Practical Color Schemes from ike Art Department of CarterWhiieTjead Co. / AVERY LIBRARY COLUMBIA UNIVERSITY CoiTO ca as I c \\S / 4/ -frit C crvu L - x£l- t ■11 ink , o ^ ;i ° f l n ' v ) ran . t il t . o 0 a IA ill If ARTER White Lead possesses all the good qualities which have so long been associated with the use of strictly pure white lead as a paint pig- ment. In addition, it is so fine, and such a clear, pure white, that it has established a new standard of whiteness for white paint, and has given new beauty to delicate tints, new brilliancy to colors. If a house is to be painted white, there is nothing more beautiful or more perma- nent than “Carter.” No matter what shade or tint may be desired to express individual tastes, it can be produced in its true value with Carter White Lead as the base. The colors used in this portfolio corre- spond to the painted cards in the Carter Alaster Painters’ Color Pack, which give full directions for mixing. Any high-grade tinting colors may be used. The Color Pack is also a reliable guide as to what colors are permanent and which are likely to change on exposure. If the color schemes shown herein do not suggest one that is suitable, we will be glad to offer other suggestions upon receipt of a photograph and description of the house and its surroundings. Digitized by the Internet Archive in 2017 with funding from Columbia University Libraries https://archive.org/details/paintinghousestoOOcart III III! In © p (: 3i i in 4 © a na t a it u O N EVERY KEG OF CARTER WHITE LEAD APPEARS THIS GUARANTEE “This package contains 92% Carbonate of Lead, 8% Pure Linseed Oil. The Carter White Lead Company will pay $100.00 and costs of analysis for the detection of any adulteration in this or any other package bearing this brand.” iiiiiiiiiiiiiiitiiiiiiiiiimiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinniiiii The purity of Carter White Lead can be demonstrated by the blow pipe, with which it may be reduced back to the pure metallic lead from which it is made. The presence of as little as five per cent of any of the common paint adulterants would prevent this. Carter White Lead is sold in large quan- tities for government and other work where chemical analyses are made to determine its purity, and physical tests to determine its value as a paint pigment. The Carter process ol manufacturing white lead is under constant observation and perfect control; hence Carter White Lead maybe relied upon to run perfectly uniform in quality. It is distributed throughout the United States, and from whatever wholesale or retail stock it may be taken, the contents of any keg will be found exactly like the contents of every other keg, anywhere. nil! in p a I in t IB e a u t a a - n Color Cloto 14 A ^ sc l uare house ma y be painted in almost any combination of colors that may be fancied, provided it does not clash with the colors of adjoining houses. Where the roof is a prominent architectural feature, the gen- eral effect is greatly improved by painting it. Color Plate 14B !t is customary to paint a house with the second story, or a broad frieze of plaster, in two harmonizing colors or in two different tints of the same color. The strip- ing on the plaster gives a pleasing finish. Where strips of wood have not been used, the same effect may be secured by painting the stripes directly on the plaster. Color Plate M C An >' th ing but pure white for a house of this type should not even be considered, and when white paint is wanted there is nothing that will give such a clear, brilliant white as Carter White Lead. Color Plate MD Th e medium sized cottage allows considerable latitude in the choice of colors. Almost invariably a trim color should be used and the effect is more pleasing if the trim is lighter than the body. Color Plate M E Tw °- famil y apartment houses of frame construction are fre- quently built on narrow lots necessitating a long and high building. Sometimes the height is further increased by a terraced lawn. To overcome this the second story and gables are painted considerably darker than the first story. This treatment should be reversed if a building is broad and low. Color Plate M F » ark c ° lors ’ especially some shades of green and brown are exceedingly popular for bungalows. Lead and oil paint will be found entirely satisfactory even on shingles. Invariably plenty of light trim should be used, and cream or ivory white is in good taste with any of the body colors commonly used. h e Tp) ^ * ir a ii 21 B eauti £ u Color Plate 14 G Many small cottages are built where the atmospheric condi- tions quickly dull light tinted paints. Tan is a suit- able and durable color and the depth of tint can be easily varied to suit the taste. If a light trim is repainted more frequently than the body, the house will always look freshly painted. Color Plate 1 / II ^ ie surrounc ^ in § s house suggest white paint. The lines are, however, exceedingly simple and the sparing use of trim color greatly improves the general effect. Almost any shade of gray could be used. Color Plate 14 I Eventually nearly every brick house has to be painted and usually the owner wishes to get as far away from the original color as possible. While it is customary to paint blinds with the trim color, occasionally it is desirable to use a third color for the blinds. With a very light body color and white trim the blinds could properly be painted the conventional green. ^ , n , i « r Colonial architecture and white Color Plate 14 J ■ . , . , . paint are almost inseparable. The range of houses that look best when painted white is very great, the only common lequirement being plenty of foliage. Color Plates 14 K These '’ lates '" l,s , tn 1,E how T j j appearance of a house may be entirely changed by different color schemes and a variation in the use ot the trim color. The lack of shrubbery around the base of this house is overcome by using the green trim clear to the ground. Porch rails are usually painted with the trim color, but where the trim is darker than the body a ponderous effect is avoided by painting them white. Color Schemes 14-M, 14-N, 14-0, 14-P, and 14-Q appear on the back covers of the five 1914 issues of “The Carter Times.” Carter White Lead C ompany NUMBER 14 A Body Buff Trim Carter VCJiite Roof Moss Green Carter "White Lead Company NUMBER 14 B Body- Cream Frieze S^fedium Drab Carter White Lead Company NUMBER 14 C Body and Trim Carter White Carter WK ite Leaa Company NUMBER 14 D Body Light Brown Trim Carter "White C artcr White Lead Company NUMBER 14 E Lower Body Straw Upp er Body Rich 9yfaroon Trim Carter VChite Carter White Lead Company 11 n ■■ ■a <« ii J» y 11 ■1 NUMBER 14 F Body Moss Green Trim Ivory Wh ite Roof Maroon C arter Wliite Lead Company NUMBER 14 G Body Tan Trim Crean r — [ ~ y~~ ■ — - Carter W^hite Lead Company NUMBER 14 H Body Carter VPhite Trim Warm Gray Carter White Lead Company NUMBER 14 I Body JVIedium Drab Blinds Cream Trim Carter VChite utnwr r !p 1119 F1P 1 nira m mm Carter Wk ite Lead Company NUMBER 14 J Body Carter VPhite Blinds Green C arter White Lead Company NUMBER 14 L Body V^arm Gray Trim Dark TJmbe~ Tint Roof Maroon