Organization in the City, Large or Small Bulletin I United War Work Campaign for $170,500,000 November 11-18, 1918 SERIES OF CAMPAIGN BULLETINS I. Organization in the City, Large or Small II. Organization in the County III. Preparation and Assignment of Lists IV. Victory Boys V. Victory Girls VI. The Campaign among Students VII. The Campaign in Industries VIII. Publicity Organization and Distribution IX. Meetings: How to Plan and Conduct X. Campaign in Army and Navy Camps XI. Collection, Custody, and Forwarding of Funds XII. The Precinct Plan Issued by the OFFICE OF THE DIRECTOR GENERAL 347 Madison Avenue, Ne w York, N. Y. UNITED WAR WORK CAMPAIGN $170,500,000 ORGANIZED AT REQUEST OF PRESIDENT WILSON NOVEMBER 11 18, 1918 Young Men's Christian Association $100,000,000 Young Women's Christian Association 15,000,000 National Catholic War Council (K. of C.) 30,000,000 Jewish Welfare Board 3,500,000 War Camp Community Service 15,000,000 American Library Association 3,500,000 Salvation Army 3,500,000 $170,500,000 2 NATIONAL ORGANIZATION OF THE UNITED WAR WORK CAMPAIGN GENERAL COMMITTEE John R. Mott, Chairman Miss Emma V. Baldwin, Secretary Representing the Young Men's Christian Association John R. Mott F. S. Brockman George W. Perkins A. H. Whitford Bruce Barton Representing the Young Women's Christian Association Mrs. Henry P, Davison Miss Mabel Cratty Mrs. James R. Cushman Miss Ella Schooley Miss A. Estelle Paddock Representing the National Catholic War Council {K. of C.) John G. Agar Wm. J. Mulligan Victor J. Dowling James A. Flaherty W. P. Larkin Representing the Jewish Welfare Board Mortimer L. Schiff I. E. Goldwasser Walter E. Sachs Harry L. Glucksman Jacob Billikopf Representing the War Camp Community Service Myron T. Herrick H. M. Blair H. S. Braucher William F. Edwards H. C. Marts Representing the American Library Association Frank P. Hill Miss Emma V. Baldwin Theodore L. Frothingham Wickes Wamboldt Frank Parker Stockbridge Representing the Salvation Army George Gordon Battle William Mclntyre William Peart Alexander M. Damon Gustav Reinhardsen EXECUTIVE COMMITTEE John R. Mott, Chairman Geo. W. Perkins, representing the Young Men's Christian Association Miss Mabel Cratty, representing the Young Women's Christian Asso- ciation John G. Agar, representing the National Catholic War Council (K. of C.) Mortimer L. Schiff, representing the Jewish Welfare Board H. S. Braucher, representing the War Camp Community Service Frank P. Hill, representing the American Library Association William Peart, representing the Salvation Army 3 EXECUTIVE STAFF Director-General John R. Mott Secretary to Director-General A. G. Knebel Associates F. S. Brockman Miss Mabel Cratty Jacob Billikopf Department of Finance ..George W. Perkins John G. Agar Mortimer L. Schiff Cleveland H. Dodge, Treasurer Chauncey Murphey, Asst. Treas. Raymond F. Brown, Secretary Organization and Personnel Charles S. Ward Harvey J. Hill Field Department Directors: Northeastern E. N. Huntress Eastern John W. Cook Southeastern R. H. King Central M. C. Wiliiams Southern G. S. Bilheimer Western Lyman L. Pierce Department on Industries George W. Perkins, Chairman C. J. Hicks, Secretary Charles R. Towson, Director Rural Department Myron T. Herrick. Chairman H. M. Blair A. E. Roberts Director of Department of Campaign Divisions A. H. Whitford Victory Boys Arthur N. Cotton Victory Girls Gertrude Gogin Student George Irving Military and Naval Camps W. E. Adams Colored George T. Coxhead Americans Abroad and Insular Possessions L. C. Haworth Director of Publicity Bureau Bruce Barton Director of Speakers' Bureau William Knowles Cooper Corresponding Secretary Miss Emma V. Baldwin 4 ORGANIZATION IN THE CITY, LARGE OR SMALL Seven organizations have been recognized by the Government of the United States as sharing in the care of the young men who are the nation's defenders. These seven organizations represent all the differences of thought that exist among patriotic citizens. They also represent the unity of purpose that inspires the nation to its utmost effort in winning the war for liberty and the preservation of democratic institutions. At the President's request they have come together in a great united effort for the comfort of our soldiers and sailors. It is an unparalleled opportunity to promote the spirit of brotherhood and to show the value of cooperation in a great cause. OVERSUBSCRIPTION NEEDED $170,500,000 is a great sum, but not so great as the opportunity. The vast increase in the Army and Navy plans of our Government since the budgets of the various organizations were made up, calls for a large oversubscription, if the work is to continue to meet the needs of our valiant Army at the front, our vigilant Navy on the seas, and the vast multitudes in our cantonments at home, eagerly training for their work overseas. THE SUPERVISORY ORGANIZATION The purpose of this organization is to see that every man, woman, and child in America is given an opportunity to subscribe to this fund. There is a National Chairman, a Director General, a United Committee, and for general supervision of the Campaign throughout the country, an Executive Cabinet, including the heads of the following Divisions : Field Organization Special Groups Publicity Speakers' Bureau Finance Industries Rural This national organization functions through divisional organiza- tions in the six Military Departments, each of which has a Chairman, Campaign Director, and Executive Staff following the same lines as the national organization. These leaders of departments in turn have supervision of the States within their departments, which are 5 organized on the same plan as the Departments. The next division is the District within the State, each district containing several Counties. The principal unit of organization throughout the country is the County unit, which is organized under the supervision of the District officers. For plan of county organization see separate bulletin. CITY AND TOWN ORGANIZATION In every local organization it is of primary importance that all the seven societies uniting in this Campaign, so far as they exist in the community, be represented in the campaign organization, as campaign efficiency may suggest. There should be no separate divisions or teams of Catholics, Jews or Protestants, but the most efficient leaders should be chosen from all available material in the community, and these leaders should make up their body of workers from all available material. The responsibility of the local organization should center in an Executive Committee, with a Chairman and Campaign Director, under which will be the following main sub-committees: 1. Committee on Lists of Names. 2. Committee on Team Organization. 3. Committee on House to House Canvass. 4. Publicity Committee. 5. Committee on Meetings and Speakers. 6. Special Committee on Large Gifts. 7. Committee on Industries. 8. Victory Boys and Victory Girls. LISTS OF NAMES The Committee on Lists of Names should have its work completed a week before the opening of the C ampaign, the names of as many givers as can be handled by the teams being listed on cards in alpha- betical arrangement. List only the best prospects, generally from one to ten per cent, of the population, except in villages where the entire adult population may easily be listed. When this list is completed it is drawn off on long sheets, names written in by typewriter, with a space before each name for entering the team number, or name of the person assuming the responsibility for solicitation. The names for which the responsibility is assumed by the Large Gifts Committee should be first checked off from these lists, then the list goes before the teams on the night of the opening dinner, and the teams select from the list the names of those whom they are willing to solicit. Clerks in the office withdraw the cards, and turn them over to the teams which have selected them by entering before them their team number. If the names are not all taken on the open- ing night the clerks will continue to give them out on requisitions by team members until the^entire list is exhausted. Meanwhile many new names are discovered by the teams, assigned to them, and entered on the lists. The whole matter of lists is dealt with much more fully in Bulletin III entitled "Preparation and Assignment of Lists." TEAM ORGANIZATION The team organization consists of a General Chairman and Cap- tains of Teams, each of whom selects his own team. A standard plan of organization consists of one General Chairman, ten Team Cap- tains, each of whom has selected nine men, thus forming ten teams of ten men each. This plan has infinite variations. In large cities as many as one hundred teams of this size may be utilized. In small communities a small number of teams and fewer men on teams will carry out the same general principle. But whatever the number of men employed on the teams, competition between the teams is a great stimulus to activity. For the sake of this competition the score board is introduced on which the record of each team for each day is entered. All members of all the teams pledge themselves to attend the opening dinner, also the luncheons and the closing dinner on the following dates: Opening dinner, Friday evening, November 8th, 1918. Daily luncheons, November 11th to 16th, inclusive. Closing dinner, Monday evening, November 18th. HOUSE TO HOUSE The House to House Canvass is an important measure whose pur- pose is to give every persbn in the community an opportunity to contribute any sum, however small. This canvass should be confined to the last two days of the Campaign, otherwise it will seriously interfere with the campaign by the teams, which is expected to pro- duce the greater part of the funds, but the House to House Canvass should be thoroughly planned in advance. The Committee on House to House Canvass should divide the community into districts with a supervisor for each district who, in turn, will divide his district into sub-divisions, small enough so that every person in the sub-division, whether it be a city block, or a section of a rural community, may be visited by the committee in charge within the time limit allowed for the House to House Canvass. PUBLICITY COMMITTEE The Publicity Committee will have charge of newspaper publicity, bill boards, moving pictures, and various other forms of publicity cooperating with the County, State and National Publicity Bureaus which furnish a large amount of material. Do not print material without learning what is to be supplied from the National Head- quarters through the County Headquarters. MEETINGS AND SPEAKERS The Committee on Meetings and Speakers will see that every Church and Synagogue in the community gives an enthusiastic endorsement of the campaign Sunday, November 10th. There will be no collec- tions in the Churches or Synagogues on this Sunday. If general collections are taken for the Campaign it should only be on the second Sunday, November 17th, when pledge cards may be passed through the congregation if desired. This Committee will also have charge of any public meetings that may be held in the interest of the Campaign. These public meetings should be used for promoting interest, and not for taking collections which would interfere with the regular work of the Campaign. COMMITTEE ON LARGE GIFTS The Committee on Large Gifts should do most of its work before the opening of the Campaign and should have in hand from a few givers a large percentage of the money needed. Forty or fifty per cent, is not too high an aim. The announcing of these large gifts at the opening of the Campaign will stimulate giving in large amounts by those who will be approached by the team organization. COMMITTEE ON INDUSTRIES The Committee on Industries will have charge of the securing of gifts by the large corporations and firms doing business within the limits of the community, and by the employees of these corporations and firms. The gift of the employing body may well be used to stimulate giving by the employees. An organization should be formed among the employees themselves to secure the gifts of their fellow employees. (See Bulletin VII on "The Campaign in In- dustries.") In other bulletins there are suggestions regarding canvass of various groups supplementary to the main canvass. We commend a careful study of these suggestions to the Victory Boys and Victory Girls D ivisions, the Student Division, the Rural Division and the Colored Division. We also commend for careful study the bulletins on Publicity and Meetings. GENERAL SUGGESTIONS The pledge card is furnished from National Headquarters and 8 contains space at the top for typing in the names of the persons to be solicited. This pledge card may be used instead of the ordinary assignment card, which will save expense, and at the same time sup- ply in type at the top of the card the name that is sometimes illegible, as signed below. CAMPAIGN HEADQUARTERS Campaign Headquarters should be opened immediately at some central location. This may be a store located on the ground floor or a public hall. It is desirable that the Campaign Headquarters and the Luncheon Headquarters be close together, in the same building, if possible. CAMPAIGN EXPENSES The budget of local campaign expenses should be made in advance and sent to the County Headquarters. Expenses should be kept as low as is consistent with efficiency. In this time of war, capable campaign leaders may generally be had without compensation, and firms and corporations will loan the services of accountants, clerks and typists. Where necessary for efficiency of course these services must be paid for. See also Bulletin XI entitled "Collection, Custody, and Forwarding of Funds." DAILY LUNCHEON OR SUPPER The daily luncheon or supper is an important feature, making it convenient for the workers to spend an hour together. In many communities these arrangements will be provided by the ladies of various societies and churches without cost to the campaign. This is a valuable suggestion not only because of the saving of expense, but because such a course brings into close contact with the Campaign many ladies of influence who would not otherwise attend the luncheon. AUDITING REPORTS At the luncheon a separate table is usually provided for each team. The Team Captain gathers the signed subscription cards which have been secured by the team members and places them in a Manila en- velope, 6x9, provided for each team for each day's report. On the outside of the envelope is entered a summary of the pledges thus turned in. The Chairman of the meeting calls on each Captain for the report, after which the envelopes are gathered and placed in the hands of the Campaign Auditor, who immediately goes over the reports of the day, which, after careful audit, are entered on the score board. The Auditor then turns over cash and pledges to the local depositories. 9 SPECIAL FEATURES Tag days, street sales, street solicitation, festivals, suppers, benefit entertainments should be avoided in this campaign. Such methods draw insignificant contributions from people who would give more liberally if properly solicited. This campaign should be kept on the efficient and dignified basis of actual solicitation by patriotic citizens of their fellow citizens, who should be persuaded to give to the point of personal sacrifice, remembering that all this sacrifice of time and money is insignificant compared with the offering up of life itself by those young men with whom we thus have a part in winning the war for world freedom. METHOD OF REPORTING The City and Town Campaign Committees should report to the County Committee, the County to the District, the District to the State, the State to the Department, and the Department to the National Organization. LIBERTY LOAN BONDS Liberty Loan Bonds will be accepted as cash. This will often facilitate the work of the canvasser in securing a pledge for a large amount. SUGGESTED CALENDAR FOR CAMPAIGN Chairman and Executive Committee secured by October 20th. Lists completed on cards October 25th. Lists transferred to long sheets November 1st. Preliminary Gifts secured before November 5th. Secure Team Captains before October 26th. Complete Teams before November 5th. Speaking Campaign October 21st — November 18th. Publicity Campaign October 21st — November 18th. Outdoor Publicity — November 4th. Posters out, November 4th. Opening Dinner, November 8th. Closing Dinner. November 18th. 10