The New^brkTrust Company Capital, Surplus 8C Undivided Profits - - - #29,000,000 OFFERS a complete commercial banking service, both domestic and foreign, together with un- excelled facilities for the administration of all per- sonal and corporate trusts. ♦ 100 Broadway 40th St. 8C Madison Ave. 57th St. 8C Fifth Ave. tEx iGtbrtfi SEYMOUR DURST ill DEDICATED TO ATHLETICS AMUSEMENTS AND TO INDUSTRIAL ARTS 9he Worlds Greatest fiatffo HeceivingSetl cNcw and Improved freshman SaSTEEFIEc' mnnnnnmimmimmfflamffll With Built in Loud Speaker A five tube tuned radio frequency re- ceiver, encased in as heavy a genuine five-ply mahogany cabinet as ever graced any radio set. Model 5-F-5 60 Other Models from $39.50 to"Ju 5 Equipped with the new Freshman straight line wave-length condenser with vernier adustment, permitting you to tune in the station you want without interference, over the entire broadcasting range. What's more, once you get a station, you can get it again, night after night, at the same points on the dials. Sold on Convenient Terms by Authorized FRESHMAN DEALERS, Who Also Install and Service Them Write for 24-page illustrated booklet fullof useful information for all radio fans CHAS. FRESHMAN CO., IncT i£l% h ^^A%:^ HISTORICAL BOOK issued in connection with the opening events of the MADISON SQUARE GARDEN 8th Avenue and 50th Street New York City International Hockey Match LES CANADIENS vs. NEW YORK December ij, 192; Benefit of the NEUROLOGICAL INSTITUTE Gala Festival of Music December 20 j 1923 Direction of MAURICE FRANK Benefit of the RECONSTRUCTION HOSPITAL ///M/fill/MMiiniimuUHUU JOHN RINGLING Chairman, Board of Directors, Madison Square Garden Corporation IJlmJ Who with a wisdom acquired by many years of outstanding success in similar enterprises, has as presiding officer of the Directorate, guided the destiny of the Corporation from its inception with rare judgment and great ability. GEORGE L. (TEX) RICKARD President, Madison Square Garden Corporation g^genius who, from the old Garden he loved so well, caught the inspiration of its creators — White, Vander- bilt, Belmont and Morgan, the elder — and restored the brilliancy which had been their ideal. So, when the old Garden passed into history, its spirit lived through him. He has "carried on" to meet the ever-growing needs of the American public for such a place of assembly and has given, to fulfill that need, not only to the extent of his own resources, but to the limit of human endeavor — with untiring energy and indomitable courage, through almost insurmountable difficulties, he has created a new and even greater Madison Square Garden. m SECURITIES RAILROADS PUBLIC UTILITIES INDUSTRIALS MUNICIPALS GOVERNMENTS For over thirty years we have been engaged in the purchase and distribution of high grade securities. We invite the cooperation of banking firms and institutions in the origina- tion of new issues of corporation, government and municipal bonds. As members of the principal exchanges of the country, we offer our services for the purchase or sale of securities in all markets. HAYDEN, STONE & CO. NEW YORK BOSTON THE EIGHTH AVENUE RAILROAD COMPANY extends its greetings to the Madison Square Garden Corporation and its patrons on the opening of its great amusement building, which is a credit to the City and destined to be the scene of many notable events. /OR 70 years the street cars of the Eighth Avenue Railroad Company have been passing this point, serving the people and doing their part in the upbuilding of the great City of New York. On the site of this great amusement building were the car barns of the Railroad Company, then the upper terminus of its line. In olden days they housed 200 horse cars and 1,200 horses. The tracks of the Company were extended north as the City grew, until they reached the Harlem River. Few passengers realize the large investment and constantly in- creasing expense of present modern electric street cars operated on the underground electric conduit tracks. The operation of a modern car requires a larger plot of land, machine, electric and carpenter shops, and a small army of trained electricians and mechanics, to say nothing of the maintenance men constantly working on the tracks at surface and under- ground, and the motormen and conductors in charge of the cars. With all this large investment and expense of maintenance and operation, it still is the concensus of opinion of experts, that the modern electric street car is the best and cheapest method of transporting large numbers of pas- sengers under conditions prevailing in the Borough of Manhattan of the City of New York. The cars are at the door, at your service, to take you north to Harlem River, or south to Cortlandt Street, and the Company solicits your pat- ronage. IIIIIIIIIIIIIIIIIIIIIIIIIIII EIGHTH AVENUE RAILROAD COMPANY Executive Offices 250 West 57th Street New York City WM. F. CAREY, Vice-President and Treasurer of the New Madison Square Garden Corporation said in a Letter on September 24th : "The service rendered us by the Stewarts has been highly satisfactory." "They started work last February while our plans were still vague; saved time and money for us by their able cooperation with the Architect and, by their intelligent and vigorous handling of the job have made us confident our building will be ready on time." "They have been conscientious and conservative in their expenditures and economicalin their methods'.' The Construction of the New Madison Square Garden in 249 WORKING DAYS is A Noteworthy Accomplishment and should Recommend STEWART SERVICE to those Planning Import- ant Building Operations. James Stewart & Co., Inc. BUILDING CONSTRUCTION NEW YORK CHICAGO t ST. LOUIS WASHINGTON BOSTON Informative Investment Literature Booklet entitled "Investing to Conserve Your Estate" This booklet contains very complete information on the inheritance tax laws of different states and the varying rates of taxes imposed. The booklet also makes clear how a readjustment of security hold- ings often results in helping investors to solve this perplexing prob- lem without sacrificing safety of principal, amount of income, mar- ketability, or probability of increase in value. Booklet entitled "How to Invest Your Money' This Booklet, edited by experts in investment and finance, and issued by The Better Business Bureau of New York City, is to be regarded as an authoritative discussion of factors of uppermost importance in investing money with wisdom and discrimination. General Investment Circular This circular is issued by us monthly for the convenience of inves- tors interested in conservative Municipal, Railroad, Public Utility, Industrial, Foreign Government and Real Estate Bonds. THE above literature is supplemented by our facilities for analyzing for investors their security holdings and making suggestions as to any readjustments which may seem advisable from the standpoint of safety, marketability, income return or other pertinent factors. We Invite Your Inquiries IRedmondaCa. 31-33 Pine Street, New York Members New York Stock Exchange Philadelphia Baltimore Washington hi i A MAJOR A. J. DREXEL BIDDLE TImateur sportsman and life long friend of President Rickard, who has aided the latter with wise counsel and suggestion in every enterprise he has undertaken and who, with his vision and ideals, has done more than any one other man to uplift boxing to the high plane of popularity it now enjoys. 11 n MINUTE MEN Through every minute of every watch Holmes "Men IN Grey" are alert in the interests of the subscribers whose property is in their care. Patrol Service for residence and business districts. Watchmen for every emergency and special duty Holmes Electric Protection is installed in Madison Square Garden giving the management the same assurance of pro- tection that is afforded New York's leading financial and commercial institutions The Holmes Electric Protective Co. Established 1858 NEW YORK • PHILADELPHIA • PITTSBURGH III I llllillllllllllllll Chairman of Board, New York Hockey Club, Inc To whom the metropolis is so greatly indebted for his keen foresight, great courage and steadfastness of purpose in purchasing years in advance the franchise for and now bringing to New York, the great Canadian National winter sport— Hockey. "Peter" Proprietor of PETER'S BLUE HOUR RESTAURANT 157 West Forty -Ninth St. ORDIALLY INVITES^ ■for J RE RESERVATIONS Telephone CIRCLE 1624 Fellow Members of the New York Hockey Club, its Offi- cials; the Management of Madison Square Garden; Mem- bers of the Visiting Clubs and Officials to consider the BLUE HOUR their Home. The Blue Hour is charming and ultra-luxurious in its appointments. Service is Supreme. Prices moderate. Luncheon, Dinner and "After the Games" Sup- per is served. Peter's Blue Hour Orchestra will entrance you with its Dance Music. Of invaluable assistance to Mr. Rickard in the creation, development and successful con summation of the enterprise which evolved The New Madison Square Garden 11 lllllililliilllllllllliliiiiiiiiliiiiiiiiiiiiiiiii II 11 §§ £lite ^Restaurants in J\(ew ^ork „„,„ , B §= == W H A I ?w A U [ v 80 WEST FORTIETH ST. U l_>iV. V_/ xV'iJLlv JL Telephone LONGACRE 7470 : =EE == n n s ENGAGEMENT EXTRAORDINARY — The International Dancing Stars n 1 DARIO & PEGGY j n ; An added attraction to THE BABYXO REVUE At 7.30 P.M., 10 P.M.— 1 A.M. E IDEAL RENDEZVOUS FOR LUNCH, DINNER AND SUPPER— Open Sundays 1 = ■ SPECIAL DINNER From 6 to 9 P.M. No Cover Charge $2.50 — DANCING "KAVKAZ" RESTAURANT ! 161 West Fifty-seventh Street, opp. Carnegie Hall i Open for the Winter Season RUSSIAN SWAN B Broadway N. W. Corner 53rd Street | . DINNER 81 .50— Table d'Hote 6 to 9 P. M. 3 n L__n~^ C. , TTT>T>T?T> ATA f'ADTF 11 T> A.T fo f'lnolnir rfEOYV' Jfl /SI MJr I IL,t\ n. LiA LAlllJj — 11 1 . 1V1. 1_lUBlug European Atmosphere Caucasian Dagger Dancer / HA \ Finest Russian and American Kitchen U | Telephone Columbus 10225 for Reservations ■ Formerly RUSSIAN EAGLE Club | Famous RUSSIAN EAGLE Orchestra ; Gypsy Singers, Caucasian Dancers i Luncheon, Tea, Musical Dinner Dansant, Supper Ideal gathering place after the theatre ; For Reservations — Phone Circle 4486 §1 = CHAMPS ELYSEES A dining rendezvous for the discriminating. Charming in atmosphere and unexcelled as to food and service ; Open from 8 A.M. to 1 A.M. Telephone Circle 6664 FLORIDA RESTAURANT j x L/viMi/n i\LoiAVji\nii x : 144 West Fifty- fifth Street ', Smartest place in New York DINNER — SUPPER Cuisine par excellence w n n u Music by members of the Philharmonic Orchestra j Frances Williams n Central Park South at Sixth Avenue (59th Street t j appears nightly after theatre Phone Circle 5556 B The Only Genuine Swedish Restaurant in New York Telephone Circle 3995 PHOENIX RESTAURANT 163 West Forty- eighth Street j ROMA RESTAURANT H g Featuring the FAMOUS SWEDISH HORS D'OEUVRES i 878 Sixth Avenue and Fiftieth Street m and other Authentic Delicacies j TABLE D'HOTE LUNCHEON— DINNER = Music from 6 to 1. Impromptu Entertainment i A LA CARTE SERVED ALL DAY H Telephone Bryant 2395 ) = Telephone Wisconsin 1350 H A Real French Restaurant LA PENSEE RESTAURANT H BERGER'S Formerly THE PRE-CATELAN §§ E 113-115 West Forty-ninth Street ! 110 West Thirty -ninth Street bet. Broadway and 6th Ave. m f§ Superior Cuisine. Excellent Service. Special Dishes j SPECIAL A LA CARTE DINNER 6-9 If Service TABLE D'HOTE, A LA CARTE j LUNCHEON ALL DAY Two Dollars m DINING DANCING ENTERTAINMENT =i ORIGINAL Telephone Longacre 0102 \ New York's Newest and Most Sensational Cafe == GUFFANTFS THE FRIVOLITY Broadway at 52nd St., Phone Circle 9346 H 209-213 West Forty-eighth Street i BROADWAY'S MOST STARTLING REVUE Near Broadway JACK DENNY'S ORCHESTRA 8 New York City i The Most Unique Dance Orchestra in the World Banquet Rooms for All Occasions. Theatre Parties our j Special Dinner $2.25 — Served 6 to 9 P. M. — No Cover Charge Specialty Reserve Your Tables Now for New Year's Eve. ill IIIIIIIIIIIIIIIIIM 1 OARD OF ThRECTORS of gJWaDISON 5QUARE QaRDEN The Garden Equipped with DUALITE LAMPS f Licensed under Gen. Elec. Co's Incandescent Lamp Tl Patents; Also Dualite Patents 966812 and 1445120 Jl for its economy Dualite Electric Lamp Corporation OTTO B. SHULHOF, President General Offices 1 1 70 Broadway, New York, N. Y. Factories: NILCO WORKS St. Marys, Pa. Emporium, Pa. c^adison Jquare Qarden is (protected against FIRE by The Central Station Watchman Supervision and Fire Alarm Service of the NATIONAL DISTRICT TELEGRAPH COMPANY 44 East 23rd Street New York Hotel Blackstone of NEW YORK — a residential hotel of estab- lished, not promised, but recog- nized distinction, which meets every discriminating require- ment of the fastidious. CUISINE and SERVICE— the ultimate word in excellence. At reasonable rentals, there are several suits of one or more rooms now available by the year or for shorter periods. In the fashion- Every room has sunlight able district 50 EAST 58th STREET I i S 1 P 1 Some Recent "Notable Musical Presentations: Open Air Grand Opera Polo Grounds, N. Y.- Summers of 1923-1924-1925 Armistice Day Celebration KlNGSBRlDCE ARMORY, 1922 Woodrow Wilson Memorial Madison Square Garden February, 1924 Masonic Opera Festivals Metropolitan Opera House May 1922 - May 1923 Many Other Garnecie Hail, Hippodrome and Town Hall Concerts and Music Festivals Distinguished American Grand Opera and Concert Impressario Director of the Music Festival Maurice Frank has dedicated his future activities to the promotion and presentation of popular priced Grand Opera for the masses — with "America First" as a definite policy ■ — from the Impressario to the Chorus! ft ft I 1 Illlllllllillllllllllllllli^ Illllllllllllllllllllllllllllllllllllllllllllllllllllllll iiiiiliiiiiiiiiiiiiiiiiiiliiiiiiiiiiiiiiiiiiilil^ 11 m WE ROOFED THE OLD Madison Square Garden in I 8 8 ^ and have just finished roofing The NEW GARDEN ft T. New Construction Co. 518-520 West 29th Street, New York WATER-TIGHT CELLARS and FLOORS BRICK, TILE and GRAVEL ROOFS Established 1863 L. W. Harrington, President W. L. Harrington, Vwe-Pres. and Secy. m\\ lllilllllllllllllllB JiADlSON SQUARE ^ QARDEN'S JMajor *I(pll in the Life and Traditions of TS[ew Yor\ City By L. E. CURTIS I ities throughout the world are famous for the structures which time and tradition have made a part of their life and history. Rome with her crumbling Colosseum, Paris dominated o'er by the gigantic Eiffel Tower, London with the gay and sparkling Covent Garden, are synonymous. The Leaning Tower of Pisa is more noted than the city of its site. In many respects Madison Square Garden and New York are the New World examples of traditional land marks. The mere mention of Madison Square Garden in any cosmopoli- tan city of the world is equivalent to referring to the metropolis of America. Such prestige and place in tradition are not merely a matter of chance or condi- tion. There seems in every instance to have been a special background, an atmosphere pungently redolent of the past and propitiously suggestive of the greater things to come. A history of the events presided over by this Moorish mass of architecture might well be called an American epic. Primarily it was built by the people, for the people, and for over a quarter of a century, the echo of its activities made the history of American life. Here throbbed the pulse of a nation, at work as well as at play. Madison Square Garden was the supreme court of the people, with the public as a jury of selection. Here, one might have his chicken, his dog, his horse, or his cattle, proclaimed the blue ribbon winner. Here there were contests of brain as well as brawn — the ring- ing oratory of a William Jennings Bryan, the super- human hitting power of a Jack Dempsey. Here the people of a great city gathered to hear the war-time address of Woodrow Wilson and answered the call to muster arms. Here one might demonstrate his prowess as a cake-walker or a diva; a Paderewski or a Patti. That history repeats itself, there is no doubt. Madi- son Square Garden has come and gone, and a new structure replaces it. Madison Square used to be thought of as up-town and now, relatively speaking, it is down-town. P. T. Barnum, the famous old show- man, conceived the original idea of the old Garden, and now, Ringling, his successor, is vitally a part of the new Garden. "Once upon a time,'' seems the only logical intro- duction to this sketch of old New York with its ram- bling frame dwellings and wagon-track roadways. It is difficult even to imagine the day when Madison Square Park was the Potter's Field of New York, selected because it was an undesirable tract, w ay up in the country and out of the way. Years later, after the Square had been parked, it became the exclusive 5 = HOTEL v Jk'^ RATES nnrfT T ■» T S^S 16 ROOm W- 00 "P JjKrLoLirSl . Double Room $4.00 up * ^ 1 11 BROADWAY V |HB ^^ania ^ i9 th Street ^^^| Grand Central 2Vw Yi?r^ City ^Aii^ms^p^it Terminals PAUL A. McGOLRICK, Owner DAVID F. CULLEN, Manager Douglas L. Elliman & Co. REAL ESTATE • INSURANCE • MANAGEMENT Commercial and Residential Properties Officers and Directors Douglas L. Elliman, Pres. and Treas. Roland F. Elliman, Vice-Pres. and Asst. Treas. Argyll R. Parsons, Vice-Pres. Alfred E. Taylor, Vice-Pres. D. Chester Noyes, Secretary Leslie H. Moore Sydney A. Jackson Lawrence B. Cummings Arthur D. Holmes Ralph B. Wattley tc T-^ocf /loth ^frppf Qinn n H i illllllllllll i V:; 1 ,!',;.!: , J i';;^!!,:!!'! 1 ! 1 !' I '.; i r 1 | i l i i : 1 ii!ii III 7^(eu> oTXtadison Square Qarden historical ^ook residential section of the city — the mecca of the Madi- sons, Van Rensselaers, and Astors, who controlled the socially elite set of the city. For many years after 1831, the northeast corner of the Square was the passenger station of the New York and Harlem Railway. After it was abandoned by the Railroad, the property remained idle for a few seasons, until in 1873, P. T. Barnum, the famous showman, seized upon the opportunity of erecting here a Roman Hippodrome, a plan which he had cherished for years. In order to protect the large tents, he had four walls constructed and let the big canvas, for circus atmos- phere, serve as a roof. Here he came on his annual pil- grimages each season to delight the people of New York with the wild- est animals, the most daring and dazzling feats, the tiniest, the tall- est, the fattest, and the leanest curiosities he could recruit. During the summer months the interior was decorated to resemble a garden and here one might pon- der over delicate refreshments to the lithesome refrains of a Theo- dore Thomas orchestra or the measured tread of a hundred-piece military band conducted by Pat- rick S. Gilmore. Here, in this enormous, casually developed bar- rack, the- great revival spectacle conducted by Moody and Sankey was held, shortly after their trium- phant return from Europe in 1875. Tex Rickard Gradually, as the importance of mass entertainments and exhibits increased, the old structure was found uncomfortably inadequate and in 1889 the first ground was broken for the new three- million dollar structure. In passing, a word of tribute and indebtedness must go to Stanford White, then a young man of thirty-six, who had already been heralded as a great architect. To him was entrusted the commission of designing New York's great play palace. Stanford White had roved extensively and the architecture of the Old World in- spired him to revive it in the New. Working with an unsuppressed freedom and colossal appeal to the people for greater appreciation of architecture, it has been said of his work that "his buildings were seen and ad- mired by all classes from the man in the street to the millionaire" and surely this was true of Madison Square Garden. Architecturally, it was a magnificent structure, sim- ply styled in the Renaissance manner, of buff-colored brick and terra cotta. The flat roof was broken by a series of colonnades, cupolas, domes and a magnificent tower derived from the Giralda in Seville, surmounted by St. Gaudens' figure of Diana. Half way around the building was an open arcade supported by massive pillars of polished granite. The only elaborately decora- tive feature of the building was a relief arch in terra cotta above the main entrance. Owned by the Madison Square Garden Company, among the stockholders were J. Pierpont Morgan, James T. Woodward, Charles Lanier, Alfred B. Dar- ling, Hiram Hitchcock, Darius O. Mills, Charles Crocker, and Adolph Ladenburg. But let us turn back to the evening of June 16, 1890. For weeks a night and day shift have been alternating at work around the building and everywhere there is a restless and curious excitement. The great Eduard Strauss of Vienna has been induced to journey here for the opening and present the music which his family has made immortal. Every seat and inch of standing room has been sold for days in advance of the opening — this is to be not only a great music festival, but the debut, as well, of New York's great acquisi- tion, Madison Square Garden, now to be proudly flaunted along with Central Park, Brooklyn Bridge, and the new Aqueduct. As early as seven o'clock the line for stand- ing room has been forming and at eight-thirty, one can trace its zig- zag course half around the block. It is shortly after eight and the surge of elegantes has commenced, arriving in open Victorias and broughams, with the liveried foot- man and coachman presiding over as a Cowboy the stab l e ' s prize span. The audience, in entirety, is in full dress and as one glances over the vast panorama, it seems to be but a series of rising, undulating, billowy coiffures, expressed by an array of puffs and pompa- dours, aigrettes and plumes, curls and combs. There is an apparent craning of necks and uncontrollable won- derment at the spectacle of this colossal structure around which one can scarcely see. Decorated through- out in a delicate tint, it seems to make one even more conscious of the great, unlimited space. As I just over- heard one reporter remark: "It is a unique experience to sit with thousands of people under one roof, listening to the music of an orchestra two blocks away, and yet beneath this same roof." The only spot of color is pro- vided in the costumes of the ushers, with tawny orange breeches and flaming red waistcoats. The view of the auditorium is really enchanting. Before the regular tiers of seats and boxes begin, there are several hundred people sitting about at little tables, chatting with friends and newly made acquaintances. Upon a circular platform in the middle of the hall the orchestra has just appeared and now a slender, pen- sive — nay, almost worried-looking young man darts to the fore of the stage and with a wave of his baton, the orchestra blares forth the first few bars of the "Beau- tiful Blue Danube." There is thunderous applause, Il ICE SKATES ROLLER Plain Bearing Ball Bearing, Sidewalk Rink ROLLER SKATES All Clamp, Half Clamp Screw to Boot, Tubular Outfits ICE SKATES HARDWARE COMPANY REG. U.S. PAT. OFF. TORRINGTON, CONN., U.S.A. New York Office, 151 CHAMBERS STREET Established 1854 Incorporated 1864 Telephone HARLEM 5600 BROWNING BROTHERS INCORPORATED HEAVY HARDWARE SI PARK AVE. and 131st STREET New York LIGHTING FIXTURES in Madison Square Garden were made and installed by the BLACK & BOYD Manufacturing Co. 17 EAST 47™ STREET NEW YORK Telephones Cortlandt j Jqqj STAILEY LUMBER COMPANY, Inc. TIES LUMBER POLES 50 CHURCH STREET New York City HIM J\(e ;S 13 8 s ^ » » « £ S A IlM 'i 30 ^She Trogram Continued "Rakoczy March" Berlioz State Symphony Orchestra, Conductor, ERNEST KNOCH "Polonaise," from "Mignon" Thomas VELMA SUTTON Violin Concerto in D minor Wieniawski FLORENCE STERN "Drinking Song," from " Cavalier ia Rusticana" . . . Mascagni CHARLES BENDER, with chorus "Agnus Dei " Bizet MARGUERITE D'ALVAREZ "Largo al Factotum" from "Barbiere di Sevilla" . . . Rossini RICCARDO STRACCIARI "Aria Mignon" Thomas FERNAND FRANCELL, Opera Comique, Paris Hungarian Fantasy Pianoforte Liszt ERWIN NYIREGYHAZI "Lolita" Buzzi-Peccia WEYLAND ECHOLS "Oh Come With Me in the Summer Night" . . Van der Stecken "Songs My Mother Taught Me" From Dvorak ESTHER DALE March and Chorus, Second Act "Tannhauser" Wagner America Stage Director, Bernard Cantor Technical Director, Frank Kaiser Miss Ponselie and Mr. Diaz use The Hardman Piano Mr. Boguslawski uses The Baldwin Piano Mr. Nyiregyhazi uses The Knabe Piano Mme. D' Alvarez uses The Chickering Piano Miss Stern uses The Steinway Piano State Symphony Orchestra uses Chickering Piano IE S3 ?• nil m Tex Rickard's "Americans ' Outfitted by Alex Taylor & Co., Inc. We are selling agents for the famous C. C. M. CANADIAN SKATE Used by the Majority of Fast Hockey Players the world over C. C. M. SKATES are light, yet exceedingly strong. They hold their edge and do not bend We sell C. C. M. SKATES because all TAYLOR HOCKEY EQUIPMENT IS ALWAYS CORRECT and of FINEST QUALITY Official Outfitters /) Madison Square Garden Taylor Building ^ 22 East 42nd Street «Hlli»lllll»llllllll«MlHllllHlllllllM»tl«MIIIIIlMlllllill«lllM Hisljtttg ©Ijp Npui fHaiiiiuiu j£>quarp (Sariipn (&aab IGurk ano pxtpnbino. to all thosp who matt tote palate of tlpan aport a Ijparto, mplrnmp to tl|P:<-v. Alamar ifutel Sroaiiroag at 71 el §*>tmt (Eaparittj 1,000 Earnj ICatz managing Birt rtar 3Fiiur JRpHtauratttH WINTERSPORTS. NEXT! j THIS WILL BE THEIR GREATEST YEAR. The shops are gay with wintersport costume. The society-sports columns are abubble with wintersport talk. Old Quebec is again center-stage. . . How 4 wintersport has grown! It be- came smart at St. Moritz. Spread to America after the war. Now skiing is the thing-to-do; ski-costume the thing-to-wear. Wintersport is the thrill-to-seek ; Old Quebec the place- to-go...It was a wonderful season last winter. Even greater plans this win- ter. Chateau Frontenac becomes a jolly wintersport club. Wintersport staff of expert instructors. All the Quebec ski and snow-shoe clubs ex- tend "bienvenue." Lively programs every day. Special festivities every week-end. Nowhere such joy -of -liv- ing; nowhere such a wintersport club. Plan now— when you'll come. Over- night on a through Pullman. Infor- mation and reservations at Canadian Pacific, 344 Madison Ave., New York, £ or, 405 Boylston St., Boston, Mass. Or P~ Chateau Frontenac, Quebec, Canada. Chateau Frontenac BIENVENUE A QUEBEC After more than half a cen- tury on Fourteenth Street, Steinway Hall is now lo- cated at 109 West 57th Street. The new Steinway Hall is one of the hand- somest buildings in New York, on a street noted for finely designed business structures. 'As a center of music, it will extend the Steinway tradition to the new generations of music lovers. STEINWAY THE INSTRUMENT OF THE IMMORTALS DREDA AVES w CHARLES BENDER opEMIER MUSIC FESTIN^t banking office where convenience of location and completeness of facilities are combined. Business and Personal Checking Accounts — Domestic and For- eign Banking — Trust Service — Custody of Securities — Letters of Credit and Travelers Checks — Safe Deposit and Silver Stor- age Vaults (through Guaranty Safe Deposit Company) — Invest- ment Service (through Guaranty Company of New York) . Fifth Avenue Office Guaranty Trust Company of New York Fifth Avenue and 44th Street Eo A.. TE New York Newark Daytona Beach Brooklyn Jamaica Troy A Real Estate Subdivision and Sales Institution Em- phatically Committed to an Ideal of Communal Ad- vancement as an Integral Part of its Every Under- taking in the Development andSale of Real Properties. The TS[ame mm On Your Tianoforte Spells Perfection Mm. iKnabe $c (Ha. Fifth Avenue at Thirty-ninth Street The T^econstruction Hospital A Repair Shop for Broken Bodies I Where Is It? THE RECONSTRUCTION HOSPITAL is loca- ted at 100th Street and Central Park West, occupying half a block frontage facing the Park. Board of Directors THOMAS CRIMMINS ALLEN WARDWELL MRS. CARLOS M de HEREDIA President Chairman First Vice-President G1RAUD F. THOMSON EDWARD M. TOWNSEND ANDREW C I M BR IE Third Vice-President Treasurer Secretary FRANK H. JONES Second Vice-President CHESTER ALEXANDER NORMAN H DAVIS I WYMAN DRUMMOND E RUSH DUER HOWARD ELLIOTT VICTOR G. HEISER. M D. ROBERT C HILL RALPH M JOHNSON ROBERT W JOHNSON RT REV. W. T. MANNING. DD Seth M. Millikbn, M.D. Surgical Director VISITING SURGEONS AND PHYSICIANS Harold D Meeker, M.D. William V Healey, M D. Arthur H Cilley, M.D. Henry S. Dunning. M D. Henry A Riley, M D Charles G Brink, M D. William C. Thro, M.D. Alexander R. Stevens, M.D Edward L Pratt. M D. John M. Wheeler, M D. Archie L. Dean, Jr , M D. W. Oilman Thompson, M D Irvinc S. Haynes, M.D John A. Hartwell, M D. Eugene H. Pool. M.D William Darrach, M D Charles L. Dana, M D Haven Emerson, M.D OWEN WINSTON Medical Staff FRANCIS R MASTERS ROBERT G MEAD GERRISH H MILL I KEN MISS GERTRUDE PARSONS JAMES K. PAULDING CHARLES B. SEGER RALPH S. STUBBS W GILMAN THOMPSON. M D GEORGE A VONDERMUHLL G. K. B WADE ASSISTANT VISITING SURGEONS AND PHYSICIANS Herbert Bercamini. M D William A. Shufelt. M D. Edwin A. Spies, M.D. Harry C. Schultz de Brun, M.D. Richard Kovacs, M D. Consulting Staff Maximin De M. Touart, M.D Medical Director OUTPATIENT DEPARTMENT Herbert Bergamini, M.D. Chief of Clinic Maximin de M. Touart. M.D. William A. Shufelt, M.D. Edwin A. Spies. M.D. Harry C Schultz de Brun, M.D. K. G. Hansson. M.D. Richard Kovacs. M.D. Hayes E. Martin, M.D. Roger S. Palmer, M.D. Physician Surgeon Surgeon Surgeon Surgeon Neurologist Industrial Hygitnc Edward C. Titus, M.D Physiotherafieutist John D. Kernan, M.D Laryngologist Hans J. Schwartz, M.D . Dermatologist Ralph E. Herendeen, M D Radiologist Charles H. Stockard, M.D Anatomist A. Raymond Stevens. M D. Urologist E. Giddincs. M.D. Superintendent MONTE CARLO Fifty-first Street and Broadway Mr. WILLIAM J. GALLAGHER takes pleasure in presenting BROADWAY'S FAVORITE COMEDIAN, AUTHOR AND PRODUCER Will Morrissey and His Gang with MIDGIE MILLER "Late Star of Gingham Girl" The Following Artists Complete This All- Star Cast: KENNY & ROPER "Dancing Stars of Cecil de Mille's Features" THE GANG QUARTETTE "Late of Betty Lee" THE THREE WHIRLWINDS "The World's Famous Skaters" By Courtesy of Earl Carroll's Vanities" and others Two Shows Nightly — 7.30 P.M. and Midnight HARRY TUCKER'S FRESHMEN Broadway's Favorite Dance Orchestra play for your delight cAnnouncement Extraordinary MISS BETH CHALLIS Keith-Albee Vaudeville Feature Mr. Eddie Lambert at the piano MISS BETTY REED, Hostess Special Dinner, $2.25, served from 6 to 9 P.M. A la Carte all hours Theatre Suppers No Cover Charge during Dinner Special attention given to Banquets, Wedding Parties, etc. For Reservations, telephone Circle 9071 — 4019 PAUL A. GEITTNER - - Manager Chummy Club NOW AT THE BROADWAY GARDENS 711-715 Seventh Avenue, Near Broadway Tel. 10499 Bryant At 1 1 P M. ALL STAR SHOW At Midnight Featuring SHAYNE Si JOYCE. Keith Headlines DANCING ALL EVENING — Moderate Prices— A la Carte EARL GRESH and His Gangplank Orchestra from St. Petersburg, Florida Exclusive Columbia Artists C^ISHKIN Studio Portraits 605 FIFTH AVENUE At Forty-ninth Street NEW YORK Telephone Vanderbilt 6750-6751 OFFICIAL PHOTOGRAPHER TO THE Metropolitan Opera Company, N. Y. Madison Square Garden Historical Book WHY JACK BLUE STAGE DANCING STUDIOS ARE THE BEST IN THE WORLD IN THE first place. Mr. Blue is an originator, a song and play- wright, a show and theatre owner, all-round athlete. Jack of all trades and a master of dancing. You have seen stage dancing schools come and go, but have you noticed the Blue school is still here, and will be here when they're all gone. There must be a reason, and there is a reason. He has the goods, and you can't put a good man down. He is not a corporation, but an individual, and fights his own battles. Don't compare any other with Jack Blue; he has no comparison — that is, in the line of teaching and originating new songs, dances, dialogue and stage arts. His only rival is not a teacher — Geo. M. Cohan, the genius whom Mr. Blue was dancing master for with Cohan productions. He has more songs and dances of his own than the combined teachers of America, and does not have to hold back for fear of running out of material. He can originate faster than the fastest dancer can learn, which any dance master in America can tell you, as they have all studied under him at their normal schools and conventions; and those that haven't don't know what they have missed. The proof of it is that other schools are using his pupils as instructors, which proves imitation is the sincerest of flattery; so why not get it right in the first place and get it cheaper. In order to prove to you. which you will advertise and prove to others, that satisfaction is our best advertisement, Mr. Blue is making a SPECIAL OFFER OF 72 HOURS INSTRUCTION FOR $50.00 with professional appearance guaranteed and at least ten songs and dances This means professional solo dances and not chorus dancing that some call musical comedy dancing; acrobatics in conjunction with same. Call and talk it over. 231-233 W. 51st Street Circle 6136 DON'T FORGET TO VISIT Jack Blue's Balconades Ballroom Bathing Beauty Contest, 66th Street and Broadway: also Jack Blue's Cameo Ballroom Conser- vatory of Music and Dancing School, Surf and Still well Aves., Coney Island The Reconstruction Hospital What Is It? THE RECONSTRUCTION HOSPITAL is an organization for the treatment and care of Industrial Accidents and Diseases. THE RECONSTRUCTION HOSPITAL was founded in 1918 as a War Service to treat disabled service men by all the modern methods of rehabilitation so successfully in- augurated in the World War. THE RECONSTRUCTION HOSPITAL was the first institution to render this service and to continue it for the great army of industrial workers who are constantly exposed to the hazards of accidents and occupational dis- eases. THE RECONSTRUCTION HOSPITAL is an institution which aims to put the injured industrial worker back on his job in the shortest possible time and in the best pos- sible shape. Fracture Frames that Help to Repair Broken Bones THE RECONSTRUCTION HOSPITAL invites you to inspect its methods and equip- ment at any time and learn of its work and its need for continuance and expansion. What Does It Do? THE RECONSTRUCTION HOSPITAL fur- nishes Uninterrupted Treatment from First Aid and Operative measures through all the stages of physical treatment combined with Occupation Therapy or manual training. THE RECONSTRUCTION HOSPITAL maintains active Operative and Ward Service, and a large Outpatient Clinic. THE RECONSTRUCTION HOSPITAL maintains an Emergency Service, ready at all times, day or night. THE RECONSTRUCTION HOSPITAL maintains a highly successful Special Frac- ture Service. THE RECONSTRUCTION HOSPITAL maintains a Night Clinic for those who can do some work during the day, but need further treatment to lessen their disability. THE RECONSTRUCTION HOSPITAL, through its Social Service Department, en- courages a spirit of hopefulness and ambition in its patients to the end that they may not lapse into the usual mental attitude of the hopeless and dependent permanent cripple. THE RECONSTRUCTION HOSPITAL maintains an Occupation Therapy Depart- ment where patients do work which is not only helpful in restoring strength and power ; but by which they produce useful saleable articles, thus earning even during convalescence. THE RECONSTRUCTION HOSPITAL maintains an Industrial Clinic for the treat- ment and study of cases of Industrial Pois- oning and Industrial Diseases, conducting • research in this constantly growing field. THE RECONSTRUCTION HOSPITAL affords courses of instruction for students and graduated physicians and surgeons in Industrial Medicine and Surgery. THIS COMPANY Arranged and (with its Associates) EXECUTED THE BOND Guaranteeing to the Investors the Completion of Madison Square Garden We have a specially trained organization for the prompt consideration of any and all bonds required in connection with such large building enterprises Our local Daily News Service is sent free to all contractors Anyone not receiving copy please notify City Contract Department F. J. DANAHY, Manager Telephone Rector 8000 NATIONAL SURETY COMPANY 115 BROADWAY NEW YORK CAPITAL $10,000,000.00 The ^construction Hospital Straightening a Bent Spine Why Is It? BECAUSE — In spite of the enormous sums spent for safety devices and other precautions in industrial plants; in spite of traffic regulation and supervision, there is year by year an appalling increase in the number of accidents, industrial and otherwise. THE SPECIAL SERVICE of the reconstruction hospital is urgently needed A Broken Leg so Well Mended that It Is Quite as Good as NeW OCCUPATIONAL THERAPY Articles made in Occupational Therapy Department by disabled industrial workers on Exhibition and for Sale Christmas Cards Toys Mufflers Leather Purses Necklaces Baby Blankets Telephone Boxes Bridge Table Covers Table Runners Book Ends Bed Trays Baskets Bath Mats Fancy Bags WILLYS-KNIGHT " The Motor That Improves With Use" OVERLAND " The Most Automobile in The World for The Money " Willys-Overland Inc. Broadway at 50th Street Circle 8400 WILLYS-OVERLAND FINE MOTOR CARS Where Broadway Stars are Seen Nightly! SILVER SLIPPER Broadway at 48th Street (In the Heart of the Roaring Forties) New York's Greatest Restaurant Entertainment "THE BEAUTY REVUE" World's Most Fascinating Girls Most Beautiful and Amazing Cafe Show Ever Produced Rendezvous of New York's Sporting Fraternity Ask Damon Runyon, Jack Kearns, Teddy Hayes, Mickey Walker Nightly at 10 and After the Theatre Furriers by Appointment to H. M. King George V LimiteQ Invites the Followers of Canada's National Sport to Inspect their Unique Collections of Fine Canadian Furs In the Approved Styles of Paris FOR 88 years Holt, Renfrew & Co. Ltd. have been the National Fur House of Canada, the great land of furs. Our designers are constantly in close touch with Paris the source of all really true fashion. The House has on four occasions been appointed furriers ro members of the British Royal family. Stores in Canada's leading cities QUEBEC, MONTREAL, TORONTO, WINNIPEG ^Reconstruction ^ospi Its Aim IN SERVICE — The mending of broken bodies; the elimina- tion of life-long pain and suffering; the prevention of permanent disability; the shortening of the period of industrial unpro- ductiveness; the lifting from men, women and children of the crushing burden of helplessness and dependence. IN RESEARCH — Knowledge and experience that will teach us and others the best way to perform that service. Its Needs MORE WARDS AND LABORATORIES. AN ADEQUATE ENDOWMENT FUND THE RECONSTRUCTION HOSPITAL invites you to take part in this great work through personal and financial cooperation. Unquestionably BEST VALUES IN TOWN ELDORADO %gtisserie and "Restaurant 1601 BROADWAY Between 48th and 49th Streets (One block from Garden) All our Milk-Fed Chickens and Meats Roasted before your eyes. It's different — Try it Just A Real Good Restaurant new york's greatest sensation/ 114 West 54th St. THE BRIGHT SPOT OF Broadway's Night Life The Rendezvous of New York's Greatest Stage Stars and Society Leaders ! Conducted by LEW BROWN SIDNEY CLARE The Popular Song Writers AL. SHAYNE WM. WOLFSON AN AMAZING CLOWN REVIEW FEATURING DOROTHY RAMEY and Her Eight Gorgeous Things ARTHUR FRANKLIN AL. LENTZ AND HIS ORCHESTRA INVESTMENT SECURITIES is Allen, Lewis & Company 111 broadway NEW YORK the featherweight king Long May He Reign Louis "Kid" Kaplan, Featherweight Champion of the World Direction of Denis McMahon & Scotty Montieth ' 5258- 54th Street, Woodside, L.I., N.Y.,TeI. Astoria 98(58 Next public appearance Madison Square Garden, December 18th, 1925 The ^&"M ADISON q/qU ARE (CARDEN ^— ? With its magnificent Arena, Exposition Hall, and Ice Rink, a marvel of mechanical and sanitary en- gineering skill, combining with the largest exhibi- tion building in America, every convenience for the comfort and safety of spectators and performers By J. A. SESSLER Works Manager of Madison Square Garden f f he story of the New Madison Square Garden ^— • is a Twentieth Century version of Aladdin's Lamp for modern science, engineering and mechanical skill have been invoked prodigously in the construction of the present structure, the third to bear the name made famous by its predecessors. The present Garden is the conception of the two master showmen, Mr. George L. Rickard and Mr. John Ringling. In its appointments as to both safety and comfort for its patrons, it is the last word in engineering skill. The cost of the project was approximately $5,000,000. The building extends from 49th to 50th Street, 125 feet west of Eighth Avenue, and is 375 feet long. It was designed by the well-known theatre architect, Thomas W. Lamb, with James Stewart & Company, Inc., as contractors. Thirteen entrances are distributed at both sides of the building and also on Eighth Avenue. Altogether 350 lineal feet of exits are so arranged that the entire building can be cleared in five minutes. Ground was broken on the 16th of February, 1925, and the building completed nine months later to the day. To accomplish this remarkable constructive feat, it was necessary to consider the size of the operation — the largest of its kind ever undertaken; the limited time at our disposal ; the varied nature of the work, and the engineering skill necessary. With these rigorous re- quirements in mind, contractors were selected as to their ability to expeditiously execute their work and to cooperate with the owner and each other on the entire installation. It is a pleasure to give testimony to the fact that the various contractors whose names appear on following pages of this book, not only cooperated with the owners, their co-workers and other contractors, but executed their work with the utmost efficiency. The main auditorium is most impressive, being 200 feet wide and 375 feet long and affords unobstructed view for 19,000 persons for whom accommodations are provided. The arena floor proper is 110 feet wide by 240 feet long. Not a single column is used in the main arena, the immense roof being carried on trusses span- ning from 49th to 50th Street, weighing 60 tons each, which, together with the 3,400 tons of steel members in the structure, were installed by Taylor-Fichter Steel Construction Company. The Exposition Hall, located under the auditorium, has a clear space of 52,000 square feet available for en- tertainments or exhibitions. An automatic sprinkler system is provided throughout. Water, power, light and gas connections are located at each pier and pilaster. In addition to the ventilating system hereinafter de- Illllllllllllllllllllllllllllll IIIIIIIIII1IIIIIIIIIIIIIIIIIIIIHIIIIII Illllllllltll Illllllllllllllllllli = woolfolk /qOLING SYSTEM VENTILATION ^ POWER PLANT 81-85 FIFTH STREET, LONG ISLAND CITY, L. I. Phone, Hunters Point 8064-8065 m FLOOR PLAN SO'" STREET 49" STREET Arena Seating Plan for Hockey Games List of Employees of the MADISON SQUARE GARDEN CORPORATION Mr. H. G. Delebar . . Mr. E. Lee .... Mr. E. Des Baillets Mr. J.McMahon . . Mr. Joseph Boyton Mr. J. L. Dorgan . . Mr. O. P. Corwin . Mr. H. C. Rising . Mr. J. H. Summerskill Mr. Patrick Gargan . Mr. Benjamin Bennett Mr. William Stillman . Mr. Richard Dunn Mr. D.W.Smith . . Comptroller Auditor Assistant to Vice-President Matchmaker Chief Box Office Man Garden Publicity Exposition Manager Building Superintendent Mechanical and Electrical Supt. Police Captain Box Office Man Chief Usher Chief Ticket Taker First Engineer Mr. W. Lalor . . Mr. Jack Filman . Mr. George Goldman Mr. Hugh Kelly . Mr. T. Degnan . Mr. J. McKnight . Miss M. Fleming . Miss F. Briscoe Miss M. Weyrauch Miss M. Hession . Miss A. M. Marshall Mr. Julius Soldin . Mr. George Johns . Mr. John Sullivan . Mr. Everett Wright Second Engineer Manager Amateur Hockey Dept. Hockey Department Arena Arena Arena Telephone Operator Secretary Secretary Secretary Secretary Information Information Watchman Chauffeur NEW TORK STATE ATHLETIC COMMISSION o "TEX" RICKARD May your undertaking be crowned with success James Gleason Jack Perry Robt. Armstrong 11 The New York State Athletic Commission / he New York State Athletic Commission was appointed September, c/ 1920, following the passage of the Walker Law by the Legislature of that year. The Walker Law, with the exception of minor changes, has remained unchanged since that date and has been used as a model for the passage of laws in other states. Under the Walker Law decisions are given and bouts limited to fifteen rounds. The decisions are given by two judges and a referee, the majority vote controlling. In case both the judges and the referee disagree the decision be- comes automatically a draw. The Walker Law gives the Commission complete control over boxing and wrestling. All clubs holding boxing matches must be regularly incorporated under the Business Law of the State of New York and be licensed by the licensing com- mittee of the Commission. All boxers, seconds, managers, referees, judges, timekeepers, matchmakers, and physicians must also be licensed by the licensing committee and a fee is charged in each case varying from $750 for clubs in large cities to five dollars for boxers and seconds. This is an annual license and must be renewed each year. There are thirty clubs licensed at the present time. Through the license and provisions of the law the Commission is able to have complete control over everyone connected with the sport and violations of the rules of the Commission are punished by suspension or revocation of the license. The Commission endeavors principally to see that the clubs are properly conducted, that every patron receives the seat for which he paid, also that the physical conditions of the clubs are kept as they should be, the same standard being required as for theatres or other places of public assembly. The Commis- sion also gives close supervision over all bouts and its efforts are directed to see that there are no uneven contests allowed and that the contestants honestly compete. The income from boxing in the State of New York has been large; the total receipts in the five years that the law has been in operation have been over a million dollars, this being derived from the five per cent tax at the boxing exhi- bitions and the license fees; the expenses of operating the Commission for the same period approximately $280,000, leaving a net profit to the state of nearly a million dollars. The present Commission consists of, the Athletic Commission, James A. Farley, chairman, William Muldoon, George E. Brower; the Licensing Com- mittee, John J. Phelan, chairman, D. Walker Wear; five Deputy Commissioners, Edward Curry, Daniel H. Skilling, John B. Hodges, George A. Colgan, John T. McNeill ; the Secretary, Bert Stand, and a large force of clerks and other employes. The New York State Athletic Commission. If You Want Health Your Doctor Will Tell You to Ride a Horse at DURLAND'S 66th Street and Central Park West The most perfectly appointed Rid- ing Academy in the world. The largest ring, well-trained horses, and skilful Riding Masters. We have for sale in our store, Sad- dles, Bridles and all other Horse Equipment, made to order or im- ported, as you wish. Our Black- smith Shop also on the premises. Write for Booklet THE DURLAND COMPANY Giolito Brothers T^estaurants The Finest Italian Dining Places in New York City conveniently located near Madison Square Garden VENETIAN GARDENS 240-242 West 52nd Street ROMAN GARDENS 108-110 West 49th Street CEDAR GARDENS 122-124-126 West 48th Street These charming establishments all serve Luncheon from 12 to 3 P.M. Dinner from . 5 to 9 P.M. Compliments of "DOC" WILLIAM H. RHEINISH The DOWNTOWN INSTITUTE, Inc. Roof 42 Broadway • New York City The Exclusive Gymnasium for the Bankers and Brokers of Wall Street FRANK E. CAMPBELL Founder of THE FUNERAL CHURCH Broadway at 66th Street New York City When Death Occurs Call Trafalgar 8200 m ADISON 5QUARE QARDEN ?ASX ^RESENT and FUTURE Famous Sport Writers of (greater T\[eu> Yor\ in the Ttyle of Scribes and "Prophets THE BUILDER Dedicated to Tex Rickard By Walter Trumbull New York Evening Post After me cometh a builder. Tell him, I, too, have known. — Kipling "Where there is no vision, the people perish." From sun-baked desert to frozen streams, There wandered one who was wont to cherish Deep in his heart, his dreams. He braved the lands where the North winds bluster, The crowded places where millions dwell : Since he, for dreams of a golden luster, Needed materiel. To earth the gaze of the others tended. They were too cautious to lift their eyes; But he, a builder, saw visions splendid Tower toward the distant skies. And — somewhere out on the trail he learned it — The work of the heart, the hands can do. So he planned and built and knew he earned it ; The dream he made come true. From the older Garden the ghosts came drifting, Ghosts of the great, who had long been mute, To face the builder, their dim hands lifting In tribute and salute. By GEORGE B. UNDERWOOD New York Telegram Madison Square Garden — the Looking Glass of New York. The Mirror of The City; that is what the old Gar- den was, what the new Garden will be. The Looking Glass of Little Old New York, reflect- ing its life, its modes, its moods, its habits, its joys, its sadness, its problems, its comings and goings. Under the shadows of the old Garden that inimit- able teller of tales, O. Henry, sat and watched the Four Million pass by, cupping his ears to catch the Voice of The City. Ah, but had he gone inside — Roosevelt thundering for the square deal, the silver- tongued Bryan weaving his spell, Smith trumpeting together his cohorts, John L. Sullivan swings his mighty fist, Gotch grapples on the mat, little Jimmy Michaels whirls madly by awheel, Littlewood walks go-as-you-please, Longboat runs, Kraenzlein jumps, Thompson hurdles and Sheridan throws the weights. Hark to the golden voiced songbirds. There King Horse reigns, Fashion parades, Society poses. There Trade displays his wares, Beauty her charms. There Tragedy stalks, Charity calls, Terpsicore dances, Momus laughs. Phineas T. Barnum, Ringling Brothers, the Circus, joy for young and old; balls, dances, trade shows, political caucuses, deaths, weddings. The Voice of The City. Ah, there is where O. Henry would have caught it, laughter of the children, plaints of the elders. New York singing, sobbing, pleading, protesting, hissing, cheering. New York in all her varying moods. Old Madison Square Garden — combined forum, sports arena, assembling place of old New York. New Madison Square Garden, bigger, better, more in keeping with the times — rendezvous of both the Four Million and the Four Hundred of this and future eras. Madison Square Garden — the Looking Glass of New York. By JOE VILA Sports Editor of The Sun The passing of Madison Square Garden is mourned by followers of sport. It is only natural that the de- molition of this landmark of sport, where so many famous boxing bouts and other sport events took place should arouse keen regret. Yet the fact that there is a new Garden, a bigger and better Garden and one that will outdo the old in the matter of sports, more than makes up for this regret. As a devotee of sports for more than 30 years I have many happy recollections of the old Garden. Still, I do not hesitate to say that the new structure repre- sents a vast improvement over the old. The Garden was rather a "white elephant" until Tex Rickard took charge there in 1920. Had not Rickard stepped in when Type of iHeywood-Wakefield Seat Installed in East and West Ends ot Madison Square Garden " PAST— AND FUTURE THOUSANDS mourned the passing of the old Madison Square Garden. Yet instead of the old structure has arisen an- other — greater, more magnificent, more permanent than the old — to transmit through the coming years the traditions of its predecessor. So with Heywood- Wakefield Company, builder of more than half of the entire seating for the new Garden. The original company, started in 1826, is but a memory, yet its ideals of quality and service are now as essentially a part of the present great organization as they were at the outset. These ideals have brought Heywood- Wakefield to its present rank among the country's greatest builders of seating, and will continue to play a major part in its future existence. In all of the big league baseball parks save one, at famous race tracks, in many of the best theatres throughout the land, and in countless other cases, Heywood-Wakefield seating is daily and yearly demonstrating its excellence. U Ks IS REG. U.S. PAT. OFF. *S Baltimore Los Angeles NEW YORK: 516 WEST THIRTY-FOURTH STREET Other Heywood' Wakefield Company Warehouses : Boston Buffalo Chicago Philadelphia Portland, Ore. St. Louis MAKERS OF FINE SEATING SINCE 1826 Kansas City, Mo. San Francisco VHew o!Madison Square Qarden historical ^ook he did, the old Garden probably would have been razed several years ago. Rickard's success with the old Garden was such as to guarantee that he will make the new amphitheatre what it was designed to be, the greatest temple of sport in the world. By PAUL GALLICO Sports Editor, New York News They carted away bricks and rubbish and slabs of stone and twisted steel, I suppose, thinking if they stopped to do so, that they were tearing down Madison Square Garden. The task they did was, in a way, absurdly incomplete. The old Garden still stands. No one has attempted to seek out and destroy those who knew and loved that spot. Memory must be obliterated and those who inhabited the famous pile must mingle with the dust of its crumbled cement before it can be said to have passed. Tex Rickard now has a grand, new, shiny place where everything he had before will be bigger and better. I suppose the thing to do will be to forget the old Garden in the splendors of the new. Will it be the same? Will it be different? Who can tell? But I sus- pect it will be a long long time before the old Garden is destroyed from the memory and traditions of Old New York. By NAT FLEISCHER Sports Editor, New York Telegram All hail to Madison Square Garden, the greatest boxing centre in the world. All hail to the genius— Tex Rickard — who conceived the idea of building a sports arena of such gigantic pro- portions, an arena which stands forth as a monument to the sport of ages — boxing! Boxing was at its lowest level when Rickard came forth from the West to announce to a gathering of reporters in the Biltmore that he had visions of mak- ing Madison Square Garden a CENTRE of AMERI- CA'S SPORTS ACTIVITIES, and that he had leased the Garden for ten years in order that he might develop this vision into a reality. That he succeeded despite obstacles which would have forced persons with less grit, less determination and fighting spirit to go under, is a credit to this man's wonderful ability in the showman's game, the ability of a master artist in the field of promotion. Tex Rickard has gained his just reward in the form of a great monu- ment — the Madison Square Garden. By LEN WOOSTER Sports Editor, Brooklyn Daily Times As one marvels at the magnificence the new Madison Square Garden unfolds — there never was anything to compare with this arena dedicated to sports in this or any other country — he pauses to ponder what the future holds for the crowning achievement of Tex Rickard's notable promotorial career. Rickard does things on a big scale. Naturally one visualizes the greatest line of sporting events New York, and that means America, ever has known. Al- ready a higher standard has been set for the six-day bicycle race. Boxing should take another forward step under the refining influence of this new setting and hockey regain the popularity it once enjoyed in the time of the immortal Hobey Baker. Eventually, too, the National Horse Show will be sheltered in the new temple of sport and when it is it will step out on the tanbark as in the halcyon days of twenty or twenty- five years ago. By WILBUR WOOD The New York Sun Parting with an old friend is one of the saddest experiences that falls to the lot of man. Making a new friend is something over which one may rejoice exceed- ingly. That tells, for myself and other lovers of sports, the story of the passing of the old Garden and the birth of the new. Every stick and stone of the old Garden, now but a memory, was steeped in sporting lore. Champions were made and broken there. Many a human drama was enacted there before the eyes of tense thousands. But I shall leave it to others to tell of these things. The new Garden, a veritable palace of sport, is cer- tain to be the foremost indoor arena of the world. It marks the progress of sport in a very substantial way. Thrilling sceneswill be enacted there in the years tocome. The new Garden stands as a monument to the pro- motorial genius of Tex Rickard. So did the old Gar- den, for that matter, as it was not until Rickard took charge there that the old Garden became what it should have been from the start. With the world's greatest promoter at the head of the world's greatest arena, Father Knickerbocker may look forward with every confidence to wonderful years in sport. By SAM TAUB New York Telegraph Madison Square Garden, that has gone and the new one that has arisen to take its place, holds a spot in the heart of every New Yorker as no other institution does. It would hardly be fair to classify it as merely being a Gotham playground. It's scope is national and, from the interest aroused in sporting events and other affairs staged within its portals, the eyes of the entire world will always be focused on it. Memories of the old Garden will always linger; the arena on Madison Avenue, where the fans seemed frozen stiff the night Richie Mitchell knocked Cham- pion Benny Leonard down in the sensational first round of their great bout in 1921 and where Jack Delaney three years later figured in his great victory over Cham- pion Paul Berlenbach. The fans all have hopes of witnessing great ring battles and other notable events in the beautiful struc- ture which has supplanted the old playhouse. The New Madison Square Garden is a lasting monument to our fair city and speaks volumes for the success of Promoter Tex Rickard, whose activities preserved the old arena for several years longer than the owners had wished. GREAT WESTERN RENEWABLE FUSES BEING USED IN THE NEW MADISON SQUARE GARDEN Furnished By TIDEWATER ELECTRIC CO., Inc. Wholesale Electric Supplies 29-31 park place, new york Telephone Barclay 5577 " Everything at One Place" Complete Equipment and Furnishings for the HOTEL, CLUB RESTAURANT HOSPITAL SCHOOL, CAMP L. B ARTH & CO. , INC Cooper Square New York City Jenkins lironze Globe and Check Valves on boiler feed lines Throughout Madison Square Garden —JENKINS VALVES THESE valves play no small part in furthering the comfort and convenience of the many thousands who will patronize this magnificant new indoor stadium. Only equipment of proven worth was con- sidered for this vast structure, and Jenkins Valves were the logical choice. Used throughout are: Jenkins Valves for — Power Plant Heating Plumbing Fire Protection Air Conditioning Thomas W. Lamb, Architect James Stewart & Co., General Contractor E C Wool/olk SCOTCH SCOTCH TEA ROOM and BAKERY Sells Food Made by Historic Recipes Meals Served and Delicacies May Be Taken Out LUNCHEON— DINNER— SUPPER I 110 East Thirty-first Street Polly Bain, Proprietress TURKISH Dine in CONSTANTINOPLE 12 East Thirtieth Street Telephone Ashland 0129 Distinctive Oriental Atmosphere Lamb prepared in many tasty ways Table d'Hote, $1.25, also a la Carte K. EUREN.IE, Mgr. Some Day you IsM c Nged cA beautiful 23oo/c ^ To every man there comes a time when he feels that he would like to get out something distinctive and beautiful in the form of a book. This book may be either for his business, his club or some char- itable organization, for the securing of money, for some worth while purpose, or to preserve pleasant memories of business or social events. With the aid of our staff we conceived this Madison Square Garden Historical Book, wrote the copy, did the art work, the typographical lay-outs and the printing. When the time comes that you would like to have such an artis- tic book created for your business, your club or some charitable organi- zation, we will be glad to co-operate with you to the full extent of our many years' experience in doing this kind of work. The ingenuity of man has created miracles. He has learned to span rivers with threads of steel; he has built cities whose buildings pierce the clouds; he can supply the desire for most anything, be it a ship that sails under the sea or a ship that floats in the air — his greatest defeat is Selling. A great captain of industry recently said that it cost more to sell America's products than it does to make them. One of the trends of business promotion today is the growing use of direct-mail adver- tising. The power of the printed word in coordination with the efficiency of the post- office is producing a new type of salesmanship that is moving millions of dollars worth of merchandise from the factories to the dealers' shelves and from the dealers' shelves direct into the homes of the people. Some of the most successful business con- cerns are using direct-by-mail advertising to do the missionary work in preparing the dealer for the salesman's call. If selling is a problem in your business either through the jobber, the dealer or direct to the consumer, we would welcome the opportunity to lay before you some interest- ing direct-mail advertising plans. Our organization is so equipped that we can handle a direct-by-mail advertising campaign from start to finish. We will write the copy, do the art work, the printing and typographical arrangement thus relieving you of all details. May we demonstrate what we can do j or you 7 . JsCathan Trogram (Company OUR SERVICE ^> from the IDEA to the FINISHED <£OOK 424 West 33rd Street, New York ^ Telephone Chickering 6137-6138-6139 i The designing, editing and printing of this HISTORICAL BOOK was supervised by our organization —by JOHN RUSKIN "All works of quality must bear a price in proportion to the skill, time, pense, and risk attending their inven- tion, execution, and manufacture. Those things called 4 'dear" are, when justly estimated, the cheapest. Most times they are attended with much less profit to the builder than those things which everybody calls "cheap." Beautiful forms and compositions of any character are not made by chance, nor can they ever in any material be made at small expense. A composition for cheapness, and not for excellence of workmanship, is the most frequent and certain cause for rapid decay and destruction of arts and manufacture/' CLARENCE S. NATHAN, Inc PUBLISHERS PRINTERS 424 WEST THIRTY-THIRD STREET NEW YORK