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 Handbook 
 
 Church Publicity 
 
 1922 
 
 Presiding Bishop and Council 
 of the' Protestant Episcopal Church 
 Department of Publicity 
 281 Fourth Ave. New Jork City 
 
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Handbook 
 
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 Church Publicity 
 
 1922 
 
 IWraSITT OF ILLINOIS LIBRARY 
 
 JUL 1 0 1922 
 
 Presiding Bishop and Council 
 of the Protestant Episcopal Church 
 Department of Publicity 
 281 Fourth Ave. New York City 
 
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 Contents 
 
 Foreword 
 
 Church Publicity 
 
 Some Definitions, 7 
 
 Fields of Printed Publicity, 10 
 The Public, 10 
 The Church as a Field, 11 
 Fields Within the Church, 12 
 Covering the Fields, 12 
 
 Three Publicity Tests, 13 
 
 National Department of Publicity 
 General Program, 16 
 
 Propaganda for the Church’s Mission, 16 
 
 Propaganda for the Departments and Auxiliaries, 17 
 
 Publicity Promotion, 18 
 
 Publishing Agency, 19 
 
 General Convention Publicity, 20 
 
 Activities of the Department, 20 
 
 Official Bulletins, 22 
 
 The Spirit of Missions, 23 
 
 Exchange of Methods, 24 
 
 The Church at Work, 25 
 Free Circulation, 26 
 Nature and Contents 28 
 Cost of Publication, 29 
 Distribution, 29 
 An Experiment, 31 
 
 Serving as Publishing Agency, 31 
 
 News Service to Church Publications, 
 
 Missionary and Other Notes, 32 
 
 Loan Packets of Literature, 33 
 
 National News Bureau, 34 
 Field Organization, 35 
 General Services, 37 
 Evangelistic Purpose, 38 
 
 Advertising, 38 
 
 With the Public as a Field, 39 
 With the Church as a Field, 39 
 
 Promotion, 40 
 
 Of Organization for Publicity, 41 
 Of Publicity Within the Church, 42 
 Through Publicity Conferences, 43 
 Through Publicity Commissions, 44 
 Of Evangelistic Publicity, 45 
 
 Provincial Publicity 
 
 32 
 
Diocesan Publicity 
 
 Organization, 49 
 Program, 51 
 Diocesan Papers, 52 
 
 Character and Contents, 52 
 Distribution, 53 
 Financing, 54 
 Combination of Papers, 55 
 Diocesan News Bureaus, 56 
 Advertising, 58 
 Literature and Posters, 59 
 Financing, 59 
 
 Co-operation, 60 
 
 With National Headquarters, 61 
 With Parochial Headquarters, 62 
 With Other Diocesan Departments, 62 
 With Non-Official Church Publications, 63 
 
 Publicity Promotion, 63 
 
 Parochial Publicity 
 Organization, 65 
 Parish Papers, 68 
 Cost of Publication, 69 
 News Bureaus, 69 
 
 Preparation of News Stories, 71 
 
 Advertising, 72 
 
 Preparation of Advertising, 75 
 
 Other Forms of Publicity, 76 
 Miscellaneous Literature, 76 
 Library and Reading Room, 77 
 Bulletin Board, 77 
 Posters and Charts, 77 
 Stereopticon Pictures, 77 
 Motion Pictures, 78 
 Publicity Through Radio, 78 
 Financing, 78 
 
 Co-operation, 79 
 
 With Diocesan Headquarters, 79 
 With National Headquarters 79 
 With Other Parochial Departments, 80 
 With Non-Official Publications, 80 
 Promotion of Publicity, 80 
 
 Appendices 
 
 Department of Publicity, 81 
 Diocesan Publicity Organizations, 83 
 News Bureaus, 90 
 Parochial Data, 93 
 The Church at Work, 96 
 Diocesan Papers, 100 
 Church Periodicals, 107 
 Preparation of Manuscripts, 110 
 
Foreword 
 
 The development of publicity in the Church has reached the 
 stage where it is believed a handbook will be of use. There are 
 still many problems to be solved. There is still much that is ex¬ 
 perimental in organization and activity. But the constant de¬ 
 mands for information and the many requests for advice seem 
 to indicate the desirability of making generally available the re¬ 
 sults of the last two years’ experience and of presenting a 
 statement of policies and plans. 
 
 This handbook has the following definite objects: 
 
 1. To define Church publicity and to show its necessity and 
 importance as an integral part of Church work. 
 
 2. To explain the program and activities of the national 
 Department of Publicity. 
 
 3. To promote the prosecution of Church publicity through¬ 
 out the Church. 
 
 4. To demonstrate the need of complete co-operation in 
 publicity between national, diocesan and parochial headquarters. 
 
 5. To offer to dioceses and parishes suggested programs of 
 publicity activity. 
 
 The Department has been doing pioneer work and is acutely 
 conscious of the fact that mistakes have been made. Of neces¬ 
 sity its efforts have been largely tentative and it has been 
 obliged to make requests which may have seemed to be unreason¬ 
 able. There has been an effort to secure and benefit by advice 
 from experienced publicity men on the one hand and experienced 
 Church workers on the other. Frank criticism and advice from 
 the field have aided materially. 
 
 The Department is glad to take advantage of this oppor¬ 
 tunity to express its deep appreciation of the patience and sym¬ 
 pathy exhibited throughout the Church in this effort to develop 
 a phase of Church work which was hardly recognized as such 
 until recent years and towards which there existed a widespread 
 adverse prejudice. The progress which has been made would 
 have been utterly impossible without the splendid spirit of co¬ 
 operation which has been generally shown. 
 

 
 
 
 
 
 
 
 
 
 
 
 
Church Publicity 
 
 Some Definitions 
 
 Publicity, defined as the quality which any fact or truth 
 acquires by being made generally known, denotes in common 
 usage to-day the process or act by which this quality is given. 
 
 The purpose of publicity may be merely to spread informa¬ 
 tion or it may be to promote a cause. 
 
 Publicity is not to be confused with education. Education 
 is the regular and systematic impartation of knowledge to par¬ 
 ticular persons for the purpose of intellectual and spiritual 
 development and training. 
 
 Religious Publicity is publicity whose subject matter is 
 religion and whose purpose is the promotion of religion. 
 
 Knowledge must precede interest or action. No religion 
 ever spread widely except through publicity. 
 
 Christian Publicity is publicity in any form in the 
 interest of the Christian religion. It’s primary purpose 
 is to make the Gospel known throughout the world. Gospel 
 means “good news.” Jesus Christ came to men with a message 
 from the Father, a message which contained the secret of human 
 happiness. He said to his disciples, “If ye know these things, 
 happy are ye if ye do them.” The primary commission He 
 gave His Church was to spread the good news throughout the 
 world. 
 
 In a very real sense He deliberately trusted the success of 
 His Mission to publicity. 
 
 Church Publicity in its largest sense is organized Chris¬ 
 tian publicity conducted by the Church for the purposes for 
 which the Church exists. 
 
 Because the Church is divided by schism, all Church pub¬ 
 licity is conducted by separate bodies of Christians. It is 
 therefore more or less colored by the particular beliefs and prac- 
 
 [n 
 
tices of each body and is partly in the interest of each par¬ 
 ticular body. This is a sad handicap, but unavoidable under 
 existing conditions. Each particular Christian body justifies 
 itself on the theory that it is the truest expression of visible 
 organized Christianity. 
 
 Everything that bears witness to Jesus Christ has publicity 
 content and effect. The existence of the Church in the world, 
 the whole body of believers, is a mighty witness. Each commu¬ 
 nion bears its testimony. Every consistent and active Christian 
 is a convincing advertisement. The sacrament of Baptism is a 
 proclamation; the sacrament of the Holy Communion a “con¬ 
 tinual remembrance.” The cathedral spire and the church bell, 
 the hospital bed and the school desk, the worship and the work 
 and all the visible possessions of the Church, help to tell the 
 story. The cross, however and wherever used, challenges atten¬ 
 tion. Pictures, symbols, banners, badges, buttons, all attract 
 notice. In these and many other ways, as well as by the spoken 
 and written word, the Church seeks to centre the eyes and ears 
 of men upon the Saviour of the world. 
 
 Spoken Church Publicity. Of all these forms of Church 
 publicity the spoken and the written word bulk the largest. 
 And of the two, spoken publicity is the more effective and the 
 more extensive. 
 
 Jesus Christ, so far as we know, used spoken publicity 
 only. His disciples used both spoken and written publicity. 
 Some record of both is found in the pages of the New Testa¬ 
 ment. 
 
 The most powerful and the most typical form of spoken 
 Church publicity is preaching. The substance of preaching is 
 Christ and His Gospel. The purpose of preaching must be 
 the same purpose which He had and which He commissioned 
 us to carry out. It is not true Christian preaching unless the 
 utterance is by a Christian who speaks from genuine experience 
 and faith. These must be characteristics of all true Christian 
 publicity of any sort. Information about Christianity by an 
 unbeliever is publicity, but not Christian publicity. 
 
 All true Christian publicity must have an evangelistic 
 motive, whether it be spoken or written, whether it be direct 
 or indirect, whether it be about Him or His Church or about 
 
 [ 8 ] 
 
things done in His name, whether it be the assertion of Chris¬ 
 tian truths or the application of those truths to human life 
 and problems, whether its ultimate purpose be apparent or not, 
 whether it be a sermon or a tract or a piece of news or an 
 advertisement or a Church notice. 
 
 Spoken Church publicity finds expression in sermons, lec¬ 
 tures, addresses and all other forms of spoken discourse. It 
 includes Church notices. It includes especially personal con¬ 
 versation. Preaching is no less preaching if there be an audi¬ 
 ence of only one. Preaching need not necessarily take the form 
 of a sermon. There is no more effective form of publicity for 
 any purpose than conversation. If churchgoers were to habitu¬ 
 ally repeat to non-churchgoers some part of the Christian mes¬ 
 sage they get at church, the effect would be overwhelming. 
 
 It is not the function of this Handbook tq cover the ground 
 of spoken publicity. But in considering written publicity it 
 is necessary to keep both forms in mind or we forget that each 
 is but part of one great process. They are essentially the same. 
 The distinction drawn for practical purposes is one of form. 
 
 For the sake of convenience, the word “publicity’’ as used 
 hereafter in this book without modifying adjectives is intended 
 to connote written publicity only. 
 
 Written Church Publicity. The most effective written 
 Church publicity is, without doubt, the Bible. We may expound 
 and interpret and apply and enlarge upon the Gospel story there 
 recorded but we cannot add to its effectiveness as an evangelis¬ 
 tic medium. Next to the spoken word of a sincere Christian 
 it is more influential in winning unbelievers than any other 
 human agency. Our Prayer Book ranks high as a means to this 
 end. Written Church publicity may take the form of books, of 
 pamphlets and tracts, of correspondence, of matter displayed on 
 bulletin boards or bill boards, of pictures and illustrations, of 
 stereopticon pictures and motion pictures. Whatever its form 
 it takes its character from its ultimate purpose. 
 
 This Handbook aims to cover written Church publicity as 
 officially planned or carried on by this Church through national, 
 diocesan and parish agencies. 
 
 [ 9 ] 
 
Fields of Printed Publicity 
 
 Generally speaking, the field of publicity is the public at 
 large. But usually we have definitely in mind as the public the 
 people of a particular community or state or nation. We are 
 forced also to make distinctions other than geographical. In 
 religious publicity, as in secular publicity, we are obliged to 
 recognize many fields, differentiated according to the character 
 or purpose of the publicity. 
 
 The Public 
 
 Publicity for the public is publicity intended to reach 
 anybody and everybody within a given geographical field. News¬ 
 papers are the best example of publicity intended for the public 
 at large. 
 
 Why should the Church address publicity to the public? 
 The answer to this question requires the classification of the 
 public from the standpoint of the Church. From this stand¬ 
 point we note that the public includes three categories—our own 
 Church people, the members of other Churches and the great 
 body of the unchurched. 
 
 Our Own Church People. As our own people constitute 
 not more than three per cent, of the population, secular papers 
 do not offer the best means of reaching them. Nevertheless, as 
 the great majority of our Church people do not subscribe for 
 any Church paper, or read much if any Church literature, the 
 only printed information about the Church and the work of the 
 Church which many of them ever see is contained in secular 
 papers. So, in some small degree, the purpose of Church 
 publicity in secular papers is to reach our own people. 
 
 Other Religious Bodies. As regards the members of other 
 religious bodies, constituting nearly one-half the population, it 
 is obviously desirable that they should be informed of what this 
 Church stands for and is doing. This makes for better under¬ 
 standing, friendly rivalry in good works, the breaking down 
 of isolation and ultimate unity. 
 
 The Unchurched. The challenge of the unchurched is, 
 however, the great incentive of Church publicity addressed to 
 the public, and the ultimate purpose, whatever the character 
 
 [ 10 ] 
 
of the publicity, is evangelistic. Here is the great opportunity 
 of the Church in the home field. We all recognize the inadequacy 
 of all existing methods of evangelization by the spoken word. 
 The accessions made by all the Churches from the ranks of the 
 unchurched are hardly more than enough to maintain the exist¬ 
 ing proportion between the churched and the unchurched. “The 
 fields are white to the harvest,” but “the laborers are few” 
 because we seem to lack the necessary implements. We do not 
 realize that newspapers, magazines, books, tracts, bulletin 
 boards, pictures, moving pictures, are all available implements 
 and are at hand in abundance. 
 
 The Church as a Field 
 
 The members of the Church must be regarded as a distinct 
 field of publicity. There is much information which it is 
 desirable to give to them which could not suitably be addressed 
 to the general public. Publicity directed to the members of the 
 Church must have a different character and to some extent a 
 different phraseology, must be more specific and must go more 
 deeply into subjects than general publicity. 
 
 Lack of information about the life and teaching and work 
 of the Church is responsible for the indifference and neglect 
 which characterizes so large a portion of the membership of the 
 Church. Even those who are active in worship and work need 
 re minders of duty and opportunity. Back of the giving of infor¬ 
 mation to members of the Church is the hope of awakening, 
 or reawakening, and maintaining interest in the purposes and 
 activities of the Church. 
 
 Picture the possibilities if every member of the Church 
 should gain a realizing sense of the task confronting the Church 
 and of the efforts of the Church to perform it—the splendid 
 spirit, daring and faith on the one hand and the inadequacy of 
 the efforts on the other. Could indifference and cheap optimism 
 survive ? But if the Church as a whole is to rise to her duty and 
 opportunity there must be sought a revolution of sentiment in 
 the hearts of all the members, and not merely the spurring of the 
 few to redoubled activity. 
 
 A Church is not efficiently organized which cannot convey a 
 
 [Hj 
 
message to all its membership and which cannot touch its whole 
 body with inspiration. 
 
 The four Church Weeklies, certain of the Church Month¬ 
 lies, The Spirit of Missions and The Church at Work, all regard 
 the whole membership of the Church as their potential field. 
 
 Fields Within the Church 
 
 Viewed geographically the provinces, the dioceses and the 
 parishes are distinct fields of publicity. There are many dio¬ 
 cesan and parochial publications. 
 
 The clergy, including of course the bishops, constitute a 
 distinct field. There is, in this Church, no periodical publica¬ 
 tion intended to be circulated exclusively among the clergy. 
 
 Classed as Church officials, the clergy are grouped with gen¬ 
 eral and diocesan officers as the field in which to circulate the 
 Official Bulletins of the Presiding Bishop and Council. 
 
 Classed as leaders, the clergy are grouped with lay readers 
 and workers throughout the Church as the field in which to 
 circulate the Exchange of Methods. 
 
 The children of the Church are a distinct field, calling for 
 a distinct form of publicity. For them there are a few special 
 periodical publications and children’s departments in others. 
 
 There are numerous classes or groups in the Church to 
 which special publicity is addressed according as they constitute 
 the members of brotherhoods or societies or other organizations 
 or have a common interest in that they are doing a particular 
 kind of work or advocating a particular cause. For a list of 
 Church periodicals intended for classes or groups of this sort 
 see page 107. 
 
 Covering the Fields 
 
 It is not feasible, or necessary, to strictly segregate the 
 publicity addressed to these various fields. In many cases it 
 happens that one field or group includes another, and that a 
 periodical publication will aim to reach more than one group 
 or field, and will have a variety of purposes. 
 
 It is to be remembered also that no one publicity agency 
 in the Church is in charge of all the many forms of publicity 
 prosecuted in the Church. Some publications and projects are 
 
 [ 12 ] 
 
conducted by the Church as a whole, some by dioceses, some by 
 parishes, some by organizations, some by private individuals 
 or companies. Always it is the apparent need of a particular 
 held, large or small, which has brought the particular publicity 
 project into being, whether it be officially or privately instituted. 
 
 In addition to periodical publications addressed to these 
 various fields or groups, there are issued, as occasion arises, spe¬ 
 cial publications in the form of books, pamphlets, tracts or leaf¬ 
 lets, both officially and privately. While this Handbook deals 
 only with official Church publicity, other mediums and forms 
 of publicity in the Church are mentioned to aid in visualizing 
 the whole picture and to show that fields not covered officially 
 are covered otherwise, and because to some extent there is co¬ 
 operation between official and private agencies. 
 
 Three Publicity Tests 
 
 Among the various principles and rules which might be 
 listed as governing Church publicity there are three which are 
 so fundamental and practical that they are suggested as tests to 
 be applied when considering any particular piece or general 
 project of publicity. They have to do with the purpose, char¬ 
 acter and extent of the publicity. 
 
 Purpose. The ultimate purpose of all Church publicity 
 must be the glory of God and the furtherance of His purposes 
 as revealed through Jesus Christ. There are many special 
 subsidiary purposes which are altogether legitimate and proper 
 in Church publicity. But always they must be consistent with, 
 and in some way in furtherance of, the great underlying divine 
 purpose. 
 
 This principle excludes all self-advertising, all unworthy 
 boasting, all unethical competition, all personal and ungracious 
 controversy. But, on the other hand, men and women must 
 submit to some public exploitation for the sake of the Cause. 
 We are bidden to let our light so shine that men may see our 
 good works and glorify our Father in Heaven {not us). There 
 is approval for provoking one another to good works. From 
 honest controversy the truth emerges clearer and brighter. It 
 is the real underlying motive which stamps the publicity as 
 right or wrong. 
 
 [ 13 ] 
 
Character. Publicity is worthless and fruitless unless it 
 attracts and holds the attention of those for whom it is intended, 
 and unless it conveys a definite and understandable message. 
 
 Men are influenced only by what secures their attention. 
 What they do not see or do not read has no effect upon them. 
 Out of the great mass of printed matter of all kinds, clamoring 
 for consideration, how shall they make selection? If they are 
 seeking what we have to offer, we might be careless and yet suc¬ 
 ceed. But if they are not, and this is the normal case, we must 
 present our message in such a way as will influence their selec¬ 
 tion and get us the hearing we desire. 
 
 Effective publicity involves the choice of the best method 
 and medium for the specific purpose, the most suitable form 
 and most attractive appearance, sufficiency rather than quan¬ 
 tity, accuracy, clearness and appropriateness. It does not re¬ 
 quire sensationalism or necessitate any lack of dignity. 
 
 Talent, which has been defined as the faculty of making 
 the common marvelous, is a valuable equipment for publicity 
 work, as for any other sort of creative work, but genius is far 
 more necessary. Genius has been well described as the faculty 
 of taking infinite pains. 
 
 The point of this second test is this. If our purpose is 
 serious, if Church publicity is a sacred duty and a genuine 
 opportunity, and if success is of vital importance, then no care 
 and effort are too great to produce Church publicity of the most 
 effective character. This may seem too obvious to say, but it is 
 necessary. There has been too much of a tendency to regard 
 anything as good enough for Church work and to feel that 
 considerations which govern in secular publicity can be ignored 
 with impunity in Church publicity. 
 
 Extent. Publicity demands care not only in its preparation 
 but also in its transmission to all the readers for whom it is 
 intended. To fail to reach the largest possible number of the 
 field or group we have in mind is to defeat ourselves. 
 
 There was a time when even business was satisfied to make 
 its wares, and information about them, merely available for 
 those who desired them. It is a modern idea to so spread forth 
 information as to create a desire. 
 
 Thorough publicity is not a new idea in the Church. Jesus 
 
 [14] 
 
Christ commanded his Disciples to go into all the world and 
 preach the Gospel to every creature. He did not bid # them to 
 tell the secret of the good news only to those who were interested 
 enough to come and ask for it. There have been periods when 
 His Church seemed to have forgotten this principle. Indeed 
 there is no general recognition of it even now. The circulation 
 of the Gospel cannot be limited by probable results in conver¬ 
 sions. “I planted,” said St. Paul, “Apollos watered, but 
 God gave the increase.” It is our duty to tell the Gospel story 
 to all. 
 
 This principle applies to all Church publicity, whatever be 
 the immediate purpose or the size of the field. An edition of 
 1,000 will not reach a field of 20,000. An edition of 20,000 is 
 just as futile if there be no real effort to secure its thorough 
 circulation. 
 
 A publicity project, though of purpose and character above 
 criticism, will suffer defeat just to the extent it fails to reach 
 any of those aimed at. 
 
 Test Questions 
 
 These three test questions should always be in mind: 
 
 1. Is the real purpose of this publicity the glory of God? 
 
 2. Is it in the best possible form to attract and hold atten¬ 
 tion and convey a clear message? 
 
 3. Has every possible step been taken to insure its reaching 
 every desired reader? 
 
 [ 15 ] 
 
The National 
 Department of Publicity 
 
 General Program 
 
 The responsibilities and duties laid upon the Presiding 
 Bishop and Council by Canon 60 are very large, and yet have 
 definite limitations. The Department of Publicity, acting for the 
 Council within those limits, was not intended to, and does not 
 attempt to, undertake every form of publicity and in every 
 field. Its general program of policy and work may be classified 
 as follows: 
 
 1. Propaganda for the Church’s Mission. 
 
 2. Propaganda for the plans and activities of the several 
 Departments and Auxiliaries. 
 
 3. The promotion of publicity throughout the Church. 
 
 4. Serving as the Council’s publishing agency. 
 
 5. Publicity for the General Convention and its Com¬ 
 missions. 
 
 Propaganda for the Church’s Mission 
 
 Propaganda among the people of the Church in the interest 
 of the Church’s Mission is necessary in order that there may be 
 an intelligent interest in that Mission, productive of prayer, 
 giving and service. 
 
 The necessity and value of intensive propaganda were well 
 demonstrated in this country in the World War. The war could 
 not be prosecuted without recruits and money. The millions 
 of men and billions of dollars did not spontaneously appear to 
 meet the need. It required a universal draft and unprecedented 
 taxes and loans. To make these possible there had to be a favor¬ 
 able public opinion. To produce this there was a thorough dis¬ 
 semination of information calculated to arouse a spirit of sacrifice 
 and a will to victory. There was much other propaganda, ob¬ 
 noxious and defeatist, but the nation rose to the task mag¬ 
 nificently. 
 
 [ 16 ] 
 
The Church Militant is always at war and has a far-flung 
 battle line. The war cannot be maintained without supplies 
 of men and money and these must be as unremitting as is the 
 struggle at the front. And if the world is to be won for the 
 King of kings, resources in life and treasure must be forthcom¬ 
 ing in an ever-increasing flood. How essential therefore that 
 there should be constant propaganda in the Church, an un¬ 
 ceasing campaign of information and inspiration! 
 
 Efforts to this end through the printed word are primarily 
 the duty of the Publicity Department, as through the spoken 
 word they are primarily the duty of the Nation-Wide Campaign 
 Department. 
 
 Propaganda for the Several Departments 
 
 and Auxiliaries 
 
 The Publicity Department aims to conduct propaganda also 
 in the interest of the specific plans, projects and activities of the 
 various Departments and the Woman’s Auxiliary, and also 
 for other auxiliaries and general organizations endorsed by the 
 Council. 
 
 The Canon gives to the Presiding Bishop and Council 
 charge of the unification, development and prosecution of the 
 work of Missions, Church extension, religious education, and 
 social service. Church extension means evangelization. Mis¬ 
 sions is an inclusive term, embracing the three forms of mission¬ 
 ary work, evangelization, education and social service. 
 
 There is a marked distinction drawn between the prosecu¬ 
 tion of the work on the one hand and the unification and devel¬ 
 opment of the work on the other. It is the difference between 
 executing and promoting. 
 
 The prosecution of all the general missionary work of the 
 Church, evangelistic, educational and social, whether at home 
 or abroad, is in charge of the Department of Missions. No such 
 work is prosecuted by any other Department. The field covered 
 is the domestic and foreign missionary field and certain racial 
 missionary work of the three types in the dioceses, for which 
 there is a national rather than a diocesan responsibility, such as 
 work among Negroes and Indians. 
 
 [17] 
 
Unification and development cover a larger field, the whole 
 Church. The responsibility here imposed is for the promotion 
 of evangelistic, educational and social work wherever carried 
 on and whether prosecuted by the general Church, the dioceses 
 or the parishes. It involves the study of principles and prob¬ 
 lems, the developing of methods and material and the giving 
 of assistance in diocesan and parochial organization for the 
 prosecution of the three types of work. The aim is to secure 
 unity of purpose and co-operation in action. 
 
 The unification and development of • educational work is in 
 charge of the Department of Religious Education; of social work 
 in charge of the Department of Christian Social Service. 
 
 The unification and development of evangelistic work is not 
 in charge of any one Department. Evangelization through the 
 spoken word is promoted primarily by the Nation-Wide Cam¬ 
 paign Department through its Commission on Parochial Mis¬ 
 sions. Evangelization through the printed word is promoted 
 primarily by the Department of Publicity. 
 
 There is of course promotion of all forms of work by the 
 bishops and other clergy and by provincial and diocesan agen¬ 
 cies. But it is regarded as the manifest intent of the Canon 
 that the Presiding Bishop and Council should offer leadership 
 and assistance to the whole Church in unification and develop¬ 
 ment of the work. All efforts to perform this duty are made 
 in sympathetic consultation with the field. 
 
 Publicity Promotion 
 
 Publicity, where it is not internal propaganda, is essentially 
 evangelistic. Its purpose, directly or indirectly, is Church ex¬ 
 tension, the spread of the Kingdom. In the promotion of public¬ 
 ity throughout the Church the Publicity Department is follow¬ 
 ing accepted precedents. It investigates principles and methods, 
 consulting the field through correspondence, conferences and 
 commissions, and offers guidance and help in effecting necessary 
 organization for publicity purposes. 
 
 The attempt to offer leadership through a national body in 
 the work of evangelization is a new venture of recent years. 
 Leadership in religious education and social service is of many 
 years standing and is well recognized as desirable and necessary. 
 
 .._ [ 18 ] 
 
As yet the Church is hardly aware of the effort to revive and 
 expand evangelistic activity. But it is vitally necessary and 
 in course of time will be as well recognized and as welcome as 
 the promotion of the other more familiar phases of work. 
 
 If the Church is to grow and fulfill her Mission of win¬ 
 ning the world for Christ the problem of evangelization must 
 be more seriously faced. If the Church is to do her other work 
 with zeal and with a wide participation of her members she must 
 restore her Mission to its primary place. The apathy which 
 characterizes so large a part of the membership is due to the 
 lack of a motive sufficiently dominating to inspire devoted ser¬ 
 vice. Only the evangelistic motive, the missionary motive, is 
 convincing and compelling enough. Without it Christian work 
 lacks fire. 
 
 Publishing Agency 
 
 The duty of serving as a printing and publishing agency 
 for the Council, the several Departments and the Woman’s 
 Auxiliary has been placed upon the Publicity Department. It 
 is obviously wise that this service should be unified, as making 
 for greater convenience and efficiency in the placing of con¬ 
 tracts, regulation of output, avoidance of duplication, keeping 
 of records, preservation of samples and minimum stocks, and 
 securing such uniformity of usage as is desirable. 
 
 The advisability of establishing a Church publishing house, 
 similar to those maintained by certain other communions, has 
 had consideration. This would have certain great advantages 
 and would make possible considerable economies. But, on the 
 other hand, it would involve a very heavy initial outlay, the 
 interest on which would largely consume the savings. The pub¬ 
 lications, occasional and periodical, do not bulk large enough 
 and do not appear with sufficient regularity to keep a large 
 printing plant busy. A small printing plant could not produce 
 the matter with sufficient speed. To keep going without serious 
 loss a publishing plant would have to be a general Church pub¬ 
 lication house. This would make it a rival of private Church 
 publication houses and would probably mean that they would 
 be put out of business, which is most undesirable. It has been 
 felt that the disadvantages outweigh the advantages. 
 
 [39] 
 
General Convention Publicity 
 
 A responsibility not covered by Canon 60 was placed on 
 the Publicity Department by the General Convention. All 
 publicity connected with the General Convention was hereto¬ 
 fore in charge of a Joint Commission on Press and Publicity. 
 At the Convention of 1919, on the recommendation of the Joint 
 Commission, it was determined that the Commission should 
 cease to exist when the Publicity Department of the National 
 Council was established. 
 
 In pursuance of this policy the Joint Commission has turned 
 over to the Publicity Department its records and to the treas¬ 
 urer of the Council its unexpended funds. Through its secre¬ 
 tary it has presented full information as to plans and methods. 
 The Publicity Department has assumed responsibility. 
 
 The duties involved include advance publicity for the Gen¬ 
 eral Convention as well as during the sessions and also publicity 
 for the various Joint Commissions. 
 
 Due preparations for the handling of publicity at the ap¬ 
 proaching Convention are in progress. 
 
 Activities of the Department 
 
 The specific activities of the Department cannot be classified 
 according to the above analysis of the policy and work of the 
 Department. A single medium or method of publicity may be 
 utilized, and commonly is, for more than one of the general pur¬ 
 poses of the Department. For example propaganda, promotion 
 and general publicity may all be represented in any issue of 
 The Spirit of Missions or The Church at Work. The specific 
 activities of the Department have been adapted to fit the various 
 fields rather than the various general purposes. These activities, 
 listed below, will be treated separately. 
 
 1. The publication of Official Bulletins for the information 
 of the clergy and general and diocesan officers. 
 
 2. The publication of The Spirit of Missions, which has 
 been the missionary organ of the Domestic and Foreign Mis¬ 
 sionary Society for eighty-six years. 
 
 [ 20 ] 
 
3. The publication of Exchange of Methods for the infor¬ 
 mation of the clergy and other leaders and workers of the Church. 
 
 4. The publication of The Church at Work, intended to be 
 a universal medium in the Church of information on the general 
 work of the Church. 
 
 5. The publication of books, pamphlets, leaflets and other 
 printed matter issued by the Council, the several Departments 
 or the Woman’s Auxiliary. 
 
 6. News service to Church publications: (a) Reports of 
 the doings of the Council and Departments and news stories from 
 the mission field to the Church Weeklies; (b) Missionary, edu¬ 
 cational and social service notes sent twice a month to diocesan 
 and other Church papers. 
 
 7. Service of loan collections of printed matter and illus¬ 
 trations on missionary and other subjects for the use of those 
 who are preparing papers or addresses, and for classes. 
 
 8. A News Bureau which furnishes the secular press with 
 accounts of doings of national interest connected with the Coun¬ 
 cil and Departments, the General Convention and its Commis¬ 
 sions, and the general work of the Church at home and abroad. 
 
 9. Advertising in the interest of the general work of the 
 Church. 
 
 10. Promotion of organization throughout the Church for 
 publicity purposes. 
 
 X 
 
 11. Promotion of every form of printed publicity for 
 Church purposes. 
 
 12. Holding of annual publicity conferences, participated 
 in by representatives of the dioceses and districts. 
 
 13. Forming of advisory publicity commissions for the 
 study of various phases of the general problems of Church 
 publicity, especially in their local application. 
 
 14. Promotion of the use of the secular press for evangel¬ 
 istic purposes. 
 
 [ 21 ] 
 
Official Bulletins 
 
 Formal pronouncements and reports of the Council and 
 of the Departments, technical publications dealing with plans or 
 methods, pamphlets dealing with any field of work or any or¬ 
 ganization or agency auxiliary to the Council, and other similar 
 publications, are issued in the form of Official Bulletins of the 
 Presiding Bishop and Council. 
 
 These Bulletins are of uniform size and are perforated in 
 order that they may be assembled as they appear in loose binder 
 covers and preserved for reference and use. The Bulletins are 
 issued in annual series, but are numbered consecutively from 
 the first Bulletin issued in January, 1921. 
 
 The object of issuing Bulletins in this manner is to enable 
 the responsible leaders of the Church to keep fully informed of, 
 and in close touch with, the plans and procedure of the Pre¬ 
 siding Bishop and Council and the several Departments. Expe¬ 
 rience proved that a miscellaneous issue of publications of varied 
 size and character, circulated in different ways and to different 
 groups, and issued independently and not in series, did not 
 insure full information for anybody and made preservation 
 for reference and use practically impossible. 
 
 These Bulletins, as they appear, are mailed to an official 
 list, including members of the Council and of the Departments, 
 the bishops, the parochial clergy, the non-parochial clergy 
 occupying official positions, candidates for the ministry, the sem¬ 
 inaries, Church colleges and schools, executive officers of general 
 Church organizations and institutions, diocesan officials, and the 
 general and diocesan Church publications. 
 
 In addition to the edition printed in Bulletin form, addi¬ 
 tional copies are printed as pamphlets for such further circula¬ 
 tion as is contemplated by the Department issuing the Bulletin. 
 Additional copies of particular Bulletins can be secured upon 
 application to the Book Store, Church Missions House. These 
 additional copies can be secured free of charge, except as other¬ 
 wise indicated in the list of Bulletins, which will always be found 
 on the inside front cover page of every Bulletin. Because of 
 the expense involved, it has been found impossible to offer a 
 regular service of these Bulletins to parochial officers. 
 
 [ 22 ] 
 
The Spirit of Missions 
 
 The Spirit of Missions has been the organ of the Domestic 
 and Foreign Missionary Society since 1836. It is the sixth 
 oldest monthly magazine in the United States. It has never 
 missed an issue. 
 
 It has told the story of the missionary work of this Church 
 in such an attractive way that readers in other communions 
 have described it as the best missionary magazine published 
 anywhere. 
 
 It is a connecting link between the workers in the field 
 and the people in the home parishes. Its greatest charm to 
 those who regularly read it is that it presents a realistic picture 
 of the field because it is written almost wholly by the workers 
 in the field. It is not a story about the field, but a story by 
 the field. 
 
 In addition to general missionary articles The Spirit of 
 Missions presents information regarding the plans and activ¬ 
 ities of the several Departments of the Council and of the 
 Woman’s Auxiliary. 
 
 It is indispensable for those who desire to keep well informed 
 of and in close touch with all the general work of the Church. 
 
 Circulation. The average monthly edition of The Spirit 
 of Missions is about 31,000. This is a very small circulation 
 when compared with the number of families in the Church, 
 600,000, but it compares very favorably with the circulation of 
 other missionary magazines. 
 
 In addition to a list of paid subscribers of about 25,000 
 it is sent free to all the bishops and all the other clergy of the 
 Church, at home and abroad, and to all the missionary workers 
 sent out into the field. 
 
 Each Lent an extra edition of the Lenten Offering Number 
 is sold through the children of the Church Sunday schools. 
 These are sold at the regular price of ten cents, five cents being 
 paid for the magazine and five cents being put in the mite boxes. 
 Of the February number this year 135,000 extra copies were 
 sold. 
 
 123 ] 
 
The same plan is followed with an issue in the fall, known 
 as the United Thank Offering Number. Last October 30,000 
 extra copies of this number were sold. 
 
 In 1921 about 542,000 copies of The Spirit of Missions were 
 circulated. 
 
 The subscription price of The Spirit of Missions is one dol¬ 
 lar a year. The income from subscriptions, though supplemented 
 to some extent by revenue from advertising, has not been for 
 some years sufficient to pay for the publication. It is to be 
 remembered, however, that about 6,000 copies are sent out free 
 of cost and that half of the money received for the extra issues 
 in the spring and fall swells the Children’s Lenten Offering and 
 the United Thank Offering to the extent of more than $8,000. 
 
 When the cost of publication grew to a point where it was 
 seen that the magazine was issued at a loss, consideration was 
 given to the possibility of increasing the subscription price. 
 It was wisely decided, however, that this would be a mistake, 
 quite probably causing a shrinkage in circulation. 
 
 Where ten or more copies can be mailed monthly under 
 one wrapper a special subscription price of seventy-five cents 
 is offered. This low rate makes it possible to place copies in the 
 Church vestibule for sale at the single copy rate of ten cents. 
 
 It is not possible for The Spirit of Missions to conduct exten¬ 
 sive and expensive circulation drives or campaigns. It is de¬ 
 pendent upon the friendly co-operation of the clergy and mem¬ 
 bers of the Woman’s Auxiliary or of other organizations. 
 
 Exchange of Methods 
 
 Exchange of Methods , an eight page paper issued six times 
 a year, is planned to meet what is believed to be a genuine need 
 in the Church. The paper is what its name implies, an exchange 
 of methods. It is impossible to work without methods. In de¬ 
 termining the method to be adopted in any given case, we are 
 apt to face the problem as though it had never been faced by 
 any one else before. The problem may be wholly new but the 
 chances are that it is not. If others have faced it before and 
 have tried to solve it in various ways, it is believed to be of 
 
 [ 24 ] 
 
real value to have their experience placed at the disposal of all. 
 
 There is no thought of directing or prescribing methods. 
 What is reported is only by way of information and suggestion. 
 The description of any given method, or of its application, does 
 not mean that the method thus presented has the endorsement 
 of the Presiding Bishop and Council or is regarded as the 
 best method. It is simply the relation of an experience which 
 may be of value to others. The methods dealt with are of the 
 work rather than of the life and worship of the Church. 
 
 This paper is intended for free circulation among the 
 clergy and other leaders and workers of the Church, such as 
 officers of diocesan and parochial organizations and Church 
 school superintendents and teachers. The circulation of the 
 paper is wholly at the discretion of the parochial clergy. Copies 
 of the paper are sent in quantity to the parochial clergy, who 
 make requisition for the same to their diocesan headquarters. 
 It was estimated that a suitable quantity to send to any parish 
 would be one-seventh the number of families. This is the num¬ 
 ber normally shipped, unless a different requisition is made. 
 
 Those who receive the paper are urged to help in making 
 it of real use. All who have tried out any new method of organ¬ 
 ization or activity and found it successful are urged to send to 
 the editor a description of the method and its application. This 
 description should be in sufficient detail to make it possible for 
 others to adopt and apply the idea if it appeals to them. Copies 
 of all printed matter, issued by dioceses or parishes, whether 
 regular or special publications, booklets, leaflets, posters, charts 
 or cards, will be welcome; especially clippings of advertisements 
 in the secular newspapers. Some of this matter lends itself to 
 reproduction in the paper. 
 
 The inside pages of the paper are occasionally printed in the 
 form of a poster, which can be put in the Church or parish 
 house. In this way there can be a general supply of posters 
 without any additional expense for headquarters or the field. 
 
 The parochial clergy can secure as many or as few copies 
 of Exchange of Methods as they desire. Those who are not 
 receiving a regular supply, though desiring the same, should 
 communicate with their diocesan distributor. The name and 
 address will be found in the list on page 96. 
 
 [25] 
 
The Church at Work 
 
 The Church at Work is the outcome of an effort to establish 
 in this Church a universal medium of communication. Prior 
 to its publication there was no practicable way by which any 
 information could be given to the whole Church or even any 
 considerable part of the Church. 
 
 The most serious problem which confronted the Nation- 
 Wide Campaign in 1919 was the problem of finding some way 
 by which information about the general work of the Church 
 could reach all the members of the Church in order that interest 
 might be awakened. For lack of any existing comprehensive 
 mediums, special pieces of printed matter were issued in suffi¬ 
 cient quantities for general distribution and sent throughout the 
 Church. It is believed that the distribution of this literature 
 was effective. But it was realized that when the more active 
 days of the Campaign ended it was almost certain that there 
 would be a relapse into the former indifference and neglect on 
 the part of great numbers unless some way was found of fur¬ 
 nishing information systematically to all the people of the 
 Church. Out of this conviction grew the establishment of The 
 Church at Work. 
 
 As originally planned, there were to be ten issues a year. 
 Experience has indicated that six issues a year are apparently 
 sufficient. It is believed that the periodical issue of a paper with 
 a definite name and form is much more effective in the long run 
 than the issue of the same quantity of matter in different forms 
 and under different titles. The periodical becomes a recognized 
 institution, sooner or later attracts attention if persisted in, 
 and if read at all has a cumulative effect which a single publi¬ 
 cation a year or occasional publications would not have. 
 
 Free Circulation. It was apparent at once that such a 
 paper could not have a subscription price but would have to be 
 distributed freely. The experience of all other religious publi¬ 
 cations, without exception, demonstrated that a paper which 
 went to paid subscribers only could reach but a small percentage 
 of the total membership of any religious body. The Church 
 Weeklies and The Spirit of Missions, whose circulations overlap 
 
 [26] 
 
to some extent, do not reach much more than a tenth of the 
 families of the Church. Careful estimates indicate that there 
 are about 600,000 families in this Church. Even if we assume 
 
 i 
 
 that these papers are given or loaned to other families by the 
 subscribers in all cases (it is known that in large measure this 
 is done) and if through this each copy reaches two families on 
 the average, which would mean four communicants, it would 
 mean that only one-fifth of all the families are reached. A 
 national Church paper might possibly secure as many subscribers 
 as these papers together have, but the chances are that the sub¬ 
 scribers to such a paper would be the same persons who now 
 subscribe to these other Church periodicals. The bulk of the 
 people would not be reached. 
 
 The World Outlook , the handsomest and most brilliant mis¬ 
 sionary periodical ever published, was taken over by the Inter- 
 Church World Movement and its circulation pushed in the 
 United States by 8,000 agents who received a commission of 25 
 per cent. In a possible field including 30,000,000 members of 
 Churches this paper never succeeded in getting more than 75,000 
 subscribers. 
 
 The point was raised and has since been frequently raised 
 that people will not read a paper which they do not pay for. 
 This is an obsession which is never permitted to defeat a business 
 project, but which has defeated in advance many a religious 
 project. 
 
 a. As a matter of fact people will read what they want to 
 read whether they have paid for it or not and they constantly 
 leave books, magazines and papers lying unread which have 
 cost them money. 
 
 b. In the second place to accept this theory means that we 
 can never reach with printed information any of those who do 
 not desire it sufficiently to pay for it. The fact that they do 
 not want literature which they ought to have is not an argument 
 against giving it to them, but the most powerful argument in 
 favor of giving it to them. For otherwise they would never 
 get it. 
 
 c. In the third place, while it may be possible that many 
 who receive papers which they have not asked for will not 
 
 [27] 
 
read them, it is quite certain that they will not read papers which 
 they do not receive at all. If we put a paper in the hands of all 
 the members of the Church, we are sure of having it read by the 
 largest possible number. This is the principle upon which success¬ 
 ful business works. It may be said also that there is evidence that 
 The Church at Work while ignored in some places is very gen¬ 
 erally read in most parts of the Church. 
 
 Three very definite problems presented themselves, which 
 had to do with the character of the paper, its cost and dis¬ 
 tribution. 
 
 Nature and Contents. The size and appearance have been 
 governed largely by considerations of cost and by the quantity 
 of matter regarded as advisable for an issue of a medium of this 
 sort. As the paper has been criticized for having too much 
 and for having too little it would seem fair to conclude that 
 the quantity is not far wrong. 
 
 Questions of length and character of articles, arrangement, 
 type face, headings, etc., have had careful consideration, and 
 every effort has been made to take advantage of criticisms and 
 suggestions. The increased use of illustrations has met with 
 general approval. 
 
 The Church at Work is not a newspaper. Appearing only 
 six times a year it could not possibly be. And there is no good 
 reason why a general official medium should invade the field of 
 the Church Weeklies, the newspapers of the Church. Its chief 
 function is to give information, not news. For lack of space 
 it cannot attempt to tell of all that is done in the Church which 
 is of national interest, but as much as possible is given in ad¬ 
 dition to distinctly missionary matter. 
 
 It aims to promote everything endorsed by the Council, 
 but cannot wisely take a stand regarding any other features of 
 Church life and work. It is obliged to avoid all matters in con¬ 
 troversy, especially such as involve questions of Churchmanship. 
 Who is to determine the particular type of Churchmanship the 
 paper would set forth? Whatever the type, the paper would 
 immediately become unwelcome wherever another type pre¬ 
 vailed and would no longer be distributed. “ Shoemaker, stick 
 to your last,” is a wise saying. The primary purpose of The 
 Church at Work is to emphasize the apostolic note of the Church, 
 
 [ 28 ] 
 
and no other purpose, however good, should be permitted to 
 defeat the primary purpose. 
 
 Cost of Publication. When a paper is to have a small cir¬ 
 culation the cost is not a very serious problem. But when a 
 paper is to have a possible circulation of 600,000 and the cost 
 is to be paid out of a single treasury, the total expenditure is 
 a very serious matter. It was realized at once that this pub¬ 
 lication could not have magazine form. It would have to take 
 the much cheaper newspaper form. It was not thought wise 
 to use the same sort of paper as the daily newspaper, as lack¬ 
 ing in suitable appearance and as not permitting the use of 
 good illustrations. 
 
 The form and size finally decided upon was the cheapest 
 possible when using a surfaced paper of sufficiently good quality 
 and weight. Every possible point in economy was utilized. As 
 a result each copy of The Church at Work costs only 1.2 cents, 
 the six copies in a year costing 7.2 cents. When the cost of ship¬ 
 ping in bulk to the dioceses is included the cost of the six copies 
 a year is about 9.5 cents. Portions of other expense items which 
 should be allocated to this item will bring the cost up to about 
 10 cents per year. 
 
 In other words so far as the treasury of the general Church 
 is concerned the Church is risking only 10 cents per year per 
 family in an effort to keep all the people of the Church informed 
 of and in touch with the general work. 
 
 This expenditure does not include what is spent by the 
 dioceses in the distribution of the paper. It is very gratifying 
 to be able to report the fact that the dioceses and districts have • 
 not regarded it as an unreasonable request that they contribute 
 what is necessary in effort and money for the distribution of this 
 national paper. 
 
 Distribution. The possibility of mailing The Church at 
 Work directly to the people of the Church was thoroughly can¬ 
 vassed. First there was the difficulty of securing complete mail¬ 
 ing lists and keeping them corrected up-to-date. This was re¬ 
 garded as a practical impossibility. But assuming that it could 
 be done it was estimated that the cost of maintaining a head¬ 
 quarters staff large enough to handle such a list and of mailing 
 the papers would be more than the cost of the paper itself. 
 
 [29] 
 
The postage would be a very large sum unless the paper could 
 have second class mailing privileges. These privileges are not 
 given a paper which does not have a bona-fide subscription list 
 covering at least half of its circulation. 
 
 The only possible way in which subscriptions on a large 
 scale could be secured would be by printing a statement on the 
 campaign pledge cards that a certain amount of the pledge was 
 given as a subscription for The Church at Work. It was believed 
 that many in the Church would resent this as a form of com¬ 
 pulsory subscription and that therefore more harm than good 
 would be done by adopting such a method. It is not impossible, 
 if The Church at Work becomes a recognized institution in 
 the Church, that the people of the Church will be willing to 
 consent to this form of universal subscription. But even if this 
 were done it would merely save a portion of the cost of mail¬ 
 ing. It would not remove the other obstacles in the way of 
 mailing from the common center. As it would save in the cost 
 of shipping to diocesan headquarters and in the cost of re¬ 
 shipping from these headquarters the plan is worth trying when 
 deemed feasible. 
 
 The paper is shipped in bulk to diocesan headquarters, ex¬ 
 cept where at the request of the diocesan authorities shipments 
 are made direct to parishes. 
 
 No papers are sent to any diocese or parish except upon 
 requisition made by the diocesan authorities. This rule was 
 imposed by the Council to reduce wastage as far as possible. 
 
 The Department will ship any number of papers asked for, 
 o provided the assurance is given that a reasonable effort will be 
 made to distribute thoroughly the number of papers ordered. 
 No particular method of distribution to the people is required 
 as a condition. It is believed that the most effective method of 
 distribution to families is by adult visitors, who could urge the 
 reading of the paper. The next best method is by mail. Other 
 methods followed are to hand copies of the paper to the people 
 after a Church service or meeting and to leave a pile of the 
 papers at the door of the Church to be taken by those who de¬ 
 sire to do so. It is obvious that by these latter methods the 
 paper fails to reach those who need it most, those who attend 
 Church irregularly if at all. Where the group system has been 
 
 [30] 
 
established in a parish it has been found easy to secure a thor¬ 
 ough distribution of the paper. 
 
 An Experiment. As The Church at Work was an effort 
 to do something for which there was no precedent it was an 
 experiment. Indeed it cannot yet be regarded as beyond the 
 experimental stage. In many ways the experiment has suc¬ 
 ceeded far beyond the expectations of most and fully up to all 
 reasonable expectations. The response and co-operation of the 
 field has, on the whole, been fine. The paper has had a very 
 varied reception, depending upon the size, character and loca¬ 
 tion of the parishes. Its circulation is about 450,000. It should 
 be 600,000 if it is to be large enough to reach all the families in 
 the Church. It has been demonstrated that it will be read, that 
 it can be thoroughly distributed, that the dioceses and parishes 
 will co-operate in time and money and that it is productive of 
 results. Apparently the Church, speaking generally, is prepared 
 to accept it as a normal institution until something better is 
 devised. 
 
 Three practical problems confront the paper. 
 
 1. To so improve the paper, with the help of friendly crit¬ 
 icism and advice, that it shall be attractive, readable and effective 
 enough to be welcome in every home. 
 
 2. To secure the co-operation of all the clergy and laity in 
 order that there shall be a thorough distribution in every parish 
 and mission of the Church. 
 
 3. To make the cost as little as possible consistent with 
 adequate character and thorough distribution. 
 
 Serving as Publishing Agency 
 
 The Department serves as the general publishing agency for 
 the Council, the several Departments and the Woman’s Auxil¬ 
 iary. In addition to the regular publications, the Official Bul¬ 
 letins, Exchange of Methods, The Spirit of Missions and The 
 Church at Work, there are many occasional publications. These 
 include books, varying in size and character from Miss Emery’s 
 A Century of Endeavor to a text book for study classes, booklets, 
 pamphlets, leaflets, circulars and cards. Whether issued by the 
 Council or by one of the Departments or by the Woman’s Auxil- 
 
 [31] 
 
iary, every piece of printed matter officially issued bears the 
 signature of the Presiding Bishop and Council. 
 
 For the convenience of all desiring to place orders for any 
 of these publications it has been decided to give the title of 
 The Book Store to a bureau in the Educational Division of the 
 Department of Missions and to ask that all orders for literature, 
 issued by whatever Department, be sent to this bureau. 
 
 Every effort has been made to reach as high a standard of 
 printing as possible consistent with necessary economy and to 
 secure uniformity of usage in such details as spelling, punctu¬ 
 ation, capitals, abbreviations, etc., and in appearance where 
 deemed desirable. Certain regulations regarding the preparation 
 of manuscripts have been agreed upon and are now being ob¬ 
 served. They are reprinted in full as an appendix, as being 
 of possible interest and value to those having publication re¬ 
 sponsibilities. 
 
 News Service to Church Publications 
 
 The Church Weeklies are the newspapers of the Church. 
 In addition to the local news which they receive through their 
 many diocesan correspondents, they aim to present to their 
 readers all the general news of the Church. 
 
 For news of the plans and doings of the Presiding Bishop 
 and Council, of the various Departments and of the Woman’s 
 Auxiliary and for some part of the news from the mission field 
 the Church Weeklies are dependent upon the Church Missions 
 House. The Department of Publicity endeavors to meet this 
 need, sending reports of meetings, projects and activities and 
 news stories coming through correspondence or otherwise from 
 the mission field. The Department has no facilities for regu¬ 
 larly gathering and furnishing other general news of the Church, 
 but gladly reports whatever is received. In some instances this 
 service has been expanded on request to cover more than the 
 Church Weeklies. 
 
 Missionary and Other Notes. Twice a month there is 
 sent out from the Department a collection of notes about various 
 phases of Church work or other work of interest to Church 
 people. These notes are sent to and primarily intended for the 
 diocesan papers. They are sent also to the general Church 
 
 [ 32 ] 
 
papers, to a number of parish papers, to a few other religious 
 magazines, and to a few interested individuals. 
 
 This service grew out of a monthly promotion sheet for¬ 
 merly sent out by The Spirit of Missions. There is now an at¬ 
 tempt to draw the material from all the Church departments. 
 
 While the notes were originally offered only as “filler” and 
 are still so used in many papers, in other papers they are printed 
 entire. Both long and short items are included, in an attempt 
 to fit whatever space the editor may have. It would be easy 
 to send out the sort of material that usually fills the odd corners 
 of religious papers, quotations from George Herbert and St. 
 Augustine, which of course have their place. The notes, how¬ 
 ever, are an attempt to fill some of that space not so much with 
 inspiration as with information. 
 
 Anyone who can make use of the notes is welcome to them. 
 It would be well if more use could be made of them in dioceses 
 and districts that have as yet no diocesan paper. The Depart¬ 
 ment will welcome any suggestions of ways to make this service 
 more useful, and also any contributions of suitable material. 
 
 There is a large supply of cuts which have been used in The 
 Spirit of Missions, The Church at Work or Exchange of Methods. 
 These are loaned on request if not in use. Nearly all of the 
 cuts are half tones. In size, they are of great variety in depth; 
 in width they fit, in general, one, two, three or four columns of 
 The Church at Work. Because of constant demand, all cuts 
 should be returned promptly. 
 
 Loan Packets of Literature 
 
 The service of loaning packets of literature, which has been 
 carried on for years, has been largely developed to meet the 
 increased demand growing out of the Campaign. Over 600 of 
 these loan packets have been prepared and are constantly in 
 use, and the number is being added to every month. 
 
 These packets contain articles and clippings taken from 
 The Spirit of Missions, The Church at Work, the Church 
 Weeklies and other papers, and from reports and special pam¬ 
 phlets and leaflets. Each packet covers some particular field or 
 phase of missionary work. Every mission field at home and 
 
 [33] 
 
abroad is represented, as well as work amongst the Indians, 
 mountaineers, Negroes and in rural districts. There is matter 
 covering missionary work in general, medical missions, hospitals 
 and leper colonies, orphanages, kindergartens, schools and uni¬ 
 versities and work among children. 
 
 The packets are found useful by those who are preparing 
 lectures or addresses and in connection with mission study classes 
 and discussion groups and Church school classes, especially in 
 making so-called observation trips to the Church’s outposts. 
 
 They are loaned for two weeks. The demand for their use 
 is so constant that it is not possible to allow more time than 
 this. There is no charge except the cost of postage from and 
 to the Church Missions House. Those who borrow these packets 
 should always be careful when returning them to enclose name 
 and address, so that proper credit can be given. To neglect 
 this leads to confusion and misunderstanding. 
 
 A limited number of pictures cut from publications have 
 been gathered. These are found useful in making scrap books. 
 These will be gladly sent out on request as long as there is a 
 supply. 
 
 National News Bureau 
 
 The function of a news bureau is to furnish news to the 
 public press. It may specialize in news of a particular character, 
 such as religious news or news of a particular church. 
 
 By news we mean the report of a recent event or informa¬ 
 tion about something before unknown. The newspapers spend 
 large sums to secure news. They are glad to receive news from 
 any source and of any kind. They are not prejudiced against 
 any particular kind of news, certainly not against religious 
 news. They regard religion as a subject of the greatest inter¬ 
 est to the people generally. But they are prejudiced against 
 matter which is not news though purporting to be news. 
 
 The object of the News Bureau of the Publicity Depart¬ 
 ment is to furnish to the public press news connected with this 
 Church. It does not attempt to cover all the news of the Church. 
 Its field is comparatively limited, including news of the Pre¬ 
 siding Bishop and Council, the several Departments and the 
 
 [ 34 ] 
 
Woman’s Auxiliary, and of the general work of the Church. 
 It includes also other Church news of national interest, more 
 particularly pertaining to the General Convention and its Joint 
 Commissions. 
 
 Diocesan and parochial happenings are covered in other 
 ways and by other agencies, such as local Church news bureaus, 
 correspondents of the Church Weeklies, the clergy, etc. 
 
 The News Bureau conducts a service of news to the press 
 associations and to the newspapers, reaching the latter partly 
 directly and partly through diocesan correspondents. 
 
 This News Bureau is an outgrowth of a temporary news 
 bureau conducted by the Publicity Department in the interest 
 of the Missionary Centennial in 1921. This temporary news 
 bureau was so successful that the Department with the approval 
 of the Council determined to make it permanent. 
 
 Field Organization. Steps were immediately taken to 
 establish a definite working relationship with the diocesan author¬ 
 ities that there might be co-operation to their mutual ad¬ 
 vantage. It was recognized that conditions vary so much that 
 a local publicity organization in one place is not at all possible 
 in another. A communication was addressed to the bishops 
 and those who in each diocese are in charge of publicity, de¬ 
 scribing three different plans which might be followed in fur¬ 
 nishing general Church news to local newspapers. These plans 
 were set forth in that letter as follows: 
 
 “(1) We can, if necessary, continue to send news stories 
 to newspapers in your diocese or district directly from this 
 office. Stories sent in this way stand the least chance of being 
 used. So much matter is sent to the newspapers by news bureaus, 
 religious and secular, and there is so much of a purely propa¬ 
 ganda character, that much of it is never even read. Most of it 
 finds its way into the wastebasket. 
 
 “(2) We can send the stories intended for use in the 
 newspapers in your diocese or district to you (or whoever else 
 is appointed for the purpose) and they could be handed or sent 
 to the newspapers by you. This plan would involve the estab¬ 
 lishment of some sort of relationship between you and the papers 
 to which you would hand or send these stories. It would mean 
 getting in touch with the news editor, by visit or by corre¬ 
 spondence, so that the personal element would be involved. It 
 may be that you have already established a relationship of this 
 sort in order to furnish these papers with local or diocesan 
 
 [35] 
 
news stories. Material given to the papers in this way is much 
 more likely to receive favorable attention. The stories we would 
 send under this plan would be fully written and ready for use 
 as they stand. Under this plan our diocesan representative 
 would not necessarily have to be a newspaper man. 
 
 “(3) We can send news stories to a correspondent for 
 local placing as above described, but with the expectation that 
 the correspondent would re-write the stories, if necessary, to 
 secure stories of different length for different papers, or would 
 prepare a new lead where feasible, giving the story a local appli¬ 
 cation or connection. By this method the chances of the story 
 being printed would be greatly increased, and also the prob¬ 
 ability of the story being read. 
 
 ‘ ‘ To illustrate, a news story went out from this office telling 
 of the affiliation with this Church of the Eastern Classis of the 
 Hungarian Reformed Church in America. When this story ap¬ 
 peared in the Philadelphia papers it had a new lead. The Pub¬ 
 licity Director of the Diocese of Pennsylvania made use of the 
 fact that Bishop Rhinelander was one of the bishops involved in 
 the arrangement with the Hungarians and secured an inter¬ 
 view from him. This gave the story a local application, insured 
 its appearance in all the local papers and gave it the best pos¬ 
 sible chance of being read. No one should attempt to revise 
 stories in this way without having had adequate newspaper ex¬ 
 perience. 
 
 ‘ ‘ This third plan therefore is not feasible unless some one is 
 secured to act as our correspondent who has newspaper train¬ 
 ing. Some of the dioceses have publicity directors of this sort. 
 Their services are paid for by the diocese in some instances. We 
 believe that it would pay any diocese or district to secure the 
 services of some trained newspaper man or woman and provide 
 suitable remuneration. Untrained men or women may accom¬ 
 plish something, but they work under a serious handicap and 
 they are not systematically and continuously on the job.” 
 
 As a result arrangements have been made, under either 
 the second or third plan, with 26 dioceses. In these dioceses 
 correspondents were appointed, through whom the News Bureau 
 has been placing its new’s stories. In some instances these cor¬ 
 respondents are covering all the newspapers in their dioceses, in 
 some instances only a selected list. A list of these correspondents 
 will be found on page 90. 
 
 It is hoped that in course of time all the dioceses will find 
 it possible to name a correspondent of the News Bureau and 
 
 [36] 
 
that the Church will be fully organized in every part for this 
 important purpose. 
 
 General Services. In addition to sending out news stories 
 to its correspondents for placing in the newspapers the News 
 Bureau desires to receive from all its correspondents reports of 
 events which are of national importance or interest. There are 
 many local happenings which are of much more than local im¬ 
 portance and for which the News Bureau will try to secure the 
 widest publicity if given an opportunity to do so. 
 
 The News Bureau aims also to be a source of information, 
 helpful in the preparation of news stories for sectional or local 
 use. It is hoped to accumulate information useful for news 
 purposes regarding all subjects within the purview of the Pub¬ 
 licity Department. All such information will of course be at 
 the service of the Church at any time. 
 
 With its present equipment the News Bureau is able on 
 instant notice through the press associations, its diocesan cor¬ 
 respondents and its lists of twenty-five hundred morning, eve¬ 
 ning and weekly newspapers to communicate directly with every 
 newspaper of standing in the United States. It is felt that the 
 results already achieved fully justify the organization of the 
 Bureau. There is no state or territory in the nation in which 
 the general work of the Church is not being laid before the 
 people in the columns of the daily press through the work of 
 the Bureau. 
 
 Within the Bureau there is being established a biographical 
 department through which the dioceses and missionary dis¬ 
 tricts are furnished on request with biographical material re¬ 
 garding Church leaders who are to appear at local Church gath¬ 
 erings, together with the photographs, for publication in the 
 newspapers of the localities in which these gatherings are to 
 be held. The News Bureau is prepared at all times to supply 
 news stories of this character ready for printing and to advise 
 with Church leaders throughout the country on methods of pub¬ 
 licity for any project they may have in hand; as it is also 
 ready to give such information and instruction in the prepara¬ 
 tion and handling of publicity as may be required by those 
 who are engaged in the work of publicity in the various dioceses. 
 
 Though the Bureau, with the success which has attended 
 
 [37] 
 
its efforts in the past six months, has passed the experimental 
 stage, there are still many problems which only experience will 
 solve and which cannot be fully worked out until the diocesan 
 publicity organizations are more completely developed. 
 
 Further discussion of news bureau work will be found in 
 connection with the topics of Diocesan News Bureaus and Parish 
 News Bureaus. 
 
 In regard to all news bureau work it should be borne in 
 mind that no news bureau has any control over a news story 
 after it is sent to a newspaper. There is no way of making 
 certain that it will be printed. And if used it may be curtailed 
 or added to or otherwise altered. There is no way of knowing 
 what sort of a heading will be written over it. It may be given 
 a prominent place or put in an obscure corner. All these mat¬ 
 ters are controlled by the editors. 
 
 Evangelistic Purpose. While it is not always apparent, 
 the underlying purpose of all Church News Bureau work is 
 evangelistic. The matter sent out and widely used often in¬ 
 cludes frankly Christian teaching and the application of Chris¬ 
 tian principles. In all cases it is so framed as to attract atten¬ 
 tion to Christianity and the Church and the fruitage of Chris- 
 tion effort. The problem of making this service more effective 
 as an evangelistic medium is being studied. 
 
 Advertising 
 
 i 
 
 Advertising is a form of publicity which the Department 
 has been able to undertake to only a limited extent because of 
 the great expense involved. 
 
 An advertisement has certain advantages over a news article. 
 1. The matter and the manner of its presentation can be con¬ 
 trolled. 2. It can be displayed to attract attention. 3. It can 
 be entirely frank and specific. 
 
 On the other hand it is not likely to be read by as many 
 as a news article, and cannot be as detailed and thorough. 
 
 There are two fields of advertising open to the Department, 
 the public and the Church. 
 
 [ 38 ] 
 
The Public as a Field 
 
 All the arguments in favor of publicity with the general 
 public as a field apply to advertising. No one can look at the 
 newspapers and magazines and feel any doubt that it pays to 
 advertise. Enormous sums are spent, not only to sell some¬ 
 thing but to spread information which it is desired the public 
 should have. 
 
 Though much propaganda, financial, industrial, political 
 and civic, appears in the form of news stories or other articles 
 similar in appearance, it has been found necessary and profitable 
 to print propaganda of all kinds in the form of advertisements. 
 Why should not this method, of such proven efficiency, be used 
 for the propagation of the Gospel? Advertising is not neces¬ 
 sarily sensational. It merely seems to be so because we are not 
 accustomed to it for Church purposes. 
 
 Advertising of this sort if conducted on an adequate scale 
 by the Department of Publicity would cost a very large sum 
 of money. There is no way of estimating how much. Single 
 business concerns spend millions annually in this way. A single 
 New York bank spends $600,000 a year in publicity. The De¬ 
 partment has attempted no advertising of this kind at all and 
 it is not likely that it will ever be possible to place large sums 
 of money at its disposal for this purpose. 
 
 It is not certain that even the dioceses will ever be in a 
 position to do much of this sort. Practically all the advertising 
 of this kind has been done by parishes or individuals. For this 
 reason all definite suggestions regarding Church advertising in 
 the secular newspapers will be found under the head of Parochial 
 Publicity. 
 
 The Church as a Field 
 
 Advertising placed in Church publications is intended to 
 reach the members of the Church. Its purpose is not directly 
 evangelistic, as is advertising aimed at the public at large. 
 Among the immediate purposes it may have are these: 
 
 1. To promote the sale of books and other literature. 
 
 2. To promote the circulation and distribution of periodi¬ 
 cal publications. 
 
 [ 39 ] 
 
3. To aid in securing regular financial support. 
 
 4. To aid in recruiting. 
 
 5. To encourage activity in various forms of Church work. 
 
 6. To secure aid for missionary and other projects. 
 
 7. To promote the plans of the several Departments. 
 
 8. To draw attention to particular principles or facts in 
 the interest of the Church’s Mission. 
 
 Promotion 
 
 This Handbook represents the most ambitious effort so far 
 made by the Department to promote Church publicity. Its main 
 purpose is promotion. Many other efforts, systematic and scat¬ 
 tered, have been made through the various official publications, 
 regular and occasional, through leaflets and correspondence, 
 through conferences and commissions, through addresses and 
 interviews. And the object has been furthered through sym¬ 
 pathetic efforts of secretaries of other Departments, diocesan and 
 parochial officers and other leaders who have faith in the neces¬ 
 sity and importance of Church publicity. 
 
 This active work of promotion has manifestly borne fruit. 
 In a Church that only recently was almost wholly indifferent to 
 publicity and largely prejudiced against publicity, there is an 
 astonishing amount of publicity today, appearing not only in 
 our own Church literature but also in the public press. 
 
 The Department of Publicity conceives it to be its duty 
 to make every effort to create a favorable public opinion in the 
 Church towards publicity for the purposes of the Church. It is 
 not in charge of Church publicity except within certain well de¬ 
 fined limits, but it does feel a sense of responsibility for the 
 promotion of publicity throughout the Church and aims to be 
 of service in giving advice and help where desired. 
 
 There are three distinct lines in which the effort of promo¬ 
 tion is being pressed: 
 
 1. The promotion of organization for publicity purposes. 
 
 2. The promotion of every form of printed publicity 
 within the Church to spread information and arouse interest. 
 
 3. The promotion of the use of the secular press for the 
 definite purpose of evangelization. 
 
 [40] 
 
Promotion of Organization 
 
 Detailed suggestions as to organization in diocese and parish 
 will be found in another part of this Handbook where diocesan 
 and parochial problems are discussed. There are, however, cer¬ 
 tain general considerations which should be mentioned in this 
 connection. 
 
 It is taken for granted that everyone recognizes the neces¬ 
 sity of proper organization if any effort, secular or religious, is 
 to succeed. A Church that is properly and efficiently organized 
 is not open to the criticism of being over-organized. The cry 
 that we have too many organizations in the Church has arisen 
 because we have not organized the organizations. A great num¬ 
 ber of disconnected and competitive organizations is burden¬ 
 some and does not make for efficiency. 
 
 “We must recognize in these days of multiform enter¬ 
 prises,” says Bishop Brent in his Introduction to Dr. Good¬ 
 win’s able handbook on “The Parish,” “that organization well 
 carried out is not a burden but a relief. It is a labor-saving 
 device. This, however, does not mean that it is a means by 
 which a lazy rector can shift personal responsibility from him¬ 
 self to a machine. It is not calculated to shorten his eight-hour 
 day, but rather to enable him to use it to better advantage.” 
 
 The hope of the Publicity Department is that there will be 
 in this Church not a great number of independent publicity 
 organizations, but what might be described as one Church-wide 
 publicity organization, permeating the whole body, the separate 
 parochial, diocesan, provincial and national organizations being 
 so inter-related and co-operating so thoroughly as to seem to be 
 parts of one whole. All the various parts of this general or¬ 
 ganization should be created by and under the control of the 
 local Church authorities respectively. There should be no con¬ 
 trol by the national organization. On the one hand local 
 autonomy should be strictly respected. On the other hand the 
 fact that all are members of, and therefore responsible for, the 
 larger whole should not be forgotten. 
 
 Church publicity in parish or diocese is likely to be neg¬ 
 lected unless responsibility for it is definitely placed by those 
 in authority. On the old theory that everything that ought to 
 
 [ 41 ] 
 
be done is the rector’s duty, there is not likely to be much pub¬ 
 licity unless the rector happens to be a man who has had pub¬ 
 licity experience. Here is a special reason why organization 
 is essential. The laity are not likely, without being given ex¬ 
 press authority, to assume any duty supposed to belong to the 
 clergy. 
 
 Promotion of Publicity Within the Church 
 
 Profoundly convinced that the members of the Church need 
 information and constant reminders of what the Church is doing, 
 of the opportunities before the Church and of the needs of the 
 world, in order that interest may be maintained, the Department 
 will make every effort to assist the Church to a conviction of the 
 necessity of internal Church publicity. There never has been 
 any lack of conviction that the members of the Church ought 
 to know these things; the Church has lacked conviction that it 
 was a necessary part of Church activity to keep the Church 
 thoroughly informed. There has always been a readiness on the 
 part of the leaders of the Church, general or local, to give in¬ 
 formation to those desiring it, but it is only recently that we 
 have recognized that this is not sufficient. In the interest of 
 the work, as well as in the interest of the spiritual advantage of 
 the people themselves, information must be conveyed to all 
 whether they express a desire for it or not. 
 
 The point upon which the Department is laying chief stress 
 is that all publicity efforts, whether the field be large or small, 
 must be so planned as to reach the entire field, that to make 
 plans on a smaller scale is to defeat ourselves before we begin. 
 If there is a matter of which all the members of the Church 
 should have knowledge, it is following counsels of timidity and 
 false economy to work on a scale which cannot possibly cover 
 more than part of the desired field. For example, if there are 
 10,000 communicants in a diocese it is foolish to print 1,000 
 copies of a pamphlet which ought to reach everyone. It is not 
 fair to the 9,000 who are neglected. 
 
 This is an ideal which is not possible in any case of per¬ 
 fect realization, but it can always be approximated unless we 
 deliberately defeat ourselves through a half-hearted policy. 
 
 [42] 
 
The promotion of Church publicity by the Church every¬ 
 where has not been systematized as yet. The Department has 
 established no particular medium devoted to this particular 
 object of promotion. It has tried to utilize all mediums and all 
 possible agents and here also it offers help and advice wherever 
 desired. Possible ways of rendering assistance are referred to 
 under appropriate headings. 
 
 Publicity Conferences and Publicity Commissions are given 
 separate treatment. Diocesan Publicity Conferences are pro¬ 
 posed and urged. Opportunities for promoting publicity will 
 be found in the Summer Schools, Diocesan Conventions, Provin¬ 
 cial Synods and the General Convention. These opportunities 
 will be utilized, where possible, as rapidly as publicity leaders 
 emerge and the work of promotion becomes organized. 
 
 Promotion Through Conferences 
 
 % 
 
 In 1921 three publicity conferences were held, one in New 
 York on June 21st and 22nd, one in St. Louis on June 28th and 
 29th and one in Salt Lake City from September 7th to 10th. An 
 official representative of each diocese, appointed by the Bishop, 
 was invited to attend one of these conferences. At these con¬ 
 ferences fifty-three dioceses and districts were represented. 
 
 The main purpose of holding these conferences was to afford 
 an opportunity for the discussion of the practical problems of 
 publicity which the publicity men in the field were facing. In 
 most of the dioceses and districts there had developed some or¬ 
 ganized effort to promote and carry on Church publicity, but 
 conditions were more or less chaotic for lack of any general 
 understanding. It was thought that the time had come for mak¬ 
 ing a common effort to solve the problems involved and to reach 
 some agreement as to principles and methods and to discover 
 in what way local and general headquarters could be mutually 
 helpful. 
 
 In each conference a resolution was unanimously adopted, 
 urging the Department of Publicity to hold similar conferences 
 every year. In pursuance of this demand and recognizing that 
 there were still plenty of problems to be solved and difficulties 
 to be faced, the Publicity Department announced the holding 
 
 [43] 
 
of a series of similar publicity conferences for 1922. In order 
 to make it more easy and less expensive for representatives to 
 attend from all the dioceses and districts it was decided to hold 
 twelve conferences instead of three, at cities selected with a 
 view of accommodating the delegates. The following is a 
 schedule of the 1922 conferences: 
 
 Tuesday, 
 
 Wednesday, 
 
 Friday, 
 
 Tuesday, 
 
 Wednesday, 
 
 Friday, 
 
 Tuesday, 
 
 Friday, 
 
 Tuesday, 
 
 Friday, 
 
 Wednesday, 
 
 Friday, 
 
 May 23, Richmond.St. Paul’s Parish House 
 
 “ 24, Philadelphia.The Church House 
 
 ‘ ‘ 26, Boston.The Diocesan House 
 
 “ 30, Utica.Grace Church Parish House 
 
 ■ 
 
 31, Cincinnati.. .Christ Church Parish House 
 
 June 2, Atlanta.Cathedral Parish House 
 
 “ 6, Dallas.Cathedral Parish House 
 
 “ 9, Denver.St. Mark’s Parish House 
 
 “ 13, San Francisco... Grace Cathedral Chapel 
 
 “ 16, Portland.The Diocesan Offices 
 
 21, Minneapolis.St. Mark’s Parish House 
 
 “ 23, Chicago.The Diocesan Offices 
 
 While these publicity conferences are of diocesan representa¬ 
 tives, others actively interested in Church publicity are invited to 
 attend and participate. 
 
 Promotion Through Commissions 
 
 The plan of forming Advisory Publicity Commissions, 
 which has been under consideration for the past year, has at 
 last taken shape and four commissions have been created. This 
 project received the approval of the Publicity Conferences last 
 year and is believed by the Publicity Department to be an essen¬ 
 tial step in the promotion of publicity in the Church. 
 
 These commissions include at least one representative of 
 each province. Their membership will be added to from time 
 to time as suitable persons are found who are willing to help 
 the work in this way. 
 
 The commissions are advisory to the Department of Pub¬ 
 licity. Through them the Department will be able to consult 
 the field in a systematic way in making new plans, in improving 
 existing projects and in securing understanding and co-operation. 
 The commissions have been asked to study publicity problems, 
 
 [ 44 ] 
 
to promote the general idea of Church publicity, to make con¬ 
 structive criticisms of projects and methods, to suggest new pro¬ 
 jects and methods and to report on local conditions and the local 
 reaction. The members of the commissions will be both students 
 of problems and observers in “listening posts.” 
 
 It is believed that these commissions will prove to be the 
 best possible way of keeping the Department in real touch with 
 the field, and of preventing the Department from becoming iso¬ 
 lated and bureaucratic. 
 
 There are four commissions already established, the mem¬ 
 bers of which have accepted invitations to assist in this way, 
 and already have under consideration problems laid before them. 
 They are: 
 
 The Commission on General Church Publicity 
 The Commission on Diocesan Publicity 
 The Commission on News Bureaus 
 The Commission on Church Advertising 
 
 For the present at least they will carry on this work through 
 correspondence only, using national headquarters as a clearing 
 house. The results of their investigation, observation and study 
 will be made known to the field from time to time. 
 
 Promotion of Evangelistic Publicity 
 
 The open door to the greatest opportunity before the Church 
 to-day is Christian publicity in the public press. Here is the 
 finest evangelistic medium for our use. Efforts are being made 
 to promote evangelization through the spoken word, the original 
 and most effective method of spreading the Gospel. But even 
 though our efforts in spoken evangelization were to be multi¬ 
 plied many times, we would hardly be more than touching the 
 fringe of the great problem of the unchurched. Supplementing 
 such efforts, and altogether outstripping them in widespread 
 effectiveness, should be evangelistic efforts through the printed 
 word. 
 
 Even if all Church members attend the services, and the 
 worship carry them into the very presence of God, and the 
 preacher bring conviction to the hearts of all in words that are 
 pregnant with inspiration, we dare not forget that for every 
 
 [45] 
 
four people who belong to a Church there are in this country 
 six who do not, and the six are probably reading the Sunday 
 paper while the four are in Church. It is a sacred duty of the 
 four to influence the six. One way, a most powerful way, is 
 through the paper that is in their hands. 
 
 Unfortunately, we have thought of publicity in the news¬ 
 papers as merely a method of giving public notice of a service 
 or a meeting, or of making public the account of something that 
 has taken place. We have thought too much of building up 
 the attendance at a service or of exploiting persons or organiza¬ 
 tions. We are only beginning to think of Church publicity in 
 the public press as evangelistic in purpose. 
 
 There have been tentative and sporadic efforts to use the 
 newspapers in this way. The various religious bodies as a whole 
 are not yet awake to the chance. Save a clergyman here or there, 
 this Church has hardly yet caught the vision and certainly has 
 not yet gained sufficient conviction to make a large investment 
 of time and money in this form of evangelization. 
 
 The newspapers themselves are really far ahead of the 
 Churches in their recognition of this evangelistic opportunity. 
 Many papers have religious editors and have religious depart¬ 
 ments. Many editors are convinced that the problems of the 
 world will never be solved rightly until Christian principles 
 are applied and that therefore it is one of the functions of the 
 public press to present and apply Christian principles. An d 
 they are careful to keep the public reminded that the Churches 
 are the conservators and propagators of Christian principles. 
 
 The most notable recent example of newspaper enterprise 
 of this sort is the serial publication of the Gospels by the State 
 Journal of Topeka. The text used is the Weymouth Transla¬ 
 tion in modern English. 
 
 It is safe to predict that the time is not far distant when 
 the Church will be spending large sums of money and using the 
 services of many of its members in printed evangelization. The 
 day is coming when we will look back and be amazed that we 
 were so long blind to this wonderful opportunity, and when we 
 will be winning new fields, adding great numbers to the body 
 of Christ and influencing the life of the world to an extent un¬ 
 dreamed of now. But before such things can happen, the people 
 
 [46] 
 
of the Church must be warmed to enthusiastic belief in Chris- 
 tion publicity. 
 
 The problem of how best to utilize the public press for these 
 purposes has not yet been worked out. Many experiments are 
 being made and many more must be made and many failures 
 will be scored before the Church learns how. Doubtless adver¬ 
 tising will play a large part. Doubtless every form of convey¬ 
 ing information will be used. Some day experience will disclose 
 the way. 
 
 The Publicity Department has not had at its disposal any 
 means with which to inaugurate an evangelistic campaign in 
 the public press in the name of the general Church. As said be¬ 
 fore, perhaps there never will be sufficient funds available in the 
 national treasury to carry on such work extensively. It is prob¬ 
 able that the dioceses will find it equally difficult to secure large 
 funds for any such purpose. It is more than likely that the great 
 bulk of such work will be done by the parishes and by indi¬ 
 viduals. 
 
 It is nevertheless necessary that this phase of work should 
 be promoted in every way by the national Church and the 
 diocese. Though carried on locally the movement when it comes 
 will be a national movement and will demand national leader¬ 
 ship and guidance. It will develop much more rapidly and effec¬ 
 tively if there be a centre for the exchange of ideas and for 
 the production of suitable material for use. The movement will 
 not gain impetus locally throughout the Church unless there 
 be diocesan and general sanction and encouragement. 
 
 Believers are won individually and individually are bap¬ 
 tized into the Church. Though a spiritual movement be gen¬ 
 eral, its results are local and individual. The whole grows as 
 its parts grow, but the parts cannot grow except as parts of 
 the whole. This is the law of a living body. 
 
 [ 4 ? | 
 
Provincial Publicity 
 
 There has been some discussion of the status of the provinces 
 in their relation to publicity. There is a conviction, more in 
 evidence in some provinces than in others, that the provincial 
 organization has a necessary and useful part in at least some 
 phases of publicity work. The problems involved are many and 
 none of them has had as yet serious attention. 
 
 In the Nation-Wide Campaign the news bureau work in 
 publicity was carried on largely through sectional headquarters 
 in cities having strategic importance from the standpoint of 
 publicity. It has been found necessary in the promotion of pub¬ 
 licity to hold sectional rather than national conferences. These 
 things, among others, indicate that there is a real relation be¬ 
 tween the provincial idea and Church publicity. 
 
 In Canon 53, Section VII, the powers of the provincial 
 synod are enumerated. Among other things the provincial synod 
 is empowered to act as or to provide for provincial boards of 
 missions, religious education and social service, these boards 
 to be severally auxiliary to the general boards having jurisdic¬ 
 tion of these subjects. This power has been exercised in the 
 matter of religious education and social service. Auxiliary 
 boards or departments are in existence and are co-ordinating 
 with the national Departments. 
 
 It may prove wise to ask the synods to create provincial 
 departments of publicity, to be auxiliary to the general Depart¬ 
 ment of Publicity. The functions and possible responsibilities 
 and activities of such provincial departments are being studied. 
 
 It is not believed that it would be wise to urge the publica¬ 
 tion of provincial papers. Nor would it be wise to urge such 
 organization of the provinces as might serve to retard rather 
 than facilitate the rapid spread of publicity. 
 
 The whole subject will have attention at the publicity con¬ 
 ferences and is under consideration by one of the publicity com¬ 
 missions. The provincial synods have already given the problem 
 some attention. 
 
 [ 48 ] 
 
Diocesan Publicity 
 
 Much that has been said regarding publicity in general and 
 the work of the national Publicity Department applies with 
 equal force to diocesan publicity and need not here be repeated. 
 It is purposed to make suggestions as to diocesan publicity, based 
 largely upon observation of what the dioceses have already done 
 or attempted to do. The subject will be treated under the fol¬ 
 lowing heads: 
 
 1. Organization 
 
 2. Diocesan Papers 
 
 3. News Bureaus 
 
 4. Advertising 
 
 5. Literature and Posters 
 
 6. Financing 
 
 7. Co-operation 
 
 8. Promotion 
 
 Organization 
 
 An examination of the list of diocesan publicity organiza¬ 
 tions and officers (page 83) will show how widespread has been 
 the development of organized publicity in this Church. In 61 
 dioceses and districts there is some form of organization. The 
 Church has at least awakened to the recognition of the necessity 
 and importance of this work. 
 
 That organization has taken so many different forms and 
 that we find such a varied state of progress was to be expected. 
 It is neither necessary nor desirable that there should be uni¬ 
 formity of diocesan organization for publicity. The national 
 Publicity Department has had no definite plan of organization 
 to propose or urge. It believes that a department of a diocesan 
 council, or a board, or a commission, or a committee will serve 
 the purpose. But whatever the form there are certain consid¬ 
 erations which are applicable in all cases. 
 
 [49] 
 
1. The publicity organizations should be a definite part of 
 the whole diocesan organization and should be co-ordinated with 
 the other parts. If the form of organization in the diocese be 
 that of “Bishop and Council” with departments, then there 
 should be a Department of Publicity. If the policy of the diocese 
 is to place various phases of the work in the hands of boards, 
 then there should be a Board of Publicity. The same is true 
 of commissions and committees. 
 
 2. The publicity organization in a diocese should not be 
 an independent or self-appointed body, but a body created by 
 the diocese and given necessary authority. It is assumed that 
 of course nothing would be done in organization or activity 
 without the consent and approval of the bishop. 
 
 3. The organization should be such as to make it evident 
 to the people of the diocese that Church publicity is recognized 
 by the diocese as an integral and necessary part of Church work. 
 
 4. The organization should have at its disposal an ap¬ 
 propriation of money made by the diocese and should not be 
 driven to attempt to finance its work through private gifts. 
 
 5. It would be neither possible nor wise to have the pub¬ 
 licity organization consist exclusively of men or women whose 
 profession is publicity, but every such organization should con¬ 
 tain some members who have had practical publicity experience. 
 It is believed that this is essential to success and progress. 
 
 6. The organization should have a headquarters, the ad¬ 
 dress of which should be familiar to everybody in the diocese. 
 The amount of work done might not justify the maintenance of 
 an office or offices exclusively for this purpose. But there should 
 be some one address to which all inquiries could be directed, 
 from which all material is issued and where all books, papers, 
 literature, files, lists, supplies and data of all kinds are accumu¬ 
 lated. If there be a diocesan headquarters, that is where the 
 publicity headquarters should be. There should be an avoidance 
 of separate addresses, which only confuse people. 
 
 7. As regards the necessary officers of the organization, 
 there are at least the following executive positions which might 
 be filled. 
 
 a. Publicity Director or Secretary. 
 
 [ 50 ] 
 
b. Director of News Bureau, who might also be the diocesan 
 representative or correspondent of the national News 
 Bureau. 
 
 c. Diocesan Literature Distributor, in charge of the dis¬ 
 tribution of both diocesan and national literature. 
 
 d. Editor and Manager of the diocesan paper. 
 
 It is not essential that these positions should all be filled 
 by different persons. Two or more of them might be combined 
 in one person or one person could fill all of the positions. It 
 depends upon the amount of publicity activity and the stage 
 of development of the work. It is not essential that persons 
 filling any or all these positions should devote all their time 
 exclusively to publicity. There are cases where the executive 
 secretary of the diocese is performing some of these duties. 
 Where there are combinations of this sort, the offices should be 
 regarded as distinct. Publicity duties should be performed as 
 representing and under the control of the publicity organization. 
 
 It is only a matter of time when many dioceses will have 
 at least one publicity officer who is paid a salary by the diocese. 
 In the meantime it might be found desirable to pay for part of 
 the time of an experienced person. 
 
 Program. The publicity organization should have a care¬ 
 fully planned program of policy and w T ork, covering present 
 activities and also looking toward future expansion. This pro¬ 
 gram should be presented to the diocesan convention and be the 
 basis of a proposed budget. The program should be given wide 
 publicity. 
 
 A program is needed even if it is not possible for the 
 diocese to include in it at once every suggested form of Church 
 publicity. All that can be undertaken should be definitely set 
 forth and provided for. Much more will be done when there 
 is a recognized program to follow, and only through annual pro¬ 
 grams will the diocese reach the goal of a complete program. 
 
 [ 51 ] 
 
Diocesan Papers 
 
 It is strongly recommended that every diocese and district 
 publish its own diocesan paper. The list on page 100 shows that 
 in 63 dioceses and districts in the States diocesan papers are be¬ 
 ing published. 
 
 It is hardly necessary to advance arguments in favor 
 of publishing a diocesan paper when it is seen that so many 
 have found a place for themselves. It might be said, however, 
 that it is impossible for diocesan authorities to keep in touch 
 with the people of a diocese without some form of publicity and 
 that there are advantages in securing this publicity through a 
 medium issued periodically as a diocesan organ which the oc¬ 
 casional issue of a variety of printed matter does not have. A 
 diocesan paper helps to create a corporate sense in the diocese. 
 In many dioceses it has been a recognized and valued institution 
 for a long time. 
 
 Character and Contents. There are 63 diocesan papers 
 and 63 varieties. In general appearance, size of page, num¬ 
 ber of columns, width of columns, body type, headings, arrange¬ 
 ment and contents there is great diversity. There is no recog¬ 
 nized standard, and there is no reason why there should be, 
 except in one particular. A standard width of column would 
 facilitate interchange of cuts and make a mat service possible. 
 
 There are 4 quarterlies and 4 bi-monthlies. One paper has 
 8 issues per year. The rest appear from 9 to 12 times per year. 
 The size of page varies from about 6"x9" to newspaper dimen¬ 
 sions, but the great majority are about 8" or 9" x 10" or 12". The 
 number of pages in an issue varies from 2 to 40, the 2 page 
 paper being an insert in The Church at Work. Eight of the 
 papers have regularly 8 pages and 20 have 16 pages. 
 
 All of these papers endeavor to cover diocesan and paro¬ 
 chial news and information. Some carry a limited amount of 
 general Church news. All are used for propaganda for Church 
 work and projects of all kinds. Many have room for special 
 articles. Some are definitely the Bishop’s organ, in whole or 
 in part. In some, answers to questions are featured. There 
 is a very general use of these papers for Church instruction. 
 
 [52] 
 
Nearly all use illustrations to some extent. Illustrations add 
 greatly to the attractiveness and readability of a paper and it 
 is gratifying to note that their use in these papers is increasing. 
 In many, little attention seems to be given to the matter of 
 headings. It pays to make headings as informative and alluring 
 as possible without being sensational. 
 
 Samples of all diocesan papers are on file at national pub¬ 
 licity headquarters. On request an assortment of samples will 
 be gladly sent to those planning to found new diocesan papers 
 or aiming to improve papers already in existence. 
 
 Distribution. The size of the editions issued varies from 
 300 to 7,300. Information is lacking in regard to 6 of the 
 papers. Of the remainder 8 appear in editions of 300 to 900; 
 28, 1,000 to 1,850; 7,200 to 2,700; 12, 3,000 to 5,000; 2 are 7,000, 
 and 1 is 7,300. The total number of copies issued in the months 
 when the quarterlies and bi-monthlies appear, exclusive of the 
 6 whose edition is not known, is 125,750. It has been found 
 that the number of families in a diocese is approximately half 
 the number of communicants. On this basis it appears that 
 the editions of 9 papers are equal to or greater than the esti¬ 
 mated number of families; Atlanta, Bethlehem, Colorado, New 
 Hampshire, Olympia, San Joaquin, Southwestern Virginia, 
 Spokane, Texas. These include 3 papers issued free of cost. 
 Six papers are within 1,000 of the number of families: Iowa, 
 Lexington, Mississippi, Springfield, Tennessee and Quincy. 
 
 It would be of enormous benefit if in every diocese the 
 diocesan paper should be thoroughly distributed throughout the 
 diocese. When the circulation is limited, it usually consists of 
 the most interested people. The paper fails to reach just those 
 who need it most because they are out of touch. 
 
 If a diocesan paper is intended to reach every Church 
 family in the diocese free of charge, there are two methods of 
 circulation: 
 
 1. By mail to individual addresses from diocesan head¬ 
 quarters. This is thorough. It involves the securing and con¬ 
 stant correction of a mailing list. Such a list is valuable for 
 other purposes also. This is being done successfully. In the 
 strongest dioceses it would involve the use of an addressograph. 
 
 2. By shipping in bulk to parishes and missions for local 
 
 [53] 
 
distribution through the group system, by adult visitors or 
 others, or at services and meetings. This method is ordinarily 
 not as thorough, but it has the great advantage of involving 
 personal contact. It can be made just as thorough as the mail¬ 
 ing method. 
 
 If the paper be published on a subscription basis, it is almost 
 invariably circulated by mail. 
 
 Financing. All the diocesan papers are on a subscription 
 basis except three, Colorado, Olympia and San Joaquin. The 
 Colorado paper is inserted in The Church at Work. The other 
 two are quarterlies. The subscription price ranges from 25 cents 
 to $2 a year. For 21 papers the price is 50 cents; for 29 it is $1. 
 In the case of 45 of these papers the subscription income is sup¬ 
 plemented by selling advertising space, varying from a few 
 inches to many columns. Eighteen of the papers carry no ad¬ 
 vertising. These latter papers have from 2 to 20 pages. 
 
 It is alleged that many of the diocesan papers could not 
 exist without carrying advertising. Gaining revenue in this way 
 is, however, of doubtful expediency. The advertising rates can¬ 
 not be high. The share of the cost of printing and paper to 
 be charged against the advertising materially offsets this sort of 
 income. It is a question whether it is wise in the long run to 
 secure advertisements from those who do not regard the matter 
 as a purely business proposition. The same space could be filled 
 to better advantage with reading matter, or the number of pages 
 could be reduced. 
 
 If a diocesan paper is to reach all the families, and all 
 agree that it should, the best and only really practicable way 
 of financing it is by diocesan or department appropriation. It 
 is an investment which is bound to yield large returns. Only 
 those already interested can be secured as paying subscribers. 
 Sending freely to all means the possible winning of the interest 
 of all. 
 
 The experiment of asking the parishes to subscribe in bulk 
 for enough copies to reach all their families respectively has 
 been tried, but with only partial success. 
 
 A plan followed by the National Geographic Society and 
 other organizations for securing subscriptions from their entire 
 membership for their official publications has been suggested as 
 
 [54] 
 
of possible adaptation to our Church problem. The member¬ 
 ship blank contains a statement that a certain amount of the 
 membership fee is to be regarded as a subscription to the official 
 paper of the organization. The proposal is to print a statement 
 of this sort on the annual National-Wide Campaign pledge cards. 
 This was first proposed for The Church at Work . It was re¬ 
 jected, as previously noted, because it was felt that many would 
 resent what they would regard as a compulsory subscription. 
 Perhaps there might be general acquiescence if this should be a 
 joint subscription to both the diocesan and national papers. The 
 amount required in this way for The Church at Work would be 
 only ten cents. The amount required for the diocesan papers 
 could be adjusted easily to the satisfaction of all the dioceses. 
 The chief advantage of this plan is that the diocesan papers and 
 The Church at Work could then obtain second class mailing 
 privileges. This plan should not be attempted unless there is 
 assurance of general favorable reception. 
 
 Combination of Papers. In response to a suggestion com¬ 
 ing from various sources the Department of Publicity has offered 
 to make a combination with the diocesan papers on certain con¬ 
 ditions. The Department will contribute to any diocesan paper 
 the sum it costs to furnish to the diocese sufficient copies of The 
 Church at Work for distribution to all the families of the 
 diocese, provided a reasonable share of the space in the diocesan 
 paper is filled with matter prepared at national headquarters 
 and provided the diocesan paper print enough copies to reach 
 every family and thoroughly distribute them. The offer is not 
 attractive financially, but the Department must treat the dioceses 
 impartially and therefore cannot offer more. The offer is made 
 in good faith, to meet an apparent demand, but the Department is 
 not disposed to urge acceptance. The Department believes that 
 it is far better that a national Church paper should reach every 
 home in the Church. 
 
Diocesan News Bureau 
 
 Thirty-two of the dioceses have news bureaus, but few of 
 these are fully developed. In most cases the newspapers are de¬ 
 pendent upon the enterprise of their own reporters or the indi¬ 
 vidual initiative of the bishop or some of his clergy. 
 
 The function of a diocesan news bureau is to see that there 
 is proper publicity in the secular press for the diocese and its 
 work, to see that the Church publications, especially the Church 
 Weeklies, are regularly and properly furnished with information 
 and to see that the news stories sent out by the national news 
 bureau are placed with the local newspapers. 
 
 This does not mean that these duties need necessarily be 
 performed by the same person. In most cases the Church 
 Weeklies have their own correspondents. In a number of cases 
 correspondents of the national news bureau have been appointed. 
 But it ought to be somebody’s business to see that these various 
 news bureau functions are performed by some one. Ordinarily 
 it will be found most convenient to have the same person act as 
 director of the diocesan news bureau and correspondent of the 
 national news bureau. This is now the case in 17 dioceses. 
 
 A diocesan news bureau should also be in close touch with 
 news bureaus, or their equivalent, in the parishes and missions 
 of the diocese, in order that diocesan headquarters may con¬ 
 stantly be kept informed of all local Church doings. In this 
 there should be close co-ordination with those in charge of the 
 diocesan paper, for the parishes should not be expected to re¬ 
 port parochial news to more than one diocesan headquarters. 
 One parochial news service should suffice, if there were thorough 
 organization, for the diocesan paper, for the diocesan news 
 service to the newspapers of the diocese and for the news service 
 to the Church Weeklies. 
 
 This suggestion is not meant to interfere with any special 
 arrangements which the Church Weeklies may have with special 
 correspondents for regular service or exclusive stories. 
 
 i 
 
 The diocesan news bureau should also make a practice of 
 sending to the national news bureau any news stories which 
 may seem to be of more than local interest and should keep the 
 
 [56] 
 
national news bureau posted in advance as to approaching 
 events of importance. 
 
 While such work as is here described can be done by a per¬ 
 son who has not had newspaper experience, such as one of the 
 clergy or a layman or woman who may volunteer, doing the work 
 incidentally or in spare moments, it cannot be fully organized 
 or developed or done w T ith the highest efficiency except by some 
 person who has newspaper experience and to whom it is a regu¬ 
 lar duty. 
 
 Except in the case of the largest dioceses the duties would 
 not be extensive enough to justify securing the whole time of 
 any trained person. It is quite possible to secure a suitable per¬ 
 son for part time. In every see city in the country there surely 
 must be a communicant of the Church, man or woman, in active 
 newspaper work, who would be glad to perform regular duties 
 of this kind for the Church for a reasonable remuneration. 
 
 Another possible plan is to add the news bureau duties to 
 the duties of some salaried diocesan officer, if there be one 
 capable of assuming the responsibility. If the news bureau 
 duties be performed by a diocesan officer or any other person 
 who is not trained in newspaper work, some newspaper men or 
 women should be asked to serve in an advisory capacity as mem¬ 
 bers of the news bureau. This work is not complicated or diffi¬ 
 cult to understand but a certain amount of technical knowledge 
 of details and methods is essential to success. In addition to 
 this, there is such a thing as a “news sense,” which very few 
 people have except those whose business it is to seek news. 
 
 Suggestions as to the preparation of news stories and estab¬ 
 lishing a connection with newspaper offices, and other details of 
 the subject, can be found in connection with the discussion of 
 parochial news bureaus. It is realized that these suggestions 
 are superfluous where diocesan and parochial news bureaus are 
 in charge of persons having newspaper experience. They are 
 given because the publicity organization is still largely unde¬ 
 veloped and publicity activity is still largely in the hands of 
 untrained volunteers. There is no thought of disparaging the 
 work of these volunteers. It is quite likely that without their 
 active interest and efforts there would be a little or no pub- 
 
 [57] 
 
licity development. There is much splendid work done by un¬ 
 trained men and every man gains training by experience. 
 
 The ways in which news stories from the national News Bu¬ 
 reau can be handled have been previously described. See p. 35. 
 
 A list of diocesan news bureau directors and correspondents 
 of the national news bureau will be found on p. 90. 
 
 Where only a limited number of papers are to be served 
 with news stories a typewriter will be sufficient equipment. 
 Where the number of papers is large a mimeograph machine 
 will be necessary. 
 
 Advertising 
 
 Twenty-two dioceses report having done some advertising in 
 the newspapers, mostly in connection with the National-Wide 
 Campaign. Newspaper advertising intended for the eyes of the 
 members of the Church in the diocese is not an economical way 
 of reaching the desired end. If there be a diocesan paper thor¬ 
 oughly distributed, it is by far the surest and cheapest medium. 
 But where the diocesan paper is of limited circulation, and under 
 special circumstances, the newspapers may be a most effective 
 medium. 
 
 Advertising with an evangelistic purpose, where the aim 
 is to reach the unchurched, must be in the newspapers. This 
 sort of advertising is fully discussed under the head of Parochial 
 Publicity. See p. 72. Whether the dioceses will ever have 
 funds available for this purpose is very doubtful. Diocesan pub¬ 
 licity leaders can perhaps persuade the newspapers to give their 
 space free of charge for articles on religious subjects, for the 
 printing of portions of the New Testament, and even for re¬ 
 ligious advertisements of a general character. They might also 
 be instrumental in organizing groups of laymen to finance such 
 advertising or in persuading business advertisers to contribute 
 their space in the papers, as was done in war relief advertising. 
 There are also possibilities of co-operation with publicity leaders 
 of other communions. 
 
 [ 58 ] 
 
Literature and Posters 
 
 Besides the three chief forms there is likely to be diocesan 
 publicity in the form of booklets, pamphlets, leaflets, etc. These 
 appear in the interest of special projects or in connection with 
 unusual efforts such as the Nation-Wide Campaign. There will 
 be need for matter of this sort every year preceding the annual 
 every member canvass, especially where the diocesan paper has 
 only a limited circulation. Judging from the samples sent to 
 national headquarters, there must have been issued in 1919 a 
 vast amount of publicity literature in manifold forms. Some of 
 these samples and many which have since appeared have been 
 reproduced or described in Exchange of Methods. The Publicity 
 Department will be glad to continue this practice if copies of 
 successful examples are sent in. 
 
 Posters are an effective form of publicity. A number of dio¬ 
 ceses have done excellent work of this kind in the form of pic¬ 
 torial posters, cartoon posters, slogan posters and poster charts. 
 It is quite feasible for any diocese to originate and print posters 
 of any sort, though some forms will require the services of an 
 artist. In campaign periods statistical charts are especially use¬ 
 ful. It is requested that copies of all posters be sent to the 
 Publicity Department. 
 
 Financing 
 
 Publicity will never become thoroughly organized and devel¬ 
 oped in the dioceses until its necessity and value are recognized 
 well enough to secure for it adequate appropriations. If dio¬ 
 cesan conventions would study the example set by business and 
 politics and realize that the same law holds in religion, they 
 would not hesitate to invest liberally in publicity. Progress 
 and growth are impossible without it. Some appropriation for 
 publicity has been made in 27 dioceses. 
 
 To depend upon the generosity and enterprise of a few indi¬ 
 viduals is unfair and precarious. It is a common burden and a 
 common enterprise. To extend publicity to only those willing to 
 pay for it, as to purchasers of a book or subscribers to a paper, 
 is equally unwise. To sell Church publicity is to put the matter 
 
 [ 59 ] 
 
on a wrong basis. Those who need it most are just those who do 
 not realize their need. 
 
 In every diocese there should be an annual publicity budget 
 presented, just as there is a missionary budget. This budget 
 should be prepared by the publicity organization, of course in 
 consultation with the bishop. It might contain the following 
 items: 
 
 1. Salary of publicity director or secretary. 
 
 2. Cost of services of experienced person for news bureau 
 work. 
 
 3. Cost of publishing diocesan paper. 
 
 4. Cost of other printed matter. 
 
 5. Distribution expenses. 
 
 6. Expenses of diocesan publicity conference. 
 
 It might not be possible to have at first so complete a budget. 
 But in every diocese and district it is surely possible to make 
 a beginning. The budget will grow as the work develops. 
 
 Co-operation 
 
 The development and effective maintenance of Church 
 publicity depends largely upon co-operation between diocesan 
 and national headquarters and diocesan and parochial headquar¬ 
 ters, and with provincial headquarters when such there are. 
 There is no question of control involved, as in a military organ¬ 
 ization, where the headquarters of the smaller unit is under the 
 control of the headquarters of the larger unit. Co-operation 
 means mutual helpfulness to a common end. It recognizes the 
 fact that a member of a parish is also a member of the diocese 
 and of the national Church, that the parish is part of the diocese 
 and the diocese is part of the Church, and that there is no real 
 competition between parish, diocese and Church, they and their 
 activities being simply phases of one organization and one work. 
 
 There are four agencies with which a diocesan publicity or¬ 
 ganization can co-operate: 
 
 1. With national headquarters. 
 
 2. With parochial headquarters. 
 
 3. With other diocesan departments, boards or commissions. 
 
 4. With non-official Church publications. 
 
 [60] 
 
Co-operation with National Headquarters 
 
 News Bureau. A director of a diocesan news bureau or a 
 correspondent of the national news bureau, placing with news¬ 
 papers in the diocese the news stories sent out from national 
 headquarters and sending to national headquarters local news 
 stories of general interest. 
 
 The Spirit of Missions. Encouraging the circulation of 
 the organ of the Missionary Society, The Spirit of Missions. 
 
 The Church at Work. This paper was founded to be a 
 universal .medium of information on the general work of the 
 Church. The thorough distribution of this paper, and the pro¬ 
 ject is a failure wherever there is not thorough distribution, de¬ 
 pends wholly upon diocesan and parochial co-operation. 
 
 In most cases the diocesan distributors reship the papers in 
 bulk to the parishes and missions; in a few cases they mail the 
 papers individually to the families of the diocese. A list of 
 diocesan distributors will be found on page 96. 
 
 In addition to the labor of reshipment the diocesan dis¬ 
 tributors are put to the trouble of ascertaining from the parishes 
 and missions the number of copies they desire to receive, if any. 
 This information is thus secured because the Publicity Depart¬ 
 ment has understood that the dioceses preferred to handle this 
 matter themselves. 
 
 It should be said that the Publicity Department would 
 be very glad, if the dioceses so desire, to relieve the dioceses of 
 this labor by securing directly from the parishes and missions 
 their requisitions for the paper. 
 
 And further, in order to relieve the dioceses from the expense 
 and labor of reshipping the paper to parishes and missions, the 
 Publicity Department will hereafter, on the request of any dio¬ 
 cese, ship the papers in bulk directly to all the parishes and mis¬ 
 sions which desire to receive it. 
 
 As indicated before, it is impossible, because of the practical 
 difficulties and expense involved, for the Department to mail the 
 paper to all the members of the Church individually. But several 
 of the dioceses have found it practicable to mail the paper to all of 
 
 [61] 
 
their people, and others have the same plan under consideration. 
 It is believed that this is the only way in which absolutely 
 thorough distribution can be secured. 
 
 Exchange of Methods. The shipment of this paper pre¬ 
 sents the same problems as in the case of The Church at Work. 
 The same proposals as to direct ascertainment of requisitions 
 and direct shipment to parishes and missions made as to The 
 Church at Work are hereby made as to Exchange of Methods. 
 
 Other Literature. The distribution throughout the dio¬ 
 cese of other literature from national headquarters is dependent 
 upon diocesan co-operation. 
 
 Publicity Conferences. It is hoped that every diocese 
 and district will co-operate in the Publicity Conferences held 
 under the auspices of national headquarters at least to the extent 
 of sending an official representative. Every section of the Church 
 will then have a voice. The maintenance of personal contact in 
 this way between diocesan and national headquarters is most 
 desirable. 
 
 Co-operation with Parochial Headquarters 
 
 News Bureau. The diocesan news bureau can co-operate 
 with the parish news bureau in order (a) to keep in touch with 
 local newspapers and (b) to secure parish news. 
 
 Diocesan Paper. The diocesan paper will need co-opera¬ 
 tion in (a) securing parish news, if this is not done by a diocesan 
 news bureau; (b) securing circulation, and (c) securing sub¬ 
 scriptions if paper is not supported by the diocese. 
 
 National Publications. Co-operation is needful to promote 
 the local distribution of The Church at Work , Exchange of 
 Methods and other literature from national headquarters. 
 
 Diocesan Literature. Co-operation in distribution. 
 
 With Other Diocesan Departments 
 
 While the diocesan publicity organization will have inde¬ 
 pendent responsibilities and duties, much of its work will be 
 in the nature of propaganda in the interest of the other diocesan 
 
 [ 62 ] 
 
departments or boards. If this latter work is to be effective it 
 must be done in close co-ordination with these other bodies. In¬ 
 deed no publicity work can be done effectively if out of touch 
 with these bodies. 
 
 There is also great opportunity for service in an advisory 
 capacity. If the diocesan publicity organization includes per¬ 
 sons with publicity experience it will be able to help the other 
 diocesan departments and organizations in planning the publicity 
 they need for their projects, suggesting the best mediums to use 
 or the most effective forms of printed matter. A good publicity 
 department can be of very great value to the bishop, and to every 
 diocesan body. 
 
 With Non-Official Church Publications 
 
 The Church Weeklies ought to be better supported. They 
 now reach only a small percentage of the homes of the Church. 
 They perform a valuable and important function in our Church 
 life. They are the general newspapers of the Church. They 
 afford the only open forums for legitimate controversy. They 
 have an editorial freedom which an official Church paper can¬ 
 not have. This freedom of utterance is of incalculable value. 
 
 A diocesan publicity organization would be doing good ser¬ 
 vice for the Church if it co-operated with the Weeklies in their 
 efforts to increase their circulations. With cordial diocesan back¬ 
 ing the Weeklies ought to be able to greatly increase their sub¬ 
 scription lists. 
 
 Publicity Promotion 
 
 There is need of publicity for publicity. There is need of 
 earnest and sustained effort to convince the people of the Church 
 that publicity is an integral and important part of Church work. 
 Though broken down to some extent, there is still a widespread 
 prejudice against Church publicity. The people, and especially 
 the diocesan leaders, must be won to a favorable attitude before 
 it w r ill be possible to secure adequate support for this work. 
 Upon the diocesan publicity organization naturally falls the 
 
 [ 63 ] 
 
responsibility for the needful promotion. Such promotion would 
 have these general objects: 
 
 1. To break down prejudice and win friends. 
 
 2. To increase publicity generally. 
 
 3. To encourage evangelistic publicity. 
 
 4. To effect wide-spread publicity organization. 
 
 The means of promotion would include: 
 
 1. The diocesan paper. 
 
 2. Other literature. 
 
 3. Addresses by newspaper men and others. 
 
 4. The use of this Handbook as a text book. 
 
 5. Diocesan Publicity Conferences. 
 
Parochial Publicity 
 
 As in the case of diocesan publicity it is purposed to make 
 suggestions which may prove helpful in the development of 
 publicity by the parish and by individuals. The subject will 
 be treated under the following heads: 
 
 1. Organization 
 
 2. Parish Papers 
 
 3. News Bureaus 
 
 4. Advertising 
 
 5. Other Forms of Publicity 
 
 6. Financing 
 
 7. Co-operation 
 
 8. Promotion 
 
 Organization 
 
 There is probably no parish which has not used printed 
 publicity in some way, if it be only Church notices in the news¬ 
 papers or printed leaflets distributed among the congregation, 
 but there are comparatively few which look upon publicity as a 
 integral part of Church activity and which are fully organized 
 for the purpose. The number of parishes giving this matter 
 serious attention is rapidly increasing. Out of 2,197 parishes 
 and missions reporting in answer to a questionnaire, 704 have 
 some sort of publicity organization. See p. 93. 
 
 The Publicity Department believes that every parish and 
 mission whatever its size or location will find it well worth while 
 to seriously face the publicity problem and to work out a definite 
 program of publicity which fits its circumstances. Conditions 
 are so different in the various parishes and missions that there 
 is no form of organization or program of activity in publicity 
 which could be suggested as fitting all cases. Parishes in large 
 cities, in small cities, in towns, and in rural districts face differ¬ 
 ent problems. A parish in a city which contains other parishes 
 
 [65 1 
 
has a problem which differs from the problem of a parish which 
 is the only parish in its city. The size of a parish and its financial 
 strength enter into the problem. 
 
 Though the conditions are so varied and the problems so 
 diverse, there are nevertheless considerations which apply in all 
 cases. 
 
 1. Unless the rector has had publicity experience, he should 
 not attempt to handle the publicity problem alone. He should 
 have the advice and assistance of members of his congregation 
 who have newspaper or other publicity experience. If he has 
 no member of his congregation of this sort, any local newspaper 
 editor will be glad to give him helpful advice. 
 
 2. Even if the rector has had publicity experience it would 
 be wiser not to handle the parish publicity alone but to have 
 the advice of members who are familiar with publicity, and so 
 far as possible to have the work done by them as part of their 
 Church work. Here is a sort of Church work requiring technical 
 knowledge. Members who have this technical knowledge are 
 glad to supplement their money gifts with gifts of time. It is 
 their chance to offer service. There is an enormous amount of 
 trained service which should be at the disposal of the Church 
 but which is not now utilized. It is believed that much of the 
 existing indisposition to co-operate in publicity is due to the 
 fact that many of the clergy regard publicity as just another 
 burden on their shoulders, already overladen. If they would 
 look at it rather as an opportunity to provide necessary and gen¬ 
 uine Church tasks for laity eager to be of service, they would be 
 more willing to give the subject consideration. 
 
 3. Every parish should have a definite publicity policy and 
 program. If news is to be given to the newspapers, somebody 
 should attend to it systematically. If there is a parish paper, its 
 publication should be properly organized. It should not be left 
 to chance as to whether or not there is to be publicity of various 
 kinds. The whole matter should be discussed by those given au¬ 
 thority and a definite program adopted from year to year. 
 
 4. There should be a definite publicity organization, 
 whether it be a department of the parish council or a committee 
 appointed by the rector or a single person willing to assist the 
 rector. Whatever the character or size of the organization, it 
 
 [ 66 ] 
 
should have necessary power to act and be provided with the 
 necessary funds to carry out its program. 
 
 5. As in the case of the diocese the publicity organization 
 should be such that publicity will be recognized by the parish as 
 an integral and necessary part of Church work. 
 
 6. The organization whether large or small should have 
 definite headquarters. Whether this is in the parish house or in 
 the rector’s study or at some other address depends upon circum¬ 
 stances. But it should be known generally where headquarters 
 is and who is the responsible person to reach. 
 
 7. Barring exceptional cases, the organization will consist 
 of volunteers. How many persons should be called upon to as¬ 
 sume responsibilities and perform duties depends wholly upon 
 the character and extent of the publicity activities of the parish. 
 Among the possible duties and responsibilities are the following: 
 
 a. Editing and managing a parish paper. 
 
 b. News Bureau to supply local papers with Church 
 news and to send parish news to diocesan paper. 
 
 c. Advertising in newspapers. 
 
 d. Distribution of The Church at Work and Exchange 
 of Methods. 
 
 e. Promoting circulation of diocesan paper. 
 
 f. Promoting circulation of Church Weeklies. 
 
 g. Promoting circulation of The Spirit of Missions. 
 
 h. The bulletin board, posters, tracts and leaflets and 
 other forms of publicity. 
 
 i. Promotion of Church publicity and giving advice 
 and help to other departments of Church work need¬ 
 ing publicity. 
 
 It is possible that in some cases all of these responsibilities 
 could be carried by one person but it would be wiser in all 
 cases to use a larger number. Even if the parish has a salaried 
 secretary who could perform the routine duties involved it 
 would be far better to have members of the congregation share 
 in the responsibility and work, particularly if the salaried secre¬ 
 tary has not had training in publicity. 
 
 Every effort should be made to make the people realize 
 that publicity is not a mere bothersome duty of mechanical de¬ 
 tail but an integral part of Church work. If the underlying 
 
 [67] 
 
evangelistic motive is explained and stressed, those who take part 
 in publicity activity will feel that they are performing a serious 
 and important Christian service. 
 
 Parish Papers 
 
 Out of the 2,197 parishes reporting 666 are publishing a 
 parish paper of some sort. There are papers of four pages, 
 eight pages, and even more, some almost as ambitious as diocesan 
 papers; there are service leaflets for use in the Church on Sun¬ 
 day, giving parish notes in addition to the Sunday program; 
 there are mimeographed papers, and one instance is known of 
 a paper printed only on one side of a large card. There are 
 papers in the form of letters. Wide use of such papers indi¬ 
 cates that they fill a real need and have proved their value. 
 
 Some parish papers are sent only to subscribers, there being 
 in most cases also a distribution in Church; some are sent to all 
 the families of the parish. A parish paper to be really effective 
 should have a thorough distribution. In some instances this is 
 secured through the group system of parish organization, some¬ 
 times by mail from parish headquarters. 
 
 The contents of a parish paper usually include items of par¬ 
 ish news, announcements of services, meetings and other events, 
 appeals, parochial and organization reports, names and ad¬ 
 dresses of parish and organization officers and statistical data. 
 This is supplemented in a number of papers by diocesan or gen¬ 
 eral matter. The main aim should be to give parochial informa¬ 
 tion, just as in a diocesan paper the chief object is to give dio¬ 
 cesan information and in a national church paper general Church 
 information. These lines of distinction are not closely drawn. 
 They perhaps will be when we reach the ideal hoped for, which is 
 that every family in the Church shall receive regularly a parish 
 paper, a diocesan paper and a national paper. 
 
 Experiments have been made in combined parochial and 
 diocesan papers as well as diocesan and general papers. This 
 proves workable on a small scale but is impracticable as a gen¬ 
 eral proposition because of printing difficulties. Parishes not 
 strong enough to have their own parish papers should make a 
 
 [ 68 ] 
 
special point of sending their parish news regularly to their 
 diocesan paper. This can never take the place of a parish paper, 
 but in most cases it is the best possible solution of the problem. 
 
 Cost of Publication. The very best way to pay for a parish 
 paper is through an appropriation in a parish budget. If sub¬ 
 scriptions are solicited only part of the congregation is secured. 
 This is always the part which contributes to everything. The 
 paper should go to the whole parish and be paid for by the 
 whole parish. Viewed as a financial investment, it will be sure 
 to bring large returns. 
 
 In many cases an effort is made to pay for the paper by 
 selling advertising space. This is not a popular method, as those 
 who pay for the space are apt to feel that they are acting under a 
 moral coercion. It is believed that the same space would prove 
 much more effective for the purposes of the Church if filled with 
 reading matter. There are parish papers, however, which are 
 supported almost wholly by advertising income. 
 
 Parish News Bureaus 
 
 There are few if any parochial news bureaus known as 
 such. But there are 1,892 parishes and missions which report 
 that some news is sent to the newspapers. In most instances it 
 is done by the rector, who takes Church notices, advance notices 
 of meetings or other events, and reports of the same, to the local 
 newspapers and who sends news stories to his diocesan papers 
 and who perhaps serves as correspondent for a Church Weekly. 
 
 The burden of this work should not rest upon the shoulders 
 of the rector. All such work should be under his control but it 
 ought to be possible to find some one in every parish who would 
 be glad to perform the detailed duties for him. 
 
 Both the rector and the person in charge of the parish news 
 bureau should be in personal touch with the editorial staff of 
 the local newspapers, especially the news editors. It would 
 be a very strange and unusual case if an editor should not wel¬ 
 come acquaintanceship of this sort and should not cordially re¬ 
 ceive and gladly use all the material brought him if it really be 
 news and if the condition of his news columns permits. 
 
 [ 69 ] 
 
As said before, the newspapers are glad to print religious 
 news of all kinds. But it is to be remembered that their readers 
 include members of all religious bodies and that they are 
 obliged to exercise a certain discretion and balance in the use of 
 religious news. They cannot wisely, even if disposed to do so, 
 give to any religious body a disproportionate amount of space, 
 and they must keep in mind that the public is interested in 
 many other things besides religion. Everything considered, it 
 must be admitted that the newspapers give a great deal of space 
 to the Churches, and doubtless would give more if the Churches 
 placed a higher valuation on publicity and made an effort to fur¬ 
 nish the papers with all Church news properly prepared. Mod¬ 
 eration should be exercised in both the quantity and character 
 of the news furnished to the papers, for it is just as much a mis¬ 
 take to swamp the city editor’s desk with too much matter and 
 with propaganda in the guise of news as it is to rebuff a reporter 
 and refuse to co-operate with the papers. 
 
 There are certain practical points wdiich it is well to bear 
 in mind. News stories should be taken to the papers as promptly 
 as possible and not just before they go to press. As the time 
 to go to press approaches and the columns are filling up, the 
 chances of the news item appearing grow less and less. There 
 is generally less news for the Monday newspapers than those of 
 any other day of the week and therefore Sunday night is 
 always a promising time on which to hand in a news story. 
 Another point to remember is that it never pays to “hold out” 
 on a newspaper. If there are features of a story for which you 
 do not desire publicity, it is better not to turn in the story at all 
 than to turn it in incomplete and partly suppressed. The news¬ 
 papers will almost certainly learn of all that is held back and 
 thereafter your publicity matter will always rest under suspicion. 
 
 Avoid calling on the editor during his busy hours. Between 
 ten or eleven o’clock in the morning, in the case of afternoon pa¬ 
 pers, and between three and four in the afternoon, in the case 
 of morning papers, are the best hours in which to make your 
 visits. News stories need not necessarily be taken to the news 
 offices in these hours. In many cases they cannot be. These 
 hours apply to occasions when it is necessary to talk something 
 over with the editor. 
 
 [ 70 ] 
 
Newspapers are glad to receive pictures from which they 
 can make cuts with which to illustrate their news stories. This 
 they can do for a particular church only to a limited extent, 
 but there are occasions, such as diocesan conventions or anniver¬ 
 saries, when they are especially glad to be furnished with pic¬ 
 tures. 
 
 Experienced newspaper people will not need any sugges¬ 
 tions as to the preparation of news stories. As others may wel¬ 
 come helpful suggestions, there is given here a series of hints 
 for the writing of a newspaper story which is taken from the 
 New York Evening Post Style Book. 
 
 Preparation of News Stories 
 
 “Ancient Greek rhetoricians may have had 1,000 ways of stating a 
 proposition, but the modern newspaper reporter, should more than one 
 method occur to him, had best confine himself to that form of expression 
 which is susceptible of but one meaning. Use simple language, avoiding 
 Latin, French or other foreign words or phrases in an effort at embellish¬ 
 ment and do not enlarge upon or distort facts in striving for an effect. 
 In other words avoid ‘fine writing.’ 
 
 “The really big news story tells itself with a recital of the facts in 
 orderly sequence. It is the cumulative effect, not the shock produced by one 
 or two forceful sentences, that counts. And this holds true even if shock 
 or, in city room slang, ‘punch’ be deemed desirable. When President Gar¬ 
 field was shot the most telling statement for the opening of the story was 
 the simple sentence, ‘President James A. Garfield was shot at Washington,’ 
 etc. No number of qualifying adjectives could impart greater shock to the 
 news. Big news of a tragic character carries its own shock and 13 not to be 
 enhanced by reportorial trimmings. 
 
 “After your opening statement in plain, clear English, take up the 
 details, giving them in their proper order. The greater the number of 
 details you are able to present to the reader, the better will be your story. 
 Don’t labor at your task with the idea that mere words will gloss over the 
 lack of facts. Facts, and facts only, are the essentials of a news story. 
 
 • “While simplicity of language is desirable, euphony is not to be dis¬ 
 regarded. Of several forms of expression which may convey the same 
 meaning, that is to be preferred which falls most agreeably on the ear. 
 Sentences should not be jerky or disconnected, but should lead naturally one 
 to the other, carrying along clearly, logically, the thought of the writer. 
 
 ‘ ‘ The opening paragraph of a story or article should set forth con¬ 
 cisely, unmistakably the main features of the news, the succeeding para¬ 
 graphs giving the details, not necessarily in the order in which the reporter 
 collected them, but in their correct place with relation to the whole article 
 as a finished product of the reporter’s art. The first paragraph gives the 
 
 [71] 
 
pitch or tone to the entire story, and for this reason is its most important 
 part. 
 
 Good taste, clearness of statement, and a rigid regard for the truth are 
 the requisites of good newspaper writing. 
 
 “Don’t, as Mark Twain said of the German, dive into an Atlantic 
 of a sentence at Hamburg with a subject noun and fetch up at New 
 York with the verb in your mouth. Write short, clear sentences, avoid¬ 
 ing, so far as is consistent with clarity of meaning, the use of entangling, 
 interior, qualifying clauses. Find out, if you don’t know, just what a 
 paragraph is, and make as many of them as you can. 
 
 “Do not let your professional zeal warp your judgment. Remember 
 that at all times you are doubly responsible for what you print—responsible 
 as a reporter and as a man. Do not regard men and women about whom 
 you write as lay figures. They are as sensitive to criticism as you are; 
 their feelings can be hurt just as easily as yours can; they are human 
 beings, not subjects for the reportorial scalpel. 
 
 ‘‘ Be sure of your facts. Reject any information which cannot be 
 proved in a court of law. Don’t hide behind ‘John Smith said;’ or ‘A 
 prominent banker said. ’ Should the information be incorrect, the fact that 
 ‘John Smith’ or ‘a prominent banker’ gave it to you would not excuse 
 you of responsibility. 
 
 ‘ ‘ Having obtained your facts—knowing them to be facts—write the 
 story for its full news value, but do not value it too highly. Do not be¬ 
 come discouraged if the head of the copy desk orders ‘two sticks’ where 
 you believe the story to be worth a column. He knows the mechanical con¬ 
 dition of the newspaper every minute in the day and, had he the time, 
 could give you excellent reasons why a story of which he would write a 
 column in at 10 a. m. is cut to two sticks at 3 p. m. ” 
 
 To which might be added a few simple rules. Avoid the 
 excessive use of descriptive adjectives. Avoid superlatives. 
 Avoid extravagant praise. Do not exploit individuals. Keep in 
 mind the three publicity tests. See p. 13. 
 
 Advertising 
 
 The newspapers will print religious news whether the 
 Churches advertise in their columns or not. There is little 
 
 J 
 
 weight in the argument that the Churches ought to advertise 
 as a partial repayment of the papers or as expressing the appre¬ 
 ciation of the Churches. But there is good reason for the 
 Churches to advertise. It is the same reason which induces man¬ 
 ufacturers and merchants to advertise. They offer information 
 to the public from which they expect to derive valuable results. 
 The Churches have important information to convey to the 
 people which is bound to produce important results. The chief 
 
 [72] 
 
beneficiaries are the people who pay attention to the information. 
 
 Church advertising whose apparent object is the advantage 
 or glorification of a particular church # or man meets with gen¬ 
 eral disapproval. The instinctive prejudice which many have 
 against Church advertising is doubtless due to a feeling that it 
 is neither dignified nor right for congregations to be, or even 
 seem to be, in competition for adherents and support. It is 
 believed that this prejudice will die out if all Church adver¬ 
 tising had a manifestly evangelistic motive. 
 
 The subject of evangelization through the medium of the 
 public press has been previously discussed. There is no doubt 
 that this is the wide open door before the Churches today into 
 the great field of the unchurched. 
 
 Almost all the advertising done by parishes and missions 
 has consisted of more or less elaborate invitations to come to 
 Church. The results have been very meagre, except in those 
 cases where the advertisements themselves have preached the 
 Gospel. Advertising of this kind is rapidly assuming the form 
 of miniature sermons, briefly interpreting some passage of 
 Scripture or briefly applying some Christian principle. Out of 
 the 2,197 parishes and missions reporting, 1,198 have done some 
 advertising. 
 
 There are many problems connected with such advertising 
 which have not yet been satisfactorily worked out. For example, 
 if there be a number of parishes in one city, shall they combine 
 in their advertising? This has been successfully done. If it 
 is proposed that our parishes combine with the congregations of 
 other communions in a joint message to the public in adver¬ 
 tisements, shall our parishes go into such a combination? This 
 also has been successfully done. But it is doubtful whether such 
 a, plan is practicable or even desirable in all cases. 
 
 As this whole matter is in the experimental stage and will 
 be for some time to come, there is no reason why parishes should 
 not make a trial of any or all proposed methods which involve 
 no sacrifice of principle or dignity. We are all praying for 
 Church unity and while we are waiting for the Lord to answer 
 our prayers we ought to present a united front to the world 
 wherever we consistently can. The Gospel must somehow be 
 taken to all the people. If we cannot reach them with the 
 
 [73] 
 
spoken word, we must reach them with the printed word. 
 
 It is hoped by the Publicity Department to be able after a 
 time to furnish all the clergy of the Church with a weekly ser¬ 
 vice of sample advertisements. This will not be done with a view 
 of securing uniformity, which is not at all desirable, but solely 
 with the purpose of providing ideas and material which could 
 be locally adapted by those who have not had experience in pre¬ 
 paring advertisements. 
 
 In the meantime a very simple plan has been suggested. 
 Take a passage from the Epistle or Gospel for each Sunday, 
 prepare an interpretation not exceeding one hundred words in 
 length and print this in the form of an advertisement, with the 
 name and address of the parish at the bottom. Some suggestive 
 phrase from the chosen text or some words expressive of its 
 application will serve as a headline to attract attention. This 
 should appear on the Saturday before the Sunday to which 
 the text applies. 
 
 If the text chosen is to be the text of the rector’s sermon the 
 next morning or evening, some words of comment in the adver¬ 
 tisement might give some slight idea of the sermon. If an 
 epitome of the sermon or a brief comment on it, with extracts, 
 should be given to the newspaper for use in the Monday morn¬ 
 ing’s issue, the advertisement, sermon and newspaper report 
 would be tied together in a very effective way. If this were done 
 without lapsing into mere exploitation of the preacher or the 
 parish, keeping them well in the background, it would be sure to 
 have a cumulative good effect upon the readers of the paper. If 
 this were done with unfailing regularity it would be noticed and 
 looked for by all. Besides building up attendance at the services, 
 it would gain a wide hearing for the Gospel. 
 
 A regular service of copy for religious advertisements can 
 be purchased by newspapers, or by others for use in newspapers. 
 Offers of such material are found in printing trade journals. 
 Examples of such advertising copy have been printed in Ex¬ 
 change of Methods. 
 
 The Rev. Harold Holt, rector of Trinity Church, Niles, 
 Michigan, has been conducting regular weekly advertising for 
 more than two years, with the assistance of an experienced adver- 
 
 [74] / 
 
tising man. He reports large results and believes they are due 
 to the regularity and persistence of the effort. He has worked 
 out certain principles as a result of his experience, which are 
 herewith given in full: 
 
 Preparation of Advertising 
 
 Church advertising, or indeed any advertising, may be roughly divided 
 into two classes: 1. Announcements. 2. Actline Copy Advertising, or 
 advertising which inspires action. 
 
 The great majority of advertisements are of the announcement type. 
 They convey information for which one is already looking, and in which 
 one is interested. They are legitimate and necessary, but have very little 
 drawing power for those outside of the persons already interested. They 
 cannot be properly called advertisements. Church notices, hours of service, 
 sermon topics, all come under the heading of announcements. They do not 
 tend to secure action in those to whom religion and church going is a for¬ 
 eign subject, or at least of only academic interest. 
 
 To secure the results which Church advertising must secure to be 
 justified at all, there must be added to the announcements what is termed 
 in advertising “Actline Copy.’’ This is matter which carries with it an 
 inspiration to pursue the recommended course of action, matter which will 
 appeal to those not interested in the Church, or in organized religion at all. 
 This matter has certain characteristics which must always be observed to 
 make it effective. 
 
 The commonest fault of advertisements is that they block their own 
 message. This blocking may be of several kinds, all equally bad and all 
 to be rigorously excluded from a Church advertisement, or any other for 
 that matter: 
 
 1. Too ornate a border, so that the message is obscured. 
 
 2. Too small type, or too much of it. The mental reaction is that it 
 will take some time to read it and therefore the ad. must wait 
 until the news is read. This is the commonest of all faults when 
 amateurs write advertisements. 
 
 3. Excessive use of illustrations. The eye is satisfied and the curiosity 
 cured before the message is read. 
 
 4. Some headings or phrases may complete the message to the casual 
 reader before the real meat of the message has been reached. 
 
 5. An uninterestingly written message, or one which does not appeal 
 to a common motive force. 
 
 For example, in No. 4, to start with the name of the Church creates 
 a block at once for members of all other Churches, or non-members of any 
 Church. The name should always be at the bottom. The use of the phrase 
 “Come to Church’’ anywhere but at the end, and even then it is dangerous, 
 is to be avoided. It is trite, outworn, and tends to carry resentment as 
 being a command. Before a person will come to Church a prior interest 
 must be developed. As Fr. Carey says, “One must think himself into 
 Christianity before the Church will appeal to him.” 
 
 [75] 
 
Then an advertisement must start not with the completion of the build¬ 
 ing which we call the Church, but with some of the commoner motive forces 
 of humanity. From an advertising standpoint these are classified as: 
 1. Fear. 2. Greed. 3. Love. 4. Honor. 
 
 These are the most important in the order of their placing. The best 
 written advertisements deal with as high, numerically, a motive on the 
 scale as possible. For instance, one will buy a thing to make one of his 
 loved ones safe before he will buy it to make a profit, or for pleasure. The 
 fear may be entirely unselfish, as may also the greed. 
 
 There is no need to appeal to fear of hell, but rather fear of losing 
 the love of God, or of losing human characteristics and becoming a beast, 
 or fear of not becoming as fine a man as possible. Variations can be 
 v/orked out ad infinitum. 
 
 Clear down at the bottom of the scale is the motive, or appeal, of 
 past performance, or the historical appeal. The non-church member does 
 not care what we have been, or what we came from; he wants to know what 
 we are doing and what we can do, and where we are heading, before he will 
 trust his soul to us. 
 
 Finally, if people say an advertisement was nice, it was a poor one. 
 It must not be nice, it must be thought-compelling. To say it was nice is 
 to say that the man’s clothes were good, and to ignore the reason for the 
 man’s existence. 
 
 There is just one reason for advertising the Church and that is to win 
 souls to Christ. You are talking to ignorant people; talk then in elementary 
 language. The higher courses are given in Church. 
 
 The objectives should be: 1. Interest the person or class of persons 
 addressed in Christianity. 2. Interest them in our interpretation of Chris¬ 
 tianity. 3. Get them into the Church services. 4. Teach them Christ. 
 
 Keeping the objectives in mind and the fundamentals of good adver¬ 
 tising writing as outlined above before one, Church advertising that will 
 really get results is rather a simple thing to write. 
 
 Other Forms of Publicity 
 
 In addition to the three forms of publicity already referred 
 to there are open to the parish a number of others of more or 
 less general use. It would be of advantage to group all of them 
 among the responsibilities of the parish publicity organization. 
 
 Miscellaneous Literature. At special times, such as before 
 the annual every member canvass, and for special projects, such 
 as the erection of a new building, the parish will issue special 
 literature, which will require preparation, printing and distribu¬ 
 tion. Special literature will come from time to time from both 
 diocesan and general headquarters, which will need distribution. 
 
 [76] 
 
Church tracts and other printed matter which the rector desires 
 the people to read can be procured and circulated at Church 
 services, or otherwise. Many parishes have a literature rack in 
 the vestibule of the church. 
 
 Library and Reading Room. In many parish houses there 
 is a library; in many a reading room. Sometimes these are com¬ 
 bined. Files of Church periodicals, including the official pub¬ 
 lications, are valuable for reference. The latest issues can be 
 displayed for the use of readers. Additional copies of these, as 
 well as tracts and other literature, can be prominently placed, 
 with an invitation to readers to help themselves. 
 
 Bulletin Board. There are two kinds of bulletin boards. 
 There is the board in the church vestibule, bearing notices, 
 announcements, programs, appeals and other matter intended 
 for the eye of the congregation. Then there is the board out¬ 
 side of the church, which carries what is intended for the eye of 
 the public. This board should be erected close to the sidewalk, 
 where passers-by can read what is on it without going out of 
 their way. In addition to giving announcements and invitations, 
 this board should always preach, verbally or pictorially. It is 
 a fine evangelistic medium. 
 
 A bulletin board should be a thing of beauty and not an 
 eyesore. What is displayed on it should be as attractive and 
 artistic as possible. 
 
 Posters and Charts. The use of posters and charts in 
 church or parish house or on bulletin boards is growing. These 
 will usually be of diocesan or national production. But many 
 parishes have prepared graphic charts of local application, 
 especially in campaign periods, and some have been ambitious 
 enough to produce pictorial and cartoon posters. Beauty is 
 much more effective than ugliness. Some member with artistic 
 ability would be glad to help in the preparation of posters and 
 charts. 
 
 Stereopticon Pictures. These are commonly regarded as 
 an adjunct of some form of spoken publicity. However, as their 
 appeal is through the eye, there is no reason why the parish 
 publicity organization cannot consistently encourage and attend 
 to their use, if no other parish organization is carrying this 
 responsibility. Sets of slides on missionary subjects can be pro- 
 
 [77 1 
 
cured from the Educational Division of the Department of Mis¬ 
 sions. Information can be obtained also as to where slides 
 on other subjects suitable for Church use can be rented. Re- 
 flectoscopes are used also to some extent. 
 
 Motion Pictures. The motion picture is the most popular 
 form of pictorial publicity. Its use by the Churches is growing. 
 Many parishes have installed machines. It is possible to rent 
 portable machines and to procure non-inflammable films. A 
 number of producers have large libraries of films suitable for 
 use by Churches. The best way to secure reliable information as 
 to renting films and as to what suitable films are available is to 
 write to the Rev. Orrin G. Cocks, 70 Fifth Ave., New York City. 
 Mr. Cocks is the Secretary of the National Committee for Better 
 Films, a committee of the National Board of Review of Motion 
 Pictures. See Exchange of Methods for January, 1921. 
 
 Publicity through Radio. This is obviously not a form of 
 written publicity. Its appeal is wholly through the ear. But it 
 is a new, and rapidly growing, form of publicity. And while 
 technically not within the duties of a parish publicity organ¬ 
 ization, it could be assumed as a duty if the rector so desires. 
 The chances are that no other parish organization will have 
 a publicity point of view or be in a position to handle such a 
 project. 
 
 That the sick and shut-ins can have the joy and benefit of 
 “listening in” during the service and the sermon is a God-send 
 to them. That many of the unchurched may also “listen in” 
 presents an evangelistic opportunity of wide promise. Other 
 advantageous uses will doubtless develop. 
 
 Financing 
 
 The same general considerations which apply to diocesan 
 publicity apply to parochial publicity. See page —. There should 
 be a definite publicity budget for which provision is made in 
 the annual parish budget. The people will feel the burden far 
 less in this way than if they are appealed to for support for 
 each separate publicity project. This budget might include such 
 items as these: 
 
 1. Publishing parish paper. 
 
 [78] 
 
2. Newspaper advertising. 
 
 3. Printing leaflets, etc. 
 
 4. Purchasing tracts and other literature. 
 
 5. Distribution. 
 
 6. Erection of bulletin board. 
 
 7. Stereopticon and motion picture outfits. 
 
 8. Rental of slides and films. 
 
 9. Radio installation. 
 
 Go-operation 
 
 i 
 
 What has been said of co-operation under the head of 
 Diocesan Publicity applies with equal force in Parochial Public¬ 
 ity. One of the chief aims of organization is co-operation. The 
 parish can co-operate with publicity agencies of four kinds. 
 
 1. With diocesan headquarters. 
 
 2. With national headquarters. 
 
 3. With non-official Church publications. 
 
 4. With other parochial departments and organizations. 
 
 With Diocesan Headquarters 
 
 News Bureau. In co-operation with diocesan news bureau, 
 sending news stories for diocesan paper and other use and assist¬ 
 ing in placing in local newspapers stories sent from diocesan 
 headquarters. 
 
 Diocesan Paper. Assisting in its circulation and support. 
 
 Diocesan Publicity Conferences. Active participation. 
 
 With National Headquarters 
 
 Distribution. Co-operation with national headquarters 
 (through diocesan headquarters) in the distribution of The 
 Church at Work is a matter of great importance. The effort 1o 
 establish and maintain a universal medium in the Church is 
 defeated just to the extent the paper fails to receive thorough 
 local distribution. The most thorough method is by mail to indi¬ 
 viduals. The most effective method is by adult visitors through 
 the group system. It is desired in this connection to stress the fact 
 
 [79] 
 
of the complete dependence of national headquarters upon the 
 generous assistance of parochial headquarters. 
 
 Other literature, especially in campaign periods, is useless 
 without prompt and thorough distribution. 
 
 Exchange of Methods has a limited circulation, defined by 
 the rector. 
 
 The Spirit of Missions. This paper, as the organ of the 
 Domestic and Foreign Missionary Society, which includes every 
 member of the Church, is justified in asking co-operation from 
 all. 
 
 With Other Parochial Departments 
 
 The parish publicity organization will find it necessary and 
 advantageous to co-operate closely with the other parish depart¬ 
 ments and organizations, affording them every publicity facility 
 and securing from them news and other material. And valuable 
 service can be rendered them in an advisory capacity. 
 
 With Non-Official Church Publications 
 
 Possible co-operation here is of two kinds. If the Weeklies 
 have special correspondents in the diocese, they can be assisted 
 by sending them news stories. Efforts can be made to increase 
 the circulation of the Weeklies. 
 
 Promotion 
 
 Here again there need be no repetition of what has been 
 said previously. See pages 40 and 63. The promotion of pub¬ 
 licity is as necessary in the parish as in the diocese. It has prac¬ 
 tically the same objects: 
 
 1. To break down prejudice and win friends. 
 
 2. To secure the use of every proper from of local pub¬ 
 licity. 
 
 3. To conduct as much evangelistic publicity as possible. 
 
 The means of promotion available are: 
 
 1. The parish paper. 
 
 2. Other literature. 
 
 3. Addresses by local newspapermen and others. 
 
 4. Classes to study publicity with this Handbook as a 
 text book. 
 
 [ 80 ] 
 
THE NATIONAL 
 
 DEPARTMENT OF PUBLICITY 
 
 Members 
 
 Rt. Rev. Thomas F. Gailor, D.D., Chairman, 281 Fourth Ave., New York City. 
 
 Mr. Lewis B. Franklin, Vice-Chairman, 281 Fourth Ave., New York City. 
 
 Rev. Franklin T. Clark, Secretary, 281 Fourth Ave., New York City. 
 
 Rt. Rev. James Wise, D.D., Topeka, Kansas. 
 
 Rev. William H. Milton, D.D., Wilmington, North Carolina. 
 
 Rev. Beverley D. Tucker, Jr., D.D., Alexandria, Va. 
 
 Rev. Warner F. Gookin, 11 Newcomb St., Boston, Mass. 
 
 Rev. Robert F. Gibson, 281 Fourth Ave., New York City. 
 
 Mr. John Stewart Bryan, The News Leader, Richmond, Va. 
 
 Mr. Arthur Ellt Hungerford, 809 North Charles St., Baltimore, Md. 
 
 Mr. Charles McD. Puckette, New York Evening Post, New York City. 
 
 Mr. James M. Bennett, Northwest Cor. Broad and Arch Sts., Philadelphia, Pa. 
 
 Mr. William Hoster, 281 Fourth Ave., New York City. 
 
 Staff 
 
 Headquarters, 281 Fourth Ave., New York 
 
 Rev. Robert F. Gibson, Executive Secretary. 
 
 Mr. William Hoster, News Bureau. 
 
 Mr. Roger Daniels. 
 
 Miss Gladys Wolcott Barnes. 
 
 Mrs. Kathleen Hore, Assistant Editor of The Spirit of Missions. 
 
 Miss Helen L. Edwards, Distribution. 
 
 Advisory Publicity Commissions 
 Commission on General Church Publicity 
 Rev. Roberts A. Seilhamer, 50 Park Place, Pawtucket, R. I. 
 
 Mr. Lewis W. Francis, 2 Rector St., New York City. 
 
 Rev. G. Otis Mead, 350 Washington Ave., S. W., Roanoke, Va. 
 
 Rev. Alfred R. Berkeley, 1427 Polymnia St., New Orleans, La. 
 
 Rev. George P. Atwater, Marvin Parish House, Akron, Ohio. 
 
 Rev. Laird W. Snell, Helena, Montana. 
 
 Rev. Wm. Daup, 109 Williams St., Marlin, Texas. 
 
 Mr. Haydn Arrowsmith, Fresno, Cal. 
 
 Commission on Diocesan Publicity 
 
 Rev. Louis B. Howell, Norwalk, Conn. 
 
 Rev. F. C. Smith, Utica, New York. 
 
 Rev. Floyd W. Tomkins, Jr., 4729 Ellsworth Ave., Pittsburgh. Pa. 
 
 Rev. S. Ezra Neikirk, Pittston, Pa. 
 
 Rev. Cyril E. Bentley, St. Philip’s Tower, Washington and E. Hunter Sts., Atlanta, Ga. 
 Mrs. W. P. Cornell, Trinity Parish House, Columbia, S. C. 
 
 Rev. William Burrows, Bloomington, Ind. 
 
 Mr. Charles O. Ford, 2326 Woodward Ave., Detroit, Michigan. 
 
 Rev. J. Millard Nelson, St. Cloud, Minn. 
 
 Rev. Edwin F. Wilcox, 3345 South Benton, Kansas City, Mo. 
 
 Rev. Britton D. Weigle, 1215 Sacramento St., San Francisco, Cal. 
 
 [ 81 ] 
 
Commission on News Bureaus 
 
 Rev. Miles W. Carpenter, Ph.D., St. Paul’s Cathedral, Boston, Mass. 
 
 Rev. Edward C. Chorley, D.D., Garrison, N. Y. 
 
 Mr. Samuel Warnock, 202 South 19th St., Philadelphia, Pa. 
 
 Miss Edith Johnston, 217 East Charlton St., Savannah, Ga. 
 
 Rev. Frank E. Wilson, Eau Claire, Wis. 
 
 Mr. J. M. Miller, Sioux Falls, South Dakota. 
 
 Miss Hattie B. Gooding, 1210 Locust St., St. Louis, Mo. 
 
 Rev. Charles G. Baird, Twin Falls, Idaho. 
 
 Commission on Church Advertising 
 
 Rev. A. A. Bessey, Milton, Yt. 
 
 Rev. Geo. Frederick Williams, 86 Vermont St., Buffalo, N. Y. 
 
 Mr. James A. Wales, Wales Advertising Agency, 141 West 36th St., New York City. 
 Rev. J. Haller Gibboney, Jr., 124 Lancaster Road, Richmond, Va. 
 
 Mr. Edward H. Causey, Causey Advertising Service, Washington, D. C. 
 
 Rev. James R. Sharp, Tullahoma, Tenn. 
 
 Rev. Harold Holt, Niles, Mich. 
 
 Rev. Edwin A. Powell, 420 Court St. Portsmouth, Ohio. 
 
 Rev. Elmer N. Schmuck, 131 East 14th St., Minneapolis, Minn. 
 
 Mr. Charles L. Haynes, Emporia, Kansas. 
 
 Mr. John W. Lethaby 10-11 Ainsworth Bldg., Portland, Oregon. 
 
DIOCESAN PUBLICITY 
 ORGANIZATIONS 
 
 Province I. 
 
 Connecticut: No Publicity Organization. 
 
 New Hampshire: Department of Publicity: 
 
 Rev. James C. Flanders, Publicity Director, Laconia. 
 
 Rev. Joel K. Sheppard, Dover. 
 
 Publicity appropriation made. Has done some advertising. 
 
 Maine: No Publicity Organization. 
 
 Massachusetts: Department of Publicity: 
 
 Mr. Philip S. Parker, Chairman, 84 State St., Boston. 
 
 Mr. Henry J. Ide, 122 Milk St., Boston. 
 
 Rev. Theodore R. Ludlow, 60 Columbus St., Newton Highlands. 
 
 Rev. Warner F. Gookin, 11 Newcomb St., Boston. 
 
 Mr. Arthur K. Gardiner, 1 Joy St., Boston. 
 
 Miss Ethel Roberts, Executive Secretary, 1 Joy St., Boston. 
 
 Publicity appropriation made. Has done some advertising. 
 
 Rhode Island: Committee of Council: 
 
 Rev. R. A. Seilhamer, Chairman, Pawtucket. 
 
 Rev. G. S. Pine, 66 Benefit St., Providence. 
 
 Mr. L. D. Learned, 66 Benefit St., Providence. 
 
 Mr. H. Anthony Dyer, 170 Blackstone Blvd., Providence. 
 
 Mr. A. 0. Rider, 4 Weybosset St., Providence. 
 
 Mr. R. L. Anthony, Tonisset, Mass. 
 
 Mrs. Chas. C. Binney, Providence. 
 
 Hon. Hugh B. Baker, Newport. 
 
 Mr. S. E. Lincoln, 10 Seventh St., Providence. 
 
 Publicity appropriation made. 
 
 Vermont: In charge of Diocesan Missionary Committee. 
 
 Rev. A. A. Bessey, Publicity Director, Milton. 
 
 Publicity appropriation made. 
 
 Western Massachusetts: Publicity Committee: 
 
 Rev. John H. Rosebaugh, Publicity Director, 46 Oxford St., Springfield. 
 
 Rev. B. L. Ramsay, 35 Chestnut St., Springfield. 
 
 Province II. 
 
 Albany: Publicity Committee: 
 
 Rt. Rev. Richard H. Nelson, President, 29 Elk St., Albany, N. Y. 
 
 Mr. Robert C. Pruyn, Treasurer, 60 State St., Albany, N. Y. 
 
 Mr. DeL. M. Ellis, Secretary, 111 State St., Albany, N. Y. 
 
 Yen. R. H. Brooks, Director, Box 18, Capitol Sta.. Albany, N. Y. 
 
 Publicity appropriation made. 
 
 Central New York: Department of Diocesan Council: 
 
 Rev. H. H. Hadley, Syracuse. 
 
 Mr. J. Arthur Strain, 19 School St., Auburn. 
 
 Mr. W. W. Canfield, Utica Observer, Utica. 
 
 Long Island: Committee of Diocesan Council: 
 
 Mr. Lewis W. Francis, Chairman, 2 Rector St., New York City. 
 
 Newark: In charge of Department of Development and Revenue: 
 
 Mr. James R. Strong, Chairman, Short Hills, N. J. 
 
 Miss Ethel M. Gibbs, Recording Secretary, 21 Washington St., Newark, N. J 
 Rev. Gabriel Farrell, Jr., Publicity Director, 21 Washington St., Newark, N. J. 
 
 New Jersey: In charge of Director of Nation-Wide Campaign. 
 
 Rev. R. Bowden Shepherd, 307 Hamilton Ave., Trenton, N. J. 
 
 New York: No Publicity Organization. 
 
 [ 83 ] 
 

 Western New York: Department of Executive Council: 
 
 Rev. Benj. Sanderson, Publicity Director, North Tonawanda. 
 
 Mr. M. M. Ludlow, Jr., 1086 Ellicott Square, Buffalo. 
 
 Mr. A. F. Freeman, 237 North St., Buffalo. 
 
 Province 111. 
 
 Bethlehem: Department of Executive Council: 
 
 Rev. S. E. Neikirk, Publicity Director, 9 Luzerne Ave., Pittston, Pa. 
 
 Rev. Robert P. Kreitler, Jefferson Ave., Scranton, Pa. 
 
 Rev. Frank W. Sterrett, Wilkes-Barre, Pa. 
 
 Mr. Rodney A. Mercur, Towanda, Pa. 
 
 Mr. Thomas W. Brown, Second Nat’l Bank, Wilkes-Barre, Pa. 
 
 Associate Members: Hon. Fred C. Kirkendall, Editor and Pub. Times-Leader, 
 Wilkes-Barrej Mr. Ashton E. Smith, Wilbur Trust Bldg., Bethlehem; 
 Miss Sarah E. Mason, Park St., Pittston, Pa. 
 
 Publicity appropriation made. Has done advertising. 
 
 Delaware: Publicity Committee: 
 
 Rev. Joseph H. Earp, Chairman, New Castle. 
 
 Rev. Percy L. Donaghy, Middletown. 
 
 Mr. William B. Jester, Delaware City. 
 
 Has done some advertising. 
 
 Easton: Under Nation-Wide Campaign Department: 
 
 Rev. Wm. C. Marshall, Publicity Director, Centreville, Md. 
 
 Mr. J. S. McDaniel, E'aston, Md. 
 
 Erie: Publicity Committee: 
 
 Rev. W. P. Kemper, Meadeville, Pa. 
 
 Rev. C. S. Brown, Osceola Mills, Pa. 
 
 Col. E. V. D. Seldon, Oil City, Pa. 
 
 Harrisburg: Department of Diocesan Council: 
 
 Rev. Malcolm DeP. Maynard, Chairman, Bellefonte, Pa. 
 
 Rev. A. M. Judd, Selinsgrove, Pa. 
 
 Yen. R. R. Morgan, Bloomsburg, Pa. 
 
 Rev. J. C. M. Shrewsbury, Shamokin, Pa. 
 
 Mr. A. T. Page, Williamsport, Pa. 
 
 Mr. H. A. Gibson, Secretary, Williamsport, Pa. 
 
 Mr. T. J. Brereton, Chambersburg, Pa. 
 
 Mr. Karl H. Rymer, Huntingdon, Pa. 
 
 Publicity appropriation made. 
 
 Maryland: Department of Publicity: 
 
 Ven. E. T. Helfenstein, D.D., Publicity Director, 409 N. Charles St., Balti¬ 
 more. 
 
 Rev. H. P. A. Abbott, D.D., 709 Park Ave., Baltimore. 
 
 Mr. George C. Thomas, New Amsterdam Casualty Co., Baltimore. 
 
 Ven. Romilly F. Humphries, D.D., 409 N. Charles St., Baltimore. 
 
 Rev. T. S. Will. Kingsville. 
 
 Publicity appropriation made. Has done advertising. 
 
 Pennsylvania: Department of Publicity: 
 
 Mr. John J. Collier, Chairman, 1520 Spruce St., Philadelphia. 
 
 Mr. James M. Bennett, 4944 Walnut St., Philadelphia. 
 
 Mr. John T. Custis, Philadelphia Inquirer, Philadelphia. 
 
 Mr. John J. Saunders, Dun Agency, Lincoln Bldg., Philadelphia. 
 
 Mr. Wm. A. Austin, Baldwin Locomotive Works, Philadelphia. 
 
 Mr. Herman L. Collins, Union League, Philadelphia. 
 
 Mr. Philip H. Gadsden, N. G. I. Co., Broad and Arch Sts., Philadelphia. 
 
 Rev. F. E. Seymour, 320 So. 44th St., Philadelphia. 
 
 Mr. Chas. H. Clark, 1016 Arch St., Philadelphia. 
 
 Mr. Samuel H. Warnock, Publicity Director, 202 So. 19th St., Philadelphia. 
 Ex-officio Members: 
 
 Mr. Reynolds D. Brown, 202 So. 19th St., Philadelphia. 
 
 Mr. Wm. P. Barba, 202 So. 19th St,, Philadelphia. 
 
 Publicity appropriation made. Has done some advertising. 
 
 Pittsburgh: Committee on Publicity and Education: 
 
 Mr. Charles Garland, Chairman, First National Bank Bldg., Pittsburgh. 
 
 Rev. Floyd W. Tomkins, Jr., Vice-Chairman, 4729 Ellsworth Ave., Pittsburgh. 
 Rev. Robert Meade, 5720 Darlington Road, Pittsburgh. 
 
 Mr. Marcellin C. Adams, 317 Jenkins Bldg., Pittsburgh. 
 
 Miss Charlotte E. Forsythe, 317 Jenkins Bldg., Pittsburgh. 
 
 Mr. George B. Demins, 317 Jenkins Bldg., Pittsburgh. 
 
 Publicity appropriation made. 
 
 Southern Virginia: Publicity Committee: 
 
 Rev. Myron H. Marshall, Chairman, 1004 Graydon Ave., Norfolk. 
 
 Rev. W. A. Brown, D.D., Portsmouth. 
 
 Rev. M. S. Taylor, Danville. 
 
 (Mr. C. W. Grandy, Jr., Norfolk. 
 
 [ 84 ] 
 
Southwestern Virginia: Department of Campaign Committee of Executive 
 Board: 
 
 Rev. D. L. Gwathmey, Chairman, Box 176, Wytheville. 
 
 Has done advertising. Publicity appropriation made. 
 
 Virginia: In charge of Diocesan Offices: 
 
 Rev. G. M. Brydon, Publicity Director, 400 Old Dominion Trust Bldg., Rich¬ 
 mond. 
 
 Rev. E. L. Woodward, M.D., 400 Old Dominion Trust Bldg., Richmond. 
 
 Washington: Publicity Commission: 
 
 Rt. Rev. Alfred Harding, D.D., LL.D., ex-officio Chairman. 
 
 Mr. Byron S. Adams, Vice-Chairman, 512 11th St., N. W. 
 
 Commander C. T. Jewell, Secretary and Treasurer, 226 Indiana Ave., N. W. 
 Rev. James E. Freeman, 1317 G. St., N. W. 
 
 Rev. David R. Covell, 219 C St., N. W. 
 
 Rev. Edward S. Dunlap, 16th and H Sts., N. W. 
 
 Rev. William T. Snyder, 1317 19th St., N. W. 
 
 Mr. Theodore W. Noyes, Star Building. 
 
 Dr. Marcus Benjamin, National Museum. 
 
 Chas. Benns, Woodward Bldg. 
 
 Mr. T. E. Robertson, 6 Melrose St., Chevy Chase, Md. 
 
 Mr. Elmer Paine, 2472 Ontario Road. 
 
 Publicity appropriation made. 
 
 West Virginia: No Publicity Organization. 
 
 Province IV. 
 
 Alabama: Publicity Committee: 
 
 Rev. Edmonds Bennett, Chairman, Ensley. 
 
 Asheville: Publicity Committee: 
 
 Rev. S. B. Stroup, Publicity Director, Hickory, N. C. 
 
 Atlanta: Department of Publicity: 
 
 Rt. Rev. H. J. Mikell, D.D., Chairman, Peachtree Circle and E. 17th St., 
 Atlanta, Ga. 
 
 Rev. G. I. Hiller, Vice-Chairman, Milledgeville, Ga. 
 
 Rev. S. A. Wragg. Columbus, Ga. 
 
 Rev. O. J. Hart, Christ Church Rectory, M'acon, Ga. 
 
 Rev. Cyril E. Bentley, Publicity Director, St. Philip’s Tower, Atlanta, Ga. 
 Has done some advertising. Publicity appropriation made. 
 
 East Carolina: Department of Publicity: 
 
 Rev. Stephen Gardner, Chairman, Washington, N. C. 
 
 Rev. Theodore Partrick, Jr., Publicity Director, Plymouth, N. C. 
 
 Publicity appropriation made. 
 
 Florida: No Publicity Organization. 
 
 Georgia: Department of Publicity. 
 
 Rt. Rev. F. F. Reese, D.D., Chairman, Savannah. 
 
 Rev. John Moore Walker, Vice-Chairman . Albany. • 
 
 Rev. H. Hobart Barber. 1010 Milledge Road, Augusta. 
 
 Rev. William Johnson, Brunswick. 
 
 Miss Edith D. Johnston, Publicity Director, 217 E. Charlton St., Savannah. 
 Mr. Frank G. Bell, Savannah Morning News, Savannah. 
 
 Mr. Pleasant A. Stovall, Savannah Press, Savannah. 
 
 Publicity appropriation made. Has done some advertising. ______ 
 
 Kentucky: Publicity Committee: 
 
 Rev. John H. Brown, Publicity Director. 200 Kennedy Court, Louisville. 
 
 Rev. David C. Wright, 1443 St. James Court, Louisville. 
 
 Mr. Wm. E. Pilcher, 192 Crescent Avenue, Louisville. 
 
 Lexington: Publicity Committee r 
 
 Mr. Henry K. Milward, Chairman, Short and Cheapside Sts., Lexington, Kv. 
 Has done some advertising. 
 
 Louisiana: Diocesan Committee: 
 
 Rev. A. R. Berkeley, Director, Camp and Gaiennie Sts., New Orleans. 
 
 Mississippi: Department of Publicity: 
 
 Rt. Rev. T. D. Bratton, D.D., LL.D., Jackson. 
 
 Rev. Albert Martin, Chairman and Publicity Director, Yazoo City. 
 
 North Carolina: Publicity Committee: 
 
 Rev. C. A. Ashby, Publicity Director, Raleigh. 
 
 South Carolina: Department of Publicity: 
 
 Mrs. Wm. P. Cornell, Chairman and Publicity Director, 1019 Sumter St., 
 Columbia. 
 
 [85] 
 
Rev. A. S. Thomas, Box 719, Charleston. 
 
 Rev. Walter Mitchell, D.D., Porter Military Academy, Charleston. 
 
 Rev. Homer W. Starr, Ph.D., 107 Cannon St., Charleston. 
 
 Rev. John S. Lightbourne, Georgetown. 
 
 Publicity appropriation made. Has done some advertising. 
 
 Southern Florida: No Publicity Organization. 
 
 Tennessee: Department of the Bishop and Council: 
 
 Rev. James R. Sharp, Chairman and Publicity Director, Tullahoma. 
 
 Rev. Howard Cady, South Pittsburg. 
 
 Mr. J. B. French, Chattanooga. 
 
 Mr. Arthur J. Forbes, Memphis. 
 
 Mr. Geo. F. Milton, Chattanooga. 
 
 Mr. Dan. M. Chambliss, Knoxville. 
 
 Publicity appropriation made. 
 
 Province V. 
 
 Chicago: Sub-Committee of the Ways and Means Department: 
 
 Rev. E. A. Gerh'ard, Vice-Chairman of Ways and Means Department. 
 
 Rev. G. C. Stewart, D.D., Chairman Publicity Committee. 
 
 Rev. E. J. Randall, Publicity Director, 180 N. Wabash Ave., Chicago, Ill. 
 
 Fond du Lac: No Publicity Organization. 
 
 Rev. E. W. Todd, Publicity Director, Oshkosh, Wis. 
 
 Indianapolis: Under Department of Religious Education: 
 
 Rev. William Burrows, Box 257, Bloomington. 
 
 Mr. Frederick D. Rose, Muncie. 
 
 Miss Mary M. Williams, 121 Asher St., Lafayette. 
 
 Rev. M. M. Day, Muncie. 
 
 Mr. Frank Elliott, 815 N. College Ave., Bloomington. 
 
 Marquette: Department of Publicity: 
 
 Rev. R. F. McDowell, President and Publicity Director, Iron Mountain, Mich 
 Rev. H. L. Lawrence, Vice-President, Menominee, Mich. 
 
 Mr. K. S. Baker, Secretary and Treasurer, Marquette, Mich. 
 
 Mr. W. W. Chase, Sault Ste. Marie, Mich. 
 
 Mr. C. J. Shaddick, Ishpeming, Mich. 
 
 Rev. Wm. C. Seitz, Negaunee, Mich. 
 
 Rev. J. E. Crosbie, Ironwood, Mich. 
 
 Michigan: Department of Executive Council: 
 
 Rev. W. W. Wilson, Chairman, Griswold and Larned Sts.. Detroit. 
 
 Mr. I. C. Johnson, Secretary and Publicity Director, 2326 Woodward Ave., 
 Detroit. 
 
 Mr. M. W. Bingay. 
 
 Mr. G. Ogden Ellis. 
 
 Mr. W. H. Fortune. 
 
 Mr. Chas. E. Buck. 
 
 Mr. Harry P. Bull. 
 
 Mr. H. E. Van de Walker. 
 
 Mr. Chas. O. Ford. 
 
 Publicity appropriation made. Has done some advertising. 
 
 Milwaukee: Publicity Committee: 
 
 Rev. Frank E. Wilson, Publicity Director, Eau Claire, Wis. 
 
 Mr. Henry F. Tyrrell, Chairman, Northwestern Mutual Life Ins. Co., Mil¬ 
 waukee, Wis. 
 
 Northern Indiana: Department of Publicity: 
 
 Rev. E. W. Averill, Publicity Director, 617 W. Berry St., Fort Wayne, Ind. 
 Rev. L. C. Rogers, Mishawaka, Ind. 
 
 Mr. Henry P. Conkey, Hammond, Ind. 
 
 Ohio: Department of the Bishops and Council: 
 
 Rev. George Baileyt D.D., Chairman, Cleveland. 
 
 Rev. Robt. S. Chalmers, St. Mark’s Church, Toledo. 
 
 Very Rev. F. S. White, D.D., Trinity Cathedral, Cleveland. 
 
 Mr. Geo. C. Benham, Cleveland. 
 
 Mr. W. R. Woodford, Cleveland. 
 
 Publicity appropriation made. Has done some advertising. 
 
 Quincy: No Publicity Organization. 
 
 Rev. F. C. St. Clair, Publicity Director, 1013 Millman St., Peoria, Ill. 
 
 Southern Ohio: Department of Publicity: 
 
 Rev. E. Ainger Powell, Chairman, Portsmouth. 
 
 Ven. Joseph H. Dodshon, Zanesville. 
 
 Rev. John Williamson, Lancaster. 
 
 Rev. J. D. Herron. D.D., Cambridge. 
 
 Rev. Canon Reade., Cincinnati. 
 
 [ 86 ] 
 
Rev. H. S. Abelwhite, Piqua. 
 
 Rev. H. Cowley-Carroll, Hamilton. 
 
 Miss May Warren, Piqua. 
 
 Publicity appropriation made. Has done some advertising. 
 
 Springfield: No Public Organization. 
 
 Rev. Jerry Wallacej Publicity Director, Springfield, Ill. 
 
 Publicity appropriation made. Has done some advertising. 
 
 Western Michigan: Department of Publicity: 
 
 Rev. Harold Holt, Chairman, Niles. 
 
 Mr. Benjamin H. Jefferson, Niles. 
 
 Mr. H. C. Brooks, Marshall. 
 
 Rev. W. F. Tunks, Muskegon. 
 
 Province VI. 
 
 Colorado: Department of the Bishops and Council: 
 
 Rt. Rev. Fred Ingley, D.D., Publicity Director, 323 McClintock Bldg., Denver. 
 Rev. C. Herbert Shutt, Chairman, 312 E. Oak St., Ft. Collins. 
 
 Mr. Fred W. Feldwisch, 1070 Downing St., Denver. 
 
 Mrs. Arthur L. Carnahan, 3979 Race St., Denver. 
 
 Publicity appropriation made. 
 
 Duluth: Department of the Bishop and Council: 
 
 Rev. J. M. Nelson, Chairman, St. Cloud, Minn. 
 
 Rev. Jas. Mills, Duluth, Minn. 
 
 Mr. C. I. McNair, Sr., Duluth, Minn. 
 
 Iowa: Publicity Committee: 
 
 Rev. W. C. Hengen, Publicity Director, 222 E. 5th St., Ottumwa. 
 
 Rev. Arthur M. Lewis, Oskaloosa. 
 
 Rev. John Dysart, Dubuque. 
 
 Has done some 'advertising. 
 
 Minnesota: Department of Publicity: 
 
 Rev. Elmer N. Schmuck, Chairman, 2517 W. 42nd St., Minneapolis. 
 
 Rev. Hanford L. Russell, 3041 Park Ave., Minneapolis. 
 
 Mr. J. C. Wade, 4832 Colfax Ave., Minneapolis. 
 
 Mr. R. B. Ballard, Palace Bldg., Minneapolis. 
 
 Publicity appropriation made. 
 
 Montana: No Publicity Organization. 
 
 Mr. L. M. Thayer, Publicity Director, 1750 Rodney St., Helena. 
 
 Nebraska: Publicity Committee: 
 
 Rev. Chas. E. Brown, Publicity Director, 2312 J St., Omaha. 
 
 Has done some advertising. 
 
 North Dakota: Department of Publicity: 
 
 Rev. D. J. Gallagher, Publicity Director, Minot. 
 
 Rt. Rev. J. P. Tyler, D.D., Fargo. 
 
 Mrs. Mary Cole Tyler, Cole. 
 
 Miss Charlotte Brown, Valley City. 
 
 Rev. C. L. Baxter, Valley City. 
 
 Rev. Chas. P. Drew, Jamestown. 
 
 Rev. D. Pierce Jones, Park River. 
 
 Rev. N. E. Ellsworth, Williston. 
 
 Publicity appropriation made. Has done some advertising. 
 
 South Dakota: Publicity Committee: 
 
 Mr. W. D. Swain, Chairman, Aberdeen. 
 
 Mr. Jerry Oarleton, Sioux Falls. 
 
 Mr. Ruell E. Dana, Armour. 
 
 Miss Mary Peabody, Sioux Falls. 
 
 Publicity appropriation made. 
 
 West Nebraska: No Publicity Organization. 
 
 Wyoming: No Publicity Organization. 
 
 Province VII. 
 
 Arkansas: No Publicity Organization. 
 
 Rev. Clarence Parker, Publicity Representative, Fayetteville. 
 
 Dallas: Committee of Campaign Executive Committee: 
 
 Mr. J. H. Shelton, Chairman, 609 Deere Bldg., Dallas, Tex. 
 
 Kansas: Department of Bishop’s Council: 
 
 Mr. Chas. L. Haynes, Chairman, Emporia. 
 
 Rev. Alexander Hawk, Secretary, Emporia. 
 
 Mrs. John McEwen Ames, Arkansas City. 
 
 [87] 
 
Missouri: No Publicity Organization. 
 
 Miss Hattie B. Gooding, Publicity Representative, 1210 Locust Ave., St. Louis 
 Has done some advertising. 
 
 New Mexico: No Publicity Organization. 
 
 North Texas: Publicity Committee: 
 
 Rev. Frank H. Stedman, Publicity Director, Stamford. 
 
 Oklahoma: Publicity Committee: 
 
 Rt. Rev. Theodore P. Thurston, D.D., President, 724 W. 16th St., Okla 
 hom'a City. 
 
 Yen. John A. Chapin, Chairman and Publicity Director, 127 W. 7th St.. 
 Oklahoma City. 
 
 Mr. Bruce McClelland, 429 Liberty Nat’l Bank Bldg., Oklahoma City. 
 
 Salina: No Publicity Organization. 
 
 Texas: Department of Publicity: 
 
 Mr. E. L. Neville, Chairman and Publicity Director, P. O. Box 334, Houston 
 Rev. William Wesley D'aup, Marlin. 
 
 Mr, R. F. Crow, South Texas, Cotton Oil Co., Houston. 
 
 Mr. K. E. Womack, Sanders Co., Houston. 
 
 Publicity appropriation made. Has done some advertising. 
 
 West Texas: Publicity Committee: 
 
 Yen. B. S. McKenzie, Chairman and Publicity Director, 841 Erie Ave., San 
 Antonio. 
 
 Rev. Claude R. Parkerson, Secretary, 1332 Willow St., San Antonio. 
 
 Mrs. George Kirwan, c/o St. Mary’s Hall, San Antonio. 
 
 Has done some advertising. 
 
 West Missouri: No Publicity Organization. 
 
 Province VIII. 
 
 Arizona: No Publicity Organization. 
 
 Rev. Henry C. Smith, Publicity Representative, Nogales. 
 
 California: Department of Publicity: 
 
 Rt. Rev. William F. Nichols, D.D., Chairman, 1215 Sacramento St., San 
 Francisco. 
 
 Rev. B. D. Weigle, Secretary, 1215 Sacramento St., San Francisco, 
 
 Mr. A. J. Dibblee, First Vice-Chairman, Mills Bldg., San Francisco. 
 
 Mr. Victor J. Robertson, Second Vice-Chairman, 330 Sansome St., San Fran 
 cisco. 
 
 Rev. H. E. Montgomery, Menlo Park. 
 
 Mrs. H. M. Sherman, 2109 California St., San Francisco. 
 
 Rev. J. W. Gresham, D.D., 1219 Sacramento St., San Francisco. 
 
 Mr. Allan I. Kittle, Nevada Bank Bldg., San Francisco. 
 
 Mr. Theo. Dredge, Monadnock Bldg., San Francisco. 
 
 Mr. F. R. Neville, 1511 Webster St., Alameda. 
 
 Mr. Frederic H. Avery, 330 Sansome St., San Francisco. 
 
 Mr. Alfred Auze, 56 Steuart St., San Francisco. 
 
 Eastern Oregon: Voluntary Committee: 
 
 Rev. Alfred Lockwood, Pendleton. 
 
 Rev. Joseph W. Gunn, La Grande. 
 
 Idaho: Department of Publicity: 
 
 Rev. Charles G. Baird, Chairman and Publicity Director, Twin Falls. 
 
 Rev. H. H. Mitchell, Moscow. 
 
 Rev. C. H. L. Chandler, Pocatello. 
 
 Mr. S. H. Moss, Nampa. 
 
 Mr. R. D. Bothwell, Weiser. 
 
 Mr. T. A. Purton, Boise. 
 
 Mr. E. F. Fitzhugh, Boise. 
 
 Publicity appropriation made. Has done some advertising. 
 
 Los Angeles: Publicity Committee: 
 
 Rev. E. S. Lane, Chairman, 149 No. Sichel St., Los Angeles, Calif. 
 
 Mr. Chapin Hall, Los Angeles Times Bldg., Los Angeles, Calif. 
 
 Has done some advertising. 
 
 Nevada: No Publicity Organization. 
 
 Olympia: Department of Diocesan Council: 
 
 Very Rev. S. T. James, Chairman 'and Publicity Director, 601 St. Helens 
 
 A tv a TspAm n WTflcVi 
 
 Mr. Milnor Roberts, 4505" 15th Ave., N. E., Seattle, Wash. 
 
 Publicity appropriation made. 
 
 [ 88 ] 
 
Oregon: Publicity Committee: 
 
 Mr. John W. Lethaby, Publicity Director, 10 Ainsworth Bldg., Portland. 
 
 Mr. D. M. Botsford, Chairman. 
 
 Mr. McDonald Potts. 
 
 Mr. H. W. Morgan. 
 
 Rev. E. H. Clark. 
 
 Mr. Harry Thomas. 
 
 Rev. John D. Rice. 
 
 Mr. Joseph McQueen. 
 
 Mr. A. E. Wellington. 
 
 Editors of the “Oregonian” and “Telegram.” 
 
 Sacramento: Department of Publicity: 
 
 Rev. Herbert V. Harris. Chairman and Publicity Director, Grass Valley, Cal. 
 Rev. J. T. MacGovern, Vallejo, Cal. 
 
 Mr. W. B. Hotchkiss, Applegate, Cal. 
 
 Mr. Jack Foale, Ochsner Bldg., Sacramento, Cal. 
 
 Publicity appropriation made. 
 
 Spokane: Department of the Bishop and Council: 
 
 Rev. L. H. Miller Vice-Chairman and Publicity Director, 1008 West First 
 Ave., Spokane, Wash. 
 
 Publicity appropriation made. Has done some advertising. 
 
 San Joaquin: Department of Publicity: 
 
 Rt. Rev. L. C. Sanford, D.D., President, 733 Peralta Way, Fresno, Cal. 
 
 Rev. F. D. Graves, Secretary, Reedley, Gal. 
 
 Rev. G. B. E. MacDonald, Fresno, Cal. 
 
 Rev. G. D. B. Stewart, Lodi, Cal. 
 
 Rev. W. S. Brewster, Modesto, Cal. 
 
 Rev. L. A. Wood, Porterville, Cal. 
 
 Mr. F. A. Eckstrom. 
 
 Mr. W. G. Uridge. 
 
 Mr. H. Arrowsmith. 
 
 Mr. B. L. Barney. 
 
 Mr. S. W. R. Langdon. 
 
 Publicity appropriation made. 
 
 Utah: Publicity Committee: 
 
 Rt. Rev. A. W. Moulton, D.D., Salt Lake City. 
 
 Rev. Allen Jacobs, Publicity Director, Logan. 
 
 [ 89 ] 
 
NEWS BUREAUS 
 
 Directors of Diocesan News Bureaus 
 
 and 
 
 Correspondents of National News Bureau 
 
 Province 1. 
 
 Connecticut: No News Bureau. 
 
 Maine: No News Bureau. 
 
 Massachusetts: No News Bureau. 
 
 New Hampshire: No News Bureau. 
 
 Rhode Island: Director, Mr. L. D. Learned, 66 Benefit St., Providence. 
 Vermont: No News Bureau. 
 
 Western Massachusetts: Director, Rev. John H. Rosebaugh, 46 Oxford St. 
 Springfield. 
 
 Province II. 
 
 Albany: No News Bureau. 
 
 Central New York: Director, Mr. F. C. Smith, 67 Martin Building, Utica. 
 
 Correspondent, Mr. F. C. Smith, 67 Martin Building, Utiea. 
 
 Long Island: No News Bureau. 
 
 Newark: No News Bureau. 
 
 New Jersey: No News Bureau. 
 
 New York: No News Bureau. 
 
 Western N. Y.: Director, Rev. Benjamin Sanderson, N. Tonawanda. 
 Correspondent, Rev. Benjamin Sanderson, N. Tonawanda. 
 
 Province III. 
 
 Bethlehem: Director, Rev. E. Ezra Neikirk, Pittston, Pa. 
 
 Correspondent, Rev. E. Ezra Neikirk, Pittston, Pa. 
 
 Delaware: No News Bureau. 
 
 Easton: No News Bureau. 
 
 Erie: No News Bureau. 
 
 Harrisburg: Director, Rev. A. A. Hughes, Manheim, Pa. 
 
 Maryland: Director, Ven. E. T. Helfenstein, D.D., 409 N. Charles St., 
 Baltimore. 
 
 Pennsylvania: Director, Mr. Samuel H. Warnock, 202 S. 9th St., Phila. 
 
 Correspondent, Mr. Samuel H. Warnock, 202 S. 9th St., Phila. 
 Pittsburgh: Correspondent, Mr. George B. Demms, 317 Jenkins Bldg., 
 Pittsburgh, Pa. 
 
 Southern Virginia: Correspondent, Rev. M. B. Marshall, 1004 Graydon Ave., 
 Norfolk, Va. 
 
 Southwestern Va.: Director, Mr. Thomas A. Scott, Box 1068, Roanoke, Va. 
 Virginia: No News Bureau. 
 
 [ 90 ] 
 
Washington: Press Representative, Mr. Gorman M. Hendricks, 226 Indiana 
 Ave., N. W., Washington. 
 
 Correspondent, Commander C. T. Jewell, 226 Indiana Ave., N. W., 
 Washington. 
 
 West Virginia: No News Bureau. 
 
 Province IV. 
 
 Alabama: No News Bureau. 
 
 Asheville: Director, Rev. S. B. Stroup, Hickory, N. C. 
 
 Atlanta: Director, Rev. Cyril E. Bentley, St. Philip’s Tower, Atlanta, Ga. 
 
 Correspondent, Rev. Cyril E. Bentley, St. Philip’s Tower, Atlanta, Ga. 
 East Carolina: Director, Rev. Theodore Partrick. Jr., Plymouth, N. C. 
 
 Correspondent, Rev. Theodore Partrick, Jr., Plymouth, N. C. 
 Florida: No News Bureau. 
 
 Georgia: Director, Miss Edith D. Johnston, 217 E. Charlton St., Savannah. 
 
 Correspondent, Miss Edith D. Johnston, 217 E. Charlton St., Savannah. 
 Kentucky: No News Bureau. 
 
 Lexington: No News Bureau. 
 
 Louisiana: No News Bureau. 
 
 Mississippi: Director, Rev. Albert Martin, Yazoo City. 
 
 North Carolina: Correspondent, Rev. E. A. Penick, Jr., St. Peter’s Parish 
 House, W. 7th St., Charlotte. 
 
 South Carolina: Director, Mrs. W. P. Cornell, Columbia. 
 
 Correspondent, Mrs. W. P. Cornell, Columbia. 
 
 Southern Florida: No News Bureau. 
 
 Tennessee: Director, Mr. Arthur J. Forbes, Box 1043, Memphis. 
 Correspondent, Mr. Arthur J. Forbes, Box 1043, Memphis. 
 
 Province V. 
 
 Chicago: Director, Rev. E. J. Randall, 180 N. Wabash Ave., Chicago. 
 Fond du Lac: No News Bureau. 
 
 Indianapolis: No News Bureau. 
 
 Marquette: No News Bureau. 
 
 Michigan: Director, Mr. I. C. Johnson, 2326 Woodward Ave., Detroit. 
 Milwaukee: Correspondent, Rev. Frank E. Wilson, Eau Claire, Wis. 
 Northern Indiana: No News Bureau. 
 
 Ohio: No News Bureau. 
 
 Quincy: Correspondent, Rev. F. C. St. Clair, 1013 Millman St., Peoria, Ill. 
 Southern Ohio: Directors, Rev. B. H. Reinheimer, 206 New 1st Nat. Bank 
 Bldg., Columbus; Ven. J. H. Dodshon, Zanesville. 
 
 Springfield: No News Bureau. 
 
 Western Michigan: No News Bureau. 
 
 Province VI. 
 
 Colorado: No News Bureau. 
 
 Duluth: Correspondents, Mr. S. Valentine Saxby, Hibbing, Minn.; Mr. 
 
 George A. Sill, Duluth, Minn.; Rev. S. J. Hedlund, Moorhead, 
 Minn.; Dr. J. H. Beaty, St. Cloud, Minn. 
 
 [91] 
 
Iowa: No News Bureau. 
 
 Minnesota: Director, M.r. Walter B. Keiter, 131 E. 14th St., Minneapolis. 
 
 Correspondent, Mr. Walter B. Keiter, 131 E. 14th St., Minneapolis. 
 Montana: Correspondent. Mr. Louis M. Thayer, 17 S. Rodney St., Helena. 
 Nebraska: Director, Rev. C. Edwin Brown, 2312 J St., Omaha. 
 
 North Dakota: No News Bureau. 
 
 South Dakota: Director, Rev. J. M. Miller, Sioux Falls, S. D. 
 
 Correspondent, Rev. J. M. Miller, Sioux Falls, S. D. 
 
 Western Nebraska: No News Bureau. 
 
 Wyoming: No News Bureau. 
 
 1 ! • t; 
 
 ti 
 
 Province VII. 
 
 Arkansas: Director, Rev. Clarence Parke, Fayetteville. 
 
 Dallas: No News Bureau. 
 
 Kansas: No News Bureau. 
 
 Missouri: Correspondents, Miss Hattie B. Gooding, 1210 Locust St., St. 
 
 Louis; Rt. Rev. Frederick F. Johnson, D.D., 1210 Locust St., 
 St. Louis. 
 
 New Mexico: No News Bureau. 
 
 North Texas: No News Bureau. 
 
 Oklahoma: No News Bureau. 
 
 Salina: No News Bureau. 
 
 Texas: No News Bureau. 
 
 West Missouri: No News Bureau. 
 
 West Texas: Director, Rev. Claude R. Parkerson, 1332 Willow St., San 
 Antonio. 
 
 Province VIII. 
 
 Arizona: Director, Rev. Henry Clark Smith, Box 752, Nogales. 
 
 Correspondent, Rev. Henry Clark Smith, Box 752, Nogales. 
 California: Director, Rev. B. D. Weigle, 1215 Sacramento St., San Fran¬ 
 cisco. 
 
 Eastern Oregon: Correspondent, Rev. Upton H. Gibbs, Estq,cada. 
 
 Idaho: Director, Rev. Charles Glenn Baird, Twin Falls. 
 
 Correspondent, Rev. Charles Glenn Baird, Twin Falls. 
 
 Los Angeles: No News Bureau. 
 
 Nevada: No News Bureau. 
 
 Olympia: Director, Very Rev. S. T. James, 601 St. Helen’s Ave., Tacoma, 
 Washington. 
 
 Oregon: Director, Mr. John W. Lethaby, 10 Ainsworth Building, Portland. 
 Sacramento: Director, Mr. W. B. Hotchkiss, Applegate, California. 
 
 San Joaquin: Director, Rev. F. D. Graves, Reedley, Cal. 
 
 Spokane: Director, Rev. L. H. Miller, 1108 W. First Ave., Spokane. 
 
 Correspondent, Rev. L. H. Miller, 1108 W. First Ave., Spokane. 
 
 Utah: Correspondent, Rev. Allan Jacobs, Logan. 
 
 [ 92 ] 
 
PAROCHIAL DATA 
 
 Province 1. 
 
 Total 
 number of 
 parishes and 
 missions 
 reporting 
 
 Number 
 having a 
 publicity 
 organization 
 
 Number 
 sending 
 news to 
 newspapers 
 
 Number 
 advertising in 
 newspapers 
 
 Connecticut 
 
 82 
 
 25 
 
 75 
 
 35 
 
 Maine 
 
 33 
 
 10 
 
 32 
 
 14 
 
 Massachusetts 
 
 89 
 
 33 
 
 82 
 
 52 
 
 New Hampshire 
 
 21 
 
 7 
 
 16 
 
 7 
 
 Rhode Island 
 
 37 
 
 8 
 
 31 
 
 18 
 
 Vermont 
 
 22 
 
 5 
 
 21 
 
 11 
 
 Western Massachusetts 30 
 
 6 
 
 27 
 
 15 
 
 Province II. 
 
 Albany- 
 
 46 
 
 4 
 
 40 
 
 17 
 
 Central New York 
 
 61 
 
 17 
 
 53 
 
 31 
 
 Long Island 
 
 61 
 
 22 
 
 51 
 
 32 
 
 Newark 
 
 64 
 
 23 
 
 61 
 
 39 
 
 New Jersey 
 
 52 
 
 9 
 
 44 
 
 33 
 
 New York 
 
 106 
 
 22 
 
 89 
 
 68 
 
 Western New York 
 
 54 
 
 20 
 
 49 
 
 23 
 
 Province III. 
 
 Bethlehem 
 
 42 
 
 23 
 
 37 
 
 27 
 
 Delaware 
 
 11 
 
 3 
 
 10 
 
 6 
 
 Easton 
 
 9 
 
 4 
 
 9 
 
 3 
 
 Erie 
 
 14 
 
 2 
 
 14 
 
 10 
 
 Harrisburg 
 
 30 
 
 11 
 
 26 
 
 17 
 
 Maryland 
 
 55 
 
 19 
 
 42 
 
 30 
 
 Pennsylvania 
 
 95 
 
 31 
 
 63 
 
 52 
 
 Pittsburgh 
 
 27 
 
 9 
 
 25 
 
 12 
 
 Southern Virginia 
 
 30 
 
 8 
 
 27 
 
 11 
 
 Southwestern Virginia 16 
 
 3 
 
 12 
 
 9 
 
 Virginia 
 
 35 
 
 12 
 
 30 
 
 19 
 
 Washington 
 
 38 
 
 12 
 
 30 
 
 24 
 
 West Virginia 
 
 19 
 
 8 
 
 17 
 
 12 
 
 Province IV. 
 
 Alabama 
 
 19 
 
 6 
 
 17 
 
 6 
 
 Asheville 
 
 14 
 
 4 
 
 12 
 
 5 
 
 Atlanta 
 
 11 
 
 4 
 
 11 
 
 5 
 
 [ 93 ] 
 
 Number 
 publishing a 
 parish paper 
 
 26 
 
 8 
 
 48 
 
 1 
 
 22 
 
 2 
 
 8 
 
 9 
 
 14 
 
 33 
 
 36 
 
 14 
 
 50 
 
 14 
 
 2 
 
 1 
 
 3 
 
 3 
 
 15 
 
 52 
 
 17 
 
 4 
 1 
 7 
 
 13 
 
 6 
 
 1 
 
 4 
 
 1 
 
East Carolina 
 
 Total 
 number of 
 parishes and 
 missions 
 reporting 
 
 18 
 
 Number 
 having a 
 publicity 
 organization 
 
 6 
 
 Number 
 sending 
 news to 
 newspapers 
 
 16 
 
 Number 
 advertising in 
 newspapers 
 
 10 
 
 Number 
 publishing a 
 parish paper 
 
 Florida 
 
 13 
 
 6 
 
 i 9 
 
 3 
 
 1 
 
 Georgia 
 
 12 
 
 10 
 
 10 
 
 9 
 
 3 
 
 Kentucky 
 
 15 
 
 5 
 
 11 
 
 6 
 
 4 
 
 Lexington 
 
 9 
 
 5 
 
 8 
 
 6 
 
 1 
 
 Louisiana 
 
 18 
 
 3 
 
 13 
 
 13 
 
 3 
 
 Mississippi 
 
 21 
 
 3 
 
 18 
 
 5 
 
 • • 
 
 North Carolina 
 
 29 
 
 14 
 
 28 
 
 14 
 
 5 
 
 South Carolina 
 
 29 
 
 13 
 
 23 
 
 12 
 
 1 
 
 Southern Florida 
 
 21 
 
 4 
 
 17 
 
 10 
 
 2 
 
 Tennessee 
 
 15 
 
 7 
 
 14 
 
 8 
 
 7 
 
 Province V. 
 
 Chicago 
 
 53 
 
 26 
 
 52 
 
 28 
 
 37 
 
 Fond du Lac 
 
 19 
 
 2 
 
 16 
 
 10 
 
 4 
 
 Indianapolis 
 
 14 
 
 6 
 
 13 
 
 9 
 
 5 
 
 Marquette 
 
 16 
 
 1 
 
 10 
 
 6 
 
 2 
 
 Michigan 
 
 32 
 
 9 
 
 29 
 
 21 
 
 13 
 
 Milwaukee 
 
 30 
 
 8 
 
 25 
 
 18 
 
 9 
 
 Northern Indiana 
 
 14 
 
 5 
 
 13 
 
 8 
 
 7 
 
 Ohio 
 
 49 
 
 22 
 
 46 
 
 36 
 
 25 
 
 Quincy 
 
 10 
 
 3 
 
 8 
 
 4 
 
 4 
 
 Southern Ohio 
 
 39 
 
 6 
 
 32 
 
 21 
 
 15 
 
 Springfield 
 
 17 
 
 4 
 
 16 
 
 10 
 
 3 
 
 Western Michigan 
 
 14 
 
 4 
 
 14 
 
 8 
 
 5 
 
 Province VI. 
 
 Colorado 
 
 20 
 
 6 
 
 17 
 
 13 
 
 7 
 
 Duluth 
 
 12 
 
 5 
 
 8 
 
 7 
 
 3 
 
 Iowa 
 
 28 
 
 10 
 
 27 
 
 17 
 
 5 
 
 Minnesota 
 
 17 
 
 3 
 
 15 
 
 6 
 
 • • 
 
 Montana 
 
 18 
 
 6 
 
 12 
 
 10 
 
 3 
 
 Nebraska 
 
 21 
 
 8 
 
 17 
 
 11 
 
 6 
 
 North Dakota 
 
 4 
 
 3 
 
 4 
 
 4 
 
 1 
 
 South Dakota 
 
 24 
 
 9 
 
 19 
 
 16 
 
 2 
 
 Western Nebraska 
 
 4 
 
 2 
 
 3 
 
 2 
 
 1 
 
 Wyoming 
 
 10 
 
 • • 
 
 9 
 
 8 
 
 • • 
 
 Province VII. 
 
 Arkansas 
 
 12 
 
 4 
 
 12 
 
 10 
 
 5 
 
 Dallas 
 
 13 
 
 8 
 
 12 
 
 6 
 
 4 
 
 Kansas 
 
 19 
 
 5 
 
 16 
 
 14 
 
 1 
 
 Missouri 
 
 27 
 
 9 
 
 25 
 
 20 
 
 3 
 
 New Mexico 
 
 7 
 
 2 
 
 4 
 
 3 
 
 • • 
 
 [ 94 ] 
 
North Texas 
 
 Total 
 number of 
 parishes and 
 missions 
 reporting 
 
 4 
 
 Number 
 haring a 
 publicity 
 organization 
 
 1 
 
 Number 
 sending 
 news to 
 newspapers 
 
 2 
 
 Number 
 advertising in 
 newspapers 
 
 Number 
 publishing a 
 parish paper 
 
 Oklahoma 
 
 25 
 
 12 
 
 20 
 
 14 
 
 5 
 
 Salma 
 
 3 
 
 • • 
 
 2 
 
 1 
 
 1 
 
 Texas 
 
 18 
 
 11 
 
 16 
 
 10 
 
 5 
 
 West Missouri 
 
 10 
 
 5 
 
 7 
 
 8 
 
 3 
 
 West Texas 
 
 18 
 
 5 
 
 17 
 
 12 
 
 2 
 
 Province Vlll. 
 
 Arizona 
 
 8 
 
 3 
 
 8 
 
 5 
 
 • • 
 
 California 
 
 33 
 
 10 
 
 30 
 
 23 
 
 10 
 
 Eastern Oregon 
 
 2 
 
 1 
 
 2 
 
 • • 
 
 • • 
 
 Idaho 
 
 12 
 
 6 
 
 9 
 
 5 
 
 1 
 
 Los Angeles 
 
 36 
 
 11 
 
 31 
 
 26 
 
 11 
 
 Nevada 
 
 3 
 
 • • 
 
 3 
 
 3 
 
 • • 
 
 Olympia 
 
 13 
 
 6 
 
 11 
 
 8 
 
 4 
 
 Oregon 
 
 9 
 
 3 
 
 8 
 
 7 
 
 2 
 
 Sacramento 
 
 12 
 
 2 
 
 11 
 
 7 
 
 2 
 
 San Joaquin 
 
 5 
 
 .. 
 
 4 
 
 1 
 
 • • 
 
 Spokane 
 
 14 
 
 4 
 
 14 
 
 4 
 
 2 
 
 Utah 
 
 6 
 
 1 
 
 3 
 
 4 
 
 • • 
 
 TOTALS 
 
 2197 
 
 704 
 
 1892 
 
 1198 
 
 667 
 
THE CHURCH AT WORK 
 
 Diocesan Distributors and Status of Distribution 
 
 Parishes Parishes 
 & Missions & Missions 
 
 
 Diocesan 
 
 Receiving 
 
 Not Receiv¬ 
 
 
 Distributor 
 
 Ch. at Wk. 
 
 ing Ch. atWk 
 
 Province 1. 
 
 Connecticut 
 
 Rev. L. B. Howell, 
 
 St. Paul’s Rectory, Norwalk, Conn. 
 
 97 
 
 7 
 
 Maine 
 
 Very Rev. E. R. Laine, Jr., 
 
 153 State St., Portland, Me. 
 
 47 
 
 14 
 
 Massachusetts 
 
 Miss Ethel Roberts, 
 
 1 Joy St., Boston, Mass. 
 
 113 
 
 79 
 
 New Hampshire 
 
 Rev. A. M. Dunstan, 
 
 Concord, N. H. 
 
 46 
 
 18 
 
 Rhode Island 
 
 Mr. L. D. Learned, 
 
 66 Benefit St., Providence, R. I. 
 
 68 
 
 5 
 
 Vermont 
 
 Rev. A. A. Bessey, 
 
 Milton, Vt. 
 
 57 
 
 11 
 
 Western Mass. 
 
 Veil. Marshall E. Mott, 59 
 
 25 Harrison Ave., Springfield, Mass. 
 
 2 
 
 Province 11. 
 
 Albany 
 
 Ven. R. H. Brooks, 
 
 Box 18, Capitol, Albany, N. Y. 
 
 81 
 
 96 
 
 Central New York 
 
 Rev. F. C. Smith, 
 
 67 Martin Bldg., Utica, N. Y. 
 
 135 
 
 23 
 
 Long Island 
 
 Diocesan Council, 
 
 170 Remsen St., Brooklyn, N. Y. 
 
 150 
 
 2 
 
 Newark 
 
 Rev. Gabriel Farrell, Jr., 
 
 21 Washington St., Newark, N. J. 
 
 132 
 
 6 
 
 New Jersey 
 
 Ven. R. Bowden Shepherd, 
 
 307 Hamilton Ave., Trenton, N. J. 
 
 169 
 
 6 
 
 New York 
 
 Mr. Frank H. Merrill, 
 
 Old Synod House, Amsterdam Ave. 
 at 111th St., New York City. 
 
 97 
 
 162 
 
 Western New York 
 
 Mr. A. F. Freeman, 
 
 237 North Street, Buffalo, N. Y. 
 
 130 
 
 37 
 
 Province 111. . 
 
 Bethlehem 
 
 Mr. Ashton E. Smith, 
 
 212 Wilbur Trust Bldg., 
 
 Bethlehem, Pa. 
 
 96 
 
 3 
 
 Delaware 
 
 Rt. Rev. Philip Cook, D.D., 35 
 
 Bishopstead, Wilmington, Delaware. 
 
 7 
 
 Easton 
 
 Rev. Wm. C. Marshall, 
 
 Centreville, Md. 
 
 62 
 
 3 
 
 Erie 
 
 Mr. Charles Zinram, 
 
 Erie City Iron Works, Erie, Pa. 
 
 23 
 
 41 
 
 Harrisburg 
 
 Rev. M. DeP. Maynard, 
 
 Bellefonte, Pa. 
 
 [ 96 ] 
 
 94 
 
 7 
 
Diocesan 
 
 Distributor 
 
 Parishes Parishes 
 & Missions & Missions 
 Receiving Not Receir- 
 Ch. atWk. ingCh. atWk. 
 
 Maryland 
 
 Ven. E. T. Helfenstein, D.D., 
 
 409 N. Charles St., Baltimore, Md. 
 
 95 
 
 61 
 
 Pennsylvania 
 
 Mr. Reynolds D. Brown, 
 
 Church House, 202 S. 19th St., 
 Philadelphia, Pa. 
 
 93 
 
 109 
 
 Pittsburgh 
 
 Rev. Homer A. Flint, Ph.D., 
 
 317 Jenkins Bldg., Pittsburgh, Pa. 
 
 64 
 
 15 
 
 Southern Virginia 
 
 Rev. H. H. Covington, D.D., 
 
 St. Paul’s Parish House, Norfolk, Ya. 
 
 162 
 
 
 S. W. Virginia 
 
 Mr. Thomas A. Scott, 
 
 Box 1068, Roanoke, Va. 
 
 97 
 
 1 
 
 Virginia 
 
 Rev. G. M. Brydon, 
 
 400 Old Dominion Trust Bldg., 
 Richmond, Va. 
 
 96 
 
 121 
 
 Washington 
 
 Rev. D. Wellington Curran, 
 
 Church Offices, Trinity Church, 
 
 3rd and C Sts., N. W„ 
 Washington, D. C. 
 
 108 
 
 3 
 
 West Virginia 
 
 Rev. S. Roger Tyler, 
 
 1115 Fifth Ave., Huntington, W. Va. 
 
 89 
 
 17 
 
 Province IV. 
 
 Alabama 
 
 Rev. E. C. Seaman, 
 
 Box 413, Gadsden, Ala. 
 
 91 
 
 
 Asheville 
 
 Rev. S. B. Stroup, 
 
 Hickory, N. C. 
 
 84 
 
 1 
 
 Atlanta 
 
 Rev. Cyril E. Bentley, 
 
 St. Philip’s Tower, Atlanta, Ga. 
 
 48 
 
 8 
 
 E. Carolina 
 
 Florida 
 
 Rev. Walter R. Noe, 
 
 507 Southern Bldg., 
 
 Wilmington, N. C. 
 
 Rev. Charles W. Frazer, 
 
 2112 Laura St., Jacksonville, Fla. 
 
 81 
 
 
 Georgia 
 
 Miss Edith D. Johnston, 
 
 217 E. Charlton St., Savannah, Ga. 
 
 62 
 
 7 
 
 Kentucky 
 
 Rev. John S. Douglas, 
 
 119 W. Kentucky St., Louisville, Ky. 
 
 45 
 
 
 Lexington 
 
 Mr. John Marston, Jr., 
 
 Executive Secretary, 
 
 Cathedral Parish House, 
 
 Lexington, Ky. 
 
 35 
 
 
 Louisiana 
 
 Rev. A. R. Berkeley, 
 
 St. Paul’s Parish House, 
 
 Camp and Gaiennie Sts., 
 
 New Orleans, La. 
 
 90 
 
 
 Mississippi 
 
 Rt. Rev. T. D. Bratton, D.D., 
 
 Battle Hill, Jackson, Miss. 
 
 101 
 
 
 North Carolina 
 
 Rt. Rev. J. B. Cheshire, D.D., 
 Ravenscroft, Raleigh, N. C. 
 
 102 
 
 12 
 
 South Carolina 
 
 Mrs. Wm. P. Cornell, 
 
 1019 Sumter St., Columbia, S. C. 
 
 124 
 
 2 
 
 S. Florida 
 
 Rev. C. R Palmer, 
 
 121 N. E. 36th St., Buena Vista, 
 Miami, Fla. 
 
 30 
 
 61 
 
 Tennessee 
 
 Rev. James R. Sharp, 
 
 85 
 
 5 
 
 Box 355, Tullahoma, Tenn. 
 
 [97] 
 
Diocesan 
 
 Distributor 
 
 Parishes Parishes 
 & Missions & Missions 
 Receiving Not Receif- 
 Ch. at Wk. ing Ch.atWk. 
 
 Province V. 
 
 Chicago 
 
 Rev. E. J. Randall, 
 
 180 N. Wabash Ave., Chicago, Ill. 
 
 112 
 
 1 
 
 Fond du Lac 
 
 Rev. E. W. Todd, 
 
 Oshkosh, Wis. 
 
 26 
 
 26 
 
 Indianapolis 
 
 Rev. William Burrows, 
 
 111 S. Grant St., Bloomington, Ind. 
 
 37 
 
 ♦ 
 
 
 Marquette 
 
 Rev. B. G. Burt, 
 
 213 E. Ridge St., Marquette, Mich. 
 
 21 
 
 25 
 
 Michigan 
 
 M.r. Charles 0. Ford, 
 
 2326 Woodward Ave., Detroit, Mich. 
 
 100 
 
 21 
 
 Milwaukee 
 
 Nation-Wide Campaign, 
 c/o Morehouse Publishing Co., 
 
 1801 Fond du Lac Ave., 
 Milwaukee, Wis. 
 
 52 
 
 59 
 
 Northern Indiana 
 
 Mr. Henry P. Conkey, 
 
 Hammond, Ind. 
 
 21 
 
 17 
 
 Ohio 
 
 Rev. G. F. Patterson, 
 
 2241 Prospect Ave., Cleveland, Ohio. 
 
 127 
 
 
 Quincy 
 
 Very Rev. George Long, 
 
 Quincy, Ill. 
 
 5 
 
 
 Southern Ohio 
 
 Administrative Office, 
 
 Diocese of Southern Ohio, 
 
 206 First Natl. Bank Bldg., 
 Columbus, Ohio. 
 
 84 
 
 
 Springfield 
 
 Mr. Walter N. Nelson, 
 
 604 E. White St., Champaign, Ill. 
 
 55 
 
 
 Western Mich. 
 
 Rev. Harold Holt, 
 
 Niles, Mich. 
 
 20 
 
 30 
 
 Province VI. 
 
 Colorado 
 
 Miss Letitia E. Lamb, 
 
 323 McClintock Bldg., Denver, Colo. 
 
 89 
 
 
 Duluth 
 
 Very Rev. E. W. Couper, 
 
 Trinity Cathedral, 20th Ave. and 
 
 E. Superior St., Duluth, Minn. 
 
 57 
 
 37 
 
 Iowa 
 
 Rev. Arthur Machem Lewis, 
 
 312 First Ave., E., Oskaloosa, la. 
 
 42 
 
 34 
 
 Minnesota 
 
 Mr. Walter B. Keiter, 
 
 131 E. 14th St., Minneapolis, Minn. 
 
 126 
 
 
 Montana 
 
 Rev. Allen C. Prescott, 
 
 St. Peter’s Parish House, 
 
 Helena, Mont. 
 
 93 
 
 
 Nebraska 
 
 Rev. B. E. Diggs, 
 
 c/o Room 203, Kennedy Bldg., 
 Omaha, Neb. 
 
 53 
 
 
 North Dakota 
 
 Rev. D. J. Gallagher, 
 
 107 4th Ave., S. E., Minot, N. D. 
 
 82 
 
 
 South Dakota 
 
 Rev. F. B. Bartlett, 
 
 24 Sixth Ave., S. E., Aberdeen, S. D. 
 
 51 
 
 
 Western Nebraska 
 
 Wyoming 
 
 Col. Harry R. Drummond, 
 
 Kearney Military Academy, 
 
 Kearney, Neb. 
 
 Rev. C. E. Bennett, 
 
 Cheyenne, Wyoming. 
 
 [ 98 ] 
 
 55 
 
 22 
 

 Parishes 
 
 Parishes 
 
 
 & Missions 
 
 & Missions 
 
 
 Diocesan Receiving 
 
 Not Receiv¬ 
 
 
 Distributor Ch. 
 
 at Wk. 
 
 ing Ch. atWk, 
 
 Province VII. 
 
 Arkansas 
 
 Rev. C. F. Collins, 
 
 Hot Springs, Ark. 
 
 24 
 
 35 
 
 Dallas 
 
 Diocesan Office, 
 
 609 Deere Bldg., Dallas, Tex. 
 
 40 
 
 2 
 
 Kansas 
 
 Mr. Sheffield Ingalls, 
 
 Atchison, Kan. 
 
 60 
 
 63 
 
 Missouri 
 
 New Mexico 
 
 Mis3 Jessie B. Kelley, 
 
 1210 Locust St., St. Louis, Mo. 
 
 Mr. John Gotshall, Editor, 
 
 The Southwest Churchman, 
 
 1213 E. Central Ave., 
 
 Albuquerque, New Mexico. 
 
 65 
 
 3 
 
 North Texas 
 
 Mrs. R. C. Ledford, 
 
 P. 0. Box 23, Sweetwater, Tex. 
 
 21 
 
 
 Oklahoma 
 
 Ven. John A. Chapin, 
 
 127 W. 7th St., Oklahoma City, Okla. 
 
 69 
 
 5 
 
 Salina 
 
 Rt. Rev. R. H. Mize, D.D., 
 
 156 S. 8th St., Salina, Kan. 
 
 32 
 
 
 Texas 
 
 Rev. Wm. Wesley Daup, 
 
 Marlin, Tex. 
 
 49 
 
 37 
 
 Western Missouri 
 
 Rev. E. F. Wilcox, 
 
 635 Rialto Bldg., Kansas City, Mo. 
 
 44 
 
 5 
 
 West Texas 
 
 Yen. B. S. McKenzie, 
 
 1332 Willow St., San Antonio, Tex. 
 
 57 
 
 
 Province VIII. 
 
 Arizona 
 
 Rev. W. J. Dixon, 
 
 819 North Stone Ave., Tucson, Ariz. 
 
 21 
 
 1 
 
 California 
 
 Rev. B. D. Weigle, 
 
 1215 Sacramento St., 
 
 San Francisco, Cal. 
 
 80 
 
 15 
 
 Eastern Oregon 
 
 Rev. Joseph W. Gunn, 
 
 1502 Fifth St., La Grande, Ore. 
 
 16 
 
 12 
 
 Idaho 
 
 Rev. Martin Damer, 
 
 Box 721, Nampa, Idaho. 
 
 40 
 
 37 
 
 Los Angeles 
 
 Rev. F. U. Bugbee, 
 
 2915 S. Figueroa St., 
 
 Los Angeles, Cal. 
 
 41 
 
 54 
 
 Nevada 
 
 Rt. Rev. George C. Hunting, D.D., 
 505 Ridge St., Reno, Nevada. 
 
 46 
 
 
 Olympia 
 
 Miss Lucy R. Powell, 
 
 601 St. Helens Ave., Tacoma, Wash. 
 
 49 
 
 4 
 
 Oregon 
 
 Mr. John W. Lethaby, 
 
 10-12 Ainsworth Bldg., 
 
 Portland, Ore. 
 
 49 
 
 
 Sacramento 
 
 Yen. Barr G. Lee, 
 
 2620 M St., Sacramento, Oal. 
 
 46 
 
 9 
 
 San Joaquin 
 
 Mr. F. A. Eckstrom, 
 
 P. 0. Box 602, Stockton, Cal. 
 
 24 
 
 10 
 
 Spokane 
 
 Rev. J. G. Larsen, 
 
 1122 W. First Ave., Spokane, Wash. 
 
 49 
 
 
 Utah 
 
 Miss Marguerite F. Knapp, 
 
 444 E. First South St., 
 
 Salt Lake City, Utah. 
 
 24 
 
 
 [ 99 ] 
 
DIOCESAN PAPERS 
 
 Province 1. 
 
 Connecticut: The Connecticut Churchman 
 
 Editor: Rev. A. P. Greenleaf, Wallingford. 
 
 Manager: Rev. George A. Buck, Derby. 
 
 Price, 50c. 10 issues. pages. 
 
 Edition, 1,850 (Ayer). Families in diocese (est.), 24,000. 
 
 Maine: The North East 
 
 Managing Editor: Rev. Philip Schuyler, 121 State St., Portland. 
 Contributing Editors: Rev. R. W. Plant. 
 
 Rev. Charles F. Lee. 
 
 Rev. Roy Rolfe Gilson. 
 
 Very Rev. Edmund R. Laine, Jr. 
 
 Assistant Manager: Rev. Vincent F. Pottle. 
 
 Price, 50c. 9 issues. 16 pages. Carries advertising. 
 
 Edition, 900 (Ayer). Families in diocese (est.), 2,900. 
 
 Massachusetts: The Church Militant 
 E ditors: Rev. William A. Lawrence. 
 
 Rev. Henry McF. B. Ogilby. 
 
 Rev. Henry K. Sherrill. 
 
 Rev. John W. Suter, Jr. 
 
 Address, 1 Joy St., Boston. 
 
 Manager: Mr. Irving P. Fox, Sudbury Building, Boston 14. 
 
 Price, $1.00. 9 issues. 16 pages. Carries advertising. 
 
 Edition, 7,300. Families in diocese (est.), 30,000. 
 
 New Hampshire: The Church Fly Leaf 
 
 Editor and Manager: Rev. J. C. Flanders, Laconia. 
 
 Price, 25c. 6 issues. 16 pages. Carries advertising. 
 
 Edition, 2,300. Families in diocese (est.), 3,200. 
 
 Rhode Island: The Diocesan Record 
 
 Editor: Rev. George S. Pine, 66 Benefit St., Providence. 
 
 Editorial Board: Rev. R. A. Seilhamer. 
 
 Mr. Albert C. Rider. 
 
 Mr. Robert L. Anthony. 
 
 Manager: Mr. Lewis D. Learned, 66 Benefit St., Providence. 
 
 Price, 50c. 9 issues. 16 pages. Carries advertising. 
 
 Edition, 1,100. Families in diocese (est.), 10,000. 
 
 Vermont: The Mountain Echo 
 
 Editor: Rev. F. M. DeForest, Northfield. 
 
 Manager: Mr. J. T. Lance, Northfield. 
 
 Price, 50c. 6 issues. 10 pages. Carries advertising. 
 
 Edition, 1,500. Families in diocese (est.), 3,000. 
 
 Western Massachusetts: The Pastoral Staff 
 
 Editor: Rt. Rev. Thomas F. Davies, D.D., Springfield. 
 
 Contributing Editors: Rev. Arthur Chase. 
 
 Rev. Latta Griswold. 
 
 Assistant Editors: Rev. A. D. Snively. 
 
 Rev. John H. Rosebaugh. 
 
 Manager: Ven. Marshall E. Mott, 25 Harrison Ave., Springfield. 
 Price, 50c. 6 issues. 20 pages. No advertising. , 
 
 Edition, 1,200. Families in diocese (est.), 8,000. 
 
 Province II 
 
 Albany: No diocesan paper. 
 
 Central New York: The Gospel Messenger 
 
 Editor and Manager: Rev. F. C. Smith, 67 Martin Building, Utica. 
 Price, 60c. 12 issues. 12 pages. Carries advertising. 
 
 Edition, 1,300. Families in diocese (est.), 13,000. 
 
 [ 100 ] 
 
Long Island: The Long Island Churchman 
 
 Plditor: Ven. George F. Bambach, 170 Remsen St., Brooklyn, N. Y. 
 
 Price, $1.00. 10 issues. 8 pages. No advertising. 
 
 Edition, 1,000. Families in diocese (est.), 22,000. 
 
 Newark: The Newark Churchman 
 
 Editor: Rt. Rev. Edwin S. Lines, D.D., 21 Washington St., Newark, N. J. 
 Manager: Mr. John G. Crawford, 21 Washington St., Newark, N. J. 
 
 Price, 50c. 9 issues. 8 pages. No advertising. 
 
 Edition, 7,000. Families in diocese (est.), 21,000. 
 
 New Jersey: The Diocese of New Jersey 
 
 Editor: Yen. R. B. Shepherd, 307 Hamilton Ave., Trenton. 
 
 Price, 25c. 5 issues. 8 pages. No advertising. 
 
 Edition, 5,000. Families in diocese (est.), 13,000. 
 
 New York: Diocesan paper under consideration. 
 
 Western New York: Our Diocesan Fellowship 
 E ditor: Rev. B. S. Sanderson, North Tonawanda. 
 
 Manager: Mr. M. M. Ludlow, Jr., 1086 Ellicott Square, Buffalo. 
 
 Price, $1.00. 10 issues. 20 pages. No advertising. 
 
 Edition, 3,000. Families in diocese (est.), 16,000. 
 
 Province III 
 
 Bethlehem: Bethlehem Churchman 
 
 Editor and Manager: Rev. S. E. Neikirk, 9 Luzerne Ave., Pittston, Pa. 
 
 Price, 50c. 12 issues. 12 pages. Carries advertising. 
 
 Edition, 7,000. Families in diocese (est.), 8,000. 
 
 Delaware: No diocesan paper. 
 
 Easton: Diocesan paper under consideration. 
 
 Erie : The Diocese of Erie 
 
 Editor and Manager: Rev. Albert Broadhurst, Titusville, Pa. 
 
 Price, 40c. 10 issues. 8 pages. No advertising. 
 
 Edition, 1,250. Families in diocese (est.), 4,000. 
 
 Harrisburg: The Harrisburg Churchman 
 
 Editor: Rev. J. C. M. Shrewsbury, Shamokin, Pa. 
 
 Publicity Agent: Rev. A. A. Hughes, Manheim, Pa. 
 
 Manager: Mr. K. H. Rymer, Huntingdon, Pa. 
 
 Price, 25c. 12 issues. 12 pages. Carries advertising. 
 
 Edition, 3,000. Families in diocese (est.), 6,000. 
 
 Maryland: The Maryland Churchman 
 
 Editors: Ven. Edward T. Helfenstein, D.D., 409 North Charles St., Baltimore. 
 
 Ven. Romilly G. Humphries, D.D. 
 
 Manager: Rev. T. S. Will, 409 North Charles St., Baltimore. 
 
 Price, 50c. 9 issues. 16 pages. Carries advertising. 
 
 Edition, 1,700. Families in diocese (est.), 14,000. 
 
 Pennsylvania: The Church News of the Diocese of Pennsylvania 
 
 Editor: Rev. Frederick E. Seymour, 320 South 44th St., Philadelphia. 
 
 Associate Editor: Mr. James M. Bennett, 202 South 19th St., Philadelphia. 
 Managing Editor: Mr. Samuel H. Warnock, 202 South 19th St., Philadelphia. 
 Business Manager: Mr. Charles H. Clarke, 1016 Arch St., Philadelphia. 
 
 Price, $1.00. 8 issues. 36 pages. Carries advertising. 
 
 Edition, 2,500. Families in diocese (est.), 32,000. 
 
 Pittsburgh: The Church News 
 
 Editor: Rt. Rev. Cortlandt Whitehead, D.D., 317 Jenkins Bldg., Pittsburgh, Pa 
 Managing Editor: Mr. M. C. Adams, 317 Jenkins Bldg., Pittsburgh, Pa. 
 
 Price, $1.00. 11 issues. 24 pages. Carries advertising. 
 
 Edition, 1,800. Families in diocese (est.), 8,000. 
 
 Southern Virginia: The Diocesan Record 
 
 Editor and Manager: Rev. G. W. Ribble, Halifax. 
 
 Price, 50c. 11 issues. 16 pages. Carries advertising. 
 
 Edition, 1,000. Families in diocese (est.), 6,000. 
 
 Southwestern Virginia: The Southwestern Episcopalian 
 E ditor: Rt. Rev. Robert Carter Jett, D.D., Roanoke. 
 
 Managing Editor: Rev. J. Lewis Gibbs, Box 522, Staunton. 
 
 Associate Editors: Rev. Wm. J. Alfriend. 
 
 Rev. Carleton Barnwell. 
 
 Rev. Earnest A. Rich. 
 
 Rev. Charles W. Sydnor. 
 
 Assistant to Editor: Miss Martha V. Bell. 
 
 Price, $1.00. 11 issues. 24 pages. Carries advertising. 
 
 Edition, 5,000. Families in diocese (est.), 2,800. 
 
 [ 101 ] 
 
Virginia: The Virginia Churchman 
 
 Editor and Manager: Rev. E. L. Woodward, M.D., 400 Old Dominion Trust 
 Building, Richmond. 
 
 Price, $1.00. 10 issues. 20 pages. Carries advertising. 
 
 Edition, 4,500, Families in diocese (est.), 8,000. 
 
 Washington: The Church Militant 
 
 Editor and Proprietor: Commander C. T. Jewell, 226 Indiana Ave., Washington. 
 D. C. 
 
 Price, $2.00. 12 issues. 12 pages. Carries advertising. 
 
 Edition, 2,500. Families in diocese (est.), 12,000. 
 
 West Virginia: Church News 
 
 Editor and Manager: Rev. J. T. Carter, 458 West Main St., Clarksburg. 
 
 Price, 50c. 12 issues. 16 pages. Carries advertising. 
 
 Edition, . Families in diocese (est,), 3,500. 
 
 Province IV 
 
 Alabama: Diocesan paper under consideration. 
 
 Asheville: Diocesan paper being planned. 
 
 Atlanta: The Diocesan Record 
 
 Editor: Rev. C. E. Bentley, St. Philip’s Tower, Atlanta, Ga. 
 
 Manager: Mr. J. H. Reed, St. Philip’s Tower. Atlanta, Ga. 
 
 Price, $1.00. 10 issues. 12 pages. Carries advertising. 
 
 Edition, 3,500. Families in diocese (est.), 2,800. 
 
 East Carolina: The Mission Herald 
 
 Editor and Manager: Rev. Theodore Partrick, Jr., Plymouth, N. C. 
 
 Contributing Editors: Rt. Rev. Thomas C. Darst, D.D. 
 
 Rev. D. G. MacKinnon. 
 
 Rev. R. B. Drane, D.D. 
 
 Rev. A. R. Parshley. 
 
 Mrs. James G. Staton. 
 
 Price, $1.00. 11 issues. 16 pages. Carries advertising. 
 
 Edition, 1,300. Families in diocese (est.), 3,100. 
 
 Florida: No diocesan paper. 
 
 Georgia: Diocesan paper under consideration. 
 
 Kentucky: The Bishop’s Letter 
 
 Editors: Rev. J. H. Brown, 200 Kennedy Court, Louisville. 
 
 Rev. J. S. Douglas. 
 
 Rev. W. F. Rennenberg. 
 
 Manager: Mr. B. H. Armstrong, 125 Kennedy Court, Louisville. 
 
 Price, 50c. 12 issues. 32 pages. Carries advertising. 
 
 Edition. Families in diocese (est.), 3,200. 
 
 Lexington: Diocesan News 
 
 Editor: Rev. W. S. Cain, 225 Mt. Airy Ave., Paris, Ky. 
 
 Manager: Mr. J. L. Richardson, 167 North Limestone St., Lexington, Ky. 
 Price, 75c. 10 issues. 8 pages. Carries advertising. 
 
 Edition, 1,000. Families in diocese (est.), 1,700. 
 
 Louisiana: The Diocese of Louisiana 
 
 Editor: Rt. Rev. Davis Sessums, D.D., New Orleans. 
 
 Associate Editors: Mr. C. W. Arny. 
 
 Mrs. F. J. Foxley. 
 
 Manager: Mr. Charles W. Arny, 1435 Octavia St., New Orleans. 
 
 Circulation Manager: Mr. A. C. Symmes, 1467 Calhoun St., New Orleans. 
 Price, $1.00. 12 issues. 12 pages. Carries advertising. 
 
 Edition, . Families in diocese (est.), 6,000. 
 
 Mississippi: The Church News 
 
 Editor and Manager: Rev. Albert Martin, Yazoo City. 
 
 Price, 50c. 11 issues. 4 pages (newspaper size). Carries advertising. 
 
 Edition, 2,000. Families in diocese (est.), 3,000. 
 
 North Carolina: The Carolina Churchman 
 E ditor and Manager: Rev. C. A. Ashby, Raleigh. 
 
 Contributing Editors: Rev. F. H. T. Horsfield. 
 
 Rev. E. A. Penick, Jr. 
 
 Price, $1.00. 11 issues. 16 pages. Carries advertising. 
 
 Edition, 1,000. Families in diocese (est.), 4,300. 
 
 South Carolina: The Diocese 
 
 Editor and Manager: Rev. A. S. Thomas, Box 719, Charleston. 
 
 Price, $1.00. 12 issues. 16 pages. Carries advertising. 
 
 Edition, 1,183. Families in diocese (est.), 5,500. 
 
 [ 102 ] 
 
Southern Florida: The Palm Branch 
 
 Editor: Rt. Rev. Cameron Mann, D.D., Orlando. 
 
 Assistant Editor: Miss Corinne Robinson, Orlando. 
 
 Price, $1.00. 12 issues. 12 pages. No advertising. 
 
 Edition, 1,000. Families in diocese (est.), 2,500. 
 
 Tennessee: The Tennessee Churchman 
 
 Editor and Manager: Rev. J. R. Sharp, Box 355, Tullahoma. 
 Price, 50c. 10 issues. 4 pages. No advertising. 
 
 Edition, 4,000. Families in diocese (est.), 4,900. 
 
 Province V 
 
 Chicago: The Diocese of Chicago 
 
 Publisher: Rt. Rev. C. P. Anderson, D.D., Chicago, Ill. 
 
 Editor and Manager: Rev. H. B. Gwyn, Naperville, Ill. 
 
 Associate Editor: Rev. George Craig Stewart, D.D., Evanston, Ill. 
 
 Price, 75c. 10 issues. 24 pages. Carries advertising. 
 
 Edition, 2,700. Families in diocese (est.), 15,000. 
 
 Fond du Lac: No diocesan paper. 
 
 Indianapolis: Diocesan paper under consideration. 
 
 Marquette: Diocesan paper under consideration. 
 
 Michigan: The Michigan Churchman 
 
 Editor: Very Rev. W. L. Rogers, St. Paul’s Cathedral, Detroit. 
 
 Manager: Mr. I. C. Johnson, 2326 Woodward Ave., Detroit. 
 
 Price, $1.00. 10 issues. 40 pages. Carries advertising. 
 
 Edition, 1,500. Families in diocese (est.), 10,000. 
 
 Milwaukee: The Church Times 
 
 Editor: Rev. R. D. Vinter, La Crosse, Wis. 
 
 Manager: Rev. W. H. Stone, 448 Russell Ave., Milwaukee, Wis. 
 
 Price, 50c. 12 issues. 36 pages. Carries advertising. 
 
 Edition, 1,300. Families in diocese (est.), 6,000. 
 
 Northern Indiana: Diocesan paper under consideration. 
 
 Ohio: Church Life 
 
 Editor and Manager: Rev. George Bailey, D.D., 3425 Highview Ave., S.W.. 
 Cleveland. 
 
 Price, $1.00. 12 issues. 20 pages. Carries advertising. 
 
 Edition, 5,000. Families in diocese (est.), 14,000. 
 
 Quincy: Light 
 
 Editors: Rt. Rev. Edward Fawcett, D.D., 1661 Jersey St., Quincy, Ill. 
 
 Rev. J. M. D. Davidson, D.D., 502 N. Randolph St., Macomb, Ill. 
 Publisher: Mr. S. C. Davidson, Carthage, Ill. 
 
 Price, 50c. 11 issues. 8 pages. No advertising. 
 
 Edition, 850. Families in diocese (est.), 1,500. 
 
 Southern Ohio: The Church Messenger 
 
 Editor: Rev. E. A. Powell, Portsmouth. 
 
 Editorial Board: Rev. J. D. Herron. 
 
 Rev. Hubert Cowley-Carroll. 
 
 Canon Charles D. Reade. 
 
 Ven. Joseph H. Dodshon. 
 
 Secretary: Rev. B. H. Reinheimer. 
 
 Advertising Manager: Rev. H. S. Ablewhite, Piqua. 
 
 Circulation Manager: Rev. John Williamson, Lancaster. 
 
 Price, $1.00. 12 issues. 16 pages. Carries advertising. 
 
 Edition, 1,000. Families in diocese (est.), 8,000. 
 
 Springfield: The Springfield Churchman 
 
 Editor and Manager: Ven. J. C. White, 602 S. Glenwood Ave., Springfield, Ill- 
 Price, 50c. 12 issues. 8 pages. No advertising. 
 
 Edition, 1,100. Families in diocese (est.), 1,700. 
 
 Western Michigan: The Church Helper 
 
 Editor: Rt. Rev. John N. McCormick, D.D., Kelsey Office Building, Ottawa and 
 Pearl Sts., Grand Rapids. 
 
 Manager: Rev. L. R. Vercoe, Kelsey Office Building, Ottawa and Pearl Sts„ 
 Grand Rapids. 
 
 Price, $1.00. 10 issues. 16 pages. Carries advertising. 
 
 Edition, 600. Families in diocese (est.), 3,600. 
 
 [ 103 ] 
 
Province VI 
 
 Colorado: The Church at Work in Colorado 
 
 Editor: Rt. Rev. Frederick Ingley, D.D., 323 McClintock Building, Denver. 
 Committee: Rev. C. Herbert Smith. 
 
 Mr. Fred Feldwisch. 
 
 Mrs. Arthur L. Carnahan. 
 
 Price, free. Distributed as insert of The Church at Work. 6 issues. 2 pages. 
 No advertising. 
 
 Edition, 5,000. Families in diocese (est.), 4,400. 
 
 Duluth: The Duluth Churchman 
 
 Editor: Rt. Rev. G. G. Bennett, 2131 East Superior St., Duluth, Minn. 
 Associate Editors: Rev. E. W. Couper. 
 
 Rev. James Mills. 
 
 Business Office: 408 West First St., Duluth, Minn. 
 
 Price, $1.00. 10 issues. 16 pages. No advertising. 
 
 Edition, 500. Families in diocese (est.), 1,600. 
 
 Iowa: The Iowa Churchman 
 
 Editor and Manager: Rev. W. C. Hengen, 222 East Fifth St., Ottumwa. 
 
 Price, 50c. 9 issues. 8 pages. Carries advertising. 
 
 Edition, 3,300. Families in diocese (est.), 3,800. 
 
 Minnesota: The Minnesota Missionary and Church Record 
 
 Editors: Rt. Rev. F. A. McElwain, D.D., 131 East 14th St., Minneapolis. 
 
 Rev. H. L. Russell. 
 
 Mrs. A. W. Goldsmith, Woman’s Auxiliary Editor. 
 
 Manager: Mr. W. B. Keiter, 131 East 14th St., Minneapolis. 
 
 Price, 50c. 12 issues. 16 pages. Carries advertising. 
 
 Edition, 1,400. Families in diocese (est.), 8,000. 
 
 Montana: The Montana Churchman 
 
 Publisher: Rt. Rev. William F. Faber, D.D., 438 Dearborn Ave., Helena. 
 Editor: Rev. L. W. Snell, St. Peter’s Rectory, Helena. 
 
 Manager: Rev. A. C. Prescott, St. Peter’s Hospital, Helena. 
 
 Price, $1.00. 12 issues. 8 pages. Carries advertising. 
 
 . Edition, 1,200. Families in diocese (est.), 2,300. 
 
 Nebraska : The Crozier 
 
 Editor and Manager: Rt. Rev. E. V. Shayler, 203 Kennedy Building, Omaha. 
 Price, $1.00. 10 issues. 8 pages. No advertising. 
 
 Edition, 600. Families in diocese (est.), 2,700. 
 
 North Dakota: North Dakota Sheaf 
 
 Editor: Rt. Rev. J. Poyntz Tyler, D.D., Fargo. 
 
 Manager: Mrs. E. H. Cole, Fargo. 
 
 Price, $1.00. 10 issues. 20 pages. Carries advertising. 
 
 Edition, 800. Families in diocese (est.), 1,300. 
 
 South Dakota: South Dakota Churchman 
 
 Editor: Rt. Rev. Hugh L. Burleson, D.D., Sioux Falls. 
 
 Manager: Mr. J. M. Miller, Sioux Falls. 
 
 Price, $1.00. 12 issues. 20 pages. No advertising. 
 
 Edition, 1,600. Families in diocese (est.), 3,700. 
 
 Western Nebraska: Western Nebraska Churchman 
 E ditor: Rt. Rev. George A. Beecher, D.D., Hastings. 
 
 Associate Editor and Manager: Very Rev. Charles R. Tyner, Hastings. 
 
 Price, $1.00. 12 issues. 16 pages. Carries advertising. 
 
 Edition, . Families in diocese (est.), 1,200. 
 
 Wyoming: The Wyoming Churchman 
 
 Temporary Editor and Manager: Ven. Ernest Dray, Evanston. 
 
 Price, $1.00. 12 issues. 16 pages. Carries advertising. 
 
 Edition, . Families in diocese, 1,600. 
 
 Province VII 
 
 Arkansas: No diocesan paper. 
 
 Dallas: First issue of diocesan paper in preparation. 
 
 Kansas: Diocesan paper being planned. 
 
 Missouri: The Church News 
 
 Editor and Manager: Rev. D. H. Atwill, 2025 Blendon Place, St. Louis. 
 
 Price, $1.00. 12 issues. 16 pages. No advertising. 
 
 Edition, 750. Families in diocese (est.), 4,600. 
 
 New Mexico: No diocesan paper. 
 
 North Texas: No diocesan paper. 
 
 [ 104 ] 
 
Oklahoma : The Oklahoma Churchman 
 
 Editor: Rt. Rev. Theodore P. Thurston, D.D., St. Paul’s Cathedral, Oklahoma 
 City. 
 
 Managing Editor: Rev. J. E. Thompson, 310 East Noble Ave., Guthrie. 
 
 Price, $1.00. 10 issues. 12 pages. Carries advertising. 
 
 Edition, 650. Families in diocese (est.), 2,900. 
 
 Salma: Diocesan paper being planned. 
 
 Texas: The Texas Churchman 
 
 Editor: Rev. W. W. Daup, Marlin. 
 
 Manager: Mr. A. O. Bowdon, Marlin. 
 
 Price, $1.00. 12 issues. 16 pages. Carries advertising. 
 
 Edition, 3,500. Families in diocese (est.), 3,500. 
 
 West Missouri: The Signet 
 
 Editor: Rev. E. F. Wilcox, 635 Rialto Bldg., Kansas City. 
 
 Price, 50c. 4 issues. 
 
 Edition, . Families in diocese (est.), 2,400. 
 
 West Texas: The Church News 
 
 Editors: Rt. Rev. Wm. D. Capers, D.D., San Antonio. 
 
 Rev. Philip K. Kemp, St. Mark’s Parish House, San Antonio. 
 
 Miss Harriet Brown, St. Mark’s Parish House, San Antonio. 
 
 Manager: Rev. Claude R. Parkerson, 1332 Willow St., San Antonio. 
 
 Circulation Manager: Mrs. Robert Thomson, 525 Nolan St., San Antonio. 
 
 Price, 50c. 12 issues. 12 pages. Carries advertising. 
 
 Edition, 1,000. Families in diocese (est.), 2,200. 
 
 Provinee VIII 
 
 Arizona: The Arizona Church Record 
 
 Editor: Rt. Rev. J. W. Atwood, D.D., Phoenix. 
 
 Manager: Rev. B. R. Cocks, St. Luke’s Home, Phoenix. 
 
 Price, 50c. 4 issues. 12 pages. No advertising. 
 
 Edition, 300. Families in diocese (est.), 1,300. 
 
 California: The Pacific Churchman 
 
 Editor: Rev. Britton D. Weigle, 1215 Sacramento St., San Francisco. 
 Associate Editors: Mrs. F. P. Deering. 
 
 Rev. Richard M. Trelease. 
 
 Rev. G. H. B. Wright. 
 
 Rev. Robert L. Macfarlane. 
 
 Manager: Mr. F. H. Avery, 330 Sansome St., San Francisco. 
 
 Price, $1.50. 12 issues. 16 pages. Carries advertising. 
 
 Edition, 1,000. Families in diocese (est.), 5,000. 
 
 Eastern Oregon: No diocesan paper. 
 
 Idaho: No diocesan paper. 
 
 Los Angeles: The Churchman and Church Messenger 
 
 Editor and Manager: Rev. J. D. H. Browne, Box 398, Santa Monica, Cal. 
 Price, $1.00. 12 issues. 16 pages. Carries advertising. 
 
 Edition, 1,200. Families in diocese (est.), 5,500. 
 
 Nevada: No diocesan paper. 
 
 Olympia : The' Campaign 
 
 Editor: Miss Lucy R. Powell, 601 St. Helens Ave., Tacoma, Wash. 
 
 Publisher: Publicity Committee of Diocesan Council. 
 
 Price, free. 4 issues. 8 pages. No advertising. 
 
 Edition, 4,000. Families in diocese (est.), 3,500. 
 
 Oregon: The Oregon Churchman 
 
 Editors: Rev. J. D. Rice, 10 Ainsworth Building, Portland. 
 
 Rev. E. H. Clark. 
 
 Manager: Mr. John Lethaby, 10 Ainsworth Building, Portland. 
 
 Price, 50c. 10 issues. 24 pages. Carries advertising. 
 
 Edition, 1,000. Families in diocese (est.), 2,100. 
 
 Sacramento: The Sacramento Missionary 
 E ditors: Rev. H. V. Harris, Grass Valley, Cal. 
 
 Mr. W. B. Hotchkiss. 
 
 Contributing Editors: Rt. Rev. W. H. Moreland, D.D. 
 
 Ven. Barr G. Lee. 
 
 Manager: Mr. Jack Foale, Ochsner Building, Sacramento, Cal. 
 
 Price, $1.00. 10 issues. 20 pages. Carries advertising. 
 
 Edition, 1,000. Families in diocese (est.), 1,500. 
 
 [ 105 ] 
 
San Joaquin: Diocesan Bulletin 
 
 Editor: Rev. F. D. Graves, Reedley, Cal. 
 
 Manager: Mr. Hadyn Arrowsmith, 3120 Tulare St., Fresno, Cal. 
 Price, free. 4 issues. 4 pages. No advertising. 
 
 Edition, 2,000. Families in diocese (est.), 1,200. 
 
 Spokane: The Church News 
 
 Editor and Manager: Rev. G. W. Laidlaw, Pullman, Wash. 
 Price, 50c. 10 issues. 16 pages. Carries advertising. 
 
 Edition, 2,500. Families in diocese (est.), 1,400. 
 
 Utah: The Utah Trust (temporarily discontinued). 
 
 
 [ 106 | 
 
CHURCH PERIODICALS 
 
 General Church Publications 
 
 Official 
 
 The Spirit of Missions, 281 Fourth Ave., New York. Monthly. $1.00 a year. 
 
 The Church at Work, 281 Fourth Ave., New York. Bi-monthly. Free. 
 
 Exchange of Methods, 281 Fourth Ave., New York. For clergy and other Church 
 workers. Bi-monthly. Free. 
 
 Unofficial 
 
 The Churchman, 2 West 47th St., New York. Weekly. $4.00. 36 pages. 
 
 The Living Church, 1801 Fond du Lac Ave., Milwaukee, Wis. Weekly. $4.00. 
 36 pages. 
 
 The Southern Churchman, 815 East Grace St., Richmond, Va. Weekly. $3.00. 
 24-28 pages. 
 
 The Witness, 6140 Cottage Grove Ave., Chicago, Ill. $1.50. Weekly. 8 pages. 
 
 The American Church Monthly, 11 West 45th St., New York. $3.00. 
 
 The Holy Cross Magazine, West Park, New York. Monthly. $1.50. 
 
 The Anglican Theological Review, 11 West 45th St., New York. Quarterly. 
 $4.00 a year. 
 
 The Chronicle, Poughkeepsie, New York. $1.50. Quarterly. Published by the 
 Protestant Episcopal Society for the Promotion of Evangelical Knowledge. 
 
 Papers Devoted to Special Interests 
 
 Indian WorTc 
 
 South Dakota. Anpao Kin, Cheyenne Agency, S. D. 
 
 Colored Work 
 
 Arkansas. The Southwest Churchman, Little Rock, Ark. Monthly. 50 cents. 
 4 pages. 
 
 Maryland. The Church Advocate, 1133 Park Ave., Baltimore, Md. 
 
 South Carolina. The Church Herald, Charleston, S. C. 50 cents. 4 pages. 
 
 Social Work 
 
 Long Island. The Helping Hand, Albany and Atlantic Aves., Brooklyn, N. Y. 
 Monthly. 50 cents. Published by the Church Charity Foundation of Long Island. 
 
 Papers of Missionary Districts Outside the States 
 
 Domestic 
 
 Alaska. The Alaskan Churchman, Nenana, Alaska. Quarterly. $1.00. 
 
 Honolulu. The Hawaiian Church Chronicle, Honolulu, T. H. Monthly. $1.00. 
 
 Philippine Islands. The Diocesan Chronicle, 567 Calle Isaac Peral, Manila, P. I 
 Monthly. $2.00. 
 
 Porto Rico. La Iglesia Viviente, Apartado 526, Ponce, Porto Rico. Monthly. Vol¬ 
 untary subscriptions. 
 
 Foreign 
 
 Brazil. Estandarte Christao, care Rev. Jose da Silva, Pelotas, Brazil. Monthly 
 8 pages. 
 
 Hankow. News Letter, care Cathedral of St. Paul, Hankow, China. Monthly 
 4 pages. $1.00 a year, payable in stamps. 
 
 Mexico. La Buena Lid, care Sr. J. L. Perez, Toluca, Mexico. Monthly. 8 pages. 
 
 Shanghai. News Letter, care St. John’s Pro-Cathedral, Shanghai, China. Monthly. 
 2 pages. 
 
 [ 107 ] 
 
Tokyo, Kyoto, and Tohoku. The Church in Japan, care Morehouse Publishing Co., 
 Milwaukee, Wis. Quarterly. 32 pages. 50 cents a year. 
 
 (It is impracticable to give definite prices for all of the above. Sample copies can 
 
 probably be obtained free on request.) 
 
 * 
 
 Papers of National Organizations 
 
 Brotherhood of St. Andrew. St. Andrew’s Cross, 202 South 19th St., Philadelphia, 
 Pa. Monthly. $2.00. 32 pages. 
 
 Daughters of the King. The Royal Cross, St. Augustine, Fla. Quarterly. Free to 
 members. Single copies, 15 cents. 32 pages. 
 
 Girl’s Friendly Society in America. The Record, 15 East 40th St., New York. 9 
 issues a year. 35 cents. 20 pages. 
 
 Guild of St. Barnabas for Nurses. The News Letter, 2027 Walnut St., Philadel¬ 
 phia, Pa. 
 
 Seamen’s Church Institute. The Lookout, 25 South St., New York. Monthly. $1.00. 
 16 pages. 
 
 Other Church Publications 
 
 American Church Sunday-School Magazine, 1628 Chestnut St., Philadelphia, Pa. 
 Monthly. $1.5,0. 
 
 Church and Synagogue Quarterly, 202 South 19th St., Philadelphia, Pa. $1.00 a 
 year. 
 
 Evening Prayer Leaflet, 1801 Fond du Lac Ave., Milwaukee, Wis. For aids to 
 evening service. Weekly. 3 5 cents for three months. 
 
 Hammer and Pen, 416 Lafayette St., New York. Church Association for the. .Advance¬ 
 ment of the Interests of Labor. Occasional. 5 cents a copy. 
 
 The Isolated Churchman, care Rev. Martin Darner, Nampa, Idaho. Church League 
 of the Isolated. Occasional. Free. 4 pages. 
 
 Living Church Annual, 1801 Fond du Lac Ave., Milwaukee, Wis. A Church 
 almanac and clerical directory. $1.00 and $1.25. 576 pages. 
 
 Progress, 88 St. Nicholas Ave., New York. Church Temperance Society. 
 
 The Round Robin, Church Missions Publishing Co., 45 Church St., Hartford. Conn. 
 Stories from the mission field. Quarterly. 5 to 20 cents each. 
 
 The Social Preparation, care Rev. A. L. Byron-Curtiss, Willard, N. Y. Church 
 Socialist League Quarterly. $1.00 a year. 16 pages. 
 
 Soldier and Servant Series, Church Missions Publishing Co., 45 Church St., Hart¬ 
 ford, Conn. Missionary biographies. Quarterly. 10 to 25 cents each. 
 
 The Young Churchman, 1801 Fond du Lac Ave., Milwaukee, Wis. For children. 
 Weekly. $1.00 a year. 
 
 The Missionary Magazine. Monthly. 30 cents a year. 
 
 The Shepherd’s Arms, 1801 Fond du Lac Ave., Milwaukee, Wis. Four young chil¬ 
 dren and infant classes. Weekly, 50 cents a year. Monthly, 15 cents a year. 
 
 Some Church of England Publications 
 
 The (London) Church Times, care Morehouse Publishing Co., Milwaukee, Wis. 
 Weekly. $3.25 a year. 
 
 The Guardian, 29 King St., Covent Garden, London, W. C., England. Weekly. 
 
 The Church Quarterly Review, New St. Square, London, England. 
 
 The Healer, Mr. James M. Hickson, Editor, 130 Sutherland Ave. London, W 9- 
 England. Monthly. $1.80 (Foreign money order). 
 
 Some Magazines Relating to the Mission Field 
 
 The East and the West, a quarterly review for the study of missionary problems, 
 Society for the Propagation of the Gospel, 15 Tufton St., Westminster, S. W. 1, 
 London, England. 4/6 a year. (May be ordered through The Bookstore, 281 
 Fourth Avenue, New York.) 
 
 The Church Missionary Review, Church Missionary Society, Salisbury Square, 
 London, E. C. 4, England. Quarterly. 4/6 a year. (May be ordered through 
 The Bookstore, 281 Fourth Avenue, New York.) 
 
 The International Review of Missions, published by the International Mission¬ 
 ary Council, Edinburgh House, Eaton Gate, Sloane Square, London, S. W. 1, 
 England. (New York office for subscriptions 25 Madison Avenue.) Quarterly. 
 $2.50. Single copy 75 cents. 
 
 [ 108 ] • 
 
 y 
 
The Missionary Review of the World, 156 Fifth Ave., New York. Monthly. 
 $2.50. 
 
 Asia, 627 Lexington Ave., New York. “The American magazine on the Orient.” 
 Monthly. $3.50. This magazine has nothing to do with religion officially, but is 
 valuable in any study of Oriental matters. 
 
 Bulletin of the Pan American Union, 17th and B Sts., N. W., Washington, 
 D. C. Monthly. $2.50. This magazine has no direct religious interests, but is 
 of value in connection with any study of Latin American countries. 
 
 UNIVERSITY OF ILLINOIS LIBRARY 
 J 'J l 1 0 1922 
 
PREPARATION OF MANUSCRIPTS 
 
 1922 
 
 1. TYPEWRITING. All manuscripts, except reprints, should be typewritten, 
 double spaced, and on only one side of the paper. The paper should be opaque. 
 
 2. FINAL REVISION. Before being turned over to the Publicity Department 
 for printing, 'all manuscripts should be carefully revised and be in final shape as 
 regards matter, punctuation, capitals, paragraphing and sub-heads. 
 
 3. DUPLICATES. At least one duplicate copy of final revised manuscript 
 should be made and retained. 
 
 4. SPELLING. Webster’s International Dictionary shall be the authority. 
 
 Special cases to be noted: 
 
 Program, not Programme. 
 
 Saviour, not Savior. 
 
 5. CAPITALS. A word should not begin with a capital unless it is a proper 
 name, a title or part of a title, or refers to a particular person or body of persons. 
 
 “Church” should always begin with a capital except 
 
 when used to mean a building. 
 
 Personal and relative pronouns when referring to one 
 
 of the Persons of the Holy Trinity shall begin with a capital; 
 
 but not when referring to the Church. 
 
 6. ABBREVIATIONS. Do not abbreviate General Convention, Presiding Bishop 
 and Council, or any other title. 
 
 Use “St.” instead of “Saint” 
 
 “Rt. Rev.” instead of “Right Reverend” 
 
 “Rev.” instead of “Reverend” 
 
 “Dr.” instead of “Doctor” 
 
 Except in lists, use “the” before “Rev.” and “Rt. Rev.” 
 
 Do not use for “and” 
 
 7. COLLECTIVE NOUNS. Always use verbs in the singular with collective 
 nouns. 
 
 Use “it” when referring to a collective noun, not “they” or “them.” 
 
 8. PUNCTUATION. Use as little punctuation as possible. 
 
 Avoid the use of dashes. 
 
 In case of quotations, set the quotation marks 
 Outside the comma and the period, 
 
 Inside the colon, the semicolon, the exclamation mark 
 and the interrogation mark. 
 
 If the punctuation marks belong to the quotation, set 
 them inside the quotation marks. 
 
 9. QUESTIONS of Capitals, Abbreviations, Punctuation, etc., to be determined 
 
 by reference to Text, Type and Style, by George B. Ives. 
 
 10. SIGNATURE. All printed matter issued in the name of the Presiding 
 Bishop and Council shall have the signature Presiding Bishop and Council, the name 
 of the Department, Division,.Auxiliary, etc., being written under this signature. 
 
 11. DATE. On the front cover or cover page of all printed matter shall be 
 printed the year in which it is published. This date to be below the Signature, unless 
 another position is specially designated. 
 
 12. THE BOOK STORE. All printed matter of which there will be demand for 
 
 additional copies, except in cases requiring special method of distribution, shall bear 
 the following statement: “Additional copies may he obtained from The Book Store, 
 Church Missions House, 281 Fourth Avenue, New York, by asking for No. -.” 
 
 13. PRINTING DIRECTIONS. All manuscripts shall be accompanied by a 
 written statement of specifications as to form, size, number of copies to be printed, cuts 
 to be used (if any), what price (if any) is to be charged per copy, and what appro¬ 
 priation item is to be charged with the job. Blanks for printing directions may be 
 obtained from Publicity Department. 
 
 14. PROOFS. When proofs are corrected there should be, in addition to the 
 correction of typographical errors, only such alterations as are absolutely essential. 
 All final revised proofs must bear the “O.K.” of the author or person in charge of the 
 manuscript. 
 
 1 Ed. 5-22. 12M. Sch. 
 
 [HO] 
 
Additional copies of this Handbook may be ob¬ 
 tained from The Book Store, Church Missions House, 
 281 Fourth Avenue, New York.