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 MAKE PORTLAND 
 CEMENT FLOORS 
 EV ERLASTING 
 
 C3 
 
 Manufactured by 
 
 TOCH BROS. 
 
 3-20 FIFTH AVE., N. Y. 
 Works: Long Island City, N.Y 
 Toronto, Ont.. Canada 
 
A 
 
 Preliminary 
 
 Word 
 
 N practice, the constant at- j 
 trition to which cement floors , 
 are subjected causes 
 the surface to crumble away ; 
 into fine dust — a process 
 technically known as “dust- 
 ing”— while changes of tem- 
 p e r a t lire, oils, acids, etc., 
 all tend to cause the cement to disinte- 
 grate, and in some cases to crumble. 
 
 The remedy is, obviously, to give the : 
 floor a protective coating with a suitable , 
 material that will fill up the pores, bind the 
 surface so that it cannot “(lust, and pro- j 
 tect it against the action of oil, acids, water, 
 etc., — a coating that can be easily and 
 cheaply renewed, in the event of wear, so i 
 that, regardless of purely surface wear, the 
 body of the floor will be practically ever- i 
 lasting. 
 
 Prior to 1905 there was no commercial 
 coating on tin* market for the protection oi 
 Portland cement construction. Our in- , 
 vent ion was the first in the field, and from 
 
 Copyright Ilf 1 b, Toch If rut Iters, A. J . 
 
i that time to this it has not been super- 
 seded by anything more effective. This 
 material was patented on February 27, 
 1 <)()(» (U. S. Letters Patent No. 81.‘5841) 
 and is exceptionally rational. The fact 
 that at this time there are a great many 
 infringers tends to indicate that the material 
 , has appealed to the general public. 
 
 TOC 1 1 BROTHERS 
 
 I 
 
 3 
 
CEMENT FILLER &i 
 
 A Discovery— 
 
 * 
 
 Its Consequences 
 
 T he essence of our discovery is a.j 
 follows: All Portland cement liber 
 ates lime during the process of set- 
 ting. Lime is alkaline (which is the 
 opposite of acid) and any oil paint appliec 
 to new concrete is destroyed on account 
 of this alkalinity. In studying this con- 
 dition it was found that a suitable organic 
 acid — preferably an acid resin — appliec 
 to cement floors or walls in a thin solutior 
 reacts chemically with the lime and produce* 
 what is known as calcium resinate. A 
 second coat composed of the same organic 
 acid, mixed with a pigment, stops dusting 
 makes a floor moisture-proof and oil-proo 
 and produces a floor which is resistant tc 
 wear upwards of two years, depending oi 
 the wear it gets. 
 
 In the following pages we will show yoi 
 that there are floors which have beei 
 resistant to wear for about eight years, anc 
 two applications of “Cement Filler” aloin 
 were applied, but, of course, on a floor o 
 this character there is not much traffic 
 if there were, the floor itself would wear out! 
 
 TOCH BROTHERS: NEW YORE 
 
 4 
 
CEMENT FLOOR PAINT 
 
 P ORTLAND cement is more or less 
 open grained and porous, which is 
 shown by the accompanying photo- 
 micrographs. When a small particle 
 of sand in the concrete comes in contact 
 ; with the foot it is naturally dislodged, 
 flies around in the air, and when it settles 
 on the delicate parts of electrical ma- 
 I chinery it tends to destroy them, pro- 
 duces sparks, and wears out those places 
 I which revolve rapidly and which touch 
 each other. 
 
 I 
 
 Cadillac Garage, New York. The floor and part 
 of wall are finished with “Cement Filler” and “Ce- 
 ment Floor Paint,” which give perfect protection 
 against cement dust and are impervious to grease or 
 oil. 
 
 TOCII BROTHERS: NEW YORK 
 
CEMENT FILLER & 
 
 T he application of Tocli’s “Cement 
 Filler” will bind the lime and the 
 loose particles of the Portland ce- 
 ment floor so thoroughly that this ; 
 attrition has no effect. 
 
 It has been found through repeated experi- 
 ment that one coat of “Cement Filler” and 
 two coats of “Cement Floor Paint" give 
 astonishing results. If you will look at the I 
 illustrations on pages lfiand 20 of the Gov- 
 ernment Printing Office in the new United I 
 States Post Office Pudding, New York i 
 
 ( itv, you will see 
 
 the trucks, laden 
 with five hund- 
 red (.500) pounds 
 
 of paper, that 
 
 are being con- 
 tinually trucked 
 
 over the floor j 
 and do not leave 
 any mark, nor is 
 
 the cement sur- 
 face abraded. 
 
 F.ngineer.s’ Society Bldg., 
 w York. Floors "f 
 
 auditorium, library, etc., 
 finished with ‘Cement 
 Filler” and “Cement 
 Floor Paint.” Practical 
 engineers know what to 
 use. 
 
 G 
 
 
CEMENT FL OO R PAINT 
 
 T I1K electrical machinery on this 
 floor is dripping oil continually, 
 and oil-soaked waste is allowed to 
 remain on the floor for hours at a 
 time, and at the end ot the day when the 
 floor is wiped, the surface is just as good as 
 new. An untreated Portland cement floor 
 can not be properly cleansed because the 
 dirt is tracked into the pores of the floor, 
 and to imagine that all Portland cement 
 floors are non-porous is a mistake, because 
 even the most hard troweled floor becomes 
 porous after it is 
 walked on for 
 a few months, 
 but no Portland 
 cement floor gen- 
 erates dust or 
 dirt after it has 
 been filled and 
 painted with 
 T oc h ’ s “ Ce- 
 ment Filler" and 
 “Cement Floor 
 Paint.” 
 
 Chemists’ (’lul) Bldg., 
 New York. Some labora- 
 tories and wash rooms 
 coated with“Cement Fill- 
 er ” and “Cement Floor 
 Paint.” No “dusting.” 
 
 TOC 1 1 BROTHERS: NEW YORK 
 
 7 
 
CEMENT FILLER N 
 
 Pennsylvania R. U. 
 Power House, Ixmg 
 Island City, N. V. 
 High Voltage 
 Room. Finished 
 with "Cement Fill- 
 er" and "Cement 
 Floor Paint” seven 
 years ago, and still 
 in perfect condition. 
 
 Pennsylvania 
 R. R. Power 
 House, Long 
 Island City, 
 N. V. Turbine 
 G e ne r at or 
 Room. Floor 
 coated seven 
 years ago with 
 two coats of 
 "Cement Fill- 
 e r." Has 
 been oil and 
 water proof 
 ever since, and 
 has not been 
 recoated. 
 
 TOC'II BROTHERS: NEW YORK 
 
 s 
 

 EMENT FLOOR PAINT 
 
 I T must not be understood that our 
 materials will wear forever. The ob- 
 vious reason is that even a stone floor 
 will wear down in time. It is im- 
 possible to say exaetly how far our ‘ ‘Cement 
 'Filler” penetrates. We have instances 
 where it has penetrated half an inch, and 
 we have other instances where it has not 
 penetrated more than one-sixteenth of an 
 inch, but it will penetrate at least one- 
 sixteenth of an inch in the most compact 
 construction. Inasmuch as no two Port- 
 |land cement surfaces are homogeneous and 
 uniform, it is obvious that “Cement Filler” 
 
 will penetrate 
 more in one place 
 than it will in an- 
 other, hence we 
 give only the ap- 
 proximate cover- 
 ing capacities. 
 
 The first coat of 
 “Cement Filler” 
 will cover from 
 to 350 square 
 feet per gallon. 
 
 New York Athletic Club, 
 New York. Turkish Bath 
 Locker Room. “Cement 
 Filler” and “Cement Floor 
 Paint” were used here, be- 
 cause impervious to con- 
 tinuous moisture. 
 
 TOCH BROTHERS: NEW YORK 
 
 9 
 
CEMENT FILLER k 
 
 T ] I K succeeding coat o f semi-gloss 
 “( 'cment Floor Paint” will cover from 
 '200 to square feet per gallon, and 
 
 the third coat of gloss “Cement Floor 
 Paint” will cover about the same surface, j 
 Our general recommendation is to apply | 
 one coat of “Cement Filler” and two coats | 
 of “( 'cment Floor Paint.” If these are proper- 
 ly applied they will last for at least two years, 
 and, in some instances, five or six years; at 
 any rate, the entire coating never wears 
 off, because the entire floor is not always 1 
 
 in use, and those 
 parts which do 
 wear off — such as 
 places in front of 
 a lathe, or in front i 
 of laboratory ta- 
 bles, passageways , j 
 etc., can be touch - 1 
 ed up once or twice j 
 a year at an insig- 
 nificant expense. 
 
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 II Mllll III II 
 
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 I) in in n n hi | 
 
 n hi ill ill || iimhhmu. 
 
 « "I Hllll || i 
 
 igSni t a , 
 
 aSp 
 
 Architects* Building, New 
 York. Hen* some profes- 
 sionals work. “Cement till- 
 er” and “Cement Floor 
 Paint” were used on many 
 of the floors — a practical 
 professional endorsement , 
 the value of which cannot 
 
 be over-estimated. 
 
 TOC 1 1 BROTHERS: NEW YORK 
 
 to 
 
CEMENT FLOOR PAINT 
 
 Howling (ireon Bldg., New 
 York. "Cement Filler” and 
 "Cement Floor Paint” used 
 on all floors to harden sur- 
 face and absolutely prevent 
 "dusting’ where teams and 
 auto trucks drive in on 
 lower floor, hence no injury 
 to furniture stored. 
 
 I N coating a concrete floor there are 
 some places where the “Cement Filler” 
 will be absorbed and disappear from 
 sight. Such places are exceedingly 
 porous, and if allowed to remain uncoated 
 will crumble and deteriorate in a very 
 short time; in fact, a soft spot in a concrete 
 floor, if subjected to oil like the dripping 
 from an automobile or other machinery — 
 will rot the concrete until it becomes almost 
 like hard cheese. Such places must be 
 coated with two, three or even more coats 
 of Toch's “Ce- 
 ment Filler” until 
 they refuse to ab- 
 sorb any more of 
 this material. 
 
 Once this has 
 hardened, the 
 floor is like gran- 
 ite and absolutely 
 immune to abra- 
 sion, water or oil. 
 
 TOCII BROTHERS: NEW YORK 
 
 11 
 
CEMENT FILLER & 
 
 O N an ordinary cement floor our “Ce- 
 ment Filler” will dry in from five tc 
 eight hours at ordinary room temp, 
 erature, but we advise waiting at 
 least twelve hours before applying tin 
 second coat. If the floor appears to b< 
 dry inside of an hour, it simply mean." 
 that the “Cement Filler” has been absorber 
 by the concrete, and another coat shoult 
 be applied. On apparently dry surface; 
 a second coat may be applied in less thai 
 five hours. 
 
 Old garage floors should preferably b< 
 only filled with two coats of Toth’s “Ce 
 ment Filler,” but a new garage floor oughl 
 
 to have two coat; 
 of Toch’s “Ce 
 ment Filler” ant 
 t w o coats oj 
 Toch’s “Cemeni 1 
 Floor Paint.” 
 
 1'uckard Auto Plant, Lon 
 Island City, N. V. "C< 
 ment Filler” and “Cemen 
 Floor Paint” used on a] 
 the cement floors in tlii 
 building because they ar 
 known to resist dripping 
 of oil, etc., better than an 
 other paint. 
 
 ■ I, 
 
 TOC 1 1 BROTHERS: NEW YORE 
 
 12 
 
CEMENT FLOOR PAINT 
 
 Government 
 Printing 
 Office, N. Y. 
 Oil drippings 
 from m a - 
 chinery and 
 oil-s ouked 
 cotton waste 
 have no ef- 
 fect what- 
 ever on 
 Toch’s “Ce- 
 ment Floor 
 Paint.” 
 
 G ovcrn- 
 inent Print- 
 ing Office. 
 N. Y. Two 
 h e a v y 
 trucks con- 
 stantly run 
 on this 
 floor, with- 
 out show, 
 i n g the 
 s 1 i g hte st 
 mark o n 
 Toch’s" Ce- 
 ment Floor 
 Paint.” 
 
 TOCII BROTHERS: NEW YORK 
 
 13 
 
CEMENT FILLER & 
 
 . ______ . 
 
 C ONCRETE floors should never be ' 
 painted before they are at least 
 twenty-eight days old. It is essen- 
 tial to tiive concrete a maximum I 
 
 time to set; fur- I 
 thermore, in less 
 than twenty-eight I 
 days concrete is J 
 very likely to con- 
 tain an abnormal 
 amount of moist- 
 ure, and inasmuch 
 as our material is 
 a water-proof ma- 
 terial, it is natur- 
 ally repelled by 
 water, and on con- 
 crete floors which 
 contain moisture 
 it is likely to curl 
 up and peel off. 
 
 World’.'' Tower Building, 
 New York. All thirty floors 
 of this office building coat- i 
 ed with Toth's “Cement ( 
 Filler” and “Cement Floor . 
 Paint.” 
 
 TOCII BROTHERS: NEW YORK 
 
 14 
 
CEMENT FLOOR PAINT 
 
 Igflrffr; iinjjjj!.,!!; 
 
 s^ES SiS* 
 
 , 1 , 1(11 mSsi i»« - . Mi iiiifijji 
 
 mi mil l iii ? s r iv* 
 
 hnriliBiiSi ;; , ftHiuiM' gi; 
 
 Green Building.Seattle, Wash. All floors painted 
 with “Cement Filler” and “Cement Floor Paint” 
 — which give perfect satisfaction. 
 
 
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 TOC 1 1 BROTHERS: NEW YORK 
 
Fig. One 
 
 Figure One shows a high 
 |y enlarged view of section 
 of Portland cement floor. 
 Note voids in the surface 
 which create “dusting.” 
 Toch Brothers' “CEMENT 
 FILLER” and “CEMENT 
 FLOOR PAINT” fill these 
 voids and absolutely pre- 
 vent “dusting.” 
 
 Figure Tun is a highly 
 magnified view of a fine 
 crack in Portland cement 
 construction — an example 
 of incipient disintegration. 
 
 1C 
 
 li 
 
This can be cured by an ap- 
 plication of Toch Brothers' 
 
 “CEMENT FILLER” and 
 “CEMENT FLOOR 
 PAINT.” 
 
 Figure Three is a photo- 
 micrograph of Portland ce- 
 ment floor composed of two 
 parts sand and one part 
 cement This floor is por- 
 ous and will disintegrate 
 rapidly, unless treated with 
 Toch Brothers’ “CEMENT 
 FILLER” and“ CEMENT 
 FLOOR PAINT.” 
 
 17 
 
CEMENT FILLER & 
 
 POINTS TO PE OBSERVED IN USING 
 TOC IPS “CEMENT FILLER” 
 AND “CEMENT FLOOR 
 PAINT” 
 
 W E cannot lay too much stress on 
 the importance of applying “CE- 
 MENT FILLER” and “CE- 
 MENT FLOOR PAINT” proper- 
 ly in order to get the best results. Its use 
 presents no difficulties, yet there are a few 
 simple, fundamental rules that must be 
 followed to secure the best results. 
 
 AVOID When applying Toch's “('EM ENT 
 
 DAMPNESS FILLER” and “CEMENT FLOOR 
 PAINT” in new buildings, be sure they 
 are thoroughly dry. New buildings are always damp 
 and merely opening the window will not answer. The 
 proper way to ventilate a building is by opening the 
 windows an inch or so top and bottom, also opening the 
 air ducts in the ventilators if any exist. Then trail 
 until the building is thoroughly dry. 
 
 LET THE New concrete floors require 
 
 FLOORS BE DRY from four to five weeks to cure 
 and dry properly, and if the 
 weather conditions arc adverse, possibly longer. Bear 
 
 Torn BROTHERS: NEW YORK 
 
 is 
 
CEMENT FLOOR PAINT 
 
 this in mind and also remember that it is absolutely 
 necessary that the floors be dry before the priming coat 
 of Toeh's “CEMENT l-ILLEH” is applied. 
 
 DON’T SPRINKLE The floor must be clean, but 
 THE FLOOR don't wash it or sprinkle it 
 
 with water. Cement absorbs 
 , moisture, and while it may feel dry, there may be enough 
 moisture left in it to cause the “( EMENT FILLER” 
 land “CEMENT FLOOR PAINT” to disintegrate. 
 ; Sweep clean with a dry broom or use a vacuum 
 I cleaner — then you're safe. 
 
 Frazer & Co’s. Laboratory, Chemists’ Club, 
 N. V. Floor treated with Toeh’s "Cement 
 Filler” and "Cement Floor Paint.” Chemicals 
 dropped on this floor do not affect the surface. 
 
 TOCH BROTHERS: NEW YORK 
 
 19 
 
CEMENT FILLER & 
 
 Government 
 Printing Office, 
 New Post Office, 
 N. Y. t Store- 
 Room. Heavy 
 trucks are rolled 
 over the floor, 
 and do not show 
 the slightest 
 mark on Toch’s 
 * ‘Cement Floor 
 Paint.” 
 
 Government 
 Printing 
 Office, New 
 Post Office, 
 N. Y. Show- 
 ing the con- 
 crete floors 
 painted 
 with one 
 coat of 
 Toch’s “Ce- 
 ment Filler” 
 and two 
 coats of **Ce- 
 in e n t Floor 
 Paint”, after 
 
 TOCII BROTHERS: NEW YORE 
 
 20 
 
CEMENT FLOOR PAINT 
 
 HARD AND On ;t floor that has been troweled 
 SOFT FLOORS down to a hard finish, the priming 
 coat of “CEMENT FI LLEIt” may 
 be well brushed out, but on a porous or disintegrating 
 floor, apply the “CEMENT FILLER" more liberally. 
 
 OIL AND 1 ’aint will not adhere to a greasy con- 
 
 GREASE crcte surface, hence make sure that any 
 oil or grease spots are thoroughly 
 cleansed before applying Toch’s “CEMENT FILLER” 
 or “CEMENT FLOOR PAINT.” This can be best 
 accomplished by using a volatile liquid like a mixture 
 of one-half benzine and one-half turpentine, for what 
 is not wiped up is driven deeply into the pores of the 
 concrete. An experienced painter may use a paint- 
 er's torch to burn out any oil or grease, but an inexperi- 
 enced person should never do this. 
 
 TIME In all cases, allow from 
 
 BETWEEN COATS twelve to twenty-four hours 
 to elapse before applying 
 the finishing coat of “CEMENT F LOOR PAINT” on 
 the “CEMENT FILLER ” 
 
 CARRY IT UP There is a distinct advantage in 
 THE WALL extending the coat of “CEMENT 
 
 FILLER” and “CEMENT 
 F'LOOR PAINT” about four feet up vertical walls, 
 pillars, columns, etc. This prevents the soiling of 
 these parts by dust and dirt brought in from out- 
 side, and any marks left by leaning articles against 
 
 ■ ■ 
 
 TOC 1 1 BROTHERS: NEW YORK 
 
 21 
 
CEMENT FILLER & 
 
 walls or pillars can be readily washed off. A further 
 advantage is that in mopping up, if the finish extends 
 up the wall and into angles, the water cannot get 
 underneath the edges of the coatings. When a tin- 
 smith tins a gutter he carries the tin well up above 
 the water line; then he knows he is safe. The same 
 rule applies here. The extra cost is money well spent. 
 
 RENEWALS Once the floor has been properly 
 treated, it is needless to renew the 
 “CEMENT FILLER,” but the finishing coat of paint 
 should be renewed about once a year, if necessary; 
 the life of the coating being contingent upon the service 
 to which it is subjected. 
 
 LET THE Like every other coating, Toch’s 
 
 PAINT DRY “CEMENT FILLER’ ’AND “CE- 
 MENT FLOOR PAINT” must be 
 allowed to dry and harden thoroughly before being 
 walked on. If it is absolutely necessary to use the 
 floor before it is perfectly dry, cover with boards raised 
 on blocks, a couple of inches above the floor. If mana- 
 gers of plants and those interested in the maintenance 
 of concrete floors will observe this very reasonable 
 requirement, they will have no cause to complain of the 
 paint. 
 
 EXTRA HEAVY Ordinarily, one coat of “CE- 
 SERVICE ME.NT FI LLEIC’and a finishing 
 
 coat of “CEMENT FLOOR 
 PAINT” are all that are requisite for good service, but 
 
 TOCII BROTHERS: NEW YORK 
 
 a 
 
CEMENT FLOOR PAINT 
 
 | where the conditions are exceptionally trying, as in 
 printing plants, warehouses or other places where heavy 
 chases, boxes, etc., are dragged across the floor, it is 
 advisable to apply two or three coats of “CEMENT 
 FILLER’’ only, omitting the “CEMENT FLOOR 
 ! PAINT.” “CEMENT FILLER” is of a neutral color 
 I and is not as readily marred as “CEMENT FLOOR 
 PAINT.” which dries with a glossy finish similar to a 
 ! high-class enamel. 
 
 Brewster Automobile Plant. “Cement Filler 
 and “Cement Floor Paint” were used on floors to 
 resist wear of heavy vehicles, as well as water and oil. 
 
 TOC 1 1 BROTHERS: NEW YORK 
 
 23 
 
CEMENT FILLER & 
 
 NO PUDDLES Never allow puddles of water to 
 collect on a concrete floor whether 
 painted or unpainted. 
 
 SOAP Although our “CEMENT FILLER” and 
 
 “CEMENT FLOOR PAINT” when dry 
 and hard are remarkably resistant to soap, we have 
 always been against the use of soap in washing up a 
 floor which has been treated with our “CEMENT 
 FI LLER ' 1 and ‘ ‘CEMENT FLOOR PAINT. ” In order 
 not to be misunderstood on this subject we would like 
 to explain that if we gave general directions to use soap 
 on a concrete floor that has been filled and painted it 
 would include the use of powerful alkaline soft soaps, 
 caustic laundry soaps and soap powder, all of which 
 would be detrimental to a paint of the nature of a 
 varnish resin. When we say not to use soap, we 
 should like to explain to the intelligent consumer that 
 if he uses a soap like Ivory or Fairy, which are both 
 neutral soaps, he can wash up a concrete floor coated 
 with “CEMENT FILLER” and “CEMENT 
 FLOOR PAINT,” as often as is necessary. 
 
 FLAT CEM ENT We do not recommend or make our 
 FLOOR PAINT "CEMENT FLOOR PAINT” 
 
 so that it will dry with a flat 
 finish. If anyone objects to the use of our “CEMENT 
 FLOOR PAINT” on account of its gloss, let him kind- 
 ly bear in mind that this gloss will wear off in a few 
 months. To supply a flat “CEMENT FLOOR PAINT” 
 means to add more pigment than the paint ought to I 
 
 ■ ■ 
 
 TOC 1 1 BROTHERS: NEW YORK 
 
 24 
 
C EMEN T FLOOR PAIN T 
 
 carry, or to add more volatile thinner, both of which 
 have a tendency to weaken the paint film. 
 
 We do make a semi-gloss “CEMENT FLOOR PAIN 1 
 j for priming extremely porous floors, or as a second coat 
 | on a cement floor where a third coat of “Cement Floor 
 1 Paint” is to be applied, but the semi-gloss “Cement 
 1 Floor Paint" should not be applied for the finishing coat. 
 
 I 
 
 COLORS "CEMENT FLOOR PAINT" is made in 
 twelve standard shades, but we can make 
 any required shade to order. 
 
 Bedell Building, San Antonio, Texas. "Cement. 
 Filler" and "Cement Floor Paint” used here to 
 protect the varied stock of this department store. 
 
 TOCH BROTHERS: NEW YORK 
 
CEMENT FILLER & 
 
 COVERING The covering capacity of both “CE 
 CAPACITY MEAT FILLER" and “CEMEN' 
 FLOOR PAINT” vary considerably 
 according to the class of work. 
 
 “CEMENT FILLER covers from 250 to350squarl 
 feet per gallon, first coat, according to the porosity c 
 the surface. On the finishing coat. “CEMENT FIL 
 LER" will cover from 300 to 350 square feet per ga! 
 Ion. "CEMENT FLOOR PAINT" will cover abouj 
 250 square feet pc-r gallon. 
 
 Cadillac Garacc, New York. “Cement Filler” 
 and “Cement Floor Paint” were used on floors and 
 half way up walls because they are impervious to 
 oil splashing and moisture. Easily kept clean hv 
 washing. 
 
 TOCII B POTHERS: NEW YORE 
 
! CEMENT FLOOR PAINT 
 
 OUTDOOR F or exterior work, such as walls and 
 
 WORK copings, and excepting porch floors, our 
 
 “LIQUID KOXKERIT PRIMER,” 
 “LIQUID KOXKERIT’’ finishing coat and “FLEX- 
 SICX’O" Ready Mixed Paint should be used. Roth 
 1 the“Li(|iiid Konkerit Primer “and “Liquid Konkerit” 
 
 1 are made under Patent No. SI. ‘184 1, and are practically 
 | the same as “CEMENT FILLER, ” inasmuch as the 
 ^ acid resins contained therein do the work, but they are 
 ^ made a trifle more flexible in order to withstand exposure 
 I to the elements. 
 
 New Post Office, New York. Cement floors were 
 coated with “Cement Filler” and "Cement Floor 
 Paint." Heavy hand trucks are used in the Post 
 Office and mail bags are dragged over the floor, yet 
 there is no "dusting." 
 
 TOCII BROTHERS: NEW YORK 
 
 27 
 
CEMENT FILLER k 
 
 Directions for Painting a 
 Portland Cement 
 Porch Floor. 
 
 It is quite a difficult problem to make a paint which 
 will stand properly on a Portland cement floor exposed 
 to the weather. Numerous complaints have been 
 received by us which tend to show that painters and 
 users generally have attempted to paint Portland 
 cement porch floors with our materials, using a caustic 
 soda solution to take the old paint off, and then not 
 thoroughly removing the caustic soda. Attempts have 
 also been made to apply our “CEMENT FILLER" anc 
 “CEMENT FLOOR PAINT" over old oil paints. Ir 
 no case do we recommend our coatings to be usedovei 
 paints of this character, particularly when they have 
 penetrated the surface of the floor The old painl 
 should be scraped off’ with wire brushes. Do not use 
 chemicals, as it is impossible to remove chemical: 
 entirely When coating a Portland cement porch flool 
 
 Wool worth Building. Toch Brothers’ “Cement 
 Filler" and "Cement Floor Paint" were used on a 
 number of the office floors of this building. 
 
 TO ( II BROTHERS: NEW YORE 
 
 28 
 
 
di &&!£*&&& : & W-. ' £ :v iy&» 
 
 CEMENT FLOOR PAIN T 
 
 ■ BMIMHBaMMaaMHaHi ■ 
 
 TOCII BROTHERS: NEW YORK 
 
 29 
 
CEMENT FILLER & 
 
 the best procedure is to use a first coating of semi-gloss 
 ‘ ‘Cement Floor Paint, ’ ' which contains enough acid res- 
 in to neutralize the lime in the floor, then apply a coat 
 of gloss “Cement Floor Paint,” and over that apply a 
 coat of any one of our “Flex-Siceo” Ready Mixed 
 Paints. If this is done in clear, dry weather, good 
 results will be obtained, but if the floors are soaked with 
 rain, the results will be unsatisfactory. 
 
 John Luckenbach Bldg., 
 Los Angeles, Cal. Floors 
 painted three years ago 
 and still in perfect con- 
 dition. 
 
 TOC 1 1 BROTHERS: NEW YORK 
 
 30 
 
CEMENT FLOOR PAINT 
 
 Besides 
 
 "Cement Filler 
 
 a?id 
 
 “Cement Floor Paint 
 
 We make the following line of high 
 grade specialties for use in connection with 
 concrete brickwork, structural steel, etc: 
 
 “CEMENT COLORS.” 
 
 “TOXEMENT” (Patented). 
 
 “LIQUID KOXKERIT” (Patented as to Con 
 Crete) . 
 
 “EDINBURGH” MORTAR COLORS. 
 “TOCKOLITH” (Patented). 
 
 “ TOXLOXPOR E ” (Copy ri ghted ) . 
 
 “II. I. W.” DAMP-RESISTING PAINTS. 
 
 Toch’s 1914 Red Rook is replete with 
 valuable data concerning these and other 
 products, and will be sent upon request. 
 
 TOCH BROTHERS 
 
 Established 1SJ/S 
 
 Inventors and Manufacturers of 
 TECHNICAL PAINTS, ENAMELS, 
 COLORS, VARNISHES, WATER- 
 PROOFING COMPOUNDS, ETC. 
 
 320 FIFTH AVENUE NEW YORK 
 
 Works and Laboratories 
 
 Long Island City, N. Y. Toronto, Canada 
 
 TOCH BROTHERS: NEW YORK 
 
 31 
 
Distributor 
 
STANDARD SHADES OF 
 
 TOCH BROTHERS’ 
 Sanitary Cement Floor Paint 
 
 (PATENTED) 
 
 W E have chosen the twelve shades here shown 
 as our standard colors. They are always 
 carried in stock for immediate delivery. 
 
 Order by name of shade required. Toch Brothers’ 
 CEMENT FLOOR PAINT is put up in one, five or 
 ten gallon cans, half-barrels and barrels. 
 
 Any required color can be made to order. 
 
Distributor 
 
Avery library 
 COLUMBIA UmiRsiTX 
 
f /■ \ I A K E 
 
 | /■ MPort. 
 
 v f land Cement 
 
 * Construction 
 
 —I Water Proof 
 
 Dust Proof, 
 Oil Proof and 
 Resistant to Abrasion. 
 
 CEMENT 
 FILLER and 
 CEMENT 
 F L O O R 
 PAINT 
 
 F or use 
 
 Method 
 Po r 1 1 a n d 
 
 C e m e n t 
 end Ce- 
 ment Con- 
 structions. 
 Patented 
 February <17 
 1906. 
 
 
 
 
 
 | LmaME^ fi 00* \ 
 
 
 1 P»INt 1 
 
 
 1 V »*BM 0«*» L