the agricultural area is being prop- erly drained and receptive to different forms of cultivation. Hard surfaced roads will be built connecting with the main highways; and the city itself, planned by John Nolen, who has designed and rebuilt some of the country’s most beautiful cities such as St. Peters- burg, Florida; St. Paul, Minn.; San Diego, California; Milwaukee, Wisconsin; and many others, will be a dream city brought to reality on completion. Street, avenue and boulevard in Clewiston will be hard surfaced; every lot will have electricity and water service; sidewalks will be installed and all this cost is included in the purchase price of the property; and in addition, there will be spacious public parks and bathing beaches. Ay the family +a for & sports Clewiston * Florida River Scene Two pictures of canals in New Orleans There will be similar de- velopments here One of the finest Country Clubs in the state is planned for Clewiston CLS WUSTOIN The City. of Opportunity. in Clewiston Territory and around Clewiston and we are permitted to quote an extract from their report, June, 1925. “The Sugarland Development Company owns 15,000 acres of the richest soil in the known world, located at Clewiston, on Lake Okeechobee, Florida, south of Lat 27°30’ N., which the best authorities consider the most suitable in the United States (if not in the world) for the successful cultivation of sugar cane, coupled with the high purity in the juice which greatly facili- tates the manufacture of sugar. A considerable portion of this Company’s lands is already suitable for the initial plantings of cane which the Company is now undertaking and the entire tract is in the Sugarland Drainage District on which the drainage operations now being carried on under the capable direction of the Elliott & Harman Engineering Company will be completed next year, making it then all available for planting. The company is now negotiating for the construction of the first unit of a three unit factory, to be ready for operation by January 1, 1927. If the plans now being prepared are carried out, this sugar factory will, in economy and efficiency of operation, be equal, if not superior, to any in Cuba or any other cane sugar country.” Two views of a Sugar Factory in the district near Clewiston. THE STATE OF FLORIDA Department of Agriculture Tallahassee Nathan Mayo, Commissioner April 8, 1925 CLEWISTON SALES COMPANY, Minneapolis, Minnesota. Gentlemen: Hendry County was formed from Lee County in 1923, and comprises the Northeastern part of the original County. This County is almost totally undeveloped, Labelle, the County-site, and Clewiston, being the only towns of any size. This County extends for a short dis- tance into the Everglades District on the East. By far the greatest part of this County is made up of vast plains, almost totally undeveloped. The highway which extends from Fort Myers to Palm Beach will go through this County. I understand that quite extensive development projects are being planned by large capitalists in this section. Yours very truly, NATHAN Mayo, Commissioner. P. S.—This Department will be glad to furnish any information or data that we may have on this County. Commissioner. Aerial scene of a Florida factory. ae aE CIHSWUSTOIN The City. of Opportunity. Machines iit CILISWUSTOIN The City. of Opportunity.