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Tobacco Habit 
 Easily Conquered 
 
 How to Do It Agreeably 
 and Without Drugs 
 
 With Appendix: "Tobacco, the Destroyer" 
 M.^^ AC LEVY 
 
 Author of **Bac^ to Life* and **The Mac Levy System of 
 
 Dumbbell Training." Compiler of Special Courses 
 
 in Physical Culture for Numerous Institutions. 
 
 Expert in Physical Efficiency, 
 
 New York 
 
 ALBRO SOCIETY, Inc. 
 
 181 Lexington Avenue 
 
Ml 2. 
 
 Copyrighted, 1916 
 
 ALBRO SOCIETY, Inc. 
 
 New York City 
 
 All rights reserved, including that of translation into foreign 
 languages, including the Scandinavian. 
 
 THREE HUNDRED YEARS AGO 
 "A custom loathsome to the eye, hateful to the nose, harmful to 
 the brain, dangerous to the lungs, and in the black stinking fume 
 thereof nearest resembling the horrible Stygian smoke of the pit that 
 is bottomless." — James I, King of Great Britain, A. D. l6l6, in his 
 "Counterblaste" on tobacco. 
 
FOREWORD 
 
 This book is humble in makeup, but big — 
 mighty big — with purpose. It teaches self-mastery 
 and health regeneration by that much misunder- 
 stood, greatly maligned but supremely important 
 personage — YOURSELF. It tells you in plain, 
 blunt, homely language how the addiction to 
 tobacco in any form can be conquered in one- 
 self by oneself. It tells how to do this without 
 the use of drugs or loss of time. It shows that 
 this end can be easily accomplished within a brief 
 period. 
 
 A man who has had a great amount of first- 
 hand contact with the woes of excessive tobacco 
 users, and who not only comprehends the subject 
 but is keenly sympathetic with every person who 
 needs to escape from the thraldom of nicotine, has 
 written this book. He dedicates it to all serious 
 readers — to those who gain inspiration from its 
 contents, and those who gain content through its 
 inspiration. 
 
 There are twenty Dictums. All can be easily 
 understood and followed. To the person who is 
 in earnest this book should prove worth its weight 
 in gold very many times, for it means higher vigor. 
 
greater efficiency, keener satisfaction and longer 
 life. More than that, it will broaden human 
 interest and develop character; it will place that 
 priceless treasure HEALTH on a rock-ribbed 
 foundation and keep it there so long as the reader 
 minds his **p*s and q*s,** and heeds the Dictums, 
 here laid down, with intelligent interest. 
 
 The author's thanks have already been tendered 
 to the prominent medical men, sociologists and 
 others who have aided him in perfecting what is 
 here offered for the first time, inside or outside 
 the realm of therapeutic literature — a practical, 
 efficacious method for conquering the tobacco 
 habit by natural means. 
 
 MAC LEVY. 
 
CONTENTS 
 
 Introductory: page 
 
 Foreword • 3 
 
 Why I Wrote This Book 7 
 
 How to Proceed 13 
 
 DiCTUMS: 
 
 I. Determination *4 
 
 II. When to Quit Tobacco 25 
 
 III. Sipping and Mastication 27 
 
 IV. Discretionary Diet 32 
 
 V. Drinking Between Meals 35 
 
 VI. Breathing 40 
 
 VII. Perspiration 42 
 
 VIII. Exercise 45 
 
 IX. Elimination 51 
 
 X. Mental Control 54 
 
 XL Regular Hours 58 
 
 XII. The Eyes 62 
 
 XIII. Personality 65 
 
 XIV. Tranquillity 67 
 
 XV. Discontinuance of Tobacco 71 
 
 XVI. Stimulant and Sedative 75 
 
 XVII. Substitutes for Tobacco 77 
 
 XVIII. Sleep 83 
 
 XIX. Confidence 88 
 
 XX, Recreation 90 
 
CONTENTS— Continued 
 
 Miscellaneous: pace 
 
 The Dictum of Dictums 93 
 
 To Women Who Are Addicted 97 
 
 A Talk to the Boy Who Smokes 102 
 
 Looking Backward 1 08 
 
 Appendix 115 
 
 Tobacco: The Destroyer 117 
 
 Tobacco Is a Poison 118 
 
 The Tobacco Habit Kills 120 
 
 Tobacco Causes Insanity 1 22 
 
 Tobacco Causes Cancer 124 
 
 Tobacco Causes Deafness 125 
 
 Tobacco Causes Blindness 126 
 
 Tobacco Poisons the Entire System 129 
 
 Tobacco Is Never Harmless 131 
 
 Tobacco Causes Heart Failure, Hardening of the Arteries, 
 Loss of Memory, Epilepsy, Paralysis, Genital Weakness 
 
 and Apoplexy 1 32 
 
 Tobacco Reduces Efficiency 135 
 
 Tobacco Poisons Non-users 137 
 
 Tobacco Does Injury at All Ages 142 
 
 The Enormous Cost of Tobacco Indulgence 143 
 
 Are There Any Tobacco Benefits? 146 
 
 Bibliography 149 
 
 Special Announcement 153 
 
 Memoranda 1 54 
 
WHY I WROTE THIS BOOK 
 
 This book just **had to come.*' My conscience 
 wouldn't allow me to put off writing it any longer. 
 
 For many years I have trained men. My expe- 
 rience has been chiefly with the intelligent class; 
 those who do — or at least aspire to do — things 
 worth while. 1 have studied men, their good 
 qualities and failings, very closely. In fact, my 
 acquaintanceship with a man frequently brings me 
 into more intimate touch with him than any other 
 person can be. In the course of being brought 
 "back to life** he has opportunities to think and 
 converse about conditions which he cannot bring 
 himself to discuss with his medical adviser, and 
 which he feels reluctant to admit even to the 
 closest members of his family. 
 
 There are several standard works which deal 
 with the injuriousness of tobacco. Nearly all 
 school physiology books warn against it; medical 
 men — although in many cases themselves users — 
 generally concede that tobacco is a poison to be 
 seriously feared. 
 
 Thus, and in numerous other ways, I have come 
 to learn of the havoc that can be created by 
 
 Page seven 
 
tobacco when used to excess. It is a terrible enemy 
 to mankind under such circumstances. 
 
 So I deal here with the man — or woman — ^who 
 has found by experience that indulgence in tobacco 
 is seriously harmful to health and efficiency. That 
 there are legions — ^yes, vast armies— —of such indi- 
 viduals is widely recognized by those who have 
 investigated this all-important subject. 
 
 The insane asylums hold many victims who owe 
 their condition primarily to tobacco. The annals 
 of the medical fraternity throughout the world 
 abound in cases of shattered nerves, heart failure, 
 stomach disorders, skin diseases, throat ailments, 
 blindness, blood poisoning, nervous prostration, 
 neurasthenia, tuberculosis, cancer, weakened intel- 
 lect, insanity and numerous other maladies directly 
 or indirectly traceable to the use of tobacco. 
 
 Details aplenty are given in the latter part of 
 this book. 
 
 Tobacco is used in five different forms — ciga- 
 rette, snuff, chewing tobacco, pipe and cigar. I 
 rate their degree of harmfulness to the individual 
 in the order named. 
 
 Without discussing ultra-scientific reasons pro 
 and con bearing on the fact, it is generally 
 accepted that the average cigarette user consumes 
 more nicotine than any other tobacco addict. 
 One who inhales the smoke is a deeper addict than 
 one who doesn't, but both are *'in the trenches.** 
 
 Snuff and chewing tobacco come next, because 
 those who indulge in them must have the effect of 
 drugging the naturally sensitive nerves of the nose. 
 
 Page eight 
 
mouth or throat. As evidence of this, the snufF 
 user has an impaired sense of smell, while the 
 tobacco chewer can only taste something that is 
 hot, peppery or frozen. 
 
 The pipe and cigar users follow next in order, 
 and are about on a parity. 
 
 There is a kind of devil's balance between one 
 form of tobacco use and any other. 
 
 Considering the smoking of tobacco, as distin- 
 guished from chewing and snuffing, I have already 
 indicated the chief reason why cigarettes work 
 deeper injury than pipe or cigar; for addicts of 
 either of the latter rarely inhale, while cigarette 
 fiends draw the poison directly down into their 
 lungs. 
 
 Aside from this fact, chewing and snuffing take 
 the vicious lead by reason of the nicotine being 
 thus absorbed into the human system through 
 direct contact with the membrane linings of nose 
 and mouth. 
 
 But that does not mean that smokers have any 
 ground for special satisfaction. The same process 
 of nicotine absorption by direct contact operates, 
 as the cigar, cigarette or old pipe or cigar holder 
 is held between the lips; but there is a more 
 important condition still to consider. When the 
 tobacco burns (scientists admit that a small part 
 of the nicotine is burned up, but likewise prove 
 that plenty of it is left for the "benefit" of the 
 dear smoker), the burning of the various sub- 
 stances composing tobacco creates new poisons 
 in the form of gases — which you see as tobacco 
 
 Page nine 
 
smoke. These poisons have been isolated by scien- 
 tific analysis and identified, and are as follows: 
 Pyridine^ picolme, lutadine, paroline, coridinet rubidine 
 and irridine. Ammonia is one of the milder irritants 
 liberated in tobacco smoke. Another ingredient 
 is that very fume which kills the suicide who turns 
 on the illuminating gas in his closed room, namely, 
 carbon monoxide. The most interesting tidbit of all 
 which I can authoritatively offer my readers in this 
 connection is the news that tobacco smoke also 
 contains the deadliest of all poisons — to which 
 nicotine itself yields precedence. Don't be startled 
 — I refer to no less mortal a poison than prussic acid. 
 
 The moral is, firstly — that while chewers and 
 snuffers get more nicotine into their systems, 
 smokers are "compensated" with a host of other 
 poisons; and secondly — that certain brands of 
 tobacco containing a comparatively low percentage 
 of nicotine may be all the more harmful because 
 of the many added toxins which arise. The 
 conclusion leaves little room for choice. It's a 
 case of "six of one and half a dozen of the 
 other.** The use of tobacco, even moderately, is 
 always harmful to the users. 
 
 Nicotine — the most active drug in tobacco— is 
 insidiously powerful. It gains a peculiar hold upon 
 its victim, often stronger than alcohol; for while 
 an alcoholic can in many cases go along cheer- 
 fully for a considerable period without having any 
 desire for an intoxicating beverage, the man who 
 has an unconquered tobacco habit must constantly 
 have his poison in some form, or suffer. 
 
 Page ten 
 
Heroically to go without one's favorite form of 
 tobacco for a brief period doesn't amount to much 
 if the craving exists and continually aggravates. 
 This is a cardinal truth which the reader must 
 grasp and hold — always. It is not the indulgence 
 in an appetite that the remedial suggestions here 
 offered aim to root out, but the appetite itself. 
 To keep away from tobacco voluntarily, but 
 reluctandy, as a child is schooled to keep away 
 from his beloved jam pantry, means little. But 
 to turn one's back on the habit determinedly, 
 joyously, enthusiastically, for the sheer spontaneous 
 pleasure of the step — is everything. 
 
 A sailor on a long voyage does not bother his 
 head over the lack of grog, but will pine for a 
 regular supply of tobacco. Men in prison quickly 
 become accustomed to doing without alcohol, but 
 they simply must have their tobacco. 
 
 There's one thing which must be done by the 
 person who wants to become freed from the 
 shackles of the tobacco habit. He must conquer it so 
 completely that he will afterward have no more 
 hankering for tobacco than for fried crow. 
 
 In this volume I tell how to do it. My pre- 
 scriptions are not those of the medical man — I am 
 not a physician and do not dispense drugs. Nor 
 should this book take the place of medical atten- 
 tion. As a matter of fact, however, numerous 
 members of the medical fraternity, including some 
 of the foremost, have come to me in their own 
 behalf, and many have sent their patients to my 
 
 Page eleven 
 
health farm for the main purpose of assuring a 
 complete riddance of the tobacco addiction. 
 
 But it isn't possible for every man who is 
 excessively smoking, chewing or snuff-taking to 
 come to me. Therefore, through the medium of 
 this book, I have come to him with the general 
 system so advantageously followed upon **The 
 Farm," my country place, where health and cheer- 
 fulness are the watchwords. 
 
 My system is harmless, there is no risk involved 
 in following it, no loss of time, no expenditure of 
 money, no strain upon the will, no mystery, no 
 drugs, no fads and no inconvenience. 
 
 The time required need not be long. I ask that 
 there be no quitting of the use of tobacco for two 
 weeks. The craving disappears very soon there- 
 after in the majority of cases. Some report it as 
 instantly going. Others lose all desire within a 
 few days. Still others have occasional hankerings 
 during a month. Few, indeed, are troubled 
 beyond that period. The health is invariably 
 improved. Efficiency mounts high. 
 
 The underlying principle is NATURE. I show 
 how it is to be properly applied to achieve the 
 desired victory gracefully, cheerfully, delightfully 
 and lastingly. 
 
 THE AUTHOR. 
 
 Page twelve 
 
HOW TO PROCEED 
 
 Each Dictum is a chapter by itself. The rule 
 appears at the head, enclosed in a border. The 
 text that follows is an explanation which makes 
 the purpose of the Dictum clear. 
 
 Read all the Dictums, except XV., and put them 
 into practice simultaneously. 
 
 This will be easy to do. 
 
 After two weeks, simply substitute Dictum XV. 
 for Dictum II. and keep on until all desire for 
 tobacco has left you. 
 
 After you no longer have any craving for 
 tobacco, my belief is you will find the Dictums so 
 beneficial that you will decide to continue following 
 most of them. If so, this book will have attained 
 an object far broader than that for which you are 
 now stud3ring it. 
 
 For your own interest keep this book handy 
 and follow every detail faithfully. You can posi- 
 tively succeed if you persevere. If you are a 
 quitter you will secretly despise yourself. The 
 enjoyment of victory and all its advantages will 
 be so great that you must determine to win — ^which 
 means that your success is already virtually won. 
 
 Page thirteen 
 
DICTUM I. 
 
 Having decided to quit tobacco, keep 
 your thoughts upon the grand benefit soon 
 to come, and do not allow yourself to be 
 dissuaded from your purpose. 
 
 Greetings and congratulations to you upon hav- 
 ing reached this stage. You are facing one of the 
 most important epochs of your life. You like to 
 conquer difficulties. You have done so in the past. 
 Now you are ready for another victory. You 
 will win it, too. 
 
 You have often prided yourself upon what you 
 are able to do. You have accomplished things in 
 the course of your career that perhaps no one 
 else could have done so well; but, despite your 
 fine capabilities, you have overlooked one thing. 
 
 A little *' joker'* in your life has been grinning 
 at you all the time. It has held you in its power. 
 With all your inherent abilities you have been 
 unable to rout this subtle rascal out. 
 
 **Behold your fine career!*' sneers the imp. 
 "You may have done wonders, but you have never 
 been able to shake me; I have played havoc with 
 you; I am bound to make more trouble. The 
 longer I hold my grip on you the more strongly 
 
 Page fourteen 
 
will the mischief work. I know where to attack 
 man in his weakest spots. I have shortened 
 countless careers through snufHng out the vital 
 light. I have my fangs fastened deep into you,** 
 
 In this spirit of sardonic raillery the evil genius. 
 Demon Nicotine, has been proclsuming his triumph 
 over you. Tobacco is one of those insidious so- 
 called luxuries which you have tolerated because 
 you did not realize how much harm it was really 
 doing to your system, and because you didn't know 
 just how to get rid of the addiction. 
 
 Not until you found that tobacco was the cause 
 of your continued irritability, or when your digest- 
 ive organism gave you serious trouble, or when 
 the doctor said he couldn't tell just then whether 
 tobacco had given you an out-and-out cancer, or 
 when your heart gave you significant warnings, or 
 when you couldn't sleep right, or when you found 
 your eyesight failing through amaurosis, did you 
 waken to the need of doing something. 
 
 Does this book find you in that predicament? 
 
 Or maybe you have realized how the use of 
 tobacco is lessening your efficiency to such an 
 extent that your memory is defective; you cannot 
 think as quickly as you used to, or you lack the 
 power of concentration, or you are melancholic, 
 or you are easily upset. 
 
 Is that your difficulty? 
 
 Or, it may be, while you are not thoroughly 
 enslaved by the tobacco habit, and you do not 
 suffer from any disorder obviously traceable to it, 
 that you have reached the common-sense conclu- 
 
 Page fifteen 
 
sion, based upon your observations and logical 
 inductions, that it is better for you not to use 
 tobacco. 
 
 Greetings and congratulations if such is your 
 fixed resolve! 
 
 Your will power, strong as it is, cannot Hght 
 off tobacco addiction, or any other for that matter, 
 by merely demanding that it vanish. You know 
 that this evil genius will not make his exit so easily. 
 Rome wasn*t built in a day. Ills, begotten of 
 habit and rooted in the system, do not disappear 
 "by request.*' Remember how your will weak- 
 ened when you tried to extirpate Demon Nicotine 
 that way. He laughed and you yielded to the 
 craving. He beckoned and you weakly followed. 
 You punished yourself by straining your will power 
 alone, and in the end Tobacco punished you 
 more by resuming his sway over you. That is the 
 Alpha and Omega of almost every addict who 
 fights this habit with the obsolete shrapnel of will 
 alone, instead of with the modern explosive shell 
 of sane living, plus the specific Dictums here 
 outlined, or some other sensible method. 
 
 As you read this book you will learn that the 
 habit is blotted out not by a sanatorium formula, 
 but by rational, scientific, little-by-little self-treat- 
 ment. If you have been employing the services 
 of a physician, show him this book. 
 
 You want to know now how to get the effects 
 of tobacco poison out of your whole body, physic- 
 ally and mentally. You don't want to suffer tor- 
 tures needlessly. The abrupt, unscientific and cruel 
 
 Page sixteen 
 
method of deliberately stopping the use of tobacco 
 without giving your vital organs compensating 
 relief isn*t comparable to the mild and scientific 
 way which I am showing you. 
 
 Having convinced yourself of the fallacy of 
 trying to quit by merely exercising your will power, 
 you are wondering rvh^ it is that you cannot simply 
 wish the craving out of your system. The trouble 
 has been that you do not understand the etiology, 
 pathology, psychology and treatment of that branch 
 of drug addiction (yes, that's what you have) which 
 embraces the tobacco habit. This is no fault of 
 yours and there is no reason why you should go 
 into that deep study now, but a brief explanation 
 in plain language will not be amiss. 
 
 Don't lose confidence in yourself; don*t blame 
 yourself causelessly if in the past you have endeav- 
 ored to "cut out'* tobacco and failed; or if you 
 know or imagine that you would not be able to 
 quit the habit merely by * 'willing" it so. 
 
 Moreover, if you have attempted to cure your- 
 self with your physician's prescriptions or proprie- 
 tary remedies, or through sanatorium treatment, 
 and did not succeed, don't blame anybody unless 
 your own guilty conscience impels you to reproach 
 yourself for not having followed directions faith- 
 fully. Too many physicians are censured because 
 they fail to effect cures in specific cases, when 
 they might have done so if their patients had been 
 square with themselves. 
 
 Whether this is the case with you or not, begin 
 again. Remain cheerily undaunted. No unre- 
 
 Page seventeen 
 
coverable ground has been lost. What is past is 
 past. You are harboring no feelings of resent- 
 ment against anybody. Your experience has been 
 instructive, illuminating. It has taught you some- 
 thing. You are now dealing fairly with the subject 
 and with yourself. 
 
 The general course of tobacco invasion may be 
 described as twofold. 
 
 In the first place, the poisons march right into 
 your system by absorption, by osmotic pressure, 
 by filtration — call it what you will. The process 
 consists of * 'Nicotine and Company** pushing into 
 and through the mucous surfaces, infinitely more 
 sensitive than our porous skin, and which line the 
 nose, throat, ear chambers, lungs, digestive pas- 
 sages and other organs of the body, including the 
 visible as well as the microscopic nerve fibres. 
 These continuous membranes, constantly covering 
 themselves with special moisture (e. g., saliva), 
 become irritated and dried-up. The nerves in 
 their sheaths become contracted and shrivelled. 
 They feel "frazzled.** 
 
 In the second place, the assault of the tobacco 
 poisons on the user consists of — don't be shocked 
 — asphyxiation. 
 
 Stop and think. What really happens when a 
 man drowns, or is hanged, or is choked by the 
 smoke of a consuming conflagration, or succumbs 
 to an overdose of chloroform? 
 
 When you breathe you take oxygen into your 
 lungs; and through the subdivisions of the lungs, 
 which connect by many minute channels (capil- 
 
 Page eighteen 
 
laries) with the blood, the oxygen is given to the 
 red corpuscles waiting for that oxygen, just as a 
 steam engine waits for its necessary draft of air. 
 You don't consciously feel it, but it is these blood 
 corpuscles which do the * 'thirsting for air,** the 
 important part of the air being the oxygen. 
 
 And when you expel a breath you are throwing 
 off something which is more or less impure — that 
 is, by reverse process the lungs have gathered up 
 the consumed oxygen (now carbon dioxide), or 
 waste, out of the blood, and are eliminating it. 
 
 Physical life consists of taking in food and 
 oxygen, creating waste, removing that waste and 
 again taking in food and oxygen. 
 
 Now then, asphyxiation meeuis that the blood 
 corpuscles are filled with some foreign substance 
 (some poison that may have been taken in, or an 
 accumulation of waste that cannot be thrown out), 
 and are thus deprived of the oxygen they must 
 have. 
 
 The smoker takes in the very substance which 
 normally he throws out (carbon dioxide as well 
 as nicotine) and the many other poisons already 
 enumerated. The chewer (or snuffer) takes in the 
 nicotine and certain other poisons even more 
 directly than through the lungs. As soon as these 
 toxins (poisons) reach the red corpuscles the 
 latter are choked, they cannot any longer take up 
 sufficient oxygen and are unable to feed the tissues, 
 among them the nerves. 
 
 Thede two general processes — firstly, attacking 
 the mucous-membrane system; secondly, starving 
 
 Page nineteen 
 
the tissues of the body and shutting out the oxygen, 
 both processes scientifically demonstrable — tend to 
 undermine the whole human machine. In fact, 
 there is hardly a malady which is not traceable to 
 them or aggravated by them. On the nerves 
 they particularly reflect this dual damage — firstly, 
 by contraction and a tendency to squeeze the 
 nerves into decay and petrifaction; secondly, by 
 cutting off nutrition from the nerves, causing them 
 to lose function and die. 
 
 And as the nerves weaken the power of will 
 weakens with them. 
 
 So we come at last to the question of will power. 
 What is will power, friend? Nothing more or less 
 than the ability to translate an inward feeling into 
 action, regardless of any physical impediment. 
 Will power is a mental force that sets your better 
 impulse on fire. It's the naked truth breaking 
 through the shell. Scientifically, such power is the 
 living expression of a nervous system that is "on 
 the job." Your brain is a bundle of nerves, with 
 fibrous ramifications coursing down the spine and 
 through the body. So you see you are your nerves. 
 If your nerves are sick your will power is sick. 
 You are sick. 
 
 You cannot help yourself — not until you adopt 
 certain means to bring your body, including the 
 nervous system, back to health. And you are 
 going to do it now by Nature's way. 
 
 You can implicitly follow the rules given herein 
 with a feeling of perfect safety and confidence 
 from the outset, and the habit should be overcome 
 
 Page twenty 
 
just as effectually as an infant is weaned from the 
 baby bottle. There is nothing that involves the 
 use of habit-forming or other drastic drugs. 
 
 Not even need you say **good-by** to the poison- 
 ous tobacco until you are reasonably ready for it 
 to leave. You need not be physically inconven- 
 ienced or even mentally disturbed. 
 
 The expense is practically less than nothing 
 because the cost of this book is but a trifle when 
 compared with the amount you spend for tobacco. 
 Nor need you lose any time. 
 
 The first requisite is that you adjust your mind 
 to that condition which makes you view with 
 pleasurable expectation and relief the prospect of 
 being absolutely free from the thraldom of 
 nicotine. 
 
 Have no misconceptions. You will not be sub- 
 mitting yourself to any hard task. You are not 
 going to suffer anything like what you voluntarily 
 tolerate when, for example, you resign yourself to 
 the dentist's chair, or other ordeals which have 
 caused you physical or mental pain. 
 
 The self-treatment method here outlined for the 
 riddance of the tobacco habit is in no sense an 
 infliction. On the contrary, it is an agreeable 
 diversion, the merits of which will reveal them- 
 selves from day to day. 
 
 Now that you have decided to stop committing 
 slow suicide, do not permit yourself to entertain 
 any thoughts of wavering. That would be moral 
 cowardice. Tobacco remains a tempter while you 
 are saturated with the effects of nicotine and in- 
 
 Page twenty-one 
 
different to your own welfare, but the promise of 
 new health, springing from your better self while 
 the tobacco craving is being eliminated, is such a 
 greater inspiration that your face should beam with 
 rapture over the mere thought of it. 
 
 Now is the time for you easily to prove yourself 
 a hero and ever after be proud of it. Self-respect 
 is a wonderfully beautiful possession. 
 
 If you are a backslider you are bound to pay 
 the penalty. 
 
 Follow the precept of Emerson: * 'Hitch your 
 wagon to a star.** 
 
 Let the unshakeable resolve to conquer a habit 
 that debilitates and destroys be your star; let this 
 book be the compass that guides to that star I 
 
 Having become impressed with the duty to your 
 physical and mental well-being, as well as to those 
 near and dear, you will not be influenced against 
 your nobler self by some deluded friend, who, poor 
 fellow, too enervated by nicotine even to wish to 
 escape, and fearsome of losing you as a fellow 
 victim, beseeches you earnestly *'to smoke once 
 more, old chap, just once more.** Misery may 
 love company, but you — stand pat. 
 
 Simply smile when friends, mildly surprised at 
 your refusing to use tobacco and secretly envious 
 of your self-control, greet you with jocular or inane 
 remarks. Let them wax facetious, while YOU wax 
 robust, healthy, clear-eyed, fit. You will be proud 
 of yourself to withstand these minor temptations. 
 Right-minded people will think much better of 
 you once you regain your old-time physical health. 
 
 Page twenty -two 
 
You will diffuse the good thereof among friends 
 and kin and business associates; all your world will 
 be sunnier because vibrant, red-blooded health is 
 again in the saddle. 
 
 It is all a mistake to imagine that for sociability's 
 sake you must smoke, chew or snuff tobacco if you 
 happen to be with others who are doing so. A 
 lover of his fellows is not necessarily an enemy of 
 himself. Nicotine is not the hall-mark of com- 
 radeship. In a short time it will be as simple a 
 detail in your life's routine to decline a proffered 
 cigar or cigarette as it now is for you to refuse 
 other invitations that are unacceptable. 
 
 On the other hand, one need not be a Pharisee 
 on the subject. You are not divinely enjoined to 
 shun those of your fellow men who are tobacco 
 users. Self-redemption, like charity, begins at 
 home. If you mend your fences, only that and 
 nothing more, you will be doing a manly man's 
 work. 
 
 You are a man of brains, you have high aspira- 
 tions — that you are studying these lines is evidence 
 per se of that fact, and it is not incumbent that you 
 play the social hermit and stand aloof from tobacco 
 users for fear of being lured from your ONE 
 GRAND PURPOSE. 
 
 It is wise, however, for the present, that you 
 do not sit through long sessions of a * 'smoking 
 committee,'* for if you do you are bound to 
 impregnate body as well as clothing with nicotine, 
 and so retard your health progress in no small 
 measure. 
 
 Page twenty-three 
 
Be faithful to the simple precepts of the Mac 
 Levy System, keeping in mind the text of the 
 Dictum at the head of each chapter, and you will 
 positively attain a much higher standard of effi- 
 ciency combined with a superior appreciation of 
 the true pleasures of life. 
 
 Selahl 
 
 Page twenty-four 
 
DICTUM II. 
 
 Continue with tobacco as usual for 
 two weeks. 
 
 Do not undertake to quit using tobacco imme- 
 diately. Two weeks of preparation are necessary. 
 You may consume it in the same quantity and 
 strength you have been accustomed to. If you feel 
 that you are making such progress that you can 
 cease the use of tobacco before the fixed time, do 
 not stop completely — reduce the quantity if so 
 inclined, but do not stop altogether. If you should 
 feel the genuine need of extending the preparatory 
 period, you may do so. In the case of your being 
 aged or weak, an extension may be desirable. 
 You are the one who can judge this. Presuming 
 you haven't otherwise any reason to consult a 
 physician at this time, don't worry a moment about 
 your heart, liver or any other part of your organism 
 if you are faithfully following the Dictums, and 
 provided you do not unreasonably postpone the 
 innovation of Dictum XV. 
 
 You are about to adopt some specific rules of 
 living that will prepare your system for a very 
 much easier victory than could be gained if you 
 were to stop to-day. So take no chances. Be 
 
 Page twenty- five 
 
guided by one who knows. In this case you will 
 do better to adopt "the course of least resistance." 
 
 In adopting the various new rules, there might 
 be a slight reaction during the first day or two, 
 although this is scarcely probable. After a couple 
 of days, however, the improvement in your condi- 
 tion should be noticeable daily — almost from hour 
 to hour. 
 
 Again I tell you that fidelity to the Dictums 
 is absolutely requisite. If you ignore them, or 
 merely follow them in an indifferent way, you are 
 doing double injustice. The first injustice is to 
 yourself, the second to the Mac Levy System. 
 
 That you can quit using tobacco in two weeks, 
 regardless of the length of time you have been 
 addicted to it, is a therapeutically positive cer- 
 tainty, proved in principle and in detail beyond the 
 shadow of a question. 
 
 You are therefore bound to succeed. 
 
 Selahf 
 
 Page twenty-six 
 
DICTUM III. 
 
 Sip all the liquids and other soft foods, 
 allowing them to remain for a brief period 
 in the mouth before swallowing. Chew 
 every mouthful or bite of solid or dry 
 food twenty-eight (28) times before 
 swallowing. 
 
 You will find this rule the most difficult of all, 
 because you have probably been habituated to 
 eating too quickly, and it will require close applica- 
 tion on your part to change your custom at meals. 
 
 No excuses will be allowed. If you are eating 
 in the company of others, you will lag behind 
 them in finishing courses, unless you partake of a 
 smaller portion of food — and that's just what you 
 will soon accustom yourself to doing. 
 
 Here let me say that you needn't worry a bit 
 about losing weight by eating less, according to 
 the plan here given. Better leave the table slightly 
 hungry; this false demand for something more will 
 diminish even as you are walking away from the 
 table, and in a few moments it will have dis- 
 appeared entirely. If between meals you feel a 
 craving for food, eat an apple or other piece of 
 fruit according to this Dictum. 
 
 Page twenty-seven 
 
If you are thinner than you normally should 
 be, you will gain in healthy flesh with speed and 
 certainty. If you are overstout you will reduce 
 surprisingly and get rid of unhealthy adiposity 
 simultaneously with the riddance of tobacco addic- 
 tion. These two statements may seem paradoxical, 
 but both are true. As overweight and under- 
 weight are each often the result of abnormal func- 
 tioning, the restoration of normal processes is the 
 cure for one as for the other. Your food will be 
 neither wasted nor diverted. 
 
 You will experience a remarkable benefit from 
 the voluntary curtailment of your usual quantum 
 of food. A less quantity eaten, according to this 
 rule, will nourish you much more than the larger 
 portions to which you were accustomed and which 
 you habitually consumed with needless haste. 
 
 An invaluable principle is predicated on this 
 Dictum. Its faithful observance will be not only 
 of aid to you in conquering your tobacco addic- 
 tion, but will be of lasting benefit to your general 
 health. Whole books upon the great value of 
 slow eating have been written by Horace Fletcher 
 and others. 
 
 When eating slowly you merely utilize Nature's 
 provision for insuring perfect digestion. Nature, 
 we are wisely told, imposes no penalties for obey- 
 ing her beneficent commands. If it be granted 
 that Nature is always right, the lack of equilibrium 
 and tranquillity in your digestive organism — due to 
 using tobacco — is unnatural. Nature has been 
 disobeyed. Naturally someone will pay. Follow 
 
 Page twenty-eight 
 
the Dictum and you neutralize her penalty. You 
 help remove the reproach of continued sickness. 
 
 For the sake of easy definition, what you eat 
 may be classified as wet and c/rp. Foods, such as 
 soups, ice cream, milk puddings, stewed fruit and 
 other soft edibles, come under the designation of 
 WeL Foods which obviously need chewing are 
 termed dry. 
 
 You are to start the new regimen with your next 
 meal. 
 
 Follow the rule of slowly eating wet food. 
 Ordinarily, perhaps, you have gulped spoonful 
 after spoonful of soup as quickly as you could 
 introduce it into the mouth. This is wrong. You 
 must deliberately pause between each spoonful 
 of soup, or of any other soft or liquid food, and 
 bring the action of your mouth juices upon it 
 before swallowing. 
 
 Do not drink soup or milk or bolt soft foods. 
 They require the exercise of your mouth muscles 
 and glands as much as solid foods do. Sip every 
 food liquid that has taste in it, so that your palate 
 may have the full enjojnnent. Such enjoyment 
 helps digestion. 
 
 It has been well pointed out that adult man was 
 not originally intended to take his nourishment in 
 a liquid form. Hence, all liquids having taste 
 must be treated as solids and insalivated in the 
 mouth by masticatory movements until their taste 
 is removed. Your appetite, satisfied by this infil- 
 tering operation, becomes * 'sweetly appeased, calm, 
 rested, contented and normal.** 
 
 Page twenty-nine 
 
Solid food served in your soups, such as meat, 
 noodles, barley, etc., or any other solid food which 
 requires chewing, may be considered as belonging 
 to the dry class. Teach your mouth to treat these 
 foods invariably as dry, and to chew them twenty- 
 eight times before they are swallowed. 
 
 Every mouthful of dry food is to be subjected 
 to this operation also. Chew it at least twenty- 
 eight times; more if necessary. What you swallow 
 must always be a soft pulp. 
 
 Mention has been made of healing food elements 
 to neutralize the effects of the nicotine poison, 
 which impairs the work of your stomach and intes- 
 tines. It is needful to maintain the inner man in 
 proper condition. An habituated tobacco user 
 cannot lay claim to such a certificate of health with 
 regard to his alimentary system. He has an abused 
 palate as well as an enervated stomach. Tobacco 
 has vitiated his taste by adulterating his mouth 
 juices. 
 
 The palate has been described as our dietetic 
 conscience. There are many misfit palates due to 
 a wrong dietary, but far more result from the use 
 of tobacco. Many are due to both. A tobacco 
 user's dietetic conscience has become perverted 
 through an artificial appetite for a drug, which is 
 noxious to a normal palate. 
 
 Your body tissues, till they became inoculated 
 with its poison, did not call for tobacco. Hence 
 you know it is a false and abnormal appetite, 
 betokening a general discontent of the body. By 
 my system you will lose your craving for the 
 
 Page thirty 
 
abnormal (a drug) ; the natural office of your 
 palate will soon be restored, your mouth juices will 
 regain their abundance and purity, your desire for 
 tobacco will steadily wane and will finally vanish. 
 Selah! 
 
 Page thirty-one 
 
DICTUM IV. 
 
 Avoid foods and drinks that disagree 
 with you. 
 
 You are a person of mature age. You know, 
 through experience, the foods that have a tendency 
 to create gas, acidity, "heartburn/* headache, 
 biliousness, indigestion, flatulency, constipation, 
 nervousness or other internal irregularities in your 
 case. 
 
 Your stomach must be treated with the utmost 
 fairness. Almost every person knows of some 
 kinds of foods and drinks that derange the system, 
 and his own in particular. 
 
 One of the most common edibles that create 
 this mischief in some individual is onion, particu- 
 larly when fried. Other persons experience distress 
 in consequence of eating cucumbers or even the 
 tempting watermelon. Perhaps you can enjoy 
 these edibles in moderation, yet are in trouble 
 after eating hard-boiled eggs or anything fried in 
 lard. You know your own idiosyncrasies in this 
 respect and should be guided by them now. 
 
 What is popularly termed * 'heartburn" (a 
 stomach disorder) attacks some persons after they 
 partake of dark, heavy breads; others following 
 
 Page thirty-two 
 
the eating of red meats, sharp -tasting sauces or 
 condiments, and so on. 
 
 Strawberries act poisonously upon the skin of 
 some folks. Others again can eat berries with 
 impunity, but find lobster disturbing. Dishes pre- 
 pared with garlic are nauseating to still others. 
 A visitor at The Farm suffered from a serious 
 throat distemper every time he ate nuts, so I 
 stopped him. Other peculiar instances could be 
 cited. There is no hard-and-fast rule. 
 
 Boiled or broiled foods are easier for the aver- 
 age stomach to manage than those which are 
 fried. Simple foods are usually better than com- 
 binations. When in doubt rely upon the simple 
 food. 
 
 A meal comprising several courses is not so 
 good for the digestion as one that consists of soup 
 followed by fish or meat, with a light dessert of 
 plain pudding (corn starch, bleinc mange, etc.) 
 or fruit. 
 
 Meat should not be eaten oftener than once a 
 day. Three times a week would be even better 
 if you are not engaged chiefly in physical labor. 
 
 No fixed dietary schedule is given you. Eat 
 whatever you like, unless you know it is unde- 
 sirable for you to do so. 
 
 There is no wish here to inconvenience you 
 beyond keeping you away from disturbing food 
 elements. 
 
 Specifically, the reason for this Dictum is that an 
 easy victory over your tobacco addiction requires 
 that you be aided in every possible natural way. 
 
 Page thirty-three 
 
A disturbance, due to indigestion or constipa- 
 tion, such as nervousness, gnawing sensation, a 
 feeling of glutted satiety or the like, is too readily 
 regarded by the imaginative mind as a call for 
 tobacco, whereas it is nothing of the sort. Over 
 and over again have you unconsciously verified this 
 truth; you proved it every time you experienced a 
 strong desire to use tobacco in your favorite form, 
 after having dined heartily. 
 
 You had overloaded your stomach with an in- 
 compatible mass of food and erroneously attributed 
 the inward desire or *'kick** to a demand for 
 tobacco; whereas, if you had understood your 
 inner works correctly, you would have known that 
 the complaint was against that with which you had 
 loaded yourself rather than a solicitation for 
 nicotine. 
 
 There is no need to tell you now not to over- 
 burden your stomach. You are not naturally a 
 glutton, so a faithful observance of Dictum III. 
 will amply protect you. 
 
 Selah! 
 
 Page thirty-four 
 
DICTUM V. 
 
 Consume eight ordinary glasses of 
 liquid, non-alcoholic and non-gaseous, 
 daily, between meals. 
 
 In following this Dictum you had better confine 
 yourself generally to plain water, but at times you 
 may also, if desired, partake of a few glasses of 
 milk. The milk category includes sweet milk, 
 sour milk, clabber, buttermilk, malted milk, kumyss 
 and several excellent kinds of prepared proprietary 
 milks. Sip the liquids slowly. 
 
 Do not sip these eight glasses (approximately 
 two quarts) all at one or two sessions. Distribute 
 the drinking of them at regular intervals during 
 those hours that you are awake. For example: 
 a glass at arising, three glasses between breakfast 
 and midday meal, three glasses in the afternoon 
 and one when retiring. 
 
 Suit yourself as to whether your liquid is to 
 be hot or cool. The sipping of hot water has a 
 marked alleviative effect upon dyspeptic condi- 
 tions, and I recommend it strongly. 
 
 Swallow whatever liquid beverages best agree 
 with you, but bear in mind these few stipulations: 
 
 Avoid liquids which you plainly know will cause 
 
 Page thirty-five 
 
a disturbance in your stomach. If past experience 
 tells you that coffee, tea, ginger ale or any other 
 beverage should not be indulged in, be fair and 
 delete it from your menu while following my 
 system. 
 
 The prevailing medical opinion is opposed to 
 the partaking of any liquids whatever during meals 
 (and I hold the same view), but it is not made 
 an imperative rule of my system. I therefore 
 suggest that, without fighting any natural in- 
 clination, you drink as little as you can during 
 meals. 
 
 Always remember the sipping rule laid down in 
 this Dictum. It applies to each and every glass, 
 cup or spoonful of liquid taken into your mouth. 
 And it is of paramount importance. With milk 
 especially so, for milk is a food in liquid form; it 
 contains a considerable percentage of fats, and if 
 it cascades its way hurriedly into your stomach it 
 does so at that stomach's peril. 
 
 Now let us journey from one liquid to another—- 
 from a mainstay of life to a scourge of life — from 
 milk to alcohol. 
 
 King Alcohol is a silent partner of Demon 
 Nicotine. In fact, they are close kindred. They 
 generally work hand in hand like teammates. 
 When King Alcohol gets into action almost 
 the first thing he does is to whistle for his 
 friend Nicotine. Then they act like irresponsible 
 roisterers. 
 
 No man need be told that spirituous drinks 
 are bad; so the less you pour down your throat 
 
 Page thirty-six 
 
the better. This book, however, has its defined 
 scope and does not specifically embrace any plan 
 for conquering alcoholism by self-treatment. 
 Therefore the alcohol question from that angle 
 will not be considered here. 
 
 One thing may be predicted, however. If you 
 are addicted to the misuse of alcohol you will find 
 that riddance of the tobacco craving, coupled with 
 a general and continued adherence to these 
 Dictums, will help you materially in controlling 
 the craving for alcohol. 
 
 If you feel that you must partake of alcoholic 
 beverages, the advice I offer you is to choose 
 light, non-gaseous wines and light beer rather 
 than so-called sparkling or heavy wines or spiritu- 
 ous liquors. 
 
 Don't allow yourself to be fooled into believing 
 that so-called "bitters,** creme de menthe, vermuth 
 cocktails, Benedictine, Dubonnet, medicinal wines 
 and the like contain no alcohol. They are all 
 alcoholic and some of them are worse. 
 
 The business manager of a concern specializing 
 in one of the varieties of * 'cheer** above mentioned 
 was compelled to rest at The Farm for several 
 weeks because his stomach was in a deplorable 
 condition. He had been too ambitiously exploiting 
 his own commodity by sampling it frequently with 
 trade customers. He admitted to me that, in addi- 
 tion to a strong percentage of alcohol, the decoc- 
 tion contained a powerful drug that is not at 
 present legally classified as habit-forming, yet it 
 becomes a poison to be feared. Users of the stuff. 
 
 Page thirty-seven 
 
women particularly, frequently consume several 
 glasses at one sitting. 
 
 Soda-fountain beverages of the fizzing kind — 
 ginger ale and other such "pop** drinks — should be 
 tabooed. They tend to create gas in the stomach 
 and to impair digestion. 
 
 Coffee, except when taken moderately and in 
 considerably diluted strength, is harmful to most 
 persons; and if you know it injures you, or dis- 
 agrees with you, use a substitute. In such case 
 wrench yourself from the coffee habit willingly, 
 joyously, not reluctantly. 
 
 There are a number of harmless beverages that 
 may be used in place of coffee. For example: 
 beef tea, cocoa or coffee from which caffeine has 
 been mostly extracted, or hot milk. All these are 
 thirst quenching, health sustaining and may satisfy 
 a coffee craving. The European custom of drink- 
 ing half-and-half of coffee and hot milk, or three- 
 quarters hot milk and one-quarter coffee, is far 
 better than our high-strung American habit of 
 ordering a full cup of black coffee with its spoonful 
 of cream. 
 
 The same suggestions apply to tea. A small 
 amount of tea is practically harmless, but, like 
 coffee, it is used excessively by too many people. 
 
 A remarkably efficacious substitute for tea, 
 soothing for the nerves, and for which you can 
 readily acquire a taste, is the old-fashioned chamo- 
 mile tea. At first this may seem an insipid change 
 to you. But bear in mind that you are reforming 
 your dietary to expel the tobacco craving. Try 
 
 Page thirty-eight 
 
chamomile tea for a few days and you "will learn 
 to like it as well as when it was given you to still 
 your restlessness in childhood days. 
 
 Buttermilk is an excellent curative agent. 
 
 And water is the most dependable of all. 
 
 Selah! 
 
 Page thirty-nine 
 
DICTUM VI. 
 
 Practise deep breathing every morning 
 and night. 
 
 Your lungs need a housecleaning as surely as 
 the rest of the organs affected by the tobacco 
 habit. Moreover, for health's sake, you require 
 the tonic and sanative effect of fresh air in the 
 lungs ai all times. 
 
 The most desirable periods for doing the simple 
 deep-breathing exercises, so beneficial to lungs and 
 system, are in the morning upon arising and each 
 night just prior to retiring. 
 
 Acquire the habit of taking a series of deep 
 breaths with the same systematic regularity that 
 you don your clothes in the morning and remove 
 them at night. There is, of course, no objection 
 if you carry out deep-breathing exercises at any 
 other day periods in addition to those specified; 
 in fact, you will benefit yourself by doing so 
 within reasonable limitations. The procedure is 
 simple: 
 
 Stand erect by an open window, hands resting 
 at your sides, mouth closed. Inhale slowly and 
 deeply through the nose, gradually raising your 
 arms sideways until the hands come together 
 
 Page forty 
 
above your head, at which time your lungs should 
 be well filled. After a slight pause, open your 
 mouth, exhale the air, at the same time lowering 
 your arms. Repeat this until you have done the 
 exercise seven times. Rest briefly between times. 
 
 Cold or stormy weather should not deter you, 
 an earnest seeker of victory over an insidious 
 enemy. Furthermore, you need have no fear of 
 catching cold when breathing through the nose. 
 If you cannot breathe freely through your nose it 
 is high time to consult a surgeon. 
 
 Follow these deep-breathing exercises with a 
 few moments of calisthenics, using light dumb- 
 bells; the benefit to health and system which this 
 will impart should invigorate you from toe to 
 crown. 
 
 Selah! 
 
 Page forty-one 
 
DICTUM VII. 
 
 Induce a profuse perspiration once 
 daily. 
 
 Substances that should not remain within the 
 system are promptly eliminated by Nature, if the 
 physical conditions are normal. Where any func- 
 tion is retarded by the presence of toxic matter, a 
 health drawback for which tobacco in many cases 
 is primarily responsible, it is necessary for the per- 
 son who wishes to get himself into normal condition 
 to lend Nature his earnest aid, to co-operate with 
 her in all the processes of excretion. Nature 
 assists best when she is thwarted least; when we 
 mind her precepts and make our bodies her health 
 habitation; when she lives in us and with us. One 
 precept is to purge ourselves of impurities and 
 waste through various forms of elimination, and 
 the form least appreciated and understood is 
 through the pores of the skin. 
 
 There are various ways by which perspiration 
 can be so induced. 
 
 When the weather is hot the problem settles 
 itself. A warm temperature and high humidity 
 act as natural sweat inducers. 
 
 Page forty-two 
 
It is for cool weather that we devise ways and 
 means for opening our skin ducts freely and 
 perspiring. 
 
 One ideal way is to take some vigorous exercise. 
 
 Another plan is to get under a heap of v/arm 
 coverings after sipping a hot drink. Hot lemonade 
 seems to be popularly associated with this form 
 of sweating. 
 
 Still another method is to remain for a time in 
 a room heated to a sufficiently high temperature 
 to compel a sweat. 
 
 The Turkish bath (hot air, steam, etc.) and the 
 electric-light bath are both well-known aids. 
 
 The ordinary hot-water bath is perhaps the 
 greatest perspiration promoter of all. Fill the tub 
 with warm water and then get into it. After 
 that let the hot-water faucet continue to pour a 
 thin stream into the tub, gradually increasing the 
 temperature of your bath until you are perspiring 
 freely. Remain in it a short time — never more 
 than twenty minutes. 
 
 The next logical act after inducing a perspiration 
 by EUiy method is to bathe the body and cool off. 
 
 Unless inadvisable in your particular case, the 
 cool shower bath or a plunge in cool water is the 
 right after-method to pursue. 
 
 It is, of course, imperative that you guard 
 against catching cold. This, however, must not 
 prevent you from enjoying the advantage of a 
 daily sweat during the period that you are engaged 
 in winning the gentle but all-important victory 
 over tobacco. 
 
 Page forty-three 
 
The simplest way for most persons — and very 
 likely for you, to open your sweat glands — is to 
 dress warmly in old clothes, regardless of the time 
 of year. Put on two or three suits of underwear, 
 if possible. Wrap yourself effectually. Then 
 leave the house with your cane or umbrella in 
 hand and walk briskly for a considerable distance. 
 Rain or shine. Run some. Keep agoing. Acquire 
 as much perspiration as you can. Let it soak your 
 clothing. Let the steam arise from your body. 
 Don't stop on the way. Learn to catch your 
 "second wind** by slowing down for a while, then 
 speed up again. When back, skip into the house 
 and take a bath; then cool off gradually. Thus 
 you will have gained exercise plus the eliminative 
 value of a proper perspiration, a result that will 
 leave you refreshed and toned and mentally 
 stimulated. 
 
 Sclah! 
 
 Page forty-four 
 
DICTUM VIII. 
 
 Choose your own methods of physical activity. 
 Try and bring into action as many muscles as 
 possible. Exercise as much as you can without 
 overdoing it. Don't get so fatigued that you are 
 weary the next day. 
 
 Walking is one of the simplest and most bene- 
 ficial forms of exercise. It should be done briskly, 
 with an erect carriage, even gait and free, rhythmic 
 motion. The value of it will be enhanced if addi- 
 tional muscular work can be found en route. For 
 example: if you live in the country pick flowers, 
 or even collect pebbles and toss them — one every 
 few rods. Or climb a bit. If you live in the city 
 your ingenuity will assert itself; and remember, a 
 good gymnasium is a valuable aid. 
 
 Golf, tennis, baseball, handball, boxing, basket- 
 ball, bicycling, rowing, skating, throwing the medi- 
 cine ball, horseback riding and many other forms 
 of sport are excellent — all of them. Surely you 
 can select some form of physical recreation that 
 fits in with your inclinations and spare time. 
 
 Swimming is splendid exercise, as it not only 
 combines the benefit of the cool bath with that 
 
 Page forty-five 
 
of physical action, but thoroughly tests the respira- 
 tion — that is, the breathing organs and one*s 
 powers of resistance. 
 
 Moreover, when at some future time after your 
 ^ coming prosperity has firmly established itself, you 
 are embarked on a pleasure cruise in your big 
 yacht, who knows but that Dame Fortune will 
 privilege you to play the valiant hero-to-be, the 
 Prince Charming to some forlorn but fascinating 
 maiden who may accidentally fall into the water? 
 And what a chump you would be if at such a 
 crucial time you couldn't swim! 
 
 Automobiling and motorcycling are not the best 
 forms of exercise. The man who drives his 
 machine with sufficient speed to give himself a 
 thorough shaking does harm to his nerves. There 
 is a sort of intoxicating tension in motoring and 
 endeavoring to do so with safety, which exhilarates 
 for a time, but the nervous strain is a keen one 
 and has a reactive effect that cannot be termed 
 beneficial. The autoist, moving along at a tem- 
 perate pace, obtains the valuable benefit of fresh 
 air when not inhaling the other fellow's dust, but 
 does not gain any exercise worth talking about. 
 
 Violent exercise should be avoided, unless your 
 doctor has assured you quite recently that tobacco 
 has not affected your heart. 
 
 I have brought a legion of men **back to life** 
 at The Farm, and have used walking, handball, 
 medicine ball, tennis, swimming, woodchopping 
 and farm work as principal factors in exercising. 
 
 Page forty-six 
 
It doesn't sound very inviting to talk about 
 cutting down or chopping up a tree as part of a 
 day's doings, but a remarkable zest attaches to this 
 or any other outdoor work when you know it is 
 adding years to your life. 
 
 A prominent citizen of Georgia, who was nearly 
 **all in,'* was brought to The Farm by his wife 
 upon instructions of his physician. He had always 
 employed a retinue of servants to do his manual 
 work. When I got him into a pair of overalls and 
 a woolen shirt, and told him that between 
 breakfast and supper he must move a haystack, 
 he felt insulted. He had never done such work 
 in his life and intimated that he scarcely liked 
 paying me for the privilege of coming a thousand 
 miles to do this. The next day, when I placed 
 him in my woodchopping squad, he rebelled more 
 strenuously and sent a telegram to his doctor. 
 But he slept for three or four hours of each of 
 these nights, something he hadn't done in a long 
 time, and he soon realized that I knew my business. 
 
 He learned how to eat with relish, how to make 
 a joy of work, how to play leapfrog, how to row 
 a boat, how to do a Paul Jones, how to laugh 
 and how to find gladness in the Great Outdoors. 
 In a few weeks he returned home in better health 
 than he had enjoyed for years, with neither the 
 slightest inclination for tobacco nor any tendency 
 toward indulgence in alcohol. 
 
 In my city gymnasium, cozily perched on the 
 roof of a real skyscraper, my patrons — many of 
 them men of substance and note — combine open- 
 
 Page forty-seven 
 
air exercise with sport. Boys again, when at Mac 
 Levy's, they soon learn to leave their cares on the 
 street and give their worldly responsibilities a dose 
 of absent treatment. Bad habits become forgotten 
 memories under the stimulus of such conditions. 
 
 What a sight it is — how entertaining and 
 instructive — to see some of America's most emi- 
 nent men go through their athletic paces at my 
 roof garden, calmly oblivious of Wall Street, 
 business, law, politics — everything save the joy of 
 exercise, which is to them the joy of living. To my 
 city gymnasium, and to The Farm, too, they come 
 for inspiration and upbuilding; they get both. 
 And so may you if these Dictums are observed. 
 
 The amount of time and the forcefulness of 
 your exercise to be carried out under this Dictum 
 depend upon the existent circumstances. If, for 
 example, you are a city letter-carrier it is obvious 
 that you are already doing enough outdoor exer- 
 cise. If, however, you are a desk man, with the 
 sedentary habits of indoor brain workers, you 
 should lay down a definite and reasonable plan 
 of outdoor exercise for yourself and adhere to it 
 faithfully. A total of two hours' physical activity 
 daily is essential under this Dictum. 
 
 A tendency you must control is that of post- 
 poning the taking of your exercise. The busy 
 inside man is too ready to find an excuse as to 
 why he should stay in the office and attend to 
 something, or go to the theatre or a card party, 
 rather than do his allotted exercising in the open. 
 Be a hero, a prompt hero. Do it now. You 
 
 Page forty-eight 
 
will afterward felicitate yourself on maintaining 
 your steadfastness of purpose. 
 
 Combine exercise with pleasure. It is one of 
 the finest things to do. A simple game of hand- 
 ball, or hitting a sort of tennis ball against the wall, 
 as you see boys doing in the street, or against a 
 barn door, will be prime sport when you get an 
 ambitious friend to join you. 
 
 Keep ever in mind that you are working toward 
 a BIG RESULT. You are making a great im- 
 provement in your whole life, and you are gaining 
 your purpose very easily. What a joyous and 
 encouraging achievement! How numberless the 
 addicts who are not so fortunate. Who neglect 
 themselves, their symptoms and their health. 
 Who have foolishly defied their doctors* warnings. 
 Who stubbornly challenge every danger signal of 
 Nature. These poor devils are the result of an 
 universal ailment which might be termed Neglec- 
 tania (some call it Americanitis) . You can find 
 these victims everywhere — in sanatoriums, retreats, 
 etc., trying to get their "brain wheels** right after 
 Demon Nicotine has clogged them. Doctors 
 tactfully term them neurasthenics or some other 
 name that sounds well. It is of this helpless class 
 of unfortunates that the sorrowing wife or mother 
 speaks when she tells the neighbors why her loved 
 one has gone **to the country for a rest.** 
 
 Persistence, alertness, physical fitness and mental 
 ability — these are to be your indispensable capital 
 henceforth. Energy is the dynamo of success. 
 You cannot generate energy with a sick and habit- 
 
 Page forty-nine 
 
burdened body. If the circulatory system is 
 sluggish you cannot back up your skill, you 
 cannot drive your will with aggressive decision. 
 What is more, you are helpless to cope with a 
 man who has energy plus. You must add to your 
 store of energy, and nothing will do this as well 
 as mild but regular body training; in other 
 words, systematic all-limb and all-organ exercise. 
 Once you learn to exercise your lungs and heart, as 
 well as your hands and feet, to strengthen your 
 physical forces and harness your mental ones, every 
 health boon should come your way. Nerves will 
 work smoothly, organs will function properly, men- 
 tal processes will operate logically, the glow of 
 ruddy vigor will be yours. You will laugh with 
 derision at the ghosts of your former self — ^your 
 frail, pallid self of the day when you liked a 
 nicotine-soaked life and it liked you. 
 
 The physically fit man is timely. He is * 'there.'* 
 He knows when to act. He has endurance to back 
 up his action. The marvelous thing is that Nature 
 is everlastingly restless in seeking to bring every 
 man up to this matchless efficiency. Men who do 
 not train their bodies hear the plaintive cry of 
 Nature eternally. Nature prods them, signals to 
 them, and finally smites them, to awaken them to 
 a realization of their privilege to be physical as 
 well as mental masters of their business. 
 
 Selah! 
 
 Page fifty 
 
DICTUM IX. 
 
 Be sure that your bowels move daily. 
 
 It is imperative that you have one intestinal 
 movement, preferably two, daily. If you have 
 accustomed yourself to using cathartics or laxa- 
 tives to an extent that has enslaved you, now is 
 the time to begin a reform. You can train your 
 bowels to act systematically if you are reasonably 
 patient and persevering. Follow instructions given 
 here. Of course you needn't attempt to adopt all 
 the rules; but apply those which will in their 
 concatenation serve the purpose. You need not 
 be surprised to find that the drinking of eight 
 glasses of water or other non-alcoholic beverage 
 between meals makes it now unnecessary for you 
 to think further upon this important subject. 
 
 Eat freely of prunes, apricots, plums, figs, dates, 
 green vegetables and whole-meal bread. White 
 bread has a constipating tendency. Bran is an 
 excellent alleviative as well as a preventive of 
 constipation. 
 
 A tablespoonful of olive oil taken at each meal, 
 or oftener, is usually an excellent laxative. Refined 
 petroleum and Russian mineral oil are also highly 
 endorsed. They are harmless, and the quantity 
 
 Page fifty-one 
 
used can be increased if necessary. The system 
 does not assimilate them, they acting as mere 
 lubricants. 
 
 An enema may be used. This method is as old 
 as the science of therapeutics itself. The ordinary 
 household syringe will do. Of late there has been 
 introduced into use an article which consists of a 
 rubber container (of the hot-water-bag variety), 
 from which protrudes a nozzle intended for rectal 
 insertion. The weight of the person seated upon 
 this forces the prescribed solution of warm water 
 and soap suds, or water and turpentine, contained 
 in the bag, into the intestinal canal, irrigating it 
 and purging it of ejectable matter. 
 
 But don't — don't acquire the enema habit. 
 
 Learn how to let Nature, and not artificial con- 
 trivances, do Nature's work. 
 
 A considerable amount of exercise which affects 
 the abdomen, such as stooping, kicking move- 
 ments, etc., will also tend to cause the bowels to 
 act. 
 
 Foods and drinks which tend to *'bind** should 
 of course be avoided. 
 
 Abdominal massage is recommended. Press the 
 fingers of the right hand upon the left side of the 
 lower abdomen firmly. Now slowly bring the 
 hand downward around toward the right side in 
 a circular movement, continuing up and around 
 to the starting point. Keep describing these 
 circles always in the same direction for a number 
 of times. You can press forcibly without doing 
 injury or causing pain. 
 
 Page fifty-two 
 
One or more of the above-described methods 
 will probably accomplish the purpose without the 
 use of strong drugs if you properly carry out the 
 instructions. However, this book is purposed to 
 teach you definitely how to overcome the tobacco 
 habit, and a part of the self-treatment makes 
 freedom of the bowels imperative. Therefore, if 
 you have not the facilities, time or desire to cul- 
 tivate at once Nature's ways of keeping the bowels 
 active, by all means resort to one of the depend- 
 able, artificial laxatives temporarily at least, for, 
 while following my system to conquer the tobacco 
 habit, you must never go to bed without having 
 had at least one effectual movement during the 
 day. 
 
 If there were no constipation, there would 
 probably not be half as much illness in the world. 
 Most of the rules in this book will, when faithfully 
 followed, make toward a regularity of bowel 
 action. 
 
 Selahf 
 
 Page fifty-three 
 
DICTUM X. 
 
 Devote about five minutes during the 
 busy part of the day to concentrated 
 thought in silence. Fix your mind upon 
 the brighter side of your prospects in life. 
 
 Follow this Dictum and you will add so remark- 
 ably to your fitness for service and to your cheer- 
 fulness that friends and associates, and most 
 important — ^yourself — will be amazed. It will be 
 a case of — ^yourself discovering yourself. You 
 unearth your potential abilities and put them to 
 use. When we step aside from our accustomed 
 routine a few moments daily during the period 
 that our activities are at their height, we simply 
 relax mentally and improve temperamentally. 
 Business is business, but to cultivate moments of 
 self-reflection is growth — personal expansion — self- 
 education. It pleases. It edifies. It broadensL 
 
 This rule applies with equal force, whether you 
 are a farmer or lawyer, a waiter or banker, a clerk 
 or mechanic, a bootblack or a professional celebrity 
 — or even the President of the United States. The 
 great men of the world practise similar rules. This 
 Dictum is an efficiency aid for those who toil with 
 their arms as well as for the legion who work with 
 
 Page fifty-four 
 
their brains, and are gradually rising in the ranks 
 to the *'ten-thousand-a-year** class or higher. So 
 jump into line, my friend. 
 
 Take counsel with yourself. Every day, pre- 
 ferably at a fixed hour, if possible during the 
 period when you are considerably occupied, rather 
 than in the morning or evening, seek some place 
 where you will not be disturbed and devote about 
 five minutes to uninterrupted thought. 
 
 Endeavor to choose a quiet and reposeful spot. 
 A business man can generally retire unto himself 
 in the privacy of his office or some spare room. 
 The average worker, tied perhaps to noisy sur- 
 roundings and grouped with a host of others, might 
 have to utilize a part of his lunch hour, outside, 
 in following this Dictum — if he can find no place 
 of temporary retreat in the premises where he is 
 employed. Any man who devotes five minutes 
 of his employer's time to following this Dictum 
 will considerably augment his value to his 
 employer. Here is a clear case where fair exchange 
 is no robbery. 
 
 Having found the needed privacy, assume the 
 easiest position you can, close your eyes gently 
 and in eiffect say this to yourself: 
 
 "I am gaining a victory over tobacco. I see 
 how the good forces of Nature are overcoming the 
 bad forces. Tobacco damaged my health and 
 otherwise impaired my efficiency. It was the 
 mistake of my life, but now all is well. 
 
 *'Now I am about to be completely freed from 
 the curse of the poison. A glow of health is 
 
 Page fifty-five 
 
coming upon me. My brain Is working better. My 
 appetite and digestion are Improved. My nerves 
 are becoming calmer and 1 shall enjoy regular, 
 natural and restful sleep. 
 
 "My future is bright. I know there are oppor- 
 tunities awaiting me. 
 
 **The best thing that I have done since yesterday 
 was (here mention something you have done 
 which you could not have undertaken with the 
 same zest had you been in the toils of your old 
 habit) . 
 
 *'l purpose going about my work calmly but 
 perseveringly, with every intention of succeeding. 
 I will succeed. 
 
 *'I will avoid every disposition to be Irritable, 
 and will endeavor to promote as much cheerfulness 
 for others as I can.** 
 
 Of course, this formula Is only intended to be 
 suggestive of the line of thought you may profit- 
 ably pursue during your live minutes of privacy. 
 It need not be repeated verbatim or parrotlike. 
 The purpose of this Dictum Is distinctly to indicate 
 how you can enjoy a brief respite from the tedium 
 of your work, and how you can profitably use 
 this respite — use it for exhilarating thoughts — and 
 no others. Use it for cheer, outlook and uplift. 
 
 Banish any mood of pessimism that may threaten 
 you during this communion with yourself. Remem- 
 ber, you are taking counsel with yourself to report 
 progress; you are taking Inventory of yourself to 
 help arrange your line of action for the coming 
 
 Page fifty-six 
 
twenty-four hours. Your every thought must be 
 bright, optimistic, unselfish and positive. 
 
 If you cannot give yourself this brief isolation 
 indoors try a quiet side street, where you are not 
 likely to encounter anyone you know. Or you can 
 do your thinking while walking. Given the dispo- 
 sition, you will easily find means for having this 
 useful, reflective word with yourself. When I am 
 in the metropolis I usuallj find repose in a ham- 
 mock in a nook of my open-air roof-garden 
 gymnasium. When at The Farm a dozen quiet 
 retreats suggest themselves, where the "silent five** 
 and I hold delightful and stimulating converse. 
 
 Bear in mind the purpose of this Dictum. It is 
 to impress upon you the benefit of pausing in the 
 midst of your working day and briefly going over 
 accounts with Nature, as well as to make those 
 accounts balance for the next day; to show lesser 
 liabilities and greater assets in the "health" busi- 
 ness as you recede farther and farther away from 
 your tobacco days. 
 
 You must ever remember that you are an 
 eventual winner. It is absolutely imperative that 
 you succeed. If you should lapse and weakly 
 fall again, even temporarily, into the clutches of 
 your enemy, you sacrifice your self-respect and a 
 multitude of other valued possessions, the most 
 precious of which is health. 
 
 But you will not fall! 
 
 Sdah! 
 
 Page fifty-seven 
 
DICTUM XL 
 
 Retire and arise early. 
 
 One of the grandest axioms that you ever 
 learned when a child was: 
 
 **Earl}^ to bed and earl"^ to rise 
 Makes a man health}), "wealth}) and wise.** 
 
 There are several cogent reasons why I direct 
 you to take up this couplet and to sing it over and 
 over again, figuratively. 
 
 You have entered upon a new epoch in your 
 life. The ejection of Demon Nicotine is but a 
 detail. 
 
 Why are you ridding yourself of the tobacco 
 habit? 
 
 Your answer is that you possess so much self- 
 respect and ambition that you wish to improve 
 your whole life. 
 
 Very well — I understood this even before you 
 started — so let's make a splendid job of the whole 
 thing. 
 
 Change your mode of living just a little. The 
 more irksome it is, the more evidently you need 
 to follow this Dictum. 
 
 Page fifty-eight 
 
Go to bed an hour or two earlier, so that you 
 can arise rested and refreshed, while sluggards are 
 still sleeping. 
 
 Suppose you are accustomed to getting up at 
 seven and to be at your work by eight- thirty. 
 Change your rising hour to six (or five-thirty) and 
 retire early enough to make this change easy. 
 You must not rob yourself of sleep. 
 
 If you are habituated to late hours it may take 
 some self-control to get you into bed on time, but 
 you can manage it despite worldly allurements. 
 The more seductive they are, the moreV the reason 
 for tying yourself to your new code. 
 
 The early morning finds you awake, shaven, 
 dressed and thrilled with that exuberant tingle 
 which comes with early rising. There's a distinctive 
 pride about it, too. Here's your time for that 
 exercise. Take it before breakfast and you'll 
 enjoy the benefit all day — in years to come, as 
 well. 
 
 If you're sure of having ample opportunity for 
 exercise later in the day, you may turn your 
 thoughts to practical use. When I do my writing 
 my spirits are attuned to the glorious symphony of 
 the happy morning birds. 
 
 As I pen these lines my clock tells me it is a 
 quarter past six. It was no effort for me to hop 
 out of bed more than an hour ago, for I was asleep 
 by ten o'clock last night. Six or seven hours are 
 enough for me. If Jjou need longer sleep regulate 
 it consistently. 
 
 Page fifty-mne 
 
By breakfast time, an hour hence, I shall have 
 accomplished as much as some will do in the 
 major part of a day. I am undisturbed — my 
 thoughts are concentrated — and the music of 
 Nature is wonderfully inspiring. 
 
 How does this ancient "early-to-bed*' rule apply 
 specifically to overcoming the tobacco habit? 
 
 It throttles the habit because it bids you rest; 
 and repose is the arch foe of almost any insatiable 
 desire to **raise Cain** with yourself. The **early- 
 to-bed** practise conserves your energies and disci- 
 plines them. That is to say, it strengthens them. 
 Strengthen a man naturally and you fit him to 
 fight off a weakening appetite that is unnatural. 
 You double his efficiency for good, because you 
 multiply his power to conquer evil. Sleep — normal 
 and sufficient — does this. Man replenishes used-up 
 energy and replaces wasted tissue. Yes, Nature's 
 most wonderful healer does even more. Every 
 time it gives the tired muscles and nerves and 
 organs an adequate vacation it helps toward giving 
 the tobacco craving a permanent layoff. 
 
 So follow this Dictum and secure this sleep. It 
 will help start you to become the master of your- 
 self and to stay so. Once you are that, the lure 
 of tobacco will be nothing compared with the 
 attractiveness of THE HIGHER LIFE. 
 
 When a man comes back to normal power and 
 force he is clean and stays clean. It is a work 
 that endures. Bad habits are not to be overcome 
 merely by wishing or whistling. It is a gentle but 
 positive battle of manhood that has to be fought 
 
 Page sixty 
 
in the open field. Yet it is a bloodless and a 
 happy fight — a veritable triumph of joy. If you 
 are faithful to what is told you in this book, 
 you can be free. 
 
 You can walk the streets and not fear the world, 
 the flesh or the devil. You can come back and 
 win your spurs in the game of life against all 
 comers. 
 
 It's up to you I 
 
 Selah! 
 
 Page sixty-one 
 
DICTUM XII. 
 
 Protect your eyes. 
 
 From defective eyesight to tobacco. Or from 
 tobacco to blindness I These seem like long leaps, 
 yet they are not so far apart as one might suppose. 
 
 We need not trouble ourselves here with the fact 
 that tobacco is a recognized cause of amaurosis^ a 
 total or partial loss of sight without apparent 
 organic defect — a form of nervous blindness. The 
 reason we need not discuss this, is that by getting 
 rid of the tobacco addiction you are removing 
 yourself from the risk of going blind through it. 
 
 So we w^ill deal with the reverse effect — ^how 
 eye disorders have a tendency toward causing 
 tobacco habit; therefore, why the eyes should be 
 protected. 
 
 It is well known to medical authorities who have 
 examined the subject thoroughly that where eye- 
 strain and other ocular troubles exist there is a 
 strong tendency to use something of a drugging 
 character, such as alcohol, opium or tobacco. 
 Usually it is the latter. Even young boys who have 
 eyestrain show an aptitude toward the smoking of 
 cigarettes in a greater percentage of cases than 
 those whose eyes give them no annoyance. 
 
 Page sixty-two 
 
Tobacco is sought for the double purpose of dulling 
 the pain or nervousness and for serving as a solace 
 when the eyes cannot be used. 
 
 If, therefore, your eyes are giving you trouble, 
 lose no time in consulting an oculist and in follov/- 
 ing his advice. He may prescribe glasses; or he 
 may surprise you by stating that there is no organic 
 defect, and that your remedy lies in a general 
 improvement in your health. If so you may 
 frankly show the specialist this volume and tell him 
 you are already on the job. 
 
 There are several rules that you can safely fol- 
 low under any and all circumstances. These are 
 given below. 
 
 Avoid reading printed matter in fine type or that 
 which is poorly printed. Those books or news- 
 papers which are issued in exceedingly small print 
 may be cheap in price, but there is a liability of 
 expensive consequences. 
 
 Do not read steadily for long periods. Rest 
 your eyes occasionally. Close them or look into 
 space. 
 
 In this age of "reel" pleasure remember not to 
 gaze too intently and for too long a succession of 
 minutes on the swiftly changing films. Take your 
 eyes off the **movie" canvas occasionally and rest 
 them by gazing into blank space. 
 
 When the eyes have been exposed to w^ind or 
 dust, they may be washed gently in diluted witch- 
 hazel extract or a weak solution of boracic acid. 
 The latter is also good for minor attacks of 
 inflammation of the eyes. 
 
 Page sixty-three 
 
Don't read under the glare of a light beaming 
 flush upon you. Faulty and unscientific lighting 
 has caused defective vision in countless persons, 
 who have in consequence resorted to tobacco, 
 alcohol and other dangerous alleviants. 
 
 Practically, as well as figuratively, the eyes may 
 be considered the windows of the soul. They are 
 man*s most needful sense organs and the most 
 delicate. It is through them that we gain our first 
 impression of every manifestation of life, and form 
 our earliest mental judgments of people, things 
 and ideas. Eyes are man's foundation-educators. 
 What we learn through them remains in our 
 memory. We visualize a landscape, or a sunset, 
 or a face, far more indelibly than books and 
 teachers and blackboards can impress them 
 upon us. 
 
 So let us give our eyes proper and consistent 
 care — ALWAYS. Let us remember that eyes, 
 unlike tired muscles and disturbed nerves, are not 
 replaceable. Let us subject our eyes to no 
 unreasonable work, no strain, nor unhealthy living 
 conditions. 
 
 Let us do all this primarily for our eyes' own 
 sake, but also to aid in the complete extirpation 
 of the debilitating tobacco habit so often born of 
 some visual ailment or other. 
 
 Selah! 
 
 Page sixty-four 
 
DICTUM XIII. 
 
 Cultivate and persevere in cleanly 
 personal habits. 
 
 You ask what have personal habits to do with 
 the tobacco habit? Very much. The acorn and 
 the oak are not more closely related. If your 
 every-day inclinations are cleanly, they will — 
 through sheer force of suggestion — tend to keep 
 you from tobacco habit or any other practice that 
 isn't cleanly. The trend of most manners in us will be 
 the trend of our life. 
 
 So in this Dictum I press home to you that trite 
 maxim: **Love the clean and live it.** 
 
 It is not for me to suggest the good old rules 
 of mother days, to clean your teeth daily, gargle 
 your throat, comb your hair, brush your clothes, 
 polish your boots, bathe frequently. At all times 
 preserve a neat deportment. 
 
 But I do ask you, in the words of the witty Irish 
 sergeant at inspection drill, to **Step forward from 
 the ranks, begorra, and look at yourself." 
 '^Appearances oft proclaim the man** Are yours up 
 to stp.ndard? 
 
 I know of a case where a man in a business 
 office failed to get promotion for two years because 
 
 Page sixty-five 
 
he paid scant attention to his employer's hints to 
 the effect that he should come to the office prop- 
 erly shaven and wearing a suit that was pressed 
 with reasonable frequency. 
 
 Promiscuous spitting is a disgraceful habit. 
 
 A form of moral cleanliness is an avoidance of 
 profanity. To take the name of the Maker in 
 vain is neither manly; nor can it be helpful to 
 one who is striving for success. 
 
 You know wherein you are deficient in cleanli- 
 ness of method or manner, and it should now be 
 your object to attain the highest possible standard. 
 
 In doing so you will find that your tendencies 
 turn against the use of tobacco, for that is an 
 uncleanly habit. 
 
 Selah! 
 
 Page sixty-six 
 
DICTUM XIV. 
 
 Endeavor to avoid conditions and con* 
 tacts that tend to disturb you. 
 
 There are some disagreeable persons and 
 things which cannot be entirely avoided. But there 
 are many which can be; and you may save yourself 
 annoyance by heeding this Dictum. 
 
 You know individuals who seem to enjoy mak- 
 ing you feel uncomfortable. There are myriads 
 of this perverse species and we are all acquainted 
 with some of them. Sometimes it is a close relative 
 who ought to know better. Another sower of 
 friction is the class of so-called friends who, with 
 more persistence than tact, attempt to cajole you 
 or cheerfully browbeat you into doing something, 
 or taking something, or going somewhere, osten- 
 sibly for your own good, whether you want to or 
 not. And you know better all the while! 
 
 It may strain a sentimental bond or two, but it 
 is a duty to yourself to keep away from persons 
 whose actions, talk or personality bore or irritate 
 you needlessly. 
 
 Shun also those things and conditions which 
 touch your life, but are not best for you. For 
 example: don't tolerate an overheated room 
 
 Page sixty-seven 
 
needlessly when you know that a headache will 
 probably follow. Don't eat what you know is 
 not good for you, or at a late hour, merely to seem 
 polite. Civility and indigestion are not twin 
 brothers. 
 
 Do not attend a festive function merely to oblige 
 somebody, and then embarrass yourself all the 
 evening by playing the "wall flower.'* 
 
 Do not overspeed your automobile. To do so is 
 obviously to invite the risk of arrest and court 
 action or serious accident. The joy exhilaration is 
 temporary, but the injury may be permanent. 
 
 Unselfishness is a fine virtue, but when it comes 
 to listening to some kind of music or attending an 
 entertainment that is uncongenial to you, it is 
 discretion to be a little selfish and gratify your 
 own feeling. At any rate, do this as often as you 
 consistently can without causing actual discord 
 from some other direction. 
 
 Avoid remarks that sound caustic, sarcastic or 
 overwitty. Harmless in themselves, they may 
 innocently precipitate controversies more or less 
 animated. They may react upon you like a boom- 
 erang. Sarcasm is a stupid form of cleverness. 
 
 The saying * 'Don't knock; boost," is a mighty 
 good one. If you talk ill of others you may 
 bump against a retroactive effect. Whenever you 
 say good things or keep discreetly non-committal 
 you do yourself no harm and need fear no dis- 
 agreeable after-effect. 
 
 Do not enter into obligations or take up burdens 
 unless you can see your way through. Do not 
 
 Page sixty-eight 
 
worry yourself with speculations in the stock 
 market when investments are available that offer 
 you security with fair dividends plus a feeling of 
 contentment. If you have a limousine tendency on 
 a trolley-car income, compromise on a bicycle or 
 Shank's mare. You will be better satisfied in every 
 way if you do. 
 
 I saw a man yesterday; he was sallow and 
 anemic looking, puffing nervously on a black 
 cigar. We recognized each other and had a chat 
 at the street corner. He told me how he had 
 become a nervous wreck through business disaster 
 caused by endorsing the notes of a friend. This 
 friend had failed and the burden was thrown upon 
 my narrator. I asked him a series of questions. 
 In his answers he admitted that he had needlessly 
 done the favor which had ultimately caused him 
 the trouble. He acknowledged further that he had 
 been worrying about the risk for several weeks 
 before the crash came, and that he had been 
 smoking heavily in an effort to solace his nerves. 
 Thus he had doubly injured himself by his 
 heedlessness. 
 
 Heated discussions on politics, religion and per- 
 sons* characters or motives are best avoided. You 
 are not a mollycoddle but a sensible man in follow- 
 ing this precept. 
 
 Adopt the course of least resistance n^hen ^ou can 
 consistently do so. This rule does not intimate that 
 you should become a coward and run away from 
 life*s duties; nor should you hesitate in carrying 
 
 Page sixty-nine 
 
out any worth-while plans that you have considered 
 carefully. 
 
 You ought to conserve your energy for useful 
 ends. 
 
 Do not fritter it away in unnecessarily doing or 
 inviting things that bring you neither peace nor 
 profit, but, on the other hand, annoy or distract 
 you, thereby lessening your powers for good. 
 
 Selah! 
 
 Page seventy 
 
DICTUM XV. 
 
 At the end of two weeks you are to 
 discontinue the use of tobacco completely. 
 
 When two weeks have elapsed from the day 
 you began faithfully to apply the Dictums in this 
 book you are to cease completely the use of 
 tobacco in any form, unless you have been such 
 a heavy user of it for many years that you feel 
 you had better wait another week — or even two 
 weeks. 
 
 There is to be no compromise now. The 
 **tapering-ofF*' idea will not fit your case. It is 
 one of those theories that sound well, but too often 
 it turns out to be a delusion and a snare. Probably 
 you have tried it yourself and know what a failure 
 it was. Anyhow it must not be attempted in the 
 Mac Levy System as taught you here. 
 
 If there is any craving, now that you have com- 
 pletely quit the use of tobacco, it will be compara- 
 tively mild, and you can easily tolerate it with the 
 absolute knowledge that it will become less from 
 hour to hour. Positively you must not yield now. 
 Let Demon Nicotine have his little final kicks. 
 They will become weaker and weaker. In a 
 
 Page seventy-one 
 
surprisingly short time ^ou will have no craving jvhalso- 
 ever — not the slightest trace of it. VICTORY! 
 
 Nevertheless, do not be in a hurry to put aside 
 the Dictums, particularly those which make for 
 better health and for tranquillity of mind. The 
 fact is, I hope you will decide to make some of 
 my more important rules a part of your daily life. 
 You will ever afterward be glad if you do so. 
 
 Institute a house cleaning so far as it relates to 
 your tobacco things. Cast away cigars, cigarettes, 
 snuff, plug or fine cut — any and all. Throw out 
 the pipes. Melt your silver cigarette case into a 
 pretty card tray or an artistic chatelaine for her. 
 
 Turn your pockets inside out. Have your clothes 
 cleansed thoroughly. Get the odor of tobacco 
 out of yourself and surroundings. Purify the 
 atmosphere. 
 
 For you to arise to-morrow miorning without 
 betraying even a trace of tobacco will be a positive 
 relief, and rest assured you will find it so. 
 
 You have already begun to realize the benefit. 
 You now understand the true inwardness of these 
 rules which at first seemed like extraneous 
 preachments. 
 
 It is a great thing to come back into a heritage 
 of life that is real, to look into your mirror in the 
 morning of each day and behold there a free man*s 
 face. You have been traveling toward the land of 
 FREEDOM for two weeks; you have crossed its 
 borders at last. I told you what a triumph it 
 would be. Look back over the path you have just 
 steadily traveled and see. Look down — ^way down 
 
 Page seventy-two 
 
into the pit out of which you rose. What a long 
 stretch into almost fathomless dark. The mire 
 of your former desolation is at the bottom of it. 
 What a hideous nightmare it was. You shudder 
 as you think of it. What slavery and wretchedness 
 all the while you were there. But that's rapidly 
 passing. You*re enfranchised already. 
 
 No — I am not inconsistent. You were still 
 using tobacco up to to-day, but the Dictums have 
 been beating it out, and Demon Nicotine is so 
 weakened in power, while you are so much 
 strengthened, that the ultimate and complete vic- 
 tory is not a matter of doubt. It is a certainty. 
 
 It seems most wonderful how you have been 
 escaping from slavery by such a simple route. 
 Yet you did. I told you that you could and you 
 believed. Now you are here, a scot-free man, 
 Isn*t it fine? Isn't it refreshing? Stick! Stay 
 where you are. Hold fast! Of course you will. 
 The world is now a new place to you. 
 
 A new epoch began in ^our life two weeJ^s ago^ "When 
 you started to follow the Mac Levp Sy^stem, 
 
 Behold now your increased power to do things 
 as compared with the old conditions. Not so much 
 trouble now for you to go through a day's work. 
 You no longer dread to see the morning dawn. 
 You feel in finer fettle. You more clearly recog- 
 nize your manhood. You will soon like hard, 
 knotty and twisted problems, for you will have a 
 heart for them. 
 
 Your body tingles with increasing vigor — ^it wants 
 to get into the fray of the day's battle. 
 
 Page seventy-three 
 
Your feet are on the earth, good and solid. 
 You have a feeling of confidence, you are no 
 longer dodging hard places — rather, you are look- 
 ing for them. 
 
 Your whole being is alive with energy and will 
 soon be ready to drive with a will at all 
 propositions. 
 
 You have frequently used the jocular remark: 
 **This is the life.'* At last it surges to your lips 
 in real earnest. It speaks with the tongue of 
 Truth: *THIS IS THE LIFE!** 
 
 Continue to follow all the Dictums except the 
 second. 
 
 Hit the high spots of cheerfulness. Scatter 
 friendly words where they will be appreciated. 
 Take what would have been to-day*s tobacco 
 money, buy apples and hand them to those who 
 look hungry. Or give candy to the children. Earn 
 smiles by deserving them. Be happy because you 
 know how much better life is becoming for you 
 every hour of every day. 
 
 Selah! 
 
 Page seventy-four 
 
DICTUM XVI. 
 
 As a stimulant, take a cool bath foU 
 lowed by a brisk rubbing. As a sedative, 
 take a warm bath. 
 
 This Dictum needs no special elaboration. 
 Neither are you expected to follow it according 
 to any specific time schedule. 
 
 Keep in mind that if you have been accustomed 
 to gain stimulation through your pipe, cigarette or 
 other form of tobacco, you may satisfactorily 
 employ a smart ablution — ^plunge or shower — ^in 
 cool water as a safe and sane substitute. 
 
 Warm water is soothing to the nerves. It 
 induces repose. When you feel that you need 
 your favorite smoke to quiet your nerves, par- 
 ticularly when you wish to invite tranquil sleep, 
 let warm water serve the purpose instead. 
 
 Don't become facetious yet, dear friend. It 
 would hardly be good form to jump into a nearby 
 fountain merely because you feel mentally sluggish 
 while attending to your day's business. Nor would 
 it be seemly for you to halt an important interview, 
 to take a warm bath merely because the subject 
 under discussion tends to make you nervous. 
 
 Page seventy-five 
 
It is by no means imperative that a regulation 
 bathtub be employed to obtain the tonic or quiet- 
 ing effect of water. There are numerous devotees 
 of hydrotherapy who favor what is termed the 
 sitz bath. This is taken by sitting in a basin of 
 water, which need be only deep enough to reach 
 the lower part of the spine. The bath may be 
 taken in warm water or cool water, according to 
 the effect desired. 
 
 A stream of cool water through a hose, directed 
 upon the back, over the course of the spine, is 
 another form of natural tonic that 1 employ with 
 success. In tobacco cases I have secured very satis- 
 fying results, and if you can employ a similar thing 
 (it is known as a Scotch douche) I advise you to 
 do so. It is highly recommended by many eminent 
 therapeutists. 
 
 Selah! 
 
 Page seventy-six 
 
DICTUM XVII. 
 
 To pacify an occasional false craving 
 for tobacco, use a harmless substitute. 
 
 As a matter of fact, you should have no further 
 craving for tobacco after you have passed the 
 fifteenth Dictum. 
 
 You may have a little restlessness of the nerves 
 (particularly the pneumogastric nervous system, 
 as it is known), influencing the stomach and throat. 
 There might be a temporary tendency to sleep- 
 lessness for a brief period. If you have been a 
 strenuous user of tobacco, you may feel a gnawing 
 sensation; or you may have some of that "heart- 
 burn** already referred to. 
 
 Don't be foolish — these are not demands for 
 tobacco. They are the last vestiges of the bad 
 effects of tobacco; and you must remember that 
 while you may think further indulgence in tobacco 
 might calm you, it would only aggravate the 
 irritation. 
 
 The delicate organs of your body have been 
 needing peace for years. They are part of your 
 hitherto enslaved physique; and they must be kept 
 free from insidious attack, so that they may recover 
 and remain free thereafter. 
 
 Page seventy-seven 
 
To use tobacco now for the purpose of quieting 
 what is actually a stomach disorder would be as 
 improper as if you were to encounter some poor 
 fellow who has manfully fought the liquor habit 
 and give him a pint of whiskey when he appeals 
 to you for food and rest. You wouldn't be so 
 mean and cowardly as to put the reformed drunk- 
 ard back into his old life by making him drink 
 whiskey instead of a bowl of nourishing, stimulat- 
 ing soup. Ergo; don*t be mean to your own vital 
 organs. Give them what they need; not what you 
 think they ask for. 
 
 You will not need to bother very much with 
 your inner man. The Dictums that you are so 
 faithfully following — particularly the rules per- 
 taining to what and how you eat and drink — ^will 
 probably suffice. 
 
 One of the best substitutes that I know is 
 chamomile tea — the kind you used to get when 
 you were a small child. You need not be ashamed 
 to use it now. Obtain the dried chamomile 
 flowers and make a diluted decoction, the same 
 as if you were preparing a cup of ordinary tea. 
 You'll not need to sweeten it and add milk now, 
 however. This tea gives relief quickly and is 
 good for various forms of nervousness. It is 
 perfectly harmless when used in the ordinary way, 
 and I know of no medical work or case wherein 
 any drug-habit tendency is attributed to it. 
 
 Crystallized ginger will serve the twofold pur- 
 pose of giving you a satisfying sense of warmth 
 and imparting an agreeable tang to your palate. 
 
 Page seventy-eight 
 
A little box of this preserved ginger can be easily 
 carried in your pocket. It would be quite in order 
 to nibble at it when you are in the company of 
 others who are using tobacco. On such an occa- 
 sion you might be pressed to have a cigar or 
 cigarette. This invitation should meet with a 
 gentle but firm refusal, accompanied by another 
 nip of ginger, to ward off any tendency to look 
 wistfully upon your old enemy. 
 
 If you are dining with friends, and feel a mild 
 longing for a cigar or cigarette (undoubtedly due 
 to the association of ideas rather than to any 
 stomachic condition), get an oyster on the half 
 shell, sprinkle it with plenty of salt and paprika 
 and swallow. The "bite'* will remove your crav- 
 ing and will also switch your mind to something 
 else. If the dinner has proceeded beyond oysters, 
 you will obtain the same satisfying effect with a 
 piece of cheese or bread similarly seasoned with 
 condiments. 
 
 In a way you will recognize in this feeling the 
 fag end of an automatic habit of doing something 
 with your fingers and jaws, rather than a craving 
 for anything in particular. In the beginning of 
 your freedom, therefore, humor these impulses of 
 the motor nerves — but do nothing injurious. You 
 will soon be self-possessed again. 
 
 There are several roots that can be chewed with 
 satisfaction to remove a gnawing feeling. Their 
 flavor has as much snap and gives as much solace 
 as tobacco. They are, of course, quite harmless, 
 and, withal, have a beneficial effect therapeutically. 
 
 Page seventy-nine 
 
Among them may be mentioned gentian, sassafras, 
 lovage, licorice, flag and marshmallow. Gentian 
 being the sharpest in taste (and a tonic as well), 
 is likely to appease your palate and stomach best, 
 if you have been addicted to chewing tobacco. 
 
 In youthful days did you ever use dried sweet 
 fern in * 'cigarettes'* or in a clean clay pipe when 
 you were pretending to be a "real man"? (What 
 a travesty on manhood!) You can safely return 
 to that harmless plant now if you ever imagine that 
 Demon Nicotine is slyly beckoning you back into 
 his clutches. 
 
 Some physicians advocate as a temporary sub- 
 stitute the smoking of dry tea in a clean pipe. 
 This is harmless enough within reasonable limita- 
 tions, but I am disposed to look upon it with dis- 
 favor because of the psychological suggestion of 
 keeping a pipe handy. 
 
 If you miss your pipe, cigar or cigarette, chiefly 
 because you have been accustomed to their pres- 
 ence in your mouth, remember that this nostalgia 
 won't last. It is easy enough to wean yourself of 
 the feeling by a slight mental effort; and this can 
 be aided by your carrying a cork, a small stick, 
 a straw or something else of this kind in the mouth. 
 
 Chewing gum is a safe tobacco substitute if used 
 to a moderate extent. A gum with a tart flavor 
 can soon prove itself as satisfying as a quid of 
 tobacco or a strong cigar to the man who has 
 been faithfully following the Dictums in this book. 
 
 Chewing gum has a legitimate remedial purpose 
 to fulfil. According to excellent medical authority. 
 
 Page eighty 
 
digestion is aided by the chewing of gum. It is 
 also said to be helpful in reducing nervousness and 
 in promoting an optimistic turn of mind. 
 
 You may detest the sight of a gum-chewing 
 individual, but that person is never sullen. In the 
 Great War it has been proved that chewing gum is 
 a satisfactory substitute for tobacco, and a goodly 
 percentage of soldiers have learned to prefer it, 
 although they never had any intention of combat- 
 ing the tobacco habit. 
 
 There need be no fear that the gum habit will 
 get you in its clutches like tobacco addiction. Even 
 if you were allowing yourself to become a public 
 eyesore by chewing gum incessantly in the pres- 
 ence of others, ask yourself if you would actually 
 appear any worse than if you were smoking or 
 chewing tobacco. So don't worry about the 
 esthetic phases of gum chewing. 
 
 The eating of candy is a good enough substitute 
 for tobacco. At The Farm chocolate cigarettes 
 are handed out to those who ask for them — and I 
 frequently have to order a fresh supply. 
 
 If you were habituated to chewing, it required 
 the more or less incessant activity of your jaws 
 while you were awake. There's no reason why 
 you need stop this customary exercise suddenly. 
 For the present resort to chewing the roots men- 
 tioned, or gum. 
 
 It is utterly foolish to spit out one of the inno- 
 cent substitutes here recommended and declare 
 that it has no taste, that you don't like it, or some 
 other similar remark. To begin with, you must 
 
 Page eighty-one 
 
acquire the new taste. Your palate has been 
 abused by tobacco and its condition is coming 
 back to normal. You will soon find that the 
 tingle of tobacco is being adequately replaced, and 
 eventually there will be no call for it or anything 
 like it. You will be fully occupied with working, 
 playing, eating, thinking — living a life worth living. 
 
 The necessity for these makeshifts will become 
 less and less. That's certain. In a few weeks, at 
 the longest, they will join tobacco as a memory 
 of the past. 
 
 Selah! 
 
 Page eighty-two 
 
DICTUM XVIII. 
 
 // you have a tendency to sleeplessness 
 do not take drugs. Combat it by natural 
 means. 
 
 When I first met Margaret Maguire I couldn't 
 converse with her intelligently, for Maggie had just 
 come from the Old Country, and I first saw the 
 light of day in the New Country. We made the 
 start — ^she as my nurse and I as her troublesome 
 charge. 
 
 Maggie is with me yet. She saw me reach man- 
 hood, and nowadays she is watching my children 
 grow. It is important in this chapter to say also 
 that Maggie has been the good friend of a veritable 
 legion of guests at The Farm, most of whom have 
 come with a "peck of troubles'* and gone away 
 with a "bushel" of health, serenity and power to 
 begin newer and finer careers. Many of them /^ 
 also carry away a golden treasure of "do's** and 
 **don*ts** born of a life rich in experiences, issued 
 from the wise braiin of sympathetic Maggie. 
 
 A fine, unerring observer is Maggie. She can 
 foretell to-morrow's weather better than most pro- 
 fessional experts, and when prognosticating about 
 
 Page eighty-three 
 
the coming of spring, even the traditional ground- 
 hog had better look to his laurels. 
 
 But it is on the question of sleep — other people's 
 sleep — that Maggie waxes eloquent. She is author- 
 ity for the statement that when an infant I slept 
 an average of eighteen hours per day. I needed 
 every minute of it, she assures me. Having 
 observed a like sleeping tendency in my two 
 children, and after discussing the matter with many 
 a medical man, I am certain we may accept it as 
 a general rule that babies need more sleep than 
 children, and young folks require more sleep than 
 adults. 
 
 Maggie says that while the youngsters need their 
 sleep in long stretches, the older folk do not seem 
 to awciken (that's Maggie's little pun) to the fact 
 that they can get along with considerably less. 
 The notion seems to be that one should sleep from 
 the time of going to bed — whenever that may be — 
 until the first call for breakfast has been sounded. 
 Personally, I average going to bed at half-past 
 ten o'clock and am up between four and five, 
 always having a plenitude of sleep. The normal 
 limit before the age of thirty and after reaching 
 sixty has been found to be eight hours; between 
 thirty and sixty, seven hours — or six. Circum- 
 stances alter cases. You may need a little more or 
 less. 
 
 Yet there are those who imagine something is 
 decidedly wrong if they Crawl into bed about mid- 
 night and do not sleep straight through to seven 
 or eight o'clock the next morning. If they happen 
 
 Page eighty-four 
 
to lose an hour or so during the night they worry 
 about it. In the morning they interpret a Httle 
 drowsiness as a bad sign, and go around telling 
 their tale of woe about insomnia to those who will 
 give them maudlin sympathy. 
 
 The fact is that, generally speaking, they are 
 getting sleep enough, and they are peeved because 
 they cannot impose upon Nature. 
 
 Coming to your case now, friend — ^how does 
 your bed carry you through the night? 
 
 Are you one of those who imagine you must lull 
 yourself to sleep with a smoke and then awaken 
 in the night because you need another smoke — or 
 a chew? 
 
 Well, let's quit that notion right now. Eliminate 
 tobacco from your mind as you have from your 
 physical life. 
 
 If you cannot fall asleep, or stay so, as readily 
 as you might, by drugging yourself with nicotine, 
 just be as calm as you can and never mind if you 
 stay awake. Think negatively for a while — that 
 is, relax. Invite a sense of oblivion. Don't worry 
 if you are awake all night. Don't be alarmed if 
 you remain awake another full night — or yet a 
 third. You'll not have a fit nor will you go crazy. 
 Nature will triumph over Demon Nicotine and 
 you'll make up for all the sleep you have lost. 
 
 Or, on the other hand, you may retire with your 
 thinking powers normally clear, but your brain so 
 surcharged with ideas that you find yourself in 
 the quiet dead of night cogitating — revolving 
 thoughts, engaged in a wonderful feast of mental 
 
 Page eighty-five 
 
acrobatics and air-castle building. Don*t be 
 alarmed. It's not a serious symptom. The brain, 
 like the individual, sometimes will flout union- 
 labor rules and work overtime. But rest will come 
 surely, pleasurably, sufficiently — if you are living 
 right. 
 
 Artificial aids to sleep — the safe kind — are 
 several. Here are some: 
 
 A short brisk walk before going to bed. 
 
 A warm bath. 
 
 A hot-water bottle placed at the feet after 
 retiring. 
 
 Reading of light literature. 
 
 A cup or two of chamomile tea. 
 
 A glass of buttermilk. 
 
 Soft and sweet music. 
 
 Fresh air in plenty. Try sleeping outdoors or 
 on the sleeping porch. 
 
 Deep breathing. 
 
 Light exercises. 
 
 If you have a hankering for it, a nibble or two 
 of food before retiring, with the fixed mental 
 reservation not to eat a hearty meal too close to 
 bedtime. 
 
 Thinking over the pleasant episodes of your 
 career. 
 
 Thinking of what you will do when you settle 
 down after your coming prosperity. 
 
 Silently repeating: **I sleep — I sleep,** as if 
 guided by the slow swinging of a pendulum. 
 
 Page eighty-six 
 
Picturing in your own mind a great number of 
 sheep hopping one at a time over a hedge. Count 
 them. 
 
 Imagining a flock of graceful swans serenely 
 gliding in single file across peaceful waters. Count 
 them as they slowly pass you. 
 
 And before you tumble into the Land of Nod 
 remember Maggie's sage remark — that you are 
 doubtless expecting too much sleep at your age 
 anyway. 
 
 Sdahf 
 
 Page eighty-seven 
 
DICTUM XIX. 
 
 'This above all: to thine own self be true, 
 And it must follow, as the night the day. 
 Thou canst not then be false to any man" 
 
 Hold fast to your purpose. It will grow easier 
 the longer you persist in carrying out your pro- 
 gram as set forth in the foregoing Dictums. 
 
 Do not be evasive when a friend offers you a 
 cigar or cigarette. Express your thanks and tell 
 him bluntly that you have quit tobacco to benefit 
 your health and mentality. Mention casually how 
 much better you feel. Let your stand be so plain 
 that he will respect and admire your action. He 
 is bound to do so if he is a genuine friend. If 
 he is not — why worry? 
 
 You have now acquired the moral courage to 
 make a stand in the presence of temptation. You 
 will not be such a weakling as to show the white 
 feather and permit yourself to be coaxed and 
 cajoled by unthinking friends into yielding to the 
 seductions of an old enemy. 
 
 It is important that you avoid a tobacco environ- 
 ment during the early days of the period that you 
 are holding your enemy at bay, lest thoughtlessness 
 on your part shall encourage him to the attack 
 
 Page eighty-eight 
 
again. All else being equal, it is better to frequent 
 places where tobacco is not used. By submitting 
 yourself to the atmosphere of refinement you will 
 be doing a thing both sensible and lastingly 
 beneficial. 
 
 In a railroad train avoid the smoking section, 
 where the air is polluted by tobacco stench. Other 
 men's smoke is physically harmful, too, by reason 
 of the poisons in that smoke filling the air. 
 
 To be a moral hero is as noble as to be a 
 physical hero. Even if you are not applauded by 
 the crowd, you will receive ample reward from 
 Nature. And, what is more, you will have earned 
 the unstinted approbation of your self-respect. 
 In the diadem of character no jewel flames brighter than 
 self-respect. 
 
 Everybody detests a moral coward, and if you 
 were to allow yourself to become one now, on your 
 head would fall both the blame and the detesta- 
 tion. You would have a mighty poor opinion of 
 yourself. 
 
 Remember, this steering clear of tobacco sur- 
 roundings isn't just a trick test to see what you 
 can do for the sake of idle satisfaction; on the 
 contrary, it represents your aim to be true to 
 yourself, to lift your habits into the sunlight and 
 the health light. 
 
 This is your oppr>rtunity to make a memorable 
 improvement in your life. Do not let your foot 
 slip. 
 
 Selah! 
 
 Page eighty-nine 
 
DICTUM XX. 
 
 Seek recreation of the kind that suits 
 you best, and which is consistent with 
 maintaining good health. Take pride in 
 your renovated mental and sentimental 
 atmosphere. 
 
 Give ample thought to that part of your life 
 which includes releixation, recreation and content- 
 ment. 
 
 Let good-cheer thoughts prevail. 
 
 Don't regret the past; be glad of the glorious 
 future that's in store for you. 
 
 What I say here holds good from the hour that 
 you begin to combat tobacco habit — even while 
 using the **weed** and going through the process 
 of preparedness prior to quitting its use absolutely. 
 
 After you have adopted Dictum XV. the bene- 
 fits will become more strongly obvious from day 
 to day. 
 
 Your Health is fast improving. Your body thrills 
 with better blood. You have more vigor and 
 strength. 
 
 The old lassitude is going — that feeling of ex- 
 haustion, that depression, that stupor, that **all-in'* 
 
 Page ninety 
 
sensation. You have a new joy of conscious satis- 
 faction in your bodily functions, an experience you 
 have not known for years. While before you 
 were a cringing slave, you are now a prince coming 
 back into your own. Your system feels wholesome, 
 inside and outside; you know anew — or perhaps 
 for the first timie — what life really means. 
 
 Your digestion has been growing better all the 
 while. Your stomach is no longer rebellious, but 
 works peacefully. Your liver is serving you more 
 normally. Your kidneys are doing better. Your 
 skin is clearing of the tinge of the old habit. It 
 is simply a miracle the way you feel. That is the 
 way Nature intended you should always feel. It 
 makes life worth living to be imbued with the 
 zest of freedom and power. 
 
 What about that mind of yours? Compare how 
 it serves you now with the confused, muddled, 
 uncertain, erratic way it used to work — that mind 
 which is now becoming as steady as an up-to-date 
 hall clock. To-day it works more freely, gladly 
 and strongly. It seems like a new piece of mecha- 
 nism when you think of the old way it used to 
 "rattle" and "skid" and fail you. And I say this 
 with the knowledge that you are only beginning 
 to conquer the tobacco habit. 
 
 The change is so great you can hardly believe 
 yourself. But it is real — it will last, too, and it 
 means that you are on earth again. 
 
 You have less qualms about the business. You 
 can think and drive things ahead better already. 
 You are getting away from the ragged edge. You 
 
 Page ninety-one 
 
are hounded less and less by imagined fears. You 
 need not wrestle any more with the nightmares of 
 nervous doubts. YOU KNOW where you stand. 
 
 When your pay envelope comes you need no 
 longer apprehend that you may find a note in it 
 to the effect that your services are no longer 
 needed. You are now mentally more efficient and 
 unafraid. Every day finds you in better form. 
 
 This fine condition of mind is now becoming a 
 fact with you; but it never was even possible while 
 you were under the influence of the tobacco habit. 
 This is the big thing in coming back. You are 
 now a man with a mind. 
 
 A wonderful thing is your conscience. It feels 
 very much easier. You are already holding your- 
 self in higher esteem. You are beginning to see 
 the finer side of life. 
 
 Your ambition is beginning to assert itself. You 
 have always wanted to do bigger things. You 
 would like to make a record. And you will do 
 it if you persevere. 
 
 Watch yourself closely. Pay attention to even 
 the little things. 
 
 Gambling is not a good recreation. It cannot 
 Steer you in the right direction. In fact, there is 
 no real satisfaction in doing anything for pleasure 
 which has the taint of immorality. There is almost 
 invariably a disagreeable "come back** of some 
 kind. The world is full of wholesome means of 
 recreation — those pleasures which make for better 
 health combined with respectability. 
 
 Page ninety-two 
 
Let this good work go on. Keep m the com- 
 pany of the right kind. You know better than 
 anyone else the persons whom you can trust. 
 
 No man ever became great through his own 
 unciided efforts. Every man who has done big 
 things has relied more upon others than the world 
 knows. Keep this ever in mind and make your 
 connections accordingly. Why not seek recreation 
 where you will meet those who can help you in 
 your upward progress? 
 
 I wouldn't like to think (presuming you are a 
 man) that you scorn the influence of womankind; 
 but if so you must reform. You cannot continue 
 blithely through life without the smiles, the soft 
 encouraging voice and the intelligent comradeship 
 that emanate from the gentler sex. Those men 
 who try to do without such atmosphere and such 
 inspiration are the mean and selfish ones; and the 
 end of their lives is spent in vain regret. 
 
 Don't wait until people are dead before saying 
 kind and gracious things about them. Strew their 
 living path with roses. I recall a sweet little quatrain 
 from my schoolboy days which read something 
 like this: 
 
 A little word in kindness spoken, 
 
 A sundrop or a cheer. 
 Has solaced man^ a heart once broken 
 And made a friend , sincere. 
 
 Make the sentiment of this simple little verse 
 one of your every-day mottoes. Be considerate. 
 Be kind. Gild your life and the lives of those 
 that touch yours with the radiance of heart good- 
 
 Page ninety-three 
 
ness. Study how you can compliment those about 
 you who do worthy things. Watch their smiles 
 of appreciation 2ind consider how good you feel 
 in having added another ray of sunshine to some- 
 body's life. 
 
 Don't use flattery; that is foolish and needless — 
 sometimes it reacts harmfully. Employ genuine praise. 
 Use it consistently, intelligently, discreetly. Prac- 
 tise emitting the magnetic rays of cheerfulness. 
 Use them when talking and writing and toiling. 
 Send gladsome soul vibrations everywhere — to 
 every heart. The heart doesnt throb that isnt thirsting 
 for sincerel}) l^ind and encouraging words* 
 
 Incidentally, when this book has served its pur- 
 pose, write and tell me so. If you have interesting 
 or helpful experiences to recount, tell me of them, 
 too. A letter from you would gratify me very 
 much. 
 
 In conclusion, let me leave these parting words: 
 
 Increase your circle of worth-while friends. 
 
 Enlarge your scope of wholesome entertainment. 
 
 Enjoy your leisure moments as befits a truth- 
 loving, health-conserving, character-building indi- 
 vidual. 
 
 Be worthy of your hire. 
 
 YouVe made a fresh start in the world of reality. 
 Be a Man among Men! 
 
 SelahU! 
 
 Page ninety-four 
 
The Dictum of Dictums 
 
 If you have a religious belief — and I sincerely 
 hope you have — here is the most valuable Dictum 
 of all. 
 
 Pray daily to God for whatever aid you may 
 feel in need of, to help you in the simple task of 
 following the rules in this book to a victory over 
 the tobacco addiction. 
 
 That God will answer these prayers is certain. 
 
 When you are free from the awful thraldom- 
 filled with the exuberance of good health, a clear 
 mind and the true joys of life — add a few words 
 to your daily prayer, that God shall show others 
 the way to longer life and contentment, particu- 
 larly that He shall stay our boys from ever acquir- 
 ing the tobacco habit. 
 
 And do not be self-contented or feel that your 
 duty is done merely because you are uttering a 
 daily prayer. 
 
 Put your knowledge to good use. Talk to the 
 young boys kindly. Keep them from making the 
 error of starting wrong. 
 
 Talk to those who are already addicted. I 
 mean men of any age. Seek particularly those 
 who are ailing without knowing just what the 
 cause IS. Find also those who are unable to obtain 
 advancement and are gradually going backward, 
 yet who cling fondly to their tobacco. Go out of 
 
 Page ninety-five 
 
your way to meet those who, through the volun- 
 tary senseless bondage, imagine they prefer 
 tobacco smoke and profanity to wholesome sur- 
 roundings of refinement. Explain to them the real 
 nature of tobacco and the injury that it does. 
 Awaken their interest. Tell them of the miracle 
 that was wrought within you. 
 
 Loan your copy of this book to those who can- 
 not afford to buy one, until it has become ragged 
 through wear and until you can proudly say that 
 you have saved a dozen of your fellow men. 
 
 Then you will be able to face your God and 
 Man with the knowledge that you are doing your 
 duty. 
 
 This is the Dictum of Dictums. 
 
 Selah! 
 
 Page ninety-six 
 
To Women Who Are Addicted 
 
 As a matter of convenience the text of this 
 book is addressed to men, but with minor excep- 
 tions it can be applied equally to women. 
 
 Out of every hundred tobacco users three are of 
 the female sex. This is a fair average. The per- 
 centage has been gradually increasing. Let us 
 hope it will turn to a steady decrease. 
 
 Women who use tobacco at all usually favor 
 cigarettes and snuff, although all other forms of 
 tobacco are indulged in to some extent. Geography 
 plays an important part in this differentiation. In 
 the big cities, among women of ultra-modernized 
 tendencies (good or bad), the cigarette is a 
 favorite. In manufacturing localities, where large 
 numbers of women are employed in mills and 
 factories, snuff "dipping'* is a popular practice. 
 In Spanish-speaking countries cigars are smoked. 
 In Scotland and in some parts of America old- 
 fashioned clay or cob pipes are used. Tobacco, in 
 the usual varieties of plug, twist, etc., as well as 
 the snuff form, is used by a rather large number 
 of the women folk in some parts of America. 
 
 I shall not dwell at length upon the unusually 
 serious harm that an immoderate indulgence in 
 tobacco inflicts upon the feminine sex. Let me 
 mention a few items. It tends to destroy beauty. 
 It gives the skin a sallow, unhealthy hue. It takes 
 
 Page ninety-seven 
 
vitality and lustre from the eye and tends to 
 necessitate the wearing of glasses. It undermines 
 strength and saps energy. Moreover, it devitalizes 
 and debilitates even the sturdiest and healthiest 
 of women. It retards the normal functioning of 
 the delicate organs. It has a harmful effect upon 
 offspring before and after birth. It is even a 
 potential cause of sterility itself. 
 
 On the mental side an intemperate indulgence in 
 tobacco operates with equally disastrous results to 
 health and happiness. It causes and intensifies 
 irritability. It induces hysteria. It leads to head- 
 aches and dizziness. It impairs the memory. It 
 occasions nightmares. It frequently leads to shat- 
 tered nerves or neurasthenia. 
 
 Tobacco brings in its wake certain emotional dis- 
 turbances that act as a blight on woman's career 
 and are a bar to her birthright to joy and content- 
 ment. It has sometimes even aided in making 
 a person non compos mentis. In short, the tobacco 
 addiction in a woman is a horrible curse, spiritual 
 as well as material, until it is overcome. 
 
 The foregoing facts are put mildly. I could 
 cite nearly all the long series of ailments (due to 
 excessive use of tobacco) that come upon men and 
 show convincingly how much more strongly nico- 
 tine and its kindred poisons affect women. 
 
 Next we come to the social aspects of our 
 theme. I doubt if cigarette smoking ever helps a 
 woman toward gaining success, and I am afraid it 
 frequently has the reverse effect, for the sterner 
 sex is not recruited from a race of fools. Men 
 
 Page ninety-eight 
 
want healthy mothers, healthy sisters, healthy 
 wives and children. Men want women folks who 
 are right, who look right and who live right. 
 They're not content with sentimental memories. 
 They require the soothing and sympathetic atmos- 
 phere of live, healthy, modest, womanly women. 
 They have placed woman on a pedestal, endowed 
 her with all the softer virtues, with modesty and 
 grace and gentleness — with delicacy and purity. 
 Manly men have made woman a paragon unde- 
 filed and undefilable. What can they think when 
 they see this idol shattered, and behold a woman 
 languidly puffing away at a cigarette, polluting 
 her system with the poison? 
 
 Where one man may frankly approve or be 
 indifferent to a woman's indulgence in tobacco, a 
 dozen will either inwardly or openly denounce it. 
 
 This addiction of woman to man's vice is 
 more than deplorable. It is conducive neither to 
 conjugal felicity nor to that mutual esteem which 
 ought to exist between the sexes. Man's admira- 
 tion and love rest on respect, and respect springs 
 from the knowledge that she — the woman- 
 deserves the pedestal on which he has reverently 
 placed her. 
 
 By all means, ladies, contend for your rights. 
 But pity the fact that men have been exposed to 
 and laid low by certain vices, and rejoice that your 
 woman's world is wholesomer, cleaner, better; that 
 you have the start in the truly modern ideal of 
 keeping oneself immaculate. That is your mission. 
 Keep to it. 
 
 Page ninety-nine 
 
Sensible men in great numbers are everywhere 
 waking up. They are getting rid of tobacco 
 thraldom. Surely you are too progressive a woman 
 to hold to what others discard. 
 
 If you, dear madam, are addicted you have my 
 sincere sympathy. I could easily devote a whole 
 book to the subject without visiting one word of 
 blame upon you. I have been made acquainted with 
 innermost details in the lives of many women so 
 addicted, and I J^now that they have become en- 
 slaved through no initial fault of theirs. Such 
 women merit sympathy, not censure. But com- 
 miseration is not genuine unless it is translated 
 into encouragement. We accomplish nothing by 
 mere vocal regrets. I want you to make a new 
 start — become a courageous, brave and successful 
 woman again. You can and must do it. This 
 book will help. 
 
 It makes no difference what your occupation is. 
 You may be an actress, writer or other professional 
 woman; or you may be connected with business; 
 or you may be a factory employee; or perhaps you 
 are the woman-at-home. Life will take on a new 
 aspect when you determine to quit the use of 
 tobacco and begin following the system described 
 in this book. You will be able to do better work 
 — and more of it. 
 
 You will build higher ideals for yourself — and 
 fulfil them. Now is the time to determine to win 
 that for which you have devoutly wished. 
 
 This is the transcendent moment for you to draw 
 a long cheerful breath and let a genuine smile find 
 
 Page one hundred 
 
its way to your countenance, for you now hold the 
 key that will release you from the imprisonment, 
 that will enable you to delight your friends, new 
 acquaintances and valued business associates and 
 family. Surprise them all by a newly gained 
 superb appearance, due to improved health, calm- 
 ness of mind, clear complexion, lustrous eyes, pure 
 breath, clear conscience, self-respect, mental poise 
 and general loveliness. You may make yourself 
 feel and appear years younger if you only deter- 
 mine to do so — NOW. 
 
 The Dictums as given in this book can be easily 
 adopted by you with any slight modifications that 
 may be found necessary. I wish you to give par- 
 ticular attention to the taking of outdoor exercise. 
 Never let cold or stormy weather be a bugbear. 
 Don't indulge in too much horseback riding or 
 bicycling. Also keep absolutely off the motorcycle, 
 for this sport is not beneficial to women. Nice 
 walks along interesting thoroughfares or through 
 picturesque country, combined with cheerful com- 
 panionship and the various convenient methods of 
 open-air exercise, will easily suggest themselves to 
 you. 
 
 You are rvhat ^ou make yourselj! 
 
 Page one hundred one 
 
A Talk to the Boy Who Smokes 
 
 It was at the beach. A number of boys were 
 bathing. They were having great fun. 
 
 Three of the boys, in a spirit of bravado, started 
 to swim to a point of land. It looked simple and 
 easy. But they had been warned of danger and 
 told not to be so foolish as to take such a risk — 
 for Death had caught others there and was still 
 lurking for new victims. 
 
 The boys, in their mistaken desire to be manly, 
 and heedless of the danger, kept on. At a place 
 where the sea appeared no rougher than else- 
 where, the lads suddenly felt that they were losing 
 control of their feet. 
 
 For the first time in their lives they encoimtered 
 that danger known as an undertow. Experienced 
 sea bathers know of it and they avoid the places 
 where it is liable to exist. These lads, however, 
 did not understand what was wrong. At first they 
 fought to control themselves and to swim to the 
 shore — only a few rods. 
 
 They were unable to hold against the terrible 
 and mysterious foe. The undertow caught them 
 and sucked them under the surface of the water, 
 as if a horrible octopus had drawn them into its 
 ugly maw. 
 
 Excited observers saw that something was amiss. 
 Two strong swimmers jumped into a boat, pulled 
 
 Page one hundred two 
 
sturdily and attempted to save the lives of those 
 boys. One of them was dragged from the water 
 nearly drowned. He recovered afterward. The 
 other two lads rvere drowned. 
 
 Think of the agony of the parents and friends I 
 Two boys who were finding life full of good things 
 and who were growing into fine manhood, became 
 victims of the cruel enemy that was concealed 
 beneath the innocent-looking surface of the sea. 
 Two lives thrown away. You will agree that the 
 affair was horrible. A tragedy without excuse. 
 
 This brings me to the point where I can tell you 
 about another danger which exists all around you. 
 I mean the cigarette habit. 
 
 You learned it for the fun of the thing, probably 
 in the spirit of "don't take a dare.** You thought 
 it would be manly to know how to smoke. You 
 saw other boys doing it. 
 
 Now you have become so accustomed to cigar- 
 ettes that you feel the need of them. They give 
 you a sort of stimulation; or, if you are nervous, 
 you perhaps smoke several of them to make you 
 feel easy. 
 
 Now, my boy, do please take my words seri- 
 ously; I am a man of wide experience. I have 
 had the training of many boys as well as men. 
 I know the effect of your cigarette smoking to-day, 
 and I also know what the result may be if you 
 continue. 
 
 The tobacco of your cigarette contains certain 
 powerful drugs — nicotine and others — ^which act 
 upon your body. They are poisonous. Your feel- 
 
 Page one hundred three 
 
ing of stimulation, quietude or any other form of 
 so-called pleasure obtained through cigarette smok- 
 ing is false. It is as serious — only in a different 
 manner — as if you were to deceive your nerves 
 with whiskey. 
 
 Do you have nervous spells? Do you become 
 dizzy at times? Are you unable to think as clearly 
 as formerly? Is your memory failing? Do you 
 have twitchings in the eyes? Is your skin becom- 
 ing yellowish? Are you thin and emaciated? Do 
 you lack the courage to look people squarely in 
 the eye? Are you lacking in ambition? Do you 
 have bad dreams? Are you unable to concentrate 
 your thoughts? Do you sometimes have the feel- 
 ing come over you that you are doing a serious 
 wrong? 
 
 The tobacco habit — which includes cigarette 
 smoking — ^has sent many a boy to an early grave, 
 or has done even worse, by putting him in an 
 insane asylum. Legions of lads have been ruined 
 in health by cigarettes, and if you could realize 
 that so many of the weak, broken-down unsuccess- 
 ful men of to-day became so only through cigarette 
 smoking, you would understand more clearly what 
 I mean. 
 
 You do not wish to suffer. You do not want 
 to inflict any anguish on your mother or your 
 father — or on any beloved member of your family, 
 who cares for you and protects you, and attends 
 you in sickness and in health. You do not wish 
 to enter into manhood with the terrible handicap 
 of being weak in both body and mind. 
 
 Page one hundred four 
 
If I were to tell you facts — giving you details 
 of actual cases — I could fill a dozen books the size 
 of this, and many a doctor, prison warden or 
 asylum superintendent could do likewise. 
 
 Here's just one case, briefly told. A millionaire 
 of New York had a son who, at an early age, 
 learned to smoke cigarettes. The boy was unusu- 
 ally bright; he won high honors in school during 
 his earlier years. Gradually the poisons of the 
 tobacco began to spread their effects through his 
 body and to undermine his health- — working just 
 like the treacherous undertow, already spoken of, 
 that many a reckless young swimmer doesn't see, 
 but finally feels, and is sucked under by. His 
 memory failed; he lost his desire to learn; he had 
 bad dreams; he was nervous, except when puffing 
 at a cigarette, and his heart became weak. 
 
 The family physician said that the boy must 
 leave school and go away for a rest. He went to 
 a country place, but he did not allow himself to 
 rest, for he continued to smoke cigarettes and his 
 health continued to fail. 
 
 His mother brought him to me. He was a 
 pitiable sight. His main thought seemed to be 
 upon cigarettes and he constantly fumbled in his 
 pockets, unconsciously seeking one. The bright 
 young fellow had nearly lost his mind. He had 
 gone too long. His case had become one for an 
 asylum and he was taken away by his weeping 
 mother. When I last heard of him he was still 
 no better. A pathetic case of a fine boy who 
 
 Page one hundred five 
 
became worthless to himself and to the world — 
 the sorrow of one of the fondest of mothers 1 
 
 Now, my boy, I want you to think of yourself 
 and of someone rvho is near and dear to you. It was 
 a mistake for you to learn to smoke. The other 
 boys whom you emulated were misled just as 
 surely as you were. It is not manly to be a 
 cigarette smoker. It is an open advertisement that 
 you are gradually ruining your health and that 
 your value to yourself, to your employer and to 
 the world is being lessened, little by little, but 
 surely. Stop ! 
 
 The fact that you are reading this book shows 
 that you still have a good brain and that you can 
 stop. Your time to do so is right now, and you 
 have a grand opportunity to become a REAL 
 MAN. 
 
 Since you are old enough to use tobacco you are 
 able to follow the Dictums laid dow^n in this book. 
 You will find a marvelous satisfaction in them. 
 You will be proud of yourself, and others will be 
 proud of you. 
 
 You will become a life saver, too. I do not 
 mean that you will be able to stand on the beach 
 and watch over foolish boys who seek to swim in 
 dangerous places. I mean that after you have 
 found how fine it is — how full of pleasure is life — 
 after you are rid of the nasty cigarettes, you will 
 have a feeling of sympathy for the young fellows 
 who are still killing themselves and you'll think 
 of their mothers, too. Then you will tell them 
 what they are losing by continuing in the habit and 
 
 Page one hundred six 
 
what you are enjoying since you became free 
 from it. 
 
 By helping other boys to help themselves along 
 this right and sure road, you will prove yourself 
 a manly boy, of character, strength and service — 
 an efficient, worth-while boy, imbued with a fear- 
 less and patriotic spirit, who knows how to do a 
 manly duty like a man, and who steps out of his 
 boy's shoes to do it. 
 
 Such a boy deserves success in life and it is such 
 a boy who wins it. 
 
 Page one hundred seven 
 
Looking Backward 
 
 Read this chapter an^ time after three months from 
 the period that })ou freed yourself from tobacco addiction. 
 
 Although you will have improved steadily day 
 by day, after beginning the Mac Levy System, and 
 observing the Dictums, the more valuable benefits 
 will manifest themselves when both your body and 
 mind have been restored to a normal working 
 basis. This becomes particularly evident about 
 three months after the tobacco habit has been 
 forgotten. 
 
 I feel sure that this perspective view will fit your 
 case in many respects. 
 
 You have turned your back on the past. You 
 have given yourself credit that you were a free 
 man. At first the way seemed unreal. You 
 doubted, you felt the uncertainty; then, as you 
 perused the opening pages of this book more care- 
 fully, you began to understand. Your senses 
 gradually became awakened and then you arose 
 to meet the demand — and you won. 
 
 You see where you are to-day. It seems a far 
 cry back to where you started, yet clocked by the 
 calendar it was only a yesterday. You are to-day 
 far above the former average. You feel it. 
 
 You can look further into things; you realize 
 your development of perceptiveness; you have a 
 
 Page one hundred eight 
 
grasp of mind that you did not have just a hit 
 ago. You know you are on your way to success. 
 This is what I said would be. To-morrow you 
 will be further on. 
 
 Look yourself over with care. Give yourself 
 credit for the march that you have made. In the 
 matter of your strength you feel stronger, and to 
 realize this is to have power. 
 
 Instead of that heavy, sluggish, stupid feeling 
 of your body, or extreme nervousness, or indecision 
 that compelled you to drive yourself along, you 
 have expression, freedom, and, above all, you 
 have a well-balanced impulse to do things. Your 
 body has the sustaining force to carry you along. 
 How different this is from what it was. 
 
 It is a good difference. It is a real difference. 
 It means everything to you! 
 
 Consider the working force of your mind. You 
 realize at once an increase of power. You can 
 think now; you could not think a few months ago. 
 You see an idea more readily now, while at that 
 time you had to grope for it. 
 
 You feel like thinking more broadly than before. 
 You have good consecutive moments of thinking, 
 where, before, your mind was Hlled with disorder 
 and confusion. 
 
 You have ability to solve things, and you do 
 solve them. While in the tobacco bondage you 
 put them aside for some other time when you 
 hoped to feel like doing them. 
 
 Your mind yearns for expression and exercise 
 after its long imprisonment. You have a clear 
 
 Page one hundred nine 
 
head. It is not "cobwebby" or confused. It works 
 with definite aims in view. You have an unfettered 
 brain. It all seems to you mighty good. Now 
 keep it. Keep that brain at its best. Do it by 
 keeping yourself at your best. A habit-free man! 
 I told you how good this would seem. As you 
 look forward and upward you will find yourself 
 each da^ further on in ijour triumph. 
 
 There is that delicious taste that you sensed this 
 morning at the table. You felt good, you felt fit — 
 fit to taste things, to notice flavors. You now have 
 a real sense of enjoying your food. You recall 
 the past, the dreary past, when nothing tasted 
 very good. All flavors were alike, and they were 
 all more or less bad. Yours was the * 'brown 
 taste** that tobacco always did and always will 
 give to a man. But that's gone. To-day you 
 feel the gusto of eating because things are really 
 good. You like ^our food noT3>. You feel satisfac- 
 tion during and after the meal, while before you 
 felt indifference — even repugnance. 
 
 So you have made distinct progress. You have 
 scored a notable victory by learning to eat prop- 
 erly. You see the reality of it all now. The 
 glorious reality of this conquest over an unnatural 
 appetite. 
 
 You have noticed to-day that your digestion is 
 on time, not upset, not *'at outs** with you. You 
 have felt a peace in your stomach and digestive 
 tract that for years had been very much missed. 
 Was it not good? Just to have digestion quieted 
 and on good terms with you for a single day was 
 
 Page one hundred ten 
 
mighty good. It was worth a million times more 
 than the slight effort of learning to follow the 
 Dictums. 
 
 You had your mind set upon conquering the 
 tobacco-habit evil and you did it. You are mighty 
 glad of what you accomplished. 
 
 I repeat — you are rising. You do not feel the 
 rancor in your mind, you are not **on edge'* all 
 day. You have been a new fellow. It is splendid. 
 It is what I meant it should be! It is the way I 
 wanted you to feel. It is the one sensible way 
 to live. 
 
 There is the delightful feeling that you are 
 FREE. That you are not held up at every corner 
 by your habit, to spend money, to spend time, and 
 only pollute your breath and your clothes and 
 the air about you, as a miserable reward. You 
 have the feeling that you are a man, not a slave; 
 a divine UNIT, not a decrepit, dehumanized 
 shadow of yourself. You are no longer toting a kit of 
 bad-smelling tools with which to work wp tobacco into 
 ashes. 
 
 It is simply great — this free feeling. It has in it 
 a new sense of commiseration, too, for the fellow 
 tied down; you seem to pity him, where before 
 you just rated him to be as shackled as you were, 
 when the habit was on you. Now it seems different 
 and you wish he were with you and like you — 
 emancipated. That is the way of it. Freedom 
 wants all to be free with it. 
 
 You have a new joy in social life, too; a feeling 
 of pride which you never had when you were a 
 
 Page one hundred eleven 
 
slave to tobacco. You feel like the best of those 
 folks there. You feel that you are there "till the 
 play is over,** and you know no reason for "going 
 out between the acts.** It is all new and fine and 
 refreshingly wonderful. You never thought of it 
 as you do now. 
 
 You find that people are more interesting than 
 you ever found them before. They are real people. 
 Formerly you thought of them with your tobacco- 
 befuddled brain as mostly insincere and unreal. 
 Possibly some of them were — ^you can discriminate 
 better now. You are making new friends; they 
 like you and they have a fresh interest in you. 
 They smile with a deeper sincerity. This all adds 
 joy to your day*s return to normal living. You 
 see now that it pays. I wanted you to see this, 
 and you now know I was right. All you need 
 is to go on. 
 
 Right on top of all this good feeling comes 
 another joy. You find that your pocket money 
 does not disappear as fast as it did. You can 
 ascribe this added wealth only to the fact that you 
 are now a free man and not a tobacco slave. 
 You are proud of yourself, and the world — the 
 once skeptical world — is becoming proud of you. 
 You are a live producer, wealthier in the world's 
 goods, wealthier in efficiency, and therefore more 
 valuable to society. 
 
 And your thoughts — they dwell only on what is 
 best. You find, for instance, that home lacks 
 something, that it is not a completely furnished 
 nest. You are missing there many nice things — 
 
 Page one hundred twelve 
 
desired things — such as flowers, cheerful books, a 
 pretty trinket or two. You did not care for flowers 
 when you were in the thraldom, but now you feel 
 like seeing them and you like to have them at 
 home. You want to inhale their soft fragrance. 
 This is a new breath of life which you must drink 
 in. It is a natural thing for people to love flowers, 
 but when a man is made unnatural by being a 
 tobacco slave he does not even appreciate them. 
 The natural man is a joy-loving being. 
 
 And what about your loved ones — mother, wife, 
 sister, or perhaps children, for whom you seldom 
 gave, or were able to give, a sustained thought? 
 Maybe you didn't have the time before for the 
 loving words eind kindly encouragements. If you 
 just add together the half moments that you were 
 accustomed to squander lighting cigarettes cind 
 cigars and filling your pipes you will have time 
 a-plenty henceforth. What is past is past, but now 
 you will make up for those wasted moments in one 
 lump sum of life-continued affection. 
 
 What little gift will please them? You know 
 their little fads and fancies best. And with the 
 generous instincts born of home love you will 
 gratify them at last. What shall it be? A box of 
 candy or an uplifting book or a nosegay or a 
 dress ornament? Any inexpensive keepsake that 
 carries your thoughtfulness and love will do. Their 
 hearts are all grateful, and their faces, once tear- 
 dimmed and careworn and furrowed, are now 
 lit up. 
 
 Page one hundred thirteen 
 
This IS the way it works — the triumph of the 
 real man over his unreal self. It brings the best 
 out of him; it brings, too, the best into him. He 
 feels that he is on the right road. He knew always 
 he was there, but had to trust himself to find it. 
 You are now keeping tabs on the new joys and 
 new senses of life that will awaken in you. 
 
 Keep straight on. Lift your mind and body to 
 where you can feel the real normal life thrill and 
 you will know what I mean. There are still finer 
 things in store for you — bigger realities. You are 
 still more and more of a man and you can prove 
 it. There is no man who uses tobacco excessively, 
 no matter where he stands in the eyes of the 
 world's successes, who is as big as you aire, free 
 of tobacco. This may seem like a strong state- 
 ment, but it is true. 
 
 There is nothing finer for you in this universe 
 than the fact that you are your own destiny-shaper. 
 Keep so always. Keep your habits, your health, 
 and, above all, yourself, at the high tide of worka- 
 day goodness — to-day and every other day — and 
 you can truthfully exclaim, with the keen-visioned 
 poet: ** Master of opportunities am /.** 
 
 Page one hundred fourteen 
 
APPENDIX 
 
TOBACCO: THE DESTROYER 
 
 A Compilation of Convincing Evidence 
 
 - Is tobacco a poison? 
 
 Does it destroy or do serious injury to mankind ? 
 
 Even if both the foregoing questions be answered 
 **YES" by Science, is it not possible that the gen- 
 eidl harmfulness of tobacco habit is overrated by 
 those who are opposed to tobacco? 
 
 These are fair questions. I am fair, too. I am 
 not an anti-tobacco crank in the usual sense of the 
 term. I recognize the tobacco industry as an 
 enormous one. 1 know there are many excellent 
 persons engaged in it. I have friends who are high 
 in the councils of Tobaccodom. I hate quarrels 
 or acrimonious debates. But, withal, I am a fighter 
 against what my moral sense tells me is wrong. 
 Therefore I must frankly acknowledge that I am 
 convinced tobacco is a race poison, and that the 
 trifling part it fills in human sociability is not 
 worthy of consideration when compared with the 
 vast amount of harm that it is doing to humanity. 
 
 In this Appendix I give facts. Everything is 
 proven by "chapter and verse.** I have covered the 
 subject widely, being limited in the results set down 
 here solely by my desire to keep this book under 
 encyclopedic size. In these researches loads of 
 opinions and beliefs have been discarded because 
 
 Page one hundred seventeen 
 
they were not scientifically conclusive, although, as 
 a matter of fact, they were largely true. 
 
 At the end of the Appendix you will find the 
 list of authorities from which the evidence has been 
 compiled. The references are indicated by small 
 elevated numbers; as, for example, I mention* that, 
 according to one of the most recently issued vol- 
 umes by a recognized authority, tobacco can be 
 worse for the users than opium or its derivatives, 
 including morphine. 
 
 TOBACCO IS A POISON 
 
 Where shall we find the information as to what tobacco is? 
 
 One place to find it is in any list of poisons,^ and you will 
 observe what are the antidotes, and so on, as in the case of all 
 other poisons. 
 
 One place where you will not find it is in the official pharmacopoeia 
 (the government's list of official remedies) ; for while, in the old days 
 of medicine, tobacco was occasionally used to counteract intestinal 
 ipasm, as in strangulated hernia, it was found so dangerous — in fact, 
 this is how we have most of our records of its directly poisonous 
 action — that doctors have long ago tabooed it. Nor will you find 
 tobacco recorded anywhere as a food. 
 
 When you have located tobacco among the poisons, and want to 
 know more about it, you learn this: Tobacco is a plant of the 
 family called nightshade^ including such relatives as belladonna and 
 henbane. 
 
 Webster says' tobacco is a narcotic. Here are some other nar- 
 cotics: Opium, morphine and heroin, belladonna and atropine, cocaine, 
 henbane (hyoscyamus), stramonium, cannabis indica (hasheesh), 
 alcohol, ether, chloroform, hydrated chloral, bromal hydrate, prussic 
 (hydrocyanic) acid, carbon monoxide. 
 
 A narcotic stimulates at first; then induces stupor, and finally 
 insensibility, the stages depending chiefly on the amount consumed and 
 the susceptibility of the individual. 
 
 The botanical name of the plant tobacco is ntcolxana tahacum, 
 giving you a hint of its important constituent, nicotine. The dried leaves 
 of the plant are the parts used for smoking, chewing and snuffing 
 
 Page one hundred eighteen 
 
preparations. Besides the function of narcotizing Human beings, 
 tobacco preparations are used in a crude way for killing insects. 
 
 Tobacco contains usual vegetable components — silica (sand), phos- 
 phates and nitrates of calcium (chalk) and potassium, gum, resin. 
 The active principle is the alkaloid substance, nicotine,'^ contained in 
 varying degree by different brands of tobacco, ranging from two to 
 eight per cent. The composition has been shown to be variable; and 
 cigars* considered mild may contain more nicotine than other cigars. 
 
 Nicotine, in the language of chemistry, is leta-p^ridil-alpha-n- 
 meih^l-p^rroUdine, one of the most virulent poisons known to man. 
 Nicotine is classed as a poison exceeding in deadliness all other 
 poisons except prussic acid,^° the mere vapor of which can kill — the 
 commonly known form* being diluted with 98 per cent, water. 
 
 Tobacco smo\e has been analyzed by innumerable chemists. Some 
 of the nicotine is broken up, about 85 per cent.^'® remaining as nico- 
 tine, and the chief other substances formed are pyridine, colUdine, 
 creosote, sulphide gases, carbolic acid, hydrogen cyanide {prussic 
 acid), acetic acid, valerianic acid, carbon dioxide, carbon monoxide, 
 ammonia; extent and variety^"^'^ differing in particular cases. 
 
 The amount of carbon monoxide formed on the average and taken 
 into the mouth is six times the weight of the tobacco itself which is 
 used,* for part of the carbon monoxide is created by joining with the 
 oxygen in the air. 
 
 Cigarettes may contain various impurities and special poisons. A 
 proportion of cigarette papers contains glycerine, which in burn- 
 ing forms^ acrolein. This^ is an acrid poison. 
 
 Another substance found In tobacco smoke is the aldehyde 
 furfural,^ the specially dangerous ingredient found in improperly aged 
 whiskey. 
 
 In a case where pure nicotine was taken by a human being only 
 one-fifteenth of a grain was used; the victim dropped instantly to the 
 floor insensible and death occurred within three minutes. A fatal 
 dose^"' for cats and dogs is one thirty-second of a grain. 
 
 Tobacco as such (not isolated nicotine, but plain tobacco**) taken 
 into the stomach — say about as much as one cigar — is fatal. But death 
 has also resulted from the inhalation of tobacco vapor^'^ into the lungs. 
 
 In ordinary smoking the gases are absorbed by the mucous mem- 
 branes of nose and throat, and partly breathed; while, when the 
 person inhales, the entrance into the lungs is, of course, marked; and 
 in any ceise some of the smoke" is also sweJlowed. 
 
 In chewing and snuffing, a portion of the tobacco Is absorbed 
 directly by the tissues; and some of it mixes with the saliva'""'" and 
 is swallowed. 
 
 Page one hundred nineteen 
 
Tobacco obviously acts as a local irritant; but the main damage is 
 produced by its getting into the system. Ordinary tobacco can send 
 its poisons into the human body right through the unbroken""^* skin. 
 Cases are recorded of smugglers who died after having covered their 
 whole bodies with tobacco leaves,* which they were trying to bring 
 across the border fraudulently. Then surely you can imagine how much 
 more easily tobacco insinuates itself into the body through the sensi- 
 tive mucous membranes: of stomach and intestines, when any of the 
 tobacco, some direct and some in saliva, is swallowed; of nose and 
 throat, when chewed, smoked or snuffed; of the lungs, when smoked. 
 
 After the toxic tobacco elements are in, they are carried by the 
 blood throughout the circulatory system, affecting the heart, striking 
 the nerves and brain, undermining^ the whole physical and mental being. 
 
 THE TOBACCO HABIT KILLS 
 
 Here are carefully recorded facts: 
 
 The statement issued by the Census Bureau at Washington,** on 
 the principal causes of death in 1914, in the registration area of the 
 United States, compares the death rates in 1914 with those in 1900» 
 giving the average number per 100,000 population. 
 
 1900 1914 
 
 Deaths from tuberculosis 201.9 146.8 
 
 Deaths from pneumonia 180.5 127.0 
 
 Deaths from diphtheria 43.3 17.9 
 
 Deaths from typhoid 35.9 15.4 
 
 Note the decrease in deaths from the foregoing class of com- 
 municable diseases, largely in consequence of the extensive campaigns 
 for improved sanitary conditions. 
 
 Here Is another schedule: 
 
 1900 1914 
 
 Deaths from heart disease 123.1 150.8 
 
 Deaths from B right's disease and 
 
 acute nephritis 89.0 1 02.4 
 
 Deaths from cancer and other 
 
 malignant tumors 63.0 79.4 
 
 Deaths from apoplexy 67.5 77.7 
 
 Deaths from diabetes 9.7 16.2 
 
 Note the Increase, In spite of better living conditions. In deaths 
 from the last-named group of diseases arising from organic deteri- 
 oration. 
 
 Page one hundred twenty 
 
Make allowance for all kinds of variable circumstances, yet surely 
 these figures indicate a degenerative tendency for which there must be 
 rejisons. 
 
 You will now see significance in tlie parallel fact that the amount 
 of cigarettes made in this country during the same two years, re- 
 spectively, were as follows: 
 
 1900 2.000,600.000 
 
 1914 15,800,000,000 
 
 These figures® show an increase of seven hundred per cent. Thai 
 there was also an increase in most other forms of tobacco, during the 
 period in question, is well known. 
 
 Bear in mind, it is a matter of definite medical knowledge that 
 tobacco ads injuriously upon the human organs. Therefore the extraor- 
 dinary increase in death rate (through diseases most often caused 
 by tobacco — as will be shown) may be partly attributed to that popular 
 poison. 
 
 Insurance companies are cold and calculating. They reckon with 
 death as calmly as you check up your laundry bill. Here is an 
 example: In 191 1 the New England Life Insurance Company published 
 a table from records of sixty years," covering (he cases of 180,000 
 policyholders. 
 
 This particular company classified the policyholders as abstainers 
 from tobacco, rare users, temperate users and moderate users. Ex- 
 cessive users do not appear, for the very good reason that the insurance 
 company was in business to make money and would not accept an 
 e:icessive user, for such to them seemed a death risk altogether too 
 great. 
 
 The standard of expected mortality is a formula agreed upon by 
 the insurance companies, upon which insurance premiums are based. 
 That is, out of a certain number of persons of a certain age so many 
 may be expected to die. As a matter of fact, this formula is a 
 maximum for the companies* protection and is very rarely reached. 
 
 The following figures give the percentage of deaths in each of the 
 four classes. Where the standard (or msaimum) predicted 100 deaths, 
 only so many, as you see here given, died: 
 
 Tobacco abstainers 59 
 
 Rare users of tobacco 71 
 
 Temperate users of tobacco 84 
 
 Moderate users of tobacco 93 
 
 The above statistics, covering sixty years, are appalling in their 
 significance. Many companies which have not been so careful in 
 
 Page one hundred twenty-one 
 
their watchfulness over their tobacco-using policyholders are now 
 handling this feature in a definite way. I know one of America's 
 greatest companies that has begun to demand information from its' 
 prospective policyholders respecting their indulgence in tobacco. Others ' • 
 are coming into line. Jhey realize the necessity of it. , - ' 
 
 Concrete examples of cases wherein tobacco has been the direct 
 or near-direct cause of death are so numerous that it would lake 
 voluminous records to relate even an insubstantial proportion of them. 
 Some cases will be cited, further on. _ ^ - 
 
 Every experienced physician could recount Instances wherein prema- 
 ture death through heart disease or other organic trouble had been 
 induced and given impetus by the excessive use of tobacco. 
 
 At a meeting of the British Life Assurance Medical Officers* 
 Association" , in London in 1913 the consensus of opinion was in 
 favor of including excessive use of tobacc as a physical test. The 
 principal speaker at the conference related that he had long been m 
 the habit of asking applicants whether they used tobacco; and he 
 cited two recent cases of comparatively young men — one insane, the ^ ■ 
 other a suicide — ^both of whom had, under the existing rules of the y 
 company, been accepted for insurance, but in both of whose cases he 
 (the doctor) had reported "Smokes too much." , . 
 
 Another way to lest whether one thing Is a result of one circum- 
 stance (death the result of tobacco excess), besides showing many 4<^ » 
 cases of the thing foHowlng that circumstance, is to show where tli^ 
 removal of the circumstance was followed by that thing not occurring. ^ 
 
 I recall the report" of a well-known New York doctor, of ^ two 
 cases of serious heart trouble (threatened with the usual end of such 
 diseases) relieved and the persons restored to normal by the con- 
 quering of the tobacco habit. One was H. B., a lawyer, 38 years :^^ 
 old, who had smoked pipe, cigars and cigarettes. His heart trouble W 
 
 was relieved following the cutting off of tobacco. The other was 
 W. L. S., a seemingly powerful and healthy man of 35, who had, 
 been smoking cigars and contracted heart palpitation. He cjtiii tobacco 
 and his heart returned to normal condition. 
 
 As I have already said, almost any physician can multiply such ' 
 instances. Heaven be praised that tobacco's dastardly work^is foile^ 
 in some cases. , ^ 
 
 ■J 
 TOBACCO CAUSES INSANITY 
 
 i: 
 
 Let us make no mistake here. It is a common thing for persons 
 
 who have used tobacco excessively to experience spells of temporary 
 
 frenzy, loss of memory, acute melancholia or other mental dis- 
 
 f 
 
 Page one hundred twenty-two *■ 
 
 ^ 
 
turbance. But they are not what are termed insane from a medical 
 Standpoint. - 
 
 I do not mean the word "insane" figuratively, but refer plainly 
 to the condition of losmg reason, self, personality, contact .with and 
 control of life — the loss dreaded by most of us more than death. 
 *^ V ' . . 
 
 The records of tobacco Insanity speak for themselves. 
 
 The fails cagae under observation even in the old days. More 
 
 than fifty years ago an Edinburgh University professor^* wrote that 
 
 ne himself witnessed two cases of mania resulting from excessive use 
 
 of tobaccot and heard an eminent physician of the time^^ cite tobacco 
 
 ' as one of the causes of mental disease. 
 
 One compiler^' has gathered the following evidence: 
 r Dr. Kirkbnde, of the Pennsylvania Insane Hospital, reported six 
 cases of insanity verij clearPj attributable to the use of tobacco. 
 
 Dr. Harlow, nead of the Maine Insane Asj'lum, remarked that the 
 V pernicious effect of tobacco on the brain and nervous system is obvious 
 to all who dxe called to treat the insane. 
 
 , Dr.' Bancroft, head of the> Concord (N. H.) Insane Asylum, 
 
 ' ^ staled; ^hat the number of cases of insanity in which tobacco is 
 prominent among rlhe causes is very large; and that' he had known 
 several cases of insanity most unquestionably produced fep </ie use 
 of tobacco ji}lthovt other complicaiing causes, and which have been 
 cured by suspension of the tobacco habit. 
 
 The chief physician of St. Vincent's Hospital for the Insane, 
 
 Kj^St. Louis, Mo.,^^ declared that he had seen (insane) melancholia, 
 
 tnore often mania and very frequently general paresis, precipitated 
 
 by excessive use of tobacco, but that he also knew instances wherein 
 
 ponesis could not be referred to any other cause than tobacco. 
 
 This doctor's further demonstration that tobacco really does cause 
 Insanity he bases cm tke- well-nigh magic effect seen in, some cases 
 after the discontinuance of the tobacco. • 
 
 Thus he had observed that Inceptive melancholia with suitidal 
 impulses, hallucinations of various kinds, forced actions besides the 
 t precursory symptoms of ins%nity, such as insomnia, crying spells, 
 precordial pains- fears of impending evil, impotency, vertigo, im- 
 pairment of memory and judging power, and lowering of moral 
 tone, all of |which and a host of other symptoms were attributable to 
 chronic tobacco intoxication, disappeared after freedom from the 
 tobacco habit was established. 
 
 One of his patients had an insurmountable impulse to jump out 
 of any open window and therefore had to be restrained. Discon- 
 ^ tinuance of the tobacco indulgence terminated the morbid fear and 
 intent. '^ . 
 
 Page one hundred twenfy-fhree 
 
 
These actual records are borne out ty tlie later pathological 
 research''^ to which I shall refer, and they in turn give us a basis for 
 fair inference, as to the grave harmfulness of tobacco, to be drawn 
 from reports such as these: 
 
 A member of the Paris Academy of Medicine^" pointed out the 
 statistics that, in exact proportion with the increase of diseases in the 
 nerve centers — i. e., insanity, general paralysis, periplegia and certain 
 cancerous affections — there was an increased consumption of tobacco. 
 
 In our own country the case is the same. For example: The 
 census of 1900 as a basis shows 50 per cent, increase in population 
 in the State of Illinois, but 667 per cent, increase in insanity. And 
 the increased use of tobacco kept pace. In about the same period 
 the annual consumption of tobacco in the United States increased 
 from five pounds to seven pounds per person, average,*^ and the 
 mortality from apoplexy and other nervous diseases, among men,'^ 
 increased 31 per cent. 
 
 The national and international statistics show **how the wind 
 blows"; and the actual cases tell of the individual victims swept 
 away. Tragic tobacco! 
 
 TOBACCO CAUSES CANCER 
 
 President Grant died of cancer. During the President's last days 
 one of his physicians, Dr. Douglas,^" stated with studied conservatism: 
 "Smoking was the exciting cause of the cancer, though there have 
 been many contributing causes." After the General's death Dr. 
 Shrady said: "It is quite probable that the irritation of smoking was 
 the actual cause of the cancer; or at least it is fair to presume thai 
 he would not have had the disease if his habit had not been carried 
 to excess." 
 
 A well-known Boston surgeon^ said: "The irritation from a 
 cigar or pipe frequently precedes cancer of the lips." A London 
 doctor (senior physician of the Metropolitan Hospital) : "Cancer 
 of the lip is rarely seen, except in men who smoke." A French 
 professor: "Tobacco is the most common cause of cancer in the 
 mouth." A member of the (British) Royal College of Surgeons; 
 "All the cases of cancer of the mouth that I have come across, and 
 they are pretty numerous, have been started by the pipCt cigar or 
 cigarette." 
 
 I have clippings from several newspapers in my scrap book, report- 
 ing the lectures of Dr. Howard A. Kelly, of Johns Hopkins Uni- 
 versity Medical College, Baltimore, at the time his radium research 
 created such a furore; and Dr. Kelly, speaking of the possibility of 
 curing cancer by the use of radium, refers in the most matter-of- 
 
 Page one hundred twenty-four 
 
fact way to the use of pipes and cigars as the cause of the majority 
 of cases of cancer of the lip. 
 
 Dr. Rochard, of the French Academy of Medicine,® while declar- 
 ing that the frequency of tobacco cancer should not be exaggerated — 
 and nobody pretends that every tobacco user will contract cancer — 
 warns tobacco habitues of the danger of epithelioma, or cancer of the 
 lips and tongue. In some cases, he says, it begins with buccal psoriasis, 
 a kind of thickening of the skin of the tongue, which becomes white, 
 glossy and horny. These two forms of a horrible malady are in 
 his opinion the most serious perils tobacco users incur. 
 
 I shall spare the reader the recorded details of many specific cases. 
 You ^non> what cancer is. A case told of in The British Medical 
 Journal quotes^" the doctor as of opinion that the victim would have 
 done better to blow his brains out. A Philadelphia case report 
 describes the agony of a prominent banker with cancer of the tongue, 
 whose whole throat began to rot and who finally died of starvation 
 and suffocation — being unable to swallow anything and unable at 
 last to brfeathe. 
 
 TOBACCO CAUSES DEAFNESS 
 
 In the matter of deafness and tobacco the simplest course is to 
 see what a standard author on diseases of the ear''^ has to say. This 
 specialist's titles, offices and honors would almost fill a page of this 
 book in the enumeration. 
 
 Like all real scientists, he is conservative. I quote: 
 
 **As to the varying susceptibility of different Individuals to certain 
 influences, tobacco and alcohol furnish notable examples. Thus, one 
 man may be able to smoke habitually large numbers of cigars daily 
 and to drink wine, beer or whiskey in considerable amount without 
 any determinable injurious effect upon his ears, while another suffers 
 regularly from any excessive indulgence in either. 
 
 "Tobacco In susceptible subjects may affect the ears Injuriously 
 In two ways — i. e., (a) by inducing venous congestion or catarrh of 
 the tubal mucosa, this giving rise to alterations of intratympanic pres- 
 sure and tension (difficulty^ in hearing) ; or, (b) more rarely, may 
 induce a slow and insidious form of auditory nerve deafness. A 
 colleague of the writer, who has been an habitual though moderate 
 smoker of cigars, has been obliged to give up smoking on account of 
 the aural symptoms induced. He states that whenever he is tempted 
 to smoke, even in moderation, he regularly experiences tinnitus aurium 
 (ringing in the ears) and a sense of fulness and occlusion of the 
 ears, which as regularly disappear after a few days of abstention 
 from tobacco." 
 
 Professor von Frankel-Hochwart^^ reports many cases of hard- 
 ness of hearing due to tobacco. So do other^° eminent medical men. 
 
 Page one hundred twenty -five 
 
TOBACCO CAUSES BLINDNESS 
 
 When reference Is made to the harmful effects of tobacco abuse 
 upon the epe, don't imagine the trouble to be some passing irritation 
 of a mechanical sort produced, for example, by any kind of smoke. 
 In fact, chewing and snuffing may cause blindness. The eye disease 
 that is connected with tobacco is internal, a result of poisoning — 
 which fact gives the scientific term toxic amblyopia to what is popu- 
 \ai\y known as tobacco blindness. 
 
 Another name often heard is amaurosis, which etjrmologically 
 means the same as amblyopia, but — ^when a distinction is made — may 
 be said to describe the absolutely complete loss of vision in which 
 the continued dimness or obscurity of sight (amblyopia) may result. 
 
 A few years ago,'*' many of the students having developed eye 
 trouble soon after entering West Point, an expert oculist examined 
 the eyes of the students and declared that the ttea^ness of vision r»as 
 caused b^ tobacco poisoning. 
 
 West Point now bars cigarettes altogether and restricts the use 
 of other forms of tobacco; while the Annapolis Naval Academy 
 prohibits every kind of tobacco to all except seniors, smd the latter's 
 indulgence is confined to a regulated minimum. 
 
 Tobacco blindness is a very serious and not at all uncommon 
 thing. Ask any eye doctor or inquire at any eye dispensary or 
 hospital. Yet this dread danger is, alas! too little realized by the 
 average tobacco user. I have before me a copy of the New York 
 World, of February 17, 1916, containing a report that Prof. 
 De Schweinitz, of Philadelphia, says "tobacco is often the cause of 
 blindness" — as if this were news! 
 
 Nicotine amblyopia is quite fully described in Dr. De ScWemitz's 
 standard book" on diseases of the eye; and back in 1896 this 
 famous ophthalmologist wrote a book*^ dealing exclusively with the 
 toxic amblyopias. In this last-nzuned volume a long chapter is devoted 
 to tobacco amblyopia, comprising a summation of authorities from 
 1863 to date, and reporting the result of 37 American studies, 36 
 English, 22 French, 12 German, 6 Italian, 3 Austrian, 5 Belgian, 
 2 Swiss, 2 Norwegian, I Swedish, 1 Russian, 1 Rumanian, 3 Spanish, 
 1 Mexican, 1 Brazilian, 1 Scotch, 1 Canadian, \ New Zealand, 
 1 South African — each based on numerous hospital and private cases 
 or laboratory dissections. 
 
 This introduction is intended to bring home to you and your 
 friends, dear reader, the established matler-of-factness of one tobacco 
 menace that most people, through ignorance, Imagine to be a remote 
 possibility or of which they may never even have heard. 
 
 I shall now describe to you briefly what tobacco amblyopia 
 
 • 9.28.28.31.40.42.43 
 
 Page one hundred twenty -siAr 
 
The conslUuiional symptoms are these: Poor appetite; irregular 
 bowel action; restlessness; sleeplessness; lack of concentration; failure 
 of memory; impaired sexual functions; disturbance of blood circula- 
 tion; tobacco heart — i. e., irregular action and palpitation. 
 
 Witli or without any or all the general symptoms, the ocular 
 symptoms are these: Diminution of sight (from one-half to one-twelfth 
 of normal, according to direction of vision, in early stage), which can- 
 not be helped by eyeglasses; sometimes better seeing in dull than in 
 bright light; complete color blindness or mistaking of green for gray, 
 pink for blue, and red for brown or black; generally a scotoma (spot) 
 in the retina, which is blind — that is, able to see nothing when the 
 person is looking in a certain direction. 
 
 Pathologically, the disease Is a kind of neuritis, ending up (unless 
 halted) in atrophy of the retina or body of the optic nerve when total 
 blindness results. 
 
 If absolute blindness does not come about, the blindness remains 
 only peripheral — that is, the person can vaguely make out what is on 
 the side of him, and can guide himself about, although not recognizing 
 objects. What a consolation! 
 
 In the early stage a cure may be accomplished by discontinuing 
 tobacco primarily. Where tobacco is taken up again the case 
 relapses. In the later stage the blindness is incurable. The tobacco 
 addict then loses his sight entirely and permanently. 
 
 The frequency of tobacco blindness is indicated by these figures. 
 Out of 1,500 patients treated by Dr. De Schweinitz in his own 
 practice during a certain period this disease numbered 7. Hirsch- 
 berg, another famous oculist, reported a ratio of 6 to 1,000 of 
 private practice. Priestly Smith, still another noted eye man, re- 
 ported an average of 12 per 1,000 in Queen's Hospital, London, and 
 a rate of 8 per 1,000 among his private patients. 
 
 Of course,*' other factors than tobacco may make individuals more 
 or less liable. For example, the Turks amd Spaniards seem 
 racially less liable. The British and Germans seem more liable. Age 
 seems to make little difference, as cases have been reported ranging 
 from 25 years to 74 years, although the blindness comes most often 
 at 35 or after. Usually fifteen years of the tobacco habit are 
 required to cause blindness, but Nettleship reported one case resulting 
 from only one year's use of tobacco, and another case arising from 
 only three years of tobacco indulgence. 
 
 A person's general run-down condition (and state of worry. 
 Indigestion, etc.) may hasten the amblyopia, as may alcoholism or 
 other narcotic addiction. But seeming health otherwise, and even 
 abstinence from liquor, will not necessarily save from tobacco polson- 
 
 Page one hundred twenty-seven 
 
ing; for the authorities point out these circumstances: that where 
 alcohol and tobacco have both been used tobacco is found to have 
 been the chief offender; and that, while comparatively few cases 
 occur due to alcohol alone, innumerable cases of toxic amblyopia 
 are on record as originating in tobacco excess and nothing else. In 
 fact, thanks to Hirschberg, doctors know how to distinguish the 
 symptoms of alcoholic amblyopia from those of nicotinic amblyopia. 
 
 With reference to this disease as to all the others, it is hard to say 
 what amount of tobacco constitutes excess. The kind of tobacco may 
 make a difference and so may the individual's predisposition. Sichel 
 maintains that few persons can consume more than 20 greummes 
 (about Iwo-ihirds of an ounce) of tobacco per da^ — that is, 14^ 
 pounds per year — ^without deleterious effects upon vision. 
 
 Hirschberg says the limit of safety is 30 grammes per day, or 
 one ounce, or, say, six cigars a day. 
 
 Groenouw says 15 grammes, or three cigars daily, may result in 
 blindness. Berry says that from an ounce of tobacco a n>ee^ to half 
 a pound or more per week has caused amblyopia. 
 
 It all depends; but ^ou watch out! 
 
 As for the form of tobacco that most readily leads the user to 
 blindness, they all do. 
 
 Snuff taJiing gives the fewest cases, yet the persons who went 
 blind no doubt each felt that one case is one too many. 
 
 Snuff dipping (rubbing the snuff on the gums or other mucous 
 membrane) yields more cases. One authority tells of a woman of 
 35 who was suddenly attacked by almost total blindness immediately 
 after putting an extra large quantity of snuff in her mouth. 
 
 Next comes cheiving of tobacco, which is a quite common cause. 
 
 Most frequent victims are the smokers. Dr. Kollock puts the 
 pipe users ahead of the cigar smof^ers, but generally doctors find 
 that the majority of blindness cases result from cigar (and also 
 cigarette, about equally with cigar) smoking. 
 
 As a mailer of fact, the method of introduction of tobacco into 
 the system is unimportant. I have already told you that the nicoline 
 and other tobacco poisons do their "dirty work," whether they 
 "jimmy" their way into you through skin or mucous membrane, or 
 are welcomed right into the alimentary and respiratory portals. 
 
 The scientist Kosminsky reported the case of a patient who 
 applied some tobacco to a hollow tooth (thinking to stop the pain) 
 and suddenly became completely blind. 
 
 Page one hundred twenty-eight 
 
TOBACCO POISONS THE ENTIRE SYSTEM 
 
 Results (diseases coupled with tobacco use) are enough to con- 
 vince the layman; but doctors go further, in order to determine how the 
 results come about. Professor Mann made an exhaustive study of the 
 toxicity of tobacco''^ by experiments of his own and by comparing 
 the records of twenty-six French, German, Russian, Austrian and 
 Italian scientists'^ on the same subject. 
 
 As already intimated, chemical tests showed that as much as two- 
 thirds of the nicotine in tobacco, and never less than a twelfth, passes 
 into the mouth with the smoke. 
 
 But smoking is not the only conveyance of nicotine, another 
 channel of absorption being the prolonged contact of the moist 
 tobacco of the cigarette or cigar with the lips of the smoker, or of 
 snuff and cheiving tobacco with tongue and throat. Even the fingers 
 may absorb the toxin as it passes readily through the unbroken skin. 
 
 When chemistry has had its say animal experimentation takes the 
 floor. 
 
 Injecting minute fractional doses of nicotine into rabbits, cats, 
 dogs, etc., was practised long ago; changes in the blood, arteries, 
 nerves, etc., being observed both before and after death resulted. 
 Then experimenters came closer to the question, injecting the con- 
 densation products of plain tobacco smoJie, which produced precisely 
 the same train of symptoms as pure nicotine. 
 
 Dr. L. P. Clark, the New York neurologist, found that the 
 immediate effect of tobacco on animals,'^ even though deprived of its 
 nicotine constituent, is to contract the pupils, cause difficult respiration, 
 general convulsions and death. 
 
 Dr. Claude Bernard, the great French physiologist,' and Dr. 
 Hobart Amory Hare, of the University of Pennsylvania,^" have shown 
 in detail the effect of the tobacco poisons (nicotine, pyridine and gross 
 tobacco itself) on the blood. The action consists of atiacJiing the 
 haemoglobin in the red corpuscles of the blood and brea}(ing up the 
 white corpuscles. This fact has been confirmed by Dr. Clark, who 
 reports that the haemoglobin content may fall as low as 40 per cent. 
 
 In human beings the changes are only microscopic at first in the 
 case of the nerves, months or years passing before tobacco addiction 
 registers a permanent impression upon the nervous system, altering 
 the structure. Even then the nervous tissue probably receives its 
 damage by an initial alteration of the blood vessels, which supply 
 the nerves with nutrient blood. Dr. Clark has indeed found coarse 
 lesions in the brain and spinal cord. Peripheral neuritis was observed 
 by Walicka; and an autopsy revealed the same changes as occur in 
 
 Page one hundred twenty-nine 
 
the optic nerve in cases of tobacco blindness. Parsons and Pandi 
 observed the same nerve degeneration as Walicka. 
 
 Histologically and microscopically, therefore, the specialists have 
 observed (generally by experiment on lower sunimals) what happens 
 in the tissues (blood, nerves, etc.) to correspond with the symptoms 
 that are generally well known in human beings and are recorded by 
 doctors from observation of their patients. 
 
 When the use of tobacco is commenced the individual often gets 
 a taste of acute nicotine poisoning: nausea, vomiting, giddiness, intense 
 malaise, weakness and (if the dose is strong enough) burning pains 
 in the stomach, purging, free urination, delirium, rapid and then im- 
 perceptible pulse, cramps in limbs, cold clammy skin, collapse, death. 
 
 The compilers of works on materia medica get their facts from 
 just such reports of experiment and practice. So Potter" summarizes 
 thus: "The continued use of tobacco, by smoJiing or chewing it to 
 excess, produces granular inflammalion of the fauces and pharynx, 
 atroph}) of the retina, dyspepsia, lowered sexual power, sudden faints, 
 nervous depression, cardiac irritability and occasionally angina peC' 
 toris. It has been credited with causing cancer of the lips and tongue, 
 blunting of the moral sense, mental aberration and even insanity. 
 The 'tobacco heart' includes many forms of nervous, painful or 
 oppressed cardiac action. A synergistic action has been observed 
 by the author between opium and tobacco." 
 
 The following conclusions are reached by Dr. Clark and Dr. 
 Mann: 
 
 The genera! efFect of pyridine on the nerves is to induce paralysis 
 of respiration and depress the functions of the spinal cord. 
 
 It is fairly well proved that tobacco is a cardio-vascular poison — 
 that Is, it acts on heart and blood vessels primarily. 
 
 In chronic tobacco poisoning, additional to the diminution of red 
 corpuscles in the blood already mentioned, there is more or less 
 gastro- enteritis of a hemorrhagic character, ecchymosis occurs in the 
 pleura and peritoneum, and hyperemia (blood congestion) Is found in 
 the lungs, brain and spinal cord. 
 
 Inasmuch as the brain Is the center of the nervous system, with 
 branches emerging from the brain's continuation down the spine, 
 whatever affects the nerve centers affects the brain; and inasmuch 
 as the whole body mechanism works by nerve control, nerve degenera' 
 tion may result in bodily disorder of any and every sort, including 
 the heart and circulation. And, of course, the nerves must be kept 
 in order by the blood supply. So you can see for yourself the 
 vicious circle of Interacting ruin inaugurated by tobacco. 
 
 The double action, of depressed nerve control and contaminated 
 blood supply, on the muscles is demonstrated by the series of experl- 
 
 Page one hundred thirty 
 
ments on Mosso's ergograph by Dr. W. Perrin Lombard, of the 
 University of Michigan,'* to this effect: The administration of 
 even moderate amounts of tobacco in the form of smoke loraered 
 the Vforliing poiver of the human muscle by a large percentage. The 
 result was the diminution of muscular power, five to ten minutes after 
 commencing to smoke an ordinary cigar, to about one-fourth. 
 
 Minute animal observation of the pathology of tobacco's poisonous 
 effect on heart and blood vessels showed an inflammation and 
 degenerative thickening and hardening of the walls of the aorta — the 
 big blood vessel adjoining the heart. There was a formation of 
 plaques and little sacs on the inside of the arteries, spreading to the 
 arteries in the thoracic and abdominal regions, as well as that of 
 the thigh. These changes closely resemble the old-age changes in 
 human beings. 
 
 So tobacco may be said to present a ready way of growing old 
 quickly. 
 
 TOBACCO IS NEVER HARMLESS 
 
 As Dr. Newton relates, the grand old professor of pathology in 
 Columbia University Medical College (the late Dr. Francis Delafield) 
 once said to him: "Doctor, no one ever used tobacco in any amount, 
 at an'y time," without some injury." And a famous English professor 
 of medicine^ puts it this way: "But apart from the greater evils, 
 how many of the excessive tobacco users escape dyspeptic troubles, 
 flatulence, capricious appetite, irritation of the throat, attacks of 
 insomnia, exaggerated cardiac action and insurmountable periods of 
 gloom and depression?" 
 
 Dr. Rochard's^ experience shows that nearly all excessive smokers 
 are dyspeptics. The next most common affections are of the lungs 
 and heart. Other doctors as well as himself, to his knowledge, had 
 met with cases of angina poctoris due to tobacco. 
 
 The question may also arise as to what amount of tobacco con- 
 stitutes excess. Dr. Turney^* gave as his estimate- anything more than 
 a quarter pound of tobacco per week in pipe, five Havana cigars or 
 ten cigarettes daily; and further on this insurance examiner explains 
 that he and his colleagues are not interested in ordinary human diseases, 
 but are, of course, concerned only with immediate forerunners of 
 death! 
 
 Neither I nor anyone else can say arbitrarily what Is excess for 
 everybody. And because, as Dr. Clark says, the signs of heart 
 failure, etc., do not crop out for a long time, you cannot know in 
 advance what will not hurt you. Furthermore, you are dealing with 
 a habit-forming drug'^ which soon overrides discretion. 
 
 Page one hundred thirty-one 
 
TOBACCO CAUSES HEART FAILURE, HARDENING 
 
 OF THE ARTERIES, LOSS OF MEMORY, 
 
 EPILEPSY, PARALYSIS, GENITAL 
 
 WEAKNESS AND APOPLEXY 
 
 Nor does ihe victim of the lobacco habit generally get off with 
 chronic dyspeptic and other misery; far worse may develop or 
 already exist unknown. Professor Mann"^ in reporting that excessive 
 tobacco indulgence may lead to sudden (painless) attacks of heart 
 failure, in some instances fatal, cites one case of a man of about 
 45 years of age. This man had long suffered from indigestion and 
 flatulence. He had a sudden attack of syncope without apparent 
 cause. He was revived but relapsed again and again. Shortly 
 after, he died of heart failure. The patient had stated he had not 
 at any time suffered from any Illness beyond the indigestion. He 
 had smoked ten cigars and upward per day for a number of years. 
 
 Heart trouble Is indeed so well known a sequel of tobacco indul- 
 gence, In innumerable cases, that the reader can no doubt from his 
 (or her) own experience confirm the absolute "a, b, c" truth of 
 Dr. Lichty's" Important observation of the prohibition of tobacco b\f 
 doctors as soon as heart symptoms appear — as practical a proof as 
 can be desired that tobacco is the guilty factor. I quote: 
 
 "That tobacco Is a causative factor In heart and blood-vessel 
 diseases is apparent In this — that tobacco Is promptly excluded in the 
 treatment In all diseases of the heart and arteries, 
 
 "Dr. HIrschfelder, of Johns Hopkins University Medical School, 
 author of a classic treatise on diseases of the heart and aorta, says: 
 'Tobacco should be absolutely excluded In both organic and func- 
 tional cases.' Dr. Abrams, of California, places tobacco non-use 
 ahead of alcohol In both prevention and treatment of heart diseases. 
 Bovaird, of the Columbia University Medical School, New York, is 
 equally emphatic In demanding immediate abstinence in all heart affec- 
 tions. Similar quotations of eminent authors could be continued ad 
 infinitum — and the users will say ad nauseam. Dawn is coming. If 
 abstinence aids to cure, why not total abstinence to prevent? Nowhere 
 would the adage of ounce of prevention and pound of cure be more 
 appropriate." 
 
 Dr. Mann and the twenty-six International authorities with whose 
 findings he compared notes kept a record of the symptoms observable 
 In tobacco users: indigestion, heart palpitation, eye TveaJ^ness, color 
 blindness— in the early stage; chronic diseases of all sorts — in the later 
 stage. They, too, found in lower animals (since human beings can't 
 be cut open for purposes of investigation, yet must be saved by 
 knowledge gained somehow) that nicotine, tobacco and tobacco smoke 
 attacked the heart and arteries and resulted In what humanly cor- 
 responds to arteriosclerosis — hardening of the arteries. 
 
 Page one hundred thirty-two 
 
As far back as 1889 authorities declared that without doubt 
 tobacco can produce arteriosclerosis^ angina pectoris, degeneration of 
 the myocardium and other circulatory disorders. Clinical observa- 
 tions of individual cases by specialists have confirmed the general 
 belief. 
 
 One authority investigated the causes of d})sbasia angiosclerolica — 
 intermittent limp. He concluded that there was no longer any doubt 
 as to the important part played by excessive tobacco use in the 
 causation of arteriosclerosis and allied conditions, such as contracting 
 ^idne^, degeneration of the myocardium, angina pectoris, etc. This 
 doctor (the famous Erb) searched further and finally tabulated thirty- 
 eight such cases of men, comprising ten heavy smokers and fifteen 
 extremely heavy smokers — that is, twenty-five out of thirty-eight — 
 and of these twenty-five excessive smokers fourteen showed histories 
 which excluded all other possible causal agencies (such as syphilis, 
 alcohol indulgence, diabetes, etc.), and left, as the sole etiological 
 factor, tobacco. 
 
 Muskal says that the abuse of tobacco stands prominently to the 
 front as a cause of angiosclerosis and a forerunner of gangrene, 
 
 Schlesinger" tabulated fifty cases of intermittent limping. Forty- 
 six (over 90 per cent.) were smokers. Of these, fifteen were 
 moderate smokers and thirty-one heavy smokers. 
 
 The broad interest of intermittent limping is, of course, its relation 
 to hardening of the arteries. Change in arterial pressure, says Dr. 
 Turney," is the beginning of the end. He cites the following tests: 
 
 Dr. Troitzki examined «ix hundred smokers. In most of them 
 the pulse rate increased. Another Russian medical man found the 
 average pulse rate of non-smokers 71.55; of smokers, 81.24. Two 
 Russian students, Nikolai and Strachelin, practised on themselves for 
 a long period. They tried to live as they always had, except that 
 they smoked six to eight cigars a day. During the non-smoking period 
 the pulse rate was 74.5; duriag tha smoking period 81.6. 
 
 Here in America^ Prof. Wm. A. McKeever, of the University 
 of Kansas, has made similar tests, showing the weakening of the 
 force and the increase of the rate of the heart beat as a result of 
 tobacco use. 
 
 Dr. Harlow Brooks," of New York, visiting physician to the 
 City Hospital, Montefiore Hospital, etc., summarizes his experience 
 with cases of "tobacco heart" as follows: "Tobacco produces 
 symptoms referable to the heart, of a very definite and characteristic 
 type. There is an increase in pulse rate and a rise in blood pressure, 
 followed by a slowing of rate and lowering of pressure eventually. 
 Prolonged excessive administration of tobacco produces arrhythmia 
 and intermission. These symptoms are more or less persistently 
 
 Page one hundred thirty-three 
 
accompanied by a sense of weight or pain of a dull character in the 
 region of the heart." 
 
 Klemperer records two well-marked cases of arteriosclerosis, which 
 he attributes solely to excessive smoJiing, for neither had suffered from 
 syphilis or infectious disease, and both had been abstainers from 
 liquors, nor had either of them ever been subjected to special mental 
 strain. One was 37 years old and had smoked about thirty cigarettes 
 daily for twenty years. The other's age was 44, and for the last 
 ten years he rarely smoked less than ten cigarettes daily. 
 
 As has already been explained," chewing and snuffing are as 
 dangerous as — and in some respects more than — smoking. 
 
 Professor L. von Frankel-Hochwarl, the authority on neuro- 
 pathology,®^ kept a sixteen-year record of the amount of tobacco con- 
 sumed by his patients. He reported 1,500 cases of severe nicotinism. 
 Excluding from that number 800 cases in whom other toxic factors 
 might have been involved, 700 clear cases remain. 
 
 Fifty cases placed defects of memory in the fore. One of these 
 cases, where the tobacco habit was overcome, showed an abatement 
 of the defect. 
 
 Thirteen cases had spells when they lost consciousness. 
 
 Sixteen cases ended in apoplexy. These were comparatively 
 young men. 
 
 Among Dr. Hochwart's very heavy smokers, there were fourteen 
 epileptics. In nine of these cases some trace or possible antecedent 
 existed in childhood; but in five there were no other factors hut 
 tobacco. 
 
 Not infrequently the loss of memory was specially one of words; 
 manifested by defects in speech and in writing. 
 
 Forty cases showed eye trouble: specks before the eyes, sense of 
 pressure on the head, nicotinic amblyopia, color vision impaired, 
 dilation of pupil. 
 
 Cases of difficult hearing were numerous. 
 
 Thirty-one caes suffered with neuralgia and motor-nerve affec- 
 tions, twenty- two of these being in the arm. A lawyer, age 30, con- 
 tracted paralysis of the arm, attributable to no cause other than tobacco. 
 
 One hundred and ten cases were troubled with general nervous 
 pain, particularly in the extremities, chest and back. 
 
 Seventy young men (heavy smokers) complained of considerable 
 abnormality in the genital function. Many of them gave up tobacco 
 and improved their condition. 
 
 In these various cases tobacco was the sole criminal. Dr. Hoch- 
 wart had many additional cases in which tobacco was certainly 
 
 Page one hundred thirty-four 
 
**particeps cr'imlnls.** Among forty-five cases of syphilitic apoplexy, 
 twenty had been heavy smokers. Among 583 cases of general 
 paralysis, 198 were heavy smokers. This means 44 per cent, in the 
 former, 34 per cent, in the latter category; whereas the professor's 
 experience indicated that an average proportion should not have 
 exceeded 20 per cent. It was clear to him that tobacco, as a cause, 
 made up the difference. 
 
 TOBACCO REDUCES EFFICIENCY 
 
 Let us get "right down to brass lacks." The mind is no longer the 
 mystery that it used to be. Its study is the science of psychology, 
 having well-established laws and methods. Dr. Arthur Dermont 
 Bush, of the University of Vermont, very recently worked out an 
 elaborate series of tests^^ in perception, association of ideas, visual 
 memory, auditory memory, imagery, calculation and other technical 
 requirements, making a dozen in all. Each consisted of five parts 
 before and five after a fifteen-minute quiet smoke. Pipes, cigars 
 and cigarettes were used. The full 120 tests were applied to each 
 of fifteen men. The total were averaged per man and then for all, 
 as between before and after. Result, a mental efficiency decrease 
 of slightly over W per cent. 
 
 Weakening and loss of memory have already been noted as 
 symptoms in actual cases reported by Dr. Hochwart. Dr. Charles 
 Gatchell, of Chicago, and many other doctors are likewise convinced 
 by observation^*'"^^'^' that tobacco indulgence injures the power to 
 remember and general mental control. 
 
 Dr. George J. Fisher'^ has also conducted scientific tests on the 
 effects of tobacco and found that the subjects could not concentrate 
 as well while or shortly after using tobacco. 
 
 So much for the actual comparative tests in the laboratory manner. 
 A plenitude of common statistics also bear out the same conclusion. 
 
 Rochard^ cites Decaisne to the effect that smokers stand lower in 
 their classes in the French colleges; Bartillon, G. Dore and Elie 
 Joubert say the same for the pupils of the Polytechnic School; and 
 Dr. Constant found the same situation in the Normal and Naval 
 Schools and in the School of Bridges and Roads. 
 
 In America the case is no different. 
 
 The principal of a private school in the East^^ reported that of the 
 boys in his school, 17 years of age or over, 71 per cent, 
 smoked; that therefore the smokers were not all the naturally stupid 
 ones; that the non-smokers achieved an average scholarship grade 
 of 85 per cent, while the smokers averaged 68 per cent. 
 
 A Columbia University professor^^ gathered statistics regarding 
 a class of 223 students — 115 smokers and 108 non-smokers. The 
 
 Page one hundred thirty-five 
 
Ialler*8 scholarship grade averaged 69 per cent., the former's only 
 62 per cent. The test covered two years. 
 
 Dr. Dio Lewis^" stated that at Harvard College, during fift^ 
 years, although five out of every six of the students were addicted to 
 the use of tobacco, not one of the tobacco users had ever graduated 
 at the head of his class. 
 
 A Clark College professor'* found thai of 201 students ninety- 
 three were smokers and 108 were not; of the latter, 68 per cent, 
 won honors; of the former, only 18 per cent. 
 
 Still another compilation concerning college men'^ deals with other 
 qualities than mental acquisitiveness, viz., will power, stamina and 
 also physical prowess, as called forth in trials to make the football 
 team. Six colleges gave their records. In the following table the 
 percentage representing the number of men who made the team is 
 given in each case — for the non-smokers on top, the smokers below: 
 
 A 
 
 B 
 
 C 
 
 D 
 
 E 
 
 F 
 
 58 
 
 68 
 
 82 
 
 67 
 
 80 
 
 58 
 
 18 
 
 40 
 
 25 
 
 39 
 
 70 
 
 
 
 This looks almost like conspiracy against nicotine; but figures 
 don't lie. And the proof that it isn't a liar who's figuring is in the fact 
 that I give you the reference"^ and you can verify the records. 
 
 These football aspirants, sized up scholastically in individual 
 ratings, averaged as follows — the arrangement is the same as in the 
 first case: 
 
 A 
 
 B 
 
 C 
 
 D 
 
 E 
 
 F 
 
 69.8 
 
 74.6 
 
 81.1 
 
 77.6 
 
 84.8 
 
 71.3 
 
 65.2 
 
 64.7 
 
 78.8 
 
 75.8 
 
 84.6 
 
 69.6 
 
 Averaging these and the records of six other institutions, non- 
 smokers average 79.4 per cent, and smokers 74.5 per cent. Eighty- 
 two smokers furnished seventy failures and backward students; ninety- 
 eight non-smokers furnished only forty-three. 
 
 Any individual user of tobacco can test him- or herself in the 
 every-day duties of life and become satisfied that tobacco is a handicap. 
 
 In spite of the too prevalent ignorance and apathy on the subject, 
 already straws appear on the surface of life's sea to indicate the 
 direction of the current; and prominent business men, to whom 
 efficiency is synonymous with survival and success, are waking up to 
 the dangers of tobacco. Many instances"'^* could be cited. 
 
 Here is a fair specimen: The Gurney Heating Company, of 
 Boston, says: "We believe our company gets better service from 
 
 Page one hundred thirty-six 
 
non-smokers; and to abstain from tobacco will be of inestimable 
 value to the individual in later years, both from a physical and a 
 mental standpoint." 
 
 TOBACCO POISONS NON-USERS 
 
 Many an individual who imagines himself to be quite unselfish 
 little realizes how hrulall^ inconsiderate he actually is; or else he 
 would not persist in his indulgence in tobacco — if he only knew 
 what injury he is wreaking upon others than himself. That most 
 women's delicate nerves are greatly affected by the odor and sub- 
 stance of tobacco fumes is a fact so well known that it needs no 
 elaboration here. Similarly I shall not deal with the host of facts 
 of common knowledge in the same class as that just mentioned; but I 
 will indeed present to you some data upon the vital phases of the 
 situation. 
 
 We come now to the conjugal and parental relationship. Most 
 of us marry. Most of us have or expect to have children. That's 
 a good slice of life, if not all of it. Any man, worthy of the name, 
 takes earnest pride in the welfare of his wife and children. As 
 individuals, as a family group, as a nation, as a race, we want to 
 "make good." 
 
 According to Dr. Lichty" there is no reason to doubt that when 
 alkaloid poisons, such as those of tobacco, attack the human system, 
 breaking into the very nuclei of the microscopic tissue cells, ihe 
 sperm (or seed) plasm should not escape injury. 
 
 I have already referred to cases of genital trouble resulting from 
 tobacco excess (Dr. Hochwart's records) and to Potter's declaration 
 that tobacco indulgence may lower sexual politer. 
 
 These proofs seem to fit in with Professor Kelly's recent emphasis 
 of the figures fathered by Dr. Morrow,^^ that only 17 per cent, to 
 25 per cent, sterile marriages due to the husband's incapacity arise 
 from gonorrhea, leaving 75 per cent, of such cases unaccounted for 
 and presumptive of other toxins at work — among them, no doubt, 
 tobacco. 
 
 Food for similar thought is offered by the 1911 United States 
 Census Bureau reports, that 42 per cent, of infants dying before 
 reaching the age of one year did not live to complete the first month 
 of existence; that of the latter 10 per cent, died because of prenatal 
 conditions; that 83 per cent, of those living less than a week died 
 of parental toxic taint; and that 99 per cent, of those that lived 
 less than a day died of parental toxins. 
 
 When tobacco narcotization does not rob the parent of potency 
 altogether, nor kill the infant that does see the light of day, there 
 
 Page one hundred thirty-seven 
 
is still (according to the Proceedings of the Conference on Race 
 Betterment already referred to) the danger of lowering the grade 
 of stock by heredity. Breeders of horses, cows and pigs take 
 advantage of the laws of heredity. Why should humans ignore those 
 laws? Even if specific habits or ailments are not handed down, there 
 is no doubt of the transmission of a tendency or liability to weakness 
 or disease imbedded in the nervous system. Alcoholism and syphilis 
 have long been recognized as causes of degeneracy. Now an eminent 
 scientist^* concludes, from a study of several thousand cases in his 
 clinic, that the localization of the toxic action of nicotine is very 
 much like that of syphilis. 
 
 A London doctor of wide private and hospital practice" spent 
 well-nigh a lifetime compiling records, which he has studied and 
 tabulaled without bias, so as to throw light on the influences affecting 
 what might be called eugenics. The details make interesting reading, 
 but are rather voluminous. Yet certain summaries can be given here. 
 
 Fifty-seven smokers' families and thirty-eight non-smokers* families 
 are considered. Multiplied proportionally so as to be figured on a 
 rate of 1,000 wives in each case, the births in smokers' families 
 totaled 6,859; in non-smokers' families 7,368; an advantage of 509 
 children. An interesting incidental fact is that the gain in male 
 children was 728, but the number of female children was 219 more 
 in the smokers' families — which, says Dr. Tidswell, may be taken to 
 indicate a loss of masculinity. 
 
 As a matter of fact, the number of conceptions in smokers' 
 families exceeded the number in the other class, but the loss by still 
 births and miscarriages was twice as great — which fact is in line 
 with Dr. Lichty's inductions from the United States census figures. 
 
 Additional tables of figures give the information that wives of 
 tobacco users suffered, in excessive numbers, abscesses as well as 
 abortions. 
 
 Dr. Tidswell also cites the reports of Dr. Kostial, who investi- 
 gated conditions of the working men and women in Austrian tobacco 
 factories. These factories had modern arrangements and were well 
 ventilated. Most of the workers were pallid and breathless — par- 
 ticularly the girls and women — 72 per cent, of the boys under 16 
 fell sick generally in the first six weeks of employment. Among the 
 women who were mothers and suckled their infants, there was often 
 inflammation of the breasts and the milk smelled strongly of tobacco; 
 and of 506 births in three years eleven were still births and 206 
 of the babes died soon after birth — 101 dying of brain disease with 
 convulsions. 
 
 These facts, and other similar ones, were related at an inter- 
 national congress of medical men. 
 
 Page one hundred thirty-eight 
 
While many different circumstances may be conceived as entering 
 into the cases cited, yet once again physiological research comes to 
 reinforce the obvious results — in this instance exemplified by the find- 
 ing of nicotine in the amniotic fluid surrounding the foetus, the embryo 
 or unborn child. 
 
 Kostial Is not by any means the only Investigator upon whom we 
 must depend. According to the New York (State) Factory Investi- 
 gating Commission's Report:*^ Patissier, Richardson, James, Moral, 
 Brodie, and also Kostial, have noted menorrhagia among femaJe 
 tobacco workers; and Talbot has related Spanish, French, Cuban and 
 American statistics on female employees in tobacco factories, support- 
 ing the idea that the occupational effects of this work are frequent 
 miscarriage, high rate of infant mortalit}), defective children and 
 infantile convulsions. 
 
 The New York commission just referred to employed Dr. Fanny 
 Dembo, assisted by Dr. Arnovich, to make a physical examination 
 of a certain number (600 in New York City) of female tobacco 
 workers; and the results coincided with the results of similar examina- 
 tions made in European countries. Factories were visited, varying 
 in size from one employing forty-three workers, thirty of whom were 
 women, to one employing 1,300 workers, 1,200 of whom were women. 
 All the branches of the tobacco industry were included: cigars, 
 cigarettes, chewing and smoking tobacco, snuff. The reason for 
 purposeful variety in the examination was to make the Investigation 
 representative. For example, about one-third of the 600 were native 
 (American) born, the rest being Austrian, Bohemian, English, German, 
 Greek, Hungarian, Irish, Italian, Polish, Russian, Slovak, Turkish 
 and others. And the number of years the workers had been in the 
 trade varied from one to twenty. 
 
 Here are some of the results of the commission's examination 
 through Dr. Dembo: On/t; 28 per cent, of the 600 ivomen ivere 
 free from disease; 18 per cent, suffered from consumption, anemia 
 or rheumatism; 28 per cent, suffered from eye, ear, nose or nerve 
 trouble; 5 per cent., heart or veins and arteries diseased; 6 per cent., 
 bronchitis, laryngitis, pleurisy; 26 per cent., pharyngitis and tonsilitis; 
 24 per cent., indigestion, etc.; 23 per cent., sexual irregularity; 1 per 
 cent., skin diseases (one case being contagious) ; 9 per cent., curvature 
 of the spine, etc. Total number for the 600 subjects: 804 maladies. 
 
 Particular emphasis is laid by Dr. Dembo on the disorders of 
 female private functions, thus confirming the evidence already cited 
 (e. g.. Dr. Tidswell's extensive and intensive study) on the subject of 
 tobacco's influence on the human race as such. 
 
 "Medical journals," states The Tohacco Prohlem,^^ "report the 
 po'soning of hahes from sharing the bed of a tobacco-addicted father, 
 and even from being in the room where he smoked. 
 
 Page one hundred thirty-nine 
 
*'Says Dr. Trail: 'Many an infant has been Jellied outright in 
 its cradle by the tobacco smoke with which a thoughtless father filled 
 an unventilated room.' " 
 
 Thus Demon Nicotine oul-herods Herod in the slaughter of the 
 innocents. 
 
 So we see that tobacco presence is harmful to mothers and their 
 infants, to boys and girls, to women in general, from the standpoint of 
 their sexual function and otherwise — even when these persons do not 
 themselves smoke, chew or snuff the tobacco. And we also see how 
 wife and children and prospective children are damaged when husband 
 (and father) uses tobacco. 
 
 I have emphasized the effect of tobacco presence (particularly 
 tobacco work) on girls and women, because for them it cannot be 
 claimed that they generally use tobacco themselves, and thus subject 
 themselves to the ill-effects of using tobacco, but rather the conclusion 
 must stand out that they are injured even though not using the tobacco 
 themselves, and also because of the indirect harm thus done to 
 offspring. 
 
 As a matter of fact, however, while it may be that factory con- 
 ditions are better to-day than they used to be (and may continue to 
 improve), it appears evident that the tobacco industry does and must, 
 in the nature of the case, prove harmful to the workers — not only 
 women (as already cited), but also boys and men. 
 
 According to the annual report*^ of President George W. Perkins, 
 of the International Cigarmakers' Union, in 1912, over 20 per cent, 
 of the members who died in 1911 were victims of tuberculosis. 
 And in that same year over 20 per cent, of the money paid out for 
 sick bene&ts was paid for the care of consumptive members. 
 
 In the further proceedings of the New York Factory Investigating 
 Commission this fact appears: Dr. Robert J. Talbot, an expert 
 investigator, testified that the dusty trades (including tobacco) produce 
 more consumption than an^ other trade. 
 
 The Occupational Statistics for Tuberculosis in Wisconsin, 
 gathered by the statistician of the State Bureau of Vital Statistics, 
 show that from October 1, 1906, to December 31, 1908, the general 
 death rate from tuberculosis in that State was 238 per 100,000, 
 while the death rate from tuberculosis among cigarmal^ers and other 
 tobacco TiforJ^crs was 994 — more than four times as many! 
 
 The 1909 Bulletin of the Bureau of Labor of the United States 
 Department of Commerce and Labor" gave the national figures of 
 mortality (from all causes) for cigar and other tobacco workers, as 
 compared with persons in other manufacturing lines and with those 
 employed in mercantile lines, per thousand: 
 
 Page one hundred forty 
 
Age at death Tobacco workers Other mfg. Mercantile 
 
 15—24 5.85 4.43 2.60 
 
 25—44 14.59 8.35 6.72 
 
 45—64 30.97 20.16 19.91 
 
 Over 64 120.61 105.43 93.79 
 
 The preceding general census had shown the following com- 
 parative figures for deaths per thousand: 
 
 Frona consumption Other causes 
 
 Draymen, hackmen, teamsters 2.6 1.7 
 
 Millers 2.0 4.1 
 
 Bakers and confectioners 2.5 1.6 
 
 Leather makers 3.1 1.9 
 
 Leather workers 2.3 1.6 
 
 Boot and shoe makers 1 .4 1 .2 
 
 Cigarmakers and other tobacco workers 4.8 3«2 
 
 I shall not stop to elaborate the notion which the reader cannot 
 be blamed for gathering, namely, that the smokers, chewers and 
 snuflfers are menaced by the additional evil of contaminalion, in so far 
 as they consume the products prepared by workers who because of 
 their occupation (as statistics indicate) are victims of consumption 
 and other diseases. Dr. Baldwin,'*^ the tuberculosis expert of Saranac 
 Lake, N. Y., demonstrated that the living tubercle bacilli can be 
 disseminated by the hands, of the consumptive, which receive the 
 microbes because of sputum infection. In the International RevieU) 
 of Tuberculosis^^ appeared an article on tuberculosis transmitted by 
 cigars obtained by the victim from a consumptive cigar-worker. 
 In the Medico-Legal Journal Dr. D. D. Stevens,^'' of New York, 
 related his observations of tobacco work in New York City, as well 
 as in Southern States and neighboring islands, speaking of workers 
 handling tobacco who in his opinion should have been in a hospital, 
 telling of refuse mixed with scrap tobacco, later to be sold for manu- 
 facture, testifying that he saw a cigarmaker licking the tip of a cigar 
 fast with his tongue. The New York Factory Commission's Report 
 (Appendices II and IV of vol. II) contains a photograph of a 
 cigarette worker licking the cigarette papers with lips and tongue 
 (as, it was reported, is the custom when the paste dries), and many 
 photographs of filthy tenement surroundings in which cigars and 
 cigarettes are manufactured — one reproducing a cellar in ihe notorious 
 Mulherr)f Street district, another a room next door a case of measles. 
 One of my own investigators has turned over to me a letter, under 
 date of March 21, 1916. from Mr. Leonard W. Hatch, chief 
 statistician of the State Industrial Commission of the New York 
 
 Page one hundred forty-one 
 
Department of Labor, in which Mr. Hatch says: "The manufacture 
 of tobacco products in tenement houses is not forbidden by the labor 
 law, but in order to carry on such manufactures a license must be 
 secured. This was true in 1912, which was the year upon which 
 the Factory Investigating Commission based its statement of the 
 labor law, and has been true ever since. I may say that the Division 
 of Industrial Hygiene of the Department of Labor has had in mind 
 for some time to make an investigalion of this question, one feature 
 of which would be the prevalence and possible harmful results of the 
 finishing of cigars by licking." I could continue very much further 
 along this line, backed by sociological journals, consumers' leagues, 
 health boards, anti-tuberculosis associations, governmental reports of 
 different States and countries, etc., etc. — but what's the use? — for 
 your own reason suffices to assure you that the products of diseased 
 workers are capable of doing you harm, and no doubt any Individual 
 with the least intelligence realizes that the "purest and most un- 
 adulterated" tobacco contains poison enough to damage both the 
 makers and the users. 
 
 You will recall from previous sections of my thesis the statistics 
 of Increasing Insanity and mortality from degenerative diseases through- 
 out the nation. Epilepsy, insanity. Idiocy, imbecility and all the col- 
 lateral grades of mental infirmities" are on the Increase. It Is fair 
 to say that tobacco does not do It all. 
 
 TOBACCO DOES INJURY AT ALL AGES 
 
 What bales of tommyrot have come floating down the stream 
 of man-on-the-street public opinion to the effect that tobacco Is bad 
 for "kids" — and these people probably add "wimmin — but O. K. 
 for us men!" 
 
 Even very good people are found with the same specious cry 
 on their lips, thinking It good enough to use on the young folks. 
 The wise youth of to-day won't take much stock In the threadbare 
 fake: "Oh, you mustn't do that, but I may." 
 
 The facts are that living tissue is living tissue and that poison 
 is poison; and that's all there is to it. Since young people need to 
 grow, growth (that is, development) will be retarded by poison. But 
 older people also must keep developing — even though the development 
 is not that of size; for the body is continuously being torn down 
 and built up anew; and poison will harm adult life just as surely as 
 adolescent growth. 
 
 I cannot do better than quote verbatim from the summary** on 
 the general influence of tobacco, by N. S. Davis, A. M.. M. D., 
 L.L. D., Professor of the Practice of Medicine In the Northwestern 
 
 Page one hundred forty -two 
 
University Medical School, ihan who, it is generally considered, no 
 living medical authority is higher: 
 
 "If the narcotizing effects of tobacco upon the cerebrospinal nerve 
 structures and the organized elements of the blood are sufficient to 
 retard both mental and physical growth and activity before the age 
 of twenty years, will not the same narcotizing influence just as 
 certainly lessen the activity of the same structures at any time after 
 the age of twenty years, and thereby lessen the vital resistance to 
 morbific agencies and shorten life? 
 
 *'The use of tobacco not only lessens the efficiency of respiratory 
 movements and the internal distribution of oxygen, but exerts a 
 specially deleterious influence on the heart, often disturbing the uni- 
 formity of its rhythm and impairing its force, and not infrequently 
 causing sudden death by cardiac paralysis. From the foregoing 
 statements it is evident that a just consideration of dietetics must 
 include all ingesta (materials taken into the body) habitually used, 
 whether solid, liquid or gaseous; through the respiratory as well as 
 through the digestive organs. And such ingesta must not only contain 
 a sufficient quantity and variety of materials to equal the amount of 
 waste from day to day, but they must also be free from such elements 
 as are capable of impairing one or more of the important processes 
 concerned in assimilation, nutrition and secretion. 
 
 "Are not the processes of assimilation and nutrition, by which all 
 the structures of the body are kept in repair to the end of life, 
 identically the same in childhood and ^outh as in old age, and 
 governed by the same physiological laws? And if the use of 
 anesthetics and narcotics, like alcohol and tobacco, are capable of 
 so far impairing those processes during growth, as to render such 
 growth incomplete, will they not as certainly impair the same 
 processes in both middle and old age, and thereby make the nutrition 
 necessary for tissue repair less perfect, and thereby encourage tissue 
 degeneration and early failure of life? And is not this last ques- 
 tion answered affirmatively by the vital statistics of every civilized 
 country, as well as corroborated by the results of life insurance, and 
 by daily observation in all classes of human society?" 
 
 THE ENORMOUS COST OF TOBACCO INDULGENCE 
 
 Of course, tobacco costs the users money. 
 
 Professor Fink'® puts it this way: "One five-cent cigar per day 
 amounts, with inJfcrest on the money, to about $250 in ten years, and 
 five such cigars daily for the same time amount to approximately 
 $1,200. Many men smoke from six to ten such cigars daily, sp>ending 
 from $100 to $175 per year." This amounts with interest, from 
 25 to 65 years of age, to about $35,000, or from 25 to 80 years 
 
 Page one hundred forty-three 
 
approximately $85,000. *'Many men, once that habit has been formed, 
 will continue even when their families are dependent on charity for 
 food and fuel. A vastly large number smoke aiva}) good homes, and 
 a still larger number deprive their loved ones of good clothing, 
 furniture, books, music and other things that go to make life 
 enjoyable." 
 
 In considering the aggregate expenditure, Professors Bailey and 
 Farnam, of Yale,^^ both reach the same total estimates, viz., that 
 in 1914 the money spent by the people on smoking, chewing and 
 snuffing amounted to $1,200,000,000— one billion, tivo hundred million 
 dollars. That's more than ivas spent on bread. In 1909 the value 
 of the tobacco products (at the factory) was twice as great as that 
 of distilled liquors. A good deal of talk is heard about the money 
 spent on drink; yet, considering all kinds of intoxicating beverages, the 
 tobacco bill is three-fourths of that complete total. 
 
 Education is said to be the key to progress. Our nation spends 
 three limes as much on tobacco as on our common school system. 
 
 The sum of over a billion dollars a year does not include tobacco 
 accessories, such as matches, pipes, receptacles, cuspidors, smoking 
 cars (over 4,000 at $15,000 each, totaling $60,000,000 investment), 
 and so forth. 
 
 Additional costs lo the tobacco users iKemselves are the loss of 
 time the habit involves and the physical and mental damage so 
 amply proved. 
 
 The direct and indirect Injury lo the convenience, health and 
 general welfare of others, by tobacco users, even threatening the 
 vitality of the nation as a whole, has already been set forth. All 
 that is beyond measurement; yet one item of public damage can be 
 estimated in dollars and cents, namely, destruction of property by fire. 
 
 I admit that the smoking of tobacco Is not necessarily bound up 
 with incendiarism. You may smoke and never have caused a fire — 
 at least you thinly so, not being able to swear that every bit of 
 burning tobacco and every match that you ever had anything to do 
 with was in every case effectually extinguished by you before it could 
 do some harm behind you and after you. And persons lighting a 
 gas stove or making a furnace, etc., etc., can also be careless. But 
 facts are facts. The fact is that smokers have been "caught with 
 the goods" in innumerable cases, these forming an inordinately large 
 proportion of all conflagrations. Also the personal nervous deteriora- 
 tion makes it more certain that tobacco users are involuntarily care- 
 less and thoughtless. So we mast conclude that where there is smoke 
 there may be fire. The only way to cure a smoker's irresponsible 
 state is to cure the tobacco habit. 
 
 Professor Farnam has consulted reports of fire departments and 
 industrial committees,^" finding as follows: 
 
 Page one hundred forty-four 
 
The Triangle shirlwaisl-faclory fire in New York Clly in 1911 
 was found to have been caused by a cigarette. 
 
 The Equitable Building in New York was destroyed by fire in 
 1912, the cause having been the careless tossing of a match into a 
 waste-paper basket by a patron of the restaurant in the building. 
 
 And thousands of other cases could be cited. 
 
 Electricity and steam heal have been so widely extended in recent 
 years that the use of matches is more than ever largely a smoker's 
 adjimct. So in the following table fires caused by matches may 
 be assumed as including a quantity of cases where smokers are to 
 blame. Then also the causes are often not known; and some of those 
 cases also may be "credited" to the smokers. Yet there is still left 
 a goodly percentage of fires positively due to smokers* carelessness, viz.: 
 
 Percentage Percentage Percentage 
 
 due to due to total 
 
 tobacco matches for both 
 New York State (outside 
 
 New York City) 5.2 8.8 14.0 
 
 Philadelphia, Pa 5.0 25.5 30.5 
 
 Boston, Mass (Not distinguished) 15.6 
 
 New Haven, Conn 7.9 5.6 13.5 
 
 Newark, N. J 9.8 20.8 30.6 
 
 New York City 12.3 15.7 28.0 
 
 In the case of New York City the report for 1912 goes into 
 great detail as to causes. Clear records of fires caused by careless- 
 ness rvitk cigars, cigarettes and pipes, amounted in that year to 1,273 
 out of a total of 10,339 fires with causes ascertained — over 5,000 
 additional fires remaining without causes known. 
 
 Many States have passed laws forbidding smoking in factories. 
 
 Forest fires are also in part ascribable to smokers. For example, 
 the proved cases in Massachusetts in 1908 were 111 fires, involving 
 loss of $33,000. Many other fires were never explained. In Con- 
 necticut out of 116 forest fires in 1912, whose causes were ascertained, 
 twenty-five were due to smokers. 
 
 A careful report made by the United Stales Geological Survey 
 a few years ago estimated the annual loss and expense due to fires in 
 the United Stales in the year 1907, including fire protection and 
 insurance, as over $456,000,000. If smokers cause but 10 per cent, 
 of this they cost us $45,000,000 under this item alone. If they cause 
 20 per cent., as they obviously do in some places, and as they are 
 estimated to do by Commissioner Johnson, the cost under this item 
 
 Page one hundred forty-five 
 
is $90,000,000 and the figures have undoubtedly increased since the 
 report was made. 
 
 And beyond the money loss is the sacrifice of innocent lives. In 
 the Triangle fire (which made so horrifying an impression here in 
 New York), caused by a cigarette, one hundred and fifi^ girls and 
 men were cho\ed and burned to death. The newspapers continue to 
 report fresh holocausts on the altar of the nicotine devil. What 
 a price to pay! 
 
 The portion of our faxes that go to keep up a fire department 
 and pay the pensions of firemen's widows — that money, too, represents 
 the fire damage to edl of us. 
 
 And as for rebuilding, consider this: that whenever you use up 
 any man's labor you have consumed something — and if it was unneces- 
 sary or might have been avoided, then you've wasted it. Surely the 
 lumberman and the carpenter gel paid; but they would have or could 
 have sold iheir goods and services elsewhere. What is used in one 
 direction is diverted from some other direction. The forces of the 
 community keep adjusting themselves. Any high-school student of 
 economics, any man who things, can see that to do a thing twice 
 means that one of the times was a flat loss. 
 
 Wasted labor means higher prices on all commodities. 
 
 Professor Farnam, who lectures on economics at Yale, takes this 
 situation for granted. Everybody in the community suffers. Economic 
 waste makes ^oar cost of living go up. 
 
 WTial is true of the waste of wealth and labor by fires is equally 
 true of the waste of labor and land on the tobacco industry. The 
 tobacco industry is, of course, maintained by the demand of those 
 who use tobacco. 
 
 In 1912 the number of acres of land devoted to tobacco cultiva- 
 tion in the United Stales was 1,225,800 — over one-sixth the area 
 devoted to raising vegetables. Incidentally, tobacco culture (says 
 Professor Farnam) lends to exhaust the soil and thus to rob future 
 generations, unless fertility is artificially maintained at great expense. 
 
 Suppose that most or all of this land was given over to producing 
 food. The supply of grains, cereals, potatoes, cabbages, etc., being 
 increased, the price would go down, and so would your cost of living. 
 
 Yet the almost incalculable waste continues. Is it worth while? 
 
 ARE THERE ANY TOBACCO BENEFITS? 
 
 In asking tobacco users squarely whether the habit is worth the 
 price that's paid in full — fairness requires that we follow our long 
 debit account with a credit statement. 
 
 Page one hundred forty-six 
 
The idea of the balance so specifically slated I owe to Professor 
 Farnam, already quoted. All intelligent persons will accept that 
 attitude as the correct one. 
 
 Well, then, let's see. ^ 
 
 As a preliminary, it seems to me that all the foregoing data 
 must by now surely have made clear that from the phy^sical standpoint 
 any sophistical claim of the least value for tobacco is a delusion, con- 
 demned in clear and positive tones by medical science. The following 
 citations, capable of being infinitely multiplied, will suffice: 
 
 "Tobacco has no health-giving or health-aiding action on animal 
 life."— Dr. Slocum.*° 
 
 "Tobacco does not aid digestion. It does not prevent lean people 
 from getting too lean, or stout people from getting too stout. It has no 
 power to preserve the teeth from decay or to neutralize the poison of 
 contagion. It is not a disinfectant. It is not a remedy for asthma or 
 any other diseased condition. And indeed, it may be safe to say 
 that it does not do any one of the hundred and one harmlessly bene- 
 ficent things it is popularly supposed to do, n>/ii7e rue positively J^non) 
 that it does at times produce outright, serious disturbances of the 
 heart, nervous system and mucous membranes, while its use on the 
 part of the patient also limits and diminishes possibilities of recovery 
 in other diseases." — Dx. Matthew Woods.^^ 
 
 "The idea that tobacco prevents disease is an error. A tobacco 
 user's chances of recovery from malignant disease are lessened fifty 
 per cent." — Dx, O. M. Stone.^ 
 
 "It IS scarcely possible to cure a syphilitic sore, or to unite a 
 fractured bone, in a devoted smoker." — Dr. T. J. Harris, of the New 
 York Gty Dispensary.^ 
 
 "During the prevalence of cholera I have had repeated oppor- 
 tunities of observing that individuals addicted to the use of tobacco 
 are more disposed to attacks of that disease, and generally in its most 
 malignant and fatal form." — Dr. John Lizars.^^ 
 
 "Tobacco users do not stand surgical operations well; these persons 
 are liable to collapse." — Dr. Bangs." 
 
 One clear item in tobacco's favor (I can't help it if you call 
 this sarcasm) is the tax that's paid on tobacco: internal revenue and 
 customs duty. In recent years the annual sum has averaged about 
 $100,000,000 in the United States. That goes to the government, 
 leaving a waste, as already explained, of the remaining billion dollars 
 and more which are spent on tobacco. 
 
 Are there any other possible credit items? 
 
 Well, it may be said that we should not live by bread alone, but 
 rather seek pleasant sensations. Many would call such a remark 
 
 Page one hundred forty-seven 
 
blasphemous. I shall not argue the question. I believe, as most of 
 us do, in the presence of a spiritual element in life. Yet there is 
 nothing to gain at this point by quarreling with the most material 
 person, or with the every-day practical mood of possibly the majority, 
 maintaining that "no trick should be missed" in the pursuit of pleasure. 
 
 Life has its hard side; and, of course, every enjoyment Is wel- 
 come — if it's a sensible and harmless form of enjoyment. 
 
 You wouldn't set fire to a whole city In order to be able to 
 watch the pietty flames, would you? 
 
 It has been said that drowning Is a pleasant death; yet you 
 wouldn't — unless you went out of your head — drown yourself, would 
 you? No doubt lunatics don't have any business worries, and even 
 more certain it may be that paralytics never feel either pain or 
 fatigue in the paralyzed members, that the blind never strain their 
 eyes, etc., etc.; but would you knowingly court blindness, paralysis 
 or dementia? 
 
 What kind of peculiar pleasure Is It that can fool people so they 
 don't see that it's slowly killing them? Fool, deceive — those are 
 the correct words, for that's the method of narcotics. 
 
 The nervous system of human beings Is the Intelligent governmenl 
 of the body mechanism. When you don't feel "right" — whether it 
 be a specific pain or general weakness, or worry, or tiredness — that 
 feeling is the faithful report of the nervous system that something is 
 wrong and the call to you to remedy that trouble. 
 
 What used you do in the days of your tobacco slavery? You 
 consumed enough tobacco to hush up the reliable reporter, to drown 
 his voice, to destroy him (the nerve center) altogether; and then, of 
 course, for a while you felt all right — but the trouble had not been 
 remedied, it had been made worse, as a result of which you craved 
 more of the sedative than before, the trouble in your system became 
 still more aggravated — and so on ad infinitum. 
 
 The proper remedy might have been: fresh air, proper diet, rest, 
 outdoor sport — anything and everything that is naturally wholesome 
 and enjoyable. 
 
 Nor should you allow yourself to be caught by anybody's pointing 
 to some famous man as a user of tobacco. What would it prove? 
 If President Grant was a smoker, even forgetting that he died of 
 cancer; well, Lincoln never touched tobacco and neither does Roose- 
 velt. If Barrie smokes; well, Balzac never did. And the unsurpassed 
 Greek thinkers and artists — Socrates, Plato, Aristotle, Aeschylus, 
 Praxiteles — never heard of tobacco. Whoever accomplishes much, 
 and uses tobacco, probably does his work in spite of tobacco (even 
 
 Page one hundred forty-eight 
 
though he may not have studied the subject sufficiently to realize It) 
 and would certainly do even belter Ji!or}( without it. 
 
 Tobacco has been proved a mocl^er, a tailor, a la^er of snares. 
 ** Watch your step I" 
 
 Did you ever experience a primary need for tohacco — that is, at 
 the beginning? No, siree! In fact, it even hurt to start using tobacco 
 V — until the system was deadened to it. The habit took its inceplion 
 in an act of puerile imitation. Now it's up to you not to lead some 
 other youngster into tobaccoism by your example. There's another 
 reason for you to rejoice, that as far as tobacco is concerned, you're 
 through. 
 
 If you once used tobacco, and you have a recollection of your 
 having liked it, now that you know the fallacy of Its having been 
 liked because it was squelching your means of being alive to your 
 environment, you also perceive the truth that to be possessed of i;our 
 full consciousness is a far greater pleasure in itself, and throws 
 open to you the portals of the many and varied particular delights 
 that really maJ^e life worth living. 
 
 BIBLIOGRAPHY 
 
 Referred to in this Appendix 
 
 ^Habits That Handicap. By Charles B. Towns. Century Com- 
 pany. N. Y.. 1915. 
 
 ^Therapeutics, Materia Medica and Pharmacy, including Antidotal 
 
 and Antagonistic Treatment of Poisoning. By Samuel O. L. 
 
 Potter, A. M.. M. D., M. R. C. P., etc., Philadelphia, 1913. 
 
 Twelfth edition. 
 ^Webster s Revised Unabridged Dictionary. By Porter, Springfield, 
 
 Mass., 1913. Merriam. 
 
 *Commerclal Organic Analysis. Allen's, Vol. VI, Philadelphia, 1912. 
 Fourth edition. 
 
 T/ie Toxic Factor in Tobacco. "The Lancet," London, April and 
 August, 1912. 
 
 'Untersuchlngen Uber das Taba^rauchen. "MUnch. med. Wochen- 
 schrift," 1908. Dr. K. B. Lehraann. 
 
 ''The Aristocracy of Health. By M. F. Henderson. Harper's, N. Y., 
 1904. 
 
 *The Case Against the Little White Sla\>er. Detroit, 1914. Letter 
 of Thomas Edison. Letter of Percival I. Hill, President Ameri- 
 can Tobacco Company. 
 
 Page one hundred forty-nine 
 
^Revue des Deux Mondea, 1882. Jules Rochard, of French Academy 
 of Medicine. 
 
 ^'The Human Body. By H. Newell Martin, D. Sc, M. A., F. R. S. 
 Holt & Co., N. Y., 1898. 
 
 "He Nation. January 27, 1916, N. Y. 
 
 ^^Proceedings of Association of Life Insurance Medical Directors, 
 October, 1911. Dr. Edwin WelU Dwighl. 
 
 *^Dr. Frankel HocKwart in "DeutscKe Medlzinische Wochenschrift," 
 December, 1911. 
 
 ^*Proceedings of Life Assurance Medical Officers' Association, Jan- 
 uary 15. 1913. Horace G. Turney, M. A., M. D., F. R. C. P.. 
 London, C. £. Gray. 
 
 "He Tohacco Hahit. Harlow Brooks. M. D., In "New York 
 Medical Journal," April 24, 1915. 
 
 "Life Exlenslon Institute, N. Y., Health Bulletin, No. 13, 1915. 
 
 ^''Proceedings of the National Conference on Race Betterment, Battle 
 Creek, Mich., 1914. Daniel Lichty, M. D., and others. 
 
 ^^Proceedings of the Medical and Chirurgical Society of London, May 
 2, 1854. Additional remarks on the Statistics and Morbid 
 Anatomy of Mental Disease. Dr. Webster. 
 
 ^^ Alcohol and Tohacco. By Miller and Lizars, Glasgow, 1859. 
 
 2°jr/.e Tohacco Prohlem. By M. Lander. Lee & Shepard. Boston, 
 1897. 
 
 ^^Tohucco, Nervousness and Insanity. Proceedings of St. Louis Medi- 
 cal Society, 1891. Dr. Ludwig Bremer. 
 
 "Effects of Tohacco on the Nervous System. Leon Pierce Clark, 
 M. D., Visiting Neurologist to Randall's Island Hospital and 
 Schools, Consulting Neurologist at Manhattan State Hospital 
 (N. Y.) for the Insane, etc. "New York Medical Record." 
 June 29, 1907. 
 
 ^'f/oB> to Live; Rules for Healthful Living Based on Modern Science. 
 By Prof. Irving Fisher (Department of Economics, Yale) and 
 Dr. E. L. Fisk. N. Y., 1915. 
 
 '^The Tohacco Haltit, Its History and Pathology, a Study in Birth 
 Rates. By H. H. Tidswell, M. D., M. R. C. S.. L. R. C. p.. 
 House Surgeon to St. George's Hospital and Northampton In- 
 firmary. London, 1912. 
 
 ''■'Diseases of the Ear. By Philip D. Kerrlson, M. D., Professor of 
 Otology In New York Polyclinic Medical School and Hospital, 
 etc., etc. Philadelphia and London, 1913. 
 
 Page one hundred fifty 
 
^'^Dlseases of the Eye and Their Treatment. By Henry R. Swanzy, 
 A. M., M. B., F. R. C. S. I., ex-President of the Ophthalmo- 
 logical Society of the United Kingdom, Surgeon to Royal 
 Victoria Eye and Ear Hospital, etc. London, 1903. 
 
 ""Boston Medical and Surgical Journal," August 12, 1909. Richard 
 Cole Newton, M. D. 
 
 ^^Some of the Effects of Excessive SmoJ^ing, J. Dixon Mann, M. D., 
 F. R. C. P., Physician to the Royal Salford Hospital, Profes- 
 sor of Medicine in University of Manchester. "British Medical 
 Journal," London, December 5, 1908. 
 
 ^"Vohl and Eulenberg; "Vierleljahrsschr. f. ger. Med.,** 1871. 
 Heubel; "Centralbl. f. d. med. Wissensch," 1872. Gautier; 
 "Compt. rend. Soc. Biologie," 1892. Thorns; "Chemlker Zeit- 
 ung," 1904. Schmidt; "Inaug. Dissert, Universitat Wiirzberg," 
 1904. Habermann; "Zeitschr. f. Physiolog. u. Chem.," 1901. 
 Ehrenfeld in same, 1908. Lehmann; "Hygienische Rundschau," 
 1907. DeVisme; "Compt. rend. Soc. Biol.," 1907. Fleig in 
 same, 1908. Ratner; "Pfluger's Archlv.," 1906. Esser; "Arch. 
 f. Exp, Pathol.," 1903. Kose; "Sbornlk Kllnlcky," 1905. Baer; 
 *'Archiv. f. Augenheilk.," 1906. Baylac; "Compt. rend. Soc. 
 Biol.," 1906. Hensel; "Deutsch. med. Wochenschr.," 1906. 
 Grassman; "Miinchener med. Wochenschr.," 1907. Zebrowski; 
 "Zentralbl. f. allg. Pathol, u. Path. Anat.," 1907. Boveri; 
 "Gazz. d. Ospedali," 1906. Huchard; "Tralte des Maladies du 
 Coeur," 1889, Paris. Favarger; "Wiener med. Wochenschr.," 
 1887. Erb; "Deutsch. Zeitschr. f. Nervenheil.," 1898, and 
 "Miinchener med. Wochenschr.," 1904, Klemperer; "Die 
 Therapie der Gegenwart," 1905. Muskat; "Sammtliche Klin. 
 Vortrage," 1906. Simon; "Die Therapie d. Gegenwart," 1907. 
 
 ^^TohaccOy a Symposium of Representative MeJical Opinion. By 
 Winfield S. Hall, M. D., Ph. D., Professor of Physiology in the 
 Northwestern University Medical School, etc., etc. Chicago, 1900. 
 
 '^What the Smoker May Pay for His Indulgence. Records of Dr. 
 L. von Frankel-Hochwart, University Lecturer on Neuropathology 
 in Vienna. "Scientific Temperance Journal," Boston, April, 1913. 
 
 ^'^Psychological Clinic, vol. IV, pari I, p. 54. 
 
 ^^The Effects of SmoJ^ing on College Students. By Dr. George L. 
 Meylan, Columbia University Press, N. Y., 1910. 
 
 ^'Clark College Record, July, 1909. 
 
 ^'Popular Science Monthly, 1912, vol. 81, p. 336. 
 
 ^^Tobacco. By Bruce Fink, Professor of Botany in Miami University, 
 Oxford, Ohio. Abingdon Press, N. Y., 1915. 
 
 Page one hundred fiffy-cne 
 
'"'Drugs and ihe Drug Habit. By Harrington Sainsbury, M. D., 
 
 F. R. C. P., Consulting Physician to Cily of London Hospital, 
 
 Senior Physician to Royal Free Hospital, etc. E. P. Dutton & 
 
 Co., N. Y., 1909. 
 ^^Tohacco Smo1(wg and Menial Eficiency. Arthur Dermont Bush, 
 
 M. D., Instructor in Physiology, University of Vermont. "New 
 
 York Medical Journal," March 14, 1914. 
 ^^Our Tobacco Bill, a Tentative Social Balance Sheet. By Henry 
 
 "W. Farnam, Professor of Economics, Yale University. Henry 
 
 Holt & Co., N. Y., 1914. 
 ^''Tobacco and Its Deleterious Effects. By Charles Elihu Slocum, 
 
 M. D., Ph. D., LL. D., Member American Medical Associa- 
 tion. Toledo, O., 1909. 
 ""Medical Record," New York, March 14, 1908. Dr. Bangs. 
 ^■Diseases of ihe Eye. By G. E. De Schweinitz, A. M., M. D., 
 
 Professor of Ophthalmology in the University of Pennsylvania, 
 
 Philadelphia Polyclinic, etc., etc. Sixth edition, Philadelphia 
 
 and London, 1910. 
 "r/ie Toxic Amblyopias. By Dr. G. E. De Schweinitz, as above. 
 
 Philadelphia, 1896. 
 **Second Report of ihe Nelt> Yor^ Factory Investigating Commission, 
 
 January 15. 1913. Vol. II, Albany, N. Y. Dr. Geo. M. 
 
 Price, Bible House, New York City, Director of Investigation. 
 
 Bernard L. Shientag, Esq., New York City, Assistant Counsel. 
 *^Annual Report of President George W. Perkins, in "Cigarmakers' 
 
 Official Journal," September, 1912. 
 
 *° Occupational Statistics for Tuberculosis in Wisconsin. By L. W. 
 Hutchcroft, Statistician of State Bureau of Vital Statistics, 
 in vol. XXXVI, 1911, of "Journal of American Public Health 
 Association," 
 
 ^'Bulletin of ihe Bureau of Labor of the then Department of Com- 
 merce and Labor. Vol. XVIII, 1909, Washington, D. C. 
 
 *^lnfeclion from ihe Hands in Phthisis. By Dr. E. R. Baldwin, of 
 Saranac Lake, N. Y. "Philadelphia Medical Journal," Decem- 
 ber 10, 1898. 
 
 ^^Tuberculosis Contagion by ihe Cigar. By Prof. Pierre Fabiani, in 
 "The International Review of Tuberculosis," Paris, September, 
 1907. Vol. XII, No. 3. 
 
 '^Scrap Tobacco as a Menace to Public Health. By Dr. D. D. 
 Stevens, of New York, Attending Physician to Metropolitan 
 and Hahnemann Hospitals, Member of American Institute, 
 United States Pension Surgeon, in "The Medico-Legal Journal," 
 March, 1906. Vol. XXIII, No. 4. 
 
 Page one hundred fifty-two 
 
Special Announcement 
 
 In the interest of the public welfare, I iseek 
 additional information showing chiefly the injury 
 done by the use of tobacco and the benefit derived 
 through the avoidance of it; also evidence to the 
 contrary, if anybody has it. 
 
 This information must necessarily be specific. 
 Medical men will please, as is the usual custom, 
 identify cases of theirs by initials, age, occupation, 
 etc. ; individuals speaking for themselves will kindly 
 give their names with full addresses, not neces- 
 sarily for publication, but as a guarantee of good 
 faith. 
 
 In cases where reports of benefit follow the 
 discontinuance of tobacco using, it is immaterial 
 whether the Mac Levy System has been employed 
 — or any other method that led to the quitting of 
 the habit. 
 
 The main thing is that I want the facts — as many 
 as I can obtain — for legislative, educational and 
 other purposes that are for the general good. 
 
 I would also like the names and addresses of 
 persons who are ready, without any expense to 
 themselves, to do their modest share — at the proper 
 time — ^in communicating with public officials, 
 bureaus, etc., in furtherance of the cause. 
 
 All communications should be addressed: Mr. 
 Max Mac Levy, care of Albro Society, Inc.,j IST 
 Lexington Avenue, New York City. 
 
 Page one hundred fiffy-three 
 
MEMORANDA 
 
 Tou will find it worth while to keep a diary temporarily, 
 from the day that you start conquering the tobacco addiction 
 until a time, say, one year afterward. 
 
 There will be an immediate benefit — chiefiy psychological — 
 and It is likely that the advantage will prove valuable in the 
 future when you wish to convince some nicotinized individual 
 that the better way to live is without the baneful influence of 
 the nicotine poison. 
 
 At the outset describe yourself and your condition frankly. 
 Mention when and how you first learned to use tobacco, also 
 what average quantity you are consuming now. Tell of your 
 physical and mental condition. From what ailments do you 
 suffer? Are you inclined to nervousness, sleeplessness, des- 
 pondency, irritability, defective memory, excitability, lack of 
 ambition, worry, fear, doubt, lack of self-confidence — and so on? 
 Tell the truth, the whole truth and nothing but the truth, and 
 if you do not feel disposed to entrust your pencilings to the 
 pages here allotted — use a more private diary. 
 
 Having set down the particulars at the outset, make it 
 your rule to mention the changes that you notice in yourself 
 from day to day. These will not be very conspicuous at first, 
 but they will gradually become very manifest. By the end of 
 the first two weeks — while you are still using tobacco — you 
 should be able to record some benefit. After the two weeks' 
 preliminary period, when you have ceased entirely to use 
 tobacco, 3^ou will be able to make happy notations frequently. 
 A few months, or say a year, after tobacco has been eliminated 
 from your life you should be able to write some lines which, 
 when contrasted with what you set down to-day, will be an 
 amazingly convincing human document. 
 
 This paper is unsuited for ink, b^it it will take and effect- 
 ively hold your pencil Jottings for the many years to come. 
 
 MAC LEVY. 
 
 Page one hundred fifty-four 
 
MEMORANDA 
 
 Page one hundred fifty-five 
 
MEMORANDA 
 
 Page one hundred fifty-six 
 
MEMORANDA 
 
 Page one hundred fifty-seven 
 
ADVERTISEMENT 
 
 Tobacco Habit Easily Conquered 
 
 HOW TO DO IT AGREE- 
 ABLY AND WITHOUT DRUGS 
 
 By Max Mac Levy 
 
 ON SALE BY BOOKSELLERS 
 
 Or may he ordered by mail direct from the publishers; 
 address belozv. 
 
 Price in U. S. A., $1.25 net. Postage 7 cents extra. 
 
 Price in Canada, duty, postage and other charges 
 prepaid hj publishers, $1.50. 
 
 Other countries. — Copies will be forwarded to 
 other countries by insured parcel or book post, 
 charges prepaid, at $1.40 each, or two for $2,70 in 
 U. S. A. currency. 
 
 Remittances should be by money-order, cash in 
 registered letter, or bank draft. U. S. postage stamps 
 are also acceptable, the same as money. We will 
 send by parcel post, collect on delivery, to any part 
 of the United States, upon request. 
 
 ALBRO SOCIETY, Inc. 
 181 Lexington Avenue - - - New York City 
 
COLUMBIA UNIVERSITY LIBRARIES 
 
 This book is due on the date indicated below, or at the 
 expiration of a definite period after the date of borrowing, 
 as provided by the library rules or by special arrangement 
 with the Librarian in charge. 
 
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MacLevy 
 
 PC 567 
 1916 
 
 Tobacco habit easily con- 
 quered.