1904 PROSPECTUS OF THE JERUSALEM EXHIBIT CO. INCORPORATED UNDER THE RAWS OF THE STATE OF MISSOURI Organized for tlie purpose of reproducing at the ST. LOUIS WORLD’S LAIR * * (LOUISIANA PURCHASE EXHIBITION) In 1904, a reproduction of the most interesting features of * THE CITY OE JERUSALEM Arex. Konta, Rev. W. B. Parmore, Rev. Sam’r I. Lindsay, Pres, and Gen’l Mngr. Pres. Advisory Board Sec’y and Asst. Mngr. GERMANIA TRUST CO., FISCAL AGENT St. Louis THE JERUSALEM EXHIBIT CO. STOCK EXCHANGE BUILDING ST. LOUIS, MO., U. S. A. The Jerusalem Exhibit Co. Capital Stock, $1,000,000 Divided into Shares of One Dollar Each Full Paid and Non-Assessable / > Board of Directors A. W. LAMBERT - - Treas. Lambert Pharmacal Co., St. Louis JOS. P. WHYTE - Pres’t Jos. P. Whyte Real Estate Co., St. Louis RALPH ORTHWEIN -. St. Louis L. W. POST - - - . - Vice-Pres’t Blackmer & Post Pipe Co. St. Louis OTTO F. ST1FEL -------- Capitalist, St. Louis H. W. KROEGER - Treas. Meyer-Schmidt Grocer Co., St. Louis E. L. BENOIST ----------- St. Louis AUGUST FRANK - - - Vice-Pres’t and Treas. Star Pub. Co., St. Louis JOHN MAGNER.- Editor St. Louis Star, St. -Louis S. G. WILSON - Treas. Carleton Dry Goods Co., St. Louis ALEX. KONTA Banker and Broker ^ St. Louis G. H. TEN BROEK ------ Attorney at Law, St. Louis MEYER L. STERN ------ Treichlinger & Stern, St. Louis Jerusalem Exhibit JLdVisory Board Officers : PRESIDENT—Rev. Dr. W. B. Palmore. VICE-PRESIDENTS— Dr. J. C. Armstrong, Fr. Jas. T. Coffey, Dr. M. Burnham, Rev. E. Duckworth, Rev. Frank G. Tyrrell, Dr. F. L. Ferguson, Dr. Leon Harrison and Dr. James W. Lee. SECRETARY—Rev. Samuel I. Lindsay. Members of Advisory Board: BAPTIST— Dr. W. J. Williamson, Dr. J. C. Armstrong, Dr. W. W. Boyd and Dr, T. C. Carleton. CATHOLIC —Fr. D. S. Phelan, Fr. James T. Coffey, Mr. John Paul Chew. CHRISTIAN— Rev. F. G. Tyrrell, Rev. J. L. Brandt, Rev. H. T. Cree, and Dr. J. H. Garrison. CONGREGATIONAL —Dr. M. Burnham, Rev. C. L. Kloss, and Dr. W- M. Jones. EPISCOPAL— Rev. E. Duckworth, Rev. J. K. Brennan. METHODIST, SOUTH— Dr. w. F. McMurry, Dr. J. W. Lee, Dr. W. B. Palmore, Dr. C. H. Briggs and Dr. H. G. Henderson. METHODIST EPISCOPAL— Dr. C. R. Carlos, Dr. N. Luccock and Dr. F. W. Luce. GERMAN M. E. —Rev. w. L. Voelkner and Rev. Wm. Schutz. GERMAN EVANGELICAL —Rev. Henry Walser, Rev. Paul Pfeiffer and Mr. Franz Hackemeier. GERMAN EVANGELICAL LUTHERAN— Rev. Chas. Obermeyer, Mr. Martin Tir- menstein and Rev. J. Bernthal. PRESBYTERIAN —Dr. S. C. Palmer, Rev. Chas. Stelzle, Rev. Chas. L. Chalfant and Dr. F. L. Ferguson. PRESBYTERIAN, SOUTH— Rev. J. Layton Mauze and Rev. J. T. Boyer. UNITED PRESBYTERIAN—Dr. A. M. Campbell, Rev. J. W. Ashwood and Mr. W. J. Johnston. REFORMED—Rev. M. M. Pearce and Mr. R. K. Barkley. REFORMED —Rev. J. C. Horning, Mr. W. 1. Horstmeier and Mr. W. D. Isenberg. JEWISH —Rabbis Dr. Leon Harrison, Dr. Samuel Sale, Dr. J. H. Messing and M. Spitz. CUM. PRESBYTERIAN— Dr. B. P. Fullerton, Rev. Taylor Bernard and Mr. J. M. Patterson * ENGLISH LUTHERAN— Dr. Mosheim Rhodes and Mr. L. C. Stumpf. UNITARIAN— Rev. John W. Day. SWEDENBORGIAN —Rev. S. C. Eby. Y. M. C. A.—Mr. Geo. T. Coxhead and Judge Selden P. Spencer. S. S. UNION— Mr. Hobart Brinsmade, Mr. R. L. Gurney and Mr. C. C. Nicholls. C. E. UNION -Mr. J. I. McClelland. Epworth league, South— Mr. A. E. Whitaker. EPWORTH LEAGUE, NORTH— Mr. Chas. King. B. Y. P. U.—Mr. E. G. Davis. AM. S. S. UNION—Mr. E. B. Stevenson. A PROFITABLE INVESTMENT 1M JERUSALEM EXHIBIT CO. <4 1 f t 5 \ Organized for the Purpose of Exhibiting at the World’s Fair (Louisiana Purchase Exposition) to be held at St. Louis in 1904, a reproduction of the Principal Features of / C ... THE CITY OF JERUSALEM —' C o\ "OO L CAPITAL STOCK, ONE MILLION DOLLARS \ ? \ \ f \ \ Divided into One Million Shares of One Dollar Each ’ ~i Full Paid and Non-Assessable GERMAN IA TRUST CO. | y 0 ^^T, ST. LOUIS, MO. Estimated Total Paid Attendance at the Fair ____ 20,000,000 Estimated Paid Attendance to Jerusalem (one-third) ___ 6,600,000 Receipts from Admissions at 50 cents ___ _ $ 3,300,000 Receipts from Sale of Stock __ _ 1,000,000 Receipts from Restaurants _ _ _I_ ___ 100,000 Receipts from Sales of Souvenirs _ __ _ 200,000 Receipts from Camel and Mule Privileges _-J ___ 50,000 Receipts from Space Rented to Bazaars ____ 75,000 Total Estimated Receipts.-! ___ _ $ 4,725,000 Cost of Construction and Maintenance_ $1,400,000 Percentage to Exposition Go. for Concession _ .. 825,000 2,225,000 Net Returns. 1-___ _ 2,500,000 THUS RETURNING TO INVESTORS THEIR ORIGINAL INVESTMENT AND A PROFIT OF ONE HUNDRED AND FIFTY PER CENT JERUSALEM JIT THE St. Louis World’s Fair m ]HE grandest of all World’s Fairs will be held at St. Louis in 1904, and one of its sights of surpassing interest will be a reproduction of the principal features of the Holy City of Jerusalem. To the Jerusalem Exhibit Co. has been alloted a space covering ten acres in area. The surface of this allotment will be arranged to conform to the topog¬ raphy of the City of Jerusalem, and will be surrounded by a faithful reproduction of the walls of the city. The entrance to the exhibit will be through exact copies of the several gates of the city, and, inside, the visitor will see its buildings, bazaars, shops, streets and homes faithfully reproduced, and hundreds of its actual inhabitants walking its streets, following their customary avocations and living the daily life of the city. Sentiment, and a desire to view the places of historic and traditional interest of this most famous of all cities, will prompt many to become subscribers to the stock of this company and thus insure the success of the undertaking. The object of this prospectus, however, is to demonstrate the great value of this stock as a safe and very profitable investment. The paid admissions to the Columbian Exposition at Chicago in 1893 aggre¬ gated twenty-one million. This exposition was held in a year of great depression, depreciation in values and a financial stringency which was felt in a greater or less degree by almost every citizen of the United States. At St. Louis the area will be more extended, the buildings will be larger, the amount of money expended will be much greater than was expended at Chicago; furthermore, the experience gained in handling expositions during the last ten years will result in the expenditure of the money for the St. Louis Exposition to much greater advantage than at former World’s Fairs. The approximate cost of the St. Louis Exposition is forty million dollars. The United States Government will have a wonderful exhibit, for which $848,000 has been appropriated by Congress in addition to the five million granted for the general purposes of the Fair. An idea of the grandeur of the undertaking can be gained from the size of some of the buildings devoted to the purposes of the Fair. The Manufactures Building will cover fourteen acres; Varied Industries Building, fourteen acres; Machinery Building, twelve acres; Transportation Building, fifteen acres; Agri¬ cultural Building, twenty acres, etc., etc. The Exposition will be one of processes as well as products. It will be a wonderful place to see the ‘‘wheels go ’round.” Most remarkable landscape effects are planned. There will be beaut ful fountains, flowers, shrubs and trees; hundreds of groups of costly original statuary, bewildering electrical effects on grounds and buildings—in fact, the wildest dream of the imagination can hardly picture what the citizens of the great City of St. Louis have in store for the visitors — 5 — in 1904 on the 1,200 acres of ground which have been set aside for this display —more than double the area devoted to the Columbian Exposition at Chicago in 1893. Located in the very heart of this magnificent expanse will be the reproduction of the Holy City. Appreciating the great interest which this attraction would arouse, the Directors of the Exposition have granted to the Jerusalem Exhibit Co. a site considered the most advantageous of all sites—the center and apex of the wonderful Exposition picture, which will strike visitors as a vision and a dream, and not as a reality. The Plan of the Exhibit Area It will cover a space approximating ten acres in extent. Topography The contour of this city will be faithfully reproduced; hills, valleys, pools and streams will be found as we read of them and as they will be found to exist to-day in the far-off city and its environs. • / *« - ' Enclosure The entire space will be enclosed with a reproduction of the wall of Jerusa¬ lem, with its various gates duplicated, and which will be the entrance to the exhibit. Special Features All who have ever read about or heard of Jerusalem have one or more places in mind which to them are the most interesting spots, and toward which they would first direct their steps should they visit the city itself. The aggregate of these will form the principal features of this display. Among others there will be— The Cliurcli of the Holy Sepulchre This is the spot to which most of the tourist pilgrims wend their way im¬ mediately upon their arrival in Jerusalem. It is a vast collection of churches, chapels and shrines in which are gatherered together not less than thirty-seven alleged holy places. The Temple What is generally known as the Temple area is officially termed the Haram es Sherif (the Noble Sanctuary). The Haram is one of the four holy places of the Mohammedans. The other mosques are those of Mecca, Medina and Hebron. The principal building in this area is the Dome of the Rock (Kubbet es Sakhra). This beautiful octagonal mosque stands on a raised platform in the very center of the Haram. It is supposed to be built on the site of the Herodian Temple. The — 6 — PEV JOHN WPAY JUDGE SELDEN P.SPENCER A.E.WH1TAKER. GEO T. COX HEAD REV. BR.C.H. BRIGGS W. J. JOHNSTON REV DR.M. BURNHAM REV PR EP FULLERTON, j REV. SAMUEL l.UNDSAY. Seew™*-. REV DRW.DmiM0RE.?««i3£HT REV. HENRY WALSER REV DR W E M C MURRY. REV FR.D.S. PHELAN. REV. DR.FRANKW.LUCE, C.C.NICHOLLS REV PAUL PFEIFFER J.1.M C CLELLAND, PHOTOS BY OLIVE STUDIO ADVISORY BOARD OF THE JERUSALEM EXHIBIT CO. great rock (Sakhra) is exactly in the center. Innumerable traditions are • associated with this remarkable rock. It is on its summit that Melchisedek offered sacrifices. Here it is that Abraham prepared to sacrifice Isaac; here Jacob saw the ladder which led to heaven, and here is the site of the altars of the Temples of Solomon, Zerubbabel and Herod. A most interesting feature of this display to members of the Masonic Order, will be a reproduction of Solomon’s Quarries. Solomon’s Stables Underneath the Temple are the vaults popularly known as Solomon’s stables. These vaults were used by the Crusaders as stables; and it is here that it is conceded that Solomon’s palace stood at the southeastern corner of the Tem¬ ple area. The Golden Gate This is a beautiful gateway on the east side. There is very little known of its history, but antiquarians seem agreed that much of it is from the fifth century. The two isolated columns in the interior of the portal are said by Moslem tradition to have been brought by the Queen of Sheba to Solomon. The Via Dolorosa This is the famous street which is to Christian visitors to Jerusalem the one street of supreme interest. It is the traditional route traversed by Christ on the way to the cross. It has fourteen “stations.” Of his route it has been said, “No one can traverse its curious zigzags and look at its ‘holy places’ with indif¬ ference, as it is sacred with the tears of many generations of pilgrims, who, ac¬ cording to their faiths, strove to follow in the footsteps of the Lord.” Visitors will begin their pilgrimage along this Via Sacra at the first of the fourteen stations. These are all indicated by tablets, the first being the Chapel of the Flagellation opposite the old Serai (Pilate’s Judgment Hall). The second station, “The place of the binding of the cross,” is close to the steps of the old Serai. Before the visitors reach the third station they will pass under the pic¬ turesque Ecce Homo arch. Probably no holy site in Jerusalem has been more frequently sketched or photographed than this ruin. It is thought to have been a Roman triumphal arch of the time of Hadrian, but it has been frequently re¬ stored. Close by is the convent of the Sisters of Zion. A broken column marks the third station, where Christ is said to have fallen exhausted by the weight of the cross. So the visitor will proceed until the entire route is covered and the fourteen stations, each of which has some traditional historical association, are passed. The last five of the stations are within the walls of the Church of the Holy Sepulchre. The Mount of Olives This is the spot where the visitor finds a pleasant refuge, and is a most im¬ pressive place of interest, and few will deny that to visitors to Jerusalem it is also the mo’st pleasing. It is here that the visitor escapes the multiplicity of more or less fictitious “holy sites,” the disputes not only between Moslem and Christian, but also the bitter rivalries between the Greek and Roman Catholic Churches. Here, after leaving the headquarters of gorgeous mechanical ritual and ecclesiasti- —9 cal strife, he follows in the actual footsteps of our Lord when he walked in the olive groves with his disciples. Of all the changes which have taken place in the physical features of Jerusalem in the past centuries, it is believed that the physical features of the Mount of Olives have scarcely changed at all since the time of Christ, a fact which naturally adds greatly to the interest of this walk. The Garden of Getlisemane Following closely the original this garden will be an enclosed space, about one-third of an acre, surrounded by a wall. One cannot say, with the exact pre cision demanded by the scientific explorer, whether this was the Greek garden adjoining which is the actual spot where Christ was betrayed, but at all events it is hallowed with a continuous tradition of some sixteen centuries. The garden will be laid out in flower beds and carefully fenced and walled in, closely imitating the original. The Jews’ Wailing Place This remarkable spot, which on every Friday afternoon or Saturday morning is frequented by a number of Jews, men and women of all ages and from all coun¬ tries, pale, deformed and sad, will be reproduced in all its picturesqueness. Tothe thoughtful, the sight of the Jews who are found there weeping, chanting between penitential sobs portions of the prophetic writings, is a touching and prophetic one; with tears running down their cheeks, kissing the stones, thrusting their faces into the chinks of the wall and fondly resting their heads against it, they acknowledge their sins and the sins of their nation, and beseech the Almighty for pardon and ask that their once holy and beloved House, of which this Wailing Place is part of the western wall, may be quickly rebuilt. The foregoing are but a few of the features, any one of which would doubtless attract the proportion of visitors to the exhibit on which our estimates are based, but taken jointly, they will form such an attraction as will prove an irresistible magnet to certainly one-half of the World’s Fair visitors, and consequently prove to increase the earnings of the company far beyond the estimate. The display,will, in short, be Jerusalem itself. It is intended that thefe shall be at least three hundred natives to make the scene realistic. When the visitor enters the gates of the city he shall be made to feel as though he were in actual Jerusalem, with its streets, bazaars, buildings and people forming a picture of supreme interest to those who have never been there and surprisingly familiar to those who have. There will be peasant women who will vend from native baskets the luscious oranges, lemons, dates and grapes which so attracted the spies of Israel. These peasants will be seen in their tattered, yet picturesque, garments. The native merchant will offer you from his bazaar such goods as he sells the Frank from across the seas, and unless he looks far beyond the confines of the street where his shop is located, he will see nothing unfamiliar to his eyes. There will be Bedouins from the desert, with their camel’s hair fillets, bound round their heads, native Christians in blue dresses and embroidered veils, Copts, Moslems, Turks and priests. There is one feature of this display which will be insisted upon by the man¬ agement, and that is, that it shall be free from anything which will in the least detract from its dignity and solemnity. The features which have been so promi¬ nent in so-called Oriental displays exhibited in late years will be conspicuous by their absence. Everything possible will be done to give an educational value to the exhibit. - 10 - REVJH. MESSING REVM.M.PEARCE LC. STUM PE REV DR. JAMES W. LEE HOBART B RIWSHAD E. 1 REV. OR. S.C. PALMER j REV!DR. H G. HENDERSON REV DR, WM.M. JONES. REV TAYLOR BERNARD. REV.J.K.BRfeNNAM REVJ.C.HORN1NG CHAS. KINO REV CHAS. L.CHALEANT REV DR.A.M. CAMPBELL PHOTOS BY Olive STUDIO ADVISORY BOARD OF THE} JERUSALEM EXHIBIT CO. Management The efficient management of the enterprise is assured by the selection of a board of directors composed of successful business men identified with leading financial and mercantile institutions of the City of St. Louis. Advisory The Board of Directors will have the benefit of the advice of some of the lead¬ ing authorities in Oriental matters in the world, among them some leading pastors of the various denominations of Christians, whose counsel and guidance will te sought in the preparation and management of this enterprise. General Manager The important position of general manager will be filled by Mr. Alex. Konta, of .St. Louis, Mo., who, by frequent visits to the City of Jerusalem, has become inti¬ mately familiar with its various features, who speaks the native languages spoken there, who is thoroughly conversant w ith Oriental customs and manners, and whose intimate acquaintance with high Turkish officials at Jerusalem and Con¬ stantinople will secure for this exhibit such features as could only be obtained by official sanction and which have never heretofore been made a part of Oriental displays. Special Features Arrangements are being made which will insure to the enterprise the co-opera¬ tion of Madame Lydia M. von Finkelstein Mountford, to be present during the entire period of the Fair, and deliver daily in the streets of Jerusalem her wonderful lectures on picturesque Palestine and its people. Those who have heard Madame Mountford lecture in this country during the past few years need no intro¬ duction to her. Her lectures are accurate, instructive and interesting illustrations of Oriental life. She was born and brought up in Jerusalem, has a commanding presence, is an eloquent speaker and is a marvelous word painter. Her lectures v heretofore have been given in churches and halls, where she was able with costume effects and other limited accessories, to give only a suggestion of the real Oriental pictures, but even under such adverse conditions the people of Palestine lived, moved and had their being in the presence of the auditors, but with such surround¬ ings as she will have in this Jerusalem exhibit, her daily lectures will be of most thrilling interest. Many visitors to Jerusalem—in fact, it is claimed by those who know, the preponderating majority of visitors to Jerusalem—get only a superficial acquaint¬ ance with the city, and fail to have impressed upon their minds the significance of the many things they see. A view of the most interesting places is denied them. This is due to several reasons: The average tourist has but a limited time to spend in Jerusalem, and as a rule depends upon an ignorant dragoman or guide for infor¬ mation, who but imperfectly understands the language of the visitor, and, even were he disposed to do so, is not fitted by nature, education or religious training to comprehend the full significance of the scenes which to him have grown ordinary by constant contact with them. For the purposes of this exhibit arrangements will be made with high Turkish government officials, Moslems, Armenian and Jewish priests and functionaries, to permit a display and a reproduction of many things which thousands of visitors to Jerusalem have never seen. Lecturers and guides will be on the ground, men and 13 women of education and experience, to point out the various features and explain them not only from the standpoint of their history and construction, but also from the standpoint of their traditional and scriptural significance. There are many scriptural passages, the full significance of which has never dawned upon even close Bible students until they have become conversant with the architecture, topography, products and other features of the Holy Land and the manners and habits of the people residing there. It is a remarkable fact that Palestine has changed but little since the days of Christ, and in some respects but little, if any, since the days of Abraham. This will be vividly impressed upon the visitor to the Jerusalem exhibit by seeing the natives among native surroundings-the Jew¬ ish rabbi couducting the ceremonials of his religion in a synagogue which will be a reproduction of the one in which he conducts the worship at Jerusalem; Moslem priests in their mosques; these to be brought from Jerusalem, and not going through a merely imitation ceremony, but conducting the actual ceremony with their own people in attendance, and on great feast and festival days, conducting, with all their grandeur and impressiveness, the ceremonials which are so prominent a feature in the observance of these occasions. The visitor will not only be an onlooker, as he is in the City of Jerusalem itself, with only a vague conception of what it all means, but it will be thoroughly explained to him, enabling him to grasp its full significance in every respect. Plans and arrangements are already being made by Sunday-schools to attend the Fair in a body, chiefly for the great benefit and advantage to be derived from a visitto the Jerusalem exhibit. A day spent here under the guidance of competent in¬ structors, who will be constantly at hand, will give Sunday-school scholars and teachers a more vivid and lasting impression of hundreds of Bible texts than months of study in the class room. -14- JERUSALEM AT Til ’ i THE HOLY CITY TO BE REPRODUCED \\ IN 1904 ! IE NEW JERUSALEM g ESBWBt I**,/* \ ✓ V St, , \ K ? - ■ * \ Estimated Revenue The expectation that the paid admissions at St. Louis will exceed those at Chicago in 1893 (twenty-one millions) is not an unreasonable one. Supposing that only twenty millions of people attend, how many of these people would be interested in the Jerusalem Exhibit sufficiently to visit it? The question can best be answered by asking it of, say, ten people of one’s acquaint¬ ance. Taking the answers as indicative of the probable number of visitors to the proposed exhibit, it will be found that from 75 to 90 per cent of the total attend¬ ance at the Fair would want to see Jerusalem. To be entirely conservative, let the percentage be placed at 33^3 per cent—in other words, if one out of every three people who attend the Fair would visit the Jerusalem Exhibit we have the following financial showing: Estimated total paid attendance at Fair-_-20,000,000 Estimated paid attendance to Jerusalem (one-third)--- 6,600,000 $3,300,000 1 , 000,000 100,000 200,000 50,000 75,000 Total estimated receipts-$4,725,000 Cost of construction and maintenance-$1,400,000 Percentage to Exposition Company for con¬ cession - 825,000 2,225,000 Net returns- $2,500,000 The capital stock of the company is One Million Dollars, divided into 1,000,000 shares of one dollar each. The above showing assures to stockholders the return of their money and a profit of nearly 200 per cent on the investment. This is only a partial return which may be expected of this investment. It is intended to construct this Jerusalem exhibit in such a manner as to permit of its being taken down and transported to other places. At the close of the Fair it is the purpose to reproduce this exhibit in the largest cities in the United States, Europe and Australia, where it will undoubtedly prove such a great attraction as to insure continuously large returns to the stockholders. It is the kind of attraction which need fear no competition. No traveling exhibit could afford to be prepared on such a tremendous scale unless the return of the original investment could be assured to the stockholders promptly, as will be the case in the St. Louis Exposi¬ tion; so an investment in the stock of this Company will be returned, together with large profits, immediately at the close of the St. Louis Exposition, and will prove a constant source of income to the stockholders for many years to come. In taking as a basis for estimated revenue from the Jerusalem Exhibit, the paid attendance at the Chicago Exposition, 20,000,000, we are undoubtedly figuring on a conservative basis. Since that time the population of the country has increased Receipts from admissions at 50 cents — “ “ sale of stock- “ “ restaurants- “ sales of souvenirs- camel and mule privileges “ “ space rented to bazaars-- -19— many millions, and the country at large is in a much more prosperous condition. In addition the World’s Fair at St. Louis is twice the size of the Chicago Exposition and will be upon a much more magnificent scale. It stands to reason, therefore, that the paid attendance at the World’s Fair is almost certain to be 30,000,000. In our estimate we have figured that the paid attendance upon the'Jerusalem Exhibit will be one-third that of the paid attendance upon the World’s Fair, which is undoubtedly too low. It is the judgment of some of the most conservative busi¬ ness men of St. Louis, as well as that of the World’s Fair management, that nine people out of ten who visit the Fair will visit the Jerusalem Exhibit. An addi¬ tional reason for this conclusion rests upon the fact that there will be a different programme for each day. It is our purpose to reproduce the entire range of festival life of the Holy City, and one day the visitor will witness the Mohammedan sacred festival, the next the Easter or Christmas festivities, then the Coptic and Armenian festivals, so that one will not have seen Jerusalem without having visited it many times. None of these facts have been taken into consideration in our estimate of Profit , and the probability is that it zvill range from 200% to 300% , rather than 150% as stated. 20 REV. EDMUND DUCKWORTH. MR. FRANZ HACKEMEIER. MR.R .L.GUBNEY REV DR. PLFERGUSON REV' W.L.VOELKNER MR MARTIN TtRMENSTEIN. REV JOHN L.BRANDT REV. HOWARD TCREE. HARRISON. REV DR. SAMUEL SALE REV DR LI REV, DR. J. H. YOU NO REV. WM. SHORT MB. W. B. STEVENSON REV DR J.H. GARRISON. REV DR J.C.ARMSTRONG REV J. LAYTON MAUZE REV. DR.J.TM. JOHNSTON MR.W.D.EISENBERG JOHN. PAUL CHEW J PHOTOS BY OLIVE STUDIO ADVISORY BOARD OF THE JERUSALEM EXHIBIT CO. Resolutions and Commendatory Letters White House, Washington, January 16, 1903. MY DEAR Sir—I have received through you a communication from a number of bankers of St. Louis on behalf of the project to reproduce at the coming World’s Fair the City of Jerusalem, this communication reading as follows: “The undersigned, bankers of St. Louis, consider the projected reproduction of the City of Jerusalem, by the Jerusalem Exhibit Company, one of the grandest and most interesting and commendable features connected with the World’s Fair. The management is in the hands of reliable and competent business men, assisted by an Advisory Board consisting of pastors of the churches of every denomination in the city—Jews, Catholics and Protestants—and we cheerfully recommend the scheme to the favorable consideration of those desiring to invest in such an enterprise.” You express your great interest in the projected movement, and feel that on many accounts such a movement is eminently wise and will not only do material good but will add to the attractiveness of the World’s Fair. You further inform me that this movement is endorsed by the several ministers of St. Louis without regard to sect, including the Catholics and Protestants, and in addition the Hebrew rabbis; as also the representatives of the Young Men’s Christian Association and all similar organizations-the purpose being through this movement to secure prominence to the religious side of the world’s develop¬ ment in connection with this World’s Fair. Of course such a purpose has my most hearty approval, and through you I extend my most cordial good wishes to the clergymen and business men of St. Louis who are engaged in trying to bring this movement to a successful conclusion. Sincerely yours, THEODORE ROOSEVELT. HON. J. R. BURTON, United States Senate. REV. FRANK G. TYRRELL, PASTOR OF MT. CABANNE CHRISTIAN CHURCH, ST. LOUIS, says: To Whom it May Concern: “This is to certify that I have personally investigated the Jerusalem Exhibit Company and its plans and that I unqualifiedly endorse it. I sincerely believe that the exhibit of this company will exercise a powerful influence toward the ad¬ vancement of Christianity, and I am doing everything I can to aid this great en¬ terprise. I most heartily recommend similar action on the part of every person who is interested in the uplifting of mankind. Not only do I recommend this company for the great good it will do, but as an investment as well. After a care¬ ful study of the company’s estimates I firmly believe that the stock of this com¬ pany offers one of the best investments now on the market, whether it be judged from the standpoint of safety or of large profit. Everyone with whom I have dis¬ cussed this undertaking has enthusiastically endorsed it, and I believe that nine people out of every ten that visit the World’s Fair will visit the exhibit of the Jerusalem Company.” - 23 - REV. W. F. MCMURRY, PASTOR CENTENARY METHODIST CHURCH, endorses the exhibit as follows: “After personally investigating the Jerusalem Exhibit Company of this city, I have no hesitancy in recommending the company and its plans. The exhibit of this company will be the greatest religious exhibit of modern times, and it should have the hearty co-operation of every Christian person. Everyone who has dis¬ cussed the matter with me has expressed great interest in the exhibit and en¬ thusiastically endorse the plans of the company. Our leading business men look upon this enterprise with approval and consider its stock a profitable investment. I shall do what I can in the forwarding of this company’s plans.” FATHER JAMES T. COFFEY, OF ST. LOUIS, expresses his approval as follows: “After investigating the Jerusalem Exhibit Co. and its plans, I have no hesitancy in endorsing it most heartily, I believe great good can be accomplished by an exhibit of this kind, and I am doing what I can to aid this great undertak¬ ing. All who have discussed the subject with me express their hearty approval and, judging from what I know, I believe a very large majority of those who attend the World’s Fair will visit the Jerusalem Exhibit. Our best business men consider this exhibit to be a wonderful money-maker and the stock of this com¬ pany one of the best investments now in the market, whether judged from the standpoint of safety or of large profits. I recommend the hearty co-operation of every person interested in the advancement of Christianity.” REV. G. A. HOFFMANN expresses his approval as follows: “I havecarefully investigated the Jerusalem Exhibit Company and its plans and I most heartily endorse it. I feel that every preacher and every Christian man and woman should give this company their hearty support—for the good such an exhibit would do for the cause of Christianity cannot be estimated. I also believe that the stock of this company is a safe and profitable investment. Much enthusiasm is being manifested by those who have investigated the Jerusalem Company, and it is highly recommended by men of sterling worth. I believe it will be the chief drawing card of the World’s Fair, and 1 have no doubt the stock will pay 200% profit. It is a worthy enterprise and should receive the support of worthy people. ” G. A. HOFFMANN. REV. J. C. ARMSTRONG, EDITOR OF THE CENTRAL BAPTIST , one of the leading Baptist publications of the country, in speaking of the Jerusalem Exhibit, says: “Every person can see in a moment the great amount of good to be accom¬ plished by a faithful reproduction of Jerusalem at the World’s Fair, and it is my opinion that nine-tenths of the people who attend the World’s Fair will not leave without paying a visit to the Jerusalem Exhibit. Much interest and enthusiasm has been aroused in the Christian world, and in the business world as well, and the enterprise is heartily endorsed by all who have investigated it. Saying noth¬ ing of the great benefit to the cause of Christianity that such an exhibit would most certainly give, I believe that the stock is a safe investment and one which will pay large profits. My reason for recommending the Jerusalem Exhibit Co. and its plans so highly is, that I have thoroughly investigated the enterprise and I know it is worthy of the highest commendation.” - 24 - St. Louis, Mo., Dec. 22, 1902. TO WHOM IT MAY CONCERN: The undersigned. Bankers of St. Louis, consider the projected reproduction of the City of Jerusalem, by the Jerusalem Exhibit Company, one of the grandest and most interesting and commend¬ able features connected with the World's Fair. The management is in the hands of reliable and competent business men, assisted by an Advisory Board consisting of Pastors of the churches of every denomination in the city, Jews,*Catholics and Protestants, and we cheerfully recommend the scheme to the favorable consideration of those desiring to invest in such an enterprise. OLIVE STREET BANK. Third National Bank, MISSOURI TRUST WANT, Of ST vthtrv'Cpmmerdal and Savings Bank cz^J SBEMANI R TRUST CO. Fourth National jknk of St.Louis. The Nat’I Bank of Commerce in Sjflouis. MANCHESTER BANK OF ST. LOUIS* jUU^v ?. ft- ( ^ L — 25 — The following resolution was passed at recent MINISTERS’ MEETINGS OF THE CONGREGATIONAL, METHODIST EPISCOPAL, BAPTIST, METH¬ ODIST EPISCOPAL (SOUTH), CHRISTIAN AND PRESBYTERIAN CHURCHES IN ST. LOUIS: Resolved , That we learn with pleasure of the plan to reproduce the City of Jerusalem in connection with the World’s Fair, and that we heartily endorse the project and promise such co-operation as we may be able to give in our respective spheres. On the 27th of August, a resolution endorsing the project to reproduce the City of Jerusalem at the World’s Fair was passed at the convention of the Mis¬ souri State Sunday-school Association. The resolution reads as follows: WHEREAS, We have learned with pleasure of the plan to reproduce the City of Jerusalem at the World’s Fair in St. Louis; and, WHEREAS, We firmly believe that such an exhibit will be of inestimable value to Sunday-school workers and Bible students because of the educational features; and, WHEREAS, We feel that such an exhibit will have a beneficial effect upon the Fair itself by counteracting to some extent influences of the “Midway” sort; therefore, be it Resolved , That we, as members of the Missouri Sunday-school Association, in convention assembled, do heartily commend the plan to reproduce the City of Jerusalem at the World’s Fair in 1904. At Quincy, Ill., on September 6th, the following resolutions were passed by THE ST. LOUIS GERMAN CONFERENCE OF THE METHODIST EPISCOPAL CHURCH, after the project had been thoroughly explained and favorably commented upon by Bishop Vincent, of New York: WHEREAS, We have heard with pleasure of the plan to reproduce the City of Jerusalem at the World’s Fair in St. Louis; and, WHEREAS, We are of the opinion that such an exhibit will be very beneficial to all Bible students and church workers; therefore, be it Resolved , That we, the members of the St. Louis German Conference of the Methodist Church, do heartily endorse the plan, and recommend its adoption by the World’s Fair Company. At Chillicothe, Mo., September 3d to 8th, at the meeting of the MISSOURI ANNUAL CONFERENCE OF THE METHODIST EPISCOPAL CHURCH (SOUTH), the following resolutions were passed: To the Bishop and Members of the Missouri Annual Conference: DEAR BRETHREN— The attention of your board having been called to a proposition to reproduce the City of Jerusalem in connection with the World’s Fair in St. Louis, in 1904, we submit the following resolution: WHEREAS, We have learned with pleasure of the plan to reproduce the City of Jerusalem at the World’s Fair in St. Louis; and, WHEREAS, We firmly believe that such an exhibit will be of inestimable value to all Christian people, and especially those working in the Sunday-schools, because of its educational features; therefore, be it Resolved , That we, the members of the Missouri Conference of the M. E. Church (South), do heartily commend the plan to reproduce the City of Jerusalem at the World’s Fair in St. Louis in 1904. W. N. HARTSHORN, BOSTON, CHAIRMAN EXECUTIVE COM¬ MITTEE, INTERNATIONAL SUNDAY-SCHOOL CONVENTION, says: “Your favor of October 10th received. Certainly I most cordially approve and commend the plan as outlined by the Jerusalem Exhibit Company and it will be an added reason why I shall wish to attend the St. Louis Fair in 1904.” - 26 - THE REV. E. MORRIS FERGUSON, GENERAL SECRETARY OF THE NEW JERSEY SUNDAY-SCHOOL ASSOCIATION, says: “Singularly enough, the Sunday-school forces recently in convention at Denver have resolved, and the resolutions will probably prevail, to hold the next great World’s Sunday- school Convention in the actual City of Jerusalem, probably in May, 1904. The advertising of this occasion will reach several million scholars and teachers in the United States and Canada, to say nothing of the rest of the world. Of the great number who will hear of this gathering and long to attend, not more than six or eight hundred, at the outside, will be actually aWe to go, and at least a hundred thousand Bible students, whose wish in this respect cannot be gratified, will learn with enthusiasm that a miniature Jerusalem, a faithful likeness of the real, awaits them at St. Louis, as one of the reasons for attending your Exposition. To thousands this will be the determining point. I know the Sunday-school world well, both in my own field of New Jersey and throughout the international field. I am sure that you will make no mistake in counting on the lively interest of Sunday-school workers, provided the exposition of Jerusalem is large enough, and complete enough, to be a worthy substitute for an actual visit to the Holy City.” Speaking of the project to reproduce the City of Jerusalem as it stands to-day, THE ST. LOUIS MIRROR says: “Such a reproduction would vitalize for every one the story that has wrought the world into what it is to-day. It would recall to all the actuality of the history upon which Christianity has been builded to its pres¬ ent mighty influence. It would inspire many of a faith renewed to see the Holy Sepulchre in fac-simile, to see and hear the Jews at the Wailing Wall, to scan the streets in which the Cross was borne, to see the ruins of Solomon’s Temple, and an hundred other sights and scenes heard of from our earliest years. The repro¬ duced Holy City would be an object worthy the pilgrimage thither, in 1904, of delegations from every Sunday-school in the land, of all young theologians and of all lovers of the Bible.” THE REV. MOSHEIM RHODES, D. D., PASTOR ST. MARK’S ENGLISH EVANGELICAL LUTHERAN CHURCH, states: “The exhibition proposed will be novel, but I am sure very interesting and instructive. It will prove, I doubt not, a wholesome antidote to much that will make no contribution to intel¬ ligence nor good morals.” THE REV. W. W. BOYD, D. D., SECOND BAPTIST CHURCH, ST. LOUIS, states: “The reproduction of the City of Jerusalem will undoubtedly prove one of the most unique features of the Exposition, and be of incalculable interest to every Bible student. It will also be one of the most popular attractions of the Fair, appealing, as it does, to all classes of people. All roads do not lead to Jerusalem, but all entrances to the Exposition will certainly lead to this New Jerusalem.” THE REV. WM. J. WILLIAMSON, D. D., PASTOR THIRD BAPTIST CHURCH, ST. LOUIS, states: “I am very glad indeed that your association has hit upon the idea of reproducing the City of Jerusalem at the Exposition. Far greater religious interest will center in the Louisiana Purchase Exposition than in any ever held on earth.” THE REV. SAMUEL C. PALMER, D. D., PASTOR LAFAYETTE PARK PRESBYTERIAN CHURCH, states: “I am greatly interested in the proposition to reproduce, in connection with the World’s Fair, the Holy Land, on a scale of ten acres. Such a reproduction, on such a large scale, cannot fail to be the most attractive feature of this great Exposition to a great number of visitors.” — 27 — THE REV. HOWARD T. CREE, PASTOR CENTRAL CHRISTIAN CHURCH, ST. LOUIS, states: “Of all the plans which have come to my personal notice for both educational and entertaining value, I think the idea of reproducing Jerusalem to be far the best. The Sacred City is of greater interest to more people than any other city on the face of the globe, and its reproduction, in part even, cannot but be both delightful and instructive to the many thousands who shall pass through its gates.” THE REV. WM. M. JONES, PH. D., PASTOR HYDE PARK CON¬ GREGATIONAL CHURCH, ST. LOUIS, states: “The reproduction of the City of Jerusalem at the World’s Fair seems to me a most brilliant idea, and I am sure that a vast host will visit the place and receive an immense amount of much needed instruction. By all means let us have a Jerusalem at St. Louis.” THE REV. J. W. ASHWOOD, PASTOR GRAND AVENUE UNITED PRESBYTERIAN CHURCH, ST. LOUIS, states: “The enterprise appeals to me as unique, and certainly a' very helpful exhibit, somewhat counteracting the many displays of rather damaging character which inevitably find their way into or around great Fairs.” THE REV. J. H. YOUNG, D. D., PASTOR CENTENARY M. E.CHURCH (SOUTH), ST. LOUIS, states: “I think the idea a good one, and see no reason why it should not be a signal success.” THE REV. C. R. CARLOS, D. D., PRESIDING ELDER ST. LOUIS DISTRICT METHODIST EPISCOPAL CHURCH, states: “I heartily en¬ dorse your project to reproduce on an extensive scale Jerusalem as it now is, as an exhibit for the World’s Fair. It will afford an object lesson to every student of the Bible that will be invaluable and make an impression upon all that cannot fail to be helpful and inspiring. It is a great undertaking, but not impossible. If consummated it will prove one of the most attractive features of the great Exposition.” HON. G. G. VEST, ONE OF THE SENATORS FROM MISSOURI, states: “I should think that the exhibit of which you write would be very interesting to all religious people.” HON. RICHARD BARTHOLDT, ONE OF THE REPRESENTATIVES IN CONGRESS FROM MISSOURI, states: “I regard your idea as an excellent one and have no doubt but what it will prove a financial success if properly carried out.” JOSEPH W. FOLK, CIRCUIT ATTORNEY OF THE STATE OF MISSOURI, states: “A faithful reproduction, especially of scenes familiar to Bible readers, and instances with which their reading has made them familiar, would be a most excellent idea, and if made impressive and dignified, would be a very attractive drawing card.” —28 Jerusalem at the World's Fair THE REV. JAMES W. LEE, D. D., PASTOR OF ST. JOHN’S METHO¬ DIST EPISCOPAL CHURCH (SOUTH), the author of “The Footsteps of the Man of Galilee,” has this to say in reference to the City of Jerusalem and its reproduction at the World’s Fair: “Jerusalem is the city that in a distinct sense stands for the religious ele¬ ment in human nature. Man has always felt that he was more than the beasts that perish, and Jerusalem is the perpetual witness to the intensity of this feeling. Inland, lifted up, rock-bound and rock-under-girded, Jerusalem, by all the pinna¬ cles that have pierced the heavens from her temples, churches, mosques, by all the rocks that have gone into her massive wails, by all the wars that have raged around her devoted inhabitants, by all the blood that has reddened her streets, and by all the prayers and hymns from the love of her saints, has always voiced man’s undying belief in God and the necessity he was under to love and serve Him. No city has been so often pillaged, so often demolished as Jerusalem; yet the smoke had hardly ceased to go up from her fire-swept ruins before her people began to replace her palaces and to rebuild her walls. Jerusalem is a small city, and has never been large, but it has had more in¬ fluence upon the thought and sentiment and conduct of the human race than any other. Jerusalem has never had any commercial importance. Its only trade the symbols and objects of affection, such as crosses and thorns, olivewood, stamps and paperweights, mother-of-pearl carvings of the Savior’s face, and pictures of the places connected with the Savior’s life. It is an unworldly city; it is without a theater, or a barroom or a dance house. Jerusalem ministers to the lofty and great and holy in man, and stands for the eternal in human nature. Jerusalem is the only city on earth where every kind of money is current—Greek money, French money, Italian money, German money, American money, Egyptian money, Hindoo money, and every other sort of money is good, for to the city of David the tribes of all the earth continue to go up; there they all find welcome. Jerusalem is the city of man, and enjoys the distinction of being the only city the Son of man ever wept over. The walls surrounding the city contain forty feet of human history. Everything and every place about Jerusalem is interesting. There is the church of the Holy Sepulchre, which is the cathedral not only of Palestine, but all Christendom. No sacred edifice on earth is the object of so much sentiment and affection. In this church the whole world is represented; it belongs to no party or nation, but is owned by the Christian world, and because Christians have not yet advanced sufficiently in the spirit and charity of their Master to love one another as they ought, the Church of the Holy Sepulchre is held in trust for them all by the Sultan of Turkey. There is the Via Dolorosa, or the Pathway of Pain. This is the street over which Christ bore the Cross to the place of crucifixion. It extends from the praetorium, the residence of Pilate, to Golgotha, or from the Turkish barracks to the Church of the Holy Sepulchre. There are fourteen stations along the way, each one representing some particular event in the last walk of our Lord on earth. It is strange that this short way should mark the beginning of western civiliza¬ tion. Here the world learned a new secret of strength and a new method of life. -29 - Here began the street which has extended through the ages, and along which healthy, heroic, triumphant human life has walked ever since. There is the Garden of Gethsemane, visited by more pilgrims than any other garden on earth. The Garden of Gethsemane, where the second Man triumphed, balances the Garden of Eden, where the first man failed. Paradise, lost by trans¬ gression, is replaced by the paradise gained by obedience. The agony of Geth¬ semane meets and overcomes the sin of Eden. These two gardens, because of their relation to the moral history of man, have become immortal. Then there is the Mosque of Omar, where stood the great palaces and the temple of Solomon, the temporary and inferior temple built by Nehemiah, and the gorgeous and magnificent temple built by Herod. What an appeal it presents to the imagination! Here in this mosque we have the rock, sixty feet one way and fifty the other, where Melchisedek offered sacrifices, where Abraham is said to have been in the act of offering Isaac; where, according to tradition, Jacob saw the ladder leading up to heaven; where was the threshing floor of Araunah, where was the site of the altar of burnt offering for Israel, upon which David sacrificed; where was the altar of the temples of Solomon, Zerubbabel and Herod, and where it is said Mohammed prayed, declaring that one prayer from this spot was worth a thousand elsewhere. So we may take up the different buildings and valleys inside the walls of Jerusalem, and the mountains and valleys outside the walls, and connected with every one of them is history interesting to all sects and classes of people. This historic city has never been reproduced before, and yet it is one place of all others that everyone wishes to see. When located upon ground topographically similar, with the walls about it resembling the walls of the ancient city, with all the gates and roads leading out from the gates, one can have as vivid a conception of the Holy City as if making an actual visit. I firmly believe that Jerusalem, when reproduced at the World’s Fair upon a scale that will give to persons a complete idea of its streets and of its topography and its life, will be the most interesting feature of the whole exposition.” Jerusalem means so much and is so intimately related to the whole history of the upward struggle of the race on earth, that it may be safely predicted for every one hundred persons who enter the grounds of the World’s Fair, ninety-five of them will pass through the gates into the reproduced city of Jerusalem. St. Louis. I 30 — ■** '.fn'.fM Sfe .\w - nSA . 14 * •' ; T <' j: . -•*• ''/' 'iti it S\ t it y ' v <.'