Digitized by the Internet Archive in 2020 with funding from Columbia University Libraries https://archive.org/details/paintmedicineoffOOgeod O I so many years ago, the use of paint was largely con¬ fined in its application to the exterior of buildings. The impossibility of painting interior walls in an economical manner with the older kinds of paint, such as carbonate of lead mixed with turpentine, and water paints, made it necessary to leave the walls in their original new, un¬ attractive form, and discoloration, dampness and decay often followed in rapid order, thus disfiguring and making insanitary such interiors. Wet her ill's Reflectoflat vs. Defects in Wall Paper Practical Decorations with Wetherill's Reflectoflat The interiors of large buildings, such as Office Buildings, Hotels, Hospitals, Schools, however, present vast areas of wall space which condi¬ tions demand should be made attractive and sanitary. Their decoration calls for the use of soft-tone colors of the oil type that will be wash¬ able, durable and inexpensive. The purpose of paint is to add beauty and economy, and the many times more important factor: HEALTH. Wall paper will probably always be used. Nevertheless, wall papers have many defects. They cannot be washed or fumigated. Their absorbent surface, together with the paste and glue used in their application, furnishes a rest¬ ing and breeding place for bacteria. All of the defects of old-fashioned painting methods and wall papering are overcome by the use of JVetherill's Reflectoflat, the Sanitary Flat Wall Finish. Paint manufacturers as well as painters have realized for years that something must be done in the way of practical decoration—decoration that need not be coated or glazed in with flat¬ tened varnishes and flattened oils to make them sanitary, and growing out of the experiments of the paint chemists, Lithopone, a pigment with great density and hardness, came into use. The vehicles at first were faulty. With its great cov¬ ering value, it was applied on new walls over the old-fashioned varnish or glue sizes; crazed, checked and peeled off. Stippled, Tiffany and Mottled Effects with W etherilV s Ref lecto flat After peeling, all of this great expanse of wall must be cleaned down, and then done over. This was such a great expense that a great many own¬ ers and painters refused to use the materials that the manufacturers were making, but like every¬ thing else in this advanced age, men have worked on and on until today we have walls being done with WetherilVs Reflectoflat, the Sanitary Flat Wall Finish; these walls done in plain, soft mural tones, or stippled to the soft mat finishes; worked out in the “Tiffany” and mottled effects; giving the attractive and vary¬ ing designs in which the highest priced wall papers are obtainable. This alone has led to the great popularity of WetherilVs Reflectoflat. Wetherill s Reflectoflat Washable and Waterproof The architect, in his designing or his working- out of the best possible result, gives thought to wall paper or textiles in his decorative scheme, but thinks first of restful surroundings and the non-reflective mat surface which WetherilVs Reflectoflat will produce. He also has made himself thoroughly ac¬ quainted with the non-poisonous pigments — Lithopone and Oxide of Zinc that are ground in a treated oil—which gives him a flat, water¬ proof and washable surface. Treatment of Freshly LaidWalls Before an Application of WetherilV s Ref lecto flat There have been, and always will be, complaints that point toward fading of high colors when applied to freshly laid walls. The alkali and lime present in the walls is a subject which be¬ comes reactive in the presence of moisture, and under such conditions becomes destructive. This defect, however, has been overcome when the specifications which we give in this booklet are used in the treatment of walls and the application of the paint. Fibro us Wall Boards Made Sanitary with Wetherill's Ref lecto flat Fibrous Wall Boards and Wall Boards of dif¬ ferent makes have become very popular, and have had a wide application for interior walls of some very beautiful homes and for homes of the bungalow and cottage type. These Wall Boards are also used for office par¬ titions and in panel construction. They are hard pressed, and have an absorbtive surface which is well adapted to receive paint, and IVetherill’s Reflectoflat has been found, after exhaustive tests, to be most suitable for its decoration. The moisture resistant film produced with Wetherill’s Reflectoflat makes the surface of these Wall Boards highly sanitary and durable. Wall Boards should never be papered, as wall¬ paper causes decomposition, glues or starch in the binders of the paste gather dampness, giving off objectionable odors, and prove a resting place for germs. The production by Geo. D. IFetherill & Com¬ pany, Inc., of Reflectoflat, the Sanitary Flat Wall Finish, has started in many communities Wetherill's Reflectoflat in the School Room Vision and Disposition Benefitted by W etherilV s Reflectoflat the removal of wall paper from the homes, and the redecorating in this up-to-date and sanitary way. The proper decoration for the interior of School Buildings should receive the most earnest con¬ sideration of every School Board in our coun¬ try. The greater sanitary conditions obtained by the application to School Room walls and ceilings of thoroughly hygienic coatings are of vital importance to everyone concerned. Pupils confined in schools the walls of which are cov¬ ered with insanitary wall coatings, are subjected to an atmosphere which may be both disagree¬ able and poisonous. In all of the larger cities, the examination of the eyes of public school children, and the lighting from wall painting, are now receiving universal attention. The yellowish colors will have a ten¬ dency to increase the capacity for work among pupils, and exhaustive tests have been made showing that pupils become light-hearted and happy, but where walls have too much of the yellow tinge, it inclines them to be mischievous and tricky. The results of blue are placidity, seriousness and quietness. Greens show more- beneficial results than any of the other colors, giving, as they do, capacity for work and care in the execution of it, and they always maintain the vitality of the subject. Walls that are coated with IVetherilVs Reflecto¬ flat and left in the Flat, have the greatest amount of light refraction. They are easier on the eye, and are washable. Wetherill's Reflectoflat a Necessary Precaution on Factory Walls We have covered office buildings, hotels, and schools, and yet the most important from a matter of health to the greatest number are the walls and ceilings of our factory buildings. Walls that are left in the rough soon collect all of the loose particles floating in the air; these particles become saturated with grease and are germ breeders. Walls that are coated with kal- somine and cold-water paints are also breeding places for germs. A great many owners and architects prefer the gloss and semi-gloss effects. Where these are desired, Wetherill’s Reflectogloss, the compan¬ ion paint to Wetherill’s Reflectoflat, is the ideal finishing coat. We show a page from Factory, the “Magazine of Management.” This article dwells on Wall Treatment that is absolutely correct. It takes in all that is in the range of vision. We would criticise this article in one way only, and that is that the workmen at the machines would be better workmen were the machines painted and enameled in white. We also show illustrations with their captions, giving credit to architects, builders and paint¬ ers, and they are so diversified that it is at once understood that there is no interior on which Wetherill’s Reflectoflat should not be used. Its sanitary properties as well as its beauty make it truly the “ Preventive Medicine of the Future.” The specifications that we include in this book are made up to cover all classes of work, and where followed, perfect results will always be obtained. Specifications — WetherilUs Reflectoflat T HE old method of wall sizing' with glues and cheap varnishes is a poor one. It always tends to checking and cracking of the finished surface. On new walls, either lime, cement or sand finished, where it is desired that decorations be completed at once, a precaution that should be taken is to wash the walls thoroughly with a solution of four pounds of Zinc Sulphate Crystals (Commercial), dissolved in one gallon of water. Walls should then be allowed to dry for a period of forty-eight hours, and the following methods should be used to obtain perfect results. THE FIRST OR PRIMING COAT should be composed of one part Reflecto¬ flat and one part Reflectoflat Reducer. This coat should be brushed out well, and should be given at least twelve hours for drying. The second coat should be composed of one gallon of Reflectoflat and one quart of Reflectoflat Reducer. The third, or finishing coat, should be applied as Reflectoflat comes from the package. If it is desired to thin Reflectoflat for the finish¬ ing coat, it should be thinned only a trifle with a mixture composed of one-half Reflectoflat and one-half Turpentine. WHERE TWO-COAT WORK IS DESIRED, and in a great many cases two coats will give a perfect finish: The first coat should be one gallon of Reflectoflat and one quart of Reflectoflat Reducer. The second coat should be applied as Reflectoflat comes from the package. ON OLD WORK that has been painted, either in gloss or flat paint: The first coat should be applied as follows: To one gallon of Reflectoflat add one quart of Reflectoflat Reducer. The second coat should be applied as Reflectoflat comes from the package. ON OLD WALLS that have stood a long time without painting, directions to be followed for three-coat work are the same as for new walls, elimi¬ nating the Zinc Sulphate treatment. For two-coat work, same directions should be used as instructed above. WALLS WHERE WATER PAINTS HAVE BEEN APPLIED, should be thoroughly washed and all loose particles removed before application of Reflectoflat. FOR POINTING UP BROKEN OR CRACKED SURFACES in plaster, take equal portions of the base of Reflectoflat and Plaster Paris, mix to¬ gether and point up with a sharp-edged tool. REFLECTOFLAT will cover 200 to 250 square feet, two coats to the gallon, on plaster or brick, and on wood or wall-board 250 square feet to the gallon, two coats. ON METAL SURFACES, it will cover 300 square feet, two coats to the gallon. These figures are not exact, as covering varies with the condition of the surface, the temperature, and the brush-work of the one applying the material. HADDON HALL, ATLANTIC CITY, N. J. Leeds & Lippincott Company, Owners Rankin, Kellogg & Crane, Philadelphia, Architects; Geo. A. Fuller & Co., Builders; Chapman Decorative Company, Philadelphia, Wall Decorators New Boardwalk wing, in which there are 147 bedrooms and baths. This is the first unit of a great hotel which will eventually replace the old and so favorably known H addon Hall. Specifications for Reflectoflat application included in this book used on interior of all the walls. THE PHILADELPHIA BULLETIN BUILDING Architect, Edgar V. Seeler; Builders, Doyle & Co. Wetherill’s Reflectoflat Paint, both white and tinted, enters very largely into the interior painting of the home of Philadelphia’s foremost daily newspaper. VIEW OF COMPOSING ROOM The Bulletin Building is noted for its graceful architectural lines and spic and span appearance. Its outside walls are of white enameled terra cotta, which glistens constantly in the sunlight, and its beautiful dome makes it one of the landmarks of the City of Homes. The composing room of The Bulletin has the reputation of being one of the best in the world. Great care was taken in planning it to provide for ample ventilation and light for the compositors. The room is 100 feet wide by 147 feet deep and the ceiling is 29 feet from the floor and 35 feet from the floor in the skylight bays. In order to get the maximum light refraction the ceiling was painted with Wetherill’s Reflectoflat White. All office walls are painted with Wetherill’s Reflectoflat of a Buff Shade. IB «H SS il'I -■ . 1 ' 0 ill T] I .! ft# 11 uiufl JJ ® I iiuu i pt , i - s|| P >-*m '' ’’ | H ! "■ ~ i ST I j m f Hi" a min i MANUFACTURERS’ CLUB OF PHILADELPHIA Frank Sima & Son, Philadelphia, Decorators Wetherill’s Reflectoflat used on all interior walls. P. R. R. R. PIERS NO. 53 AND NO. 55 SOUTH M. Lipman, Division Engineer Painted by Armstrong Latta. Leased to the International Steamship Company. One coat of WetherilPs Reflectoflat applied on all interior structural work. -• 3 a ^ K rC Da », ^Ijli ^ ■!„ (( a in,n|| Biii “ as is [ 6 i,Sfii aiiujjj IJiiii agnSiiiU Uuiiuttr, filial Bin mmiiinnim ij mi si i8^88a033S&SS i 1 4 W V mm w $mmm ■ SOUTHERN OFFICE BUILDING, WASHINGTON, D. C. Controlled by the Allan E. Walker Company, Washington, D. C. View of first floor hallways redecorated with Wetherill’s Reflectoflat by their Superintendent of Painting, Thomas N. Mohler, Sr. In course of renovating the entire building Wetherill’s Reflectoflat was used on all interior walls. YOUTH’S COMPANION BUILDING, BOSTON, MASS. Densmore & Le Clear, Boston, Mass., Architects; W. K Kearns, Boston, Mass., Builder; P. Holdensen Company, Boston, Mass., Painters and Decorators The lighting of this building has been materially aided by the use of Wetherill’s Reflectoflat. It will be noticed that the lower portion of the walls and columns are properly painted with a darker shade, known as Dado, to protect the workmen’s eyes. NEW BEDFORD HOTEL. NEW BEDFORD, MASS. Interior Views Clinton & Russell, New York, Architects; Edgar Zeilian, New York, Builders; P. Holdensen Company, Boston, Mass., Painters and Decorators Interior walls of tills hotel finished with Wetherill’s Reflectollat SECOND NATIONAL BANK—INTERIOR VIEW Hogson Brothers, Architects and Builders, New York City Interior walls painted with Wetherill’s Refiectofiat UPPER VIEW—SMITH’S COLLEGE, NORTHAMPTON, MASS. LOWER VIEW—COMMERCIAL HIGH SCHOOL, NEW HAVEN, CONN. Brown & Van Beren, Architects Interior walls painted with Wetherill’s Reflectoflat SOUTHERN NEW ENGLAND TELEPHONE COMPANY, NEW HAVEN, CONN. Arthur M. Everett, Engineer for S. N. E. T. Co.; L. W. Robinson, 42 Church Street, New Haven, Conn. James E. Todd, Superintending Engineer Interior walls finished with Wetherill’s Reflectoflat • * U^JL 1 - * I ♦ ♦ HOTEL BELVEDERE, BALTIMORE, MD. Two Interior Views Built some years ago, part of it painted, and part papered. In the course of renovation Wether- ill’s Reflectoflat was used on all interior walls by the hotel’s superintending painter. UPPER VIEW—NEW HAVEN HOSPITAL, NEW HAVEN, CONN. Interior walls finished with Wetherill’s Reflectofiat LOWER VIEW—GRACE HOSPITAL, NEW HAVEN, CONN. Chas. Scranton Pai.mer, New Haven, Conn., Architect Interior walls finished with Wetherill’s Reflectofiat GROUP OF SCHOOL BUILDINGS IN NEW HAVEN, CONN. Built some years ago, but have Deen redecorated, made wholesome, clean and beautiful with Wetherill’s Reflectoflat. BERGER BROTHERS CORSET FACTORY, NEW HAVEN, CONN. Ridgeley Larkin, New Haven, Conn., Architect Built by the Owner—Day Work Two coats of paint applied-—first coat, Wetherill’s Reflectoflat; second coat, Wetherill’s Reflectogloss. View of the Company Dining Room, where absolute cleanliness is at all times desired. Our Own Press . ■ - 4 - -■ -■ iSisiil 2 S®”f £kS ■|-! 4 - v t JON A % M; m ps m R-^V .-*» 5 >.M £s|£ 7 *\?* Ami > WL>~T'wa^ ':/.<■ •. ..... » ^fv UT v . • '.' v - v ' *> - iMfc jfc ••'*«»■•& i$!r* jKbSir ''—> -«■ \ • . ■*' a ■ * .. ■- s *>2 _ _ 111 * i -'111 i a j rL • u-*?/ sfa£ i- V Pm v*;. ’i *#> .. v-t-j -> £ . n-' vK^ $&■ ■■’•■• •<’■ /v* «* * 2 i«a» a--/ %<■/* f s s.: nAwB&S-’** | .v %f 222 ', V >v -jSpfl .r; . 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