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 INTRODUCTION 
 
 I T is our aim to show in the pages following a number of 
 up-to-the-minute store front designs, from the simple 18 
 foot front to the more pretentious arcade, arch and double 
 entrance types. These are selected from the many layouts 
 submitted by our service department, with a view of showing a 
 general layout from which the one best front for your particular 
 store can be developed. The photographs illustrate how well 
 these designs are being worked out every day in the year with 
 the aid of BRASCO copper store fronts. You will better under¬ 
 stand why this is possible after you have carefully examined the 
 full-sized illustrations of BRASCO and BRASCO-HESTER 
 sash appearing on pages 4 and 5, which show clearly the prin¬ 
 ciples embodied in both types of construction—simple, handsome 
 appearance, correct architectural lines, superior mechanical fea¬ 
 tures and absolute durability. Over forty thousand satisfied 
 BRASCO owners throughout the United States testify daily to 
 the tremendous sales-pulling power of their fronts—power in¬ 
 variably resulting in steadily increased sales. 
 
 At a word from you we will gladly co-operate in your store 
 front design and submit layouts particularly adapted to your 
 front. If you do not find the front you want, write us. Our 
 service is at your command. 
 
 A belter front for less money. 
 
 
 Brasco Manufacturing Company 
 
 5025-35 South Wabash Avenue 
 Chicago 
 
 Co vered by pateiits and patents pending in United States and Canada 
 
 Contents of this book copyrighted, 1921, by Brasco Mfg. Co. 
 
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 WHERE BRASCO COPPER STORE FRONTS ARE MANUFACTURED 
 
■Floor-Uneaf' 
 e.lfher-po/nfj~ 
 
 3^-Size Vertical 
 Store Front Sections 
 
 Advantages of Brasco Copper-Cov¬ 
 ered Creosoted Type 
 
 Utilizes the merit of the wood set¬ 
 ting, determined by every insur¬ 
 ance company as being safest for 
 glass, together with 
 
 The imperishable properties of cy¬ 
 press and creosote, and 
 
 The beautifying and protective qual¬ 
 ities of copper. 
 
 Instead of the resilient and erratic 
 glass grip or the hard tension grip, 
 BRASCO employs the approved 
 firm, supple and uniform hold. 
 
 Glass is set from outside and sash 
 placed by the indirect screw pres¬ 
 sure method. 
 
 Has the widest drainage gutter of 
 any store front system on the mar¬ 
 ket. 
 
 Affords more ventilation than any 
 other copper front, therefore. 
 
 Insures clearer plates and more effi¬ 
 cient display service. 
 
 Details show the sturdy, durable and 
 beautifully designed mouldings 
 used. 
 
 BRASCO jamb, transom, sill and 
 sash members take standard size 
 of lumber. 
 
 Copper used where copper is neces¬ 
 sary, therefore, BRASCO COSTS 
 LESS. 
 
 Let Us Furnish You an 
 Estimate Free of Charge 
 
 Fill out enclosed card and mail it to us and 
 we will be glad to tell you what your front 
 will cost and give you the benefit of our 
 trained service department free of cost. Give 
 us a sketch along the lines of cut on opposite 
 page and let us know 
 
 (a) Height from I beam to walk. 
 
 {b) Width of opening between outside 
 points of side walls, and thickness of 
 walls. 
 
 (c) Depth of store. 
 
 (d) How much depth are you willing 
 to allow for vestibule return? 
 
 2 
 
Advantages of 
 Brasco-Hester Shell 
 Copper Type 
 
 Large heavy gauged solid copper sash. 
 
 Drain and vent holes are embossed in the 
 inner member and not punched in the outer 
 retaining strip. I'he latter method, which 
 is ordinarily practiced, tends to weaken the 
 sash and to catch lint and dirt. 
 
 The inside gutter holes do not show. 
 
 The even indirect screw pressure method of 
 glass setting is employed. 
 
 Affords maximum daylight. 
 
 Sash can be used without jamb or sill. 
 
 I'he most efficient system for keeping show 
 windows free from frost and mist. 
 
 H as a smooth working dust regulator. 
 
 Mouldings are of substantial and artistic 
 design. 
 
 Takes stock sizes of mill work. 
 
 COSTS NO MORE than the ordinary 
 
 light-weight sash. 
 
 
 
 
 
 
 
 
 \ 
 
 
 X 
 
 
 
 u 
 
 
 
 
 
 
 
 
 
 'o 
 « 1 
 
 
 
 .2 
 
 
 
 
 
 ' f 
 
 ELEVATION 
 
 PL A K 
 
 14 - 0 ' 
 
Brasco-Hester Sash 
 
 The last word in high-class all-metal or hollow type construction. Installed in thousands of 
 jobs and never fails to perform its function—safety for glass—the best ventilation and drainage 
 and a dust regulator that does its duty always. Has handsome architectural lines. Send for 
 or have your architect or contractor write us for full sized details free. 
 
 4 
 
Brasco Sash 
 
 BRASCO is world renowned. It will perform everything required of a good store front 
 construction. Easiest to install; any carpenter can do it. Pleasing architectural lines; cheaper 
 in price than any other good construction. Has many imitators, which is one of the proofs of 
 its superiority. Copper used only where copper is necessary—no useless waste. The wood 
 core is completely covered by pure lake copper and is treated by our patented creosote process. 
 It is absolutely impervious to the elements and will last as long as the building. Superior drain¬ 
 age and ventilation features and has the widest gutter on the market. Due to its scientific 
 construction and wood core it is the safest store front construction on the market. 
 
 Full sized details free on application. 
 
Front No. 1 
 
 The simplest, most inexpensive front possible to install, consistent with attractive appear¬ 
 ance. Best adapted for stores not wider than 22 feet. 
 
 6 
 
Front No. 2 
 
 This type permits a better group display than does Front No. 1. For stores not exceeding 
 22 feet in width. Side entrances are often necessary. 
 
 / 
 
Front No. 3 
 
 Well adapted for several different displays, such as ladies’ wearing apparel, dry goods, 
 men’s wear, shoes, etc. Utilizes shallow depth of front to good advantage and used mainly for 
 fronts not wider than 30 feet. 
 
 8 
 
 I 
 
' C H rc A © 
 
 r ]L L H: 
 
 Front No. 4 
 
 Semi-arcade design, very well adapted for the display of general or large merchandise, 
 furniture, pianos and a large number of other displays. This type is imposing and has strong 
 trade-pulling power. Possibilities of variation are unlimited. 
 
 9 
 
The unbroken corner display, usually of 
 immense trade value, is well illustrated. This 
 design is usually used where front width does 
 not exceed 26 feet, side return varying. Suit¬ 
 able for drugs, candies, hardware, etc. Height 
 of bulkhead can be easily varied to meet con¬ 
 ditions and assure best display height for mer¬ 
 chandise. 
 
 10 
 
C M I C A 
 
 “ I L L I 
 
 I 
 
 Front No. 6 
 
 An excellent treatment of a narrow but fairly deep front, giving maximum display space, 
 and pulling the prospect into the entrance. Widely used for cloak, suit and clothing stores. 
 
 11 
 
r. 
 
 I-ROMMAKER TOWEARER 
 
 TRIVERS CLOTHES 
 
 Various Types of Brascoi 
 
 ^ 
 
 [ 
 
 12 
 

 jind Brasco-Hester Fronts 
 
 r 
 
 
 --’1 
 
 13 
 
 
Front No. 7 
 
 Side display window of store, carrying out design of front, and very effective. 
 
 y- 
 
 i - - 
 
 14 
 
Front No. 8 
 
 I M ® I 
 
 Simple double entrance type, for fairly wide store, or for two merchants. Each type of 
 merchandise has separate display. The center display case is often designed to be more shal¬ 
 low than the two side windows, giving appearance of greater width. 
 
 15 
 
EMASe© HAMUFACirUEEM© 
 
 Front No. 9 
 
 A very popular type, embodying center “island” show case and compelling the shopper to 
 come into the entrance. Merchandise displayed in a front of this design is half sold. Espe¬ 
 cially well adapted for women’s wear and clothing, reserving the center case for millinery, 
 shoes, etc. 
 
C M I C A (3 
 
 E L L I 
 
 1 
 
 Front No. 10 
 
 A large arcade front of this design provides ample space for every department. Just as 
 attractive and interest-compelling at night as by day. One large center case is often used, 
 instead of the two smaller ones shown. Imposing and capable of many variations in design. 
 No type of front has more trade-pulling power than this one. 
 
 17 
 
This treatment of the corner store has the advantage of having both door and display 
 space on the corner—always very valuable space. Suitable for many lines, notably drugs, music 
 shops, clothing, etc. 
 
 18 
 
H rc A 
 
 » I L L I 
 
 I 
 
 Front No. 12 
 
 One of the most modern types, utilizing the beauty of the arcade to full advantage. A front 
 designed like this is best adapted for a store not wider than 30 feet. It testifies to the up-to- 
 the-minute policies and merchandise of the merchant. See page 24 for same front with metro¬ 
 politan arch. 
 
 19 
 
The entrance to the upper floors does not necessitate waste of always-valuable show win¬ 
 dow space. This design provides for this condition and has given much satisfaction. Espe¬ 
 cially fitted for use where frontage does not exceed 35 feet in width. 
 
 20 
 
Front No. 14 
 
 This garage front layout provides separate office and automobile entrances, and gives 
 ample space for the display of cars and accessories. The driveway display windows are espe¬ 
 cially valuable for small or large accessories. Rapidly coming into favor and always attractive. 
 
 21 
 
Front No. 15 
 
 A corner front which aifords an unusual dis¬ 
 play for merchandise of any kind. Height of 
 bulkhead regulated by nature of material to be 
 displayed. 
 
 22 
 
Front No. 16 
 
 Another very modern design, this one especially intended for jewelry, art shops and candy. 
 Small frontage—often not over 15 feet—can be made to produce excellent results by this 
 method. A fine looking front. 
 
 f 
 
 i 
 
 23 
 
 
A strictly modern arched front, both beautiful and practical. Affords opportunity to dis¬ 
 play a good deal of merchandise and lends itself to attractive design. It leads the onlooker to 
 the door and into your store. 
 
 W. P. DUNN COMPANY 
 PRINTERS