MASTER NEGATIVE NO. 94-821 46 COPYRIGHT STATEMENT The copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyrighted materials including foreign works under certain conditions. In addition, the United States extends protection to foreign works by means of various international conventions, bilateral agreements, and proclamations. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction is not to be "used for any purpose other than private study, scholarship, or research." If a user makes a request for, or ater uses, a photocopy or reproduction for purposes in excess of "fair use," that user may be liable for copyright Infringement. The Columbia University Libraries reserve the right to refuse to accept a copying order if, in its judgement, fulfillment of the order would involve violation of the copyright law. Author: Borsodi, William Title: Grocery advertising Place: New York Date: [1910] COLUMBIA UNIVERSITY LIBRARIES PRESERVATION DIVISION BIBLIOGRAPHIC MICROFORM TARGET MASTER NEGATIVE * ORIGINAL MATERIAL AS FILMED - EXISTING BIBLIOGRAPHIC RECORD 253.5 Borsodi, WiUiam, ed. Grocery advertising; a collection of selling phrases, descriptions, and illustrated advertisements, as used bv successful advertisers, to facilitate the expression of ideas and assist in the preparation of attractive adver- tising, ed. and comp. by AVilliam Borsodi. New York The Advertisers' cyclopedia company fl910j ' 1 p. I., f5|-131 p. illus. 2S"^. 1. A'lvcrtisim;- C.roccry trade. Library of Consjress HF6161.G«Br. is22dl| 1.1—7294 RESTRICTIONS ON USE: FILM SIZE: . 35 TECHNICAL MICROFORM DATA REDUCTION ; TRACKING # : /^ZH Of 6^^ : M-V IMAGE PLACEMENT: lA /IIA) IB IIB DATE FILMED INITIALS: FILMED BY PRESERVATION RESOURCES. BETHLEHEM. PA. > CO A^' A^' SV, ^4t ^ 'O*. 00 In 3 3 cr o > rf'N O 3 X o ^ £1 r ■ r-1- c < X OPQ ^ ::d N C/) (JL> CJ1 (J>X ^-< OOM O In 3 3 > DO o m ^ o O X N X INI 3 3 o do k) N3 In ABCOCFGHIJKLMNOPQRSTUVWXYZ abcdrlghiiklmnopgrstuvwiy; 1 234% 7890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzl234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ ^ _ abcdefghijklmnopqrstuvwxyz 2.5 mm 1234567890 s- 'i' ^o fd> fp ^^ L% t.^ .^' V io ■? ^p ^o fcP fp fo> m O O ■0 m -D > C CO I TJ ^ 0(/) ; m £! O m V ..^^ <^ ^y 0> o > 3r ^i cnx ^< oorsj O i. k^cP fp I— » hO (J1 o 3 z o >» I? 89 CO ^ |o ort on any fad, but only on the intelli- gence of the public. We bottle all our our milk — it's the proper way, because every bottle is absolutely sterile when fiUed. You can come and see our ad- vanced methods. To get pure milk or- der Beech Glen Farms Milk. — The Lan- der-Phillips Dairy Co., Cleveland, Ohio, Interesting Grocery Items. — This is the time of year when the grocery CROC store can help you most. Let's sec if we can't relieve you of half the re- sponsibility of that picnic or excursion. You'll get the proper foods, if you come here — and they won't cost much, either, and you are almost sure to get something that the other folks haven't heard about as yet, and their surprise and delight will be worth the time you spent in shopping for them. Get a grocery catalogue when you are in doubt — or better still, come to the store. Good health and ready money are two of the best friends in the world. Our regular customers are largely blessed with both, for we supply them with wholesome food at low prices. The quality of the food insures their health, and our profit-sharing method of sell- ing to them direct from the producer enables them to save money on all they purchase. The money they save also helps their health, for it brings content- ment, and digestion. Every one of our 130 retail grocery branches, in selling pure foods at such moderate prices, is also radiating health and ready money all around. That explains the ever- growing popularity of our stores and why it is that the sensible, home-loving, thrifty housekeepers deal with us by the scores of thousands. In planning this grocery department we have given first thought to the qual- ity of the goods; nothing but the best finds or ever will find a place in our stock. Our next thought has lieen to see for how little we could sell the very best. Our prices and pleased custom- ers (they grow in number daily) are ample proof of our unqualified success. It will be well worth your time to visit this department. It is beautiful and convenient in its arrangement, and of- fers you the choicest food stuffs from the world's best markets at savings not possible anywhere else. — Lit Bros., Phil- adelphia, Pa. The clean, fresh and pure kind that will make your meals delicious and give the housewife an easy task in pre- paring it, because she knows it will be good. Prompt delivery is our hobby.— Geo. F. Bitzer, Columbus, Ohio. Canned sliced peaches. — One pound cans of delicious California peaches, packed in an exquisite heavy syrup. One of the necessaries for that picnic basket. — McCafrey's, Philadelphia. Salt, cheap as it is, needs watching. Why buy damp or soggy, hard or lumpy, coarse grained mixtures when the pure, dry, fine grained, free running article can be had at so cheap a price? — James Butler, Brooklyn, N. Y, ERIES GROCERY ADVERTISING n . Picnic goodies must be fresh and dainty to be toothsome and delicious. We make a specialty of luscious picnic eatables — all the good substantial standbys and the greatest abundance of dainty " side lines " that you'll find in town. — J. H. Snow ^ Co., Bangor, Me. Fancy crackers — biscuits. — There ' is always something new in this line — some- body making a new kind of cracker or biscuit all the time. Whatever is new, and is good, you'll find at Jevne's. Our cracker department is nothing small, you'd be surprised to know how many different kinds of crackers we carry. Some small delicious crackers that sim- ply melt in your mouth. Good fresh soda crackers, too, and all the fancy kinds. Go to Jevne's for any kind of a cracker you want — H, Jevne, Los An- geles, Cal. Groceries for your cottage at the shore. — No need for paying the high prices usually asked at summer grocery stores. Our big grocery, with its crisp, ever- changing stock of fresh goods and its modest department store prices is at your service. Send in your order by mail and if $5 worth of goods are ordered, we'll deliver them free at your station. — Wise, Smith 4" Co., Hartford, Conn. For the Thanksgiving dinner, special efforts will be made to supply all the dainties suitable to the occasion. Here are a few hints. — Carsley's, Montreal. Purest olive oil. — Every cook agrees that the purest olive oil is the best. The question is, which is the purest. We carry one brand — the " La Crescenta " — which we can vouch for as being abso- lutely pure. It is put up under our own supervision, so we know what goes into the bottles. — H. Jevne, Los Angeles. If you have been a stranger to the flavor given by using Tone's spices, get acquainted. There is nothing but spice — no woody (perhaps poisonous) adul- teration — just purity — just spice. The package keeps the flavor always the same as the day we ground the spice. — Tone Bros., Des Moines, la. Picnic supplies must be fresh and seasonable to be appreciated on your outing. We make a specialty of picnic eatables — all the good subtsantial stand- bys and the greatest abundance of dainty "side lines" that you'll find in town. Send your order: we'll fill it most temptingly. — Dunning Grocery Co., Binghamton, N. Y. Does your butter suit you? Has it got a moldy, back number, aged sort of a smell *that takes away your appetite for the other things on the table? Our GROCE Riverside creamery butter will give an added zest to everything else on the table. It will create an appetite, not take it away. You'll have a hard time finding anything at our store that you won't like. We have to be extra careful, of course. We wouldn't expect success if we bought things in a hit or miss fashion. It's because we're careful in our grocery buying that you won't have to be careful with yours — just order your dinner from us — it will be all right. Our word for it — also our money. — Wha- len ^ Taylor, Battle Creek, Mich. Spanish sweet peppers with fried eggs are delicious. Cut the peppers in slices or round pieces and put in a frying pan in melted butter or good olive oil, and a little onion, if preferred. When the butter or oil is lukewarm, drop the pieces of peppers into the frying pan along with vi^ell-beaten eggs, frying until the eggs become more or less hard, according to the taste. — McCafrey's, Philadelphia, Pa. Home bakery and steam table. These two departments are a blessing to the ladies. They save you time, labor and worry. The finest pastry, bread etc., at our home bakery counter. Hot meats, side dishes, etc., ready to serve at our steam table. Mail orders. Just Ijecause you do not live in Denver is not a good reason for not buying from us and sav- ing money. Write for a catalogue. — The John Thompson Grocery Co., Den- ver, Colo. All our foods and groceries are fresh from the farm, the creamerv or the garden, the packing-house, cannery or factory. The shortest cut from the pro- ducer to your table is through a Jamef Butler store. It is also the cleanest, cheapest, most economical route — no rehandling or repacking. Better quality, fresher goods are not to be had. Then the price — if that concerns you — is al- ways lower, for the simple reason that no other merchant buys so largely or so closely; nor can he afford to sell on the scant margin that is profit enough on our immense daily volume of sales. Thrift is the highway to prosperity and happiness, and every one of the James Butler groceries is an entrance to this pleasant road. Here are a few prices for the next three days that will inter- est every housekeeper who would rather save the pennies than squander the dol- lars. — James Butler, Jersey City, N. J, Salted Jordan almonds, genuine Jor- dan almonds, salted specially for us by a lady who uses in salting our extra fancy creamery butter. Ours you'll al- ways find crisp. — Gedney's, East Orange, RIES 28 GROCERY ADVERTISING - That's certainly good coffee. Couldn't be otherwise if bought of Carvers. We have several grades, as a matter of course — some cheaper than others; but each one is the best any honest dealer can afford to sell for the money.—/. 8, Carver ^' Sons, Ogden, Utah. The best preserves and jellies. We have many kinds and varieties of fruit preserves, with a wide range of prices. The lowest priced are good — the highest priced the very best anywhere. Many are put up by women in their homes, with all the care and pride that a woman will take in her special work. Dainty for desserts or a fillip to appetite, they are admirable and economical. — Abra' ham ^- Straits, Brooklyn, N. Y. Come here for your groceries. Our prices average fully one-fourth less than you would pay elsewhere for goods of same quality. Bring in a sample order and prove what we say. — Ot. A. ^* P, Tea Co., Binghamton, N. Y. There are just as many different kinds of coffee as there are different kinds of people. Some good, some bad, some in- different good, and some indifferent bad. Coffees are same way. We have great patience and skill in selecting coffee, for we have a coffee trade that is the best in Connecticut. The people we cater to demand tne finest coffee in the coun- try, and we realize that it is up to us to provide it. — Newton, Robertson §• Co., Hartford, Conn. The ordinary grocery store is often disappointing. Not so here. We always have something in our choice stock to tickle the palate of those whose appe- tites need forcing a little. To-morrow we have an unusually good lot of fruit, green vegetables, home-baked goods, staple and fancy groceries. Pay us a Tisit. 'Twill be mutually helpful. — Cor- nell's, Binghamton, N. Y. The prime object of this pure food show, inaugurated to-morrow morning, and which will be the grandest, largest and most complete ever held in the West, is to make a proper exposition of all nutritious and wholesome foods. The demonstration and preparation of them will be done by experts, so that all will be able to witness practical and inter- esting tests. Many valuable ideas will be collected by those who attend and are interested in the scientific and beneficial use of foods according to health laws. Our entire fourth floor has been turned into a veritable fair, with its clusters of booths, its carnival dress and its buzz of busy workers. In connection with this grand pure- food show every depart- GROCE ment of our store will conduct special sales. New stocks are arriving daily, so that unusually fine bargains may be se- cured. Special attractions will be an- nounced daily. Watch the papers. Dur- ing this show special prices will prevail on groceries and liquors.— Prater**, San Francisco, Cal. Now is the time you are purchasing your supply of groceries for February. Just look over these prices and if you are asked more at your trust groceries give us a trial order. No matter what you may be told by the fellow looking for his big profit, our goods are strictly reliable and of the best quality; higher prices and smooth talk will not make their goods of any better quality than ours.— T*e Bartlett Merc. Co., Leadville. The value of groceries depends on how good they are. If you buy a poor grade of groceries that you are unable to use, it doesn't comfort you very much to know that you got them cheap. If you buy your groceries from us you will have the standing assurance that everything is the purest and the best that can be obtained. You will enjoy knowing, too, that the price you are paying for them is as low as can be found anywhere — often lower. This hot weather makes the preparation of a hea\y dinner quite a task. Telephone us, and we will make a few suggestions that will help you out. Our Herkimer County York State cheese is the best that can be obtained any place. Better try it the next time you want cheese. — Whalen 4- Taglor, Battle Creek, Mich. These dainty, fresh, crisp graham crackers are unequaled as an every day article of food— ideal for lunch at pic- nics and parties. And the price — a sup- ply for the summer may be had to-day at a good saving.— i5 can* Bros., Wilkes-' Barre, Pa. Sour Jumbo Pickles. — Big fellows, just as crisp as it is possible to have them and with a flavor that is all their own. You'll be sorry if you don't have some of these with you on your trip to the woods.— McCafrey's, Philadelphia, Pa. El Verde Grape Juice. — Put a few bottles in your ice chest — keep some there all the time. Then when you want a refreshing drink, when you want some- thing to serve a guest, pour out a glass of this delicious, cool, grape juice — how you will relish it. El Verde grape juice is the best summer beverage you could possibly have; it is something different from what is generally served and it is absolutely pure.— £f. J erne, Los Angeles, RIES GROCERY ADVERTISING 29 A continuous feast of pure, fresh foods and delicacies is being set before our customers at prices so low that the daily task of supplying the household with necessaries is changed for them into a perennial pleasure. Witness our spe- cials for this week — potatoes by the bas- ket at carload rates; the finest flour be- low present cost of milling (wheat is so high); hams and bacon at prices al- most discouraging to the pigs; rice and prunes cheaper than you could raise them; and so it goes through our whole stock. Thrifty women are not slow to take advantage of these money-saving offers, and our stores are thronged more and more as appetites sharpen with the approach of winter. — James Butler, New York, N, Y. Some grocers have to bait their cus- tomers with sugar to keep them in a good humor — just like a fellow does his sweet- heart. The best bait that we have ever found was the best goods at a reasonable price; the best assortment to be found and courteous treatment. If you are a good liver you cannot make a mistake by giving us your business. — Tony Hill Jonz, Denison, Texas. A sale of dainty appetizing edibles, just suited for the Lenten season. The prices are low, the quality the best in each instance. This is what makes the bargain-saving so rare. — The Bronson and Piatt Co., New Haven, Conn. Something good to eat! Follow the crowd to Puss and Tad's new, up-to- date grocery. Staple and imported goods received every day. We are here to stay, and will do our best to please you in quality, price and prompt delivery. — Hannah ^ Holstead, Waco, Texas. Huntley & Palmer crackers. The fa- mous cracker makers of London — but their fame is not confined to London, it spreads over the world. The daintiest crackers and wafers made come from the Huntley & Palmer factory. — H. Jevne, Los Angeles, Cal. Pfeiffer's. When you want the best groceries leave your order at Pfeiffer's grocery. — Pfeifer's, Kenton, Ohio. It pays to buy good coffee. In our 29c J. & M. you get a coffee that com- bines strength and flavor. You can use less and get better satisfaction than with cheaper goods. — S, S. Adams, New Haven, Conn* Did you taste that coffee at the lawn fete last night? Honor bright! Now wasn't it just excellent for 20c? Isn't it just as good as you have bought at 25c or more? New lot of that Santo and Rio Blend coffee in yesterday. It's so good CROC for 15c. One pound is worth two pounds of package coffee. It's absolutely pure. Makes a rich delicious cup. — Brunson's, Kenton, O. Baked beans in cans are handy at this time of the year. Open the can and they're ready and it's most likely every one in the family is partial to beans. We're sure they'll like these because they are extra delicious — plain or in tomato sauce. — Lehman <|* Co., Trenton, N. J, We have welcome news for housekeep- ers in our prices of canned vegetables this week. All former figures are broken. Quality considered, the prices offered to- day have never been approached, far less equaled. Where other prices ap- proach ours, the quality will be found so disappointingly inferior that compari- son is out of the question. We buy and sell in such immense quantities that no other retailer can hope to compete with us. Ten thousand cases, or twenty car- loads, furnish no more than about a day's supply when we make a drive on spe- cial prices, as we do now. We purchase by trainloads — often the entire output of the high grades — and not by the car. Buying so largely, we control the price, making sure of the quality, and far out- strip all competition. We offer cus- tomers for this week values that are peerless. Better be on hand early and get your share of the bargains. — James Butler, New York, N. Y. We received yesterday a ton or more of extra fancy Oregon prunes. They are big, fat, fine flavor. We bought them to sell and they are going to be moved this week. — Newton, Robertson ^ Co., Hart- ford. Conn. Eatable attractions are the features at our store to-day. The flag of high grade quality at low prices waves over our stock and we can please every buyer who wants to be economical. — D. R. Kendall, Pueblo, Colo. Were we to tell you of all the won- derful values obtainable when marketing in our grocery store, it would take a page of type talk — we therefore have culled the following specials as typical of the hosts of others waiting your pick- ing. — Bloomingdale Bros., New York. Wanted — A woman, who after using our goods will not say that they far surpass anything she has ever used at far higher prices. — Mills Tea and Butter Co., Springfield, Mass. Rich, juicy, sweet oranges. A car load just received by us. Remember, we can make low prices because we buy the quantity.— H. S. Chase ^ Co., Dea Moines, Iowa, ERIES so GROCERY ADVERTISING Guava Jelly. A most charming and delicious jelly, made from a fruit grown in Cuba— the Guava. Its flavor is hard io describe— here's the flavor of the orange, the quince and the pomegran- ate combined — can you imagine anything more exquisite?—/. A. McCaffrey ^ Sont, Philadelphia, Pa. Tea and coffee. A customer said yes- terday : " You're harping a good deal on tea and coffee.'* AVe know it. What's the use of leaving good things «lone. By no means are they the only good things in the store. Everything here is good. But somehow people kind ■o' judge a store by its tea and coflfee. We are willing you should. Ask your neighbor. She knows about our tea and coffee and our other good "things. — The N. A. Moore Co., Indianap^ olis, Ind, Wouldn't you prefer to have your morning cup filled with rich, fragrant, delicious coffee than with a flavorless, tasteless, weak beverage? Why don't .you? In our coffee department there's nothing but the pure, good coffee berry sold. We have Mocha and Java coffee at 40c the pound that makes a most delicious cup of coffee — and you pay that price many places for a coffee that is worth- less. Ours is so skillfully blended, al- ways fresh roasted — and it's pure.— JJ. Jevne, Los Angeles, Cal. Canned corn, Indian brand. This corn ■certainly makes us friends. It is a small, tender, sweet Maine corn, natural in color and as near perfect as corn can grow. — A. L. Knaur, Denison, Texas. Your Sunday dinner will be the better for a little shopping in our grocery de- partment. Coffee that is best. One sip 4ind then your verdict — if it isn't bet- ter than any you've been buying for the same price, no matter where, send it back. — Fontaine ^ Angliner, Crookston. The biggest sale of its kind, covering the freshest, most wholesome, most "toothsome" canned fruits, game, fish and vegetables Newarkers ever tasted — the country's leading canneries gathered, selected and packed them, so we know they're best! Close, cash buying in car- load lots, at just the right time, gave us low prices no organization anywhere could get! And now we're turning over to you the entire stock, without a single reservation, at prices no store can beat, no matter what their claim! Remember every brand's put up under the pack- er's label — every can is guaranteed as adviertised, or your money back. — 6f, Scheuer ^ Sons, Newark, N. J. GROCE A full house of choice, fancy groceries — the fresh kind. Poor groceries are dear at any price. Our store is clean. Our goods are pure. Our prices the lowest for the best, as we handle no other. —Anderson Bros., Spokane, Wash, Every coflFee drinker should read this. We want to bring before the public more prominently the delicious blends of coffee to be had here. We employ an interesting means to do this. Read our offer and take advantage of it — The Fair, Chicago, III. Dunlap's India and Ceylon Tea.— We are gaining ground very fast in the pop- ularity of this tea; for lovers of tea with a heavy body it is unsurpassed. Comes in lead foil packages, thereby retaining all the flavors as grown in the gardens of Ceylon.— Oeo. M. Dunlap, Atlantic City, N. /. Don't pay fancy prices for rancid but- ter. You can find none better, at the present season, than our Mifflin County roll. The price, 18c per pound. Our sales reached 1,000 pounds last week, a saving to our patrons, in the aggregate, of $112.00. Did you get some of the change we handed out? — Oreen Front Market, Altoona, Pa. A reward for good hard work, honest dealing, a clean and well kept grocery and meat market is an increase of bus- iness and more customers. We think we have earned that reward, as the growth of our business shows it. We can always take care of one more. Try us and see for yourself.—/. P. Cronin, Binghamton. Enjoy life while you live, for you'll be a long time dead. Man wants but little here below — except when it comes to the matter of eating, and then he wants plenty of it and of the very best quality, too. Every wife knows that our groceries fill the bill in every particular and that they are fresh, pure and whole- some. — W. P. Hickman, Crowley, La. "This Gillies coffee seems to go fur- ther. The weight is full, the coffee rich, and even if it cost more per pound than I paid elsewhere (which it doesn't), it would still cost less per cup. As to body and flavor, I have never tasted a more delicious coflFee." — Oillies Coffee Co., New York, N. Y, If there is any business that needs quality injected in large quantities it is the grocery business. — Lem Wright, OrO' cer, Knoxville, la. Don't use a white starch on black goods. Durkee's Mourning Starch, at 10 and 15 cents, is the thing. — T. E. Bums Com" pany, Knoxville, Tenn, RIES GROCERY ADVERTISING 31 Good tea is an aid to the digestion. Its fragrant aroma excites the flow of the digestive fluids. It softens food so that the gastric juices act readily upon it. Its warmth brings blood to the stomach. It promotes the assimilation of nutrition by the blood. It supplies food for the nerves and l>ody. Its principal constitu- ent is theine — a tonic that reinvigorates and freshens mind and physique. Good tea is an actual health benefit for women and children and men. Chase & San- born's Package Teas are good teas. They are the selected growth of the best tea estates of the world. They are made from tender, delicate top leaves and shoots of "hill-grown" tea. — Chase 4^ Sanborn, Boston, Mass. This week there is again " something doing" in the "best butter line." All spring we have been fighting the creamery and dairy force of the country for lower prices. The combine is powerful and stubborn, but we broke through their defenses a few days ago, when we smashed the price to 27 cents a pound. The ten carloads we offered at this figure melted awav like snow in July before the eager demands of our customers. But other purchases have arrived — this time the " Cream " of the Western prod- uct, fresh and fragrant as the first breath of spring, although the quantity is not half what we expected. These shipments are now being distributed to every store. We won't stop to reckon the cost, but will gladden the hearts of all our cus- tomers and of every housekeeper within reach of one of our stores by keeping the price at 27 cents a pound. We are content to lose our profit if we can break up the "high-price" combination. So call around this week. Better but- ter is not to be had in any market. — James Butler, Jersey City, N. J. Tea experts have to look and taste a number of times before they're satisfied. We think, however, that you'll be well satisfied with one taste of our teas.— /. R. Terall i' Co., Raleigh, N. C. A cup of Mocha and Java blended in the right combination and of choicest picking, makes an aroma richer than all the perfumes of Arabia, and a bever- age that for flavor, body and delicious- ness is unexcelled. Our coffees are un- adulterated and of the choicest quality, and our teas are a dream of luxury for the palate. — J. S. Carver ^ Sons, Ogden. Our sale of pure foods is well worth your thoughtful attention — mince meat, of course, the pure kind; relishes, condi- ments, flour, sugar, coffee, teas, spices — all the staples and all the luxuries you CROC can think of — ^many you may not call to mind. Our goods, our service, our prices are right in line with those of the best groceries in the land. — Bergen Center Market, Jersey City, N. J. Our butter, eggs and produce suggest the rolling meadows, the country farm and the fertile fields. These things come from farmers who know how to raise them to perfection. Like all other things in this excellent stock of groceries, they are fit for the best tables, and will be appreciated by those who know what good food is. — The Star Grocery Co., Logan. Butter Oration. — Tell everybody about this butter, because it's worth telling about. If you are lucky enough to buy it, you know what it is. You know it's pure and sweet and wholesome. You know it is made by people who know how to make good butter. If you don't know about this butter, just take our word for it, it is the best butter in India to-day. — S. M. Dairy Co., Bijapur, India. Preserved rose leaves in the model gro- cery store. Is that not the personification of delicacy in foods? We lead with this item merely to call attention to the fact that while we sell hams, bacon, flour, canned corned beef and the like staple, ordinary kinds of foods, they are not sold in the ordinary way, nor are they ordinary hams, bacon, etc., and that at the same time there is not a delicacy in the world we've heard of that cannot also be purchased here at particularly moderate prices and handled in particu- larly dainty style. It's a dainty as well as comprehensive, appetizing and low priced store. Preserved rose leaves, a novel dainty from Turkey, good addition to the afternoon tea, 24c a tin. — Abraham 4f Straus, Brooklyn, N. Y. Be careful of what you eat. — Particu- larly in the summer — as poor and im- pure foods in the warm season very quickly result in a siege of sickness. The safest plan is to have " The Big Store," Pittsburg's great pure food mart, supply all your grocery wants. You can order by 'phone just as well as in person — and we'll always assure you of the highest satisfaction — and, too, guarantee to save you considerably. The appended list is ready proof. — Kaufmann's, Pittsburg, We cordially invite our friends to call and inspect our line of new and up- to-date groceries. Courteous treatment and prompt delivery will make you a steady customer. Our prices are as low as first-class goods can be sold for. Visit our store and we are sure you will come again. — Bliss Grocery, Wooster, Ohio, ERIES 32 GROCERY ADVERTISING GROCERY ADVERTISING 33 I Is it not sensible to buy your eatables from a clean store? Many people deal here because this store is absolutely clean. This is an excellent reason — But there are others! Many buy here be- cause we save them money. The follow- ing partial list for to-day's selling will save you money. If not already a cus- tomer, call to-day and look our grocery department over.— Emery, Bird, Thayer ehind every can. It is advisable to lay in a supply of canned goods for months to come, as it is highly improb- able that these prices will be duplicated again this year.— The Emporium, San Francisco, Cal. We've boilt a reputation by selling only fine, fresh fruits and vegetables. We maintain our reputation bv scouring the country for the best products that are grown with which to fill our custom- ers' orders.— Althouse Fruit Co., Los Angeles, Cal. Fresh vegetables daily from South Texas. The winter has been so warm they are extra fine. You had better eat a little green stuff, so you can shed off in the spring.— Tony Hill Jonz, Denison. Fresh Roasting Ears are rare at this season, but we have them as fresh as when pulled from the stalk. You will like this corn much better than the ord- inary canned corn, as it is on the cob and has all the flavor of freshness of sweet corn.— IT. N. Burgess, Colorado Springs, Colo. These are the best of the canned goods. Tomatoes. There are a great many brands of canned tomatoes— some good- some indescribably poor- some in well- filled cans — some very thin and watery. To get the best quality means careful market-searching. That's what we have done. We have secured a limited quan- tity of extra fancy, red, ripe tomatoes, put up as nearly whole as possible— some of them may be used for stuffed to- matoes—and every can well filled. We recommend these tomatoes to you at 15c. can, $1.65 a dozen. Buy your winter's supply of them, and you will not regret it— JF. W. Walker Co., Hartford, Conn. For this special market day at Leh- man's we've prepared some very special offerings. They ought to equal last week's in desirability, and last week's made a record for themselves. W^e did an enormous business, especially in veg- etables. At our prices we had no compe- tition, nor could we have any. Come on Tuesday and get more bargains. Keep in mind our suggestion that you send us word of the things you'd like us to make specialties of during our special market days. We shall only be too glad to do what our customers want; that's what we're here for, and we know no better way of finding out than by asking. We've already had quite a number of answers to our first suggestion; we shall be de- lighted to have others. Address sug- gestions to Lehman's talker.— L. Leh- man ^' Co., Trenton, N. J, People come to our store for fresh vegetables because we usually have a variety to select from. Spinach, mush- rooms, egg plant, cucumbers, Boston let- tuce, tomatoes, parsley, watercress, cel- ery, also sweet potatoes.— D. L. Bradt's, Pomfi. N. Y. GROCERIES— VEGETABLES 36 GROCERY ADVERTISING GROCERIES— FRUITS We think our strawberries are gener- ally the best in the city. At least, our customers say so. This week we re- ceive them fresh every day from the berry fields. Let us have your order, for we know our stock will more than please you. — John E. Angle, Mansfield, Have you been disgusted? Have the strawberries been mussy, the oranges punky, the bananas snippy or the grape- fruit footbally? Try ours once. They are the other kind. Notice to invalids- new hothouse grapes are here from Eng- land.—/. B. Judson, NeiD Haven, Conn. Poor Season.— Two college students were once traveling through the New York fruit region, just as pears were ripe. One evening they stopped at a farmhouse where there were luscious and inviting pears. At the supper table their host asked them, "Will you have pahrs or apples?" One of the students was very precise, also polite. He would not say " pahrs " and he could not hurt his host's feelings, so he took apples. The other one took " pahrs.'* We don't care whether you call them pahrs or pears — we've got a lot of fine ones for canning— New York Duchess pears, big and sweet and delicious. $1.55 a bushel gets them.— r^e Globe, Peoria, III. Oranges. If these oranges had not been extra good, and if we had not been possessed of a big lot of them, we should not have made such a halloo about 'em. If you haven't secured any you want to move lively, or you'll not get the chance. They're going!— IF. W. Walker Co., Hartford, Conn. No one thinks of upholding Mother Eve in her action on the apple question, but if it was an Oregon Spitzenburg the temptation was certainly very great. This fruit is the perfection of apple pro- duction. It is packed in boxes like oranges and costs more than the best of the latter; is not sold by the bushel or quart. We have been out of them for a few days but will have them regularly now as we have a supply of them in cold storage. — /. B. Judson, New Haven. The berry season is at its height, the berries in their prime and the price low. We are well stocked with the choicest. — Knaur, Denison, Texas. Buying is the important thing in the fruit business, and our patrons have GROCERI learned to depend upon us to supply them regularly with good fruit. Just depend upon it all the time, that you will find something nice to start the breakfast each day at this store. — J. B, Judson, New Haven, Conn. Half the fruit you buy isn't good fruit. It is either over ripe or not ripe enough. All our fruit is in perfect condition and fit for immediate use. It has been gath- ered at the right moment and properly protected from contact with anything in- jurious. Being constantly fresh, it is of most delicious flavor. — The Star Grocery Co., Logan, Utah. Dried apples, the old-fashioned sun- dried kind. They are good ones, too. — Cobb, Bates ^ Yerxa, Taunton, Mass. Much of the pleasure of the Sunday dinner depends on the quality of the fruits and vegetables. Our assortment is always the largest and selections the best. — Fontaine ^- Anglin, Crookston. Where frtiit abounds! In Fredericton you will find this store the headquarters for all kinds of fruits. From the sunny South we are receiving shipments of fruit almost daily; the best of the sea- son of every variety. We make it a point to handle the best of quality. That's the reason we have built up such a trade, not only in fruit but all our other lines. We are following the mar- ket closely and our prices are right at all times. When you want fruit remem- ber this store. — E. G. Hoben, Frederic- ton, N. B. How about peaches? Better put up some. All canned goods are quoted much higher than for years. All orders given us up to Thursday morning will l>e filled at 90 cents per bushel for the finest grade of Elbertas. If you want cheaper ones we have them. We do this 'cause we are selling peaches you're wanting at prices you're tickled to pay. — Tucker-Jonz, Den- ison, Tex. Golden Gate canned fruits. This brand of California canned fruits is well known for its exceedingly high quality. The fruit that is put into the can is perfect fruit, and it is put up in a very heavy syrup, making a quality of canned fruit that is absolutely unapproachable. Let us show you the goods and give you our price by the dozen or case. — Newton, Robertson ^ Co., Hartford, Conn. ES— FRUITS GROCERY ADVERTISING 37 COFFEE, TEA AND COCOA Coffee. If your morning cup doesn't taste right, don't blame the coffee; some- times it's the cook's fault, sometimes the coffee pot. If conditions are right, you won't make poor coffee with our •* Supreme Blend," which for strength, richness and aroma cannot be surpassed. —George Lockitt's Sons, Brooklyn, X. Y, Teas, for instance. Teas that require less for a drawing; kinds that give the true tea-flavor; and for what inferiority has heretofore cost. And what is true of teas is equally true of coffees and spices and a good many other things — Simpson Crawford Co., New York. It is not talk, or boast, or guess, for "Ye Old Home" Coffee makes its own success. Note the investment. Four pounds for $1. — Bresnahan Grocery Co. Trenton's greatest gift givers. The **Cup o' Kindness." It strengthens and cheers, • Nor causeth to stumble; It's welcomed alike By the great and the humble. — Muschert, Reeves ^ Co., Trenton, N. J. Start the day right and everj'thing will run smoothly. The proper way is to start with a steaming cup of our 30- cent blend coffee. It is always uniform and bound to please. It will make the husband look pleasant at the breakfast table. It will keep the wife in smiles all day long. It will keep the children out of mischief. When you want coffee, think of Chase Bros., Des Moines, la. '• Found. A place has at last been found where a high grade tea and a fine- flavored coffee can be bought at a mod- erate price. No premiums. No presents. No trading stamps, but your money's worth of tea and coflTee. — Heroy, TreU' ton, N. J. Unparalleled Thursday bargains fetch- ing attractions for provident spenders. — Mendel ^ Freedman, New Haven, Conn. Plasmon cocoa, 55 per cent. Plasmon builds up — does not tear down like coffee. You can drink all you want of it and always feel the better for it.^Flasmon Co, of America, Rochester, N. Y, We pride ourselves on not selling tea at less than 50 cents a pound, because that's as low as good tea can be sold. The cheaper the weaker it is and the more you need, A pound of our finest quality COFFEE, TEA 80-cent tea will make more than twice the number of cups of tea that a 40-cent tea will and besides you get the fine flavor where you get a rank flavor in the cheap tea. — Hendt, Kenton, Ohio. Every grocer in America will tell you he has good coffee. Every grocer in Owensboro will tell you this, but no merchant will look you in the face and say his coffee is better than Chase & Sanborn's coffee. He may muster up courage and say his coffee is "just as good," but he stops right there.— T^e H, B. Phillips Co., Owensboro, Ky. The tea and coffee store opened Fri- day. It was more than an opening — it was a rush-stock sent here for a week's selling exhausted in a single day — but there are immense stocks where the supply came from. The Empress Tea & Coffee Co., who conduct the depart- ment, owns and operates its own planta- tion. Sells to you direct— that's the little price secret. A new supply will reach us for to-morrow's selling and the same low prices and high qualities that brought you here in thousands opening day will bring you again. — Boston Store, Milwau- kee. Wis. Great Atlantic & Pacific Tea Co., Muncie, Ind., give for two days a hand- some china vase to every purchaser of 50 cents' worth of certain specified goods. Many years ago on the island of Java the government controlled the plantations which produced the best coffee. But since that time the private plantations have been improved to such an extent that they now produce better coffee than was ever grown on the government plant- ations. The Milanola plantation is one of the best in Java. The coffee pro- duced there can be bought for 35c. pound only at — M. C. Dingwall's, New Haven, Loeser cofee. As soon as Loeser coffee became a regular feature of store service, served in the restaurant, people began asking us to put it up for home use. It is a blend which we decided upon after much experimenting, as being most unvaryingly successful in producing per- fect coffee. And because of the critical attention to its proper "ageing," Loeser coffee is specially sustaining and whole- some, as well as clear, rich and fragrant Try a pound package at 30c. You will come back to order a 5-pound screw top canister.— F. Loeser ^ Co., Brooklyn, AND COCOA 38 GROCERY ADVERTISING Co/jee tor camp. Take plenty — peo- ple seem to drink fabulous amounts of coffee out of doors, and nothing is so grateful after an all day tramp or fish. Loeser coffee — well known in the restau- rant — comes in convenient five-pound can- isters with screw top. Every ounce tells, because of our care in blending and our insistence upon the proper age of the coffee for flavor and quality. Hence Loeser coffee is more sustaining, more fragrant and more economical than most coffee bought in this country. It comes in the bean, ground and pulverized. — F, Loeser 4: Co., Brooklyn, JV, F. Good coffee possesses a direct bene- ficial action on the system. Just as well grown nutritious celery is said to supply the brain with phosphates — food for the brain cells — while poorly grown celery has no such effect. So it is with good, well-cultivated, well roasted coffee. Such coffee supplies the nerve centers with an element that feeds the nerves — tones them up — makes them strong. Since the nerves control every function of the body, good coffee benefits all the organs of the body, gives you a strong mental grip, and helps make your success. But poorly grown — badly roasted coffee does not possess this beneficial effect, and has absolutely no beneficial action on the nervous sys- tem. Seal Brand coffee is good coffee. It is rich in the nerve feeding element. A cup of Seal Brand coffee is beneficial to health — it feeds the central nervous system — its rich, delicious, creamy taste and fragrant aroma make it a most de- lightful beverage. — Chase ^ Sanborn, Boston, Mass. Now when sultry summer breezes in- tensify your thirst and ice water fails to relieve it it's time to try our tea, iced. Its rare flavor and invigorating quali- ties make it pre-eminently the hot weather drink. Black and green blended specially for making iced tea; 50c. a pound. We have all the other iced beverages and you may take your choice, but after trying our tea iced you will never willingly be without a supply.— TF. A. Heichard, Wilkes-Barre, Pa. Iced tea is a very healthful drink if properly made — and good tea. And it isn't necessary to pay a big price. Some of the most particular tea drinkers de- clare that our 50c teas have that smooth, rich, aromatic, just-strong-enough flavor equal to the grade sold elsewhere at 75c. It is delicious and very refreshing when iced.— IF. A. Reichard, Wilkes-Barre, Pa. Iced tea weather. While many teas are fairly palatable when steeped, good teas alone produce an entrancing cup when iced. The better quality teas, like COFFEE, TEA caricol, have no such acrid, herby taste as the inferior sort, and icing makes or unmakes a tea. — Thos. Martindale ^ Co., Philadelphia, Pa. The tea you buy somewhere else was probably just as good tea originally as my tea. But tea that is constantly ex- posed to the air loses strength and that delicate flavor and aroma without which tea isn't tea at all. Tea exposed to con- tact with green groceries absorbs their taste. That isn't the way I keep tea. Buy your tea here and note the differ- ence.—/. A. Early, Waco, Texas. Fresh and fragrant choice and Japany, are the teas we offer you. If you have a particularly fastidious tea taste, we wish you would try our tea. You can't help but like it. It is made from fresh, ten- der young leaves, carefully prepared. We make a specialty of tea and coffee. We always have our eyes open for the best. You don't need to know anything about tea to tell the quality of ours. — E. JJ. Nichols, yew Haven, Conn. Fancy new crop Formosa Oolong teas^ It is the policy of this store in the mat- ter of tea, as in all other goods we sell» to give the best possible value for the money. When we make a statement about our teas, we are prepared to back it up with goods that do credit to the claim we make. No particular sensationalism about our tea sales, but the quality is there, the value is there and observing buyers usually come back for more. To- day we are talking about a special bar- gain in Oolong as a farewell sale for the old year. A new tea — tasty — good strength and fine flavor. It is well worth, what we usually sell it for, namely, 50c. pound. To-day we will cut out the profit and let you have all you will take of this fine Formosa Oolong tea for 35c. lb., 3 lbs., $1.00. The more you buy the better you will be pleased. — Xewton, Robertson ^ Co. Hartford, Conn. Considering the cost. There is abso- lutely nothing that you can have on the table that will afford as much com- fort and satisfaction as a cup of Max- well House Blend cofee. If you have never used it, you have never realized in its fullness what real coffee means.— Cheek-yeal Cofee Co., Houston, Texas.. A treat for cofee drinkers. Baker's Barrington Hall steel cut coffee is without an equal. By the method of cutting it is free from coffee dust and chaff, taking away the bitterness. The particles are uniform in size, improving the flavor. It is the ideal coffee. Try a can. Try our Monogram tea. — Alex. Campbell, Deni^ son, Texas. AND COCOA GROCERY ADVERTISING 39 SOAP Fairy soap makes white hands and faces. No other toilet and bath soap has the cleansing qualities, the handy shape, and the lasting purity of Fairy Soap. It is pure white and remains so as long as it lasts. The price is but 5 cents — each cake wrapped and packed in a separate carton. — The N. K. Fairbanks Co., Chicago, III. For more than a hundred years Pears has remained ahead of a thousand others. — Selected. The odor left by a highly-scented toi- let soap is not agreeable to most people of refined tastes. A delicate perfume may be used after an Ivory Soap bath with much more pleasing effect. Ivory Soap is so pure that it leaves only a sensation of perfect cleanliness. — Se- lected, The morning bath starts the day right, makes the skin glow with health, gives that comfortable feeling of perfect cleanliness, if you use Woodbury's Facial Soap. Scientifically adapted to promote and preserve delicacy of the complexion. Stimulates the pores, tones up relaxed muscles, puts the skin in pink of con- dition, smooth, firm, clear. — Selected. Don't break your back rubbing clothes when you can avoid it so easily by us- ing Easy Task Soap. A pure white article made of only the best material. It requires no rubbing or boiling. Your clothes will last longer too. — The Hewitt Bros. Soap Co., Dayton, Ohio. For infant or adult there is no soap as good as Ricksecker's soap for the skin and complexion. Being absolutely pure and free from all injurious sub- stances, there can be no harm from its use. Doctors throughout America use and indorse this famous soap. Price 25c a cake, or 65c per box of three cakes. — ^f 4* Vciughn Drug Co., Los Angeles. Sleep cannot be imitated except in appearance, neither can Ivory Soap. There are other white soaps that look like Ivory soap, this is a penalty which it pays for its great success. But do not be deceived, there is only one Ivory, the others are imitations that fall far short of its perfections.— iSe/6c, pastries, etc. They have facilities that are the best money can command. Their successes have built up the Reeves rej)utation for producing the finest bakery jiroducts obtainable. Call their service^ into i)lay on your account. Place a trial order for your* favorite cake or pie. See how much better they suc- ceed in making it than any one else has. AVe believe you'll not bother with bak- ing afieTwards.— Reeves, Washington. We told you about our new cook. She's a succevs from the start. Her cakes are in great demand, so you'd better order early Saturday— Layer, drop, bar, loaf, cookies, fried cakes.— 5. F. Arnold 4" Co., Binghamton, N. Y. Our Butternut Bread is extra fine. It is baked on the home made plan. Will keep longer and is more moist than any other bread. Butternut is the bread you should eat. When you eat Butter-nut you not only eat the most palatable bread but the most whole- some.— O«o. 6\ Connelly &; Co., Spring- field, III, "^ ^ » t if We use the finest materials such as the freshest eggs. Creamery butter. Leaf I'lrd, milk, cream, etc., so "freely that we BREAD AN 51 are called extravagant — but we find it pays. Our bakery sales are ever on the increase. We're making more cakes, more loaves of bread, more rolls and crullers every week. If you wish to see our bak- ery spread at its best then come in about noon. After that it thins out rapidly.^ W, N. Walker Co., Hartford, Conn. Most bakers turn out a loaf of bread in the quickest, easiest way possible. Bond's bread is given extra kneading, ex- tra mixing, and all the time necessary to make bread good. Our aim is to make good bread and to sell good bread. The bread with the name on the bottom— *' Bond "—proves our success.— Bond's, Los Angeles, Cal. A great many people think they can't get Good Bread at the bakery.* This is a mistake. Have you tried the Bread that we are turning out at our New Steam Bakery? It is better than the home-made kind. Ask for Hartman's Bread and be convinced. — Hartman Bros., Springfield, III. My little Mary comes to me — So softly climbs on mother's knee — I'll know her wish full soon; So with a low and dismal sigh She asks when will supper be nigh — This long, long afternoon. I don't keep her waiting. Out of the cupboard comes butter, sugar and Puri- tan Bread. Then that little girl has a luncheon, and the long, long afternoon is not only shortened but sweetened. Ask your grocer for Taggert's Puritan Bread.— Taggert's, Indianapolis, Ind. Cleanliness is the first law of health and the first rule in the making of Tekla Bread. After that come quality of materials and skill in baking, and the result is a loaf unequaled for satis- faction and nutrition— and always uni- form.— X at iotial Biscuit Co. One of our home-made pies will be suitable dessert, they are made from fresh fruits and by our own cook; try them and you will always buy them. Spokane Cash Market, Spokane, Wash. Here's a new one. Sandwich bread- always up to the times, you know; but this is a bread with a tiiin crust— just the thing for picnics or receptions— no waste and lots of satisfaction.— ^wnrwe Bakery, Williamsport, Pa. Good bread for breakfast is the best possible preparation for day's labor. No article of food supplies so many ele- ments of nutrition. The stafl' of life reaches perfection in our loaves, which from day to day run as even in their quality as the earth in its orbit— ^it/Za'ai* Bros. Bakery, York, Pa, D CAKE 52 GROCERY ADVERTISING GROCERY ADVERTISING 53 Better bread you can't buy in Los Angeles — better bread you never ate any- where — it is wholesome, clean, pure, and contains no ingredients but what will benefit your health, and unlike the ma- jority of scientifically prepared bread- stuffs. Sunshine bread tastes good and does good. — Pacific Pure Food Co., Los Angeles, Cat, Bread. We are proud to be baker to Pittsburg, great Pittsburg! Greater Pitts- burg. We bake mother's bread and moneyback it. You know it must be good bread when we moneyback it— Ward Mac key Co., Pittsburg, Pa, Pure ingredients secure palatable pies. " Zinsmaster's " pies are better than the ordinary bakery pie — they're richer, purer and more palatable — the ideal pie for the noontime lunch. — Des Moines Bakery Co., Des Moines, Iowa. A bang-up bakery. The Mohican Bak- ery is a bakery for people. It's a money- saving bakery. It is the best addition to Grocerydom that the good old city of Worcester has ever placed here. You received it with open arms and your enthusiasm has never flagged since the first hour the store was opened. — The Mohican Co., Worcester, Mass. The crisp-crusted loaf Ma-Ma bread is the best white loaf you can buy. It is always well baked. Every loaf is crisp and light. The Ma-Ma label is never on a loaf that is sour, heavy or soggy.— Schusfs Ma-Ma Bread Bakery, Saginaw, Mich. Your bread supply, be it large or small, will be always of the best quality if obtained of us. Our product is at once pure, wholesome and toothsome. Can't be beat. Made from superior grade of flour and purest ingredients. Our bread, rolls, buns, etc., are baked in absolute cleanliness and are delicious. — Earnest Renning, Wellsville, N. Y. WTiich do you buy, baker's bread or Jevne's home-made bread? If you've ever eaten any of Jevne's home-made bread it will put a stop to your buying baker's. Such beautiful, palatable, nou- rishing loaves it is impossible to buy any place but Jevne's. It's home-made bread, and if you haven't forgotten how good home-made bread is you'll know just how fine this bread is. Every loaf well browned, full of nourishment, full of goodness. — H. Jevne, Los Angeles, Cat. "Own Baking" Sunshine Cake. De- licate, dainty and delicious. Similar to angel cake in lightness and texture, and of a beautiful golden color. — Finley Acker ^ Co., Philadelphia, Pa. Our Baked Goods are as good as the best of good things can make them. They lack the flat taste of the profes- sional bakery product because we use home methods in their preparation. Best materials insure purity, of course. But there are other things that count in their making. Care, for in- stance, and cleanliness. That means a good deal when you are buying pastry. — Schoch ^ Schafer Co., Philadelphia, Pa. Model Bread from a Model Bakery. For thirteen years people have been eat- ing XoU's bread, and are still eating. It's the "Staff of Life" that vou can rely on. — Xoll's Bakery and Confection^ ery Co., Alton, III. It is pleasant to listen to the many encomiums on our bread and pastry of so many delectable sorts coming from our ovens. If you haven't heard them, just ask any of our regular customer* and vou'll soon settle on this as vour bak- ery. Cleanliness, purity, well applied skill, courtesy and prompt delivery mark our methods.— TAe O. K. Baking Co., Inc., Hartford, Conn, Freshly baked tea biscuits make a very pleasant addition to the evening meal. But how few folks know how, or will take the trouble to bake them? Wc have the know-how and save vou the trouble too by turning out just the most tasty, delicious tea biscuits in town, fresh every afternoon. — R. Wild, Park" erburg, W. Va. Smith's excellent bread is always desir- able — always healthful— always in order. It's the same delicious., well kneaded, rightly baked, wholesome staff of life that has won the commendation of almost every housekeeper in Mobile, and is asked for and bought on the lines of all the railroads entering Mobile in every ham- let, way station and town. There's some- thing winning about its goodness that is irresistible. Every day something sea- sonable, special and different in cakes, pies, rolls, etc.— Dauphin 4- Hallett, Mo- bile, Ala. Ever notice the cheeriness, the fresh- ness, the cleanliness, the up-to-date look of the bakery corner Dauphin and Hal- let streets? Well, that shop is an inci- dent which illustrates the principle of the Smith Bakery business. No mystery about the Smith methods. Ovens chosen to do their work thoroughly, mixers, kneaders, conveyors, all of the latest pat- tern; every process as modern as science can make it, clean and spotless. The white uniformed bakers are at home all the time, and pleased to see you. No wonder that Smith's bread has won its place by its goodness and cleanliness. — Hallet i^- Dauphin, Mobile, Ala. BREAD AND CAKE Bread winners who eat that made by Frost, the Baker, are sure of a just and fair return for their labor. It is a great muscle builder, is wholesome and nutritious, and as the main article of food it insures perfect digestion. — Frost's, Poughkeepsie, X. Y. Some people say they do not like bak- ers' bread. That's because they are fa- miliar with the ordinary bakers' bread, and not with ours. Our buns and rolls are simply delicious. — Hall ^ Co., Bing- hamton, X. Y. Made fresh every day — and there's art in the baking — which produces a light, flaky crust that melts deliciously in the mouth — then there is no soaking in of the filling — no sogginess, no indigestion — and the fruits used are fresh and luscious — peeled peaches, fresh cranberries, the best apples, and our own prepared mince meat. Every day Smith's bakery has a few special delicacies for the dessert ta- ble — fresh and appetizing — chocolate layer, jelly roll, supper rolls, Spanish buns, cocoanut gems, almond cake, lady fingers. Our varieties are all as care- fully made as is Smith's bread. For goodness' sake try them. — Smith's Bak- ery, Mobile, Alabama. Nice, fresh cakes made of the best materials. If you have not tried one of ours, you have missed a very toothsome article. — The Hodge Bakery, Bingham- ton, N. Y. To-day we will sell five hundred of the best pies you ever ate, made in our own bakery out of the best material obtain- able, largest size, well filled, crisp and tender; better than home-made. These are the x?Oc. kind, and will be sold to-day at 7 cents each. We shall have apple, mince and pumpkin. If you have never tried our pies, do so to-day. We have not as yet been able to make enough in one day to supply the demand. — R. H. Williams Grocery Co., Kansas City, Mo. Will have only good tales to tell of what you put into it if its contents are bread, cakes and pies from the O. K. Bakery. The flour and other materials we use, the way we mix them and bake, all insure a high-class product. If you're not familiar with it, a small sample order will make you acquainted.— TAe O. K, Baking Co., Inc., Hartford, Conn. Dark complected bread is much more nourishing than the whiter kind. Its unattractive appearance has kept it from free admittance to good society. But, once used, it is highly appreciated. We make a verj' handsome looking loaf of rye bread, and its rapid jump into pop- ular favor is due to its excellent quality. BREAD AN Use and note your muscular develop- ment. — Mrs. Dubois Freer, Highland. We have no new and large bake ovens; We make no pretensions of turning out immense quantities of pastry at low prices. What we do profess is to make our food clean, wholesome and home-like in the "good old fashioned way." — At- water Dining Rooms, Westfield, Mass. Is without question the best flavored bread on the market. It has that good- ness about it which is characteristic with bread made by our mother. It's as sweet as a nut and as pure as spring water. We know you will stop baking after trying a loaf. — Hill's, Trenton. Ladies and Gentlemen: — There's no use to argue the matter, Hershey Broth- ers are the most practical bakers in our town. For fine flavored bread, cakes, pies, rolls, etc., try Hershey Brothers, York, Pa. At all times w^e are prepared to sup- ply the growing demand for our well liked rolls, bread buns, cakes and pas- tries of more kinds than one. Middle- ton's bread is a household word in Mar- ion, and our general line of good things to eat which are baked holds high rank. — Middleton's, Marion, Ind. Every day bargains at our bake coun- ter. Only the best flour, only the best butter, only the best eggs, only pure Jer- sey milk. In fact, everything that en- ters into the make-up of our bake stuff is the best of its kind. Our every day prices might be called bargain prices at Hall 4' Co.'s Home Bakery, Bingham- ton, N. Y. Delicious cakes are produced here. Our bakers have an expert knowledge and achieve results which the most success- ful cook would fall far short of. Don't try to get up something nice for com- pany. Send an order to the Borden Bakery and you will save yourself and please your guests. Our pound cake and angel's cake are especially good. — Bor- den's Bakery, Fall River, Mass. Eat brain bread. — It is superior in quality and taste to any other and con- tains all the elements of Gluterean Wheat, which insures proper nourish- ment for every part of your body. Try it. My home baked goods are unex- celled by any baker in the county. — John A. Nimpfer, Crafton, Pa. The best food for this hot, broiling weather is good, wholesome bread. Sun- rise Bread stands above all others — none excepted — in regard to purity and whole- someness. Made by Sunrise Bakery, Ta- coma. Wash. D CAKE 54 GROCERY ADVERTISING 3Ia-Ma bread doesn't make the purse suffer. It is only 5c a loaf and every loaf is so good that you would pay more if you had to do so in order to get it. Ma-Ma bread is just like ma-ma makes. — Schust'a Ma-Ma Bakery, Sagi- naw, Mich. The bread eaten is worth more to the growing child than the meat — if it is good bread. And our Milk Bread is good bread. It supplies all the elements necessary to sustain life. Were it not that a change is desirable all other food might be dispensed with. Made from extra quality flour in modern ovens. Wholesome, palatable and nourishing. — Snow's Bakery, Fall River, Mass. Bakestuffs — So Good. — Our bakery de- partment is for the help of housekeepers — and it's a mighty big help. Think what a relief not to have to bake a single thing at home, and to know where you can get exactly what you want when- ever you want it. You couldn't have fresher cakes or pies or cookies if you baked them in your own home. They couldn't be purer, because we use the purest and freshest of everything. Let us help you with your baking. — H. Jevne, ' Los Angeles, Cat. Such tempting pastry comes from our bakery. One of the things we pride our- selves on is the way our bread and pas- try looks. It isn't enough for us that our products taste good; they must look so dainty that they will tempt the most languid appetite. — Geo. E. Hall ^ Co., Binghamton, y. Y. Xo reason why you should stand over a hot stove every day if you do not en- joy it. We have meats all roasted or boiled, salads all prepared; everything in cakes, pies and bread — so what's the use making yourself miserable in a hot kitchen when you might be out on the veranda enjoying the breeze? — Burns' Hill Market, Hartford, Conn. We shoulder the responsibility of what we say. When we serve you with bread, rolls, cake, pies, etc., you're assured of getting the best bakery products ob- tainable. Our goods are made in the most cleanly surroundings and strictly pure. Fresh daily, and always tooth- some and wholesome. — Schneider's, Ken- ton, Ohio. For luncheon. — Sandwiches made with the German Bakery's bread are remark- ably delicious. In fact, in every case where bread is a component it adds a delightful relish. This is because we started to make bread as good as it can be made. We set the highest stan- dard of excellence, and we maintain it BREAD AN right along.— 7*6 German Bakery, Ta- coma, Wa^h. Jevne's home-made bread. — Good, nour- ishing, palatable bread— tht- kind you want to eat— the kind you ought to eat. Do you know what good, genuine home- made bread is? Then you know how good Jevne's home-made bread is. Our baker knows how to make bread— that's evident from every loaf he turns out. Big, flaky, well-browned loaves. Just to look at them makes you want a slice. — H. Jevne, Los Angeles, Cal. Are you exclusive? Fruit graham is something no one else makes. It's wonderful how anxious peoi)Ie are to have something different. That is why everything we bake goes so fast. That is why everything we sell is strictly fresh.— Russell-Spaulding Co., Binghamton. The vexed housewife's problem in warm weather easily solved at our stores any day, and more so late Wednesday and Saturday afternoons and evenings. Our counters are attractive hints of good things to eat. Tr>' a dozen of fancy macaroons Wednesday. They arc very nice for te&.—Trott Baking Co., Waterbury, Conn. In it ? Well, I guess ! When it comes to baking good, wholesome bread we are in it every time. If you doubt this state- ment, try a loaf of mother's bread. It's the only proof you will T\eei\.—Schaefer's Steam Bakery, Denison, Tex. You'll like the way you can get our toothsome and wholesome bread, cakes, pies and pastry of all kinds fresh from the oven daily. We're more than partic- ular as to the purity and quality of all ingredients entering into our j^roducts. Likewise scrupulous as to cleanliness of pans and appliances. ^ Special cakes baked to order. Prompt~service.— //owi« Steam Bakery, Denison, Texas. We are baking for many; we'll bake for you. Doesn't it make you almost wilt to think of going into a hot kitchen? Don't do it! We'll provide your bread, rolls, cakes and pies— and they'll have all the " home-made " qualities. ' We use the materials that insure the best results; we use them unsparingly.— £:/m City Bakery, yew Haven, Conn. Mother's Bread Appeals to the bread baker at home. They, of all others, know a good Bread when they see it. There isn't much home made since our Bread came to town. Our Bread has all the good points of home made, with a few which are distinctly its own. It's so much easier to say KOLB to the gro- cer than it is to stand over a hot stove. —Kolb's, Trenton, N. J. D CAKE GROCERY ADVERTISING 55 Bread is the staff of life, therefore it is important that it should be pure bread, well made, properly baked. The bread that is made by this bakery is perfect bread, made of the best flour, seasoned just right, thoroughly kneaded and baked to perfection. Try it. — Home Steam Bakery, Denison, Texas. Loeser cake. Special bakings here in warm weather time to supply the house- keepers who have given up winter coal ranges for summer gas stoves. Xo cake, housekeepers say, that takes the place of the home-baked sort like Loeser cake — made of l)est materials and mixed and baked in the genuine " home-made " way. It is better now, too, than it has ever been. Layer cakes, five flavors. — F. Loe- ier 4r Co., Brooklyn, N. Y. Ice cream and cake. Strawberries and cake. Lemonade and cake. So much more enjoyable in warm weather than heavier refreshments, and fresh, tender, home-made will make the little bite seem a special treat. Loeser cake is the real *' home-made " sort — mixed with best ma- terials in generous proportion, accord- ing to old fashioned home recipes and baked in our Fourth Floor kitchen, where nothing is made but cake. — F. Loeser 4f Co., Brooklyn, y. Y. June brides! Don't forget the caterer when planning for your wedding. All kinds of fruit and pound cakes made, baked and prepared, any style you wish. Also the wedding cake, decorated liy an expert, for a reasonable price, made of the best materials, and we have the best line of ornaments in this city to select from, no one excepted. Rememlier we serve nothing but the best at reasonable prices at French's Bakery, Waterbury, Old-fashioned molasses cake. Real old New England " gingerbread " — rich with butter, dark with spice, moist and sweet with molasses, and crisp and crusty at the edges. Most of us remember the occasions when we happened in at the kitchen door " molasses cake afternoon " and tried to coax from the cook a big slice while hot from the oven. The recipe came from an old-fashioned house- wife. The mixing and baking are done in the Loeser kitchen by the home meth- ods that have made Loeser cakes the de- pendence of housekeepers in Brooklyn. Try a Loeser molasses cake for luncheon to-morrow. — F. Loeser ^ Co., Brooklyn. Beachnut bread. It's the snowiest, best baked and best tasting bread made in Fresno. It's made of the very best of materials, accurately measured by ma- chinery, mixed and beaten by machinery, made in the cleanest and most sanitary shop in the State. It sells at 5c a loaf. Its quality is twice as fine as any other bread sold in Fresno, and every loaf is full weight. Telephone us, our wagons will call every day. — Bedlick's, Fresno. There is one thing we're here for. To make the kind of bread, rolls, pies, cakes, doughnuts and crullers that peo- ple want. We don't make them to keep or to look at; we make them to attract people who have nice taste. And the quality that we have ever maintained in our bakery goods has attracted them, and is attracting them in greater num- bers than ever before. We haven't lost any customers. They stick to the store that gives them the quality. We raised the standard of quality when we began. We hold it high all the time. We are the standard bearers, and " Quality " is the word that is inscribed on our business banner. We lead because our goods are the best — and they always will be. We put the best materials and the skill into their production. — Elm City Bakery, yew Haven, Conn. Watson's Genoa Cake, mixed and baked in the most up-to-date progressive bak- ery in the West. The finest ingredients are used in its manufacture — new seeded sultana raisins, fresh currants, the best quality of pastry flour, strictly fresh eggs and fine cake spices. Decorated with Jordan almonds. — Watson's, Winnir- peg. Can, Royal bread. High quality. The best — not the lowest priced — bread is the cheapest. We could make our bread to sell a little cheaper at wholesale, but the customer would suffer and it's him we're after. Royal bread is made from the choicest Kansas flour, weighs a net pound; mixed by expert bakers, and baked by dry hickory fire, in a bread shop where cleanliness is supreme. We solicit mail business. — The Royal Bak- ery, Topeka, Kan. Bakery department. Let it work for you. Our bakery department offers you the best of bread, cake and pastry. You cannot find such delightful quality in the city. It is a great specialty with our store. You need not heat up your home, unless you want to. It isn't neces- sary. You can buy a loaf of our bread — the best it is possible to make — for 8 cents. You can buy our celebrated crul- lers — fried in pure Leaf Lard — for 10 cents a dozen. There's everything you want, and it is cooked to perfection. We're co-operating with the housekeep- ers and the lighthousekeepers as we never have before in these matters. — W, W. Walker Co., Hartford, Conn, BREAD AND CAKE 56 GROCERY ADVERTISING GROCERY ADVERTISING 57 I Smith's Butternut bread is held up by its high quality, purity, wholesomeness, crispness and nourishing properties. Hard winter wheat flour, the best Bo- hemian hops yeast, the minimum hand- ling, and absolute cleanliness everywhere. The great problem with Smith is supply- ing the increasing demand. Ever see a bakery absolutely free from flies and insects? Take a look through Smith's Bakery, Mobile, Ala. Bread. We take no chances with our bread. Each day's flour is carefully in- spected; the ovens, mixing machinery, rooms, etc., have to undergo a thorough examination. The results achieved clearly demonstrate these precautions.— 5oyd'# Winnipeg, Can. Royal bread. See that the label is on every loaf. It's as sweet as a nut and as pure as spring water. It gives the very impression of being kneaded and baked under the most careful conditions, and that its bakers are masters at their art. It*s worth more than any other bread, yet the price is no higher. All good grocers sell it— Royal Bakery, To- peka, Kan. Running the gauntlet. The woman who makes her own bread must run the gauntlet of a hot oven and a wearj' bak- ing board before she obtains it. How much easier to put down five cents and say. Butternut bread, please, and go home with the daintiest, most delicious loaf ever made in Springfield.— 5priii^- field Baking Co., Springfield, Ohio. Like mother used to make. Light bread and rolls, light cake and pastry. Care in the selection of materials, skill in the mixing and kneading, art in the baking— cleanliness, health fulness, purity the first requisite in every detail. These are the reasons for the popular regard for Smith's Bakery, Mobile, Ala. Watson's pastry. Let us bake your cakes and pies during the warm weather. We can supply you with any kind of pastry you desire, and on the shortest notice. We use the purest materials and employ the most skilled experts. A lunch at one of our restaurants will as- sure you that our pastrj- is excellent— Watson's, Winnipeg, Can. Wholesome bread can be made only in a clean, sanitary shop. Ever stop and think of the danger in eating bread made under unsanitary conditions in a shop where cleanliness is a stranger? Safest plan is to buy only bread that you know to be made in a clean, sani- tary baker>% under conditions that insure highest quality and perfect wholesome- ness. Such is Uncle Sam bread— made in BREAD A the cleanest, lightest, brightest, best- equipped bakery in the country— a bak- erj' that is always open for your inspec- tion. Ask your grocer for Uncle Sara bread and don't accept the questionable kind. You'll know the genuine by this label which is on everv loaf.—Schlesinger- Meyer Baking Co., Atlanta, Qa. Jevne's home-made bread. We say home-made because it is just like the good bread you would make in your own home. The same care you would use, we employ. Our shops are models of cleanliness and neatness, open for your inspection at any time. Using as we do only the Ijest ingredients, made up by expert workmen and baked in per- fect ovens, why should we not turn out an absolutely splendid loaf?—/. W. Rob- tnson Co., Los Angeles, Cat. Fit for a king. Lawrence makes good bread. Are you using Lawrence's bread? If not, why don't you? It costs you no more than any other. When ordermg, ask your grocer for Lawrence's bread and you are sure of getting a per- fectly sanitary made loaf of bread. Law- rence goods for sale by all grocers.— Lawrence 4- Son, Lansing, Mich. Wedding cakes. Sew Year cakes, birth- day cakes and plum puddings. All our own make, and intended for people who must have the best We spare nothing to attam perfection. Our chocolates and cream bon bons combine the greatest of purity and freshness, rarelv equaled and never excelled. Handsome boxes and baskets filled with the daintiest and richest of confections.— /«m** Crawford Confectioner, Hamilton, Can. Our Bread is made with the very best Flour, pure Lard and plenty of good Mdk. The bakers are experts in their Ime and the bakery is light, well venti- lated and scrupulously clean. Our But- ter Rolls are the daintiest and nicest production in the bakery line. Fresh everj' afternoon at S.—Xewton, Robert- ton i' Co., Hartford, Conn. Our wedding cakes are delightfully good because we use the l)est obtainable ingredients. No lard or baking powder find their way into them; onlv the rich- est creamery butter and fresh eggs.— Thos. Martindale ^' Co., Philadelphia, Pa. Dainty, feather-weight cf^^ biscuit, in a new shape— oblong pieces, alwut an inch long. Their exquisite flavor, appe- tizing appearance and supreme dainti- ness have already made them " blue-rib- bon *» favorites. As a delicious, whole- some and nutritious food for the boss of the house— the baby- thev are A Xo. 1. —McCafrey's, Philadelphia, Pa. ND CAKE One of the things we pride ourselves on is the way our BREAD and PAS- TRY looks. It isn't enough for us that our products taste good, they must look so dainty that they will tempt the most languid appetite. — Oeo. E. Hall ^ Co., Binghamton, N. Y. Wolfarth's home-made bread. — Made alike, always good — just like mother used to make. Don't be guilty of the folly of baking bread in summer. You can buy easier than you can bake. Get Wolfarth's Home-Made and save time and temper. — Wolfarth's, Saginaw, Mich, The best bread is Jevne*s. That's be- cause Jevne's bread is home-made. No- body else bakes such good bread. Great, big, tempting loaves, well browned, light, palatable. If you know what the very best home-made bread is, then you know how good Jevne's bread is. Housekeep- ers don't want to put up with baker's bread a minute longer than they have to. No necessity for it now. You can buy all the home-made bread you want at Jevne's. — H. Jevne, Los Angeles, Cal, As a rule you can rely on children's taste in bread — the form of food with which they are most familiar. Their judgment is intuitive — a question of taste altogether — not warped with theo- ries, not influenced by advertising, not hampered by reasons. They like it. Or they don't like it. That settles it. And, if they like it, depend on it that that bread is good bread. Kolb's family bread is liked better by children — is eaten every day by more children — than any other bread ever baked. The loaf is unusually attractive to the eye. Hearth- baked, it has a delightful crust, the rich- ness of which is enhanced by a sprinkle of corn flour. But it is the taste-quality that attracts children — the superior sweetness that is peculiar to our bread. —Kolb's, Philadelphia, Pa. What is pulled bread? Here's the story of its making: A delicious cream loaf is baked, then the crust is cut away. The spongy interior is drawn into strips and pulled, then toasted to a most ap- petizing crispness. It is toasted to a thoroughness that makes it acceptable to the weakest stomach. Since doctors now generally agree that machine-made crack- ers are too starchy, and constipating, pulled bread meets with their approval on account of its digestibility. It is of feathery lightness and has no soggy in- terior like toast. It is not essentially a bread for the sick room, though there's no more nourishing combination than pulled bread and royal claret. It is not a fad, but a sensible nutrient to accom- pany cool or hot beverages this time of year when overmuch ordinary bread is too heating. Since it weighs so light there's quite a lot to a pound. — Thos. Martindale ^ Co., Philadelphia, Pa. Some people lose their money by not investing it judiciously. Others by carelessness — ^but those who buy Mikado Bread never lose and always get value received — that's the reason they are so happy and contented. — Joseph Sailer ^ Co., Columbus, Ohio. Good bread for breakfast is the best possible preparation for the day's labors. No article of food supplies so many ele- ments of nutrition. The staff of life reaches perfection in our loaves, which, from day to day, run as even in their quality as the earth in its orbit — Sullivan Bros., York, Pa. Our Fancy Crackers are never here long enough to grow stale. And there are always many nice things in our dis- play. You know we have them fresh every week. Everything a week old goes back. This fact should be remem- bered, for we don't know of a concern that has this invariable rule. When you want something dainty for Tea, Whist or Luncheon, and do not wish to run the risk of buying something stale, come to us for Fancy Crackers. We always have the largest variety in Hart- ford.— Tfcc W. W. Walker Co., Hart- ford, Conn. Now that you are coming back from seashore and mountains to your city homes — and comfort — we want to feed you, we want to furnish you Bakery goods direct from our ovens to you. No middlemen's profits, no carting round the city from store to store, no stale goods. Our bakers use the very best material and make the goods right here in the building. — S. S. Adams, New Haven, Conn. BREAD AND CAKE 58 GROCERY ADVERTISING GROCERY ADVERTISING 5^ CANDY " What kind of candy shall I buy? " Well, if you get lots of it, I want the kind that goes fast; but if you only get a little, I want something that'll last," — yew York Journal, Candy that has been kept for a time becomes stale and soggy, and loses its flavor. The growing demand for Nun- nally's candy does not permit of its be- coming stale; and almost every day the dealers in this candy are supplied by express with a complete assortment.— Nunnally, Atlanta, Ga. The purity and perfection of our can- dies are known all over the country. Ask the lovers of pure candy what they think of Everhart's and they will say that it cannot be surpassed by any, and be- sides it ranks high with the pure food law, which is worrying the life out of the manufacturer who misrepresents his goods.— Everhart's, Fargo, N. D. The candy and cake departments have developed into great proportions under the careful management of Miss Moore, whose judgment on cake and candy merit cannot be excelled. The assortment is large in both lines and the goods are always fresh. Probably in no other de- partment in our store does the great dif- ference between our prices and those of other stores stand out so plainly as here. — Lehman, Trenton, N. J, At Gordon-Mitchell's you can get Low- ney's and McConkey's candies— all choice goods — deliciously fresh. If you are par- ticular, we can suit your taste. We keep the kind to satisfy those who know what good candies are— the tempting choco- lates and bonbons in our confectionery cases are even more delicious than they look. You will find our stores convenient places to drop in on your way home and buy a box of candy. Price per pack- age from 10c to ^o.OO.—Gordon-Mitchell Drug Co., Winnipeg, Can. As a delicious confection that is abso- lutely pure and clean, Xunnally's candy stands pre-eminent. No injurious adul- terations cheapen its excellent quality, but every ingredient is of the highest grade, and selected with the greatest care. Rich in the nutritive qualities of pure sugar, rich cream and fresh fruit flavors, it is a wholesome food as well as a pure, high-grade candy.— .Yuwna//v, Columbia, S. C. CAN Apollo Chocolates are the choicest con- fections to be found in town. For the person who appreciates the best they afford great satisfaction. For gifts to wife, sister or sweetheart they are the most delicious "sweets for the sweets" to be found. They come in artistic boxes, in pounds and half pounds, and are kept fresh at The Modern Pharmacy, Bing^ hamton, N. Y, Wherever enjoyment is at its height; wherever there is refinement and good taste, time and occasion call for Xun- nally's candy. Unmatched in purity and incomparable in flavor, it is a most tempt- ing and delectable confection that is equally appropriate for feast and fire- side. Delicious is a strong word, but it is poor praise when applied to so tooth- some a delicacy.— A^MnnaZ/yX Mobile. Our candy appeals to all who desire the best at reasonable prices. Our large sales insure the stock being kept fresh and the variety will be found always equal to the quality. Shrafft's and Qual- ity Chocolates. Ice cream always on hand to fill large or small orders.— ir. F. Currier, Plymouth, Mass. Butter Scotch Wafers, our special this week. Our Butter Scotch Wafers are made from the purest of sugar and fresh sweet butter. This delicious and nutri- tious confection combines all the l)est features of taffy. Fresh and tempting. Take a look at our windows and you will want some. Regular price 40c. Special 30c.— Watson's, Winnipeg, Can. Pineapple Glace— extra special. This is a very delightful bit of candy that we are making— Pineapple Fingers Glace. The pineapple is cut from the finest ex- amples of the fruit, and when it goes into the candy there is no fiber— just flavor— and the most delicate, lovely fla- vor of the fruit. It is the bit of candy- that gives the feast its finishing touch— the gushdanal, as the Armenians say, and for which we have no word. These goods sell regularly for 40c or 50c a pound. We quote 27c, 4 pounds for $1. —W. W. Walker Co., Hartford, Conn. DY Pure, delicious, fresh-made candy. Made from the best sugar and other best materials, in our own manufactur- ing plant To-day we are offering as a special, horehound drops of our own make, 19c pound. They are not a medi- cine, and yet they are beneficial for ir- ritated throats, colds, etc. We use the genuine horehound and boneset herb and cane sugar in making them. For to-day only 19c pound.— ir. W. Walker Co., Hartford, Conn. The most delicious, the purest and best chocolates, creams, sugared fruits, etc., specially prepared for the festive season, are here. If you desire to give them as gifts, we've some handsome boxes, baskets and novelties to put them in. And we'll deliver promptly to all parts of the city. If you're going to entertain, let us supply the dainty cakes, pastry, ice cream, etc. They will be of the very best. — Milton's, Winnipeg. A nice fresh lot of Saturday candy arrives every week and we have to in- crease our orders, too, because increas- ing sales are always the vogue with this popular confectionery. — C. H. ^ H. A. Laicton Co., New Bedford, Mass. Rubidoux chocolates. When you're tired of ordinary chocolates and con- fections try a box of Bishop's delicious Rubidoux chocolates — they're pure, de- lightfully flavored with fruit juices and perfectly wholesome. — Of ^ Vaughn Drug Co., Los Angeles, Cat. Huyler's candy always finds a welcome reception wherever presented. It is the acme of the candymaker's art, where only the purest and most delicious in- gredients are used. Quality beyond com- parison. All the popular and well known varieties, as well as many special ones, done up in dainty and handsome pack- ages, especially for gift giving. — Brit- ton Drug Store, Trenton, N. J. The candy factory is booming with ad- vance orders. We shall have as com- plete a line of beautiful candies for Christmas as can be found in New Eng- land. We shall be pleased to make es- timates on the candy supply for any en- tertainments given by Sunday schools or other organizations. We guarantee splen- did candies and perfect satisfaction. Our candy counters at both stores are loaded with specimens of the goods we make, and we aim to have every variety as nearly perfect as possible. — Newtont Robertson ^ Co., Hartford, Conn. Nicest way in the world to buy Eng- lish walnut meats. New whole meats, 35c. lb., 3 lbs. for $1.00. We have just received the nicest lot of English walnut meats we ever saw. We looked a long time to see if we couldn't find a broken half, and we gave it up. If you like perfection in the things you buy, get some of these meats while they are fresh cracked. They will go like fun. They always do. For there are a lot of ladies who tell us, just what we said at the top of this ad, that "it's the nicest w^ay in the world to buy walnut meats." We think so, too.— IF. W. Walker Co., Hart- ford, Conn. Christmas candies in every conceivable form for presents and general use. Get Putnam's and you will get those of the most delightful flavor. For decorating the Christmas tree we have the largest assortment of most beautiful designs, col- ors, etc. Our confections are all abso- lutely pure and healthful, and can be eaten by children with impunity. — Put' nam ^ Company, Lexington, Ky. Xmas presents of Huyler's candy. We will receive our holiday shipment of this delicious candy about Dec. 20th. It will consist of all the well known varieties and all the latest holiday assortments and novelties, done up in handsome pack- ages for gift giving. We would suggest that intending purchasers of this well- known candy place their orders with us as early as possible — we will promptly deliver orders whenever desired. Orders, to receive the most careful execution, should be placed as far in advance as possible. — Britton Drug Store, Trenton. Your Xmas candy should, above all, be pure. We spare no labor or expense to make our goods perfect in this re- spect. Delicious dainties made from the choicest of creams, nuts, fruits, etc. Beautiful baskets and boxes of perfect chocolates and a large line of holiday novelties. The candy shop for those who know. — Sandall's, Newark, N. J. Delicious candv in fancv Xmas boxes. This big candy store will be Santa Claus' headquarters again this year. We have made special preparations to serve the finest candies made — put up in beautiful boxes especially for gifts, at our regular low prices. You buy the best for less here. — Winthrop Candy Kitchen, New Haven, Conn. Acker new "dollar" box. This is an ideal gift package. It contains one and a half pounds of the choicest selections of exquisite chocolates and Iron bons, and is most tastefully packed and embellish- ed. You can select this gift for your most fastidious friend with the absolute assurance that the receiver of it will be delighted. — Finley Acker Co., Phila- delphia, Pa. CANDY 60 GROCERY ADVERTISING GROCERY ADVERTISING 61 Christmas candy favors. The candy store favors are direct from the work- rooms of Mr. and Mrs. Santa Claus. They're just the cutest things that those two good souls ever turned out. They range all the way from a snowball that looks for all the world like a real one to a basket that bears the stamp of a Parisian artist who goes in for dainty touches and daring conceits that none but the French would risk, and that have ap- pealed to Santa Claus as the very thing for an Xmas gift. As for prices, they are lower than can be found in any other of Santa's agencies in Brooklyn, rang- ing as they do from 5 cents a dozen for cornucopias — the sweetest little things — to $11.49 for the fluffy, flower-trimmed lingerie and silk basket from gay Paris, that is fitted with a place for the choic- est bonbons made in our laboratories. For the Christmas dinner or the holiday party; for the Sunday school gift night or the children's tree party; for the sweetheart of to-day or the one who has become the dearer wife; for the formal remembrance to the one who is little more than an acquaintance, or for the token of love to the friend, tried and true, there are endless suggestions and dainty gifts in the candy store, ranging in price, as has been said, from a few cents to $1:3.00, each individual in style and in exquisite taste. — Abraham ^ Straus, Brooklyn, N. Y, Christmas candies. The purest in the city and received fresh every day. Pea- nut brittle, fine mixtures, clear toys, 10c. lb. Thirty-nine cent chocolates 20c. Over 20 different kinds. As fine as any 39c. chocolates you ever tasted. Forty-nine cent chocolates 29c. Delightful confec- tions that cannot be surpassed. Christ- mas boxes of fine chocolates holding from one to five pounds, special prices. — The Bonton, Lebanon, Pa. Huyler's candy Christmas presents. Huyler's creations this season are all that the most expensive taste or fancy could desire, and yet there are scores of the most unique, artistic and attractive de- signs, at every reasonable price. They range from one dollar and less, up to boxes that are bargains at $10. We are showing a display of boxes in won- derful variety, also packages in the shape of giant fire-crackers, mammoth pen- cils, packs of fire-crackers, English wal- nuts, jars, and many other original crea- tions. They are such as will please everyone from the tots to "my lady.'* — Elkin-Watson Drug Co., Atlanta, Oa, Jevne's handmade chocolates. Do you know how supremely good Jevne's hand- made chocolates are? If not, then order CAN a generously large package to-day for to-morrow's enjoyment Every pound of our candy is made in our own scrupu- lously clean kitchen, by expert candy makers. And only the purest, finest ma- terials go into them. So purity and wholesomeness are guaranteed — our long list of candy patrons vouch for their de- liciousness. Combination chocolates. We want to call particular attention to these surpassingly tempting chocolates, a cream fruit filler with a heavy coating of de- licious chocolate. They're generously proportioned— ask for them. Why not try the bitter sweet chocolates? — if. Jevne Co., Lo8 Angeles, Cal. The thought of the good things that are to come is almost equal to realization. It is not so with Nunnally's candy. An- ticipate what you will as to sweetness, flavor, purity and daintiness, and you will not be disappointed. A first taste will convince you that it is a delicious con- fection of exceptional excellence; while the variety is greater, and of a quality superior to any other high-grade candy. — Nunnally, Montgomery, Ala, You will now find on sale at the candy department fresh stocks of these deli- cious confections. These are the original Swiss milk-chocolates and will be found superior in every way. They are most nutritious and are recommended for chil- dren's and invalids' use.— TA^ M. W. Tanner Co., Saginaw, Mich. By the strictest attention to the wants of our patrons we have established a rep- utation for fine confections. We are daily producing new candies and our cus- tomers have learned that there is no store in the city where they can really find the dainties that we have. The com- ing week has many novelties in sfore for you and we hardly need to urge any- one to come to our candy department. — Newton, Robertson ^ Co., Hartford. California crystalised fruits. Now is the time to pick out the box of crystalized fruit you send to your friends in the East. We have an unusually fine assort- ment this year — just the thing if you wish to send a California souvenir. Put up in beautiful boxes and baskets ar- tistically packed. We will attend to wrapping and mailing. You just leave us the address. — Wells Candy Co., Los Angeles, Cal. Saturday special, London brand choco- lates. This is the finest quality 40c candy. Assorted kinds and flavors — smooth, rich and delicious. Every pound neatly packed in a handsome embossed box. Just try a pound to-day and be convinced.— C/arJt« Bros., Scranton, Pa, DY Chocolates. Those of soft, sweet, pure, creamy interior and of the black, bitter rich coating exterior. Just to think of them — any time — makes your mouth water. — Everhart's, Fargo, N. D. Guth chocolates and bon bons, 40c, 60c and $1.00 pound. Better sweets could not be made. Saturday night's express brought us our first of Guth's dollar chocolates and bon bons. The 40c and 60c chocolates have won a host of friends in Saginaw during the past year, and we believe the $1.00 grade will be cordially welcomed, for we are certain that no such candies have ever been sold in Saginaw before. The Guth chocolates and bon bons have a reputation for unexcelled flavor, purity and deliciousness in six cities where Guth branches are estab- lished and in hundreds of other cities and towns where agencies are situated. In their manufacture every question of expense is disregarded in adhering to the high ideals which have been main- tained in the development of the rich- est, most healthful and choicest sweets made in America. The result is that Guth chocolates, bon bons and fancy can- dies have a deliciousness that tempts even the jaded and gives to the word " sweet" a new meaning.— 3f. W. Tanner Co., Sag- inaw, Mich. Give me Everhart's. Somehow it seems natural to ask for Everhart's delicious candy. It is made right here in Fargo every day and is always fresh. Ever- hart's will stand government inspection — or any other kind— it's pure. Eat all you want. — Everhart Candy Co., Fargo, Delightful deliciousness. These two words exactly describe the confectionery at our stores. We have a large assort- ment of McConkey's, Huyler's and Low- ney's confectionery, than which there are no more delicious confections made. They are always fresh, firm and luscious —so temptingly delightful that it is easy to understand why so many people come to our stores regularly for candy. — The Gordon-Mitchell Drug Co., Winnipeg, Seiter's chocolates have a flavor and richness which make them distinctive from all the others. Candy bought at Seiter's is a guarantee against every- thing adulterant or injurious. If you have never eaten any of our chocolates and bonbons, you have missed one of the good things in life. — Seiter's, Pueblo, Careful packing preserves candy. On opening a box of Nunnally's candy one will realize immediately that it was packed with unusual care. The top layer is found in a tray with every piece in a separate paper case. Beneath the tray the box is packed in layers. Each piece of candy has a definite position and is separated from every other piece by wax paper, partitions or paper cases. The result of the above care in packing enables Nunnally's candy to reach the consumer without a scratched or broken piece in the box, and in perfect condi- tion. — Nunnally, Atlanta, Oa. Candies. "Einstein's Golden Pheas- ant Chocolate Creams, the freshest, purest, most delicious, most moderately priced that you'll find anywhere. If you have never eaten our candies, there is a pleasant surprise ahead of you. All the old flavors from which to choose, together with these new ones: Pistachio, pineapple, queenie, fruit, spice, chocolate and Chartreuse. — Louis Einstein ^ Co., Fresno, Cal. Lyon's candies. Candies, like books, should be chosen with discretion. Both are capable of infinite harm. The se- lection of Lyon's candies is a perfect choice and a safeguard against candy evils.— Luca* Bros., Mansfield, Ohio. Candy by the yard. We are selling a fine chewing candy at 5c a yard. It is an interesting sight, even if you do not buy, to see the man as he cuts off yard by yard of the richly-made sweet. A demonstration of Milk Rice is being held at our store this week.—Woodruf Gro- cery Co., Waterbury, Conn. Pure candy. The sweetest girls are usually fond of sweet things themselves. The surest passport to their good opinion is a present of delicious candy. We have all kinds made almost daily, conse- quently ever fresh and pure and tooth- some. You can ever rely upon its high quality, and perfect purity. Once get the habit of buying our candies and chocolates and you will never be satis- fied with any other kind.— /o*» Svolos ^ Co., Schenectady, N. Y. Marechal Neil chocolates and bonbons, the daintiest, most delicious, sweetest and purest, most appetizing and satisfying and healthful candies you ever tasted in your life — fresh from the spot cash model candy kitchen. The spot cash la- bel on candy signifies the best in candy. Candy made of the purest material — candy made in a candy kitchen spotlessly clean, where daintiness and cleanliness are continually practiced. — The Spot Cash, Joliet, III. Fudge and caramek* make a delicious combination for the sweet tooth. These are fresh to-day and just as pure as they are fresh.— Sibley, Lindsay <^ Curr Co., Rochester, N, Y, CANDY 62 GROCERY ADVERTISING GROCERY ADVERTISING 66 Delicious confectionery. Our confec- tions are the acme of the candy-maker's art. Pure and delicious, they are al- ways fresh, for so popular a candy never remains long in the show-case.* Rich and creamy, in all flavors. Carefully packed in dainty boxes, it is always a welcome gift.— T^c W, /. Boyd Candy ««^X Sacramento, Cal. There's a cherry in it like some other cocktails, but Fenway cocktails, the most delicious confection known, intoxicates only with delight. And why should they? They combine the choicest Maraschino cherries, purest, most delicious cream, richest, finest chocolate obtainable and the most expert workmanship. Exquisite is the word. Take home a box, 25 cents. -^Mitchell's Drug Store, Springfield, III For a long time we refused to sell candy, on the ground that it was bad for people to eat so many sweets. Then we thought better— decided that if peo- ple must have candy they should have the purest that could be made. Candv made in clean, well-lighted places. Candy made of the best materials. Candy sold for only a reasonable profit over the cost of making. The Schipper & Block Confectionery Store is re^dy I— Schipper ^ Block, Pe- oria, III. To have candies that ought to be rich, pure; and the plainer candies pure and good is the most important part of the candyman's work. But he has succeeded so well that our 30c candy looks like average 38c and 39c candy, and our 40c is as good as any you ever saw for 60c. This is the unbiased opinion of everybody who has seen them together and compared them. — Partridge S^' Rich- ardson, Philadelphia, Pa. The bottom layer of a box of Huy- ler's candies brings forth as many de- licious morsels and surprises as the top layer. The goodness, freshness, and pur- ity is the same all through.— Huyler's, Brooklyn, iV. Y. If you live within trading distance of Hartford you can have pure candies fresh front! our Model Candy Kitchen. We sav model candv kitchen because the materials, the work, and the place where the work is done are ideal in every respect. We produce only the choicest goods in every line, and when you get such goods fresh from the fac- tory you have a genuine treat. — Xeicton, ^ Robertson ^ Co., Hartford, Conn. A brand-new combination of delights that we're sure you'll like. Selected Pe- can nuts, candied cherries — a layer of each hidden away in cubes of fresh cream candy that melts in your mouth. — WanamaJcer, J^ew York, N. Y, Pure candy is good for the children and good for you. We want you to come in to-day and get acquainted with our "Sensation Licks." It is the name we have chosen for the popular kind of candy that is sold on a stick. Repeated demands for this piece from people who wanted to be sure of its purity has led us to put " Sensation Licks " on the mar- ket. True to our motto, " Not how cheap, but how good." — Xewton, Robertson ^ Co., Hartford, Conn. A summer candy. Because they are light and delicious, without being too rich, the Newport creams are favorite confections in the warm days. They are a dry, flaky cream that melts away in your mouth, flavored with orange, lemon, cinnamon, strawberry, pistachio, vanilla and chocolate; remains fresh for an in- definite time.— Abraham ^' Straus, Brook- lyn, N. Y. Try these candies. Fresh to-day and as tempting to the pocket as they are to the palate. — Wanamaker, Xew York. Two new candies. New with us, al- though both of them are famous in the countries where they are made. Nou- gat provencal comes from Marseilles, and is the very finest of French nougat. We have it now to sell for the same price it costs in Paris. Small's maple choco- late creams are made in Canada and are much appreciated by those who want an absolutely pure maple candy. We have them now in airtight packages so that they will keep perfectly.— Frec/cricfc Loeser ^ Co., Brooklyn, X. Y. Here's a chance to send a box of fine, pure, toothsome and wholesome candy to your friend in the mountains or at the seashore, with the assurance that it will be appreciated, and at the same time pay much less than such excellent sweets would cost elsewhere. — Abraham ^ Straus, Brooklyn, X. Y. Wanamaker Assorted Chocolates at 20c a pound are famous. In the first place, these chocolates are well made, and in the most delicious assortment. In the second place, they are made of abso- lutely pure ingredients which we can recommend. — Wanamaker, Xew York. CANDY 64 GROCERY ADVERTISING GROCERY ADVERTISING 65 ! I Old fashioned stick candy.— This is the kind your mother ate and you ate when you were a boy, and they sell it at some of the old village stores now, the lemon, lime, horehound, clove, anise, sassafras, peppermint and wintergreen sticks that looked down upon you from glass bottles on the store shelf. There's just this difference, these are more deli- cately made and add to wholesomeness attractiveness, pretty enough for after dinner tidbits, 9c a j&r.— Abraham * Straus, Brooklyn, N. Y. The candy store has the most fasci- nating bank that ever tempted boy or girl to save pennies. You drop a penny in the slot of a real chocolate machine, and get a cake of chocolate of the regu- lar size, and yet save your penny at the same time. This is the first device ever known in which you get your cake and keep your penny, too. The chocolate ma- chine, with key and ten cakes of choco- late, 50c complete. You can buy new supplies of chocolate with the pennies that you take out of the bank when the chocolate is gone. Thus the choco- late supply is self-supporting.— IFa/ia- maker, ^ew York, X. Y. Best candy at Jevne's, and nothing re- markable about that— the best of every- thing to eat is at Jevne's. When we make anything to sell, we determine to make it a little better than anyone else does. That's the way it's been in our con- fectionery department— we've made it so good that people simply can't help buy- ing Jevne's candy. They are the fine French candies and the plain sugar can- dies, and every kind you buy is per- fectly pure and fresh and good.—//. Jevne, Los Angeles, Cat. Treat your friends to a delicious box of home-made candies. Make them ac- quainted with our place and our deli- cacies.— ^//?cr, York, Pa, Tell your friends how much you en- joy the candy we make. Our candies are worth buying because they are fresh, home-made and positively pure. Spread the news about their superiority. Our ice cream is also famous for its ex- cellence. Let's hear from you.— IfarH*, Columbus, O. We are going to beat the weather this season. We are going to make our de- lightful hard candies, that you love so much, and place them in sealed glass jars, so you can have them all summer long. You know they cannot be handled any other way. But this way they will prove a fine success. They will keep. You can take them to the seashore with you, and they will be just as nice as CAN they are in winter, even if you have foggy days. And all the favorite va- rieties will be included— buttercups, fruit cuts, chocolate chips, cinnamon chips, peach blossoms, opera twists, straws, sat- inettes, and all perfectly fresh and tempting.— fT. W, Walker Co., Hartford. If given judiciously, Huyler's candy removes all irritation caused from an untimely visit, clears the field of all dan- gerous rivals and opens the way to a " Personal " talk, from which the best re- sults can be hoped for. " Huyler's " can be either given or sent, the results are the same in both casesl—IJeiz Bros., Waco, Texas. A few of the many nice candy kitchen specials. You can spend a few minutes very interestingly in looking over the dainty confections which are constantly coming fresh from our busy candy kitchen.— lYcicfon, Robertson ^ Co., Hartford, Conn. The Easter bunny makes his bow. You might think Easter came to-morrow, to judge by the way our candy store is thronged with rabbits and chickens and eggs, and everything else that can by hook or crook be held to possess Easter significance. We've fairly outdone our- selves in this year's collection— and we have made it ready thus early to enable you to make up your minds about what you really like best and to buy it before everybody is hunting after Easter things. Come and see the brave showing— you'll be delighted and amused.— JAe Wana- maker Store, New York. Prices lower in the confectionery sec- tion. The price of confectionery has dropped considerably for Saturday's sell- ing, as the following prices plainly show. This is an opportune time to treat the little ones, and give them pure, good can- dies with only a very little strain on the purse strings.— //uff*on Bay Store, Vancouver, B. C, Good candies.— Here are some that are just a bit more delicious than any you ever ate— unless you've already tried these. And they're perfectly fresh. Take home a box of one of them to-day.— The Sanderson Pharmacy, Scranton, Pa. Jack Straws.— What in the world are they? Well, I'll tell you ! They are a piece of candy about five inches long, about the size of a lead pencil, composed of a thin covering of deliciously flavored crisp candy, filled with delicious sweet vanilla chocolate. A very dainty con- fection. They come in vanilla, rose, vio- let, lemon or pistache flavors.— Biernia'* Bufalo, xY. r. DY We have everything in the way of fine candy for Christmas. We make our own goods and they are pure and fresh. A specialty made of fine mixed candy for the holidays. Package goods in fancy boxes, including Lowney's, at the lowest prices. — Mellons ^ Co., Binghamton, Ever tried us on buying candies? If not, start to-day. You'll gain in quality without increasing tlie cost. Our policy when handling candies has always been to give our customers the best and pur- est goods that's possible for the money. We're satisfied with reasonable profits. Buy direct from the best makers in the country, which saves you all interme- diate profits. As to assortment, we have increased our assortment and can safely say that there isn't one nearly its equal. — Hills 4r Co., Hartford, Conn, We don't wish to be presumptuous, but you really don't know the delightful sensation of a kiss till you taste those Dixie Kisses. — Veeder ^ Yelverton, Sche- nectady, N. Y. We make but one thing and we make that well — candy. You won't find any- where a more tempting variety of novel- ties in the line of toothsome " goodies '* than we can show vou. You won't be quoted better prices — that 's certain. — The Ophilakos, Galveston, Tex. Candies! Candies! You should just see them ! They're the first thing to greet you as you enter the store, and they're so tempting it's hard to pass them by. Always fresh. The reason it's so fresh we receive it direct from the candy kitchens. The reason it's so good is be- cause of its pureness and made by the finest confectioners. All kinds; all prices. — The Butterfly, Muncie, Ind. 4 The lips you love are the lips that love sweet carnation chocolates. A fairy con- fection of creamy sweetness that melts within the tender caresses of the palate. Get a box. They're fine. — Salt Lake Candy Co., Salt Lake City, Utah. The sweetest candy on earth. — Our candy, made by ourselves of pure sugar and the best of everything in materials is the best that can be produced. — New- ton, Robertson ^ Co., Hartford, Conn, Are you a judge? If you are a judge of a good, pure, fine tasting candy call here; we have lovely confections to please the most fastidious palate. Made every day and always fresh. — The Fleur de Lis, Salem, Ore. Choice chocolates. The kind that car- ries joy to the "Summer Girl's" heart. Made of the purest materials and made with the intent of producing the best confection possible. Ricli — not sickisn — delicately flavored and satisfying. Choc- olates that haven't any equal for quality and toothsomeness anywliere at consider- ably higher prices than we ask. Take a box to the theater or on that outing trip. — Geo. E. Sawyer, Portland, Me. Special candy to-day. " Special,** be- cause it comes post haste from the kitchen to the counter. It's here to-day with the bloom on it. — Wanamaker's, Philadelphia, Pa. Good, pure candy is the most accept- table gift you can present to your lady friends. They will appreciate the kind we sell. — U. N. Spake, Galesbury, III., Feb. 1, 190:2. An order placed with us will convince you that we make the finest kind of frozen desserts. — Hauf Ice Cream Co., New Haven, Conn. A maiden — rich — but seeming cold, A young man — poor — but a crafty soul, A "course" of Huyler's — tactfully sent; He now collects her papa's rents. In matters social, friendship, recipro- city or remembrance, there is nothing that equals that thoughtful gift, Huyler's candy. — Herz Bros., Waco, Texas, Choice confections. — What is more blissful these days than a big hammock, a good book and a box of Jevne's good candies. If going away for over Sun- day, take a box of Jevne's candies with you to nibble on. There aren't any bet- ter confections made — we don't know where you can get any so good. We'll pack them in any size box you wish. A box of these candies daintily packed makes a very acceptable gift. — //. Jevne, Los Angeles, Cat. Saturday sweetmeats. A toothsome trio for to-morrow's enjoying. — The Wanamaker Store, New York. Bon Ton chocolate chips, the most de- licious of molasses chips, smothered in rich chocolate coats. See them in our window this week; buy a pound or two and enjoy their extra fine flavor. — Fox ^ Adams, Bangor, Me, Anticipation. The thought of the good things that are to come — is almost equal to realization. As regards our candies, anticipate what you will as to sweetness and flavor and you will not be disap- pointed. Franklin's confectionery pleases ten times out of ten, and it's our pleas- ure to please you, no matter how small your purchase. An oyster sandwich with a cup of our delicious chocolate or perfection cofi'ee makes a delightful lunch when down town shopping.— Franklin's, Salt Lake City, Utah. CANDY 66 GROCERY ADVERTISING They fit the lips like kisses — and taste so sweet. That's why Wardell's confec- tions are so popular. Pure confections, these; flavor delicious. — Wardell's Store, Ingrain, Pa., Feb. 1, 1902. Chocolates are at their best, you know, a few days after they are made. Then we say they are "dead ripe." To-day we shall have on sale a large quantity of chocolates of our own make, and they are at their best or " dead ripe," as the expert says. There will be delightful creams, flavored with vanilla, pepper- mint, coffee and maple. And of course there will be our splendid chocolate dips. 40 cents a pound is the price of these chocolates, but you compare them with those you pay 80 cents a pound for, and see if we are not doing wonderful things in the making of chocolates. We leave it to you.— TF. W. Walker Co., Hartford, Conn. ' New York is the greatest candy mart in the world. There is more candy made and eaten in this city than anywhere else on this planet. And the very best candy is made right here in New' York. We mean that our candy store shall liecome a factor in the distribution of high class sweets at moderate prices, in proof of which we offer for Saturday.— TFajKi- maker's, New York. Delicious chocolate chips. — A confec- tion that pleases all tastes. Three hun- dred pounds lyought especially for the Fair trade. Take a box home with you. It fills the requirements of the higher priced candies, is as pure and as good, but does not cost as much. — A. Harris ^' Co., Dallas, Texas. Almond and pecan croquettes. — A nov- elty in the candy store, and one of the daintiest candies that ever bid fair* to become the rage. Jordan Almonds and Texas pecans are encased in a rich shell of shredded dates and figs and combined with cream. — Abraham ^- Straus, Brook' lyn, N. Y. This week we offer Croft and Allen's fine cream mint candy at a special price, 10c a pound. This is the soft creamy kind and could not be l^etter if we charged double the price. Fine cream chocolates in assorted shapes and fla- vors, and a fresh lot to arrive this morn- ing as nice as you please. All you want from a quarter pound up at 13c a lb. — Geo. M. Dunlap, Philadelphia, Pa. Concerning confections. There is such a vast difference in candy — such a variety in quality and price that it is hard to tell when you are getting good candy until after you have paid for it. That's why we are so careful to have every CAN pound of our candy as good and fresh and delicious as candy can possibly be made. At our candy counter you will find many new and toothsome dainties. — Andrew R. Cunningham, Detroit, Choice chocolate chips. — A real new confection, made of crisp molasses taffy dipped in sweet, wholesome chocolate. Doesn't that sound good? They taste good, too. They are called " Rare Bits,** and will make a rare treat to take home. See how enticing they look in the win- dow. — Kingston, Denison, Texas. From a lover. — A lover's pure, whole- some candy, sent regularly to the adored one. All women love candy; it's symbolic of their nature — sweetness itself. But don't risk your happiness by getting it at any place but here. There may he other candy just as good as ours; ])ut then you can't be sure of it, and here you mAy.— West field Candy Market, Westfield, Mass. A well-invested quarter. Twenty-five cents buys a pound to-day of either of these most delicious candies: Silver strings. Miniature pillows, filled with cocoanut and covered with shiny, sticky sugar candy. Chocolate-covered cara- mels. Old favorites, but fresh and tempt- ing. — The Wanamaker Store, New York. Another week of special candy selling! This time we offer fresh-made, rich, creamy chocolates — assorted flavors — at the bargain price of :20 cents a pound. The only regret you'll have about these chocolates is that you didn't buy two pounds instead of one! But why not buy two pounds to begin with?— Foa- cjf Adams, Bangor, Me, Ever take home a box of candy on a hot day, and find a conglomerate mass inside, when you opened it? That's ex- actly what won't happen to these hot- weather candies. They are insulated- armor-clad — against heat and dampness. And they're delicious, too, to nibble on a summer day. — Wanamaker's, New York. Take a box with you. A box of Jevne's candies. If you're going away to spend Sunday, no matter where you go, you can't buy any such candy as Jevne sells. So provide yourself with a big box of Jevne's before you start. Nothing would tickle the children so much as to have you take them some of this candy Sat- urday night. The reason there is such a difference between Jevne's candy and other candy is because there's a differ- ence in the making. Our confectioner knows how to make the best candy — and that's the secret of it all.— /f. Jevne, Los Angeles, Cal. DY GROCERY ADVERTISING 67 Comfortable confectionery.— Just as much difference between the seasonable and unseasonable candy, as there is be- tween winter overcoats and duck trous- ers. Here are candies of the summer sort — nmety degree weather won't make them soft, and sticky — for most of them come in waxed paper, tin boxes or glass bottles. And all are delicious to eat — Wanamakefs, New York. Are you a judge of chocolate coatings? If so, we invite you to make a compari- son between ours and our competitors'. Not only is ours superior in flavor and smoothness, but it is the highest price coatings used in the Northwest. A com- parison is all we ask to convince you. — The Palm, Spokane, Wash, The candy department is one of the growing departments of our store. And the reason it grows so fast is because the candies are so good, so fresh, so pure. We only know how to make can- dies one way at our store — the best. We never get careless and let impurities or stale ingredients slip in. Just the very best candies that are made — that's the business of this candy store. That we succeed in doing it this M-ay every piece of candy will testify. — H, Jevne, Los Angeles, Cal. A box of Acker's 39c bonbons and chocolates. Put it in your trunk. We would suggest two boxes. Your friends will be delighted to receive one of them. Pack them on the top. They will be wanted early and often. When the sup- ply runs out you can renew it by a pos- tal order. We deliver free in many places — you may l)e near one of them. You will be sure of getting your candies al- ways fresh and pure at Acker's. We pride ourselves upon that. As to quality and excellence of assortment, we chal- enge comparison with the finest 80c ■jonfections ever made. — Finley, Acker ^ Co., Philadelphia. Toasted Marshmallows. — That sounds like a piquant dainty, and it is, sure enough. Pure vanilla marshmalloM's are rolled in toasted shredded cocoanut, and you'll never guess how delicious they are until you bite into ihem.—Wanamaker*s, New York. Wiley's pure and delicious candies are not the cheapest that are to be found. If cheapness is the only consideration, there are l)etter places to buy; but if you want good candy, pure candy, such as you need not fear eating yourself, giving your friends or your children, we are sure of our ability to please you. Qual- ity considered, our prices are reasonable, which is the true test of cheapness. Made CAN fresh every day, temptingly packed in beautiful boxes from half to five pounds. ^Wiley's, Atlanta, Ga. Nuts to crack for competitors in can- dy-makmg. Our dainty, pretty candies are envied by them all, but the results can not be attained by cheap materials, colors, flavors, etc., or so-called candy makers. We use only the pure, high grade materials and candy makers worthy of the name.— r^c Palm, Spokane, Wash. Silver Moon Candy. As fine and fresh an assortment as you find in the city. Our extensive varieties of chocolate bon- bons, etc., are of the highest grade, and cannot be surpassed in quality, and at the reasonable price. — Oliver Finne Co., Little Rock, Ark. Candies at 20 cents a pound. Buying Wanamaker's candies below their regular prices is something like getting govern- ment bonds below par — in the admirable quality of the investment. A splendid chance, or rather two of them, for such investors to-day. — Wanamaker's, New York. Candy everybody likes. — That's the rep- utation our candy has — everybody likes it. Why? Because it's so fresh, so fine, so delicious. We have the best candy maker we could find, and we give him only the finest and choicest materials to use in his candy making. Result is, every time you want candy, " You're safe at Jevne's." — H. Jevne, Los Angeles. Clean and up-to-date are adjectives aptly applied to Peoria Candy Kitchen and Bakery. We stretch a point to avoid even an approach to anything con- taminating, and patrons of this bakery may rest assured of the perfect clean- liness of every ounce of bread, cake and pie we bake. — Peoria Candy Kitchen, Pe- oria, HI. The glass that cheers and refreshes you on a warm day is our delicious ice cream soda. No question but what pure fruit flavors make a healthier drink than those made from acids and extracts — remem- ber that when you want soda water. We manufacture all our flavors from the fresh fruits. — Palm, Spokane, Wash. The finest candy. — It's as natural for Jevne to sell the best candy as it is for him to sell the best of all kinds of gro- ceries. And what fine candy it is ! Every piece a mouthful of deliciousness. Plain candies and fine French candies — every piece absolutely pure and perfectly fresh. Candy making is a great science. Our confectioner understands it. Buy any amount you want — but buy Jevne's, Los Angeles, Cal. DY 68 GROCERY ADVERTISING GROCERY ADVERTISING 69 Of course you'll want candy. Fancy spending a double holiday with no candy in the house— particularly if you're a jolly young crowd! We've got a fine, fresh supply of delicious candies, ready for your demands to-day and to-morrow. Whether you want the simple sorts, or the best bonbons, chocolates and candied fruits, we'll supply you satisfactorily and promptly.— n'a/iawaAer'^, Xew York, Cocoanut Jumbles, :JOc a pound. Fresh, toothsome summer candy. A crisp sugar jacket enfolds a delicious cocoanut cen- ter. You'll like them, of course; 20c a ^pound.—Wanamaker's, yew York. It will make your mouth water to lift the cover from a box of Belle Mead Sweets and see how daintily they are assorted and packed. We guarantee every ounce to be absolutely pure. Make your next order for candy Belle Mead Sweets. —Culver-Deisler Co., Saginaw, Mich. 'Doctors will tell you that a little candy now and then is good for you, like a little recreation, but it must be pure, absolutely pure candy. Wish you could see our candy factory — how in- vitingly clean it is — how every utensil shines — the very air itself suggests purity. Every ingredient is as carefully con- sidered as a physician's prescription. And yet, with all this care to make it the purest, most delicious and best — it is less, very much less in price than the same grade can be purchased anywhere else. — Abraham <§* Straits, Brooklyn. The purest and finest candies obtain- able anywhere will be found at the main candy store in the basement. Some of them are imported, but most of them are made in our factory. — Wanamaker, Phil- adelphia, Pa, Every woman is a judge of candy — and the Reeves Chocolates and Bonbons are favorites everywhere they're known. All made here on the premises — coming fresh from our candy rooms all the time. —Reeves, Washington, D. C. A Bunch of Candies. — Run your eye over this list of pure, fresh, delicious candies, and see whether it doesn't set that sweet tooth to jumping. — Wana" maker's, yew York. A box of these candies, tastefully ar- ranged — and we make a specialty of that — and tied with red, white and blue rib- bon will make as acceptable a gift as you can take with you.^^ 6ra^am ^ Straus, Brooklyn, N. Y, No finer candy than this is to be had anywhere in the world and nowhere but at Loeser's can you buy such candy for 60c. a pound. There are no less than CAN thirty different kinds of Chocolates— the chocolate in each instance being the purest Swiss milk blend. There are all the favorite Bonbons and some new dain- ties. Try a pound and see if it is not as fine candy as you ever tasted. — Fred Loeser ^' Co., Brooklyn, y, Y. Everybody's Favorite Confection- Scotch Kisses.— A soft marshmallow, highly flavored with vanilla and then dipped into a coating of good, old-fash- ioned butter, so crisply cooked that it's like eating a candied nut— sold in other stores at 60c.; here at 29c. Ib.^Abraham ^ Straus, Brooklyn, y, Y, Moir's. The particular hostess natural- ly selects Moir's chocolates for a stylish social affair. When arranged in a bonbon dish, with each chocolate in its neat, fancy paper cup, they look the very essence of daintiness and refined good taste. My! how delicious they are, too! Such delicately flavored centers, containing creamy confections, nuts, fruits and jellies, concealed under the finest, smoothest coating of the very rich- est chocolate. The number of different varieties in each box will delightfully sur- prise you.— Moir's, Ltd., Halifax, y. S. Leggett's Saturday candy is pure, wholesome, and genuine, absolutely free from artificial and inferior ingredients. Apollo chocolates. Fresh every week and superior in quality to any other candy, no matter who makes it or what its price. Always glad to prove it with free samples. These chocolates are hand- somely packed in half-pound, pound and two-pound boxes.— r*e Clifford Phar- macy, South yorwalk. Conn. Leggett's Saturday candy, 29 cents a pound. For flavor assortment and purity it is unequaled. Just such a box of as- sorted chocolates as you pay 30 cents a pound for any other day and think you were getting it cheap. Stop in for a box. Apollo chocolates — the best candy made. Free samples to convince any doubter. Handsomely packed.— r^e Clif- ford Pharmacy, South yorwalk. Conn, Confections. When filling the lunch basket for the picnic, don't forget Boyd*s confections. They add greatly to the en- joyment of the occasion. Sold by all leading confectioners.— JAe W. J, Boyd Candy Co., Winnipeg, Can. We keep good confectioner^' and keep it in good condition. Our candies are protected against all possibility of con- tamination, and are kept fresh by fre- quent supplies. We are exclusive agents for.— The old Comer Drug Store, Waco, Texas, DY OYSTERS The autobiography of an oyster. — I am born without jaws or teeth; but I've got fine muscles, liver and a heart. In each year of my life I produce 1,200,000 eggs; each of my children is l-120th of an inch in length; so, 2,000,000 little ones can be crowded into a space of one cubic inch. I am readv for the table in from one to five years after birth. You will never find me in cold parts of the world. I dislike cold. In Ceylon I sometimes grow to a foot in length. One of me there makes a stew, when I am half a foot broad. I am not of much ac- count in England, unless I am imported there from America. It makes me very sad to think of fetching up in the Strand — I, who was discussed by Tiberius and Julius. I have been the cause of much bloodshed. Men fight fierce battles for me all along the American coast, the Italian, and the coasts of Kent and Essex. If you eat me raw you are not at all likely to regret it, for I am in a raw state very nutritious and easily digested. As a fry I am inclined to be uninterest- ing and heavy. So few know how to fry me. I am about the only animate thing that can be eaten with impunity in a raw state. Parasites cannot exist in me as they can in chops and steaks and fruits. I am a pretty good friend to man. And to woman. Look at the pearls I've given her. Thackeray has compared me in a raw state to a new baby. Yet I never kept him awake nights. I'm not half bad in a stew; but as a roast in the shell all the poetry in me comes out. Then I sizzle with emotion, in butter, red i>epper and a little sauce. The clam is like the driver of a han- som cab then — not in it with me. The clam! That commonplace fellow! I avoid him as much as possible. I am not a snob, nor yet a cad, but I really must not be expected to fraternize with the clam, nor can I discuss him. The line must be drawn. He's not in the Four Hundred. Well, I am.— Blue Pointe.— irm. F. Libbey, yew York, In the first rank the oyster finds its place. It's appreciated alike by the untutored savage and the cultured bon vivant, for the simple reason that it's delicious, nourishing, strengthening — and we furnish it in its best estate- fresh, tender, juicy; to be eaten raw. fried, stewed, broiled, roasted, or any way you prefer it. Remember that our demand is such that we have no left over stock, and every day's supply is just from the shell, where it was alive. — American Fish Co., Sacramento, Cal. Mill pond oysters. The aristocrats of oysterdom need no introduction to oyster lovers. They're medium in size — plump — and have a flavor that places them in a class by themselves. — Hildebrecht's, Trenton, y. J. The oyster season opens with Septem- ber. The oysters we use are of fine flavor and good size. We serve them in many ways. A busy bee Baltimore broil on toast is a favorite. — The Busy Bee, Columbus, Ohio. Deep sea oysters shipped to us daily in sealed packages. No other dealer in this city has an oyster trade as large as ours and we attribute this growth in our oyster business to the quality of the oysters we sell. Always during the oyster season you will find here the va- rieties common to this part of the world and if we supply you, you will have no complaint to make on the quality. — Hectgerty's, Binghamton, iV. Y. Not everybody knows the difference between the oysters fresh from the oys- ter beds and those which have laid around a cold storage house several days, or weeks, before being shipped. If you are an oyster connoisseur and want only the freshest and most luscious bivalves send your order here — then you can make your own comparisons. — Price Fish Co., Rochester, y. Y. We lead in sea food and our leader is Oysters. You could not get better oys- ters in Baltimore than w^e serve right here in the heart of Chicago. Our oys- ter shipments come direct from the coast daily by express and the bivalves are packed in special packages iced for the trip. Two days after our oysters are removed from the bottom of the sea you can enjoy them in your home— that's just the right length of time, we are told, to make the oyster perfectly edible. — Morton's, Chic(»go, III. Oysters! Oysters! Season's open to- day. We're all ready with fresh-from- the-coast oysters of the finest quality. Never saw oysters better at the opening of the season than this year. You'll say so too if you send your order here.— Fulton Markett Pittsburg. OYSTERS 70 GROCERY ADVERTISING GROCERY ADVERTISING 71 FISH FEED f ; I ' Mackerel.— Everybody wants new mackerel— not old, rusty fish. Since we recommenced business at the old stand in February last we have bought and sold 37 barrels of mackerel, 7,400 lbs. We venture to say that we sell more mackerel than any one store in the State of New Jersey. People come to us for mackerel 10, 15 and 20 miles, and we have one cus- tomer who lives in Philadelphia, to whom we ship mackerel— says he cannot get any good ones there. We pride ourselves on our mackerel, taking great pains in buying and pack- ing. Any size package you wish— from a 10-lb. kit to a barrel. We bought in the market on Monday some of the finest, fattest No. 1 shore mackerel that we have seen in many a day. Fat, white and thick— fit for a king. Price is Uc. a lb. They are ele- gant eating. We have some more (5 bbls.) of those shore Xo. ;2s just received, and while the price of fish is advancing, for this quality our price still is I2c. a lb., and they are fine mackerel. $1.3o for a 10-lb. kit Neither our mackerel nor our prices need any apologies. Our fish are right. Our weight is right. Our price is right — Loseif S[ Alpaugh, Somerville, Pa. A good present to your friends is a Penobscot River salmon. We have just received at our market an extra fine line of Penobscot River salmon. When we say Penobscot River we mean it; we do not palm oflF a St. John's fish on you, because we do not have them. These salmon are a good size to send away as a present to some of your friends. We box and pack them so that they can be sent any distance and arrive in ex- cellent condition, and the price we will quote you will be as low as the lowest. We guarantee these salmon to arrive in perfect condition or money refunded. Give us your order early because this lot will not last long.— -Lynch' 8 Market, Bangor, Me. Our fish are shipped here direct from the nets and consequently are fresh. Good fishermen know what that means. Give us an order and you'll know. We clean them free and deliver them when- ever you want them.— The Joliet Fish Market, Joliet, III, We have arranged with one of the foremost packing houses at Baltimore for daily shipments of prime, fresh oys- ters during the season of 1903-04. This fact, coupled with our knowledge of and facilities for handling the delicious bi- valve, should suggest to you that we can serve you as well, if not better, than any other dealer in the city.—Oreen Front Market, Altoona, Pa. Fresh Fish!— And we can look you all straight in the face when we say it. The fact is, to-day's display is excep- tionally fresh and attractive. Haddock, 5c. lb. Who can say living is high in the face of that price for good fish? Order all you want to. No limit. White Fish, 7c. lb., 4 lbs. for 25c. White Fish, when good, is very, very good, and these White Fish are good.— W. W. Walkers Co., Hartford, Conn, Creamed codfish is enjoyable any time, and especially commended for the even- ing meal, as it does not burden the di- gestion. If you don't entertain a good opinion of mackerel, come in and get one of our 25-cent size. It's so meaty that the bones are a small part of it, and if soaked over night it's just salty enough to make it an ideal breakfast article.— J. E. Burns Co., Knoxville, Tenn. The Japanese are showing their endur- ance on long marches and hard fighting with Russia, and it may be because they are great fish eaters. If you want to be healthy and able to endure hardships substitute fish for meat All the desira- ble kinds are in season now. Weak, blue> butter, porgies, sea bass, halibut, binito, mackerel, flounders, etc., soft crabs, clams and oysters.— IF. H, Crisp, Tren^ ton, N. J. Our Large Stock of Lenten Dainties enables you to have a different Lenten dish for every meal. Here you will find the choicest of everything edible, from river, lake and sea, put up in most tempting styles.— (?. O, Cornwell ^ Son,. Washington, D. C. Golden baddies. If you never picked the bones of a smoked Finnan haddie you've missed a fish experience of the pleasantest kind. Ours come from Bos- ton every second day, newly caught, new- ly cured and newly smoked.— J^e Mo» hican Co., New Haven, Conn. Hungry horses are poor and unsatis- factory workers. It pays to feed well and use good feed. Buy it from Simon & King and note the satisfactory smile on your horse's countenance. — Simon ^ King, Crowley, La. Resolutions by the Barnyard Conven- tion. The horse and donkey said "that the corn, oats and hay from Agle's was the best ever," the cow said "their chop-feed, bran and middlings are rich and de- licious," and the hog and sheep said " 'tis all true, for we have tried it," and the rooster chipped in here and remarked "that they keep everything a live chicken wants down there. Why, they have wheat, rye, coarse meal, cracked corn, grits, beef-meal, bone-meal and the finest poultry foods." It was Resolved, That the master be instructed to purchase his feed from Oeo. Agle 4r Sons, Bloomington, III. One poultry man says his hens have laid 50% more eggs during the past year than they did one year ago when he was not feeding our prepared Al- falfa cuttings regularly. We know from his experience and from tests we have made ourselves that no more per- fect hen ration can be made. If you are interested in increased egg out put you had better give this feed a trial. Low prices to tempt your orders. — Lathrop's, Rochester, N. Y. You won't have colicky horses if you mix a litthe of our prepared horse food in with the daily rations. Contains conditioner in just the right proportion to do your horse good. Prepared by an expert veterinary who has made a long study of the effect of foods on horses. Come in and get a liberal free sample. —Baker's Feed Store, Bufalo, N. Y. Particular Wheat Buyers! Here's your chance! I have some chicken wheat — got 250 sacks from Oregon — ex- tra good — large, plump, clean, gold col- ored kernel. A pound goes nearly as far as 24 ounces of the common run. It is a big bargain — not in the price, but in the quality. — Cutler, Eureka, Cal. Mixing good feed for all domestic animals is a trick we have learned. Come to this store when your supply is low. — Hay Market Feed Store, Lowell, Mass. Feed for poultry, horses and cows you will always find in this store. No other feed merchant in Binghamton has had as long experience as we have in feed mixing — we keep chickens and feed horses and cows ourselves — we know what they require to keep in good con- dition. — Matthews, Binghamton, N. Y. Laying food for hens. Nothing bet- ter than our "Hen Mix." Sell it in 5, 10, and 25 lb. lots, and guarantee the quality. Hundreds of letters from poultrymen testify to its worth. — Star Feed ^ Grain Co., El Paso, Texas. Your horses can't complain when you are giving them feed which does not satisfy, but when you give them Page's feed they will express their satisfaction by doing better work, keeping in better condition and looking better. We look to quality in preparing our feeds and long time users testify as to our success. Page's Feed Store, Rochester, N. Y. Ever buy ready mixed feed for lay- ing hens? No matter whether your ex- periment proved a success or not, we know that you will be satisfied if you try our hen food. Just the right in- gredients for egg making. We'll guar- antee an increased egg output if you will follow our directions and give your hens proper care and attention. Bargain lots of feed should not in- terest you unless the reputation of the dealer is good and you recognize real quality in the feed. Several cars of feed now on our siding. We want to unload them and are ready to show you a bargain — price and quality both right. —Fulton ^ Co., Elmira, N. Y. Don't forget that when you want the best and cheapest horse feed, one that will put your horse in good condition and keep him there, that we sell it — that we sell more of this one kind of feed than all others put together and that it has never failed to give satisfaction wherever it has been given a fair trial. — Wtn. M. Powel, Chester, Pa. Buy feed for your cattle with care. Anything is not good enough if you ex- pect your horses to keep in good work- ing condition, your cows to keep healthy and give good milk. No si f tings or dirt mixed in with the feed you get here. — Orange Store, Newburgh, N. Y. FISH FEED 72 GROCERY ADVERTISING GROCERY ADVERTISING 73 I I ! ) BEVERAGES Oh, the pungent, deep aroma Of the leaves so lightly bruised. And the tinkle of the broken ice. With joy our soul's infused; And the brown and oily liquor. So old — so old and dear — All prove the reason's on asain — Mint- julep Time Is here. — Midas* Magazine. A budget of grocery, wine, and liquor specials to note.— Careful selection, per- fect quality, freshness and every other essential the particular housewife de- mands are always found in the merchan- dise we sell here in our grocer}* store — that's why it's so popular. — Blooming- dale's, Sew York. Wines and liquors come in for low price emphasis.— This list, planned espe- cially for to-morrow's sale, offers the rarest chance of the season for replen- ishing buffets.— Bloomingdale's, New York. Imported and domestic— the best pro- ductions of the finest distillations in the world. Merit wins. It's a store that has grown— growing— and will continue to grow. When wanting goods that are to be used for the sick or feeble, get them here. Goods are as represented by the label.— D«rAi/j'*, Spokane, Wash. During the good old summer time — If you desire a pure and delicious cock- tail, you will find our Manhattan and Martini cocktails just the thing. Mixed and ready to serve.— 3/. Salzman 4- Co., Bingharnton, y. Y. A word about brandies. — For whatever use you want good brandy, this compre- hensive stock of ours can supply just the grade desired.— £:. 21. Hanrahan, Bingharnton, X. Y. McCaffrey's preserving brandy will be needed from now on, if you intend put- ting up any brandied fruits. This we are offering you is as pure and as strong as it is possible to make it, conse- quently there will be no loss of sleep, worrying whether your fruits are going to keep or not— McCafrey*s, Philadel- phia, Pa. I am often asked: " Is this genuine St. Croix Rum? "-or "Is this genuine Ja- maica Rum?" or "genuine M-hiskev?" Now how could a place like mine exist for 35 years if it did not sell genuine liquors? It is the verj- purity of our wines and liquors that gives the sick who are obliged to take stimulants, faith m our goods.— Leon Qreenberg, Hart- ford, Conn. Wine and spirit safety for the con- sumer lies in just one of two things; expert knowledge of the goods them- selves (which few possess) or faith in the firm selling them— which all should have. Our wines and spirits are de- pendable—with selling values based upon the keen knowledge which sixty-three con- tinuous years of experience in handling have brought us.— Edw. E. Hall ^- Son, NeiD Haven, Conn. For the holidays.— We can provide at exceptionally low prices all the many kinds of liquid refreshments that are needed for the annual reunion and din- ner. From the appetizing cocktails down through the wines of all grades and vin- tages to the luscious cordials which so gracefully aid digestion and bring satis- faction and contentment to the diners.— John F. Cunningham, Woonsocket, R. I. For the table or the sick room our wines and liquors are unsurpassed, be- cause they are pure and wholesome. We buy only the best and consequently sell only the best. Such stock as we bottle ourselves is the finest quality, and has been fully matured in the wood under the most favorable conditions. A trial order for wet goods will convince you that this is the place to huy.—Flegen- heimer Bros., New York, Christmas cheer awaits you in good measure, if your purchases of brandy for egg nogg, whiskey, claret and cordials, for before, during and after the Christ- mas dinner are made from us. Always careful in selecting our wines and liquors, we are particularly zealous in choosing them for holiday occasions. Order early, please. — L. A. McKinnon, Crowley, La. No better line of choice wines, whis- kies and brandies in town than we carry. Let us deliver you an order at your house. We quote the very lowest prices and will respond promptly to a tele- phone or mail order.— O'lVet/ 4f Delehant, Fall River, Mass. It is absolutely necessary to have a lit- tle wine or whiskey in the house in case of sickness — but you must be sure to have the pure article. Buy from the L. A. Wine Co., and you will not have to worry about the quality. Whatever is good, we have it— and our prices are practically the same that inferior goods are sold for elsewhere. — Los AngeUs Wine Co., Los Angeles, Cal. We are accomplished mixers when it comes to fixing up an appetizing hot drink, a morning bracer or a night cap. That's right in our line, and we don't let anyone beat us. If you have never tried us all we've got to say is that you've missed a lot of pleasure in life, but then it's never too late to mend. We can al- ways be found at the old reliable, the Acadia Saloon, Crowley, La. McKinnon's place for straight or mixed drinks. Our wines, brandies, whiskeys, rums and cordials present the best op- This is a screw 10 draw the corks Out of the casks at last. Where cobwebbed, gray and old they stand In the cellars of the past. portunity for the consumer to procure pure and honest liquors. Better not drink at all than drink impure or doc- tored drinks; so the surest way to get the best is to purchase of L. A. McKin- non, Crowley, La. Some fellows say, " I've crossed the drink," While others "drink in" knowledge high; But what drink really means, you'll never know. Until you drink Green Valley Rye. — Casey Bros., Scranton, Pa. **I'U be at the fountain." " Get your wet goods" here during 190 — . You couldn't make a better resolution — you couldn't do anything that would net you more satisfaction than to determine to make this your headquarters for wines and liquors from now on. It'll be to your interest in every way to deal here. You'll get the best there is in wines and liquors. You'll pay less for them. We buy the finest distillates in " bulk " — and we retail them at " bulk " prices. Note the following specials — real economy prices. — J. H. Friedenwald ^ Co., Bal- timore, Md., Jan. 3, 1902. You seem to be quite happy, what's up? Ha! Ha! Come here, old boy, and I'll whisper a little something into your ear. I've discovered a big money saving fact. Yes, sir, I've discovered that the best wines and liquors in Frederick can be had at The Buffalo, at prices that fairly stagger one's belief. — Chas. Y. Hauer, Frederick, Md. Vintages rare and precious as gold, Seals of the Veuve Clicquot, Hock and Moselle and Burgundy Rose, Oh, the list is long, we know. Legacies all that the good monks left, And here is the silver key To open the doors of their prison house. And to set their spirits free. BEVERAGES So this is the Christmas gift I send In a spirit of toleration, With only one warning to you, my friend To use it in moderation. BEVERAGES 74 GROCERY ADVERTISING SOFT DRINKS We use every precaution in bottling Wheaton's famous bottled soda water, to see that the bottles are thoroughly cleansed. The same precaution prevails in every department and no impurities are allowed in the preparation of the soda water. It is a delightful drink for warm weather and the cost is just the same as you pay for inferior soda water. —Wheatons, New Bedford, Mass. Our fountain is doing its best to cool the thirsty, perspiring multitude. Its efforts are quite successful, we're glad to say. From out of the multitude of satisfactory beverages, we might single "The Gibson Girl" as just a little the best. — Reynolds Drug Co., Denison, Tex. Such soda water as we are now serv- ing! Must be splendid 'cause everybody says so. You like good soda, don't you? Then you can't help liking ours — no one can, it's so delicious and fresh and is so frigidly cold.— Towne, Secombe ^ Alii" son, San Bernardino, Cat. For all occasions Vineland Grape Juice Is in every way satisfactory. Served in a punch bowl, with chipped ice, it is de- lightful at social entertainments. In fact it is more than a beverage; it cre- ates an appetite, acts as a tonic and is beneficial in all cases of sickness. Vine- land Grape Juice is absolutely pure. Has strength, color, flavor. For sale by drug- gists and grocers. To realize just how good this grape juice is, send ten cents for a trial bottle — not an ordinary small sample but the regular ten cent bottle. — Vineland Grape Juice Co., Vineland. Home made root beer. If you want a healthful and refreshing drink for the summer, let us supply you with quart bottles and patent stoppers attached, at $1.00 per dozen, delivered within the city limits. You can get a bottle of root beer extract from your grocer and make the cheapest and best drink obtainable. — Binghamton Glass Co., Binghamton. El Verde grape juice! This is a grape juice that is pure, that has not one drop of adulteration in it. It is made in Pomona by Louise Gary Smith and is just what its name implies — wholly grape juice. The grapes are grown in the El Verde vineyard, and are pressed daily in season. The benefit derived in drinking a pure grape juice, both in health and sickness, is not realized by every one. SOFT But a pure grape juice like the El Verde supplies a great deal of nutriment for the body. Single pints 25c.— H. Jevne Co., Los Angeles, Cal. R U particular? Then why do you drink soft stuff from old bottles with rusty wire and rotten rubber stoppers? Ask for "Climax" brand soda water. It's for particular people.— Fred L. Nor- ton, Binghamton, N. Y, The Coleman soda fountain caters to the taste of people who know quality in soda fountain beverages. Particular at- tention is paid to customers both at the fountain and in the reception room, fitted up for those who desire a short rest while enjoying the delicious concoc- tions of our expert dispensers.— Co/«- man, Memphis, Tenn, It may be interesting to people who are careful about what they drink, to know that the Pureoxia beverages are absolutely pure and safe. The water used is a pure spring water, thoroughly and effectively filtered, and equal care is taken in every department of the manu- facture. You can bank on the quality of Pureoxia drinks.— IVeirfo/i, Robert- son Sj; Co., Hartford, Conn. "Welch's grape juice is a safe drink for children and invalids. Besides being pal- atable, it contains many health-giving properties unknown in any other bever- ages. Your physician will' tell you Con- cord grapes are richer in vegetai)le foods than any other fruit— Welch Grape Juice Co., Westfield, N. Y. Fickle taste finds itself anticipated at Cirkler's soda fountain. We have a va- riety of sundaes, sodas and mineral waters that number into a hundred. We appeal to your taste through your eyes by having ever}'thing tastily displayed and served. Our service is prompt and polite and the whole fountain is sanitary to the highest degree.— C*a«. H. Cirkler, Minneapolis, Minn. A new drink.— "Cantaleup Sundae.'* It is made of ice cream, cantaleup and just a dash of something else to give it snap and flavor. The newest and most satis- fying drink of the season. Served at our fountain, but then you expect to find "the new" here first. Come to-day and be cooled, refreshed and rested by a "Cantaleup Sundae:"— Reed Hurlbut, Des Moines, la, DRINKS GROCERY ADVERTISING 75 aA Dutch treat is one where one always receives the equivalent of what is given. In drinking our fine bottled goods, our cream soda, strawberry, ginger ale, or Dr. Pepper, you more than get the equiv- alent of what you pay in satisfaction, besides getting a treat that is fit for the ^ods.— Excelsior Bottling Works, San Diego, Cal. Doesn't it make you tired to have the soda clerk offer you the old-fashioned drinks when you ask for a Mary Mac- lane highball? This new and up-to-date summer drink is cooling, refreshing, in- vigorating and devilish good. A little different from anything you ever tasted. To be had only at our fountain. — Newbro Drug Co., Butte, Mont. What is Grape Fizz? Why, just the nicest blended fruit drink you ever tasted. Made of the true fruit, pure as can be — a real thirst quencher. Equally as good as a phosphate or with ice cream. — Lucas Bros., Mansfield, Ohio. Grape juice for strength. There's nothing like the pure juice of luscious, ripe grapes to give one strength. It makes pure, rich blood, increases one's weight and is one of the most agreeable system tonics that can be taken. Espe- cially valuable in cases of debility follow- ing illness. It also makes a delicious beverage. — Gordon-Mitchell Drug Co., Winnipeg, Can. Wanamaker Grape Juice is the juice of the grape — pure and undefiled, with- out chemicals or other deleterious pre- servatives. It is made from the most carefully se- lected Lake Erie Concord grapes, thor- oughly sterilized, and fresh, sweet, and delicious. It possesses strengthening and tonic qualities, is harmless and easily digested; and makes therefore an admirable drink for invalids. Its rare flavor also makes it a most palatable Summer beverage, to be taken either in full strength, or diluted with plain or carbonated water, and served with cracked ice and, perhaps, a dash of lemon. — Wanamaker, New York. It is called by many "the restful drink." It is made from fresh, full cream milk, and contains the right food elements in proper proportion. Try a cup before going to bed at night — especially if the day has been a strenuous one — see how comfortably you rest and how fresh you awaken the next morning. It is a nutritive diet for men, women and chil- dren. — F, Loeser ^ Co., Brooklyn, N. Y. For a delightful summer drink you should visit the elegant soda fountains SOFT in Biker's stores. Once you get a taste of the delicious drinks we serve you'll know where you can always depend on fully satisfying that insatiable summer thirst with something really good. We have a number of "treats" in store for you — delectable drinks such as are not served at ordinary functions. Drop in first chance you get. — Biker's, Brooklyn. El Verde Grape Juice — We're selling the new vintage now, and it excels in every way any heretofore put on the market. The "El Verde" grape juice in the past has been far superior to all others, and our patrons will be more than ever pleased with the new vintage. It is nothing but pure grape juice with all the natural sweetness and flavor of the grape. Unsweetened, undiluted and no preservatives of any kind used. — H, Jevne, Los Angeles, Cal. Lime juice. Do you know that there's nothing quite so nice for a summer beverage as a drop of lime juice. Of course, pure lime juice is the only kind to buy. To be absolutely sure that you are getting pure lime juice you must buy that bottled by the Hudson's Bay Company. Two or three teaspoonfuls in a glass of cold water makes a drink fit for a king. A bottle will make about fifty glasses; very special indeed. — Hud" son's Bay Stores, Vancouver, B. C. Keep cool. We will do our part to- ward keping you cool. At our fountain you will find iced beverages that are not only delicious but pure, wholesome and healthful. Our cream is the cream of creams. We have electric fans to assist the cooling process. — Reynolds Drug Co., Denison, Texas. Ice cold deliciousness. WTiat a satis- faction an "ice cold" fountain drink is. How delicious it is. How it appeals to the appetite. How refreshing. Ice is not saved at our fountains. We know our drinks will not be right unless "ice" and plenty of it is used. It's the "ice'* as well as the mixing and the materials and the cleanliness that makes our foun- tain drinks so delicious. — Kingston, Deni- son, Texas. New and old beverages. Tastes differ, but they never differ so much that they cannot be suited at our fountain. We serve all the old-time fountain favorites as well as all the new ones that are worth while. If you want plain sodas, mineral waters, phosphates, cream com- binations, root beer, ginger ale, egg drinks, ice cream soda or new and delici- ous specialties, we have them — all at their best— Reynolds Drug Co., Deni- son, Texas. DRINKS 76 GROCERY ADVERTISING GROCERY ADVERTISING 77 Call in at one of our fountains on a hot day or evening. We will serve you the coolest and best drinks you ever tasted. They quench the thirst because they are made right. Expert operators at all our fountains. All the latest American drinks.— H^a/*on'*, Winnipeg, Drink at the big white onyx fountain. Every fancy drink made by expert mix- ers from genuinely pure materials. Clear, sparkling waters, suggesting cool, rock-bound springs— phosphates, sun- daes, egg drinks, lemonades. Stop as you go hy.—Boswell ^ Soyes Drug Co Loa Angeles, Cal. A lover's retreat in our soda fountain. For those who love a cool and refresh- ing soda flavored with the real taste of the garden, just sweet enough, our foun- tain suits. There must be something about our fountain that brings people back for more. You will come back too, when you taste our flavors. — Oicl Drug Store, San Bernardino, Cal Fancy sundaes. Good every day in the week and Sunday too. Pure* ice cream with different' combinations of flavors, fruits, syrups, nuts, ices, etc., so ingeniously put together as to make "the most delicious and cooling dish of frozen cream—Toicne, Secombe 4- Alli- son, San Bernardino, Cal. Commodore Peary has the honor of "The nearest the pole." The "coolest 5pot" most Springfield people can dis- cover this summer will be found in the bottom of one of our dishes of ice cream or a glass of delicious red raspberry sherbet. Fifteen minutes for 10 cents, away from the hot sun, making a pleas- ant discovery every time a spoon touches ihe lips.— J/a/f/aii^T ^- Sons, Springfield. White Rock Water— We can't sav too much about White Rock water. It is without question the finest water pro- curable for drinking purposes. Its flavor is delicious and it has certain healthful qualities not to be found in other waters. It is full of life, vim and sparkle, but has not the bite, burn and sting of other charged waters, v Every- body knows the need of pure water— or ought to. There couldn't be a water purer than White Rock. We are sole agents.— £f. Jerome, Los Angeles, Cal. Now! About the dinner? The dinner has three essentials— turkey, cranberrv sauce, and water. The water ought to be purest and best, so call— The Ingram Lithia Water Co., Birmingham, Ala. Some natural drinks. Mineral Water is Nature's drink, and a drink fit for the gods it is, for it does its duty well and quenches your thirst. Verv healthy, too. You ought to drink a glass of min- eral water every day. We carry the various brands.— Toirn*, Secombe &- Allison, Druggists, San Bernardino. A man said yesterday. "I have par- taken of Root Beer at several different fountains, but it does seem to me some- how that what I get at the People's Pharmacy Fountain is the most refresh- ing and best tasting of all." Not only is this the case with root l>eer— it's the same with everything we ser%'e. Give us a fair trial and you will be convinced that the man who complimented our root beer yesterday was correct. Ice cream delivered to any j)art of the citv in any quantity without extra charge.— The Peo- ple's Pharmacy, Denison, Texas. Pure refreshing Ginger Ale. No, all ginger ale is not pure, as many of the so-called ginger ales do not contain even the smallest amount of ginger. Our ginger ale is the "real thing." It is made of genuine ginger root, sugar and pure spring Mater. You'll notice the difference when you try it. It's a healthful drink and is niost refreshing and stimulating— just the drink for you when fagged out with the heat. On draught at our fountains, 5c a glass, or in bottles lOc— Central Drug Co., San Bernardino, Cal. SOFT DRINKS WINES " This,** said the host, as the butler appeared with two pony glasses of the amber liquor, " is some especially •fine brandy. I want to see how you like it" "Ah!** exclaimed the guest from Texas, as he tossed it off, " that*s good liquah, sah, I wouldn*t mind having a drink of that,** — Philadelphia Press, Wine and Spirit Section.— We know that, quality considered, our wines and spirits are lower in price than any to be found in the city. We make a point of selling nothing but what is absolutely pure, making this a safe store to shop in. We do away with the unpleasant task of your carrying bottles with you by delivering free all purchases to any part of the city. — Hudson's Bay Stores, Van- couver, B. C. Advertising Wines. — There is a certain pleasure in advertising when you know you are telling the truth. So it is with me when I advertise and tell you that the wines you get in my place are ab- solutely pure. I know that when you buy a gallon or bottle of this wine and begin to take it, you will notice the bene- fits derived from it. It will build you up more than any tonic. The best spring medicine. — Leon Oreenberfs, Hartford, Conn. Sweet Isabella Wine. Beautiful color and absolutely pure. Retains almost per- fectly the rich fruity flavor of the sweet Isabella grape from which it is made. Because of its purity and age it is very beneficial used as a stimulant. — Oed- ney*s. East Orange, N. J. Pure wines, for the table, the invalid and the connoisseur. Twenty varieties of the choicest productions of the best known vineyards of California. — Jos, Fleming ^ Son, Pittsburg, Pa. Sherry Wine. If you are in the habit of using an imported sherry at a high price, try our California sherry. It is not like the cheap sherries. It is the highest grade made in California. It has been properly made and aged, and it is guaranteed to us and by us to you to be strictly pure. It makes an excellent stimulant for a weak stomach and is sure to cure indigestion. Try it and you will never want any imported sherry. — Leon Oreenberg, Hartford, Conn. The very life of the grape — most healthful of fruits — all the sunshine and Wl zest it has gathered as it ripened in the vineyard, is contained in Cook's Imperial Champagne — the most delicious and healthful of wines. — Cook's Champagne Co., New York, N. Y, Don't you agree with us that wine has its place in the daily menu quite as much as bread and butter? We think so, and would like to bring you over to our opin- ion. Our special sales, held every sec- ond Saturday, are doing much to popu- larize the moderate use of wine as a table beverage. Our sale prices are bona fide reductions from list rates and enable the judicious customer to obtain high- grade wines at a cost low enough to make their constant use an economical consideration.^-Ca?jyornia Winery, SaC" ramento, Cal. This is claret time — claret lemonade, punch, sherbet and the host of other good things in which claret is used. Claret is not a mere luxury, but is gently stimulating, perfectly wholesome and pos- sesses great properties of building up the bone and muscle of the human frame, providing it be good and pure. That's the kind sold here — we have the domes- tic and foreign brands. — The New Store, Binghamton, N. Y. Your physician will tell you of the superior medicinal qualities of an abso- lutely pure fermented grape wine. Great W^estern champagne is the choice of dis- criminating consumers the country over, — Pleasant Valley Wine Co., Rheims, Wines for the home. — Of course you want the best, and most people know when the best wines are wanted. Noth- ing fills the bill like Peerless Brand.— So. Cal. Wine Co., Los Angeles, Cal. The wisdom of selecting a beverage with care as to its purity and quality must be apparent to everyone. Great Western Champagne is the choicest, purest, product of the grape, without a superior, under any label, foreign or domestic. — Pleasant Valley Wine Co., Rheims, N. Y, NES 78 GROCERY ADVERTISING WHISKEY The truth about whiskey. Rre whis- key is made of rye grain moistened and heated until the starch in the grain is de- veloped. Rye or barley malt is then added to the mash and a chemical change takes place, turning the starch into sugar. This last mixture is fermented by the use of yeast and the product, now technically known as the "beer," is sent through a still and then again through a second copper still, from which we get whiskey— a high-proof colorless liquid. This liquid at the distillery is put into oak barrels charred on the inside to open the pores of the wood, thus permitting the tannin in the oak to come more quickly in contact with the whisker, and in the course of time becomes the' beau- tiful amber colored fluid known as Rye whiskey. This process seems simple. The secret is in the way it is done and in the quality of the material used. In our distillery only the best rye grain and the best and highest priced" barley malt is used. Only the best oak that can be bought is used for the barrels. All this has and does cost money, but it has made the reputation of Gibson's pure Rye whiskey; it has made the Gibson's dis- tillery the largest producer of High grade Rye whiskey in the world.— Moore ^ Sinnotf, Philadelphia, Pa. Good liquors are what we handle. We never care to recommend poor, cheap stuff. Fine liquors that please the most particular are here in any quantity de- sired. Holiday supplies are easily ob- tained at very reasonable prices. Those who are not well posted can have the value of our experience by asking.— D. S. Jray Druff Co., Colorado Springs, Col, A neighborly feeling prompts one to be sociable at times and extend hos- pitality to their friends when they call, so keep your sideboard stocked with good table wines, pure and velvety whis- key from our choice stock of liquors. Our prices are always right, and our goods are always fresh.— Ingersoll & Esler, San Bernardino, Cal. We are able to offer the largest stock of all the best known and reliable brands of select whiskies, also an enormous and varied stock of whiskies put up under our own label and bottled under our di- rect supervision in our wine rooms. These from rigid tests prove second to WHI none and for aroma and flavor are rarelv equaled. They are the best to be had at any price. From all over this state and many others besides come mail or- ders for our brands. These are flUed promptly and shipped by return ex- press. All of our goods carrj' with them the guarantee of absolute satisfaction or money refunded. As a store for family liquors we lead— our prices always by comparison showing a drop below others by fully thirty per cent., this because we are satisfied with small profits.— /aro6'# Pharmacy, Atlanta, Ga. "A little whiskey now and then is relished by the best of men," and above all let it be Oronoco Rye. Oronoco Rye is not a M-hiskey that is to build up* a sale for to-day and be forgotten or sup- planted to-morrow. It's a whiskey whose merit of quality makes it permanent friends, whose list grows longer all the time. The man who drinks Oronoco to- day will drink it years hence. He'll never find another rye so tastv, so rich, so all-satisfying.— E^jrarc? J. Quinn, Washington, D. C. Don't forget that among the multi- plicity of candidates offered for your suffrage there is one indorsed by all 'par- ties. Republicans, Democrats, 'Socialists and even the Prohibitionists, when the doctor orders it, and that is the G. F H Private Stock Rye Whiskey. Polls open from 6 a. m. till 9 p. m. Saturday till 11 p. m. You can send your vote bv mail, or telephone 406.— (?co. s. Hewet't Co., Worcester, Mass. All of the injurious effects attributed to whiskey come from mixed, manipu- lated stuff that's but a poor imitation of the real article. Pure whiskey, properly made, Mell aged and untampered with is not only harmless, but decidedlv bene- ficial. It is difficult to obtain the right article because there's less profit to the dealer. Every drop of whiskey sold here is guaranteed to be absolutely pure. I stake my reputation on every transac- tion.—/. H. Oppenheim, Atlanta, Oa. On the buffet, in the sick-chamber, in the mountains or at shore, a pure stimu- lant like Green Valley rye whiskey stands ready like a sentinel! over your health and happiness. Faultless in quality— honest in measure.— Ca*cw Bros., Scranton, Pa. SKEY GROCERY ADVERTISING 79 ^ In the buying of whiskey you'll search far and long to find another liquor store selling whiskies with the same relative quality and price — and after you have sought you'll not find it. It don't exist, and there are obvious reasons why. But it's the whiskies themselves that interest you. Take each price — 50c., 75c., $1 and on up — price for price you can't dupli- cate the quality we give you in any liquor store in the countrj', any more than you can our price in the drug line. — Jacob's Pharmacy, Atlanta, Ga. Cold Weather Suggests Whiskies. — Cold weather suggests the replenishing of the whiskey bottle in the medicine cab- inet. Absolute purity ought to be a factor included always in your whiskey buying but positively when it's for the family use. We lay great stress upon purity. — Jacob's Pharmacy, Atlanta, Ga. Oronoco Rye, a time-honored stimu- lant of absolute purity. The perfection of aroma and taste is found in Oronoco Rye. Its age, purity and flavor are of the highest standard. Its quality made and maintains it as the favorite tonic for home use! Remember when the doc- tor savs " A little whiskev." He means pure whiskey — Oronoco Rye. Therefore, it is essential that you always have a supply of Oronoco Rye on hand. Its richness and deliciousness makes it pre- ferred for mixed drinks. — Edward J. Quinn, Washington, D. C. Good liquor rightly used is food and medicine. — We furnish the liquor — as pure to you in the pint as we get it in the barrel — straight from the grain grown by sun and rain, with no poison to craze you, no drug to stupefy, and with no unholy mixture to put your natural ap- petite to sleep. — J. W. McKeon ^' Co., Worcester, Mass. Ask any man who is a judge of good liquor, and he will tell you that our reputation for the finest goods at rea- sonable prices is not excelled by anyone in the citv, and if vou want to see how true it i-i give us a call. — Empire State Wine Store, Schenectady, X. Y. Our old Golden Wedding rye is the most popular and at the same time satis- factorv rve whiskev that we sell. It is a perfectly pure straight old whiskey, that will at once commend itself to all for family or medicinal purposes. It is just what you ought to expect a high grade rye should be. If it's a question of price the figure may not suit you. If It's a question of quality at the price you will be well suited. — Johnson 4' Brother, New Haven, Conn. WH This whiskey is noted for its high quality, perfect purity, and mellow age. It is made exclusively by the Sweet Mash process from carefully selected grain, in the immediate vicinitv of the distillerv, and received by us direct from Govern- ment Bonded Warehouse, and guaranteed to be absolutely free from all matter prejudicial to health, and is especially recommended for medicinal use as a pure and healthful stimulant. — Leon Greenberg's, Hartford, Conn. H. J. W. Old Bourbon has a broader range of medicinal uses than anything else you can keep in the house. There's scarcely an ill in which a really good whiskev is not beneficial. H. J. W. is ft- pure, thoroughly aged and exceptionally fine flavored. — H. J. Woollacott, Los Angeles, Cal. Going away for a little rest? — Avoid the dangers that lurk in a change of water, by taking with you a positive safeguard. Green Valley Rye WTiiskey. ^asey Bros., Scranton, Pa. The lesson of this past year has been that no one should purchase any whis- key other than pure whiskey. Purity can only be assured by guarantees back of which stand responsible and reputable houses. — The Cook ^ Bernheimer Co., New York, N. Y. When the grand man Marquette gave up his life exploring the mighty Missis- sippi and the country through which it flows, little did he realize that a mighty fine whiskey would bear his name and serve the many millions who were to come and inhabit the territory he opened. Marquette whiskey has not betrayed the man after whom it was named — it is a pure, high-grade whiskey — serving faith- fully and well all who depend upon it for refreshment and vigor — it is a stimu- lant that has no equal among whiskeys. — Grommes ^ Ullrich, San Francisco. Time for high balls is right now, when warm summer davs make them most en- joyable. Our imported Scotch whis- kies are unequaled for this purpose, be- ing of exquisite flavor and purity. Every- thing in the line of wines and liquors for family and medical use offered by us will be found to be the best obtain- able.— Frtd /. Kiesel <|- Co., Ogden, Utah. What kind of whiskey? Are you satis- fied with the cheap kinds put up in short measured bottles and diluted you know not how much? Or do you want a whis- key that can be relied upon? Such a whiskey is Zimbal Rye Whiskey. — Faxon, William ^l' Faxon, Bufalo, N. Y. ISKEY 80 GROCERY ADVERTISING GROCERY ADVERTISING 81 ! 1 BEER Aimed at you.— This advertisement is intended to catch your eye, with the ex- press idea of calling your attention to the merits of High Grade Export Beer. Once you have tried High Grade Ex- port Beer, as far as you are concerned we need advertise no longer— you'll ad- vertise it for us by recommending it to your friends. But try High Grade Ex- port Beer.— Phoenix Brewing Co., West Bay City, Mich. If we fail to please your taste with the sparkling beer and high grade wines and liquors and refreshing hot drinks we are serving at the Acadia, there must be something radically wrong with yourself, for it certainly can't be with the quality of our goods, as they are the best that can be obtained, and we know how to serve them to the queen's taste. Christmas cheer ! And Olympian Beer ! They will go together this year. ^Henry Seiffert, Spokane, Wash. Stegmaier's Porter is the most deli- cious, refreshing of all summer drinks, not only that, but it is a sustaining food beverage for those who are " run down." Ask your physician about it, then order a case, pint, or half pint bottles.— Stegmaier Brewing Co., Wilkes-Barre. Our beer is the perfect and unques- tionably the finest product possible of malt and hops. This perfection is at- tained by reason of the highest grade of malt and hops, the absence of substi- tutes and chemicals, and the application of the most approved German method under the skillful direction of an expert brewer. On the quality of our beer alone has our business been built up and our name become known all over this coun- try. There is no sterling quality of the best imported which costs 100 per cent, more, lacking in our beer, while the most mferior domestic beers cost only one cent less a bottle than our fine and luxurious food beverage.— Pie^ Bros., Brooklyn. When the patient is weak, the doctor says: "Drink beer." When the nerves need food, beer is the usual prescrip- tion. So, in insomnia; so in nervous- ness. The doctor knows that malt and hops are nerve foods and tonics. And he knows that most people drink too little fluid to rid the svstem of waste He knows that pure beer is good for you. That is why he says " Schlitz." He BEER knows that Schlitz beer is brewed in absolute cleanliness. It is even cooled in filtered air. And every bottle is steri- hzed. Half the cost of our brewing is spent to insure absolute purity. Ask for the brewery bottling.— Jo*. Schlitz Brew- ing Co., Youngstown, Ohio. " Man serves his time to every trade save censure— Critics all are l)orn, not made."— The beer brewed to-day by the Worcester Brewing Corporation is be- yond the criticism or censure of the most exacting connoisseur. It gives strength, health and happiness. It is a valuable food in the home. It is brewed from the finest Bohemia Hops, which are im- ported expressly for us. The very best fruits of Nature are used in the brew- ing, and the utmost precautions are taken that purity and perfection mav al- ways be secured. Cleanliness is * our v^&tchword.— Worcester Brewing Corpor- ation, Worcester, Mass, Ale brewed from malt alone possesses important dietic properties that are lacking in common ales. Carling's Ale is brewed from the purest and most scientifically prepared malt, and contains more food and less alcohol than com- mon ales. That is why it is so regularly prescribed by family physicians for building up their patients.-^'ar/j'no, To- ronto, Can. Beer weather beer should be pure beer, wholesome beer, well brewed beer, prop- erly aged beer, clean beer, fine tasting beer, sparkling spring water beer, per- fect beer. To be all these, it must be Olympia beer, which is the onlv beer combining all these good qualities. Every- body drinks Olympia heer.— Henry Seif- fert, Spokane, Wash. The beverage that cheers and invigor- ates during summer's depressing heat is the American family beer. For luncheon, dinner or at bedtime it is the drink par excellence for health, strength and nerve. Don't fail to try a case of this pure and palatable, as well as refreshing beer, and you will never be without it for a day afterwards.— ^m^riVan Brewing and Malting Co., Grand Forks, N. Dak. For that tired feeling there is nothing to equal a glass of Walkerville Lager. It will tone up your system and recuper- ate your worn-out energj- better than anything e\se.~Smith*s, St' Thomas, Ont. For health and happiness there is no beverage that can approach our beer. It is always pure, of uniform quality and of the highest excellence. It has that luscious flavor, combined with a body and strength, that is the delight of all connoisseurs. — American Brewing and Malting Co., Great Falls, Mont. The drink for summer is Lexington bottled beer. When properly cooled it is not only delightfully refreshing, but its tonical properties will counteract, as no other drink, the debilitating efl'ects of hot weather, and, being properly matured, will never cause biliousness like badly brewed " green beer." It's a marvel of purity, and is bottled with the greatest care. — Lexington Brewing Co., Lexing- ton, Ky. Taste the test. Uniformly good taste is the infallible sign of well-brewed beer! It demonstrates the use of the very best barley-malt, highest grade Bo- hemian hops, special culture yeast, and thoroughly filtered water. The best tast- ing beer is Budweiser, " King of Bottled Beers." It always tastes the same. — An- heuser-Busch Brewing Ass'n, St. Louis. Pure beer, any physician will tell you that beer as a table beverage is conducive to health — and he will also lay emphasis on the need of having beer that is abso- lutely pure. Champagne velvet beer is pure. It is not only a drink, but a food — and creates a wholesome, natural appe- tite for such other foods as are most necessary to health. Champagne velvet beer works with nature. Order a trial case. Either Phone 1664. — Terre Haute Brewing Co., Indianapolis, Ind. Make Old Sol go way back and sink down by quafiing a glass of Birkhofer beer. — The Birkhofer, Minneapolis, Minn. Are you tired? — Spring fever is catch- ing. And such a tired feeling. Want to know how to cure it? Whenever you feel it coming on, just get next to a glass of right good, cold, foaming Steam Beer. You'll find it the best spring fever tonic you ever took. It's cooling, refreshing, appetizing and delicious. — Union Brewing Co., Los Angeles, Cal. Something to brace up your energies and give them new life on a hot day is a glass of our pure and healthful Al- toona Brewery Beer. For the profes- sional or business man that becomes de- bilitated or loses his appetite from heat, or any other cause, there is nothing that will prove a strengthener and appetizer like our beer. — Altoona Brewery, AU toona. Pa. Whatever you drink outside, let your home beer be Schlitz. That is pure BEE beer. No bacilli in it, nothing to make you bilious. Beer is a saccharine prod- uct, and germs multiply rapidly in it. The slightest taint of impurity quickly ruins its healthfulness. We go to the utmost extremes to prevent that. Cleanli- ness is a science where Schlitz beer is brewed. We even cool the beer in plate glass rooms, in nothing Ijut filtered air. Then we filter the beer. Then we steri- lize every bottle. And Schlitz beer is aged. The beer that makes you bilious is green beer. When you order beer for your home, get the healthfulness with- out the harm. Get a pure beer, get an old beer, get Schlitz.— Tai/ /or Brewing 4r Malting Co., Albany, N. Y. When women entertain at cards, etc., there's some sort of a beverage required — and it ought to be a good beverage for the sake of one's personal satisfaction. Each guest will enjoy Rainier Beer — it's something that is distinctly good, and there isn't a drop of harm in a houseful of it. Its flavor makes staunch friends. — Los Angeles Wine Co., Spokane, Wash. Don't be mean — share good things with your family. Send home a case of Birk- hofer Beer. It is the par excellence of the brewmaster's skill. — The C. Birkhofer Brewing Co., Minneapolis, Minn. There is nothing so bracing and thirst quenching, when suff'ering from spring fever or fatigue, as a foaming glass of our beer. You think you have a new lease on life after enjoying its exhilara- ting thrill. — Altoona Brewery, Altoona, It's never too late to test the quality of Metz Bros.' beer. It's an excellent spring medicine, good to taste, easy to take, and an appetite creator in whose wake sat- isfaction always follows. — Metz Bros, Brewing Co., Omaha, Neb. Just before retiring a glass of Lexing- ton Beer will insure a peaceful, unbroken sleep. It is soothing and restful for the nerves, aids digestion in its tonical ef- fect. In the morning you will awake feeling bright and vigorous. This is an- other guarantee of its purity.— Lexing- ton Brewing Co., Lexington, Ky. You can get more satisfaction out of an absolutely pure, well-made beverage than any other kind and that's why Rain- ier Beer holds its old friends. Once you try it, the other kinds are not good enough. — Los Angeles Wine Co., Spokane, Wash. A night cap is all right if it*s Gold Top Bottled Beer. It means sound sleep and pleasant dreams. Drink it freely — you'll never have a headache in the morning. — Jetter Brewing Co., Omaha, 8S GROCERY ADVERTISING GROCERY ADVERTISING ! Treat your palate these hot days by drinking New England Beer. Its pur- ity and health fulness are endorsed by leading chemists and physicians. Try a case of the brewery bottling at your home or at the shore and notice the improvement this beer speedily effects in your appetite, energy, strength and vigor. Watch how it brightens the spirits and gives freedom from indigestion anaemia and debility.— iVeMj England Brewing Co., Hartford, Conn, Nectar for the gods was never sipped with such gusto as the epicure feels when a glass of our delicious, sparkling and highly invigorating beer trickles past his fastidious palate. When run down in health, or when you have that "all gone " feeling, try a bottle of our beer. You will think it is the long sought for fountain of youth and renewed vigor. — Jac Kiewel Brewing Co., Crookgton. The cooling influence of a glass of beer on a hot day cannot be overesti- mated, especially when it is a glass of pure and invigorating American beer. It is without a rival in flavor, palatable- ness and deliciousness, and is a bracer that will keep up your strength during summer's depressing heat.— American Brewing and Malting Co., Great Falls. Served to the best families in Omaha who appreciate the high quality of the Metz beer as a beverage and as an in- vigorating tonic the Metz is every day. Our fine brew is gaining favor every day with both invalids and convalescents, as well as for a table beverage. If you haven't yet ordered it don't fail to* do so. It will repay you in both health and strength.— Metz Bros. Brewing Co., Omaha, Xeb. The beverage that cheers and invigor- ates during summer's depressing heat is the Bohemian lager beer, brewed by the Buffalo Brewing Company, Sacramento. For luncheon, dinner or at bedtime it is the drink par excellence for health, strength and nerve. Don't fail to try a case of this pure and palatable as well as refreshing beer, and you will hever be without it for a dav afterwards.— Hansen 4- Kahler, Oakland, Cal. Banner beer a friend ! Not a foe. Be- cause the materials that enter into the manufacture of Banner Beer are ab- solutely pure. No "dopes'* or drugs whatever. Laborers and many others sub- ject to weak backs and kidney troubles will drink no beer but Banner. They say it builds up the system, instead oV injuring the kidneys. These facts plainly demonstrate the purity of our product. — Banner Brewing Company, Saginaw. BEE 83 If you wish to be healthy and happy drink good beer, such as the Lexington brand, known for its purity, palatability and general excellence. Some beers taste good, but are not good, some beers are good, but don't taste good. Lexington beer tastes good and is good— yet our price is not in excess of inferior makes. Have you tasted our beer?— Lexington Brewing Co., Lexington, Ky. It's a good brew.— Try our beer; it's light, healthy, tasty, bright and spark- ling, refreshing and exhilarating. Our beer is a beverage you'll enjoy at your meals. Let us send you a case bottled. ^Salem Brewery Association, Salem. The drink for summer is Congress bottled beer. When properly cooled it is not only delightfully refreshing, but its tonical properties will counteract, as no other drink, the debilitating effects of hot weather, and, being properly matured, will never cause biliousness like Imdly brewed "green beer." It's a marvel of purity, and is bottled with the greatest care.— Haberle Brewing Co., Syracuse. N. Y. The fountain of youth and vigor that has been sought for so eagerly could be found in our beer. The l)est way to remain young is to keep up your con- stitutional strength with a good, pure and invigorating beer like that brewed by the Lexington Brewery. In hot weather it is both food and drink, and is always palatable.— Lexington Brewing Co., Lexington, Ky. Competition is the life of trade, but success is won by merit; that's why Stegmaier's beer is far in the lead with popular preference— wholesome, health- ful, invigorating— because it is properly aged, alysolutely pure.— Stegmaier Brew- ing Co., Wilkes-Barre, Pa. What have you on the ice? An im- portant question in these hot days, which can always be satisfactorily answered if you keep a stock in the house of some of the following well known pure and healthful ales, porters and lagers— Smith Bros., Xew Bedford, Mass. A picnic without beer! Perish the thought! To be sure you want beer at every picnic to wash down the usual picnic sandwiches, cold meats, crackers, etc. Don't let it escape your attention that Kiewel's beer is a "picnic" beer for any and every occasion.— Kiewel, Crookston, O. There are two things these summer days great for your health— recreation and good beer.— TA^ Pittsburg Brewing Co., Scranton, Pa. Something tempting to the jaded pal- ate is to be found in the brand of beer we have to offer, the Metz. It's an ap- petizer, a tonic and an aid to digestion. For family and table use we deliver it in case of ^4 bottles, pints or quarts. Wish you'd order a sample case. — Metz Bros. Brewing Co., Omaha, Neb. Our beer is chemically pure, an analy- sis by experts will attest. Good reason; hops, water and all the rest of the in- gredients are the best we can buy, our brewer knows his business and we take honest pride in our product. You can't do better than buy our beer. — American Brewing and Malting Co., Great Falls, These hot days you want a good cooling drink in the home. It needs to be refreshing and healthful. Beer is what you want — it is the best thing you can drink for a hot day. It quenches the thirst quicker than soda water or lemonade, and is healthful. Rainier beer is the beer vou want for the home. It is as pure as a beer can be brewed — it is absolutely healthful — the entire fam- ily can use it. A dozen bottles deliv- ered to your home for $:?.00, or 20 cents the single l>ottle. — Los Angeles Wine Co., Los Angeles, Cat. Here's a sign of good cheer in the pure amber beer that gives vigor and pleasure and joy. A perfect brew. Un- excelled for tal>le use and highly recom- mended for the weak and convalescent. Palatable, wholesome and nutritious, Metz's beer is the standard of quality. — Metz Bros. Brewing Co., Omaha, Neb. An ideal home drink must be palatable, refreshing and healthful, and it must be pure. It must be a drink that the en- tire family can use. Rainier beer is just such a home drink. It is good for both woman and child, has medicinal properties, and is as pure as good ma- terial and workmanship can possibly make it. — Los Angeles Wine Co., Los Angeles, Cal. The right kind.— Our bottling is the summer drink par excellence. It is pure, wholesome, refreshing. Prepared and bottled in absolute cleanliness, in accord- ance with the most approved methods. — Spokane Bottling Works, Spokane, Wash. New England beer will add much to the enjoyment of your vacation. It creates an appetite and gives strength to the system. It's a fine tonic— The New England Brewery, Hartford, Conn. . Brewed by experts from the best, most carefully selected, imported hops, in one of the most modern, up-to-date, and cleanly breweries in America.— L. T. Trousdale, Birmingham, Ala, BEE It's a pretty sight which the thirsty and over-heated enjoy most when putting the foaming vision out of sight. By common consent Phoenix High 'Grade Beer is the best summer beverage to be had at any price. It can be drank without harm, cools at once without heat- ing afterwards, is a healthful stimulant for the svstem, and is the dailv medicine for crowds who are never ill. — Phoenix Brewing Co., West Bay City, Mich. At three score and ten there is no other beverage like Metz's beer. As a tonic it has most marvelous invigorating proper- ties. Being an absolutely pure drink, it has no deleterious effect on the liver or kidneys, but adds life and vigor to the age-weakened system. — Metz Bros. Brew- ing Co., Omaha, Neb. Speaking of beverages. — Here's to the friend of the thirsty ! The best and most refreshing drink you can obtain is a good, honest, always-the-same beer. It's only mildly exhilarating, promotes cordiality and has no after-clap of insomnia, head- aches, or nausea — provided, of course, you get a pure, unadulterated beer. Crookston beer meets all the specifications enumerated above. — Jac Kiewel Brewing Co., Crookston, Minn. Cool drinks are in demand on the golf links. Golfers know that nothing excels a nice cool glass of pure New England beer. It takes away that tired feeling, gives new life and helps them to make a better score on the next round. — The New England Brewing Co., Hartford. A delicious glass of beer, pure, spark- ling and invigorating, is at once an ap- petizer, and satisfies the appetite it pro- vokes, because it is nourishing and both meat and drink when it's pure. For lun- cheon, dinner or as a bracer and pleasant beverage between meals, or as a night cap to quiet the nerves there is nothing like a glass of American beer. — American Breicing and Malting Co., Columbus, O, In the rush of to-day's business there's nothing to equal Heurich's beer as an invigorator or strength-giving beverage. Quaff it as you wish; it's a delight to the last drop; a sparkling, foaming potion of taste pleasing excellence. — Chr. Heut' rich Brewing Co., Washington, D. C. You wouldn't believe there was such a difference in beers until you use one of Krug's popular brands. They are always uniform — perfectly brewed and well aged, absolutely pure and leave no bad "after effects.''' The kind of beer that acts as a tonic and a system builder. Order a trial case and begin to enjoy life. — Fred Krug Brewing Co., Omaha. 84 GROCERY ADVERTISING 1 j I I 1 Here's good health to you. — A draught of pure sparkling New England beer. It quenches the thirst and invigorates the system. — The New England Brewing Co,, Hartford, Conn. Something to brace up your energies and give them new life on a hot day is a glass of our pure and healthful Al- toona Brewery beer. For the profes- sional or business man that becomes de- bilitated or loses his appetite from heat, or any other cause, there is nothing that will prove a strengthener and appetizer like our beer. — Altoona Brewery, AU toona. Pa. After the entertainment a refreshing glass of Birkhofer beer finishes off the evening delightfully.— TAe C. Birkhofer Co., Minneapolis, Minn. Enjoyment. A bottle of New England beer after a hard day's work takes away that tired feeling and assures good rest. — The New England Brewing Co., Hart- ford, Conn. An economical luxury is a good, whole- some, delicious beverage like Buffalo lager. It's a luxury to taste, not to the pocket book, for its price is moderate, its excellence considered. Care in selec- tion of materials, care in brewing, make it most healthful, too. — Bufalo Brewing Co., Sacramento, Cal. A refreshing beverage for hot days and cold days — night ditto — is the often spoken of Amber Cream beer. Anyone who knows anything about beer will tell you it's a palatable drink. But it's more than that, it's pure and wholesome as to ingredients and brewing to the last de- gree of modern success in turning out a fine beer. Got the name Amber Cream beer? — Lansing Brewing Co., Lansing. The only beer that leaves the right taste in the mouth and the right feeling in the stomach. The only beer that doesn't go down like soap, or stick fast like sealing wax. The only beer that is a universal favorite. Olympia beer hasn't a single fault or drawback, but is perfect all the way through. " It's the water.** — Henry Seifert, Spokane, Wash. Polite society insists on getting noth- ing but the best in beverages, as in houses, home furnishings, clothing and everything eatable. Polite society long ago indorsed Buffalo Lager Beer as pal- atable, pure, refreshing, wholesome and an altogether delightful beverage. What's good for polite society is none too good for you. New brew. Bohemian. — Buf' falo Brewing Co., Sacramento, Cal. Terre Haute Brewing Co.'s Salvator Beer is one of the most delicious winter drinks on the market. The material used in brewing this beer is the most ex- pensive that can be used for that pur- pose. The flavor is without equal — being very much the same as that of the Mu- nich beer, which is famous all over Eu- rope. Try it— r^e C. Habich Co., In- dianapolis, Ind. A carload of beer. — The quantity is significant of our output, and the out- put tells the tale of right price and right quality. A solid car of beer from the American Brewing Company, St. Louis. — Jacob's Pharmacy, Atlanta, Ga. You can't pick a winner in everj'thing as easy as you can in ale. So when you say " Frank Jones's Portsmouth Golden Ale," mean it and stick to it. — Hiram Wheaton <^ Sons, Xew Bedford. Something nice for a fellow when he is warm, fatigued or thirsty is a foam- ing glass of delicious Metz beer. It is a bracer, an appetizer and a beverage that is both food and drink. For sum- mer there is nothing equal to it as a thirst quencher.— Metz Bros. Brewing Co., Omaha, Neb, The very best he ever tasted is what Santa Claus says about Koch's beer, and no one can deny that he knows. — Kocfs, Williamsport, Pa. When you're hot and thirsty just ad- vise Old Sol to lose himself while you make yourself content by getting outside of a glass or two of Heurich's. There's every delight, no aftermath of ill, in drinking Maerzen, Senate, or Lager, which has made countless thousands re- joice. Are you with the multitude in the use of Heurich's beer? — Heurich Brewing Co., Washington, D. C, Just before retiring a glass of Lexing- ton beer will insure a peaceful, unbroken sleep. It is soothing and restful for the nerves, aids digestion in its tonical effect. In the morning you will awake feeling bright and vigorous. This is another guarantee of its purity. — Lexington Brewing Co., Lexington, Ky. This extract combines in richly con- centrated form the life-sustaining prop- erties of malt and hops and is unsur- passed as a tonic. — The Cliford Phar- macy, South Norwalk, Conn. Finest table beer in America. Pre- scribed by leading physicians as the greatest tonic on earth. Known every- where for its purity. — The E. O. Jones Co., Youngstown, O. If you haven't tried Fischer's May Bock Beer you are denying yourself of a season's treat. — The Hubert Fischer Brewery, Hartford, Conn. BEER GROCERY ADVERTISING 85 If Thomas Buckley could serve his customers M-ith a better ale than Frank Jones's, he'd do it. But he can't, and he knows it. That's why Frank Jones's Portsmouth ale is always on draught at No. 353 Acushnet Avenue. — Smith Bros., New Bedford, Mass. Strength in it. There's health and strength in a bottle of pure beer. And Stoll's real German brew has purity and quality. Barley in it for food. Hops for tonic. And just enough alcohol to aid digestion. Essential to the weak, healthful for anybody. A standard, high grade beer. L^nsurpassed for table use or medicinal purposes. The beer that cheers, nourishes, invigorates. — The Stall Brewing Co., Troy, N. Y. At luncheon, dinner, or supper the very best thing to wash down any kind of food is a bottle of thirst-quenching, blood-making, health-giving beer, which has no equal and never had a superior. The taste of it is refreshing, and it is the kind of pure beer that never gives one a headache. Suppose you try a box. You will like it so well that vou will want the same everv week for your family's sake. The price of it will please you, too. — Baraboo City Brewery, Bara- boo. Wis. These July days and evenings when the heat oppresses the body and parches the throat, the cooling and invigorating elements of Stegmaier's beer make it a boon to perspiring humanity. The de- mand for our beer was never so great as it is now. People have come to know the real worth of this beverage and they are asking for it everywhere in preference to other brands. Every pack- age guaranteed according to the Pure Food Law, Serial No. 1969. Insist on having it and beware of cheap beer. — Stegmaier Brewing Co., Scranton, Pa. What attention do you pay to the beer you drink? Are you satisfied if it only "tastes" like beer? It is of interest to you to know that "New England Beer " means more than the taste. It is so purely brewed of nutritious malt and hops that its use imparts new energj' and strength— besides a flavor that is delightfully real. Bottled at the brew- ery and delivered to families in con- venient packages.— T^c New England Brewing Company, Hartford, Conn. The cooling influence of a glass of beer on a hot day cannot be overestimated, especially when it is a glass of pure and invigorating real German beer. It is without a rival in flavor, palatableness and deliciousness, and is a bracer that will keep up your strength during sum- BE mer's depressing heat. No one should be without a case of Stoll's real German beer in the house. — The Stoll Brewing Co., Troy, N. F. A light lunch at bedtime becomes al- most a feast by the introduction of Munster or Bohemian beer. The stimu- lating effect is so mild, the refreshing sleep which follows their use, just be- fore retiring, fortifies one for the duties of the morrow. — Casey Bros., Scran-* ton. Pa. The best goes in Buffalo. Rich flavor — together with unquestioned purity in Buffalo is a rich, mellow flavor. This result is impossible without the very best of materials and the greatest care in every detail. Buffalo is a good beer and a healthful beer. — Bufalo Brewing Co., Sacramento, Cal. The best thing served with a midday, afternoon or evening meal is a light, palatable, digestion aiding beer. And Amber Cream beer gets the 100 per cent, mark on all these points and others — pur- ity, for instance. Amber Cream beer beats wine, water, coffee, tea or milk as a table beverage, and produces no bad after effects. Waste no time in ordering a case or two and settle the question of its quality for yourself. — Lansing Brew- ing Co., Wilkes-Barre, Pa. For luncheon or the evening meal there's nothing so appetizing, so restful, so altogether satisfying as a table bever- age as Neuweiler's beer. Then, too, a glass or two with a couple of sand- wiches induces sweet sleep and promise of a clear head in the morning. Purity beer is a mighty good everyday all 'round drink. Bottled by L. F. Neuwieler ^' Son, Allentown, Pa. The foremost temperance workers agree that the use of a mild stimulant like beer does not create an appetite for strong drink, and is actually healthy. Pabst Blue Ribbon Beer has the lowest percentage of alcohol of any beer and the highest percentage of real nourishing food. The Pabst brewing process is based on practical, healthful principles, and gives to Blue Ribbon Beer qualities most desired from a temperance stand- point. — Pabst Brewing Co., Cleveland, O. Winter has gone; Spring is here. But in all seasons our excellent brews re- main within your reach. Nothing will add more pleasure to a day's outing. Convince yourself. "The Beer That's Drank " is a beverage of cheer and gets the first call everywhere. Bottled and on draught in the cafes.— The Hellman Brewing Co., Waterbury, Conn. ER I 86 GROCERY ADVERTISING GROCERY ADVERTISING 87 Mj VALUES t» " This offer of your heart and hand is very sudden, said the summer girl, " hut I will take it." "Ah!" gasped the swell dry goods clerk, hadly rattled, " Will you take it with you or shall I send it home? " — Philadelphia Ledger. Sharp merchandising methods have made possible the splendid values of this sale— price advantages which are attracting thousands of customers — many thousands more than in previous similar events. Orders scarcely cover- ing the cost of the materials are placed in the makers' dull season— every possi- ble opportunity to secure special pur- chases is eagerly sought out— the enor- mous quantities of our orders placed in the regular channels bring us price concessions enjoyed by no other store. — Marshall Field l^- Co., Chicago, III, Many of our best values are not men- tioned in our uewspapei« advertising. These are small assortments — perhaps enough for less than a day's selling. They are always placarded with white cards— our regular "not advertised" cards. Look for them.— Mac y* a, New York, N. Y. It is not economy to jump at every "catch-penny" offering that is made. Take a certain value and compare the prices as found at different stores upon it, and buy where you can get it for the least. We can save you money for we buy as jobbers, and save the middle- man's profit. We save it for you. We clip it off of the regular retailer's price, and simply give it to you.— Jos. Szold ^ Son, Peoria, III. To supply every want to the best ad- vantage, do your buying at Rothschild's. A little indulgence in careful, critical comparisons will establish the fact that the best values in thoroughly dependable merchandise are here. To-day we sub- mit a page of bargain news that it would be sheerest extravagance for the economically inclined person to disre- gard.— JJ of /i*c^i7d 4' Co., Chicago, III. The order to clear stocks is being rapidly enforced. Every department is responding with an array of values that wise women and men find most attrac- tive. The program of great values arranged for to-morrow's business hours is quite the best yet. Involved are the high-grade goods for which this store is justly famed — new, fresh and per- fectly correct, from every view-point — but, as it is our invariable rule to clear each season's stock by the end of the season, value and cost are lost sight of and the most sweeping reductions are made. The amended announcement tells of great money-saving opportunities for men. Our name — Journeay & Burn- ham — is sufficient guarantee. — Journeay c$' Burnham, Brooklyn, JY. Y. There is positively no excuse for the low prices mentioned below — we simply have the goods to sell and you may judge for yourself the fairness of our proposition. We always give a '* square * deal for a "round" dollar.— Cnrf- icright's, San Bernardino, Cal. Every bit of merchandise belonging to the winter season must be cleared ere the demand for spring goods becomes active and sustained. "The new must borrow nothing from the old." The wearing season doesn't parallel the sell- ing season, hence the advisability— the wisdom of profiting in the chances re- corded in the extra value items that fill this page daily.— IF. II. Scroggie, Mon- treal, Can. The week past was very unfavorable to selling. Business got a jolt by the conditions which caused so many of you to wisely stay at home. Now, such a business can't be well left alone ; we must try and make up the lost days. This week the most unusual sort of values are offered. We are content to sell at prices sufficiently reduced to run up and multiply the sales; to your bene- fit the savings are very great.— Da t'<.»o»- Paxon-Stokes Co., Atlanta, Oa. An opportunity. The expansion sale has created the greatest furniture buy- ing opportunity this store has ever of- fered. Everything in this large estab- lishment has been priced at one-half the original value and some merchandise at even a lesser figure. — Cleator's Reno. VALUES The unqualified excellence of our gar- ments and hats is too well known to need discussion or further comment. The values alone are here given emphasis and that emphasis indicates how great are the advantages offered the buying public. — The Lewis Store, Denver, Col. Values will reach the lowest limit in order to move a few thousand dollars more stock. Xo excitement, no side show, no snake charmers, but irresistible, eloquent, appealing i)rices. Prices that no house will dare claim to match, and you are always protected in your pur- chases here. After you get home, if you find you are dissatisfied, come back and exchange or get your money back. Goods gladly exchanged. If you get a pair of mismated shoes or a pair of gloves both for the same hand it is a pleasure for us to right the wrong. Business building to be staple, must come up to the standard of our motto, " Fair Play." Perhaps we may want to remain in Denison, and we are build- ing for the future. — The Baily Dry Goods Co., Denison, Texas. The facts and figures herein given il- lustrate tlie wonderful values we are offering on strictly dependable, season- able merchandise goods that you're sure to want right now, the newest of the new, designed for warm weather wear, jirices proving that we're doing a little better bv vou than the other fellow, im- proving all the time, the cumulative force of exi>erience. Come in, and see if you don't think so, too. Specials on sale, not for an hour, not for a day, but for two entire davs, Fridav and Saturday, giving you plenty of time for thoughtful selection. — Lazarus Bros., Wilkes-Bar re, Pa. Values thtit are far superior to any we have ever offered. Several broken lots and small lines of new this season's goods left over from our great holiday selling have been grouped for special Friday and Saturday selling at less than our regular l)elow others prices. This gives vou a chance to buv the most stylish and satisfactorv clothes that can be made, at close to half what vou'd » ordinarily have to pay for them any- where else — enough said. Come here to-morrow as earlv as vou can and make your selection. Most appreciated bar- jrains for tliose economically inclined. — Koch Bros., Allentown, Pa. VnhiPH varied and exceptional, com- mand the attention of the wise. It is an iininutable law with us that a suit, or overcoat designed for a season's service, nnist find service that season, be the penalty what it may. That is the rea- son we are cleaning the store of all over- coats and suits. — Sanders <^' Barrows Clothing Co., Sew Bedford, Mass. The store bountiful. At this writing the entire store is so thronged and cus- tomers generally are so intent on buy- ing specials, etc., that but little time is given to see the array of new fall and winter goods which great ships have just landed here direct from Europe and the Orient. It is this direct touch with the creators of goods that we emphasize. Not only are these wares manufactured expressly for our public, but all unneces- sary cost of handling the goods is cut off and you get them at simply the advance of our small profit — our actual cost and customs. See the lovely silk skirts from Paris. The dainty, delicate tea gowns from Paris. The heroic figures in bronze. The new curios from Japan. The rugs and carpetings from abroad. And so we run on with a lengthening list — A. D. Matthews' Sons, Brooklyn, y. Y. When you mark goods in plain figures there's no argument. When you are buying an article in any store it's safe to say that you have more confidence in the firm with whom you are trading if the goods are marked in plain figures, than vou would have if thev were marked in characters. In the first instance, you know that you are buying tlie article as cheap as it can be bought — l)ut not so the other way, because if you happen to look easy to the salesperson the price may go up. You can't tell, and, in fact, would not know if the price was raised — now, would you? Our one-price sys- tem has been one of the biggest factors of our success. We mark everything in plain figures. We believe in treating everybody alike and showing no prefer- ence whatsoever. One jirice to all and that the lowest, then there can l>e no argument. A child can buy at this store as cheap as a man. Think it over and then call and see for vourself. — The People's Store, Omaha, Neb. A delightful summer store, sparkling with the brightest, crisj^est, fresiiest sum- mer merchandise that it is ])ossil)le to assemble. It ap]>eals to every element of the vast shopping jniblic. We are making unusual efforts to keep all sea- sonable goods thoroughly assorted throughout the summer. We shall offer, as we are doing in the advertisement below, special values constantly, from now on, but this will not interfere with the most complete assortment possible in every regular line of summer goods. —Woodicard ^' Lothrop, Washington. VALUES i i»l , 88 GROCERY ADVERTISING CASH »» ** Rinks — " /* 1/our grocer in the trust? Jinks — " Yes, hut it doesn't affect me,' Rinks—" No? " Jinks — " No; I have to pay cash." — Baltimore American. It pays to pay cash. — OUver-Finnie Co., Little Bock, Ark. You can afford to pay carfare to visit the store where casli talks.— Or^en Front Market, AUoonay Pa. We buy for cash. We sell for cash — don't have any debts to make up. — Jones Dry Goods Co., Kansa.* City, Mo. Business is business, and can best be done to the advantage of dealer and con- sumer on a cash basis. We want your good will and co-operation. Don't ask for credit. It is unpleasant for us to refuse. You want proper at- tention and value for cash. We propose to offer all we can. Shade prices when- ever possible, and offer every inducement to secure your trade pleasantly. Will take due bills as cash, but under no con- sideration will we allow credit or ban- tering in prices. — Henry Carter, Simcoe, Ont. Where cash wins. — J. N. ZurUnden, Kenton, O. We sell for cash, which means no bad debts, which means lowest prices. — J. H. Batton, San Bernardino, Cal. Cash buys big values in our furniture and house-outfitting store. Cash always commands the biggest bargain. It al- ways gets the richest value. Every day you see proof of this. We go into the market with money to plank down for what we buy. We can crowd the price down to its lowest notch. When we sell we get cash to go out and buy more big Talues. When we get cash we do not have to lose bv bad debts or for the keeping up of an expensive credit de- partment. That's why your cash is bet- ter here; that's whv we can afford to make the low prices we do. Read the news of values below, it will pay you. — Jones Dry Goods Co., Kansas City, Mo, Just for Saturday, and for cash.— Carrow Market, Ottumwa, Iowa. It's cash that talks in buying meats. — The Acme Cash Market, Binghamton. A credit merchant carries two stocks of goods: One in the store; the other scattered among his credit customers. Carrj'ing customers on the books in- creases the cost of doing business. It's one of the things that compel merchants to get high prices from those who pay. Why don't you pay cash and lie inde- pendent? Trade where prices are fig- ured on a spot cash basis. — The New York Racket, Salem, Ore. It Pars to Pay Cash at a Cash Store. — Our prices are positively the lowest in Pueblo. Our business this month sur- passes that of any previous month since we opened. The reason is simply that in times when economy becomes necessary', trade inclines toward the store that gives the best values for the money. Having always sold for cash, we don't have to add anything to our prices to make up for losses occasioned by poor credits. This means a real substantial saving to every customer — and you'll find it so. Come and prove us. You'll find good values, even beyond your expectations, — Bernstein's, Pueblo, Cal. We invite cash buyers to take advan- tage of our determination to still increase our Woonsocket business and defy any attempt to equal our cut prices by any of the venders giving prize packages with sticky wares. — Rogans, Woonsocket, R. I. From a credit to a cash basis. We pay cash for our goods and get the benefit of the cash discount. We sell them for cash and give you the benefit of this discount. We find that by carrying on a strictly cash business we can give our customers better goods for less money than we can by the credit system. That is the reason for the change. Judging by the crowds which visit our store daily this move on our part has met with hearty approval. — York Bargain King, York, Pa. The power of the Macy cash system in creating matchless economies was never illustrated more convincingly. The in- terest caused by these sales is unprece- dented. Practically every department in this great store contributes special val-» ues from stocks worth in the aggregate $3,000,000.— J/acy'*, New York, N. Y, CASH GROCERY ADVERTISING 89 11^ The Dry Goods Economist says: "No man who has understanding suflScient to carry him through the first proposition of Euclid can question the contention that the merchant who sells for cash can be content with smaller margins than one who credits." If not, why, may we ask, is so much emphasis in current pub- licity laid upon the spot cash feature of various fortunate purchases? If the public can buy to as good advantage on a credit basis, how does it happen that the merchant cannot? If either could, surely both could, but, of course, neither can and neither does. We sell strictly for cash and are content with little profits.— r/ie Big Cash Store, St. Thom- as, Ont. We sell for cash, give no discounts and pay no commissions. Our low prices are historical. The depositors' account department was organized as a conven- ience for our patrons — one affording every advantage of a credit system and none' of its drawbacks. Deposit a sum of money— large or small— make pur- chases in the usual way and have them referred to the account for payment. Monthly statements, showing the con- dition of the account, will be mailed to you. Interest at the rate of four per cent., compounded every three months, will be allowed on your daily balance. Your deposits cannot be drawn against by check for expenditures made outside of the store, as we do no banking busi- ness; but any or all of it can be with- drawn at any time.— Macy's, New York. Cash.— It is the cash that talks. If you have the money, we have the goods. We know we can save you 20 to 30 per cent, on your investment. — Nickle-Plate Grocery Company, Alliance, O. Cash! Cash!! Cash!!!— Cash is the only lever which can move any goods out of our house from this date on until we give further notice.— Ce/fs, Mansfield. When you pay cash you're entitled to the savings in cash, and get them here, too. Any item here or any item in the store will prove our prices lowest. — BoS' ton Store, Chicago, III. Saves you all the dealers' profit. We sell for cash only, which enables us to make our astonishingly low prices, as we have no bad accounts or excessive selling expenses to add to our costs.— The Gold Coin Stove Co., Troy, N. Y. WTien you aim to pay cash, come here and save the difference in price. — The Bee Hive, Charlotte, N. C. Buying for cash, selling for cash, en- ergy, truth and capacity are the living principles responsible for the marvelous growth of business at this genuine, dyed in the wool "cash" dry goods store. Bay City "Cash" Dry Goods Co. is our trade mark. It means something. It stands for "cash" in both buying and selling. It stands for first quality, high grade, stylish and satisfactory merchandise at the lowest "cash" selling prices. It means all these things to the store. It means all these things and more to our custom- ers. This store's policy is buy cheap, sell cheap and satisfy.— Bay City "Cash" Dry Goods Co., Bay City, Mich. Buying for Spot Cash and saving the Profit-Sharing Coupons is just like plac- ing money in the bank. The customers of this store always have that sense of satisfaction at having something laid aside for a "rainy day." The Profit- Sharing Coupons enable them to furnish their homes without cost, and the dif- ference between our small profit prices and what they are forced to pay else- where means a snug little bank account. Buying for cash, selling for cash — energy, truth, enterprise and modern methods, are the living principles respon- sible for the marvelous growth of busi- ness at this reliable "dyed-in-the-wool" cash store. We buy in enormous quan- tities direct from the manufacturers and sell first-class merchandise at the closest possible margin of profit. In buying here you are not paying the middlemen a profit because all our goods come di- rect from the largest makers and pro- ducers. Our shrewd, wide-awake buy- ers never close their eyes when the pub- lic's interests are at stake. Their one aim and purpose is to gain the biggest possible price concessions that reaay cash, constant attention and tactful man- oeuvring can secure. In buying of us you are absolutely certain that the merchand- ise will be first-class. Anything proving unsatisfactory will be willingly exchanged or money refunded without question.— Clarke Bros., Scranton, Pa. Do you want the best for the smallest cash price? If so "The People's Store" must be your watchword, and if you are a stranger in the city a visit to this store Tuesday will prove to you the truth of our claim, viz.: "We sell the best, yet the price is small." We buy and sell for cash only. That's why.— People's Store Co., Tacoma, Wash. Installment dealers can't compete with our low cash prices and Hve.' They have elaborate and expensive collection systems and their court and lawj^er's fees are large items.— The Excelsior Clothing Co., Binghamton, N. Y, CASH 90 GROCERY ADVERTISING I am selling goods for money and not for the pleasure of putting some one's name on my books. It costs a store ten per cent, more to sell goods on credit.— Swift's, Los Angeles, Cal. This store is a cash store. It has the buying machinery of the Kansas City store, with all its great prestige in cash buying, at its disposal. Thirty trained buyers in the Kansas City store, as- sisted by the buyers who have helped to build the Kemper & Paxton business, are using cash in buying the great values for this Topeka store. The vast quali- ties that can be handled by this big store and the great Kansas City store com- bined make low prices as easy as any- thing can be. Then when we place our close cash prices on these goods, no risk of loss, no expensive bookkeeping, no stock of merchandise on the credit books and another in the shelves— we say when we put our close cash selling price on these close bought goods, we've got bar- gains no store in this western country can match.— Jones Dry Goods Co., To- peka, Kansas. The Bay City "Cash" Dry Goods Store, the home of "cash" business values. The popular rendezvous of thrifty money- saving thousands within and outside the broad confines of the city. There's an every-day onward march in the Bay City **Cash" Store. Throngs of contented and satisfied buyers at every counter. There's a homelike air of comfort and confi- dence on every face. Confidence in the store. Confidence in the goods. Confi- dence in the prices. Money is power. The bed rock of our strictly "cash" plan in both buying and selling.' The best of merchandise within the reach of toiling millions.— Brt^ Citif Cash Dry Goods Store, Bay City, Mich. At no previous sale have we offered such Bargains at Half-Price in High- Class Merchandise. Every Dry Goods Department in the store is represented. Buy for Cash and buy all you can. — Hills, McLean c^- Ilaskins, Binghamton. Xow, to your profit. Nearly 75 per cent, of the Grocery business done in this country is done on credit. Every time a cent's worth is bought on credit some one loses money. If it isn't the mer- chant, it is the customer, for cash is King, and always will be all powerful in the commercial world. Any one can buy anything cheaper for cash than on time. We buy f&r cash, we sell for cash— treating all with the same liberality- giving all the same guarantee— "Satis- faction or Your Money Back."— /one* Dry Goods Co., Kansas City, Mo. CASH Selling for cash means no bad debts. It means also, that you do not pay an added profit to cover hire of extra book- keepers and bill collectors. It also means we buy for cash and take the discount. This is no theory, we have had it in active practice many years. Our cash basis is a safeguard to both of us. If out of city write for illustrated cata- logue.— .VnZ/orrf, Jeweler, Memphis. The fact that this store does offer these cash bargains is proof enough that we are able to sell for less. To buy and to sell for cash is the most clear cut way to trade we know of. When we buy goods, we buy in big quantities, be- cause we have the outlet. We pay spot cash and thereby secure the 'lowest prices, which no credit store can buy at, because the store that gives credit to its customers must ask credit of the whole- saler. We add a small profit, because selling for cash does away with all the losses that a credit store suffers from bad accounts.— Jone* Dry Goods Co., Topeka, Kan. Midwinter, with all its drawbacks, brings one blessing to the working peo- ple. It is the season of low prices on general merchandise. Do not forget that Houghton c^- Dutton lead the procession in low prices, a fact made possible by our spot cash system of buying and sell- ing. It pays to pay ca^h.— Houghton 4- Dutton, Boston, Mass. Is cash your comforter or credit your worry? Vermelto and his wonderful tricks! As baffling as the credit man's monthly settlement. All day Monday, Tuesday and Wednesday Vermelto will do the wizard act in our show window. It's the "presto change" that anv one can do if he only knows how. Jiist as smooth and slick is the sweetened talk of the fellow who charges you i?^JO on credit for the identical suit we sell for $10 cash. Vermelto has you hypnotized and so has the credit man. Vermelto is a vendor of tricks and he'll tell you all about the vanishing handkerchief for ~f^'. '^^^^'^ *^^ living he gets out of his job. Our living is selling reputable merchandise for cash, at one^juarter and one-half less than the man whose familj: of non-collectibles accumulate in his* ledger and the difference figured up on the good friends that pay. There are two ways to look at matters. One is through sentiment— the other through business lens. If you have an eye for business you choose to be independent from and under no obligations to your merchant. That's paying cash.— F. E. Mistrot, Galveston, Tex. GROCERY ADVERTISING 91 Cash counts.— Ctorfc« Brothers, Scran- ton, Pa. Selling for cash only enables us to make lower prices than credit stores can make. Watch our daily ads and com- pare our prices with the credit store prices.— Weinstein's, Great Falls, Mont. Spot cash— that unerring business bul- let—is always used by us, and we get every concession that money can give.— N. Y. Mail Order Store, New York. We get cash for goods and give you the best goods cash will buy. — John B. Siefert, San Diego, Cal. I have taken an oath to sell for cash only; not to trust any person at this store; not to sign either bond or note, or become security for any party. Sub- scribed and sworn to before C. W. John- stone, J. P., Phoenix, Arizona, C. W. McKEE.— 3/cA>e'« Cash Store, Phoenix. Here is a crowded, newsy page of big, honest values we are able to offer because we buy and sell for spot cash, losing nothing through bad debts.— Jone» Dry Goods Co., Kansas City, Mo. We conduct a cash business— buy larger quantities of goods than any other similar house on the Coast. Our prices, of course, are much lower than firms which buy in small quantities— the per- centage of profit may be the same— still our prices are considerably less— no doubt you catch the point.— John Breuner Co., Sacramento, Cal. Cash here, versus credit elsewhere. No man who wUl stop to think a moment can question the contention that, every- thing else being equal, the merchant who sells for cash can be content with smaller margins than one who credits. If not, why, may we ask, is so much emphasis in current publicity laid upon the "spot cash" feature of various fortunate pur- chases? If the public can buy to as good an advantage on a credit basis, how does it happen that the merchant cannot? If either could surely both could. But, of course, neither can and neither does.—Wise, Smith Sj; Co., Hart- ford, Conn, Our cash system of selling meats, vege- tables and fruits is a sort of savings institution that Portland people seem to appreciate. It puts us in a position to quote low prices that the credit merchant can't touch. Through fostering economy in our patrons it sews up many a leaky pocketbook.— Ji/ercter Meat Market, Portland, Me, Prices— What a world of power in the price. The strength is in their litUe- ness. Keeping hammering away day in and day out, shopping around with cash and then selling for cash is what makes this the busy store in summer. Listen to the bargains we are able to offer for io-day.-Jones Dry Goods Co., Kansas City, Mo. We buy the best produced. We sell no goods on the installment plan. Therefore we have no bad accounts for you to help pay. Neither do we charge you for the services of collection, as we have none.— C. F. Hausberger ^ Co., Columbus, O. We do as we advertise. Satisfaction or money back. No charges made— Strictly cash.— The Hub, Bay City, Mich, Arouse— Arise— Assert Your Rights.— Shake of^ the shackles of high prices and legalized extortion. Prepare for a week of unparalleled cheap selling at the Bay City "CASH" Dry Goods Store. A seething maelstrom of values in a whirl- wind of panic stricken prices. Ever^ department in the store is at the kind and tender mercies of a money-saving peo- p\e.—Cash Dry Goods Co., Bay City. Spot cash— the gospel of good business. It was ready money that made this manu- facturers' clearance sale possible. Anx- ious to sell, willing to sell cheaply, we caught the manufacturers when courage was weak and the market nervous. A\ e struck them with spot cash, money down, meant immediate relief and they took their medicine— not without a grimace, but they took it. The Globe doesn't m- vest spot cash in questionable property, not at any price. Quality the steel, low price the flint, the spark struck from the two, that's a Globe store bargam. That s worth remembering just now.— T^e Globe, Youngstoicn, Ohio. The cash buyer gets the closest pos- sible price, as he should; the credit buyer pays what the accommodation costs and knows precisely what the cost is-an advantage possible only when dealing with a one-price firm.-Geo. T. Brodnax, Memphis, Tenn. *We sell for cash, give no discounts and pay no commissions. This is the only big store we know of that does a strictly cash business, and yields no con- cessions that all may not share. Such a system creates money-saving opportuni^ ties and enables us to undersell— easily undersell-all other stores. It provides the best values for those who spend money open-handedly, as well as for that larger class whose purchases are controlled by the strictest economy.— Mary's, Sew York, S. Y. CASH 92 GROCERY ADVERTISING . The Stone, Fisher & Lane stores do business on a cash basis. And, after all, that's the right way— for who was it said in the senate: "Gentlemen, I have found it— the philosopher's stone that turns everything to gold — it's pay as you go!" — Stone, Fisher j: Lane, Tacoma, Wash. Our cash plan and economical busi- ness methods make it possible for us to sell goods at a smaller margin of profit than "regular stores." That's why we give you better goods for the money than you can find elsewhere. — E, T, Barnes, Salem, Oregon. Debt will knock you out. We are steering this business to increasing suc- cess on the rational, riskless cash basis. Don't buy on credit. Little debts multi- ply with marvelous rapidity, and before you can realize their aggregate magnitude they assume the immensity of a moun- tain. And how they burden and depress and take all the snap out of business and all the flavor out of life!— 3/rCorrf- Stewart Co., Atlanta, Ga. That's what you are entitled to at the Halpert & Jacobs' store — a running ac- count—a charge account— it's all the same. Instead of paying cash, you open an account, settle your bill in divided amounts instead of in a lump sum. There is no mystery about this plan— no un- fairness—the splendid success of the plan stands as proof conclusive. Would this modern plan of carrying accounts have gained such a triumph in two years otherwise? The minute you open an ac- count with us you have the goods — ^\'ou enjoy their use at the time when you need them most. As you are paying a little right along, your account ' keeps growing less. You don't mind the outlay, because of the small, divided payments— and you are dressed comfortably and fashionably, too. Either cash or credit are yours at cash prices — either way price and quality are just the same, you can depend upon it. Which way is the easier for your— Halpert §; Jacobs, Bing- hamton, y. Y. "The way to wealth, if you desire it, is as plain as the way to market."— Benjamin Franklin. Watch your expen- ditures ! Know how much you spend and for what you spend it. This informa- tion comes to you once a month — in com- pact, detailed form— if you avail your- self of the conveniences, advantages and economies of Macy's depositors' account department. You have all the conveni- ences of any credit system, without any credit system faults. You enjoy all the economies of Macy's cash system— and you get 4% interest on your daily bal- ance, compounded every* three months. Every penny and everj' dollar earns in- terest for you daily until withdrawn. You may deposit as much or as little as you care to and have your purchases re- ferred to the account for payment. There is no waiting at the counter for change when on a shopping trip. Every month we will send you a detailed statement showing what you have bought and how much money remains on deposit. While your deposit cannot be drawn against by check for expenditures made outside of the store, you are privileged to with- draw any or all of it at a moment's notice. Macy's is a strictly cash store. It grants no concessions that all may not share, and it treats alike the million and the millionaire. You know that no store can sell goods as cheaply as a cash store. (Xo argument is required to prove that the customer must pay the store's ex- penses, including its bad debts — its pre- mium devices, its trading stamps and all other schemes.) Thousands have opened deposit accounts with us, realizing the value of this "up-to-the-times" saving method. We urge you to give it a trial, —Macy's, Xew York, N. Y. Quality, seasonable merchandise in large quantities at prices that have gained us fame, as "The Always Busy Store," "Givers of Best Values,"* "House of the People," "Cash" buying and "Cash" selling, is the secret of our su- premacy.— fiay City Cash Dry Goods Co., Bay City, Mich. GROCERY ADVERTISING 93 MONEY BACK Money is cheerfully refunded or goods exchanged. We are always ready to do anything within reason, and oftentimes more.— yVhitehouse Dry Goods Co., Spo- kane, Wash. You have no doubt heard of the money back store: that's ours. Your money back without an argument when pur- chases are not satisfactory. — Noyer Clothing Co., Portland, Ore. Your money back. — Every one must feel safe here. If for any reason what- ever you are dissatisfied with a purchase, bring it back and get your money. Every sales-person is authorized to observe the letter and spirit of this rule in the most liberal manner — no disagreeable explana- tion is required. But of course you would not ask us to take back a hat or piece of silk after its particular season is over — after the article has gone out of style; or if the article is damaged. — The Under-Price Store, Peoria, III. Don't worry — money back if not satis- fied.— ScAi>p«r ^ Block, Peoria, III. Money back if anything goes wrong.— The Goldstein Clothing Co., Binghamton, Clothing that makes our guarantee of "money back" unnecessary. — Blooming' dale Bros., New York. We would take anything back and re- fund the money if it proved unsatisfac- tory, but we never have to. — Longyear's, Lansing, Mich. It's easy to understand why we want you to bring back anything that doesn't give absolute satisfaction. — Rogers, Peet ^ Company, New York. A dollar here buys one hundred cents worth of quality (and in many cases more). If you are not convinced of it after your purchase, the money back privilege is always yours at Crews-Beggs, or an exchange if you prefer it. We can afford to lose the sale easier than have you stay away. We want you to feel that every dollar spent here is safely invested. — Crews-Beggs, Pueblo, Col, Money back if you say so. — Th$ W, J. Woods Co., Worcester, Mass, No risk is taken in ordering in the latter manner. For, unless you are wholly pleased, we will buy the goods back without question. — Brodnax, Mem- phis, Tenn^ There is a world of good cheer, hearty good will and unquestioned confidence that rings out when we say satisfaction or your money back. — Jones Dry Goods Co., Kansas City, Mo. Satisfaction or your money back is our motto.— IF. V. Snyder ^ Co., New- ark, N. J. Satisfaction in every instance or your money back. — Whitehouse Dry Goods Co., Spokane, Wash. We give you the option of returning any article purchased from us, either for exchange, or for the refund of your purchase money. — A If red Edmondson, Morecambe, Eng. Money is the best thing going, but it is better coming. — Puck. Your money's worth or your money back. — The Model, Peoria, III. Satisfaction or no sale, and money re- funded as cheerfully as it is taken. Every purchase must be satisfactory to the customer as to quality and price. If the goods are not as represented, or for any good reason are not satisfactory, we are at your command to exchange or re- fund the purchase price. — The Boston Store, Winchester, Ind. From the very first the MacGregor caught the town. The very day we brought out this overcoat, early in the winter, every clothing store began to re- ceive calls for it. But the only genuine MacGregors were at Wanamaker's. This fact soon got round. Our sales on this particular overcoat were tremendous. Now the rush is over and one of our manufacturers is clearing up, getting ready for spring. The hundred odd MacGregors left we have taken over to sell to-day at $16.50, although they are the $22.50 and $25 grades. Every one is fifty-two inches long with enough goods in it to wrap well aiound you and keep you warm; and the fabric is the rough Scotchy stuff' that has an " air " to it and rarely shows soil. Money back if not suited. — Wanamaker's, Philadel- phia, Pa. We guarantee satisfaction on all merchandise orders from out-of-town patrons. Test the facilities of this de- partment and let us deo»onstrate to you its efficiency. Prompt shipments. — Min- neapolis Dry Goods Co., Minneapolis, CASH MONEY BACK ii i. 94 GROCERY ADVERTISING TRADING STAMPS Are you a collector of purple stamps? If not, you are missing a good thing — -an opportunity to get something which is really valuable and absolutely free of cost. — Holbrook Hunt Co., Rome. The plan of giving trading stamps is •equivalent to allowing you a discount on every cash purchase you make. Blue trading stamps cost you absolutely noth- ing, and they can be redeemed for hand- some, useful articles. — Rothenherg ^ Co., New York. If all the world were Trading Stamps, And all the sea was ink. Unless we lived on promises. What should we eat and drink? No trading stamps here, but value al- ways. Yesterday, today, tomorrow.— Hearn, Sew York. "When the trading stamp concerns •called on us and told us that we never need reduce our prices on merchandise if we gave away stamps we refused to have anything to do with them, and sent them away one after the other. The green, also the blue; pretty soon there'll be pink and yellow ones in the market. A big merchant in Xew York told us that the trading stamp people never give an article away that costs less than ^2. Just think of that for an inducement to save 1,000 stamps — under ordinary circumstances that means $100 worth of purchasing. — Perlmutters, Jersey City, y. J. It's a fact! We are giving double green International Trading Stamps in every department. The premiums given by this company which will be on ex- hibition at our store today are excep- tionally good and of more value than others we have seen, and as this ques- tion is of vital importance to every- one saving stamps, we would earn- estly invite you to call and examine their value. This company as a guar- antee of its good faith to redeem all stamps issued has placed $10,000 with the Sovereign Bank. — Au Bon Marche, Montreal, Can. Double "S. & H." green trading stamps tomorrow (Friday) until noon. Two " S. & H." green trading stamps with each ten-cent purchase until noon —after 12 o'clock, one " S. & H." green trading stamp with every ten cents you jspend. In order that you may fill your TRADING stamp books quickly, we make this spe- cial stamp exchange offer: Bring us your tobacco certificates, tags, coupons, cigar bands, soap wrappers, coffee pack- age signatures, and we will exchange them for their equivalent in " S. & H." green trading stamps. A complete list of the exchangeable coupons and wrap- pers will be furnished at the Exchange Trading Stamp Booth, on the Main Ar- cade, First Floor, near the Seventeenth Street end. The " S. & H." green trad- ing stamps are finally redeemable in the most beautiful premiums. — Lit Bra*., Camden, N, J, Premium Tickets. — Never lose sight cf the fact that Premium Tickets can be had at this store with everything. Get them with your millinery, dress goods, ready-to-wear skirts, blouses, parasols, wrappers, rain coats, jackets, children's dresses, prints, muslins, underwear, hos- ierj', ladies* fancy ties, belts, corsets, men's sweaters, shirts and drawers, over- alls, shirtings, ginghams, carpets, mat- tings, oilcloths, lace curtains, table cov- ers, bed quilts, sheets, pillow slips, shams, etc. — The John Campbell Com- pany, Hamilton, Ont. Already this store Is bright and at- tractive with the arrival of spring mer- chandise. The markets of the world are fast pouring into this great estab- lishment goods for the coming spring. We have been fortunate enough to make some special purchases along these lines, and are giving you the benefit of the price savings that have come to us through our big outlet and ready cash. Then, too, there are marvelous price savings to be had in the clearance sales going on throughout the entire stores Winter goods must go, even though prices are cut below manufacturers' cost. To these unparalleled price sav- ings are added the giving of Sperry & Hutchinson green trading stamps with all purchases — 1 with each 10 cents you spend. Don't fail to \isit the pre- mium room and see the beautiful pre- miums for which these stamps are re- deemable. — Lit Bros., Philadelphia, Pa, Miss Leghorn Buffcochin, a hen. Took a stamp to a rooster named Bcni He said: " Henrietty I think that you'll geta Rebuff if you do that again." STAMPS ILLUSTRATED ADVERTISEMENTS 96 h' ' t : i > 'J ^1 I GROCERY ADVERTISING No. 270 The best preserves and jellies. We have many kinds and varieties of fruit preserves, with a wide range of prices. The lowest priced, the very best anywhere. Many are put up by women in their homes, with all the care and pride that a woman will take in her special work. Dainty for desserts or a fillip to appetite, they are admirable and eco- nomical. This shows wording and illustrations, but does not suggest manner of display. WE PLEASE OLD AND YOUNG A picnic for the children is as- sured if the comestibles are pur- chased here. If there's any high grade canned meat or fish we have not on hand, we'd like to know — anything short of that we don't care to keep. A whole lot of things to please grown-ups, as well. No. 294 SAVE GROCERY MONEY THIS MONTH Now is the time you are pur- chasing your supply of groceries for February. Just look over these prices and if you are asked more at your trust groceries give us a trial order. No matter what you may be told by the fellow looking for his big profit, our goods are strictly reliable and of the best quality; higher prices and smooth talk will not make their goods of any better quality than ours. This shows wording and illustrations, but does not suggest manner of display. REFINED NEW ORLEANS MOLASSES Ever try that? Do, if you want a treat. It's the genuine, old-fashioned. Simon-pure stuff, and will give the finest satisfac- tion. We will sell a limited quan- tity at a very special price. GROCERY ADVERTISING 97 No. 305 DEPENDABLE EATABLES All must be good, fresh and pure or the meal will be a disap- pointment. You can always de- pend on having them just as thej' should be if you buy at . Largest stock, freshest and best selections always here — so dif- ferent. This shows wording and illustrations, but does not suggest manner of display. DON'T WORRY ABOUT THE GROCERY BILL The fear of a grocery bill has driven many a man down the hill. It doesn't drive the cus- tomer very far. There's nothing to fear here, people. If you have the fear, come to . If livino* has got out of all reason, try the most reasonable thing, — — splendid cash system. Grandest layout of meat, fish, groceries and fresh vegetables that you have seen in many months. Freshness! Goodness ! Beauty ! Cheapness ! Greatest grocery combination on earth. All in line at De- partment Food Stores this Fri- day and Saturday. No. 84 THE BUSY GROCERY The reason we are alwavs about the busiest grocery store in is because our prices on goods we can guarantee, are the lowest. Then, too, you get prompt serv- ice and courteous treatment. When you buy here you can feel confident you are getting the best goods and we meet any and all competition. This shows wording and illustrations, but does not suggest manner of display. CONVINCING VALUES IN FINE GROCERIES Our customers appreciate the splendid values we are offering in highest class groceries and pure food products. They know they get pure, fresh goods at prices which enable them to save money. Get our canned meats for picnics or outings, you'll find them de- licious. |1; i ; 'J ■ 'I :' t •5) t ! I 98 GROCERY ADVERTISING msm No. 357 FOOD FOR THE CHILDREN'S LUNCHES is assured if the comestibles are purchased here. If there's any high grade canned meat or fish we have not on hand, we'd hke to know^-anything short of that we don't care to keep. A whole lot of things to please grown-ups, as well. Staple and fancy groceries always in stock. Without question our stock of fruits is the best. Always nice and fresh. This shows wording and illustrations, but does not suggest manner of display. OUR DELICACY DEPART- MENT makes cooking at home seem al- most useless wlien you realize the resources it affords. So easy to get up the daintiest kind of a meal with almost no trouble if you buy some of dehcacies. Every- thing well cooked, and fresh and clean and delicious. Meats, fish, cheese, chipped beef, pickles, olives and hosts of other good things all ready to serve. If there's a lunch to be put for a day's trip, the very thing is to buy what you want of No. 85 YOUR PICNIC SUPPLIES must be fresh and seasonable to be appreciated on your outing. We make a specialty of picnic eatables — all the good substantial standbys and the greatest abun- dance of dainty " side lines " that you'll find in town. Send your order: we'll fill it most temptingly. This shows wording and illustrations, but does not sugg*^pt manner of display. OUTING SUGGESTIONS " Variety is the spice of life." The delight in fishing comes from the uncertainty — you're always certain of getting things just right at . The variety the greatest, freshest and best in these parts. Take a stroll through our big grocery and see the many tasty, appetizing good things we have prepared for your table or that outing party — a veritable palace of pure foods. Items of in- terest displayed on every counter and in every corner of our big store. r GROCERY ADVERTISING 99 Xgood J CUP y OF No. 112 With an aroma that sets the gas- tric juices flowing — that creates a desire for food and stimulates the most jaded appetite. That's COFFEE. A blend of the best Mocha and Java. A blend that is made to suit the city's water. A blend that has taken years and years to perfect. No. 51 GET YOUR LUNCH HERE Our tea rooms are gaining popularity. Maybe it's the nov- elty of the thing, but just the same the business being done in these tea rooms is increasing daily by big margins. People are coming here for their noonday lunches. The service is now fully up to the standard — prompt and accurate. It's a pretty satisfac- tory habit to form — this eating lunch in new tea rooms. This shows wording and illustrations, but does not suggest manner of display. This shows wording and illustrations, but does not suggest manner of display. A GOOD CUP OF COFFEE ^^^^ ™^ ^^^^ DIGESTION At the end of the dinner quiets any misgivings of indigestion, ob- literates all suggestions of ill hu- mor. Any of coffees al- ways receive a hearty welcome at the end of any and every meal — a promoter of good humor, an indispensable aid to good health. It costs more in price than ordi- nary coffee, because it is so much better, yet it is the most economi- cal of all coffee because of its ab- solute purity and great strength. It will go so much further, make 60 many more cups to the pound. Its fragrant aroma excites the flow of the digestive fluids. It softens food so that the gastric juices act readily upon it. Its warmth brings blood to the stom- ach. It promotes the assimilation of nutrition by the blood. It sup- plies food for the ner\es and body. Its principal constituent is theine — a tonic that reinvigorates and freshens mind and physique. Good tea is an actual health benefit for women and children and men. Our Teas are good teas. They are the selected growth of the best tea estates of the world. I i i i: 100 GROCERY ADVERTISING No. 118 No. 138 TWO WAYS OF LOOKING AT ^RE YOU LOOKING FOR THE GROCERY PROBLEM BETTER GROCERIES ? The wrong way — keep on pay- ing high prices and at the end of the week be away behind as usual. The right way— Note our cut prices on high'^quahty groceries, come to the store and see the goods, break away from high prices, leave your order with us, and the end of the week will find you with money in your pocket for other needfuls. This shows wording and illustrations, but does not suggest manner of display. This model food store helps you to better things to eat, and no more to pay. The natural in- stinct of folk is for good things to eat. This Model Food Store teaches a lesson to the economical housewife. It shows her how edi- bles are rightly kept to maintain perfect sanitation and health properties. It brings to her larder the best things to eat — at no added cost. On a good many things all this betterness brings her a saving. THE STORE YOU'VE BEEN ^^^jg g^ows wording ana illustrations. but does not suggest manner o f display. LOOKING FOR ' Cool comfort is hard to obtain at any price these hot days. It is not so with pure teas and cof- fees, as by going to the you will always find a large and fresh stock of teas, cofFees, spices, bak- ing powders and extracts, at most reasonable prices. Quality and strength of all our goods fully guaranteed. We wish a trial or- der from you and we are satisfied that once a customer always a customer. OLTl GROCERIES ARE GUARANTEED Your Sunday dinner will be the better for a little shopping in our grocery department. Coffee that is best. One sip and then your verdict— if it isn't better than you've been buying for the same price, no matter where, send it back. Every vegetable and fruit the season affords. "S GROCERY ADVERTISING 101 No. 49 WE PLEASE OTHERS— WE CAN PLEASE YOU The ordinary grocer^' store is often disappointing. Not so here. We alwavs have something in our choice stock to tickle the palate of those whose appetites need forcing a little. To-morrow we have an unusually good lot of fruit, green vegetables, home-made goods, staple and fancy groceries. Pay us a visit. 'Twill be mutually helpful. This shows wording and illustrations, but does not suggest manner of display. THE " PURE FOOD " STORE Such values as these are what have made this grocery depart- ment the best place in which to buj' pure foods in . Not per cent, of profit, but volume of busi- ness, is the governing principle in the conduct of this department. This means that we buy pure foods at the lowest possible price and sell them at the lowest possi- ble figures our volume of business will permit. No. 132 BE CAREFLT. WHAT YOU EAT Particularly in the summer — as poor and impure foods in the warm season very quickly result in a siege of sickness. The safest plan is to have " The Big Store," Pittsburg's great pure food mart, supply all your grocery wants. You can order by 'phone just as well as in person — and we'll al- ways assure you of the highest satisfaction — and, too, guarantee to save you considerably. Bring your grocery list. This shows wording and illustrations, but does not suggest manner of display. GROCERIES OF SUPERIOR QUALITY The first requisite with us is quality, purity, freshness. We cater for those who insist on a high standard of living. The best fed are the healthiest and hap- piest — notably so when the ele- ment of extra expense is entirely eliminated. This important fea- ture has always been a cardinal principle with us. Our customers live better for less money than those who buy elsewhere. \ 102 GROCERY ADVERTISING !f :t 'I No. 75 ]VmS. HOUSEKEEPER, LISTEN ! This is the time of the year when the grocery store can help you most. Let's see if we can re- lieve you of half the responsibility of that picnic or excursion. You will get the proper foods, if you come here, and they won't cost much, either, and you are almost sure to get something that the other folks have not heard about as yet, and their surprise and de- light will be worth the time you spent in shopping for them. This shows wording and illustrations, but does not suggest manner of display. ECONOMY IN GROCERIES Exceptionally low prices on de- pendable qualities of table foods. We carry only the purest articles, but establish prices — lower than the same qualities can be sold for elsewhere. You need only make comparisons here — Prices and Quality — and we will hold your grocery trade. No. 129 you WILL SAY IT'S EXCELLENT I I can think of nothing more re- freshing, at this time of the year, than a cup of tea, deliciously fresh, with the bloom of spring still on its tender young leaves, which, although only plucked from the bushes in June, I am now able to place on your tea table in , so rapid is the means of transit nowadays. In making this season's blend I have used only the choicest growths procurable, and I do not hesitate to say that a finer tea has never been offered in at 37c. per pound. This shows wording and illustrations, but does not suggest manner of display. TEST BY TASTE This is the sure way of detect- ing the good from the other kind of tea. Maybe you are hard to please. You will have no fault to find with "Fruits and Flow- tea. A new importation has ers 55 just come in — delicious is the only true description — you will enjoy every drop of tea made from these flavor-full leaves. GROCERY ADVERTISING 103 p|MF CROCERIES No. 139 If you pay cash why should you pay more for your eatables than we sell them at? Buy where you can buy the most and best for the money. Here is a list for to-mor- row that we know to be at least 10 per cent, lower than the same quality of goods can be bought for at any other store in . Pura^ No. 2^0 Our pure food show. A mag- nificent, instructive exhibition of modern pure foods and their cor- rect preparation and uses — com- bined with a stupendous cut price sale of table supplies, surpassing in scope any similar event ever at- tempted. A multitude of interest- ing special attractions Monday. '^"^"■" ^. - .,, ^ ,, This shows wording and illustrations, This shows wording and illustrations. ^^^ ^^^^ ^^^ ^^^^^^ ^^ but does not suggest manner of display. PURE CANNED GOODS Perfectly sound fruits and vege- tables put up at Picton, Ontario, with strict regard for scrupulous cleanliness in every stage of the process. The exclusion of every- thing of an unsound nature re- sults in remarkable preservation of the natural flavor. Nothing finer canned. PURE FOODS Our sale of pure foods is well worth your thoughtful attention — mince meat, of course, the pure kind; relishes, condiments, flour, sugar, coff^ee, teas, spices — all the staples and all the luxuries you can think of — many you may not call to mind. Our goods, our serv- ice, our prices are right in line with those of the best groceries in the land. 104 GROCERY ADVERTISING ?ff " ■ ^ ( ■ ly ■« if^ "^^^ r ■ W^\ ^m ^^5, "*^ V^ ^m. %w S \yfJ^^ ^^k [ '^; ^ ^ f^Hy^^^K^^^^H ^^1 H ^^^ jU '^ f /imUiSMk Wfm\ ^00%^^4Ck ^1 ^li inl No. 308 PURE GROCERIES It's in the kitchen where the true advantage of the stores becomes apparent. When your groceries run low and you are about to replenish, it sets you a thinking where you can buy the cheapest and best. There's only one store that keeps ringing in your ears, and that is — • This shows wording and illustrations, but does not suggest manner of display. PURE EVAPORATED MILK For the unexpected guests, af- ter the theater or Sunday night supper, you will find a can of Evaporated Milk so handy, for it can be used the same as fresh cream and milk. Evaporated Milk has all the nutritive proper- ties of fresh cream, for Evaporated Milk is entirely pure, full-cream cow's milk, sterilized, evaporated and cleansed; free from all germs, bacteria and for- eign preservatives. Two cans for £5c. No. 206 EVERYTHING I:MAGINABLE IN THE GROCERY LINE This grocery comes about as near meeting every gastronomic want as it is possible for any one store to provide. Fine select groc- eries of all kinds, the freshest of country produce, fruits and nuts of all kinds, the best of every va- rietv of canned delicacies — noth- ing lacking for your table or your culinary preparations. You save money by buying here. This shows wording and illustrations, but does not suggest manner of display. THE BEST GROCERIES AT MODERATE PRICES There's a good deal in the cook- ing of a meal, but there's more still in the buying of the grocer- ies. If you want on your table the best food products that are produced in the world, buy of a store you know carries only good products — buy of . There's all the difference in the world in the taste and flavor of a good product and a poor one. Buy groceries and enjoy the finest richest flavor. GROCERY ADVERTISING 105 No. 302 We carr}' the purest and best spices, and you know that the best is always the cheapest, and we believe that it is a waste to use anything else for such purposes. We buy what we know to be of the highest quality. They are a little higher in price, but are the best. This shows wording and illustrations, but does not suggest manner of display. If you have been a stranger to the flavor given by using spices, get acquainted. There is nothing but spice — no woody (perhaps poisonous) adulteration — just purity — just spice. The package keeps the flavor always the same as the day we ground the spice. No. 164 Onl}' one best store in town at which to obtain your supplies of groceries, and that's at our store. Don't accuse us of boasting. We are only repeating what hundreds of satisfied patrons have said and are saying about us. Beside ex- cellence, we also lay claim to promptness and carefulness in the filling of all orders. No extra charge for all these good points. It's just our way, that's all. This shows wording and illustrations, but does not suggest manner of display. It's the purpose of the Grocer}' to lighten the labors of the homekeeper, on whom rests the responsibilit}' of providing three or more times a daj^ food to tempt the appetites of the rest of the famil3\ How much help we are to her, the daily growth of this business reveals. 106 GROCERY ADVERTISING Hi ; •t « No. 144 DO YOU DRINK TEA? There is a something about - Tea that is to be found in no other tea." So said a lady to a grocer the other day. She did not know exactly what, or how to describe the difference, only there was a " something " Tea had that other teas lacked. That something was a little more quality. This shows wording and illustrations, but does not suggest manner of display. EAT, DRINK AND BE MERRY Enjoy life while you live, for you'll be a long time dead. Man wants but little here below — -ex- cept when it comes to the matter of eating, and then he wants plenty of it and of the very best quality, too. Every wife knows that our groceries fill the bill in every particular and that they are fresh, pure and wholesome. No. 328 DO YOU ENJOY GOOD THINGS TO EAT.? A continuous feast of pure, fresh foods and delicacies is being set before our customers at prices so low that the daily task of sup- plying the household with neces- saries is changed for them into a perennial pleasure. Witness our specials for this week — potatoes by the basket at carload rates; the finest flour below present cost of milling (wheat is so high) ; hams and bacon at prices almost discouraging to the pigs ; rice and prunes cheaper than you could raise them ; and so it goes through our whole stock. This shows wording and Uiustrations, but does not suggest manner of display. MALTED MILK It is pure, rich milk with the extract of selected malted grains in powder form. Instantly pre- pared by stirring in water. More beneficial and delicious than tea, coffee or cocoa. Very digestible and nutritious as a lunch. The best food for invalids, dyspeptics and those run down. Nothing finer can be found as a beverage for mountain picnics. GROCERY ADVERTISING lOT No. 202 PROMPT, COURTEOUS SERVICE One hundred sale persons — polite, attentive and experienced — are required to meet the wants of the thousands who are attend- ing the great Harvest Festival to purchase a season's supply of groceries — the only time of the year when these high qualities are sold at the remarkably low prices listed below. Even then it keeps them hustling, for they are par- ticular to see that no customer is kept waiting. No. 163 Wouldn't you prefer to have your morning cup filled with rich, fragrant, delicious coffee than with a flavorless, tasteless, weak beverage? Why don't you? In our coffee department there's nothing but the pure, good coffee berry sold. We have Mocha and Java coffee at 40c. the pound that makes a most delicious cup of coffee — and you pay that price many places for a coffee that is worthless. Ours is so skillfully blended, always fresh roasted — and it's pure. This shows wording and illustrations, but does not suggest manner of display. THERE'S NO DREAD OF OR- DERING YOUR GROCER- IES HERE * A department in which you can give your order at leisure, in a beautiful and spacious Order Room. It is a department that is complete, bright, up-to-date, in which good service is given, in which cleanliness and order are observed, and in which low prices are * always quoted. This shows wording and illustrations, but does not suggest manner of display. DELICIOUS COFFEE " This coffee seems to go further. The weight is full, the coffee rich, and even if it cost more per pound than I paid else- where (which it doesn't), it would still cost less per cup. As to body and flavor, I have never tasted a more delicious coffee," thus speaks our customers. Our coffee at 30c. the pound is positively coffee par excellence. 108 GROCERY ADVERTISING Xo. 12 YOUR GROCER will give 3'ou a package of Hap- piness when you call for FLOUR With 'light, sweet bread on the table, the Housewife is happy — the home is happy. There is no flour made that makes sweeter, daintier or more delicious bread, pies or pastries, than FLOUR. This sounds like a broad statement, but it will be heartily testified to by every housewife who has used it. Can you expect a better recommenda- tion? Join the ranks of HAPPY HOUSEWIVES and be happy. This shows wording and illustrations, but does not suggest manner of display. LIGHT AS A BUBBLE That's the kind of biscuit made from Flour. Not those tasteless hard discs of dough — but rich, creamy fellows that will melt with the butter in a mouth- ful of satisfaction. Sold only at No. 6 That's the kind of bread that makes the housewife happy. If you want a light, sweet, whole- some bread, you'll be sure to get it by using FLOUR the clearest, purest flour milled, and made by the This shows wording and illustrations, but does not suggest manner of display. Yes. Here it comes. Some- thing that will make the housewife happy. A sack of BEST A flour that makes the lightest, daintiest, and most delicious bread imaginable. It has that satisfying quality, which is unat- tainable save from a flour of the rich glutinous wheat from which " Best " is made. If you want the best flour, be sure and ask for " BEST." GROCERY ADVERTISING 109 No. 4 When your Grocer says " Any- thing else," be sure and answer BEST Best is a flour that makes the lightest, sweetest, bread, cake and pastries imaginable. Use it once, and you'll never try an- other. Every sack of Best sold, is a testimonial of its popu- larity among the housewives. Do you use BEST? This shows wording and illustrations, but does not suggest manner of display. We bring you good tidings — fresh bread made from FLOUR is always good tidings. Flour is milled from a wheat which grows on the most fertile soil — the soil of Kentucky. Its purity and wholesomeness are at- tributes known to every housewife who has once used it. There are other flours to be had, but the housewife who once experiences the satisfaction obtained from FLOUR, will never be con- tented with another. This is not hearsay, this is a fact. No. 26 FLOUR leads them all. Why? Because it's pure and has that delicious flavor, such as only comes from a wheat grown on the fertile soil of Kentucky: because it makes the lightest, purest bread, bis- cuits and pastries, to which in- numerable housewives who use it will cheerfully testify; because it is the real source of the Staff of Life. The woman who once uses becomes an you one? FLOUTl — enthusiast. Are This shows wording and illustrations, but does not suggest manner of display. When it's good like Oliver Twist, you " want some more." And when it's made of FLOUR it's sure to be good, because Flour makes the most delicious cakes in the world. Housewives often try a diff'erent brand of flour every time they buy, but when once they buy , they become habitual customers. There must be a reason. Use Flour, and you'D FLOUR makes Home Happy. "want some more." fl4 ! 1 ; i! 110 GROCERY ADVERTISING No. 246 DO YOU WANT A FLOUR that makes the lightest, daintiest, most delicious bread imaginable? Of course you do. Then you should use FLOUR It makes better bread, better bis- cuits, better cakes, and better pastry than any other flour sold, and it has that satisfying quality which is unattainable save from a flour of the rich glutinous wheat from which FLOUR is made. When you say FLOUR, be sure and say . Manufactured by ^ Maker of Good Flour. This shows wording and illustrations, Dut does not suggest manner of display. What sort of flour have YOU been using? Probably something that looks like flour, but really is — heavens knows what. Why not be sure what you're getting — what you're eating and use FLOUR Then you know that your bread, your puddings, your pastries, are pure and wholesome — good for the growing child, for the invalid, for yourself. Next time make sure it's No. 299 The phrase on the above illus- tration is all truth. You can't have good flour unless the wheat is good. The wheat from which FLOUR is made, is grown on the fertile soil of Kentucky, which produces the healthiest wheat in the coun- try. The greatest care is used in milling, with the result that we produce bread that is a joy to every housewife. For bread, bis- cuits, pie or cake, FLOUR is ideal. This shows wording and illustrations, but does not suggest manner of display. Any honest Grocer will tell you that the best flour in his store is FLOUR It makes the lightest and sweetest bread, cakes, and pastries and puddings. Use it now, and you'll never want to even try another. The fact that we are selling more Flour every day is a proof of its excellence. Be sure you or- der Flour the next time you bake. GROCERY ADVERTISING 111 No. 303 BISCUITS—YUM YUM Oh, those delicious hot biscuits — so good and appetizing. The kind the children love because they are of such delicate light- ness — when you think of these biscuits, you think of FLOUR THE KIND THAT MAKES THE HOME HAPPY This shows wording and illustrations, but does not suggest manner of display. DELICIOUS BISCUITS Biscuits that are made from FLOLTl are really delicious. Not only biscuits, but pies, and cakes, and all sorts of pastries, are most ap^ petizing when made from FLOUR If you've used any other than — , try this just once and you will surely become a convert. When you ask for flour, be sure and say . No. 264 Do you want some.'' Of course you do. You know it's made from FLOUR that's why. Flour is milled from wheat grown on the rich fertile Kentucky soil. Its purity is what makes it in such demand among housewives. Children thrive and grow well and strong on biscuits made from Flour. It makes the home happy — it makes the children happy. Your grocer sells it. This shows wording and illustrations, but does not suggest manner of display. This is the sort of Pie I got from Best. I'VE TRIED THE REST BUT BEST IS BEST It makes the lightest, sweetest, and mose delicious bread, pastries and puddings imaginable. The next time you bake, be sure and use Best. i 112 GROCERY ADVERTISING No. 210 DO YOU WANT A FLOUR that makes the lightest, daintiest, most delicious bread imaginable? Of course you do. Then you should use FLOUR It makes better bread, better bis- cuits, better cakes, and better pastry than any other flour sold, and it has that satisfying quality which is unattainable save from a flour of the rich glutinous wheat from which FLOUR is made. This shows wording and illustrations, but does not suggest manner of display. Do you remember when you were a little tot, the deliciousness of mother's baking? Do you still enjoy your bread and pastries as well? If not, it's because you don't use the same flour. FLOUR makes bread and pastries. Milled from a wheat grown on the limestone soil of Kentucky, it produces a bread that is light, pure and wholesome, a bread that will taste as well to you as it did when you were a little tot. FLOUR is used in IDEAL HOMES No. 365 THE KIND MOTHER USED TO MAKE Everybody is fond of telling about " the kind mother used to make." In fact, anything that mother made, from mince pies to biscuits, was an incomparable joy. The wise mother will erect a monument in the mind of her off'spring, when she makes her bread, biscuits and pastry with FLOUR the cleanest, sweetest, most nu- tritious flour manufactured. It makes that fluff*y light bread that builds muscle, and nourishes the system. Bring up your children on bread made of flour and you will MAKE HOME HAPPY This shows wording and illustrations, but does not suggest manner of display. Next time you go out camping or picnicking, you will enjoy your outing so much more if your bread, pies, and biscuits are made from FLOUR Flour is true nature's food. It is made from a wheat grown on the limestone soil of Ken- tucky, and is manufactured and guaranteed by Maker of Good Flour. GROCERY ADVERTISING 113 F.. -1*. « '[•••V\ 1. 1 . J/. .' »*-* . f •! 1 . J* . J * •/• 'M No. 431 Certainly, the children " want some more " because the biscuits were made with FLOUR the purest, most healthful flour milled. For bread, biscuits and pastries, it is unsurpassed. If you try it once, you'll never change for another. Flour — the kind that MAKES HOME HAPPY This shows wording and illustrations, but does not suggest manner of display. The housewife who uses BEST 18 ** satisfaction personified." In- stead of heavy, soggy biscuits, they will come up light and fluffy, instead of an ill-tasting mass of dough they come up sweet and delicious — and the secret of it all is just two words: BEST No. 333 The housewife who can produce a fine light bread is one of the world's happiest mortals. Unless the flour is from good healthy wheat, the bread will be a failure. The wise woman knows this and therefore buys FLOUR milled from health-giving, nutri- tious wheat, which makes a pure, clean, light bread — the kind that MAKES THE HOME HAPPY This shows wording and illustrations, but does not suggest manner of display. Fine flour comes from care- fully grown wheat. There is no better wheat grown than that from which BEST is made. With Best, the housewife produces bread, pastry and puddings, so wholesome, so delicious, that they can be sum- med up in just one word, " BEST." What sort of flour do you use, Mrs. Housewife? ri 114 GROCERY ADVERTISING i 1 ij No. 1S4 ' Whether you use a cook book or not, the chief essential in get- ting good pie, lies in the using the right kind of flour. On this point, we all unanimously agree. FLOUR is the right kind. It is milled from a wheat grown on a soil than which no other in the coun- try is more fertile — the soil of Kentucky. It is wholesome — it is puj-e — it is clean. Do you use ^ FLOUR, Mrs. Housewife? Guaranteed and Manufactured by Maker of Good Flour. This shows wording and illustrations, but does not suggest manner of display. Now, who doesn't like pie, es- pecially when the crust's so good? The goodness of pie depends on the crust, and the goodness of the crust depends on the flour used. FLOUR which is made and guaranteed by , makes the best, sweetest and tastiest pies, puddings, bread and biscuits ever. The next time you order flour, be sure it is . No. 43 It looks good, it tastes good, and yes— it IS good. These three qualities are contained in every piece of bread, pudding and pastry made with FLOUR the purest, most wholesome flour milled. Good flour is only pro- duced from good wheat. Flour is milled from a wheat grown in all its wholesomeness to healthy wheat. That's the sole secret. This shows wording and illustrations, but does not suggest manner of display. Good flour makes good bread — good bread breeds good natures — good natures make a Happy Home — a Happy Home brings a Happy New Year. Thus we have it that FLOUR made from Winter Wheat grown on the limestone soil of •, the purest, cleanest, sweetest flour milled, contributes its mite to- wards bringing about a Happy New Year to you all. GROCERY ADVERTISING 115 No. 411 FRESH, RIPE VEGETABLES The biggest and best vegeta- bles are raised from our seeds, and they keep best through the winter. The seed potatoes we sell always give the best crops. Did you notice what good results our White Rose potatoes gave in the crop? This shows wording and Illustrations, but does not suggest manner of display. VISIT OUR FRUIT DEPART- MENT This department stands second to none in the United States, either in point of stock or prices. Everything imaginable for the table will be found here — always of best quality, strictly dependa- ble in every way. The enormous outlet, together with ready cash, makes us particularly desirable customers, and brings us special concessions. No. 440 NEW SPRING TAILORED V COSTUMES, suits, jackets, waists, skirts,"" etc.^ make their formal bow to-morrow." It will be an occasion ripe with attractions, for every conceivable style — from both foreign and home fashion centers — will be fully represented. The woman of wealth as well as the woman of, more moderate means will surely find interest in this most effective display. It bristles with variety. This shows wording and illustrations, ♦ but does not suggest manner of display.^ STROLL THRU THE SUIT, AND SKIRT DEPARTMENT] Note the new fall styles. The department is fairly sparkling with pretty new designs. The display is the most complete and quite the best we've ever shown. Styles are absolutely correct in every detail. h :i 116 GROCERY ADVERTISING No. 432 LADIES AND GENTLEMEN There's no use to argue the matter, Hershey Brothers are the most practical bakers in our town. Nice, fresh bread, pies and cakes made of the best materials. If you have not tried ours, you have missed many a very toothsome ar- ticle. This shows wording and iilustrations, but does not suggest manner of disnlay. NO BREAD LIKE It's home-made, and the differ- ence between it and other bread is is home-made and the other isn't. No need to eat a poor, un- satisfying bread three times a day when you can get home-made bread so good that you'll want it all the time. The loaves are large with twice as much nourishment as you get in a baker's loaf. Beau- tiful, flaky, palatable loaves for ^\e and ten cents. No. 391 DELICIOUSLY LIGHT bread, cakes, rolls, and many forms of pastries leave our ovens fresh, sweet, wholesome and clean every day. Have they reached your home.'* No; well there is a treat in store for you, a treat we are prepared to set down at your door any day you let us know your wishes as to kind and quan- tity. 'Phone connection insures quick attention. Our No. is — . Our domestic bread is still the leader. This shows wording and Illustrations, but does not suggest manner <>f display. DAINTY, FEATHER- WEIGHT egg biscuit, in a new shape — ob- long pieces, about an inch long. Their exquisite flavor, appetizing appearance and supreme dainti- ness have already made them " blue-ribbon " favorites. As a delicious, wholesome and nutri- tious food for the boss of the house — the baby — they are A No. 1. GROCERY ADVERTISING 117 No. 27 OUR PIES WILL PLEASE YOUR TASTE Made fresh every day — and there's art in the baking — which produces a light, flaky crust that melts deliciously in the mouth — then there is no soaking in of the filling — no sogginess, no indiges- tion — and the fruits used are fresh and luscious. Every day bakery has a few special delicacies for the dessert table — fresh and appetizing — chocolate layer, jelly roll, supper rolls. Spanish buns, cocoanut gems, al- mond cake, lady fingers. Our va- rieties are all as carefully made as is bread. For goodness' sake try them. This shows wording and illustrations, but does not suggest manner of display. OUR HEAD BAKER Can Please Your Appetite. If you " just dote " on dainty and delicious fancy cakes, we are sure you will be interested to learn that our head cook is making some- thing new in this line for us; we think they excel any cakes we have yet seen — those who have tried them come back. Won't you give them a trial? No. 35 FINE HOME-MADE CAKES Cake-baking requires so much time — let us do it for you. We're baking all kinds of cakes every day. Some housekeepers would not think of baking a cake at home. Whenever you want a spe- cial cake for birthday or wed- ding, we will bake it according to your orders. This shows wording and illustrations, but does not suggest manner of display. TRY US A MONTH We will save you money. Ex- pert bakers are at your service here at all times. They make the things that we sell you at about what the raw material would cost. Let us have a trial order from you. See if our bakery doesn't produce as good a cake as yours ; see if it isn't really a little better. See if the price isn't less than your cost. 118 GROCERY ADVERTISING No. 8 WE MAKE THE BEST BREAD Would you rather have some home-made bread than baker's? — buy it at . Our baking of home-made bread for our custo- mers has delighted them almost more than anything we've ever done. And they show their ap- preciation by buying it just as fast as we can bake it. Beauti- ful, well-browned loaves, light, flaky, delicious — you never ate better home-made bread. Baker's bread has been eaten of necessity, bread is eaten for its good- ness. This shows wording and illustrations, but does not suggest manner of display. WE SHOULDER THE RESPONSIBILITY of what we say. When we serve you with home-made bread, rolls, cakes, pies, etc., you're assured of getting the best home bakery products obtainable. Our goods are made in the most cleanly sur- roundings and strictly pure. Fresh daily, and always tooth- some and wholesome. No. 30 HOT WORK fussing around a cook stove in hot weather. Cut it out. Take advantage of our big bakery. Surely you can make no better bread, no lighter biscuits, no finer cakes or pastry than you find here fresh several times a day. Nor bake these things nearly as cheap. Then strike out for a comfortable summer, leave the baking to us and collect the red star stamps we give with all pur- chases at our bakery counters. This shows wording and illustrations, but does not suggest manner of display. MOTHER'S BREAD appeals to the bread baker at home. They of all others, know a good bread when they see it. There isn't much home-made since our bread came to town. Our bread has all the good points of home-made, with a few which are distinctly its own. It's so much easier to say to the grocer. than it is to stand over a hot stove. GROCERY ADVERTISING 119 No. 1 OURS IS WITHOUT QUESTION the best flavored bread on the market. It has that goodness about it which is characteristic with bread made by our mother. It's as sweet as a nut and as pure as spring water. We know you will stop baking after trying a loaf. This shows wording and illustrations, but does not suggest manner of display. OUR SUCCESS HINGES on good bread. We have aimed, studied and striven for perfection in the baker's art. Judging from the steady increase in our custo- mers, these persistent efl'orts have not been in vain. While the past is secure, present popularity gives us a mortgage on the future, and lovers of fine bread should not fail to try ours. No. 88 PURE HOME-MADE BREAD We say home-made because it is just like the good bread you would make in your own home. The same care you would use, we em- ploy. Our shops are models of cleanliness and neatness, open for your inspection at any time. Using as we do only the best in- gredients, made up by expert workmen and baked in perfect ovens, why should we not turn out an absolutely splendid loaf.? This shows wording and illustrations, but does not suggest manner of display. HEALTHFUL BREAD Our Bread is made with the very best Flour, pure Lard and plenty of good Milk. The bakers are experts in their line and the bakery is light, well ventilated and scrupulously clean. Our But- ter Rolls are the daintiest and nicest production in the bakery- line. Fresh every afternoon at 3. 'Phone your orders for immediate delivery. 120 GROCERY ADVERTISING II I No. 259 DON'T MAKE YOUR WIFE BAKE The woman who makes her own bread must run the gauntlet of a hot oven and a weary baking board before she obtains it. How much easier to put down five cenis and say, Butternut bread, please, and go home with the daintiest, most delicious loaf ever made in Springfield. This shows wording and illustrations, but does not suggest manner of display. WHY MUST YOUR WIFE BAKE? Let us do it for her. We bake good bread for health of all, old and young! Our bread beats home-made because experts excel amateurs. As we buy flour by the wholesale at lower prices, bake in quantities at consequently less cost, our bread is cheaper than the domestic article. Time, labor and cost of coal are all saved by having us serve you. Come to us to get better bread cheaper. No. 131 "LIKE MOTHER USED TO MAKE " There is one thing certain — we do make the kind of bread, rolls, pies, cakes, doughnuts and crullers that people want. We don't make them to keep or to look at; we make them to attract people who have nice taste. And the quality that w^e have ever main- tained in bur bakery goods has attracted them, and is attracting them in greater numbers than ever before. We are the stand- ard bearers, and " Quality " is the word that is inscribed on our busi- ness banner. We lead because our goods are the best — and they al- ways will be. We put the best materials and the skill into their production. This shows wording and illustrations^ but does not suggest manner of display. GIVE US A TRIAL You will say our goods our " like mother used to are make,** Light bread and rolls, light cake and pastry. Care in the selection of materials, skill in the mixing and kneading, art in the baking — cleanliness, healthfulness, pu- rity the first requisite in every de- tail. These are the reasons for the popular regard for '» Bakery. GROCERY ADVERTISING 121 No. 157 STRENGTH IN IT There's health and strength in a bottle of pure beer. And real German brew has purity and quality. Barley in it for food. Hops for tonic. And just enough alcohol to aid digestion. Essen- tial to the weak ; healthful for anybody. A standard, high grade beer. Unsurpassed FOR TABLE USE or medicinal purposes. The beer that cheers, nourishes, invigor- ates. This shows wording and illustrations, but does not suggest manner of display. These hot days you want a good cooling drink in the home. It needs to be refreshing and healthful. BEER is what you want — it is the best thing you can drink on a hot day. It quenches the thirst quicker than soda water or lem- onade, and is healthful. beer is the beer you want for the home. It is as pure as a BEER can be brewed — it is absolutely healthful — the entire family can use it. A dozen bottles delivered to your home for $2.00, or 20 cents the single bottle. No. 3 What attention do you pay to the BEER you drink.? Are you satisfied if it only " tastes " like beer.? It is of interest to you to know that Beer means more than the taste. It is so PURELY BREWED of nutritious malt and hops that its use imparts new energy and strength — besides a flavor that is delightfully real. Bottled at the brewery and delivered to fam- ilies in convenient packages. This shows wording and illustrations, but does not suggest manner of display. AT MEAL TIME At luncheon, dinner or supper, the very best thing to wash down any kind of food is a bottle of thirst-quenching, blood-making, HEALTH-GIVING BEER, which has no equal and never had a superior. The taste of it is refreshing, and it is the kind of pure beer that never gives one a headache. Suppose you try a box. You will like it so well that you will want the same every week for your family's sake. The price of it will please you, too. I I! i I 122 GROCERY ADVERTISING No. U HEAR THE DOCTOR! (( So much alcohol is necessary for digestion. It helps food to assimilate, stimulates digestion and insures a healthy tone to the stomach." BEER contains 3 per cent. — no more, no less. The hops, barley and malt used in the making are the best money can buy. The plant where it is brewed is equipped with every new, scien- tific device to produce a health- ful, wholesome beverage. This shows wording and illustrations, but does not suprgrest manner of display. The drink for summer is BOTTLED BEER When properly cooled it is not only delightfully refreshing, but its tonical properties will counter- act, as no other drink, the debil- itating effects of hot weather, and, being properly matured, will never cause biliousness like badly brewed " green beer." It's a mar- vel of purity, and is bottled with the greatest care. No. 353 SPEAKING OF BEVERAGES Here's to the friend of the thirsty! The best and most re- freshing drink you can obtain is a good, honest, always-the-same beer. It's only mildly exhilarat- ing, promotes cordiality and has no after-clap of insomnia, head- aches, or nausea — provided, of course, you get a pure, unadul- terated beer. beer meets all the specifications enumerated above. This shows wording and illustrations, but does not suggest manner of display. HERE'S A SIGN OF GOOD CHEER In the pure amber beer that gives vigor and pleasure and joy. A perfect brew. Unexcelled for table use and highly recommend- ed for the weak and convales- cent. Palatable, wholesome and nutritious, beer is the standard of qualitv. GROCERY ADVERTISING 12S No. 304 Something that cuts the thirst with a tingle, pleases the palate with surpassing flavor and com- forts the weakest stomach. Such is BEER Made from the best hops, malt and barley that money can buy and brewed in a plant possessing every scientific device for the pro- duction of a pure, healthful bev- erage. This shows wording and illustrations, but does not suggest manner of display. Treat your palate these hot days by drinking BEER Its purity and healthful- ness are endorsed by leading chemists and physicians. Try a case of the brewery bottling at your home or at the shore and notice the improvement this beer speedily eff*ects in your appetite, energy, strength and vigor. Watch how it brightens the spir- its and gives freedom from indi- gestion, anaemia and debility. No. 121 HAVE YOU TASTED OUR BEER.? If you wish to-be healthy and happy drink GOOD BEER such as the brand, known for its purity, palatability and general excellence. Some beers taste good, but are not good, some beers are good, but don't taste good. beer tastes good and is good — yet our price is not in excess of inferior makes. This shows wording and illustrations, but does not suggest manner of display. GOOD BEER A FRIEND! Not a foe. Because the mate- rials that enter into the manufac- ture of Beer are absolutely pure. No " dopes " or drugs whatever. Laborers and many others subject to weak backs and kidney troubles will drink no BEER but . They say it builds up the system, instead of injuring the kidneys. These facts plainly demonstrate the purity of our product. I; li i I ! 124 GROCERY ADVERTISING A Week's Groceries FOR A BIG FAMILY FOR $2.00 ■oHay, TnMhy, WttfMsiay, Thmday 5 lbs. Granulated Sugar . . 4 Loaves Bread . . * '. I lb. Best Butter . . • . I pk. Potatoes . . . • I lb. Royal Java and Mocha Coffee 1 lb. Best Tea, any kind . 2 Measures Beans . • • 1 Larse Bag Salt * , , 2 lbs. Best Prunes . . . 3 Cans Tbmatocs or Com « . 3 lbs. Rice . , . , , 2 Bars Soap .... All for . CENTS '. 10 $2.00 All of th« CoiMls ara of tlM BEST QUALITY Ordon Will Be Dvlivcrcd— But Must Be Paid for at the Store IfCDIN'C CONGRES iVLnIN O, STREET Another New Record in Pure Food Selling I i. in» racM* H tM «U X »ar. tot*t. sM r««1> •*« I ■r ii>f ••»<>•• » I 1 on rovnw vavct cauyornu apricots at a>c pouitd , nn«a« IM •» Apf'c«1» t** K««;ii*r :K gv*d* XZTBA FAMCt VtKWAY MACKEREL. 15c EACH. I •■ akli* •■ lk*r "«■ k*. m«9 It "» t ■ OKNT7IHI HOn MADE TOrrEE. SOc POUKD Walsh Ranbit. m* in^At .n. (uu win V.iU lOc. BawEiun Pintappl*. T»» n»*»i *'l-.l« -t 11- kiMj •• MOntt. ,Oold«n RusMt Cid«r 36c. OaUon. )■«• rlw»r*« Brlt^ ORWIKX IMPORTKO OLIVE OIL. you k4««r |F*I .«.. -*• ••" '«>" ■** k-.»« «t »>, 1^. ■»■««•■ »»>it«T THE CLAYTON GROCERY ALBERT KELSOH, Prop l« WORTH BROAD ST BOTH PH01TB8 Ho 35 CHEAPER THAN MEAT W« asit iyt« ct ar-ici>>i la tb« »rutMua UM, fthMg will flgnr* iBkUftc*. JtMt tt tew: Oo-iJ frM*al| PrvwM Ja Ift- •tij'I tMji*M Raittiw. .•• Ik. Fi"cj %r^Htn R<«« •« Ik. «o'.ej ji^ fc,.> I, (fc. C:>ar^ ^«->«]r Cam •« ti. Ll*a »«.r| I *•. Hr a« a*t«• . l«K Ca'« Msal. W Ik. Mcka . .|t« Tk«w ar* kM rkaap ■Pit*. kM «i ANTITRUST PRICES M.SO riout '<"> <)o*>>>7. >»«• M«k OMKBOA BnUUR— IhrM Sc p«(lu(M for OaABAM CKACEnS-l«a lOe pKkMM far.. .U« Neats for Lent Slif«U«l CodlMh— Far whii< MMI. aUoJuMly pw« cod frum ifct tm m v m Clooccsicr Uwnet. No pnMTMInt ot tmf luad iM. poptibf »iiti dM ScalcK. Mid ■ Sco«fhiio ■ kaowo loi CULVER & SON SROCERS ti s. rNft St rtiMt 7}« Coffee Quality Blrod T.J-II. ft lb ]0e nrmd vo. IX r' **> ^^ UUa.) No. 4. por Ik Ml Itlrn.t No 1 ^r IS IBc J Ik^-.-r.r $100 Ul«ad No. 10. per lb «0c CHAS McCUNTOCK 615 K&iuu Avkkut FISH QUALITY MIVIK BKTTIir ' rnictt ***Yy* Lowin B. C SklnM or lUUkkl (wkotoi pft m. - . . ^. itk B. C lili n •« Hknk«(. ar«i*A .*. „ tr>« AliiMtw i l «rk«r» l . 9«r lk~ V^* AttaJrttt MMi4k. pm Ik lt« AilMtt>« Tom €■■», k** ik — •■ •M MbM - -. Coook. w. n Itelnry tb« kUl r«ltkbl« , •ptcikl, k S5« ta% for— 20c t X.MMO— IO. t— ttf. « ■« srtr.""' — ""• SOc sr- *-"*'., tSc j:.^.."*. 11.00 '^rSJTJr'T 4Je ISe Thursday Special Hart brsad MiiMt OKia Cora, J MM tM PMkwtdi ktw4 1C. Poaa, > eua Iw» TiM.> k«.i.a. *l ••...a o""*a .r« r.oiti.«ir ..M .1 I Maa IW Wkilo Um W • i k i n t powdor, T of Um &• pack- 25c tSc U»i*»a T«»^ *'•' ■ «t>alHv. r««> »i.r t««>M*4 c««. lUI* i*4«f. awMMI 9U* lUtatMa. ■■><<< •••■. •*•• Ka rk*i. Mk»ll k«k*. ••€« . C*«*M« kr«»k(*M P««4. • tim M« tM . ... Rm«. S»pmm at*!*. !*• 1 4Ca «•••■■• r. •VMiat. I !»• ■■•9C "r',r^ — -•".r~l5e ;:i "•.•-"''■. 10c lUtMa^ ■■>!»— k»< kwl- 10c PlfWt;« STAMPS M«Mk»4 kwi- 9K* >«M«ft 4 Ikk ...ftV* THE DIBBLE raro-wc stmis-tvo GlBSON.GAGECOj The Leading Grocers MOLASSES DAY 0«tr* « T»ar knd a* aooa a* «« rwcoiv* our kafaraJ eaa* )«1ew «» I la«a«a dtr«n Irani tk« k*M* of lajpttMikBa. wy ialak4 i* klfav M e«r ««» iMBar* ikia kvk«Mll»l pi«dwrt uf tka Mkikvrm MkkU'Mk. Tfe*a N«« Or> ' Ivaaa fokls**** m kot ika ««»<-t «af prkcarf kiaiaaa** akM %T **• Avar ac* gtav^ bat a if W ally kr#par*4 »p»« baUla prortiMI. ' TMa pankulkr tot la mm*9 rtfkt ik ika MHU at fW !!■• kf tar*««- | lag Ik* MMk* rasa aa4 la ika *«prMM4 iMMa •! tka aaaa la H* kkaktovk • yttrtiT II *• aattaw* fkr fkoklkg Ik kvarr vkf kk4 M OUH VtCIAl •«*€• roil A OAktOlk— JU« ANO ALU I Bargain For To-day FLORIDA ORANGES Th»l Ihe people of Fort WiUUm, Port Arthur »nd xht lurroundiDK coontry .ppreci»ltottr»»t«rd»y Bargain Syvcials h tYHkcnd by lb* l»rge inct«»»t of butiBMS of tich »ucc««dini Bargain Day. Whilt w« r«»|. ize that the exceptionally low pncea •« h»ve*eeB quo«inB ba> kad coosid. erible to do with thu iteidy locrtue in our bu»ine«. iliU ther« are othef feature! that the public demanda, that i> QUALITY and SATIS- fy^CTION. T'he bargain Jpeciala offerei by ui are not lecond or third rate guoda bought at cut rate pnct in order to mislead ikc publK, btjt the very best that money could buy. and the kind that ha»« made • reputatioa for Qtuhty for thia atore Remeinhrr, we guarantee eatirt aatufactioa with nch and every order, or money refunded. n> aa«o tmti m ilrad eor laat t par t al eooai da Oranf*.* airM« rrooi A«aA Part, wkaro tao 91 oaaf lara. >i M kr ia« < ifuoaol •< •••at nac*. 24c 29c 34c Doz. BOX SALE ■eici HOkOiH* tn 0R«Nau, ■exit MOLOIHO tM OIUMOn. ........I .1.1 , M.a aox •oxia MOLOiMO 12a oKAiaan, ....»■ .1 .. .... WM aox f iTMC* or TMiai aizta in mavt aoxn ..- >. (ua, TMi oaANtti* AMI AMOkuTikv awtcT *«• iM rtnTCCT e«Ma »»f eidt LOW FKicu o« CAMor ToraOMiow. GIFFORD & CO. TAUNTON'S HOME GROCERS 62 Hlfh St. 20 Citr Sq 221 kld^labor* Ave Specials for Sat. Feb. 12. for Cash Only Sim. 1 a S««ar. IrtpaHi > 20 »> tar SI TmmMm. IwtH tral 1 cmi i«r 2!ic Cm - - 1 CM iv 2Se Put " ** i*m*m 2it l(Mi - ** I caw tar tie SkMtanin" " fu aa lie Cwi IHk.' Fifrui kNi4. »w (m < •< Can* Crna '*' ■rti^ twmtH. SetM mm •• !tc MUmtHmim. S»ew lie PiMap»l(.*t<«r|riM.2caM JSc (Mtf kKk Tea. i*% tar V »t ImtM Jam. WafataKl, m t** tic Tiynca. 4 Bi la,.>^ Safa. 4 tttlM „u Ikc, S at tar r...a..*«..v»*..*.' tartar. 1 a> tar. , s«M PiM. 7 ai. ki .„ ■ci«.iaitar NttiM*. fcr ka| «ir OM«B."falm" ractar Mftat. tomtit kaic pw fKk Sttttt liMM. pcf pKkni Ccranakcc fu pKkcfl Saap. Dnk Ctatk. S tan Saap RHhardt' Pwc. I tart .. 25% Off all China, Crockery and Glassware 25% 5p«cial Bargain* on tK« Four Big Bargain TablM ■•momkw. •!»«• »•♦••• ••» fwe CaoK. ak« CASiC ONLY Rirkup coU w piaf cuJ lyike paneal J. A. Schneider KSaalkPtrryStnM Pkoat M SMALL HEMUNC IN SlltALL BOXES. POR ALL THIS WEEK ""' Fancy,Clean, Healthy Greening Apples POTATOEi..POTATOES We bavn eomia^ to arrive next Tburadu, a ear of fancy Totataa^ whieh wa will sail on or4en kn bkfere EBa arrival, in Iota of 2i boshcla or more, per ^uaha). .WWW :25c i5iTSJ""r25c Cat*, naa %tmMf'. I ' ' ^K* -TaawteM. kMi kwaUU. «r. HwMiaj (HwiM Cwrai. 9C. knt aM»<]>. * »•• .. CwG Roitad Oai«. aawc bMt«r.^%E. 1 k««k4« • 4«IC rparl Honlar. kaat «aal- «Ca liy. 1 k»aD4a &9% Pnrl B«rirt t%na»a f klr«. Uvaalwla aaira r>*». 2 a cna*. 9tk^ Ml ra 4uUtr. k*r c*a . . vUV ~ ftatt, -larv* Ska Iwv . Bl»rk ItaavkaPTtra. ntrk ifE* - ranri, vrt mm I9v Pvaclkt toacr Catilarkta %i|* LntoaTllak. P^** aaa. ..CW rniow M ^kMf Cora H«al^ >« 9k«ad« 49V Nrw Tarfe BarhakaM 9** - Flour, ja awbfttfa tfW Hdkioa Paarak* ar *«rk-4C* arkaai^rikkr.} |S«i. .. C9v Mafata Vta^M. par If^^ ,«a«N4 -• ■•*• S«ir«a Fifa. ritra Fan- 4Cm ri > pown«a C3W MararcnI. to«t.%«all(r. SCm. ] kkga ... .. r Ar.tVv 2Cc 2Sc THE SPOT CASH- 16c Box > ikat,la la «>«a ara aalto !»—■ tt !• a •ar? laaipaa**** aa'kaa* Thr-rr *r« •»•«( laraa aoM* kak 'a «ara a<-k kkak wa aaag f«« a kaa i»- 16c SUCAR CURED SUCAR CURED SMOKtD HALIBUT SIMOKED SALMON 04 a.. .Ml.Vf ». SILVER LAKE BRAI4D CODFISH CODFISH.. teviuar «1th h. .Mn*? or aylaakK aaaWf aa« »ak- c^aia Kiev. ilcPka Uc Pkf. 2 far 2Sc ■nar «» r«« ar- rtHm-x ....,, ■. tar. i*. "WTifTS: natrroi- • •••viaat a aaan , .■. aai nai LoAuii ■(Trmxtai oimimi .....„....^... Mr. rk(. MjtiLSM uanan aLMwae Mt. u. ■•. Ja. ct.ATTR'" U'«rNeoa axik ain aalrhH fMiviara raa Ikat Ik* lajtav < l%t ik# a>wa »ra — *r^ llaraa*a> ika ««aUu u «Mr la »>«7 fanitdlar lac m*»\ II. fMl» %k»^a»T imrtlaaa •« arttHa- •! HiMit aak la %Hi w r tfj ,k« now f^aaowtevi »( )A'arat*« T. rt-«ta Owr CDbli, Bates &Yerxa Tara«a7. Harrk I. A IMMIV MVIPI* tALI or GREEN MOUNTAIN POTATOES ■•.'rIaanTlao.Mirskndi sraatar >aa vlio la M^ lal. ••rt TWavWrtf itapataHi* viu am JM •« IM aara ■■« fh. r** 1 " r tart ni ti mmmiIj fa-ii.»li I9cpl( 74c fca FOUR ASStOTMENIS OF CANNED GOODS LESS THAN REGULAR PRICES: AMCrtaMt N*. I-VICETA>LES , t»** *artMr la ar oaaO eaaWr aaa ta. rHtw 1. M«r.ni..— e*adta- la« tal a tnaa aaia taao S MWa tor Mrt can acaaa C atoiaafc TaMatM. SIX CMS I Cana Taraa Pin* Paaa t Cana Mtfm Cam AMortBMt No. t-TEGETABLCS _ Oa*maaa kM AtaMka kattnon i 1 Can kara ta raa k^«aa faMaii) RVEUCi There Is No Doubt Hut ihat ttiia atora is maliuiff \hc towrsi prim oo HmU kk4 Orooknak, qo^Iit? cooaid^rrH, in Toprks. For r^Mtapl*-. (om- l-»rt \bt (ulji'vuif list of pricM with thkae you have hccn pajr- iD^ yunr uf-ifbborhood itott kkd yoa*ll ktirrty be Mirpnard at ihf >li/f^rekc* oo lb« aavw quality oC RootU Wc d#livcr to all parta of tbc fity ftm kl Ohkiffk., Mail «a(t telrpbokc krdcn CiM'D prompt ktlcstioB. Special for Today )l.ioauas. Ursr aod t>ricbt, 2 dova Me I laniMrnra. pood okca, per quart . #c t aUt>a^<>. fakcy Nkrlkcrk. pvr lb mc '■rai«f Kruit. fakry, ekr*i ]•« rutaiTN^, arv^ral vanctiaa. very chkice. W .Wk tk Mk !M>rf%uaa. f ckHik« eowatry, very fikc flavor, par fallok . . . .Me lUeiakaTflt $i»ak. graiin#^rrA r.""""-. 10c T«.t. Sail, v.. la ft. M.B.C.CInfM'Saapt to lb. 2Ibil&e Nortlinni Spy Applns. SOopoek Santra'f Fraakforts ISc lb. 2lb«<3Sn Splradid Valum In Jalcr Callfomt« NarnI Oraof e* . QiMM ChoealaU Inported Auftrlan NoBfatlans, 2&e lb Candios, 47c lb we Rcccivto vaaTenoAv an invom-c oe la aoaa riu- e*«A ^laAaa. madc in Manilla. CobI), Bates &Yerxa Ch*Ku kaUNac Maai. rtaaa rora-fra. aMllly a**'. ^^ K«-Bi*aa naka«— *aa rrtaa^ rr*«k. aalBil^at »t Craalta**, ;^ •"'""• —..Tie pur* Hoa Larc batiar kwy ■oMa* a*far* tM 9**^ 4S» »<^a >a. la I W Ka«v B«*f>a. Na I Kjt «>a«l>lf la OC •»<»« iitA.r».f. lb . I9C r»t)<*t> Walawta. 2«r k E« .■lv«. lb .. . 19% ttrleiB IH-rtk. riiMliM qttklni (thkke kra bkOkr thkk Pktterbkkka rtkkki kk4 mU fkr la«). Am. ta»aac* •*«** a*a 4K« •naofk lb I9C """.K.-r; ^- "^ .«0e ^>•>ularr Fltab. f'*M /»>«# • *akt. lb . IVC y*.u. r.*bl«a »-»!• a<.d «*. raac* pre nalloii «W « iA*Mr ApaiM tamail «Mn >C* and brtftii— ' -' Tit i:?,:."' ISc roam. a#r %« kait* #C nM«a*r. r p. ft u Brvakraat Itaraa. aawU nnpa, r;'r."r*-..r I6c *n.tsvr"rMi40 Plaar. Whlta Ulf. kWK *■>- =;;.•"• jfi-So riaar. Heat 1«C Utt Uaw ftaur aotd In n- Bk M fc >tfta. «•-[». abck-#|aWI Waatna kraad. tka ktML laaf (Of Ka«a< k*«ak. fancr aaallir. lb kraaktul Eacdn. br tba alka. lb kaill*rla* ~kbl(*rc«k >->b krKk .Tic ISc tOc kraaC^ SSC $1 ■lac* Maal. aranat •«*4 Kraa*. Ike »kK B«st Urkkvlalkd-.. (Wlia UM Oraar.l Wacb Paaaar. a riaai «Y« C^ffa*. la kalk ISbc ««l««i. ;:,—•"• S14M kaacr Krawl !•■« ctii. fiit* ■ i'.v.s-:-' ,.■ .ISc a OMn- •c UvTinc. In brla*. aua 4E« •aaa. « tar C9C I^ lb aaaa. pre on |2C rifblM aad Prparrsra. kC. IB fall «< lafa. each <9C CaiialVBa. No 1 caa aaai h>- ;.i" -" "V " t1.S0 Anianat C*wba*a. ra 4 C* far tka chlUrnn. lb V 9« "•^.'"'""- - SOc Taaaaiaaa and C«i> >. tCc A^ i«(t« , , , . ... v« &E. Cor- ner 6(ii& Jackson Tr*^^«"»»l-TW»*T^ LARCEST \ CASH ^ GROCER &OS.»iO\)\SV»l 6 7 STORES ALL OVER B ROOKLYN STARCHj«X perTbT4c BLUEING *.S;iSr *S. 5c Prunesi3,3 - 25c Salmon^^Ji jCodfisli fears IC I5« 7C^k€S Of Babbitt's Gold or Kirkman's Mackerel "TI 7« 'or25 crs. Bloaterscron,artx3' Floiir '^ ^I2« rkckkc* ■ ^ Biii*wlieafm2' ,.cba(.< SOAP sm "~r^i2« POTATOES I OQp^ NEAR L vaic«MN< Cr«(i\ Larg^ K\ountaln Basket lOc NC AKLST STOKKS • B«tk Av*. OX Bar I9ih St.. Til U IM. hdi ' net a*y. Id Ml C I A6lh St.. Is 23d Ave.. Til III Ml k d AltJd WMIHHirt No ytutso Aro.ls 3d»t..CW|illlM, M kitt Cor. 84th St. &^ M7thAve..i best Creamery Butter and Fresh BggSAt u^.! pru>m ■^ 1 Bank HiniUtAN 90Vt ....'.. i r\^t% kHAMBIt kuir .., 1 PKOa. KtXt'nucis cxmM wutRs ■ p«fM iK-rm cuf:A.Tiicm . . . J i.k%% r«M C«HP« K\\POtl«TED MTUt < Wa« Moa* MaN X ta a«a («a*«Mrv I \ « »Kmh r N LBCCETTft JOJ.V / a CAMk ■£!>!£ ATPUB BKTTt.il « LBkL UkRCC CkU>XMLNI« NKI* PHCkCS orrcN oLnns s a^k. r\An>H,(TfXb pn^nicx IC, Mkj>a aucs Bcui. IH TOatATO a SOCK. sr c«». s rai a. •O.CAII a. ISa CAN la. sar OAM . .aac cKAnaaiA. as ua^ r«aAaaaaa«a..Mi uueana Ann vwa. a^ OTAU Tl». AT ixnraar nur» ■ \M BOX DCKTKA klAJKS- t IMM. WyUmnti kOOA I lA I^TMT STAftCH « PKtJK EMAkCIXmE OK I.RAY kru\ K PMJm mJ S i^ccDA Mkcrrr. pma. LAntiE tar wrmc •VffTALOkiaKMriA.. kl TAU. CAM kAUkOM S BOlBi kARDOiai Dl OtL . . kkjUIAM Mfakk WAIirVKU» BRAND. LABOC CA3f, ^yS MC«r.tRO kARIHNCIK Mv C«MAN BROk. mARnClA BHAHD PVRC MAPLE kVRVP. l^AIIOK BOmS. ... BMi: TIP MATCBBi lM«a •*■, *- f*- , — Tk*^ " mcilTS AMD VCOCTA»I.Cft BAIIA: BIHC Ai ■ t«. BAaiin tkc umc wi,%vii PcnTATOck. WMrrc Ain> mkai.t. ' <** TBAKk BAkBET CMTS OOO CKARBBBBUa^ LAROK QOAirr bmiG tkLAXD lurBARD ABO BOIHkBMk. rT>ORIP\ PTIgtB TOMATOBi >kc iwrf Ai< ( OAUPORSIIA PVta. liUK OP AU. BIVBk OP PRB O—lk CAIAJEP W»B ARB BH^TBI li I * i ' ■ \ 126 GROCERY ADVERTISING GROCERY ADVERTISING 127 Specials for Saturday at Hall's Blanched Peanuts— Roasted and salted just fresh for Saturday's sale at ISc the pound. Oocoanut Kisses — Made from fresh grated cocoanuts and best sugar cream. Tlus combina- tion, with best flavors, makes a delicious piece of candy. Special for Saturday, 16c the pound. 33 Court Strwt ' HALL'S Both Phono 420 Adapted to the Stomach, "and So Good" - • j-oc candies reduced for this day's selling. The regular quality,— nothing but the price re- Juced; try them. MADAM, If yon want a BIO. WHOLESOME, TATTY LOAF of BEEAD, ask yonr grocer for 0. K^ and lasut on (ttUnf it. MADE BT THE AVALON BAKERY 831 Kansas Avanus Reynolds Candy Co., E. B. CiiScabari. Mgr. 415 Market Street. 225 Delaware Ave. WHEN YOU WANT GOOD BREAD ■ <1 jrcu Ihould intt»| upt^n r*«tlM tM btst at all time*— VH imrt. Our raputatton l**r (ood brta4 It not iht rtfuM M rhttao*. Our cuvtomer* ar« mi> lall*d thAI ours It th« moAi ■Ailateelory bread ihev ran hu> Try t(. and rou will btcom* a r#f\iUr cuatomvr Ca^. t pa w a St. mm4 Pf*mf Av. Pli'mff' Mala («'• Weston Bread The bread that's a real treat It't the but cembisatioa of home- made deliciousoeit and uniCorm tMkioc ybu ever tasted Buy a Trial Loaf Today IdealBakert BR EAD AND BAKE D GOODS. 1 1 For quality of goods and economy of price try buying your bread and all kinds of baked goods at Reinhardfa bakery G. W. REINHARDT. I South Sid* Poblic Sijom. Z "wii w wwwww w wwivwy Big Candy Sale wnx 80 w JoiT nn I We Furnish HkJsT Ice Cream $1.00 Ol. HOO fat hm ruMaypu Slw t H , gal. $1.00 Oraaga. par (aL .flOO OhoeeM^ I to AU raita af Oi^ ■■":~. Palace of Sweets Frost's Home Bakery.... Our bread is made by hand as mother makes it. Try a loaf and you wiU find it is the best Sll Colltas Sired Caicaao Miknc 1*M Tel. 1191 )■ Buttermilk Bread IS CRISP. FRESH AND WHOLBSOXIE. YOUR GROCER SELLS VX. OTTUMWA BAKING CO HOME-MADE FRIED CAKES Oara tr« hom«>nude. la cUhar aacar«*. 1 urroM.v nu. nr fmt . <■ ka. (nrdv prW «• p« pMrt). ... ^..SIC Mk». GOLD DC8T. pw | "mi. ' , • fl* S-lb ou VAN HOITTU-S'OOCOA, ' ••_ (rfgnUr i>n««»Op> ^fC SCHILUNO-S ftAXINO POWDO, M. (oai; haiud aaout to wD). pnaA. cSC IUCH£UKt- PVACRES. pn Ma, nr. (iTf«l>rpHw3S«DWMa) ,...; OQ Wm.Green&Son . CROCUY CO. FLOUR! FLOURS $1.50 Prid* o# ToMlM Brand lar«e ftacks-ettch «p*cial. I can* .He r*M qtuOny. I tia. isr tu>r«r oytAian. 1. in* B»*m w^ii* fiMp an ilM market Try It — lftrff« h«ra ■ ror Mr. 11 lof twrat MM •win's rvM. iM^ T b«r« Mr. n iMrv Mr. r,»a ■ ^«»» •peci»l. 3 cmnt for .......7. AOC fV-M-klri^tt ^' Newton and Vuinia wftftr*, « ^^ Spec iala 20e Ww. i«»M ilyl*. N«. I e- m yWty. .» j » i»i ]gt^ l> . . . «*C >irv« ML »•• ««ttlity ||iL Saw Dibbto Premium Stamps and t«t bMutiittl prvMots FR££ for ma*. THE DIBBLE TWO~--BlG STORES"— TWO SpeciaisI ^AT ^ FOX, ^EY A CO.'S U«llMr% KM 41 Assorted Ccreste. T%M* Klt« («Aa(«| •# •l||k«M« M<-««««. of Ui« foitowins M*»n- MetlMy • OaI« P««rl Noftii«y mmi Cm o«im«I H»»l»y Qntm rmmm c*m Mtei Wluta Co** ttMl WriMal HMTtt - ^m-m MrtaM <^C >*t fffc— » ;. ^ ... ■ «W^ M*M« !■••« %•■■• rrvA P«* -*%r^m4 m MklMl flMi >ars »««« |p«as Ik* MtfHM ta. WM M« »U WVC White Cash Market I BIO AND BUSY MARKIT NATIVE DKESSEO FOWL RADISHES FANCY NAVELS ViwludMcr IZTTVKE BESTBUntK aa*. ■n»r« aM Wty«« wittow ilto^ Dm> ■« m il *• laakaM tfstr* P«nrir WMb f5e .»"»»;(. ...«3C .' ' ' » ^ »— »■ «M II III Wi «' < «»■« ■ *« ■— mmmmm V <«n • »i w .i i». to- .^aA Uto Mmr »I1»«I B n "•n^ «i* i'i* ••". inD. •■«. nil. ; . yORTH * HOFFED : Rm* ciiiirroii ffiiixKT.1% * I •Md ar taUa |rtinii. l& jr*--*- 15c Uni. pw« U^ Urd, ««^ ^L't^'- 32c fV^a r«rs-f«d »r««iii^ 4Miitr bMf. Ik, lii, «r. •r } Ih. OX ■■(V. kMl giuaUiMl, *4 «••»» «l BanwtM. AraMur • ttmom Bmifrtiip briDd. r.r krxk. JdC Oruc^. inull lur. «r tkia ria.t. fMT doi I^C r\»m. -Oir P.i. •« jr rat. «»lk Met «lijg TaaHUxa awl Co»m. )0c •- Tilw. iw cu OC Oi»««» JiiK.. ' Vektrck kMt)r 4«c (ai to mak« it mt*^\ lb for I *B'»nrt 10c Pounds Beit Granutatrd SUGAR 51.00 ^ ^ ^ TraserBrds Sixth and JackMMi iUHur T>« Mj'' m««i.x> »* *• OUR FRESH KILLED MEAT SELLS ItSELF^ ■»^*M»« fart of any lUnip to Icnow thai ihr meati >'t>a buy from the "MIKUMU " Ire pcr{«rt in rvrry detail— "M Mh klrii" ktumm it IS killed right here in Furt William, and ha< the HOME KILLED STAMP It Look. Fr««h Is PrMhl It Looks Oollclou. Is DoliclousI It Looks Tonitor Is Tontforl There i» ai much differeuct between our Frrih Kilted Steak* and Roasts and lh« ordinarv kinds as there is between cn.kn) meat warmed up as ai^amst freajl acat— Ul M J0i |M a feiti mtm kr lM*f— >V ynea at rfnii ■■<■■>. SPECIALS FOR SATURDAY W«ln«r*, aioad %—t—Lf, %p^r% Rlb«, "Sevtt^- OunarMc* Smmoc*. Turkey*, 0^tcl■•n• and D«icka Mrtctly rraah LaM Kcs*. 30c m. Or*«ii% kattiM*, OnlMMk Wil>s l »y, Or* M, Mint, Oatory and Cakkac* Scott & Co. 4>S TMS OU> RKUAMJ SI1 VIctaria Awa. { GROCERY ADVERTISING 129 Get a Basket Free For iiatiirdaf we will give away a market basket FREE to every one makinga 75c purchaae or bccier Another Cood Inducement A dollar tpent here will get you more for your ^oncy than *ny other market in the city. OUR PRICES ON LAMB LAMaLKCa laclfe. LAMBPORaa ISelk LAMB CHOP 2Sc Ik. I No ^.tif.ng or mutton substituted here, but good soft lamb. Compare these prices with wha; the other Icllows are getting. Our prices on roast beet aiar rib roast ibc ik. skoond rib i4c ik. 0000 CHUCK IO.iaclk. We cut these roasts from nothing but the best heavy beef. FREE DELIVERV UUGHUirS CASH MARKET Wl CLOSE AU DAY WASMIRCTON-S BIRTHdAT. —Somdhlng FREE'- You-s 9t TAY anhr wa ara (Ivhtc s Oan af Oam mil wlin »vrt p«eli> afa af awr baat 40a Caylan Tae. Kin^ E4vmf4 Crcaaery, f u»rMiMaiioisiji.^.flOa fort Ui4, Ilk paiTa. k w w li ■« «■ «.■■ , Mo. Nn Ut4, S Ik laib. kiai ii»_.. lOa It>i.».... Itte Clic>|«t SrMAsMilk ..,._ IOC I rflk Bc(>. 2 ~.—- Wa Hrj4rkm<, kf«»» nmW u »..». 1S!C Peril Sainage tSiO Tmrjlo and C>*bn4p juiaf|t...., ISO Uf>« Brown MeM Co. Tar* WlUlaai W«M Tt* fmn Arthwr Reasons Why for Farm Bell Groceries Folkiare not going tu fall all over themselves to use "Farm Bell *' groceries just because we say so. We're not foolish enough to expect It There's a reason why. however, for the ever increasing popularity and favor of our "Farm Bell" iioods. First place. it*s our brand. Our reputation as honest men and clean merchants is behind it. We could'nt afford to father less than the best The goods have inherent merit. There has to be superior- ity of merchandise before you can persuade the best folks in the community to use your goods. The best folks cver> where are using Farm Bell stuff and finding It surpassing good. We give full weight. We are cranks on cleanliness. We have always been food purists. We put up Farm Bell foods in our own plant. We employ home in- dustry for every part of the wurk. The goods are good. That's tht: secret of their success. Soda Extracts, Baking Pow. dcrs. Coffees. Flour, Candies- send us a trial order on any of them. \\'e want to Know what vouthuJ^o^Farm Bell — our The Lenten Diet This store makes a specialty of foods that are popular dur- ing Lent. The prices are as usual, low. ALSO Fancy Head Caroiina Rice, 3 lbs. for 25c Ocan Broken Rice, • • 6 lbs. for 2Sc Canned Asparagus, 25c Canned White Lhcrrics. - • - • 25c cow TO US AW MVE M)!ltt wart Co* ■ iimI Imporiert »4TA Caah H tTerylMf I* CHILDS' BIG SPECIALS; l^^-ir^ W* *UK tnry ■•aHkatpH' U fl M wI i a w w ad Mr potrana rim ■■»> QnaMtj Om* ■n ia«-AJi Awf^« » Tw M aa (ood qiiality. CMMi- WhHa riealiH SOAP rotofa lOc Tk«« la oaa oUht WhM« Soay a^aal to Ikk la 4wllly-k«t daiiMa Us pcIMl a Ita. BaM Uudry Much L^ft^a WkH* Ptaa Tkr and Baaqp Oo^ Byrap. rawy WMa Orala Rla* White Norway Mackerel 8c 4 Hsh Mk Uttle White Pea Beau, Qurt, 9c AaMaalaM>aMl«aaM«t«rB.kli« Balcuba naadfaraikar aanaaaa 20€CuLaktcrCitleti- • . 17c Tka ckdaM Rwtkara "S?« «»•■ Ifca c«M «atan af J«b4 at Ha kaat t» Oaattk** WUkg-a B»»at Ttifnlatt Tl"fk Ta. mwk.^ CalHoniU Larga White Cherries, \T Larfaat aad Saaat Oalilorala White Obarriaa Packed vkan can •rriaa. gms te laUii tkatr latiinl da The aora critical oaa la, tka aora plaaaad tkayll ha wttk tfch rr«lt ttc. R^akrtr. COffP^ Childa'a Ooldaa Paabefry, lb. l(c VWllVV oSUda-a Mack* a«l J»»», IV. I7c- Ic t Pm OM kackafaa Raadlia CHILDS & CO. Oiatj» aad I aa«ta« Boaata. Bntaoa tea MoM EYES BLACKENED NOSE BROKEN POULTRY TROST Of the WE DID IT! vOUT PRICSft TOOAir' MtOH^ILLCI) t.f(t(.RCN\ ^M^ ^iu»M-KIU.EO aiOILLftS. Ps— < • fwtz%n-%nxhD piot.of«s. d**.^ VENISaM STCAK. Pmm4 . ..«,. .. iHOOM ITLAft. Pmm4 '. BAaaiTf, 9t»» »ttftii cobMTvv cooa. Amm .:::::x^!:::. as< 9«K NEW POULTRY STORE •t Narth Markal Strati, Boatan CHILDS' Houaehold News BuUetii* CAMPm. W. t, FEBRUARY U. I»ia ^ TEA! TEA! TiMfc are nunv wtw air fwded In then purchaacs ol lea by price aJone. "Any old thing" ihai's cheap, the leason that it is cheap b featauae It's "any old ihln(. " It would surprise the average consumer to kaaw how very Hiile high-grade tea Is Imponed M* IMS countiy. only a lew dealers even In Ihc larRM ciiies handle fine tea There is a yewklg demand lot the best and an Irtcreasing pacayiltlao'sl the (act thai the best is the chtapast A pound of out "Ouichess" Mended Ma at 40c a pound wiH make 200 cups ol de lidaii* Mk Ml dear certainly. Packed In lani l«y alr-l||hl, q«ane<-pound packages (or iSc. AM ytU Rl* *" '<*~no p«lir& premiumv etc i n iiiiiiiiii >si>aeti**i» n PAN CAKE BARGAINS riW^k BKb Jerry, k. IM Umnt ut, k. HmtliiUnTAILEPEAIS.:9c< KST lESSINA LEIONS. 9cte What you can O get at Child.' ^Q FOR lHlllMlqSHL3t|}la|sMl,: : : 3t miaMMrklPHii^Ml, : 3t I pM MaMnitt, 3t 1 1 nM wm, : x 9 MM GaCtt, I 3(| I rMM nwii • 3c Saae Ikka ckarga i< (a* tomm W IkaM Hie Qaiitj larylaad Peaches, Mc « i Ciis EAILV JUNE PEAS, : : : 2Sc aL;:Uaob.»c|!akaSgl-a,8cc«a laseBraai CONDENSED IIU, He* I(erwaylACKEREL,7c4fish2Sc Lardy 13c lb. UTTLE WIITE PEA BEANS, 9c Qiart a QUUtT It aOUAL TO TWO POUNM Hf Pli PIffARED BUaWIEAT, 9c iX PWNES, : 25c I UeseCarraatefctt FANCY WHOLE 6IAIN IKE. : Sc lb DK PKi CIILDS* ROLLED OATS, 7c COFFEE Clulds' GoMen Santos. : 17c lb Childs' CoMen PeBberry. 19c lb Chads' SmcIbI Blend. : 23c lb ChlldB' NechB Bad Java. 27clb FEBRUARY 28th. MARCH lal. 2nd. Childs' & Co., CAUMN STOItES rff« ITB. **a. VBM« BTB. •B* mAamm n ^^ Mr«a» Amm\AMun an. 2[S AM* raaaauL tn. ^ 130 GROCERY ADVERTISING GROCERY ADVERTISING 131 THE HABIT OF PROFIT ANALYSIS HOULD you be able to accomplish "one hundred per cent, more profit" this year on every article yi>u sell you would not mind so much the in- creased rent and your clerks would probably find some of your added prosperity com- ing to them in the form of salary ad- vances. Only occa- sionally does the chance come to im- prove your profits on any staple seller one hundred per cent, or even half that much. And so when the salesman walks in and says he can show you how to do it you give him scant at- tention and nine times out of ten turn him down. The effect of this is to lead him, if he be a good judge of human na- ture and also a good salesman, to talk of other points of merit in what he has to offer you and leave the "dealer's profit" feature altogether out of his sell- ing argument, or if he mentions it to touch upon it only casually. But after all, "profit" is what you are in business for and more consideration of the profit possibilities of each item you sell will pay you for all the trouble and time you give to acquire the habit of profit analysis. Here is an example. A specialty sales- man representing Swift & Company comes into your store to sell you Swift's Pride Cleanser. He should tell you that he can increase your cleanser profits one hundred per cent., but if he did you would at once undervalue the absolute and demonstrable superior merit of the product. Therefore he tells you at the start that Swift's Pride Cleanser is packed fifty cans to the case and costs the retailer always $3.00 per case, never more and never less. It retails for ten cents per can. He then tells you that it is advertised nationally in magazines of wide circulation and locally in street cars, on painted boards, by posting on bill boards, by newspaper display and by small sample cans and booklets distrib- uted from door to door. He may also be able to tell you that in your particu- lar territory free distribution of coupons redeemable by the retail dealer are being put out. In addition to the foregoing, if you give him time, he will explain to you that Swift's Pride Cleanser has only one national competitor, that the five cent cleansers are not to be classed with the two national ten cent cleansers either in quality and consequent efficiency or in local selling volume. He will prove his quality talk by stating a few simple facts about scientific cleanser manufac- ture after the natural feathery Nebraska Silica is obtained and he will close tus selling argument by repeating what he said in the beginning, that Swift's Pride Cleanser is packed fifty cans to the case and always costs you $3.00 per case, never more and never less. It retails for ten cents per can. This puts the retail profit analysis up to you and if you have formed the habit of always figuring profit possibilities you at once say to yourself: This can be made to give me one hundred per cent, more profit on my cleanser business than I have heretofore enjoyed. Here is your mental arithmetic put into type: Swift's Pride Cleanser, $3.00 for 50 cans = cost .06 cents per can. The other cleanser, $3.40 for 48 cans = cost .071 cents per can. I sell regu- larly 3 cans of cleanser for 25 cents. 3 cans other cleanser sold for .25 cts. cost .215 cts. profit .035 cts. 3 cans Swift's Pride Cleanser sold for .25 cts. cost .18 cts. profit .07 cts. Increased profit, 100 per cent. On the single can sales at 10 cents the percentage of increased profit is less but still it amounts to a difference worth making. Thus you have offered you a profit op- portunity of one hundred per cent, in- crease on a product of standard manu- facture with quality not excelled and with large national advertising permanently behind it. It is not a question of substi- tution which confronts you in any effort you make to earn this greater profit — at most the demand upon you would only be for your recommendation and "once used — permanently used" will be the rec- ord of Swift's Pride Cleanser with your customers. Two other cleanser profit considera- tions confront you. Why should you handle five-cent cleansers and why should you encourage the sale of even a ten- cent cleanser of a cheap character weigh- ing around 26 to 30 ounces per can? A can of powdered white stone, heavy in bulk, will last the housewife a long time and give her very little satisfaction in use, and the fact that it carries a label denominating it a cleanser does not make it so. Your customers should use a cleanser of merit and efficiency and you should want them to have the satisfac- tion which comes from using the best thus bringing them to your store as fre- quently as possible to renew their supply and give you the "dealer's profit" on Swift's Pride Cleanser. .Sell advertised goods. Swift & Co. are spending many thousands of dollars every year to make their trade-marks and their goods familiar to every consumer. This general demand is being created to make it easy for the retailer to sell these goods. A simple — but effective way — of doing this is to use the cuts of Swift & Co.'s products in your local advertising. This alone is a constant reminder, and will bring results. They are furnished without charge. Swifts Pride Greatest Aid to the Housewife since Brooms were Invented •• ( M ;.{ HOW TO ADVERTISE A RETAIL STORE By A. E. EDGAR m: HOW TO ADVERII^SE A RETAIL 6TORJB BY M/BERT E. EDGAJR This book is written by a merchant- advertising man who sells goods from his own store and knows how to sell them. Mr. Edgar is also a frequent contributor to Brains and other business periodicals. There are more than 600 illustrations of newspaper ads photographically reproduced from the originals. There are 20 pages of practical, helpful hints on how to lay out advertising copy, also more than 250 selling helps and schemes to attract trade. Teaches How to lay out advertising copy, How much space to use, How to design an attractive space-saving name-plate, What a headline should accomplish. How to get and use proper illustrations, How to write your advertising introductory, How to describe an article so as to make sales, What style and method of pricing you need, The preparation of effective, free advertising. How to find and properly use selling points, The making of store papers, booklets, leaflets, folders, advertising letters, and mailing cards, The organization of a follow-up system. The uses of calendars, blotters, post-cards, advertising novelties, package enclosures, and hand-bills. Proper methods of window advertising. Correct outdoor advertising. Spring, fall and other openings advertising, Two hundred fifty selling helps, guessing ana voting contests, drawings, schemes to attract boys and girls, premium schemes. The sensible advertising of special sales and clearance sales. The uses of leaders and bargains. Many novel sales plans, The promotion of business in a number of specific retail lines — this de- partment alone occupies about 100 pages, Mail-order advertising and general advertising, Points about type, borders, ornaments, and cuts. Nearly 20 pages of practical and helpful hints on how to lay out adver- tising copy, How to read proof and technical terms. Sho^ivlnfl ho%ir all these things are accomplished by the highly paid ad managers and the cross-roads storekeepers More than 500 Pages, Handsomely bound Sold lor $3.50 per copy, postpaid BRAINS PUBLISHING CO. 310 BROADWAY :: :; NEW YORK Date Due %OLJ$. ^ 4/>^ ^(y % r^^ 2.5" ,3, /3 ^V^ my 1 aO&iHi.e/u.t'Ui^ )<\ <5 ^^ f uAa*t(tjbt) 133/ m^ff ci66^ ^lllSiKlfilili'l''^^'*^'^ LIBRARIES I ^y J4 ^9?/ lit- if?-: ft' 1 1.'. Put the Modern Advertising Plant in Your Office Use It to Bring Your Wares to the Personal Attention of Your Customers By Means of Personal Letters OLIVEI^ The Standard Visible Writer Will Pay for Itself Quickly in New Busi- ness It WiU Bring You, and You Have the Convenience sind Pleasure of Its Use Besides Let us tell you about this personal letter Let us show you the Oliver. You can easily use it yourself. COMPANY 310 BROADWAY, NEW YORK i» END OF TITLE