>**"',* DESIGNER- MANUFACTURER LiqhHnq Fixtures Distinction TOLEDO OHIO DISTRIBUTED BY r Electric Company 35,37and 39 N. Seventh St Philadelphia Our Finishes Will Harmonize With Any Interior Decoration or Color Scheme In the average home, each room contains many colors even though the prevailing or dominant color be of a kind. The solution for harmony, then, is to find fixtures so colored as to harmonize with any color or shade. “Impossible” do you say? It is not impossible. Our fixtures have color which is so scientifically applied that no matter what the prevailing color scheme of the room, or where no thought has been given to color arrangement, of furniture, hangings, wall coverings and etc., that they will not only harmonize but seem to actually “take on” the particular keynote of the prevailing tone or outstanding color. They act as a key which ties together all of the colors, producing an exceedingly satisfactory result. Silvernia Finish These fixtures are not entirely of mat or dull effects, but are relieved by metal glint high lights giving us the Silvernia finish. Silvernia is a combination of Silver effect, plus the primary colors so scientifically applied, not decided, but shaded and carefully graded. From a few steps distant one receives the same impression as of seeing a diamond with its colors of the spectrum. Antique Gold Finish The same things said of Silvernia are also true of the Antique Gold, except the beautiful effect of Antique Gold is used as the background, with the primary colors blending very harmoniously. It will be quite noticeable that the colors which we use in producing the effect are repeated throughout the room. Tokalon Finish For those that may desire something different than the gold and silver effects, we offer our famous Tokalon Finish. Our Tokalon finish has been made Famous by use on an exclusive high quality line, and will be found in some of the best homes. Tokalon is an all enameled finish and is a rare combination of the primary and secondary colors in tiny specks, which are softened by shadow tones, so that not one color obtrudes itself beyond the others. You can readily see Tokalon resolves itself to harmonize with the general scheme of tone. Note on the following page the simple reasons why our three finishes “Must Harmonize” with any thing of color according to Natural Law. Harmony in Color the Keynote to Contentment Our Rosalind Line of Lighting Requisites are bound to harmonize with any woodwork, any wall coverings or hangings, any furniture or rugs. The explanation is simple. Everything in nature possesses color. There are but three primary colors. (Note figure (1) below) namely, red, blue, and yellow. Red and yellow produce orange, yellow and blue make green and blue and red make purple. Shades such as Lavender, pink, etc. are but variations of their particular “Mother” colors. Black and white are not considered as colors. We have in red, yellow, blue, orange, green and purple six of the seven colors of the spectrum. The seventh Indigo is only another shade of blue (Note figure No.2). The Primary Colors Re or and Ye//oar- Orange Red and Blue - ■ Purple B/ue and Ye//our • (jreen Only one other color in lYalure. JusI another blue - Indigo. It must necessarily follow that if these colors are used judiciously in combina¬ tions in fixtures, the fixtures will preforce find themselves in harmony, with any other article in the room no matter what the color of the articles. The reason is that the color of every article will not only find itself repeated in the fixtures, but will also find its harmonic opposite. This is a scientific fact. Nature has made it so. The result is harmony, and harmony always means contentment. The buying public feels what it likes, even though it cannot always express its wants in specific terms. It is up to the dealer to help. Where he appreciates his position and has the courage to break away from the purely price tradition and sincerely desires to serve his customer in selecting harmonic lighting equipment he is meeting his just reward to which he is entitled, and to which the satisfied customer most cheerfully contributes, the reward of bigger and better business, and a more gracious standing in his community. His is the self satisfaction of having done and doing his share towards the com¬ mon welfare of his customers in particular and his community in general. A. W. Reiser. Please Observe the Following Fixtures are arranged in numerical order, the last figure of each number indicating the number of lights. Fixtures will be shipped complete as shown except Electric Lamp Bulbs unless otherwise specified. Prices of all fixtures illustrated in this catalog include sockets and wiring. Finishes All fixtures are finished in Tokalon, Silvernia or Antique Gold. You may have your choice of any of the above finishes at the same price as listed in this catalog. Be sure to specify finish desired. A description of the finishes will be found on the preceding pages. Measurements Lengths given herein are to the lowest point of complete fixture. The spreads of fixtures are the overall measurements. Regulation Heights for Installing Fixtures All Ball Lamp type fixtures except ceiling lights should be installed six feet three inches from the floor to the lowest point of complete fixture. Candle type fixtures for dining rooms should be installed not higher than five feet six inches from floor to lowest point of complete fixture. Boxing All fixtures are packed in Cartons. We make no extra charge for packing. Breakage All goods are carefully packed and when accepted by the transportation company in good condi¬ tion we will not be responsible for loss or damage. Transportation Charges Prices are F. O. B. distribution points and in no instance will we allow transportation charges. Terms To dealers having satisfactory mercantile rating and to those with whom we have previously had satisfactory dealings Net thirty days or 2% cash discount will be allowed if invoice is paid within ten days from date of invoice. Dealers not so rated, cash must accompany order, or we will ship C. O. D. provided one third of the invoice price is sent with order. We operate on a close margin and we kindly ask your cooperation in adhering strictly to the above rules. Special Notes Be sure to specify on order how goods are to be shipped, whether by freight, express or parcel post. In the absence of this information we will use our best judgment. All orders are accepted subject to strikes, accidents or other delays beyond our control. All prices quoted herein are subject to change without notice. A. W. REISER TOLEDO, OHIO, U. S. A. Plate No. 5 90 WIRED '— COMPLETE .90 WIRED — COMPLETE 11 90 WIRED : — COMPLETE Three Lights No. 103 —Length 6 in. overall—Spread 16 in. overall Four Lights No. 114 — Length 6 in. overall—Spread 18 in. overall Five Lights No. 125 — Length 6 in. overall — Spread 18 in. overall 3M in. diameter frosted Ball Lamps are not included in the above prices. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. $1 7-60 WIRED 1 1 — COMPLETE Four Lights No. 134—Length 42 in. overall—Spread 1734 i n - overall Five Lights No. 145—Length 42 in. overall—Spread 1734 in. overall NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. 6i n - diameter frosted Ball Lamps are not included in the above prices. >ei§ei \Joledo. Ohio/ Plate No. 7 80 wired — COMPLETE 40 WIRED — COMPLETE SI fC.40 WIRED ID — COMPLETE Three Lights No. 153 — Length 36 in. overall — Spread 16 in. overall Four Lights No. 164 — Length 36 in. overall — Spread 18 in. overall Five Lights No. 175 — Length 36 in. overall —Spread 18 in. overall 3}4 in. diameter frosted Ball Lamps are not included in the above prices. NOTE:— All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. Plate No. 8 60 wired — COMPLETE 40 WIRED — COMPLETE Five Lights No. 185—Length 42 in. overall—Spread 18 in. overall Six Lights No. 196—Length 42 in. overall—Spread 18 in. overall 2^6 in. diameter frosted Ball Lamps are not included in the above prices. NOTE: — All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to'specify^finish desired. i Plate No. 9 oo wired — COMPLETE 80 WIRED — COMPLETE 60 WIRED — COMPLETE Four Lights No. 204 — Length 36 in. overall — Spread 19J/£ in. overall Five Lights No. 215—Length 36 in. overall—Spread 193^ in. overall Six Lights No. 226—Length 36 in. overall — Spread 19^ in. overall If ball lamp adaptors (which will fit any 2 Yi in. fitter glassware) are not wanted, specify same on order and deduct 80c for each light. 3)^ in. diameter frosted Ball Lamps are not included in any of the above prices. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold — be sure to specify finish desired. Plate No. 10 90 WIRED — COMPLETE 80 WIRED — COMPLETE $9‘>.60 WIRED Zo —- COMPLETE Four Lights No. 234—Length \P /2 in. overall—Spread 19J/£ in. overall Five Lights No. 245—Length 15J^ in. overall — Spread 193^2 in. overall Six Lights No. 256—Length 15% in. overall—Spread 19^ in. overall If ball lamp adaptors (which will fit any 234 in. glassware) are not wanted, specify same on order and deduct 80c for each light. i n - diameter frosted Ball Lamps are not included in the above prices. NOTE: — All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold — be sure to specify finish desired. Plate No. 11 80 WIRED — COMPLETE 50 WIRED '— COMPLETE ;O.50 WIRED O — COMPLETE $g.80 WIRED >— COMPLETE One Light Ball Lamp Bracket No. 261—Extends 7)4 in. overall Two Light Ball Lamp Bracket No. 272 —Extends 5 % 6 in. overall—-Spread 11% in. overall One Light Candle Bracket No. 281—Extends 6)4 in. overall Two Light Candle Bracket No. 292—Extends 4)4 in. overall—Spread 10)4 in - overall Canopy switch in 4%g in. x 11%6 in- cast wall plate is included in the above prices. Frosted ball lamps are not included in any of the above prices. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. Plate No. 12 One Light Ball Lamp Bracket No. 301—Extends in. overall Two Light Ball Lamp Bracket No. 312 — Extends 6 in. overall—-Spread 11 in. overall Canopy switch in in. x 1334 in- cast wall plate is included in the above prices. 3^ in. diameter frosted Ball Lamps are not included in the above prices. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold — be sure to specify finish desired. $0.40 WIRED O— COMPLETE One Light Candle BracketNo. 321—Extends 6% in. overall Two Light Candle Bracket No. 332—Extends 534 i n - overall—Spread 9 y 16 in. overall Canopy switch in 4%6 in x 1334 in. cast wall plate is included in the above prices. 2?46 >n. diameter frosted Ball Lamps are not included in the above prices. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. WITHOUT GLASSWARE WIRED COMPLETE The background on the hand decor¬ ated glassware is in warm tones of Salmon, Tint with decorations in colors of Yellow, Blue, Green and Old Rose. The general effect is very pleasing. One Light Candle Bracket No. 341 — Extends 7 x /i in. overall—Cast Wall plate 4 k 6 x 1 \ y i& " Six Light Chandelier No. 356 — Length 54 in. overall — Spread 18J/2 in. overall 4 in. diameter x 4% in. deep two-piece decorated glass candle shades as shown are No. G258 and the price is $3.20 each. 15 in. diameter x 7k£ in. deep x 6 in. fitter decorated glass center globe as shown on No. 356 is No. G428 and the price is $33.60 each NOTE:—All of the above fixtures finished in Takolon, Silvernia, and Antique Gold —be sure to specify finish desired. Plate No. 15 WITHOUT GLASSWARE 10 WIRED — COMPLETE Wall Switch included in above prices. Description of glassware will be found on opposite, page. rv 60 WITHOUT y — GLASSWARE Q 20 WIRED O — COMPLETE One Light Candle Bracket No. 361—Extends 7y% in. overall—Wall Plate 4% x 7 in. One Light Chandelier No. 371—Length 48 in. overall 4 in. diameter x 4% in. deep two-piece decorated glass candle shade as shown on bracket No. 361 is No. G258 and the price is $3.20 each. 15 in. diameter x 7% in. deep x 6 in. fitter decorated globe as shown on No. 371 is No. G428 and the price is $33.60 each. NOTE: — All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold — be sure to specify finish desired. Plate No. 16 ei§eF Toledo. Ohio/ No. 404 SO0.80 WITHOUT ZZ— GLASSWARE $‘J C.60 WIRED OO — COMPLETE No. 415 SO£.00 WITHOUT ZO — GLASSWARE S/1 0.00 WIRED dbZ — COMPLETE No. 426 S9G-60 WITHOUT Z9 — ■ GLASSWARE S/1 0.80 WIRED — COMPLETE No. 385 S9 9-40 WITHOUT ZZ — GLASSWARE $0 0.40 WIRED DO—- COMPLETE No. 396 S9C.60 WITHOUT ZD— GLASSWARE $/| A .80 WIRED 4*4* — - COMPLETE Five Light Candle Chandelier No. 385 — Length 42 in. overall — Spread 19)4 in. overall Six Light Candle Chandelier No. 396 — Length 42 in. overall — Spread 19)4 i n - overall Four Light Shaded Glass Chandelier No. 404—Length 36" overall — Spread 20" overall Five Light Shaded Glass Chandelier No 415—Length 36" overall—Spread 20" overall Six Light Shaded Glass Chandelier No. 426 — Length 36" overall — Spread 20" overall Frosted ball lamps are not included in any of the above prices. Two-piece candle shades are No. G258 and the price is $3.20 each. Shaded ball lamp shades are No. G257 and the price is $3.20 each. NOTE: — All of the above fixtures finished in Tokalon , Silvernia, and Antique Gold — be sure to specify finish desired. Plate No. 17 Velvetsheen Parchment Shades as shown are very rich in appearance, having a very fine speckeled glass fin¬ ish which gives a soft velvet effect. The shades will match any decora¬ tions inasmuch as the background is decorated in tones of brown with blue predominating and roses in natural colors. £0.50 WITHOUT $-1 rr .30 WIRED O — SHADE 1 i — - COMPLETE Wall Switch included in above prices. $£.80 WITHOUT O — SHADE $1 1 .20 WIRED 11 — COMPLETE Wall Switch included in above prices 00 WIRED - COMPLETE With 22 in. diameter Velvetsheen Shade. One Light Candle Bracket No. 431 — Extends 5 k 6 in. overall Two Light Candle Bracket No. 442 — Extends in. overall — Spread overall Five Light Candle Chandelier No. 455 — Length 54 in. overall — Spread 22 in. overall 4! § in. diameter x 4% in. deep Velvetsheen parchment candle shades as shown are No. G254 and the price is $4.40 each. NOTE: All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. Plate No. 18 10 wired — COMPLETE 70 WIRED — COMPLETE With Velvetsheen Shade. W ith Switch in Base. One Light Console Stick Without Shade No. 461 — Height 13^/g in. overall One Light Console Stick With Shade No. 471 — Height 143^ in. overall Two Light Console Stick No. 482—Height 13^; 6 in. overall — Spread 8 l /i" Two Light Portable Table Lamp No. 492—Height 25 in. overall — Base 8 in. Frosted Ball Lamps are not included in any of the above prices. Cast brass base on numbers 461, 471 and 482 is 3% in. x 5 1 6 in- overall. All of the above prices include six feet silk cord and two-piece attachment plug. NOTE: — All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. ei$ei Joledo. Ohioy Plate No. 19 40 WIRED — COMPLETE 90 WIRED : — COMPLETE $1 £.20 WIRED ID—- COMPLETE Three Lights No. 503—Length 12J^ in. overall—Spread 16 in. overall Four Lights No. 514—Length 12J^ in. overall — Spread 18 in. overall Five Lights No. 525—Length \2 7 /g in. overall — Spread 18 in. overall 3^6 in- diameter frosted ball lamps are not included in the above prices. NOTE: — All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold — be sure to specify finish desired. Plate No. 20 80 WIRED : — COMPLETE 70 WIRED - COMPLETE Four Lights No. 534—Length 42 in. overall—Spread 1734 in. overall Five Lights No. 545—Length 42 in. overall—Spread 1734 in- overall 2^6 in. diameter frosted ball lamps are not included in the above prices. NOTE:— All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold — be sure to specify finish desired. $1 Q.60 WIRED Ly — COMPLETE Three Lights No. 553 — Length 36 in. overall — Spread 16 in. overall Four Lights No. 564—Length 36 in. overall — Spread 18 in. overall Five Lights No. 575—Length 36 in. overall — Spread 18 in. overall 3^ in. diameter frosted Ball Lamps are not included in the above prices. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. Plate No. 22 No. 581 'Length — 1 7}£ in overall One Light 80 WITHOUT — GLASSWARE S/C.72 WIRED O— COMPLETE Glass as shown is No. G256, size 2^in. x 5 in. x 8 in. decorated in a delicate Ivory. No. 591 Length— 1334 in. overall S/I .32 WITHOUT *± — GLASSWARE v 12 WIRED COMPLETE Glass as shown is No. G426, size 4 in. x 10 in. x in. deep. Plain Monax with bands and floral design in Orchid and delicate light green leaves. No. 601 Length — 36 in. overall. One light. 40 WITHOUT : — GLASSWARE 00 WIRED — COMPLETE Glass as shown is No. G427, size 4 in. x 10 in. x 6% in. deep, plain Monax with top and bottom in a delicate Ivory and floral design in colors to match. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. Clear lamps are not included in any of the above prices. eisei€ Joledo. Ohio/ Plate No. 23 80 WIRED — COMPLETE 90 WIRED : — COMPLETE 90 WIRED : — COMPLETE Two Light Ball Lamp Type Ceiling No. 612— Length 9% in. — Spread 11% in. Two Light Candle Pendant Type No. 622— Length 36 in. — Spread 12 in. Two Light B. L. Pendant Type No. 632 — Length 36 in. — Spread 11% in. NOTE:—All of the above fixtures finished in Takolon, Silvernia, and Antique Gold—-be sure to specify finish desired. Frosted ball lamps are not included in any of the above prices. Plate No. 24 One Light Ceiling Type No. 641 — Length 17J4 in. overall One Light Pendant Type No. 651 — Length 36 in. overall NOTE:—All of the above fixtures finished in TokaLon, Silvernia, and Antique Gold — be sure to specify finish desired. 2^6 in. diameter frosted lamps are not included in the above prices. Plate No. 25 AfPasi ; 7 60 WIRED : — COMPLETE *8 80 WIRED ! — COMPLETE One Light Ball Lamp Pendant Type No. 661—Length 36 in. overall One Light Ball Lamp Ceiling Type No. 671—Length 1734 in. overall Frosted ball lamps are not included in any of the above prices. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. Plate No. 26 >eisei s. loledo. Ohio/ With 5 in. x 7 in. Antique Cylinder One Light Ceiling Type No. 681 — Length 14% in. overall One Light Pendant Type No. 691 — Length 36 in. overall NOTE. All of the above fixtures finished in Tokalorx, Silvernia, and Antique Gold — be sure to specify finish desired. 2^6 * n - Round frosted ball lamps are not included in the above prices. Plate No. 27 §gr yi m ; 8 24 WIRED — COMPLETE Cast Cuirass 4% in. x 13^ in. Canopy, 5% in. diameter s 8 80 WIRED : — COMPLETE One Light Pendant Type No. 701—Length 36 in. overall One Light Ceiling Type No. 711—Length 16J^ in. overall in. diameter round frosted lamps are not included in the above prices. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold be sure to specify finish desired. ei§ei^ JToledo. Ohio U.SJV jpT m tP^eaXifi/tiCa$ a.l00N Plate No. 28 No. 731 Length 21% in. overall One Light $ 1 / 1.40 WIRED 1^— COMPLETE With No. G624, 4 in. x 7 in. x 10 in. Crackled Leaded Antique Lantern. No. 723 No. 741 Length 36 in. overall Three Light 1 0.00 WIRED IO — COMPLETE Length 36 in. overall One Light $1 /L00 WIRED 10 - COMPLETE With No. G624, 4 in. x 7 in. x 10 in. Crackled Leaded Antique Lantern NOTE. All of the above fixtures finished in Takolon, Silvernia, and Antique Gold —be sure to specify finish desired. Electric Lamps are not included in any of the above prices. Plate No. 29 No. 751 Length 4% in. overall. Canopy with cross strap 434 in. diameter. One light $0.32 WIRED A — COMPLETE No. 762-773 Ceiling Plate 9% in. diameter Length 5% in. overall. Two Lights No. 762 $Ct .90 WIRED O— COMPLETE NOTICE All Fixtures illustrated on this page are finished in plain Ivory, Ivory and Blue; also Ivory and Pink at the same price in addition to the three standard finishes. No. 782 Length 5% in. overall. Oval Ceiling Plate 6 in. x 12 in. Two Lights. 90 WIRED — COMPLETE Three Lights No. 773 50 WIRED : — COMPLETE No. 791 Length 734 in. overall. Canopy with cross strap 434 in. diameter One Light 24 WIRED : — COMPLETE With No. G256, 234 in. x 5 in. x 8 in. diameter Ivory Tint Shade. NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold be sure to specify finish desired. Electric lamps are not included in any of the above prices. Plate No. 30 No. 801 Length, 16 in. overall. One Light 80 WIRED — COMPLETE No. 831 Extends 6% in. overall. Wall plate 4% in. x 7 in. overall. One Light S/l .90 WIRED ** — COMPLETE With Switch in Wall Plate. No. 841 Length 36 in. overall. Chain Pull Socket One Light. WITHOUT GLASSWARE .32 WITH — GLASSWARE No. G256,2)4 in. x 5 in. x8 in. Ivory Tint Shade. No. 811 Length, 11 in. over all. One Light 00 WIRED 1 — COMPLETE No. 821 Extends 6)4 in. overal. Wall plate 4 % in. x 7 in. overall. One Light 90 WIRED U— COMPLETE With Switch in Wall Plate NOTE:—All of the above fixtures finished in Tokalon, Silvernia, and Antique Gold —be sure to specify finish desired. Electric Lamps are not included in the above prices. No. 851 Length 36 in. overall. Cast Cuirass in. Canopy 5% in. diameter. One Light $7.50 WIRED L — COMPLETE Made for Indoor use only. No. 861 - 861)4 Length 10^4 in.—Spread 6^ in. Canopy 5% in. diameter. One Light. No. 861—For Indoor use. 40 WIRED — COMPLETE No 861—For Outdoor use. $£.40 WIRED O— COMPLETE No. 871 - 871)4 NOTICE All outdoor brackets also outdoor ceiling light are finished only in Verde Antique with the high lights on castings in bur¬ nished light bronze. No. 881 - 881)4 Extends 6 in. overall. Cast Wall Plate 4% in. x 8 }4 in. Cast Cuirass 4% in. x in. One Light No. 881—For Indoor use. $Q.92 WIRED y — COMPLETE With Switch in Wall Plate No. 881^-For Ootdoor Use $0.80 WIRED /fDT TT^TET Extends in. overall Wall Plate 5K in. diameter Cast Cuirass in. One Light No. 871-For Indoor Use .52 WIRED — COMPLETE With Switch in Wall Plate. No. 871^—For Outdoor use. $7.40 WIRED i — COMPLETE NOTE:—All indoor fixtures are finished in Tokalon, Silvernia, and Antique Cold —be sure to specify finish desired. Electric Lamps are not included in any of the above prices. A NOTE The designs in this book have been copyrighted and any infringe¬ ment on same will be dealt with according to law. LAST BUT NOT LEAST A WORD TO THE CONSUMER Every A. W. Reiser Lighting Requisite is sold with a guarantee. Be sure to keep the tags that are attached to each fixture for future reference. We pride ourselves on our finishes and it is our policy to use the best of materials in upholding this standard. AVtRY UIRA*Y