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Author: 
 
 Borsodi, William 
 
 Title: 
 
 Coal advertising 
 
 Place: 
 
 New York 
 
 Date: 
 
 [1910] 
 
^^-&2I^(.'5 
 
 MASTER NEGATIVE # 
 
 COLUMBIA UNIVERSITY LIBRARIES 
 PRESERVATION DIVISION 
 
 BIBLIOGRAPHIC MICROFORM TARGET 
 
 ORIGINAL MATERIAL AS FILMED - EXISTING BIBLIOGRAPHIC RECORD 
 
 .25 3.5 
 
 Oversize ^^"^^' W"^^^' ^^• 
 
 Coal advertising; a collection of selling phrases, de- 
 scriptions, and illustrated advertisements, as used by 
 successful advertisers, to facilitate the expression of 
 ideas and assist in the preparation of attractive adver- 
 tising, ed. and corap. by William Borsodi. New York, 
 The Advertisers ' cyclopedia company f 1910j 
 
 1 p. 1., [5i-128 p. illus. 28"". 
 
 1. Advertising — Coal trade. 
 
 Library of Congress 
 
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 HF6I61.C6B6 
 
 13-7293 
 
 RESTRICTIONS ON USE: 
 
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COAL 
 ADVERTISING 
 
 WILLIAM BORSODI 
 
Ia 
 
 r^^ 
 
 :bs41- 
 
 Columbia Bmbemtp 
 
 mtf)eCitpof^etD|?orfe 
 
 LIBRARY 
 
 School of Business 
 
HOW TO 
 
 ADVERTISE 
 
 A RETAIL 
 
 STORE 
 
 By A. E. EDGAR 
 
 This book is written by a merchant- 
 advertising man who sells goods from 
 his own store and knows how to sell 
 them. Mr. Edgar is also a frequent 
 contributor to Brains and other 
 business periodicals. There are more 
 than 600 illustrations of newspaper 
 ads photographically reproduced from 
 th« originals. There are 20 pages of practical, helpful hints on how to lay out 
 advertising copy, also more than 250 selling helps and schemes to attract trade. 
 
 Teaches 
 
 How to lay out advertising copy, 
 
 How much space to use. 
 
 How to design an attractive space-saving name-plate. 
 
 What a headline should accomplish, 
 
 How to get and use proper illustrations. 
 
 How to write your advertising introductory. 
 
 How to describe an article so as to make sales, 
 
 What style and method of pricing you need. 
 
 The preparation of effective, free advertising, 
 
 How to find and properly use selling points. 
 
 The making of store papers, booklets, leaflets, folders, advertising letters, 
 and mailing cards. 
 
 The organization of a follow-up system, 
 
 The uses of calendars, blotters, post-cards, advertising novelties, package 
 •nclosures, and hand-bills, » r e> 
 
 Proper methods of window advertising, 
 
 Correct outdoor advertising. 
 
 Spring, fall and other openings advertising. 
 
 Two hundred fifty selling helps, guessing ana voting contests, drawings, 
 schemes to attract boys and girls, premium schemes. 
 
 The sensible advertising of special sales and clearance sales. 
 
 The uses of leaders and bargains. 
 
 Many novel sales plans. 
 
 The promotion of business in a number of specific retail lines — this de- 
 partment alone occupies about 100 pages, 
 
 Mail-order advertising and general advertising, 
 
 Points about type, borders, ornaments, and cuts, 
 
 Nearly 20 pages of practical and helpful hints on how to lay out adver- 
 tising copy, '' 
 
 How to read proof and technical terms. 
 
 Showing how all these things are accomplished by the 
 highly paid ad managers and the cross-roads storekeepers 
 
 More than 500 Pages, Handsomely bound 
 Sold for $3.50 per copy, postpaid 
 
 BRAINS PUBLISHING CO. 
 
 310 BROADWAY 
 
 • • 
 
 
 NEW YORK 
 
I 
 
 w 
 
 Books of Merit 
 
 PUBUSHED BY 
 
 The ARCADIA PRESS 
 
 310 Broadway, New York 
 
 Business Building 
 Books 
 
 NO BUSINESS MAN of to^*y «•» •"*»,*i** 
 neglect any opportunity to incre-ehw knowledge 
 of .uccewful way. and mean, to conduct hi. 
 
 bu.ineM. 
 
 Bolton HaU*s Books 
 
 Universally endorsed by the press 
 
 as no other series of books 
 
 of recent publication 
 
 have been. 
 
 A UTTLE LAND AND A LlVlNa By 
 
 BOLTON HALL, with in»"^"^tio2» \^ ^^ 
 UAM BORSODI and JOSEPH FELS. 
 
 An intensely interesting and prac- 
 tical exponent of the " back to the land 
 movement, which may be M^ solution 
 of the great sociological problem ot tne 
 age. 300 pages, cloth, $1.10 postpaid. 
 
 MONEY MAKING IN FREE AMERICA. 
 
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 Dedicated '7<7 all those who are poor 
 and wish to become rich; or who are 
 rich and wish to become richer. 63i 
 pages, cloth, §1.10 postpaid. 
 UFE. AND LOVE AND PEACE. By 
 
 ROLTON HALL, with an introduction by 
 BUhi F. D" HUNTINGTON. 
 
 A book overflowing with the philos- 
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 in tune with the infinite and the finite 
 alike. 320 pages, cloth, §1.10 postpaid. 
 
 THE GARDEN YARD. By BOITON 
 
 HALL, with introduction by N. O. NELSON. 
 
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 who has a back yard or a back lot how 
 a Dart of a living or more than a living 
 might be made out of it. 320 pages, 
 cloth, §1.10 postpaid. 
 THE GAME OF UFE^ By BOLTON HALL. 
 
 with an introduction by Ex-Gov. LUClUb f. 
 C. GARVIN. 
 
 Parables related in Mr. Hall's happy 
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 thirteen years of effort to illustrate the 
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 THINGS AS THEY ARE. By BOLTON 
 
 HALL, with an introduction by Prof. G. U. 
 HERRON. 
 
 Gives a new and a clearer view of 
 -things as they are," and the exposition 
 of the law of love. 310 pages, cloth, 
 $1.10 postpaid. 
 
 THE ADVERTISERS CYCLOPEDIA OF 
 SELLING PHRASES : A collection of -'vm^^n^ 
 sllorrtalks u>ed by the most successful advertisers, 
 classified and arranged so as to facilitate the fluent 
 expSn of advertiling ideas. A handsome volume 
 
 °^A 'S^ec^J^fiTy to every one who has any kind of 
 
 merchanSisi ^o sell, ^rice $15. To subscribers of 
 
 Brains only $13. ,. •. j 
 
 BRAINS-BOUND VOLUMES : Only a limited 
 
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 show jist how Plans have been laid and success m- 
 sured. Price, $3.00. o^z-knc 
 
 HOW TO ADVERTISE A RETAIL STORE: 
 
 By A. E. EOGAK. A n.crcbant-aavertis.ng man >.iio 
 sells goods from his own store. More than 600 > lus- 
 trations, -i^o selling helps and schemes to attract 
 trade. Price, $3.50. «--o 
 
 THEORY AND PRACTICE OF ADVERTIS- 
 ING -By G^V. Wacenskixm. a complete 
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 information. Price, 50 cents. ^ , „, _ 
 HOLLARS AND SENSE: By Col. Wm. ^ 
 Hu^TiTlf you want to increase vour earn- 
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 ^ HOW*TO SUCCESSFULLY CONDUCT A 
 MaS-OW>ER BUSINESS: This book coven 
 
 fvtl^-phlS^'S the m-S"rdW buiinm in . con 
 densed form. Price, 25 cents. 
 
 RETAIL ADVERTISING FOR DRUGGISTS 
 aSr^tItIOnSs- By Frank Farrington. 
 A^lStlf b'^Ik for^ople who want to advertise. 
 
 TALKS BY THE OLD STORE-KEEPER.: By 
 pLI^TFrRTiNCTpN. Interesting experience, 
 in store-keeping. R^jcc. 50 cents. 
 
 BACK IN YHfe HARNESS: By J^^\.J>!^' 
 
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 THEORY OF ADVERTISING: By Pro^- Wai^ 
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 Ind instruclive books on advertising ever wnt- 
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 PSYCHOLOGY OF ADVERTISING: By Prof. 
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 Price. $2.5C. , ^ . . , , 
 
 BUSINESS ADMINISTRATION: A book for 
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 handsomely bound. Pnce. $3.00. 
 
 PUSHING YOUR BUSINESS: By T. D. Mac- 
 G?.c??^Pracdcal handbook for all adverti.- 
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 HUMAN NATURE IN SELUNG GOODS : By 
 TA^isH Collins A handy little volume of 
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 1000 WAYS AND SCHEMES TO ATTRACT 
 TrSSe: A collection of clever business plan. 
 I^idlas Tdaptable to every business, ^nce. 
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 THE DOLLAR HEN. By MILO M. HAST- 
 
 INGS, formerly Poultry man at the Kaiua. 
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 fore the world." Cloth. 220 pages, 12mo, 
 ^1.10 postpaid. 
 
 The ARCADIA PRESS 
 
 3i"bROADWAY new YORK 1 310 BROADWAY NEW YORK 
 
 COAL 
 
 D 
 
 ADVERTISING 
 
 A COLLECTION OF SELLING PHRASES, 
 DESCRIPTIONS, AND ILLUSTRATED 
 ADVERTISEMENTS AS USED BY 
 SUCCESSFUL ADVERTISERS 
 
 TO FACILITATE THE EXPRESSION 
 OF IDEAS AND ASSIST IN 
 THE PREPARATION OF 
 ATTRACTIVE ADVERTISING 
 
 EDITED AND COMPILED BY 
 
 WILLIAM BORSODI 
 
 PUBLISHED BY 
 
 THE ADVERTISERS' CYCLOPEDIA COMPANY 
 
 NEW YORK 
 
'? 
 
 I 
 
 INTRODUCTION 
 
 
 Copyright, 1910 
 Bv WILLIAM BORSODI 
 
 M 
 
 
 / 
 
 AD\^ERTISING is the corner-stone upon which every 
 ^reat business in this modern age must be built. 
 Every up-to-date merchant recognizes the value of 
 advertising as a business factor — few recognize the possibilities 
 that may be realized by its proper use. More than a 
 billion dollars is expended every year in the United States 
 alone for publicity, and yet the science — for it is a science — is 
 *' still at the cock-crowing," as Emerson says of civilization. 
 No business is so small, no field so narrow, but that it may be 
 expanded by intelligent advertising. 
 
 In every city may be seen many examples of what adver- 
 tising has accomplished. The little store fifteen years ago 
 located in some out-of-the-way street has become the large 
 department store on the best corner. The shopkeeper who 
 started ten years ago with $100 and one clerk now has two 
 hundred employes, and has amassed a fortune. Intelligent 
 and persistent newspaper advertising has accomplished these 
 wonders. 
 
 Thousands of brainy men are being paid handsome salaries 
 to devote their talents to the study of this great question. 
 Millions of dollars have been expended in experimentii;ig — 
 in determining the kind of advertising that brought results — 
 that paidi The results of all this study and experimenting — 
 the methods that have brought money in your line — are com- 
 piled in this book. 
 
 Not every merchant can be an expert advertiser, but all 
 may be intelligent, profitable ad writers. Individuality in ad- 
 writing is valuable, but to be able to prepare copy that brings 
 business is more valuable. If Mr. Mason of Cairo has found 
 that a certain ad in his newspaper brings him business, you 
 may be practically certain that the same ad— or its essential 
 idea— adapted to your line will bring trade to you, and you will 
 find his ad in this book. You don't have to be original to be a 
 successful advertiser. 
 
 Preparation of copy for the advertisement is the part that 
 calls for the most experience. The technical knowledge of 
 how to properly *'set up" the ad can be supplied by the 
 printer, though it is better if you know something of it. The 
 small ad can be made more valuable if it has an individuality — 
 
e 
 
 INTRODUCTION 
 
 INTRODUCTION 
 
 something that makes it unlike its neighbors. Next to the 
 wording, this is the most important, and knowledge of the 
 mechanical part of advertising makes this individuality more 
 readily attained. 
 
 Scattered through this book are many phrases used in 
 other lines than yours. They have been printed here because 
 in every instance there is some thought or expression that you 
 can make use of. These ads will show you that the best 
 writers invariably make their language fit the article they are 
 talking about — an important feature in ad-writing. Plain 
 merchandise should be described in plain language, and high- 
 grade and high-priced articles require high-grade talk. If you 
 are seeking the patronage of farmers, don't use terms not 
 familiar to the farmer. Study the descriptions or arguments 
 used by others ; study those of your competitors and of firms 
 in other lines of business, and see how you could improve 
 them. 
 
 In preparing your ads, treat your subject simply but 
 thoroughly. Do not overcrowd your space — leave something 
 for the next time. , While prices are the chief attraction in an 
 ad, yet they must be handled carefully. If you are offering 
 bargains, do not fear to feature the price, but if you are selling 
 a high-grade article at a high price make the description sell it 
 in spite of the price. 
 
 Don't forget that variety is the spice of advertising. You 
 may advertise the same goods day after day, issue af\er issue 
 if you will, but do not use the same language or display to do 
 it. Study this book and you will be able to adapt to your 
 use practically every ad that is printed here. 
 
 If you have not selected a store name, choose one. Then 
 use it in your advertising until it is familiar to every person 
 in your vicinity. 
 
 There is no advertising like newspaper advertising, but 
 the papers must be selected according to the class of people 
 you wish to reach. Your location may make a difference 
 with your choice of mediums. Work along the line of the 
 least resistance ; go first after the trade that will come easiest. 
 Many of the people who should trade at your store you can- 
 not reach in any other way than through the newspaper. The 
 paper is run for' your benefit as an advertister. Take advan- 
 tage of it. 
 
 Your newspaper can be made your most valuable partner. 
 By its aid you may win success ; without its assistance suc- 
 
 cess is doubtful. The money that goes to your newspaper is 
 rarely an expense — it is an investment. 
 
 Don't expect that advertising alone will accomplish 
 everything. No matter how attractive your announcement 
 may be, no matter how great bargains you may offer, they 
 must be backed up by good salesmanship and tasty store dis- 
 play. Your salesmen should familiarize themselves with the 
 descriptions used in this book. No salesman can do justice to 
 his position behind the counter unless he considers the per- 
 sonality of the customer and can talk intelligently of what he 
 is selling. Do not try to sell an article unless you know all 
 about it, and also know how to express your knowledge. 
 
 Advertising, like any other phase of your business, re- 
 quires plenty of enthusiasm. Its possibilities are unlimited. 
 If you are not an advertiser — if you are not an enthusiastic 
 advertiser — you are not doing yourself and your business op^ 
 portunity justice. Your wholesaler and your banker will 
 confirm this. 
 
 Above all, it is the faithful, persistent advertiser who wins 
 success. In the words of John Wanamaker : *' If there is 
 one enterprise on earth that a ' quitter * should leave alone it 
 is advertising. To make a success of advertising one must be 
 prepared to stick like a barnacle on a boat's bottom. He 
 should know before he begins that he must spend money. 
 Somebody must tell him, also, that he cannot hope to reap 
 results commensurate with his exi)enditure early in the game. 
 Advertising doesn't jerk ; it pulls. It begins very gently at 
 first, but the ])ull is steady. It increases day by day and year 
 by year until it exerts an irresistible power." 
 
( 
 
 COAL ADVERTISING 
 
 9 
 
 COAL 
 
 The springtime rvili delight the soul, 
 
 The violets mill bloom again. 
 But, oh, the many tons of coal 
 
 That we will have to buy ere then! 
 
 The Heat of the Future. — A citizen entered briskly. 
 " Send me up an ounce of radium,** he said, " right away. 
 The house is colder than a barn.** 
 
 " What*s become of the ounce of radiuni we sold you 
 four years ago,** asks the clerk. 
 
 ** The baby swallowed it,** said the citizen. 
 
 Science has as yet discovered no commercially practical 
 hie substitute for babies. — Life. 
 
 The man who's coaled in summer — 
 Though strange the truth, may sound — 
 
 Has little trouble keeping warm 
 When winter rolls around. 
 
 The ice man ought to have the call 
 just now, but the coal man is fully as 
 essential to your comfort, for the meals 
 must be prepared, and you know poor 
 coal makes a poor cook. Don't take 
 chances of spoiling the cook's temper 
 by getting poor coal. The right sort is 
 here, subject to your order. — H. F. Mil- 
 ler 4- Son, Utica, N. Y. 
 
 Only experience can measure coal qual- 
 ity. You've got to burn Salzburg coal 
 in your stove, grate or furnace to thor- 
 oughly know its superior goodness. Every 
 person will concede the easy possibility 
 of one brand of coal l)eing better than 
 another. When you buy Salzburg coal 
 you get the extreme limit of the best 
 quality in soft coal mined from Mother 
 Earth. Once a customer alwavs a cus- 
 tomer. — Salzburg Coal Mining Co., Bay 
 City, Mich. 
 
 Coal time will soon be here, and if 
 you want to fill your bins with a pure 
 carbon coal, give us your order. Don't 
 wait until the last moment; until the 
 price of coal goes up. Get it now. Get 
 it from us. It will give you perfect sat- 
 isfaction. — Murray City Coal Co., Co- 
 lumbus, Ohio. 
 
 Most any cook will tell you that she 
 must have good coal with which to cook 
 the Christmas turkey. Thus coal and 
 turkey go hand in hand. Good, clean 
 
 coal, the kind the cook will like, the 
 kind you will like. It's clean and will 
 give a steady heat. Our end is to furnish 
 the coa\.—R. M. Cary, Pensacola, Fla. 
 
 A ton in your cellar is worth two 
 in our yard. The time to buy coal is 
 now. Don't wait until winter. When 
 winter comes conditions may he such as 
 to make it almost impossible to supply 
 you in the way you desire, and besides 
 — strikes and increase in price are a 
 possibility. We have just the quality 
 that will suit you. — Robert W, Kennedy 
 Co., Trenton, N. J. 
 
 Freshly mined coal is far more de- 
 sirable than that dug out of the earth 
 a year ago. It's cleaner — hasn't stored 
 up twelve months' dirt and dust; it's 
 dryer and in many ways a greater heat 
 producer. Here it is at your service 
 on quick order — bright, well screened coal 
 in all the standard sizes at standard 
 prices far better even than standard 
 qualitv. — Davidge |* Moody, Binghamton, 
 N. Y. 
 
 A roaring fire is an easy thing when 
 you burn Kennedy-Clinkerless Coal. It's 
 selected coal, free from clinkers and sul- 
 phur, which makes it an ideal coal for 
 those who are particular about getting 
 the most heat for the least cost. — Robert 
 W. Kennedy Co., Trenton, N. J, 
 
 COAL 
 
10 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 11 
 
 Buying coal in the summer is just 
 as sensible as gathering ice in the win- 
 ter. We are not rushed with orders and 
 have more time to take extra care and 
 pains. We screen our coal free from 
 dust and dirt and deliver by a careful 
 and polite driver. Order your coal from 
 us. It will give you perfect satisfaction. 
 — The Harris ^ Gang Co., South Nor- 
 walk. Conn. 
 
 For open fires. Sure satisfaction every 
 time you light a grate fire if on top of 
 the kindling is ebony fuel from our 
 yards. It's heat and light-giving and 
 slate-free when it leaves the mines, 
 screened and cleaned again here and 
 served to you full weight and with ce- 
 lerity of delivery. Order any way that 
 suits you.— The Mountain Ice and Coal 
 Co., Pueblo, Colo. 
 
 'Important facts are worth consider- 
 ing. One now is the coming fuel short- 
 age this winter. We don't anticipate it 
 as a possibility, but regret that it is a 
 certainty. We have ample coal now to 
 take care of all orders. You will do 
 well to look into the matter. Order 
 your fuel — get it in your cellar and you'll 
 appreciate your foresight this winter. — 
 Diamond Coal Co., Los Angeles, Cat. 
 
 Running into money is what you will 
 find it to do when you use a poor 
 grade of coal. You get no heat for 
 baking or cooking purposes, without using 
 twice as much material as when you buy 
 a high grade coal like the kind we fur- 
 nish. It always gives satisfaction and 
 we always send it to your order clean 
 and full weight. — The Mountain Ice and 
 Coal Co., Pueblo, Colo, 
 
 •Burning hard White Ash coal makes 
 winter living a pleasure. The quality 
 of the fuel is always the same and you 
 quickly learn how much is needed to 
 obtain a certain degree of heat. What- 
 ever that degree is, you use less hard 
 White Ash coal to obtain it than if you 
 were burning other kinds. — John Byron, 
 Waterbury, Conn, 
 
 Now is a good time to order your coal 
 supply while the prices are low. Our 
 coal is the highest grade — pure, clink- 
 erless and in every way desirable. — A, 
 J. McOee, Schenectady, N. Y. 
 
 Admiralty coal turns dollars into 
 power because low in ash. It is cheap- 
 est because it is best. Dividend-pay- 
 ing mills and plants in the Carolinas are 
 using Admiralty coal. If best for them, 
 why not for you? It will pay you to 
 investigate. Write for proofs and full 
 information. We will send them.— <7*e*a- 
 peake 4- Ohio Coal ^ Coke Co., Rich- 
 mond, Va. 
 
 Everybody happy when you have some 
 of our good, heat-giving, n»-clinkering 
 coal in your cellar. It is the best in 
 town.— J. B. Montgomery, Harrisburg, 
 
 We give as prompt attention to an or- 
 der for a small jag of coal as though 
 we were filling your bunkers. It is al- 
 ways better, though, to have a few tons 
 on hand. We cannot control lal)or strikes 
 and railroad tie-ups.— ^r/ A wr Kueset 
 Coal Co,, Milwaukee, Wis. 
 
 Money in coal ! But it's a good invest- 
 ment these cold days. A ton of coal in 
 your bins is worth a carload in some- 
 one's else yard, if your home comfort is 
 of any account. Like the Texas cowboy 
 and his revolver, when you want it you 
 want it good and plenty. High quality 
 coal is the only kind we handle.— IF. II, 
 Righter ^' Son, Albany, N. Y, 
 
 Where can you get the Wenona Third 
 Vein coal that we hear spoken of so 
 highly? Why, of the Bruce Coal Com- 
 pany, of course. They always have this 
 coal on hand and the price remains 
 $3.75 per ton. Give us your next order 
 and you will not have any clinkers and 
 very little ash to contend with. — Bruce 
 Coal Co., Joliet, III. 
 
 Look into the matter. Learn quickly 
 of us and how we do business, that's if 
 you don't already know. A ton of coal 
 we sell can be the ready means of learn- 
 ing. Let it be a half ton if you haven't 
 room for a ton. — John Byron, Waterbury. 
 
 Coal that lasts. You would not put on 
 pine M'ood if you wanted a fire to last. 
 You are well aware that hickory would 
 be much better. Why not use the same 
 judgment on coal? Order the Old Com- 
 pany's coal of us and get the real hot 
 stuff that lasts.— Ci7^ Lumber ^ Coal 
 Co., Waterbury, Conn. 
 
 When it comes to cooking you'll want 
 the best of coal— the kind that will 
 make a hot fire and broil, boil or bnke in 
 the shortest possible time to accomplish 
 best results. Then is the time you'll 
 want coal from The Mountain Ice ^ 
 Coal Co., Pueblo, Colo. 
 
 A trying experience. It is when you 
 have to use up a whole bin full of poor 
 coal. Be on the safe side and l)uy your 
 coal where standard excellence is the 
 rule. Our coal is always high grade 
 and clean and will give you no trouble 
 when you want to bake, boil or broil. 
 — The Mountain Ice ^ Coal Co., Pueblo. 
 
 Talk doesn't make good coal, but good 
 coal makes talk. All our custori^jK ^ '11 
 be found ready and willing to fell you 
 how good our coal always is. — M. Truby 
 ^ Son, Joliet, III, 
 
 If you're tired of dirty coal why not 
 put our claims to the test? We claim 
 a coal-cleaning process which is superior 
 to that of any other coal-seller in town; 
 which guarantees that there's not a 
 pound of coal dirt in any ton of coal 
 which leaves our pockets; a process which 
 works as regularly and completely as 
 any automatic macliinery can work. And 
 what we claim for it it does. — Reading 
 Coal Pockets, Trenton, N. J, 
 
 We sell fresh coal. Freshly mined coal 
 is more desirable than that dug out of 
 the earth a year ago. We will deliver 
 it to you on quick order, bright and 
 glossy and well screened. — E. E, Jones, 
 Kenton, Ohio, 
 
 Shooting coal is about the best thing 
 to have done at this time. Shoot a few 
 tons into your cellar for the winter and 
 make your homes frost-proof. Our coal 
 is of a uniformly high standard, well 
 screened and selected, and free from 
 dirt and rubbish that might add to its 
 weight while impairing its burning quali- 
 ties. If you are shy on your late win- 
 ter and spring supply of coal, now is 
 your chance to get the best and save 
 money. — A nderson Coal Co., Montgomery, 
 Ala, 
 
 At this time of the vear immediate 
 action is necessary to order more coal 
 when the bin is empty. Coal must be 
 had — and be obtained quickly. Some- 
 times this condition of an empty coal 
 bin comes upon us before we know it. 
 It matters not what coal vou use an 
 empty bin is bound to come some time 
 The difference is that in using our coal 
 it does not come as soon. That should 
 appeal to you when the other coals cost 
 as much as ours. — John Byron, Water- 
 bury, Conn, 
 
 The best coal mined on the Mononga- 
 hela river finds its way into our yards, 
 and yet we charge no more for genuine 
 •' first pool " first quality Pittsburg coal 
 than is reasonable, taking quality into 
 consideration. — Jos, Walton ^ Co., 
 Louisville, Ky, 
 
 Learn more about Ballard's coal. After 
 reading about all other kinds of coal and 
 experimenting with them, you try ours 
 and you will find more coal in your bin, 
 less ash heap and more money in your 
 ^MTse.— Ballard's, Binghamton, N. Y, 
 
 Smoke. That's probably what your 
 heater will do when you start it. Why 
 not start it right? Let us tell you how. 
 First, take our dry wood, then our clean 
 coal and you will then be so pleased 
 you will use no other. — Crane ^ Veeder, 
 Schenectady, N. Y, 
 
 Good coal. The plain truth about coal 
 is that it must give out heat and not 
 leave a lot of unburned clinkers behind. 
 Clinkers are heavy, and every pound of 
 clinkers means the loss of a pound of 
 coal. When it comes to coal that has the 
 goodness in it, the Alabama coal is best, 
 and the best Alabama coal comes from 
 the mines owned by — Galloway Coal Co., 
 Memphis, Tenn, 
 
 This is the time for coal buying, to 
 insure pleasure in the time of coal using. 
 We are prepared to supply you with 
 just the kind you want at the lowest 
 price. Call or phone us about your win- 
 ter supply. — A. Pickard 4- Co., Charlotte- 
 town, P. E. I, 
 
 Squeezing the customer to swell the 
 dealer's profits is not our way of con- 
 ducting the coal business. We believe 
 in fair dealing and want our customers 
 to be our friends as well. That is why 
 we take such care to keep the best, the 
 cleanest and highest quality of coal to be 
 had. — The Daniel Keogh Coal Co., East 
 Norwalk, Conn. 
 
 Direct from the mines to our yard 
 comes the coal we have for sale — coal 
 that's famous the country over for its 
 free burning qualities, its low percentage 
 of ash, its freedom from impurities. 
 It's "full value" fuel, and our method 
 of taking and filling orders ensures satis- 
 faction. Orders placed now save money 
 for buyers. Take a look at your cellar^ 
 then act— Tom S. Wotkyns ^ Co., Troy. 
 
 Buy your coal now. This is a good 
 time to put in your winter's supply. 
 Coal is liable to advance in price when 
 cold weather arrives. We handle the 
 ever satisfactory St. Charles coal. Prompt 
 delivery. — Meagher Bros., Bay City. 
 
 If you had on Sunday a fire made from 
 the coal we sell, then warmth and com- 
 fort was your lot in your home even 
 though it was cold and damp outside. 
 Now there will be other such days this 
 summer; why not be prepared for them. 
 Next winter's supply of hard White Ash 
 Coal put in now will do it. And this 
 is just the right time to order. — John 
 Byron, Waterbury, Conn. 
 
 Good coal evidence. "The best T have 
 ever had." "Send me a ton of the same 
 kind as last." These are some of the 
 expressions of satisfaction we are con- 
 stantly hearing in regard to the coal we 
 are now selling. We can truthfully say 
 that the coal we are now putting in our 
 yard is the best we have ever had; and 
 that's saying a good deal. Coal is lower 
 now than it will be at any other time this 
 year. It goes up again June 1st. — 
 United Ice ^ Coal Co., Harrisburg, Pa. 
 
 COAL 
 
 COAL 
 
12 
 
 COAL ADVERTISING 
 
 A saving problem. In buying your 
 coal now you save money because there 
 is a rebate on all coal bought during 
 April and May. In the latter month you 
 save 40c a ton providing all bills are paid 
 on or before June 15th. Righter's coal 
 is the standard.— »r. //. RUjhter cj Son, 
 Albany, N. Y. 
 
 A burning success is coal from the 
 Kelley coal yards— the fuel we take 
 pride* in selling to the people of Harris- 
 burg. No dirt (unless you call ashes 
 dirt), no slate, no clinkers, and making 
 a clean, hot, lasting fire. For every fuel 
 purpose our coal fills the bill completely 
 —and you get full weight and prompt 
 service here.— A>//«i^, Ilarrisburg, Pa. 
 
 Do you patronize a dealer that sells 
 poor coal, makes you wait a week be- 
 fore it's delivered, even possibly gives 
 you short weight and shabby treatment? 
 Better change and buy here to get honest 
 values.— ir.\D. Sypherd, Camden, N. J. 
 When you want clean coal, free from 
 dust, slate and other non-burnable par- 
 ticles, order your fuel from this office. 
 AVe take as much care of a half ton or- 
 der as of one for a carload. We await 
 your call, letter or 'phone message.— 
 The Mountain Ice ^ Coal Co., Pueblo. 
 Comes from the New River-Pocahon- 
 tas smokeless coal beds of West Vir- 
 ginia. Analysis from West Virginia 
 Geological Survey show that it contains 
 96 per cent, combustible matter. It is, 
 therefore, low in ash.— Chesapeake ^ 
 Ohio Coal ^' Coke Co., Columbia, S. C. 
 
 Buy the coal that will keep your fam- 
 ily comfortable from the early morning 
 whistle to the shut-down and that keeps 
 your home warm during the night.—/. 
 W. Ballard Co., Binghamton, N. Y. 
 
 Why Watts' Coal? Because it's from 
 the best company. Because the sizes are 
 well prepared. Because he is careful to 
 have it clean. Because his delivery is 
 personally condncted.— Watts 4" Son, 
 Springfield, III. 
 
 Do not forget we have a special coal 
 for this price. It is regular size. If 
 you trv one ton of it you will not use 
 anv other. Sheathing paper. We are 
 agents for Bird's celebrated sheathing, 
 roofing and deadening papers. These 
 goods are often specified, but cheap sub- 
 stitutes are used. We have these goods 
 in stock. Paroid roofing— 1, 2 and 3 
 ply. Neponset red rope roofing. Nep- 
 onset black building paper. Co-ted 
 building paper. Florian deafening felt. 
 —Lumber ^ Coal Co., Waterbury, Conn. 
 A coal with heat. Kennedy Clinkerless 
 Is a clean, sparkling coal, free from all 
 
 "dead" matter and burns to a fine white 
 ash. It's without exception the best coal 
 mined. We can make more money on 
 other kinds of coal, but prefer satisfied 
 customers to large profits.— 12o6«r« W, 
 Kennedy Co., Trenton, N. J, 
 
 Gee! but it's chilly. These cool morn- 
 ings and evenings make a fellow think 
 about coal. The time for actual coal 
 burning will be here in a jiflFy, and then 
 you will wish you had your bin full. 
 Order to-day while you have the chance. 
 —Phil. /. Campbell, Trenton, N. J, 
 
 Within the circle of your acquaintances 
 do you know of any one who has not felt 
 that it's about time to think of the win- 
 ter's coal. It is always wise to fill your 
 bins early in the season when prompt 
 delivery is possible. Then you are al- 
 ways prepared for emergencies. Right- 
 er's coal is the best.— W^. U. Righter ^ 
 Son, Albany, N. Y. 
 
 Coal shipments are large. And while 
 we expect to be able to make prompt de- 
 liveries at all times, we can assure you 
 of better service and bottom prices now, 
 if you will give us your winter order 
 early. Full line of anthracite and other 
 good grades.— C/arfc Bros., Los Angeles. 
 
 Famine imminent. A word to the wise 
 is sufficient. We have never sold any- 
 thing but the very best grades of the 
 various coals, and shall not do so unless 
 compelled by the shortage of supply. 
 Under the existing conditions, we may 
 soon be forced to take whatever we can 
 get. When we are forced to sell inferior 
 coal we will frankly notify the public. 
 We have yet in our yards a good supply 
 of genuine Pluto Cannel coal and will 
 deliver any quantity, as promptly as pos- 
 sible, at the same price you pay for 
 Jellico. There is no coal superior to 
 the genuine Pluto Cannel coal. You will 
 be wise to place your order with us at 
 once and thus insure yourself a first- 
 class coal. We think in a few days you 
 can get none or a very inferior quality.— 
 Pluto Coal Co., Lexington, Ky. 
 
 On account of many rumors of short- 
 age of coal and that many of the coal 
 merchants are reluctantly compelled to 
 husband their supplies to their customers, 
 we wish to notify our 7,000 odd customers 
 that we have plenty of coal of all sizes 
 on hand. We always keep a large stock, 
 and at the present we positively have 
 by far the largest stock in the city. We 
 make prompt delivery and guarantee the 
 quality or we will take the coal back. If 
 at any time we do not give satisfaction, 
 we will make good.-The Standard Coal 
 Company, Montreal, Can, 
 
 COAL 
 
 COAL ADVKUTISING 
 
 13 
 
 Buy the coal that will keep your family 
 comfortable from the early morning 
 whistle to the shut down and that keeps 
 your home warm during the night. That 
 coal is Kelley's coal. Because it's from 
 the best company, because the sizes are 
 well prepared, because he is careful to 
 have it clean, because his delivery is per- 
 sonally conducted; coal is 50c. a ton 
 cheaper this month. — Kelley's, Harris^ 
 burg. Pa. 
 
 Discrimination in buying coal will 
 prove to those who aim at quality and in 
 getting the best for their money that they 
 can find that the coal bought at our yard 
 comes nearer filling the bill than you can 
 find anywhere in Pueblo. When we sell 
 you coal you get coal, not slate, dirt or 
 slag. A customer once, a customer al- 
 ways. — The Mountain Ice ^ Coal Co., 
 Pueblo, Colo. 
 
 We wish to impress you with the fact 
 that there's no better coal mined than the 
 coal we handle. Any one who knows us 
 is aware of the promptness of our de- 
 livery, our strict attention to all orders 
 with which we're favored. Hence we ask 
 a share of your patronage. — The Moun- 
 tain Ice ^ Coal Co., Pueblo, Colo. 
 
 It will please you well. This coal has 
 been cleansed from dirt and slate and 
 gives you excellent results in heat pro- 
 duction. — Allentown Ice Co., Allentown. 
 
 The coal question is the supreme ques- 
 tion of the hour. It is one which, with 
 the approach of real cold weather, it is 
 not wise to ignore. Good coal of first 
 quality is a mighty good thing to have 
 around the house when the wind blows 
 and the frost is on the window pane. 
 The best coal in the local market is 
 handled by W, H, Righter i' Son, Al- 
 bany, N, Y. 
 
 Cozv rooms. When vou buv coal from 
 us you get good, clean heat-giving coal 
 — the kind that makes cozv rooms. No 
 need to have your overcoat on in the 
 house when you use our coal. — J. B. 
 Montgomery, Uarrisburg, Pa. 
 
 Have you ever given Cannel coal a 
 trial in your fireplace or open grate? 
 We are now handling a superior grade, 
 hand-picked and containing a very low 
 percentage of smoke. It gives a clear, 
 bright flame, and will not snap. People 
 who burn Cannel coal want a good article 
 and as it is practically the only coal 
 that goes into the house that is seen by 
 the family, we think we have an article 
 that will meet the requirements of a 
 critical domestic trade.— /o^» S, Cross, 
 Lawrence, Mass. 
 
 The cleanliness of coal is a very im- 
 
 portant consideration. You can't expect 
 dirt and slate to burn. Neither can you 
 expect coal that is full of foreign sub- 
 stances to burn. Our coal is clear coal. 
 You get all your money out of it. — L. 
 F. Leonard, Auburn, A'. Y. 
 
 Lumps of solid satisfaction are con- 
 tained in every piece of Robinson's coal, 
 especially for him who pays the bill, for 
 he knows he gets his money back in an 
 extra amount of heat, and is not paying 
 for smoke and clinkers. — //. A. Robin- 
 son Fuel Co., Peoria, III. 
 
 Are you looking everj'where in the 
 quest of fuel that gives satisfaction at a 
 fair price? Let your search terminate 
 here. Coal from Mountain Ice & Coal 
 Company suits everyone who's tried it — 
 is certain to suit vou. We are careful 
 about its screening and delivery, prompt 
 as you want it. — The Mountain Ice 4' 
 Coal Co., Peublo, Colo. 
 
 Once we start our red ash coal — once 
 it is tried — it will carry itself bravelv. 
 It needs no praise of ours then. The first 
 order is all we are anxious about — after 
 that you'll come here, any way. — Blan- 
 chard 4* Co., Binghamton, S. Y. 
 
 Want coal? — We've got it to burn. 
 Best kind, too. Carefully selected, clean 
 coal that is all coal and nothing else. No 
 dust, no dirt, no slate. And prices al- 
 ways the lowest. When you get a ton 
 from us it's right. Our guarantee i-^ 
 back of it. You take no chances. — 
 Derby Mill and Elevator Co., Burlin'i- 
 ton, la. 
 
 We want you to wake up on this coal 
 business and notice that our coal ha-, 
 more glow, wear and warmth, and less 
 smoke, than any other. You don't buy 
 your coal for the volume of black, sootv 
 smoke it has. That's why we recommend 
 ours — it is clean. Gives heat and a 
 rapid fire, and makes spring cooking a 
 comfortable occupation. — Wm. S. Miller 
 Sj; Co., Frederick, Md. 
 
 Satisfactory and well screened coal 
 isn't the easiest thing in the world to 
 find, but if you will come to a reliable 
 yard, where nothing but the highest 
 grades of coal is kept, as it is here, you 
 will find that you will receive coal in ex- 
 change for your money, not slate or dirt, 
 as our coal is all thoroughly cleaned 
 before delivering. You don't get up in 
 the morning and find the house cold, 
 because your self-feeder, parlor stove 
 or furnace has gone out. Our coal will 
 last longer, give out more heat and make 
 a smaller percentage of ash and waste 
 matter than any other coaL For cook- 
 ing purposes it is equally as satisfac- 
 tory. — Pardee <^ Young, Fall River, Mass. 
 
 COAL 
 
14 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 15 
 
 Freshly mined coal is more desirable 
 than that dug out of the earth a year 
 ago. Will deliver it to you on quick 
 order, bright and glossy, well screened. 
 Kindling, stove wood, charcoal, coke, etc. 
 —Clark Bros., Los Angeles, Cal. 
 
 You're easy— Yes; extraordinarily 
 pliant— if you pay a penny more— than 
 our price— for coal — More money cannot 
 buy you better quality— More money per 
 ton — cannot increase the quantity per 
 ton— by a single ounce— so what's the 
 good— buying elsewhere— when here— 
 you save half a dollar on every ion.— The 
 Pike's Peak Fuel Co., Denver, Colo, 
 
 Once we start— coal— once it is tried, 
 it will carry itself bravely. It needs no 
 praise of ours then. The first order is 
 all we are anxious about — after that 
 you'll come here anyway. If you are 
 getting perfect satisfaction where you 
 are, all right. If you are dissatisfied, 
 if the coal is unclean, half dirt— if it 
 burns out quickly, we want your trade; 
 we guarantee perfect satisfaction.— 
 Blanchard ^' Co., Binghamton, N. Y. 
 
 You will miss it if you try to get along 
 this winter without the proper kind of 
 coal. Always bear in mind that the best 
 is the cheapest in the end, and that this 
 is particularly true when the best costs 
 no more than other kinds. We sell the 
 best coal that money can buy, but we 
 charge no more for it than you will have 
 to pay for an inferior article.— J/wrra^ 
 Citg Coal Company, Columbus, O. 
 
 Help me down, please. We want to 
 help you out of coal difficulties. If you 
 have been buying the kind of coal that 
 refuses to burn unless it is poked and 
 urged constantly it is time that you buy 
 the other kind. I have that other kind 
 always ready and anxious to burn. Try 
 it.— P. M. Magly, Fall River, Mass. 
 
 Satisfaction sells more coal than all 
 the boasts that were ever made, and the 
 satisfaction that our coal gives the cus- 
 tomers is what we depend upon to hold 
 our large trade. Are you one of our 
 satisfied customers? Better let us place 
 you on the list. Will find us wide 
 awake.— Robert W. Kennedy Co., Tren- 
 ton, N. J, 
 
 Zero weather is here and it's here to 
 stay— we have it to contend with all the 
 rest of the winter. The best way to 
 resist it is with a good fire and the best 
 fire is made with the best coal. — Wayne 
 R. Brown, Schenectady, N. Y, 
 
 A New Year's resolution on the ques- 
 tion of coal supply: Resolved, That I 
 am not going to pay the price of getting 
 the best high-grade coal and not get it. 
 
 COAL 
 
 Hereafter I will order Elk River coal 
 and see that I get \i.— Galloway Coal 
 Co., Memphis, Tenn. 
 
 We've found the contented man— He's 
 the man who has acquired the **Elk 
 River" habit. Elk River Coal is the 
 best of all the high grade coals. It 
 makes a hotter fire, holds a fire longer, 
 has less ash and never fails to give satis- 
 faction.— GTa/Zoicay Coal Co., Memphis. 
 
 An independent mining company not 
 in the coal trust offered us for spot 
 cash at a reduced price several boats of 
 coal if taken in August and September. 
 We bought and are giving the consumers 
 the benefit of the purchase. When it is 
 gone we shall probably have to raise the 
 price. So buy now.— B. Hershfield ^ 
 Son, South yorwalk. Conn. 
 
 Where'll you get the next load? Let 
 us try our hands at supplying your coal, 
 we can give you an article that'*s all coal; 
 if you come once we know we will keep 
 you. Yes, we will deliver it to-day, if 
 you say so.— Blanchard ^ Co., Bingham- 
 ton, y. Y, 
 
 That burning question can easily be 
 solved by using our coal. There is more 
 heat bound up in a ton of our coal than 
 any others. It is hard and has a long 
 life. Order a ton to-day just to see 
 how we will treat you.— Davidge ^ 
 Moody, Binghamton, y. Y. 
 
 An exhibition of coal can be seen at 
 any time at our place. You are at lib- 
 erty to examine everything with a double- 
 barreled telescope, if you choose. One 
 thing you'll discover, and that is, it isn't 
 possible to obtain cleaner, better coal 
 than we offer you. Now's the time you're 
 burning coal— here's the place to save 
 you money, and get better service. — 
 Blanchard 4; Co., Binghamton, y. Y, 
 
 We call your attention to the advan- 
 tages offered in the using of our Lehigh 
 Coal. Less dirt, less dust, more com- 
 fort, more satisfaction, more heat to the 
 bucketful, more economy to the ton than 
 any coal sold. Gives satisfaction because 
 it's satisfactory coal. Try it once. 
 You'll see the advantage of using it al- 
 ways. No trading stamps. Remember 
 you get value in coal.— ZJ. Uershfield ^ 
 Son, South yorwalk. Conn. 
 
 lumps of comfort. It is our pride and 
 pleasure to supply in the shape of best 
 quality coal for your stove, fireplace or 
 furnace. When we haven't anything in 
 the coal line you desire, we doubt if any- 
 dealer in town has it. Our figures are 
 as reasonable as the market will permit, 
 our facilities for delivery second to none. 
 —Graham ^ Ross, Great Falls, Mont, 
 
 Just the word "Coal" ought to be 
 enough this time of the year to bring you 
 in with an order. Nearly everybody in 
 Great Falls now knows the kind of coal 
 we sell and the way we handle it. Those 
 who have tried our coal say they want 
 nothing better. Try a ton of the Nelson. 
 —yelson Coal Co., Great Falls, Mont. 
 
 It's a self evident fact to many that no 
 better coal enters this market than is 
 handled by us. Question is: Do you 
 know it from actual experience? If you 
 do not so know, why don't you? You are 
 looking for the best of every thing, aren't 
 you? Why not use M. & L.'s coal and 
 be convinced that you have the very best? 
 — M. 4* L. Wood ^ Coal Company, Lo- 
 gan City, Utah. 
 
 A threatening outlook is prophesied by 
 the weather sharps of the government 
 bureau at Washington, and the man with 
 the goosebone at the country crossroads. 
 Cold, cold, cold. That means coal, coal, 
 coal. The latter is what we supply — coal 
 of grade, at the ruling market price. 
 What we promise is clean coal; coal that 
 burns freely; quick delivery at short no- 
 tice. — yorthwestern Improvement Co., 
 Spokane, Wash. 
 
 Your coal dollars will go a long way 
 just now. Coal is cheap. Our coal is 
 ready for you — clean, bright, dry and 
 perfectly reliable. The more of it you 
 buy at present prices the more money 
 you will save. — Blanchard ^ Co., Bing- 
 hamton, K. Y. 
 
 The real thing is what you want when 
 you need a good article, and what is 
 there more needful or of more impor- 
 tance to have good than coal? It can't 
 be too good, as the more heat producing 
 qualities it has the more economical it 
 will prove.-Davidge <^- Moody, Bingham- 
 ton, y, Y. 
 
 Have you ever thought about the dif- 
 ference between thoroughly screened coal 
 and the make-believe kind? The best 
 place to trace it is through your pocket- 
 book, and the result will not be very 
 pleasing. When the famous Pittston 
 coal is well screened the result is satis- 
 faction and economy. That's the kind 
 we sell.— Dandle ^- Moody, Binghamton. 
 
 Don't burn your money. You might as 
 well shovel your dollars into the fire as to 
 put poor coal into your stove, grate or 
 furnace— you can't get good results from 
 poor coal. If you come to us you will 
 get the best coal in the market— Randall 
 Bros., Atlanta, Ga. 
 
 It's fun to use our coal. Clean, makes 
 hot fire and few ashes. Do not miss the 
 fun of using it and the satisfaction of 
 saving money. Quality the highest. 
 
 Prices the lowest. Weight guaranteed. — 
 yew England Coal Co., Woonsocket, R. I. 
 
 Take the Hint. — Every loaded coal cart 
 you see on the street is a hint to you to 
 purchase your winter's supply of coal, 
 if you have not already done so. Take 
 the hint, and give us your order, to be 
 filled with the best grades mined. — 
 Stickney ^ Babcock Coal Co., Bangor, 
 
 Coal. Coal. Coal. We have this sea- 
 son a large stock of extra choice coal of 
 all sizes and solicit your orders. Low 
 prices. Prompt delivery. Obliging team- 
 sters. If you have not tried Cross Creek 
 Coal, it will pay you to give us a trial 
 order.—/*'. M. Griffin, St. Thomas, Out. 
 
 There are lots of people who w'on't use 
 any kind of coal but ours, because they 
 are satisfied and happy. Quite a serious 
 question, and one you should look into. 
 You will need coal very soon, so why 
 not try our nice, clean coal, free from 
 dire, slate and clinkers? — H, E. Sumner, 
 Worcester, Mass. 
 
 Silver Ash is the hardest, purest white 
 ash coal — the premium coal of the Lehigh 
 coal fields — the best coal that comes from 
 the earth. 
 
 And while it is the highest priced coal 
 at the mines, we sell it at the price other 
 dealers in Trenton ask for ordinary 
 grades. — Tattersall's, Trenton, y. J. 
 
 " Coal's Out Again."— Where will I get 
 my winter's supply? Send your orders to 
 us, who took such good care of you last 
 winter. During the great coal famine we 
 sold our coal to everyone at the same old 
 price, when every other city advanced the 
 price from ^2 to $3 per ton.— f?. O. Jones, 
 Columbia, S. C. 
 
 Coal that cooks is the coal that the 
 cook and housekeeper are looking for. 
 There is no coal on the market that is so 
 efficient as the Blue Gem. It is free from 
 dirt and slate and is satisfactory for 
 every purpose. We have cheaper coal 
 than the Blue Gem, but none so good. 
 We can fill your orders promptly. — 
 Rowe Transfer and Coal Co., Knoxville. 
 
 It's a good sign of the character of our 
 coal and of our business methods that our 
 customers stay with us year after year. 
 They don't waste any time on experi- 
 ments; they know they can't do better. — 
 Buford A. Graves, Lexington, Ky. 
 
 Wow ! Wow ! — How that touch of zero 
 weather did dash up and down the ten- 
 der regions of your spinal column and 
 cause you to wonder about the coal bin. 
 If you need a ton, and need it quick, 
 'phone us. It's our pet hobby to deliver 
 the best coal in the shortest possible time. 
 —Sptller 4; Barber, Joliet, III, 
 
 COAL 
 
16 
 
 COAL ADVERTISING 
 
 Right up-to-Date.— It may sound a lit- 
 tle queer to talk about being up-to-date 
 in the coal business because coal doesn't 
 change styles, but there are all sorts of 
 grades at all sorts of prices, and we have 
 to keep posted in regard to dealers, and 
 qualities, and prices, in order to serve 
 our customers to the best advantage. We 
 keep as close watch on these things as the 
 milliner does of the Paris dictations.— 
 Murray City Coal Co., Columbus, O. 
 
 Justice rules at our coal yards. She 
 sees that every customer gets just what 
 his money is worth — sometimes more. 
 
 Only the Best Coal rules here from one 
 day to another, which is equivalent to say- 
 ing that Al coal which freely burns, 
 which knows as little of smoke, cinder 
 and ash as any coal produces, is here 
 subject to your order every business day 
 in the year. No one can contradict that 
 statement with any degree of success. 
 Knox Sf Mead, Troy, N. F. 
 
 Winter Styles— In Coal— There are not 
 many changes to be noted. Heavy black 
 stuff is still in vogue for furnace use, 
 and if of good quality will produce the 
 desired warm effect. By all means have 
 both the front and back of your coal 
 bins tucked very full. The waste is 
 made very small in our coal, as it is all 
 screened by us — before delivery. — OaU 
 loway Coal Co., Memphis, Tenn. 
 
 Coal That Is All Coal.— When you buy 
 soft coal of J. H. Emery you get that 
 which has been properly screened. In- 
 stead of paying for slate, shale, dust 
 and dirt, you receive the full value of 
 your money in coal that is all coal. His 
 prices are no higher than others get for 
 ordinary coal. One order will convince 
 you that there is a vast difference in 
 coal. — /. H. Emery ^ Co., West Bay 
 City, Mich. 
 
 All of our coal is carefully screened; 
 although the price you pay is no less than 
 you would pay elsewhere, it is cheaper 
 in the end, because it is coal that will 
 last longer than any other. — Murray 
 City Coal Co., Columbus, Ohio. 
 
 The rage for buying coal at Ferris* 
 shows no signs of abatement and bids 
 fair to become almost universal during 
 the winter. It is in fact an evidence of 
 good taste and excellent judgment to buy 
 coal of John H. Ferris, South Xorwalk. 
 
 A Real Ton. — There are a great many 
 kinds of coal and lots of coal dealers, 
 but did you ever stop to consider that 
 the quality is the principal factor of 
 economical coal? We deal in the best, 
 because we know we can best hold our 
 trade in that way. Our strong hold is 
 in our careful preparation. Every ton 
 
 COAL ADVERTISING 
 
 IT 
 
 is thoroughly screened.— t7fMo» Coal Com- 
 pany, Fitchburg, Mass. 
 
 Coal is black — there's no getting awajr 
 from that; but what we mean by clean 
 coal is that it's free from unnecessary- 
 dirt, slate and stone; that it burns prac- 
 tically to clean ash; that it gives out little 
 or no smoke, and that sulphurous fumes 
 are just about eliminated — which briefly 
 put, indicates that our coal is a fine coal 
 for fuel and cooking. The price is now 
 as low as it will be this season. Get 
 your order in for winter supply. — City 
 Lumber ^ Coal Co., Waterbury, Conn, 
 
 We couldn't improve the coal, so we 
 improve the service. When we built our 
 Front street sheds our main idea was 
 storage; in our Green Island trestles the 
 motive was rapid handling with decreased 
 breakage, or in other words economy; 
 while in the Cohoes pockets the storage 
 and economy ideas are worked out in 
 the same structure. The governing ideas 
 in all, being protection to our trade, 
 economy in handling and convenience in 
 location.— Pc<er*o» ^ Packer Coal Co., 
 Troy, N. F. 
 
 You have found the place— the right 
 place — for the purchase of coal if your 
 quest has ended here. Reasons? Coal 
 is about the same price per ton anywhere 
 within a radius of a hundred miles of 
 here. But what kind of coal? We guar- 
 antee grade, careful screening, no dirt, 
 prompt delivery and complete satisfac- 
 tion. — Tom S. Wotkyns 4- Co., Troy. 
 
 Carrying coal over till next winter may 
 seem unnecessary. But you'll be wise to 
 do it just the same. Coal is cheaper this 
 month than at any time during the 
 year. So we advise you to order now 
 and save the increase which goes into 
 effect each month. It will amount to 
 considerable on your winter's supply, 
 enough in fact, to be well worth saving. 
 Give us your order this month. — W. H, 
 Bighter ^ Son, Albany, N. Y, 
 
 It*s rather hot weather, isn't it? But 
 say, have you thought that a few months 
 hence it will be cold? Then you will be 
 wishing you had your winter's coal safely 
 stored, should you have forgotten to order 
 it. Listen ! Why not have that coal sent 
 to your home now? We offer to fill your 
 order and save you money. Just trj' us 
 and see. — Broadway Coal and Ice Com" 
 pany, Memphis, Tenn. 
 
 It's pure coal. That is one of the 
 great merits of our coal, it is pure. No 
 dirt or waste to pay for, no hard words 
 or harder thoughts over a poor burning 
 fire, but free burning, long burning, in- 
 tense heat-giving coaL— P. M. Magly, 
 Kenton, O, 
 
 COAL 
 
 It's a good business, under present and 
 prospective conditions, to buy coal now. 
 Wholesalers will, retailers must, advance 
 prices soon. Fill up your bins now and 
 mark a few dollars saved on your house- 
 keeping slate — to say nothing of being 
 prepared for strike contingencies. All 
 kinds of coal at A. Pickard & Co.'s. — 
 A, Pickard ^ Co., Charlottetown, P. E, /. 
 
 Wait That's what they all say— but 
 what's to be gained by delaying your coal 
 orders? 
 
 Nothing — but much to be lost; coal 
 prices may go skyrocketing some of these 
 days. 
 
 Be wise — send us your orders to-day 
 when prices are low. Incidentally, there's 
 no better coal than we sell you. It's 
 clean, properly graded, free from slack, 
 slate, gravel, stone. It's just coal. — 
 Buford A. Graves, Lexington, Ky. 
 
 Order coal now and save money. Ot- 
 dering your winter's supply of coal now 
 means a saving of money. The selection 
 of the justly celebrated Salzburg coal, 
 mined in West Bay City, means not only 
 a saving of money, but a whole lot of 
 satisfaction for those who burn it. As 
 a domestic coal it has no equal Burns 
 to a white ash, makes a hotter fire than 
 hardwood, costs a third less and does 
 not fill the house with soot. — Salzburg 
 Coal Mining Co., West Bay City, Mich. 
 
 If your frenzied furnace is consum- 
 ing more coal these days than you think 
 it should, we have some of that ex- 
 tremely hard Plymouth coal that will 
 last you much longer than the other 
 kinds, and we sell it for the same price 
 you are charged for ordinary coal. It 
 is perfectly clean. Strictly fresh mined. 
 — Ford, Beach <§• Powell, Binghamton. 
 
 We were agreeably surprised at the 
 satisfaction given by our new Magnolia 
 Lump for furnace use, a number of 
 people ordering more after testing its 
 lasting qualities. Give it a trial and be 
 convinced. It's a bargain at $3.75 per 
 ton. 
 
 The Black Nancy is the best prepared 
 coal in the Springfield market, burning 
 as free as Jackson and lasting much 
 longer. Another bargain at $3.75 per 
 ton. We realize this to be a very broad 
 statement, but know that the burning 
 of it will prove it. We were disappointed 
 at not receiving more Etna, owing to an 
 accident at the mines, but expect to be 
 able to take care of your orders in a 
 very short time. Do not wait until you 
 are out. Get your orders in early.— Self 
 §; Lilly, Springfield, Ohio. 
 
 Don't shiver and shake by burning 
 poor coal. It is all black, but not all 
 
 alike. It's the coal that burns, burns all 
 up, and while burning gives heat. That 
 is the kind we keep. — Randall Bros., 
 Altoona, Pa. 
 
 Mercury went down. Coal went up. 
 Gas went out. To meet the demand for 
 warmth at prices everyone can afford to 
 pay, we will inaugurate a sale of cold 
 weather goods. — McKelvey's, Youngs- 
 town, O, 
 
 We want you to wake up on this coal 
 business and notice that our coal has 
 more glow, wear and warmth, and less 
 smoke, than any other. You don't buy 
 your coal for the volume of black, sooty 
 smoke it has. That's why we recommend 
 ours — it is clean. Gives heat and a 
 rapid fire, and makes spring cooking a 
 comfortable occupation. — Wm. S. Miller 
 ^ Co., Frederick, Md. 
 
 A contented man is a hard thing to 
 find, and there is nothing that will make 
 him so content to stay at home evenings 
 as the attraction and comfort of a com- 
 fortable and cheery fire made from our 
 superior Renton coal. It gives out a 
 clear and steady glow, gives out intense 
 heat, and consumes less than any coal on 
 the market, and it is only $4.50 a ton' at 
 — The Griffin Transfer Co., Tacoma. 
 
 If you need more coal give us your 
 order. You will be surprised to see how 
 much longer a ton of our coal will last. 
 That's because we give really full weight 
 and because it's all good clean coal. — 
 C. M. Lute, Bay City, Mich. 
 
 If you want a coal that gives absolute 
 satisfaction and will do what it is ex- 
 pected to do; a coal that is free from 
 slack and all other foreign substances; 
 that is clean and leaves no clinkers; a 
 coal that will save you annoyance for 
 use in your kitchen range, buy Fellows' 
 Washed Coal. — E. O. Fellows, Minneapo- 
 lis, Minn. 
 
 It is time to think of getting in coal 
 for the winter. You'll save money by 
 buying now; coal is cheaper in the sum- 
 mer. It is cleaner, more satisfactory 
 in every way; surely is at our price. — 
 Blanchard ^ Co., Binghamton, N. Y. 
 
 Just the word " Coal " ought to be 
 enough this time of the year to bring^ 
 vou in with an order. Br this time ev- 
 erybody in this town ought to know the 
 kind of coal we sell and the way we 
 handle it. Those who have tried our 
 coal say they want nothing better. Try 
 one single ton before you buy elsewhere. 
 — The Harris ^ Gans Co., South Nor- 
 walk. Conn. 
 
 The lot we have in now is unusually 
 large and clean and we can fill your bins 
 without making any dust in the house or 
 
 COAL 
 
 I 
 
18 
 
 COAL ADVERTISING 
 
 defacing sidewalk or lawn. — Tatter»all'», 
 Trenton, N. J. 
 
 ^ Why not patronize the firm that is sav- 
 ing you money? Why pay more to oth- 
 ers when you can get best grades of 
 Lehigh coal at $5.75 per ton? We will 
 guarantee ours the best in the market. 
 Also weight guaranteed. All coal that 
 leaves our yard is cleaned and free from 
 slate. A trial order will convince you 
 we are the only firm that keeps the prices 
 down for you. — B. Hershfield ^ Son, 
 South Norwalk, Conn. 
 
 War Eagle Egg Xut. — A specially pre- 
 pared West Virginia coal that is un- 
 equaled for either steam or domestic use. 
 Showing over 80 per cent, pure carbon, 
 it is a great heat producer and practically 
 smokeless. — Hamilton Parker Co., CO' 
 lumbus, Ohio. 
 
 When you find the place that gives you 
 the most good coal for the least money, 
 cling to it. We believe this is the place. 
 You may think you are satisfied with 
 your present coal service, but we believe 
 we can give you still better satisfaction. 
 Give us our opportunity. — Blanchard ^ 
 Co., Binghamton, iV. Y. 
 
 The Kennedy Clinkerless Coal is a 
 coal for the economical. If you want to 
 save a lot of extra expense buy our coal. 
 It's a pure Upper Lehigh and burns to 
 a very fine ash. No clinkers; no trouble. 
 That's why the particular coal buyer de- 
 mands our kind. Our coal is screened 
 dry. We keep the dirt. — Robert N, Ken- 
 nedy Co., Trenton, N. J, 
 
 The last month of low prices — order 
 now. The first of September coal prices 
 go to the maximum. You'll need coal 
 soon and to order the winter's supply 
 now, means to save money. The quality 
 of coal we sell enables you to get the 
 same heat out of little coal as you get 
 from a large quantity of an inferior 
 grade. Thus you save in price and 
 quantity. A 'phone order does the 
 work. — /. B. Montgomery, Harrisburg. 
 
 The burning question of the hour will 
 soon be the kind of coal that will give 
 the best results for the quantity used. 
 That question is easily answered by get- 
 ting good, clean, solid fuel, the only 
 kind we sell. A trial order will dem- 
 onstrate the advantage of using it and 
 make you a permanent customer. — /. B. 
 Montgomery, Harrisburg, Pa. 
 
 COAL ADVERTISING 
 
 19 
 
 This coal is being specially prepared 
 for domestic use and will give better sat- 
 isfaction than any other coal that ever 
 came from the mines in this district. If 
 you want the best value for your money 
 get your orders in while the quality is 
 highest and the prices are lowest.— 
 Kansas City Coal and Coke Co., Kansat 
 City. 
 
 Although the weather is v^^y hot we 
 continue to cut considerable ice in the 
 coal trade. We are busy because people 
 appreciate good coal. We spend a great 
 deal of time and effort in selecting the 
 coal we think will please our customers. 
 Our stock is now in prime condition 
 and if we fill your bins you may wear 
 a smile which nothing can remove. — The 
 Ferris Coal Co., South Norwalk, Conn, 
 
 Before the weather begins to change 
 from summer's smile to winter's frown, 
 make up your mind to fill your coal bin 
 with our good, clean "FIRST POOL*' 
 Pittsburg Coal and avoid higher prices 
 later on. This month we can deliver to 
 you good, clean, fresh-mined " FIRST 
 POOL " Pittsburg Coal. — Jos. Walton 
 4f Co., Louisville, Ky. 
 
 As in everything else, the American 
 Eagle is on top when it comes to the 
 coal question. The best coal in the world 
 is mined in America. The best coal in 
 America finds its way to our yard— 
 don't forget that. It's time you were 
 talking with us about your winter stock. 
 Don't put it off until prices go up. — 
 Murray City Coal Co., Columbus, Ohio, 
 
 Filling a bin with coal for winter use, 
 with a superior quality that will give 
 full satisfaction, is what we do always 
 when your coal is ordered from our high 
 grade Canon coal. Good, clean coal, 
 fair prices and prompt delivery is al- 
 ways appreciated by the public, and they 
 get it every time from our yards. — P, 
 A. Cessna, Pueblo, Col. 
 
 Has his wagon stopped at your house? 
 Have you ordered your winter coal? 
 We've been advising you to do so right 
 along and get the advantage of low 
 prices. To-day they went up. Next 
 month they will go still higher. The 
 sensible thing to do is to order your coal 
 now and make a saving. By getting it 
 here you get the best quality at no higher 
 prices than prevail elsewhere. Telephone 
 us. — /. B. Montgomery, Harrisburg, Pa, 
 
 ICE 
 
 The ice question in summer is: Will 
 I be served promptly and regularly? The 
 answer is to be found in placing a stand- 
 ing order with The Griffin Ice Co. We 
 make it a point to satisfy our customers 
 in every way — promptness and regular- 
 ity of delivery. A postal brings our 
 wagon to your door. — The Qriffin Trans- 
 fer Co., Omaha, Neb, 
 
 Purity is the feature most important 
 to the consumer of ice. Other ice is 
 just as cold, perhaps just as clean, and 
 perhaps just as cheap, but it may not be 
 just as pure. The ice you should use 
 should be as good as the water you drink. 
 Therefore, Lake Whitney ice is the ice 
 to use. The New Haven Ice Co. uses 
 exclusivciv natural ice from Lake Whit- 
 ney, and caters especially to household 
 trade. Send postcard or telephone and 
 agent will call. — New Haven Ice Co., 
 Neip Haven, Conn. 
 
 A hot wave in July is just about as 
 certain to arrive as Thanksgiving Day 
 to be proclaimed as the last Thursday 
 in November. Heat jnelts ice — people, 
 too. But ice melting means cooling off 
 the people. You can get it here in 
 chunks — chunks as big as you like; blocks, 
 if you want 'em; but be sure to order 
 in advance, though we're quick at de- 
 livering. — The Mountain Ice ^ Coal Co., 
 Pueblo, Colo. 
 
 On top again. Jack Frost ice. No 
 more high prices. Nature makes better 
 ice than you can manufacture. It will 
 keep your box cooler and dryer. Pure 
 ice can only be made from pure water. 
 Our reservoir dams are located at Ice- 
 dale. Pa., at the head of the Brandywine. 
 It is supplied by springs within a radius 
 of three miles. Positively no pollution 
 above it. Our ice is clean, bright, hard, 
 pure and more durable than any other. 
 We have the largest organization in the 
 city, consequently can assure you a bet- 
 ter service. We have purchased the prop- 
 erty of Rhoades & Healy, at 14th and 
 Scott Streets, and have established an 
 office and delivery station for the bene- 
 fit of our west side trade. — Consumer's 
 Ice c^- Coal Co., Wilmington, Del. 
 
 Ice. Don't put it off, phone us to- 
 day for regular delivery of ice. It's 
 
 so much pleasanter and more healthful 
 to have the vegetables, milk, butter and 
 table delicacies kept cool and sweet with 
 ice — than the other way. Secure a cou- 
 pon book now.^John G. Freimann, Al- 
 bany, N. Y. 
 
 Time has come when you need ice. 
 We are all ready and equipped every 
 way to give you prompt and efficient 
 service. Our ice comes from Congamond 
 Lakes — no purer or better ice in the 
 State. Moderate prices, honest weights. 
 Write or 'phone and wagon will call. — 
 Elm City Ice Co., New Haven, Conn. 
 
 Order ice tickets by telephone. We 
 have arranged to deliver ice tickets, com- 
 mencing April 1st, by special messenger. 
 Our drivers will no longer be supplied 
 with tickets. Orders sent bv card 
 or by telephone to our office will bring 
 tickets promptly. Please note that ice 
 tickets are sold for spot cash. — Pal- 
 metto Ice Co., Columbia, S. C. 
 
 The ice question in summer is: "Will 
 I be served promptly and regularly?" 
 The answer is to be found in placing 
 a standing order with The Mountain Ice 
 and Coal Co. We make it a point to 
 satisfy our customers in everv wav — 
 purity of ice, full weight, promptness 
 and regularity of delivery. A postal or 
 phone Main 34 brings our wagon to 
 your door. — The Mountain Ice and Coal 
 Co., Pueblo, Colo. 
 
 Of all the articles purchased for sum- 
 mer use, ice is one of the most impor- 
 tant. Pure ice means perfect health. 
 Diamond ice is pure, clean, wholesome 
 and firm. No danger from germs, and 
 it will cool a larger cubic area than any 
 other. Twenty-nine Diamond wagons 
 mean prompt and satisfactory service. 
 Telephone us. — Diamond Ice Co., Wash- 
 ington, D. C. 
 
 Talking about ice, you ought to know 
 that we supply it in any quantity. Our 
 ice is the kind you needn't be afraid 
 to make ice water with, as it is made 
 from distilled water. It's pure as the 
 driven snow. Let us know how much 
 you want and when, and we will send 
 it promptly. — Davis ^' Robinson, Jack- 
 sonville, Fla, 
 
 COAL 
 
 ICE 
 
20 
 
 COAL ADVERTISING 
 
 BUILDING MATERIALS 
 
 Depends on the lumber. When you 
 build you aim to make a structure that 
 will be substantial and permanent. Much 
 depends on the quality of the material 
 used. Plan carefully and construct 
 wisely. — Smith ^ Rogers Lumber Co,, 
 Morris, Minn. 
 
 The use of our lumber will increase 
 the strength, stability and value of any 
 building. It is the best lumber we can 
 secure— It's the best lumber that you 
 can buy. It has all the good points that 
 recommend it to the architect, the builder, 
 the carpenter and the every-day man. 
 It is sold at a fair price because we 
 are satisfied with reasonable profits. 
 Dressed or undressed, you'll find our lum- 
 ber best. — Merrick Lumber Co., Holyoke. 
 
 Every man to his trade. Our trade is 
 selling lumber. We don't know all about 
 other people's business, but we have this 
 business down so fine that no one can 
 ship us poor stock, so we shall have no 
 poor stuff to sell you.—/. ^ W. C. 
 Shull, Sac City, la. 
 
 Between inferior lumber and the kind 
 we keep the difference in quality is 
 vastly greater than the difference in 
 price. We select our lumber from the 
 choicest trees cut in the forest, and it is 
 well seasoned and will not crack or 
 shrink after using. Let us supply you 
 for that new house you are going to 
 build. — Vester, Stewart ^' Bossell Com- 
 pany, Washington, Pa. 
 
 A house worth talking about has its 
 mouldings, mill work and trimmings in 
 keeping with its whole architectural 
 plan. Ours it is to supply lumber, kiln 
 dried and worked to match the rest of 
 the materials called for by the designer. 
 That our materials, prices and delivery 
 are entirely satisfactory is shown by our 
 long held and now growing trade. We 
 estimate promptly and freely. — Vester, 
 Stewart ^ Rossell Co., Washington, Pa. 
 
 Lumber for all needful purposes can 
 always be obtained from us, for we 
 carry a stock that can be depended upon 
 — one that is always kept up to the mark. 
 Now that the season has come, there 
 should be no further delay in building 
 operations. So place your lumber con- 
 tracts with us and you will be served 
 faithfully and well. — Vester, Stewart 4f 
 Rossell Co., Washington, Pa. 
 
 Goes ahead of anything on the mar- 
 ket — does our lumber — for these ex- 
 tremely simple reasons: It's made from 
 the finest timber growing only a short 
 time ago; it has been sawed and milled 
 to perfection and seasoned to a finish. 
 Then it has been properly stacked and 
 stored. Now it's offered for sale at 
 prices to interest any well posted l)uyer» 
 ^Vester, Stewart ^ Rossell Company, 
 Washington, Pa. 
 
 Did you hear about Mr. Jones ? Well, 
 Mr. Jones has been talking for a year or 
 more about building a new house, but 
 he never really got started until he saw 
 Smith's new house. As soon as he saw 
 it he said he would build a finer house 
 than that and went straight to the 
 Robinson-Gage Lumber Co. to get their 
 low prices on lumber and building ma- 
 terial. — Robinson-Oage Lumber Co., 
 Kenton, O. 
 
 When building a house it is well to 
 remember that the hardware and fixtures 
 you buy will last as long as the house 
 itself— it is not a question of wear be- 
 tween the best and the low priced good-* 
 —it is whether or not the increased 
 pleasure you will have in seeing the l^est 
 and most artistic designs in your own 
 house and the satisfaction of knowing^ 
 that it is the best will not more than 
 make up for the difference in cost. ♦ * ♦ 
 We carry a large variety of stock de- 
 signs and in addition 25 lines of special 
 designs. These designs are the very 
 latest, most up-to-date pattern designs. 
 The samples are mounted on boards and 
 show the complete line in all the differ- 
 ent finishes. There are little things in 
 hardware that make a great difference 
 in cost It's hard to tell where the dif- 
 ference lies, but is easily shown when 
 the samples are before you. — The Stam^ 
 baugh Thompson Co., Youngstown, O. 
 
 Political parties differ as to what ma- 
 terial a dollar should be made of. One 
 party wants to make money out of gold. 
 Another party wants to make money out 
 of silver. We've got an idea that lum- 
 ber is a pretty good thing to make money 
 out of— at least that's what we're mak- 
 ing money out of ourselves. Some folk* 
 say we can't do it and sell lumber and 
 building material at such unusually low^ 
 prices — but they don't know.— Robinson- 
 Oage Lumber Co., Kenton, O. 
 
 BUILDING MATERIALS 
 
 COAL ADVERTISING 
 
 21 
 
 REAL ESTATE 
 
 When giving us a description of your 
 property for the purpose of placing it 
 on our "for sale" list do not exaggerate. 
 Nothing is so disgusting or detracts 
 more from the sale, than when we send 
 the purchaser several miles to look at 
 the property and he finds it has been mis- 
 represented by its owner. He thinks 
 there is much more he don't see, so he 
 don't buy. — Southwick, Dunkirk, N. Y. 
 
 'The addition is supplied with large 
 trunk sewers, and arrangements have 
 been made for luxuries and conveniences, 
 such as gas, electric lights and the like. 
 It is intended that the houses shall set 
 on a terrace, overlooking the streets on 
 luka and Indianola Avenues. Every pos- 
 sible effort will be made to preserve the 
 trees in the addition. A great many lots 
 have been sold and a number of fine 
 houses will be erected upon them. This 
 is strictly a residence district, with a re- 
 striction against double and business 
 houses. Select your lot now and secure 
 your location. This addition affords 
 every possible chance for profitable in- 
 vestment, and there is no finer location 
 in Central Ohio for a home. — Hammond 
 ^* Hammond, Columbus, Ohio. 
 
 All sorts of wealth takes wings except 
 real estate, and that's why we want you 
 to invest your money in Mother Earth, 
 because it can't depreciate. The invest- 
 ments we offer are desirable, and are in 
 the line of increasing values. — Charles W. 
 Oooding, Wilmington, Del. 
 
 Of course you know what an unstable 
 thing a scheme to inflate real estate is. 
 Therefore you turn to real land values 
 and come to us. The property we now 
 offer is certain to increase in value, and 
 has every essential of a paying invest- 
 ment. — Bourke ^ Snyder, Crafton, Pa. 
 
 Every one should strive to own a home. 
 — Hundreds of people possessing mod- 
 erate means have easily reached the goal 
 of owning a home. If you'll tell us about 
 the size and kind of home you want and 
 how you Mish to arrange the payments 
 we'll meet all your requirements with a 
 genuine bargain. Selling homes to home- 
 seekers is a big feature of our business. 
 We are continually adding to our list of 
 properties, so that we are always able 
 to meet every demand.—//. R. Hower- 
 »tein, Washington, D. C. 
 
 Christmas bargains.— Has it not been 
 
 REAL 
 
 your wish for a long time to own a 
 house of your own, to feel that you have 
 a home that you can call HOME? 
 Christmastide is the time when you can 
 call up all your efforts and BUY one. 
 Call and see us. We have what you 
 want. Can't we compromise? Now is the 
 time! — A. J. Baechle, Utica, N. Y. 
 
 Here are some notes on bargains in 
 real estate that are worth noting. An 
 opportunity for you to chase your dollars 
 into good property and own a little piece 
 of the earth. You may have it if vou 
 will take it, and the dollars you put in 
 now will earn you a fair interest, while 
 the property increases as the years go 
 by. — Clarke ^ Fisher, Binghamton, N. Y. 
 
 When you buy a home — unless — the — 
 title — is — right — you — just — part — with 
 — your — money — and — then — get — out. 
 If you buy of us there will be nothing 
 to be sorry for. So — you — just — look — 
 out. — Southwick, Dunkirk, N. Y. 
 
 " Opportunity " irrigated land is selling 
 at $250 per acre, and those who bought 
 this spring will easily pay for their land 
 with this crop. Some of them will do 
 much better than that — they will have a 
 surplus left over. This property is easily 
 worth $500 and it will be hard to get any- 
 next summer at that price, because the 
 owners can clear that much on one year's 
 crop generally. You made a mistake 
 when you failed to buy this spring. Don't 
 make another mistake and miss the great- 
 est chance you ever had to make money. 
 Besides having the finest ^il in the world 
 and plenty of water for irrigation "Op- 
 portunity " has water for domestic use 
 under good pressure, piped throughout 
 the entire district, electric light for the 
 homes, daily mail delivery and telephone 
 connection with Spokane. Eighteen elec- 
 tric trains serve " Opportunity " daily. — 
 Modern Irrigation ^' Land Co., Spokane. 
 
 The Leonard Grove property consist- 
 ing of several choice lots on Murray 
 street and one 66- ft. lot on Oak street 
 is now placed on the market for the first 
 time. For many years past this property 
 has been sought but never before has 
 been offered in parcels to suit pur- 
 chasers. The most conveniently unim- 
 proved centrally located residential prop- 
 erty on the market. We invite your in- 
 spection. Prices and terms on applica- 
 tion. — Oaylord ^' Co., Bintihamton, N. Y, 
 ESTATE 
 
ftst 
 
 COAL ADVERTISING 
 
 * 
 
 I 
 
 We have desirable properties in all 
 parts of the city. Will have two modern 
 houses ready for occupancy about 
 Christmas. They are up-to-date in every 
 way. See them on Lydia street. Only 
 ten minutes' walk from the Telegram 
 office. What a nice present one of them 
 would make to your wife or just mar- 
 ried daughter or son!— H. W, Davis, 
 Youngstoicn, O. 
 
 There is no better place to-day in 
 which to invest your money than San 
 Diego, and "The Coming Home Spot** 
 will be Grand View. There are many 
 reasons why you are sure to realize a 
 profit on every lot purchased. In the 
 first place, the eyes of the home-seeker 
 will soon be turned to this spot. A great 
 demand will be created for this property 
 by the grading of Thirtieth Street, which 
 is sure to come. Added to this the assur- 
 ance of an electric car line, and up will 
 go the price. We are selling choice lots 
 to-day at $75.00 which we are certain 
 will sell for double that price the mo- 
 ment the grading of Thirtieth Street 
 actually begins. Make up your mind to- 
 night and buy a lot to-morrow ! You are 
 welcome at Grand View. — /. Frank CuU 
 len ^ Co., San Diego, Cal. 
 
 Invest surplus money in income real 
 estate. We can show you bargains in 
 business property, flat buildings and 
 houses that will bring you a greater in- 
 come than bonds or stocks, and there is 
 no risk of losing your capital. Better 
 than government bonds, because they 
 produce a greater per centage of income. 
 Real estate is the basis of all values. 
 Wall Street juggling does not jeopardize 
 your capital when it is invested in income 
 houses and lots and farm lands. Let 
 us show you what we have to offer. — 
 Schwahn t^ Brater, Saginaw, Mich. 
 
 We have almost completed a full page 
 descriptive list of May real estate offer- 
 ings and shall be pleased to talk with 
 any property owners who will trust us 
 with the sale of their real estate. If 
 property is worth what is asked for it, 
 we can find the buyer. No commission 
 is charged unless we make the sale. We 
 will widely advertise all property listed 
 and will send a description of all our 
 May offerings to every home in the city. 
 Come to see us before our new adver- 
 tising lists are completed and distributed. 
 Fire insurance, money to loan, bank stock 
 and municipal bonds to sell. — C. S. Hosk- 
 inson, Zanesville, Ohio. 
 
 You buy real eMate. There's more 
 money in it than in any other investment. 
 Real estate values here have just started 
 —the Panama Canal when completed will 
 
 REAL 
 
 triple the population of every city on the 
 Gulf; the Warrior river locks and deep 
 water will make Mobile the largest coal- 
 ing port in the world; the entrance of 
 the Frisco system makes Mobile one of 
 the best railroad centers in the South. 
 These are some good, solid reasons why 
 property will increase in value; the rea- 
 sons given by those who do not think it 
 will increase are "just because it is too 
 high now.** — Hughes, Morrell 4' Lyons, 
 Mobile, Ala, 
 
 Building lots at $100, $150, $175 and 
 up; homes ready for occupancy at $1,000» 
 $M00, $1,400, $:2,000 and up to $5,000 or 
 $6,000; we sell on easy terms. Is there 
 reason why you shouldn't own a home? 
 Pay rent to yourself from this time on. 
 We'll arrange matters so you can do so. 
 Come in and see us about our offerings. — 
 E, J. Lauder ^ Co., Grand Forks, N. D, 
 
 Money saved is money made. You can 
 save exactly $1.70 on each one hundred 
 dollars you have if you will buy a slice 
 of the Bradley small farm sub-division, 
 as it just misses the city tax grabber, and 
 besides it's such a beautiful place to 
 build a home, and is nice enough for a 
 wealthy man or the average man. The 
 farm is so divided that you can get any- 
 thing you want from an acre to forty 
 acres upon terms of seven equal annual 
 payments. Most of this land is old blue 
 grass sod and has a liberal frontage 
 on the pike. The carfare is only 5 cents, 
 and a thrifty family can raise so many 
 nice things on a few acres of fertile land. 
 In the language of a man who has lived 
 on many pikes out of Lexington, the land 
 is richer and the air sweeter on the 
 Georgetown pike than any other. If the 
 day is fine, please take a car out to this 
 beautiful division and stroll through the 
 pretty woodland. Each corner to each 
 small tract has a red flag so you can see 
 where you are without a guide. Take 
 the Georgetown car and stop when you 
 see the many red flags. — C. K* Oldham, 
 Lexington, Ky. 
 
 A profit proposition. There is a 
 chance in my office for everj' man who is 
 now paying rent to pay the same amount 
 towards a roof of his own. Two houses 
 have just been placed in my hands, that 
 I intended to offer to clients who take 
 all my best bargains. Then I decided to 
 advertise them in the hope some buyer 
 wanting a home with a possibility of soon 
 selling at a higher figure might see them. 
 — N. B. Millard, Binghamton, N. Y. 
 
 We have several good tenants wanting 
 to rent a farm. If you want a good 
 man on your place let us know and we 
 will send you one. — Southwick, Dunkirk, 
 
 ESTATE 
 
 COAL ADVERTISING 
 
 23 
 
 ! 
 
 Entirely different. If you are simply 
 looking for a lot upon which to build a 
 home, and are not particular about sur- 
 roundings, outlook, neighbors, drainage, 
 etc., you can find several thousand lots 
 that will answer your purpose; but if 
 you want something different, unusual, 
 more desirable, pick one of the Berk- 
 shire Hill lots. To-day, discriminating 
 people seek high ground. It is a delight 
 to be able to look from your porch, or 
 downstairs windows, over the tops of 
 the houses that cluster in the valley, to 
 the hills and to the sea. The altitude of 
 the Berkshire Hills compares with the 
 foothills of Hollywood, the high ground 
 about Westlake Park and the orange 
 groves of Monrovia and Sierra Madre. 
 Not too high and not too low — just right. 
 The class of people who are being at- 
 tracted to the Berkshire Hills are those 
 who love an exclusive neighborhood, those 
 who delight in a home which is a little 
 different from the 50,000 homes built on 
 flat, low lots. In Berkshire Hills you 
 can secure a lot which is two blocks from 
 the street car, and up a 4 per cent, in- 
 cline, easy to walk, and only twenty min- 
 utes* car ride from the center of the city. 
 This tract was formerly one of the most 
 fertile fruit ranches in the Eagle Rock 
 valley, the trees are still there and are in 
 good bearing condition. Berkshire Hills 
 tract has every advantage that other 
 tracts have, and many in addition. One- 
 fourth of the lots are already sold. 
 Prices will soon be advanced. Buy now 
 while you can get a choice lot. People 
 who are buying are home builders, and 
 not speculators. — Berkshire Hills Co., 
 Los Angeles, Cal. 
 
 For sale or exchange. Situate within 
 a mile and a half of a thriving manu- 
 facturing city of Connecticut we offer a 
 country gentleman's home consisting of a 
 modern house of eleven rooms, with hot 
 air heat, hot water and bath, six open 
 fireplaces with imported mantles; three 
 large barns and work shop, with running 
 spring water in the house and bam and 
 80 acres of land, which has many natural 
 advantages. An ideal place for either 
 home or investment, as this property 
 could be sub-divided and sold to advan- 
 tage, or an ice pond of large proportions 
 could be constructed upon the place with 
 but very little expense, as a splendid 
 trout stream of mountain spring water 
 runs directly through the place. This 
 property will be sold for about two- 
 thirds the value of the buildings, if taken 
 at once, or the owner will exchange for 
 desirable city property in Hartford. — 
 The J. M. Brady Realty Co., Hartford. 
 
 No slack in real estate here! It's a 
 
 REAL 
 
 notion that we must have dull seasons 
 in real estate — for instance, the hot sum- 
 mer or cold winter months. We believe 
 it is so because we expect it to be and 
 by our resulting lethargy we make it so. 
 Not so in this oflBce. Bargains every 
 day, and we are delighted to show them 
 every day (except Sunday) morning, 
 noon or night. Fargo is a prosperous, 
 growing city — famous for its jobbing 
 industries, general business, bank clear- 
 ing and fine homes. Here are fine oppor- 
 tunities for wise investments in good 
 real estate. We would be pleased to have 
 you visit our property, located in almost 
 every part of the city. Trolleys run 
 to or near every piece, and city con- 
 veniences are at hand. Our prices are 
 very reasonable— cash or easy payments. 
 This hot weather is the time to buy. — 
 Wheelock 4; Wheelock, Fargo, N. D. 
 
 Just a little each month. That's all! 
 and at the end of a few months you be- 
 come the possessor of a piece of property 
 on University Heights. It will increase 
 in value while you are paying for it 
 There is " substantial satisfaction " in the 
 expenditure of money on real estate, be- 
 cause you can't help realizing a profit 
 upon the investment if you buy just a 
 little ahead of the march of improvement. 
 The best place to buy is University 
 Heights, for either home building or 
 speculative investment, because it is be- 
 coming more rapidly improved and is 
 more desirable than any other residence 
 section — each month sees more buildings 
 put up and a corresponding increase in 
 values. If you want to get the most for 
 your money you must buy now before 
 prices are again advanced. — Ralston 
 Realty Co., San Diego, Cal, 
 
 Don't be a spendthrift. There'll prob- 
 ably come a time when you'll need the 
 money and need it bad. Invest it in a 
 home which may mean much to you. 
 Better look over our list and start now 
 to save. We have satisfied others. We 
 can please you. — Southwick, Dunkirk. 
 
 Our real estate department is merely 
 a headquarters for all people having 
 property for sale to make it known. And 
 all people wanting to buy can come and 
 see what property is for sale in this part 
 of the country. This method is practical, 
 and free from fraud or deceit by any 
 of the interested parties. — Southwick, 
 Dunkirk, N. Y. 
 
 Trying to catch a bird by putting salt 
 on its tail amounts to as much as it 
 would to go in a drug store to buy a 
 house and lot. If it is a home you want 
 consult one who has them for sale. — 
 Southwick, Dunkirk, N. F. 
 
 ESTATE 
 
24 
 
 COAL ADVERTISING 
 
 The old story. You have heard many 
 people say, "Had I bought real estate in 
 Spokane three years ago it would have 
 been a very profitable investment." The 
 same thought will be expressed three 
 years from now. Be one of the wise 
 ones and invest now, — Chamberlain Real 
 Estate and Inprovement Co., Spokane. 
 
 When you want to sell your property 
 there is no better way than to arrange 
 with us, for both the buyer and seller 
 are found here in large numbers. There- 
 fore our opportunity to produce a pur- 
 chaser is superior to many. — Southwick, 
 Dunkirk, N. Y. 
 
 Is your money earning 6 per cent? 
 If not, you should put it in The Ala- 
 bama Home Building and Loan Associa- 
 tion. We issue Special Certificates which 
 pay 6 per cent, per annum, paid semi- 
 annually, and the amount paid in may 
 be withdrawn at any time. Apply to — 
 W. V. M. Robertson, Birmingham, Ala. 
 
 The man who would know the fullest 
 measure of success must not become 
 wedded to his old way of doing things. 
 He should keep an open mind, and adapt 
 what he reads in this column to his own 
 " wants." Do first— what others do last — 
 come here and select a home. You will 
 find our list large and prices right. — 
 Southwick, Dunkirk, N. Y. 
 
 Real estate in Johnstown is a good in- 
 vestment. Do not buy elsewhere. Our 
 many hundreds of patrons have profited 
 by our advice. A satisfied customer al- 
 ways proves to be a permanent customer. 
 To secure his satisfaction, the property 
 we sell him is proof against criticism, 
 by a competing agent, or otherwise. We 
 can sell you real estate at prices and 
 terms that cannot be equaled elsewhere. 
 — Cancel Bros., Johnstown, Pa. 
 
 Trenton is a prosperous growing city — 
 famous for its manufacturing industries 
 and fine homes. Here are good oppor- 
 tunities for wise investment in real estate. 
 We would be pleased to have you visit 
 our property, located on Brunswick, 
 Pennsylvania, Ohio, Indiana Avenues and 
 Olden and Spruce Streets— where we are 
 selling very desirable building lots. 
 Trolleys run through property and there 
 are city conveniences — near the new 
 shops of the Pennsylvania railroad, 
 which aflFord steady employment. Our 
 prices are very reasonable — cash or easy 
 payments. Now is the time to buy. We 
 also have factory sites for sale at con- 
 sistently low prices. — The Enterprise 
 Land Co., Trenton, N. J, 
 
 It's a notion that we must h.ive dull 
 
 REAL 
 
 seasons in real estate — for instance, the 
 hot summer or cold winter months. I 
 believe it is so largely because we ex- 
 pect it to be so and by our resulting 
 lethargy we make it so. Not so in this 
 office. Bargains every day, and delight- 
 ed to show them any time (except Sun- 
 day) morning, noon or night. — Chas. E. 
 Williamson, Omaha, Neb. 
 
 Stop renting. It seems almost a crime 
 against a workingman's family to con- 
 tinue the dreadful expense — rent — when 
 there is any way to avoid it. Why not 
 investigate "Evelyn Houses," built at 
 actual cost at rent rates — one installment 
 down.— Geo. W. Brown, Portland, Ore. 
 
 Diamonds free? Well! not exactly so, 
 but we can offer you some bargains on 
 Grand Avenue property that are better 
 than giving away diamonds. One is im- 
 proved with 10-room house — the other 
 is an elegant vacant corner. — Wm. R. 
 Staats Co., Pasadena, Cal. 
 
 In the trend of the city's growth and 
 greatest improvement — and in the city, 
 not half way to somewhere, but with a 
 new car line now being built, notice 
 this now being built. Until the new cur 
 line is finished, take Maple Avenue car 
 to Fifty-third Street— one short block 
 to Main Street, where you will find our 
 branch office on the tract.— The McCarthy 
 Co., Los Angeles, Cal, 
 
 On the Long Beach line, the fastest 
 and best equipped electric railway in 
 America! Just beyond the city limits, 
 at Seal Gardens station; only about \-2 
 minutes' ride. Closer in by one or two 
 miles than any other subdivision selling 
 on our terms. Level land, most fertile 
 soil; will grow every product. Artesian 
 water in abundance for both domestic 
 and irrigating purposes. Large lots, 135 
 to 190 feet deep to an alley; plenty of 
 elbow room. Immediate possession; live 
 on your lot while paying for it. — Con- 
 servative Realty Co., Los Angeles, Cal. 
 
 If you buy a home of us, depend upon 
 it — you'll get good value for your money; 
 a home that will meet all requirements, 
 be convenient in every way, and as to 
 price, we can meet them all. — Southwick, 
 Dunkirk, N. Y, 
 
 Attention, business men !— Do you want 
 a home next summer where you can keep 
 cool and comfortable? 
 
 Many have already bought and intend 
 to build early in the spring.— Spokane- 
 Washington Improvement Co., Spokane. 
 
 Don't pay rent and have nothing but 
 a rich landlord to show for it— The Loan 
 and Savings Company, Hamilton, Ont. 
 
 ESTATE 
 
 ¥ 
 
 COAL ADVERTISING 
 
 25 
 
 If so, buy a lot or two on or near 
 Manito Park, which comprises 95 acres 
 of shady groves and cool, secluded places 
 in which to rest up from a busy day. 
 
 A magnificently equipped free train 
 will run direct to the town bearing the 
 crowds of eager investers. There will be 
 plenty of shelter in case of rain, and a 
 bounteous lunch will be served free. — 
 West Pittsburg Realty Co., Youngstown. 
 
 Pay rent to yourself. It seems very un- 
 reasonable to keep on paying rent and 
 getting no further ahead when you might 
 be paying for your home instead. You 
 needn't pay all cash when you buy from 
 us — so much like paying rent, and so 
 much more satisfaction. — E, J, Lauder ^ 
 Co., Grand Forks, N. D. 
 
 It does not matter what your "want" 
 may be so long as it is on the list. If 
 the thing wanted is on the list at the 
 time, we can supply it at once; if not, 
 it will be supplied as soon as it comes 
 in.—E. F. Southwick, Dunkirk, N. Y. 
 
 Apart from the earning capacity of 
 these properties, they possess consider- 
 able speculative merit, and in some in- 
 stances it is possible to resell them in 
 the near future at a good advance over 
 present prices. We would like to have 
 an opportunity to demonstrate to those 
 who are unfamiliar with the subject the 
 ways of making money out of West Side 
 Realty investments without taking the 
 slightest risk. — Slawson ^ Hobbs, New 
 York, N. Y, 
 
 Looking for a snap in real estate? A 
 home? Well, you don't want to go to 
 anyone but me. I've got it; can show 
 you exactly what you want and at the 
 right prices. I believe I can sell you 
 house and ground for less than you can 
 build the house for to-day. — W. B. Banr- 
 €roft, Atlanta, Oa. 
 
 The man with real estate to sell should 
 not hesitate in the least in regard to put- 
 ting his proposition before the public at 
 large. That is just what you are doing 
 when you get it on our list. It is being 
 demonstrated every day that entire satis- 
 faction is the result from deals which 
 take place in this manner. — Southwick's, 
 Dunkirk, N. Y. 
 
 We don't charge you anything unless 
 we sell, so don't be like the man who 
 goes without his dinner to save money. 
 For that is like trying to sell the property 
 yourself to save the commissions. — South- 
 wick, Dunkirk, N. Y. 
 
 It is worth to you all it costs to have 
 the title of your property looked up 
 and made perfect. In our law depart- 
 ment we arc very thorough in searching 
 
 REAL 
 
 titles. We may be the means of saving 
 you much trouble and expense. — South- 
 wick, Dunkirk, N. Y. 
 
 A hint to the wise. This is to those 
 who do not wish to buy real estate at 
 market prices but who would buy at 
 prices sufficiently below the market. 
 " Faxon's Addition to Evergreen " will 
 be, what we term, " ready for the mar- 
 ket" by about May 1st, 1905, that is, it 
 will be an absolutely up-to-date, finished 
 subdivision. The granolith walks, curbs 
 and gutters are there now, all lots are 
 terraced and sodded; sewers and water 
 are available. Every lot is high, is ter- 
 raced and sodded and is 160 feet deep. 
 Remember this property is right by the 
 beautiful Overton Park, and the Grand 
 Park Boulevard, which is now being 
 graded, and every indication is that it 
 will double in value before many months. 
 — F. W. Faxon ^ Co., Memphis, Tenn. 
 
 To sell your house and lot you need our 
 services. Finding prospective buyers be- 
 ing our business, and the fact we do not 
 charge them anything makes it to their 
 best interest to look over our list. If 
 your property is listed with us their 
 attention is called to it, and in this man- 
 ner the purchaser is procured. — E. F. 
 Southwick, Dunkirk, N. Y. 
 
 Cheaper than rent! — Yes, cheaper than 
 rent is our plan of building or buying a 
 home for you. Besides, you can build 
 just to suit yourself. If you own a lot, 
 we require 20 per cent, down, and if we 
 buy a lot and build for you we require 25 
 per cent. down. In either case, balance 
 at the rate of $8 monthly for each thous- 
 and dollars we invest for you, and in a 
 few years you own your house, and the 
 landlord does not. Don't that beat pay- 
 ing rent? Come and talk. — Hatcher 
 Brothers, Grand Forks, N. D. 
 
 " He that waits upon fortune is never 
 sure of a dinner." — Franklin. Neither 
 will he own a home. Make haste and buy 
 a lot — only two more days' sale at Sylvan 
 Hills. There was a time when the most 
 valuable property on Chicago Street 
 could be had by paying the taxes. We 
 are told this almost every day by men 
 who do not now own a foot of property. 
 They let the opportunity pass. Others 
 seized it and are rich to-day. If you are 
 wise you will profit by their experience. 
 We offer you a lot at almost nothing, 
 with no taxes and no interest to pay. If 
 you should die before you have completed 
 payments your heirs will receive the 
 property without further cost. If you 
 build a house on the lot within six 
 months, a discount of 10 per cent, will 
 be made. — E. E. Antram, Joliet, III. 
 ESTATE 
 

 26 
 
 COAL ADVERTISING 
 
 Ten dollars secures any lot, and that's 
 really the hardest part. No hardship to 
 pay $1 or $2 a week for the balance.— 
 IT. T. B. Roberts ^ Son, Philadelphia. 
 
 Own your home or pay rent? — We are 
 not offering you land that will remain as 
 deadwood on your hands for the next 
 twenty years, but a home for yourself 
 and family, which we will build at once. 
 — The Halley Land and Improvement 
 Company, New York. 
 
 Now is your opportunity, so act at 
 once! A great financier once said he 
 attributed his success to the fact that 
 when others were thinking he decided, 
 and when others had decided he had exe- 
 cuted. If you have no money sense, fol- 
 low the great financial geniuses who have 
 invested in land adjoining that of the 
 United States Realty Company. Take 
 advantage of their good judgment. When 
 they invested in land adjoining that of 
 the United States Realty Company they 
 used their money sense, which made them 
 millionaires. The United States Realty 
 Company offers you the following in- 
 vestment for your savings, which, no mat- 
 ter how small, will enable vou to make 
 an absolutely safe and profitable invest- 
 ment. — United States Realty Co., Wash' 
 ington, D, C. 
 
 Taking the first step is always the 
 most important, whether it be the dearly 
 beloved baby's graduating from the 
 creeping class or a project involving 
 millions. If the first step is well thought 
 out and well taken those that follow will 
 come easier, surer and safer. To the 
 everyday man the investing of his earn- 
 ings gotten together by hard work and 
 economy, whether it be in a home or 
 otherwise, is one of the most important 
 steps of his life. He should look well 
 into an offer before going ahead. Know- 
 ing that what we place before the pub- 
 lic is one of the best propositions that 
 has ever been made, we invite the keen- 
 est investigation. Buy lots at Arling- 
 ton, the ideal home site. — Fuller Land 
 and Imp. Co., Arlington, N. J. 
 
 Little by little the rent payer increases 
 the landlord's wealth and adds nothing 
 to his own. Why not reverse this? Be 
 your own landlord. Buy what you want. 
 We have property of every description at 
 all prices. Can arrange terms of pay- 
 ment to suit you. — Elmendorf ^ Elmenr 
 dorf, Spokane, Wash. 
 
 Don't be deceived into buying residence 
 property in a location that is nothing 
 more than a monument to misplaced in- 
 vestments. You don't want any man to 
 turn over to you his unfortunate pur- 
 chases when property can be secured that 
 
 REAL 
 
 is sure to enhance in value. — Carpe^nter ^ 
 Huggard Land Company, Crookston. 
 
 The last ten days our number of buy- 
 ers have been rapidly on the increase 
 and we are in need of more farm prop- 
 erty to supply them with. If you will 
 list your property here, we will send 
 them to you. — Southwick, Dunkirk. 
 
 Why we sell lots so cheap. — We buy 
 for spot cash; try to use good judg- 
 ment in our purchases; have no laxy 
 partners with whom to share our profits; 
 every member of the firm (there being 
 but one) is a worker, and there is no 
 labor performed by any of his employes 
 that he cannot and will not perform if 
 necessary. Add to this the possession 
 of capital and sixteen years' experience 
 in the House Lot Business, and vou have 
 a combination that cannot be beaten in 
 any line of effort. This gives you the 
 whole inside of the business. — J, W, Wil- 
 bur Co., New Bedford, Mass, 
 
 We sell these lots, which are 50x100 
 feet, at $1 a week or $2.50 a month, if 
 you prefer. If these terms do not suit 
 you, come in and name them yourself. 
 Come in and select yourself a nice lot 
 under the cool, shady pines, within sight 
 of the dashing, falling and mighty wa- 
 ters of Silver Creek. Breathe the cool 
 and refreshing mountain air and drink 
 from the placid stream. It will only cost 
 you $1 a week or $2.50 a month. Buy 
 a lot which borders on the stream, from 
 which you can coax the wary trout from 
 his rippling haunts. — Salem Abstract ^ 
 Land Co., Salem, Ore. 
 
 Lots selling so fast in Manito Park 
 during the last few days that we have 
 not had time to count them. At the last 
 count it had passed 190. 
 
 There are many reasons why people 
 are buying these lots. It is a great suc- 
 cess and will be built up with nice homes 
 and then prices will go up. The thing 
 to do is to get your choice now for $150 
 to $250, any kind of reasonable terms. 
 Call for a map and descriptive pamph- 
 let of this addition and post yourself 
 thoroughly in regard to it. — Spokane- 
 Washington Improvement Co., Spokane, 
 
 When you are thinking of buying a 
 home, whether it be a house and lot or 
 a farm, call and see what we have; it 
 will do you no harm even though you do 
 not find what you want. You will be 
 better acquainted with what property is 
 selling for. — E. F. Southwick, Dunkirk. 
 
 There is no fee charged unless the 
 ** want " is supplied, and then it is so 
 small it is not considered an expense, but 
 a money maker on legitimate lines. — E, 
 P. Southunck, Dunkirk, N. F. 
 ESTATE 
 
 COAL ADVERTISING 
 
 27 
 
 ^This department for the renting and 
 management of property offers you ab- 
 solutely the best service you can ob- 
 . tain. We're successful at renting houses 
 and keeping them rented, for we have 
 facilities for reaching people most likely 
 to be interested in what we have to of- 
 fer. We collect the rents and remit 
 them to you promptly. You'll find your 
 houses paying the limit of their earning 
 capacity under our management. — Moore 
 ^ Hill, Washington, D. C. 
 
 It's a selected list. Each property 
 has been added to is because its value 
 is more than its price. We've sought 
 to get control of many of these houses 
 because we recognized their values and 
 the fact that they'd sell quickly. We 
 offer them to-day with a full knowledge 
 that a great part of them will be sold 
 before the month is out; for any one 
 who investigates with an idea of invest- 
 ing in a substantial home property will 
 buy. — Stons ^ Fairfax, Washington, D. C, 
 
 We are having considerable inquiry 
 for city and farm property, and possibly 
 your property will suit some of our 
 customers. Let us know what you have 
 to sell in Saginaw and adjoining counties, 
 either improved or unimproved city and 
 farm property, and we can dispose of 
 it for you. If you want to buy city or 
 farm property, see us. — The Frank Law- 
 rence Real Estate Exchange, Saginaw. 
 
 There are hundreds of families right 
 here in Sacramento who are living in 
 their own home and paying for it with 
 the same money they would have to pay 
 for rent. You could do the same thing 
 with your rent money. Don't you think 
 it is time for you to start in and get 
 a home of your own? If you do, come 
 in and see us. We'll help you. — Wright 
 ^ Kimbrough, Sacramento, Cat. 
 
 No family surroundings are complete 
 without a home, and there is no reason 
 M'hy you should not have one now. We 
 have a few on our list to-day that the 
 price has been reduced below what it 
 cost to build the houses four years ago, 
 and you know it cost much less to build 
 then than now. — E. F. Southwick, Dun- 
 kirk, N. Y. 
 
 You can buy a house and lot much 
 cheaper than you can buy a lot and 
 build, provided you use judgment in 
 making a selection. The houses we are 
 offering for sale were not built to sell. 
 They are being sold because the parties 
 want to make some change or are leaving 
 the city. — Arthur D. Jones ^ Co., Spo- 
 kane, Wash. 
 
 The general run of houses offered for 
 sale are not new and thoroughly mod- 
 
 REAL 
 
 ern and most people prefer to buy a 
 lot and build after their own ideas so as 
 to have all the modern improvements 
 combined with their own ideas. It is 
 seldom that you find such a list of new 
 and up-to-date places as the following. 
 We know you cannot buy the lots and 
 build such houses as these for the money 
 we ask for them, and if you are really 
 in search of a home in a choice location 
 it will pay you to investigate these. — 
 Curtis, Carmichael ^ Brand, Sacramento. 
 
 We have facilities for calling property 
 to the attention of probable tenants that 
 are unequaled. The department is in 
 the charge of a man thoroughly versed 
 in all questions pertaining to the man- 
 agement of real estate. We have nu- 
 merous applications for houses of all 
 sorts, for tenants look to this office, as 
 buyers and sellers of property do, as the 
 one most likely to meet their demands. — 
 Moore Sj^ Hill, Washington, D, C. 
 
 While we have a large list of real 
 property for sale, we have some pur- 
 chasers that our property does not suit. 
 If you wish to sell, come in and talk 
 with us, for your property may please 
 some of these parties wishing to buy. — 
 E. F. Southwick, Dunkirk, N. Y. 
 
 To make a fair deal it's necessary to 
 make the same requisition that the bully 
 old ocean makes upon the stomach of a 
 "First Voyage," it makes him give it all 
 up — keep nothing back; makes him tell 
 all he knows about his property, and why 
 people should buy it. These are the 
 requisites of an honest transaction. — 
 Southwick, Dunkirk, N. Y. 
 
 It will be readily seen that by placing 
 your wants on our list, they become con- 
 centrated with others to one center. We 
 then classify them in their proper order 
 and it is at this point we are able to 
 bring the right parties and their wants 
 together. — E. F. Southwick, Dunkirk. 
 
 A brief description, with prices, of 
 some of the best places now in the mar- 
 ket. Some splendid houses that speak 
 for themselves when examined. liOok 
 them over with us at once. — Pearl Sj; 
 Dennett, Bangor, Me. 
 
 Columbia certainly do grow! Wonder- 
 ful advance in prices of Main street 
 property. The old Greenfield building 
 again sold at a splendid price. That's 
 the way it's going to be from now on — 
 rapid and brilliant advances. Buy now. 
 Don't wait and let the other fellow make 
 it all. We have for sale several valuable 
 pieces of Main street property. All 
 rented. If interested, call us up or see 
 us. — Walker, Ravenel ^ Co., Columbia. 
 ESTATE 
 
MS 
 
 COAL ADVERTISING 
 
 Some people do not value their money 
 until it is gone. It will cost you nothing 
 to come in and talk with us before you 
 have to part with it. Save during youth 
 and buy a home of us on easy payments 
 and have comfort in latter years. No 
 •one is above saving, and no beginning is 
 too small. — Southwick, Dunkirk, N. Y. 
 
 Acre tracts. We are just placing on 
 the market several hundred acres of the 
 finest land to be found in Spokane 
 county. This land lies about one and 
 one-half miles from city limits on the 
 new Spokane and Inland Empire Rail- 
 road. There are several beautiful sites 
 for residences, and with the excellent 
 service on the Inland system it is only 
 about a twenty-minute ride to and from 
 the city. The only ideal residence district 
 for the business man. Can be in his 
 office at 8 a. m. each morning and home 
 again at 6 p. m. We can certainly suit 
 you. Come in and see us. — /. /. Browne, 
 Spokane, Wash. 
 
 High land, sightly, beautiful. Orange 
 and lemon trees in profusion. A section 
 where intelligent development has utterly 
 changed the face of the country. A 
 place where improvements are of a uni- 
 formly high character, where every prop- 
 erty holder is protected — nothing like it, 
 this wonderful La Cadena Park. — Coch- 
 ran ^ Ridenbaugh, Owners, San Ber- 
 nardino, Cal. 
 
 If you purchase speculative real estate 
 and mining stocks promising returns in 
 excess of a fair rate of interest, you 
 are not safeguarding your surplus funds; 
 you are simply departing from the sound 
 and conservative limits of the invest- 
 ment field into the wide and uncertain 
 scope of speculative propositions. If you 
 purchase good bonds recommended by 
 experienced investment bankers, you will 
 not only protect your capital, but will 
 also participate in the legitimate growth 
 of sound investments. — Spencer, Trask S[ 
 Co., Hartford, Conn. 
 
 We have for sale the house and lot of 
 John S. Verner, located southwest cor- 
 ner of Senate and Barnwell Streets, Col- 
 umbia, S. C. One block from car line. 
 The house has eleven rooms, with two 
 bath rooms, with modern conveniences, 
 and lighted by electricity. It has high 
 ceilings, broad halls and piazzas. Barn 
 on premises. Mr. Verner desires to sell 
 to reinvest in country property. This 
 place is beautifully located and is in 
 one of the most desirable neighborhoods 
 in the city. Can be bought on easy terms. 
 For further particulars apply. — Walker, 
 Ravenel ^ Co., Columbia, S. C. 
 
 Have you seen those big lots on Ship- 
 
 REAL 
 
 man's subdivision Hamstramck? If not, 
 you better hurry, for they are goin^ fast. 
 We give you a lot 120- foot frontage for 
 $500, 60-foot frontage or $250, including 
 cement walks, water, shade trees and 
 sewer; $5 down and $5 per month, and 
 will build for you when $100 is paid in. 
 These lots are in the growing section of 
 the city and within walking distance of 
 the many factories around Milwaukee 
 Junction, making you one of the best 
 investments of to-day. Come out and 
 see for yourself. Take Chene Street car 
 to railroad crossing, cross the track, and 
 there is our big sign directing you to the 
 property. Agents on the ground Sunday. 
 — Underwood ^ Innit, Agents, Detroit. 
 
 If you propose buying fruit land in 
 the Kootenay, why not buy the best? 
 Robson is the cream of the Kootenay. 
 Robson is one of the very few districts 
 in the Kootenay where you have rail and 
 steamer transportation, telephone and 
 telegraph, post-office, with daily mail 
 service, sawmill and brickyard. Plans 
 are now under way for the erection of 
 a church and school house. Have you 
 seen our new Robson map, showing sub- 
 division of 3,500 acres? Let us send vou 
 a copy of it with our illustrated booklet 
 They are free. — McDermid ^ McIJardy, 
 Nelson, B. C, 
 
 Terms easy. Every one can buy farm 
 lands. Farm lands for sale in a splendid 
 district in Manitoba, only ninety-five 
 miles northwest of Winnipeg, ten miles 
 from old settled district. Railroad 
 nearly completed which is within from 
 one-half to two miles from land. Good 
 water and lots of wood. First class 
 hay land, $4.50 up. First class arable 
 land $8.00 to $10.00. Terms, one-fifth 
 cash; balance nine years at six per cent. 
 For full particulars address F. H. lies- 
 son ^ Co., Winnipeg, Can. 
 
 If you want a home in Winnipeg or 
 vicinity see us. We sell six different 
 term contracts. Easy monthly payments 
 and without any hardship. Why pay 
 rent to a landlord when you can pay rent 
 to yourself and lay the foundation 
 toward independence and perhaps 
 wealth? We buy the lot if you don't 
 own one, or we will build on your lot 
 to your own plans. Make application 
 now for spring building. Call, write or 
 'phone us at once and learn our terms 
 of contracts which are within the reach 
 of every one. — Provincial Contracting 
 Company, Limited, Winnipeg, Can. 
 
 We buy, sell or rent or exchange 
 any kind of real estate. We make 
 money for our clients. Titles guaranteed. 
 — Hugh A. McKinnon, Winnipeg, Can. 
 ESTATE 
 
 COAL ADVERTISING 
 
 29' 
 
 INSURANCE 
 
 " No," said the beautiful widow, " / couldn't sleep for 
 weeks after my husband died." 
 
 " How pitiful," put in her sympathetic friend. 
 
 You see, I had mislaid his insurance policy, and for a 
 while I was really afraid I'd never be able to find it." — 
 Chicago Record, 
 
 Cash counts, particularly just after 
 you have burned out. If you are insured 
 here you will get a fair adjustment and 
 prompt payment. — Dow ^ Pinkham, 
 Portland, Me. 
 
 After the fire the safe and its con- 
 tents may be found uninjured. But if 
 there is no fire insurance carried the 
 saving of the safe may be of no im- 
 portance. Let your forethought be bet- 
 ter than your hindsight. Insure at once, 
 and avoid all chance. — Mitchell ^ 
 Shrewsbury, Parkersburg, W. Va. 
 
 If a man needs life insurance he can- 
 not afford to delay putting the contract 
 in force. Statistics show that the aver- 
 age man has eight chances of dying to 
 one that his building will burn, and no 
 prudent merchant will delay even for a 
 day protecting his building and merchan- 
 dise against fire. — F. L. Westover, Bay 
 City, Mich, 
 
 If you get sick or accidentally dis- 
 abled and cannot work, will you have any 
 money for yourself or family? If you 
 cannot work won't you get behind with 
 your bills? For your own protection it 
 will be a good investment to take an 
 Accident or Health Policy in the Pacific 
 Mutual. — Pacific Mutual Life Ins. Co., 
 Los Angeles, Cal. 
 
 How long is a jiffy? A little longer 
 than it takes you to read this, but no 
 longer than it takes us to deliver any 
 order intrusted to our care. Not only do 
 we pride ourselves on the quality of our 
 insurance, but also on the promptness 
 and care with which orders are filled. — 
 John P. Slade ^ Son, Fall River, Mass. 
 
 Saved every life.— It is fortunate to 
 be able to save life in case of fire; but 
 what if it had been different? Who 
 would have looked after your depend- 
 ents? How about the loss of your prop- 
 erty even if your life is saved. Don't 
 you realize the inestimable value of in- 
 surance with this oflSce? — /. C. Rudd 
 Son S[ Co., Owensboro, Ky. 
 
 Don't delay nor wait till your property 
 
 is on fire before insuring. "It might 
 have been" are sad words for the man 
 who sees his all reduced to ashes without 
 knowing where to turn for relief. Re- 
 member that your friend in need is an 
 insurance policy. We are ready to write 
 you one at any time. Only good com- 
 panies represented.— /a*. A. Davidson, 
 Parkersburg, W, Va. 
 
 It*s the same old story with so many. 
 They do not think seriously of fire in- 
 surance until the property is destroyed. 
 Then there is nothing to insure. Why 
 not take time by the forelock? Rates 
 are not reduced by procrastinating. To- 
 day is the day for securing a policy. 
 To-morrow may bring a fire.— Mitchell 
 ^ Shrewsbury, Parkersburg, W. Va. 
 
 A good New Year resolution is with- 
 out value unless carried into effect. 
 Neither is an insurance policy of value 
 without it is carried by a company of 
 the highest standing. Only experienced 
 and reliable agents can represent the 
 best companies. That is why you should 
 have us transact your insurance busi- 
 ness.— Sa^re, Burgett ^ Co., Mobile, Ala. 
 
 Fire has no effect on a man's business 
 if he carries sufficient insurance to cover 
 all loss. And it's a good thing to be able 
 to say when the flames are eating up 
 your property that it's covered by in- 
 surance. — J. Henry Brown, Woodstock. 
 
 Many causes may be responsible for 
 the burning of your building, but you 
 alone are responsible if you lose in case 
 of fire. We provide insurance that pro- 
 tects you from loss. The cause is not 
 the question — the protection is what you 
 want— 5. A. Allen ^ Son, Westfield. 
 
 The fire alarm gong or the dark cloud 
 in the sky need have no terrors for you 
 if we carry your insurance. The manner 
 in which these disasters are increasing 
 has demonstrated the fact that insur- 
 ance is the only protection you can get 
 against them. Don't wait until to-mor- 
 row. Do it now. Call us up and we 
 will call and see you. — Wallace ^ Corry,. 
 Springfield, Ohio. 
 
 INSURANCE 
 
i 
 
 SO 
 
 COAL ADVERTISING 
 
 Did it ever occur to you that there 
 must be a reason why so many people 
 recommend our health and accident poli- 
 cies? It's this way. 
 
 We pay all claims promptly and with- 
 out any fuss. Call at our office and get 
 list of 53 claims that we have settled 
 since January 1. — Lovier ^ White, Rome. 
 
 It's easier to pay a small premium than 
 to suffer a heavy loss by fire. Insure 
 to-day with Hickman ^ Johnson, Knox- 
 ville, Tenn. 
 
 Look out for the horses when the fire 
 bell rings. Look up your insurance be- 
 fore it rings again. Come and get one 
 of our household inventories and insure 
 with Lansing Insurance Agency, Lann 
 sing, Mich. 
 
 ^Your wife? Is she provided for in 
 case you meet with misfortune? This 
 is a serious matter. Take it up to-day 
 and make application for a policy in the 
 Prudential Insurance Co. of America. — 
 Trenton, N. J. 
 
 Let us take your risk? If your home 
 or household effects are not insured you 
 are taking a risk that may mean the pos- 
 sible loss of years of striving and sav- 
 ing. It may have been your good for- 
 tune never to have had a fire — but who 
 can tell when one will occur? 'Tis bet- 
 ter to be safe than sorrv — better to have 
 the protection of a high grade company 
 than to take your own risk. If you can- 
 not attend to this at once, drop us a 
 postal or call phone 3326 and a repre- 
 sentative will call. Do not delay — act 
 now. — Chas. Wilson ^ Co., New Haven, 
 
 • Woodruff & Son have facilities not 
 surpassed by any other agency in Lex- 
 ington for writing all classes of fire in- 
 surance — and, remember, there is not a 
 company in our office that is not as good 
 for any contract they may make as any 
 bank in the city is for a dollar bill. We 
 will have no other kind. We solicit your 
 patronage and assure you of fair treat- 
 ment and prompt settlement in event of 
 loss. — Lexington, Ky. 
 
 If a man entrusts the sums that he is 
 able to save out of his yearly income in 
 trained and experienced hands, he has 
 no occasion for anxiety. If his invest- 
 ments take the form of insurance, while 
 his immediate income is deferred, he has 
 the satisfaction of knowing that those 
 dependent on him will reap the benefit 
 of his care. If he selects an endowment 
 policy, he simply waits until the term 
 has expired, when he will reap the full 
 
 advantages of his savings. The sums 
 requisite for quarterly or semi-annual 
 payments are so small that they are 
 hardly missed yet their aggregate im- 
 portance, when accumulated for a long 
 term of years, is extremely great. The 
 habit of thus putting aside at regular 
 periods the sums essential for the pay- 
 ment of a policy becomes a second na- 
 ture as time goes on. — C. Walker HilU, 
 Rockland, Me, 
 
 Is your property, household goods or 
 stock of merchandise insured? A policy 
 of insurance covering loss by fire saves a 
 man much humiliation and embarrass- 
 ment in case of fire. The cost is trifling 
 compared to the benefits to be derived. 
 Let me figure with you. You will be 
 surprised when you .know how little It 
 costs. — R. M. Morton, Windsor, Ont. 
 
 Fire insurance. The methods of the 
 various companies in settling their losses 
 appear to us of the first importance to 
 buyers of insurance policies. Insurance 
 is preeminently a business founded upon 
 good faith, and a policy to be worth any- 
 thing must be good under any and all 
 circumstances. An insurance company 
 which meets its obligations under ordi- 
 nary conditions, but which in the face 
 of extraordinary losses endeavors in 
 every way to evade its just obligations, 
 is not the company which the thoughtful 
 and conservative business man will 
 choose to indemnify him against loss. 
 We represent only companies that pay 
 their losses under all circumstances. — 
 O. A. DeLong 4* Co., Lexington, Ky. 
 
 Insurance solicitors — Your living ex- 
 penses have increased greatly, but the 
 Armstrong law has decreased your in- 
 come. Our contract and proposition en- 
 able you to more than double your prev- 
 ious high contract income mark. We 
 give you an opportunity to earn more 
 than a bare living. You get paid for 
 the production, large or small. Investi- 
 gate. The truth will convince you what 
 others are doing you can do. Insuring 
 public — A Southern insurance company, 
 officered by Southern men and backed 
 by Southern money, offers you the most 
 attractive protection proposition to be 
 found. Policies are liberal and fair, safe, 
 sound and conservative, guaranteeing at- 
 tractive investment features, and pro- 
 tection for wife and children in case of 
 the death of the insured. None better 
 to be had. Give our agents a hearing; 
 they will interest you. — The Southern 
 States Life Insurance Co., Montgomery, 
 
 INSURANCE 
 
 COAL ADVERTISING 
 
 31 
 
 FEED 
 
 Hungry horses are poor and unsatis- 
 factory workers. It pays to feed well 
 and use good feed. Buy it from Simon 
 & King and note the satisfactory smile 
 on your horse's countenance. — Simon ^ 
 King, Crowley, La. 
 
 Resolutions by the Barnyard Conven- 
 tion. 
 
 The horse and donkey said "that the 
 corn, oats and hay from Agle's was the 
 best ever," the cow said "their chop-feed, 
 bran and middlings are rich and de- 
 licious," and the hog and sheep said " 'tis 
 all true, for we have tried it," and the 
 rooster chipped in here and remarked 
 "that they keep everything a live chicken 
 wants down there. Why, they have 
 wheat, rye, coarse meal, cracked corn, 
 grits, beef -meal, bone-meal and the finest 
 poultry foods." 
 
 It was Resolved, That the master be 
 instructed to purchase his feed from 
 Oeo. Agle S[ Sons, Bloomington, III. 
 
 One poultry man says his hens have 
 laid 50% more eggs during the past 
 year than they did one year ago when 
 he was not feeding our prepared Al- 
 falfa cuttings regularly. We know 
 from his experience and from tests we 
 have made ourselves that no more per- 
 fect hen ration can be made. If you 
 are interested in increased egg out put 
 you had better give this feed a trial. 
 Low prices to tempt your orders. — 
 Lathrop's, Rochester, N. Y. 
 
 You won't have colicky horses if you 
 mix a little of our prepared horse food 
 in with the daily rations. Contains 
 conditioner in just the right proportion 
 to do your horse good. Prepared by an 
 expert veterinary who has made a long 
 study of the effect of foods on horses. 
 Come in and get a liberal free sample. 
 —Baker's Feed Store, Bufalo, N. Y, 
 
 Particular Wheat Buyers! Here's 
 your chance! I have some chicken 
 wheat — got 250 sacks from Oregon — ex- 
 tra good — large, plump, clean, gold col- 
 ored kernel. A pound goes nearly as 
 far as i?4 ounces of the common run. 
 
 It is a big bargain — not in the price, 
 but in the quality.— ^w</er. Eureka, Cal. 
 
 Mixing good feed for all domestic 
 animals is a trick we have learned. Come 
 to this store when your supply is low. — 
 Hay Market Feed Store j Lowell, Mass, 
 
 FEED 
 
 Feed for poultry, horses and cows you 
 will always find in this store. No other 
 feed merchant in Binghamton has had 
 as long experience as we have in feed 
 mixing— we keep chickens and feed 
 horses and cows ourselves — we know 
 what they require to keep in good con- 
 dition.— 3fa«*cic*, Binghamton, N. Y. 
 
 Laying food for hens. Nothing bet- 
 ter than our " Hen Mix." Sell it in 5, 
 10, and 25 lb. lots, and guarantee the 
 quality. Hundreds of letters from 
 poultrymen testify to its worth. — Star 
 Feed ^ Grain Co., El Paso, Texas. 
 
 Your horses can't complain when you 
 are giving them feed which does not 
 satisfy, but when you give them Page's 
 feed they will express their satisfaction 
 by doing better work, keeping in better 
 condition and looking better. We look 
 to quality in preparing our feeds and 
 long time users testify as to our success. 
 Page's Feed Store, Rochester, N. Y. 
 
 Ever buy ready mixed feed for lay- 
 ing hens? No matter whether your ex- 
 periment proved a success or not, we 
 know that you will be satisfied if you 
 try our hen food. Just the right in- 
 gredients for egg making. We'll guar- 
 antee an increased egg output if you 
 will follow our directions and give your 
 hens proper care and attention. 
 
 Bargain lots of feed should not in- 
 terest you unless the reputation of the 
 dealer is good and you recognize real 
 quality in the feed. Several cars of 
 feed now on our siding. We want to 
 unload them and are ready to show you 
 a bargain— price and quality both right. 
 —Fulton ^ Co., Elmira, N. Y, 
 
 Don't forget that when you want the 
 best and cheapest horse feed, one that 
 will put your horse in good condition 
 and keep him there, that we sell it — 
 that we sell more of this one kind of feed 
 than all others put together and that it 
 has never failed to give satisfaction 
 wherever it has been given a fair trial. — 
 Wm. M. Powel, Chester, Pa. 
 
 Buy feed for your cattle with care. 
 Anything is not good enough if you ex- 
 pect your horses to keep in good work- 
 ing condition, your cows to keep healthy 
 and give good milk. No siftings or dirt 
 mixed in with the feed you get here.— 
 Orange Store, Newburgh, N, 7, 
 
32 
 
 COAL ADVERTISING 
 
 \ 
 
 It 
 
 GROCERIES— FLOUR 
 
 Sylph flour in plenty now ready.— In 
 our announcement the other day concern- 
 ing the supply of Sylph flour we prom- 
 ised a plentiful supply in a few days. 
 That promise has now been fulfilled. 
 Five carloads have arrived and more is 
 on the way. Our plans comprise or- 
 ders for the delivery of two carloads 
 a day until further orders. From the 
 rate at which the sale of this superb 
 flour is increasing we do not expect 
 even to reduce these orders, but rather 
 to make still heavier demands on the 
 mills. 
 
 We owe the public an apology for al- 
 lowing ourselves to run out of Sylph 
 flour, since we made such exhaustive tests 
 before advertising this flour that we knew 
 it to be the very best. We should there- 
 fore have anticipated the demand. How- 
 ever, we are proud of the record that 
 Sylph flour is making and will not al- 
 low ourselves to run short in the supply 
 again. We repeat what we have so often 
 said, "Sylph flour is the best, without 
 qualification."— Day ^ Bailey Grocer Co., 
 Memphis, Tenn. 
 
 Gluten goodness. The truly nourishing 
 part fo flour is the gluten and phos- 
 phates. These are often lost, or im- 
 paired in the process of milling, but they 
 are preserved in the highest eflficiency in 
 Angelus flour which we mill, by a spe- 
 cial process of our own, from the best 
 hard spring wheat. That is what makes 
 Angelus flour so rich, and enables it to 
 yield the purest, whitest, most fragrant 
 and wholesome bread and biscuit ever 
 eaten by mortal. If you have not yet 
 tried this flour there is a great treat in 
 store for you. — Thompson Milling Co., 
 Lockport, N. Y. 
 
 A substantial foundation upon which 
 to build a good, healthful body and a 
 vigorous mind is in using discretion as 
 to the bread your family consumes. This 
 is the main article of food and for that 
 reason should be of the best quality. 
 To get that best quality all that is 
 necessary is to insist upon your grocer 
 sending you Elect Flour. — B. B. Busby 
 Co., Memphis, Tenn. 
 
 About a year ago we thought we were 
 doing well to sell one hundred barrels 
 of Henkel's flour each month, but since 
 the ladies have learned what excellent 
 light bread and delicious pastry can be 
 made with Henkel's, we are selling over 
 
 GROCERI 
 
 1,000 barrels a month.— Newell 4- Trues- 
 dell, Binghamton, N, Y. 
 
 Boyer's " Silver King " Flour at four 
 dollars a barrel. — This most excellent 
 flour is the housewife's pride. We get 
 all kinds of compliments about it. This- 
 special price is for strike times and may 
 help out where " economy is the law." — 
 Boyer's, Scranton, Pa. 
 
 How can we emphasize sufficiently the 
 goodness of Henkel's, so that you will 
 order a sack, next time in preference to 
 any other. Henkel's flour is so good for 
 bread, biscuits and pastry, that many 
 housewives will use nothing else after 
 trying Henkel's. — Newell ^ Truesdell^ 
 Binghamton, N. Y, 
 
 Sylph flour makes biscuits better than 
 the best king on earth is entitled to, 
 and pastry that would melt the heart of 
 the most critical queen. — Day Sj; Bailey 
 Grocer Co., Memphis, Tenn. 
 
 Best flour on earth is our best flour. 
 There is none made anywhere that is 
 superior to it in any respect. It makes 
 the finest, flakiest, whitest bread; the 
 lightest biscuits, the most brittle and ap- 
 petizing pie crust; the most superb cake. 
 Try it and you will be convinced. — The 
 Globe, Peoria, III, 
 
 It is bound to strike you that there 
 is better flour than that you have been 
 using when once you see the results ob- 
 tained by your neighbor who bakes with 
 the Royal Gem brand — less flour, more 
 and better bread indicate the cause of 
 your dissatisfaction. Why not follow 
 her wise example and use Royal Gem 
 flour?— Per A- 1 n« Grain and Milling Co.,^ 
 Sacramento, Cal. 
 
 Dickson's Best Patent Snow White 
 flour is wholly unlike any other flour 
 ever milled. It's better, unquestionably 
 better. No other brand imparts to the 
 bread a taste so appetizing; no other 
 makes lighter or more wholesome bread. 
 Dickson Mill and Grain Co., Scranton. 
 
 There's a best in everything and the 
 best of bread is that made from Olym- 
 pic flour. We don't claim Olympic is 
 best without having good grounds to 
 make our claims on. No other miller 
 gives the close expert attention to the 
 details of flour manufacture that we do. 
 Our machines are new and modern and 
 use only the best Washington wheat. — 
 Portland Flouring Mills, Spokane, Wash, 
 
 ES— FLOUR 
 
 COAL ADVERTISING 
 
 35 
 
 Spring wheat flour makes wholesome, 
 nutritious bread. Winter wheat flour 
 makes light, white, delicious bread. 
 Neither makes perfect bread, but Beaver 
 flour, a blend of Manitoba spring wheat, 
 and Ontario fall wheat in the right pro- 
 portions of each, makes perfect bread- 
 whitest, most inviting and nutritious. 
 Beaver flour will make your baking suc- 
 cessful.— r. H. Taylor Co., Charlottes^ 
 town. Can, 
 
 A perfectly "balanced" flour is one 
 which contains the greatest amount of 
 nutriment in its most easily digestible 
 form. No single variety of wheat will 
 produce "well balanced" flour. It re- 
 quires the careful selection of different 
 kinds. The makers of Royal House- 
 hold flour have more than a hundred 
 elevators scattered throughout the great- 
 est wheat growing country in the world, 
 which enables them to secure the very 
 pick of the wheat that will yield per- 
 fectly balanced flour. The kind of flour 
 that produces the best, the largest and 
 strongest loaf. The loaf which contains 
 the greatest amount of bone, muscle and 
 brain-making protein and the lowest per- 
 centage of waste. Royal Household 
 makes bread which reduces the labor of 
 digestion — and gives greatest nutrition 
 for least stomach efl'ort. It's the "bal- 
 ance" in flour that makes bread easier 
 to digest and gives it many other qual- 
 ities which are usually attributed to other 
 causes.— O^i/rtc'*, Quebec, Can. 
 
 It is very strange "to say the least" 
 how the people appreciate a good thing. 
 If you want to know where you can 
 find a good thing in the way of a bar- 
 gain, just simply follow the crowd to 
 the Plymouth Public Market next Sat- 
 urday and see for yourself. On Wed- 
 nesday of next week we shall have one 
 of the greatest bargains in flour that 
 Plymouth ever saw. For that day only 
 we shall sell one of the nicest flours 
 on the market for 69 cents per bag. 
 Come early and get the whirlwind before 
 it is too late.— Plymouth Public Market, 
 Plymouth, Mass. 
 
 It isn't " knack " that makes the bread 
 and rolls good, it's good flour, such as 
 
 Ceres " Flour. You can always count 
 on turning out the lightest, sweetest, 
 purest bread and rolls and the most 
 delicious cake and pastry when you use 
 "Ceres" flour. It is the real* quality 
 flour— the flour that is recognized as 
 best by all competent judges. Try 
 " C^res " the next time you bake. Your 
 grocer will supply you with "Ceres" 
 flour. Refuse substitutes.— ITm. M. Gait 
 4C Co., Washington, D. C. 
 
 GROCERI 
 
 The house of quality. The Delmonico 
 mvites every housekeeper in Savannah- 
 regardless of where she usually trades— 
 to take advantage of its enormous line 
 of delicacies. You are sure of quality 
 when you buy here— there is no ele- 
 ment of chance— but an unquestioned 
 certainty. Many food products cannot 
 be judged until they reach the table, 
 hence it is desirable that you be certain 
 of the quality of things making your 
 feasts. That certainty is yours when 
 your foods come from Savannah's pure 
 food store. Our service is replete with 
 all pleasure-giving features. Our prices 
 are just as low as goods of the same 
 quality can be sold. It's real economy 
 to use pure foods— it's folly not to 
 use them when they cost no more.— 
 Delmonico Co., Savannah, Ga. 
 
 Royal Household flour. Your protec- 
 tion comes from us. We make it, know 
 its goodness and guarantee it to both 
 you and the grocer. It is always sold 
 under our name and trademark, so you 
 cannot go wrong. Ask your grocer for 
 Royal Household flour. It's the key 
 to better living.— O^rt'/m Flour Mills Co., 
 Ltd., Montreal, Can. 
 
 The Levy Grocery Co. undersell all 
 others. Just received new and complete 
 line jellies, preserves, etc., in glass jars. 
 Fresh comb honey, one pound squares. 
 Best goods at bottom prices.— £:/ Paso. 
 
 Our grocery sales are always on the 
 increase; each month has been better 
 than the last. If you are not already 
 dealing with us you do not know how 
 well we can please you in quality and 
 satisfy you in quantity. We look after 
 the buying end so well that when we 
 send out orders we are sure we can 
 please. Prompt delivery.— TAe Carrow 
 Cash Market, Ottumwa, Iowa, 
 
 Germ and weevil proof graham flour, 
 pancake flour, entire wheat flour, rye 
 flour, self-raising pancake flour, white 
 corn flour. Prepared by the celebrated 
 Everett process. We do not hesitate to 
 recommend these flours to make the most 
 delicious bread and cakes and to be 
 superior to all others, every package 
 contains a little book of recipes. You 
 get a profit dividend certificate with 
 every purchase.— J/rA'in ney ^ Co., Bing- 
 hamton, N. Y. 
 
 Every one's favorite. There's no flour 
 that has such a strong hold in the homes 
 of Washington as Olympic flour. Its 
 splendid bread-making qualities have 
 won for it this position of trust.— Po»7- 
 land Flouring Mills Co., Spokane, Wash. 
 ES— FLOUR 
 
 
If i 
 
 34 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 PAINT 
 
 Old Uncle Ben wanted to have his portrait painted. 
 " Surely that is a very large sum" he said when the artist 
 named the price. 
 
 The artist protested and assured him that, as portraits 
 went, that was very little to ask. Uncle Ben hesitated. 
 " Well,** he said at length, " how much will it be if I fur- 
 nish the paint? '* — Lippincott*s. 
 
 Mr. Farmer, brighten up your wagon, 
 tools and buggies. Sherwin-Williams 
 wagon and implement paint for wagons 
 and tools. Sherwin-Williams Buggj' 
 Paint for buggies. Things well painted 
 show prosperity. You are prosperous. 
 Use paint. Get it from us. All kinds. 
 Glass, too. — The Lawrence Paint Co., 
 Binghamton, N. Y. 
 
 ' Surprising how quickly you can change 
 the entire appearance of furniture by the 
 use of the Adellte preparations. Brush 
 it over with Adelite paint and varnish 
 remover — let it stand four minutes, and 
 you can wipe off the old finish with a 
 cloth, clean to the wood. Then apply 
 Adelite one coat finish — just once over 
 with a brush completes the job — gives the 
 dull beautiful finish of oak, rosewood, ma- 
 hogany — whatever wood you choose. 
 Easy to do, perfectly simple — results are 
 sure to please you. Adelite remover 
 costs 4oc a can; Adelite finish, 60c pint. 
 Brushes from 10c up. See samples at 
 the store.— P. //. Matthews' Paint House, 
 Los Angeles, Cat. 
 
 Beauty is only skin deep, but it isn't 
 only the thickness of the skin that makes 
 it. It's the kind of paint and the way 
 it's put on that makes the Sherwin-Will- 
 iams aluminum paint the leader of all 
 others. S-W. aluminum paint can be 
 used on either wood or metal surfaces. 
 Has no offensive odor. Withstands ex- 
 treme heat or cold. Does not discolor. 
 Very durable. Paint man claims he 
 wouldn't sell the S.-W. aluminum paint 
 if it wasn't the most satisfactory to use. 
 — Lawrence Paint Co., Binghamton, X. Y. 
 
 Poor paint is no better than no paint 
 and costs almost as much as good paint. 
 "Collier" pure white lead is the paint 
 that best combines reasonable cost with 
 highest qualities. — Collier's, Denison. 
 
 Paint for houses, barns, floors, cup- 
 boards, shelves, furniture, bath tubs, bug- 
 gies, farm tools, etc. A special paint for 
 each purpose, not one slap-dash mixture 
 
 PA I 
 
 for all. Not low priced, but highest 
 grade at fair, honest prices. You know 
 our reputation. We say these are the 
 best paints we know of. You'll say so 
 too after you have used them. — Peck's, 
 Spokane, Wash. 
 
 A Stain That's Not a Blemish on either 
 your reputation or your house is a bit of 
 wood stain we can supply — which you can 
 apply — for the sides of your staircases — 
 carpet in the middle you know. It's re- 
 markable how cheaply you can improve 
 the appearance of your staircase and 
 halls by buying paints, stains and var- 
 nishes here. — The Como Co., Great Falls. 
 
 Do it up brown. This is a good time 
 to stain the floors. In the summer the 
 rooms are cooler without carpets. Stain 
 the floors any color to harmonize with 
 the woodwork and put down rugs. 
 
 The line of wood stains here is com- 
 plete. There's a great variety of colors. 
 Each is complete in itself, requiring no 
 varnish. — J. H. Lambs, Grand For A*. 
 
 Paint man said paint was bad. Bought 
 torch — painter's torch — from us to burn 
 off. Don't have to burn off Sherwin- 
 Williams paint. Never peels, blisters 
 or chalks. Always reliable. — The Law- 
 rence Paint Co., Binghamton, S. Y. 
 
 Porch comfort in this climate is as 
 essential as house comfort. Make your 
 porch look inviting by repainting the 
 chairs and seats. We recommend car- 
 riage paint for porch furniture. It is 
 inexpensive, easily applied and gives that 
 glossy finish so desirable m outside fur- 
 niture. Comes in eight colors, besides 
 black and white. Half pint, 40c; pint, 
 60c; quart, $1.00. Brush to apply it, J5c 
 up.— i\ II . Matthews, Los Angeles, Cal. 
 
 Lots of compliments yesterday on the 
 appearance of our new wagon, just out. 
 Have you seen it? Let us advise with 
 you what it advertises— paints— for all 
 kinds of good painting.— TA<' Lawrence 
 Paint Co., Binghamton, N. Y. 
 NT 
 
 I 
 
 Fix that " scratchy " bath tub. It's an 
 extremely easy matter to make it com- 
 fortable. You can do it yourself at a 
 cost of next to nothing. Just give it 
 a coat of Harrison's bath tub enamel. 
 Made just for the purpose. Resists the 
 action of hot water; gives a tub a smooth, 
 durable surface, eliminating all the 
 scratchy spots. A pint is enough to cover 
 a tub thoroughly.— P. //. Matthews Paint 
 House, Los Angeles, Cal. 
 
 It's mere child's play to apply our 
 paints and make your house look slick, 
 span, new and clean, and there is noth- 
 ing as clean as new paint.— ffjcrpc ^ 
 Munson Co., Oalesburg, III. 
 
 Makes home cheerful. Ladies, improve 
 the complexion of your houses, inside and 
 out. It's remarkable what a single coat 
 of house beautifier will do in brighten- 
 ing up the house itself, the occupants 
 thereof, as well. So in offering you a 
 choice of many colors and shades of Al 
 paints, we're trying to better your house, 
 make more cheerful your household.— .4. 
 B. Dure Co., Mobile, 'Ala. 
 
 Paint man quotes: "Little drops of 
 water, little grains of sand, make the 
 mighty ocean, make the mighty land." 
 Have you ever seen unusual paint in bot- 
 tom of pail? It's good money wasted. 
 Every drop of Sherwin-Williams paint 
 can be used. It counts too. Helps keep 
 pocketbooks fat.— The Lawrence Paint 
 Co., Binghamton, N, Y. 
 
 A man who knows about paints — will 
 select our paints every time. They are 
 high-grade in quality— but moderate in 
 price. They will wear and preserve the 
 surface on which they are put— will hold 
 their color and won't peel or crack. They 
 are easy to put on with a smooth finish. 
 Mixed for outdoor or indoor use. — Tan- 
 ner Paint and Oil Co., Richmond, Va. 
 
 Insure your porch against decay by 
 using paint that protects. Paint is 
 cheaper than luml)er and repairing bills 
 and a heap quicker. Two coats of paint 
 a year will make a porch and steps last 
 ten years longer. Paint that is walked 
 on, scrubbed and cleaned and exposed to 
 the weather must be good paint.— T/ie 
 Stambaugh-Thompson Co., Youngstown, 
 Pure prepared paint is a perfect paint 
 and is unsurpassed for durability in 
 this climate. Properly used it will re- 
 tain its finish and wear better than lead 
 and oil mixed by hand. We guarantee 
 Pure Prepared paint to be composed of 
 pure white lead, pure oxide of zinc and 
 pure linseed oil, and coloring pigments 
 and contains no adulterant. Give it a 
 trial on your next work.-'Barrett-Hicks 
 Co., Fresno, 
 
 35 
 
 PA 
 
 Hot weather is good time to paint. 
 Everything is dry and buildings prop- 
 erly painted now will last for many 
 years. It would seem like a vacation to 
 us to make that old weather beaten 
 house look like a new one. That is what 
 paint is for, and that is what we are 
 here for; to make the homes of Fresno 
 more attractive, both exterior and in- 
 terior, better to live in, better to keep, 
 better to sell or rent; in fact a little 
 of our wall paper and paint will always 
 bring results.—Patterson-Dick Co., 
 Fresno, Cal. 
 
 Is beautiful, durable and inexpensive. 
 Let us tell you how to make your home 
 attractive, inside and out without a 
 big pocketbook. Ask for color cards, 
 booklets, facts and prices.— Lowe Bros, 
 Joliet, III. 
 
 Paint it. Step off and take a look at 
 your home. Doesn't it need painting? 
 This is the time to have it done and 
 there's no better paint to use than Cres- 
 cent paint. It stands the climate, looks 
 best and wears longest.-Esler's Paint 
 Store, Denison, Tex. 
 
 Our B. P. S. carriage, buggv, and 
 wagon paints are made with the same 
 care, of same materials as the house 
 and other paints, which means the use of 
 the best material to be had, prepared 
 by experts in the business. The carriage 
 and buggy paints are easily applied, 
 have a fine, hard, and durable finish, 
 will look well, wear well, and give you 
 entire satisfaction.— IF. B. Miller ^ Son 
 Springmd, III. 
 
 A few reasons why Diamond wall fin- 
 ish is better than any other finish on 
 the market. Any numli^r of coats can 
 be applied over each other and will not 
 crack or scale, thus avoiding the ex- 
 pense of washing the walls. Diamond 
 wall finish can be applied on wood, 
 brick, canvas or papered walls and ceil- 
 ings. Won't harden in the pail. Mixed 
 for use to-day, can be used to-morrow 
 or next week, an important item re- 
 garding expense. Free from poisonous 
 matter and has strong disinfecting qual- 
 ities, thoroughly sanitary in every re- 
 spect. Sold only by J.B. Donovan ^ 
 Co., Baraboo, Wis. 
 
 Good results is what everybody is 
 striving for, no matter in what channel 
 of activity it may be. If you are after 
 satisfactory results from* the use of 
 paints, success will crown your efforts 
 if you insist on getting the Imperial 
 ready mixed paints, for which we are 
 the exclusive selling agents in this city. 
 —Tuttle Paint ^ Glass Co., El Paso.' 
 INT 
 
36 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 37 
 
 VEHICLES 
 
 Bu7 a new rig this spring — don't cost 
 as much as you expect if you come here. 
 Come down any time and we'll show you 
 through our repository. — Kenton Car- 
 riage Co., Kenton, O. 
 
 Ride on rubber. That's the **easy'' 
 way. Now pick your rig while we have 
 a full line of the swellest new effects 
 on display. If you're going to buy a 
 carriage, get a surely good one. That's 
 the only kind we sell — and we warrant 
 we can give you more carriage elegance, 
 comfort and real worth for your money 
 than you can get anywhere else. No 
 heavy prices to pay, if you buy of us.- 
 TT. F. Whiton ^ Co., Bangor, Me. 
 
 In the springtime you think of riding 
 or driving. Then you ask where to get 
 your outfit and get the best. Ask those 
 who know and they will tell you that 
 Broyles, McClelland & Lackey Co. carry 
 the best line of buggies, surreys, road 
 wagons, etc., and manufacture the best 
 harness to be found anywhere. Come 
 and see before you make your purchase, 
 then you will be of the same opinion. 
 Maybe you think the horse doesn't know 
 when his collar fits and when it doesn't. 
 "Horse sense'* enables him to tell the 
 difference at a single "try on." Make 
 sure you have the right sort by buying 
 horse collars and every other kind of. 
 horse equipment of us.— Broifles, Mc- 
 Clelland ^' Lackey Co., Knoxv'ille, Tenn. 
 
 A carriage body of correct style and 
 shape on running gear that is strong, 
 easy and durable— that's the sum and 
 substance of a good vehicle. And such 
 are numerous here.— Howard Miller, 
 Mansfield, O. 
 
 It is lost on some men to say that the 
 body has oval edge-irons, concave seat 
 risers, ash sills and poplar panels, 
 screwed, glued, plugged and mitred at 
 the corners, and has full length steel 
 rocker plates. They are necessary de- 
 tails of a really good vehicle, however, 
 and prove their presence by wear. — W. 
 a. Bruce ^ Co., Memphis, Tenn. 
 
 The pleasure, to say nothing of th« 
 pride of owning a carriage of your own, 
 is a dream which is realized in its fullest 
 extent only when we have supplied the 
 carriage. The selection of a buggy is 
 an important undertaking. A good 
 buggy costs too much money to be pur- 
 chased indifferently. A poor buggy 
 
 VEHICLES 
 
 costs too little money to be bought at 
 all. — W. //. Rowerdink, Rochester. 
 
 Need a carriage ?— You can get one 
 here much below the regular price ! 
 Simply because we need more room in 
 our establishment. The driving season 
 is well under way, and you ought to have 
 the best possible vehicle in order to get 
 full enjoyment out of the season !— IF. 
 C, Smith, Richmond, Va. 
 
 A long drive can be taken in comfort 
 when you are seated in one of the light 
 and easy runabouts that you will find in 
 our large assortment of high-class ve- 
 hicles. The increasing popularity of 
 these vehicles for road use is shown in 
 the many that we are selling and the 
 reasonable prices we are asking.— E. W. 
 Davis Carriage Co., Colorado Springs. 
 
 There's just as much difference in car- 
 riages as there is in horses, more, per- 
 haps, and besides carriages get out of 
 style quicker than horses. If you own 
 a good horse don't be satisfied with any 
 old carriage.— fi'ir6y ^ Hicks, New Bed- 
 ford, Mass. 
 
 You hate to say ''Whoa" when you 
 are riding in one of our rigs, behind one 
 of our smart-stepping teams. We can 
 furnish high steppers, safe teams for 
 the ladies to drive, or a pair of reliables 
 that will take you safely over the worst 
 imaginable roads.— J?. M. Carter ^ Co., 
 Crowley, N, Y, 
 
 There are days when carriage buying 
 fills the minds of those Mho realize that 
 better opportunities await early comers. 
 Our repository offers anything you may 
 want in a \e\\\c\e.— Smith, w'atkins ^ 
 Co., Lexington, Ky. 
 
 A horrible accident may be averted 
 by getting your carriages from the 
 White Hickory Wagon Mfg. Co., At- 
 lanta, Oa. 
 
 Rarely has there been such an ideal 
 summer for driving — cool enough to 
 make even the street inviting— and rarely 
 have we ever shown so many handsome 
 summer vehicles— victorias, phaetons, 
 surreys, station wagons, spiders, traps, 
 runabouts, buggies— rich, restful, grace- 
 ful, with every item carefully thought 
 out and faithfully executed. Prices run 
 along from very modest figures to where 
 your fancy calls halt— vehicles ready to 
 deliver or ready to trim and paint to 
 your order.— Studebaker, New York. 
 
 
 Buggyolog}-. A new science whose 
 chief center is now in Columbus, Ohio. 
 Briefly, buggy ology may be called the 
 science of buggies, or more exactly the 
 science which will enable the prospective 
 purchaser of a buggy to learn just how 
 much of value there is underneath the 
 glossy finish. It is a difficult study, for 
 there are so many would-be professors 
 who find it profitable to mislead earnest 
 students. Buggies consist of wood, iron, 
 steel, leather, cloth, carpet, rubber, paint 
 and varnish. There is great chance for 
 variation in quality in each of these 
 lines. The spokes may be sawed oak 
 instead of split hickory, and cross- 
 grained spokes are common and have 
 cost many lives. Iron may be used in- 
 stead of steel, etc., etc. The paint and 
 varnish, when skilfully applied, may be 
 like charity— cover a multitude of sins 
 of omission and commission in construc- 
 tion. Of course, experience may be the 
 best teacher, but most people object to 
 paying the high salary this teacher de- 
 mands. There is one sure way of learn- 
 ing all the points of buggy construction. 
 Buy a Columbus Buggy Co.'s vehicle. 
 It is the best made, best in wood, best 
 in steel, best in leather, best in trim- 
 mings, and best in workmanship. There 
 are no sins to cover up. — W. 8. Bruce §; 
 Co., Memphis, Tenn, 
 
 The race is on ! The staying qualities 
 of the carriage or harness that is made 
 upon honor, that is made as good as it 
 can be, that is sold as low as it can be, 
 wins every time. That is why our busi- 
 ness in these lines increases so rapidly, 
 and why we carry the high-grade vehicles 
 and harness that we do. — W. C, London 
 Co., Rutland, Vt, 
 
 Ride in our rigs and you'll agree with 
 us that they are the easiest riding rigs 
 made. We expect to sell more rigs this 
 season than we ever sold before. The 
 good people are finding out where they 
 can get the best rigs for the least money. 
 — Kenton Carriage Co., Kenton, Ohio. 
 
 Seasonable carriages, built to wear. 
 Examples of our own hand-wrought run- 
 abouts in several smart styles now on 
 our floors. Business wagons, grocers, 
 milkmen, laundrymen, carpenters, bak- 
 ers, butchers, florists and others. — Chat, 
 H, Childs ^' Co., Utica, N. Y. 
 
 We have the largest and most varied 
 assortment of fine carriages on exhibi- 
 tion, finished completely and ready for 
 immediate use, to be seen in the United 
 States or anywhere else in one building. 
 Our stock embraces every recent style 
 that fashion and utility have created, 
 for town and country, park, road and 
 horse show. If some beautiful or ap- 
 
 propriate carriage has won your ad- 
 miration and you are in search of one 
 like it you may be sure of finding your 
 ideal here.— Fan Tassell ^ Kearney, 
 New York. 
 
 No use in buying a new rig unless you 
 buy a good one. If you come here you'll 
 get a rig that will suit you in every 
 way. — Kenton Carriage Co., Kenton, O. 
 
 Don*t take our word for it ; but con- 
 vince yourself by careful comparison 
 where you can get the best vehicle for 
 your money.— Parro« Carriage Mfg. 
 Co., Los Angeles, Cat. 
 
 A smart outfit is possible at compara- 
 tively small cost— if the person who buys 
 is careful of the selection. The discern- 
 ing come to us because they like the 
 style of our well-made vehicles ! The 
 best material, artistic judgment and ex- 
 pert workmanship combine to give our 
 products their excellence. — Ainslee Car- 
 riage Co., Richmond, Va. 
 
 An afternoon drive is as pleasant a 
 way of spending the time as one could 
 find. We should like to satisfy your 
 carriage wants. We are particular to 
 sell only stylish and durable carriages. 
 — Graham-Cope Commercial Co., Red- 
 lands, Cat. 
 
 Windproof winter carriages. Of 
 course, you know that winter air is good 
 for the little people, provided they are 
 kept out of a draft. We have a choice 
 line of hood carts in which the tops tip 
 further forward than is usually the case, 
 and the space between the lower edge of 
 the hood and the carriage rim is pro- 
 tected by a special curtain. Such ve- 
 hicles are shown in reed and wooden 
 bodies. In warm weather the hood may 
 be closed up, buggy-top fashion. They 
 are commonsense vehicles throughout — 
 C. F. Wing, New Bedford, Mass. 
 
 Right Running Rigs— that's our aim. 
 Every carriage or wagon we turn out is 
 tested our way and the requirements are 
 not easy to meet; come and inspect this 
 year's models of good rigs for service 
 and style. — Morton, Denver, Col. 
 
 Like the old one boss shay our car- 
 riages are built to last. Our "old hick- 
 ory" buggies are made from the bot- 
 tom up of the best seasoned wood and 
 there's full quality and fine workman- 
 ship in every detail. Call here when 
 you want a carriage bargain. — Smith's, 
 Rochester, N. Y. 
 
 Take a ride in a carriage built hf 
 Hinds. You'll say you never enjoyed a 
 ride more. We make our rigs right- 
 right for comfort, right for wear, right 
 for price. — Hind's, Syracuse, N, Y. 
 
 VEHICLES 
 
88 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 69 
 
 HARDWARE 
 
 HARNESS, BLANKETS, ETC. 
 
 i 
 
 i 
 
 "Jingle, jingle, Bells; jingle all the 
 waj; O, what fun to ride and sing in 
 a one-horse open shay." We have the 
 finest line of sleigh bells in all New 
 England. They are awfully jolly, and 
 there is nothing more delightful than 
 speeding over the snow to their rhyth- 
 mic music. If you go without the bells 
 they are likely to fine you, which isn't 
 agreeable any way you look at it. — 
 Clapp Si: Treat, Hartford, Conn. 
 
 B-r-r-r! One who uses horses must 
 have the right things or, better, he must 
 have the things right. The Wanamaker 
 complement of robes, heaters, plumes, 
 chimes and all things needed on the 
 white highway is about full. The lap 
 robes, in prices ranging from $4.25 to 
 $75, are splendid to look at and thor- 
 ough wearing. The finest badger wolf 
 furs — warm as a house and very good 
 looking, $75. The Siberian dog robes, 
 in rather more noticeable colors, cost 
 from $30 to $45. The Galloway cow 
 robe is something short of a radiator — 
 so warm— $;26. The goat skins come at 
 $12.50. There is an especially large 
 display of plush robes at prices ranging 
 from $4.25 to $50,—Wanamaker, Phila^ 
 delphia, Pa, 
 
 This $35 harness is a style that is 
 most popular with drivers for runabout 
 or light buggy use. 
 
 Always a good looking harness, all 
 hand stitched, easy to take care of and 
 satisfactory for all light driving.— 
 Wanamaker, Philadelphia, Pa. 
 
 Carelessness causes many accidents. 
 It is criminal carelessness to drive an 
 old harness until it causes an accident. 
 Throw away that old harness you are 
 driving, and let us sell you a set of fine 
 double or single driving harness. It 
 may save you an accident.— B/acJfc Bros. 
 ^ Co., Crowley, La. 
 
 Harness that is right in style, quality 
 and prices can be had here. You can 
 secure good values and goods that will 
 give the purchaser mutual satisfaction. 
 All the little odds and ends required by 
 the horse owners can be had here in good 
 
 v&Titiy.—Weher Harness and Shoe Find- 
 ing Co., Walla Walla, Wash. 
 
 People who are particular about the 
 kind of a horse they drive should also 
 be particular and get one of our hand- 
 made harnesses. We will make one to 
 suit the horse and you, too, for little 
 more than a ready-made one will cost. — 
 W. H. Wise, Colorado Springs, Col. 
 
 Blanket warmth for the horses. 
 
 We plan to provide blanket warmth for 
 the equine as well as the human family. 
 For a few days we are making it profit- 
 able for you to provide for the horse's 
 comfort. On every number we mention 
 there is a liberal SRving.— Sibley, Lind- 
 say ^ Curr Co., Rochester, N. Y. 
 
 A story in four chapters. Chapter 
 I.— We will sell you a bona fide, well 
 made, imported English saddle, at prices 
 that will astonish anyone who knows the 
 value of saddles of English pigskin and 
 English make. Chapter II.— We want 
 you to call and look over a line of light 
 buggy harness that we have just made 
 up. They excel anything in the way of 
 harness ever shown in this city. They 
 are hand made, up-to-date, of the very 
 best oak-tanned leather and the price 
 is right. Chapter III.— We have been 
 selling during the past week a suit case 
 at $3.75. It is a dandy and worth a 
 great deal more, for it is made of good 
 leather and not imitation. All goods 
 sold by us are honest in quality. Chap- 
 ter IV.— The story of the trunks as told 
 in this chapter should interest everyone. 
 As it is of our own make you can get 
 nothing better. The finest line of Mexi- 
 can art leather goods in the city.— IF. 
 H. Wise, Colorado Springs, Col. 
 
 A horseman's life depends in a meas- 
 ure upon the sterling goodness of the 
 harness he buys. Our harness is made 
 in our own factory, the work being 
 turned out under the watchful eyes of a 
 celebrated horseman— Mr. Comer ford. It 
 is thoroughly dependable harness, com- 
 bining every good feature that should 
 enter into harness making.— Macy's, New 
 York, 
 
 HARNESS, BLANKETS, ETC. 
 
 Topsy tuny sale of tinware. Our 
 house furnishing goods buyer has just 
 received a solid carload of high grade 
 tinware; there's almost every wantable 
 kitchen utensil represented in the lot; 
 these goods were purchased far below 
 the market price and go on sale at fig- 
 ures that seem almost ridiculous; vou 
 can judge all our prices on tinware by 
 the following. — Zenith, Duluth, Minn. 
 
 A can-opener is a little thing among 
 the household furnishings, but a poor one 
 makes trouble and cuts fingers at a 
 time when the housekeeper is particular- 
 ly anxious for everything to go smooth- 
 ly. The Tip-top can opener is for either 
 round or square cans, is the finest of 
 steel and every one is guaranteed. The 
 Star is for round cans and is adjustable 
 for all sizes of cans. The Handy is for 
 all kinds of cans and does the work with 
 the greatest ease. — Zenith, Duluth, 
 
 Mop handles. Strong and durable. 
 The kind you can fit a scrub brush 
 in and use as easily as you do the mop. 
 Scrubbing done with a mop handle les- 
 sens the strain on both back and knees. 
 — Zenith, Duluth, Minn. 
 
 Dirty knives are cleansed in a quick, 
 easy manner by Brown's knife cleaner, 
 stains are removed and a beautiful 
 polish given to the blades — a polish with- 
 out scratches or marks — neither is the 
 cleaner or knives worn in the cleaning. 
 Brown's cleaner has the usual two rub- 
 ber rollers, with this diflPerence — it is 
 fitted with a shoulder guard that pre- 
 vents shoulder of knives wearing rollers 
 hollow, and an emery trough that sup- 
 plies top roller with powder. You will 
 acknowledge its superiority over others, 
 now you see the difference — price 
 temptingly low.— Zenith, Duluth, Minn. 
 
 The only reliable rain-maker is a 
 good garden hose with spray nozzle, that 
 will carry a good stream of water to 
 any distance around your lawn or gar- 
 den, and keep it always fresh and green. 
 We have the best line of hose, reels, lawn 
 mowers and garden tools and imple- 
 ments generally. — Avery ^ Co., Port- 
 land, Ore. 
 
 Xothing but fun keeping the grass 
 down when the great American lawn 
 mower is used. Admitted by experienced 
 mechanics who have examined them 
 to be genuine and scientifically con- 
 
 structed, ball bearing mowers. BesideS^ 
 the ease in running and clean, velvet 
 cut, the knives are so arranged that they 
 sharpen themselves in running. It's a 
 pleasure to show these mowers, and the 
 price is right.— B. G. Carpenter ^' Co., 
 Wilkes-Barre, Pa. 
 
 There is real satisfaction in having 
 good tools, and when good tools can her 
 bought at the very low prices at which 
 we sell them, it is folly to go elsewhere 
 and pay higher prices. We stand be- 
 hind our tools with an iron-clad guaran- 
 tee and protect you against any loss 
 from poor ones. — Zettler Hardware Co., 
 Columbus, Ohio. 
 
 The separator question is one of par- 
 ticularly live interest to the progressive 
 farmer. We have demonstrated to oth- 
 ers and will demonstrate to you the effi- 
 ciency and superiority of the Sharpies. 
 Drop us a card. The machine will be 
 loaned free of cost for the purpose of a 
 trial, and there will be no obligation 
 whatever to buy or keep it, if it is not 
 satisfactory in every particular, or fails 
 to prove its superiority in every essen- 
 tial detail over any competing machine. 
 All we ask is a guarantee for its prompt 
 return in case it is not as represented. — 
 D. M. Barlass, Janesville, Wis. 
 
 Tools will break sometimes in spite of 
 you, no matter how much of a hurrv vou 
 are in to get a certain piece of work 
 done. It always happens that way. 
 nothing like knowing just where to buy 
 new ones quick, at a low price, too. Our 
 stock is very complete. — Roe ^ Conover, 
 Newark, N. J. 
 
 Building operations in Peoria are 
 more active this year than ever known 
 before. All kinds of building material 
 and tools are therefore in strong de- 
 mand. It is always best to buy the best 
 that can be secured, and this store al- 
 ways keeps that kind, both tools and ma- 
 terial. If there is anything in those 
 lines you are looking for, come here and 
 we are sure we can satisfy you — every 
 particular. No trouble to show the 
 goods. — Charles Johnson Hardware Co., 
 Peoria, III. 
 
 More expansion. Our expanding busi- 
 ness requires more and better facilities 
 for rapidly handling our large stock of 
 hardware.— IT. B, Miller ^ Son, Spring^ 
 field, UU 
 
 HARDWARE 
 
40 
 
 COAL ADVERTISING 
 
 I 
 
 J "Do All Mop."— Try it, and you will 
 find it a home necessity— with it floors 
 are washed quicker— with less trouble — 
 easier than is possible in the old way— 
 
 " Do All " comprises a stout galvanised 
 bucket with patent funnel wringer and 
 a mop. — Alfred Edmondson, Morecambe. 
 
 The harvest sale advances with the 
 measured music of hammers and saws.— 
 Jone» Dry Goods Co., Kaunas City, Mo. 
 
 "Farming on business principles 
 means the saving of the whole crop by 
 the use of durable, up-to-date imple- 
 ments."— JoAn^on cj- McClay, Bondur- 
 ant, Iowa. 
 
 Does your mower tear or cut ? There's 
 a difference in lawn mowers— after the 
 first few weeks. Some rip and tear the 
 grass, others cut it off sharp and clean, 
 so that it will grow evenly. Townsends 
 Essex and Spider lawn mowers cut the 
 grass, but don't tear it; the blades are 
 self -sharpening, and these mowers run 
 very easily and noiselessly. If you'll 
 call, we'll tell you all about' the different 
 lawn mowers we carry in stock. We 
 can surely please you— and satisfy your 
 pocketlwok.— BaftrorA-. Hinds cj- Under- 
 icood, Binghamton, A'. Y. 
 
 Flooded is our store with all the use- 
 ful products which are so needful at this 
 time of the year, both inside and out- 
 side of your home. Why not let us sell 
 them to you ? Our lines are the largest 
 and best in the city and prices the low- 
 est.—//. Sandmeyer Sf Co., Peoria, III. 
 
 Grass grows almost over night now. 
 Keeping the lawn velvety and beautiful 
 is more play than work if you have the 
 right kind of lawn mower. We can sup- 
 ply you with a lawn mower that will run 
 easily and lightly, will keep your lawn 
 like a carpet, will last you longer and 
 give you better service, and will cost you 
 less than any lawn mower of equal grade 
 in Brooklyn. "The Brooklyn," a new, 
 strictly up-to-date machine,' made by a 
 factory that has the reputation of pro- 
 ducing the best mowers on the market. 
 They are easy running, self sharpening 
 and equal to most makes that cost about 
 ^o\Me.— Frederick Loeser &• Co., Brook- 
 lyn, y. Y. 
 
 Carpenters' Tools.— For an important 
 branch of hardware. We can supply 
 any number of full kits of the best tools 
 manufactured on this side of the Atlan- 
 tic. Many tools are necessary articles 
 in every family, as occasions to use them 
 are of almost daily occurrence. The su- 
 perior quality of our tools is universally 
 recognized. Carpenters and joiners are 
 unanimous in praising them. All our 
 iiardware is spoken of in a similar strain. 
 
 COAL ADVERTISING 
 
 41 
 
 HARDWARE 
 
 We make a point of carrying nothing 
 but the best goods in every line, and 
 we're standing on our intial—Avsry ^ 
 Co., Portland, Ore. 
 
 For fine, substantial, well finished 
 hardware of any description, we are 
 sure our stock will stand your inspec- 
 tion. We carry the largest stock on P. 
 E. I., and our assortment is the greatest. 
 The reason we do the largest business is 
 that we quote lower prices than our 
 competitors. Our goods are all paid 
 for.—Dodd ^- Royers, Charlottetown. 
 
 One man we know is so tickled with 
 the Holdfast screw driver that he keeps 
 one on his desk and shows it to all his 
 friends. We are showing in the base- 
 ment just why it tickles h\m.— Abraham 
 ^ Straus, Brooklyn, N. Y, 
 
 You don't buy hardware with the same 
 frequency that you buy groceries, and 
 if you buy the wrong kind you have 
 bought a trouble that lasts a long time. 
 
 The essential thing about buying hard- 
 ware then is to know that it is good. 
 That brings you here, for the least skill- 
 ful buyer can come here and be sure 
 that what is bought is good because^ 
 we make it good.— Z?«6corifc, Hinds & 
 Underwood, Binghamton, N. Y. 
 
 Lawn mowers, Pennsylvania's "keen 
 kutters." Now is your time to make 
 your lawn look neat and tidy. Lawn 
 mowers from $^50 u^.— Hunter & Streh^ 
 low, Peoria, III. 
 
 Comprehensive Stock.— Nowhere in 
 Burlington can you get anything in the 
 hardware line cheaper or better than we 
 can supply you. All our goods are the 
 work of the leading manufacturers, and 
 the prices have subjected to a test of 
 comparison which shows that our claims 
 in the foregoing are fully warranted.— 
 MacMillan's Hardware, Burlington, la. 
 
 Garden Tools.— What are your needs 
 this spring ? It is well to be equipped 
 with the best and handiest garden tools; 
 makes work a recreation. We want you 
 to see our assortment of these goods. 
 Everything you will require and the 
 most complete and up-to-date stock to 
 choose from. Don't forget that we are 
 headquarters.— iVcLcnnan, McFeely ^ 
 Co., Ltd., Vancouver, B. C. 
 
 Many a boy would rather have a few 
 carpenters' tools for Christmas than 
 anything else that you could buy.— 
 Phillips Cooke Hardware Company 
 Pueblo. Col. ^ 
 
 Your lawn needs attention. You can 
 spare yourself a lot of hard work if you 
 have the right kind of mower.— /n^ro- 
 ham 4" Davey, St. Thomas, Ont. 
 
 A bargain whirl in refrigerators. — 
 Babcock, Hinds ^ Underwood, Bingham- 
 ton, N. Y. 
 
 Door and Window Screens. — The fly is 
 now having his inning. Are your screens 
 up ? Better get them at the House Fur- 
 nishing Store at once while there's an 
 assortment of all sijses. — Sibley, Lindsay 
 4: Curr Co., Rochester, N. Y, 
 
 An extra good quality of sprinkling 
 hose. Nothing is more refreshing these 
 hot days than to give the front yard, 
 porch or pavement a good wetting late 
 In the afternoon. It makes the grass, 
 plants and flowers live and thrive, and 
 cools the atmosphere all around. — Oray 
 ^ Dudley Iiardware Co., Nashville. 
 
 Feather Dusters.— Do you know that 
 we keep them ? Well, we do, and if 
 you have never had one, after once hav- 
 ing one, you will wonder how you got 
 along without. So helpful in dusting 
 pictures, brackets, bric-a-brac, and 
 things out of ordinary reach, so much 
 easier than climbing up.^Oliver Finnie 
 Co., Little Rock, Ark. 
 
 Keep the Lawn Green. — A good 
 sprinkling and good hose and rather fre- 
 quent going over with a lawn mower is 
 the best prescription we know for a 
 smooth, even, perfectly kept lawn. — 
 Frederick Loeser ^ Co., Brooklyn. 
 
 The grass is growing rapidly — and 
 about the first thing it needs to make it 
 thrifty is a mowing. WTiile the blades 
 are tender is when the mower is most 
 needed. What we are getting at is to tell 
 you about the mower that we show and 
 the other grass tools. Mowers from 12 
 inches to 18 inches. This is the size of 
 the cutters in width. Our mowers must 
 give satisfaction or they are returnable. 
 Pruning shears, 15c. These are splendid 
 little articles for keeping shrubberies and 
 rose bushes in shape. Grass shears for 
 trimming about fences and walks, I9c., 
 and one easily worth a " dime " more 
 for 25c.— Kay W. Ka^, York, Pa. 
 
 Things for House and Lawn. — All the 
 necessary implements for making little 
 or big gardens and lawns grow well will 
 be found in our big basement — and also 
 everything that conduces to comfort in 
 the summer home — all moderately priced. 
 — Kaufmann's, Pittsburg, Pa. 
 
 Don't swallow any more tpyhoid germs 
 while the highest-grade water filters in 
 the land can be had for $3.50. Don't 
 kick any more about poor lights while 
 double wire support gas mantles can be 
 had for \5c.—"The" Racket Store, 
 Denison, Tex. 
 
 Women work hard enough anyhow. It's 
 
 right to save them all we possibly can. 
 Very few men would wash by hand 
 week after week if a good washing ma- 
 chine could be had that would do it with- 
 out extra exertion. Some of the hardest 
 work on the farm is stooping over a 
 wash board, and the women nearly al- 
 ways do it. We have good machines of 
 different styles, every one of which are 
 guaranteed to do the work well or your 
 money refunded. — Hardwicke-Etter 
 Hardware Co., Sherman, Tex. 
 
 Is the lawn mower getting dull ? 
 Hate to put out a dollar or two to have 
 it sharpened again — don't blame you. 
 Why not sharpen it yourself ? 25 cents 
 buys a practical sharpener — one that will 
 last a whole season or more. A simple 
 tool, but strong and durable. Has four 
 cutting sides. Cannot get out of order. 
 Any one can use it. Ask to see it. — 
 The Tracy Robinson ^ Williams Co., 
 Hartford, Conn. 
 
 When you buy a lawn mower buy one 
 that will last a lifetime; that will keep 
 in order with decent care; that has a 
 tempered cutter bar blade and is there- 
 fore a self-sharpening machine; that 
 has a rigid frame that will never get 
 "limber," a strong double cutter bar 
 that will not bend, a double ball ratchet 
 that will neither get out of order nor 
 wear out in a lifetime. The Elwood 
 "Standard Lawn Mower" is the one we 
 are talking about. — Bement's Retail 
 Store, Lansing, Mich. 
 
 The application of ball-bearings to 
 door hinges has proven an unqualified 
 success. The Stanley ball-bearing butts 
 have the balls so attached that they can- 
 not fall out when the butts are separat' 
 ed, as is the case with other butts. They 
 give unlimited resistance to wear, and 
 absolutely prevent the door sagging or 
 hanging out of plumb as is the case with 
 ordinary hinges. They are noiseless in 
 operation require no oiling and are as 
 superior to ordinary butts in wearing 
 and easy running qualities as the ball- 
 bearing bicycle is to the old style axle. 
 ^The Stanley Works, Sew Britain. 
 
 Lawn mowers. It's high time the 
 mower was brought into service and the 
 lawn trimmed up and made presentable. 
 If you are to own a new mower, the 
 house furnishing store would have a 
 word with you.— Sibley, Lindsay ^ Curr 
 Co., Rochester, N. Y. 
 
 Garden Tools. Buy the kind we sell 
 and you'U not regret it. We have made 
 a most careful selection and are sure 
 we can give you the best satisfaction in 
 price and service. We handle all kinds. 
 — Chas. Johnson, Peoria, III. 
 
 HARDWARE 
 
4S 
 
 COAL ADVERTISING 
 
 
 ^■1 
 
 Gentle spring has come. She is here, 
 bajr and bagjra|fe, in which is a fine as- 
 sortment of garden tools, which we are 
 selling at lowest prices.— /ei«n^ &- 
 Thome, Setcark, N. J, 
 
 If you want a refrigerator, a lawn 
 mower, a gas range or hot plate, a kero- 
 sene and gasoline stove, go where the 
 largest stocks are carried, where you 
 will have the greatest variety to select 
 from, and where you will get best prices. 
 ^McManami/ cj- Rodman, Binghamton. 
 
 Before long you will be cutting grass 
 and you will want to do it as easily as 
 possible. The best way is to use one of 
 the Phoenix ball bearing lawn mowers. 
 They reduce the work to a minimum. 
 Built of the best steel and iron, with 
 steel ball bearings, high multiple gear and 
 perfect adjustment; they run easily and 
 noiselessly. There's no work about us- 
 ing one. If you want cheaper ones we 
 have those also; well made and durable. 
 They will give good service.— Tu/i 4- 
 Oihhs, Spokane, Wash. 
 
 Shovels, rakes, forks, hoes, spades. You 
 must raise the earth before you can 
 raise a crop of anything, and here's the 
 tools to do the raising. Big stock, low 
 prices.— /n^ram cj- Davetf, St. Thomas. 
 
 If there's hose to buy, or garden tools, 
 or a bicycle, or any of the "spring 
 tonics " that can be found in a first-class 
 modern hardware store, come and give 
 us a call.— r*e Morrell Hardware Co 
 Pueblo, Colo. 
 
 The most successful lawn mower on 
 the market is the one that will do the 
 best work, run the lightest, adapt itself 
 to the greatest variety of grass and cut- 
 ting, and the one which is most durable. 
 We claim that the Caldwell Mower em- 
 bodies all the above to a greater degree 
 than any other mower on the market. 
 We guarantee the "Cadet" to be the best 
 lawn mower on the market for the price. 
 Although it is not as cheap as some ma- 
 chines which are called lawn mowers, we 
 warrant it to do better work and last 
 longer. It has brass brushings, and the 
 same ratchet and adjustment that are 
 used on all high grade mowers now 
 made. The gears are fine cut, thus as- 
 suring a quiet running mower. It is not 
 made for competition, but to cut grass, 
 and we guarantee it to do this work and 
 to give full satisfaction to the purchaser. 
 —'McManamy S^ Rodman, Binghamton. 
 
 A well kept lawn gives the home a 
 neat and thrifty appearance, and the 
 timely use of the lawn mower has all 
 to do with the neat appearance of the 
 lawn. There is no excuse for having the 
 grass grow to an unsightly height when 
 
 HARDWARE 
 
 you can buy the Downing Lawn Mower 
 for %2.50.~Callahan c^- Dou,,la», B'mn. 
 hamton, N. Y. * 
 
 Russians Lost Another Shipovitch 
 They Needed.— Don't you lose a dollar- 
 ovitch you need. Buy all your hard- 
 wareovostok that is up to high standard 
 of quality and down at the bottom in 
 price. May be you need some Hosc- 
 ayama for sprinkling your gardeno- 
 vitch and lawnasaki. Our J. M. K. & 
 Co. brand will outwear any other sold at 
 15c a foot. Common hose-ayama, 10c 
 and U l-Sc—J. M. Killin ^ Co., Pueblo. 
 Going to Make Things Look Slick 
 Around the House This Spring ?— If so, 
 don't borrow tools from your neighbor. 
 Our prices on garden tools, hoes, spades, 
 lawn rakes, turf cutters, pruning shears, 
 sprinkling hose, reels and lawn mower* 
 admit of your owning a complete ecjuip- 
 ment of your own. Come here and se- 
 lect them to-day.— Co/ire// Hardware 
 Co., Mansfield, Ohio. 
 
 There is no greater blessing than good 
 water. It is a source of health and 
 vigor; bad water is a prolific source of 
 disease. We have the absolute essen- 
 tials of goodness in all of our filters.— 
 The Rookery, Jackson, Miss. 
 
 "Auto-spray." A self-operating or 
 automatic sprayer. Galvanized steel 
 and solid brass or copper used with 4- 
 ply rubber hose— nothing to rust or 
 corrode. Eight to ten strokes of plung- 
 er in air chamber will compress enough 
 air to make a continuous spray for ten 
 minutes. This means that the sprayer 
 can be charged in fifteen seconds, when 
 it will work uninterruptedly long enough 
 to spray a quarter-acre of potatoes. For 
 spraying tall trees, we furnish brass ex- 
 tension piping in x>4-inch lengths, each 
 fitted with coupling.— Ca/dice// 4- Jones, 
 Hartford, Conn. 
 
 Yes, sir; we have watering cans. All 
 kinds, all sizes, all prices. We have 
 them of tin and galvanized iron. Small 
 sizes for children, large ones for the 
 gardener. Remember! Every can we 
 offer you is made for service— not a toy. 
 ^The Tracy, Robinson 4- Williams Co. 
 Natural Stone Filters.— You have 
 read, haven't you, what Health Physi- 
 cian Green and Dr. Bissell say about 
 our city water, and about the need of 
 filtration. A municipal filtration plant 
 such as they suggest is all right, but the 
 safe way is to have your own filter. If 
 you don't care to invest much money in 
 one, the kind to buy is one of our Na- 
 tural Stone Filters. You are absolutely 
 safe as for drinking water if you use 
 one.—Wallbridge's, Bufalo, N. Y. 
 
 COAL ADVERTISING 
 
 43 
 
 A perfect mop trringer. Operate it 
 with your foot, don't have to soil the 
 hands. A boon to housekeepers. Not 
 only a great convenience, but 'twill pay 
 for itself in a very short time. — Wood- 
 ruff's, Knoxville, Tenn. 
 
 A model bathroom Is a most essen- 
 tial feature of the model house, as it 
 is a necessary comfort to any home. We 
 carry a full line of bathroom supplies, 
 such as shower baths, towel racks, soap 
 holders, etc., at the lowest possible price. 
 When building get our estimate on 
 plumbing.— /a«. W. Hellman, Los Anr- 
 geles, Cat. 
 
 Monday's economy budget in house- 
 hold hardware. It's becoming second 
 nature for housekeepers to watch Sat- 
 urday's papers for Monday's offerings 
 in the household hardware on the third 
 floor. Almost sure to be something 
 needed, as well as a saving considera- 
 tion to make shopping worth while. — 
 The T. Eaton Co., Winnipeg, Can. 
 
 Lawn mowers direct from an inde- 
 pendent factory. Hence the prices must 
 be right. Many sizes and styles to se- 
 lect from. Handsomely finished in dif- 
 ferent colors. Sizes of cuts 15-inch to 
 19-inch. Grass catchers, lawn rakes, 
 garden hose, rakes, spades and all the 
 latest tools for the garden and lawn. 
 All our mowers have four and five 
 blades, which is a big advantage over a 
 three and four blade mower. We have 
 handled the same line of mowers for 
 several years and they have proven to be 
 the best mowers we ever handled. — Oeo. 
 M. Cooley Co., San Bernardino, Cal. 
 
 Savory roasters. To roast the turkey 
 in one of these roasters means a turkey 
 that is tender and juicy and browned to 
 perfection. They keep all the steam con- 
 densed and constantly dripping on the 
 meat — don't get dry and scorch, neither 
 do they need much attention. We have 
 them in two different sizes at $l.-25 and 
 $L90. — L. L. Stearns ^ Sons, Williams- 
 port, Pa. 
 
 In building, the importance of buying 
 good hardware is many times overlooked. 
 The locks, hinges, sash locks, door hinges, 
 etc., are a very small part of a build- 
 ing, but will repay many times for the 
 cost and trouble of proper selection. 
 Cheap goods are a continual source of 
 troui/le and worry. We are prepared 
 to furnish good building hardware at 
 prices you will find entirely satisfactory, 
 and will be glad to furnish estimates at 
 cost, etc. — W. B. Miller ^ Son, Spring- 
 field, III. 
 
 A long-felt desire satisfied. For this 
 year's trade we have succeeded in buy- 
 
 ing direct from independent factories a 
 carload of refrigerators and a carload 
 of Dain mowers and Dain rakes and 
 stackers, also lawn mowers. This means 
 a straight saving to the consumer of 15 
 to 25 per cent., because we are not tied 
 hands and feet by the trusts. The 
 goods will all be on our floor in time 
 for the season, and it will pay to see 
 them before buying. — Pioneer Hardware 
 Polks, San Bernardino, Cal. 
 
 Royal gifts in royal copper. Our new 
 shipment of Royal copper thoroughly 
 lives up to its name, — for they are Royal 
 gifts indeed. No matter what may be 
 the tastes of your friends, or their de- 
 sires or needs along elegant lines, you 
 are sure to find something here to sur- 
 prise and delight them. Come early and 
 make your selection before the choicest 
 pieces are sold. They represent the best 
 work of the Wuerttemburg Plate Co., 
 manufactured under the direct super- 
 vision of the German government. We 
 are their Atlanta agents, and offer you 
 their choicest products. — Elkin-Watson 
 Drug Co., Atlanta, Oa. 
 
 Serviceable, easy running lawn mow- 
 ers. Rather no lawn mower at all than 
 one that works poorly, and is forever 
 out of order. The Loeser stock of lawn 
 mowers is comprised of four standard 
 makes, namely, the " Brooklyn," the 
 " New England," the " Easy Run " and 
 the "Loeser." They are high grade in 
 every respect and at their prices are the 
 best lawn mowers obtainable. They are 
 easily operated, run smoothly and cut 
 evenly. We recommend them to every- 
 one. — Frederick Loeser ^ Co., Brooklyn. 
 , " Philadelphia " lawn mowers are easy 
 to operate. They are perfection in lawn 
 mowers. If you have been having 
 
 trouble with a poor mower, you will ap- 
 preciate the " Phil." We have all sizes. 
 Prices from $;2.75 up, according to size. 
 We will be pleased to show them to you. 
 F. /ST. Katzenbach ^ Co., Trenton, N. J. 
 
 Your cooking made easy by using the 
 Glenwood range. The cienwood is the 
 most economical on the fuel, perfect 
 baker and cooker; in fact, has all the 
 improvements to be found in a first- 
 class range. It will pay you to see our 
 line of over twenty different styles. — 
 James W. Hellman, Los Angeles, Cal. 
 
 Aluminum cooking utensils are light 
 in weight, bright as silver, and absolutely 
 pure and wholesome. They have no 
 enamel or plating to wear off, the finish 
 is the natural finish of the metal. Thev 
 retain heat longer than any other vessels 
 and are absolutely the best. — G. W. Bar- 
 nett Hardware Co., Montgomery, Ala. 
 
 HARDWARE 
 
44 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 45 
 
 
 m\ 
 
 Builder's hardware in our west win- 
 <1ow. On February 4th we will place the 
 names on the different designs and in 
 this space give a short history and de- 
 scription of them. Read the description 
 «nd then inspect the goods, for we are 
 sure that you will be interested, and 
 should you ever want to build a home it 
 wiU assist you very much in selecting 
 the hardware. We will be pleased to 
 answer any questions you want to ask.— 
 JJall-Leeper Hardware Co., Denison, 
 
 We have determined to make a radical 
 reduction in our stock of stoves and 
 heaters, and have cut all prices so deeply 
 that they are bound to move quickly 
 Our assortment is very large, and in- 
 cludes all sizes and styles for coal, oil 
 «nd gas. Only good qualities are repre- 
 sented, and even at the reduced prices 
 we shall be glad to arrange easy terms 
 of credit to suit your income.— Pc^cr 
 Urogan, Washington, D. C. 
 
 It is largely the purpose of show- 
 ing how easy it is to make bread with 
 a Universal bread maker, and how much 
 time It saves, that we are going to have 
 a good bread contest on March 27th- 
 
 f!*^' ^* T^!^^ *'"'« ^'« ^i" give away 
 ^25.00 cash in nine prizes. Any woman 
 may enter her bread in this contest, the 
 only requirement being that bread so 
 entered shall be made with a Universal 
 bread maker. So if you haven't a Uni- 
 versal already, we advise you to get 
 one now, and make an effort for a prize 
 i^ven the most inexperienced girl can 
 make good bread with a Universal. And 
 we sell them on approval— freely return- 
 ing your money if you are not satisfied 
 *n every way. Cost, according to size.— 
 Barrett Hardware Co., Joliet, III. 
 
 Keen as a razor. AH the time. It* 
 isn t necessary to send the New Depart- 
 ment mowers to a repair shop to have 
 them sharpened. While in use they are 
 positively self-sharpening by keeping 
 the cutting edges in close contact. We 
 guarantee these mowers the lightest run- 
 ning and most durable made. Have you 
 seen the easy-tempting grass catcher? 
 Its the handiest mower attachment 
 made See us for garden hose and lawn 
 sprinklers.— BmM 4- Handwerk, Joliet. 
 Take pride in your lawn. Keep the 
 grass closely cropped. A lawn that is 
 neat and clean improves the appearance 
 of the whole house and neighborhood. 
 -Now show your civic pride by usinir a 
 "Keen Kutter" ball-bearing lawn mower 
 which is the easiest to run. Made of the 
 best materials, its blades retain their 
 edge longer than the ordinary kind. Let 
 us show you one to-daj.-Dollarhide & 
 Harris, Denison, Tex. 
 
 HARDWARE 
 
 The hardware is but a small item in 
 the whole cost of a building, even if 
 the difference in cost between good locks 
 and poor ones is so little that you would 
 not consider it a saving to use the poor 
 kind If the matter were brought to your 
 attention. This is where we come in. 
 We carry by far the largest stock of 
 locks and builders' hardware in this sec- 
 tion and are prepared to name interest- 
 ing prices for the hardware complete 
 for any style building, from the humble 
 cottage to the largest office building.- 
 U. W. Bamett Hardware Co., Mont- 
 gomery, Ala. 
 
 We have just unloaded a large carload 
 of above goods bought before the ad- 
 ^nce. Will sell same at special prices. 
 Wholesale and retail.-B. Chestnut &■ 
 ooTis, Frederickton, N. B. 
 
 The cha/ing-dishless household doesn't 
 know the pleasures it has missed until 
 the first chafing-dish comes along. So, 
 perhaps, a chafing-dish may prove to l,e 
 the very best gift-thing for somebody 
 jou know. The sorts we have to offer 
 are quit^ different from the average- 
 entirely better. The metal is of the list; 
 the nickeled finish is put on to stay; the 
 lamps are improved. We sell 'these 
 dishes with a guarantee cf absolute sat- 
 isfacUon.~Herz, Terre Haute, Ind. 
 
 a chafing-dish or five o'clock tea stand? 
 Either IS sure of appreciation. Chafing- 
 dishes and five o'clock tea stands, in 
 brass and nickel. The chafing-dishes 
 have new self-regulating and extinguish- 
 
 to l^7.95.-~The Fair, Ft. Worth, Tex. 
 
 Why use the clumsy wood stove in the 
 cottage or summer kitchen. We have a 
 complete line of gasoline stoves priced 
 below value. They cook and bake per- 
 fectly and do not heat up the room, the 
 expense of operation is less than with 
 any other fuel.-fTin^^ar'^ Grand Rap. 
 
 About one-third your coal biU is esti- 
 mated as waste unless you sift your 
 asnes. 
 
 This is no longer a dirty task. "The 
 Hustler you simply pour your ashes 
 in at one end, turn the crank and the 
 good coal drops into the pail hung on 
 the other side. '^ 
 
 The Hustler costs more than the com- 
 mon sifters, but being so well made it 
 wiU give full value and last for years. 
 
 Figure about a third of your coal bills 
 wasted unless you appreciate the value 
 of a Hustler.-Ba6cocJfc, Hinds, Under- 
 wood, Binghamton, N, F, 
 
 Stone coolers for ice water. Water 
 keeps fresh longest in stone. There is 
 nothing to rust, corrode, decay, mold or 
 get musty. Once they are thoroughly 
 cold very little ice is required. Another 
 economy is that no repairs or painting 
 are ever needed. The first cost is all and 
 they last forever. All sizes, 1, 2, 3, 4, 5, 
 and 6 gallons. You can afford to have 
 one or more, as required, in preference to 
 a refrigerator compartment, l>ecause of 
 our low selling prices. We charge the 
 least because we buy larger quantities 
 and secure extra discounts. For serving 
 iced beverages we have a large variety 
 of fancy figured white lined stone pitch- 
 ers. — Schrage Bros., Wilkes-Barre, Pa. 
 
 Ice melts altogether too rapidly in the 
 hot summer weather. It is most neces- 
 sary to be careful now when you are 
 selecting your refrigerator. All our re- 
 frigerators are perfectly insulated with 
 mineral wool. All our refrigerators are 
 improved, up-to-the-mi-mte makes. — Re- 
 naud, King ^ Patterson, Montreal, Can. 
 
 Cursing the cooler won't keep your 
 meat fresh and your milk from souring. 
 The only thing to to is to exchange your 
 old ice box for a modern refrigerator, 
 so arranged as to save the meat, butter 
 and cream, and save the ice at the same 
 time. This is the time to think about it. 
 This is the store for you to come and 
 see about it — J. R. Allen, Crookston. 
 
 Alaska refrigerators save the ice, Penn- 
 sylvania Lawn Mowers cut the grass 
 and are practically everlasting. Arctic 
 Ice Cream Freezers make good ice cream 
 and do it quickly. — T. Rosenberg, HouS' 
 ton, Texas. 
 
 Some cold facts for warm weather 
 consideration. Subject: Refrigerators 
 and ice chests. The kind: Gurney. — W. 
 S. Aaron, Altoona, Pa. 
 
 Do you need a new refrigerator? 
 Don't fail to investigate the "Alaska." 
 The Alaska refrigerator is made from 
 carefully chosen materials. It is most 
 scientific in its construction. There is 
 always a circulation of cold, dry air 
 maintained in an Alaska. It is because 
 of this reason that you can keep salt or 
 matches in an Alaska and they will re- 
 main perfectly dry. Alaska refrigerators 
 consume the minimum quantity of ice — 
 and are, therefore, very economical to 
 operate. There is never a "musty" smell 
 about Alaska refrigerators. The air is 
 always sweet and clean — because of the 
 constant circulation above mentioned. 
 Alaska refrigerators represent the best 
 investment you can make — get an 
 Alaska. Notwithstanding the great 
 merit of this refrigerator, the cost is 
 
 HARDWARE— RE 
 
 no more than you would have to par 
 for inferior makes. Let us show yoa 
 our line. — Cass ^ Smurr Stove Co., L09 
 Angeles, Cat. 
 
 The interest aroused by this series of 
 sales is unprecedented. Encouraged by 
 it, we are continuing the sales and draw- 
 ing upon the stocks of practically every 
 department in the store. Only season- 
 able merchandise is involved — ^this week 
 many lines peculiarly desirable for the 
 vacation period. — Macy's, New York, 
 
 Truly it may be said that to improve 
 each day and each week in methods and 
 system is our motto, and to this end 
 were these great and helpful Friday 
 sales of ours inaugurated. Their first 
 announcement to the public, ten years 
 ago, had the proper ring, they filled a 
 want, they sustained the principle of in- 
 telligent foresightedness and public bene- 
 fit, and the standard we raised then of 
 supplying the |>eople with their needs, 
 more efficiently, at money saving prices, 
 has never swerved. Nor will it^ Just as 
 full of life, vigor and enthusiasm as at 
 the beginning — we fittingly celebrate this 
 Friday the anniversary of these great 
 and helpful events by offering the great- 
 est aggregation of bargains ever known. 
 — Jonas Long's Sons, Wilkes-Barre, Pa, 
 
 The better the refrigerator the less the 
 ice bill. Refrigerators built in a cheap, 
 inferior manner consume much ice, ow- 
 ing to their poor insulation. These 
 cheaply constructed boxes gather moist- 
 ure in the seams and cracks, swell up, 
 separate at the joints, and are soon 
 worthless. These cracks are also very 
 unsanitary, they collect dirt and harbor 
 the bacteria that starts fermentation 
 and decomposition of the food. Our 
 tile-lined refrigerators are as near re- 
 frigerator perfection as can be made. 
 They are absolutely sanitary and last a 
 lifetime — in fact, two or three life- 
 times. Prices, $;24.00 to $65.00. Our 
 zinc-lined refrigerators are cheap only 
 in price. They have seven walls of non- 
 conducting materials, a dry air circula- 
 tion which preserves food, and will last 
 a long time if properly cared for. — The 
 Stambaugh-Thompson Co., Youngstown,. 
 
 Health, comfort and economy. It is 
 absolutely essential to your health that 
 you have a refrigerator that can easily be 
 kept clean and fresh. It is only a re- 
 frigerator with a perfect circulation of 
 "dry air" that is never damp and ill- 
 smelling. We ask that you investigate 
 the methods used in the "Baldwin-Dry- 
 Air" to accomplish this result. They 
 are giving satisfaction in hundreds of 
 homes. — J. M. Burrall ^ Co., Waterburjf^ 
 FRIGERATORS 
 
if 
 
 46 
 
 COAL ADVERTISING 
 
 ! 
 
 (! 
 
 Alaska refrigerators. The only re- 
 frigerator built on scientific principles. 
 Requires but little ice and keeps your 
 vegetables fresh and sweet. A perfect 
 fresh air circulation which saves nearly 
 half the ice bill.-^,i^„,^„, ^. ^^J^ 
 ^ Son, Trenton, iV. /. 
 
 COAL ADVERTISING 
 
 47 
 
 Perhaps youVe never given the re- 
 frigerator question much thought^ 
 you ve always regarded most refriger- 
 ators the same as all others— and the 
 price alone influences the sale. Bohn 
 syphon refrigerators are built on a 
 unique principle. The air is forced into 
 the food chamber, passes entirely through 
 It, and IS then syphoned out. All odors 
 are thus drawn out of the refrigerator. 
 The refrigerating principle is scientific, 
 has been thoroughly tested, and insures 
 preservation of food and freedom from 
 taint of the different articles stored 
 herein. Bohn Syphon refrigerators are 
 used by all the largest trunk line rail- 
 roads in America— a proof of their great 
 superiority. We're exclusive agents,%nd 
 will gladly explain their features.- 
 tot^N Y ^ Underwood, Bingham^ 
 
 ^ It has come to be a necessity to have 
 ice, and being a necessity it is advisable 
 to know the best way to keep it. Beld- 
 mg refrigerators keep ice for these rea- 
 
 tTr • f ."? ""^^^ throughout, mineral 
 wool insulation, enamel and glass lined, 
 dry air circulation.-i2(,6cr;* Hardware 
 Co., Utica, N. Y, 
 
 The Brown store refrigerator will 
 speak for itself in the ice it saves before 
 you have had it very long. Besides this, 
 the convenient shelves and compartments 
 give you an opportunity to keep every- 
 thing m apple-pie order. Especially 
 made for easy cleaning, perfect circula- 
 tion of pure, dry air, will keep every- 
 thing fresh and sweet in the hottest 
 
 LX \~y' ^''''"'" ^ '^''" ^''" ^'^''''" 
 
 Refrigerators. Our refrigerators will 
 keep anything you put in them, whether 
 It be ice or food. They are very easily 
 cleaned and are sanitary in every par- 
 ticular. It does not pay to buy a cheaply 
 made refrigerator. In the fi^st place it 
 consumes more ice, and besides it is apt 
 to corrode and poison the food. A good 
 one costs but a trifle more. Inspect ours. 
 ^Kmgshy, Utica, N. Y. 
 
 If your refrigerator leaks, does not 
 keep ice well or gives forth a musty 
 odor, it IS because you did not get your 
 money's worth the last time you bought 
 a refrigerator. Care in construction, 
 heed to scientific principles in regard to 
 air current and drainage make the Bald- 
 
 win refrigerators excel others. Manr of 
 them we sell to friends of former cus- 
 tomers. See the point ?-P*./p,, l^II 
 §C Bennett Co., Wilke, Barre,Pa 
 
 This splendid line has been famous for 
 many years and at the recent World's 
 Fair fully justified its right to fame. 
 In open competition with all other best 
 known makes of refrigerators, the Alas- 
 kas used only two-thirds as much ice 
 as their closest competitor. That's the 
 test of refrigerator value. All makes 
 
 ?'V^'^.°'"'^ ""^^ ^" ^«P«<^ity to hold 
 food and ice, but in their capacity of 
 
 T^L'"%V'''' P'"^^^^^"^ ^««^ there's 
 1 difference, as the above test 
 
 shoH^. The dearest refrigerator you 
 
 and the cheapest is the one that uses 
 
 aLI"'- J'' "^ ^^ ™^"^^- Therefore 
 h!Z T ^?!''ir^^^'^ «re the kind to 
 buy.-/. M, Kellin ^ Co., Pueblo, Colo. 
 
 A warm weather necessity is a prac- 
 tical refrigerator. True, it's for^ the 
 kitchen, rather than for the parlor or 
 drawing room, but it adds a whole lot 
 more to real comfort than (say) a 
 piano, and costs less. To get Ihe real 
 sort get a White Mountain, a practical 
 
 w7es"sound"" "^' ^"' '^^P'"^ 
 vegetables sound and sweet.— C/^am^fr- 
 
 hn Furniture Co., New Haven, Conn. 
 
 If there is any one thing about a re- 
 frigerator more than any other that will 
 conimend it to the good housekeeper it 
 
 In f. n *.i^"* ** ^' '^*^".^ cleanable. 
 In the Baldwin Drj-Air there are no 
 
 inaccessible corners or pockets. Shelves, 
 
 ^T.^lVu ^"'^ ^''P P'P^ «^^ removable 
 so that the interior may be stripped to 
 
 the walls m a moment's time. This is. 
 however but one of the many good 
 things about the Baldwin. Let us show 
 them to you.-0/rf, ^ Whipple, Hart- 
 ford, Conn, 
 
 " It's so homelike " to go to your 
 refrigerator on a hot day and gk a 
 cool drink or a bite to eat when you are 
 sure ever>'thing about the box is sani- 
 tary and clean. We show this rear over 
 seventy different sizes and styles, from 
 a plam box to the Opal, representing the 
 highest development in the science of 
 refrigeration.-Jawi^« IF. Hellman, Los 
 Angeles, Cal, 
 
 HARDWARE-REFRIGERATORS 
 
 Well not brag about the merits of 
 the Monitor refrigerator. You'll do 
 that after you buy. All that we wish 
 to state IS that if you are seeking for a 
 refrigerator that is economical in the 
 use of ice, easily cleaned, sanitary, and 
 reasonable in price you'll buy the 'Moni- 
 tor.— r^p Fair Store, Binghamton, ]S\ Y. 
 
 \ 
 
 North Star Refrigerators, the only 
 genuine cork-filled refrigerators made. 
 The granulated cork filling produces a 
 drj', cold atmosphere that preserves the 
 food perfectly. It is the only method 
 that met with the thorough approval and 
 stood the tests at the fairs all over the 
 world, and has received the highest com- 
 mendation in each instance. — Abraham 
 4" Straus, Brooklyn, N. Y. 
 
 Opal refrigerators are made for those 
 ■who insist upon cleanliness and purity 
 of their food. Perishable provisions in 
 an Opal Refrigerator are in cold stor- 
 age where "purity is paramount." Ex- 
 haustive texts have proven the superior- 
 ity of Opal lining, as the best and most 
 sanitary material for this purpose. It 
 positively will not absorb odors or 
 moisture, and will not stain. Opal Re- 
 frigerators are an ornament to any 
 home. — They're easily and perfectly 
 cleaned — and always free from injurious 
 odiors.—Babcock, Hinds ^ Underwood, 
 Binghamton, N. Y. 
 
 Our splendid line Refrigerators still 
 shows a fine assortment in opolite, tile, 
 enamel and zinc linings. "Alaskas" give 
 a constant circulation of cold, dry air. — 
 The Cable Co., Chicago, III, 
 
 Satisfactory Refrigerators. — In sup- 
 plying the necessities for the summer 
 home, none deserves more careful con- 
 sideration than the refrigerator. It is 
 an article that may cause a great amount 
 of annoyance and dissatisfaction, if not 
 selected with careful judgment. Nearly 
 every refrigerator has some good points 
 to recommend it; but there are also the 
 objectionable ones to be taken into con- 
 sideration. The idea is to get the one 
 that has the most good points and the 
 least objectionable ones. Our policy de- 
 mands that we offer the best for your 
 purchase, and our selections were made 
 only after a thorough and satisfactory 
 test. The " Wisconsin " is, we believe, 
 the most satisfactory refrigerator made. 
 We have handled it for six years, and 
 have yet to find its superior. — Wood- 
 'Ward ^ Lothrop, Washington, D. C. 
 
 This handy lift cover "Atlas " refrig- 
 erator at $10 is a better bargain than 
 any other $14.75 refrigerator at $10 be- 
 cause it is so constructed that a small 
 cake of ice will last days, and on the 
 hottest day it's as cold as winter. That's 
 because of the charcoal packing, which 
 keeps the hot air out as effectively as it 
 keeps the cold air in. That's why it's 
 an ice saver. — Simpson-Crawford Co. 
 
 Another Carload of Mackinaws !^. 
 This will be welcome news to scores of 
 people who have been waiting the an^ 
 
 HARDWARE— 
 
 nouncement. Our demonstration of just 
 what the Mackinaw Refrigerator will do 
 for a home has led to an unusually 
 enormous sale. It is simply perfect. 
 We could print a hundred testimonials — 
 letters written us as to the high regard 
 in which it is held by purchasers. But 
 the best testimony is to call and see the 
 Mackinaw in operation — the ice cham- 
 ber at work — the cost is no higher than 
 for ordinary Refrigerators. — A. D. Mat- 
 thews 4: Sons, Brooklyn, N. Y. 
 
 Alaska refrigerators save the ice. 
 Pennsylvania lawn movers cut the grass 
 and are practically everlasting. Arctic 
 ice cream freezers make good ice cream, 
 do it quickly — sell at a low price. — 
 Bering Cortes Hardware Co., Houston. 
 
 All of our refrigerators are made of 
 solid oak — a seasoned wood of a secret 
 preparation that is immune from the 
 ordinary dampness that rots the frames 
 of the best makes of refrigerators. 
 Then comes an interlining of charcoal, a 
 non-conductor of heat, that keeps the 
 cold air in and the hot air out. Then a 
 lining of the very best sheet galvanized 
 iron, that will not rust in a thousand 
 years. The air circulation is scientific, 
 the ice is never wasted, and the food is 
 always kept sweet and pure, without be- 
 ing contaminated with the odors of the 
 stronger smelling vegetables. — Brand Sj; 
 Smith, Trenton, N. J, 
 
 It is the king of refrigerator kinds. 
 You can remove every piece of the in- 
 terior fixtures as quickly as we describe 
 this. Roomy air chambers, walls pack- 
 ed with mineral wool and charcoal felt. 
 Cases, high-finish and polished Sightly 
 enough, these refrigerators, to go in the 
 most sumptuously appointed dining- 
 room, if you would. Price, $13.75. — 
 S. P. Dunham ^ Co., Trenton, N. J. 
 
 "Glacier" refrigerators save ice. 
 Walls that are absolute non-conductors 
 and a total exclusion of heat by air- 
 tight doors — that is what you get with 
 " The Glacier." Those two things mean 
 that your ice will last nearly twice as 
 long as in the ordinary refrigerator. 
 "Glaciers " are good to look at — ^built 
 well and handsomely finished — they look 
 well anywhere. We have them with 
 zinc and porcelain linings. Come, see 
 them. — Tull ^' Gibbs, Portland, Ore. 
 
 No doubt we stand on common ground 
 when it comes to refrigerators. You 
 w^ant one that will not leak, warp, taint 
 the food nor waste ice. You are willing 
 to pay a fair price for it. We want to 
 sell only the refrigerators that are in 
 accord with these specifications. — A, 
 Mc Arthur Co., Boston, Mass. 
 
 REFRIGERATORS 
 
Wl 
 
 48 
 
 RIf 
 
 ii 
 
 Before you buy a refrigerator take a 
 good look at it. Notice if it oan be 
 taken all apart to be cleaned, and to let 
 the fresh a.r get into the corners, and 
 see If It has movable flues and air tieht 
 ocks; but if that's too much bother, just 
 look for the name, if it reads "Leonard 
 cleanable refrigerator," buy it. it™ 
 .11 right, in fact it's the onlv on; thai 
 does have all these good points A 
 
 L rr;t. T"' "?"'' '"'^'^ "»"'. >"«tal 
 mfnir An"**,*'""'"" *'"""^ ">*'«' trim. 
 Sed ^ ^^T"^ refrigerators are 
 finished in golden oak. They are the 
 Oest without a question. Thev are 
 
 be obtained elsewhere. An inspection of 
 the Leonard will thoroughly convince on 
 
 COAL ADVERTISINr; 
 
 COAL ADVERTISING 
 
 49 
 
 I 
 
 Automatic refrigerators have perfect 
 insulation by the best materials known 
 such as mineral wool and charcoal paper 
 combined so as to obtain the full value 
 of the non-conducting properties. They 
 have eight walls to protect the ice an J 
 preserve a low temperature. The air 
 space IS based on nature's laws. AH 
 parts of the refrigerator are insulated! 
 They have more shelf space than any 
 other refrigerator made, and are the 
 most economical to be had,-Peterson's, 
 Minneapolis, Minn. 
 
 Controlled heat and controlled cold 
 for comfortable and safe summer house- 
 
 foods will taint to the point of "ripe- 
 ness' without breeding ptomaines, b^ut 
 to^lln ""l fermentation is conductive 
 to Illness. An ice box will keep ice and 
 make some cold air-but a refrigerator 
 IS better, because it lets the forces of 
 >>ature keep the air on the "go"-and 
 he motion dries it. Foods are crisper 
 
 « n.^^ x,T. ^ ^efrigerator.->6r*m6e/ 
 Brothers, Philadelphia, Pa, 
 
 time has been long wanted. In families 
 ome prefer one flavor, others another^ 
 some prefer ice cream, others a wate^ 
 ice or sherbet, so some had to be dis- 
 satisfied no matter what was made in 
 the old style freezer. In the American 
 Twin freezer the can is divided in two 
 parts by a vertical partition. The dash- 
 er carries two sets of scrapers, one set 
 fitting in one side of can and the other 
 set in opposite side. The can cannot 
 be turned as in old style freezers, be- 
 cause of the partition. It is therefore 
 swung to and fro by a rocking motion 
 
 HARDWARE-REFRIGERATORS 
 
 alii':nrmth™i^;r^ 
 
 tiimii easier movement. It i'q 
 very m H less tiresome than turning a 
 crank. One can sit back in a chair with 
 f^ezer alongside and rock the crank to 
 
 exertion ""^ * discomfort or undue 
 exertion and even read at same time 
 
 and wi?h r ''''" "^ ^^«-" «t «"<-« 
 reqmred than ,n old style freezers. The 
 pails are of cedar, the best wood known 
 to resist water, with electric welded ^re 
 hoops, which are guaranteed not [« 
 break or fall off; cans are of heavy tin 
 plate with drawn steel bottoms th7t are 
 guaranteed not to fall out or break and 
 do not leak, the strongest and mo" dur' 
 tw n . " u"" ™«^^' ^^^ automatic 
 
 sure perfect scraping of frozen particles 
 from side of can. All inside parts are 
 heavily coated with pure block^^t and 
 out.de parts all thoroughly galva^i^ 
 -Ludwiff Bauman ^ Co., yew York. 
 
 Mackinaw refrigerators and others. 
 The famous Mackinaw ! That name 
 mean, "the best that's mad."' Ha?d! 
 wood, golden oak finish, heavy zinc lined 
 all parts removable for cleaning; 3 
 are filled with charcoal; brass levies and 
 hinges. See the food test, constantly 
 buttT ^" *»^\basement-the onion and 
 butter side by side, salt, pie and 
 
 tT 'r'l'," ^^ «^ buttercrackers. See 
 the wheel bi turned by the dry, coM 
 
 wTlT ^ n J^rf* "^"^''"^^' "«thing 
 wilL-^. D. Matthews Sons, Brooklyn. 
 
 Health, comfort and economy. It ig 
 absolutely essential to your health that 
 jou have a refrigerator that can easily 
 be kept clean and fresh. It is only I 
 refrigerator with a perfect circulation 
 
 1^7 "'' *^* '' ""^'"^ ^«"^P «nd ill- 
 smelling, and we recommend that vou 
 mvestigate thoroughly before you pur- 
 chase your refrigerator this season We 
 give our guarantee with every refriirer- 
 ator we se\\.-^reene% Sexrark, N. J, 
 
 In lining, insulation drainage and ao- 
 pearance this refrigerator has no super- 
 iors, and in the following very import- 
 ant particular it has no equals. Be- 
 tween the food compartments and the 
 ice chamber is a system of syphons (a 
 patented feature) which produces a ven- 
 tilation and a circulation of cold dry air 
 not even approached in any other make. 
 An inspection will convince you.-3fr- 
 Alhster, Mohler ^ Co., Columbus, Ohio. 
 
 They refrigerate perfectly, using but 
 little ice, and are dainty and hygienic as 
 a china dish.-5«,nmoi„ Hardware Co., 
 ot. Louts, Mo 
 
 Warmer days are bound to come, and 
 even with snow on the ground in the 
 middle of April, we're going to com- 
 mence talking about our immense line 
 of refrigerators. Don't shiver, please. 
 We know you are not ready for ice yet, 
 but there's no reason why you shouldn't 
 select a refrigerator now, while our line 
 is complete, and have it delivered when 
 you want it. The world's best makes are 
 here. The White Mountain and the 
 Peerless. — Household Furnishing Co., 
 yew Bedford, Mass. 
 
 We are again as for the past 12 years 
 sole agents for St. Paul for the cele- 
 brated Gurney Cold Wave Refrigerator. 
 It has stood the time. If you have not 
 one ask your neighbors about it. Made 
 of the very best material, lift-out ice 
 compartment, heavy packing best min- 
 eral wool, walls of zinc, soldered per- 
 fectly air- and M'ater-tight. Prices 
 from $6.95 to $35.00.— Wallbloom Fur- 
 niture 4" Carpet Co., St. Paul, Minn. 
 
 Quality is what counts, especially in 
 a refrigerator. It's simply a waste of 
 good money to buy a poorly made ice 
 box. A careful investigation will con- 
 vince any one that our refrigerators are 
 made to save ice as well as look like a 
 good piece of furniture. — Greene's, 
 yewark, iV. /. 
 
 Prices cut on refrigerators and ice 
 boxes. We are overstocked on these ar- 
 ticles and so have reduced the prices on 
 them from 10 per cent, to 25 per cent, 
 until we can get our line in shape. This 
 reduction is temporary and will hold 
 good only until we can reduce our stock 
 to proper size. We have told you be- 
 fore of the sanitary and ice keeping 
 qualities of these refrigerators. They 
 are as perfect as refrigerators can be 
 made in this respect. We particularly 
 recommend our spruce-lined boxes to 
 those who want a good refrigerator but 
 do not care to invest much money in it. 
 
 With our guarantee of "satisfaction 
 or money refunded," together with the 
 low prices now prevailing we do not see 
 how the economical housekeeper can af- 
 ford to let this opportunity pass. The 
 goods go on sale Monday. — C. F. Brower 
 ^ Co., Lexington, Ky. 
 
 Notice if it can be taken all apart to 
 be cleaned, and to let the fresh air get 
 into the corners, and see if it has mov- 
 able flues and air-tight locks; but if 
 that's too much bother, just look for 
 the name; if it reads Leonard Cleanable 
 Refrigerator buy it, it's all right — in 
 fact it's the only one that does have all 
 these good points. A perpetual circula- 
 tion of dry cold air keeps the food from 
 
 HARDWARE— R 
 
 becoming moist or musty. Mineral wool 
 filled walls, metal ice racks, and genuine 
 bronze metal trimmings. All Leonard 
 Refrigerators are finished in golden oak. 
 They are the best without a question. 
 They are scientific, and we give you 
 more real value for the money you pay, 
 than can be obtained elsewhere. An 
 inspection of the Leonard will thorough- 
 ly convince on this point. — Callahan ^ 
 Douglas, Binghamton, iV. F. 
 
 The Stone White refrigerators, "The 
 chest with the chill in it." Ever sit on 
 stone steps in the winter? Cold, aren't 
 they? Ever sit on them in the sum- 
 mer? Pretty comfortably cool then, 
 are they not? That is the nature of 
 stone, it contains cold indefinitely. Con- 
 sequently economy, cold-retaining, inde- 
 structible, solidity, beautiful in appear- 
 ance and cleanliness, durability, service 
 and convenience. The cases of these re- 
 frigerators are made of selected hard 
 wood, beautifully finished and mounted 
 with substantial, handsome hardware, 
 nickel plated. — F. Ozanne, Memphis. 
 
 Profits are not without honor. What 
 say j'ou to a profitable purchase of a 
 "Wisconsin Peerless" refrigerator? A 
 high grade box for economy and dur- 
 ability — a winner. The ice box season 
 is still on and we are quoting prices that 
 will surely result in lively sales. — C, E, 
 Tyler, Rome, y. Y. 
 
 Important features necessary to a per- 
 fect refrigerator — Cleanliness, free cir- 
 culation, economy in the use of ice, con- 
 densation and dry air, low average 
 temperature, freedom from condensa- 
 tion on inner walls, and long life. Our 
 refrigerators can carry one hundred 
 pounds of ice longer and can show a 
 lower degree of temperature in the 
 shortest time. — Standard House Fur- 
 nishing Co., Tacoma, Wash. 
 
 For 15 years we have been telling you 
 how good these refrigerators are, and 
 the reasons why, from the standpoint of 
 economy — and the satisfaction they give, 
 that you should buy them. They are 
 
 * » • 
 
 the best and most scientifically con- 
 structed Refrigerators on the market. 
 — Callahan <§* Douglas, Binghamton. 
 
 "Leader" refrigerators are made on 
 the right principle. Well insulated. Xo 
 heavy packing to settle. Xo swearing. 
 X^o odor. Xot the kind you have to 
 clean every day to keep sweet. Do not 
 buy before seeing our line. Made in 
 zinc and white metal. We buy in large 
 quantities and land them at less than 
 car rates. W^e give you the benefit — 
 Reed 4" Wyman, San Diego, Cal. 
 EFRIGERATORS 
 
50 
 
 COAL ADVERTISING 
 
 i I 
 
 Old, overworked refrigerator has seen 
 its best dajs. Come to us and get one 
 that will keep things cool, fresh and 
 wholesome.— C. C. Fuller Co., Hartford 
 
 The difference between our refrigera- 
 tors and the other kinds is, they keep 
 things colder with less ice.— The Stam- 
 haugh-Thompaon Co., Youngatown, O, 
 
 Whew! but it's cold inside of one of 
 Gross's white enamel refrigerators. The 
 dry air syphon and a dozen other feat- 
 ures make this the best of all ice boxes. 
 I>rop in and we'll show you how it 
 works.— PA. Oro88 Hdw. Co., Milwau- 
 kee, Wis. 
 
 The following letter was received to- 
 day from one of Mr. Deist's custom- 
 ers. The epistle speaks for itself: 
 My Dear Mr. Deist: 
 
 I received one of your sixteen doDar 
 ice boxes yesterday and must say t is 
 the finest box I have ever used. I al- 
 ways kept my butter and provisions in 
 the well, but, thank goodness, I will not 
 be obliged to do so anv longer. My cat 
 accidentally got into the box the other 
 evenmg and the next morning it was 
 frozen to death. I think your ice box 
 IS lovely The only thing that I am 
 afraid of is that my husband may get 
 into the box some night, and if he meets 
 the same fate as my cat it will kill me. 
 Please let me know if you have any ice 
 boxes that don't get so cold. I have a 
 friend that wants to buy one, and she Is 
 so chilly I want her to get a warmer 
 box. I will send in the balance of the 
 money in a few days. 
 With best wishes, I am, 
 
 Yours trulr, 
 
 ^^ ^ MRS.* SLACK. 
 
 ^-CAo*. O. Deist, Ottawa, III, 
 
 A good refrigerator is one that con- 
 sumes little ice, is nicelv finished and 
 scientifically constructed— that's the 
 kind we sell.— rorA Furniture Co,, York, 
 
 A cheap refrigerator wiU consume ice 
 enough in a little while to cost you over 
 and over agaJh the first price of a good 
 one. A good refrigerator is an economy. 
 We can save you money in both ways.— 
 Frederick Loeser ^ Co., Brooklyn, N, Y. 
 
 Year after year the White Mountain 
 refrigerator, "the chest with the chill in 
 It," increases in popularity, because suc- 
 ceeding 3;ears prove that the merits we 
 have claimed for it are founded on fact 
 We have said it was thoroughly clean- 
 able, it was sanitary, that the system of 
 refrigeration was effective because it 
 was scientific, that it was an ice-saver, 
 
 HARDWARE— RE 
 
 that it was substantially built. Thou- 
 sands of users right here in town are 
 using the White Mountain and thank- 
 ful for it— Mellen 4- Uewes, Hartford. 
 
 We show the Mackinaw filled with 
 
 onions, milk, butter, pie, bread, etc.. and 
 
 a ten cent piece of ice. The onion, the 
 
 most contaminating influence known 
 
 (you cannot peel one without crying), 
 
 does not make any impression upon the 
 
 milk or other food, because the cold dry 
 
 air circulation in the Mackinaw carries 
 
 all odors out of the food chamber. Come 
 
 in and test it. We expose the entire 
 
 construction to view.-^. D. Matthews' 
 
 Sons, Brooklyn, N. Y 
 
 Cold as ice! Clean as snow! Ice 
 land refrigerators.— .Varion Furniture 
 Furniture Co., Marion, Ind. 
 
 "Signs of the time." Refrigerators 
 are occupying the center of the stage. 
 The weather man seems to be with us 
 this year on the refrigerators.-J/anon 
 Furniture Co., Marion, Ind. 
 
 Compact, sanitary and easy ice savers. 
 —I he T. Eaton Co., Toronto, Can. 
 
 Timely furniture. Suddenly the day 
 may dawn (may be a succession of 
 days) when you simply can't get on 
 without a good refrigerator. Let's put 
 one in now, and save you regrets.-rA«» 
 Chamberlain Furniture 4; Mantle Co 
 ^ew Haven, Conn, *' 
 
 M^l^^P* P'^k«""g's. Last year we 
 sold 1,500 refrigerators and more than 
 half of them were disposed of before 
 June 15. This year-well, say, have 
 you noticed any particular good refriir- 
 erator weather hereabouts so far this 
 season? That is, a day hot enough to 
 make anybody want to buy one. The 
 story IS this— we bought 2,000 refriir- 
 erators and ice boxes for this season, 
 ajid they're piled in our warehouse, 
 ihey are summer goods and must be 
 sold quick-prices cut to ahnost cost 
 ^Pickering, Pittsburg, Pa, 
 
 The best means of obtaining perfect 
 food preservation is through dry cold 
 air circulation inside the provision com- 
 partments. The most effective, nearest 
 perfect insulation to compel dry air is 
 a filling of granulated cork. The North 
 fetar is the only box so equipped. The 
 ice used cools the air and the cork fill- 
 ing keeps it dry.-^6raAam 4; Straus, 
 Brooklyn. N. Y. ^ * 
 
 Ask the ice man afcut the number of 
 Lapland Refrigerators along his route. 
 Lot of em and all giving satisfaction. 
 \Vorth the money.-/, c. McManus * 
 Sons, Hartford, Conn. 
 FRIGERATORS 
 
 COAL ADVERTISING 
 
 51 
 
 A cool veranda on a hot day is indeed 
 a luxury, and the person who can retire 
 to one, and there enjoy a book or do 
 some fascinating fancy work is fortu- 
 nate. You'll find that any veranda can 
 be made comfortable if the boiling rays 
 of the sun can be excluded. A split 
 bamboo screen will do it and at the same 
 time admit any stirring breeze. These 
 screens come in long rolls; you can see 
 them in our window. — H. M. Bullard, 
 Co., New Haven, Conn. 
 
 Window and door screens. It is only 
 a short time until the flies will be here 
 again. The sooner you get ready for 
 them the fewer you will have. We have 
 just received our spring shipment of 
 window and door screens. They are 
 ready for your inspection. The prices 
 are low enough to please anybody. We 
 also have a fine display of lawn mowers 
 at our store. See them and get prices. 
 — Hardware Store, Zanesville, Ohio. 
 
 Here's one kind of window screen that 
 keeps out the flies that are out, lets out 
 those that are in. They are the "Fly 
 Exit " screcHs. Then we have for sale 
 a large variety of other window screens 
 and screen doors, that are well made, 
 efficient and fairly priced. And this is 
 the time to be thinking of these helps to 
 a comfortable Smnmer. — Wanamaker, 
 New York. 
 
 Almost every day sees a group of new 
 arrivals among the dainty Summer 
 dresses — Loeser's has never been more 
 supremely helpful along this line than 
 this season. — Frederick Loeser ^ Co., 
 Brooklyn, N. Y. 
 
 This season we have used every possi- 
 ble means to buy the best and latest and 
 in large lots in order to have a large 
 variety of the different garments to show, 
 and to be able to offer them at a very 
 low price.- Every article has that per- 
 fection to it that has built up our trade 
 in the ladies* and misses* department to 
 such an extent that our store has got 
 to be classed as a store of fashion. — 
 Oately 4- Donovan Co., Bay City, Mich. 
 
 If you need a suit or coat for every 
 day wear, or if you are planning to be 
 a conspicuous figure in the great style 
 show at Washington Park on Derby 
 Day, you cannot afford to miss this great 
 June clearing sale, for we have made 
 the most pronounced and radical price 
 reductions in all grades of women's 
 clothing.— Car«on, Pirie, Scott ^ Co,, 
 Chicago, III. 
 
 Be Comfortable— Use Porch Screens. 
 —Nothing makes a house look finer in 
 Summer than handsome porch screens — 
 try Vudor, if you want the best— or 
 
 HARDWARE—: 
 
 bamboo, if the old style is good enough 
 for you. Either costs little enough 
 when you think of the comfort and gen- 
 eral effect. They break the rays of the 
 sun and yet let in all the breeze. A 
 sensible man has them all around his 
 porch. — Abraham 4- Straus, Brooklyn. 
 
 Things that Promote Comfort.— Sum- 
 mer household goods such as screens, re- 
 frigerators, ice cream freezers, gas 
 stoves, water filters, etc., etc. If you 
 wish to promote your comfort in warm 
 weather you must have such things — 
 they are necessities. "The Big Store'* 
 supplies them as none other can. And 
 the necessary tools for the garden, too— 
 whether the demand is just for a few 
 implements or a complete outfit of the 
 finest sort. — Kaufman's, Pittsbmg, Pa. 
 
 The mosquitoes' cheerful chirp be- 
 comes a lullaby when the moon shines 
 high, when your bed is curtained round 
 with our Mosquito Canopy. This canopy 
 is a bed attachment with coil spring at 
 front of posts, is adapted for any and 
 all kinds of wood, iron, brass and fold- 
 ing beds. The entire canopy consists 
 of only one frame, made up of only four 
 pieces of wire, with well made and neatly 
 fitting net— ^. D. Matthews' Sons, 
 Brooklyn, N. Y. 
 
 Don't delay another day before plac- 
 ing your order for screen doors and 
 windows. The flies are coming and will 
 soon take possession of your home unless 
 you have the doors and windows pro- 
 tected. We have a tremendous line of 
 screens and can fit any size door or 
 window.— C. W. Hawkes, Binghamton. 
 
 An effective screen, allowing free cir- 
 culation of air, easy of operation. Great 
 durability, made from linden wood, 
 fibres securely woven with the best of 
 scrim twine, fitted with metal pulleys, 
 and a heavy maitrie cord for raising. 
 Made in a variety of colors and are 
 weather proof. Screens a porch from 
 the outside, without interfering with 
 the view of those within.—^. J. Collins 
 4: Co., South Norwich, Conn. 
 
 Carefully made walnut stained frame 
 and fitted with firm close mesh wire 
 cloth. Adjustable screens, with frame 
 made to telescope so that almost any 
 window can be fitted. It is not neces- 
 sary to have screens made to order in 
 every case.— Abraham 4; Straus, Brook- 
 lyn, N. Y, 
 
 There isn*t a mosquito or a fly small 
 enough to crawl through the tiny m«6h 
 of these extension screens and they last 
 twice as long as the ordinary kind be- 
 cause they're more strongly made.-^ 
 Simpson-Crawford Co., New York, 
 -SCREENS 
 
52 
 
 rOAL ADVERTISING 
 
 The only perfect toaster for use on 
 gas, gasoline or oil stoves. Toasts four 
 slices of bread in two minutes from the 
 time toaster is put on the stove. The 
 toast absorbs none of the taste or flavor 
 from the flame. Browns evenly from 
 edge to edge. The slices are soft and 
 palatable and possess that rich, nut- 
 like flavor not obtainable by any other 
 toaster. No matter what kind of stove 
 you have, you can use the Vulcan 
 loaster. Every one guaranteed. Money 
 back if not satisfactory.— O'.Yei//'* 
 Hardware Store, Fargo, N. D. 
 
 The day of the coal stove and its 
 companions, the ash sifter and ash bar- 
 rel, has passed. Up-to-date housekeep- 
 . ers now use the gas range and the gas 
 water heater exclusively. No wood to 
 chop, no coal to carry, no ashes to take 
 up, to carry out, to sift, leaving a trail 
 of dirt and dust from the stove across 
 the kitchen all the way to the ash pit: 
 everything in the kitchen covered, your 
 dress covered, your hair full of it. No 
 fire to coax and coddle. Gas is a guar- 
 antee of the right kind of a fire instantly 
 for any purpose whatever.— J/o/i«r,om«ry 
 Ltffht and Water Power Co., Montgom- 
 ery, Ala, ^ 
 
 The proper use of a gas range is be- 
 ing demonstrated in the basement store. 
 V\ e are not teaching cooking, or any- 
 thing of that sort, but simplv showing 
 how the best results can be* obtained 
 torm gas. And we want to show you 
 the good points of the Wolff Cookers and 
 Ranges. The neatness, rapidity, and 
 effectiveness will be so apparent as to 
 quickly impress both the good housewife 
 and the student of economy. If you 
 are accustomed to gas range cooking 
 >;ou will be pleased with the very excep- 
 tional good features of the Wolff 
 Ranges.— ^6raAam ^ Straus, Brooklyn. 
 
 Another Carload for Tacoma. Facts 
 speak again. Friday a hurry-order was 
 dispatched for another big carload of 
 gas ranges. Shows which way the wind 
 Js blowing, doesn't it? Tacoma's turninir 
 her head, she's getting away from the 
 Old style furnace and welcoming the no 
 work, no heat, we-shovel-the-coal gas 
 range Cooking by gas will take a whole 
 lot of the heat and misery out of July 
 and August, you'll find it almost a 
 blessing the year round. You can cook 
 anything from an egg to a turkey on a 
 gas range, you can make it work fast or 
 slow, hke an engineer with his throttle 
 you turn the lever and this simple little 
 kitchen machine does the most of the 
 rest.-GTa* Co., by the Totem pole, Ta- 
 coma, Wash. 
 
 HARDWARE— STOVES 
 
 Gas cooking stoves— " Cort's " high* 
 est grade, $9 stoves reduced to $6 67 
 Just 100 of them, the kind that have 
 ovens as large as any range. Handsome 
 nickeling and neat modeling make this 
 stove particularly attractive as well as 
 efficient; but the two great features of 
 the Cort stoves are the effective cooking 
 and gas economy. There are separate 
 broiling and baking burners, three boil- 
 ing burners on the top, one extra large 
 and quick acting. Every part L re- 
 movable for cleaning, and this price is 
 exceedingly unusual. - Abraham ^ 
 Straus, Brooklyn, iV. y. 
 
 You will be surprised and pleased to 
 see how easily and economically it can 
 be operated. You can have a cool kitchen 
 until you need a hot fire. You can have 
 a hot fire immediately and a cool kitchen 
 again in a few minutes after turning 
 off the gas. You can have a quick fire, a 
 slow fire and a moderate fire— Galveston, 
 Uas Company, Galveston, Texas. 
 
 Don't fire a cannon to kill a fly. And 
 yet that is just what firing up" a coal 
 range amounts to in summer. Argue 
 It from any point you please; "tear 
 language to tatters" in the argument, 
 and when you compare cooking with a 
 range with cooking with a gas stove it 
 amounts to this: The gas stove-a 
 match— a twist of the thumb, in 30 sec- 
 onds you have the fire, as much or little 
 as you want. When you have had enough 
 heat shut it off instantly. Expense about 
 half. The coal range— rake out the 
 grate, skin your knuckles, get mad, ashes 
 flying about, dirt; put in paper, wood, 
 coal, light it; maybe it will, maybe it 
 won t catch on, smoke, too much or not 
 enough heat; heat the rooms up and wait 
 until the fire dies. Expense double.— 
 ^. D. Matthews, Brooklyn, N. Y. 
 
 Blue Flame Oil Stoves.-Cooking at 
 Its best is disagreeably hot during the 
 summer months, but you can reduce the 
 discomfort to a minimum by using a 
 Brooklyn" Blue-Flame wickless oil 
 stove. It has no wick, gives a powerful 
 blue gas flame, and is simple and safe in 
 operation. Its strongest bid for your fa- 
 vor IS the slight expense it entails while 
 giving you all the comfort and conveni- 
 ence of a gas range.-Sibley, Lindsay &; 
 Curr Co., Rochester, X. Y. 
 
 The woman who has a gas range. She 
 is the woman who has the best of it in 
 cooking, for she cooks quickly, cooks 
 coolly, cooks cleanly, cooks easily. A 
 gas range is cheap to buy, it is* cheap 
 m fuel and it is cheap in its great saving 
 of work and worry.--OoiMi«m«r*' Gas Co., 
 Reading, Pa. 
 
 COAL ADVERTISING 
 
 53 
 
 It isn't woman's work, this digging 
 into the recesses of a dirty coal or wood 
 stove, carrying in coal or wood and 
 carrying back again as much ashes — in 
 fact, it isn't anybody's work. No one 
 who is within piping distance of gas has 
 any excuse for having a coal or wood 
 stove in action during this hot weather. 
 The gas stove is clean and safe. They 
 are useful as well as ornamental. — Den- 
 ison Light Co., Denison, Tex. 
 
 Keeping Cool. — If one had nothing to 
 do but avoid the discomforts of the 
 heated season, summer would be one 
 long delight. But women must work in 
 kitchens if we are to have anything to 
 eat, and a kitchen isn't at all cool or 
 comfortable unless the cooking is done 
 on a gas range. That's the key to 
 kitchen comfort — the gas range. Gas is 
 the fuel for cooking. Coal and wood 
 make dirt and drudgery, oil is dangerous, 
 but gas is the perfect fuel. It saves the 
 housewife hundreds of steps and a world 
 of hard work. Get a gas range. — Sagi- 
 naw City Gas Co., Saginaw, Mich, 
 
 The new insurance gasoline stove is 
 as safe as a common cook stove. Acci- 
 dent is impossible. Valves may be left 
 open, no gasoline can escape, no danger 
 if operated by children or inexperienced 
 persons. — F. Mayer ^' Bro. Co., Peoria. 
 
 For a quick breakfast in the morning 
 when you're in a hurry, the Sterling Puri- 
 tan blue-flame oil stove will be found 
 invaluable. Turn on the valve and you 
 have a hot fire immediately — no delay — 
 no kindling to split — no waiting for the 
 fire to get started. The Blue Flame 
 does not heat up the house — it cooks the 
 food without cooking the cook. The 
 ideal summer cook stove. — Barber ^ 
 Ross, Washington, D. C. 
 
 Be good to your wife. Remember she 
 puts in much of her life cooking your 
 meals. Make it as easy as possible, you 
 owe her this. Buy her a Quick Meal 
 Gasoline Stove. Your meals will taste 
 better, she will keep cool, have a better 
 temper and live longer. — The Blymyer 
 Bros. Co., Mansfield, Ohio. 
 
 When you are in a hurry there is noth- 
 ing like a good gas stove. A slow-go- 
 ing stove is exasperating. The gas stove 
 gives you a full measure of cooking heat 
 in an instant. A twist of the wrist turns 
 off the gas, heat, expense and all. — Geo. 
 L. Oill, St. Thomas, Ont. 
 
 Little Helper. — Early breakfasts are 
 easily prepared — also afternoon teas — 
 without a fire — if you have a Gas Gril- 
 ler, a kettle of water can be boiled on the 
 top and underneath a chop or steak 
 grilled, a little bacon frizzled or toast 
 
 HARDWARE 
 
 made — handy things to buy and use are 
 gas grillers at our price. — Alfred Ed- 
 mondson, Morecambe, Eng. 
 
 No more danger in using a Barler oil 
 heater than a coal stove. At the cost 
 of one cent an hour it will heat a 20-foot 
 room, and for emergencies it is invalu- 
 able. For bedrooms, bathrooms, any 
 where, you may have comfort in five 
 minutes after the Barler is lighted. — 
 P. /. Kelly ^ Co., New Haven, Conn. 
 
 Cooking is a pleasure when you cook 
 with a gas stove. We have a few left, 
 and now is the time to put one in while 
 the weather is hot, and avoid the heat 
 and dirt of a coal and wood stove this 
 summer. Call at our office and let us 
 show you our line of gas stoves, or 
 'phone us, and we will call around and 
 tell you about them. — Denison Light 
 and Power Co., Denison, Tex. 
 
 Your cook will smile. A gas range 
 like the "Chicago Jewel" takes all the 
 drudgery out of kitchen work, making 
 cooking a pleasure. Have you seen the 
 new design? It is made throughout of 
 steel, and is entirely " free from frills." 
 Just a plain, substantial stove, " built 
 for business." The chances are it's ex- 
 actly what you're looking for. See it 
 in operation at our showrooms. — McDon- 
 ald ^ Wilson, Toronto, Ont. 
 
 Why overheat your house these hot 
 summer days by cooking with a swelter- 
 ing coal stove? Use the "Monarch" 
 gasoline range. It supplies sufficient 
 heat for cooking, but no waste warmth 
 to raise the temperature. It is safe, 
 easy to operate and durable. — Crane 4' 
 Lockwood, Binghamton, N. Y. 
 
 Gas ranges are being sold and con- 
 nected in great numbers, but we are 
 equal to the demand, and are able to 
 supply all comers with a first-class gas 
 range, which we install ready for use, 
 free cost to you upon payment of $13.00 
 cash or on installment plan of $2.00 
 down and $1.00 per month for twelve 
 months. The only way to have a clean, 
 up-to-date kitchen is to do your cook- 
 ing, baking, etc., on a gas range, which 
 occasions no dirt or hauling of fuel or 
 ashes. The kitchen work is done so 
 quickly and so economically that those 
 who have gas ranges would not part 
 with them and go back to the methods of 
 olden times. The hot weather has only 
 about commenced, as vou are aware the 
 months of July, August and Septem- 
 ber are the hottest in the year, so put off 
 ordering a gas range no longer, but call 
 at our sales rooms and make a selection 
 and have a comfortable summer. — Utica 
 Gas and Electric Co., Utica, N. Y, 
 —STOVES 
 
54 
 
 Hte^Tf "r^" ,^^^«k^«^t >n fifteen min- 
 «tes If there's a gas range in your 
 
 is tTd7f '*"'^ ^ "^*^^ -^ ^he'^fi- 
 
 Lnl ' » use-Without waiting or 
 
 coaxing --and no coal to lue-no 
 
 clean cool kitchen-an economical 
 
 s'tL'oTft*^'/^^ «"^ ^ -"S 
 saving of labor, fuel and time. Only a 
 
 ma ch needed^ A gas range is a LI 
 fortMiT ^''^''' ^" '^-^ ^^'- ^^^ 
 
 More economical than gas. The In- 
 surance gasoline stoves, as the name im- 
 plies are an absolute protection against 
 any danger by accident, as the gaso-' 
 i^ne IS at once shut oflF, should the 
 burner be blown out or carelessly left 
 
 W ^J'J""''^" r ''"""' ""^^ ^"^"« the 
 ^^etlls, Fargo, N. I). 
 
 Did it ever occur to you how nice 
 and pleasant it is to cook on a «ras 
 range.^ No wood or coal to bring in;^no 
 ashes to take out; no fires to build; 'a^ 
 solutely no danger, and it does not cos^ 
 any more to operate. We have just re- 
 ceived a carload of gas stoves, all sizes 
 and styles, and now is the time for vou 
 to put m your order and avoid the rush. 
 Call at our office and see them, or 'phone 
 us, and we will send our solicitor to see 
 you.^Denison Light and Power Co 
 Demson, Texas. * 
 
 The proper use of a gas range is be- 
 ing demonstrated in the basement store. 
 
 thin/n^f "Ik*.*'^"^'"^ "^'^'"^' ^-^ «"y- 
 bn^.K u^''* '^'^' ^"* ^•'"Plv showing 
 how the best results can be' obtained 
 from gas. And we want to show you 
 the good points of the Wolff Cookers 
 and ranges. The neatness, rapidity, and 
 effectiveness will be so apparent 'as to 
 
 lZ!l 'T^7'' ^^*^ *^^ ^"^^ housewife 
 and the student of economy. If vou are 
 
 accustomed to gas range' cooking vou 
 will be pleased with the verv exceptiona" 
 good features of the Wolff Ranges?- 
 Abraham ^ Straus, Brooklyn. 
 
 Supper ready in 20 minutes with a gas 
 range. No dirt, dust or smoke. Xo coal 
 
 o?,r'(^J"' ^""^ ^''* ^"^^ «^hes to carry 
 out. ^^ hen you purchase a Reh'able gas 
 range you are getting the best in the 
 market-that is why we handle them 
 Ihen, again, we make no charge for con- 
 nections-racoma Oas Light Co., Ta~ 
 coma. Wash. 
 
 Time for out of doors. The housewife 
 appreciates the pleasure of having more 
 
 seTron of'th "' ''°"' especially ^at this 
 season of the year. There's a way of 
 saving tinrie from household duties; vet 
 having them completed in comfort 
 
 HARDWARE 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 55 
 
 That's the gas range wag. By usinir * 
 gas range for cooking you avokT the dust 
 
 fuera"r(h'^"'""^ ''"^''"^^ -^- -<i 
 
 havLfh ^^' '""^^ *'™e s«ved in 
 
 having the gas range always ready. Fue] 
 IS delivered riirht in fK« "^ 
 
 it's readv d/J^ i 5 ^^^ '■'*"^e' ^'here 
 
 convenience it „ e.- j ""'*• Such a 
 n, !.„/;' * "'*"•' <"<»nes to lunch 
 or hot water is needed at night cJl 
 
 your gas range now and Jy„„,^! 
 yor^nT'-M °"'^"'' 't "-"n much to 
 
 •nd ha.^ S ': f ""'"" *" ^•""" ""«- 
 «im nave time for out of doors a Tfo 
 
 TZ ''-''"P'--ed if you tr a gl 
 range.-0„, Co., St. Paul. Minn. * 
 
 ing'T/r'howfh '''~"- ^'' y" ■'""''- 
 
 s DlannfH "" P'P'"8 '" yo" house 
 
 IS planned means much to you How 
 
 have you provided for properly placiZ 
 
 TL^t-^K"''"'' "" •^-''ing and'h^Iung? 
 The kitchen plan should show a gfs 
 range and , gas water heater, and ^Z 
 
 X"!'? "" '"""■ Should he*^" 
 cated most conveniently with referent 
 to the table and sink. The Library 2n 
 
 coS-en'orJhVoVrrre-irTutt""' 
 
 -^d^^oo- rd r Vr p 
 
 aff#>r fk^ u . sa\es rebui dinir 
 
 " g worth puttmg up right is w^rfi, 
 Fiprng for gas. Estimates f-lmilhed 1^ 
 any plumber or gas fitter.-^,. />„„, oZ 
 L>3ht Company, St. Paul. Jf,„„ 
 
 some rZ". "^' P'«'" and hand- 
 rn^e 1^ ?°" ^"'P'*'^ '■"oking range 
 gree iu^t^th''"^'"",'""""'"'"" - A"^ 
 
 EveVpart at U Vf '''"'•'' '"'" «"'*• 
 ^ part at hand from in front v^ 
 
 t^t r^"""' ^-«ned and im".rZ<|-u„^r 
 K.tchen doors do not inte/fere n ' e?' 
 
 as ^he h'\"^' "" ^"•■" ^"O a" -e 
 
 against thf ;arc ^ T' T""' 
 PlymoM, Mat """" * *»"' 
 
 No more chilly breakfasts when an oil 
 or rias healer is used In , 
 
 minutes they wi,fC::^JU„rr7si^ed 
 aXhrrfl? " •T"'"''"'- '-»""-'»'•'' 
 and ,Vs 'o • the tst' mr"! """""* 
 Sin-Ple in cons^rlc't:: C T'chlM-'ca;" 
 
 Cook with gas and save money, time 
 and pafence. N'o worries of „nv k nd 
 "■.th a gas range, for there's no wLd "^ 
 
 to Chop. A gas range is nice to hive 
 and easy to pay f„r.±Fr«„<, Qa^ Com- 
 pang, Fresno, Cal. 
 —STOVES 
 
 Garland Stoves are perfect and even 
 t)akers — durable and fuel savers ! Gar- 
 land's need no schemes to sell them ! 
 They sell on their reputation. What 
 gave them their reputation ? Their 
 merits — which have stood the test of 
 time half a century. They cost no more 
 than cheaper makes. — Harrison, Schulze 
 4- Co., Waco, Texas. 
 
 New Perfection Wick Blue Flame Oil 
 Cook-Stove saves fuel expense and les- 
 sens the work. Produces a strong work- 
 ing flame instantly. Flame always un- 
 der immediate control. Gives quick re- 
 sults without overheating the kitchen. 
 Made in three sizes. Every stove war- 
 ranted. If not at your dealer's, write 
 our nearest agency for descriptive cir- 
 cular. — Standard Oil Co., Joliet, III. 
 
 We are the home of the " Star Estate** 
 range, one of the highest class ranges 
 on the market. Carries a strong guar- 
 antee; gives perfect satisfaction. Should 
 you want a cheaper range try our 
 "Western," a fine, medium priced range. 
 Or if you must have a still cheaper one, 
 our " Leader " is without doubt the 
 best cheap range sold to-day; made in 
 three sizes, any one of which will give 
 honest service. — Standard Furniture 
 House, Spokane, Wash. 
 
 The stove that keeps you warm. The 
 Manitoba Air Tight Heater is one of the 
 best wood stoves on the market to-day — 
 certainly the best value ever offered at 
 the price. 26 gauge, cold rolled, plan- 
 ished steel bodies, heavy double seamefl 
 top and bottom, corrugated sheet steel 
 lining above fire belt, nickel urn and 
 nickel plated crew draft at bottom, 
 heavy cast legs. — Hudson Bay Co., Win- 
 nipeg, Can. 
 
 '" How you can save in fuel every year 
 $10. Have the great revolving fire-pot 
 which is made in two pieces — that is to 
 allow the air to pass into the fire be- 
 tween the two pieces instead of all com- 
 ing in at the bottom. Hot fire where 
 you want it, at the outside edge instead 
 of the middle, where you get little radia- 
 tion from it; and then the lower piece 
 revolves, just put the crank on, give it 
 a turn, and the fire-pot is as clean as a 
 whistle. No poking, no fussing, no 
 muss, no dust— it's the most durable 
 fire-pot ever placed in a stove, and will 
 save you a ton of coal every year you 
 use it. " Garlands " are the only heat- 
 ers which have revolving fire-pots. Prices 
 of " Garlands " are $40.00 to $65.00.— C. 
 A. Reinhart, Grand Forks, N. D. 
 
 Your kitchen will never be complete 
 until you have a Stamford Range. Stop 
 wasting fuel and time with an unsatis- 
 
 HARDWARE 
 
 factory range. Buy a Stamford and 
 you will have a range which possesses 
 not only beauty and strength, but em- 
 bodies, as well, the constructive skill that 
 makes for the greatest utility at least 
 fuel expense. Stamford ranges are 
 made in the oldest stove foundry in 
 America and constructed throughout of 
 the best materials obtainable and in the 
 most approved manner. There is a 
 Stamford model to suit your kitchen. 
 Made in large sizes and small; some of 
 plain and simple design — others highly 
 ornamental. Buy a Stamford and get 
 the best. — Horace R, Nash, South Nor- 
 walk, Conn. 
 
 This duplex grate will burn any kind 
 of fuel. The first cost of a Buck's 
 stove is but a small part of the original 
 cost — the stove is so long-lived that it 
 eats up may times its original price in 
 fuel. A very small saving of fuel each 
 day, means a tremendous saving during 
 the lifetime of the stove — a saving of 
 many times the original cost. This du- 
 plex grate saves fuel — for it admits 
 oxygen to the burning fuel in such quan- 
 tities that all its heat-giving power is 
 exhausted and used. And further — this 
 grate may be changed — in an instant — so 
 as to burn either wood or coal, and it 
 may be easily removed for cleaning or 
 repairs, and without disturbing the water 
 back. The fuel-saving quality of Buck's 
 stoves should alone be a sufficient reason 
 why you should own one. But there are 
 other reasons. Let us tell you of them 
 — to-day. — A. O. Rhodes ^ Son, Mobile. 
 
 St. Clair Ranges. The popular Reli- 
 ance. The St. Clair Reliance is our 
 medium-priced steel range and we are 
 showing a complete line, from the small 
 size, with a 14-inch oven, up to a range 
 with a 20-inch oven and reservoir. Fuel 
 saving, durability and attractive ap- 
 pearance make the Reliance one that will 
 fill each housekeeper's stove wants. I^et 
 us show you the Reliance and its points 
 of merit. We sell them on the easiest 
 terms and guarantee satisfaction. — The 
 Crote-Rankin Co., Spokane, Wash. 
 
 Get a new gas range for Christmas. 
 And by all means a New Process Visi- 
 ble. No chance for explosion. In light- 
 ing the oven burner on the New Process 
 Visible, it is necessary to open the oven 
 door. This insures absolute safetv, as 
 no gas can accumulate in the oven before 
 lighting. After the burner is lighted 
 and the door closed, the burner can be 
 plainly seen in operation through the 
 mica opening and easily regulated with- 
 out the necessity of opening the door 
 and allowing the heat to be wasted. — A, 
 F. Wheeler, Lexington, Kg. 
 —STOVES 
 
 i 
 
56 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 57 
 
 FHRASES 
 
 A bargain hRTvest—Badq€r*s, Balti- 
 more, Md. 
 
 Another bargain hudget— Adams Dry 
 Goods Co., yew York. 
 
 Big dump sale.-5. Heyman\ Nevy 
 Qrk, iV . J, 
 
 Saving opportunities extraordinary.— 
 A, M. Rothchild 4: Co., Chicago, III. 
 
 ^r^T^'l.^'*!^' *^** ^^^y «" competition— 
 McMhirr's Emporium, Fall River. 
 
 The bargain sparks fly thick and fast 
 —Austin Brothers, West field, Mass. 
 •The selling of midsummer merchan- 
 dise IS quickening the already rapid 
 strides of this busy store.-/on.. Dry 
 Ooods Co., Kansas City, Mo 
 
 bZCn. T'-''' ^"'^^'^~ ^^-^ 
 
 i^.l" rtf. ^"^"^^-^^«-* ^- O. Co., 
 
 Huge values.-L. S. Phut &- Co 
 Newark, .Y. /. "* ^'* 
 
 Mountains of bargains.-TAe Globe, 
 i>t. Louis, Mo. 
 
 rnmatchable bargains.— T^Je Hub 
 Kansas City, Mo. 
 
 Cozy items.-^. D. Mattheics' Sons, 
 Brooklyn, ]S\ Y. 
 
 More Monday messages.-(7oorf/W- 
 low's, Minneapolis, Minn. 
 
 Business boomers.-TA, :Metropolitan 
 I^ry Goods Co., Saginaw, Mich. 
 
 An excellent barometer of the econ- 
 omic conditions prevalent in the com- 
 munity is the dress goods department of 
 this establishment. - M. Kelveu's, 
 i onngstotcn, Ohio. ^ * 
 
 Happy Chance for frugal folks— 
 Campbell's, Pittsburg, Pa. 
 
 The mightiest sale of a decade.-T/ie 
 Fair, Baker City, Ore. 
 
 A conventicle of convention bargains. 
 —W. R. Bennett Co., Omaha, Xeb 
 
 A blending of elegance and economy. 
 —fhe Broadway Dry Goods Co., Los 
 Angeles, Cal. ' * 
 
 The store will be bristling with bar- 
 gams.— The Gamble Desmond Co., New 
 Haven, Conn. 
 
 A bevy of bargains.— Groo(//«//oir>, 
 Minneapolis, Minn. * 
 
 Sizzling hot bargains.^Co;i»V, Salt 
 Lake City, Utah. 
 
 PHRASES 
 
 It is practical economy to buy at 
 Sounders', Victoria, B. C. ' ' 
 
 Odd pickings from the countless bar- 
 gains.-fr. B. Penn, Bowerston, O 
 
 D^ n\ ^l^'^'^^y hot shoXs.-Royce 
 Dry Goods Co., Kansas City, Mo. 
 
 Hal^'7 ^*T. ^ r^^*^""^ argument for 
 Hale s.--Ha/6X Los Angeles, Cal. 
 
 -^r? M'*^'' '^" ^^ ^'"^^'"^ here. 
 -The People's Store, Taylorville, III. 
 
 A veritable harvest of bargains.-^ 
 Household Credit and AuctiL Co 
 Pittsburg, Pa. ' 
 
 More stalwart evidence of the dollar's 
 buying power.-TA. Boston Store, Mil 
 waukee. Wis. ' 
 
 The Power of Your Money Xever 
 
 oergs, Washtngton, D. C, 
 
 Quantities are enormously reduced, 
 but values are as great as ever.-^The 
 Robert Simpson Co., Toronto, Ont. 
 
 Ransacking sale.-JnipenVi/ Dent 
 Store, Altoona, Pa. ' 
 
 A bulletin of store doings— A'aM/- 
 man's, Pittsburg, Pa. ^ 
 
 Astounding bargains in every section 
 -Bergner's, Peoria, III, ' 
 
 Sale interest is at fever heat here.- 
 Goldenberg's, Washington, D. C. 
 
 Another aggregation of choice bar- 
 gains.-/, y, Aaam 8, Co., Buffalo. - 
 
 The Paramount under price sale.- 
 Stickley-Brandt Co., Binghamton, N. Y. 
 
 The most unmerciful slaughter sale- 
 Oarbode, Eibaud ^ Co., Galeston Ter 
 
 Thirty flashes from Boston's bargain 
 center.-//o«^;i,o„ ^ Dutton, Bof^n 
 
 fads ^it"/7. /""^haling of forceful 
 
 lyl Xy '" '^ ^^-^ ^'•««*- 
 
 Fresh ammunition from the many sales 
 
 Our message points the wav to econ- 
 
 T/rJ^Ta 'f^'^^^-'-Cobb: Bates \ 
 lerxa, Taunton, Mass. 
 
 An assemblage of amazing after-in- 
 yentory economizing opportunities.^ 
 Siegel Cooper Co., Chicago, III 
 
 phl:i:Z ^^^^'^-^- 'P^^rs, Mem. 
 
 Plumpest values. — Schipper |- Block, 
 Peoria, III. 
 
 Peerless offerings. — The Leader, Min- 
 neapolis, Minn. 
 
 A keep-busy sale.— IT. C. Loftui |- 
 Co., New York, 
 
 An aggressively conducted price re- 
 duction sale. — Kaufman's, Pittsburg. 
 
 Never such a focus of opportunities. 
 ^W, V. Snyder ^ Co., Newark, N. J. 
 
 Echoes from the February sale.— 
 Broadway Department Store, Los An- 
 geles, Cal. 
 
 Bargains that require no talk to 
 recommend them. — The Furst Co., Jer- 
 sey City, N. J. 
 
 Our stock bristles with variety. — A, 
 D. Baughman, Charlotte, Mich. 
 
 When you trade here rou get what 
 you believe you are getting. — Frederick 
 Buscombe S( Co., Vancouver, B. C, 
 
 ^It pays to trade at Day's, Peoria, III. 
 
 Bargains with a great big B. — Boone's, 
 Fall River, Mass. 
 
 Third week of Donnelly's clear-away 
 sale that has set the town a-talking. — 
 Donnelly's, Trenton, N. J. 
 
 Bargains scattered broadcast. — Berg- 
 ner's, Peoria, III. 
 
 Trade-inspiring chances. — Boston 
 Store, Milwaukee, Wis. 
 
 Topsy turvy sale. — B'way Department 
 Store, Los Angeles, Cat. 
 
 An aggregation of values. — Columbus 
 D. G. Co., Columbus, O. 
 
 Ridiculous November values. — Stone, 
 Fisher i^* Lane, Tacoma, Wash. 
 
 Fascinations for fertile Friday. — A. 
 D. Matthews' Sons, Brooklyn, N. Y. 
 
 A good, big departmentful of sturdy 
 values. — Chas. IT. Baer, York, Pa. 
 
 This quit business sale is the cynosure 
 of all eyes. — Fisher, Topeka, Kan. 
 
 Here's a chapter of true economy. — 
 Hudson's Bay Stores, Vancouver, B. C. 
 
 A sale that will prove an irresistible 
 trade magnet. — Hunter's, Memphis. 
 
 Some rattling good remnant values. — 
 8. Kahn, Sons ^ Co., Washington, D. C. 
 
 November sales rich in economy op- 
 portunities. — Whitehouse, D. G. Co., 
 Spokane, Wash. 
 
 Farlinger's for quality.— .4. W. Far- 
 linger, Atlanta, Ga. 
 
 If it comes from Gately's it's good. — 
 Oately's, Bloomington, III. 
 
 Jaunty, picturesque creations. — Man- 
 del Bros., Chicago, III. 
 
 Something doing at Small's. — Small, 
 the Big Shoeman, Troy, N. Y. 
 
 There can only be one best store.— 
 Perlmutter's, Jersey City, N. J. 
 
 Where your money buys most. — Happ 
 ^ Marks, South Bend, Ind. 
 
 Undoubtedly the house to trade at. — 
 Barnard, Sumner ^ Putnam Co., Wor- 
 cester, Mass. 
 
 All trolley car lines give transfers to 
 Springfield Ave. — S. Heyman's, New- 
 ark, N. J. 
 
 We do not try to sell you something 
 else. — B. S. Cooban ^ Co., druggists, 
 Chicago, III. 
 
 What we advertise we sell; what we 
 sell advertises us. — The Bee Hive, Char- 
 lotte, N. C. 
 
 If you bought it at the Unique, it's 
 right up to date. — The Unique Cloak 
 and Suit House, Los Angeles, Cal. 
 
 " Always the best of everything for 
 the least money." That's our store 
 motto. — and lived up to. — S. Kann, Sons 
 ^ Co., Washington, D. C. 
 
 " I undersell." — J. W. Jennings, Wash- 
 ington, D. C. 
 
 "Sellers of good clothes. — Sisson ^ 
 Sewell, Milwaukee, Wis. 
 
 "Sommers sells it for less." — D. Som- 
 mers ^ Co., Indianapolis, Ind. 
 
 "If they're Rich's shoes they're prop- 
 er." — B. Rich's Sons, Washington, D. C, 
 
 "If you want the best get it at 
 Jacobs's." — Jacobs's Pharmacy, Mont- 
 gomery, Ala. 
 
 " Always ahead of the line — right up 
 to this evening." — Grove Department 
 Store, Morris, Minn. 
 
 An epidemic of enthusiasm. — Boston 
 Store, Milwaukee, Wis. 
 
 This store's policy is to satisfy. — The 
 Palace Clothing Co., Kansas City, Mo. 
 
 You need not buy because you look, or 
 keep because you buy. — A. J, Kelley 
 Company, New York. 
 
 Customers receive the same treatment 
 from our hands that we demand of the 
 makers. — Daniel Bros., Atlanta, Ga. 
 
 Please give the delivery department a 
 chance — this is hot weather to hurry 
 horses. — A. D. Matthews' Sons, Brook- 
 lyn, N. Y. 
 
 We clothe the feet complete. — Dals- 
 heimer, Baltimore, Md. 
 
 " Not on display but on sale." — Jona9 
 ^ Geldner, San Bernardino, Cal. 
 
 Counter-crowding values. — The Gold' 
 enberg Store, Washington, D, C, 
 
 PHRASES 
 
in II 
 
 58 
 
 
 m 
 
 Lookers become burers af m., « 
 -e^l'"!!."*' ""^'1 (''•'"'* *»"t aU our 
 
 ^s.T^^ °^ satisfaction leads to our 
 
 r.olT'"'^ .■"" '""^ *•*'* ^a«»fl« some, 
 nothing but giving satisfaction saOsto 
 
 Jstltff^T"!'-^' «~'^°' --i best 
 
 imnaTo'ir^-^'^''' ""' -"»«'"'- or 
 
 It is our ability to purchasp fh.* 
 
 niakes good purchasing hfrel !! ^'^^^ 
 
 J^Z "'''" °"' '^^'^ ^« « misfortune. 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 59 
 
 irar^h,r*K ""? "^* ^"^^ ^"°^s a bar- 
 gain, but he gets it here. 
 
 our:efcrfaX'"Z!i'-'''->^'= 
 coS:t^orstr-!i^i^"-'>''yto 
 
 cfTwi - "^"^ ""' -' «•<= buyer, 
 We are glad to be told.— _ 
 . ^ SeUcted If. r. store: 
 
 h.t. • ^. ',*"'' J"^' »0 show how the 
 
 (?«.r„Jr^^.r '' ^'''' ''^' *^^ best.''- 
 
 resufts'^^'^r/)^'^'"^ ^"'"^^ ^«er 
 
 If It comes from D. Sommers & Co 
 
 it will wear'* n q^ "'"^r.-, oc t^o. 
 
 wcdr. — -/>. Sommers &- Co In. 
 dianapolis, Ind. ^ ' ''" 
 
 "Distinction in drpcc »» ^ 
 "Distinction in dress"-£rf" ,, T'" 
 
 yo7want'l/7 ^""'"'' *" bave what 
 
 c-orrcorro^.r/ct"-"''"'--^''''' 
 
 Every item cut to the quick -iT^^r'* 
 ^i^nneapolis, Minn. ' 
 
 Extraordinary little asking » - 
 ^tore, Milwaukee, wZ. ^'^'"^-^«'^^» 
 
 *^.Wr"7rr'''^^"'"' cleIights.-B.r„- 
 nvimerg, Kansas City, Mo. 
 
 Kit ^?*, ^^ incomparable values — 
 ^tump ^ Xy/ord, Washington, DC 
 
 Many bargains to be plucked -TA- 
 Broadway Dent <?#.,«- r i""^**^^.— /A^ 
 «^«y uept. store, Los Angeles, 
 
 ions *''';7'"« ^^^^'"bly of feminine fash- 
 ions.~Solomon ^ Reuben, Pittsburg. 
 
 us^r f^'°P«""'n bargain list offers un- 
 
 Hum rr^ P««'^'bilities.-7'Ae Empo^ 
 f^um, Spokane, Wash. ^'npo- 
 
 oJ^^T ''''*"^^« ^bich vou reallv 
 OnVa^XL' ''-' ^'^-'^'-^^^^ 
 
 Cold weather needfuls nrir-M „„ . 
 economy basis n r!- P""^™ on an 
 ' oasis— r*« Fair, iluncie, Ind. 
 
 evfrTZ/"'*T^""' « '"^aO". ^--ep, 
 knows no^fel"' T""- ^'''"* " '"'"ado 
 h«n.Z ""nd^^ilf r,;''at'":7;-"* "" 
 ^WA«r ^ Xaiw, Tacoma, Wash 
 
 on7h^'^/''"^"'"^ «"«"^'^rs 'can save 
 on^these items.-r*, Qoia Mine, lotZ 
 
 PUuZ%^ p^^''^^^^-'ors.^amp'beir,, 
 
 t± ^f of mighty values.-P.r/mu<. 
 t«r9, Jersey City, N. /. 
 
 m^7e7^r^ ™«rk-downs.-c?oW j/;«, 
 isiores, Columbus, Ohio. 
 
 A veritable feast of bargains ^ ir 
 Hothschild, Chicago, jj^^^'^^'""'-^' M. 
 
 A busy whirl of bari?ain<i ri. •>! . 
 Warehouse, Scrantol Pa ^^^^ ^'^^' 
 
 Another banner bargain budiret 
 ^rf«m* Z). o. Co., New Yo^k ^"'^^*— 
 
 fide^^lff "''^^ ^"«P« *b«t «re bona. 
 
 iivery item a bargain Everv h«. • 
 .^.gen^ine.-.. .V. /„,, J:-> ,^::«- 
 
 Opportunities for econnm.- «« ' 
 Dlenfif..! r. econom\ never so 
 
 AlLta^O^'"- ^- ^'»^"'*"-y * Co.. 
 
 We do always as we adver»ic> n 
 
 methods are strictw k • ^""^ 
 
 ii', ji J . strictly busmess.— ff. r» 
 Wendland 4- Co., i,„, c.7y, Mich 
 
 •U r ght always-money back if not so- 
 Nev,u, Bro,. Co., Trenton. X. J 
 
 WaZ^^oTl ^;--'^-^<'*' * CO.. 
 
 PHRASES 
 
 ta«s -J^rJl -'T',^ -nerchandise advan- 
 
 The most and best for your money. — 
 Whitehouse Dry Goods Co,, Spokane. 
 
 The climax-capping of modern-day 
 buying is depicted in this sale. — S. Kann 
 Sons ^ Co., Baltimore, Md. 
 
 Travelers' helps. — All the handy things 
 you need to make your trip a pleasure. 
 •^Wanamaker's, Philadelphia. 
 
 The red hot bargain coals will be 
 grabbed from the seething mass with 
 gold and silver tongs. — Barker's, Los 
 Angeles, Cat. 
 
 Every pocketbook will welcome this 
 news! — Heavenrich Bros, ^ Co., Saginaw. 
 
 Here you find what you want in such 
 variety as assures perfect conformity to 
 your individual taste. — Rosenbaun Co., 
 Pittsburg, Pa. 
 
 Comforting news for these warm days. 
 As the thermometer goes up our prices 
 come down. — Goldberg Bros, Detroit. 
 
 A dollar or two will do. — Spear ^ Co., 
 Pittsburg, Pa, 
 
 Get it at Evans's. — Evam, Druggist, 
 Philadelphia, Pa. 
 
 If you get it at Aaron's, you get it 
 good. — W. S. Aaron, Altoona, Pa. 
 
 Tempting values. — The Fair, Muncie, 
 
 Some hot bargains — Goldstein's, 
 Youngstown, O. 
 
 Hot weather necessities. — Gray ^ Dud- 
 ley Hardware Co., Nashville, Tenn. 
 
 Banner bargain sale. — T, G, Webber, 
 Salt Lake City, Utah. 
 
 Brisk looking for bargains. — HochS' 
 child, Kohn ^ Co., Baltimore, Md. 
 
 A few pointers bargainward. — Crosby 
 Bros., Topeka, Kan. 
 
 A slaughter of the innocents. — The 
 Fashion, Bangor, Me. 
 
 A feast of bargains. — Griffins, Al- 
 toona, 
 
 A big barricade of bargains. — A. D. 
 Matthew's Sons, Brooklyn, N. Y. 
 
 Stylish nobby Summer clothing popu- 
 larly priced. — Hamburger's, Los Angeles. 
 
 A sterling sensational sale of new 
 seasonable suits, in which quality and 
 durability predominate. — The Surprise 
 Store, Pittsburg, Pa. 
 
 We do what we advertise to do. — 
 George H. Alf, Burlington, la. 
 
 We always have what we advertise. — 
 The W. J, Woods Co., Worcester, Mass. 
 
 When Anderson says so it means some- 
 thing.— fT. A. Anderson ^ Co., Gales- 
 hurg, III. 
 
 Now*s the time to make by spending. 
 —Wolf Greiikeim ^ Son, Bloomington. 
 
 Sundry news-notes that you will doubt- 
 less find interesting, for a busy day's 
 selling. — The Wanamaker Store, New 
 York. 
 
 A dozen seed thoughts. — Campbell's, 
 Pittsburg, Pa. 
 
 Watch, wait, wonder. A new ad. very 
 soon. — /. R. Bradley Co., Reno, Nev. 
 
 Ribbon splurge. 
 
 Good ribbon news. 
 
 Great waist carnival. 
 
 Trade winning values. 
 
 Another rousing sale. 
 
 Final skirt reductions. 
 
 Toilet articles in uproar. 
 
 A grand hoisery bargain. 
 
 Phenomenal suit offerings. 
 
 Grand values in millinery. 
 
 Gloves at give-away prices. 
 
 Spring's finest coats reduced. 
 
 Notice our many " specials." 
 
 More odd lines in wall paper. 
 
 Visions of summer loveliness. 
 
 Marvelous underwear bargains. 
 
 Come early for these curtains. 
 
 Prices in wool take a tumble. 
 
 Rare values in skirts and coats. 
 
 Never such values in furniture. 
 
 An opportune sale in Cluny lace. 
 
 Savings on household necessities. 
 
 Unusual values in the linen room. 
 
 Rich cut glass for June weddings. 
 
 Dress goods and silks slaughtered. 
 
 Delightful glove bargains Tuesday. 
 
 Profits shaved to the quick in staples* 
 
 Prices talk here Monday and Tuesday. 
 
 Pretty undermuslins at special prices. 
 
 Fashion leaders for women's wearables. 
 
 Note these exceptional furniture values. 
 
 Great sale of women's and girls' ap- 
 parel. 
 
 Come and see these exquisite white 
 goods. 
 
 Fruitful, fleeting Friday only bargains. 
 
 Bargain snaps in the juvenile section. 
 
 The house furnishing sale you've waited 
 for. 
 
 Here's a whirlwind value in bleached 
 cotton. 
 
 An early morning rally to the hoot 
 section. 
 
 Unmatchable apparel values for every- 
 body. 
 
 Magnificent array of special silk bar- 
 gains. 
 
 Sacrifice sale of carpets, rugs and lino- 
 leums. 
 
 The finest bargain of the season in 
 white waists. 
 
 Children's dresses in handsome style 
 variety. 
 
 Ribbons will take wings to themselves 
 to-day. 
 
 Extra special bargains in men's fur 
 felt fedoras. 
 
 PHRASES 
 
60 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 61 
 
 II 
 
 
 I 
 
 These prices actually shout their 
 economy. 
 
 Sweeping reductions on all ladies' 
 outer garments. 
 
 The garment department should be 
 visited this week. 
 
 Prices are down, way down, on these 
 dress goods. 
 
 All at prices really less than the ma- 
 terial would cost you. 
 
 Continuing to-morrow, the greatest 
 coat sale of the year. 
 
 Fresh lines of wanted merchandise 
 strongly featured. 
 
 Bargain interests center here Satur- 
 day, shoppers well know. 
 
 Extra values throughout the house dur- 
 ing May white sale. 
 
 Embroidered shirt waists will be "all 
 the go," this season. 
 
 Refrigerators. Housefurnishings in a 
 notable underprice sale. 
 
 A silk bargain that will make things 
 lively at the silk counter. 
 
 These underselling values should tempt 
 you to buy your apparel here. 
 
 Monday specials of great interest to 
 those not adverse to splendid saving. 
 
 To-morrow, a May-day carnival of ir- 
 resistible values in'all'departments. 
 
 Profitable because the bargains offered 
 «re greater than ever offered before. 
 
 Why not make this stationerv offer for 
 to-day spell O-p-p-o-r-t-u-n-i-t-y for 
 you .5 "^ 
 
 Head and shoulders above anything of 
 its kind is our Friday special hour sale. 
 
 Warm weather bargains: Cool, com- 
 fortable dressing sacques, also at parts 
 ■of prices. 
 
 A suit to suit. 
 Hoisery inducements. 
 Clothing prices cut deep. 
 Splendid summer specials. 
 Notions and drug sundries. 
 Unexcelled clothing for men. 
 Boys' oxfords at lower prices. 
 Our greatest July ribbon sale. 
 Noteworthy bargain offerings. 
 Other superior summer values. 
 Final clean-sweep of millinery. 
 Big savings for prompt buyers. 
 Shoe savings of unusual interest. 
 A price magnet in men's clothing. 
 All milliners flowers at half price. 
 Summer shirtwaists to race away. 
 A price upheaval in women's suits. 
 Friday bargains for thrifty housewives. 
 Not cheap clothing, but good clothing 
 ■cheap. ° 
 
 A list of underpriced silk specials for 
 Saturday's selling. 
 
 The best values and handsomest styles 
 vre have ever offered. 
 
 PHRASES 
 
 Phenomenal value-giving marks this, 
 the sale of all underwear sales. 
 
 Women's tasteful, refined summer gar- 
 ments of surpassing merit. 
 
 Tremendous reduction on a mammoth 
 assortment of women's natty hats. 
 
 Money-saving values. 
 
 Last day of hurry out prices. 
 
 A price surprise among the purses. 
 
 Small oriental rugs at little prices. 
 
 Beautiful assortment of neckwear. 
 
 Very attractive values in men's furs. 
 
 Unusually low prices on atheletic 
 goods. 
 
 Unusual opportunities in parlor pieces, 
 in the cloak department points of 
 merit. 
 
 The most phenomenal values ever 
 given. 
 
 A large assortment of fancy handker- 
 chiefs. 
 
 A list of good gift suggestions in 
 furniture. 
 
 Prices the lowest, qualities beyond 
 question. 
 
 The particular boot for parUcular 
 women. 
 
 Quality costs us more, but it holds our 
 trade. 
 
 Greater reductions than were ever be- 
 fore offered. 
 
 Women's underwear at remarkable re- 
 ductions. 
 
 Special values that will realize your 
 highest expectations. 
 
 Surprising values. 
 
 Incomparable prices. 
 
 Vigorous price-cutting. 
 
 Many robust bargains here. 
 
 Extraordinary values in coats. 
 
 Economies in the clothing corner. 
 
 Price magnets from the millinery. 
 
 Absolutely without equal anywhere. 
 
 Fancy goods to be almost given away. 
 
 Perfect goods— greatly reduced prices. 
 
 Sayings for you in gloves and hosiery. 
 
 Price attractions among the fancy 
 goods. ' 
 
 The best possible article— the lowest 
 possible price. 
 
 The best chance of the year to save 
 money on footwear. 
 
 Babywear offerings— absolutely with- 
 out equal anywhere. 
 
 Strong enough to attract a liberal 
 eight o'clock response to this announce- 
 ment—pay you to be here. 
 
 Reductions that are truly remarkable 
 for extremeness. 
 
 This sale of undermuslins brings econ- 
 omy to thousands. 
 
 Extraordinary price cutting to reduce 
 stock at once. 
 
 Come to us when you want a heaping 
 money's worth. 
 
 i^ 
 
 We sweep out all stocks with the big 
 broom of small prices. 
 
 The big half-price sale of women's 
 tailored suits swings merrily on. 
 
 All merchandise must be sold in its 
 season regardless of consequences. 
 
 It's a good time to save money on 
 kitchen and other housekeeping articles 
 here. 
 
 Enormous savings effected for home 
 keepers by our advance purchases. 
 
 The most popular carpet store where 
 low prices and good quality reign su- 
 preme. 
 
 In taking inventory we have run across 
 hundreds of short lengths, and even 
 skirt and suit patterns of broken lines 
 which we desire to clean up quickly and 
 have just cut the price in two. 
 
 We've completed an inventory of our 
 stock and find ourselves possessed of a 
 large number of odd pieces which, fol- 
 lowing our semi-annual custom, we will 
 dispose of by a clearance sale during 
 January at prices some of which are be- 
 low cost, and others most liberal re- 
 ductions. The articles are all good, each 
 being perfect in quality and construction. 
 Meats of best quality. 
 Superlative values in staples. 
 A money-saving opportunity. 
 Extremely good glove values. 
 Strong price magnets in the millinery. 
 A hurry-up clearance in women's coats. 
 Tempting dollar values in the shoe 
 section. 
 
 Saturday a great day in the clothing 
 corner. 
 
 Chance to buy a beautiful, luxurious 
 fur coat. 
 
 Such wonderful bargains have never 
 before been offered elsewhere. 
 
 Shoes gain your confidence by their 
 wearing qualities and your admiration by 
 their refined style. 
 Wall paper aids spring cleaning. 
 Spring cleaning suggests wall paper. 
 House cleaning? Paper your walls. 
 Decorate your home this spring. 
 Beautiful, inexpensive wall paper. 
 Decorate your home at low cost. 
 Do your walls need repapering? 
 New raiment for your walls. 
 House cleaning? You need wall paper. 
 To clean your home thoroughly paper 
 your walls. 
 
 A clearance of fine embroideries — odd- 
 ments. 
 
 Here are helps for housecleaning and 
 moving. 
 
 Interesting values from our busy staple 
 section. 
 
 The big muslin underwear sale con- 
 tinues unabated. 
 
 Women's sample footwear at a ** step 
 lively" price. 
 
 PH 
 
 Special sale of an imported sample 
 line of fancy china. 
 
 Special attractive prices prevail 
 throughout this exhibit. 
 
 We try to serve you best and ask ycu 
 to judge our success. 
 
 Mothers shouldn't miss this good thing 
 in children's dresses. 
 
 Umbrella bargains to impel about 
 everybody to buy Friday. 
 
 Styles of surpassing excellence in 
 women's and misses' apparel. 
 
 Clipped prices and the highest grades 
 for you. 
 
 Clip this out or make a money-saving 
 memo. 
 
 Cheapness in prices only — excellence 
 in qualities. 
 
 Both quality and price here appear for 
 your patronage. 
 
 Come to us when you want a heap- 
 ing money's worth. 
 
 "Goodness" is an adjective that well 
 qualifies this article. 
 
 A daring cut in prices all along the 
 line. 
 
 At these prices the goods will go 
 quickly. 
 
 The cream of trade at buttermilk 
 prices. 
 
 An opportunity worth taking advan- 
 tage of. 
 
 Broken prices on tempting goods dur- 
 ing this sale. 
 
 Buying here means much to the family 
 exchequer. 
 
 A great money's worth given with every 
 purchase. 
 
 Every taste and every purse finds 
 satisfaction here. 
 
 A little money buys a lot of foot com- 
 fort here. 
 
 New spring goods are revolutionizing 
 the store. 
 
 Harvest for frugal, economical house- 
 keepers. 
 
 Meritorious articles priced at moderate 
 figures. 
 
 Remarkable values lend interest to the 
 new hosiery. 
 
 Visit us at your early convenience, to 
 your advantage. 
 
 Memoranda can be made from this 
 list with advantage. 
 
 Sweeping out winter caps at next-to 
 nothing prices. 
 
 Bought for quick selling and priced to 
 insure that result. 
 
 Some of the special sales now in prog- 
 ress that offer great savings. 
 
 Paragraphs that are meaty with the 
 best kind of trade arguments. 
 
 Be warned by yesterday's experience 
 — profit by to-day's opportunity. 
 
 Dependable qualities. 
 RASES 
 
62 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 63 
 
 Friday's furniture favors. 
 Bed pillows at price savings. 
 Good comforters down in price. 
 At less than half original prices. 
 &uch a rattling among the plates I 
 Women's gloves marked to clear 
 Very tempting dress goods values. 
 Oreat money saving grocery values. 
 In bedroom suites we excel greatly 
 Price savings on rich brilliant pieces. 
 At absolutely unprecedented prices 
 A noteworthy clearance in wall papers. 
 
 boots'' """"^^ ^^''^''^ ^°'' ""^^ '" ^^^^ 
 shSr*^ ^^^""« shoes. Good looking 
 va^er^*'°"*^ indeed are the embroidery 
 
 Brilliant early spring showing of the 
 most favored silks. 
 
 An extensive representation of exclu- 
 sive styles specially priced. 
 , A cut in cutlery. 
 
 A sensational watch offer. 
 
 Reliable kitchen timekeepers. 
 
 Profits melted away in staples. 
 
 A sixty-minute ring reduction. 
 
 Marked down in the millinery. 
 
 Dollars in the drug department. 
 
 Surprise values in fancy goods 
 
 Here's light on the subject of lamps. 
 
 Reniarkable reductions in lustre waists. 
 
 A clean sweep at the trimming counter. 
 
 Sweepmg out day in household hard- 
 ware. 
 
 oods^"^^ "''^"'passed in pretty wash 
 
 Thursday's money savers in the china 
 section. 
 
 br^XT. ^"'^ '""'"^ ^"^'^'^ P^'^^ «^^ 
 
 Look at these pretty waists and then 
 at the prices. 
 
 A stiff bargain breeze will blow these 
 
 .,'u°?* ""^ ^^^ «*°^« in no time. 
 
 chandt:."'' '^^"^'*" '' '^^^^^^^ -- 
 
 Wet weather-wearing apparel slashed 
 in price. 
 
 deJwef ^"^ reductions in hosiery and un- 
 
 Surprisingly beautiful display tempt- 
 ingly priced. ^ ^ *^' 
 
 qu^litr"'*'^'* ^""^^^ consistent with good 
 
 Important reduction sale of beautiful 
 miUmery. 
 
 caWeTeU "' '"'^^'^'°" '«'°stitched linen 
 staS'S^S le" r ' -■"' "■ -"^ '■>- 
 is L'rrsiSeVr "^« '""' """""^ 
 
 PHRASES 
 
 The best of economy to anticipate 
 your clothing needs. 
 
 Marked-down offerings have amazed 
 Troy s shrewdest shoppers. 
 
 Strongest house garment values in the 
 Western Hemisphere. 
 
 Most brilliantly beautiful display of 
 the world's best weavings. 
 
 Its niarvelous values in dress goods 
 have taken the town by storm 
 
 .Jl^^^V ^f""'^ ^^""^ '"^*» fi"« ^"" been 
 sold at such astonishing prices. 
 
 Prices that speak wonderful saving 
 to every economical shopper. 
 
 The most unique and fascinating dis- 
 play and price demonstration in the 
 history of white goods retailing in Mont- 
 gomery. ° 
 
 A rare chance to get a high-class 
 piano cheap. * 
 
 Remarkable reductions on seasonable 
 garments. 
 
 Off^r^r."' '^'" "^ "^''^ extraordinary 
 
 Hundreds of splendid money-savinir 
 opportunities. ^ ^ 
 
 Special underpricings in the saving 
 domestic department. 
 
 The interest grows greater and bar- 
 gains more astonishing. 
 
 AH low price marks have gone to 
 smash in this terrific price cutting 
 
 Most sensational prices that give you 
 adequate reason to purchase now. 
 
 It is the broadest aid best sale we 
 ever planned. It is the most difficult 
 sale we ever worked for. 
 
 We are opposed to the trust, and for 
 that reason we have a cash system and 
 trust no one. This enables us to retail 
 our goods at syndicate prices.-Funifc 
 liros., Ottumwa, la. 
 
 Business trousers tip-top for business 
 wear, good enough" for hitching to the 
 Sunday coat, $2.89 to $3.50.-Meig* * 
 Co., Springfield, Mass. * 
 
 Slow wear-outers, but quick to put on. 
 Men appreciate this kind of foitwear. 
 Its the kind they call for again and 
 again.— B^n^er ^ Born, Kenton, O. 
 
 We shall soon count our money and 
 goods, to see how much we're worth and 
 what progress weVe made. Hence this 
 January Rummage Sale—a great Pre- 
 Inventory movement towards a quick 
 clearance How much shall we value this 
 soiled and neglected merchandise-two- 
 thirds half? We don't know. But if 
 we sdl it to you at a bargain, we know 
 we can count the money accurately 
 enough. And we know th« value of 
 good will, too.-The liberal discounts.- 
 Schtpper ^ Block, Peoria, III 
 
 PRICES 
 
 We always suspect that certain people, in paying the 
 price of success, manage somehow ta work in the short 
 change racket, — Puck, 
 
 Unprecedented prices. — Mandel Broth- 
 srs, Chicago, III, 
 
 Price cuttings that seem almost fabu- 
 lous! — E, S. Brown Company, Fall 
 Biver, Mass, 
 
 Daniel peerless pant prices. — H, ^ D. 
 Daniel, Hartford, Conn. 
 
 Hot prices for cold weather. — Moos- 
 Tussup Grocery Co., Galveston, Tex. 
 
 Money saving prices. — O, O, Pyle, 
 Johnstown, Pa, 
 
 Prices cut to a point where buying is 
 irresistible. — H, Eilerman ^ Sons, Min- 
 neapolis, Minn, 
 
 February prices. — Louis Beck, Lan- 
 sing, Mich, 
 
 Price surprises. — Brown, Thompson ^ 
 Co., Hartford, Conn. 
 
 Prices sharply reduced. — Botlienberg 
 4- Co., JSew York, 
 
 Pre-invcntory clearing up prices. — 
 The Chas. B. Hart Co., Hartford, Conn, 
 
 Midwinter price wonders. — H, ^ O, 
 Daniel, Hartford, Conn. 
 
 Modest and right prices rule here. — 
 A. Schradzki Co., Peoria, III. 
 
 Prices cut to pieces. — Boyle Hardware 
 Co., Og'den, Utah. 
 
 Very tempting prices. — Willis A. Cates 
 Co., Portland, Me, 
 
 End of the week prices. — Crawford^s, 
 St. Louis, Mo, 
 
 An entire week of price slashing. — 
 The B. ^ O'Oann, Pueblo, Col. 
 
 We've lost the exact rule for measur- 
 ing price reduction, but we know that 
 this is the deepest gash into figures we've 
 attempted. — The Leader, Minneapolis. 
 
 Prices chopped in iv^o.— The Day Car- 
 pet Sc Furniture Co., Peoria, III. 
 
 Radical price reduction to insure quick 
 reduction of overplused stock. — Carson, 
 Pirw, Scott ^ Co., Chicago, III. 
 
 Maximum of quality for the minimum 
 of prices!— Z)m^ 4- Repp Furniture Co,, 
 Kansas City, Mo, 
 
 Marked concessions in price. — Lyon ^ 
 Heahj, Chicago, III. 
 
 Prices shattered and shivered. — Hart- 
 
 man Furniture and Carpet Co., Louis- 
 ville, Ky, 
 
 Ever find a $10 bill? Well, that's just 
 what this sale is like. At the prices we 
 offer these suits and cloaks, it is just 
 as good as finding half the purchase 
 price in the pockets of the garments. — 
 The Bee Hive, Kansas City, Mo. 
 
 Long coats, short prices. — C. E, Long- 
 ley Co., New Haven, Conn. 
 
 January prices.— The Plymouth Cloth- 
 ing House, Minneapolis, Minn. 
 
 Prices take a tumble. — J. A. Jones's, 
 Alliance, O, 
 
 Prices beckon to you thus: — Bomsr, 
 Lovell ^ Co., Bay City, Mich, 
 
 We have turned prices topsy turvy on 
 everything. — A. S. Berry, Ottawa, III. 
 
 Plain Prices. — All the ornaments 
 knocked off the prices! We have been 
 in business just six months. We have 
 done well, better than we expected. For 
 two weeks, plain, very plain, prices will 
 be the rule. Plain cards in black and 
 while prices to start with, plain reduc- 
 tions, plain values, plain evidences that 
 our first Sfemi-annual effort is going to 
 mean money to you. — Empire Furniture 
 Store, Schenectady, N. Y. 
 
 Save Your Money on the Spot, Take 
 Your Saving Home with You, and Spend 
 It Where You Please. — There is no string 
 tied to The Fair's prices, no come-backs, 
 no further reckonings. In plain figures, 
 our prices tell the story of real economy. 
 When you've bought, you're through, 
 and can spend your savings for what 
 you choose. — The Fair, Chicago, III. 
 
 Prices are quick sellers. — N, Y, Mail 
 Order Store, xY. Y. 
 
 Prices all cut to pieces. — Ilten Bros. 
 ^ Taege, Cedar Rapids, Iowa. 
 
 These pri«es are a rare treat. — W, F, 
 Shelton, Jr., Kennett, Mo. 
 
 One thing ^ better than our prices— 
 our quality. — E. M. Austin, Litchfield, 
 
 Disastrous prices. — W. W. Morgan 
 Clothing Co., Kansas City, Mo. 
 
 Assortments that are peerless, styles 
 that are confined to us. — Lansburgh ^ 
 Bro., Washington, D. C. 
 
 PRICES 
 
 I 
 
64 
 
 COAL ADVERTISING 
 
 Read these spring sale prices. Here's 
 saving that counts.—Livinf/ston's, 
 
 Youngstown, Ohio. 
 
 ^ Next to that ^hich is next to nothing 
 in ^Tice.— Lazarus, Columbus, Ohio. 
 
 A quick exit pnce.—Joske Bros., San 
 Antonio, Tex. 
 
 A carnival of low prices.— J/c/o* * 
 Co., Springfield, Mass. 
 
 Warmer weather brings lower prices. 
 ^Hills ^' Co., Hartford, Conn. 
 
 A Strictly One-Price Policy Wins Con- 
 fidence Where a Shifting Policy Fails.— 
 Minneapolis Dry Goods Company, .Vm- 
 neapolis, Minn. 
 
 Commanding prices.— A'cn^*, Cleve- 
 land, Ohio. 
 
 Sure-to-sell prices.— ^cArewan, Pushlo, 
 Volcanic eruptions of prices.— T^e Big 
 Store, Marion, Ind. 
 
 Prices everlasting the lowest.— //a /e**, 
 Sacramento, Cat. 
 
 Housekeeping prices.— Schenectady 
 Public Market, Schenectady, N. Y. 
 
 Bold price cutting.— Rothschild & Co., 
 Chicago, III, ^ ' 
 
 Prices drop to the bottom.— Evans, 
 Munzer, Pickering ^ Co., Minneapolis. 
 
 Nothing has been reserved in our men's 
 clothing department. Every article re- 
 duced in price, some of the suits and 
 overcoats reduced forty per cent. Just 
 think of it, suits for about half price. 
 All of our clothing is well made, and 
 everythmg the very newest cut. but we 
 have always made it a rule to close out 
 goods every season regardless of price 
 and we don't propose to carry over one 
 wmter suit or overcoat.— J^e Red Front 
 Fresno, Cat. * 
 
 What can it profit you to pay some- 
 one else one-third more for a perhaps 
 one-third less good-that's the proposi- 
 tion up to you. "Fairy Tales" may 
 please the kids all right, but when it 
 comes to those who do the buying, it's 
 the World's Finest Quality th'ey want, 
 and they want it at the world's lowest 
 price.-/. D. Miller, Denver, Colo. 
 
 This ad. contains news of useful things 
 for the home. You should read every 
 word. When we advertise the price must 
 be the lowest, as Whalen Brothers will 
 never be undersold.— IFAa/e/i Bros, 
 Brooklyn, N. Y. 
 
 \Ve have conducted many successful 
 hosiery sales during our long experience, 
 but the price schedule handed us by the 
 buyer of this department for this special 
 hosiery sale is decidedlr the lowest price 
 schedule we have ever advertised.— 5on 
 Marche, Washington, D. C. 
 
 COAL ADVERTISING 
 
 6^ 
 
 PRICES 
 
 Money! why you'll be surprised how 
 bttle it takes now, yes, fairly amazed at 
 the extent of its purchasing power at 
 " The Big Store." Fortunate for you, we 
 bought our mammoth stocks at the dis- 
 counts we did— as these prices are posi- 
 tively the very lowest ever asked for 
 high-grade seasonable merchandise, mak- 
 ing them bold examples of the greatest 
 economy ever made possible by any con- 
 cern. Read on, and on— don't skip a 
 line or you may skip a dollar. Come!— 
 A. C. Barley ^ Co., Marion, Ind, 
 
 One of the oldest branches of our 
 business is that of Household and Dec- 
 orative Linens. We were recognized 
 leaders in this line fully a generation 
 ago; and our leadership has steadily 
 strengthened with each succeeding vear. 
 T^day there are probably less than half- 
 a-dozen merchants in the world whose 
 trade in Linens, wholesale and retail- 
 equals ours; not one that has closer or 
 more favorable relations with the chief 
 sources of supply. And this means that 
 our customers may always choose from 
 the choicest patterns at lowest prices.— 
 Strairbridge 4; Clothier, Philadelphia. 
 
 When the economists shall have de- 
 vised the ways and means to establish an 
 equation between supply and demand 
 such extraordinary events as this will 
 have ceased to be a phase of our system 
 of merchandising. Until then we pro- 
 pose to share the spoils that come our 
 way with those upon whom we depend 
 for the success of our business. The 
 offer involves the sample garments of 
 two manufacturers who devote their ef- 
 forts to garments of the highest grade, 
 together with a number of suits and 
 coats from our regular stock. The 
 price concessions are, without excep- 
 tion, extreme.— 5a** ^ Co., Xew York. 
 
 For genuine and resistless values there 
 is no place equal to our splendid consu- 
 mers' department, the greatest salesroom 
 of Its kind in Ohio. Each one of our 
 Saturday specials is the barometer that 
 indicates the lowest register of price re- 
 duction. More fine values can be found 
 among our price marks than any drug 
 house in Ohio can show. It is necessary 
 usually to hunt bargains, but you get 
 them here merely for the trouble of 
 watching our ads.-Columbus Phamiacal 
 Co., Columbus, O. 
 
 Once more we hammer down prices on 
 stoves and heaters of all kinds till there 
 isnt the smallest vestige of doubt left 
 as to the money-saving chances in each 
 lot. Such decided price cuts herald the 
 advent of brisk purchasing.— Seige I Coo- 
 per Co., Xew York, ^ ^ ^ 
 
 The continual and rapid increase in 
 our business gives us powerful advan- 
 tages. It enables us to buy in large 
 quantities direct from the manufacturers 
 and consequently to place before you 
 matchless values. The purchasing power 
 of a dollar never before reached the 
 height to which we have forced it. Up- 
 to-date, reliable merchandise marked at 
 unaqualed prices, together with our many 
 money-saving opportunities, proclaim to 
 the people of the Inland Empire this 
 is the store that saves you money.— 
 Femp 4' Herbert, Spokane, Wash, 
 
 The Russia of high prices routed by 
 the Japan of our sale. Ruthless slaughter 
 of values continued at "The Big Store 
 With Little Prices.''— Excelsior Clothing 
 Co., Binghamton, N, Y, 
 
 Fancy rents and fancy prices arc in- 
 variably concomitants. Between our ex- 
 penses and those of stores in the zone 
 of dizzy rents there's a chasm-like dif- 
 ference — measured not by cents, but 
 by dollars. And inasmuch as every mer- 
 chant must necessarily exact a certain 
 fixed profit it isn't visionary that high 
 prices must support high rentals. For 
 a better, more vivid example, note the 
 prices quoted here. — Ludwig Baumann ^ 
 Co,, JVeir York. 
 
 Sweeping price reductions. Every silk 
 suit in the store is free to go at cne- 
 fourth from last week's prices — regard- 
 less of cost or value; from simple shirt 
 waist suits to elaborate costumes — none 
 reserved. — James Cooper, Los Angeles. 
 
 Six days in which to sell every piece 
 of goods we won't count at stock-tak- 
 ing. Six short days of harvest for the 
 thrifty. Prices on all lines of summer 
 goods have been reduced far below 
 actual cost to us. Stocks will move in a 
 jiffy at these amazing prices. Just a 
 hint of the wonderful bargains you'll 
 find.— Seigel Cooper ^ Co., Chicago, III. 
 
 Profitless Prices Now Hold Full Sway 
 ^prices that will clear our warerooms 
 of present stocks as a storm-wave sweeps 
 the deck of an ocean steamer. The 
 clearance is absolute. The goods must 
 go. We're making room for new Fall 
 designs so soon to arrive. It's a stu- 
 pendous undertaking— a daring move- 
 ment — a sale with values unparalleled in 
 the history of St. Louis' merchandising. 
 —Ilartman Furniture Carpet Co., St. 
 Louis, Mo. 
 
 A grand money-saving opportunity 
 that shall live long in the memory of 
 those who attend— a sweeping out of a 
 vast quantity of odds and ends left 
 from the spring season, through the me- 
 dium of slaughtered prices. Twenty-five 
 
 PRI 
 
 per cent, has been cut from former sale 
 prices — prices then lower than any other 
 concern, large or small, in all St. Louis. 
 The flood gates are now swung open — 
 now for an unparalleled outpouring of 
 mighty bargains. — The Hub, St. Louis. 
 
 Faster and faster falls the lash of 
 lower prices — deeper sinks the spur of 
 cut prices into the sides of our stock 
 of broken sizes, sending sales forward 
 with a rush that means a banner July 
 for us — banner bargains for you. This 
 ad tells of five Wind-up Specials. — The 
 Hub, St. Louis, Mo. 
 
 And other housefurnishings at a sav- 
 ing reduction in price that will appeal 
 to every wise housekeeper. We meet all 
 competition. Our goods are always re- 
 liable and when we say there are bar- 
 gains here for those who will come after 
 them it can be implicitly relied upon. — 
 The Chas. R. Hart Co., Hartford, Conn. 
 
 This remarkable, twice yearly event 
 
 ■^ ft •' 
 
 is looked forward to by thousands of 
 Women, Misses and Children from all 
 over the state of Connecticut as an ex- 
 ceptional opportunity to buy the latest 
 and choicest of Millinery at much less 
 than one-half former prices. — R, BaU- 
 lerstein cjf Co., Hartford, Conn, 
 
 There are still no signs of abatement 
 of public interest in this sale. Quite the 
 contrary — we're even busier this week 
 than last. Everj'body who hears of this 
 sale seems to be determined to share in 
 the wonderful bargains. And rightly 
 so, for the prices named at this sale are 
 far less than wholesale. Thus, while this 
 sale lasts our customers can buv ready- 
 to-wear apparel of every description for 
 man, woman and child at lower prices 
 than the dealers. — Kaufmann's, Pitts^ 
 burg. Pa. 
 
 This combination of purity hand in 
 hand with economy is what has made the 
 grocery department of this store so pop- 
 ular. Enormous daily purchases in the 
 best and most reliable food markets en- 
 able us to quote lowest prices. — The lUh 
 St, Store, yew York, N. Y. 
 
 If a man were to come into our store 
 to-day expecting to find large varieties 
 in style and fabrics to choose from he 
 would likely be disappointed. This stock 
 is very low, but to offset this fact we 
 are making the prices verj low. You'll 
 have to hunt a bit maybe to find what 
 you're looking for, but you may find 
 just what you want at prices away below 
 what you had been expecting to pay. 
 Worth while to come and see, isn't it? 
 —Emery, Bird, Thayer ^ Co., Kansas 
 City. 
 
 CES 
 
 al 
 
 k 
 

 66 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 67 
 
 A comparison of our goods and prices 
 with what are advertised elsewhere will 
 convince you and bring you to this store 
 as a regular customer. We have built 
 up a booming business here in Peoria, 
 by giving you good goods at reasonable 
 prices, and allowing you to pay for them 
 so much at a time that no hardships 
 have been wrought. It would surprise 
 you to know what a dollar a week or a 
 dollar a month will buy.— Oateltf's, Pe- 
 oria, III. 
 
 A final clearance, in itself, means ex- 
 treme reductions, new prices we paid for 
 the weaves. So this rich picking.— 
 Macj/'s, y«w York, N, Y. 
 
 We've resolved to wind up the month's 
 upholstery business with a blaze of glory. 
 Hence a salvo of price-fireworks that 
 cannot fail to impress and interest the 
 housekeeper who is bent on making her 
 winter quarters, com fortable.— JFana- 
 maker, Sew York, N. Y. 
 
 Some lines of goods have not moved 
 fast enough, although the store has been 
 thronged for two weeks. So we have 
 gone through the stocks again, crowding 
 down, forcing down, cutting down the 
 prices regardless of previous markings. 
 The result will be apparent throughout 
 all stocks in the house when the store 
 opens this morning for resumption of 
 the sale.— Carson, Pirie, Scott ^ Co., 
 Chicago, III. 
 
 Our buyers have been scouring the 
 country for the past two months select- 
 ing the best productions of the best fac- 
 tories and securing for spot cash many 
 special lines of goods at exceptionally 
 low figures, which enables us to offer 
 them to you during this sale at prices 
 lower than their values warrant. — W, 
 H, Hocke, Washington, D. C, 
 
 Another startling big price tumble. 
 Style, quality and low price are the 
 great considerations, and all are com- 
 bined in the following items.— Rosenthal 
 Dry Goods Co., Peoria, III. 
 
 Come, expecting low prices— " Curtin 
 sells it for less." No difference what 
 others offer you, Curtin will do better.— 
 A. P. Curtin ^ Co., Great Falls, Mont. 
 
 If you are coming shopping Saturday, 
 be sure and come to the "Blakely." 
 Bring along your want list (even though 
 the items are not mentioned below) and 
 we will be glad to show you the goods 
 and give you the prices. We know that 
 you will get as good values, as good 
 treatment, and better satisfaction by 
 purchasing your goods here Saturday. 
 Come and get our special prices.— TAt? 
 Blakely Dry Goods Co., Spokane, Wash. 
 
 PRICES 
 
 The money to be saved by making your 
 selection from the Sanger stocks at their 
 present greatly reduced prices is no small 
 matter and demands the prompt atten- 
 tion of all who would practice economy, 
 and at the same time dress well.— Sanger 
 Bros., Waco, Texas. 
 
 We subjoin a few items to indicate 
 how smartly we have lowered prices for 
 our sale. As there is but one of a 
 kind on this list to be sold at the special 
 price, whoever comes first will get the 
 article.— ifaAn« ^ Co., Newark, N. /. 
 
 An Explosion of Prices!— J^e Be« 
 Hive, 912-914 Main St., Kansas City. 
 
 At Melting Prices.— Wanagnaker's, 
 New York. 
 
 Extravagant Prices and Exorbitant 
 Profits are Strangers Here.— Kahn ^ 
 Back, Memphis, Tenn. 
 
 Prices Knifed Again.— Seidler d- May, 
 Hartford, Conn, 
 
 Sacrificing Prices.— Lawer'* Store, 
 Joliet, III. 
 
 There's Nothing Greedy About Our 
 Prices— Just the opposite.— Hors fall ^ 
 Rothschild, Hartford, Conn, 
 
 Words fail to express how good the 
 values of the above offers, but a few 
 moments' examination will quickly con- 
 vince you how much under price they 
 are and will, we think, persuade you to 
 supply yourself liberally while you have 
 such chances for money saving.— ZJroicn- 
 Thomson ^ Co., Hartford, Conn. 
 
 The importance of the coming week 
 may be gauged by these representatives 
 of the greatest price attractions ever 
 offered at any time by any store, speci- 
 mens of thousands from which you may 
 pick their equal in appropriateness, 
 price reductions and reliability. Over- 
 flowing shelves and counters respond to 
 your every need. New specials every 
 day. Let early morning shopping be 
 your watchword.— i.. S. Plant ^ Co., 
 Newark, iV. /. 
 
 We are clearing the stocks regardless 
 of cost— the rebuilding operations de- 
 mand additional room— nothing is re- 
 served—all up-to-date, desirable sum- 
 mer merchandise must be closed out im- 
 mediately—a complete clearance is our 
 aim— we carry nothing over and prices 
 are cut right and left to accomplish a 
 prompt and thorough reduction of our 
 stocks.— Zf. Soloman 4- Co., Pittsburg. 
 
 Prices in every instance will be de- 
 cidedly under value.— /ourncy cj- Burn- 
 ham, Brooklyn, N. Y. 
 
 Others talk "trading stamps"— value 
 is the topic here.— Hearn, New York. 
 
 Prices cut in two in the middle — that 
 means much or little, according to the 
 store. If prices are first marked up and 
 then bisected, you get but little saving 
 — it's a shyster trick that many claimed- 
 to-be reputable stores still keep "up 
 their sleeves " for occasions. Gimbel half 
 prices are exactly as represented — a 
 bald statement of fact. Customers have 
 proved it time and again; picked out 
 a suit; waited; paid the half price — took 
 the chance that their particular pattern 
 or size would be sold before the half 
 price came. But proved it. — Gimbel 
 Bros., Philadelphia. 
 
 Extremely small prices. — Abraham ^ 
 Straus, Brooklyn, N. Y. 
 
 We guarantee the price of everything 
 we sell to be as low as or lower than 
 the same article or pattern can be bought 
 anywhere else. If a day, a week, or 
 a month later you find the same thing 
 lower elsewhere, make a claim upon us 
 and it will be allowed at once. What 
 broader guarantee can be given? Under 
 any circumstances the patron of Loeser's 
 is protected by this guarantee, which 
 covers every line of merchandise we sell. 
 — Frederick Loeser ^ Co., Brooklyn. 
 
 We want to say positively to those 
 who have been waiting for our great 
 summer clothing sale that the event 
 begins to-day, when prices will be the 
 lowest of the season. — Simpson Craw- 
 ford Co., New York. 
 
 "What reason," you ask? the manu- 
 facturer of these suits is of the hope- 
 ful kind; he started out big, manufac- 
 turing *'not wisely but too well," so 
 when he at the end of the season found 
 he had too big a stock on hand he was 
 willing to part with it at a sacrifice. Our 
 ready cash tempted him, and to-mor- 
 row you will see these swell suits on our 
 second floor ready for your inspection. 
 As they come to us, so they go to you, 
 at a bargain. — A. S. Knowles Dry Goods 
 Company, Montgomery, Ala. 
 
 Never was there such a phenomenal 
 reduction of prices on fine furniture 
 in the history of furniture sales in Co- 
 lumbus. Every article in our immense 
 stock of furniture, carpets, rugs and 
 curtains being marked way down. It 
 will pay you to visit this sale.— Home 
 Furnishing Co., Columbus, O. 
 
 The Jenkins one-price plan saves you 
 patience, time and money. In the store 
 of a sliding-price "get-all-you-can" 
 dealer you lose time haggling and 
 dickering and are never sure of the 
 right price or fair treatment. In the 
 Jenkins store a child can buy as cheaply 
 and as safely as the most expert. — /. 
 
 W. Jenkins' Sons Music Co., Kansas 
 City, Mo. 
 
 While our prices have been lower than 
 the lowest, we have made a still deeper 
 cut in the prices of everything in the 
 house. — Stockton ^' Company, Salem. 
 
 These are prices that you never 
 dreamed would be offered until the end 
 of the season, and here the coats are, 
 all new and ready for you to put on 
 and wear at the littlest prices. The 
 prices are new prices that begin to- 
 day. We won't quote values to you. 
 Come, rather, prepared to be impressed 
 and greatly impressed. — Emery Bird, 
 Thayer Co., Kansas City, Mo. 
 
 We mark all goods in plain figures 
 — for many years past we have been 
 absolutely and positively a strictly one- 
 price house. We can afford to take this 
 position because our marked prices in- 
 dicate better value than is ever found 
 in so-called cut prices. — Ryrie Bros., To- 
 ronto, Can. ^^ 
 
 No half way or half hearted low price 
 making in this memorable week's selling. 
 — Cash Dry Goods Co., Bay City, Mich. 
 
 Ladies Listen! — Spring wholesale bus- 
 iness was bad — cash talked big when we 
 bought these things for you. — Jones Dry 
 Goods Co., Kansas City, Mo. 
 
 It's the combination of dependable 
 qualities and low prices. — Carson, Pirie, 
 Scott ^ Co., Chicago, III. 
 
 Some interesting underpricings. — Bar- 
 nard, Sumner Sf; Putnam Co., Worcester, 
 
 Don't Waste Your Monev. — It's a sin 
 to throw hard-earned money away. And 
 paying extravagant prices is just about 
 the same thing as squandering cash. 
 Never continue in doubt as to where your 
 money will go farthest. Come to Friend. 
 — Friend, Scranton, Pa. 
 
 Owing to the unusual concession in 
 buying we are enabled to quote prices 
 that astonish wholesalers, who know how 
 cost has advanced. In fact, vie could 
 easily sell our entire stock in bulk at 
 these prices, but we prefer to sell them 
 in regular retail way — they'll go fast 
 enough. — Hearn, New York. 
 
 We guarantee the price of everything 
 we sell to be as low or lower than the 
 same article or pattern can be bought 
 anywhere else. If a day, a week or a 
 month later you find the same thing lower 
 elsewhere, make a claim upon us and it 
 will be allowed at once. What broader 
 guarantee can be given? Lender any cir- 
 stances the patron of Loeser's is pro- 
 tected by this guarantee, which covers 
 every line of merchandise we sell. — Fred- 
 erick Loeser 4; Co., Brooklyn, N, Y. 
 
 ii 
 
 PRICES 
 
68 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 A price revision on summer suits.— 
 Wm. Vogel J^ Son, Neto York, 
 
 The manufacturers are cleaning up 
 stocks, and wlien goods and styles come 
 up to our staiulard, we buy and give 
 customers the benefit of our purchases.— 
 Ililh, McLean .J- Uaskins, Binghamton. 
 
 Prices on high class merchandise that 
 tell of great value giving.— We present 
 to-morrow the strongest list of values we 
 have ever been able to offer— quotations 
 that for lowness have never been equaled 
 in this city. It is impossible to tell you 
 how great the values really are which we 
 are offering. Just look over some of the 
 items in this advertisement and then re- 
 member that these are the very newest 
 goods, the latest merchandise manufac- 
 tured for this season's business; but ow- 
 ing to the trade and weather conditions, 
 we are forced to sell good reliable mer- 
 chandise at these special prices.— C. iJ. 
 Uawley .^ Co., Bay City, Mich. 
 
 Just take another look at these prices. 
 They are remarkably small when voii 
 consider that right now is the season 
 when we sell most of these, and the sea- 
 son when by all standards of merchan- 
 dising we should ask biggest prices. Com- 
 pare these values with any you've seen 
 lately. These goods are of a dependable 
 quality— the kind we are safe in saying 
 ** Satisfaction or your money back '* with 
 every purchase.— Joiif* Dry Goods Co. 
 Kansas City, Mo. ' 
 
 We need the room? We need the 
 Money!— Xext month our fall stock be- 
 gms to arrive. Spring and fall goods 
 don't mix. The spring and summer 
 stocks must go. They must all be sold, 
 no matter what the loss may be. Xot a 
 few articles marked down,* but a store 
 brimful of splendid goods, honestly re- 
 duced in price. Investigate these 'great 
 savmgs. Come at once, now is the time 
 to buy.— Lyon Clothing Co., Portland. 
 
 A real cut in prices.— FriVnrf, Pitts- 
 burg, Pa. 
 
 Money-saving prices.—^. Johnson, At- 
 toojux. Pa. 
 
 Great money-saving prices.— ^^oWen 
 Rule, St. Paul, Minn. 
 
 Exceedingly dose prices.— Bwrn^-Barry 
 Co., Memphis, Tenn. 
 
 Prices badly frost-bitten.— IT. V, Snv^ 
 der ^' Co., Newark, y. J, ^ 
 
 Xo trading stamp prices here. 
 Adam cj- Co., Bufalo, N. Y. 
 
 At a price that should create f 
 sation.—Ehrich Bros., N«jf York, 
 
 Our cash prices are matchless -Fon- 
 taine 4- Anglim, Crookston, Minn. 
 
 69 
 
 i^. 
 
 sen- 
 
 PRICES 
 
 Underwear prices well worth heeding. 
 deadlier i' Sherburne Co., Rochester, 
 
 Prices that help your bank account.— 
 Schoedinger, Fearn ^ Co., Columbus. 
 
 Prices on a sell-out basis that show 
 determination.-Bo5r(;r* ^ Buhl, Allegheny. 
 
 Prices which are not likely to be re- 
 peated in a lifetime.-Fr«<i«r»cA: Loeser 
 ^ Co., Brooklyn, N. Y. 
 
 "Jacobs stands between the people and 
 high prices."— yacofe*' Pharmacy of 
 Montgomery, Montgomery, Ala. 
 
 Powerful price-lowering in clothing 
 section. Prices that savor more of " liv- 
 ing" than "selling."-C/arA6 Brothers, 
 Scran tan, Pa. 
 
 Originally our prices on imported gar- 
 ments have been so much less than other 
 stores ask, that this will \ye an oppor- 
 tunity to buy gowns at prices never be- 
 fore seen in Philadelphia.— Lomw Stecher 
 4: Co., Philadelphia, Pa. 
 
 Our storj' is this-we want the pub- 
 lic to carefully study the prices in this 
 ad and compare them with the many 
 others, and you will find that we realize 
 that m order to continue to do the large 
 volume of business we had this fall we 
 must put the knife into prices deep, 
 especially since so many real and more 
 tictitious sales appear in this city, the 
 reductions are in cnrne.t-Ooldstein 
 Dept. Store, Yovngstoicn, O. 
 
 The extremely low prices we are 
 naming will put these high grade couches 
 m your home with very small cost.— 
 John Mullins c^- Sons, Jersey City, iV. /. 
 
 Price wonders !-.4. D. Matthews' Sonc 
 Brooklyn, N. Y. 
 
 Quick cash prices I— Perley T. Black 
 i' Co., Bangor, Me. 
 
 Prices pitilessly punched!— 5. S. CuJ^ 
 ten cj- Co., Ottumwa, la, 
 
 Good-b}e VT\cts\— Hunter &; Hunter 
 Detroit, Mich. 
 
 Unmatchable low prices?- ^rmfen/*- 
 ter's Stocking Factory, Columbus. O. 
 
 A terrible fall in prices!-^. E. For^ 
 bush, Alliance, Ohio. 
 
 Prices are abominably sm&lll— Hale's 
 Los Angeles, Cal. * 
 
 Prices almost beyond belief.— TA^^ 
 Modern Pharmacy, Binghamton, y. Y, 
 
 Prices at figures that will draw crowds! 
 —Solomon cj- Ruben, Pittsburg, Pa. 
 
 Bring your pocketbook to carry home 
 the money you save in buying here. Dol- 
 lars in merchandise for dimes in cash 
 We please the hard-to-please, that 
 makes them our steady patrons.— iyan* 
 nah ^ Lay Mer. Co., Traverse City, 
 
 Our prices are as low as, and in many 
 Instances much lower than similar qual- 
 ities are quoted at in any of the low 
 priced stores of the country. — The Fair 
 Store, Binghamton, N. Y. 
 
 In many cases the reductions are made 
 because the lots are small and must be 
 closed out. Other lines are maker's sam- 
 ples and surplus stocks. As a rule the 
 goods are all fresh and perfect, and no 
 matter how low the price, each customer 
 may be assured of receiving a worthy 
 quality — an assurance which distinguishes 
 this sale from all others in this class. — 
 The Scott Dry Goods Co., Cleveland, O. 
 
 If you appreciate value you will have 
 no fault to find with our prices. — Co- 
 chenthaler, Montreal, Can, 
 
 . Savings of a degree and number to 
 Interest every lover of quality and econ- 
 omy will be afforded Denver citizens. 
 Consider well all that this occasion re- 
 veals. Do not have to reprove yourself 
 for neglected opportunity but bend to 
 the oar. — The Lewis Store, Denver. 
 
 Five days of sensational cut prices. 
 Forced to unload and thousands of ar- 
 ticles slashed to the lowest notch be- 
 cause we must reduce stocks before in- 
 ventory and we've made prices that will 
 do it. From basement to roof — in every 
 nook and corner there's bargains galore 
 to stir you to the greatest kind of buy- 
 ing. Every price at the bottom — just 
 compare — all other sales outdone. Price 
 for price we undersell them all — for we 
 make reductions that are real reductions. 
 No half way price cuts at this sale — 
 for we've started out to do the biggest 
 week's business in our career, and if bar- 
 gains ever brought crowds there'll be 
 the greatest kind of a store crowding 
 here every day this week. — L. H. Guld- 
 man, Denver, Col. 
 
 Now is the time. You who have been 
 waiting for a general reduction of prices, 
 here is your chance. — Patter-Whitehill 
 Co., Muncie, Ind. 
 
 A great big cut in our children's de- 
 partment. You will save money by call- 
 ing to-day, honest goods for little money. 
 —Henry' Klaholt, Springfield, III. 
 
 Here's an event that will gladden wo- 
 men's hearts, for it represents an ex- 
 ceptional opportunity to buy handsome 
 separate skirts in both dress and walk- 
 ing styles at small cost— the quality 
 of materials and tailoring being supe- 
 rior to any that these greatly reduced 
 prices ever purchased before. There's 
 a splendid variety of them at all prices 
 quoted, but we would advise you to come 
 early, for such value-giving as this is 
 short-lived. Yesterday morning ushered 
 
 in the event. Come to-day. — Sage, Allen 
 ^ Co., Hartford, Conn, 
 
 It is customary — perhaps everywhere 
 but at Macy's — to give discounts or in- 
 side prices to tailors and dressmakers, 
 discriminating against the patron who 
 buys only occasionally to supply her own 
 needs. The system obviously has its 
 faults, and it is still further weakened 
 by the fact that our regular prices are 
 usually lower than the "inside** prices 
 met with elsewhere. That we supply 
 large numbers of tailors and dressmak- 
 ers — who get no discounts or commis- 
 sions here — is evidence supporting our 
 assertion. — Macy's, New York, N. Y. 
 
 Prices are, after all, a second consid- 
 eration to many. The great strength 
 and remarkable growth of the Palais 
 Royal's toilet department is due mainly 
 to the entire absence of unreliable ar- 
 ticles and the certainty one has of find- 
 ing all of the world's best productions 
 here. Incidentally prices average 33 per 
 cent, less than drug store quotations. — 
 The Palais Royal, Washington, D. C. 
 
 A backward season. — Cause of ter- 
 rific reductions. Every department 
 teems with a big stock which was bought 
 with the expectation of a large and early 
 spring trade, but the weather conditions 
 retarded business to such an extent as 
 has left us with more goods than we 
 should have at this time. We expect 
 to make to-morrow a big day in the 
 history of this big store. To do it we 
 have resorted to emphatic price reduc- 
 tions. — The Capitol, Columbus, O. 
 
 Prices all topsy-turvy on account of 
 remodeling. — P. H. Bergman ^ Co., Pe- 
 oria, III. 
 
 A great sale starts to-morrow in 
 which the special prices on thousands 
 of pieces and sets bear little relation to 
 actual retail value. Large preparations 
 have been made, and the entire field is 
 comprehensively covered; the new and 
 improved department is fairly overflow- 
 ing with extra values. In connection 
 with our many special purchases be- 
 low usual prices, we offer numerous lots 
 of desirable goods on hand at great re- 
 ductions. — Strawbridge ^- Clothier, Phil- 
 adelphia, Pa. 
 
 Investigation will develop the fact that 
 the prices quoted herewith have been 
 figured in every instance considerably 
 less than 20 pci- cent. — Arkansas Carpet 
 and Furniture Co., Little Rock, Ark. 
 
 We have gone through our stock and 
 put the knife deep into the price of each 
 item, which is bound to make quick 
 sellings — Cartwrighfs, San Bernardino, 
 
 4* 
 
 
 I 
 
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 PRICES 
 
 Bi 
 
70 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 71 
 
 . I 
 
 Our prices need no advertisinir. 
 Everybody knows how low they are — 
 James Butler, New York. 
 
 The knife will go into the prices on 
 our entire stock, nothing reserved. All 
 goods will be sold at a great sacrifice, 
 cost not considered.--/o*n Leith, Bay 
 City, Mich. ' ^ 
 
 Friday our great 51st anniversary sale 
 will have reached its climax in the suit 
 and coat sections. Low prices have pre- 
 vailed during the past two weeks, but 
 these Friday prices are the lowest.- 
 ^ettis Dry Goods Store, Indianapolis. 
 One attraction treads on the heels of 
 another in this section, so fast do they 
 follow. This time it's the season's swell- 
 est autumn suits priced as you seldom 
 see them priced at the season's ending. 
 Our unequaled buying facilities, in con- 
 junction with a fortunate trade circum- 
 stance, has made this remarkable offer 
 possible.-r/te May Co., St. Louis, Mo. 
 We have them in all their manly and 
 womanly beauty. Shoes, fine American 
 Shoes, for all occasions— street shoes, of- 
 fice shoes, dress shoes, and that name 
 lirownmg on every pair is the stamp of 
 genuine satisfaction and approval. When 
 this store talks shoes the public listens 
 —the proof of our words are found in 
 the comfort, style, lasting service and 
 finish of our shoes at the prices we 
 charge when compared with the shoes 
 and prices of any other honse.—Brown^ 
 tnys, Columbus, Ohio. 
 
 There's scarcely a woman comes into 
 our store and examines our stock and 
 prices that doesn't express her pleasure 
 at having found a place where the really 
 desirable grades of garments may be 
 had at such low prices and that, too, 
 ^vithout having to wade through heaps 
 of inferior stuff to get what she wants. 
 —Louis Stecher ^ Co., Philadelphia. 
 
 Cast your eye over these: There are 
 good saving opportunities in every one-^ 
 (-afford ^ Co., Xew Bedford, Mass. ' 
 
 The price part, after the details of 
 se ection and decision are all over, you 
 will find most gratifying.- Forit, Pa. 
 
 Come one. Come all. And buy as 
 liberally as your purse will permit. To- 
 night's sale consists of. -Hills, McLean 
 ^- Haskms, Binghamton, N. Y. 
 
 This present movement presents one 
 of the finest collections of quadruple 
 plated hollow-ware that we hare ever 
 offered under-price. The beauty of the 
 designs, the seemingly unlimited variety 
 and the completeness of the assortment 
 of pieces, together with the remarkably 
 low prices, make a store feature that 
 
 housekeepers will appreciate the moment 
 Yllk^^ **^« display— jramimaiter, New 
 
 For our 213th Bargain Friday we will 
 offer the greatest values of the season. 
 Never did our store better deserve the 
 name, "The Home of Good Values," for 
 splendid values are everywhere in mer- 
 chandise of seasonable interest-assort- 
 ments that far excel those elsewhere, 
 l^ridays prices on the newest of autumn 
 and winter merchandise suggest genuine 
 economy-the economy that pays where 
 there is unquestioned quality. It has 
 and will always be our greatest aim to 
 have our customers feel that they can 
 come to this store with perfect assurance 
 of finding at all times the greatest va- 
 riety of the most desirable merchandise 
 in every section, and that for the same 
 and better qualities our prices are al- 
 ways the \ov/tst.— Roberts Bros. Port- 
 land, Ore. * 
 
 We make an emphatic demonstration 
 of the power of extraordinary bargain 
 prices on merchandise that is in season, 
 and which is necessary to every person 
 and m every household. No value pre- 
 tense, but the actual giving of good 
 goods at prices lower than those quoted 
 by any other house for the same grades. 
 —The Uth Street Store, New York. 
 
 PRICES 
 
 The store is ready as never before to 
 supply your every need for the coming 
 season. Assortments are broader and 
 better. Styles have been more carefully 
 chosen in obedience to fashion's man- 
 dates. Qualities have been critically se- 
 lected for their dependability. Prices 
 have been marked on a narrow margin 
 —of profit— the lowest possible.— TA* 
 Minneapolis Dry Goods Co., Minneapolis. 
 Here's why !-contracts for these goods 
 were placed long ago-the low prices 
 that prevailed then and the extra dis- 
 counts on our immense spot-cash orders, 
 places us in a position now, in the face 
 Of higher quotations on all these goods, 
 to offer you bargains in bed necessities 
 never before equaled this early in the 
 season by any concern in Marion. A 
 complete stock of unquestionable qual- 
 ities from the most noted American man- 
 ufacturers, priced at a substantial sav- 
 ing to you. A most excellent opportun- 
 ity-dont miss it.-^. C. Barley * Co., 
 Manon, Ind. ^ ^ ' 
 
 There is real economy in the way we 
 mark these garments. Our prices are in- 
 comparably low, our stock is one of the 
 largest and best in America-an advance 
 showing quite unusual so early in the 
 season.-L»^ Bros., PhiladelphL, Pa 
 
 It seems a contradiction to good sense 
 to say that we reduce prices right at 
 the opening of the season, but never- 
 theless that is just what we are doing 
 in this hustling young store. We are 
 reducing the prices because we bought 
 these garments at reduced prices and 
 can afford to sell them for less than any 
 regular buying store in this entire coun- 
 try. — Jones Dry Goods Co., Kansas City. 
 
 No matter how low the prices adver- 
 tised by others, you may depend upon 
 our prices being lower. Our reputation 
 for underselling all others we sustain 
 by as much price cutting as may be 
 necessary. Very frequently our regular 
 prices are lower than the special prices 
 advertised by others. Notable instances 
 of this continued underselling will be 
 found by comparing Macy's prices with 
 those quoted elsewhere. — Macy's, New 
 York, N. Y. 
 
 It is seldom, indeed, that such hand- 
 some specimens take on the moderate 
 prices that accompany these. The care- 
 ful selections made by our experts, 
 coupled with most advantageous buying, 
 are accountable for this rare assortment 
 of Oriental rugs being so moderately 
 priced. — Bloomingdale's, New York. 
 
 This apparel is what the Model carried 
 over from last vear that we want to close 
 out. We have reduced the prices to less 
 than what the garments cost Kemper & 
 Paxton. We still have plenty of those 
 skirt and suit bargains which were on 
 sale the early part of this week. In 
 addition we have thrown in a big line 
 of children's cloaks that are especially 
 low priced for rapid clearance. We want 
 you to read this list from end to end, 
 because you will find savings and values 
 that have not been equaled before. — 
 Jones Dry Goods Co., Topeka, Kan. 
 
 Prices are remarkably low, even for 
 our January sale — this year we bought 
 as never before — prices reached the low- 
 est ebb. In looking over the garments 
 you will be surprised at the thorough 
 goodness of materials, trimmings and 
 workmanship, considering the extreme 
 lowness of the prices. This sale will 
 demonstrate as never before, that time 
 and money are mis-spent in buying ma- 
 terials and making the garments in the 
 home. Remember — January sale prices 
 are the lowest of the entire year. — Day- 
 ton's, Minneapolis, Minn. 
 
 Prices border on sensational ! Fresh, 
 crisp underwear at most attractive prices 
 ever quoted. Exquisite undermuslins at 
 about cost of materials. — /. M. High Co., 
 Atlanta, Ga. 
 
 The stocks are all tresh and new, just 
 
 opened for this sale, and they were 
 bought at prices which enable us ta 
 offer them to you at very low figures, 
 considering the excellent quality of the 
 goods — Donaldson's, Minneapolis, Minn. 
 
 Sacrifice prices.— Clucker's Clothing 
 Store, Kenton, O. 
 
 Wilderness of low prices.— Symow'^, 
 Butte, Mont. 
 
 Profitless prices.— James McLean's 
 Store, York, Pa. 
 
 Price-slashing sale!— Z. C. M. L, Salt 
 Lake City, Utah. 
 
 Hurry-up prices.- 3/orri5 Gross Co., 
 Tacoma, Wash. 
 
 Priced for a modest purse! — Bern- 
 hcimer's, Kansas City, Mo. 
 
 Reliable goods reasonably priced!— 
 Myers Bros., WUliamsport, Pa. 
 
 Another explosion of prices! — The Ed. 
 Malley Co., New Haven, Conn. 
 
 Our scalping knife is almost worn to 
 the heft! — Crawford's, St. Louis, Mo. 
 
 Just a windfall, that's all. Prices 
 blown away. — Hackett, Carhart Sf; Co.^ 
 New York, 
 
 Prices that insure your pocket'oook 
 against a vacuum! — The Satisfactory,- 
 Saginaw, Mich. 
 
 Tremendous possibilities for money- 
 savingl—McCurdy ^ Norwell Co., Roch- 
 ester, N. Y. 
 
 Prices, quantities and qualities over- 
 shadowed! — Frederick Loeser 8^ Co., 
 Brooklyn, N. Y. 
 
 Prices that make it wise for you to 
 anticipate future wants! — Hanan~Mat- 
 hewson Co., Cleveland, O. 
 
 Prices that appeal to the money-saving 
 instincts of the thrifty!—/. .Y. Adam 
 ^ Co., Buffalo, N. Y. 
 
 Prices on strictly summer goods go 
 down as the mercury climbs upward ! — 
 Stewart ^ Co., Baltimore, Md. 
 
 Down goes the price and away go the 
 profits and a slice of the cost \—The Pal- 
 ace Clothing Co., Kansas City, Mo. 
 
 Absurd prices. — Bradley's, Bangor. 
 
 Amazing prices. — Joseph Horn Co., 
 Pittsburg, Pa. 
 
 Price temptations.— 3/cir^iVr'« Empo- 
 rium, Fall River, Mass. 
 
 Tumble-down prices. — Wm. Hahn %; 
 Co., Washington, D. C. 
 
 Below zero prxces.— Frederick Loeser 
 ^ Co., Brooklyn, N. Y. 
 
 Sensationally priced.— T^c Denver Dry 
 Goods Co., Denver, Col. 
 
 Prices that talk. — Paul Lowenthal Dnt 
 Goods Co., Waco, Tex. 
 
 •i 
 
 IT 
 
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 I i 
 
 
 PRICES 
 
72 
 
 
 COAL ADVERTISiyg 
 
 COAL ADVERTISING 
 
 73 
 
 G'oorf, Co, Columbus, O. ^ 
 
 Dollar stretching prices.-P.'ifc^ Sr Ma- 
 doc, Utica, N. Y, 9 ^^« 
 
 Prices blown to pieces.-TToorf Bros. * 
 ^o., Chicago, III. ^ 
 
 Some intensely interesting underpric- 
 mgs.~Jone9 Dry Goods Co A-Z. 
 City, Mo. ^'' ^""^a* 
 
 Prices are radically at variance with 
 
 splendid qualities and bargain prices.- 
 Adam. Dry Good, Co.. Xeu, York 
 
 suh^m*""^' '" ^•"•"'^'"''gs priced to 
 suit slender purses.-/^.ar.„r.VA Bro.. 
 $ Co., Saginaw, Mich. 
 
 s,Jh''*'^'"''''u *'" 'P" housekeepers to 
 such active buying that many will be 
 
 ^Z^: J'^^y-^'--' * Co., Ba,U. 
 
 ■ fhf ""' "'^* "'" '''"'J you more closelr 
 
 masser'V* '^'./"'''"^ ""ter of the 
 masses.-rA« BaUey Co., Cleveland, O 
 
 OoTnUl'ld.''"' "''"^-"^ ^'-'""3'. 
 
 Labor saving prices.-^to„«ra« On 
 Good, Co., Peoria, III " ^ 
 
 Co! b:;IC^ -tti„g.-r*, KleMau. 
 
 Profitless prices prevail.- IT. A Mc 
 Naughton Co., Muncie, Ind. ' 
 
 Friend-winning prices.-^oorf/^//otc> 
 Minneapolis, Minn. /^^'ows, 
 
 ^''crZark'T/'"'''""^-^'""" 
 
 -^^TrLX':Lirxr^''-' 
 
 PRICES 
 
 <?/fJ!f^l ^""^'"« prlces.-rA« Boston 
 atore, Worcester, Mass. 
 
 Emptying-out prices.-Vonw Dry 
 Goods Co., Kansas City, Mo. ^ 
 
 Prices are slashed right in two.-^. L. 
 Nichols, Fall River, Mass. 
 
 September price economies.-TAtf Scott 
 Dry Goods Co., Cleveland, O. 
 
 Prices that will astonish you.-iJ. C, 
 Wendland S, Co., Bay City, Mich. 
 
 Stock's price wrecked.— TAe A T 
 Lewis 4: Son Dry Goods Co., Denver 
 
 The zenith has been reached in price 
 cutUng.^Hamburger's, Los Angeles 
 
 This sale cuts the very life out of 
 prices.-Fan..7^ Shoe Storl, WashZgt^l 
 
 thif^'hot*''* T ^^^P >-" -«oJ. even 
 
 sroreXsZt::?^^^^^^^^^ 
 
 cance.-rA, N. P. Nelson Co., Galesburg, 
 wh^t'^'thrr'' ^^^^'^-t^king.-You know 
 carefu Iv "^T""'' . ^" '^"^^^ ™"St be 
 fore th^ T ' J"^'^^«"«^>' reduced be- 
 Z A i semi-annual balance sheet is 
 rendered. What i« m^ « 
 
 Half pricrt\;y'ty"irr But 
 
 S,''t7erietl^rr,'"'"^'^"' 
 one Of th:se saeT/oula^rto?*!' !f 
 
 y^ji" *d ' dT «"''• «"<> o"'.rb:';u^ 
 
 I I L^ *''y' """^ you'll regret it_ 
 Sak. 4- Company, Indianapoli.,^. 
 
 Lee-way prices.-5. 5. Lee, Trenton. 
 
 ^?uick-march prices -si^i^^j n 
 Co., New York. '^'"'''^^'^^'ffel-Cooper 
 
 wtsoTMilTrvto'"''---^''''''^^ ^ 
 nubTpi^Lt:^ ,^:^-'-^olomon , 
 
 EquaHzing prices.-TA^ Daoid G 
 Beggs Co., Cleveland, Q. ^' 
 
 Scores'" v"""" «™a^ing.-Hi.c/,o» Bay 
 oiores, Vancouver, B. C. 
 
 ««y*, ^ew Haven, Conn. ^ 
 
 Prices that'll tempt slim nurse*; a 
 D. Matthews' Sons, BrooUy^N f 
 
 No prices in the city so utterly re- 
 markable.— /To/*'* T^» A , '^'^'^v re- 
 aaiss, Los Angeles, Cal, 
 
 Iremendous price cuts l-The Metro 
 politan Dru Good» Cn e • ^Z^*^^" 
 '^ . ^ ^^^^^ ^^" Saginaw, Mich. 
 
 Cutting-^lashin^-smashing prices - 
 A. Livingston ^ Sons, BuHington la. 
 
 phelf emptying and counter dearinir 
 prices.-Bo.,^, ^ Buhl, Pittsburg Pa 
 
 The mark-down man has made havoc 
 with prices.-0/.>.r Rothert, Altoona 
 
 Paris Millinery Co., Salt Lake City. 
 
 Little escapes the terrible onslaught 
 of the price cutter.— Fw/kt**, Trenton. 
 
 A price fact which needs no argument. 
 Jones Dry Goods Co., Kansas City. 
 
 Fragmentary ends at fragmentary 
 prices. — English Woolen Mills Co., De- 
 troit, Mich. 
 
 Prices "top-side, down-side," as the 
 Chinaman says.— J. R. Libby Co., Port- 
 land. Me. 
 
 Here is where we have cut the jugular 
 vein of prices.— P«< /a'*, Colorado 
 Springs, Colo. 
 
 We are pushing down prices to push 
 up business.— J/acCart^y Tailoring Co., 
 Omaha, Neb. 
 
 We have cut prices in a manner that 
 •will save you enormously. — John J. Col- 
 lins, Scranton, Pa. 
 
 Low prices intrenched behind values 
 par excellence. — The Scott Dry Goods 
 Co., Cleveland, O. 
 
 We just put a price on everything 
 that moves it; and in a hurry, too.— 
 Bobbins ^' Paddon, Utica, N. Y. 
 
 If prices are " the magnets of trade " 
 our store will certainly be filled to over- 
 flowing.— L. F. Beach ^ Co., Joliet, III. 
 A record-breaker for stupendous cut- 
 ting and slashing of prices.— T/ic Paris 
 Millinery Co., Salt Lake City, Utah. 
 
 Business on the increase; prices on the 
 decrease.— TAe Metropolitan D. G. Co., 
 Saginaw, Mich. 
 
 Price reductions like snow in the sum- 
 mer sunshine. Every department has 
 its full share of bargain offerings at 
 matchless low prices, and, as usual, all 
 goods put forward are right up to date 
 in every particular. — Globe Warehouse, 
 Scranton, Pa. 
 
 Sliced prices.— Geo. Watson ^ Co., 
 Newark, N, J. 
 
 Greatly lessened prices. — Hecht's, 
 Washington, D. C. 
 
 Prices that shriek economy. — Arm- 
 brustefs, Columbus, O. 
 
 Popular prices rule throughout. — 
 Bernheimer's, Kansas City, Mo. 
 
 The power of price is paramount. — 
 Ludwig Baumann <J- Co., New York. 
 
 Luxury in dress without luxury prices. 
 — Smith ^ Ennis, Los Angeles, Cal, 
 
 Tempting persuasive prices. — A. Hem- 
 eniray ^ Sons, Colorado Springs, Colo. 
 
 Prices that tell the story better than 
 arguments. — Kaufman's, Pittsburg. 
 
 Every price has been pruned to a 
 point that means business. — Scroggie's, 
 Montreal, Can, 
 
 February price reductions which may 
 read like fiction, but are positive facts. 
 — Barnard, Summer ^ Putnam Cc, 
 Worcester, Mass. 
 
 These prices leave you something for 
 something else.— Golden Ball Dry Goods 
 4" Shoe House, Cohoes, N. Y. 
 
 Low price inducements, unless coupled 
 with reliability and sterling worth, are 
 of little interest to the prudent buyer, 
 but standard grade articles priced on 
 a bargain basis, such as we now quote, 
 are extremely gratifying— immense as- 
 sortments and the lowest prices, make 
 this store "headquarters" for every- 
 thing pertaining to winter merchandise. 
 —The Williams ^ Rogers Co., Cleveland. 
 
 All the small lots and broken assort- 
 ments have been gathered together for a 
 grand final sweep-up. It is not a 
 question of price or value now. We are 
 going to move some thousands of arti- 
 cles out, and if one price won't do it 
 a lower price will. The unprecedented 
 success of the sale so far shows how 
 great the bargains are. This Friday 
 and Saturday will see still greater. 
 Prices hold for both days. Women who 
 would profit most will find it good 
 policy to come here and stay all day 
 —for many of the best values in the 
 sale, being too small to advertise, are 
 thrown out upon tables; these are 
 changed almost hourly, only to be re- 
 placed by something diff^erent. Mail 
 orders will be filled while lots hold out. 
 — Ehrich Bros., New York, N. Y. 
 
 This week we have prepared a feast 
 of low prices for our customers. The 
 quality is the same high grade they know 
 so well, but we have squeezed all the 
 profits out of the prices and cut them 
 down to cost. Here are a few of the 
 specials for the next three days, which 
 will delight all housekeepers who be- 
 lieve in saving money. — James Butler, 
 New York. 
 
 On Monday our basement store again 
 took front position as the storm center 
 for underprice ofl'erings in New York 
 city. With added space and new deter- 
 mination that this should be the most 
 striking example of what a great store 
 could do in the way of daily bargain 
 displays, the store was filled to over- 
 flowing all day long. Yesterday the 
 enthusiasm was continued, and to-day 
 an array of new off^erings is presented 
 that will attract thousands of the read- 
 ers of to-day's news. — John Wanamaker, 
 New York. 
 
 As for prices, did you ever hear of 
 one too high in this store? — C. F. Wing, 
 New Bedford, Mass. 
 
 I * 
 
 i! 
 
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 i 
 t 
 I 
 
 : 
 
 PRICES 
 
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74 
 
 ___COALADVERTISIXG 
 
 ^WM 
 
 Great bargains in every department 
 Dollars have doubled purcLsinrpoTers 
 nere. It pays to trade at Dav'._n„„ 
 Carpet * p„r„Uure Co., PeoZiu" 
 
 An opportunity. The expansion sale 
 has created the greatest furniture buy! 
 
 fered. Everything in this Jarge estab- 
 lishment has been priced at one^^alf the 
 even a ""'V"^ '""'' merchandise at 
 
 a 1 the c" K ^'^""- " ^'^' ""t ^eq"ire 
 all the cash to avail yourself of ttiese 
 
 ZZZr- ' k' " """'' P"^"™* down 
 
 and VT '","' P^^-^»y '* «" ^^ ask 
 and m case of sicltness, accident non 
 
 employment, or death U wm extend 
 
 withou7rdd"v '"r'-' '■<"" ^--''-e 
 
 without additional cost.-rerr« Haute 
 PnrnUure and Carpet Co.. Terre Haute. 
 
 ruobers. There is one place to get irood 
 ones cheap.-C(«<,<„^,/fi,„„^^vf;; ^ 
 
 We have no apology to offer for our 
 prices-our cloth dealers don't have to 
 expenenoe disaster for our beneflt-f?^ 
 C. Loftu, ^ Co., New York. 
 
 COAL ADVERTISING 
 
 (o 
 
 III!/'?!" """^ *''« fabrics and fancv 
 
 A price flurry._S„„„,,^ Omaha. 
 Price slashing.-rA, Oto6,, «,. £„„,-,^ 
 
 Snap prices.-^ffudton »/.« <y* 
 
 -?or/p„':!,,"""."°P'y yo" purse. 
 ^or« i^«mi<ur» Co., Kort. />„ 
 
 The life-giving principle of adver- 
 tising IS truthfulness; you wouldn' h'ed 
 
 maric feature of our Friday advertis- 
 ing IS price. Every article advert sed 
 
 cribed eT '"""^ '' '™'"""y "es- 
 "'"!?• E'«T price is special and for 
 
 one day only You will not find a word 
 " vtr*'*^"''"" '" "hat we say 
 Xei her will you find a price thai 
 .s not lower than the usual one.-t-o^: 
 «'ore i- O'Keefe, Jersey City, N. J 
 
 Do you realize that the average man 
 of to-day lives with more comfit Tnd 
 convenience than the kings and p'rinces 
 were bv ^^ "f * '"""""ded as they 
 Wh!f K J"' '"'"•"■«« »nd servants' 
 _Hhat has done it? Modern wavs of 
 n-ak'ng and selling. And he has beTn 
 
 r ' :r:T ^tI "t"^" -"^^^"^ 
 
 fa.t p!, '^^ . ^""^ *'°'* is moving 
 fast. Every point, every new idea worth 
 the having, is being focused on the 
 
 per * B/oci, Peoria, ///. *^ 
 
 is Tfav" n^ ^l"^ ''*y » '•""day. It 
 is May Day here every day of this 
 
 merry month of May. ^,e L:: ^t 
 gaj attir^wearing its best frock and 
 prettiest hat. as it were, all the time 
 The show of wearables, our grand dTs 
 P ay of gowns, the lace and ribbon d s- 
 Plays, are always like a fair. Every time 
 you come you see something in which yon 
 are interested. We are constantiv ™th! 
 enng beauUful things. From all Cr 
 
 PRICES 
 
 public by any house in the world "w! 
 
 !:»TZ **" p"<^« "f -"^ htg ll 
 
 sT'Ld""". "'"" "' "-«se Je 
 natron n/r*"" ""^ <^'><^umstances the 
 patron of Loeser's is protected" This 
 
 Ynll ^ *"' '""''« '" Greater New 
 York, under any circumstances or con" 
 
 ?enrfo^„""'''^^''■"'«-<'sor;:l 
 
 terns for lower prices than we do as 
 
 pricr'airt'at'"""" ""' """i^ '" 
 ITiie almost at once, and then n„r 
 
 guarantee makes good. Every cidm 
 
 covered by our guarantee is allowedT 
 
 TrllliT TelV''' '"^ '''''''^''^"" 
 we receive. We fully realize that there 
 
 IS only one sentiment in busines.s^oT 
 
 fs r'f; ^^''' *^** *^^ ^"*'>e strXe 
 IS bu,lt upon prices and quality. Everv 
 purchase made of us carries^.^h "^ 
 
 sTble Io"''r P°"^^ «^«^"«* the po- 
 sible loss of a single penny under 7nv 
 
 crcumstances which can or may arise 
 withm thirty days. Is any further ar! 
 gument needed? Can there porsibly ,^ 
 a safer store? ^Fr.dL LoeZTcT 
 Brooklyn, N, Y, * ' 
 
 Puniest prices ever printed. — A. D. 
 Matthews* Sons, Brooklyn, N. Y. 
 
 Appealingly priced. — The Broadway 
 Department Store, Los Angeles, Cal. 
 
 Fearful slashing of prices. — Sonnerir 
 theil-Holbrook Grocery Co., Dallas, Tex. 
 
 Another price-smashing sale.— White 
 Topaz Diamond Co., Fall River. 
 
 Unprecedented low prices for strictly 
 new, clean, reliable goods. — Fisher, To- 
 peka, Kan. 
 
 Our prices, while low, never touch the 
 point where quality ceases. — W. A. Nico-- 
 laus Co., Bloomington, III. 
 
 Quick-step prices. — The Haycock and 
 Dudgeon Store, Montreal, Can. 
 
 Prices are halved and quartered. — The 
 S. Carsley Co., Ltd^ Montreal, Can. 
 
 Neat prices. — Abraham ^ Straus, 
 Brooklyn, iV. Y. 
 
 Sacrificing prices. — Chapman ^ Co., 
 Brooklyn, N. Y. 
 
 Prices run like these. — L. Lehman ^ 
 Co., Trenton, N. J. 
 
 Positive price reductions. — Adams 
 Dry Goods Co., N, Y. 
 
 Up-to-date, down in price. — C. C. Ful- 
 ler Co., Hartford, Conn. 
 
 Nothing mean or skimped except the 
 prices. — Perlmutter's, N. J. 
 
 A May parade of savings. — A. D. 
 Matthew^ Sons, Brooklyn, N. Y. 
 
 Prices tell the story. — Christofersen, 
 Moore ^ Co., Tacoma, Wash. 
 
 Quoting prices remarkable for small- 
 ness. — Solomon's, Pittsburg, Pa. 
 
 Prices become half prices. — The De 
 Wolf Store, New Bedford, Mass. 
 
 Price reductions predominate. — Brook- 
 lyn Furniture Co., Brooklyn, N. Y. 
 
 Prices cut to pieces. Profits go all 
 one way — to the consumer. These prices 
 are worth while looking after. — Living- 
 ston's, Pueblo, Colo. 
 
 Smile Producers. — For Saturday 
 buying only we name prices that will 
 produce smiles from sheer satisfaction 
 — Moch Bros., Pueblo, Colo. 
 
 Another Day of Wonderful Millin- 
 ery Pricings. — All competition knocked 
 out — no store has the courage to meet 
 our prices. They'll lose too much money 
 if they do. At the prices we advertise 
 to-day we must refuse to supply other 
 dealers — they must pay regular prices. 
 — Johnson <^ Co., Pueblo, Colo. 
 
 New Clothing at Bargain Prices.— The 
 prices at which we have marked our 
 new Spring and Summer suits, as com- 
 pared with same qualities as priced by 
 
 other clothiers, enables us to claim with 
 right that we are making " bargain " 
 prices on our choice clothing stock for 
 men and boys. — Morris Gross Co., Ta- 
 coma, Wash. 
 
 Small are the prices. — The T. Eaton 
 Co., Toronto, Ont. 
 
 Footwear prices topsy turvy! — Black's 
 Shoe Store, Bangor, Me. 
 
 Prices talk; no other arguments need- 
 ed. — The Z. L. White Co., Columbus. 
 
 Stirring little prices. — Schipper 4' 
 Block, Peoria, III. 
 
 Prices are influential. — The Bon Ton, 
 York, Pa. 
 
 Saving prices. — Wasson's, Indianapo- 
 lis, Ind. 
 
 One price means business honesty. — 
 Cromwell, Tacoma, Wash. 
 
 Fire sale prices. — The Hub, Portland. 
 
 Unapproachable, persuasive prices. — 
 Lantz, Mansfield, O. 
 
 Crowding prices lower and lower. — 
 The A. E. Pitts Company, Columbus. 
 
 Our prices are comparatively low. — 
 Powers, Minneapolis, Minn. 
 
 Low prices are most eloquent. — Black's 
 Shoe Store, Bangor, Me. 
 
 Furniture prices cut as never before. 
 — Louis Weber ^ Co., Chicago, III. 
 
 The prices will clear the racks. — Cham- 
 berlin-Johnson-DuBose Co., Atlanta. 
 
 A price that ought to tempt you to 
 buy for future wants. — Dinet's, Joliet. 
 
 Prices that are backed by sterling 
 quality. — Morris Gross Co., Tacoma, 
 Wash. 
 
 Mild weather causes melting prices. — 
 Myers Bros., Terre Haute, Ind. 
 
 Prices that shout. — W. G. Put man, Pe- 
 oria, III. 
 
 Strongly favorable prices. — Forqur- 
 ena. Temple ^ Co., Richmond, Va. 
 
 A little flurry in prices, for which the 
 weather alone is responsible. — B. Shan- 
 non ^ Co., St. Paul, Minn. 
 
 Waist prices a revelation of money 
 saved. — Chapman 4* Co., Brooklyn. 
 
 At purse pleasing prices. — Remnant 
 and Mill End Store, Newark, N. J. 
 
 Grocery prices to help you save.^ 
 Rothschild ^ Company, Chicago, III. 
 
 Facts and figures! — It's an absolute 
 fact that our prices are lower than any 
 other's. We quote our prices in plain 
 figures, so there can be no dispute as 
 to who is the lowest. To satisfy your- 
 self, compare this list with any other's 
 and see the result. — M. Quinn, Kansas 
 City, Mo. 
 
 PRICES 
 
76 
 
 A remarkable price.-r*^ Bedell Com- 
 Pany, Brooklyn, N. y. ^ 
 
 o/rea? """"^^"«"^d i" the category 
 of real bargams.-.V.„^«„, Brooklyl. 
 
 Overcoat prices cut in halves — n;^ 
 Soutk Clomng Co. Bost:n, 3/1^"^'^ 
 
 bm^'r^ anniversary prices.-i2o,.„- 
 baum Company, Pittsburg, Pa 
 
 fief !„Te'%'n ''" P"^*^ ^ ^'^--Pl- 
 neci ,n the following items, many of 
 
 cosi nf"' I' '^^' P"^^' «" "nder' the 
 
 The basement speaks of little prices 
 -Abraham S^ Straus, Brooklyn, NY 
 
 Pounding the prices. Nothing brinirs' 
 customers as fa<!f «c j *^ onngs 
 
 low prices Thin i • f^"^^ ^"^^^ «* 
 C/..Zd!- O '''""' "^"^"''"^^ ^«•' 
 
 At prices that are nothing short of 
 ex raorchnary.-A'a«/,„a.«',, Av^,,'j;/^ 
 
 Incomparable pricing.-.^ 6ra^am '4. 
 ^^raii*, Brooklyn, y. Y, ^ 
 
 Plated prices.-^ 6raAam * Straus 
 Brooklyn, N. Y, >^traus, 
 
 ,,^'""'"g t»»e picture prices.-iy A 
 ^ieldrumCo.,Bufalo,N Y 
 
 * ^^«^*''-«'» ^5' -S-on, Oalesburg 
 They get hilarious over our deores 
 Sion of prices —K^ ir a* V "^P'^^s- 
 prices.-^, itf. Atwood, Chicago, 
 
 A price drop in the face of advance 
 —:SeHman, Brooklyn, N, y. "^^nce. 
 
 Xo need of saying much, 'prices tell 
 ttie^story.-^a,,,,,, Carhart^V^yf^ 
 
 ^^oZfn, /T P"ces.-X...,«„, 
 
 Walkaway prices.— rA« n T r^i 
 Company, Gatesbury, m, ' ^^ ^'"""'"' 
 
 Guard your pocketbook, for prices are 
 awfully tempting this week.:^a, r 
 ^»">n t Son., Wil„,!„^,o„, dT 
 
 Glassware prices have most certainl., 
 touched bottom.-rA« FahslT^Z! 
 hamton, N. Y. ''tore, Bmg- 
 
 Prices that mean quick selling.-^ir 
 
 <!,i"T.,"^ uniformly favorable.- 
 S'ra^6r,rf^. * Clothier, PhUadelpht 
 
 Prices that almost pass belief -r»<, 
 Edu,. Mallei, Co., Ne«, Haven Conn 
 
 COAL_ADVERTISING 
 
 4 
 
 PRICES 
 
 RobTl 'r"l n'"' "" 'hemselves.- 
 "ot>t. I. Cohen, Oaheelon, Tex. 
 
 rallZ CaT ""'«"*«'-'^<"«''. ^-- 
 MJeiKus, Sacramento, Cal 
 
 ry'^sZlZ:'! c. "'"—«»«-»-.'., 
 
 February cleaning prices -r»„ 
 
 Milhnery closing prices'—/? n ir 
 ^ell 4: Co., Mansfield, O ' ^^"'^" 
 
 Rock bottom prices—/, c d; , « 
 Co., Newark, N J ^' ^'^"' * 
 
 «.o™"7he'"'i7nr-!ri'r r*"^" ."""^^ "" 
 
 Poul.Minn. ""^•^*« B^fon^m, St 
 
 prL-nlT. ^'5 ^""•"""^'^ thaw in 
 pnces.—Deebecker',, Bufalo, NY 
 
 bargrrcel^'ol"^' ^'''^^ «' 'hese 
 8 m prices.— Ca««/y',, Peorio, /«, 
 
 „.^'"''*'^''ave been most severely dealt 
 
 <:^o., Jersey City. N J. ^''"''^"» ^ 
 Former prices carved down to fh« 
 
 kZ7cI "^.r '"''"'^'-Boch.chUd, 
 ^vnn <^ Co., Baltimore, Md 
 
 to^heir%or'*'''^'' •"" <" "" ''-"Wance 
 
 -S^rra/i'isijv?:-:- 
 
 Our desire N^; ""l' P"^"" "^^^ he"" 
 "ur aesire is to make such low prices to 
 
 -it a highe7';^e th?;"ourreXC 
 
 P/^TX'r^^f"" «l«shed.-^o/o.on',. 
 
 Heart-rending prices.-L. O fl- 
 Brown, Denison, Tex. 
 
 COAL ADVERTISING 
 
 77 
 
 Sharp break in prices. — Meigs Sj; Co., 
 Bridgeport, Mass. 
 
 Next to nothing prices. — Qoldenberfs, 
 Washington, D. C, 
 
 Surprise prices.— Tft* PaUut Royal, 
 Washington, D. C. 
 
 Unexampled price-cheapness. — John 
 Murphy, Montreal, Can. 
 
 Revisions in fur prices. — Carson, Pirie, 
 Scott ^ Co., Chicago, III. 
 
 Prices to entice "you" — everybody.— 
 Walker Store, Salt Lake, Utah. 
 
 Move out prices in the garment de- 
 partment. — J. V. Spare, New Bedford. 
 
 The price cutter has been in every 
 department — Spring-Holzwarth Co., Al- 
 liance, O. 
 
 Prices take a big tumble for to-night 
 and to-morrow's selling. — E, 8. Brown 
 Co., Fall River, Matt. 
 » A few prices that will interest you 
 among other things. — Chamberlain- John- 
 ton-DuBose Co., Atlanta, Qa. 
 
 Prices will do most of the talking to- 
 day, and they will make an interesting 
 speech. — Julius Outm^n ^ Co., Baltu- 
 more, Md. 
 
 The price reducing axe is at work. 
 Chips fly off fast and furious, making 
 our profits smaller, yours bigger. — 
 Hahne ^ Co., Newark, N. J. 
 
 Bang! Bang! Bang! To-morrow. A 
 noise in prices that will be heard from 
 one end of Cohoes to the other, and 
 reach all of the adjoining towns. — H. H. 
 Butler, Cohoes, N. Y. 
 
 "The proof of the pudding is in the 
 eating,'* and the proof that this is the 
 greatest sale of its kind ever inaugu- 
 rated here is shown by the thousands 
 who crowd the store at the present 
 writing. Don't fail to lay in a supply 
 for summer use, as it is doubtful 
 whether we could ever buy such gar- 
 ments again, without paying more for 
 them than what we are offering them 
 to-day. "A word to the wise is suf- 
 ficent," and we offer it now. Compare 
 our values and prfces with those of the 
 biggest New York houses and note the 
 saving. — The Furst Co., Jersey City. 
 
 Our prices talk. — The R. J. Neat Co., 
 Plattsville, Ont. 
 
 Slices in prices. — Bryant ^ Tucker, 
 Binghamton, N, Y. 
 
 It's cheaper at Miller's. — Miller*t 
 Drug Store, Wilmington, Del. 
 
 Trade-winning prices. — Rosenthal Dry 
 Goods Co., Peoria, III. 
 
 Merely nominal prices. — E. S. Brown 
 Company, Fall River, Matt, 
 
 The price-bars are down — flat down.— 
 8akt ^ Co., Washington, D. C. 
 
 Prices will be cut to pieces. — D. E, 
 Williams ^ Co., Youngstown, Ohio. 
 
 Prices sure to attract your attention. 
 — The Buck Store, Lansing, Mich. 
 
 Pruning prices on stylish suits.— 
 Sibley, Lindsay ^ Curr Co., Rochester^ 
 
 Now comes the after Christmas break 
 in prices. — McNaughton's Munice, III. 
 
 Prices touch bottom in the great 
 clearance. — Hechfs Greater Store, 
 Washington, D. C, 
 
 Price lists fail to convey any idea of 
 the superb values offered. — Oehm's 
 Acme Hall, Baltimore, Md. 
 
 Linen prices much less. — Prick up 
 your ears to this news: The best tidings 
 of linens that have gone out from here 
 in a long time. — William Donaldson 4r 
 Co., Minneapolis, Minn. 
 
 We're knifing prices. — Our shop is not 
 a storehouse — it's an exchange — chang- 
 ing clothing for cash. Embrace the op- 
 portunity to save money — by spending: 
 it — ^here. — Oehm't Acme Hall, Balti- 
 more, Md. 
 
 The lowest of lowest prices. — ^This is^ 
 the week when prices reach their very 
 lowest level at this establishment, for it'» 
 practically the end of the winter selling 
 season, and we make the most of the 
 last opportunity to be rid of the sea- 
 son's remaining stock. Besides, it's just 
 the week before we take inventory, and 
 every department head does his best to 
 have as little stock as possible. Thus, 
 you see there's every reason for induc- 
 ing you to buy now, even at the most 
 unusual reductions. It's only for you 
 to decide if you prefer to settle your 
 bills in small amounts, for we'll gladly 
 charge your purchases, and you may 
 pay conveniently. — O'Neill's, Baltimore. 
 
 Sacrificing prices.^-C/iapma/i <|' Co., 
 Brooklyn, N. Y. 
 
 Prices run like these. — L. Lehman ^ 
 Co., Trenton, N. J. 
 
 Positive price reductions. — Adams 
 Dry Goods Co., New York. 
 
 Up-to-date, down in price. — C. C. 
 Fuller Co., Hartford, Conn. 
 
 Prices become half prices. — The De- 
 Wolf Store, New Bedford, Mass. 
 
 Price reductions predominate. — 
 Brooklyn Furniture Co., Brooklyn, N.Y. ' 
 
 Nothing mean or skimped except the 
 prices. — Perlmutters, Jersey City, N. /. 
 
 Our prices " As Low as Any and 
 Lower Than Many." — Brannen Sf; An- 
 thony, Atlanta, Go, 
 
 PRICES 
 
78 
 
 . 
 
 ■i 1 
 
 The carpenters rip „p the floor,,; the 
 Aichoh, Path Bwer. mL. 
 
 Caught up in the price maelstrom 
 «hich IS now swirling throueh the 
 ^ior..-Sch-„er ^ Block, Peoritlll 
 
 The bait that catches this kind of 
 
 weather and this time of year, is low 
 
 pr,ces.-SmUh. Gray ^ Co.. Ne\oYoX 
 
 Scissors are all right for some stores; 
 
 take ?h "* «" '"'" P"™ ^"'""g we 
 
 nJ",v'"u*.r'''" ""^ '" '""' th"* we do 
 not think there-s a single instance where 
 the price represents anywhere near the 
 actual cost.-ilf„„d,„ Bro,.. Chicago. Ul 
 
 Tremendous price concessions.-r** 
 Bet Hwe, Kama, Citu, Mo. 
 
 Ini*"."!,?'- '°'"'}"''"^ P'oot of a slash- 
 
 Zla Co" P"'^'-B'"'o» Store. An- 
 ■soma. Conn. 
 
 Small expenses do wonders in the 
 n^aking of small prices.^Rosenthal Dry 
 Goods Co., Peoria, III, ^ 
 
 Prices that will irresistibly appeal to 
 every economical ^ou^an.-slhleZ^er I 
 Mayer, Chicago, III. ^ ^ 
 
 A skirt sale at such low prices that 
 only a genuine clearance such as this 
 store „.akes, that justifies the sacr ficing 
 of all profits. If like the majority of 
 
 to w^rk'"^ 7r ^ ^^ '' ''' P'-^- 
 there wo„M ^."u "* ""'^^ P"^^)' ^^en 
 in L r T^ ^^ '">'*^'"^ remarkable 
 and the n- f "'''• ^"* «" ^'^ "ew 
 others t;^'"'' "'m,''^^ "^"^^ ^^^^^ ^^an 
 
 vestment to' T"" ^"^ ^* « ^^^ ^"^ 
 vestment to buy now while there's 
 
 <^h^ce of all.-^a^ Mock, Pueblo, Colo, 
 
 ^^ hen Tou buy what's best you need 
 
 huy but seldom; when you buy what's 
 
 Zander i' Recker, Indianapolis, Ind 
 
 enure 'c7tv ""'""^ *^' ""''' ^'«^"^^ ^'^ ^^^e 
 entire city on every class of winter 
 
 ?nerchand,se, apparel and home f uT^i st 
 
 ^IST/^^ stofe.-rirk^^- 
 
 />/^^t:;, ^i^r -.inable.-^^,,,,, 
 
 thoni/, Atlanta, Ga. 9 ^»- 
 
 Low close-out prices.-^arn^rf &^ Ton 
 ifawr, Peoria, III, ^ ^ 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 79 
 
 PRICES 
 
 ^t^^'^'^nJ'''''^^ clown.-P/a/^y Dept. 
 Store, Chicago, III, ^ ^ 
 
 Clothmg Co., Spokane, Wash. 
 
 «n^ Parlors, Louisville, Ky. 
 
 An economy in every nrice — <?/r/,,«_ 
 ftH./^. ^ Clothier, PhUadelplla, Pa 
 
 ThJ^'lxrnF.T^ P"""^ *^ powder.^ 
 TA. /AL C/o^A.„^ Co., Spokane, WasK 
 
 Some of the prices which will prove 
 their loss and your gain --Platkv nlf 
 Store, Chicago, III ^ ^^' 
 
 Austin is always a step ahead In 
 quah y-a step behind in price.-!^ M 
 Anstin, Litchfield, Ul. ^ ' ^' 
 
 . ^X'^'V *^** y''^^^ «" immediate cash 
 
 •on, ^ew Bedford, Mass. ^ 
 
 Here's another bla«jf fi^oi. 
 w,« 1 "lasr that uncovers 
 
 Tath lin '"' "' '■"'"'^ ""<» •""■•""« 
 
 wm ha^ Ih P"*"*^' """ '"' ^-npetitor 
 will ha>e the courage to go below.- 
 fi. M. Auatin, Litchfield III 
 
 MufL^P^' P'ices.-Bo,,, 4- Buhl. 
 
 Economy prtcs.-John .V. r»o™<„ * 
 i^o., Minneapolis, Minn. ^ 
 
 CllJ'h- ^'""n ° «^'"'^ Priees.-OW South 
 Clothmg Co., Boston, Mass. 
 
 We cut prices to the core 4^» 
 Dry Goods Co., New /;^^"°^*^--^^«'»' 
 
 A vigorous and decisive low range of 
 pnces—JA^ Fair, Chicago, III, ^ 
 
 These prices are for swift sellinir-^ 
 James Shea, Hamilton, Canada!^ 
 
 Merciless cutting of prices.-TA^ Edw 
 Galley Co., New Haven, Conn. 
 
 A Lowman lesson in price cutting- 
 Lowman i^ Co., Los Angeles, Cat 
 
 A price that will please you.-Courier^ 
 Journal Jot Printing Co., LouisviZ 
 
 ^fie G. W, Robmson Co., Hamilton. 
 
 A pmch of prices.-r^i^ Chamberlain 
 
 Furniture and Mantel Co., New HaveH 
 
 bJu'2 /°' ^"""^l^' '^''^ ^'«'^t^ «nd 
 ^^1 ^«^.^«^"' «nd down, and down.^ 
 Stone, Fisher ^ Lane, Seattle, Wash. 
 
 Mi^hf "' ^''.^ ^''^ '''"'^ '""^'"^^^ figures. 
 Might surprise you with their unusual 
 
 Iowness.-F«rr6//',, Trenton, N. J. 
 
 Prices with bowed heads are these- 
 ^nducernen s that are happy surprises 
 for frugal people.-itfWc/r«ni, Scott 4- 
 Co., Scranton, Pa. ^ 
 
 Of course, it is just a passing chance 
 at tnese prices, and one that isn't likely 
 to l>e long in passing.-Four^Merai 
 Temple ^ Co., Richmond, Va. 
 
 Shortened prices. — The WatMmaker 
 Store, New York. 
 
 Prices to please our patrons. — The 
 Hub, Marion, Ind. 
 
 A clean sweep with low prices. — Sage- 
 Allen ^ Co., Hartford, Conn. 
 
 Home run price. — United States 
 Clothing Company, Milwaukee, Wis. 
 
 Fractional prices rule to-morrow.— 
 Goldenberg's, Washington, D. C. 
 
 The store of big values and little 
 prices. — /. V. Ritchey, Burlington, la. 
 
 Telling prices. — The Great Atlantic Sj; 
 Pacific Tea Company, Memphis, Tenn. 
 
 Prices which gratify the economical. 
 — Schoedinger, Fern S[ Co., Columbus, O. 
 
 Prices everlastingly the lowest. — The 
 Broadway Department Store, Los An- 
 geles, Cat. 
 
 Our prices are wondrously attrac- 
 tive.— BiirJt^, Fitz Simons, Hone S[ Co., 
 Rochester, N. T. 
 
 A ticket-of-leave price. — Walker 
 Brothers' Dry Goods Company, Salt 
 Lake City, Utah. 
 
 "The Big Store'* cuts deeply into 
 prices, and in this way keeps up the 
 volume of sales. — Kaufmann's, Pittsburg. 
 
 No matter how attractive or how 
 worthy, nothing has escaped the eye of 
 the price cutter. — Siegel Cooper ^ Co., 
 Chicago, III. 
 
 All prices are marked in plain figures 
 and the old tags remain to show you 
 what the piece is actually worth. The 
 red tag price is directly beneath to show 
 you how remarkably you save. We in- 
 vite you to share in these red tag bar- 
 gains, for when you have seen the furn- 
 iture we are talking about you will say 
 it is the greatest opportunity you've 
 known in a long time. Space prevents 
 us quoting but a few of the offerings, 
 but bear in mind that every piece in this 
 great establishment carries a red tag 
 with discounts. — The Grote-Rankin Co., 
 Spokane, Wash. 
 
 At extraordinary price reductions. 
 Not merely in isolated instances, not 
 merely a few garments that have failed 
 to find favor, but almost every tailored 
 suit and semi-tailored costume which 
 our label identifies is concerned. A 
 most diversified series of the season's 
 favored models, including long and 
 short coat styles, Eton blouse, "Frocks 
 and Frills," fitted and semi-fitted long 
 coat and semi-tailored waist styles, 
 fashioned of high grade voile, eolienne, 
 Panama cloth, mohair, clay serge. 
 
 There's positively no excuse for the 
 low prices mentioned below — we simply 
 
 have the goods to sell and you may 
 judge for yourself the fairness of our 
 proposition. We always give a " square " 
 deal for a "round" dollar.— 3/. F. 
 Thompson, Binghamton, N. Y. 
 
 You will perhaps never get a better 
 opportunity to buy that piece of fur 
 you've had in mind than now, for dur- 
 ing this clearance we have cut prices 
 unmercifully and utterly regardless of 
 cost in order to find new owners for 
 these garments immediately. — Blooming- 
 dale's, New York, N. Y. 
 
 The 14th Street Store's rule that be- 
 fore inventory all stock must be reduced 
 to the minimum is so positive that every 
 department manager is hurrying out 
 merchandise at prices so low that losses 
 of profits are mounting into the thous- 
 ands of dollars. But it's prudent to be 
 rid of what we have for what we can 
 get, and invest the proceeds in new 
 goods. This law of business creates 
 these savings for you. You're entitled 
 to them, and now's your time to gath- 
 er them in. (Mail orders filled as long 
 as lots last.) — The Fourteenth Street 
 Store, New York, N. Y. 
 
 We want you here to-day — we want 
 to show you all the new 1905 cotton 
 creations — want to show you the best 
 assortment ever brought here to Ta- 
 coma — want to prove to you that we 
 quote the lowest prices. — The Peoples 
 Store, Tacoma, Wash. 
 
 Whether rainy or stormy weather, we 
 have put the prices on this week that 
 will bring the economical shoppers out. 
 You will find new, clean, fresh and up- 
 to-date merchandise here at prices that 
 will make you wonder. Specials in all 
 departments. — A. F. Hardie, Waco, Tex. 
 
 This is a distinct and novel event in 
 the annals of merchandising, for it 
 brings a host of worthy economies to 
 you, served, if you please, on a platter 
 of patriotism. The whole store is deco- 
 rated in colonial fashion for the occa- 
 sion in butf and blue and the most stir- 
 ring savings are offered. — Stone, Fisher 
 ^ Lane, Tacoma, Wash. 
 
 Bargain prices ! — FarreU's, Trenton. 
 
 Stirring price! — Armbruster's, Colum- 
 bus, O. 
 
 Tearing up prices!— JB. White, Pitts- 
 burg, Pa, 
 
 Prices are falling! — Gillette Bros., 
 Hartford, Conn. 
 
 Unmatchable prices ! — Topham's, 
 
 Washington, D. C. 
 
 Unparelleled prices! — Jos. H, Bau- 
 land Co., Brooklyn, N. Y. 
 
 PRICES 
 
COAL ADVERTISINa 
 
 ! r! 
 
 il. 
 
 r/f/"!^^'"^ '"* ^" prices !-5<an<iard 
 C/o/A,n^ Co., Portland, M», 
 
 Prices slashed regardless of value.-^ 
 HaydeWs, Omaha, Neb. 
 
 Cut prices severely.-Menter, Boten- 
 bloom i' Co., Minneapolis, Minn, 
 
 Astonishing price concessions l-~W V 
 Snyder ^ Co., Newark, N. J, 
 
 Prices that make business aU the time I 
 —MtstroVs, Galveston, Tex, 
 
 Tempting prices I-Burjtc, Fxtz Sim- 
 ons, Hone ^ Co., Rochester, N. Y, 
 
 .K^i'}% l^'"^' "* ^^*"^ prices.-jyocA*- 
 child, Kohn ^ Co., Baltimore, Md, 
 
 s&iion,—Siegel Cooper Co., New York. 
 As prices go down, our patronaire 
 goes u^.~Waldheim ^ Co., Cleveland'o 
 Prices which tell the tale of practical 
 appreciation for gratifying Lponse 
 better than we could tell it in words— 
 F. Auerbach ^ Bro., Salt Lake City. 
 Crushed prices—Xa^arii,. Columbus. 
 Slashed prices-r*. Famous, Atlanta, 
 €^7nd^ P"<^ed.-rA. Economy, Gosh- 
 
 Jn^:'cal' P"^--^«'^''> S<^cra. 
 
 Po^'ZnTMT'''--''' '-' ^^'^y 'o. 
 £o«r'vo'"''"^ Prices.-i^.^.nr,, St. 
 
 n.2'^^\ ^T, 'P^^^^ selling.-Ba«.r. 
 man's, Brooklyn. 
 
 A substantial cut in the price.-rA. 
 ^Vm. Hengerer Co., Bufalo, N. Y, 
 
 Our low prices rarely encountered.- 
 Sauger's, Waco, Tex. 
 
 Prices will be found rare and crisp.- 
 Barkefs, Los Angeles, Cal. 
 
 Our prices are down to rock bottom— 
 House ^ Hermann, Washington, D. C 
 
 Style and price alike tempt you to a 
 purchase.-5i6/«y, Lindsay l Curt 
 Rochester, N. Y. ^ ^ y^urr. 
 
 Timely summer needfuls at slaughter 
 pr,ces.-Po/.X Colorado Springs, Colo, 
 The following quotations need no pro- 
 
 rjw1,-^""ll?^ '"^* *° "^'^^ *hem men- 
 tally d,gest,ble.-5^o«., Fisher ^ Lane, 
 Tacoma, Wash. 
 
 Prices squeezed.-^ //r«d Edmondson, 
 Morcambe, Eng. 
 
 Prices cut astonishingly._5.wo« Bros 
 Welden Co., Binghamton, N. Y. 
 
 Incredibly small prices— 5i6/6y, Lind- 
 *oy ^ Curr Co., Rochester, N. Y, 
 
 A crash in prices— if o//ory * Go, 
 Kansas City, Mo. ^ ^ ' 
 
 COAL ADVERTISING 
 
 81 
 
 '•* 
 
 PRICES 
 
 Terrific price cutting-fia,,, Atlanta. 
 
 Our prices do the work.^-Robbins 
 Colorado Springs, Colo. ^oootns, 
 
 hal^'l^V^ '"^'*^^ shortened-^6ra- 
 ham 4: Straus, Brooklyn, N. Y, 
 
 ^ ^r**"^' f ^ *^'"g sliced daily.l/. Frei- 
 inuth, Duluth, Minn. ^^ fret- 
 
 Prices are of extraordinary lowness- 
 Stegel Cooper Co., New York 
 
 Bluet Clothing Co., Los Angeles, Cal. ^ 
 New goods at broken prices— r*- 
 
 Pacific Cloak House, San Fr^o, C^, 
 Prices are the Inwf^f ;«™„ • li 
 
 James Williamson, Pr..::X.tl 
 
 vaL'"T iJ"" "/ '"'"^ strengthening 
 values—^. Kann ^ Sons, Washington. 
 
 The tremendous sliding scale in prices 
 --Joseph Home Co., Pittsburg, Pa 
 
 me.- J. N. Adams |- Co., Bufalo, N. Y 
 Prices that make our goods ^alloD 
 from our store to your home n ^^ 
 Cleveland, O, ^ ^omt.-Bmg's, 
 
 Cify%X''''"-'^^''^' ^«'^ LaU 
 
 stTr:Xria,7r--^'' ^"^-^^- 
 
 Terrific price sensations— J/i^ Hub 
 Milwaukee, Wis *^ 
 
 Falling prices— T-A. Scott Dry Goods 
 Co., Cleveland, Ohio. 
 
 A wireless telegraphy of prices-^ 
 Whiskard's, St. Thomas, Ont. 
 
 Obliterating the old price— £r / 
 Porter ^ Co., Augusta, Ga ' 
 
 ^i^j:rc:iZu^'o^'' -"^"-- 
 
 FndT"^'\^''''^' "* j^'^^ prices-Jfc. 
 Fadden's, Youngstown, Ohio. 
 
 9;^"'''^ r/"'"''^"*^ Price.s-B„r;t^, pit^ 
 Simons, Hone ^ Co., Rochester, N. Y 
 
 Every price cut, and cut with deter- 
 mination-//a/.X Los Angeles, Cal 
 
 Period of remarkable price privileges. 
 —The Leader, Minneapolis, Minn. 
 
 Counter clearing mark-down prices — 
 John Murphy ^- Co., Montreal, Can 
 
 Powerful price lowerings in all de. 
 partments-i^. Batterman, Brooklyn 
 
 Prices make second savings that are 
 interesting. — Mandelbaum's, Des Moines. 
 
 A wide-spread, all pervading lopping 
 off of prices everywhere. — Gusky's, 
 Pittsburg, Pa. 
 
 Imperative need nerves our hand to 
 prodigious price cutting. — People's Store 
 Co., Tacoma, Wash. 
 
 Prices of the most desirable merchan- 
 dise have been cut enormously. — King's 
 Palace, Washington, D. C. 
 
 Inviting prices. — Gray ^ Dudley Hard- 
 ware Co., Nashville, Tenn. 
 
 Meagre prices. — The Economy, Gosh- 
 en, Ind. 
 
 A shattering of prices. — Holbrookfs, 
 Columbus, Ohio. 
 
 Unparalleled price advantages. — The 
 Harris 4* Moury Co., Woonsocket, R. I. 
 
 Prices relentlessly reduced. — Siegel 
 Cooper Co., New York. 
 
 Purse-saving protection. — Abraham ^ 
 Straus, Brooklyn, N. Y. 
 
 Values will be scattered to the four 
 winds. — Barker's, Los Angeles, Cal. 
 
 Exhilarating extras profitlessly priced. 
 — Boston Store, Worcester, Mass. 
 
 Cut prices on a big outpouring of 
 bargains. — The Jones ^ Knox Co., 
 Youngstown, O. 
 
 Our money-saving prices deserve a 
 trial. — Rapelye 4* Palmer, Hartford. 
 
 We are clipping the price tags, but 
 no diminution in values. — Jackson's, 
 Pittsburg, Pa. 
 
 The price-chopper has been at work 
 again — this time lowering profits al- 
 most to the cost line. — Lansburgh Bros., 
 Washington, D. C, 
 
 A veritable bomb has been thrown into 
 prices and shattered them to fragments. 
 —Walker's Store, Salt Lake City, Utah. 
 
 The power of our cool cash has forced 
 down the prices of all summer wares 
 and has brought to our doors the big- 
 gest assortment of seasonable bargains 
 that ever were landed in the Monument- 
 al City. Here are ironclad proofs. — 
 Brager's, Baltimore, Md. 
 
 Price havoc. — Moss Bros., Hartford. 
 
 Pleasing prices.— Tfcc Economy, Gosh- 
 €n, Ind. 
 
 Wiping out the cost.— H. /. Porter 
 Co., Augusta, Ga. 
 
 Wonderfully low prices. — Kerr's, 
 Minneapolis, Minn. 
 
 Persuasive prices — Jay Smith ^ Son, 
 Saginaw, Mich. 
 
 Clean " sweep " prices.— Mande/- 
 baum's, Des Moines, /a. 
 
 Queer little prices. — Friedman's, 
 Grand Rapids, Mich. 
 
 Priced-down prices. — Alfred Ed- 
 mondson, Morecambe, Eng. 
 
 Equinoctial storm of prices. — Wana- 
 maker's, New York. 
 
 Pre-inventory price-making. — The May 
 Co., Cleveland, O. 
 
 Remnants at broken prices. — Golden^ 
 berg's, Washington, D. C. 
 
 An upheaval in prices. — Mendel 4' 
 Freedman, New Haven, Conn. 
 
 Lingering lots lowered in price. — The 
 Boston Store, Milwaukee, Wis. 
 
 Such a carnival of prices. — A. Ham" 
 burger 4* Sons, Los Angeles, Cal. 
 
 Ludicrously disproportionate prices.— 
 Joseph Home Co., Pittsburg, Pa. 
 
 Price beyond precedent for littleness. 
 —Walker's Store, Salt Lake City, Utah. 
 
 The bottom completely knocked out of 
 prices. — H. Batterman, Brooklyn, N. Y. 
 
 Prices on them that will send them to 
 the wrapping counter a flying. — The 
 Klenhaus Co., Bufalo, N. Y. 
 
 An overstocked maker gives us this 
 underwear sale. — L. S. Plaut ^ Co., 
 Newark, N. J. 
 
 Lowly-priced. — The Broadway De- 
 partment Store, Los Angeles, Cal. 
 
 Prices vigorously reduced. — Rosen- 
 baum Co., Pittsburg, Pa. 
 
 Cash-converting prices. — Charles S. 
 Sleppy, Parker sburg, W. Va. 
 
 Prices that are peculiarly Macy's. — 
 Macy's, New York. 
 
 A goodly slice of the cost has been 
 sacrificed. — The Lewis Store, Butte, 
 Montana. 
 
 A coronation of princely bargains. — 
 The Economy, Scranton, Pa. 
 
 Prosperity values at poverty prices. — 
 Washington Market Co., Trenton, N. J. 
 
 Price the powerful attraction here. — 
 Golden Rule Bazaar, Crookston, Minn. 
 
 You will find here a price interest 
 that's irresistible. — The Ferd Marx Store, 
 Birmingham, Ala. 
 
 More to put into your purse on ac- 
 count of these prices. — The Daylight 
 Store, Minneapolis, Minn. 
 
 We have screwed prices down another 
 notch. — Emery Dry Goods Co., Dom- 
 ville, Ohio, 
 
 Read what a nimble nickel will buy 
 from what we oflFer. — Nugent's, St, 
 Louis, Mo. 
 
 Tradewinning prices. — Campbell's, 
 
 Pittsburg, Pa, 
 
 PRICES 
 
82 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 83 
 
 A choice array of wholesome bargains, 
 sterhng qualities, and close-trimmed 
 prices.— A>ati*6, Butler 4- Benham Co., 
 Columbus, O. 
 
 This purchase represents a canceled 
 lace order by one of New York's lead- 
 ing importers because delayed in the 
 delivery. It is one of those rare op- 
 portunities where the outsider gets in 
 at a ridiculous price— we would have to 
 pay just double to duplicate the order. 
 —Chas. A. Stevens ^ Bros., Chicago, III. 
 Six weeks ago we bought the bank- 
 rupt stock of a chinaware concern in an 
 eastern city at about 25 cents on the 
 dollar. The delivery of this purchase 
 has been made. The last shipment ar- 
 rived yesterday. On Monday we will 
 place the entire lot on sale at such low 
 prices as were never before known in 
 chinaware selling.-^ii„^^^, Memphis, 
 
 The protracted rain period extended 
 all over the country. A manufacturer 
 whose business was greatly retarded by 
 the inclemency of the Meather came to 
 us with a wash goods proposition. 
 Could we use an unusually large quan- 
 tity of wash goods at a price.-" We 
 bought the goods at an alluring dis- 
 count and we offer you during this sale 
 the most varied line of desirable sum- 
 mer wash fabrics ever brought to Mar- 
 ion and you get the benefit of that dis- 
 count—Boston Store, Marion, Ind. 
 
 That is to say, our prices for the 
 very best, the goods that are not only 
 good to the eyes, but that will give th*e 
 service are no higher than those asked 
 lor inferior goods elsewhere. And still 
 again we repeat, if you see goods ad- 
 vertised elsewhere in this paper which 
 you want, our prices are apt to be less 
 -at least the cost will be the same, 
 quality equal.-^. D. Matthews^ Sons, 
 Brooklyn, N. Y, 
 
 Prices for the prudent.- iranamail^r'*. 
 New York. 
 
 Prices crushed.-C. E. Longley Co., 
 New Haven, Conn. 
 
 A cyclone of low prices.-^o/6rooJf *, 
 Columbus, Ohio. 
 
 Unprecedented underpricing.-A'cc- 
 ley's, Butte, Mont. 
 
 An insignificantly small price -^ 
 Ilecht's, Washington, D. C. 
 
 Letting down prices.— TAc Boston 
 Store, Milwaukee, Wis. 
 
 Oddlets at oddly small prices.— 12ti7- 
 ffles Sc Ellison, New Bedford. Mass. 
 
 Everything priced to meet the re- 
 quirements of thrifty shoppers— TAc 
 Jones 4- Knox Co., Yourtf/stown, Ohio 
 
 PRICES 
 
 Swift and death-dealing blow to 
 prices.^Pattosien's, San Francisco, Cat. 
 
 Prices mercilessly cut on worthy 
 ^^^'-Krieger ^ Co., South Nonralk. 
 
 Your pennies would never buy so 
 much before.-^ 6raAam 4. siraus, 
 Brooklyn, N. Y. 
 
 Here are prices to interest the most 
 conservative shoppers.-TA, Boston 
 ^tore, Los Angeles, Cal. 
 
 Prices always at the rock bottom but 
 never at the sacrifice of quality.-Z.aii 4- 
 Lyman, Traverse City, Mich. 
 
 If price talks there'll be loud clamor- 
 ing here to-day.— Evans, Munzer, Pick- 
 ering ^ Co., Minneapolis, Minn. 
 
 ^K^^'u? T '"''^ **^«* everybody with a 
 thought of economy will come here— 
 Hochschild, Kohn 4- Co., Baltimore, Md 
 Restful prices for the tired purse, 
 useful and comfortable for the tired 
 purs-on.-yoA» T. Clough, Colorado 
 Springs, Colo. 
 
 Prices already cut are cut again. 
 Profits long ago took a back seat. Now 
 cost IS forgotten.-A>arny Bros., Binq- 
 hamton, N. Y. ^ 
 
 Cut-in-half prices.— Oreat Scott, Bal- 
 timore, Md. 
 
 Cheap in price only.-3fc.Vau^;i/on',, 
 Muncte, Ind. 
 
 Strenuous price concessions.— rA<i 
 Hub, Baltimore, Md. 
 
 Low expenses; low prices.-Dau 
 Jewelry Co., Tacoma, Wash. 
 
 Smashing prices.—^. Livingston &- 
 Sons, Bloomington, III. 
 
 Price-changes are astonishing.— Siege I, 
 Cooper ^- Co., Chicago, III. 
 
 Prices anticipating the usual summer 
 reductions.-rA« Hub, Baltimore, Md. 
 
 Prices that hurry goods into useful- 
 ness.— Broo^/yn Furniture Co., Brook- 
 lyn, N. Y. 
 
 There is nothing ordinary about the 
 offerings in this house unless it be 
 prices.— FT. S. Aaron, Altoona, Pa. 
 
 Whether the price Is large or smaU it 
 will be good value for the money.— 
 George K. Kline, Johnstown, Pa. 
 
 Sundry price ^Mvrics.—Wanamaker'i, 
 Philadelphia. ' 
 
 Quick moving prices.-^. Ileyman's, 
 Newark, N. J. ^ > 
 
 Our prices are dropping.-^ //««',, 
 New Bedford, Mass. 
 
 Price-slashing sale.— /wo. R. Foster, 
 Burlington, N. C. 
 
 The day of high price is gone for- 
 ever.— ZiTar^*, New York. 
 
 Prices youMl seldom see equaled. — 
 Mandel Bros., Chicago, III. 
 
 Prices blown away — that's all. — Louis 
 Saks, Birmingham, Ala. 
 
 Down go Mohican prices. — The Mo- 
 hican Co., New Haven, Conn. 
 
 Small prices do giants' work.— Ot^ 
 more 4* O'Keefe, Jersey City, N. J. 
 
 The "wee sma*' price prevails. — Evans, 
 Munzer, Pickering S;; Co., Minneapolis. 
 
 Even immense lots go quick at such 
 pricings. — The Boston Store, Milwaukee. 
 
 Prices that will bind you more closely 
 than ever to the trading center of the 
 masses. — Schutz ^ Co., Great Falls. 
 
 The touch of small prices greets you 
 in every department of our always busy 
 store — that's the sort of greeting that 
 presses its way between the chinks of 
 your pocketbook — and then filters 
 through again into your hearts — the 
 greeting of dollars and cents. — Metro- 
 politan Clothing Co., Boston, Mass. 
 
 If you get it at Wilson's it's right — 
 so's the price. — Wilson, Trenton, N. J, 
 
 The prices are the lowest possible con- 
 sistent with quality. — John A. Roberts 
 ^- Co., mica, N. Y. 
 
 The prices are just right to make it 
 wise to do your buying here. — C. F, 
 Wing, New Bedford, Mass. 
 
 Creating a sensation. That is what 
 we are doing on the prices we are quot- 
 ing. — L. A. Shive's Sons, York, Pa. 
 
 The power of price is the mighty and 
 irresistible force that is keeping this 
 store in the front. — Gately, Peoria, III. 
 
 It couldn't be as good if you paid 
 me or anybody any less for it. And it 
 couldn't be better if you paid twice my 
 prices. — Dr. Spicer, Pueblo, Colo. 
 
 The purchasing power of your dollar 
 will be a happy surprise to you as you 
 shop through the different departments, 
 for giant values at dwarf prices are 
 greatly in evidence. — The Metropolitan 
 Dry Goods Co., Saginaw, Mich. 
 
 Again it will be demonstrated how we 
 manipulate the prices and allow you 
 opportunities for big savings. Three 
 specials culled from the many that will 
 gladden your hearts and loosen willing- 
 ly your purse strings. — Perlmutters, 
 Jersey City, N. J. 
 
 1,000 rolls china matting at about the 
 price we usually pay in China without 
 duty or freight charges. It was delayed 
 in transport between Canton and Seattle 
 by the breaking of the ship's propeller. 
 Has just arrived, is late and must be 
 sold.— B. Nugent ^ Bro. Dry Goods Co., 
 St. Louis, Mo. 
 
 A week ago Friday we sold all the 
 wash "silks we had at 19c. per yard, 
 which meant a big loss to us. Our buyer 
 found a man in New York who was will- 
 ing to sell his stock at a loss, which 
 will be your gain, and should be taken 
 advantage of at this unheard of figure, 
 per yard, 19c. — Gilchrist Company, Bos- 
 ton, Mass. 
 
 Little priced. — Solomon's, Pittsburg. 
 
 Broken prices. — McNaughton's, Mun- 
 cie, Ind. 
 
 Zero prices. — Foote <§• Shear Co., 
 Scranton, Pa. 
 
 A treat in price. — Allison's, Philadel- 
 phia, Pa. 
 
 Merciless reductions. — Hahne ^ Co., 
 Newark, N. J. 
 
 Close prices. — McCormick Bros., Ta- 
 coma, Wash. 
 
 Extravagant price reductions. — The 
 Fair, Muncie, Ind. 
 
 Quickstep prices. — Eastman Bros. ^ 
 Bancroft, Portland, Me. 
 
 Purchase now while prices are dpwn. 
 —W. V. Snyder ^ Co., Newark, N. J. 
 
 Prices that tell on goods that sell. — 
 The Bronson ^ Piatt Co., New Haven. 
 
 Don't let high prices drown your in- 
 come. — Clucken's Clothing Store, Ken- 
 ton, O. 
 
 When Jackson's reduce prices the re- 
 ductions are sweeping. — Jackson's, Pitts- 
 burg, Pa. 
 
 Now as to the plan of underpricing 
 all kinds. — Davison-Paxon-Stokes Co., 
 Hartford, Conn. 
 
 Yesterday the price-tags told a dif- 
 ferent story— $10 to $28 higher. But 
 that's all changed to-day. — Wanamaker's, 
 New York. 
 
 Keep busy prices. — Hearn, New York. 
 
 Prices a revelation. — Friend, Pitts- 
 burg, Pa. 
 
 Wee small prices. — The Economy, 
 Goshen, Ind. 
 
 Ridiculous prices. — The May Co., 
 Cleveland, O. 
 
 Wind-up prices. — Boston Store, Mil- 
 waukee, Wis. 
 
 Tiniest prices. — The New Store, Minn- 
 eapolis, Minn. 
 
 Big saving in price. — The David C. 
 Beggs Co., Columbus, O. 
 
 Vigorous price clipping. — Alfred Ed- 
 mondson, Morecambe, Eng. 
 
 Insignificant prices. — Jones Dry Goods 
 Co., Kansas City, Mo. 
 
 Final downfall of prices. — Hochs- 
 child, Kohn 4' Co., Baltimore, Md. 
 
 f 
 
 PRICES 
 
84 
 
 COAL ADVERTISING 
 
 i 
 
 
 Taking prices prevail. — Droops Music 
 House, Washington, D. C. 
 
 Save smartly on unusual prices. — 
 Abraham ^ Straus, Brooklyn, N. Y, 
 
 Prices entirely inconsistent with value. 
 ^-Case, Oravelle ^ Ervin Co., Anaconda. 
 
 Going yet deeper into the price- 
 wound. — The O. M. McKelvey ^ Co., 
 Youngstown, Ohio. 
 
 Prices never before made so tempt- 
 ingly low.— y. N. Adam ^ Co., Bufalo. 
 
 Priced in a manner that will bewilder 
 and delight.— CoAn'* Dry Goods Co., Salt 
 Lake City, Utah. 
 
 Temptingly low prices for some 
 temptingly pretty stuff.— Hales, San 
 Francisco, Cal. 
 
 Every item below a perfect sensa- 
 tion in price. — Ooodenows, Los Angeles. 
 
 We knock off great chunks from the 
 prices. — Edw. Malley's, New Haven. 
 
 Bargains giving surpass all previous 
 attempts at bargain giving. — Halden's, 
 Omaha, Neb. 
 
 Quality, desirability and low prices 
 are combined in these great sales. — 
 Marshall Field ^f Co., Chicago, III. 
 
 Not the price you pay, but what you 
 get for the price that determines the 
 value of your bargain. — Brinsmaid, 
 Des Moines, la. 
 
 Everybody listens when money talks 
 in such wonderful, clean sweep reduc- 
 tions. — Babcock, Hinds ^ Underwood, 
 Binghamton, N. Y. 
 
 Prices all over the store have been 
 cut and slashed until they are unrecog- 
 nizable. — Rich Bros., Saginaw, Mich. 
 
 Forcible price inducements. — Wal- 
 bridge's, Bufalo, N. Y. 
 
 High prices surrendered. — Stewart 
 Bros., Columbus, Ohio. 
 
 Prices are emphatic. — McCurdy ^ 
 Noncell Co., Rochester, N. Y. 
 
 Insistent price-reductions.— Wana- 
 makefs. New York. 
 
 Prices keenly slashed. — Solomon ^ 
 Ruben, Pittsburg, Pa. 
 
 Final price slash. — Ooodfellovfs, 
 Minneapolis, Minn. 
 
 A slashing of prices. — Bear's Depart- 
 ment Store, York, Pa. 
 
 Short lines — shorter prices. — Laven- 
 son's, Sacramento, Cal. 
 
 Effective, durable, favorably priced! 
 — Alfred Edmondson, Morecambe, Eng. 
 
 Prices that will crowd the counters. 
 — Y'^ounker Bros., Des Moines, la. 
 
 The cut in prices is still deeper. — 
 Goldstein's, Youngstown, Ohio. 
 
 Forcing prices down to the lowest 
 level.— r^e Boston Store, Milwaukee. 
 
 Sensible prices— not purse-breakers. — 
 Siegel's, Los Angeles, Cal. 
 
 As the mercury goes up, prices go 
 down.— TAe Potts Clark Co., Simcoe. 
 
 Attractive things at attractive prices. 
 Stewart, Dawson 4- Co., Sydney. 
 
 Prices crushed low beyond any pos- 
 sible vision of competition.— JAc Boston 
 Merchandise Co., Fall River, Mass. 
 
 Restful prices to the tired purse.— 
 W. K. Lightfoot ^ Co., Muncie, Ind. 
 
 At prices that make light demands 
 upon your pockethook.—Scroggie's, Mon- 
 treal, Can. 
 
 Prices given such decisive blows that 
 drive them even below the cost line. — 
 Saks ^ Co., Washington, D. C. 
 
 Your dollars walk with a majestic 
 stride of importance at this store. Low- 
 est prices are what make them feel their 
 Tpower.— Newman's, Brooklyn, N. Y. 
 
 More than that: a big factory to pro- 
 duce—which means that every one of 
 our 37 stores can sell direct to the con- 
 sumer at lowest possible prices.— M enter, 
 Rosenbloom ^ Co., Davenport, Iowa. 
 
 Sensational saving for this week. — 
 Hunter's, Memphis. 
 
 Price will move anything.— Cfta*. H. 
 Jones, Denison, Texas. 
 
 Morrison prices always the best. — 
 Morrison ^ Co., New York City. 
 
 Convincing prices on ready-to-wear 
 garments.— r*» Leader, Minneapolis. 
 
 We link together highest qualities and 
 lowest prices.— Stewart ^' Co., Baltimore. 
 
 The house that saves you 40 per cent. 
 — Boston Merchandise Co., Fall River. 
 
 Prices are graded down to the usual 
 under level.— Crow ^ Whitmarsh, Cleve- 
 land, Ohio. 
 
 Every price inducement is of the most 
 extraordinary description.— Siegel Coop- 
 er Co., New York. 
 
 You may match these prices, but 
 never the values. — Scranton Carpet ^ 
 Furniture Co., Galesburg, III. 
 
 The busy corner. Always the best 
 of everything for the least money. — ^S*. 
 Kann Sons ^' Co., Washington, D. C. 
 
 We are offering special opening price 
 inducements that will save you money 
 at the beginning of the season. — /. 
 Waterman, Bangor, Me. 
 
 Once please^ always pleased. No 
 cheap goods at high prices. Your money 
 back if you are not pleased. — Mose Co* 
 hen, Dayton, Ohio. 
 
 COAL ADVERTISING 
 
 85 
 
 PRICES 
 
 Big bargains at little prices. Hun- 
 dreds of useful articles to be had for 
 the small sums of 4<'. and 9c. — W. S. 
 Sturtevant, South Norwalk, Conn. 
 
 41c. sale for Saturday only. The 
 purchasing powers of this trifling sum 
 at our stores on Saturday is phenom- 
 enal. — McConnell ^ Co., Scranton, Pa. 
 
 We won't put price first. Price de- 
 pends upon quality. Quality for qual- 
 ity, we guarantee that our prices are 
 lower than what you pay elsewhere. 
 What you get for your money is as 
 important as what you pay. No mat- 
 ter how low the price, it's always value 
 received at Moss Bros., Hartford, Conn. 
 
 You can find what you want at the 
 smallest kind of little prices in this de- 
 partment to-day. The lots we mention 
 are broken— ideal emptying-out lots — 
 and the prices — well, we've seen that 
 they're in conformity with the scale es- 
 tablished all over this store at the out- 
 set of this sale.— /one* Dry Goods Co., 
 Kansas City, Mo. 
 
 Highest quality! Lowest price! Can 
 they go together? This is a question 
 naturally every one would ask, because 
 to the average mind high prices would 
 mean high quality. But is that right? 
 No. Many stores get a reputation for 
 high quality by charging high prices, be- 
 cause the idea of low prices brings the 
 thought of mean quality. Now, Kline's 
 is an ardent example of the fact that 
 high quality and low prices can go to- 
 gether. — Kline Bros., Altoona, Pa. 
 
 Wednesday the day of days! House- 
 keeper's economies in our crockery de- 
 partment. Everything you want at 
 prices that cannot fail to please you. — 
 E. S. Brown Co., Fall River, Mass. 
 
 We will not put price first, for price 
 depends upon quality — but, quality for 
 quality, we shall positively guarantee 
 our prices to be lower than what you 
 have been paying. — Rosenbaum Co., 
 Pittsburg, Pa. 
 
 Help us clean up our stock of its 
 odds and ends by saving 50o. and $1 
 for yourselves. You can do it. — H. A, 
 Nichols, Binghamton, N. Y. 
 
 What you get for your money is as 
 important as the amount you pay, no 
 matter how low the price no trash goes 
 out of this store. It's always "value re- 
 ceived."— C. F. Wing, New Bedford. 
 
 The knife has been used in every de- 
 partment. The greatest price-cutting 
 sale ever known in Hamilton still going 
 on at the John Campbell Co.'s Dry Goods 
 Store, Hamilton, Conn. 
 
 A grasshopper whose husband earned 
 
 good wages but never had anything to 
 show for it, inquired of the ant how it 
 was she was always comfortable, and 
 her husband only earned half? " I man- 
 age," replied the ant; "for instance, I 
 saved 20 per cent, on carpets last month 
 and the same this month on furniture 
 at P. J. Kelly & Co.'s special sales and 
 on easy payments, too, and I forgot to 
 mention a new stove." The moral stands 
 out like a sore thumb. Call to-day. — 
 P. J. Kelly ^ Co., New Haven, Conn. 
 
 Here's value with a vengeance. It's 
 the boldest slash yet, something for com- 
 petition to copy, if it can. — Gusky's, 
 Pittsburg, Pa. 
 
 If there's anything you want to buy 
 in second-hand furniture you can de- 
 pend on finding it here and at the right 
 price. — Will Ommert, Fall River, Mass. 
 
 More than we want in many lines of 
 furniture tells the story of some mighty 
 good bargains to be had here during the 
 next week. — Davenport Furniture, Car- 
 pet Co., Davenport, la. 
 
 Little shoes for little people at little 
 prices. — Morris ^ Smith, Charlottetown. 
 
 Our prices appeal .strongly to the 
 man or woman of an economical turn 
 of mind.— H. B. Beard ^- Co., York, Pa. 
 
 Some special bargains in the dry goods 
 line. Look at the prices. — Arneson 
 Mercantile Co., East Grand Forks, Minn. 
 
 All are sold with a guarantee to give 
 satisfaction, at prices that are absolutely 
 a saving to you on every pair. — Bern- 
 heimer, Kansas City, Mo. 
 
 Hot shot. From the booming bar- 
 gain guns of this progressive store. 
 High prices surrender and economical 
 buyers will this week triumphantly fill 
 their household wants at the lowest 
 prices ever recorded. Marvelous values, 
 matchless offerings, powerful drives are 
 in abundance in every department. The 
 " May " store is " the " store for eco- 
 nomical buyers. — May <|' Co., Columbus. 
 
 Half-price is still the magnet. But 
 every day sees the gaps in the sizes 
 widen; the variety grows less. This is 
 one of those sales you want to attend 
 without delay. Buy, and you'll be glad 
 you did. Delay and you'll regret it. 
 —Saks <^' Company, Indianapolis, Ind. 
 
 Now is the time. You who have been 
 waiting for a general reduction of 
 prices, here's your chance. — Potter- 
 Whitchill Co., Muncie, Ind. 
 
 A great big cut in our children's de- 
 partment. You will save money by call- 
 ing to-day, honest goods for little 
 money. — Henry Klaholt, Springfield, III. 
 RICES 
 
86 
 
 li 
 
 COAL ADVERTISING 
 
 Cast your eye over these: There arc 
 good saving opportunities in every one. 
 ^Oiford ijf Co., New Bedford, Mass. 
 
 The price part, after the details of 
 selection and decision are all over, you 
 will find most gratifying. — York, Pa. 
 
 Come one. Come all. And buy as 
 liberally as your purse will permit. To- 
 night's sale consists of. — Hills, McLean 
 4* Haskins, Binghamton, N. Y. 
 
 Star distribution sale. What does it 
 mean? It means the distribution of all 
 kinds of dry goods at saving prices, it 
 means the selling of the best kinds of 
 dependable merchandise at cut rates. 
 It means increasing the buying capacity 
 of your purses. Come and do your 
 shopping here and you will realize the 
 true value of its meaning. We demon- 
 strate this every day and on every pur- 
 chase you make. — Jas. McLean ^ Sons, 
 York, Pa. 
 
 Making room for spring goods arriv- 
 ing daily from all points of the compass 
 is a problem that finds easiest solution 
 in wholesale price-cutting of incomplete 
 lines and designs that are overplentiful; 
 therefore, a sweeping sale. Only a hint 
 here. — Ludwig Bauman Bros., yew York. 
 
 We'll let these prices talk. — M. Low- 
 enthal, Los Angeles, Cat. 
 
 Koch's uptown prices make downtown 
 shopping an extravagance. — Koch ^ Co., 
 New York. 
 
 Prices which spell economy! They 
 spell economy because the quality is 
 staunch and true. — Moss Bros., Hart- 
 ford, Conn. 
 
 The following prices are made ex- 
 tremely low to induce extensive pur- 
 chases this week. — Blowenstein ^ Bros., 
 Memphis, Tenn. 
 
 These prices hint at the savings to be 
 found on Monday in every section of 
 Broadway's big store. — The Berlin, 
 Brooklyn, N. Y. 
 
 Davis cuts the price. Haven't got 
 time to tell vou whv he cuts it, but here 
 are some prices to show you how he 
 cuts it. — The Davis Bargain Store, 
 Knoxville, Tenn. 
 
 If we don't put up a value sign and 
 drive a " price-nail " during this sale the 
 surface will be too hard to penetrate 
 with any pointed price tool. Theory is 
 a mighty good thing, but a practical il- 
 lustration is better. — Hartigan's, Sche- 
 nectady, N. Y. 
 
 Remnants of "Quality** on which the 
 prices have been chopped almost to 
 pieces. You are not limited to quantity, 
 nor grade, but can have your choice free 
 
 from all restraint for a mere song. Here 
 are some of the good things to choose 
 from.—,!?. Kann Sons cj- Co., Baltimore. 
 
 Our bargains know no bounds ! We 
 are plunging ahead, captivating more 
 and more people every week with our 
 surpassing bargains. It's your privilege 
 to choose freely from these values now! 
 Better ones couldn't be — " as good ** 
 ones are hard to find — and if you do 
 find as good they won't be as cheap as 
 ours. — Scharps, OaUsburg, III, 
 
 Successive busy days spur us on to 
 greater efforts. Thursday will be no 
 exception to this rule. We're going to 
 continue to demonstrate our prowess as 
 value givers, and this remarkable combi- 
 nation of values and prices should be a 
 strong magnet in drawing you to Wash- 
 ington's brightest and busiest retail es- 
 tablishment. — S. Kann, Sons ^ Co,, 
 Washington, D. C. 
 
 There never was a store so full of 
 saving chances. Never one so crowded 
 with interest — diversified good things 
 that will appeal to thousands. The 
 spring stocks are wonderfully complete 
 and in harmony with " The Leader's * 
 ways, priced substantially under value. 
 Study our store news for the coming 
 week. You'll, find it rich with timely 
 suggestions and fruitful in economy.— 
 The Leader, Minneapolis, Minn. 
 
 Pleasingly priced. — Geo. K. Kline, 
 Johnstown, Pa. 
 
 A seasonable slash in prices. — TuU ^ 
 Qihbs, Spokane, Wcuh. 
 
 Cretonnes for little enough. — Joseph 
 Home Co., Pittsburg, Pa. 
 
 Ridiculously marked down prices. — 
 Simonton's, Rockland, Me. 
 
 Price so low that you will say "Sat- 
 isfied."— TA* Goldstein Clothing Co,, 
 Binghamton, N. Y, 
 
 A summer shower. Come in and en- 
 joy the rain of price drops — they're 
 truly refreshing. — Foote ^ Shear Co., 
 Altoona, Pa, 
 
 We quote a few prices, but if what 
 you want isn't in print don't think it 
 isn't at a special sale, for it would be 
 impossible to quote the many great 
 values being offered. — The Metropolitan 
 Dry Goods Co., Saginaw, Mich. 
 
 Our low prices and excellent values 
 
 will be particularly satisfactory to 
 
 patrons. — Gross, Straus ^ Co., Worces- 
 ter, Mass. 
 
 In the interest of your pocketbook 
 don't wait any longer — take advantage 
 of this greatest of half-price sales. — 
 Graves, Cox ^ Co., Lexington, Ky. 
 
 PRICES 
 
 COAL ADVERTISING 
 
 ST 
 
 Hi 
 
 There are two schools of merchandis- 
 ing. One takes pride in commanding 
 high prices. The other, Macy's, strains 
 its energies in the opposite direction. 
 We feel much pleasure in giving big 
 money's worth as you feel in receiving 
 it.— 3/a^y'* New York, 
 
 A tempting list of rare bargains. To- 
 morrow's business is to be characterized 
 with a snap and a vim. We have made 
 the prices so attractive that they will 
 tempt the most prudent to buy. The 
 store is filled throughout with the bright- 
 est and best of spring merchandise. — S, 
 Kann, Sons ^ Co., Washington, D. C. 
 
 This business is being builded for the 
 long future— not for to-day only. It is 
 our rule, our recognized purpose to so 
 conduct every sale, every transaction 
 that the custom of that patron will be 
 even more strongly united to this in- 
 stitution. The momentary possible 
 small profit is of very slight importance 
 as compared with the good will and en- 
 thusiastic friendship of that patron for 
 the long future. We cannot afford to 
 do otherwise than you would fairly wish 
 us to do. We cannot afford to sell a 
 single item at a price higher than is 
 quoted elsewhere. We can afford to, and 
 do in innumerable instances every day 
 sell goods at prices decidedly lower than 
 similar qualities are sold for elsewhere. 
 ^Marshall Field ^ Co., Chicago. 
 
 Again it will be demonstrated how we 
 manipulate the prices and allow you op- 
 portunities for big savings.— Eincri/ 
 Bird, Thayer ^ Co., Kansas City, Mo. 
 
 A spring storj\ It's a tale of new 
 goods, telling of tasty things to wear, of 
 new fashions and correct styles, placed 
 within easy price reach. * * * Spi^ng 
 prices are smaller here than anywhere 
 else.— Oi/more ^ O'Keefe, Jersey City. 
 
 Assortments and prices wonderfully 
 attractive. Everything everybody wants, 
 whether it be for a dressmaking cam- 
 paign or a simple bit of home sewing. 
 Besides, all the handy and useful things 
 that the comprehensive word notionS cov- 
 ers. The new items we print for to- 
 morrow merely hint of the thousands of 
 oihers.—Siegel-Cooper Co., New York. 
 
 We don't believe there's a class of 
 people anywhere who know a round dol- 
 lar's worth so well as the Scranton pub- 
 lic. And there's no class that appre-. 
 ciates real bargain merit so well as they. 
 Our increasing business indicates this 
 clearly. Bargains like these make the 
 shrewd shoppers come here more than 
 ever. We'll expect ycu. — Goldsmith's 
 Bazaar, Scranton, Pa, 
 
 Matchless values for early April buy- 
 ers. — Rothenberg ^ Co., New York. 
 
 Broadest guarantee in the world. We 
 guarantee the price of everything we 
 sell to be as low or lower than the 
 same article or pattern can be bought 
 anywhere else. If in a day, a week, or 
 a month later you find the same thing 
 lower elsewhere, make a claim upon us 
 and it will be allowed at once. What 
 broader guarantee can be given? It 
 should make your shopping very safe, 
 and especially as we deal only in the 
 very best of everything. — Frederick 
 Loeser ^ Co., Brooklyn, N. Y. 
 
 We present for perusal to-day an 
 array of interesting figures. Study 
 them. When representing lower prices 
 in commodities needed in the home, fig- 
 ures become fascinating. The articles 
 to which they are appended are to be 
 sold at reduced prices — away down 
 prices in some instance — genuine re- 
 ductions. It is our introductory sale to 
 give the public an idea of the aggressive 
 policy we propose to inaugurate, to con- 
 vince buyers of our determination to sell 
 dependable goods at the lowest possible 
 price, to lead, to grow, because right 
 prices mean the approval of the masses 
 to which we cater. — Keith-O'Brien Co., 
 Salt Lake City. 
 
 The name of Mandel is synonymous 
 with the high standard of merchandise 
 sold and an assurance that the prices 
 are at all times the lowest possible to 
 •quote on qualities of equal merit. — 
 Mandel Bros., Chicago, III. 
 
 A price-upset. — Wanamaker's, New 
 York, N. Y. 
 
 Closing prices. — T. Lucey 4* Broo., 
 Ottawa, III. 
 
 Strenuous price cutting. — Kaufman, 
 Meyers <|* Co., Galveston, Tex. 
 
 A clean sweep with low prices. — Sage- 
 Allen 4' Co., Hartford, Conn. 
 
 Price reductions very tempting. — 
 Thompson 4* Co., Nashville, Tenn. 
 
 A vigorous and decisive low range of 
 prices. — The Fair, Chicago, III. 
 
 An assemblage of the most amazing 
 money-saving opportunities the shop- 
 pers of this city ever saw. — High's, At- 
 lanta, Ga. 
 
 At full prices, it's economy to buy 
 Mathewson's. At present prices, it's the 
 limit of economy. — Burke, FitzSimons, 
 Hone 4" Co., Rochester, N. Y. 
 
 Broad and sweeping price-changes. 
 No matter how attractive or how worthy, 
 nothing has escaped the eye of the price- 
 cutter. — Siegel, Cooper 4' Co., Chicago, 
 
 ill 
 
 ^ 
 
 PRICES 
 
88 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 89 
 
 I 
 
 I : 
 
 The store of big values and little 
 prices.—/. V, Ritchey, Burlington, la. 
 
 Sleds are not the only things sliding 
 down the hill. Prices are gliding, too.— - 
 The Wanamaker Store, Philadelphia, Pa. 
 
 The wage worker's dollar often repre- 
 sents hours of arduous toil. When that 
 dollar is spent it should command its 
 fullest buying power. To give it that 
 power is one of the vital principles of 
 this business.— Haskell ^' Tripp, New 
 Bedford, Mass. 
 
 A dollar saved is a dollar made. Let 
 us save you enough dollars on your 
 spring buying to enable you to get 
 that something nice for the house that 
 every housekeeper has been promising 
 herself for so long, but thought she 
 couldn't afford.— i2«p*, Jungk ^ Co., 
 Davenport, Iowa. 
 
 A Saturday bargain symposium in The 
 Under-Price Store. One definition of 
 "symposium" is "a collection of brief 
 essays on the same subject.'* The sub- 
 ject under discussion in the items given 
 below is " economy !" and they show you 
 in most alluring fashion how several 
 sections of the store compass timely 
 economies for you to-day. — The Wana- 
 maker Store, JVew Yark. 
 
 Don't delay. Life is short at best. 
 Why not enjoy it while you can, and 
 what else is there that will bring you 
 and your family so much pleasure as a 
 nice piano. See what a little money 
 will buy.— Orion Bros., Great Falls. 
 
 "Confidence and good will are our 
 greatest assets!" The unfaltering de- 
 sire to serve you better than any other 
 house in America, the constant inclina- 
 tion to give you greater incentive to 
 trade here than elsewhere has given our 
 stores, Minneapolis and St. Paul com- 
 bined, the greatest exclusive retail cloth- 
 ing business in America.— Pa/ace Cloth- 
 ing House, Minneapolis, Minn. 
 
 Seventh anniversary sale an event of 
 more than passing interest. The potency 
 of unheard-of low prices, attached to 
 merchandise of worthiest qualities will 
 be tested this coming week. This anni- 
 versary sale will be the most aggres- 
 sive trade movement we have ever 
 launched. Our department managers, 
 twenty alert, aggressive men and wom- 
 en, have united in the determination 
 to make this sale the greatest event in 
 the long line of successes that have 
 marked the development of this store. 
 Bold and fearless underpricing will pre- 
 vail in every section. — The Broadway 
 Department Store, Los Angeles, Cal. 
 There is no getting away from the 
 
 PRIC 
 
 fact that we are selling goods from one- 
 fourth to one-third less than the other 
 fellows, because we bought them that 
 way in our big $29,000 purchase for 
 $17,000.— Hirschman's, Salt Lake City. 
 
 A special study in economies for Mon- 
 day. The strict definition of economics 
 is the science of household affairs. Now, 
 we take upon ourselves to broaden this 
 meaning and apply it to personal wear 
 and combine both in a special sale of 
 much magnitude.— yo*c/)A Home Co., 
 Pittsburg, Pa. 
 
 Special Saturday snaps, stupendous 
 saving chances. Each succeeding Satur- 
 day has to eclipse the former in money 
 saving opportunities— that's how it is 
 these sales have become so popular. 
 People know that everything we offer as 
 a Saturday snap, is a genuine bona fide 
 bargain, coupling dependable merchan- 
 dise with very low prices. Saturday will 
 be no exception to the rule, and a list 
 of bargains is offered that will loosen 
 the purse strings of the most thrifty 
 buyers.— //i«c/«on Bay Store, Van- 
 couver, B. C. 
 
 Prices not much higher than the ready 
 made. Give us a look and see if we 
 can't save you dollars on your purchase. 
 —Glackner's Clothing Store, Fall River, 
 
 The money-saving spot is at Chas. E. 
 Stevenson ^ Co., Vancouver, B. C. 
 
 A pointer for you. Excellent value at 
 small cost— >r. Froelich ^ Sons, York 
 City, Pa. 
 
 A sale that smashes prices, but does 
 not injure quality.— fTwi. Stallcup, Al- 
 liance, Ohio. 
 
 Fresh, bright goods, straight from our 
 new lines, in full pieces and in full selec- 
 tion, unchanged in any respect save 
 that of price, but with their prices great- 
 ly changed.— rA£. Edward Malley Co., 
 New Haven, Conn. 
 
 There is money for you in following 
 bits of news. The goods are up-to-date; 
 are perfect in every way— nothing in the 
 world is the matter with them except 
 the price, and that's all in your favor. 
 Never mind the way of the price cut. It 
 takes too much space to tell it. Here 
 are the facts to interest you.— Minne- 
 apolis Dry Goods Co., Minneapolis. 
 
 You owe your pocketbook the con- 
 sideration of investigating the following 
 exceptional bargains.— if. V. Monahan, 
 Brooklyn, N. Y. 
 
 It's not so much what you pay as 
 what you get for what you pay. The 
 best for the money. You get what you 
 pay for.—H. S. Chase 4- Co., Valley 
 .function, Iowa. 
 ES 
 
 Prices that must give us indisputable 
 leadership.— fl^. Batterman, Brooklyn. 
 
 Jaccard prices when once put upon 
 goods are never changed to meet per- 
 sonal requests or to gain personal favor. 
 Every article in our store has its legit- 
 imate value, and is worth just the same 
 to one buyer who wants it as it is 
 to another. Our one price system recog- 
 nizes the claim of every customer to 
 our consideration, and upon it you can 
 base your confidence in the integrity of 
 our goods and the values we place upon 
 them.— Jaccard Jewelry Co., Kansas 
 City. 
 
 The strong purchasing power of a 
 dollar will surprise you if you observe 
 these prices, and then come examine the 
 quality of the goods we're giving.— iiCem- 
 per ^' Paxton, Topeka, Kan. 
 
 Here they are. The greatest bargain 
 offerings of the season. They go on 
 sale to-morrow morning. All new and 
 desirable spring and summer merchan- 
 dise at decidedly cut prices. — Au Bon 
 Marche, New Bedford, Mass. 
 
 Thirty-six pointed price arguments. 
 That should convincingly appeal to all 
 Monday shoppers. Each item quoted 
 represents just the sort of merchandise 
 most in demand now, and from a money- 
 saving standpoint is of paramount im- 
 portance to you. Don't overlook a single 
 one.— r^e Beehive, Kansas City, Mo. 
 
 Prices touch every home. They mean 
 so much to the man who works for wages, 
 and the man whose business or profession 
 forces economy. We have set the pace 
 in low prices. They are everywhere dis- 
 cussed. When goods and prices are com- 
 pared, shoppers realize the benefit low 
 prices make possible. — Keith O'Brien 
 Company, Salt Lake City, Utah. 
 
 Here are certain savings. For the 
 economically inclined, this store opens up 
 many broad avenues of substantial sav- 
 ings, and besides you're not restricted to 
 narrow, out-of-date, hour sales. Our bar- 
 gains are for all day or days. Just so 
 long as they last. Read the below-men- 
 tioned price list and see the very good 
 reasons why you should come here to- 
 morrow. — Bejach, Memphis, Tenn. 
 
 Little price offers.— T^e Economy, 
 South Bend, Ind. 
 
 Shortened prices. — The Wanamaker 
 Store, New York. 
 
 Economy prices. — John N. Thomas ^ 
 Co., Minneapolis, Minn. 
 
 Our usual, small margin, quick-selling 
 prices.— Oii^itc//, Pittsburg, Pa. 
 
 Prices below the cost of importation. 
 — Adams Dry Goods Co., New York. 
 
 Our prices are dwarfs ! Our values are 
 giants! — The Hub, Kansas City, Mo. 
 
 We make prices that stagger combines. 
 — The Owl Drug Co., Sacramento, Cal. 
 
 Moderate prices that you'd never equal 
 for lowness. — Graves, Cox ^' Co., Lex- 
 ington, Ky. 
 
 Our prices are wondrously attractive. — 
 Burke, FitzSimons,Hone ^ Co.,Rochester. 
 
 Prices, because our orders from the 
 makers were so large, are very low. — 
 Mandel Brothers, Chicago, III. 
 
 There is such an economy in the prices 
 as will appeal to all people of thrift. — 
 The Wanamaker Store, New York. 
 
 Stocks whose goodness outshine the 
 past and prices so low as to half repud- 
 iate the goodness. — Scroggie's, Montreal. 
 The low prices are bound to win the 
 admiration and confidence of all con- 
 servative people. — The Economy, South 
 Bend, Ind. 
 
 Price is always a strong attraction for 
 customers. We know how to combine 
 quality and price. — F. Lapointe, Mon- 
 treal, Can. 
 
 Decoy prices. The absurdly low prices 
 for dental work that are sometimes ad- 
 vertised are not real prices. They are 
 decoys, and their object is to entice the 
 unwary within the " shooting " range of 
 the advertiser's suave arguments. Al- 
 most the first thing that you will be told 
 about these less than fair prices is that 
 they " are not for the kind of work that 
 you want." The best work does not need 
 to attract by such decoys — and fair 
 charges do not need to hide behind them. 
 — Dr. M. E. Spinks, Los Angeles, Cal. 
 
 Since giving a notice of a price re- 
 duction the response has surprised us. 
 Hundreds of customers are alive to the 
 fact that they can now buy overcoats, 
 suits, pants, furnishings and fur goods 
 at most popular prices. — Fralick ^ Co., 
 Hamilton, Ont., Can. 
 
 Some of the largest factories in the 
 country producing high-grade furniture 
 wanted to dispose at once of all or por- 
 tions of their stocks. Our offers to take 
 at once their entire lots on hand, and to 
 pay spot cash, enabled us to secure ex- 
 traordinary price concessions from the 
 usual wholesale prices, and we have 
 marked every piece in the same propor- 
 tion as we bought. — Lit Bros., Philadel- 
 phia, Pa. 
 
 Keep track of our price-making. — 
 
 Emery-Bird-Thayer 4* Co., Kansas City. 
 
 Price surprise. — A. Lisner, Washington. 
 
 Note the underprices.— Di/^ Brothers ^ 
 
 Co., Parkersburg, W. Va. 
 
 PRICES 
 
I 
 
 90 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 91 
 
 
 i 
 
 Proper price inducements.— Em«ry- 
 Bird-Thayer ^ Co., Kansas City, Mo. 
 
 Another strenuous price-event. — Hack" 
 ett, Carhart ^ Co., New York. 
 
 Wee sawed-off suit prices. — Geo. Wat- 
 son 4; Co., Newark, N. J. 
 
 Dried-up prices.— Rosenthal ^ New- 
 mark, Newberry, Mich. 
 
 Prices as low as we know how to make 
 ihem.— Beat ^ Martin, St. Thomas, Ont. 
 
 You will notice that all prices quoted 
 are even prices, no 23c. or 49c., etc., etc. 
 The reason for that is that the qualities 
 are so satisfying and so uncommonly- 
 good that every garment sells on its 
 merits at a regular price. Besides, what's 
 the use of buying a "cheap" garment, 
 one or two cents lower than a really 
 wearable and satisfactory one? — Strouss 
 4r Hirshherg, Youngstown, O. 
 
 The prices quoted at our great clear- 
 ance sale are in many cases below actual 
 wholesale cost. Spot cash tells the story. 
 —Clarke Brothers, Scranton, Pa. 
 
 Selling to the consumer at wholesale 
 prices is the thing that brings the people 
 to this big store daily. Why not come 
 here and buy at wholesale instead of buy- 
 ing elsewhere and at retail prices? 
 
 Compare these prices with the prices 
 charged at other places. You will read- 
 ily see that a dollar here will buy almost 
 as much again as it will most places. — 
 R. H. Williams, Kansas City, Mo. 
 
 The popular price Wmit— Walker 
 Brothers, Salt Lake City, Utah. 
 
 Delightful low prices.— /a*. Paton j- 
 Co., Charlottetown, P. E. I. 
 
 High-grade goods at lessened prices. — 
 W. H. Keech Co., Pittsburg, Pa. 
 
 We have named below prices which are 
 prizes.— L. Hammell ^ Co., Mobile, Ala. 
 
 The prices won't interfere with your 
 huymg.—Novi-modi Costume Co., Mon- 
 treal, Can. 
 
 It would be wise to buy for a long 
 time to come at these prices.— JAe Fair, 
 Chicago, III. 
 
 Ten dollars in every detail but the 
 price card.— X Snellenburg ^ Co., Phila- 
 delphia, Pa. 
 
 Prices here are figured with strictest 
 regard to economy.—^. O. Brown, Bay- 
 onne, N. J. 
 
 Aristocratic clothing for plebeian 
 prices.—MacCarthy-Evans Tailoring Co., 
 St. Louis, Mo. 
 
 Compare our prices with others and 
 you will find them always lowest.— Oat ely 
 ^ Donovan, Saginaw, Mich. 
 
 Prices that eliminate most of the profit 
 
 PRICES 
 
 for us, but mean big saving chances for 
 you.— Kaufman's, Pittsburg, Pa. 
 
 There is nothing ordinary about the 
 offerings in this house unless it be prices. 
 We prefer to sell a good article at a 
 fair margin of profit and court the 
 friendship and future business of the 
 present buyer.— fT. S. Aaron, Altoona. 
 
 Hurry-out prices.— C*ar/f* H. Bear, 
 York, Pa, 
 
 Time for broken prices.— Heinrich's, 
 Minneapolis, Minn. 
 
 Half price will buy any one.— Wana- 
 maker's, Philadelphia, Pa. 
 
 Prices that mean big saving chances 
 for you.— Hunter's, Memphis, Tenn. 
 
 The price is the most welcome part. — 
 /. N. Adams 4- Co., Bufalo, N. Y. 
 
 Prices lowered to the last noich.—Oid- 
 dings Bros., Colorado Springs, Colo. 
 
 Our prices always lower than else- 
 where.— 3f«nrf«j; ^ Freedman, New 
 Haven, Conn. 
 
 Prices worthy of an immense business 
 that's sure to come.— McNaughton's, 
 Muncie, Ind. 
 
 Our prices are lower. We never sacri- 
 fice quality to quote a low price, but we 
 make low prices.— Franik N. Simmons Co., 
 Cincinnati, O. 
 
 What is that? Sounds as if something 
 had dropped. Yes, something did drop 
 -—it was the price on a lot of our odd, 
 light, summer suits and trousers. — Dou- 
 thett ^ Graham, Youngstown, O. 
 
 A woman reads an advertisement in 
 the newspapers about cheap linens. She 
 goes to the store, and finds a table cloth 
 marked $14, with a stroke through the 
 figures, then $7 with another stroke, then 
 $3.50 unstroked. She buys it for she can- 
 not resist $14 for $3.50. When she gets 
 home she finds a hole in the cloth and 
 the linen not good. And growing suspic- 
 ious she goes out to another store, and 
 finds a much better cloth selling regular- 
 ly at $4.50. Xo $14 with a stroke through 
 it. No $7, simply $4.50, regular price. 
 Moral— When you open your purse don't 
 shut your eyes.— Connolly 4- Wallace,. 
 Scranton, Pa. 
 
 Prices much diluted.— F. M. At wood, 
 Chicago, III. 
 
 Prices fixed by economists.— /fa/in* ^ 
 Co., Newark, N. J. 
 
 Small prices invite large sales.— Kauf- 
 mann, Pittsburg, Pa. 
 
 Prices that clinch the argument.— 
 Boston Store, Milwaukee, Wis. 
 
 Our little prices are cutting a big 
 figure. — The Continental, Boston, Mass. 
 
 Our prices will be a pleasant surprise. 
 Oately 4* Donovan, Saginaw, Mich. 
 
 Lower prices have never been met with. 
 ~^tone, Fisher ^ Lane, Tacoma, Wash. 
 
 Prices that cannot be equaled for 
 lowness. — Blowenstein and Brothers, 
 Memphis, Tenn. 
 
 The flashing of a string of sensational 
 prices will not tempt a thoughtful cloth- 
 ing buyer. He wants value at a fair 
 price.— iV. Vinje ^ Co., Morris, Minn. 
 
 In this list there is not a regular price. 
 Everything has been reduced to the sale 
 level and that level is a M alley one, 
 which does not count pennies when it is 
 possible to cut dimes.— T^c Edw. Malley 
 Co., New Haven, Conn. 
 
 To-day starts the third week of the 
 boldest and most decisive price-reducing 
 event to which you have ever been invited. 
 Our desire is to show you how cheap we 
 can sell you a good article, and how good 
 an article we can sell cheap. — Reynolds, 
 Troy, N. Y. 
 
 Ruthless price cu\Xin%.— A rmbrustler's, 
 Columbus, O. 
 
 "Hurry-out" prices.— Oh'rcr Rothert, 
 Altoona, Pa. 
 
 Little prices with loud voices.— /Team, 
 New York, 
 
 How the prices have tumbled! — The 
 Guarantee, Muncie, Ind. 
 
 Unmercifully cut prices. — Kaufman's, 
 Colorado Springs, Colo. 
 
 Prices cut to shreds. — Kahn Tailoring 
 Co., Indianapolis, Ind. 
 
 Extraordinary and unheard of price 
 cutting. — Kerr's, Minneapolis, Minn. 
 
 Irresistibly low prices! — Benoit Clo, 
 Co., Bangor, Me. 
 
 Prices notably little. — Boston Store, 
 Milwaukee, Wis. 
 
 Special price winsomeness. — Gold- 
 smith's, Scranton, Pa, 
 
 The harder it storms the lower the 
 prices. — Sherer's Worcester, Mass. 
 
 The clothing price-bars are down — flat 
 down.— Muller ^ Bluett Clo. Co., Los 
 Angeles, Cal. 
 
 Here are some price sayers that should 
 appeal to you. Read them. — Bobbins 4" 
 Paddon, Utica, N. Y. 
 
 Xo feminine eye ever beheld more po- 
 tent argument than is presented in our 
 prices. — Joyce's, Pittsburg, Pa. 
 
 A few plain price facts.— Globe Ware- 
 house, Scranton, Pa 
 
 Household necessities at saving prices. 
 —Rothschild ^ Co., Chicago, III. 
 
 Massive couches secured at a big cut 
 
 in price. — People's Outfiitting Co., Chi- 
 cago, III. 
 
 Prices. Great grocery goodness at " 
 mighty little prices. — Moore Bros., Gal- 
 veston, Texas. 
 
 Every piece going at just one-half 
 regular price. — Hartman Furniture 4* 
 Carpet Co., Chicago, III. 
 
 It abounds in novelties combining util- 
 ity and beauty with inexpensiveness. — R, 
 J. Horner 4" C*©., New York. 
 
 Wanted — Housekeepers to appreciate 
 the Palais Royal's special sale prices. — 
 The Palais Royal, Washington, D. C. 
 
 Prices the lowest that can possibly be 
 quoted for furniture of standard quality 
 and merit— J2. J. Horner ^ Co., New 
 York. 
 
 Snappy specials. Magnetic values. You 
 may match these prices, but not the 
 values — Geo. H. Plumer, Newburyport. 
 
 The price marks will prove no less a 
 revelation than the beauty and compre- 
 hensiveness of the styles. — Rothschild 4* 
 Co., Chicago, III. 
 
 " A penny saved is a penny earned,'* 
 and the maxim becomes true in dollars 
 when applied here. — Fred S. Tucker, 
 Colorado Springs, Colo. 
 
 Sacrifice prices. We are determined 
 that nothing shall be carried over to 
 another season. This is your opportunity. 
 ^H. Rosenour 4" Sons, Frederic, Md. 
 
 Final reduction. Unusual low prices. 
 But the usual end-of-the-season oppor- 
 tunities.— iS'ic^o/<w 4" Morse, Haverill. 
 Every item quoted has experienced a 
 double reduction, which will insure a 
 speedy riddance of* all our odd lots. — 
 Inter-State Mercantile Co., Council 
 Bluffs, Iowa. 
 
 Values that amaze. To-morrow this 
 much talked of February sale swings en- 
 thusiastically into its second week of 
 success. The prices quoted are revela- 
 tions to the most experienced of buyers. 
 Astonishing possibilities. Values that 
 amaze. — People's Outfitting Co., Chicago. 
 It's your own fault if you do not take 
 advantage of the special low prices which 
 we are making on the most desirable 
 merchandise for man, woman and boy. 
 Our determination to make this clearing 
 sale a successful one has met with the 
 most substantial approval of the trading 
 public. Xow we are going to continue 
 for one week longer these sweeping re- 
 ductions in men's, ladies' and boys' cloth- 
 ing; therefore, we say to you " It's your 
 own fault" if you don't profit by these 
 continued low prices. — The Hub, Great 
 Falls, Mont, 
 
 PRICES 
 
 
92 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 m 
 
 i I 
 
 I 
 
 We have a good list of values for to- 
 night's selling. These bargains should 
 interest you if you're a cash buyer.— 
 The Biff Cash Store, St. Thomas, Ont. 
 
 Prices sent skyward.— Stone, Fisher ^ 
 Lane, Tacoma, Wash. 
 
 Sentimental price-tune.— CoA^n'*, Rich- 
 mond, Va. 
 
 Unheard of prices.— Household Credit 
 4: Auction Co., Pittsburff, Pa. 
 
 Prices that hardly touch the pocket- 
 hook.— Frank Edmondson i' Bro., Atlanr 
 ta, Ga. 
 
 Xear-to-nothing prices.— Brooklyn 
 
 Furniture Co., Brooklyn, N. Y. 
 
 Prices degraded below the limit of re- 
 spectability.— F. R, siocum Co., New 
 Bedford, Mass. 
 
 Prices that cannot be gainsaid.— T/i# 
 Scott D G. Co., Cleveland, O. 
 
 Prices to rouse your enthusiasm to a 
 high pitch.— Aforfcrw Merchandise Co 
 Worcester, Mass. " 
 
 Listen! Did you hear something drop? 
 VN e did, but it was only prices.— FoKiia 
 4; Schafer, Grand Rapids, Mich. 
 
 Now comes the power on wreckage 
 from every department.-B«^ City Cash 
 Store, Bay City, Mich. 
 
 Price figures, but quality is the real 
 test of cheapness.— Fi7cAc Goettinger Co., 
 Dallas, Texas. 
 
 The thrifty buyer knows that Graham's 
 IS the money-saving spot, and these clean- 
 up prices will make such active buying 
 that all lines will go in a jiffy.—./ E 
 Graham f Co., Hillsboro, Tex. 
 
 "Who killed high prices? "—" I," said 
 the shoddy-maker, "with my wool sub- 
 stitute— I killed high prices!" "Not so," 
 said the cotton-spinner. "With my deftly 
 woven threads in two per cent, of wool- 
 I killed high prices ! ^ « Hear me ! " said 
 the cheap clothing manufacturer, " I kill- 
 ed high prices. By cutting and pulling 
 and pressing unshrunken cotton and 
 
 fj Jr'/'*^"*'' ^n*o semblance of shapes, 
 / killed high prices!" Then up spoke 
 the people: " Wrong, wrong! All of you 
 are wrong! By selling the best styles of 
 clothing, cut and made by intelligent 
 tailors, from pure wool fabrics— with the 
 guarantee of rightness for every gar- 
 ment sold, or money back— Brill Brothers 
 killed high prices ! ''—Brill Brothers, Sexo 
 York, y. Y. 
 
 Low price clearing sale. Wonderful 
 opportunities to save does this store offer 
 you. Will you be one of the fortunate 
 •ones to anticipate on these low prices ?» 
 —Xeidiff c$- Miller, Frederic, Md. 
 
 It is now but a question of days before 
 
 PR 
 
 spring clothing crowds out winter gar- 
 ments, so we make unusual price reduc- 
 tions in order to help the winter goods to 
 moyc.—Benner, Begg ^ Garvin, Grand 
 Forks, N. D. 
 
 If you think these values good you will 
 find many others here just as ifood or 
 better. We never fail to match or better 
 any " one day specials " elsewheae offered. 
 We are alive; very much alive.— //earn. 
 New York, N. y. 
 
 We prefer to close these lots out rather 
 than carry them on our inventory list, 
 and so for Saturday we say come and 
 take your choice at these most extra- 
 ordinary prices.— ^M Bon Marche, New 
 Bedford, Mass. 
 
 We have just instituted still another 
 marvelous reduction that excels all other 
 previous record-breaking efforts in this 
 line. We have combined many of the 
 gems of the highest grades of those suits 
 and overcoats remaining from our won- 
 derful green tag sale, and to-morrow 
 they will go on sale at so low a figure 
 that it will amaze the trade. Take ad- 
 vantage of this sale now, for we have 
 reached the season's limit for low prices. 
 —Richardson Clothing Co., Kansas City. 
 
 Reductions so drastic as these may 
 well cause surprise among men who wear 
 good clothes and those who are in the 
 retail trade, because they are so much 
 greater than would be expected, consid- 
 ering the quality and general desirability 
 of the garments. But the Uth Street 
 Store has counted stock and these lots 
 have come to light. They've got to go at 
 once, which accounts for these immense 
 price-cuts. On some we have gone way 
 below actual cost. On others exact cost 
 has been marked. But no matter where 
 you choose you will secure splendid bar- 
 gains.— J/i« Fourteenth Street Store, 
 New York, N. Y. 
 
 Our anxiety to effect a clearance of the 
 greater part or all of our stock that we 
 may make room for the first arrivals of 
 spring styles, expected shortly, has led 
 us to make price concessions so remark- 
 able that they will appeal to every man 
 and young man in Milwaukee, if the 
 quality of the clothing offered is taken 
 into consideration. These price reduc- 
 tions are most important at this time, in- 
 asmuch as they include hundreds of suits 
 and overcoats of medium weight that 
 may be worn at any season of the year. 
 The recent advance of 25 per cent, in the 
 cost if manufactured woolen goods should 
 prove another incentive to buy now when 
 great values are so apparent.— 5/ Mm/>/" 4- 
 Langhof, Milwaukee, Wis. 
 ICES 
 
 Merchandise of style and quality- 
 many kinds of good merchandise — at re- 
 duced prices. This means a great saving, 
 and much interest, to you. The bare 
 facts are sufficient; briefly, concisely told, 
 just as they are. Shows that a genuinely 
 important sale is not to be determined 
 merely by words. Every item is cor- 
 rectly quoted from regular stock, and of 
 course worth all that was formerly asked. 
 Davison-Paxon-Stokes Co., Atlanta. 
 
 Shortened prices.— TTanamafcer'*, New 
 York, N. Y. 
 
 Prices bow their heads. — Sparling's, De- 
 troit, Mich. 
 
 Surprise prices. — Goldenberg's, Wash- 
 ington, D. C. 
 
 Prices shattered.— Tfcc Leader, Minn- 
 eapolis, Minn. 
 
 Lessened prices!— L. 5f. Plaut ^ Co., 
 Newark, N. J. 
 
 Corking little prices.— Joseph Horme 
 Co., Pittsburg, Pa. 
 
 Prodigious price cutting. — Polin's, Col- 
 orado Springs, Colo. 
 
 A batch of price facts.— ^. Brown ^ 
 Son, Schenectady, N. Y. 
 
 Prices to make competition quiver. — 
 The Globe, St. Louis, Mo. 
 
 Generous price concessions. — W. A. 
 McNaughton Co., Muncie, Ind. 
 
 The incubator of cut prices.— The Owl 
 Drug Co., Los Angeles, Cal. 
 
 These prices will speak for themselves. 
 —M. Quinn, Kansas City, Mo. 
 
 Broadside slashing prices. — The Paris 
 Department Store, Burlington, la. 
 
 Lowness of price is a powerful magnet. 
 —Goldsmith's, Memphis, Tenn. 
 
 Welcome news for purse-wise shoppers. 
 — The Boston Store, Worcester, Mass. 
 
 Prices that will amaze the people. — 
 The Williams ^' Rogers Co., Cleveland. 
 
 Seasonable goods at reasonable prices. 
 ^-McNamara ^ Harding, Binghamton. 
 
 Price inducements worth considering at 
 once. — A. D. Matthews' Sons, Brooklyn. 
 
 Imi>erative need nerves our hand to 
 prodigious price-cutting.^-G'oWendcr^'*, 
 Washington, D. C. 
 
 We have broken the monopoly of high 
 prices. — The Mills Tea and Butter Co., 
 New Haven, Conn. 
 
 These price reductions ought to bring 
 us the patronage of every thinking eco- 
 nomical shopper. — Hunter ^ Hunter, De- 
 troit, Mich. 
 
 Surprising prices. — Wanamaker's, New 
 York, N. Y. 
 
 Paltry prices. — The Economy, Goshen. 
 
 Cut down prices. — Simpson's, Toronto. 
 
 Small-profit prices. — Robertson's, Saint 
 John, N. B. 
 
 Prices extraordinarily attractive. — 
 Kaufman's, Trenton, N. J. 
 
 Primed prices.— F. R. Siocum Co., New 
 Bedford, Mcus. 
 
 Bankrupt prices the attraction. — The 
 Boston Store, Milwaukee, Wis. 
 
 An introductory price that is interest- 
 ing. — Mertz, Washington, D. C. 
 
 Prices which gratify the economical! 
 —Kaufman's, Pittsburg, Pa. 
 
 A great slash in prices. — John G. 
 Myers, Albany, N. Y. 
 
 Price economics are absolute. — A. 
 Brown ^ Son, Schenectady, N. Y. 
 
 Our regular prices are decisively low- 
 ered.— ^6ra*aw ^ Straus, Brooklyn. 
 
 Our price defies honest comparison. — 
 Garbade, Libaud ^ Co., Galveston, Tex. 
 
 Everything priced to meet the require- 
 ments of thrifty shoppers. — Whitehouse 
 D. G. Co., Spokane, Wash. 
 
 We cut our own prices just to keep up 
 our habit of cutting.— Tlie Owl Drug Co., 
 Los Angeles, Cal. 
 
 No lower prices in Winnipeg. Our 
 prices are always the lowest. We are 
 never undersold, because no dealer can 
 sell for so little profit as we and keep 
 his store open. Close buying and our 
 enormous purchases have accomplished 
 this. You save money by it. The price 
 of drugs at wholesale is largely regulated 
 by the quantity. We buy in carload, 
 hogshead, barrel and bale lots, where the 
 small dealer cannot afford to buy more 
 than a box, gallon or pound. The result 
 is we can sell you at a price as low as the 
 small dealer pays for his goods. We've 
 cut out two profits — wholesaler's and re- 
 tailer's — and given you the benefit. Our 
 advantage lies in the enormous amount 
 of business we do annually by this 
 method, and in the quality of goods. 
 Thus we have earned the confidence of 
 the public. Don't fail to take advantage 
 of the money saving sale which is going 
 on at our four stores, closing Thursday 
 night, July \^ih.— Gordon Mitchell Drug 
 Co., Winnipeg, Can. 
 
 A merry time we have planned, a 
 happy time, bargain time, and timely 
 time for all to supply needs in little ne- 
 cessities and wear things for months to 
 come. We have peeled and pruned and 
 pared the smallest prices in town into 
 smaller ones. Oceans of notions have 
 swelled our usual stocks into overflow- 
 \n^,—Nachman ^ Meertihf, Montgomery. 
 
 PRICES 
 
94 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 95 
 
 i 
 
 Plain prices. Even- article in our store 
 marked in plain figures. We have but 
 one price; the lowest, which we make to 
 every one.— Brent's, Los Angeles, Cal 
 
 We will oflFer at specially low and at- 
 tractive prices, every sort of dainty 
 whitewear— whitewear made in the finest 
 whitewear factories in Canada— white- 
 wear that's cut to fit, whitewear that's 
 sweet and clean — made under the most 
 wholesome sanitary conditions— and at 
 prices so low that no woman can afford 
 to waste the time and trouble entailed in 
 sewing at home.—Prowse Bros., Ltd., 
 Chariot tetown, P. E. I. 
 
 Judge our drug store by two tests- 
 quality and value. The store that was 
 first— and out of its own initiative— to 
 bring prices down to a small profit and 
 quick turnover basis, and at the same 
 time maintaining the highest standard 
 quality, can always be safely trusted with 
 your orders.— r. Eaton ^ Co., Winnipeg. 
 
 Big slices have been cut off the origi- 
 nal prices. In many instances they have 
 been cut to half. Hundreds of women 
 have taken advantage of these sweeping 
 reductions. Consequently many numbers 
 have been entirely sold out. Owing to 
 the fact of an unusually good season al- 
 most every garment on sale is but a 
 recent arrival. Therefore, the very last 
 suit, skirt or waist is just as good, just 
 as sightly and just as low-priced as the 
 very first one selected in the first hour 
 of this sale. All our garments are the 
 latest style, cut and material, but profits 
 are sacrificed to make a clean sweep of 
 «very article.— Louis Einstein ^ Co., 
 Fresno, Cal. 
 
 Keep $-2 of every $10. In our great 
 sale this week — in annex— you can keep 
 two dollars out of every ten you intend 
 spending. Think what a big saving that 
 is. Twenty cents of every dollar stays 
 in your pocketbook or goes toward buy- 
 ing something else you need. The car- 
 penters will be ready soon to start their 
 work in cutting the big archway between 
 our two stores, and we must make room 
 for them. That's why we offer you 20 
 per cent, on all these beautiful goods. 
 The Allen stock is known to be one of the 
 most select ever brought to Columbia. 
 All this styliah lot of goods is being sold 
 out regardless of everything, simply to 
 make room at a saving to you of 20 per 
 ■cent less than our low sacrifice prices. 
 If the stock is left here while the work 
 is going on it means complete ruin. Even 
 the shelving will be torn down and re- 
 modeled. We can't afford that, so have 
 decided to let you share in the benefit 
 by you saving 20 cents from every dollar 
 
 PRICES 
 
 you want to spend. Linens that Allen 
 sold as cheap for $1.25 we reduced to $1. 
 You can buy them during this sale for 
 80 cents per yard. And so it goes 
 throughout the entire stock.— TAc James 
 L. Lapp Co., Columbia, 8. C. 
 
 To-day we quote a few low-price sug- 
 gestions that point a sure way to the 
 proper place to do the bulk of your 
 Saturday buying. The store is stocked 
 with high-class merchandise for spring 
 and summer, so, no matter what the 
 weather proves to be, the hours spent in 
 this store will be bright, cheery and full 
 of plans for summer days.— TA* Edwards 
 Store, Troy, N. Y. 
 
 A clean sweep to be made of every- 
 thing in the holiday stock. Our before 
 Christmas prices were lower than you 
 ever knew them, but now they are dis- 
 counted from 1-5 to 1-3— yes, even half 
 price takes many of the pieces. In- 
 terested buyers are culling from our dis- 
 play tables. Be quick to get your share. 
 —C. F. Wing, New Bedford, Mass. 
 
 Though cotton prices are soaring, 
 values are good. In these days when 
 cotton prices are soaring skyward it is 
 a difficult matter to obtain undermuslins 
 of the right kind at prices which would 
 permit giving the values we desire and 
 that you would expect in this great May 
 sale. But it has been done and you will 
 be delighted not only with the styles, but 
 with the surprisingly good values to be 
 seen when you come to-morrow. — The 
 Crescent, Spokane, Wash. 
 
 The prices were cut— cut— K'ut, till there 
 was no room for doubt that every one 
 Mould prove a magnet that would intro- 
 duce the article advertised to some cus- 
 tomer who had never used it before. The 
 heads of departments grieved to see good 
 goods offered at such low figures, but 
 we blue-penciled the reductions they 
 made and cut the prices still lower. 
 Thousands of women await this an- 
 nouncement every week, to avail them- 
 selves of the economy opportunities pre- 
 sented. Every woman who scans this 
 half-page of values will find the tempta- 
 tion to buy will be irresistible.— fFoodard, 
 Clarke |- Co., Portland, Ore. 
 
 Price and quality. Purchases where 
 price is more than quality are made at 
 all times— the price paid for anything is 
 not always in conformity with quality. 
 At our store prices are always right and 
 in conformity with quality of goods 
 bought. Whatever you buy of us you 
 will get full value— right price and right 
 quality with every dollar spent in our 
 store.— Reaves-IIamn Department Store, 
 Montgomery, Ala. 
 
 Doctors tell us never to try sleeping 
 on a full stomach. Good advice; but 
 here's better: Sleep on a full pocket- 
 book. Greatest sedative ever known. 
 We'll help fill the pocketbooks with 
 "change back" and furnish the sleep- 
 easys at reduced prices Friday. — Olds, 
 Wort man ^' King, Portland, Ore. 
 
 Yes, our prices are moving the goods 
 rapidly, you are invited to respond 
 promptly to these offers as they are 
 genuine bargains. You must remember, 
 however, that this entire stock is being 
 disposed of at correspondingly low prices, 
 bring your list of needs and we will save 
 you large sums of money. — W. H. Rileys, 
 Memphis, Tenn. 
 
 A week of continual surprises. Aston- 
 ishingly low prices for its high quality, 
 fine store — every department ready with 
 its share. Any woman with an eye to 
 economy may be gratified in almost every 
 need. A feature of these last days is 
 the great sale of remnants and odd lots. 
 —L. S. Plant ^ Co., Newark, N. J. 
 
 Scores of shrewd shoppers are now 
 taking advantage of the low prices we 
 are now offering. The influx of our 
 midsummer styles in linen and other tub 
 suits and summer fabrics compels us to 
 offer the balance of our spring stock 
 of tailored suits and covert jackets at 
 prices in most cases way below cost of 
 making. — C. J. Outgesell, St. Paul, Minn. 
 
 If these goods were not cheap, or just 
 as we represented them to be, will you 
 tell us why the people were so patient in 
 waiting for their turn to be waited on? 
 — Goldsmith's Bazar, Scranton, Pa. 
 
 The greatest store and the greatest 
 business in Brooklyn have risen here on 
 the foundation of public satisfaction 
 with the best service, the best assort- 
 ment and the lowest prices. — Abraham^ 
 Straus, Brooklyn, N, Y, 
 
 Because we've only a few of a kind of 
 these coats and suits, in most cases only 
 one or two, we are anxious to close them 
 out quickly and so make this further cut 
 in their already reduced prices. To real- 
 ize what a great bargain chance this is 
 you must remember that the present 
 price of each suit and coat in this lot is 
 a third to a half less than what it was 
 earlier in the season and this additional 
 reduction of one-quarter is from the 
 present reduced prices. — Snellenburg's, 
 
 Here's just a few, picked out from our 
 large stock. To-morrow we are slaught- 
 ering the prices in every department. 
 Values will be given that will surprise 
 you at the smallness of the price asked. 
 This is, indeed, a golden opportunity 
 
 and one that you should not miss. We 
 guarantee every article we sell to be as 
 represented and if you're not entirely 
 satisfied we cheerfully refund your 
 money. — Au Bon Marche, Montreal, Can. 
 
 Visit this store early Monday morning, 
 it will doubly repay you, as almost every 
 department of this entire store offers you 
 wonderful special lines. Read this ad- 
 vertisement carefully, and after vou have 
 completed your list from this advertise- 
 ment, look further before leaving the 
 store, there are so many things to be 
 had at a saving just now, the lots being 
 too small to take special space for in 
 the papers. — R. McKay ^ Co., Hamilton. 
 
 Rich prizes, in the form of high-grade 
 and most desirable merchandise at very 
 small prices, await the throngs that will 
 come to-day and to-morrow for the my- 
 riad of good things at this after-inven- 
 tory sale.—/. N. Adams Sc Co., Bufalo. 
 
 At the regular price this is the best 
 ready-for-service clothing made — stylish, 
 perfect in fit, made with punctillious at- 
 tention to the minutest detail of tailor- 
 ing. No need, therefore, to insist on the 
 splendid bargain character of this offer- 
 ing at the reduced price. — Mandel Bros. 
 
 Prices are fully a third less than they 
 should be. — The May Co., Cleveland, O. 
 
 We've gone through the stock again 
 and virtually added everything to the 
 Half Price Suit Tables. These include 
 the finest grades of worsteds — ^making 
 the assortment better and more complete 
 than at any time during the sale. We 
 are determined to clean up every suit in 
 stock even to the last garment. All 
 sizes from 33 to 46 in all the lots to- 
 gether — and wonderfully good picking 
 for big men. — D. /. Kaufman, Washing- 
 ton, D. C, 
 
 More doubting Thomases wanted. — Do 
 you remember how the wiseacres shook 
 their heads when we discarded the obso- 
 lete charge-and-pay-when-you-can sys- 
 tem of merchandizing and adopted the 
 new way? Well, not a day passes but 
 what one or more of these doubters is 
 converted to the wisdom and economy 
 of 20th century methods. Why? It's 
 the only way. The advantages in buy- 
 ing and the elimination of "bad debts," 
 collecting expenses, and such consider- 
 ations from the profits — make our dol- 
 lars and your dollars bigger — much big- 
 ger. — A. Bushnell ^ Co., Watertown. 
 
 Cash business has advantages for our 
 customers and for us. It makes busi- 
 ness economies that make our low prices 
 possible. — Sabin Bros., Behidere, III. 
 
 i 
 
 PRICES 
 
 L 
 
96 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 97 
 
 1 1 
 
 
 CASH 
 
 tt 
 
 Rinks — " 7* your grocer in the trust? 
 
 Jinks—'' Yes, but it doesn't affect me," 
 
 Rinks^^No?" 
 
 Jinks—" No; I have to pay cash,"— Baltimore American, 
 
 It pays to pay cash.— O/irer-Finni0 
 Co., Little Rock, Ark, 
 
 You can afford to pay carfare to visit 
 the store where cas] talks. — Oreen Front 
 Market, Altoona, Pa, 
 
 We buy for cash. We sell for cash— 
 don't have any debts to make up.— /one* 
 Dry Goods Co., Kansa," City, Mo. 
 
 Business is business, and can best be 
 done to the advantage of dealer and con- 
 sumer on a cash basis. We want your 
 good will and co-operation. 
 
 Don't ask for credit. It is unpleasant 
 for us to refuse. You want proper at- 
 tention and value for cash. We propose 
 to offer all we can. Shade prices when- 
 ever possible, and offer every inducement 
 to secure your trade pleasantly. Will 
 take due bills as cash, but under no con- 
 sideration will we allow credit or ban- 
 tering in prices.— Henry Carter, Simcoe, 
 Out. 
 
 Where cash wins.—/. N, Zurlinden, 
 Kenton, O, 
 
 We sell for cash, which means no bad 
 debts, which means lowest prices. — J, 
 U. Batton, San Bernardino, Cal. 
 
 Cash buys big values in our furniture 
 and house-outfitting store. Cash always 
 commands the biggest bargain. It al- 
 ways gets the richest value. Every day 
 you see proof of this. We go into the 
 market with money to plank down for 
 what we buy. We can crowd the price 
 down to its lowest notch. When we sell 
 we get cash to go out and buy more big 
 values. When we get cash we do not 
 have to lose by bad debts or for the 
 keeping up of an expensive credit de- 
 partment. That's why your cash is bet- 
 ter here; that's why we can afford to 
 make the low prices we do. Read the 
 news of values below, it will pay you.— 
 Jones Dry Goods Co., Kansas City, Mo, 
 Just for Saturday, and for cash.— > 
 Carrow Market, Ottumwa, Iowa. 
 
 It*s cash that talks in buying meats. — 
 The Acme Cash Market, Binghamton. 
 
 A credit merchant carries two stocks 
 of goods: One in the store; the other 
 scattered among his credit customers. 
 
 CASH 
 
 Carrying customers on the books in- 
 creases the cost of doing business. It's 
 one of the things that compel merchants 
 to get high prices from those who pay. 
 
 Why don't you pay cash and Ije inde- 
 pendent? Trade where prices are fig. 
 ured on a spot cash basis.— ^e New 
 York Racket, Salem, Ore. 
 
 It Pays to Pay Cash at a Cash Store. 
 —Our prices are positively the lowest in 
 Pueblo. Our business this month sur- 
 passes that of any previous month since 
 we opened. The reason is simply that in 
 times when economy becomes necessary, 
 trade inclines toward the store that gives 
 the best values for the monev. Having 
 always sold for cash, we don't have to 
 add anything to our prices to make up 
 for losses occasioned by poor credits. 
 This means a real substantial saving to 
 every customer— and you'll find it so. 
 Come and prove us. You'll find good 
 values, even beyond your expectations. 
 —Bernstein's, Pueblo, Cal. 
 
 We invite cash buyers to take advan- 
 tage of our determination to still increase 
 our Woonsocket business and defy any 
 attempt to equal our cut prices by any 
 of the venders giving prize packages with 
 sticky wares.— Royans, Woonsocket, R. I, 
 
 From a credit to a cash basis. We pay 
 cash for our goods and get the benefit 
 of the cash discount. We sell them for 
 cash and give you the benefit of this 
 discount. We find that by carrying on 
 a strictly cash business we can give our 
 customers better goods for less money 
 than we can by the credit system. That 
 is the reason for the change. Judging 
 by the crowds which visit our store daily 
 this move on our part has met with 
 hearty approval— Forifc Bargain King, 
 York, Pa. 
 
 The power of the Macy cash system in 
 creating matchless economies was never 
 illustrated more convincingly. The in- 
 terest caused by these sales is unprece- 
 dented. Practically every department in 
 this great store contributes special val- 
 ues from stocks worth in the aggregate 
 $3,000,0(K).— ifoc/*. New York, N. Y, 
 
 The Dry Goods Economist says: "No 
 man who has understanding sufficient to 
 carry him throu^ the first proposition 
 of Euclid can question the contention 
 that the merchant who sells for cash can 
 be content with smaller margins than 
 one who credits." If not, why, may we 
 ask, is so much emphasis in current pub- 
 licity laid upon the spot cash feature 
 of various fortunate purchases? If the 
 public can buy to as good advantage on 
 a credit basis, how does it happen that 
 the merchant cannot? If either could, 
 surely both could, but, of course, neither 
 can and neither does. We sell strictly 
 for cash and are content with little 
 profits.— r^c Big Cash Store, St. Thorw- 
 as, Ont. 
 
 We sell for cash, give no discounts 
 and pay no commissions. Our low prices 
 are historical. The depositors' account 
 department was organized as a conven- 
 ience for our patrons — one affording 
 every advantage of a credit system and 
 none of its drawbacks. Deposit a sum 
 of money — large or small — make pur- 
 chases in the usual way and have them 
 referred to the account for payment. 
 Monthly statements, showing the con- 
 dition of the account, will be mailed to 
 you. Interest at the rate of four per 
 cent., compounded every three months, 
 will be allowed on your daily balance. 
 Your deposits cannot be drawn against 
 by check for expenditures made outside 
 of the store, as we do no banking busi- 
 ness; but any or all of it can be with- 
 drawn at any time. — Macy's, New York. 
 
 Cash.— It is the cash that talks. If 
 you have the money, we have the goods. 
 We know we can save you 20 to 30 per 
 cent, on your investment. — Nickle-Plate 
 Grocery Company, Alliance, O. 
 
 Cash! Cash!! Cash!!!— Cash is the 
 only lever which can move any goods out 
 of our house from this date on until we 
 give further notice. — Geltz, Mansfield. 
 
 When you pay cash you're entitled to 
 the savings in cash, and get them here, 
 too. Any item here or any item in the 
 store will prove our prices lowest. — Bos- 
 ton Store, Chicago, III. 
 
 Saves you all the dealers' profit. We 
 sell for cash only, which enables us to 
 make our astonishingly low prices, as we 
 have no bad accounts or excessive selling 
 expenses to add to our costs. — The Gold 
 Coin Stove Co., Troy, N. Y. 
 
 WTien you aim t« pay cash, come here 
 and save the difference in price. — The 
 Bee Hive, Charlotte, N. C. 
 
 Buying for cash, selling for cash, en- 
 ergy, truth and capacity are the living 
 
 principles responsible for the marvelous 
 growth of business at this genuine, dyed 
 in the wool "cash" dry goods store. Bay 
 City "Cash" Dry Goods Co. is our trade 
 mark. It means something. It stands 
 for "cash" in both buying and selling. 
 It stands for first quality, high grade, 
 stylish and satisfactory merchandise at 
 the lowest "cash" selling prices. It means 
 all these things to the store. It means 
 all these things and more to our custom- 
 ers. This store's policy is buy cheap, sell 
 cheap and satisfy. — Bay City "Cash'* 
 Dry Goods Co., Bay City, Mich. 
 
 Buying for Spot Cash and saving the 
 Profit-Sharing Coupons is just like plac- 
 ing money in the bank. The customers 
 of this store always have that sense of 
 satisfaction at having something laid 
 aside for a "rainy day." The Profit- 
 Sharing Coupons enable them to furnish 
 their homes without cost, and the dif- 
 ference between our small profit prices 
 and what they are forced to pay else- 
 where means a snug little bank account. 
 
 Buying for cash, selling for cash — 
 energy, truth, enterprise and modern 
 methods, are the living principles respon- 
 sible for the marvelous growth of busi- 
 ness at this reliable "dyed-in-the-wool" 
 cash store. We buy in enormous quan- 
 tities direct from the manufacturers and 
 sell first-class merchandise at the closest 
 possible margin of profit. In buying 
 here you are not paying the middlemen 
 a profit because all our goods come di- 
 rect from the largest makers and pro- 
 ducers. Our shrewd, wide-awake buy- 
 ers never close their eyes when the pub- 
 lic's interests are at stake. Their one 
 aim and purpose is to gain the biggest 
 possible price concessions that reaay 
 cash, constant attention and tactful man- 
 oeuvring can secure. In buying of us you 
 are absolutely certain that the merchand- 
 ise will be first-class. Anything proving 
 unsatisfactory will be willingly exchanged 
 or money refunded without question. — 
 Clarke Bros., Scranton, Pa. 
 
 Do you want the best for the smallest 
 cash price? If so "The People's Store" 
 must be your watchword, and if you are 
 a stranger in the city a visit to this store 
 Tuesday will prove to you the truth of 
 our claim, viz.: "We sell the best, yet 
 the price is small." We buy and sell 
 for cash only. That's why. — People's 
 Store Co., Tacoma, Wa^h. 
 
 Installment dealers can't compete with 
 our low cash prices and live. They have 
 elaborate and expensive collection systems 
 and their court and lawyer's fees are 
 large items. — The Excelsior Clothing Co., 
 Binghamton, N, Y, 
 
 CASH 
 
 Is 
 
98 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 99 
 
 ! I 
 
 [ 
 
 I 
 
 I am selling goods for money and not 
 for the pleasure of putting some one's 
 name on my books. It costs a store ten 
 per cent, more to sell goods on credit. — 
 Swift's, Los Angeles, Cat, 
 
 This store is a cash store. It has the 
 buying machinery of the Kansas City 
 store, with all its great prestige in cash 
 buying, at its disposal. Thirty trained 
 buyers in the Kansas City store, as- 
 sisted by the buyers who have helped to 
 build the Kemper & Paxton business, are 
 using cash in buying the great values 
 for this Topeka store. The vast quali- 
 ties that can be handled by this big store 
 and the great Kansas City store com- 
 bined make low prices as easy as any- 
 thing can be. Then when we place our 
 close cash prices on these goods, no risk 
 of loss, no expensive bookkeeping, no 
 stock of merchandise on the credit books 
 and another in the shelves — we say when 
 we put our close cash selling price on 
 these close bought goods, we've got bar- 
 gains !io store in this western country 
 can match.— Jones Dry Goods Co., To- 
 peka, Kansas. 
 
 The Bay City ''Cash" Dry Goods Store, 
 the home of "cash" business values. The 
 popular rendezvous of thrifty money- 
 saving thousands within and outside the 
 broad confines of the city. There's an 
 every-day onward march in the Bay City 
 "Cash" Store. Throngs of contented and 
 satisfied buyers at every counter. There's 
 a homelike air of comfort and confi- 
 dence on every face. Confidence in the 
 store. Confidence in the goods. Confi- 
 dence in the prices. Money is power. 
 The bed rock of our strictly "cash" plan 
 in both buying and selling. The best of 
 merchandise within the reach of toiling 
 millions.— Bay City Cash Dry Good* 
 Store, Bay City, Mich. 
 
 At no previous sale have we offered 
 such Bargains at Half-Price in High- 
 Class Merchandise. Every Drj' Goods 
 Department in the store is represented. 
 Buy for Cash and buv all vou can, — 
 Hills, McLean ^' Haskins, Binghamton. 
 
 Now, to your profit. Nearly 75 per 
 cent, of the Grocery business done in this 
 country is done on credit. Every time 
 a cent's worth is bought on credit some 
 one loses money. If it isn't the mer- 
 chant, it is the customer, for cash is 
 King, and always will be all powerful in 
 the commercial world. Any one can buy 
 anything cheaper for cash than on time. 
 We buy for cash, we sell for cash — 
 treating all with the same liberality — 
 giving all the same guarantee — "Satis- 
 faction or Your Money Back." — Jones 
 Dry Goods Co., Kansas City, Mo, 
 
 Selling for cash means no bad debts. 
 It means also, that you do not pay an 
 added profit to cover hire of extra book- 
 keepers and bill collectors. It also means 
 we buy for cash and take the discount. 
 This is no theory, we have had it in 
 active practice many years. Our cash 
 basis is a safeguard to both of us. If 
 out of city write for illustrated cata- 
 logue.— 3/M//ord, Jeweler, Memphis. 
 
 The fact that this store does offer 
 these cash bargains is proof enough that 
 we are able to sell for less. To buy 
 and to sell for cash is the most clear 
 cut way to trade we know of. When we 
 buy goods, we buy in big quantities, be- 
 cause we have the outlet. We pay spot 
 cash and thereby secure the lowest 
 prices, which no credit store can buy at, 
 because the store that gives credit to its 
 customers must ask credit of the whole- 
 saler. We add a small profit, because 
 selling for cash does away with all the 
 losses that a credit store suffers from 
 bad accounts. — Jones Dry Goods Co., 
 Topeka, Kan. 
 
 Midwinter, with all its drawbacks, 
 brings one blessing to the working peo- 
 ple. It is the season of low prices on 
 general merchandise. Do not forget that 
 Houghton ^ Dutton lead the procession 
 in low prices, a fact made possible by 
 our spot cash system of buying and sell- 
 ing. It pays to pay cash.— Houghton ^ 
 Dutton, Boston, Mass, 
 
 Is cash your comforter or credit your 
 worry? Vermelto and his wonderful 
 tricks! As baffling as the credit man's 
 monthly settlement. All day Monday, 
 Tuesday and Wednesday Vermelto will 
 do the wizard act in our show window. 
 It's the "presto change" that any one 
 can do if he only knows how. Just as 
 smooth and slick is the sweetened talk 
 of the fellow who charges you $20 on 
 credit for the identical suit we sell for 
 $10 cash. Vermelto has you hypnotized 
 and so has the credit man. Vermelto is 
 a vendor of tricks and he'll tell you 
 all about the vanishing handkerchief for 
 25c. That's the living he gets out of 
 his job. Our living is selling reputable 
 merchandise for cash, at one-quarter and 
 one-half less than the man whose family 
 of non-collectibles accumulate in his 
 ledger and the difference figured up on 
 the good friends that pay. There are 
 two ways to look at matters. One is 
 through sentiment— the other through 
 business lens. If you have an eye for 
 business you choose to be independent 
 from and under no obligations to your 
 merchant. That's paying cash.— F. E, 
 Mist rot, Galveston, Tex, 
 
 CASH 
 
 Cash counts. — Clarke Brothers, Scran- 
 ton, Pa. 
 
 *■ 
 
 Selling for cash only enables us to 
 make lower prices than credit stores 
 can make. Watch our daily ads and com- 
 pare our prices with the credit store 
 prices. — Weinstein's, Great Falls, Mont. 
 
 Spot cash — that unerring business bul- 
 let — is always used by us, and we get 
 every concession that money can give.— 
 iV. Y. Mail Order Store, New York. 
 
 We get cash for goods and give you 
 the best goods cash will buy. — John R, 
 Siefert, San Diego, Cal. 
 
 I have taken an oath to sell for cash 
 only; not to trust any person at this 
 store; not to sign either bond or note, 
 or become security for any party. Sub- 
 scribed and sworn to before C. W. John- 
 stone, J. P., Phoenix, Arizona, C. W. 
 McKEE. — McKee's Cash Store, Phoenix. 
 
 'Here is a crowded, newsy page of 
 big, honest values we are able to offer 
 because we buy and sell for spot cash, 
 losing nothing through bad debts. — Jones 
 Dry Goods Co., Kansas City, Mo. 
 
 We conduct a cash business — buy 
 larger quantities of goods than any other 
 similar house on the Coast. Our prices, 
 of course, are much lower than firms 
 which buy in small quantities — the per- 
 centage of profit may be the same — still 
 our prices are considerably less — no 
 doubt you catch the point. — John Breuner 
 Co., Sacramento, Cal. 
 
 Cash here, versus credit elsewhere. No 
 man who will stop to think a moment 
 can question the contention that, every- 
 thing else being equal, the merchant who 
 sells for cash can be content with smaller 
 margins than one who credits. If not, 
 why, may we ask, is so much emphasis 
 in current publicity laid upon the "spot 
 cash" feature of various fortunate pur- 
 chases? If the public can buy to as 
 good an advantage on a credit basis, 
 how does it happen that the merchant 
 cannot? If either could surely both 
 could. But, of course, neither can and 
 neither does. — Wise, Smith ^ Co., Hart' 
 ford. Conn. 
 
 Our cash system of selling meats, vege- 
 tables and fruits is a sort of savings 
 institution that Portland people seem to 
 appreciate. It puts us in a position to 
 quote low prices that the credit merchant 
 can't touch. Through fostering economy 
 in our patrons it sews up many a leaky 
 pocketbook. — Mercier Meat Market, 
 Portland, Me. 
 
 Prices — What a world of power in the 
 price. The strength is in their little- 
 
 ness. Keeping hammering away day in 
 and day out, shopping around with cash 
 and then selling for cash is what makes 
 this the busy store in summer. . Listen 
 to the bargains we are able to offer for 
 to-day. — Jones Dry Goods Co., Kansas 
 City, Mo. 
 
 We buy the best produced. We sell 
 no goods on the installment plan. 
 Therefore we have no bad accounts for 
 you to help pay. Neither do we charge 
 you for the services of collection, as 
 we have none. — C. F. Hausberger ^ Co., 
 Columbus, 0, 
 
 We do as we advertise. Satisfaction 
 or money back. No charges made — 
 Strictly cash.— The Hub, Bay City, Mich. 
 
 Arouse — Arise — Assert Your Rights. — 
 Shake off the shackles of high prices and 
 legalized extortion. Prepare for a week 
 of unparalleled cheap selling at the Bay 
 City "CASH" Dry Goods Store. A 
 seething maelstrom of values in a whirl- 
 wind of panic stricken prices Every 
 department in the store is at the kind and 
 tender mercies of a money-saving peo- 
 ple. — Cash Dry Goods Co., Bay City. 
 
 Spot cash — the gospel of good business. 
 It was ready money that made this manu- 
 facturers' clearance sale possible. Anx- 
 ious to sell, willing to sell cheaply, we 
 caught the manufacturers when courage 
 was weak and the market nervous. We 
 struck them with spot cash, money down, 
 meant immediate relief and they took 
 their medicine — not without a grimace, 
 but they took it. The Globe doesn't in- 
 vest spot cash in questionable property, 
 not at any price. Quality the steel, low 
 price the flint, the spark struck from the 
 two, that's a Globe store bargain. That's 
 worth remembering just now. — The 
 Globe, Youngstown, Ohio. 
 
 The cash buyer gets the closest pos- 
 sible price, as he should ; the credit buyer 
 pays what the accommodation costs and 
 knows precisely what the cost is — an 
 advantage possible only when dealing 
 with a one-price firm, — Geo. T. Brodnax, 
 Memphis, Tenn. 
 
 We sell for cash, give no discounts 
 and pay no commissions. This is the 
 only big store we know of that does a 
 strictly cash business, and yields no con- 
 cessions that all may not share. Such a 
 system creates money-saving opportuni- 
 ties and enables us to undersell — easily 
 undersell — all other stores. It provides 
 the best values for those who spend 
 money open-handedly, as well as for 
 that larger class whose purchases are 
 controlled by the strictest economy.— 
 Macy's, New York, N. Y, 
 
 CASH 
 

 100 
 
 COAI. ADVERTISING 
 
 \ i 
 
 ,1 1 
 
 :; i 
 
 I 
 
 The Stone, Fisher & Lane stores do 
 business on a cash basis. And, after all, 
 that's the right way — for who was it said 
 in the senate: "Gentlemen, I have found 
 it — the philosopher's stone that turns 
 everything to gold — it's pay as you go!'* 
 — Stone, Fisher ^- Lane, Tacoma, Wash. 
 
 Our cash plan and economical busi- 
 ness methods make it possible for us to 
 sell goods at a smaller margin of profit 
 than "regular stores." That's why we 
 give you better goods for the money 
 than you can find elsewhere. — E, T. 
 Barnes, Salem, Oregon. 
 
 Debt will knock vou out. We are 
 steering this business to increasing suc- 
 cess on the rational, riskless cash basis. 
 Don't buy on credit. Little debts multi- 
 ply with marvelous rapidity, and before 
 you can realize their aggregate magnitude 
 they assume the immensity of a moun- 
 tain. And how they burden and depress 
 and take all the snap out of business and 
 all the flavor out of life! — McCord- 
 Stewart Co., Atlanta, Oa. 
 
 That's what vou are entitled to at the 
 Halpert & Jacobs' store — a running ac- 
 count — a charge account — it's all the 
 same. Instead of paying cash, you open 
 an account, settle your bill in divided 
 amounts instead of in a lump sum. There 
 is no mystery about this plan — no un- 
 fairness — the splendid success of the 
 plan stands as proof conclusive. Would 
 this modern plan of carrying accounts 
 have gained such a triumph in two years 
 otherwise? The minute you open an ac- 
 count with us you have the goods — ^j'ou 
 enjoy their use at the time when you 
 need them most. As you are paying a 
 little right along, your account keeps 
 growing less. You don't mind the outlay, 
 because of the small, divided payments — 
 and you are dressed comfortably and 
 fashionably, too. Either cash or credit 
 are yours at cash prices — either way 
 price and quality are just the same, you 
 can depend upon it. Which way is the 
 easier for you '" — Halpert ^- Jacobs, Bing- 
 hamton, N, Y. 
 
 "The way to wealth, if you desire it, 
 is as plain as the way to market." — 
 Benjamin Franklin. Watch your expen- 
 ditures ! Know how much you spend and 
 for what you spend it. This informa- 
 tion comes to you once a month — in com- 
 pact, detailed form — if you avail your- 
 self of the conveniences, advantages and 
 economies of Macy's depositors' account 
 department. You have all the conveni- 
 ences of any credit system, without any 
 credit system faults. You enjoy all the 
 economies of Macy's cash system — and 
 you get 4% interest on your daily bal- 
 ance, compounded every three months. 
 Every penny and every dollar earns in- 
 terest for you daily until withdrawn. 
 You may deposit as much or as little as 
 you care to and have your purchases re- 
 ferred to the account for payment. There 
 is no waiting at the counter for change 
 when on a shopping trip. Every month 
 we will send you a detailed statement 
 showing what you have bought and how 
 much money remains on deposit. While 
 your deposit cannot be drawn against 
 by check for expenditures made outside 
 of the store, you are privileged to with- 
 draw any or all of it at a moment's 
 notice. Macy's is a strictly cash store. 
 It grants no concessions that all may not 
 share, and it treats alike the million and 
 the millionaire. You know that no store 
 can sell goods as cheaply as a cash store. 
 (No argument is required to prove that 
 the customer must pay the store's ex- 
 penses, including its bad debts — its pre- 
 mium devices, its trading stamps and all 
 other schemes.) Thousands have opened 
 deposit accounts with us, realizing the 
 value of this "up-to-the-times" saving 
 method. We urge you to give it a trial. 
 —Macy's, New York, If. Y. 
 
 Quality, seasonable merchandise in 
 large quantities at prices that have 
 gained us fame, as "The Always Busy 
 Store," "Givers of Best Values," "House 
 of the People," "Cash" buying and 
 "Cash" selling, is the secret of our su- 
 premacy. — Bay City Cash Dry Goods Co., 
 Bay City, Mich. 
 
 CASH 
 
 1 
 
 ILLUSTRATED ADVERTISEMENTS 
 
102 
 
 II 
 in 
 
 COAL ADVERTISING 
 
 No. 177 
 
 WINTER 
 
 is not the best time to buj and 
 stock coal. It is best to look 
 ahead ; prepare for the future and 
 incidentally get the benefit of low 
 prices. 
 
 In the purchase of • 
 
 COAL remember you get the as- 
 surance of heat producing quali- 
 ties — without the least mixture of 
 slag and clinker. 
 
 COAL 
 
 leaves no dirt — no rubbish and 
 burns brightly to the finish. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 WHEN " THE NORTH WIND 
 DOTH BLOW" 
 
 you'll want to keep your house 
 dry and warm. There's no hot- 
 ter fire that will make your rooms 
 more comfortable than one pro- 
 duced by 
 
 COMBUSTIBLE COKE 
 
 A good Coke fire radiates the 
 
 rooms with cheerfulness. 
 
 Coal is the best to be had. Order 
 now for immediate delivery. 
 
 No. 97 
 
 Other people have used our coal 
 and are more than satisfied with 
 it. 
 
 "WHY NOT TRY IT 
 YOURSELF? '* 
 
 — ' COAL is just the right 
 
 kind of fuel for all kinds of 
 weather — especially the kind we're 
 getting now. It's not only the 
 best, but the most economical. 
 Don't wait until you get snow- 
 bound. Order Now. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 There's money for you in good 
 coal. When you 
 
 GET YOUR COAL FROM 
 
 you know that you are not paying 
 for dirt and stone. COAL from 
 clean and honest all 
 
 IS 
 
 through — full of fire and heat. 
 It's getting colder now, and you'll 
 have occasion to test this asser- 
 tion. Why not order now instead 
 of waiting up to the last moment ? 
 
 COAL ADVERTISING 
 
 103 
 
 No. 189 
 
 No. 186 
 
 How's your bin? Empty? If 
 it is, the remedy is 
 
 IF IT'S COLD, 
 
 COAL 
 
 COAL 
 
 AND COKE is the remedy. 
 
 Coke will heat up any room 
 
 A cure for winter blues. A 
 coal that gives more heat than 
 any coal mined. Full weight 
 guaranteed. 
 
 Coal, Coke and wood for win- 
 ter. 
 
 in a jiffy, and the cost is sur- 
 prisingly low. If you've used it, 
 you know it; if you haven't, you 
 should try it, and you'll thank us 
 for the suggestion. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 Did YOU look to the future? Cold? That's because your 
 
 Did YOU store in your coal for 
 the winter? Did YOU take ad- 
 vantage of the low price by or 
 dering now? If you did NOT, 
 call at once on 
 
 coal is poor and doesn't emit heat. 
 You should have bought your 
 
 COAL FROM 
 
 Clean Coal— Pure Coal— Heat- 
 giving Coal. Coke and Wood. 
 
 The cleanest, purest and best heat 
 giving coal mined. Better order 
 some now. Prices may go up. 
 
 I 
 
104 
 
 COAL ADVERTISING 
 
 No. 252 
 
 OUR COAL 
 
 will bear inspection. Hard and 
 Soft, it is clean and full of 
 fire. Past experience has taught 
 you that prices go up as the win- 
 ter advances. Place your order 
 with us NOW. 
 
 This shows wordingr and Illustrations, 
 but does not suggest manner of display. 
 
 INSPECT IT 
 
 The coal that we serve you will 
 BEAR INSPECTION 
 It is clean, free from dust, and 
 full of fire. Now is the time to 
 put in your coal for the winter. 
 Place your order at once and we 
 will give it our prompt attention. 
 
 No. 231 
 
 PROCLAMATION 
 
 "The North wind doth blow 
 and we shall have snow," and wise 
 people will have their fuel in, 
 ready to combat the weather. 
 Are you a wise one? Not unless 
 you use 
 
 COKE 
 
 the fuel that is full of heat and 
 leaves no clinkers. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 BE COAL WISE 
 
 and put in your coal now for the 
 winter. Past experience has 
 taught you the advisability of 
 this move. 
 
 COAL 
 
 comes from the best mines, and 
 is free from dust and dirt. Don't 
 wait until the prices go up. Or- 
 der now. 
 
 \ 
 
 COAL ADVERTISING 
 
 105 
 
 No. 145 
 
 PROTECTION 
 
 from cold is the all important 
 question just now. March is a 
 month of chills. You should pro- 
 tect your health by keeping the 
 house warm and dry with a roar- 
 ing, blazing fire of 
 
 COKE 
 
 the best heat producer ever. 
 
 Coal is clean and pure. 
 
 wood is of the well burning kind. 
 
 No. 314 
 
 A GOOD THING IN JET 
 BLACK— that's 
 
 Coke 
 
 Every housewife with an eye 
 to economy as well as quality 
 
 should know that Coke not 
 
 only produces the most satisfac- 
 tory heat for baking and wash- 
 ing, but IT SAVES MONEY. 
 
 DO YOU USE COKE? 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 You can have solid comfort too, 
 by keeping your stove fed on 
 
 COKE 
 
 It's pure, it's clean, it produces 
 a warmth, and for cooking and 
 baking purposes it is unexcelled. 
 Besides, it's inexpensive. Do you 
 use it? If not, take my advice 
 and try it. 
 
 White Diamonds may be all 
 right in their place, but they 
 don't keep you warm. This issue 
 just now is Black Diamonds, the 
 kind that produces warmth and 
 comfort. That's 
 
 COAL 
 
 Dirtless and clinkerless— full of 
 fire and full in weight. If you're 
 running short, order now— don't 
 wait until the last Coal is gone. 
 
 I 
 
 l! 
 
106 
 
 !i 
 
 COAL ADVERTISING 
 
 No. 45 
 
 DON'T RIDE THE COAL 
 
 BIN 
 
 Yes, we mean YOU. Do you 
 know that Coke is the best heat 
 producer for summer weather? 
 That it burns strong and even 
 when in action, and that it cools 
 quickly when you want it to go 
 out? That it is the most econ- 
 omical fuel to be bought? That 
 Coke is the best coke sold? 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 BAKING DAY 
 
 The happiest mortal in the 
 household is the housewife who 
 takes a finely baked bread out of 
 the oven on baking day. To in- 
 sure good baking, she knows that 
 the oven must be evenly heated, 
 she knows that to get an even 
 heat she must bum 
 
 COKE 
 
 the housewife's friend. If you 
 haven't used it before, and your 
 baking has not been successful, 
 try Coke next time. 
 
 No. 152 
 
 "Old King Cole was a jolly 
 old soul," and like 
 
 COAL 
 
 was full of fire and animab'on. 
 
 Coal is the king of coal, the 
 
 coal of kings. Clean, dry, pure. 
 Honest weight. Order now for 
 the winter. 
 
 This shows wording and illustrations, 
 but does not suggest manner ^f display. 
 
 Coal is King, but the King of 
 Coal is 
 
 COAL 
 
 At the time of the year when 
 it requires an effort to keep the 
 house dry and warm, you should 
 bum a coal that is pure and clean 
 and gives off heat to its last atom. 
 Such coal is 
 
 COAL 
 
 Order now — ^the prices may go 
 up as the thermometer goes down. 
 
 COAL ADVERTISING 
 
 lOT 
 
 No. 255 
 
 STOP KICKING ABOUT 
 
 SUMMER HEAT 
 Here's a tip for you. USE 
 — COKE FOR THE SUM- 
 
 MER. It has every advantage 
 over other Summer fuel. It leaves 
 little or no ashes, and once you 
 put the fire out, the stove cools 
 rapidly. Aren't these good argu- 
 ments in favor of Coke for Sum- 
 mer? Place an order now with 
 
 No. 329 
 GET READY FOR WINTER 
 
 Have you put in your Black 
 Diamonds for the winter? Our 
 sparklers are full of fire and heat- 
 giving properties. We call them 
 
 COAL 
 
 Be wise and order now. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 This shows wording and illustrations, 
 but does no t suggest manner of display. 
 
 CLEAN COAL 
 
 Kicking because there's no heat 
 in your coal? That's because it's 
 inferior coal, full of dirt and 
 clinkers. Our coal is notable for 
 its purity, freedom from dirt and 
 heat giving powers — and it costs 
 no more than the inferior coal 
 you've been using. Take the hint 
 and order from us — now. 
 
 BETTER PUT IN YOUR 
 WINTER'S SUPPLY 
 
 BUT IT'S UP TO YOU. 
 
 If you want to wait and pay more 
 by waiting, you can do so, but 
 take our advice and place your 
 order for COAL with 
 
 now, and you will be assured with 
 clean, honest COAL at the lowest 
 price. It's up to you. 
 
 I< 
 
108 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 109 
 
 ( 
 
 i , 
 
 fr:.^^ . 
 
 MAKE 
 
 HOME^ 
 KAPPYi 
 
 n;.^sr^ - 
 
 No. 206 
 
 The Happy Housewives who are 
 
 usincr 
 
 COKE 
 
 instead of ordinary coal is our 
 best recommendation. Her work 
 being completed, she shuts off her 
 fire. The heat quickly passes 
 away, making the house as com- 
 fortable as though no fire was 
 ever had. 
 
 Join the Happy Housewives by 
 using COKE. 
 
 This shows wording and illustrations. 
 but does not suggest manner of display. 
 
 The housewife can't be happy 
 if the oven is cold. Poor coal — 
 cold oven — bad bread. 
 
 COAL 
 
 Hot oven — Good Bread — happy 
 Home. Feed your stove with 
 
 COAL and 
 
 MAKE HOME HAPPY 
 
 No. 161 
 
 We claim that one scuttle of 
 good, clean Coal will give more 
 heat than two scuttles of poor, 
 dirty Coal. We claim further 
 that in one scuttle of 
 
 COAL 
 
 will give more heat than any other 
 
 Coal. By using Coal you 
 
 save money, work and temper, 
 if your bin's low, order more now. 
 
 This shows wording: and illustrations, 
 but does not suggest manner of display. 
 
 THERE'S MONEY SAVED 
 IN COAL 
 
 if you buy now. Experience has 
 taught you that the price of coal 
 goes up with the approach of 
 winter. 
 
 COAL 
 
 is absolutely free from dust, slate 
 and dirt, and, coming from the 
 best veins and mines, gives up 
 more heat than any other coal 
 sold. No clinkers. 
 
 We are the sole agents for ■ 
 
 COAL. Order now. 
 
 No. 12 
 
 YOUR GROCER 
 
 will give you a package of Hap- 
 piness when you call for 
 
 FLOUR 
 
 With light, sweet bread on the 
 table, the Housewife is happy— 
 the home is happy. There is no 
 flour made that makes sweeter, 
 daintier or more delicious bread, 
 pies or pastries, than 
 FLOUR. This sounds like a 
 broad statement, but it will be 
 heartily testified to by every 
 housewife who has used it. Can 
 you expect a better recommenda- 
 tion? Join the ranks of HAPPY 
 HOUSEWIVES and be happy. 
 
 No. 6 
 
 That's the kind of bread that 
 makes the housewife happy. If 
 you want a light, sweet, whole- 
 some bread, you'll be sure to get 
 it by using 
 
 FLOUR 
 
 the clearest, purest flour milled, 
 and made by the 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 LIGHT AS A BUBBLE 
 
 That's the kind of biscuit made 
 
 from Flour. Not those 
 
 tasteless hard discs of dough— 
 but rich, creamy fellows that will 
 melt with the butter in a mouth- 
 ful of satisfaction. Sold only at 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 Yes. Here it comes. Some- 
 thing that will make the housewife 
 happy. A sack of 
 
 BEST 
 
 A flour that makes the lightest, 
 daintiest, and most delicious 
 bread imaginable. It has that 
 satisfying quality, which is unat- 
 tainable save from a flour of the 
 rich glutinous wheat from which 
 
 « Best" is made. If you 
 
 want the best flour, be sure and 
 ask for " BEST." 
 
 I 
 
 I 
 
 !l 
 
 i 
 
ill 
 
 I 
 
 lliti! 
 
 I 
 
 I I 
 
 i ■ 
 
 ■u 
 
 \ , 
 
 110 
 
 COAL ADVERTISING 
 
 No. 4 
 
 When your Grocer sajs " Any- 
 thing else," be sure and answer 
 
 BEST 
 
 Best is a flour that makes 
 
 the lightest, sweetest, bread, cake 
 and pastries imaginable. Use it 
 once, and you'll never try an- 
 other. Every sack of Best 
 
 sold, is a testimonial of its popu- 
 larity among the housewives. Do 
 vou use 
 
 BEST.? 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 We bring you good tidings — 
 fresh bread made from 
 
 FLOUR 
 
 is always good tidings. 
 
 Flour is milled from a wheat 
 which grows on the most fertile 
 soil--the soil of Kentucky. Its 
 purity and wholesomeness are at- 
 tributes known to every housewife 
 who has once used it. There are 
 other flours to be had, but the 
 housewife who once experiences 
 the satisfaction obtained from 
 FLOUR, will never be con- 
 tented with another. This is not 
 hearsay, this is a fact. 
 
 y\ 
 
 t>/NNf 
 VINNER! 
 
 No. 26 
 
 FLOUR 
 
 leads them all. Why.? Because 
 it's pure and has that delicious 
 flavor, such as only comes from a 
 wheat grown on the fertile soil 
 of Kentucky: because it makes 
 the lightest, purest bread, bis- 
 cuits and pastries, to which in- 
 numerable housewives who use it 
 will cheerfully testify; because it 
 is the real source of the Staff* of 
 Life. The woman who once uses 
 
 FLOUR 
 
 - enthusiast. Are 
 
 becomes an 
 you one.? 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 When it's good like Oliver 
 Twist, you "want some more." 
 And when it's made of 
 
 FLOUR 
 
 it's sure to be good, because 
 Flour makes the most delicious 
 cakes in the world. Housewives 
 often try a diff'erent brand of 
 flour every time they buy, but 
 
 when once they buy , they 
 
 become habitual customers. There 
 must be a reason. 
 
 Use Flour, and you'U 
 
 FLOUR makes Home Happy. « want some more." 
 
 COAL ADVERTISING 
 
 111 
 
 No. 246 
 
 DO YOU WANT A FLOUR 
 
 that makes the lightest, daintiest, 
 most delicious bread imaginable? 
 Of course you do. Then you 
 should use 
 
 FLOUR 
 
 It makes better bread, better bis- 
 cuits, better cakes, and better 
 pastry than any other flour sold, 
 and it has that satisfying quality 
 which is unattainable save from 
 a flour of the rich glutinous 
 
 wheat from which FLOUR 
 
 is made. 
 
 When you say FLOUR, be 
 
 sure and say . 
 
 Manufactured by , 
 
 Maker of Good Flour. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 What sort of flour have YOU 
 been using.? Probably something 
 that looks like flour, but really 
 is — heavens knows what. Why 
 not be sure what you're getting 
 — what you're eating and use 
 
 FLOUR 
 
 Then you know that your bread, 
 your puddings, your pastries, are 
 pure and wholesome — good for 
 the growing child, for the invalid, 
 for ^yourself. Next time make 
 sure it's 
 
 No. 299 
 
 The phrase on the above illus- 
 tration is all truth. You can't 
 have good flour unless the wheat 
 is good. The wheat from .which 
 
 FLOUR 
 
 is made, is grown on the fertile 
 soil of Kentucky, which produces 
 the healthiest wheat in the coun- 
 try. The greatest care is used in 
 milling, with the result that we 
 produce bread that is a joy to 
 every housewife. For bread, bis- 
 cuits, pie or cake, FLOUR 
 
 is ideal. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 Any honest Grocer will tell 
 you that the best flour in his 
 store is 
 
 FLOUR 
 
 It makes the lightest and sweetest 
 bread, cakes, and pastries and 
 puddings. Use it now, and you'll 
 never want to even try another. 
 The fact that we are selling more 
 
 Flour every day is a proof 
 
 of its excellence. Be sure you or- 
 der Flour the next time you 
 
 bake. 
 
 ii 
 
 
i! 
 
 ■Wfl 
 
 
 112 
 
 COAL ADVERTISING 
 
 No. 303 
 
 BISCUITS— YUM YUM 
 
 Oh, those delicious hot biscuits 
 — so good and appetizing. The 
 kind ^ the children love because 
 they are of such delicate light- 
 ness — when you think of these 
 biscuits, you think of 
 
 FLOUR 
 
 THE KIND THAT MAKES 
 THE HOME HAPPY 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 DELICIOUS BISCUITS 
 
 Biscuits that are made from 
 
 FLOUR 
 
 are really delicious. Not only 
 biscuits, but pies, and cakes, and 
 all sorts of pastries, are most ap- 
 petizing when made from 
 
 FLOUR 
 
 If you've used any other than 
 -, try this just once and you 
 
 will surely become a convert. 
 
 When you ask for flour, be sure 
 and say . 
 
 No. 264 
 
 Do you want some.'* Of course 
 you do. You know it's made 
 from 
 
 FLOUR 
 
 that's why. Flour is milled 
 
 from wheat grown on the rich 
 fertile Kentucky soil. Its purity 
 is what makes it in such demand 
 among housewives. Children 
 thrive and grow well and strong 
 
 on biscuits made from Flour. 
 
 It makes the home happy — it 
 makes the children happy. 
 
 Your grocer sells it. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 This is the sort of Pie I got 
 from Best. 
 
 I'VE TRIED THE REST 
 
 BUT BEST 
 
 IS BEST 
 
 It makes the lightest, sweetest, 
 and mose delicious bread, pastries 
 and puddings imaginable. The 
 next time you bake, be sure and 
 use Best. 
 
 COAL ADVERTISING 
 
 113 
 
 No. 210 
 
 DO YOU V^ANT A FLOUR 
 
 that makes the lightest, daintiest, 
 most delicious bread imaginable? 
 Of course you do. Then you 
 should use 
 
 FLOUR 
 
 It makes better bread, better bis- 
 cuits, better cakes, and better 
 pastry than any other flour sold, 
 and it has that satisfying quality 
 which is unattainable save from a 
 flour of the rich glutinous wheat 
 
 from which FLOUR is 
 
 made. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 Do you remember when you 
 were a little tot, the deliciousness 
 of mother's baking? Do you still 
 enjoy your bread and pastries as 
 well? If not, it's because you 
 don't use the same flour. 
 
 FLOUR 
 
 makes bread and pastries. 
 
 Milled from a wheat grown on the 
 limestone soil of Kentucky, it 
 produces a bread that is light, 
 pure and wholesome, a bread that 
 will taste as well to you as it did 
 when you were a little tot. 
 
 FLOUR is used in IDEAL 
 
 HOMES 
 
 No. 365 
 
 THE KIND MOTHER USED 
 TO MAKE 
 
 Everybody is fond of telling 
 about " the kind mother used to 
 make." In fact, anything that 
 mother made, from mince pies to 
 biscuits, was an incomparable 
 joy. The wise mother will erect 
 a monument in the mind of her 
 off^spring, when she makes her 
 bread, biscuits and pastry with 
 
 FLOUR 
 
 the cleanest, sweetest, most nu- 
 tritious flour manufactured. It 
 makes that fluff*y light bread that 
 builds muscle, and nourishes the 
 system. Bring up your children 
 
 on bread made of flour and 
 
 you will 
 
 MAKE HOME HAPPY 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 Next time you go out camping 
 or picnicking, you will enjoy your 
 outing so much more if your 
 bread, pies, and biscuits are made 
 
 from 
 
 FLOUR 
 
 Flour is true nature's food. 
 
 It is made from a wheat grown 
 on the limestone soil of Ken- 
 tucky, and is manufactured and 
 guaranteed by 
 
 Maker of Good Flour. 
 
114 
 
 COAL ADVERTISING 
 
 V if 
 
 No. 431 
 
 « 
 
 Certainly, the children " want 
 some more " because the biscuits 
 were made with 
 
 FLOUR 
 
 the purest, most healthful flour 
 milled. For bread, biscuits and 
 pastries, it is unsurpassed. If 
 you try it once, you'll never 
 
 change for another. Flour 
 
 — the kind that 
 
 MAKES HOME HAPPY 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 The housewife who uses 
 
 BEST 
 
 is " satisfaction personified." In- 
 stead of heavy, soggy biscuits, 
 they will come up light and fluffy, 
 instead of an ill-tasting mass of 
 dough they come up sweet and 
 delicious — and the secret of it all 
 is just two words: 
 
 BEST 
 
 No. 333 
 
 The housewife who can produce 
 a fine light bread is one of the 
 world's happiest mortals. Unless 
 the flour is from good healthy 
 wheat, the bread will be a failure. 
 The wise woman knows this and 
 therefore buys 
 
 FLOUR 
 
 milled from health-giving, nutri- 
 tious wheat, which makes a pure, 
 clean, light bread — the kind that 
 MAKES THE HOME HAPPY 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 Fine flour comes from care- 
 fully grown wheat. There is no 
 better wheat grown than that 
 
 from which 
 
 BEST 
 
 is made. With Best, the 
 
 housewife produces bread, pastry 
 and puddings, so wholesome, so 
 delicious, that they can be sum- 
 med up in just one word, 
 " BEST." 
 
 What sort of flour do you use, 
 Mrs. Housewife? 
 
 COAL ADVERTISING 
 
 115 
 
 No. 134 
 
 Whether you use a cook book 
 or not, the chief essential in get- 
 ting good pie, lies in the using 
 the right kind of flour. On this 
 point, we all unanimously agree. 
 
 FLOUR 
 
 is the right kind. It is milled 
 from a wheat grown on a soil 
 than which no other in the coun- 
 try is more fertile — the soil of 
 Kentucky. It is wholesome — it is 
 pure — it is clean. Do you use 
 
 FLOUR, Mrs. Housewife.? 
 
 Guaranteed and Manufactured by 
 
 Maker of Good Flour. 
 
 ^ 
 
 ^s^ 
 
 ^^^ 
 
 ^l^^^^g^ 
 
 ^^ 
 
 ^^^^^^ 
 
 1 
 
 ^ -til MAKES 
 
 1 ^(BB«D^LO(m 
 
 No. 43 
 
 It looks good, it tastes good, 
 and yes — it IS good. These 
 three qualities are contained in 
 every piece of bread, pudding 
 and pastry made with 
 
 FLOUR 
 
 the purest, most wholesome flour 
 milled. Good flour is only pro- 
 duced from good wheat. • 
 
 Flour is milled from a wheat 
 grown in all its wholesomeness to 
 healthy wheat. That's the sole 
 secret. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 f 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 Now, who doesn't like pie, es- 
 pecially when the crust's so good? 
 The goodness of pie depends on 
 the crust, and the goodness of the 
 crust depends on the flour used. 
 
 FLOUR 
 
 which is made and guaranteed by 
 
 , makes the best, sweetest and 
 
 tastiest pies, puddings, bread and 
 biscuits ever. The next time you 
 order flour, be sure it is . 
 
 Good flour makes good bread — 
 good bread breeds good natures 
 — good natures make a Happy 
 Home — a Happy Home brings a 
 Happy New Year. Thus we have 
 it that 
 
 FLOUR 
 
 made from Winter Wheat grown 
 
 on the limestone soil of , the 
 
 purest, cleanest, sweetest flour 
 milled, contributes its mite to- 
 wards bringing about a Happy 
 New Year to you all. 
 
116 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 117 
 
 li 
 
 
 No. 263 
 
 FIX UP YOUR HOUSE THIS 
 SPRING 
 
 Nothing better for a house than 
 frequent painting — tenants come 
 easy for a well painted house too. 
 
 Talk over the paint question 
 with us. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 Pure prepared paint is a per- 
 fect paint and is unsurpassed for 
 durability in this climate. Prop- 
 erly used it will retain its finish 
 and wear better than lead and oil 
 mixed by hand. We guarantee 
 Pure Prepared paint to be com- 
 posed of pure white lead, pure 
 oxide of zinc and pure linseed oil, 
 and coloring pigments and con- 
 tains no adulterant. Give it a 
 trial on your next work. 
 
 No. 306 
 
 for houses, bams, floors, cup- 
 boards, shelves, furniture, bath 
 tubs, buggies, farm tools, etc. A 
 special paint for each purpose, 
 not one slap-dash mixture for all. 
 Not low priced, but highest grade 
 
 at fair, honest prices. You know 
 our reputation. We say these are 
 the best paints we know of. You'll 
 say so too after you have used 
 them. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 A LITTLE TIME AND 
 MONEY 
 
 spent in fixing up your house this 
 season will prove a profitable in- 
 vestment in the long run. 
 
 What about Painting.? thought 
 of it.? Come and talk with us — 
 we'll make you see the wisdom of 
 using good house paints. 
 
 No. 53 
 
 CHANGE THE APPEARANCE 
 OF YOUR WOOD-WORK 
 
 prepara- 
 
 by the use of the — 
 
 tions. Brush it over with 
 
 paint and varnish remover — let it 
 stand four minutes, and you can 
 wipe off the old finish with a cloth, 
 clean to the wood. Then apply 
 
 one coat finish — just once 
 
 over with a brush completes the 
 job — gives the dull beautiful fin- 
 ish of oak, rosewood, mahogany 
 — whatever wood you choose. 
 Easy to do, perfectly simple — re- 
 sults are sure to please you. 
 
 remover costs 45c a can! 
 
 finish, 60c pint. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 — STAINS WILL MAKE 
 YOUR FURNITURE AND 
 WOOD WORK LOOK LIKE 
 NEW 
 
 in- 
 
 Is beautiful, durable and 
 expensive. Let us tell you how to 
 make your home attractive, inside 
 and out without a big pocketbook. 
 Ask for color cards, booklets, 
 facts and prices. We are always 
 ready to talk on the paint and 
 Tarnish question. 
 
 No. 265 
 
 VARNISH 
 
 Is invaluable in cases of emei- 
 gency, and every housekeeper 
 should have a can on hand all 
 the time. Often a piece of fur- 
 niture is badly scratched or the 
 interior woodwork discolored. 
 
 Bring out your and in no 
 
 time you will have a smooth, 
 brilliant finish that will wear like 
 iron. Any one can apply it. 
 
 Nothing on earth like for 
 
 rough floors. It makes them look 
 like fine hardwood. Thousands 
 of people everywhere use and 
 praise it as the best and cheap- 
 est preparation. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 BRIGHTEN UP I 
 
 A Stain That's Not a Blemish 
 on either your reputation or your 
 house is a bit of wood stain we 
 can supply — which you can ap- 
 ply — for the sides of your stair- 
 cases — carpet in the middle you 
 know. It's remarkable how 
 cheaply you can improve the ap- 
 pearance of your staircase and 
 halls by buying paints, stains 
 and varnishes here. 
 
118 
 
 COAL ADVERTISING 
 
 ! 
 
 J:, 
 
 No. 339 
 
 A PAINT SURPRISE 
 
 It will surprise you to see 
 how it looks, how it wears, how 
 easy it works, how economical it 
 
 is when you paint with 
 
 paints, the oldest and best-known 
 paints in America to-day, made 
 from best paint material, to fight 
 off hot sun and storm, to outlast 
 all others and at just the right 
 price for pure paints. 
 
 This shows wording and illustrations, 
 hut does not suggest manner of display. 
 
 DO YOUR PAINTING IN 
 HOT WEATHER 
 
 Everything is dry and build- 
 ings properly painted now will 
 last for many years. It would 
 seem like a vacation to us to make 
 that old weather beaten house 
 look like a new one. That is what 
 paint is for, and that is what we 
 are here for; to make the homes 
 of Fresno more attractive, both 
 exterior and interior, better to 
 live in, better to keep, better to 
 sell or rent ; in fact a little of our 
 wall paper and paint will always 
 bring results. — Patterson-Dick 
 Co., Fresno, Cal, 
 
 No. 21 
 
 THE REAL THING IN 
 PAINT 
 
 Paint that is paint — every bit 
 of it. Pure white lead, pure lin- 
 seed oil, pure coloring pigments 
 and nothing else, excepting a 
 thoroughly scientific grinding 
 and mixing of the parts to- 
 gether so that they will cover 
 more surface, cover it better, cost 
 less, and last longer than any 
 
 other paint. That's the 
 
 kind. If, after you have used the 
 
 Paints, you think some 
 
 other kind would have been 
 cheaper and better, we'll repaint 
 your house without charge with 
 any paint you may select. All 
 kinds of painters' supplies. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 ASK A MAN WHO KNOWS 
 
 A man who knows about 
 paints — will select our paints ev- 
 ery time. They are high-grade 
 in quality — but moderate in 
 price. They will wear and pre- 
 serve the surface on which they 
 are put — will hold their color 
 and won't peel or crack. They 
 are easy to put on with a smooth 
 finish. 
 
 COAL ADVERTISING 
 
 119 
 
 No. 352 
 
 BIG MONEY IN REAL 
 ESTATE 
 
 IS a prosperous growing 
 
 city — famous for its manufactur- 
 ing industries and fine homes. 
 Here are good opportunities for 
 wise investment in real estate. We 
 would be pleased to have you 
 visit our property, located on 
 
 Avenues and Streets — 
 
 where we are selling very desir- 
 able building lots. Our prices 
 are very reasonable — cash or easy 
 payments. We also have factory 
 sites for sale at consistently low 
 prices. 
 
 This shows wording and illustrations 
 but does not suggest manner of display. 
 
 BUY REAL ESTATE 
 
 is a good 
 
 Real estate in — 
 investment. Do not buy else- 
 where. Our many hundreds of 
 patrons have profited by our ad- 
 vice. A satisfied customer al- 
 ways proves to be a permanent 
 customer. To secure his satis- 
 faction, the property we sell him 
 is proof against criticism, by a 
 competing agents or otherwise. 
 We can sell you real estate at 
 prices and terms that cannot he 
 equalled elsewhere. 
 
 No. 343 
 
 THE OLD STORY 
 
 You have heard many people 
 say, " Had I bought real estate 
 
 in three years ago it would 
 
 have been a very profitable in- 
 vestment." The same thought 
 will be expressed three years from 
 now. Be one of the wise ones and 
 invest now. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 A GOOD INVESTMENT 
 
 Invest surplus money in income 
 real estate. We can show you 
 bargains in business property, 
 flat buildings and houses that will 
 bring you a greater income than 
 bonds or stocks, and there is no 
 risk of losing your capital. Bet- 
 ter than government bonds, be- 
 cause they produce a greater per- 
 centage of income. Real estate 
 is the basis of all values. Wall 
 Street juggling does not jeopar- 
 dize your capital when it is in- 
 vested in income houses and lots 
 and farm lands. Let us show 
 you what we have to offer. 
 
 ill 
 
 ^ 
 
V2i) 
 
 COAL ADVERTISING 
 
 i 
 
 COAL ADVERTISING 
 
 121 
 
 D. W. MILLER 
 
 Dry Fir 
 Slab and 
 Pine 
 
 WOOD 
 
 Diamond and ^i ^^ /k V 
 Rock Springs ^y ^J J\ Jjj^ 
 Lump and Nut • 
 
 PHONE 1 67 
 
 PROMPT ATTENTION TO OB^DERS 
 PROMPT DELIVERY 
 
 Office and Yards: 
 
 East Sumach Street 
 
 W« Have 
 
 REDUCED 
 
 TIm Priea of 
 FAMILY COki. 
 
 Fifty Gents 
 
 PER TON 
 STOCK UP 
 
 PEOPLE'S 
 
 COAL CO 
 
 All Sizes 
 
 B. I.ANO 
 
 w. «. a. co.'k 
 
 Scranton 
 
 ^ Plymouth 
 A\ Red Ash 
 
 •MITHINO 
 rrftAM CANNCL 
 
 LOWLVT miCU. 
 
 THEC.C RAYCO., 
 
 LIMlTfcO. 
 U tsarb* SI. ^h««« Ml. 
 
 WHOLESALE COAL 
 
 Wt kU Cotl m ur UxJ lots boih ilcui ud doafdi 
 Mi»/T£ fS FOK PftlCES. 
 
 DIXIE COAL COMPANY 
 
 us N. I>*rry M. MMils«m«ry, M 
 
 WIY VAIT IITIL TIE Kir LMT M|I|TE ? 
 
 ^4 
 
 fwrtledi m4' 
 
 Now! 
 
 Ckmprr tKM kmsiii iim« 4i 
 
 PhiL J. GtmpbeU 
 
 A 
 L 
 
 TbcCoalth«t(iTc« 
 ••tiifutioa is 
 
 Connell's 
 COAL 
 
 Man; Rundrcdi of 
 1 1 1 w t fanulict 
 uc luini it. 
 WiJI yon try it ? 
 
 CiuillAittndti 
 iiiiil Ci.. Ui. 
 
 \t\ tAMK BT. 
 OMta* P»«ii> 40ft, 
 V*r4 P)MM |«L 
 
 OAL 
 
 IkCtUBttt 
 
 ■k^ 
 
 |IM wUk OupKli u^l 
 
 Th«*» t« na»r* gtrnv^'* autotefll 
 •t ihia Cwl «!■*« wiy wr h^w *' 
 
 LCIAPPOIGO. 
 
 .umber 
 
 how Is Your 
 
 COAL 
 
 Supply ? 
 
 or rif— ymi 4^-t •••« cMl 
 
 .mr MflMr.MpMr i» u««* L-.tt 
 
 PhoM UI •■»« IR « ftll yowr Mk 
 
 ftOrr W. HANNCOV CO. 
 
 Fort William ice and 
 Fuel Co., Limited 
 
 » m MHVTOM 
 
 COAL - - ICE 
 WOOD 
 
 HOYT 
 
 mill 
 
 COAL 
 
 IMMEDIATE SHIPMENT 
 
 OALLAC, TEXAS 
 
 I I 
 
 When Buying Coal or Wood 
 
 rO* COOKIMO PU*M>»tt RtMCMKII th( (1ST It NONt TOO 
 COOO. W( MAVC THl altT AND WILL CLADLV FILL VOUR 
 OROIR. ALL WOSHTt CUADANTKO. 
 
 Ottumwa Fuel Co 
 
 Pkones 
 
 ?M tOLTH GRCCN 
 
 Fort William Ice and 
 Fuel Co.. Limited 
 
 COAL - - ICE 
 WOOD 
 
 "ll ! CBAL §PDtS 
 
 "I ini< >«, Dcc«i»« laicrc ar* do cindcr^ 
 ind Ih*)' aaltf aach < splcadtf Crt for warm 
 wckihcr coakia^" 
 
 irD 
 
 Telephone 
 250 
 
 nmmfmmm 
 
 tcoal'j^ 
 
 •■• and while wc ex- d 
 ■^ pcct to be able to ^ 
 
 ^ malle prompt Jc- A 
 ^ liveries at all *! 
 ■k times, w« can as- flk 
 
 Ck' sure you of better Jl 
 
 a 
 
 Hi 
 
 hhhhhh 
 
 SMfrm wc larfc 
 
 and while we ex. 
 pcct to be able to 
 malle prompt Oc 
 liveries at all 
 times, w« can as- 
 sure you of better , 
 scr\'ice and Xmx- M 
 torn pnces NOW. JK 
 
 cau IS Down A 
 iM. W. fralua, C 
 
 F*M •> Lla4«a 3H. 
 
 wwwwm 
 
 Here's your qhance to 
 pocket from $5.00 to 
 $10.00 on next winter's 
 coal supply! Grab it 1 1 
 
 •Phone Hemlock 88 
 for fi^ll particulars. 
 
 •tUTHiaN rUtL COMPANY 
 
122 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 123 
 
 i 
 
 Coal that Stands the Test! 
 
 Lots of co»! looks like REAL COAL, bat when put to the t«tt gives diiappoiQtmeat You eu't go ••tirely by the 
 "looki" with co«l, becauM the real test comes when you put it in the range or furnace when yon Mad th« kMt and plenty 
 
 • j of it. There is at least OXE grade of coal, how»»er, tkat haa Mood the test 
 
 for many years, and that coal is known as : : : 
 
 JEDDO COAL 
 
 CUAL. 
 
 Probably YOU have put it to a test this winter, and maybe for eereral win- 
 ters; if so, joa're not the one we're talking to, because you neml no sugges- 
 tion NOW a* to what sort of coal to order. lu to those who hare had trouble 
 the past winter, and, perhaps, for soTeral winters, that we address this an- 
 nouncement. Probably yoii»e had trouble in keeping warm; you're been 
 disappointed in the results from your roni, and yet yon' re probably paid lor it 
 all that good coal is worth. Now will be s good time for yon to "Try a Ton 
 of Jeddo" to carry yon through these nnceruin early spring days. We are 
 sure, afler a trial of "Jeddo Coal," that well get your order for next winter; 
 and if we do, we're quiu as sore that you'll not hare (uel troubles again, 
 Jeddo Coal is free from dirt and free from slate; yon get nothing bat REAL 
 FIVE tons of JEDDO goes as far as SIX tons of ordinary coal, and yi t it w.JI cost you no more 
 
 WEIGHT QUARAMTKKD OR COAL FORFKITKO 
 
 R. McAllister. SL.7th and Unden Sts. 
 
 
 •II iMl, Hi 
 
 mi taM sliMT •( !■■(• 
 
 THEH.M.F111CI 
 60AL CO. 'SS^ 
 
 JwnrtMNh •< m. VMtaiM M.*ei 
 
 Coal 
 
 Staat Saad Giafd 
 
 J«e. Marykr 
 
 b Your Coal Kn Full? 
 
 -,JW IM i»Mm fownJ any pw|il« wtttMul iaucti isslalt tint not >o sracii 
 \ m t mu Mwy mi n«> hjve the nonty b« »inirn i ife— *■ «t yiifh ilue'l 
 iWnk m ordtr ami unm th* lot ptew u fonc Wt'rt fatnt *» •«•*• ■«»• »«•. 
 Hw wwthcr nun lefc tu. so be pnpsnd. Don't b* c«u(M Hspii^ Ordw *Mb 
 0» strent ■* dor 
 
 I 
 
 JEDDO 
 COAL 
 
 r«* k •>• dW. Ul m IM« ]ra> m*i •> 
 Wahana Uin^aA H k MM to nite 
 
 AHMtlLeUgfaCoiJ 
 
 TlMt bolMMi OWk 
 
 CcmI fortfae Rjuige 
 
 Mmm mt rm mt aks >> f— •"9 
 #«1< 111 > Ll llW Mill »« tf 
 «« MeHa «WSi CML RliMlWlM4« 
 
 Ov'taslir xWf M«i> at » ahmt mitt fnm^ itimni 
 
 SAMUEL ROBBINS, 
 
 YARDS AND MAIN OFFICE. 
 
 NEWTON AVE, PINE & SEVENTH ST. 
 
 D.U*W. 
 
 oMUsicanrca 
 
 ^^^^T TV In particular, are the one to 
 J ^^^ 1^ J ^ whom we want to prove our 
 ability to please when it comes 
 
 COAL 
 
 Between the inferior grade* 
 
 and the kind we handle, the 
 
 difforence in the auality is 
 
 vastly .greater than the difference in the price. 
 
 JACKSON-WALKER 
 
 KR=» COAL A MATERIAL CO. "i: 
 
 ANOCItSOM COAL CO. 
 
 PURE COAL 
 
 ».««» K mk e4. u m oi«« e «. PjTTT St. 
 
 ^f 
 
 DIAMOND ^ COAL 
 
 YOUR WARMEST FRICMO 
 
 HARD. PURE & CLEAN 
 
 rine White tilTM^ Aali 
 
 TRY IT I 
 
 OrFIOr •)< MARKET STRUT 
 Mi4 YARD. COOPER. POINT 
 
 J. SIMKINS 
 
 ■Mtsrn ^l»wi«, M7«-X %¥^ 
 
 4J ||ll lTllfT- — .^..- ^,>..*, 
 
 « — ", PI 
 
 Tbi* is not our ■way 
 
 ^ Cannel Coal | 
 
 FOR FIREPLACES 
 
 rrS GREAT roR cratu 
 
 YOUR 
 
 KoalBIn 
 
 cfS, 
 
 iCTCcni: 
 
 ^ 
 
 A 
 
 ■ «M aaaiMlw ysAm 
 
 r w rf ft *«• M yasr •■• kias, 
 
 l» av aMMMBS la Is *• sl^M «f 
 
 STAPLES 
 COAL CO 
 
 TturiKMC no 
 WWW •»^WW W,¥W|^ 
 
 Tatt«raaU\ V 
 
 IBVENTUALLY 
 
 To «M M.S m a ir lepih tltt*.mAitm n 
 
 ••^■■aiMWitilMiMinM (Mw ■fli^' 
 lllt Mn i «i. ftia •( (Hi Mr eiaWMK* 
 
 M. TRUBY A SON 
 
 atiie>ni.Mi n*»w>i 
 
 Silver 
 
 Ask 
 
 i^ite* 
 quickly 
 
 ' " * ;^ — IT ■> 4 
 
 k'a «• aim I llilli i^ 
 l»i^ hi^<k> Mk 
 
 oal for th« Horns 
 oal for th« factory 
 oal for you 
 
 Id company's "Lstti^" 
 ur spacial furnacs coal 
 rdar a trial ton 
 
 Iways claan 
 
 Iwayt rsliaMs 
 
 II ordars ghran prompt 
 attention 
 
 >i:LCi>noM. N*. t aAiM ■cach 
 
 TattCTMllV 
 
 Tii,>i« n 
 
 COAL AND WOOD 
 
 OFFICE AND POCKET 
 
 owast pries of tf>s ysar 
 
 in offset now _, ■ * r-k « f\tv r* * 
 
 srtsatockinouralsvator FOOtOf Bay I9tll St 
 aavs ordars at ones 
 
 f "SUver Ash" is such a ^ 
 clean coil 
 
 FartK frsssMs af >*• sMMr*. SkMiW fc»f«w<a «* k««9 II 4ry 
 ••<( Mfwa It a* llMrssfbIt It rt-atlf W>^aa ItvIT, f««. wbrs 
 lasJtsf. s 4«^ M rsMMl «kHk AUawa Ike raal la ysM Itaoi « 
 
 It • 
 ■f« Mai u tkf ••». 
 
 wvaa, iss* a wafns. tka Art Stafptf 
 tsa, f«nsi« ssJ ikavssfK Md tba assslt 
 
 TATTERSALL'S moi«ro 
 
 An noun cement ! 
 
 Change la 
 
 H«ria( k«ra app«n<nl 
 HaatfT sf rtM l.'M«a 
 CmI C*. 1 Ukt.ikii op- 
 poruaitjr to Ikiok ■; 
 fnradt fv pu* hv^n 
 ud meiBljf wli<a i 
 coimeeMW •( iWir indt. 
 A* I ks** kxe — i wmhiI 
 • leakir ef yn vtik 
 Jm WtHaa C*. ud far 
 iIm pMI t«* fnra vhk 
 Ik* Cfiln CmI C«. I 
 4M Am 
 *iU Ik* 
 til <er mm»mm* and » 
 Mr* tkm I litred M 
 kaadW «elr IW kMt 
 m4« W Mel. TnaiiM 
 
 V*ry fMpMtfMly. 
 CLYDC M, KCaUN. 
 
 Management 
 
 Spring Prices. 
 
 XRTOM 
 
 ww ti I twM ao./o 
 
 » n «aii> w'ki #3.00 
 
 S4.00 
 ■^$3.75 
 
 "i's.^:*~*: *7.75 
 
 •?jr* »5.oo 
 
 •s.srr* ...w-w 
 
 llMe Tmt Art* iMtT WWh 
 Phna An L»« ud 
 
 Union Coal Co. 
 
 Office. 4WW. Jeff. nx)AT»{;222JJ, 
 
 nnQU can rcaiilT appfcdate that 
 '^U w cardul MTvlol MVJ food hid 
 laeaa* MthtACflte to our cvs- 
 •oacrai'll IftcwlK means as fatcreaaerf 
 buitacM. far «■. We're aS the time 
 working far par matual latota . 
 
 C.JOHVSTOH&SOH 
 
 rift. .^tMa^aa 
 
 Am 1% Ol 
 
 1 ml^ 
 
 AL<«-<« 
 OK£<« ■< 
 INDLING 
 
 We Deliver the Goods and We Have the 
 ■ ' ■ ' = Goods to Ikliver ■ e 
 
 ItiH Md S«n Weed. Herd Md Sell Ced Md Cekc 
 
 fahcho fuel ca ..s.'*^"'... 
 
 Telephone. 1696 Coney leUnd 
 
 [. Ffed Scliwalie Coal Co. 
 
 WHOI.» l>Al . E AKD BKTAII. OKAI^XRa IK 
 
 ANTHRACITE COAL MTUmNOUS 
 
 Direct R«c«'v«rs of Coal from Klines 
 
 Oittcc. Wharl aa«. Packcla 
 
 Coney Island Creek and Shell IToad 
 
 Wast Sixth to Wast Seventh Straata 
 •ROOKLVN. N. Y. 
 
 lU lidiap e< EMtoHiJe we ere plraxd to atkc tlw i 
 
 hi«cl 
 
 Ruby Special Coal 
 
 « mJ Ml oeh- J qeJily W • «i«fc wfcich m. . lo.. Ml wk.1 k 4e koeie. WeMrWr 
 •driM (hoK oho kkw do! hM] dw ofiportimily o< le«i^ dw ma* o< iIm Cati to de w wUe 
 «c MiiM coeteeca. dirteby fmec dtcvicKei a ckaece to f^aadfr ^ velee, ■• iKe oot^m 
 
 Ruby Special Coal 
 
 Is Thia T Uii iea j i 
 
 H ** T^ ^ "f^ "V "f^ ■■ ■>" " ^*»' » «<i eaaa el Ane «Im «c 
 kiMjkMdjr atmd a> w<fi u die pablic pMmljr. il wfl U as - ' i «i«| to 
 ■§■*■■ OK itoediid ■( faf en i' — |n«j! to atnl jmm peheMc 
 
 .TRY RUBY SrCCIAL 
 "Thora !• • R— eoa." 
 
 V«r Rt^McMj. 
 
 E. FKED SCHWABE OQAL 00. 
 
 Dont 
 
 iTO-HOmiOW THt LAaT CMANCC. 
 
 Ts Mr CMl Vftn Iks sirlkr. It It 
 k elMft MW llHt Iks MlMrs vm h« 
 |<MM Mr S HMMth IS 'i.n^ BtotoiHa an<l 
 
 r isii «•» tar rM u «s Is i« 
 luk* ft Iss* M-|Mr I'M) bH iift'rbi 
 Ippd i ili » Mi M tt vm la a ib«4 «> 
 
 liiTA Of Mir 
 
 WHITf A*N LUMP 
 
 CM 
 
 LOMLANO LUH^. 
 
 Tos or no on* sisc ba« srsr Wsft 
 Itbrvstfe April snd Msj la |j«ft laat 
 iihr* 4t« not hs«s to bs«« man trs 
 eHi (bs fesvss «sai nf ikt ttme. n r«« 
 |lMa toitsr t^afm tast »sy sm h««« 
 t — ssEh to Isat o«T' Aaril 
 I sad Wsr Attsatf ta IMs at oars. U 
 
 |«.U PS7 fVM 
 
 RosdaH Fad C«^ 
 
 rHotNix TituaT eLsa. 
 
 «iiiiiii m >ii m . ^» > » »> m iiiii n i mn i nm i nm > 
 
 DIAMOND 
 
 YOUR WARMEST FRIEND 
 
 HARD. PURE & CLEAN 
 
 Fhie White Silver Ash— TRY IT 
 
 $5.7li-EEG, STOVE SCHESmyi 
 
 OFFICE. 9% MARKET STREET] 
 snd YARD. COOPER POINT 
 
 J. SIMKINS 
 
 Bestem PlMfM, a«y»-X B«a^7SI 
 
 I «»«»«« ♦eeeeeeeeiiiiiiii mmM i m i m 
 
 ina nn a maenm iie m 
 
 i a Qii i ae « «e»e >Q r«i«>M-to9 
 
 PLEASE READ THIS 
 
 IfYoir 
 Cannot Steal Time 
 
 •• •f^m T^m r«*i !■_■■■■■ »ml <•!»• 
 aMM Man •••- »• IM >Mt M 
 
 ■HUM ana. tMM. Ma »ii «a i —i «« 
 fe Mi M^ »r Ma lai m •Mm 
 
 ■Ul* em. en jtujea 1 
 nMMM.8M. SMKbaSt 
 
 ShippCoalCOal 
 
 "The Public Schools in Lin- 
 coln, Neh are teaching the 
 pupils how t6 make'and how 
 to use CemenC-TUMtimBmHn 
 
 That cpeaki pretty well foe Cement, 
 doesn't it ? Cement it the coming ma- 
 terial (or boUdint. 'Vfe 'Cemcut, but 
 uae only 
 
 UNIVERSAL PtfRTUNO CEMENT 
 
 For Sile Esclii*i*ely by the 
 
 Atlas Coal and Supply Co. 
 
 H. H. WOOOBURK. M«r. 
 ieeeeeoeeeeeeeeeee n > i ei» B e in » ait a»»».->*r»y;->t<? 
 
 Silver Ash 
 
 is always 
 screened 
 
 , krlHraa*«f iM 
 ■L b hd. * HAS 
 to mam aaw a iMf. 
 
 iMii. AiMMwaW 
 ^t. Md dM M>. 
 MM a( cmL Tktf'i 
 Hnaf caA fm even 
 kayo Wm a eal 
 
 'Tattersairs 
 
124 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 125 
 
 "Sflver Ash''! 
 
 is down to ^ 
 
 $6 a ton I 
 
 ObJb ■•« uA M« m** Wait • a^tli Uit it fmU r'n |g|| ' 
 l«t • ua •«• '»> • l-'CP — >»■. *« ■ «««~»lr '* g( • 
 p««Ir«l cMl ••!«' •••llmfcU I.. Tr«M«MHB. ^ * 
 
 TkMfk •♦ KNOW It ix h iw ii«* "-l r~ ••• Wf . • 2-. 
 
 W«tUi« !• f^ 't *M'^*' •>'•'»■' •' k«M» «l •( »««* ft 4«**t. ^ , 
 
 ,«r.fwr — !• *>r "k^k •'• ••'•' " rl""'-' ^ . 
 
 v.t«»ll» «»r cMrf AU. W taA k«l wfco tw>w> «k.,h g^ ^ 
 
 •«''■' . ~ 
 
 AMMd ••• car 
 
 
 _^ TkMC« 
 
 
 moNuro 
 
 TATTERSALL'S 
 
 i ^'3mHfm^nmmmhK^nnmfm% 
 
 Washed Nut 
 Coal 
 
 — TiT »M la g iaali r 4a— < 
 1^ aaw Wa kava aaM a 
 M( «aaMltr a^ 11 >ra«a 
 tvj aaalacaaiy. 
 
 maaa, (MO a^ »Tt. . 
 
 Wa la* kaal^ m*mt far 
 
 ■■El afc f i ka«4 aaal aaw- 
 
 Oaiaa*. 
 
 THEHJaFlACK 
 
 MKHKM 
 
 sTun 
 
 jCOAl CO. 
 
 1854 
 
 STEAM COAl I 
 
 Contract Now for Your Supply 
 
 % LMt ytt art ilrliTUtd ni^rir MOJWO tooa mi ™otri. t to ni<«re 
 tl.«n2«>pl»Bl^.i)dthr rrmr.l«iil. '-.-Mil «i<l»-<Tv .mo «ill hf.r 
 out the U<1» Ihst »« '^ill be plrM"! I« I'n-«"t '"r ■>wn..i... turrr 
 irho ii iBtMwtM IB protectiBK hiniwlf for the m-xt yt»r. 
 
 4 Wc oaio .iiul rontreJ th» "iiH-ut ..f «vit«1 miu."5 ni.l .ire thcre- 
 fore in * pp«ili<« lo makt .Ifli.rnrs m tunc to mrrt tlif rviiim mi-nH 
 of oar (wtniw. So pl«Dt u too Imrge or tnuill for us. 
 
 % A tilr|*<nif nv««Ke will bring any one of our five r»i.rc>cot»- 
 tiTfa fur a peraoo«l uit«m«». 
 
 Barnes Bros. Co. 
 
 WILEY W. BAKNUi.Owacr 
 
 Obice and Yards. East Ninth St. 
 
 LOW PRICES NOW PREVAIL 
 
 "McKinn8y'sDa,L&W.ScrantonCoar' 
 
 IT- Knd TUt Cint S rt irf Ml «M-W« CMmmt— k 
 
 Charles. McKinney Company 
 
 }43 HENRY STREET Both Plww. 
 
 Lat Ua Talk >ilh Yo« Ahoart FIBm 1— "^a 
 
 Coal 
 
 Eff Slovi Nnl 
 
 Stone Sand Grard 
 
 Tsutrnom no • 
 
 1910 
 
 Teleplione Main 2t3 
 
 ICOAL.1 
 
 iHonl Cool »5 *) par loo 
 
 IPorohuoloa 4 10 per loo ( 
 
 ■DferKoM Lump oad Nut 
 I 4.00 per t<>n I 
 
 iMMailluo 4 00 per lu« 
 
 Turkey Foot MoaeiUoo 
 
 J.76 per too 
 iBurgboti or Stoom 
 I :t 90 per ton 1 
 
 ■ HufT Rua Nut i .50 |«r ton 1 
 ll'itteburg N'> S Slock 1 
 
 i 90 ((er ton I 
 lOc per ton off for 'm.h ml 
 15 do)* '"ash in SO .lt»v< 
 j Ofjer* may be left at .1 
 |\V Tuttle'i t)ru« Store 
 COAL. 
 
 0. A. PERSONS, 
 
 a 2121. 
 
 ■ ia»l 
 
 COKl 
 
 We lave Hetty 
 
 ftoieer Fid Co. 
 
 «C mn Tl PIT SEVEML TOIS OF Oil 
 
 COAL 
 
 AWAY 
 
 DOWN 
 
 PUl. J. CampticU 
 
 fflnr oW Sfata« Sm a l i Ph in n 4S4 
 
 —■ITS Ml ei«t— 
 081 BUCK DIAMONI LERKH 
 
 THE CR§ZER COAL CO. 
 
 Order Your Goal Thu Muotha 
 
 1M frkt is Vamrt. 
 Th« Coal is Boier. 
 
 Buy Warner G)al. 
 
 TV tf^ Cod ae <ae femull, 
 1lK •ntCiHtirwuak«y. 
 
 Charles Warner Co., 
 
 S36 Mir^H ShrH, Foo* al MiffcK Slrtrt. 
 
 H ■ r : «!,', f>*. )■» -r •l.iar- 
 
 ■»i ■'■ (•»>■< ••t«6; fti*l tr«t* ••■I 
 
 Y'*^ >(■ U^ 1M<i<"«)» ««t» •>'" 
 pntMi if e«^ poMc 9'«« 'W rvi* 
 
 m4 vkM T«« a> r3«r MM Mlk •■aw 
 
 for M«i viataT* <w* r«« «• «v*« 
 ' *»\ eo.4 M** tto kM'. ihM e«« h* »««■ 
 
 Fruk Schaier's 
 
 We Sell Only First QuaUly 
 
 M m- sT lo* ■•"*»• t'»«^ •••-^ •• «"• r«« «»••' «•« «*^ 
 «l^ ,«M •••« >* r«l<«*" fW r«*' •M'Wr. «MM p*<f •••« A-far te^- 
 
 "t!L^ Ottumwa Fael Co 
 
 f«< touTM aacEK 
 
 m« r<«r«a'.M (4: •■4«km 
 
 Steam Coal That ^^^^^^ 
 
 HOT THE DHD THAT PRODUCES SMOKE- AND CUNKERS" 
 
 THE OEinnifl COAL THAT IS UHirORM THEOUOHOUT 
 
 CROSS 
 
 MOU NTAI N == 
 
 COAL 
 
 Tie Owl Tliat I»<THine .f Jemiine 5<«r(«f.nrt1..ri tn K<-r-ty rtiBinrrr. Xax Can G» 
 nU> Thta Kaine «'iuJ fnf Y"ur lla"'' *^''' •'••""^•l "" ""'I-"' "f ^•^Tral MiiKJ. 
 
 Write nv Trt.-pl.oie' f'T Our KiimTriitjliv. In Tall 
 
 BARNES BROS. CO. 
 
 WILIT. W. BAJUIES, Owner. 
 OfBce »B« Tardi. E Kinth BL Tf lephoBt Maia « J *a4 OT 
 
 LEST YOU FORGET 
 
 We wiah to 0|oiii lemind jv thai Ike prica 
 e( Coal haa been rorfuccd ond fhot now ia Itm 
 tone lo fifl your hiaa. We oail that famoM 
 
 D.,L&W.Scranton Deep MM Goal 
 
 -ALWAYS THE BEST' 
 
 ATUS COAL AND SUPPLY CO. 
 
 31S-317 Upper CmK StrMt 
 
 ■alfc 'Kawa H. H WOODBURN, Maaa(ar 
 
126 
 
 COAL ADVERTISING 
 
 COAL ADVERTISING 
 
 127 
 
 
 rz — rr^i 
 
 The Man !l 
 Behind 
 
 TWau bikla4 Ik* kcd— 
 wk» tmkm fVMMlly ••■. 
 iacud tamn U aid tna (k* 
 
 ooftl ha au UU «k*th«r >t'> 
 
 ClMS Mil « Ml te li 1^. 
 
 W« mO gM< cIms eokL 
 
 THE H.M. FLACK 
 
 COAL CO. 
 
 MiCHICAN 
 STUET 
 
 I I Jtut SOTtk •( Sl KKtoiaa HouJ 
 I I Chicago PSan* 4 N. W. SB 
 
 >»i«^WK-»;*-:^<-K-:>5-x- 
 
 MANUFACTURERS 
 
 Are Yon Lookiof Forward to a ProfitaWfe Year? 
 
 Th* cost of ^o, iuction renutrea careful attennon. Havr - 
 you considered the gutttion of futl ? 
 
 Ito Toii naluc tliar >..ii ,aii n.lii.. |J«- .-oM or |inHi>Ptk»i l.v u<Miie th. 
 ngbt kiiw) of mal r 
 
 Cross Mountain Coal 
 
 Tfaf Bl«aiii-l'mfiH.iiir. (■wrKr.lii.-ini; i'.u|-n,m Uinc Mnt bv erfc t<r.> 
 hundrrd nianiifa<'tiinDg plaiilii. 
 
 Wr supply ..vprv oim- ..f Jhtii.. V.. ,,l.i,i i... larci- or in. wmH for u. 
 Our rontnvU nrr ramr.1 out iiiid. r » Kii»mni. . . W^mM drf I irith a roikTrii 
 that proifftf vouf 
 
 Washed Coil 
 
 This is just the kind 
 ol wcaihfr to try our 
 Wuh«dGML 
 
 You can rcfulalc 
 »h< (ire v«ry easiiy by 
 only putting on just 
 what you need to keep 
 It tdaz or to get the 
 meal by. 
 
 Evenly sJiet', clean, 
 good burning and 
 needs no breaking. 
 
 Very warm today 
 isn't iu 
 
 IKE H.M. FLACK 
 COAL CO. "SJitr 
 
 Jm H«K» •( «»iack>laa Mm«i 
 
 Ckm«r»«a4 n w. a 
 
 w 
 
 ''^. 
 
 DniiEi&Moedy 
 
 COAL 
 WOOD 
 
 CHARCOAL 
 
 BARNES BROS. COAL CO. 
 
 WILIT W. BAKMXB, Owbw 
 T.i.phoii. lUia M3^7«. t.«U 7W Zaat Hmth 8t 
 
 •l-^>4*-:-«-x>«<*>«"i*>i->x-?» I 
 
 |^jK>U probably won't need a great deal 
 MW o' co^ trom tt>is on. But you will 
 want coal that wiU hoU fire, and be 
 ready to give you a strong heat to the shortest 
 possible time, when needed. That's the kind 
 we'll send you; ^'"tfiftion fu«L 
 
 A. c. jomrsToir & sov 
 
 I M. *a« «<h «tt4 »■■>■>■ A*«. 
 
 KS 
 IM 
 
 OKC<<-4 
 INOLINO 
 
 D0 Ym Need Aiy 
 COAL? 
 
 **•«•« ««»M« AM 
 
 CrescMl FmI Cti 
 
 wi-v. a. •■««. Willi UK 
 
 ANDERSON COAL CO. 
 
 PURE CO A L 
 
 Will— 14 ■«.< >4. »t»»mmOmt»*%. Pwry St. 
 
 Don't S%y, I Want Some CemMt 
 
 But lar 
 
 I Want Some Univenal 
 Portland Cement 
 
 Whyf BtcMiac ynu iroo't gM Ika bM ramlts 
 wittioat tlw beat mn«at. Coivenal <■ ■« mod 
 tlut 23,000 barrrU art mads trwy daj. fioid 
 cicluaiTcl; by tba 
 
 Adas Coal and Supply Co^ 
 
 1IS4I7 lr,«f CmI to«i 
 
 " »»«« ««»«.«».».».; 
 
 SAND and GRAVEL 
 
 All Kinds in Any Quantity 
 
 Delivered Anywhere 
 
 Phone Ua Your Order 
 
 Halton Coal Co, 
 
 Wc.t Second St. Both Phoiua 
 
 SUMMER ^lUCCS ^ 
 
 Oup Adviee 
 
 bituKOaaii coal „ 
 
 Wa lu«t a lood aupp»r flf eoai. 
 ■M aMdt kt JO d^rt w4,h ,h« 
 Kare« and higlMr. Bcntr order i 
 
 down April iiL 
 ■I t •tttlNnaM li 
 nwra. coMi wdl ba 
 
 M. TRCiBY A SOS 
 
 A Good Grate Coal 
 
 Weighing the Dog and the 
 Driver With the Coal 
 
 Our Wtii Virginia 
 Sphni Coal is iust ihc coal 
 to uM in your g? aia. Vay 
 clein 10 tundkand nukr. 
 a fine fire— holds well over 
 nigh( and alio majus a 
 good furnace coaL 
 
 Prtte J5.00 per im 
 
 THE H.M. FLACK 
 
 COAL CO. sr 
 
 J»4t Swifc Qt St NuhUM U»t«l 
 
 Ladies Home Journal I contained this: «-»««tc«. 
 
 iMartii 
 
 ' lf> ll>' pnrcluaa of omI iIw peMi.' 
 • Ima f«rfs* h«jr% An ^i^b( rltwi^a^. 
 poun4 lead *ntl<«l by • N«» Vork 
 mupwi .r t>u iihdn i»a ilMMaMd tkrrv 
 huutrfd piHiari< Dnon arr afMi 
 »r<(k«l viUi tlwir laada aad mm 4mX 
 *r .lao wriahfd I •miy pattad dan. 
 
 ••w pnMI«r nu(a( aMI.^ v«'alv. 
 •«■- PMiaAi fw Ml, hMJwl »pwii>. 
 '<• l»«I M lia .twioawn r«.ililii'l p,\ 
 forty cavfa r<w • liiiii.lrrrf<>«i,|,| ^ 
 ""•• *♦ ««<^i»i— d«i«d tkfia ki raii.aa 
 llw prwf iwrl>« aiMt • kair p^ ^„ 
 (*<iim«ll> ka CM ika •,,4,, i,,„,. 
 
 _W» arr-vc'rr vorfcing on 
 
 Arr you going to inaiai on boacsc v^^bt? We ««. 
 11 sll the lime. Hetp u*. We stand far ifce full tS;r 
 
 Campbell Coal Company 
 
 Telephones 656 Gould Building 
 
 •<IU. JaSaaf ' 
 '•**«r — Sranrt aa NMk- 
 
 rf. rn a mr*mM*r ta ifei^a 
 .ana. k.1 If la. aaat w taf 
 
 THEH,M.ailCI( 
 
 coxL CO. "ssr 
 
 
 H. «. • 
 
 iuAi r«« UW u »«re. rrMM 
 r*AMtA«bi« T»r«a IIW««J 
 
 THE SHAWNEE 
 LUMBER CO. 
 
 'IWIi 
 
 inMbi 
 
 H« «ffaitaf yaa • Wfite. 
 
 lUi 
 
 naikv: W. kn* tmn I 
 ■ ■•■•« tta Maa aTun 
 M. Main, ■ f«a vara i 
 
 PaM .M a vkaa ka kaU oitr 
 aav kaMaw at 
 
 wMtefi Stowwt 
 ft RoMcOCoapviy 
 
 Tb«7 te«* t***!? klBd OT 
 
 LUMBER 
 
 aa. Pa.* aal4 It aea 
 SIOKT. 
 
 NosqiitM Caise Sleepless Nights 
 
 .nmomi^mm: VM • Mi -Mn r« <» ixInM Uw asaia* 
 [••(tbarf^ ly lMi« • ■«■ aida Ib> aadi i> ndB KM* daaa aad 
 ■Mn» Va aha aab aba ad cahM MMak sank lad Mil «Mk 
 aida w^ pna*! .•«»» WdU ■ iai pne» 
 
 iHighliBd Park Lumber Co., 
 
 M |g7( R*. t Cktrrr tliMt 
 
 MontgomMV, AlalMina. 
 
 Mill Work 
 
 ta tba eoDatjufftioa «f a 
 koildisf >■ UM but ^ot Icaat 
 is iiQpfietaara. ' 
 
 Whra tk* tia. ot m otdtr 
 «lr Ilia baM. • 
 
 Raa«Bk<T «« kMp a M» 
 pUtaMeek. 
 
 W. G. AGARD 
 
 I06-K Jaokacn St., 
 noMMT 
 
 Just Arrived! 
 
 !• 3 Cars Sewcr Pipe 
 I. 3 CarsCemeot 
 
 3 Csrs Lumber 
 
 t Car Brick 
 
 Prompt DeUverr 
 
 Prices Lowest 
 
 Gillette & Nicholson 
 
 IM KansH Avenue 
 
 Topek. Phones 390 Ksn»»» 
 
 Get .an eitimate for your Plumbing 
 
 from 
 
 BUD Me MOORE 
 
 Bffort leaving yomr fob. 35 W Fomrth St 
 1' / t(i// teU the Inverted Cruth Mantle. Try one. 
 
 mean 
 
 The Pigeon River 
 Lumber Co. 
 
 H. W. ROBINSON. M«n«C*r 
 PtMn* SI 4-409 
 
 i n sssee mi i m ;■ 
 
 Are You Ooing to Build? 
 
 IJ^P^^^'^^T^i 
 
 pM 
 
 l)H 
 
 -irr THi- 
 
 CONCRETE FACTS 
 
 tiM |an«^ aBUnal a> tIM im a l aar k ••' r u i.i l ii. t. 
 M.^b&Maar. u »»/»> ou ur aoaa taMHa ■fta nai i 
 Ma aa katan rM kaW aanUaa- 
 
 Crowett ft Uo^d Concrete Co. 
 
 Peter Nfintener Lumber Co. 
 
 or OOUOLAS. WYOMING 
 
 hnk As EidMtt sslfov iUiMief Material iDdSsppliw 
 
 naaa.iTWC«fcHada»>a»hfas H. H. BAKKEN. Uod MMHKcr 
 
 .11 RlUitJt nilLOIM. 
 
 seeeeeeeeeeeeeeeeeeeeeeeee* 
 
 DoM Year Houm Leak? 
 
 <aa itlkidy tka dalatt 'Orar witk tia c 
 baa «Md L«aia • blatia*. 
 
 EsnHATM nnunssKD. 
 
 If aa, •• <aa itlkidy tka dalatt Orar witk tia .ktaflaa— 
 ckMprr tbaa «o«d Luia • blatia*. 
 
 EsnHATM nnunssKD. 
 
 7 0< 
 
 Il.es clarkI 
 
 Carpenter 
 Build er 
 
 General 
 Contractor 
 
 IfSHOP ON SOUTH IV«a_I-.| 
 
 ■ second (TUR UOVfiaSI 
 
 AARON WAJID 
 
 C3MRAL 
 
 CONTRACTOR 
 
 tm al OrVBKM STS. CASBO) 
 
 uma wtta. 
 
 [Lumber 
 Lumber! 
 
 W. i. MILLER 
 
 ■ytkiag tn drsj lot 
 loedi. Bpacisl pric 
 
 loads or I 
 I ear losdi. Bpacisl prices fori 
 eoaerate fsm msisrinl sadl 
 Ihaerj timbers. Oet oorl 
 Iprieea Mlvery shnysl 
 Ipreapt Veuee Wlb e«>'| 
 lipwriaMy 
 
 LC.iiirnckii(SNi| 
 
 LUMBER CO. 
 
 Aak to see our Peelien Hdofbie^pure White Portland Cement and 
 MM) bich Char Vertkai Grain Flooring' 
 
128 
 
 COAL ADVERTISING 
 
 REFRIGERATORS 
 
 ALL 
 
 SIZES 
 
 ALL 
 SIZES 
 
 Largest Assortment 
 
 LAVS«S 
 
 MtmERS 
 
 GARDEN^ 
 HOSE 
 
 Lawn ^rinldi 
 
 Stove Ti^Mig 
 
 Summer Cooidiig Utemib 
 
 GMPUies 
 
 ^MANAMY & RODMAN 
 
 i V i >*M m mi M i u * 
 
 « -**l »»»♦♦ ♦ # ♦ # I I t»»t f tut » », , I , g »»»»A 
 
 DON'T FORGET! 
 
 ' -,r^.*.?? •"i'- "*«"•• t^ciiiL micu ON eiiANiTi wakc. <i » 
 
 Spilman Hardware Co, 
 
 114 East Main street. 
 
 ► ♦♦ ♦ '>#♦ ♦»» » «i>4i »»»»»»,»»,»»»»» 
 
 A Sanitary Kitchen 
 
 Wlut'i taj preHiet, 
 BKin i f w i b wu or more 
 unitary tkaa • kitchen 
 fitted out witb Pure White 
 Ware> 
 
 SWEDISH 
 
 PUREWHTIE 
 
 ENAMELED WARE 
 
 SoppIiM ttu w«Bl. iMlBf tk* mo« frtKi, bvi fisKhtd hi(h«M 
 fnde Um of wan u Bodnwa pne« nn ikowB. Btwt Mtielt 
 lued m tht kiieiMB; *lw kaapital nXlit*. 
 
 Non-Poitonous 
 
 rwiionou. MilMUBca. 0401 *• k^ ym h*T* tkit Muttn 
 kiuboi. 
 
 House Furnishing Goods 
 
 
 Base 
 
 ■Mt lo««« ei em <tKir iporv 
 
 
 w<i te mwMiiii m. 
 
 BaU 
 
 A plau vtMn rot CM »■ 
 
 cut* *a Hro at M^fltMlorilM 
 
 
 »*«rwt<«'»«c cTMt SmtmcMt 
 
 Goods 
 
 faoM 
 
 Pt«Vl«T« (IOv««. caiclH.-*' 
 
 
 • •* humcn't aMK^ nutka. 
 
 
 
 
 
 
 tkMm«aa(v« itw raut^- 
 
 
 «■ vacant kx ||MT«ri >i w«ll 
 
 1 
 
 BARRETT 
 
 at Utoaa *t>o (O Into iht bic 
 
 HARDWARE CO. 
 
 New OlTiW* 
 
 Sirttl Buildinf. N>«t. Ii: 
 
 POULTRY AND CHICaSN 
 NETTING 
 
 Are mide ot rejptclivtlv No lO ind No JO wire, he- 
 inj ihorouKhly {aWiniied itiet ii n ^o\»t\ prevmi- 
 inf rust from collecdnf mj ««uri(n ih< .usioowr o( 
 lis durjbiliiy 1 Jo runnini trri m t^h roll 
 
 f 1 Ft J Fi t Ft 
 
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 13L30 lUS 4.00 Hal 4.96 Raa 
 
 POULTHY 
 24NCH MESH 
 
 CHICKEN 
 
 WHEEL BARROWS aad GARDEN .ACCESSORIES 
 
 A' full siudJufdwnod No 4 Cohannet Custom W1ied 
 Birrowwitfl etght-jpokf wheel, iron hul» inj ule. 
 SSJOEadi 
 WOOD TRAY CANAL BAMtOWS 
 
 Wood WImI tt.00 Eack 
 
 >~i Wfal ... 2JSEacfc 
 
 STEEL GOODS 
 
 Hikes. Hoe», Hay Forks. SpiJiii< lorki. Sfwde*. 
 Turf Edfert. Manure Hooks and Onion Hoev 
 
 Who coitid Reflect to rive their yarj in repiUr 
 spring cletninj when an illsleel rake can be ofctiined 
 for 
 
 3icEadi 
 
 THE" 
 
 Pierce Hardware Company 
 
 It's TbBe Now To Screeol 
 
 Year Windows and 
 Oman 
 
 Fortify Y^r Home 
 Against the Pesky Fly 
 
 "Cbntinentar' 
 
 Screens tr;;,^, 
 
 WIfrDOWS. 35c and Vp. 
 DOORS. 85c and Up 
 
 WILLARD BROS & BOLT 
 
 Ries a Meuce 
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 HARDWARE- 
 
 711 Market Street 
 
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 14 MAY 41994 
 
 Af/iy 
 
 ^^ /93f 
 
 COLUMBIA UNIVERSITY LIBRARIES 
 
 I 
 
 0041412990 
 
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END OF 
 TITLE