“(Breendale” FA C E BRICK A LINE op DISTINCTIVE BLENDS AND TEXTURES if MANUFACTURED BY HOCKING VALLEY PRODUCTS COMPANY LOGAN, OHIO AT A Tile Number 3/2 Digitized by the Internet Archive in 2017 with funding from Columbia University Libraries https://archive.org/details/greendalefacebriOOhock page one cf ‘lie story °f (5rmtftalcs e rccntoalc” the registered name of a complete line of face brick. Their wide color range, wonderful tone harmony, ex- cellent texture, universal adaptability and great durability make “dftrccnbalcS” very suitable for architectural effort of many kinds from the simplest bungalow to the most elaborate office building or public structure. balcs>” in stairways, fireplaces and loggias. The architect finds in“ <^rccnba(cs” a re- markably responsive medium in the solu- tion of many problems. Allowed the rare opportunity of perfect expression in per- fect surroundings, he can turn to “<®rcctt= bales” with the same confidence as he does when working under the close restrictions of commercial limitations. Their exceptional features render them desirable for interior as well as for exterior construction purposes, anti unusual deco- rative effects are obtainable with “<£">rccn= Due to theircolor versatility, ”<®recnt>alcS” make possible the working out of virtually any combination desired. Colors, shades, hues, tones, blends, infinite in their variety and modulation, are at the command of the architect who works with “(©rccnbalcs”. Guggenheim Residence H. \ an Buren Magonigle, Architect HOCKING VALLEY PRODUCTS COMPANY.. LOGAN. OHIO - _____ > page two St. Charles Borromeo Seminary, Columbus Kraus X Helmkamp, Architects, Akron, Ohio. Chas. J. Lang, Contractor, Columbus, Ohio. Buff Shades No. ~6 and No. 78 “(fNrcenbalcs” Rugs. He can clothe his conception in the at- mosphere best suited to its purpose, yet at the same time have ample opportunity to express it in complete harmony with its physical environment. When “(^rccnhalcs” are a component, the result is certain to be a unique and beautiful picture, with not even a hint of monotony. But “<£>recntialcs” have something more than just color to offer. Because of their distinctive texture , an ever-changing play of softening shadow and glowing high light is afforded, which enhances their ex- pressiveness and individuality. “(f’jrccnbalcs” are made from clays of un- usually high and uniform quality, mined on our own extensive properties, and only an unlimited supply of uniform raw ma- terial assures the definite repetition of de- sirable qualities. Withstanding high temperature and vitri- fying to a dense body, they will not dis- color from weathering. “(Srccnbalcs” are indestructible, and no climate is a bar to their use. Their characteristic tones being the result of natural burning, their never- fading colors are enriched, not dimmed, by the passage of time. , HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO , page three of- THE ADVANTAGES °F FACE BRICK H ROM the foregoing it will he seen that “dfuccnlialcs” combine superior features of color and texture with the structural and economic advantages of face brick, and consequently make its use profitable from every possible standpoint. Face Brick affords size and form that al- ways have eye interest. It is splendidly adapted to the mason’s skill. 1 1 has strength far beyond actual needs. It is immune to decay. It is fire-proof. It keeps down maintenance costs. It re- duces depreciation. It lowers insurance rates because of fire safety. 1 1 offers secur- ity for better loans. It provides fuel econ- omy. It adds to the comforts and health- fulness of the occupants. It prolongs the life of any building and increases salabil- ity at a good price. These outstanding advantages make face brick advisable for many types of build- ings, and “<£>recntmlcB” particularly at- tractive because of their color anti texture. The Neil House, Columbus Gustave \Y. Drach, Architect, Contractors, Wells Brothers Construction Co., Chicago, 111. Matt Texture “OrccnbalcS” c e. HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO page tour to Pennsylvania Hotel, Phila- delphia. 561 Full Range. Clarence E . A under, Architect. Park Castle Apartments, Chicago, 111. James F. Denson, Architect. Special Blend ‘(Srccnbale” Rugs HESE illustrations are typical ot the prominent hotels and apartment houses in all parts ot the country in which “(Srccnhalcs” have been used, such as: Alamac Hotel, New York; Filth Avenue Hotel, New York; Shawnee Hotel, Spring- held, Ohio; Deshler Hotel, Columbus; Wayne Hotel, Detroit; Webster Hall Apart- ments, Detroit; Cincinnati Club, Cincin- nati. HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO e. j page five cf wmmmmmm HUB < f'lfi ?4 tx rsiwr ii? ■! ■ •" I ■ | '■ v I •' /» i Jm tf.> ivi- . Av -fj /' f * ^ 1 '/U. •- ..J J ^J. '■* •/!.<_, _ .' * /. f J-. -•••» *, u* mm ssss: l MSSSII IS SI :-\ v imam M •n •: I ;...> - ■ ‘XX ■ 1 m&'. «. W-¥h *1 •• / • * ; • r c? '• \ r* , u t A. , as id WM “d^rccntmle” 561 FULL RANGE A careful selection of all “Clear Burned” “Rug” shades running from Light Ivory to Dark Buff. This blend can also be furnished in Semi-Smooth or M att Texture. “^rccntialc” PONTIAC POT-POURRI A combination of Grav, Brown, Gun Metal and Red; Rugs especial lv appropriate for churches, apartments and residences. -I HOCKING VALLEY PRODUCTS COMPANY. . LOGAN, OHIO V -J page six fa Passenger Station, Boston N Albany k. R. Co., Springfield, Mass. Architects, Fellheimer & Wagner, New York City. Used 500,000 “dSreenbale” Rugs, shades Nos. go, 92, 94, mingled in equal proportions. Natural cement mortar. Flush joint. . HOCKING VALLEY PRODUCTS COMPANY. . LOGAN. OHIO page seven Home of Knights of Columbus, New York City. Edw. F. Fanning, Architect, New York. Contractors, McF.ntee & Sperling, Inc. sti Full Range “(f^reenbfllc” Matts used HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO < — > page eight St. Peters Evangelical Lutheran Church, Elmhurst, 111. 561 Lull Range laid according to plan described. Architects, E. E. Roberts and Elmer C. Roberts, Chicago. Contractors, Ehlers Bros. “<§rcentmles” for Churches and Schools HE method of laying ‘‘(^rccnbalc” double brick to produce the unique Rubble effect is described and illustrated on the opposite page. ‘(^rccndalcs” afford opportunities to archi- tects to achieve unusual effects in church- es, schools and other public buildings be- cause of the infinite variety of ”<£>rcen= bale” shades and blends. The following are a few of the churches and schools built of ‘‘(©reentialcs” during the past year: Pure Heart of Mary Church, Shelby, Ohio Sacred Heart Church, Yorkville, N. Y. ' HOCKING VALLEY PRODUCTS COMPANY. ■ LOGAN. OHIO j St. Augustine Church, Columbus, Ohio First Christian Church, Atlanta, Ga. First Methodist Church, Newnan, Ga. Randolph Street Baptist Church, Charles- ton, \Y. Ya. Tiffereth Temple, Columbus, Ohio St. Charles Borromeo Seminary, Colum- bus, Ohio St. John the Evangelist Parochial School, Eogan, Ohio High School, Baltimore and Thomas Ave., Philadelphia, Pa. High School, Ogontz and Nedro Ave., Philadelphia, Pa. Central School, Glen Ridge, N. J. page nine O^ Detail of laying ‘‘(^rcenbalfs By utilizing a joint averaging a half inch, E. E. Roberts and Elmer C. Roberts, Chicago architects, have developed combinations per- mitting a random method of laying “(ffjrccm bales” which results in a distinctive surface ol great beauty and charm. “Double brick,” they say, “is used vertically as header or stretcher. Single brick lay up satisfactorily in conjunction with the double brick, using all positions for this brick also. As a given unit has three and two joints, there is a variation in their thickness, yet instead of this being objectionable in a wide joint, it really blends nicely with the character of the wall. The variation in colors is sufficient to produce a verv fine texture lending the wall a depth and completely relieving the surface of monotony. This color combination when used with the different sizes of brick gives a most rugged and human aspect.” IP- i !lJ! T~Y_ -Qj- ilzhl„ h }L pLzn.ii jez □ HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO J page ten ■V> ' HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO ] page eleven cf 15 ?'"' Semi-Smooth Texture - a new texture which is the result of much study and experiment to meet the insistent demand for a brick in the large cities which will resist the effects of smoke and dust, and still produce a light wall effect. t HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO j page twelve- “#rcerttmlc” 563 FI LL RANGE A blending of all “Flashed” Rug Shades, running from Grav to Gun Metal. Effective when laid in double strength chocolate or natural cement mortar with raked joints. “ SEVILLE A blend of “Flashed” Grayish Brown shades can be readily adapted to Spanish types of architecture. This blend can also be furnished in Semi-Smooth or Matt Texture. t HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO page thirteen cf 'Descriptions of Shades, Textures and Blends of “#reentmle” FACE BRICK rccntmlc” Face Brick is manufactured in three textures from tire clay ot highest quality — “Rug,” which is a very close imi- tation of a tine rug and when laid in a wall re- flects many ot the sott and alluring tones ot a Turkish or Persian Rug; “Semi-Smooth”, a new texture which is the result of much study and experiment to meet the insistent demand tor a brick in the large cities which will resist the etiects ot smoke and dust, and still pro- duce a light wall effect; “Matt,” which is as the name describes ot horizontal matt texture, manufactured trom tire clay ot the same grade and in the same shades as Rug brick. Shades of Color of Rug, Sc mi- Smooth and Matt Brick 1. “(^rccntmlc” RUGS No. 72 — Light Ivory 74 — Cream 76 — Medium Buff 78 — Buff with yellowish cast 80 — Dark Buff with pinkish cast <;6i — Full Range ot shades 72-80 inclusive, with intermediates 86 — Grayish Brown 88 — Medium Brown 90 — Dark Brown gun metal cast 92 — Gun Metal, brownish cast <; 63 — Full Range of shades 86-92 inclusive, with intermediates 94 — Gun Metal 2. “(^rccnbalc” SEMI-SMOOTH This brick is especially attractive in the light flashed grays and browns; but can be turnished in any ot the standard “<£’>rccnt>alc’’ shades. 3. ”reenimle” MATTS Horizontal matt texture. Shades cover the same range as Rugs. 4. “rccnbalc” BLENDS {a) Pontiac Pot-Pourri — A combination ot gray, brown, gun metal and red Rugs; especially appro- priate tor certain types of churches, apartments and residences. Color card on request. (b) Seville — A blend of “Flashed” Grayish Brown shades, can be readily adapted to Spanish types ot architecture. Furnished also in Semi-Smooth and Matt Texture. Color card on request. (c) Knickerbocker — A careful selection and blend- ing ot all “Clear Burned” Matt shades trom Ivory to Dark Buff, with a percentage ot Grayish Brown “Flashed” brick. A distinctive combination. (d) s 6 1 Full Range — A blending ot all “Clear Burned” Rug shades running from Light Ivory to Dark Buff. Natural cement or Buff Mortar color is very appropriate with this blend. Color card on request. (c) ;6j Full Range — A blending of all “Flashed” Rug Shades, running from gray to gun metal. Effective when laid in natural cement or double strength chocolate mortar with raked joints. Color card on request. (f) ^51 Full Range — A blending ot all “Clear Burned” Matt shades running from Light Ivory to Dark Buff. Architects and Builders, searching for unique brick effects will find “(f^rccubalcs especially well adapted to blending. Our experts are always available tor consultation upon request. HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO c — page fourteen -*P Architects who have used << #reen^ales>’ > ABERDEEN, S. D. Fossum, Geo. F. AKRON, O. Kraus & Helmkamp Ridley, T. Ralph ALBANY, N. Y. Gander, Gander & Gander AMSTERDAM, N. Y. Daly, Howard, F. ATLANTA, GA. Seiz, E. C. BALTIMORE, MD. Zink, John J. BAY CITY, MICH. Munger, A. E. CHARLESTON, \V. YA. Newcomb, R. O. Pettit, V. C. CHICAGO, ILL. Ahlschlager, Inc., Walter Alschuler, Inc., Alfred S. Berlin & Swern Burnham & Co., D. H. Chase, Inc., Frank D. Childs & Smith Chubb, John D. Graham, Anderson, Probst & White Holabird & Roche Perkins, Fellows & Hamilton Pond & Pond Rapp, C. W. & Geo. L. Roberts, E. E. & Elmer C. Wheelock, Harry B. CINCINNATI, O. Drach, G. W. Garber & Woodward Grunkemeyer, J. C. Hake & Kuck Hannalord & Sons, Samuel Kruckemeyer & Strong Price, Harry M. Tietig & Lee Weber, C. C. & E. A. CLEVELAND, O. Cahill, Paul T. Corbusier, Lenski & Foster Howell & Thomas Jansen, W. C. COLUMBUS, O. Inscho, Chas. L. Richards, McCarty & Bulford Riebel Sons & Matheny Snyder & Babbitt CUMBERLAND, MD. Hitchins, R. H. DAYTON, O. Gebhart & Schaeffer Germann, Howard W. Pretzinger & Musselman Schenck & Williams Walker & Norwick DETROIT, MICH. Halpin & Jewell Haughey, Harvey, J. Kamper, Louis Pollmar & Ropes Weston & Ellington Wiedmaier & Gay FORT WAYNE, IND. GritRth-Goodrich Pohlmeyer & Pohlmeyer Strauss, A. M. Weatherhogg, Chas. R. GRAND RAPIDS, MICH. Osgood & Osgood Robinson & Campau Turner 4c Thebaud GREEN BAY, WISC. Foeller, Schober 4c Stephenson HAMILTON, O. Mueller, Frederick G. HAVANA, CUBA Balzaretti, A. HERKIMER, N. Y. Cassidy, S. W. HOUSTON, TEXAS Steele, R. D. HUNTINGTON, W. YA. Meanor & Handloser JACKSON, MICH. Allen & Sons, Claire Field, Jr., Leonard H. JACKSON, MISS. Overstreet, N. W JACKSONVILLE, FLA. Mark & Sheftall KANSAS CITY, MO. Greeubaum, Hardy & Schu- macher Henthorn, C. B. LANSING, MICH. Churchill, J. N. LEXINGTON, KY. Frankel & Curtis Smith, Frank L. LIMA, O. Hulsken & Strong McLaughlin & Assoc. ,Thos. D. LYNCHBURG, VA. Johnson & Brannan MADISON, WISC. Conover, Allan D. MANCHESTER, N. H. Provost, Wilfred E. MANSFIELD, O. Althouse & Jones Redding & Assoc., Vernon MARION, O. Ellis, J. Lewis MEMPHIS, TENN. Jones & Furbringer MILWAUKEE, WIS. Backes & Uthus Eschweiler & Eschweiler Schley, George P. Tullgren & Sons, Martin Valentine, Charles MINNEAPOLIS, MINN. Colburn & Folsell NEW CASTLE, PA. Thayer & Thayer NEW ORLEANS, LA. Goldstein, Moise H. Stone, Jr. & Co., Sam Weil, Emile NEW YORK, N. Y. Barber, Donn Buchman 4c Kahn Cobb, Henry Ives Fellheimer 4c Wagner Goodwillie & Moran Higgins, Chas. H. Magonigle, H. Van Buren Pelham, Geo. F. Roth, Emery OMAHA, NEB. Sessinghaus, Edw. J. OSHKOSH, WISC. Auler 4c Jensen PHILADELPHIA, PA. Ballinger Co. Dreher 4c Churchman Harris 4c Richards Thomas, Martin4c Kirkpatrick Steele 4c Sons Co., Wm. Smedley, Walter Catharine, I. T. (City School Architect) Wallace 4c Warner Wunder, C. E. W. Wilson, Eyre 4c Mcllvain PITTSBURGH, PA. Hornbostel, Henry Lang, Herman, J. Marks 4c Kann Phillips, John H. Sharove & Friedman PONTIAC, MICH. Hungerford, M. B. Zimmerman, W. • PORTSMOUTH, O. DeVoss 4c Donaldson ROCHESTER, N. Y. Ade, Carl C. Arnold 4c Stern Oberlies 4c Lorenz Platt, J. Mills ST. LOUIS, MO. Ittner, Wm. B. Ludewig 4c Dreisoerner Ferrand 4c Fitch SAGINAW, MICH. Cowles 4c Mutscheller SANDUSKY, O. Millott 4c Parker SOUTH BEND, IND. Austin 4c Shambleau Freyermuth 4c Maurer SPRINGFIELD, ILL. Helmle 4c Helmle SPRINGFIELD, O. Gotwald, Robt. C. Ohmart Co. Inc., Geo. L. SYRACUSE, N. Y. Gaggin 4c Gaggin TOLEDO, O. Jokel 4c Lange Langdon, Hohly 4c Gram Mills, Rhines, Bellman 4c Nord- hoff Stophlet 4c Stophlet WASHINGTON, D. C. Breuninger 4c Son, L. E. De Sibour, J. H. Jullien, Philip M. Santmyer, George T. WHEELING, W. VA. Bates, Chas. W. HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO C page fifteen M att Texture — is as the name describes, of hori- zontal matt texture, manufactured from tire clay of the same grade and in the same shades as Rug brick. HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO j page sixteen HOME °F “(BmudaW’ HL “tflrecntmlc” plant is located at Greendale, Ohio, on a tract of about 2200 acres, under which lie rich clay deposits ideallv adapted to the manufacture of superior face brick. It is designed to secure the utmost efficiency, the minimum of labor being required to bring the material from the mine through the fac- tory and kilns to the storage sheds and thence to the railroad cars. It is self-contained to an unusual degree, with power plant, machine shops and water supply on the property, in addition to practically un- limited deposits of clay and coal. A new Drayton Tunnel Kiln has just been completed and with the additional capacity which this makes possible, the Greendale plant becomes one of the largest individual face brick plants in the country, with an annual capacity of approximately 32,500,000 bricks. Its products are distributed throughout the United States, and in Canada and Cuba. No expense or effort has been spared to make possible a product of the highest standard of excellence. More than fifteen years of inten- sive study and development are back of “^rcentmlc”. Modern facilities, central location and large production combine to assure prompt and efficient service at all times. We have over one hundred dealers in large cities and towns representing “<0rccnt)alcS”, who are prepared to furnish samples and quote prices. Upon request we shall be glad to send you the name of the distributor cover- ing territory in which you are located. HOCKING VALLEY PRODUCTS COMPANY Manufacturers of “d^reentjales” LOGAN, OHIO [ HOCKING VALLEY PRODUCTS COMPANY. ■ LOGAN, OHIO J page seventeen cf BIBLIOGRAPHY The story of Face Brick — See booklet entitled, The Story of Brick published by American Face Brick Assn. Brick Work Detail — See Architectural Details in Brickwork; pub- lished by American Face Brick Assn. Mortar for brick work — See Mortar Joints and the elements in- volved; pages 32 and 33 in The Story of Brick published by American Face Brick Assn. Also Mortar Joints, page 35 in A Manual of Face Brick Construction published by American Face Brick Assn. Brick Bonds — Page 27 in The Story of Brick published bv American Face Brick Assn. Also page 33, A Manual of Face Brick Construction published by American Face Brick Assn. Pattern in brick work-- See Patterns in Brick Work, page 30 I'he Story of Brick published by American Face Brick Assn. Strength of Brick Work — See Structural Reasons, page 26, I'he Story of Brick published by American Face Brick Assn. Use of brick for veneers — Face Brick Veneer Construction page 26, 27 and 28, A Manual of Face Brick Construction, published by American Face Brick Association. Laying brick Pages 17 to 27 inclusive, A Manual of Face Brick Construction, published by American Face Brick Assn. Useful tables and suggestions — Pages 104 to 109 inclusive, A Man- ual of Face Brick Construction, published by American Face Brick Assn. HOCKING VALLEY PRODUCTS COMPANY.. LOGAN, OHIO V - . )