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Author: 
 
 Borsodi, William 
 
 Title: 
 
 Tobacconists' advertising 
 
 Place: 
 
 New York 
 
 Date: 
 
 [1910] 
 
9^'?ZNU>'9 
 
 COLUMBIA UNIVERSITY LIBRARIES 
 PRESERVATION DIVISION 
 
 BIBLIOGRAPHIC MICROFORM TARGET 
 
 MASTER NEGATIVE # 
 
 ORIGINAL MATERIAL AS FILMED - EXISTING BIBLIOGRAPHIC RECORD 
 
 '"*fw?w 
 
 Borsodi, William, ed. 
 
 Tobacconists' advertising; a collection of selling 
 phrases, descriptions, and illustrated advertisements, as 
 used by successful advertisers, to facilitate the expres- 
 sion of ideas and assist in the preparation of attractive 
 advertising, ed. and comp. by William Borsodi. New 
 lork, The Advertisers' cyclopedia company flQlOj 
 
 1 p. I., f5j-127 p. illus. 28"". 
 
 "Scranton, Pa." stamped over "New York" in imprint. 
 
 1. Advertising— Tobacco trade. 
 
 Library of Congress 
 
 O 
 
 13-7295 
 
 HF6161.T6B6 
 
 RESTRICTIONS ON USE: 
 
 FILM SIZE 
 
 :%. 
 
 /V»«*1 
 
 TECHNICAL MICROFORM DATA 
 
 REDUCTrON RATIO: / 2" / 
 
 (MAGE PLACEMENT: lA (IIAj IB IIB 
 
 DATE FILMED: h/^ 7/9^^ 
 TRACKING # : MSH OU%1 
 
 INITIALS: J)C^ 
 
 FILMED BY PRESERVATION RESOURCES. BETHLEHEM, PA. 
 
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 TOBACCONIST 
 
 ADVERTISING 
 
 CSX 
 
 WILLIAM BORSODI 
 
 I 
 
 I 
 
ColumiJia IBnibersittp 
 
 intljeCitpof^etDgorfe 
 
 LIBRARY 
 
 School of Business 
 
 ~"> ».. 
 
 «i/*^^i 
 
 4| 
 
 
 A 
 
 ! f 
 
HOW TO 
 
 ADVERTISE 
 
 A RETAIL 
 
 STORE 
 
 By A. E. EDGAR 
 
 This book is written by a merchant- 
 advertising man who sells goods from 
 his own store and knows how to sell 
 them. Mr. Edgar is also a frequent 
 contributor to Biiains and other 
 business periodicals. There are more 
 than 600 illustrations of newspaper 
 ads photographically reproduced from 
 the originals. There are 20 pages of practical, helpful hints on how to lay out 
 adyertising copy, also more than 250 selling helps and schemes to attract trade. 
 
 Teaches 
 
 How to lay out advertising copy, 
 
 How much space to use. 
 
 How to design an attractive space-saving name-plate, 
 
 What a headline should accomplish. 
 
 How to get and use proper illustrations, 
 
 How to write your advertising introductory, 
 
 flow to describe an article so as to make sales, 
 
 What style and method of pricing you need. 
 
 The preparation of effective, free advertising, 
 
 How to find and properly use selling points, 
 
 The making of store papers, booklets, leaflets, folders, advertising letters, 
 and mailing cards. 
 
 The organization of a follow-up system. 
 
 The uses of calendars, blotters, post-cards, advertising novelties, package 
 enclosures, and hand-bills. 
 
 Proper methods of window advertising. 
 
 Correct outdoor advertising. 
 
 Spring, fall and other openings advertising, 
 
 Two hundred fifty selling helps, guessing ana voting contests, drawings, 
 schemes to attract boys and girls, premium schemes. 
 
 The sensible advertising of special sales and clearance sales. 
 
 The uses '^f leaders and bargains. 
 
 Many novel sales plans, 
 
 The promotion of business in a number of specific retail lines — this de- 
 partment alone occupies about 100 pages. 
 
 Mail-order advertising and general advertising, 
 
 Points about type, borders, ornaments, and cuts, 
 
 Nearly 20 pages of practical and helpful hints an how to lay out adver- 
 tising copy, 
 
 How to read proof and technical terms. 
 
 Shoivlng hoiv all these things are accomplished by the 
 highly paid ad managers and the cross-roads storekeepers 
 
 More tban 500 Pages, Handsomely bound 
 Sold for $3^0 per copy, postpaid 
 
 BRAINS PUBLISHING CO. 
 
 310 BROADWAY 
 
 
 
 NEW YORK 
 
Take The Chance 
 
 IF you find in a trade paper but one item a year 
 that will prove beneficial in the conduct of your 
 business, the cost of the paper has been money well 
 invested. 
 
 IF you interest but one customer a year in your 
 goods by an advertisement in that paper, you still 
 make a big percentage on the outlay. 
 
 THE CIGAR AND TOBACCO JOURNAL, 
 
 Published monthly at Minneapolis and Saint Paul, 
 covers the Northwestern field, both jobbing and retail, 
 and no other tobacco trade publication does it. 
 
 Subscription price, $ 1.00 per year. Foreign 
 
 countries, $ 1 .50 f)er year. 
 
 ADVERTISING RATES 
 One page per annum $ 300. 
 
 One-half page " $ 1 80. 
 
 One-quarter page " $ 1 00. 
 
 TOBACCONISTS' 
 ADVERTISING 
 
 A COLLECTION OF SELLING PHRASES, 
 DESCRIPTIONS, AND ILLUSTRATED 
 ADVERTISEMENTS AS USED BY 
 SUCCESSFUL ADVERTISERS 
 
 TO FACILITATE THE EXPRESSION 
 OF IDEAS AND ASSIST IN 
 THE PREPARATION OF 
 ATTRACTIVE ADVERTISING 
 
 EDITED AND COMPILED BY 
 
 WILLIAM BORSODI 
 
 PUBLICATION OFFICE 
 
 Globe Building, Minneapolis, 
 
 CARROLL S. BARTRAM, PUBLISHER 
 
 209 
 
 Minn. 
 
 PUBLISHED BY 
 
 THE ADVERTISERS' CYCLOPEDIA COMPANY 
 
 NEW YORK 
 
 ■— -^""^Wi 
 

 K) 
 
 
 Copyright, 1910 
 By WILLIAM BORSODI 
 
 3^253.5 
 3G4-1 
 
 INTRODUCTION 
 
 ADVERTISING is the corner-stone upon which every 
 great business in this modern age must be built. 
 Every up-to-date merchant recognizes the value of 
 advertising as a business factor— few recognize the possibilities 
 that may be realized by its proper use. More than a 
 billion dollars is expended every year in the United States 
 alone for pubUcity, and yet the science— for it is a science-is 
 *' still at the cock-crowing," as Emerson says of civilization. 
 No business is so small, no field so narrow, but that it may be 
 expanded by inteUigent advertising. 
 
 In every city may be seen many examples of what adver- 
 tising has accomphshed. The little store fifteen years ago 
 located in some out-of-the-way street has become the large 
 department store on the best corner. The shopkeeper who 
 started ten years ago with $100 and one clerk now has two 
 hundred employes, and has amassed a fortune. Intelligent 
 and persistent newspaper advertising has accomphshed these 
 wonders. 
 
 Thousands of brainy men are being paid handsome salaries 
 to devote their talents to the study of this great question. 
 Millions of dollars have been expended in experimenting— 
 in determining the kind of advertising that brought results— 
 that paid. The results of all this study and experimenting— 
 the methods that have brought money in your line— are com- 
 piled in this book. 
 
 Not every merchant can be an expert advertiser, but all 
 may be intelligent, profitable ad writers. Individuality in ad- 
 writing is valuable, but to be able to prepare copy that brings 
 business is more valuable. If Mr. Mason of Cairo has found 
 that a certain ad in his newspaper brings him business, you 
 may be practically certain that the same ad — or its essential 
 idea — adapted to your line will bring trade to you, and you will 
 find his ad in this book. You don't have to be original to be a 
 successful advertiser. 
 
 Preparation of copy for the advertisement is the part that 
 calls for the most experience. The technical knowledge of 
 how to properly *'set up" the ad can be supplied by the 
 printer, though it is better if you know something of it. The 
 small ad can be made more valuable if it has an individuality — 
 
INTRODUCTION 
 
 INTRODUCTION 
 
 something that makes it unlike its neighbors. Next to the 
 wording, this is the most important, and knowledge of the 
 mechanical part of advertising makes this individuality more 
 readily attained. 
 
 Scattered through this book are many phrases used in 
 other lines than yours. They have been printed here because 
 in every instance there is some thought or expression that you 
 can make use of. These ads will show you that the best 
 writers invariably make their language fit the article they are 
 talking about— an important feature in ad-writing. Plain 
 merchandise should be described in plain language, and high- 
 grade and high-priced articles require high-grade talk. If you 
 are seeking the patronage of farmers, don't use terms not 
 familiar to the farmer. Study the descriptions or arguments 
 used by others ; study those of your competitors and of firms 
 m other lines of business, and see how you could improve 
 them. 
 
 In preparing your ads, treat your subject simply but 
 thoroughly. Do not overcrowd your space— leave something 
 for the next time. While prices are the chief attraction in an 
 ad, yet they must be handled carefully. If you are offering 
 bargains, do not fear to feature the price, but if you are selling 
 a high-grade article at a high price make the description sell it 
 in spite of the price. 
 
 Don't forget that variety is the spice of advertising. You 
 may advertise the same goods day after day, issue after issue 
 if you will, but do not use the same language or display to do 
 it. Study this book and you will be able to adapt to your 
 use practically every ad that is printed here. 
 
 If you have not selected a store name, choose one. Then 
 use it in your advertising until it is familiar to every person 
 in your vicinity. 
 
 There is no advertising like newspaper advertising, but 
 the papers must be selected according to the class of people 
 you wish to reach. Your location may make a difference 
 with your choice of mediums. Work along the hne of the 
 least resistance ; go first after the trade that will come easiest. 
 Many of the people who should trade at your store you can- 
 not reach in any other way than through the newspaper. The 
 paper is run for your benefit as an advertister. Take advan- 
 tage of it. 
 
 Your newspaper can be made your most valuable partner. 
 By its aid you may win success ; without its assistance suc- 
 
 cess is doubtful. The money that goes to your newspaper is 
 rarely an expense— it is an investment. 
 
 Don't expect that advertising alone will accomplish 
 everything. No matter how attractive your announcement 
 may be, no matter how great bargains you may offer, they 
 must be backed up by good salesmanship and tasty store dis- 
 play. Your salesmen should familiarize themselves with the 
 descriptions used in this book. No salesman can do justice to 
 his position behind the counter unless he considers the per- 
 sonality of the customer and can talk intelligently of what he 
 is selling. Do not try to sell an article unless you know all 
 about it, and also know how to express your knowledge. 
 
 Advertising, like any other phase of your business, re- 
 quires plenty of enthusiasm. Its possibilities are unlimited. 
 If you are not an advertiser— if you are not an enthusiastic 
 advertiser— you are not doing yourself and your business op- 
 portunity justice. Your wholesaler and your banker will 
 confirm this. 
 
 Above all, it is the faithful, persistent advertiser who wins 
 success. In the words of John Wanamaker : ''If there is 
 one enterprise on earth that a * quitter ' should leave alone it 
 is advertising. To make a success of advertising one must be 
 prepared to stick like a barnacle on a boat's bottom. He 
 should know before he begins that he must spend money. 
 Somebody must tell him, also, that he cannot hope to reap 
 results commensurate with his expenditure early in the game. 
 Advertising doesn't jerk ; it pulls. It begins very gently at 
 first, but the pull is steady. It increases day by day and year 
 by year until it exerts an irresistible power." 
 
TOBACCONISTS' ADVERTISING 
 
 CIGARS AND TOBACCO 
 
 Christmas cigan for ladies to give the 
 gentlemen. When it comes to buying 
 cigars for gift purposes, we're prepared 
 to meet you on the ground floor with a 
 big collection of popular brands in boxes 
 of all sises. Ladies need not hesitate 
 in the least from buying here, for we're 
 familiar with the tastes of New Bedford 
 smokers and carry a stock of most se- 
 lected brands. Prices from 50c to $5 the 
 box. — Brovm's Drug Store, New Bed- 
 ford, Mast. 
 
 There is nothing that will please a 
 man better than a box of fine-flavored 
 cigars — or a beautiful pipe. Every man 
 wishes a good pipe and every time he 
 smokes he will thank the giver; the bet- 
 ter the cigars or pipe, the greater the 
 thanks. Our stock is carefully selected 
 to please particular men, and ladies can 
 safely trust to our judgment in making 
 selections. Although ladies do not 
 smoke, they enjoy the delicate fragrance 
 of a good cigar. The aroma of our 
 splendid brands is most agreable to the 
 smoker and to those around him. We 
 carry in stock every variety of pipes 
 from the penny clay to the elaborately 
 carved meerschaum. We save you money 
 if you make your Xmas selections here. 
 Every dollar spent in our store reaches 
 the limit of its purchasing power. Come 
 in and make your selections now. Ladies 
 — ^watch our advertisement for Friday 
 and Saturday. There will be big bar- 
 gains. — The BruruiDick Cigar Co., Al- 
 lentown, Pa. 
 
 ,Why Uncle Sam is thankful is no 
 puzzle, for he smokes Miles Standish 
 special cigars, the best in the country. 
 For an after Thanksgiving dinner smoke 
 they are just the thing, giving that de- 
 lightful sensation where good digestion 
 waits on appetite.— B. B, Kook ^ Co., 
 Fargo, N. D, 
 
 "First come, first served.** Such an 
 off'er isn't made every day, can't last 
 forever. But to introduce the General 
 Hartranft cigar — fine quality and a good 
 smoke every way — it will be sold for a 
 nickel. When you try it you'll say it's 
 worth more. This asks only the trial — 
 you'll do the rest 25, 50 and 100 boxes 
 for sale at all stores. — C. E. Blair ^ 
 Sons, Makers, Harrisburg, Pa. 
 
 Women needn't be timid about giving 
 cigars. There's a brand that can be de- 
 pended upon to please the smoker, no 
 
 CIGARS AN 
 
 matter how particular he may be. Many 
 women want to give cigars for Christ- 
 mas gifts, but are undecided because 
 they know so little about tobacco. Wo- 
 men are urged to note the significance 
 of the long record of the famous King 
 Oscar cigars, 5c. Fifteen years of steadi- 
 ly increasing popularity — such a service 
 is worthy of confidence. Fifteen years 
 of regular quality, of satisfaction, of 
 keen enjoyment. Sure! — any man will 
 welcome a box of these good nickel 
 cigars. — Harrisburg, Pa. 
 
 There's real satisfaction is smoking 
 Hyperion Perfectos — ^the man who has 
 not tried them has missed a real treat. 
 Hyperion Perfectos are made from the 
 very finest quality of Havana tobacco, 
 which is called in the market Vuelta 
 Aba jo. The wrapper is Connecticut 
 broad leaf, making the most satisfying 
 combination you could wish for. \\Tiy 
 not ask for Hyperion Perfectos to-day 
 and enjoy a really good smoke? — J. KiU- 
 feather, New Haven, Conn. 
 
 The El Toros now on the market are 
 finer in quality than ever, because of the 
 unusual excellence of this year's crop 
 in Porto Rico, only the best selections 
 of which are used to make the El Toro. 
 Made in a thoroughly modern factory, 
 with facilities and methods unequaled by 
 any other manufacturer. El Toro cigars 
 are unquestionably the finest 5-cent cigars 
 Porto Rico has ever produced. Every 
 El Toro cigar is now branded so you can 
 be sure you get the genuine. — Porto 
 Rican- American Tobacco Co., St. Paul. 
 
 Each leaf of tobacco that enters into 
 the manufacture of this cigar is treated 
 by a process of sweating that reduces 
 the remaining nicotine to a minimum. 
 Result — ^j'ou can smoke all the Taco 
 cigars you want without experiencing 
 that "sleepy stupor."— T^e Tracy ^ 
 Avery Co., Mansfield, Ohio. 
 
 From a crop of tobacco as fine as any 
 grown in the world, the tobacco is spe- 
 cially blended so as to form a most deli- 
 cate and delicious smoke. The cigars 
 are handmade in a clean up-to-date fac- 
 tory. Rigby's Dolly DoW&rs.—Rigby'g, 
 Mansfield, Ohio. 
 
 A delicious blend of Havana tobaccos, 
 silky imported Sumatra wrapper, and 
 expert workmanship make this a most 
 enjoyable cigar and big value for the 
 price.— F. O. Wilcox, Rome, N. Y, 
 D TOBACCO 
 
 ^1: 
 
10 
 
 TOBACCONISTS' ADVERTISING 
 
 This is one cigar you can be sure is 
 Porto Rican, made in Porto Rico, en- 
 tirely of Porto Rican tobacco. For 
 years its high quality has been a prime 
 factor in popularizing Porto Rican 
 cigars among discriminating smokers. 
 The El Toro cigars now being marketed 
 are particularly recommended because 
 of the unusual excellence of this year's 
 Porto Rican tobacco crop — from only the 
 choicest selections of which El Toros 
 are made. El Toro is to-day the best 
 cigar Porto Rico can produce for five 
 cents. There's a band on the genuine. — 
 Porto Rican American Tobacco Com- 
 Tpany, Tacoma, Wash. 
 
 Here is a clear Havana cigar at five 
 cents that we want you to judge side by 
 side with regular Key West brands that 
 have sold for years at 3 for 25 cents 
 and 10 cents straight. Cuba-Roma, all- 
 Havana cigar, five cents, is a new and 
 sensational value in the cigar business. 
 Where, outside of national cigar stands, 
 can you get a large, well-rolled, full- 
 weight cigar, made entirely of fine, im- 
 ported Havana leaf, and thoroughly 
 seasoned for five cents? That is what 
 we sell you in Cuba-Roma. National 
 cigar stands save you the unnecessary 
 middlemen's profits made on the ordi- 
 nary Key West brands. — National Cigar 
 Stands, Schenectady, N. Y. 
 
 An ideal cigar for the refined taste 
 and a slim pocketbook is the General 
 Hartranft You get as much satisfac- 
 tion in fragrance and solid enjoyment 
 for five cents from this well made ex- 
 cellent cigar as from many others that 
 are higher priced. When you want a 
 good, moderate priced smoke try a Gen- 
 eral Hartranft. All dealers.— C. E, 
 Blair ^ Sons, Harrisburg, Pa, 
 
 How do you know a good cigar? You 
 can now buy cigars with the maker*s 
 guarantee on every box — a mark of merit 
 that distinguishes scientific methods sys- 
 tematically applied to cigar production 
 — a mark that stands for improved qual- 
 pity — better, riper tobacco, thoroughly 
 \^ natural and actually blended — smooth, 
 even-smoking cigars, absolutely clean — 
 without increased cost. — American Cigar 
 Co., Cleveland, Ohio. 
 
 WTiy Hyperion Perfectos cost 10 cents 
 straight. First— The Havana tobacco 
 used for filler is the finest grown on the 
 island of Cuba — known to the trade as 
 Vuelta Abajo, crop of 1904. Second — 
 The binder and wrapper are carefully 
 selected from the best Connecticut broad 
 leaf crop of 1904. Third— Hyperion 
 Perfectos are five inches long and weigh 
 as much as imported cigars costing 
 
 CIGARS AND 
 
 twenty-five cents each. Fourth — Every 
 Hyperion Perfecto is hand made by the 
 most expert cigar makers known to the 
 craft under the most perfect sanitary 
 factory conditions. Fifth— Hyperion 
 Perfectos 10 cents straight are unequaled 
 in flavor and aroma. A trial will prove 
 to you all we claim for them. For sale 
 at all leading cigar stands. Manufac- 
 tured by J. P, Kilfeather, New Haven, 
 Conn, 
 
 You'll enjoy the cigars you buy at 
 our counter. We sell reliable brands 
 only. We keep our cigars at just the 
 right temperature, keeping them always 
 in perfect smoking condition. We suit 
 your cigar taste exactly, for we sell 
 everything in cigars the smoker can 
 think of or need.— The Caldwell ^ Dloor 
 Co., Mansfield, Ohio, 
 
 Smokers make our cigar case your 
 supply headquarters and you will always 
 get a nice moist cigar — one that smokes 
 like you want it to smoke. All the popu- 
 lar brands. — Reynolds' Drug Co., Deni- 
 son, T0X. 
 
 Cigar talks. Uniformity of quality is 
 the one great feature of the Hyperion 
 Perfecto cigar. Every cigar in each box 
 is as near alike as human hands can make 
 them. We buy our Connecticut broad 
 leaf and Havana tobacco in large quan- 
 tities, far in advance. Even now we are 
 still using 1904 crop which is particu- 
 larly fine. Hyperion Perfecto cigars at 
 ten cents. Will please the most particu- 
 lar and exacting smoker. Stop in any 
 cigar stand and ask for Hyperion Per- 
 fecto. Insist upon having it. Your 
 judgment will prove all we say about 
 the superior quality.— Kilfeather, New 
 Haven, Conn, 
 
 We have taken every odd lot and box 
 of Key West and imported cigars in our 
 stock and price-marked them down to 
 cost or less. And cost or less with us 
 means what it says. In some instances 
 cigars that are real old— " storekeep- 
 ers"— the price cut is as much as 40 
 per cent, below net cost. Seeing is be- 
 lieving—there's a plain white chalk 
 pricemark on each separate lot — step in 
 and paw them over. As our stock never 
 contains trash this sale means good 
 cigars (but old) at real bargain prices. — 
 Edw. E. Hall S( Son, New Haven, Conn. 
 
 You can scour the town and you will 
 not find a cigar for five cents that comes 
 anywhere near the Kook's Templar for 
 quality, flavor or genuine satisfaction. 
 When you want a gentleman's smoke at 
 a medium price, try one of our Kook's 
 Templar 5-cent cigars.— i2. B, Kook ^ 
 Co., Fargo, N. D. 
 TOBACCO 
 
 TOBACCONISTS' ADVERTISING 
 
 11 
 
 "Joe** sells the Barrister cigar at less 
 than anyone else does. For good reasons 
 he doesn't advertise the price. Maybe 
 if he did he wouldn't be able to offer 
 you these cigars in the future. But take 
 a tip from Joe, the Cutter, and buy 
 Barrister and Little Barrister cigars in 
 boxes of twenty-five and fifty at a price 
 that will surprise you. Do you under- 
 stand? For further information call on 
 Joe Oraziano, Trenton, N. J. 
 
 You ought to knock when you get a 
 poor cigar — and you don't know who 
 made it — how are you going to avoid 
 the other brands of the same manufac- 
 ture? Don't you see that there is no 
 way to prevent dishonest or incompetent 
 manufacturers from repeatedly impos- 
 ing on you by offering you unidentified 
 brands of different names? — American 
 Cigar Co., Atlanta, Oa, 
 
 There are intervals day and night 
 when you feel the need of a short smoke. 
 Between lunch and business. Between 
 office and home. Between trains. Be- 
 tween calls. Between acts. Between 
 courses. Cigars are too long a smoke — 
 and cost too much to throw away. It is 
 just for these little intervals that Prince 
 George Cadets are made. They give you 
 all the delicious flavor and aroma of a 
 choice domestic cigar. They are posi- 
 tively the best little cigar we have ever 
 known at anything like the price. — 
 United Cigar Store Co., New York, N. Y, 
 
 We're going to take you into our con- 
 fidence and tell you just how we can 
 afford to sell these Clear Havana cigars 
 for 4c, 5c and 6c each. Heineman Bros., 
 makers, Baltimore, Md., shipped these 
 cigars to a local firm. The case was lost 
 in transit and the Chicago & Alton rail- 
 road settled with the shippers. Later 
 the case turned up in the railroad freight 
 house and the C. & A. sold us the cigars 
 to get back some of the money they 
 had to pay the consignor for the loss of 
 the case. The cigars are in perfect con- 
 dition — couldn't be better if they'd been 
 kept in an air tight vault. — Jones Dry 
 Ooods Co., Kansas City, Mo, 
 
 Whenever you buy a Bristol you get 
 a cigar that is all Havana filler. Re- 
 liable in every way. Call for the Bristol 
 and you can't go wrong. — Walter S, Al- 
 len, Bangor, Me, 
 
 You may be a good judge of cigars 
 and still be taken in on a purchase. You 
 can't be blamed for being nipped once, 
 but it's your own fault if you don't 
 profit by the lesson of experience. Why 
 are you perfectly safe in coming to us 
 for your cigars? We handle good cigars. 
 By this we mean not only that we handle 
 
 CIGARS AN 
 
 good brands but we keep our cigars in 
 good condition, neither too damp nor too 
 dry. The condition of a cigar has much 
 to do with its smoking properties. »^We 
 study this and never hear any com- 
 plaints. — Mackenzie, Pictou, N. S. 
 
 Well, Mr. Smoker, after you have tried 
 all the cigars on the market, come to one 
 of the Sun's Broadway stores and get a 
 good smoke. You'll wonder why you 
 haven't been here before. We want you 
 to try a Valley Sweet cigar. It will 
 please you immensely. — The Owl Drug 
 Co., Los Angeles, Cat. 
 
 Try us ! We feel confident we can suit 
 your particular taste. Don't labor un- 
 der the fantastic delusion that because 
 you are smoking a fairly good cigar 
 there is no chance for improvement. 
 We've got cigars to suit all mankind. — 
 The Nete Cigar Store, St. Joseph, Mo. 
 
 "Concentrated Solace" little symphon- 
 ettes. From the touch of the match to 
 the last lingering whiff they are exquis- 
 itely sweet. The more you know about 
 tobacco the more you vill like them.— 
 Frankle Bros., Youngstown, Ohio. 
 
 If you smoke and desire a Havana- 
 filled cigar and an enjoyable smoke at a 
 price that makes smoking an inex- 
 pensive luxury, the Sun's suggest the 
 Santanola Crooks. — Sun Drug Co., Los 
 Angeles, Cat. 
 
 The reason why we are gaining trade 
 every day is not hard to understand — 
 our cigars have stood the test — our stock 
 is kept perfectly — our method of doing 
 business is right and we are daily ad- 
 ding to our list of appreciative and satis- 
 fied customers. — The Nete Cigar Store, 
 St. Joseph, Mo. 
 
 Sunday's not Sunday without good ci- 
 gars — You'd be as uneasy as a fish out 
 of water, if you couldn't put your hand 
 on a generous supply of smokers. Might 
 as well have the best, while you're about 
 it. The "Best Cigars" are not expensive 
 when bought here. We have prices on 
 cigars that are peculiar to this store. 
 Here are two splendid brands, either of 
 v/hich will make the day a day of rest 
 and enjoyment for you, if you smoke 
 them. — Schlotterbeck ^ Foss Co., Port^ 
 land, Me. 
 
 Talking about cigars we would say— 
 and stand by our statement — that for a 
 mellow, ripe flavored, palate tickling, all 
 'round satisfying smoke you can't pick 
 up a better cigar for the price — 10 cents 
 the one, $2 the box of 25 — than the 
 Miles Standish. Large assertion with 
 larger proof by thousands of men who 
 have tested the Miles Standish.— 2J. B, 
 Kook ^ Co., Fargo, N, D, 
 D TOBACCO 
 
IS 
 
 TOBACCONISTS' ADVERTISING 
 
 The tobacco is an expert selection 
 from the finest growths that Cuba pro- 
 duces, the famous Vuelta Aba jo leaf. 
 The selections are blended in the leaf, 
 and lie ripening for two years before 
 ihey reach the cigarmakers, resulting in 
 blend absolutely harmonious and uni- 
 form. The cigars are made in Tampa 
 by expert workmen— Cubans and Span- 
 iards who have, through the skill in- 
 herited from generations of cigarmakers, 
 perfected by their own long practice, be- 
 come known as "Regalia Workmen,** the 
 proudest title in the craft—United Cigar 
 mores Co., New York, N. Y. 
 
 We know of several good reasons why 
 you should select them here. We might 
 mention that our stock is large, that 
 we have many brands, sizes and colors 
 to select from; that our salesmen know 
 how to interpret your wishes; that they 
 are specialists in their line of business i 
 that we deliver to any place and at any 
 time you say; that we aim to satisfy you 
 in every -way, and that our prices are 
 consistent with the quality offered. Then 
 let's get acquainted— the benefit will be 
 mutual— Goldberg, Brown ^ Co., San 
 Francisco, Cal. 
 
 Do you smoke? If so, have you tried 
 our Francis Wilson cigar? A regular 
 10c seller, but now selling for 5c. If 
 you have tried them you are a regular 
 customer and if you have not, come in 
 and get one and you will be a customer. 
 The ladies who are in the habit of buying 
 hubby a box of cigars can make no mis- 
 take in buying the Francis Wilson. A 
 box of 50 for $1.90. We sell them this 
 way *cause we are selling the kind of 
 cigars you're wanting at prices you're 
 tickled to ^ay.—Tucker-Jonz, Denison, 
 
 ♦The wrapper of a cigar does not tell 
 you the quality of the filler. But we 
 tell you that selected long Havana filler 
 is all that is used in "First Consul** 
 cigars. After you have smoked one you 
 won't have to be told. The flavor and 
 fragrance will be such that you cannot 
 possibly mistake the quality of the cigar 
 except that you may think it a much 
 higher priced one than it is.— Exchange 
 Drug Co., Montgomery. 
 
 Most everybody who has ever 
 smoked imported Havana ct^ar* has 
 smoked Bock Panetelas — no other cigar 
 imported from Havana is known to as 
 many people. It is a very mild— fine 
 flavored, occasional smoke, desirable for 
 ■use when larger and heavier cigars are 
 unsuitable^ The leaf of which this cigar 
 is made is grown on the plantations oper- 
 ated by this company and is now strictly 
 uniform in quality, so that there is no 
 
 CIGARS AND 
 
 TOBACCONISTS' ADVERTISING 
 
 13 
 
 variation in the different shipments as 
 received from Havana.— Havana To- 
 bacco Co., New York, N. Y, 
 
 The American Cigar Company's scien- 
 tific system of handling the tobacco leaf 
 has made it possible to guarante abso- 
 lute uniformity of quality in every one 
 of the cigars it produces. The American 
 Cigar Company knows where its tobacco 
 comes from. It maintains a great buy- 
 ing and storing service in each tobacco- 
 growing district; and buys exactly the 
 tobacco it wants. Its tobacco is all har- 
 vested under the direct supervision of 
 its own experts, and the plants are cured 
 in its own storing houses on the planta- 
 tions. The new two-year fermenting 
 process is what gives to the cigar the 
 best smoking qualities. It extracts every 
 last trace of the original harsh greenness 
 and develops to perfection the aromatic 
 fragrance of choicest selected leaf. The 
 blending process combines in an actual 
 blend the characteristic goodness of each 
 required variety of leaf. The particular 
 brand that suits your taste to-day will 
 be exactly the same next year— in 
 strength, flavor and gradt.— Metropolitan. 
 Cigar Co., New York, N. Y. 
 
 The Japanese have had the best of 
 the disagreement simply because they 
 were thoroughly prepared for it. The 
 tobacco used in Royal Bengals is pre- 
 pared by a method which requires two 
 years to complete. It reaches the fac- 
 tory ripened, mellowed, enriched and re- 
 fined by wholly new processes of fer- 
 menting and blending that intermingle 
 all its aromatic qualities and bring them 
 out to Yterieciion.— Metropolitan Tobacco 
 Co., New York, N. Y. 
 
 A corner in cigars might be a fitting 
 title for our story, but we won't claim 
 it. Nevertheless, we have about as 
 clever a monopoly on incomparable five 
 cent smokes as it is possible to get. New 
 ones and old ones. Let us serve you.— 
 Ostrom's, Binghamton, N. Y. 
 
 There's many a bad cigar on the in- 
 side of a Sumatra wrapper. There's 
 many a good cigar that never saw a 
 Sumatra wrapper. Sumatra wrappers 
 cost a good deal— don't add one iota to 
 the smoking qualities of the cigar^ 
 simply make the cigar look pretty.— 
 Shrgock-Johnson Mfg. Co., St. Louis, Mo. 
 
 Ask the cigar man what is the best 5c 
 cigar. If all he cares for is profit, 
 there's no telling what he will answer, 
 but if he wants your patronage and is 
 a wise man he will surely answer "Spana- 
 flora."— /ordan, Gibson ^ Brown, Mem- 
 phis, Tenn. 
 
 TOBACCO 
 
 
 Our cigars are embodiment of all that 
 makes smoking a pleasure. The realiza- 
 tion of the smoker's expectations. The 
 perfection of conscientious effort. — 
 Barnes, Smith ^ Co., Binghamton, N. F. 
 
 This cigar is just as good as it can be 
 made. To improve it, it would be neces- 
 sary to improve on Nature's choicest 
 product in Cuba; to improve on the 
 best manufacturers* scientific methods 
 of curing and blending; and to find bet- 
 ter workmen than the life-trained Cu- 
 bans and Spaniards, who roll these cigars 
 in Tampa.— United Cigar Stores Co., 
 New York, N. Y. 
 
 Just as well as ordinary ones that are 
 sometimes injurious, if it is a mere mat- 
 ter of economy with you. We sell fine 
 cigars at less than the average poor ones 
 cost. Take these smooth, easy smoking, 
 fine flavored Key West Clear Havana 
 Cigars— El Estivo, made by one of the 
 famed factories of Tampa— and imagine 
 them at a little over 6c apiece! — Abra- 
 ham 4' Straus, Brooklyn, N. Y. 
 
 A little smoke, but one that will save 
 your money. There is a whole lot of 
 satisfaction in a small roll of tobacco 
 when it is blended like the Venus. If 
 we knew of any five center to compare 
 with it we'd ask you to make the com- 
 parison. Every dealer who handles good 
 smokes can sell you a Venus — 5c. — Geo. 
 W. Barton's Sons, Owego, N. Y. 
 
 Our pet hobby is to be able to hand 
 over our counters just what every man 
 likes best in smoke. The result is that 
 you can get what you want at our stores, 
 either one at a time or in large quan- 
 tities, and as they should be — moist, 
 fresh and fragrant. — Ostrom's Cigar 
 Stores, Binghamton, N. Y. 
 
 A cultured smoke is the Capdevila 
 cigar. A cigar that adds pleasure to the 
 time one appropriates for its smoking — 
 in its unusual quality and flavor — it has 
 an individuality that at once creates an 
 impression of preference. — Hall, Luhrs 
 4" Co., Sacramento, Cal. 
 
 Giving better cigars for the money. 
 The price part is important, but it isn't 
 everything, and in fact it is the easiest 
 part of our duty to the public. Our ap- 
 plication to the cigar business of the 
 modern principles of direct-buying di- 
 rect selling — cutting out intermediate 
 profits and utilizing all the advantages of 
 an enormous outlet — makes the giving 
 of better quality-for-price a simple mat- 
 ter. And the shield stands for that, 
 whenever you see it. — United Cigar 
 Stores Co., New York, N. Y. 
 
 The kind that makes a man risk bum- 
 
 CIGARS AN 
 
 ing his lips to get the last whiff. They 
 are the "come again" sort. Try one and 
 you'll buy more. — Austin, Nichols ^ Co., 
 New York. 
 
 Lord Vincent means all that is good in 
 a clear Havana cigar. Smoke one or 
 two of them and note the delicate taste, 
 the sweet and mellow fragrance and 
 you'll not wonder at their popularity. — 
 Cobb, Bates ^ Yerxa, Taunton, Mass, 
 
 Put that in your pipe and smoke it. 
 What? "Our Own Mixture,** the sweety 
 fragrant smoking tobacco that has been 
 our pride and the trade favorite for fif- 
 teen years. — Sig. Sichel §• Co., Portland. 
 
 " New Tariff " cigars mean economy. 
 The smoker of five-cent cigars can now 
 enjoy a quality cigar worth ten cents at 
 the price of his regular smokes. The 
 new commercial treaty between the 
 United States and Cuba did it. The re- 
 duction of the duty on Cuban grown to- 
 bacco made it possible. Remember " New 
 Tariff " and get a cigar of rich aroma 
 and fragrant bouquet. Smoke one to- 
 day — to-morrow you will " hanker " for 
 another. The " New Tariff " cigar is the 
 product of a great system that regulates 
 every step from the planting of the seed 
 to the sealing of the box. Above all else 
 the scientific modern methods of this sys- 
 tem produce a perfect blend of the 
 special characteristics of each tobacco 
 combined in the cigar. — Wm. A. Stickney 
 Cigar Co., Kansas, Mo. 
 
 There's luxury in the smoke of a Cap- 
 devila cigar; so much flavor — it tastes 
 good down to the last, and then it is such 
 an easy smoker so nicely made. — Hall, 
 Tuhrs ^' Co., Sacramento, Cal. 
 
 Scientists have recently proclaimed that 
 the cigarette is the least injurious form 
 in which tobacco may be smoked. How- 
 ever that may be, we have all the new 
 ideas in cigarettes as well as tobacco. A 
 novelty shown in our windows is cigarettes 
 put up in glass tubes — so kept free from 
 air or dust from the instant made until 
 smoked — 5 cents apiece. Also have the 
 same cigarettes in 4 inch length without 
 glass tubes for 10 cents apiece. — 
 Ostrom's Cigar Stores, Binghamton, N. Y. 
 
 When you want a good smoke but 
 haven't time for a long one, buy a Venus, 
 five cents. In this little roll of frag- 
 rance, you will find everything for fra- 
 grance and nothing to displease. If not 
 acquainted with our Venus, try it. — 
 Geo. W. Barton's Sons, Owego, N. Y. 
 
 You are the judge of what sort of a 
 smoke suits your taste. But no matter 
 what it is you'll find it here, or if it isn't 
 in stock we'll get it for you. — Smoke 
 Shop, Waterbury, Conn. 
 D TOBACCO 
 
14 
 
 TOBACCONISTS^ ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 15 
 
 I 
 
 !' 
 
 This size is one of the very choicest 
 products of Havana, and has only re- 
 cently been brought to this market in 
 sufficient quantities to give it wide ac- 
 quaintance. For many years it has en- 
 joyed the highest degree of favor amon<» 
 tlie ciMnparatively few connoisseurs wlm 
 had learned its exquisite qualities. It 
 has long been especiallv popular with 
 navy officers, the Ynclan Perfecto being 
 the ward-room smoke par excellence. We 
 are now enabled to offer a complete line 
 of sizes in this brand, in cigars especially 
 selected for their choice color and work- 
 
 manship.-r/ie Royal Co., Sew York 
 City. 
 
 Everj'thing that makes a smoke better, 
 ^^tf fs into the manufacture of " Anna 
 
 Held'' cigars. The tobacco is selected 
 in the seed; planted, cultivated and har- 
 vested under the direction of experts^ 
 cured, .sorted, mellowed, graded, fer- 
 mented and blended especiallv for Anna 
 Held cigar— 5c. The product of the 
 American Cigar Company's exclusive sys- 
 tem which insures absolute uniformity of 
 quality and flavor in the millions of them 
 which are made. You save nearly half 
 the former cost of a good cigar by buy- 
 ing the "Anna Held" and get an ex- 
 quisite smoke— Platter Tobacco Co., Dal- 
 las, Texas. 
 
 The selection of tobacco takes time and 
 great care— the conditions of its growth, 
 the soil, the planting, and the cultiva- 
 tion, must all be considered. I have 
 studied tobacco from the seed to the 
 cigar. I have a thorough knowledge of 
 the qualities grown on the different 
 plantations in the Manicaragua district 
 of Cuba, where the best tobaccos are pro- 
 duced, tf It is from the best of these 
 plantations that I buy the fiUer of my 
 Pharaoh cigar. I was the first manufac- 
 turer in Canada to use Manicaragua to- 
 bacco. It proved such a winner that the 
 tobacco agents in New York sell thou- 
 sands of bales of tobacco under that 
 name that was never within one hundred 
 miles of the district. I visit these planta- 
 tions every season, and personally select 
 the tobacco I buy. The growers there 
 call me a tobacco crank because I am 
 so careful and particular in the selection 
 of my tobacco. I would rather be thought 
 a crank than jeopardize the quality of 
 my Pharaoh cigar. I know that every 
 time you smoke a Pharaoh cigar you will 
 thank me for being a tobacco crank- 
 that is full recompense for my trouble 
 and care.— J. Bruce Payne, Oranby, Que., 
 Can. 
 
 Pay your bets with Turf cigars. No 
 cigar ever gave such universal satisfac- 
 tion as the Turf has done, and is now 
 
 CIGARS AND 
 
 doing. Everyone is perfectly made. A 
 trial will please you immensely.— //oi«- 
 singer, St. Thomas, Ont. 
 
 Well, now Mr. Smoker, after you have 
 tried all the cigars on the market, just 
 come here and get a good smoke. You'll 
 wonder why you hadn't been here be- 
 fore.— Eyeler, Kenton, Ohio, 
 
 Did you ever smoke a Bristol?— If not, 
 try a quarter's worth the very next time 
 you invest at the cigar counter.— Walter 
 S. Allen, Banyor, Me. 
 
 If you can appreciate hustling enter- 
 prise and up-to-now business methods, 
 sprinkled with courteous treatment, and 
 a store chock full of fine cigars kept 
 perfect, under the most approved sani- 
 tary conditions, the Nete cigar store, 615 
 Edmond street, should command the pat- 
 ronage of those who are particular what 
 they smoke.— JA* Nete Cigar Co., St, 
 Joseph, Mo. 
 
 The vacation trips are certainly de- 
 lightful, but to the smoker none are com- 
 plete without his cigar case is filled with 
 good cigars. Take with you a box or 
 two of the well-known Brownie's Per- 
 fecto Cigars. They will add greatlv to 
 your enjoyment. They possess a 'rich 
 Havana taste and a fragrant aroma 
 which distinguishes them from all other 
 cigars and satisfy the most critical 
 smoker.— Bufalo Cigar Co., Bufalo. 
 Solid comfort is onlv to be had by 
 smoking the Province Cigar. Trv one 
 and be convinced.— ProriV/e/ice Cigar Co 
 Victoria, B. C. 
 
 In ye old Colonial days everyone 
 smoked a pipe. Nowadays everyone 
 smokes the Havana Sprig Cigar.- C/a/c*- 
 burg, III. 
 
 A good cigar is enjoyed by every man. 
 We have the cigars and want you* to en- 
 joy them. If you haven't been smoking 
 this kind you had better come here and 
 try some of our choice brands.— %/er 
 Tobacco Co., Kenton, Ohio. 
 
 This cigar always receives a hearty 
 welcome. It is a pretty smoker, good 
 shape, tempting looking and well made 
 of the cleanest, brightest, best tobacco 
 grown. It possesses a mild, rich, fra- 
 grant aroma of such exceptional quali- 
 ties that it cannot be excelled. A halo 
 of satisfaction gleams from the face of 
 every man who smokes this c'x^ar.—Burq 
 Cigar Co., Aew Elm, Minn. 
 
 Cigars.— When you Mant a good cigar 
 you'll always find it here. The very best 
 pool and billiard tables in the city. Also 
 good candies.— JAc Brunswick, Kenton, 
 Ohio. 
 
 TOBACCO 
 
 J. Pierpont Morgan and John D. 
 Rockefeller may pay bigger money for 
 their cigars than the average smoker, but 
 they can't enjoy a better or sweeter 
 smoke than is offered to the man of mod- 
 erate means in the Bachelor 5c. cigar. 
 He will be content and contentment is 
 better than riches. — Jno. E. Tyler ^ Co., 
 Pueblo, Col. 
 
 A man is known by the company he 
 keeps. Men are in good company when 
 smoking our cigars. — Robey, Kenton, O. 
 
 You will find among these cigars almost 
 every shape and size a " particular " 
 smoker looks for. Value in every smoke. 
 — Reid, Yeomans ^ Cubit, New York. 
 
 It's the difference between the ordinary 
 cigar store and ours that stamps ours 
 as being " up-to-now.'* — The Nete Cigar 
 Store, St. Joseph, Mo 
 
 Sun's summer for smokers. — While on 
 your vacation we couldn't suggest a cigar 
 that would give more genuine satisfac- 
 tion than the Cuesta Key & Co.'s.— The 
 Sun Drug Co., Los Angeles, Cal. 
 
 The more you know about cigars the 
 better it is for us — the better it is for 
 you. If you are not a judge of cigars 
 you must trust the manufacturer. Here 
 is where reputation comes in play. The 
 Brownie's perfecto cigar is made by a 
 large successful house, whose repuptation 
 for producing high grade goods has long 
 been established. No other cigar is en- 
 joyed so universally as this popular 
 brand and its high standard is always 
 maintained. — Bufalo Cigar Co., Bufalo. 
 
 More men than ever smoke the Roger 
 II cigar. It's a cigar that's always 
 smoked to the finish — it's so mild and de- 
 licious that the experienced smoker likes 
 to get "all there is in iV'—The Owl 
 Drug Co., Los Angeles, Cal. 
 
 Little Opera 'Cigars. — ^Yes, they're lit- 
 tle felows, about three and three-quarters 
 inches in length, but they're made of 10- 
 cent cigar quality stock. Hand-made, 
 and just the right size for a short 
 smoke. — Oedney's, East Orange, N. J. 
 
 Be careful that you don't burn your 
 good money for bad cigars. The only 
 way to be sure about it is to buy your 
 cigars, cigarettes and tobacco at' this 
 establishment. You'll never get left — 
 You'll always he put right.—/. P. Se- 
 bastian, Logansport, III. 
 
 Cigars that make a man risk burning 
 his lips to get the last whiff. That's the 
 kind of cigars we sell. Our patent case 
 keeps them in perfect conditiori, not too 
 moist— not too dry— just right. We 
 would like to have you try our cigars. — 
 Andrew R. Cunningham, Detroit, Mich. 
 
 CIGARS AN 
 
 The man who smokes and smokes well 
 and appreciates the best is the man we're 
 after. Try us once — our Broadway 
 stores. — The Sun Drug Co., Los Angeles, 
 Cal. 
 
 Talking about cigars we would say — 
 and stand by our statement — that for a 
 mellow, ripe flavored, palate tickling, all 
 'round satisfying smoke you can't pick 
 up a better cigar for the price — 5 cents 
 the one — than ours. — C. E. Bair 4" Sons, 
 Uarrisburg, Pa. 
 
 Little Opera Cigars. — A little cigar, 
 about three and three-quarters inches in 
 length, but the quality is extra fine. Ev- 
 erything about them, the filler, binder, 
 wrapper and workmanship, is 10c qual- 
 ity — the small size only, enabling the 
 working up of small stock, is account- 
 able for their low cost. — Gedney's, East 
 Orange, N. J. 
 
 *' Uncle Oscar." — He's a good one when 
 he gets one of our Uncle Oscar cigars — 
 and got it at a price that he can get a 
 box if he wishes without feeling the ex- 
 pense. Every one admires the fine work- 
 manship, rich flavor and general enjoy- 
 able qualities of our " Uncle Oscar " ci- 
 gars. It is the best five-cent cigar made. 
 — Hene ^ Co., Omaha, Neb. 
 
 If you see a gentleman smiling to him- 
 self in the cars, going into town about 8 
 or 9 a.m., you can bet dollars to dough- 
 nuts, he has half a dozen of McCaffrev*s 
 genuine Porto Rico cigars in his vest 
 pocket — and he's just counting the min- 
 utes till he gets to the office to enjoy the 
 same. — McCafrey's, Philadelphia, Pa. 
 
 All are satisfied with their smoke. They 
 couldn't have better grounds for content- 
 ment. The flavor and odor that come 
 from the finest leaf tobacco are never 
 wanting in our cigars. Old smokers ac- 
 cept our specials as the models bj' which 
 all smoking quality is measured. Nickels 
 and dimes obtain great consideration here. 
 — Robey Tobacco Co., Kenton, O. 
 
 Smoke up, fellows! Here are some 
 cigars worth the while, and something 
 good to chew. — J. T. Cowan, Crowley, La, 
 
 Yes ! they are good, is what e%'ery man 
 says with each puff of a Bachellor cigar. 
 They are the best for the money that can 
 be procured, and for five cents you can 
 get more enjoyment from this luxurious 
 smoke than from any cigar made. Try 
 a Bacheller cigar and you will never 
 smoke any other. — Jno. E. Tyler §• Co., 
 Pueblo, Col. 
 
 Ladies don't smoke, but you can buy 
 choice cigars in attractive packages for 
 the men folks, for $1 and upward at 
 The Browne Pharmacy, New Bedford, 
 Ma^s. 
 
 D TOBACCO 
 
16 
 
 TOBACCONISTS' ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 17 
 
 1 
 
 An enormous quantity of Sumatra 
 wrapper mixed Havana filler Cigars at 
 less than cost of tobacco. We bought the 
 entire surplus stock of high grade domes- 
 tic Cigars from a prominent local man- 
 ufacturer at an enormous concession in 
 price, and now we are enabled to oflFer 
 two big specials which will startle the 
 cigar smoking populeLCCr—Siegel Cooper 
 Co., New York, N. Y, 
 
 If you are going out in the air, boat- 
 ing, driving or playing some game, you 
 do not need the finest cigar — in fact, ifs 
 a shame to smoke them. A smooth draw- 
 ing, sweet blend will taste better. It is 
 after dinner that a pure Havana speaks 
 of quality and the refinement of enjoy- 
 ment itself. Now we have cigars for all 
 at most pleasing little prices in the city. 
 — Abraham «|' Straus, Brooklyn. 
 
 When starting for business put a few 
 Bachelors in your cigar case, and one in 
 your mouth. The one you smoke will 
 make you cheerful, those you give away 
 make your friends and patrons sweet 
 tempered.— ry/«r ^ Co., Pueblo, Col. 
 
 It's no puzzle to pick out the man who 
 smokes our special 5 cent cigar. Signs 
 of nervous prostration are not depicted 
 on his countenance, but rather self-satis- 
 faction and content, for he knows a good 
 thing when he sees it. Our Bachelor 5 
 center is all right every way; but, if you 
 like something even better, nothing can 
 fill the bill more completely than our 
 Lancaster at 10 cents.—/. E. Tyler ^ Co., 
 Pueblo, Col. 
 
 Choice Cigars.- When you want a good 
 smoke, try some of my selected brands. — 
 E. E. Wright, New Bedford, Moos. 
 
 To Smokers: You know about Mar- 
 tin's Cigar Store on Broadway, don't 
 you? Well, I have bought it, had it 
 remodeled, and am now prepared to sup- 
 ply you with the best line of cigars, to- 
 bacco and pipes in the city at the right 
 prices.— /S. U. Wiliamaon, Troy, N. Y. 
 
 True joy — a nice girl and a good ci- 
 gar—you find the girl, we'll furnish the 
 cigar. If you smoke the Lancaster cigar 
 you'll be happy whether you have the 
 girl or not. There is no better ten-cent 
 cigar made for those who enjoy a really 
 good smoke.—/. E. Tyler ^ Co., Pueblo. 
 
 Known Cigars.— You never bought ci- 
 gars so low as we sell them. We don't 
 sell cigars of unknown quality; every 
 item in this list for to-morrow's selling 
 is a well known popular smoker. — Jones 
 Dry Goods Co., Kansas City, Mo. 
 
 Webster Cigars.— Best of Key West 
 Cigars, and we sell them to you at whole- 
 sale prices. Every good smoker knows 
 
 CIGARS AND 
 
 that the Webster cigars arc the best Key 
 West cigars in the country. They are 
 fine and silky. They are fragrant and 
 not too strong. There are many sizes, 
 many styles, and of course many prices. 
 Here are a few choice ones, and the 
 prices.— The Lathrop Co., Hartford, 
 Conn. 
 
 Cigars that are cheap.— The busiest, 
 fastest growing cigar store you'll come 
 across. It's because we sell known ci- 
 gars at unknown prices. — Jones Dry 
 Goods Co., Kansas City, Mo. 
 
 Samuel Smiles, Select, Columbia Club 
 and Margaret Deland Cigars.— A smok- 
 er's joy is complete when he uses one 
 of these full quality cigars. They 
 have the pure tone of a cigar well made 
 from first class tobacco. They are ci- 
 gars which give to the smoker a feeling 
 of pleasure and contentment For five 
 cents you get a smoke that is a day 
 dream, a reverie.— Zf. F. Brown, Crooks- 
 town, Minn. 
 
 The lion and the lily will submit their 
 diflFerences to The Hague. We submit 
 to the smoking public the question of 
 quality of the Bristol cigar. Many 
 brands are as good, but none better. — 
 Walter S. Allen, Bangor, Me. 
 
 A smoker's joy is complete when he 
 uses one of these full quality cigars. 
 They have the pure tone of a cigar well 
 made from first class tobacco. They are 
 cigars which give to the smoker a feel- 
 ing of pleasure and contentment. For 
 five cents you get a smoke that is a day 
 dream, a reverie.— H. F. Brown, Crooks- 
 ton, Minn. 
 
 In domestic cigars I carry a full line 
 of the best brands, at all prices, and can 
 please the most fastidious smoker. No 
 matter what you want in high grade ci- 
 gars I can suit you. The popularity of 
 my place with the most particular smok- 
 ers is the best possible evidence that I 
 sell the finest cigars.— C. T. Fitzpatrick, 
 Montgomery^ Ala. 
 
 You will, we are sure, agree with us 
 that a box of cigars as a remembrance is 
 always in good taste. Thackery— you 
 will rememljer— causes a cigar to \)e the 
 cementer of friendship. If, therefore, 
 you are thinking of sending something to 
 your friends at Christmas— what can be 
 more acceptable than a box of good ci- 
 gars? You see if that box contains one 
 hundred cigars your friends will have 
 occasion to think kindly of you one hun- 
 dred times. (Turkey lasts one day.) 
 May we not send you a few boxes for 
 your inspection on the terms below 
 named?— Jfariin Brothers, London, Eng- 
 land. 
 
 TOBACCO 
 
 If you haven't the price of a Jules 
 Verne cigar, go borrow the money, for 
 they satisfy. — The Denison Grocer Com- 
 pany, Denison, Tex, 
 
 Any port in a storm is what the lover 
 of a good cigar thinks when he has to 
 purchase a poor cigar at a medium price. 
 All he wants is a " tip " of where to get a 
 a first-class cigar for the same money 
 that he will pay for an inferior grade. 
 We will give it to you free. Try a 
 Bachelor at 5 cents and you will never 
 smoke any other. — J no. E. Tyler ^ Co., 
 Pueblo, Col. 
 
 Behind the times? Certainly we are — 
 we admit it freely — we are at least thirty 
 years behind the times and we are glad 
 of it — so are our customers. We have 
 from the very beginning stood stock still 
 with both feet planted like an obstinate 
 mule, when we found the so-called pro- 
 gressive dealers and manufacturers 
 sweetening and chemically changing what 
 had originally been given to man as a 
 solace and comfort, an anodyne and a 
 fast friend. Honest tobacco, just as 
 naturally provided, was what our fathers 
 smoked, and whether Connecticut, Vir- 
 ginia or Havana the flavor was pure and 
 typical, satisfying to the expectations and 
 appropriate to the label. We refused to 
 enter this new field and so plead guilty to 
 the indictment with no apology to offer. 
 
 Don't you think our cigars, domestic 
 and otherwise, come nearer to your ideal 
 than if we changed and scented an in- 
 ferior article into some semblance of a 
 higher grade? 
 
 Most of our customers think so and 
 therefore are willing to be with us be- 
 hind the times. — Jos. Jonas, New York. 
 
 Selected cigars. Success lies in selec- 
 tion — and choice selection means pains- 
 taking experience. A simple explanation 
 of the fact that Waldorf-Astoria cigars 
 are favorites with discriminating smok- 
 ers. — The Waldorf-Astoria Cigar Co., 
 New York, N. Y. 
 
 Straiton & Storm's Owl cigar. When 
 you want the real genuine Owl — made 
 of selected leaf, mellowed by the tropi- 
 cal suns and blended by the most expert 
 makers — it is usual to deposit the cus- 
 tomary fee of five cents on the cigar 
 man's counter for each and every Owl 
 you buy. — George L. Storm ^ Co., New 
 York, N. Y. 
 
 The stock of cigars we carry regularly 
 to supply the box trade demand would 
 swamp three or four ordinary cigar 
 stores, so there can be no comparing this 
 with the ordinary cigar "emporium." 
 This is more in the nature of a clearing 
 house, able to distribute vast quantities, 
 
 CIGARS AN 
 
 and when vast quantities of cigars or 
 any other merchandise are purchased the 
 cost is so little above actual cost of pro- 
 duction that we are practically on a level 
 with the largest manufacturers. — Macy's,. 
 New York, N. Y. 
 
 An enormous quantity of Sumatra 
 wrapper long mixed Havana filler Cigars 
 at less than cost of tobacco. We bought 
 the entire surplus stock of high grade 
 domestic Cigars from a prominent local 
 manufacturer at an enormous concession 
 in price, and now we are enabled to oflFer 
 two big specials which will startle the 
 cigar smoking populace. — Siegel Cooper 
 Co., New York, N. Y. 
 
 A clearing sale of choice aromatic 
 cigars seldom comes within the reach of 
 smokers without instantly causing brisk 
 all-day selling in our popular cigar store. 
 — Siegel Cooper Co., New York, N. Y. 
 
 Just get it out of your head, you par- 
 ticular smoker, that we cannot do just 
 as wonderful things in the cigar line as 
 we do in any other branch of our busi- 
 ness. If you are doubtful and think we 
 sell only the cigars that the fair sex inno- 
 cently give you at Christmas or on your 
 birthday, just try some of this lot and 
 you will recover from your mistake to 
 your own good. They are clear Havana 
 cigars, made by a manufacturer who 
 makes the fine, imported, smooth, sooth- 
 ing smokes, Cuban hand-made, that gen- 
 erally sell for high prices. Dissolving 
 partnership sends us this less than cost. — 
 Abraham 4* Straus, Brooklyn, N. Y. 
 
 During the first three months of the 
 present year we thought the Blackstone 
 cigars were as good as they could pos- 
 sibly be made; but we had a large lot of 
 Havana tobacco in Cuba which we have 
 recently imported. We are now blending 
 a large percentage of this in combina- 
 tion with our other choice Havana. These 
 goods are on sale generally, and we are 
 not afraid to put them in competition 
 with any fifteen cent cigar on the market. 
 Warranted clear Havana filler and fine 
 Sumatra wrapper. — Waitt ^ Bond, Banr- 
 gor. Me. 
 
 Ever smoke two cigars at one time? 
 It's the only way to judge cigars. Smoke 
 one you know, and the one you want to 
 compare with it, at the same time. That's 
 the way experts judge tobacco. — Herbert 
 D. Shivers, Philadelphia, Pa. 
 
 These Porto Rican Brevas are much 
 better than a pipe and more satisfactory 
 than a heavy Havana, as you can smoke 
 more without feeling it injurious to 
 health or pocket. — Abraham ^ Straus, 
 Brooklyn, N. Y, 
 D TOBACCO 
 
18 
 
 TOBACCONISTS- ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 19 
 
 i 
 
 I' 
 
 That these are the best Porto Rican 
 Cigars we have ever seen is good word of 
 their quality. They come from one of 
 the leading factories on the island; the 
 highest grades of Porto Rican leaf are 
 used in them, and they are made as care- 
 fully and particularly as the best cigars 
 sent out from the neighboring island- 
 Cuba. They are distinctly different from 
 any Porto Rican cigars we have shown 
 heretofore.— Jtfac^'*, iV>M? York, N. Y, 
 
 In supplying the demands of smokers 
 of all tastes and desires, our task has 
 been a heavy one. For years we have 
 made change after change; adding a 
 brand here, cutting out a brand there, 
 and now, we can consistently say we have 
 the most perfect stock o'f high-grade 
 cigars in the South.— .Sanger Bros., Waco, 
 Try this Tobacco Shop for your next 
 Cigar and you will continue trying it, for 
 not only will you get the best smoke, but 
 positively save money. The good smoker 
 and the connoisseur all find the greatest 
 satisfaction in their purchases made in 
 this Little Tobacco Shop.— Abraham d- 
 Straus, Brooklyn, N. Y, 
 
 Half of the enjovTnent of your com- 
 ing holiday depends upon the quality of 
 the cigars you take along. Don't run 
 the risk of getting what you want when 
 you get there. We've something special 
 for every taste.— The Uth Street Store, 
 New York. 
 
 The favored brand among all good 
 judges of cigars is La Favorencia. Be- 
 ing Cuban hand-made, with a choice Ha- 
 vana filler, wrapped with the finest grade 
 of Havana, they offer an especially sweet 
 smoke. Their quality is always uniform, 
 owing to the skill with which they are 
 rolled, and experience used in selecting 
 the stock.— Cii6an Cipar Co., Inc., Spo- 
 kane. Wash. 
 
 Cigars like you like 'em. Our cigars 
 are always so fresh and nice it's no won- 
 der our cigar case is so popular. Make 
 it your headquarters and you will get 
 more pleasure out of the money you spend 
 for cigars. Ask us about some of our 
 special favorites.— TAe People's Phar- 
 macy, Denison, Texas. 
 
 Go around the world cigar hunting and 
 when you taste a Kook's Templar you'll 
 wonder why you traveled so far from 
 home. For the Kook's Templar is a cigar 
 of quality, despite its low price of 5 
 cents for one, $2.00 for a box of fifty. 
 Settle down to solid enjoyment with a 
 Kook's Templar between your lips.— B. 
 B. Kook ^ Co., Fargo, N. D. 
 
 It's up to you to try our Genl. Hart- 
 ran ft ci>ar*— we've done all we could to 
 furnish you fine ones. The tobacco in 
 our cigars is long filler and of the best 
 quality, and the people who roll them 
 thoroughly understand their business. 
 So, as we said before, it's up to you to 
 smoke 'em. If we can succeed in having 
 you make a trial of one cigar, you are 
 very likely to finish the box.— C. E. Bair 
 4: Sons, Makers, Harrisburg, Pa, 
 
 King Oscar cigars will be as good dur- 
 ing 1907 as they were in 1906. This is 
 not buncombe, but real fact. Buying to- 
 bacco in carload lots means regular qual- 
 ity—means the same good flavor. A 
 good cigar every time you want a good 
 cigar. — Harrisburg, Pa. 
 
 Uniformity of quality is the one great 
 feature of the Hyperion cigar. Every 
 cigar in each box is as near alike as hu- 
 man hands can make them. We buy our 
 Connecticut broad leaf and Havana to- 
 bacco in large quantities far in advance. 
 Even now we are still using 1904 crop 
 which is particularly fine.— J. P. Kil- 
 feather. New Haven, Conn, 
 
 Six reasons why the Taco cigar is gain- 
 ing favor with the smokers of Mansfield. 
 Each cigar, after leaving the cigar mak- 
 er's table, is packed in a cedar box, put 
 under pressure, and must remain in the 
 curing room three months before placing 
 on the market. That's one reason.— 
 Mansfield, Ohio. 
 
 A good cigar means a Happy New 
 Year and he who smokes the Duke of 
 Albany special hand made Havana filler 
 Sumatra 5c. cigar cannot fail to receive 
 all the happiness it is possible to get out 
 of good tobacco. Now that nineteen- 
 seven has arrived, turn over that new 
 leaf and smoke only the cigar that you 
 know is of the best uniform quality. If 
 you have not tried the Duke of Albany 
 you do not know what you have missed. 
 Made by Dearstyne Bros., Albany, N. Y. 
 
 The tired man's comforter is a little 
 roll of weed scarce six inches long with 
 the magic name tobacco. Since Raleigh's 
 day the civilized world has shared the In- 
 dian's delight. Our modest share in the 
 business of bringing peace is the manu- 
 facture and supply of General Hart- 
 ranft cigars. From heart to wrapper 
 it's a wholesome, aromatic soother for the 
 man of work, worry and care. Five cents 
 for one.— e. E. Bair ^ Sons, Makers, 
 Harrisburg, Pa. 
 
 BEVERAGES 
 
 Oh, the pungent, deep aroma 
 
 Of th^e leaves so lightly bruised. 
 And the tinkle of the broken ice. 
 
 With joy our soul's infused; 
 And the brown and oily liquor. 
 
 So old — so old and dear — 
 All prove the season's on again — 
 
 Mint' julep 
 
 Time 
 
 Is here, 
 
 — Midas' Magazine, 
 
 » 
 
 CIGARS AND TOBACCO 
 
 A budget of grocery, wine, and liquor 
 specials to note. — Careful selection, per- 
 fect quality, freshness and every other 
 essential the particular housewife de- 
 mands are always found in the merchan- 
 dise we sell here in our grocery store 
 —that's why it's so popular. — Blooming- 
 dale's. New York. 
 
 Wines and liquors come in for low 
 price emphasis. — This list, planned espe- 
 cially for to-morrow's sale, offers the 
 rarest chance of the season for replen- 
 ishing huffets.—Bloomingdale's, New 
 York. 
 
 Imported and domestic — the best pro- 
 ductions of the finest distillations in the 
 world. Merit wins. It's a store that 
 has grown — growing — and will continue 
 to grow. When wanting goods that are 
 to be used for the sick or feeble, get 
 them here. Goods are as represented by 
 the label. — Durkin's, Spokane, Wash. 
 
 During the good old summer time — 
 If you desire a pure and delicious cock- 
 tail, you will find our Manhattan and 
 Martini cocktails just the thing. Mixed 
 and ready to serve. — M. Salzman ^ Co., 
 Binghamton, N. Y. 
 
 A word about brandies. — For whatever 
 use you want good brandy, this compre- 
 hensive stock of ours can supply just 
 the grade desired. — E, M, Hanrahan, 
 Binghamton, N. Y. 
 
 McCaffrey's preserving brandy will be 
 needed from now on, if you intend put- 
 ting up any brandied fruits. This we 
 are offering you is as pure and as strong 
 as it is possible to make it, conse- 
 quently there will be no loss of sleep, 
 worrying whether your fruits are going 
 to keep or not. — McCafrey's, Philadel- 
 phia, Pa. 
 
 BEVE 
 
 I am often asked: " Is this genuine St. 
 Croix Rum?" — or "Is this genuine Ja- 
 maica Rum?" or "genuine whiskey?" 
 Now how could a place like mine exist 
 for 35 years if it did not sell genuine 
 liquors? It is the very purity of our 
 wines and liquors that gives the sick 
 who are obliged to take stimulants, faith 
 in our goods. — Leon Oreenberg, Hart- 
 ford, Conn. 
 
 Wine and spirit safety for the con- 
 sumer lies in just one of two things; 
 expert knowledge of the goods them- 
 selves (which few possess) or faith in 
 the firm selling them — which all should 
 have. Our wines and spirits are de- 
 pendable — with selling values based upon 
 the keen knowledge which sixty-three con- 
 tinuous years of experience in handling 
 have brought us. — Edw. E. Hall 4* Son, 
 New Haven, Conn. 
 
 For the holidays. — We can provide at 
 exceptionally low prices all the many 
 kinds of liquid refreshments that are 
 needed for the annual reunion and din- 
 ner. From the appetizing cocktails down 
 through the wines of all grades and vin- 
 tages to the luscious cordials which so 
 gracefully aid digestion and bring satis- 
 faction and contentment to the diners. — 
 John F. Cunningham, Woonsocket, R. I. 
 
 For the table or the sick room our 
 wines and liquors are unsurpassed, be- 
 cause they are pure and wholesome. We 
 buy only the best and consequently sell 
 only the best. Such stock as we bottle 
 ourselves is the finest quality, and has 
 been fully matured in the wood under 
 the most favorable conditions. A trial 
 order for wet goods will convince you 
 that this is the place to buy. — Flegen- 
 heimer Bros., New York, 
 
 RAGES 
 
 "^— ^^^— ii.g^^wp*y*ny li t. j) i 1 ^ II m \ 
 
 masBm 
 
 MUHip 
 
20 
 
 TOBACCONISTS- ADVERTISING 
 
 TOBACCONISTS' ADVERTISING / 
 
 9\ 
 
 f! 
 
 Christmas cheer awaits you in good 
 measure, if your purchases of brandy for 
 «gg nogg, whiskey, claret and cordials, 
 for before, during and after the Christ- 
 mas dinner are made from us. Always 
 careful in selecting our wines and liquors, 
 we are particularly zealous in choosing 
 them for holiday occasions. Order early, 
 please. — L. A. McKinnon, Crowley, La. 
 
 No better line of choice wines, whis- 
 kies and brandies in town than we carry. 
 Let us deliver you an order at your 
 house. We quote the very lowest prices 
 and will respond promptly to a tele- 
 phone or mail order.— O'iVM/ ^ DeUhanL 
 Fall River, Mas*. 
 
 It is absolutely necessary to have a lit- 
 tle wine or whiskey in the house in case 
 of sickness— but you must be sure to 
 have the pure article. Buy from the 
 L. A. Wine Co., and you will not have 
 to worry about the quality. Whatever is 
 good, we have it— and our prices are 
 practically the same that inferior goods 
 are sold for elsewhere.-Lo* Angeles 
 yyine Co., Los Angeles, Cal. 
 
 We are accomplished mixers when it 
 comes to fixing up an appetizing hot 
 orink, a morning bracer or a night cap. 
 That s right in our line, and we don»t let 
 anyone beat us. If you have never tried 
 us all we've got to say is that you've 
 missed a lot of pleasure in life, but then 
 It s never too late to mend. We can al- 
 ways be found at the old reliable, the 
 Acadia Saloon, Crowley, La, 
 
 ^Z. ? T""^^' brandies, whiskeys, 
 rums and cardials present the best op^ 
 
 This is a screw to draw the corks 
 
 Out of the casks at last. 
 Where cobwebbed, gray and old they 
 stand 
 
 In the cellars of the past. 
 
 portunity for the consumer to procure 
 pure and honest liquors. Better not 
 drink at all than drink impure or doc- 
 tored drinks; so the surest way to get 
 the best is to purchase of L, A, McKin- 
 non, Crowley, La, 
 
 Some fellows say, " IVe crossed the 
 drink," 
 
 While others "drink in" knowledire 
 high; 
 
 But what drink really means, you'll 
 never know. 
 Until you drink Green Valley Rye. 
 
 —Casey Bros., Scranton, Pa. 
 
 **ril be at the fountain.** "Get your 
 wet goods" here during 190—. You 
 couldn't make a better resolution— you 
 couldn't do anything that would net you 
 more satisfaction than to determine to 
 make this your headquarters for wines 
 and liquors from now on. It'll be to 
 your interest in every way to deal here. 
 You'U get the best there is in wines and 
 liquors. You'll pay less for them. We 
 buy the finest distillates in " bulk "—and 
 we retail them at " bulk " prices. Note 
 the following specials— real economy 
 prices.— J. H. Priedenwald ^ Co., Bal- 
 timore, Md., Jaa 3, 1902. 
 
 You seem to be quite happy, what*s up? 
 
 Hal Hal Come here, old boy, and I'll 
 whisper a little something into your ear. 
 I've discovered a big money saving fact. 
 Yes, sir, I've discovered that the best 
 wines and liquors in Frederick can be 
 had at The Buffalo, at prices that fairly 
 stagger one's belief.— CAa#. Y. Hauer, 
 Frederick, Md, 
 
 Vintages rare and precious as gold. 
 
 Seals of the Veuve Clicquot, 
 Hock and Moselle and Burgundy Rose, 
 
 Oh, the list is long, we know. 
 
 Legacies all that the good monks left. 
 And here is the silver key 
 
 To open the doors of their prison house. 
 And to set their spirits free. 
 
 8o this is the Christmas gift I send 
 
 In a spirit of toleration. 
 With only one warning to you, my friend 
 
 To use it in moderation. 
 
 BEVERAGES 
 
 BEER 
 
 ^Aimed at you.— This advertisement is 
 intended to catch your eye, with the ex- 
 press idea of calling your attention to 
 the merits of High Grade Export Beer. 
 Once you have tried High Grade Ex- 
 port Beer, as far as you are concerned 
 we need advertise no longer — you'll ad- 
 vertise it for us by recommending it to 
 your friends. But try High Grade Ex- 
 port Beer.— Phoenix Brewing Co., West 
 Bay City, Mich. 
 
 If we fail to please your taste with 
 the sparkling beer and high grade wines 
 and liquors and refreshing hot drinks we 
 are serving at the Acadia, there must be 
 something radically wrong with yourself, 
 for it certainly can't be with the quality 
 of our goods, as they are the best that 
 can be obtained, and we know how to 
 serve them to the queen's taste. 
 Christmas cheer ! 
 And Olympian Beer ! 
 They will go together this year. 
 — Henry Seifert, Spokane, Wash. 
 
 Stegmaier's Porter is the most deli- 
 cious, refreshing of all summer drinks, 
 not only that, but it is a sustaining food 
 beverage for those who are " run down.** 
 Ask your physician about it, then order 
 a case, pint, or half pint bottles. — 
 Stegmaier Brewing Co., Wilkes-Barre. 
 
 Our beer is the perfect and unques- 
 tionably the finest product possible of 
 malt and hops. This perfection is at- 
 tained by reason of the highest grade of 
 malt and hops, the absence of substi- 
 tutes and chemicals, and the application 
 of the most approved German method 
 under the skillful direction of an expert 
 brewer. On the quality of our beer alone 
 has our business been built up and our 
 name become known all over this coun- 
 try. There is no sterling quality of the 
 best imported \i'hich costs 100 per cent, 
 more, lacking in our beer, while the most 
 inferior domestic beers cost only one cent 
 less a bottle than our f^ne and luxurious 
 food beverage. — Piel Bros., Brooklyn. 
 
 When the patient is weak, the doctor 
 says: "Drink beer." When the nerves 
 need food, beer is the usual prescrip- 
 tion. So, in insomnia; so in nervous- 
 ness. The doctor knows that malt and 
 hops are nerve foods and tonics. And 
 he knows that most people drink too 
 little fluid to rid the system of waste. 
 He knows that pure beer is good for you. 
 That is why he says " Schlitz." He 
 
 know^s that Schlitz beer is brewed in 
 absolute cleanliness. It is even cooled 
 in filtered air. And every bottle is steri- 
 lized. Half the cost of our brewing is 
 spent to insure absolute purity. Ask for 
 the brewery bottling. — Jos. Schlitz BreW' 
 ing Co., Youngstown, Ohio. 
 
 "Man serves his time to every trade — 
 save censure — Critics all are born, not 
 made." — The beer brewed to-day by the 
 Worcester Brewing Corporation is be- 
 yond the criticism or censure of the most 
 exacting connoisseur. It gives strength, 
 health and happiness. It is a valuable 
 food in the home. It is brewed from 
 the finest Bohemia Hops, which are im- 
 ported expressly for us. The very best 
 fruits of Nature are used in the brew- 
 ing, and the utmost precautions are 
 taken that purity and perfection may al- 
 ways be secured. Cleanliness is our 
 watchword. — Worcester Brewing Corpor- 
 ation, Worcester, Mass, 
 
 Ale brewed from malt alone possesses 
 important dietic properties that are 
 lacking in common ales. Carling's Ale 
 is brewed from the purest and most 
 scientifically prepared malt, and contains 
 more food and less alcohol than com- 
 mon ales. That is why it is so regularly 
 prescribed by family physicians for 
 buildiijg up their patients. — Carling, To- 
 ronto, Can. 
 
 Beer weather beer should be pure beer, 
 wholesome beer, well brewed beer, prop- 
 erly aged beer, clean beer, fine tasting 
 beer, sparkling spring water beer, per- 
 fect beer. To be all these, it must be 
 Olympia beer, which is the only beer 
 combining all these good qualities. Every- 
 body drinks Olympia beer. — Henry Seif- 
 fert, Spokane, Wash. 
 
 The beverage that cheers and invigor- 
 ates during summer's depressing heat is 
 the American family beer. For luncheon, 
 dinner or at bedtime it is the drink par 
 excellence for health, strength and nerve. 
 Don't fail to try a case of this pure 
 and palatable, as well as refreshing beer, 
 and you will never be without it for a 
 day afterwards. — American Brewing and 
 Malting Co., Grand Forks, N. Dak. 
 
 For that tired feeling there is nothing 
 to equal a glass of Walkerville Lager. 
 It will tone up your system and recuper- 
 ate your worn-out energv"" better than 
 anything else. — Smith's, St. Thomas, Ont, 
 
 BEER 
 
22 
 
 TOBACCONISTS- ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 23 
 
 For health and happiness there is no 
 beverage that can approach our beer. 
 It is always pure, of uniform quality 
 and of the highest excellence. It has 
 that luscious flavor, combined with a 
 body and strength, that is the delight 
 of all connoisseurs.— American Brewing 
 and Malting Co., Great Falls, Mont. 
 
 The drink for summer is Lexington 
 bottled beer. When properly cooled it is 
 not only delightfully refreshing, but its 
 tonical properties will counteract, as no 
 other drink, the debilitating effects of 
 hot weather, and, being properly matured, 
 will never cause biliousness like badly 
 brewed "green beer." It's a marvel of 
 purity, and is bottled with the greatest 
 care.—Lexington Brewing Co.. Lexina- 
 ton, Ky. ^ * y 
 
 Taste the test. Uniformly good taste 
 is the infallible sign of well-brewed 
 beer! It demonstrates the use of the 
 very best barley-malt, highest grade Bo- 
 hemian hops, special culture yeast, and 
 thoroughly filtered water. The best tast- 
 ing beer is Budweiser, " King of Bottled 
 Beers." It always tastes the same.— ^n- 
 heuser-Busch Brewing Ass'n, St. Louis. 
 Pure beer, any physician will tell you 
 that beer as a table beverage is conducive 
 to health— and he will also lay emphasis 
 on the need of having beer that is abso- 
 lutely pure. Champagne velvet beer is 
 pure. It is not only a drink, but a food— 
 and creates a wholesome, natural appe- 
 tite for such other foods as are most 
 necessary to health. Champagne velvet 
 beer works with nature. Order a trial 
 case. Either Phone IQQA.—Terre Haute 
 Brewing Co., Indianapolis, Ind. 
 
 Make Old Sol go way back and sink 
 down by quaffing a glass of Birkhofer 
 beer.— TAc Birkhofer, Minneapolis, Minn. 
 Are you tired ?— Spring fever is catch- 
 ing. And such a tired feeling. Want 
 to know how to cure it? Whenever you 
 feel it coming on, just get next to a 
 glass of right good, cold, foaming Steam 
 Beer. You'll find it the best spring 
 fever tonic you ever took. It's cooling, 
 refreshing, appetizing and delicious.— 
 Union Brewing Co., Los Angeles, Cat. 
 
 Something to brace up your energies 
 and give them new life on a hot day is 
 a glass of our pure and healthful Al- 
 toona Brewery Beer. For the profes- 
 sional or business man that becomes de- 
 bilitated or loses his appetite from heat, 
 or any other cause, there is nothing that 
 will prove a strengthener and appetizer 
 like our beer. —A Itoona Brewery AU 
 toona, Pa. 
 
 Whatever you drink outside, let your 
 home beer be Schlitz. That is pure 
 
 BE 
 
 beer. No bacilli in it, nothing to make 
 you bilious. Beer is a saccharine prod- 
 uct, and germs multiply rapidly in it. 
 The slightest taint of impurity quickly 
 ruins its healthfulness. We go to the 
 utmost extremes to prevent that. Cleanli- 
 ness is a science where Schlitz beer is 
 brewed. We even cool the beer in plate 
 glass rooms, in nothing but filtered air. 
 Then we filter the beer. Then we steri- 
 lize every bottle. And Schlitz beer is 
 aged. The beer that makes you bilious 
 is green beer. When you order beer for 
 your home, get the healthfulness with- 
 out the harm. Get a pure beer, get an 
 old beer, get Schlitz.— raj^/or Brewing 
 4: Malting Co., Albany, N. Y. 
 
 When women entertain at cards, etc., 
 there's some sort of a beverage required 
 —and it ought to be a good beverage for 
 the sake of one's personal satisfaction. 
 Each guest will enjoy Rainier Beer— it's 
 something that is distinctly good, and 
 there isn't a drop of harm in a houseful 
 of it. Its flavor makes staunch friends. 
 —Los Angeles Wine Co., Spokane, Wash, 
 
 Don't be mean— share good things with 
 your family. Send home a case of Birk- 
 hofer Beer. It is the par excellence of 
 the brewmaster's skill.— TAo C. Birkhofer 
 Brewing Co., Minneapolis, Minn. 
 
 There is nothing so bracing and thirst 
 quenching, when suffering from spring 
 fever or fatigue, as a foaming glass of 
 our beer. You think you have a new 
 lease on life after enjoying its exhilara- 
 ting ^Tin.—Altoona Brewery, Altoona. 
 
 It's never too late to test the quality of 
 Metz Bros.' beer. It's an excellent spring 
 medicine, good to taste, easy to take, and 
 an appetite creator in whose wake sat- 
 isfaction always follows.— If cfz Bros. 
 Brewing Co., Omaha, Neb. 
 
 Just before retiring a glass of Lexing- 
 ton Beer will insure a peaceful, unbroken 
 sleep. It is soothing and restful for the 
 nerves, aids digestion in its tonical ef- 
 fect. In the morning you will awake 
 feeling bright and vigorous. This is an- 
 other guarantee of its puritv. —Lexing- 
 ton Brewing Co., Lexington,' Ky. 
 
 You can get more satisfaction out of 
 an absolutely pure, well-made beverage 
 than any other kind and that's why Rain- 
 ier Beer holds its old friends. Once 
 you try it, the other kinds are not good 
 enough.— Lo# Angeles Wine Co., Spokane, 
 Wash. '^ ' 
 
 A night cap is all right if it's Gold 
 Top Bottled Beer. It means sound sleep 
 
 and pleasant dreams. Drink it freely 
 
 you'll never have a headache in the 
 mormng.— J etter Brewing Co., Omaha, 
 ER 
 
 Treat your palate these hot days by 
 drinking New England Beer. Its pur- 
 ity and healthfulness are endorsed by 
 leading chemists and physicians. Try a 
 case of the brewery bottling at your 
 home or at the shore and notice the 
 improvement this beer speedily effects 
 in your appetite, energy, strength and 
 vigor. Watch how it brightens the spirits 
 and gives freedom from indigestion 
 anaemia and debility. — New England 
 Brewing Co., Hartford, Conn. 
 
 Nectar for the gods was never sipped 
 with such gusto as the epicure feels 
 when a glass of our delicious, sparkling 
 and highly invigorating beer trickles past 
 his fastidious palate. When run down 
 in health, or when you have that " all 
 gone " feeling, try a bottle of our beer. 
 You will think it is the long sought for 
 fountain of youth and renewed vigor. — 
 Jac Kiewel Brewing Co., Crookston. 
 
 The cooling influence of a glass of 
 beer on a hot day cannot be overesti- 
 mated, especially when it is a glass of 
 pure and invigorating American beer. 
 It is without a rival in flavor, palatable- 
 ness and deliciousness, and is a bracer 
 that will keep up your strength during 
 summer's depressing heat. — American 
 Brewing and Malting Co., Great Falls. 
 
 Served to the best families in Omaha 
 who appreciate the high quality of the 
 Metz beer as a beverage and as an in- 
 vigorating tonic the Metz is every day. 
 Our fine brew is gaining favor every day 
 with both invalids and convalescents, as 
 well as for a table beverage. If you 
 haven't yet ordered it don't fail to do 
 so. It will repay you in both health and 
 strength. — Metz Bros. Brewing Co., 
 Omaha, Neb. 
 
 The beverage that cheers and invigor- 
 ates during summer's depressing heat is 
 the Bohemian lager beer, brewed by the 
 Buffalo Brewing Company, Sacramento. 
 For luncheon, dinner or at bedtime it is 
 the drink par excellence for health, 
 strength and nerve. Don't fail to try a 
 case of this pure and palatable as well 
 as refreshing beer, and you will never 
 be without it for a day afterwards. — 
 Hansen |- Kahler, Oakland, Cat. 
 
 Banner beer a friend ! Not a foe. Be- 
 cause the materials that enter into the 
 manufacture of Banner Beer are ab- 
 solutely pure. No "dopes" or drugs 
 whatever. Laborers and many others sub- 
 ject to weak backs and kidney troubles 
 will drink no beer but Banner. They 
 say it builds up the system, instead of 
 injuring the kidneys. These facts plainly 
 demonstrate the purity of our product. 
 — Banner Brewing Company, Saginaw. 
 
 If you wish to be healthy and happy 
 drink good beer, such as the Lexington 
 brand, known for its purity, palatability 
 and general excellence. Some beers taste 
 good, but are not good, some beers are 
 good, but don't taste good, Lexington 
 beer tastes good and is good — yet our 
 price is not in excess of inferior makes. 
 Have you tasted our beer? — Lexington 
 Brewing Co., Lexington, Ky. 
 
 It's a good brew. — Try our beer; it's 
 light, healthy, tasty, bright and spark- 
 ling, refreshing and exhilarating. Our 
 beer is a beverage you'll enjoy at your 
 meals. Let us send you a case bottled. 
 — Salem Brewery Association, Salem. 
 
 The drink for summer is Congress 
 bottled beer. When properly cooled it 
 is not only delightfully refreshing, but 
 its tonical properties will counteract, as 
 no other drink, the debilitating effects of 
 hot weather, and, being properly matured, 
 will never cause biliousness like badly 
 brewed " green beer." It's a marvel of 
 purity, and is bottled with the greatest 
 care. — Haberle Brewing Co., Syracuse, 
 N. Y. 
 
 The fountain of youth and vigor that 
 has been sought for so eagerly could be 
 found in our beer. The best way to 
 remain young is to keep up your con- 
 stitutional strength with a good, pure 
 and invigorating beer like that brewed 
 by the Lexington Brewery. In hot 
 weather it is both food and drink, and 
 is always palatable. — Lexington Brewing 
 Co., Lexington, Ky. 
 
 Competition is the life of trade, but 
 success is won by merit; that's why 
 Stegmaier's beer is far in the lead with 
 popular preference — wholesome, health- 
 ful, invigorating — because it is properly 
 aged, absolutely pure. — Stegmaier Brew- 
 ing Co,, Wilkes-Barre, Pa, ^ 
 
 What have you on the ice? An im- 
 portant question in these hot days, which 
 can always be satisfactorily answered if 
 you keep a stock in the house of some 
 of the following well known pure and 
 healthful ales, porters and lagers. — 
 Smith Bros., New Bedford, Mass. 
 
 A picnic without beer! Perish the 
 thought! To be sure you want beer at 
 every picnic to wash down the usual 
 picnic sandwiches, cold meats, crackers, 
 etc. Don't let it escape your attention 
 that Kiewel's beer is a "picnic** beer 
 for any and every occasion. — Kiewel, 
 Crookston, O. 
 
 There are two things these summer 
 days great for your health — recreation 
 and good beer. — The Pittsburg Brewing 
 Co., Scranton, Pa. 
 
 BEER 
 
^4 
 
 TOBACroxrSTS- ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 25 
 
 t 
 
 ijomethmg tempting to the jaded pal- 
 ate IS to be found in the brand of beer 
 we have to offer, the xMetz. It's an ap- 
 petizer, a tonic and an aid to digestion. 
 I'or family and table use we deliver it 
 m case of 24> bottles, pints or quarts. 
 V\ ish you'd order a sample case.— Metz 
 ^ros. Brewing Co., Omaha, JSeb. 
 
 Our beer is chemically pure, an analy- 
 sis by experts will attest. Good reason; 
 hops, water and all the rest of the in- 
 gredients are the best we can buy, our 
 brewer knows his business and we take 
 honest pride in our product. You can't 
 do better than buy our hetr.- American 
 Brewing and Malting Co., Great Falls. 
 These hot days you want a good 
 cooling drink in the home. It needs to 
 be refreshing and healthful. Beer is 
 what you want-it is the best thing you 
 pan drink for a hot day. It quenches 
 the thirst quicker than soda water or 
 lemonade, and is healthful. Rainier beer 
 IS the beer you want for the home. It 
 is as pure as a beer can be brewed— it 
 is absolutely healthful-the entire fam- 
 ily can use it. A dozen bottles deliv- 
 ered to your home for $2.00, or 20 cents 
 the single bottle.— Lo* Angele* Wine Co., 
 Los Angeles, Cal. 
 
 Here's a sign of good cheer in the 
 pure amber beer that gives vigor and 
 pleasure and joy. A perfect brew. Un- 
 excelled for table use and highly recom- 
 mended for the weak and convalescent. 
 Palatable, wholesome and nutritious, 
 Metz s beer is the standard of quality.— 
 Metz Bros. Brewing Co., Omaha, Neb, 
 An ideal home drink must be palatable, 
 refreshing and healthful, and it must be 
 pure. It must be a drink that the en- 
 tire family can use. Rainier beer is 
 just such a home drink. It is good 
 for both woman and child, has medicinal 
 properties, and is as pure as good ma- 
 terial and workmanship can possibly 
 make \\..—Los Angeles Wine Co., Lot 
 Angeles, Cal. 
 
 The right kind.— Our bottling is the 
 summer drink par excellence. It is pure, 
 wholesome, refreshing. Prepared and 
 bottled in absolute cleanliness, in accord- 
 ance with the most approved methods.— 
 Spokane Bottling Works, Spokane, Wash. 
 New England beer will add much to 
 the enjoyment of your vacation. It 
 creates an appetite and gives strength to 
 the system. It's a fine tonic— T^c New 
 England Brewery, Hartford, Conn. 
 
 Brewed by experts from the best, most 
 carefully selected, imported hops, in one 
 of the most modern, up-to-date, and 
 cleanly breweries in America.— L. T. 
 Trousdale, Birmingham, Ala. 
 
 BEE 
 
 Its a pretty sight which the thirsty 
 and over-heated enjoy most when putting 
 the foaming vision out of sight. By 
 common consent Phoenix High Grade 
 Beer is the best summer beverage to be 
 had at any price. It can be drank 
 without harm, cools at once without heat- 
 ing afterwards, is a healthful stimulant 
 for the system, and is the daily medicine 
 for crowds who are never ili—Phoenix 
 Brewing Co., West Bay City, Mich. 
 
 At three score and ten there is no other 
 beverage like Metz's beer. As a tonic it 
 has most marvelous invigorating proper- 
 ties. Being an absolutely pure drink, it 
 has no deleterious effect on the liver or 
 kidneys, but adds life and vigor to the 
 age-weakened system.— Metz Bros, Brew- 
 ing Co., Omaha, Neb. 
 
 Speaking of beverages.— Here's to the 
 friend of the thirsty I The best and most 
 refreshing drink you can obtain is a good, 
 honest, always-the-same beer. It's only 
 mildly exhilarating, promotes cordiality 
 and has no after-clap of insomnia, head- 
 aches, or nausea— provided, of course, 
 
 you get a pure, unadulterated beer. 
 
 Crookston beer meets all the specifications 
 
 enumerated above.— Jac Kiewel Brewing 
 
 Co., Crookston, Minn. 
 
 Cool drinks are in demand on the golf 
 links. Golfers know that nothing excels 
 a nice cool glass of pure New England 
 beer. It takes away that tired feeling, 
 gives new life and helps them to make 
 a better score on the next round.— rA» 
 New England Brewing Co., Hartford. 
 
 A delicious glass of beer, pure, spark- 
 Img and invigorating, is at once an ap- 
 petizer, and satisfies the appetite it pro- 
 vokes, because it is nourishing and both 
 meat and drink when it's pure. For lun- 
 cheon, dinner or as a bracer and pleasant 
 beverage between meals, or as a night cap 
 to quiet the nerves there is nothing like a 
 glass of American beer.— ^m^nVan 
 Brewing and Malting Co., Columbus, O. 
 
 In the rush of to-day's business there's 
 nothing to equal Heurich's beer as an 
 mvigorator or strength-giving beverage. 
 Quaff it as you wish; it's a delight to the 
 last drop; a sparkling, foaming potion 
 of taste pleasing excellence.— CAr. H en- 
 rich Brewing Co., Washington, D. C. 
 
 YoM wouldn't believe there was such a 
 difference in beers until you use one of 
 K rug's popular brands. They are always 
 uniform— perfectly brewed* and well ' 
 aged, absolutely pure and leave no bad 
 after effects." The kind of beer that 
 acts as a tonic and a system builder. 
 Order a trial case and begin to enjoy 
 hfe.— Fred Krug Brewing Co., Omaha. 
 
 Here's good health to you. — A draught 
 of pure sparkling New England beer. 
 It quenches the thirst and invigorates the 
 system. — The New England Brewing Co., 
 Hartford, Conn. 
 
 Something to brace up your energies 
 and give them new life on a hot day is 
 a glass of our pure and healthful Al- 
 toona Brewery beer. For the profes- 
 sional or business man that becomes de- 
 bilitated or loses his appetite from heat, 
 or any other cause, there is nothing that 
 will prove a strengthener and appetizer 
 like our beer. — Altoona Brewery, AU 
 toona, Pa. 
 
 After the entertainment a refreshing 
 glass of Birkhofer beer finishes off the 
 evening delightfully.— TAe C. Birkhofer 
 <Jo., Minneapolis, Minn, 
 
 Enjoyment. A bottle of New England 
 beer after a hard day's work takes away 
 that tired feeling and assures good rest 
 — The New England Brewing Co., Hart- 
 ford, Conn. 
 
 An economical luxury is a good, whole- 
 some, delicious beverage like Buffalo 
 lager. It's a luxury to taste, not to the 
 pocket book, for its price is moderate, 
 its excellence considered. Care in selec- 
 tion of materials, care in brewing, make 
 it most healthful, too. — Bufalo Brewing 
 Co., Sacramento, Cal, 
 
 A refreshing beverage for hot days 
 and cold days — night ditto — is the often 
 spoken of Amber Cream beer. Anyone 
 who knows anything about beer will tell 
 you it's a palatable drink. But it's more 
 than that, it's pure and wholesome as to 
 ingredients and brewing to the last de- 
 gree of modern success in turning out 
 a fine beer. Got the name Amber Cream 
 beer? — Lansing Brewing Co., Lansing. 
 
 The only beer that leaves the right 
 taste in the mouth and the right feeling 
 in the stomach. The only beer that 
 doesn't go down like soap, or stick fast 
 like sealing wax. The only beer that is 
 a universal favorite. Olympia beer hasn't 
 a single fault or drawback, but is perfect 
 all the way through. " It's the water.'* 
 — Henry Seifert, Spokane, Wash. 
 
 Polite society insists on getting noth- 
 ing but the best in beverages, as in 
 houses, home furnishings, clothing and 
 everything eatable. Polite society long 
 ago indorsed Buffalo Lager Beer as pal- 
 atable, pure, refreshing, wholesome and 
 an altogether delightful beverage. WTiat's 
 good for polite society is none too good 
 for you. New brew. Bohemian. — Buf- 
 falo Brewing Co., Sacramento, Cal. 
 
 Terre Haute Brewing Co.'s Salvator 
 Beer is one of the most delicious winter 
 
 B 
 
 drinks on the market. The material used 
 in brewing this beer is the most ex- 
 pensive that can be used for that pur- 
 pose. The flavor is without equal — ^being 
 very much the same as that of the Mu- 
 nich beer, which is famous all over Eu- 
 rope. Try it.— The C. Habich Co., In- 
 dianapolis, Ind. 
 
 A carload of beer. — The quantity is 
 significant of our output, and the out- 
 put tells the tale of right price and right 
 quality. A solid car of beer from the 
 American Brewing Company, St. Louis. 
 — Jacob's Pharmacy, Atlanta, Ga. 
 
 You can't pick a winner in everything 
 as easy as you can in ale. So when 
 you say " Frank Jones's Portsmouth 
 Golden Ale," mean it and stick to it. — 
 Hiram Wheaton ^ Sons, New Bedford. 
 
 Something nice for a fellow when he 
 is warm, fatigued or thirsty is a foam- 
 ing glass of delicious Metz beer. It is 
 a bracer, an appetizer and a beverage 
 that is both food and drink. For sum- 
 mer there is nothing equal to it as a 
 thirst quencher.— Metz Bros. Brewing 
 Co., Omaha, Neb, 
 
 The very best he ever tasted is what 
 Santa Claus says about Koch's beer, and 
 no one can deny that he knows. — Koch's, 
 Williamsport, Pa. 
 
 When you're hot and thirsty just ad- 
 vise Old Sol to lose himself while you 
 make yourself content by getting outside 
 of a glass or two of Heurich's. There's 
 every delight, no aftermath of ill, in 
 drinking Maerzen, Senate, or Lager, 
 which has made countless thousands re- 
 joice. Are you with the multitude in 
 the use of Heurich's beer? — Heurich 
 Brewing Co., Washington, D. C. 
 
 Just before retiring a glass of Lexing- 
 ton beer will insure a peaceful, unbroken 
 sleep. It is soothing and restful for the 
 nerves, aids digestion in its tonical effect. 
 In the morning you will awake feeling 
 bright and vigorous. This is another 
 guarantee of its purity. — Lexington 
 Brewing Co., Lexington, Ky. 
 
 This extract combines in richly con- 
 centrated form the life-sustaining prop- 
 erties of malt and hops and is unsur- 
 passed as a tonic— The Clifford Phar- 
 macy, South Norwalk, Conn. 
 
 Finest table beer in America. Pre- 
 scribed In' leading physicians as the 
 greatest tonic on earth. Known every- 
 where for its purity. — The E. O, Jones 
 Co., Youngstown, O. 
 
 If you haven't tried Fischer's May 
 Bock Beer you are denying yourself of 
 a season's treat. — The Hubert Fischer 
 Brewery, Hartford, Conn. 
 
 EER 
 
' ■ 
 
 i! 
 
 26 
 
 TOBACCONISTS' ADVERTISING 
 
 i 
 
 If Thomas Buckley could serve his 
 customers with a better ale than Frank 
 Jones s, he'd do it. But he can't, and he 
 knows it That's why Frank Jones's 
 Portsmouth ale is always on draught at 
 ^o. 353 Acushnet Avenue.— 5nn7A Bros., 
 I\ew Bedford, Mass. 
 
 Strength in it. There's health and 
 strength in a bottle of pure beer. And 
 atolls real German brew has purity and 
 quahty. Barley in it for foid. Hops 
 /r TT' ..^"^ J"'* ^"°"gh alcohol 
 iluK^i'^f *'°"' Essential to the weak, 
 healthful for anybody. A standard, high 
 grade beer. Unsurpassed for table use 
 or medicinal purposes. The beer that 
 cheers, nourishes, invigorates.— JAo Stoll 
 Brewing Co., Troy, N. Y. 
 
 At luncheon, dinner, or supper the 
 very best thing to wash down any kind 
 of food is a bottle of thirst-quenching, 
 blood-makmg, health-giving beer, which 
 has no equal and never had a superior. 
 The taste of it is refreshing, and it is 
 the kmd of pure beer that never gives 
 one a headache. Suppose you try a box. 
 You will hke it so well that you will 
 want the same every week for your 
 family s sake. The price of it will please 
 boo J^—^'''*''^^^ ^^^y Brewery, Bara^ 
 
 These July days and evenings when 
 the heat oppresses the body and parches 
 the throat, the cooling and invigorating 
 elements of Stegmaier's beer make it 
 a boon to perspiring humanity. The de- 
 mand for our beer was never so great as 
 It IS now. People have come to know 
 the real worth of this beverage and 
 they are asking for it everywhere in 
 preference to other brands. Every pack- 
 age guaranteed according to the Pure 
 Food Law. Serial No. 1969. Insist on 
 having It and beware of cheap beer.- 
 t^tegmaxer Brewing Co., Scranton, Pa 
 v.^l5** attention do you pay to the beer 
 you drink? Are you satisfied if it only 
 tastes" like beer? It is of interest 
 to you to know that "New England 
 «eer means more than the taste. It is 
 so purely brewed of nutritious malt and 
 hops that Its use imparts new energy 
 and strength-besides a flavor that is 
 ddightfully real. Bottled at the brew! 
 ery and delivered to families in con- 
 Hrl Pfkages.-rA, New England 
 Brewing Company, Hartford, Conn 
 
 The cooling influence of a glass of beer 
 
 P. J:- n t^ '^*""°* ^ overestimated, 
 especially when it is a glass of pure and 
 invigorating real German beer It is 
 without a rival in flavor, palatableness 
 and dehciousness, and is a bracer that 
 will keep up your strength during sum- 
 
 BE 
 
 TOBACCONISTS' ADVERTISING 
 
 rr 
 
 mers depressing heat. No one should 
 be without a case of StoU's real German 
 beer in the house.^The Stoll Brewing 
 Co., Troy, N. Y. ^ 
 
 A light lunch at bedtime becomes al- 
 most a feast by the introduction of 
 Munster or Bohemian beer. The stimu- 
 lating effect is so mild, the refreshing 
 sleep which follows their use, just b^ 
 fore retiring, fortifies one for the duties 
 ^onPa °"°"°^--^«'^i' Bros., Scran^ 
 
 The best goes in Buffalo. Rich flavor 
 -together with unquestioned purity in 
 Buffalo is a rich, mellow flavor. This 
 result IS impossible without the very 
 best of materials and the greatest care 
 m every detail. Buffalo is a good beer 
 and a healthful heev.^Buffalo Brewing 
 ^0., Sacramento, Cat. 
 
 The best thing served with a midday, 
 afternoon or evening meal is a light, 
 palatable, digestion aiding beer. And 
 Amber Cream beer gets the 100 per cent 
 mark on all these points and others-pur- 
 Jty, for instance. Amber Cream beer 
 beats wine, water, coffee, tea or milk as 
 a table beverage, and produces no bad 
 after effects. Waste no time in orderinir 
 a case or two and settle the question of 
 its quality for yourself.-Lan*ina Brew^ 
 tng Co., Wilkes-Barre, Pa. 
 
 For luncheon or the evening meal 
 there s nothing so appetizing, so restful, 
 so altogether satisfying as a table bever- 
 age as Neuweiler's beer. Then, too, a 
 glass or two with a couple of sand- 
 wiches induces sweet sleep and promise 
 of a clear head in the morning. Purity 
 beer is a mighty good everyday all 'round 
 drink Bottled by L. F. Xeuwieler 8r 
 oon, Allentown, Pa. 
 
 The foremost temperance workers 
 agree that the use of a mild stimulant 
 Jke beer does not create an appetite 
 for strong drink, and is actually healthy. 
 Pabst Blue Ribbon Beer has the lowest 
 percentage of alcohol of any beer and 
 the highest percentage of real nourishing 
 food The Pabst brewing process if 
 based on practical, healthful principles, 
 and gives to Blue Ribbon Beer qualities 
 most desired from a temperance stand- 
 point.-Pa6*< Brewing Co., Cleveland, O. 
 Winter has gone; Spring is here. But 
 m all seasons our excellent brews re- 
 mam within your reach. Nothing will 
 add more pleasure to a day's outing. 
 Convince yourself. "The Beer That's 
 Drank is a beverage of cheer and gets 
 the first call everywhere. Bottled and 
 on draught in the cafes.-The Uellman 
 Brewing Co., Waterbury, Conn. 
 ER 
 
 WHISKEY 
 
 The truth about whiskey. Rye whis- 
 key is made of rye grain moistened and 
 heated until the starch in the grain is de- 
 veloped. Rye or barley malt is then 
 added to the mash and a chemical change 
 takes place, turning the starch into 
 sugar. This last mixture is fermented 
 by the use of yeast and the product, now 
 technically known as the "beer," is sent 
 through a still and then again through 
 a second copper still, from which we get 
 whiskey — a high-proof colorless liquid. 
 This liquid at the distillery is put into 
 oak barrels charred on the inside to open 
 the pores of the wood, thus permitting 
 the tannin in the oak to come more 
 quickly in contact with the whisker, and 
 in the course of time becomes the beau- 
 tiful amber colored fluid known as Rye 
 whiskey. This process seems simple. 
 The secret is in the way it is done and 
 in the quality of the material used. In 
 our distillery only the best rye grain and 
 the best and highest priced barley malt 
 is used. Only the best oak that can be 
 bought is used for the barrels. All this 
 has and does cost money, but it has made 
 the reputation of Gibson's pure Rye 
 whiskey; it has made the Gibson's dis- 
 tillery the largest producer of High 
 grade Rye whiskey in the world. — Moore 
 ^ Sinnott, Philadelphia, Pa. 
 
 Good liquors are what we handle. We 
 never care to recommend poor, cheap 
 stuff. Fine liquors that please the most 
 particular are here in any quantity de- 
 sired. Holiday supplies are easily ob- 
 tained at very reasonable prices. Those 
 who are not well posted can have the 
 value of our experience by asking. — D. 
 S. Way Drug Co., Colorado Springs, CoL 
 
 A neighborly feeling prompts one to 
 be sociable at times and extend hos- 
 pitality to their friends when they call, 
 so keep your sideboard stocked with 
 good table wines, pure and velvety whis- 
 key from our choice stock of liquors. 
 Our prices are always right, and our 
 goods are always fresh.— I ngersoll ^ 
 Esler, San Bernardino, Cal, 
 
 We are able to offer the largest stock 
 of all the best known and reliable brands 
 of select whiskies, also an enormous and 
 varied stock of whiskies put up under 
 our own label and bottled under our di- 
 rect supervision in our wine rooms. 
 These from rigid tests prove second to 
 
 WH 
 
 none and for aroma and flavor are rarely 
 equaled. They are the best to be had 
 at any price. From all over this state 
 and many others besides come mail or- 
 ders for our brands. These are filled 
 promptly and shipped by return ex- 
 press. All of our goods carry with them 
 the guarantee of absolute satisfaction or 
 money refunded. As a store for family 
 liquors we lead — our prices always by 
 comparison showing a drop below others 
 by fully thirty per cent., this because we 
 are satisfied with small profits. — Jacob's- 
 Pharmacy, Atlanta, Ga. 
 
 "A little whiskey now and then is 
 relished by the best of men," and above 
 all let it be Oronoco Rye. Oronoco Rye 
 is not a whiskey that is to build up a 
 sale for to-day and be forgotten or sup- 
 planted to-morrow. It's a whiskey whose 
 merit of quality makes it permanent 
 friends, whose list grows longer all the 
 time. The man who drinks Oronoco to- 
 day will drink it years hence. He'll 
 never find another n'e so tasty, so rich., 
 so all-satisfying. — Edward J. Quinn,~ 
 Washington, D. C. 
 
 Don't forget that among the multi- 
 plicity of candidates offered for your 
 suffrage there is one indorsed by all par- 
 ties. Republicans, Democrats, Socialists 
 and even the Prohibitionists, when the 
 doctor orders it, and that is the G. F. H.. 
 Private Stock Rye Whiskey. Polls open 
 from 6 a. m. till 9 p. m. Saturday till 
 11 p. m. You can send your vote by 
 mail, or telephone 406. — Geo. S. Hewett 
 Co., Worcester, Mass. 
 
 All of the injurious effects attributed' 
 to whiskey come from mixed, manipu- 
 lated stuff that's but a poor imitation or 
 the real article. Pure whiskey, properly 
 made, well aged and untampered with, 
 is not only harmless, but decidedly bene- 
 ficial. It is difficult to obtain the right 
 article because there's less profit to the- 
 dealer. Every drop of whiskey sold here 
 is guaranteed to be absolutely pure. I 
 stake my reputation on every transac- 
 tion. — I. H. Oppenheim, Atlanta, Ga. 
 
 On the buffet, in the sick-chamber, in- 
 the mountains or at shore, a pure stimu- 
 lant like Green Valley rye whiskey 
 stands ready like a sentinel, over your 
 health and happiness. Faultless in; 
 quality — honest in measure. — Casey^ 
 Bros., Scranton, Pa. 
 ISKEY 
 
28 
 
 -l25fi££2i^[£5ZSlADVERTISI\G 
 
 i 
 
 
 In the buying of whiskey you'll search 
 far and long to find another liquor store 
 selling whiskies with the same relative 
 quality and price-and after vou have 
 sought you'll not find it. It don't exist, 
 and there are obvious reasons why. But 
 It s the whiskies themselves that interest 
 you. Take each price— 50c., 75c., $1 and 
 on up—price for price you can't dupli- 
 cate the quality we give you in iny 
 liquor store in the country, any more 
 than you can our price in the drug line. 
 —Jacobs Pharmacy, Atlanta, Oa. 
 
 Cold Weather Suggests Whiskies.- 
 Cold weather suggests the replenishing of 
 the^ whiskey botUe in the medicine cab- 
 Absolute purity ought to be a factor 
 included always in your whiskey buvine 
 but positively when it's for the family 
 use. We lay great stress upon purity.-l 
 Jacob 8 Pharmacy, Atlanta, Ga. 
 
 Oronoco Rye, a time-honored stimu- 
 lant of absolute purity. The perfection 
 of aroma and taste is found in Oronoco 
 Kye Its age, purity and flavor are of 
 the highest standard. Its quality made 
 and maintains it as the favorite tonic 
 for home use ! Remember when the doc- 
 tor says " A little whiskey." He means 
 pure whiskey-Oronoco Rye. Therefore, 
 It IS essential that you always have a 
 supply of Oronoco Rye on hand. Its 
 richness and deliciousness makes it pre- 
 ferred for mixed drmks.-Edward /. 
 Qumn, Washington, D. C. 
 
 Good liquor rightly used is food and 
 medicme.-We furnish the liquor-as 
 pure to you in the pint as we get it in 
 the barrel-straight from the grain grown 
 by sun and rain, with no poison to craze 
 you, no drug to stupefy, and with no 
 unholy mixture to put your natural ap- 
 petite to sleep.-/, w. McKeon & Co., 
 Worcester, Mass. ^ 
 
 Ask any man who is a judge of good 
 liquor and he will tell you that our 
 reputation for the finest goods at rea- 
 sonable prices is not excelled by anyone 
 m the city, and if you want to see'how 
 true It is give us a c^W.-Empire State 
 nine Store, Schenectady, y, Y. 
 
 Our old Golden Wedding rve is the 
 most popular and at the same time satis- 
 factory rye whiskey that we sell It is 
 a perfectly pure straight old whiskey, 
 that will at once commend itself to all 
 for family or medicinal purposes. It is 
 just M'hat you ought to expect a high 
 grade rye should be. If it's a question 
 of price the figure may not suit you. If 
 Its a question of quality at the price 
 you will be well suited.^Johnson ^ 
 Brother, New Haven, Conn. 
 
 WHI 
 
 TOBACCONISTS' ADVERTISING 
 
 29 
 
 This whiskey is noted for its high 
 quality, perfect purity, and mellow a^ 
 It IS made exclusively by the Sweet Mash 
 process from carefully selected grain, in 
 the immediate vicinity of the distillerr. 
 and received by us direct from Govern- 
 ment Bonded Warehouse, and guaranteed 
 to be absolutely free from all matter 
 prejudicial to health, and is especially 
 recommended for medicinal use as a 
 pure and healthful stimulant.-L^on 
 Oreenbery's, Hartford, Conn. 
 
 H. J. W. Old Bourbon has a broader 
 range of medicinal uses than anvthinir 
 else you can keep in the house. There's 
 scarcely an iU in which a really good 
 whiskey IS not beneficial. H. J W is 
 pure, thoroughly aged and exceptionally 
 fine flavored.-jy. /. Woollacott, lL 
 Angeles, Cal. 
 
 Going away for a little rest ?-A void 
 the dangers that lurk in a change of 
 water, by taking with you a positive 
 safeguard. Green Valley Rye Whiskey. 
 -<!asey Bros., Scranton, Pa, 
 
 The lesson of this past year has been 
 that no one should purchase any whis- 
 key other than pure whiskey. Purity 
 can only be assured by guarantees back 
 of which stand responsible and reputable 
 houses^-r*. Cook 4. Bernheimer Co., 
 ]\ew York, N. Y, 
 
 When the grand man Marquette gave 
 up his life exploring the mighty Missis- 
 sippi and the country through 'which it 
 flows, little did he realize that a mighty 
 fine whiskey would bear his name and 
 serve the many millions who were to come 
 and inhabit the territory he opened. 
 Marquette whiskey has not betrayed the 
 man after whom it was named— it is a 
 pure, high-grade whiskey— se'rving faith- 
 fully and well all who depend upon it 
 for refreshment and vigor-it is a stimu- 
 lant that has no equal among whiskeys. 
 -Orommes ^ Ullrich, San Francisco. 
 
 Time for high balls is right now, when 
 warnr. summer days make them most en- 
 joyable. Our imported Scotch whis- 
 kies are unequaled for this purpose, be- 
 ing of exquisite flavor and purity. Every- 
 thing in the line of wines and liquo'rs 
 for family and medical use offered by 
 us will be found to be the best obtain- 
 ah\e.-Fred J. Kiesel ^ Co., Ogden, Utah. 
 
 M hat kind of whiskey? Are you satis- 
 fied with the cheap kinds put up in short 
 measured bottles and diluted you know 
 not how much? Or do you want a whis- 
 key that can be relied upon? Such a 
 whiskey is Zimbal Rye Whiskey.— Faxo» 
 William Sc Faxon, Buffalo, N. Y 
 SKEY 
 
 WINES 
 
 " This," said the host, as the hutler appeared with two 
 pony glasses of the amber liquor, " is some especially 
 ■fine brandy. I want to see how you like it." 
 
 "Ah!" exclaimed the guest from Texas, as he tossed 
 it off, " that's good liquah, sah. I wouldn't mind having 
 a drink of that "—Philadelphia Press. 
 
 Wine and Spirit Section.— We know 
 that, quality considered, our wines and 
 spirits are lower in price than any to be 
 found in the city. We make a point 
 of selling nothing but what is absolutely 
 pure, making this a safe store to shop 
 in. We do away with the unpleasant 
 task of your carrying bottles with you by 
 delivering free all purchases to any part 
 of the city.— Hudson's Bay Stores, Van- 
 couver, B. C, 
 
 Advertising Wines.— There is a certain 
 pleasure in advertising when you know 
 you are telling the truth. So it is with 
 me when I advertise and tell you that 
 the wines you get in my place are ab- 
 solutely pure. I know that when you 
 buy a gallon or bottle of this wine and 
 begin to take it, you will notice the bene- 
 fits derived from it. It will build you 
 up more than any tonic. The best spring 
 medicine.— Z.eo» Oreenberfs, Hartford, 
 Conn. 
 
 Sweet Isabella Wine. Beautiful color 
 and absolutely pure. Retains almost per- 
 fectly the rich fruity flavor of the sweet 
 Isabella grape from which it is made. 
 Because of its purity and age it is very 
 beneficial used as a stimulant. — Oed- 
 ney*s. East Orange, N. J. 
 
 Pure wines, for the table, the invalid 
 and the connoisseur. Twenty varieties 
 of the choicest productions of the best 
 known vineyards of California. — Jos, 
 Fleming ^ Son, Pittsburg, Pa. 
 
 Sherry Wine. If you are in the habit 
 of using an imported sherry at a high 
 price, try our California sherry. It is 
 not like the cheap sherries. It is the 
 highest grade made in California. It has 
 been properly made and aged, and it is 
 guaranteed to us and by us to you to 
 be strictly pure. It makes an excellent 
 stimulant for a weak stomach and is sure 
 to cure indigestion. Try it and you will 
 never want any imported sherry. — Leon 
 Oreenberg, Hartford, Conn. 
 
 The very life of the grape — most 
 healthful of fruits— all the sunshine and 
 
 Wl 
 
 zest it has gathered as it ripened in the 
 vineyard, is contained in Cook's Imperial 
 Champagne — the most delicious and 
 healthful of wines. — Cook's Champagne 
 Co., New York, N. Y. 
 
 Don't you agree with us that wine has 
 its place in the daily menu quite as much 
 as bread and butter? We think so, and 
 would like to bring you over to our opin- 
 ion. Our special sales, held every sec- 
 ond Saturday, are doing much to popu- 
 larize the moderate use of wine as a table 
 beverage. Our sale prices are bona fide 
 reductions from list rates and enable 
 the judicious customer to obtain high- 
 grade wines at a cost low enough to 
 make their constant use an economical 
 consideration. — California Winery, SaC' 
 ramento, Cal. 
 
 This is claret time — claret lemonade, 
 punch, sherbet and the host of other 
 good things in which claret is used. 
 Claret is not a mere luxury, but is gently 
 stimulating, perfectly wholesome and pos- 
 sesses great properties of building up 
 the bone and muscle of the human frame, 
 providing it be good and pure. That's 
 the kind sold here — we have the domes- 
 tic and foreign brands.— The New Store, 
 Binghamton, N. Y. 
 
 Your physician will tell you of the 
 superior medicinal qualities of an abso- 
 lutely pure fermented grape wine. Great 
 Western champagne is the choice of dis- 
 criminating consumers the country over. 
 — Pleasant Valley Wine Co., Rheims. 
 
 Wines for the home.— Of course you 
 want the best, and most people know 
 when the best wines are wanted. Noth- 
 ing fills the bill like Peerless Brand.- 
 So. Cal. Wine Co., Los Angeles, Cal. 
 
 The wisdom of selecting a beverage 
 with care as to its purity and quality 
 must be apparent to everyone. Great 
 Western Champagne is the choicest, 
 purest, product of the grape, without a 
 superior, under any label, foreign or 
 domestic— P/ea*ant Valley Wine Co., 
 Rheims, N. Y. 
 NES 
 
30 
 
 TOBACCOXISTS' ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 31 
 
 if 
 
 SOFT DRINKS 
 
 Kv^\ ""f r""^ precaution In bottling 
 \\ heaton's famous bottled soda water to 
 «ee that the bottles are thoroughly 
 fleansed. The same precaution prevails 
 m every department and no impurities 
 are allowed in the preparation of the 
 5oda water. It is a delightful drink for 
 warm weather and the cost is just the 
 same as you pay for inferior soda water. 
 — nheatons. New Bedford, Mass. 
 
 *K*^Tu.^^""**'" '' *^^'"^ ^*s h^st to cool 
 the thirsty, perspiring multitude. Its 
 Efforts are quite successful, we're glad 
 to say. From out of the multitude of 
 
 The G.bson Girl" as just a little the 
 ^est.— Reynolds Drug Co., Denison, Tex. 
 
 > Such soda water as we are now serv- 
 ing! Must be splendid 'cause everybody 
 ^ays so. You like good soda, don't you? 
 Then you can't help liking ours-no one 
 can. Its so delicious and fresh and is so 
 frigidly cold.— roirn*, Secombe 4- Alli^ 
 son, San Bernardino, Cal. 
 
 For an occasions Vineland Grape Juice 
 is m every way satisfactory. Served in 
 a punch bowl, with chipped ice, it is de- 
 lightful at social entertainments. In 
 fact It is more than a beverage; it cre- 
 ates an appetite, acts as a tonic and ig 
 beneficial in all cases of sickness. Vine- 
 land Grape Juice is absolutely pure. Has 
 strength, color, flavor. For sale by drug- 
 gists and grocers. To realize just how 
 good this grape juice is, send ten cents 
 for a trial bottle-not an ordinary smaU 
 sample but the regular ten cent bottle.- 
 Vtneland Grape Juice Co., Vineland. 
 
 h^^TA"^^^^ '°^* ^^^'- ^^ >'«" ^'^nt a 
 healthful and refreshing drink for the 
 
 summer, let us supply you with quart 
 bottles and patent stoppers attached, at 
 ^1.00 per dozen, delivered within the city 
 limits. \ ou can get a bottle of root beer 
 extract from your grocer and make the 
 cheapest and best drink obtainable.— 
 Binghamton Glass Co., Binghamton. 
 
 El Verde grape juice! This is a grape 
 juice that IS pure, that has not one drop 
 of adulteration in it. It is made in 
 Pomona by Louise Gary Smith and is 
 just what its name implies-wholly grape 
 juice. The grapes are grown in the El 
 \ erde vineyard, and are pressed daily in 
 season. The benefit derived in drinking 
 
 sickness, is not realized by every one. 
 
 SOFT 
 
 But a pure grape juice like the El Verde 
 supplies a great deal of nutriment for 
 the body Single pints 25c.^H. Jevne 
 Co., Los Angeles, Cal. 
 
 R U particular? Then why do you 
 drink soft stuff from old boitles with 
 rusty wire and rotten rubber stoppers t> 
 
 It s for particular peop\e.-Fred L. Nor- 
 ton, Binghamton, N. Y, 
 
 The Coleman soda fountain caters to 
 the taste of people who know quality in 
 soda fountain beverages. Particular' at- 
 tention IS paid to customers both at the 
 fountain and in the reception room, 
 
 r.!f l\ """• ^^^"^ ^^^ ^''''^ « shori 
 rest while enjoying the delicious concoc- 
 tions of our expert dispensers.-Co/^ 
 fnan, Memphis, Tenn. 
 
 It may be interesting to people who 
 are careful about what thev drink, to 
 know that the Pureoxia beVerages are 
 absolutely pure and safe. The water 
 used is a pure spring water, thoroughly 
 and effectively filtered, and equal care b 
 taken in every department of the manu- 
 facture. You can bank on the quality 
 
 sL ^"r^tr ^''^^^'-N^^ton, Robert, 
 ton ^ Co., Hartford, Conn. 
 
 Welch's grape juice is a safe drink for 
 children and invalids. Besides being pal- 
 atable it contains many health-giving 
 properties unknown in any other bever- 
 ages. Your physician will tell you Con- 
 cord grapes are richer in vegetable foods 
 than any other irxxM.-Welch Grape 
 Jmce Co., Wett/ield, N. Y. ^ 
 
 Fickle taste finds itself anticipated at 
 Cirkler s soda fountain. We have a va- 
 riety of sundaes, sodas and mineral 
 waters that number into a hundred We 
 appeal to your taste through your eyes 
 by having everjthing tastily displayed 
 and served. Our service is prompt and 
 polite and the whole fountain is sanitary 
 to the highest degree.-OAa*. H. Cirkler. 
 Minneapolis, Minn. 
 
 A new drink.-"Cantaleup Sundae." It 
 IS made of ice cream, cantaleup and just 
 a dash of something else to give it snap 
 and flavor. The newest and most satis- 
 fying drink of the season. Served at our 
 fountain, but then you expect to find 
 the new" here first. Come to-day and 
 be cooled, refreshed and rested by a 
 "Cantaleup Sundae."— iJ^tfd Uuribut, 
 Des Moines, la. ' 
 
 DRINKS 
 
 .jh Dutch trea't is one where one always 
 receives the equivalent of what is given. 
 In drinking our fine bottled goods, our 
 cream soda, strawberry, ginger ale, or 
 Dr. Pepper, you more than get the equiv- 
 alent of what you pay in satisfaction, 
 besides getting a treat that is fit for the 
 gods. — Ercelsior Bottling Works, San 
 Diego, Cal. 
 
 Doesn't it make you tired to have the 
 soda clerk offer you the old-fashioned 
 drinks when you ask for a Mary Mac- 
 lane highball? This new and up-to-date 
 summer drink is cooling, refreshing, in- 
 vigorating and devilish good. A little 
 different from anything you ever tasted. 
 To be had only at our fountain. — Newbro 
 Drug Co., Butte, Mont. 
 
 What is Grape Fizz? Why, just the 
 nicest blended fruit drink you ever 
 tasted. Made of the true fruit, pure as 
 can be — a real thirst quencher. Eiqually 
 as good as a phosphate or with ice 
 cream. — Lucas Bros., Mansfield, Ohio. 
 
 Grape juice for strength. There's 
 nothing like the pure juice of luscious, 
 ripe grapes to give one strength. It 
 makes pure, rich blood, increases one's 
 weight and is one of the most agreeable 
 system tonics that can be taken. Espe- 
 cially valuable in cases of debility follow- 
 ing illness. It also makes a delicious 
 beverage. — Gordonr-Mitchell Drug Co., 
 Winnipeg, Can. 
 
 Wanamaker Grape Juice is the juice 
 of the grape — pure and undefiled, with- 
 out chemicals or other deleterious pre- 
 servatives. 
 
 It is made from the most carefully se- 
 lected Lake Erie Concord grapes, thor- 
 oughly sterilized, and fresh, sweet, and 
 delicious. 
 
 It possesses strengthening and tonic 
 qualities, is harmless and easily digested; 
 and makes therefore an admirable drink 
 for invalids. 
 
 Its rare flavor also makes it a most 
 palatable Summer beverage, to be taken 
 either in full strength, or diluted with 
 plain or carbonated water, and served 
 with cracked ice and, perhaps, a dash 
 of lemon. — Wanamaker, New York. 
 
 It is called by many "the restful drink." 
 It is made from fresh, full cream milk, 
 and contains the right food elements in 
 proper proportion. Try a cup before 
 going to bed at night — especially if the 
 day has been a strenuous one — see how 
 comfortably you rest and how fresh 
 you awaken the next morning. It is a 
 nutritive diet for men, women and chil- 
 dren. — F. Loeser ^ Co., Brooklyn, N. Y, 
 
 For a delightful summer drink you 
 should visit the elegant soda fountains 
 
 SOFT 
 
 in Riker's stores. Once you get a taste 
 of the delicious drinks we serve you'll 
 know where you can always depend on 
 fully satisfying that insatiable summer 
 thirst with something really good. We 
 have a number of "treats" in store for vou 
 
 • 
 
 — delectable drinks such as are not 
 served at ordinary functions. Drop in 
 first chance you get. — Riker's, Brooklyn. 
 
 El Verde Grape Juice — We're selling 
 the new vintage now, and it excels in 
 every way any heretofore put on the 
 market. The "El Verde" grape juice in 
 the past has been far superior to all 
 others, and our patrons will be more than 
 ever pleased with the new vintage. It 
 is nothing but pure grape juice with all 
 the natural sweetness and flavor of the 
 grape. Unsweetened, undiluted and no 
 preservatives of any kind used. — H. 
 Jevne, Los Angeles, Cal. 
 
 Lime juice. Do you know that there's 
 nothing quite so nice for a summer 
 beverage as a drop of lime juice. Of 
 course, pure lime juice is the only kind 
 to buy. To be absolutely sure that you 
 are getting pure lime juice you must 
 buy that bottled by the Hudson's Bay 
 Company. Two or three teaspoon fuls 
 in a glass of cold water makes a drink 
 fit for a king. A bottle will make about 
 fifty glasses; very special indeed. — Hud^ 
 son's Bay Stores, Vancouver, B. C. 
 
 Keep cool. We will do our part to- 
 ward keping you cool. At our fountain 
 you will find iced beverages that are not 
 only delicious but pure, wholesome and 
 healthful. Our cream is the cream of 
 creams. We have electric fans to assist 
 the cooling process. — Reynolds Drug Co., 
 Denison, Texas. 
 
 Ice cold deliciousness. WTiat a satis- 
 faction an "ice cold" fountain drink is. 
 How delicious it is. How it appeals to 
 the appetite. How refreshing. Ice is 
 not saved at our fountains. We know 
 our drinks will not be right unless "ice" 
 and plenty of it is used. It's the "ice" 
 as well as the mixing and the materials 
 and the cleanliness that makes our foun- 
 tain drinks so delicious. — Kingston, Deni- 
 son, Texas. 
 
 New and old beverages. Tastes differ, 
 but they never differ so much that they 
 cannot be suited at our fountain. We 
 serve all the old-time fountain favorites 
 as well as all the new ones that are 
 worth while. If you want plain sodas, 
 mineral waters, phosphates, cream com- 
 binations, root beer, ginger ale, egg 
 drinks, ice cream soda or new and delici- 
 ous specialties, we have them — all at 
 their best. — Reynolds Drug Co., Deni- 
 son, Texas. 
 DRINKS 
 
S2 
 
 TOBACCONISTS- ADVERTISING 
 
 Call in at one of our fountain* on a 
 hot day or evening. We will serve you 
 the coolest and best drinks you ever 
 tasted. They quench the thirst because 
 they are made right. Expert operators 
 at all our fountains. AH the latest 
 American drinks.— Wat son% Winnipeg. 
 
 Every fancy drink made by expert mix- 
 ers from genuinely pure materials. 
 
 rnot\ 'P^f'^^'"^ ^«*^rS' suggesting cool, 
 rock-bound springs-phosphates, sun- 
 daes, egg drinks, lemonades. Stop as 
 you go hy~Bo»well ^ Noyes Drug Co., 
 Los Angeles, Cal. ^ ' 
 
 A lover's retreat in our soda fountain, 
 tor those who love a cool and refresh- 
 ing soda flavored with the real taste of 
 the garden, just sweet enough, our foun- 
 tain suits. There must be something 
 about our fountain that brings people 
 back for more. You will come back 
 too, when you taste our flavors.— Oiri 
 Vrug Store, San Bernardino, Cal 
 
 Fancy sundaes. Good every day in 
 the week and Sunday too. Pure ice 
 cream with different combinations of 
 flavors, fruits, syrups, nuts, ices, etc., 
 so ingeniously put together as to make 
 the most delicious and cooling dish of 
 frozen cream— Toirne, Secombe * Alii- 
 ton, San Bernardino, Cal, 
 
 Commodore Peary has the honor of 
 The nearest the pole." The "coolest 
 spot most Springfield people can dis- 
 cover this summer will be found in the 
 bottom of one of our dishes of ice cream 
 or a glass of delicious red raspberry 
 sherbet. Fifteen minutes for 10 cents 
 away from the hot sun, making a pleas- 
 ant discovery every time a spoon touches 
 ihe h^s.—Maldaner ^ Sons, Springfield. 
 
 White Rock Water— We can't say too 
 much about White Rock water. It is 
 without question the finest water pro- 
 curable for drinking purposes. Its 
 flav-or is delicious and it has certain 
 healthful qualities not to be found in 
 
 other waters. It is full of life, vim and 
 sparkle but has not the bite, burn and 
 sting of other charged waters. Every- 
 body knows the need of pure water- 
 or ought to. There couldn't be a water 
 purer than White Rock. We are sole 
 agents.— if. Jerome, Los Angeles, Cal. 
 
 Now! About the dinner.' The dinner 
 has three essentials-turkey, cranberry 
 sauce, and water. The water ought to 
 be purest and best, so call.-r*^ Ingram 
 Lithia Water Co., Birmingham, Ala. 
 
 Some natural drinks. Mineral Water 
 IS Nature's drink, and a drink fit for 
 the gods it is, for it does its duty well 
 and quenches your thirst. Very healthy, 
 too ^ ou ought to drink a glass of min- 
 eral water every day. We carry the 
 various b rands.- Toir^*, Secombe ^ 
 Alhson, Druggists, San Bernardino. 
 
 A man said yesterday. " I have par- 
 taken of Root Beer at several different 
 fountains, but it does seem to me some- 
 how that what I get at the People's 
 Pharmacy Fountain is the most refresh- 
 ing and best tasting of all." Not only is 
 this the case with root beer— it's the 
 same with everything we serve. Give 
 us a fair trial and you will be convinced 
 that the man who complimented our root 
 beer yesterday was correct. Ice cream 
 delivered to any part of the city in any 
 quantity without extra charge.-TA^ Pel 
 pies Pharmacy, Denison, Texas. 
 
 Pure refreshing Ginger Ale. No, all 
 ginger ale is not pure, as many of the 
 so-called ginger ales do not contain 
 even the smallest amount of ginger Our 
 ginger ale is the "real thing." *It is 
 made of genuine ginger root, sugar and 
 pure spring water. You'll notice the 
 difference when you try it. It's a 
 healthful drink and is most refreshinir 
 and stimulating-just the drink for you 
 when fagged out with the heat. On 
 draught at our fountains, 5c a glass, or 
 in bottles lOc.-Central Drug Co., San 
 Bernardino, Cal. 
 
 TOBACCONISTS' ADVERTISING 
 
 33 
 
 SODA 
 
 SOFT DRrNKS 
 
 The soda water we serve is sure to 
 please those who appreciate quality. — 
 Wanamaker*s, New York. 
 
 Leave your thirst at our fountain. 
 ** The parting will be sweet.'' — Wana- 
 maker's. New York. 
 
 The soda water we serve touches the 
 thirsty spot and satisfies the fastidious 
 ones. — Wanamaker's, New York. 
 
 Delicious foaming soda flavored with 
 pure fruit syrups and served with cream. 
 Can anything be cooler or more cooling? 
 — Macy's, New York. 
 
 Refresh yourself during the summer 
 days at our soda fountain. The most 
 delicious drinks with pure fruit flavors. 
 Just try our fountain once. — Wanama- 
 ker's, New York. 
 
 The difference in soda drinks. — Two 
 persons may mix the same materials 
 and get a greatly different result. Then, 
 too, the deliciousness of a drink depends 
 much on the quality of the ingredients. 
 Our fountain is in charge of an exper- 
 ienced dispenser — a man who thoroughly 
 understands the serving of mixtures and 
 who keeps instant tab on the new things 
 as they are introduced; and in line with 
 the policy of our whole store none but 
 the absolutely pure materials are served 
 from our fountain. — Wanamaker's, New 
 York. 
 
 She smiles with delight, and so do all 
 our patrons when ice cream is served 
 that is calculated to tickle even the most 
 fastidious taste, made from the very 
 purest and choicest of cream and fruit 
 flavors, containing nothing in the small- 
 est degree unhealthful. It is both de- 
 licious and wholesome. — Wanamaker's, 
 New York. 
 
 Cooling lays for thirsty days. — Cald- 
 well Sweet, Bangor, Me. 
 
 There are other reasons besides lo- 
 cation to account for the crowds at 
 Dean's fountain — try the soda! — Dean's, 
 Los Angeles, Cal. 
 
 Chocolate ice-cream soda made and ser- 
 ved exactly right.— Chocolate is the hard- 
 est to make and make right. It requires 
 so much care and attention. Then good 
 chocolate is expensive and a great many 
 "skimp'' on the quantity used. Try 
 our chocolate — it's delicious.— Andrew R. 
 Cunningham, Detroit, Mich. 
 
 Hot, isn't it? Soda water and ice 
 
 cream are the most desired articles now- 
 a-days. The following ads, selected from 
 old newspapers, are a little modified and 
 herewith given for the benefit of those 
 who are looking for suggestions when 
 writing ads for the hot and thirsty. — 
 Wanamaker's, New York. 
 
 Always remember at Wiley's it's pure, 
 that's sure. Our fountain is marked by 
 its daintiness and cleanliness — every- 
 thing looked after as carefully and kept 
 as clean as though we had to do all the 
 drinking ourselves. Our soda water and 
 ice cream are the kind that's sure to 
 please you — we are confident of that, for 
 no purer or better can be made. — Wiley's, 
 Atlanta, Oa. 
 
 Ginger ale outclasses lemonade, and 
 there is not the trouble of making it. 
 We have the genuine Belfast. Just hot 
 enough to be interesting. — T. E. Burns 
 Company, Knoxville, Tenn. 
 
 Refresh yourself during the Summer 
 days at our soda fountain. The most 
 delicious drinks with pure fruit flavors. 
 Just try our fountain once. — F. L. Gut- 
 mann, Colorado Springs, Colo. 
 
 Strawberry ice cream. The choicest 
 selected strawberries and bananas make 
 these two flavors of our ice cream es- 
 pecially fine. Our pineapple, vanilla, 
 chocolate and others are the best of their 
 kind. — Hazelwood Co., Spokane, Wa^h. 
 
 It touches the spot just right, and the 
 effect produced stays with the drinker. 
 Don't flood the stomach with ice water 
 and other stuff that brings discomfort 
 first and dyspepsia afterwards. What's 
 more delicious than our foaming soda, 
 flavored with pure fruit syrups and 
 served with cream? Can anything be 
 cooler or more cooling? Drinking it has 
 delighted crowds and hurt no one. — 
 Wyman's, Bangor, Me. 
 
 Wiley's is a delightful place to visit 
 these warm davs. And why so? A 
 large, bright and well-ventilated room, 
 cool as can be — music by Atlanta's best 
 orchestra — and the purest and best pos- 
 sible iced drinks, ice cream and ices ser- 
 ved. Could you want for a better Sum- 
 mer attraction? Before and after a 
 tour of shopping in the mornings and 
 afternoons, or a car ride after tea, are 
 the times to think of us and the many at- 
 tractions that await you. — Wiley's, At- 
 lanta, Oa. 
 
 SODA 
 
{ 
 
 84 
 
 TOBACCONISTS' ADVERTISING 
 
 
 .nF t ^*" ' delicious ice cream and 
 soda. It s satisfying, it's cooUng.-Dean^a 
 i>rug Store, Log Angeles, Cat. 
 
 « Tr""^ ^T *^^''* "* ^«"'« fountain. 
 
 The parting will be sweets-Dean's 
 
 Los Angeles, Cal. ' 
 
 Barton's maple mist and sweet cherry 
 
 fil r^ ''■T'^ '^^^ ^'^ considered the 
 finest drinks in the city. We use only 
 the pure fruit juice. When warm and 
 
 l«r^'*°T,:?"'^ '^^ us.-fr,7/ M. Bar- 
 ton, Mansfield, Ohio, 
 
 J "^^^^ " «"" it IS served 
 at our fountain (5c.) every da v. A 
 cool refreshing summer drink without an 
 W, ^^f *''"'''^''* ^ Fo,, Co., Porll 
 
 .Ice cream soda.-There's but one good 
 kind and you'll find that at Malstro^ 
 It IS our earnest endeavor to " Get Next ** 
 to just what you want, not too Weet, 
 irif""^"?! '""^^ '*'^*" "*° n^«ke it 
 
 "kinlc/' ^^^^^'^ ""^ ^" *he new 
 cn^o ^ »n serving make this the best 
 soda fountain in the NortK^Malstrom 
 isros., Tacoma, Wash. 
 
 The Drinks We Serve are just as 
 good on cool days as hot. We've drinks 
 for all appetites and all people. Our 
 boda ,s as pure and delicious as it's 
 possible to make. Our Ginger Ale is 
 a world beater-has that satisfying taste 
 that makes it so popular. Our Policy 
 
 that's what we are here for.-Loran^.r 
 
 4(- Culver, Saginaw, Mich. 
 
 Dean's soda is sure to please those 
 ^ho appreciate quality.-Z)Mn'* Drua 
 iitore, Los Angeles, Cal. 
 
 h^^fK^ ,"''1''"' '"'""'" ^""k that is 
 healthful for the children, as well as 
 
 adults, IS our sparkling root beer, lemon 
 drfnL? ««"«Panlla. For mixing 
 drinks for papa and his friends thert 
 IS nothing so delicious as our snappy 
 ganger ale and our fine carbonated waters. 
 No one should be without these comforts 
 
 Bottling Works, Spokane, Wash, 
 Hall's soda touches the thirsty spot 
 
 E. Hall 8f Co., Binghamton, N. Y. 
 
 Good Soda.-Syrups made from the 
 fruit, p enty of ice, " velvet " ice cream, 
 clean glasses and spoons and an oblig- 
 ing clerk, all go together to make a 
 glass of good soda.-^ndr.u. Cunning, 
 ham, Detroit, Mich. ^ 
 
 A glass of soda smoothes things out 
 
 TOBACCONISTS' ADVERTISING 
 
 35 
 
 SODA 
 
 and ends a lovers* quarrel, makes mam- 
 ma and the children happy and braces 
 up papa for his business duties. There 
 IS nothing so refreshing or so bracing 
 on a warm day as a glass of our ice 
 cream soda, flavored with pure fruit 
 juices or our orange phosphate. Try 
 it-Smith ^ Good, Lexington, Kg. 
 
 Wlien you drink Sun's soda you drink 
 the best the freshest, the cleanest soda 
 made. \\ e know how to mix soda drinks 
 in the proper style-know just what to 
 put into them to reach perfection. If 
 Jt s an egg chocolate you order, you'll 
 drink the best egg chocolate that can 
 
 ditto. In fact, it doesn't matter what 
 you order, it will be the best. Xow, 
 suppose you try us once-a fountain in 
 every store.-TA* Sun Drug Co., Los 
 Angeles, Cal. '' ' ' 
 
 "Mr. Smith, how do you make such 
 delicious ice cream r A frequent ques- 
 tion asked of us. Do you know how 
 delicious It is? Drop in and let us 
 serve it to you. Everything is neat and 
 clean and of the best w- «,„u 
 ^of\ A\4f \ \ . , ^^ ^^^^ over 
 
 100 different drinks with and without 
 ice cream and they are all right— 
 iimxths Pharmacy, Janesville, Wis. 
 
 "Never tasted anything nearly so 
 good' ,s the verdict of all who have 
 tried our choice fruit flavor soda. It's 
 so delicious as to almost force an ex- 
 pression of delight from a sphinx. Pre- 
 pared from purest and finest ingre- 
 dients. It IS always of uniform high 
 quality. Try a glass of this unrivalid 
 ice cream soda. 'Twill make you feel 
 there s something worth living for.- 
 Hemltck, Mansfield, O. 
 
 The Difference in Soda Drinks.— Two 
 persons may mix the same materials 
 and get a greatly different result. Then, 
 too, the deliciousness of a drink de- 
 pends much on the quality of the in- 
 gredients. Our fountain is in charge 
 of an experienced dispenser-a man who 
 thoroughly understands the servinir of 
 mixtures and who keeps instant tab on 
 the new things as they are introduced; 
 and m line with the policy of our whole 
 store none but the absolutely pure ma- 
 terials are served from our fountain.- 
 Hefley-Arcularius Drug Co., Colorado 
 Springs, Colo. 
 
 The soda that's right. It's said to 
 K^^u /,* !" *«^"--tWs soda of mine 
 —but that s just because it's made right, 
 flavored right and served right. There's 
 a lot in knowing how to do things riirht 
 even in the soda water business.-Tifn^! 
 ers Drug Stores, Altoona, Pa. 
 
 Cool, sparkling soda, served in cool, 
 thin, sparkling glasses by an expert 
 mixologist, makes Wynkoop's ideal soda 
 peer of all. We've many new drinks 
 this year. — Wynkoop-Vaughn Co., Ta- 
 coma, Wash. 
 
 To drink a dream try our soda water. 
 It is all that money, experience, skill 
 and cranky ideas as to purity and clean- 
 liness can make it. Sparkling water, 
 rightly charged — pure fruit syrups — 
 plenty of ice — glasses of ample size — 
 these are a few of the features that 
 account for its excellence. Try our 
 perfect and daintily served soda once 
 and you'll need no second urging. — 
 Sawyer's Pharmacy, Schenectady, N, Y. 
 
 Our ice cream soda and sundaes are 
 so good that they are helping us to 
 sell more soda water than we ever sold 
 before. Let our soda fountain help 
 make this hot weather pleasanter. — Ped- 
 ley, Mitchell 4* Egbers, Cannon City. 
 
 We are especially prepared to fur- 
 nish bottled soda in any quantity to pic- 
 nic and excursion parties, and the best 
 for the money — always. — Solomon's, Pen^ 
 sacola, Fla. 
 
 It touches the spot just right, and 
 the effect produced stays with the 
 drinker. Don't flood the stomach with 
 ice water and other stuff that only 
 brings discomfort first and dyspepsia 
 afterwards. What's more delicious than 
 our foaming soda, flavored with pure 
 fruit syrups and served with cream? 
 Can anything be cooler or more cool- 
 ing? Drinking it has delighted crowds 
 and hurt no one. — Macy's, Nero York. 
 
 Dean's soda touches the thirsty spot 
 and satisfies the fastidious ones. — 
 Dean's, Los Angeles, Cal. 
 
 For a pure and delicious sherbet or 
 punch try one of Wiley's, made from 
 the purest cream and choice ripe fruit 
 juices. — Atlanta, Qa, 
 
 Delicious soda waters aren't a hap- 
 pening. It takes pure fruit juices, the 
 best of ingredients, utmost cleanliness 
 and expert knowledge to produce them. 
 — Charles Stuckert, Trenton, N. J. 
 
 We are often asked why it is that 
 our soda and fountain drinks taste so 
 much better than those they get at other 
 places. It is because the water is per- 
 fectly carbonated by our electric gen- 
 erator producing that clear, sparkling 
 water, with its snap and sparkle, that 
 goes right to the thirsty spot. It is 
 because our fountain is so constructed 
 that it produces the coldest soda water 
 that can be drawn. It is because our 
 fountain is the sanitary kind, and every 
 
 glass of soda drawn from it means 
 health and happiness. — Pedley, Mitchell 
 ^ Egbers, Cannon City, Colo. 
 
 A lover's retreat is our soda foun- 
 tain. For those who love a cool and 
 refreshing soda, flavored with the real 
 taste of the garden, just sweet enough, 
 our fountain suits. There must be 
 something about our fountain that 
 brings people back for more. You will 
 come back, too, when you taste our 
 flavors. — Old Drug Store, San Ber- 
 nardino, Cal. 
 
 Of course you want the best soda. 
 Ever try Kingston's? If you have, you 
 know it's the best. If you haven't — 
 well you know you are missing it. It's 
 cold, sparkling, luscious with rich 
 creamy cream — ^and tastes just right. 
 We mix it as you want it. — Kingston, 
 Denison, Texas. 
 
 Our ice cream soda is one of the 
 most popular drinks to be had in town. 
 It brings people from everywhere; it's 
 so delicious and cool. — Geo. E. Savage, 
 Portland, Me. 
 
 Soda W^ater at Will— With a " Spark- 
 lets " Bottle. — How often have you 
 wanted carbonic water, to add the neces- 
 sary life to your cooling drink, and 
 found the club soda or syphon exhaust- 
 ed? With a "sparklet "outfit no such 
 accident can happen; for you can al- 
 ways have your soda water plant at 
 your elbow. There's a magic in the 
 little capsules, that is easily invoked 
 to make a cooling and refreshing drink. 
 An attractive new feature is the club 
 soda set of six bottles, charging case, 
 and box of " sparklets " capsules, so 
 that a suflBcient supply of carbonated 
 water can be prepared and set away to 
 keep cool, until needed. — Wanamaker's, 
 New York. 
 
 Ing's ideal soda is. soda lightful. — 
 The Ing ^ Allen Drug Co., Sacramento. 
 
 Dean's soda tickles the palate and 
 quenches thirst. — Dean's Drug Store, 
 Los Angeles, Cal. 
 
 Dean's delicious foaming soda flav- 
 ored with pure fruit syrups and served 
 with ice cream. Can anything be cooler 
 or more cooling ? — Dean's, Los Angeles. 
 
 The choice is not limited to half a 
 dozen flavors. There's more than twice 
 that number from which to select the 
 flavoring for your soda water. All are 
 rich fruit syrups and perfectly deli- 
 cious. The soda water is pure and whole- 
 some, and everything around the foun- 
 tain and counter is clean and inviting. 
 — Patten Pharmacy, Grand Forks. 
 
 SODA 
 
36 
 
 _J£OBACCONISTS' ADVERTISING 
 
 Try our delicious soda water and 
 you will get the coolest and most de- 
 licious drink right in front of our foun- 
 tain. We have the purest and best 
 syrups and flavors, and we know ex- 
 act y how to draw a glass of soda that 
 will hit your thirsty spot every time.^ 
 I'eona Candy Kitchen, Peoria, III. 
 
 It's Drinking Time.-Don't wait until 
 you are thirsty. Thirst isn't necessary 
 for the enjoyment of our soda. Extra 
 ?ood soda is good any time. There's 
 satisfaction in its deliciousness. Our 
 soda isn't the ordinary soda-it isn't 
 made from ordinary materials. It's the 
 kind of soda that requires the best 
 grade of fountain supplies, abundance 
 of ice, skill and conscience in the mak- 
 ing. It's the kind that affords litUe 
 profit and makes friends.-Dr E D 
 Morrison i' Co., Valley Junction, la. 
 To Reach That Thirsty Spot.-Makes 
 no difference how big your thirst is, a 
 soda drawn from our fountain is sure 
 to quench it. Our ice cream soda has 
 every element of superiority— that's the 
 secret of ,ts popularity.— /.oranacr Sc 
 Culver, Saginaw, Mich. ^ 
 
 Our best soda fountain is sizzling and 
 fizzing and bubbling with the most de- 
 licious drink. None but the best qual- 
 ity of materials is used, and folks tell 
 us that we know how to nyike delicious 
 soda drinks.-^. Q. Reynolds &■ Co., 
 Co., Denison, Tex. 
 
 Satisfjing Soda. Our soda is made 
 just right, tastes just right and the 
 drinking is followed by that satisfied 
 feeling. Any drink worth drinking we 
 serve, serve several to be found here 
 only. Bring in your thirst and call 
 for the antidote you found most sat- 
 isfactory.-/, o. Jamieson, Charlotte- 
 town, P. E. I. 
 
 A bargain in every glass. Some soda 
 water is good and some not so good. 
 Ours is too good to sell for 5 cents; 
 but as we cannot afford to sell a poor 
 glass of soda any more than we can a 
 poor drug, we will give you a bargain 
 m every glass.-/ay Smith ^ Son, Sag- 
 tnaic, Mich. ^ 
 
 The vast army of soda water drinkers 
 IS growing as the days grow warmer. 
 Refreshing and exhilarating, it's the 
 most popular summer beverage for all 
 classes of people. Those who visit this 
 fountain are of one opinion-" the soda 
 that wets the dry spoV^-Tumer's Drua 
 Stores, Altoona, Pa. 
 
 Chocolate ice cream soda is the hard- 
 est flavor to make right, it requires so 
 much care and attention. Besides, good 
 
 SODA 
 
 Chocolate is expensive; but that makes 
 no difference here. Our chocolate is 
 perfect in quality and generous in quan- 
 tity. T^r t-it's delicious.-Cferif, Ic, 
 tream Parlor, Lockport, III. 
 
 Say, girls, the laugh has been on you 
 so many times about your complexions 
 being bought in a drug store at two 
 bits a box-Here's a secret-You can 
 buy It for five cents a glass at our 
 soda fountain-and it's the kind that 
 won't come off. You may tell that 
 healthful tint in the cheeks of a ma- 
 jority of smiling faces about our foun- 
 tain, any day, for our soda tattoos a 
 rosy, healthful hue that sapolio couldn't 
 budge-there's health in every drop- 
 mental nourishment, too- for "it drives 
 away dull care and instills a cheerful 
 disposition.-JAe Ing 4- Allen Co., Sac- 
 ramento, Cal. 
 
 Soda Water Philosophy. Facts worth 
 remembering. Some people don't be- 
 lieve in soda water. Thev say it's too 
 sweet— injures the stomach, etc. That's 
 nonsense! True, there's a great deal 
 of poor stuff sold under this name- 
 chemical syrups, half carbonated water 
 -but when you drink what we serve, 
 you do your palate, your stomach and 
 your digestion a genuinely good turn. 
 In the tropics fruits of all kinds are 
 the principal diet-a wise Providence 
 so provides it. When the sun brings 
 out the perspiration here, we give you 
 the pure fruit juices without the pith 
 and fibre, which are the indigestible 
 parts. And the sparkle— who will say 
 it isnt better than the exhilaration of 
 alcohol? And the refreshing coolness- 
 who will claim it is not more invigor- 
 ating than the effects of beer or wine.> 
 The drinking habit won't harm you if 
 It gets Its supply from our fountain. 
 Come— and bring the lady with you!— 
 Adrian Paradis, Brooklyn, N. Y. 
 
 There is nothing on earth that will 
 cool you as quickly as a glass of pure, 
 sparkling, delicious soda. And when 
 prepared with the purest of fruit juices 
 and choicest of cream, like ours, it is 
 as nectar for the soul. We serve ice 
 cream soda that can't be excelled. Cool- 
 ing, refreshing, reviving, wholesome, 
 palatable, delightful. You must try it 
 —Mykrantz Pharmacy, Columbus, Ohio. 
 
 Oh, But It's Good.-That's what they 
 all say about our soda. When some- 
 thing really delicious, refreshing and 
 satisfying is desired, drop in here and 
 try our ice cream soda. It's the very 
 acme of Summer pleasure.— (?rai/ * 
 Worcester, Detroit, Mich. 
 
 TOBACCONISTS' ADVERTISING 
 
 37 
 
 Our soda fountain is now at your ser- 
 vice for the summer season. A fine 
 place to stop and enjoy a delicious, re- 
 freshing drink— pure and wholesome. — 
 The Diamond Drug Store, Kansas City. 
 
 A few swallows of Mykrantz's deli- 
 cious, cold and sparkling soda water on 
 a sultry day will open your eyes to 
 the difference in a high grade, pure 
 fruit juice flavoring and that made by 
 artificial processes. Mykrantz's choice 
 soda water is a boon to the thirsty on a 
 hot day like ihis.—Mykrantz, Columbus. 
 
 Something sparkling, exhilarating, re- 
 freshing comes from our soda fountain 
 on every turn of the valve. You will 
 soon learn how delicious each one of 
 the many drinks we prepare is. And 
 you will soon learn that our soda is as 
 pure and wholesome as perfect mater- 
 ials and great care can make it.— Dwd- 
 ley's Drug Store, Silver Springs, N. Y. 
 
 There is nothing on earth that will 
 cool you as quickly as a glass of pure, 
 sparkling, delicious soda, and when pre- 
 pared with the purest of fruit juices 
 and choicest of cream, like ours, it is a 
 nectar to the soul. The ice cream soda 
 we serve cannot be excelled. It is cool- 
 ing, refreshing, reviving, wholesome, 
 palatable and delightful. You must try 
 it at Lilley's Ice Cream Parlors and 
 Candy Factory, Victoria, B. C. 
 
 Sliced Peaches and Crushed Rasp- 
 berries. — What a vision of deliciousness 
 arise as you think of them in connec- 
 tion with a cooling draught! How 
 tempting the thought! Well, they're 
 more than tempting when served with 
 our ice cream soda. All this would be 
 wasted on old customers. They know 
 there's no drink like these two bev- 
 erages of ours. They're around our foun- 
 tain every day. It's the stranger that 
 we hope to attract. — Schlotterbeck ^ 
 Foss Co., Portland, Me. 
 
 An elevated taste is displayed by 
 those who drink our soda water. They 
 have learned to discriminate between the 
 good, bad and indifferent and have 
 chosen the good as their favorite bev- 
 erage. Our soda fountain can supply 
 an almost endless supply of flavors, and 
 from those and the pure soda water are 
 concocted delightful, refreshing, whole- 
 some and invigorating drinks. — A. L, 
 Ziegler, Druggist, York, Pa. 
 
 Hall's is a delightful place to visit 
 these warm days. And why so? A 
 large, bright and well ventilated room, 
 cool as can be — music by electric piano, 
 and the purest and best possible iced 
 drinks, ice cream and ices served. Could 
 
 you want for a better summer attrac- 
 tion? Before and after a tour of shop- 
 ping in the mornings and afternoons, 
 or a car ride after tea, are the times 
 to think of us and the many attrac- 
 tions that await yow.— Geo. E. Hall ^ 
 Co, Binghamton, N. Y. 
 
 Meet me at Watson's fountain. 
 That's what you should say to your 
 friends if you want to please them. We 
 have an expert operator in charge at 
 each of our stores. Our soda is pure, 
 delicious, refreshing and everything that 
 good soda should he.— Watson's, Winni- 
 peg, Can. 
 
 Delicious soda daintily served. Every- 
 body likes our soda water with its spark- 
 ling freshness, its refreshing ice-cold- 
 ness and its thorough purity and whole - 
 someness. We go to endless pains to 
 make each drink suit the particular taste 
 of each individual customer. We serve 
 it just as you like it— People's Phar- 
 macy, Denison, Texas. 
 
 Ice cream soda. — There's but one good 
 kind and you'll find that at our foun- 
 tain. It is our earnest endeavor to 
 "Get Next" to just what you want, 
 not too sweet, just enough soda water 
 to "make it right" and only the best 
 of ice cream. Best fruit flavors and 
 all the new "kinks" in serving make 
 this the best soda fountain. — Wana- 
 maker, Philadelphia. 
 
 Our soda fountain is the chilliest, 
 coldest, frostiest proposition in town. 
 — Loranger ^ Culver, Saginaw, Mich. 
 
 Our ice cream soda is one of the most 
 popular drinks to be had in town. It 
 brings people from everywhere, it's so 
 delicious and cold.— Macy's, New York. 
 An elevated taste is displayed by 
 those who drink our soda water. They 
 have learned to discriminate between 
 the good, bad and indifferent and have 
 chosen the good as their favorite bev- 
 erage. Our soda fountain can supply 
 an almost endless supply of flavors, and 
 from those and the pure soda water 
 are concocted delightful, refreshing, 
 wholesome and invigorating drinks. — 
 Wanamaker, Philadelphia. 
 
 " Never tasted anything nearly so 
 good" is the verdict of all who have 
 tried our choice fruit flavor soda. It's 
 so delicious as to almost force an ex- 
 pression of delight from a sphinx. Pre- 
 pared from purest and finest ingredients, 
 it is always of uniform high quality. 
 Try a glass of this unrivaled ice cream 
 soda. 'Twill make you feel there's 
 something worth living for. — Wana- 
 maker's, Philadelphia, Pa. 
 
 \\ 
 
 SODA 
 
 \ 
 
38 
 
 TOBACCONISTS' ADVERTISING 
 
 
 i 
 
 Our ice cream parlor is a delightful 
 place to visit these warm days. And 
 why so? A large, bright and well ven- 
 tilated room, cool as can be — and the 
 purest and best possible iced drinks, 
 ice cream and ices served. Could you 
 want anything better in these scorch- 
 ing hdt days ? — Macy's, New York. 
 
 Pomona Ice. — A fruit punch that has 
 body and a delicious new flavor that's 
 produced by the blending of choice ripe 
 fruits. We make it and it is served 
 at our fountain (5c) every day. A 
 cool, refreshing summer drink without 
 an equal. — Macy's, New York. 
 
 Real ice cream goda. That's the kind 
 we serve. Although in this enlightened 
 age it is possible to make a pretty good 
 imitation of ice cream without using 
 cream of sugar, we are still old-fash- 
 ioned and use the real ingredients. 
 That's why you get such delicious ice 
 cream soda here. "We spare no ex- 
 pense in making our ice cream soda. 
 Not only is the ice cream pure and 
 good but the syrups are made from 
 real luscious fruits. If it were pos- 
 sible to make better we would do so. 
 Our cleanly service helps to make soda 
 drinking more delightful. — Reynold* 
 Drug Co., Denison, Texas. 
 
 Soda. The darkest face will brighten 
 after a glass af our delicious soda. The 
 tired and thirsty man or woman will 
 find it both satisfying and refreshing. 
 A glass of sparkling soda drawn from 
 our fountain will make you think it in- 
 deed the fountain of youth. It will 
 banish the lassitude due to the heat, 
 comfort the parched throat and tickle 
 the palate as no other drink can. Have 
 one with us. — Exchange Drug Co., Mont- 
 gomery, Ala. 
 
 Soda Fountains. Several rare bar- 
 gains in our warerooms for quick de- 
 livery. Easy terms of payment. A 
 postal will bring our representative. — 
 Robert M. Green ^ Sons, Philadelphia. 
 
 Golden Orangeade. Cooling, refresh- 
 ing, healthful. A soda beverage that 
 makes a long thirst scamper. If you 
 drink Golden Orangeade you will wish 
 you had a neck as long as a giraffe's. 
 It is the drink for these sizzling July 
 days. Long drink, 5c. — Towne, Seccombe 
 ji; Allison, San Bernardino, Cal. 
 
 When thirsty quench your thirst at 
 our soda fountain. The coolest, most 
 refreshing drinks are to be obtained 
 there. The best ice cream soda in the 
 city, made from pure fruit flavors. 
 Root beer, vichy and all kinds of min- 
 eral waters served ice cold, for hot 
 
 weather thirsts at The Modern Phar- 
 macy, Binghamton, N. Y, 
 
 A sip for the fair generally includes 
 a glass of delicious soda water. We 
 have it in all flavors as well as all other 
 "soft drinks," such as sarsaparilla, gin- 
 ger ale, root beer, etc. It is all pure 
 and guaranteed. There is a delightful 
 feeling of comfort that follows a drink 
 of this matchless soda. Make a trial of 
 it in the near future. Then you will 
 wonder how you have managed to do 
 without it so long. — Owl Drug Store, 
 San Bernardino, Cal. 
 
 Pure food chocolate with our sun- 
 daes. The chocolate we use to make 
 our syrups for the fountain is " Bens- 
 dorp's,'* the most expensive, the purest 
 made. Imported for high grade use, it 
 is one of the few that conforms to 
 the Pure Food Law. Try a soda with 
 this chocolate.— Central Drug Co., San 
 Bernardino, Cal, 
 
 The Fountain. Refresh yourself dur- 
 ing these hot days at the Marble Foun- 
 tain. The most delicious drinks with 
 pure fruit flavors. Lemonade, coca- 
 cola, but our specialty is ice cream soda. 
 In the tea room we serve ice cream in 
 all sorts of unique ways. — Schipper ^ 
 Block, Peoria, III, 
 
 Soda Fountains. We are well equip- 
 ped for the season. Fountains at all 
 our stores. Expert operators to sup- 
 ply you with all the latest American 
 mixtures and favorite flavors. Every- 
 thing modern and up-to-date. Bright, 
 cheerful stores and parlors. — The Wat- 
 son Confectionery Co., Ltd., Winnipeg. 
 
 The best soda in town. It is our 
 aim to make the best soda. We there- 
 fore spare neither trouble nor expense 
 to secure the best results. Natural 
 fruit flavors, plenty of ice, cleanliness 
 and superior skill in dispensing make 
 "Gorgas' soda" just what you want it 
 to be — pure — delicious — satisfying. — 
 Gorgas, Ilarrisburg, Pa. 
 
 A satisfied expression will be noticed 
 in your face after one of our cooling 
 and refreshing tutti-frutti sundaes. Ask 
 our mixologist. — Wynkoop-Vaughan Co., 
 Tacoma, Wash. 
 
 So-da you see the point. The leading 
 soda men in all its branches. Purity in 
 water and best of material in the manu- 
 facture of goods is our motto. — Pioneer 
 Soda Works, Reno, Nevada. 
 
 Maple mist and sweet cherry five-cent 
 ice cream soda are considered the fin- 
 est drinks in the city. We use only 
 the pure fruit juice. When warm and 
 thirsty come and see us. — Macy's, New 
 York. 
 
 SODA 
 
 TOBACCONISTS' ADVERTISING 
 
 39 
 
 RESTAURANTS 
 
 " / see Smith takes five minutes for lunch." 
 " Oh, yes! Smith has been out of active business for 
 some little time, now." — Puck. 
 
 
 15 
 
 -rj 
 
 The oyster season. — Those who like 
 oysters like also the way we cook them, 
 dj'sters require diff'erent treatment than 
 any other food, and we give them just 
 the attention that assures best taste. Our 
 patrons like our service and our cooking. 
 We believe you will like them, too. — 
 Gem Restaurant, Great Falls, Mont. 
 
 A sunny smile cannot come when the 
 stomach is out of order, but the stomach 
 is never out of order when the meals are 
 taken at our peerless restaurant, for the 
 food is so perfectly cooked, and of such 
 anti-drspetic kind that is restores and 
 promotes health.— r*« McRae Cafe Co., 
 Colorado Springs, Colo. 
 
 Permanent guests will find the Mam- 
 moth Hotel their ideal residence, restful 
 and enjoyable. The cuisine is excellent, 
 for the table is bountifully supplied with 
 all the delicacies of the season. All 
 the guest chambers, whether single or en 
 suite, are of outside location, well lighted 
 and well ventilated with improved sani- 
 ' tary plumbing, steam heat, electric lights, 
 running water, hot and cold, and open 
 grates for those cheerful little fires that 
 so enliven a room and lend a home-like 
 atmosphere. All the furnishings arc 
 new, and attentive service that pleases 
 is within easy call. — The Manhattan 
 Hotel, San Francisco, Cal. 
 
 A tempting breakfast can be served 
 your guests without much trouble — if 
 your meats are ordered from Brauer's, 
 and your chef knows his business! Our 
 meats are toothsome, delicious, tender 
 and juicy! We sell especially to the 
 hotels, clubs, cafes, restaurants, summer 
 resort hotels, and ship to families in the 
 country. — H. C. Brauer, Richmond, Va. 
 
 Well fed men are invariably of a happy 
 disposition. Those who patronize us are 
 well nourished. — Coleman's, Newark. 
 
 Folks all gone away? Come in and 
 take breakfast, dinner, supper with us. 
 We'll give you as delicious a meal as 
 you want — serve it appetizingly — with no 
 vexatious delay. — Fox ^ Adams, Bangor. 
 
 AMiat to eat, when to eat, and where 
 to eat are very important questions. The 
 last is easily answered by aU who have 
 
 tried White's Restaurant and Cafe, and 
 if you eat there your appetite will tell 
 you when to do it. Then there are so 
 many good things subject to your order 
 that you can easily tell what to eat 
 among so many teasers of the appetite. 
 — Spokane, Wash., Restaurant. 
 
 Perfect service is only one of the many 
 comforts upon which you can depend at 
 Statler's. The best food, best of cooking 
 and exceedingly reasonable prices are 
 other advantages. Statler's is a first- 
 class restaurant at the price of others 
 not so good. — Statler's, Bufalo, N. Y. 
 
 Your wants supplied. If you enjoy 
 good eating, or if you merely eat to in- 
 sure health and strength, you'll get what 
 you want here. Our menus are attract- 
 ive. Our service is excellent. You get 
 a good meal at a slight price and have 
 the satisfaction of knowing what you eat 
 is right— The Viking Restaurant, Lo- 
 gansport, Ind. 
 
 Luncheons. If hunger begins to as- 
 sert itself while you're down town, visit 
 our cafe. Here you may have anything, 
 from a dish of ice cream or the daintiest 
 of dainty little luncheons, to the good, 
 big, substantial meals. Every article 
 of food is served in the most appetizing 
 manner possible. In this clean, bright, 
 cheerful room you may sit and eat the 
 good things set before you, with a zest 
 born of the tempting dishes, and with a 
 satisfaction found only in our cafe. 
 Fourth floor.— r^e Jones Dry Goods Co., 
 Kansas City, Mo. 
 
 Just like home. To lunch in our place 
 is to lunch in peace and comfort — "just 
 like home." Electric fans to keep you 
 cool. We cater to the tastes of all. We 
 have dainty little dishes, choice chops 
 and steaks, cutlets, salads, etc., for those 
 who want just a pick — and substantial 
 but equally toothsome roast and broiled 
 meats, entrees, fish, vegetables, for the 
 hearty eaters. All of high quality, well 
 cooked, and served in the best manner. 
 Our buttermilk is simply delicious! Our 
 frozen watermelon is sweet and juicy! 
 Friday's special: Clam Chowder. — 
 Ward's, Norfolk, Va. 
 
 RESTAURANTS 
 
40 
 
 TOBACCONISTS' ADVERTISING 
 
 I 
 
 Seasonable delicacies are found upon 
 our bill of fare all the year around. And 
 they are cooked to a turn and served 
 daintily.— White's Spokane, Wagh. 
 
 The up-in-the-sunshine restaurant on 
 our 4th floor— perfect cuisine, varied 
 menu and modest cost for a dainty meal, 
 full and plenty.—^. D. Matthew? Sons, 
 Brooklyn, N, Y. 
 
 Shoppers' lunches are a specialty with 
 us— and greatly appreciated by the shop- 
 ping public. You know yourself how a 
 cup of hot coffee and a light lunch re- 
 freshes and satisfies you on these wintry 
 days. We are always ready to serve 
 these "shopper lunches " any time of day 
 —have a first-class, fully-equipped res- 
 taurant. Best of food; quick, clean serv- 
 ice; no high prices.— Fojr ^- Adams, Banr- 
 gor. Me. 
 
 Good service is one of our strong 
 standbys in making a bid for popular 
 favor for our restaurant. It goes with- 
 out saying that the soups, meats, vege- 
 tables, ice creams, ices and other desserts 
 must be the acme of perfection in their 
 line, but we also use our best endeavors to 
 treat you with courtesy, to serve you with 
 deftness and dispatch. Our bill of fare 
 will show our prices to be very, very- 
 reasonable. Wanted a few boarders at 
 a reasonable ra\.t.— Elite Restaurant, 
 Waco, Tex. 
 
 Begin now and enjoy yourself by tak- 
 ing your noon lunch at Watson's.' Our 
 chef thoroughly understands the art of 
 preparing a dainty lunch. It's only 40 
 cents and you can have your- table re- 
 served from day to day. * Smoking and 
 coffee rooms in connection. — Watson's, 
 Winnipeg, Can. 
 
 Come in the cool of the morning. 
 Lunch here if you wish, returning home 
 refreshed and unfatigued.— //«ar/i'*, 
 Sew York City. 
 
 If you ever eat one meal here you will 
 come back for the second one. * If you 
 are going to a picnic come here and* let 
 us prepare your lunch. Come any time, 
 we are always glad to see you.-^ary's 
 Restaurant, Kenton, Ohio. 
 
 The most enjoyable meal and most sat- 
 isfactory, too, is served here. Ever try 
 one? Those who haven't, miss much that 
 is good. Home cooking is excellent, be- 
 cause we have experienced cooks trained 
 in producing palate tickling dishes. 
 Prices are popular.— White's Restaurant 
 and Cafe, Spokane, Wash. 
 
 This great oyster parlor is a thermom- 
 eter to the society and business talent of 
 the city. There are seats for a thousand, 
 and rooms and every convenience; elec- 
 
 tric fans, light as day, quick, gentlemanly 
 service, and the best things to eat from 
 the ocean, land and air, cooked and 
 served without a fault. This is the 
 proper place for ladies after the theater. 
 They accept with gladness an invitation 
 to dine at Lecy's, Los Angeles, Cal. 
 
 All cooks look alike to a hungry man. 
 But it's a different matter when the man 
 isn't hungry and has to rely on the cook 
 for his appetite. Our cooks bear no re- 
 semblance whatever to each other.^ 
 Levy's, Los Angeles, Cal. 
 
 There's a homelike feeling about our 
 dining-room. The excellence of the food, 
 cooking and service satisfies the most 
 particular. Patrons are treated court- 
 eously and supplied with liberal quan- 
 tities of choice and seasonable food. 
 Popular prices.— White's Restaurant, 
 Spokane, Wash, 
 
 Our big restaurant.— It is not only the 
 shopper who finds our restaurant on the 
 fifth floor so handy and convenient, but 
 the business men of the neighborhood 
 have quickly recognized its many ad- 
 vantages, its tempting cooking, its varied 
 menu, its prompt service and moderate 
 prices.— Hoyt, Kent ^- Sefton Co., Cleve- 
 land, O. 
 
 To lunch in our tea room is to lunch in 
 peace and comfort, and with thorough 
 enjoyment. Being on the fifth floor and 
 thoroughly ventilated, it is naturally 
 cooler than places of refreshment on a 
 level with the street. And then, electric 
 fans keep a cooling breeze constantly cir- 
 culating.— 5/«w?ar« 4' Co., Baltimore] Md. 
 
 When you are hungry and want some- 
 thing real good to eat, just come here— 
 we have most everything you can think 
 of on our lunch counter, day and night. 
 Big electric fans to keep you cool. Our 
 regular meals, also, are quite a treat- 
 Car/*, Kenton, O. 
 
 We cater to the tastes of all. Have 
 dainty little dishes, choice chops and 
 steaks, cutlets, salads, etc., for those who 
 want just a pick, and substantial but 
 equally toothsome roast and boiled meats, 
 entrees, fish, vegetbles, etc., for the 
 hearty eaters. All are of high quality, 
 well cooked and served in the best pos- 
 sible manner.— IFAiVe'* Restaurant and 
 Cafe, Spokane, Wash. 
 
 What refreshment if the food is of 
 fine quality, the cooking excellent and the 
 service perfect— White's Restaurant and 
 Cafe, Spokane, Wash. 
 
 A fastidious place for fastidious peo- 
 ple. Take your friends to Levy's for the 
 little theatre supper.— L«r/#, Los An* 
 geles, Cal. 
 
 RESTAURANTS 
 
 TOBACCONISTS' ADVERTISING 
 
 41 
 
 ' 
 
 Lunch at the " Busy Bee " Restaurant 
 any time you feel hungry. They serve 
 everything that's good to eat. Their 
 regular meals will make you wonder why 
 you hadn't been there before. — " Busy 
 Bee," Kenton, Ohio, 
 
 The Japanese tea room where lunch- 
 eons are prepared in the best of Amer- 
 ican style and served in surroundings 
 distinctively, daintily Japanese. The 
 room is like a garden in Japan. Is not 
 the prospect alluring? To anyone with 
 a soul above the commonplace it most 
 certainly is. Then there's the harp re- 
 cital every day— to add to the pleasure 
 of lunching. Private luncheons arranged 
 for if you like. Prices moderate. — The 
 Anderson Co., Bufalo, N. Y, 
 
 It is a quaint and cosey place, and the 
 food is excellent.— T/ic Flemish Restau- 
 rant, New York, N. Y, 
 
 Have you ever breakfasted at the Cri- 
 terion? Fruit — egg (cooked on the table 
 so you can time it yourself) — ^bacon — roll 
 — all delicate. — Criterion, New York. 
 
 Hard shell crabs that are not the first 
 of this season — they're the first really 
 meaty ones we've had so far. Enjoy 
 picking a portion this evening in our cool 
 dining rooms. A pair to the order.— 
 Hildebrecht, Trenton, N. Y. 
 
 For tired shoppers, luncheon, luxury 
 and little prices at the Woman's Noon- 
 day Club, a place quite different from 
 any other in New York, with trifling cost 
 as its most astonishing feature. — The 
 Woman's Noonday Club, New York. 
 
 Restaurant is up near the clouds— on 
 the eighth floor. Like the rest of the 
 store — it is cool and inviting. — Simpson 
 Crawford Co., New York, N. Y. 
 
 Yes, you really and thoroughly enjoy a 
 meal at my house. Everything prepared 
 is the very best, and the service is ex- 
 cellent. — It must necessarily follow that 
 you relish every bite. With your wife or 
 family join the many at the noonday 
 meal in my private dining room upstairs. 
 You'll like it, I'm sure. — Moran, Troy. 
 
 Lunch at Bullock's is enjoyable. Im- 
 agine a restaurant seven stories up in 
 the pure, fresh air, with a superb view 
 of Los Angeles stretching away in the 
 distance. Imagine an appetizing menu 
 with just the things you like best, pre- 
 pared and served perfectly — and come 
 to lunch at Bullock's to-day. Music from 
 11:30 to 1:30. — Bullock's, Los Angeles. 
 
 The small prices at Hildebrecht's are 
 the subject of considerable favorable 
 comment. As a matter of fact, there is 
 no restaurant that we know of anywhere, 
 which gives our class of service and 
 
 charges so moderately for it. And yet 
 we want to emphasize quality rather than 
 low prices. We invite your confidence 
 and a trial order, at least. Test our 
 good cookery and dainty service. The 
 rest we shall be glad to leave to you. — 
 Hildebrecht Catering Co., Trenton, N. J. 
 
 No matter how much of a hurrv vou 
 may be in, what you want is served so 
 quickly at The Essex that you will be 
 perfectly satisfied. And no matter how 
 particular you may be, Essex things are 
 so delicious and appetizing that you will 
 be perfectly satisfied in that respect, too. 
 — U. J. P. Hampton, Albany, N. Y. 
 
 The daintiness of the Hildebrecht serv* 
 ice is one of the very superior features 
 of our new dining room. It appeals to 
 men as much as to women. It enhances 
 one's enjoyment when dining, and it is 
 positively not put into the bill. One 
 secures a light lunch or a hearty meal 
 for as little cost as is asked in cheap 
 restaurants. Variety is superb, the cook- 
 ery of the finest, and nappery spotlessly 
 white at all times. We seek the patron- 
 age of those who prefer these features. 
 Two "own baking" specials this week. 
 Very superior products, made by ex- 
 perts from the finest ingredients secura- 
 ble. 40c. old-fashioned pound cake, 35c. 
 fresh rhubarb pie, 25c. Two of our very 
 popular sellers. — Hildebrecht Catering 
 Co., Trenton, N. J. 
 
 For June weddings we have unequaled 
 facilities for taking entire charge of pre- 
 paring and serving wedding feasts. 
 Linen, china, silverware and repasts of 
 which you may properly be proud, all 
 furnished at moderate cost. Engage our 
 services as far ahead as possible. — Chit- 
 berg's, Pueblo, Col. 
 
 The small prices at Hildebrecht's are 
 the subject of considerable favorable 
 comment. As a matter of fact, there is 
 no restaurant that we know of, any- 
 where, which gives our class of service 
 and charges so moderately for it. And 
 yet we want to emphasize quality rather 
 than low prices. We invite your con- 
 fidence and a trial order, at least. Test 
 our good cookery and dainty service. The 
 rest we shall be glad to leave to you. — 
 Hildebrecht Catering Co., Trenton, N. J. 
 The best Thankgiving menu will be 
 served by Al. Campbell, of course. We 
 serve the best every day and we'll surely 
 eclipse all others on this great national 
 feast day. The best domestic and im- 
 ported wines, liquors, cigars and beers 
 are to be had at our bar, or served with 
 your meal.— The Al. E. Campbell Cater- 
 ing Co., Birmingham,, Alabama. 
 
 RESTAURANTS 
 
40 
 
 TOBACCONISTS' ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 41 
 
 Seasonable delicacies are found upon 
 our bill of fare all the year around. And 
 they are cooked to a turn and served 
 daintily.— White'8 Spokane, Wash. 
 
 The up-in-the-sunshine restaurant on 
 our 4th floor— perfect cuisine, varied 
 menu and modest cost for a dainty meal, 
 full and plenty.—^. D. Matthews' Som, 
 Brooklyn, N. Y. 
 
 Shoppers' lunches are a specialty with 
 us— and greatly appreciated by the shop- 
 ping public. You know yourself how a 
 cup of hot coffee and a light lunch re- 
 freshes and satisfies you on these wintry 
 days. We are always ready to serve 
 these "shopper lunches " any time of day 
 —have a first-class, fully-equipped res- 
 taurant. Best of food; quick, clean serv- 
 ice; no high prices.— Foar ^- Adams, Ban^ 
 gor. Me. 
 
 Good service is one of our strong 
 standbys in making a bid for popular 
 favor for our restaurant. It goes with- 
 out saying that the soups, meats, vege- 
 tables, ice creams, ices and other desserts 
 must be the acme of perfection in their 
 line, but we also use our best endeavors to 
 treat you with courtesy, to serve you with 
 deftness and dispatch. Our bill of fare 
 will show our prices to be very, very- 
 reasonable. Wanted a few boarders at 
 a reasonable rate.— E/i/c Restaurant, 
 Waco, Tex. 
 
 Begin now and enjoy yourself by tak- 
 ing your noon lunch at Watson's.' Our 
 chef thoroughly understands the art of 
 preparing a dainty lunch. It's only 40 
 cents and you can have your- table re- 
 served from day to day. Smoking and 
 coffee rooms in connection. — Watson's, 
 Winnipeg, Can. 
 
 Come in the cool of the morning. 
 Lunch here if you wish, returning home 
 refreshed and unfatigued.— //«arn'*. 
 New York City. 
 
 If you ever eat one meal here you will 
 come back for the second one. ' If you 
 are going to a picnic come here and let 
 us prepare your lunch. Come any time, 
 we are always glad to see you.-^ary'* 
 Restaurant, Kenton, Ohio. 
 
 The most enjoyable meal and most sat- 
 isfactory, too, is served here. Ever try 
 one? Those who haven't, miss much that 
 is good. Home cooking is excellent, be- 
 cause we have experienced cooks trained 
 in producing palate tickling dishes. 
 Prices are popular.— Vrfti7«> Restaurant 
 and Cafe, Spokane, Wash. 
 
 This great oyster parlor is a thermom- 
 eter to the society and business talent of 
 the city. There are seats for a thousand, 
 and rooms and every convenience; elec- 
 
 tric fans, light as day, quick, gentlemanly 
 service, and the best things to eat from 
 the ocean, land and air, cooked and 
 served without a fault. This is the 
 proper place for ladies after the theater. 
 They accept with gladness an invitation 
 to dine at Levy's, Los Angeles, Cal. 
 
 All cooks look alike to a hungry man. 
 But it's a different matter when the man 
 isn't hungry and has to rely on the cook 
 for his appetite. Our cooks bear no re- 
 semblance whatever to each other. — 
 Levy's, Los Angeles, Cal. 
 
 There's a homelike feeling about our 
 dining-room. The excellence of the food, 
 cooking and service satisfies the most 
 particular. Patrons are treated court- 
 eously and supplied with liberal quan- 
 tities of choice and seasonable food. 
 Popular prices.— White's Restaurant, 
 Spokane, Wash. 
 
 Our big restaurant.— It is not only the 
 shopper who finds our restaurant on the 
 fifth floor so handy and convenient, but 
 the business men of the neighborhood 
 have quickly recognized its many ad- 
 vantages, its tempting cooking, its varied 
 menu, its prompt service and moderate 
 prices.-Hoyt, Kent ^ Sefton Co., Cleve- 
 land, O. 
 
 To lunch in our tea room is to lunch in 
 peace and comfort, and with thorough 
 enjoyment. Being on the fifth floor and 
 thoroughly ventilated, it is naturally 
 cooler than places of refreshment on a 
 level with the street. And then, electric 
 fans keep a cooling breeze constantly cir- 
 culating.— 5^«wari ^ Co., Baltimore, Md. 
 
 When you are hungry and want some- 
 thing real good to eat, just come here— 
 we have most everything you can think 
 of on our lunch counter, day and night. 
 Big electric fans to keep you cool. Our 
 regular meals, also, are quite a treat. — 
 Gary's, Kenton, O. 
 
 We cater to the tastes of all. Have 
 dainty little dishes, choice chops and 
 steaks, cutlets, salads, etc., for those who 
 want just a pick, and substantial but 
 equally toothsome roast and boiled meats, 
 entrees, fish, vegetbles, etc., for the 
 hearty eaters. All are of high quality, 
 well cooked and served in the best pos- 
 sible manner.— White's Restaurant and 
 Cafe, Spokane, Wash. 
 
 What refreshment if the food is of 
 fine quality, the cooking excellent and the 
 service perfect— IF* i7e'* Restaurant and 
 Cafe, Spokane, Wash. 
 
 A fastidious place for fastidious peo- 
 ple. Take your friends to Levy's for the 
 little theatre supper. — Levy's, Los An^ 
 geles. Cat. 
 
 RESTAURANTS 
 
 Lunch at the " Busy Bee " Restaurant 
 any time you feel hungry. They serve 
 everything that's good to eat. Their 
 regular meals will make you wonder why 
 you hadn't been there before. — " Busy 
 Bee," Kenton, Ohio, 
 
 The Japanese tea room where lunch- 
 eons are prepared in the best of Amer- 
 ican style and served in surroundings 
 distinctively, daintily Japanese. The 
 room is like a garden in Japan. Is not 
 the prospect alluring? To anyone with 
 a soul above the commonplace it most 
 certainly is. Then there's the harp re- 
 cital every day — to add to the pleasure 
 of lunching. Private luncheons arranged 
 for if you like. Prices moderate. — The 
 Anderson Co., Buffalo, N. Y. 
 
 It is a quaint and cosey place, and the 
 food is excellent. — The Flemish Restau- 
 rant, New York, N. Y, 
 
 Have you ever breakfasted at the Cri- 
 terion? Fruit — egg (cooked on the table 
 so you can time it yourself) — ^bacon — roll 
 — all delicate. — Criterion, New York. 
 
 Hard shell crabs that are not the first 
 of this season — they're the first really 
 meaty ones we've had so far. Enjoy 
 picking a portion this evening in our cool 
 dining rooms. A pair to the order. — 
 Hildebrecht, Trenton, N. F. 
 
 For tired shoppers, luncheon, luxury 
 and little prices at the Woman's Noon- 
 day Club, a place quite different from 
 any other in New York, with trifling cost 
 as its most astonishing feature. — The 
 Woman's Noonday Club, New York. 
 
 Restaurant is up near the clouds — on 
 the eighth floor. Like the rest of the 
 store — it is cool and inviting. — Simpson 
 Crawford Co., New York, N. Y. 
 
 Yes, you really and thoroughly enjoy a 
 meal at my house. Everything prepared 
 is the very best, and the service is ex- 
 cellent. — It must necessarily follow that 
 you relish every bite. With your wife or 
 family join the many at the noonday 
 meal in my private dining room upstairs. 
 You'll like it, I'm sure.— 3/o ran, Troy. 
 
 Lunch at Bullock's is enjoyable. Im- 
 agine a restaurant seven stories up in 
 the pure, fresh air, with a superb view 
 of Los Angeles stretching away in the 
 distance. Imagine an appetizing menu 
 with just the things you like best, pre- 
 pared and served perfectly — and come 
 to lunch at Bullock's to-day. Music from 
 11:30 to 1:30. — Bullock's, Los Angeles. 
 
 The small prices at Hildebrecht's are 
 the subject of considerable favorable 
 comment. As a matter of fact, there is 
 no restaurant that we know of anywhere, 
 which gives our class of service and 
 
 charges so moderately for it. And yet 
 we want to emphasize quality rather than 
 low prices. We invite your confidence 
 and a trial order, at least. Test our 
 good cookery and dainty service. The 
 rest we shall be glad to leave to you. — 
 Hildebrecht Catering Co., Trenton, N. J. 
 
 No matter how much of a hurry you 
 may be in, what you want is served so 
 quickly at The Essex that you will be 
 perfectly satisfied. And no matter how 
 particular you may be, Essex things are 
 so delicious and appetizing that you will 
 be perfectly satisfied in that respect, too. 
 — H. J. P. Hampton, Albany, N. Y. 
 
 The daintiness of the Hildebrecht serv* 
 ice is one of the very superior features 
 of our new dining room. It appeals to 
 men as much as to women. It enhances 
 one's enjoyment when dining, and it is 
 positively not put into the bill. One 
 secures a light lunch or a hearty meal 
 for as little cost as is asked in cheap 
 restaurants. Variety is superb, the cook- 
 ery of the finest, and nappery spotlessly 
 white at all times. We seek the patron- 
 age of those who prefer these features. 
 Two "own baking" specials this week. 
 Very superior products, made by ex- 
 perts from the finest ingredients secura- 
 ble. 40c. old-fashioned pound cake, 35c. 
 fresh rhubarb pie, 25c. Two of our very 
 popular seWers.— Hildebrecht Catering 
 Co., Trenton, N. J. 
 
 For June weddings we have unequaled 
 facilities for taking entire charge of pre- 
 paring and serving wedding feasts. 
 Linen, china, silverware and repasts of 
 which you may properly be proud, all 
 furnished at moderate cost. Engage our 
 services as far ahead as possible. — Chit- 
 berg's, Pueblo, Col. 
 
 The small prices at Hildebrecht's are 
 the subject of considerable favorable 
 comment. As a matter of fact, there is 
 no restaurant that we know of, any- 
 where, which gives our class of service 
 and charges so moderately for it. And 
 yet we want to emphasize quality rather 
 than low prices. We invite your con- 
 fidence and a trial order, at least. Test 
 our good cookery and dainty service. The 
 rest we shall be glad to leave to you. — 
 Hildebrecht Catering Co., Trenton, N. /. 
 The best Thankgiving menu will be 
 served by Al. Campbell, of course. We 
 serve the best every day and we'll surely 
 eclipse all others on this great national 
 feast day. The best domestic and im- 
 ported wines, liquors, cigars and beers 
 are to be had at our bar, or served with 
 your meal— The Al. E. Campbell Cater- 
 ing Co., Birmingham,, Alabama. 
 
 n 
 
 RESTAURANTS 
 
42 
 
 TOBACCONISTS' ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 4a 
 
 a 
 
 CHRISTMAS" 
 
 €t 
 
 t€ 
 
 Vot did you vish? " set der young woman, 
 I vas looking for a Christmas present for my vife," I 
 set, " I vish to buy somedings dot vill bring a great choy 
 into her heart ad dis habby Christmas season, und vich I 
 could afterwards use for a pair of carpet slippers or a 
 shaving mug." 
 
 Der young lady looked ad me mit short, sharp glances. 
 
 " Dot makes 27,493 peoples dot haf came in dis compart- 
 ment store to-day midouid knowing vot dey vas didding here, 
 und I refuse to ged $8 a veek und be a human encyclope- 
 dia." 
 
 I began a short apologization, bud she reached down 
 unter der counter und pulled ub a club, 
 
 " Dis," she set, mit a vild look in der eyes, " dis is der 
 habby season uf peace on earth, goot vill to men, bud der 
 nexd person dot leaves his brains ad home und tries to make 
 me tell him vot is a goot Christmas present vill ged a bitter 
 svipe across der forehead." — From " Dinkelspiel Goes 
 Shopping " in New York American, 
 
 Christmas is rapidly approaching — only 
 twenty-four more buying days remain, 
 and the last twelve of them will be days 
 of such tremendous activity that this 
 great organization will be taxed to its 
 utmost capacity. We take this oppor- 
 tunity to urge every one to consider this 
 condition and make full use of the ad- 
 vantages the present week affords for 
 satisfactory and comfortable Christmas 
 shopping.— .¥ar**a// Field ^ Co., Chicago, 
 
 The greatest Xmas store. Gimbel's is 
 not only the biggest Christmas store, but 
 it is the most beautiful and carries more 
 merchandise of true worth than any store 
 in the West. It offers more attractions 
 for young or old, in fact has made shop- 
 ping at the big store reach the highest 
 degree of pleasure. Xote this too: We 
 afford you the greatest opportunities for 
 buying Christmas gifts at a lesser ex- 
 pense than anywhere in town. — Oimbel 
 Bros., Milwaukee, Wis. 
 
 What shall I give for Christmas? This 
 very pertinent question is answered — ex- 
 haustively, thoroughly, comprehensively, 
 suggestively. We mention gifts appro- 
 priate for every member of the family — 
 father, mother, brother, sister, relatives, 
 friends or sweethearts. And with the se- 
 lection as varied and attractive as it is 
 this year at this store, Christmas shop- 
 ping and gift selecting is more of a 
 pleasure than a drudgery. You come in 
 this store and see so many beautiful 
 
 "CHRI 
 
 things that are suitable gifts for the 
 loved ones in mind that you are happily 
 perplexed in not knowing which ones of 
 the hundreds to buy. We offer you the 
 result of years of buying and looking^ 
 around for Christmas goods. While we 
 are always desirous of selling just as 
 low as we possibly can, yet quality is 
 our foundation, and you can rest assured 
 that any article bought for a present will 
 give satisfaction and pleasure to the 
 recipient every time he or she has occa- 
 sion to use it. We are mentioning a few 
 of the appropriate articles suitable for 
 Christmas and are purposely omitting 
 prices in order that you may forget all 
 about the cost in anticipation of the 
 pleasure of giving. — Wilmington Fumi" 
 ture Co., Wilmington, Del. 
 
 Xmas favors. All this talk about no 
 chimneys for Santa Claus to explore has 
 been exploded, for in our basement are 
 favors enough showing the good old-time 
 brick and mortar chimneys that would 
 make Santa Claus chuckle as far as he 
 could see them. Snowballs, Christmas 
 bells in white and in red, tiny sleds, gar- 
 lands, reindeer mounted boxes, feathered 
 turkeys, baskets of fruits and vegetables* 
 snow babies, holly in sprays or in 
 bunches, bells that really ring, stars» 
 garlands and stockings that are candy 
 holders; these and a great many other 
 pretty decorative, useful-for-Christmas 
 favors are to be found in the basement. 
 —Abraham ^ Straus, Brooklyn, N, Y, 
 STMAS " 
 
 Christmas suggestions from Lansing's 
 growing dry goods store. Do your 
 Christmas buying now before the real 
 rush begins. The crowds are gradually 
 becoming larger and each day this busy 
 place gets more popular among Xmas 
 shoppers. Do not put off your buying 
 another day. Come now while the se- 
 lections remain good. It's a positive 
 fact you will be more satisfied all 
 around, by so doing, for many others, no 
 doubt, are like you, waiting till the last 
 few days. — Dancer, Brogan ^ Co., Laur 
 sing, Mich. 
 
 To our friends out of town. We ad- 
 dress this word particularly to people 
 out of town, in an effort to present our 
 broad Christmas stocks of furniture, 
 rugs, draperies, etc. In recent years 
 gifts have been running more and more 
 to the practical, and never before have 
 we had such fine assortments ready at 
 such an early date. We beg to advise 
 you to make early selections, and when 
 this is done we will pack the article 
 carefully, when requested, hold till a 
 few days prior to Christmas, and ship 
 or deliver free of all charges on five 
 dollars or more, to any address in Cen- 
 tral Illinois.— Schipper Sj; Block, Peoria. 
 
 The Browne Pharmacy where you meet 
 your friends. Appropriate, acceptable 
 Christmas gifts! You really must see 
 the display of this, the leading drug 
 store, to fully appreciate its magnitude 
 and variety. The suggestions that are 
 to be found here will furnish selections 
 for many pleasing Christmas gifts. 
 Throughout the line— the high standard 
 of quality is maintained— and prices con- 
 sistent with the values range to the popu- 
 lar fancy. — New Bedford, Mass, 
 
 "There is one thing about the Loeser 
 store," says a woman. "If you read 
 about something in the store news and 
 then go and buy it, you always find it 
 comes up to expectations when you get 
 it home." Of course it does. The store 
 holds its special place in this commun- 
 ity because of the thousands of friends 
 it has made and keeps. And the way to 
 make friends isn't to fool them on some- 
 thing that they paid out their money 
 for. As the Christmas season draws 
 on, it is well to remember these things 
 and to depend on the store that you 
 know by experience is dependable. A 
 great deal of the Christmas shopping 
 is done in a rush. There isn't time to 
 think over things and to make compari- 
 sons as carefully as you might at other 
 seasons. So it is the every-day-in-the- 
 year dependable store that it is safest 
 to pin faith to at this season. A 
 
 " CHRI 
 
 thoroughfare has been made between Ful- 
 ton and Livingston streets through the 
 store by the opening of a main door to 
 Livingston street. And along this new 
 thoroughfare at all times you will find 
 special values as notable as are to be 
 had anywhere in the store. It is one 
 more addition to the store's convenience 
 and completeness.— Fredericfc Loeser ^ 
 Co., Brooklyn, N. Y. 
 
 Only eight more shopping days before 
 Christmas. Early preparation makes 
 you glad to see Christmas coming, but 
 what a worry and flurry and hurry there 
 is to spoil Christmas for those who de- 
 lay. The store is lively enough these 
 days, but owing to our enormous floor 
 space we are able to serve you comfort- 
 ably and carefully. If your Christmas 
 puzzle has not as yet been solved, come 
 to Barney's— the greatest Christmas 
 store. Our stocks were never as com- 
 plete and the price never as attractive. 
 —H. S. Barney Co., Schenectady, N. Y, 
 Let this be your Christmas store. We 
 come to you with this announcement in 
 ample time to save you worry and money 
 besides. We want everybody to feel 
 that this is their Christmas store— that 
 the big place is capable of meeting the 
 demands of all and giving the best gift 
 satisfaction to be found. One thing 
 sure you can depend upon — and it's im- 
 portant—and that is, there'll be no after- 
 holiday regrets through anything not 
 measuring up to your fullest expecta- 
 tions. Another important thing we 
 want to mention, too, is the fact 
 that we trust you. Simply open 
 a charge account and pay for the 
 gifts after Christmas— a little at a time. 
 It's a good time to pick out furniture 
 gifts now. There's no immediate rush, 
 excepting for your comfort. Those who 
 like to shop leisurely and who want to 
 go into the merit of everything critically 
 — can come in now and go over the en- 
 tire furniture display and then have 
 anything "tagged" and put away. Then 
 again you get absolutely first choice. — 
 Hurley-Tobin Co., Trenton, S. J. 
 
 Peoria's Christmas store— Schipper & 
 Block's. There are less than five full 
 shopping weeks between to-day and 
 Christmas— and the Big White Store's 
 holiday stocks are now practically com- 
 plete. Remember that an hour's shop- 
 ping in the morning is worth two in the 
 afternoon, and that the first selections 
 are always the most satisfactory. The 
 resources of our store were never more 
 fully proved than in the magnificent 
 showing of holiday merchandise now 
 ready. Goods stored when desired. — 
 Schipper ^ Block, Peoria, III. 
 STMAS " 
 
 ; 
 
44 
 
 TOBACCONISTS' ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 45 
 
 I I 
 
 
 Every department in this progressive 
 store is now filled with an endless variety 
 of holiday gifts. Christmas shoppers find 
 extra pleasure in making their pur- 
 chases here on account of the neat price 
 saving on each article. Everybody in- 
 vited. Goods stored till Christmas. 
 Come early to avoid crowds. — Lochman 
 Bros., Springfield, III. 
 
 Preparations. Two weeks more and 
 then— Christmas, the favored time for 
 countless thousands of bounteous feasts, 
 cheery social functions and happy re- 
 unions. Christmas, the greatest incen- 
 tive for painstaking housewives to make 
 their dinner table excedingly delightful 
 to the eye and surpassing gratifying to 
 the appetite. Women with such thoughts 
 in view will find the Kaufman store 
 splendidly ready with the many needfuls 
 of this great feast day, in abundant va- 
 riety, of character to do credit to the 
 taste and judgment of exacting house- 
 wives, and at prices especially favor- 
 able.— iTaM/wianX Trenton, N. J. 
 
 Begun in earnest. Any one who 
 walked through Loeser's this morning 
 could have no doubt of it. The Christ- 
 mas shopping has begun in earnest. 
 There is a holiday atmosphere all 
 through the store. And in these early 
 days of the holiday season there is a 
 freshness and special charm about the 
 Christmas merchandise that makes it 
 well worth while to begin now. In this 
 one store is assembled over four mil- 
 lion dollars* worth of high grade mer- 
 chandise — merchandise of the Loeser 
 standard. It is a tremendous stock. But 
 it is because of the completeness of the 
 stock and its special readiness to suit 
 every personal need rather than on ac- 
 count of its immense volume that we be- 
 lieve the store to be in even better holi- 
 day trim than ever before in its his- 
 tory. — Frederick Loeser ^ Co., Brook- 
 lyn, N. Y. 
 
 If you have thought of replenishing 
 the dining-room, this is surely the time 
 to do it. You ought to have the dining- 
 room in shape so that you can enjoy 
 your Christmas dinner. We have a mag- 
 nificent showing of dining-room furni- 
 ture as complete as can be found in any 
 store in the country.— JA* Fair Store, 
 Binghamton, N. Y. 
 
 Two very important results from early 
 Christmas shopping. First, you can serve 
 your own interests so much better, 
 there's greater variety to choose from, 
 the goods are fresher, there's less in- 
 convenience, there's less jostling and el- 
 bowing now than later on, there's much 
 that will profit you personally in early 
 
 CHRISTMAS" 
 
 shopping. Secondly, you can do a world 
 of good to employes— from check boy 
 on up to salespeople, on through to the 
 drivers and the horses, by shopping 
 early; you can lighten the labors of all, 
 for which they would be sincerely grate- 
 ful to you. So with a trifle of fore- 
 thought you can serve both factors- 
 employe and yours loyally. — S. P. Dun- 
 ham ^ Co., Trenton, N. J. 
 
 Christmas stocks at highest point of 
 completeness now, and exceptional 
 values rule. The holidays are almost 
 here and Christmas gifts will readily 
 suggest themselves if you visit this great 
 Christmas store. The splendid readi- 
 ness of our immense stocks now makes 
 selection a pleasure. We would direct 
 special attention for to-morrow to the 
 great money-saving reductions on many 
 seasonable lines, while the fact that these 
 great special offerings are suitable for 
 Christmas gifts give double importance 
 to these time sale events. To-morrow 
 will present the opportunity of all op- 
 portunities to supply your present or 
 Christmas needs.— TAo*. C. Watkins, 
 Hamilton, Can. 
 
 A good beginning makes a good ending 
 to Christmas shopping — shop early. Days 
 are flying as they always fly when the 
 Yuletide season comes around — when 
 there is so much to do in preparation. 
 Christmas eve will be here almost be- 
 fore you know it — only twenty-two shop- 
 ping days left. If you haven't begun 
 your Christmas shopping, begin now — 
 slow beginners are apt to prove slow 
 finishers, and judging by the last day's 
 Christmas rush of a year ago, we will 
 have more than we can do to give that 
 perfect service that we would like. Help 
 us, help yourselves, help our drivers, help 
 our salespeople by doing your Christmas 
 shopping early— early in the month, 
 early in the day. First week of Decem- 
 ber Christmas shopping will be a pleas- 
 ure. Second week it may be satisfac- 
 tory. Third week it will be a whirl. The 
 last half week it will be a crush.— JA* 
 T. Eaton Co., Winnipeg, Can. 
 
 Add to the pleasure and merriment of 
 the holidays by brightening and beau- 
 tifying your dining-room. Our desir- 
 able showing in this line is the newest 
 and gives the greatest satisfaction. 
 Comparison convinces of a genuine s&y- 
 ing.— Mason's, Brooklyn, N. Y. 
 
 Don't let the pleasure of the coming 
 holidays be marred by a single over- 
 sight. Look at your table linens, your 
 furniture, your larder, your glass, china, 
 cutlery, etc., and fill in whatever neces- 
 sary.— £f. Batterman, Brooklyn, N. Y. 
 
 Odd, decorative brass. A studio ex- 
 hibit and sale. Get a fine jar or candle- 
 stick of hammered brass and you have 
 something genuinely artistic and in- 
 dividual. The studio has been collecting 
 such things— there hasn't been in Brook- 
 lyn before a showing of brass pieces 
 to equal the one now ready. There are 
 massive jardinieres and pedestals, and 
 there are also dainty little brass fern 
 holders. There are trays, jars, candle- 
 sticks and many other pieces. Most of 
 them show the hammer marks very plain- 
 ly,— Frederick Loeser ^ Co., Brooklyn. 
 
 Sale of Christmas goods. Christmas 
 gifts are included in this big list of sav- 
 ing opportunities. Everything mentioned 
 is a seasonable need— goods you want. 
 Remember, there are only twenty more 
 shopping days till Christmas, and best 
 choice is always obtained by early buy- 
 ers. Some sales of more than usual im- 
 portance for Saturday are: The book 
 sale, some 3,500 gift books going on 
 sale at 19c, 25c, 35c and 40c. The sale 
 of Christmas ribbons— over 100,000 yards 
 specially bought for this event, on sale 
 at 4 yards for 5c, 3 yards for 10c, 5 
 yards* 25c and 12^c yard. The sale of 
 gift china — ^many hundred pieces ready 
 at very special prices. The room-making 
 sacrifice sale of footwear and the sen- 
 sational coat sale. From top to bottom 
 this immense establishment, containing 
 the space of any other two stores, has 
 turned into a Christmas store, and holi- 
 day buying can be accomplished here 
 with the maximum of comfort and the 
 minimum of money. Start right out 
 with your list to-morrow morning. 8.30 
 sharp is none too early— The O. W. Rob- 
 inson Co., Ltd., Hamilton, Can. 
 
 Electroliers for fine giving. The com- 
 plete Christmas stock now invites you, 
 and immediate choosing is far best, since 
 there will be no duplicates of the artistic 
 specimens, as overcrowding factories can 
 not take orders at this late day for holi- 
 day delivery. Mr. Man, your wife 
 wanted an Electrolier last year, didn't 
 she? You didn't get it, perhaps. If so, 
 we suggest that it will solve this year's 
 problem as almost nothing else.— Schip- 
 per ^ Block, Peoria, III. 
 
 Dainty Christmas novelties in fancy 
 goods. The hundreds of women who daily 
 turn to this section for the inexpensive 
 remembrances which are included on 
 every Christmas list will find in our pres- 
 ent great assortment not only the wid- 
 est varieties of new and effective ideas, 
 but many remarkable instances of un- 
 equaled value-giving. — Marshall Field 4- 
 Co., Chicago, III. 
 
 Our preparations for Christmas. If 
 you will note our advertisements from 
 day to day we are sure it will help settle 
 many vexatious Christmas problems, for 
 we have racked our brains to make it 
 as easy for you as we know how. There 
 are not many shopping days remaining 
 before Xmas, so for your benefit as 
 well as ours, we advise early buying, 
 which gives you the benefit of choice se- 
 lection and better service.— T/ie B. ^ M., 
 Peoria, III. 
 
 If you are not sure what to give, give 
 a 1907 calendar. There is hardly a gift 
 need that a calendar will not appropri- 
 ately fill— whether you want to mail only 
 a dainty remembrance or a substantial 
 present. Anybody can send anybody a 
 calendar— like books or flowers— and 
 even the woman who "has everything" 
 will be sure to appreciate one of the 
 beauty things. Never were the calen- 
 dars more charming than this year. All 
 the favorites are here— the Underwood, 
 the Christy, the Madonna calendars, the 
 Posters, the Cat calendars, and dozen«^ 
 of new designs, ranging from 19c up to 
 the exquisite platinum prints tinted with 
 hand colors at $2.80. Widest and best 
 choosing at Loeser's— and wisest choos- 
 ing while stocks are fresh and unhandled. 
 —Frederick Loeser ^ Co., Brooklyn, 
 
 Holiday photos. No gift gives greater 
 pleasure to both donor and recipient 
 than a photo — especially if it be a Miller 
 photo, which embodies all the virtues of 
 art in photography. — Miller Studio, 
 Minneapolis, Minn. 
 
 The Christmas picture frame. It 
 should be ordered now. We are pre- 
 pared to take good care of the holiday 
 rush orders, but, of course it is advis- 
 able to place your order as quickly as 
 possible, thus insuring prompt service 
 and all around satisfactory execution of 
 your order. We have a very extensive 
 stock of frames, we employ experts who 
 know the framing business from a to z, 
 and we charge prices that are unques- 
 tionably the most moderate to be found 
 anywhere for like high class work. 
 Place your order now. — Kaufman's,. 
 Trenton, N. J. 
 
 Any one desiring to give silver for a 
 wedding present or Christmas gift will 
 particularly be interested in this splen- 
 did showing of beautiful pieces in sterling^ 
 silver, at Mayer's. The collection at the 
 present time offers such variety as will 
 not be found later on in the season. Now 
 is the right time to select the choicest 
 gift things for Christmas. We lay 
 goods aside for later delivery.— C/iar/er 
 Mayer ^ Company, Indianapolis, Ind. 
 
 "CHRISTMAS" 
 
46 
 
 TOBACCONISTS' ADVERTISING 
 
 I 
 
 \l 
 
 Take out yonr calendars, men and 
 women folks, and see what little time 
 there remains before the joyful Christ- 
 mas. Here the Christmas spirit is al- 
 ready asserting itself from basement to 
 roof. Holiday stoeks are being installed, 
 our sales force is being augmented in 
 anticipation of heavy holiday buying, 
 and facilities have been increased 
 throughout to meet all demands. Ex- 
 perience is the best teacher. Don't de- 
 lay your holiday buying.— If. Batter- 
 "man, Brooklyn, N. F. 
 
 Never has the far-famed present store 
 of the metropolis succeeded in display- 
 ing, so early in the season, such a mag- 
 nificent array of goods suitable for gifts 
 as will be shown the coming week. We 
 have positively outdone ourselves. — Hig- 
 (fins ^ Setter, New York, N. Y. 
 
 Christmas is coming, so is Santa Claus. 
 Next Saturday will find him in his little 
 red house at Loeser's. By wireless he 
 sends another message from Newfound- 
 land: Saw Peary's ship, the Roosevelt. 
 Did not stop to go on board — too anxi- 
 ous to reach Loeser's by Saturday. 
 Everything is ready for Santa Claus — 
 the finest collection of playthings that 
 even the Loeser store ever had to show, 
 and the telephone in first rate working 
 order for this year again. Children may 
 telephone Santa Claus every night be- 
 tween 6 and 8 after December 1. And 
 just a word in the ear of parents: Do 
 the important Christmas choosing now, 
 while all the playthings are at their 
 freshest and stocks are full, and before 
 the presence of Santa Claus brings 
 throngs at all hours to the toy store. 
 No toys anywhere like these at these 
 prices. — Frederick Loeser 4" ^o., Brook- 
 lyn, N. Y. 
 
 We are readv for Christmas — are vou? 
 The ex|>erience of previous years endorses 
 the advisability of early preparations 
 and early buying — especially if the gift 
 is to be garments to measure, etc. We 
 are splendidly prepared. Our wonder- 
 ful toyland is boundless in the assort- 
 ment of Christmas presents for children 
 ■of all ages, temperament and preference. 
 It is as though a fairy story had come 
 true — no description could correctly pic- 
 ture the astonishing variety and im- 
 mensity of this great wonderland of toys, 
 dolls, books and games. Mechanical in- 
 ventions most extraordinary are here. 
 The doll display is the largest and finest 
 we have ever shown — a magnificent carni- 
 val of dolls of many nationalities, sizes 
 and kinds that's making the eyes of hun- 
 dreds of little girls stand wide open. 
 There are books and games for old and 
 
 young, old favorites and those that make 
 their bow this year. Every department 
 in this big Christmas mart is in holiday 
 array and filled with useful, appropriate 
 gifts for every member of the family. 
 For several weeks already we are very 
 busy filling and reserving orders for 
 throngs of merry holiday shoppers. — 
 Kaufman's, Trenton, N. J. 
 
 We are preparing to make the store 
 this year again the Christmas store, and, 
 as the law of our progression demands, 
 we have gone about making preparations 
 in a more elaborate way than ever be- 
 fore. The store is already full of Christ- 
 mas hints and in more ways than one 
 people can advantageously start their 
 Christmas planning now and call on this 
 store right off to help — ^you'll find it ever 
 ready. — Bloomingdale's, New York. 
 
 Only 23 buying days until Christmas 
 and the last 15 of these will find the 
 store inevitably crowded, leaving about 
 8 days for that leisurely selection which 
 is so much desired by discriminating 
 purchasers. A great many people are 
 already taking advantage of this op- 
 portunity and Christmas buying is well 
 begun. The present condition of our 
 stocks afford a wide selection of gift 
 articles suitable for the holidays.— Co- 
 lumbus Dry Goods Co., Columbia, O. 
 
 Will you want sleds or skates for the 
 children at Christmas? If you do you 
 would better make your selections now, 
 while our stock is complete. We will 
 put them aside for you if you wish it. 
 
 Shabby furniture mars the effect of 
 the finest feast. Don't let your Christ- 
 mas dinner be spoiled by retaining arti- 
 cles that are the worse for wear. You 
 will be able to find furniture in our 
 ware rooms that will suit your rooms, 
 your taste and your pocket. The styles 
 are the very latest and the quality is 
 guaranteed. Select what you require 
 now in time to adorn your home for 
 Christmas, and be happy in the knowl- 
 edge that it will give perfect satisfac- 
 tion at many future festivals. 
 
 The experience of everybody supports 
 the wisdom of early shopping for Christ- 
 mas. Our holiday lines of merchandise 
 are now more complete than ever before 
 at this date — and your friends to be re- 
 membered are known. The better selec- 
 tions and the more leisure possible now 
 make early holiday buying a pleasure. 
 Many people are already busy with their 
 Christmas shopping lists. This store is 
 much more conspicuously than ever be- 
 fore the recognized headquarters for 
 Christmas goods. — Marshall Field ^ Co., 
 Chicago, III. 
 
 CHRISTMAS" 
 
 ( 
 
 TOBACCONISTS' ADVERTISING 
 
 47 
 
 "To Bloomingdales' again for Christ- 
 mas shopping." That's the byword of 
 the multitude of practical people who 
 know that this all-year-round store is 
 always to be implicitly relied upon at 
 holiday times — its workings are as smooth 
 as brains and experience can make them, 
 and so Christmas "shopping worry" is 
 unknown to its patrons.— Bloomingdales/ 
 New York, N. Y, 
 
 As beautiful with lights and flowers 
 and decorations as the cramfull stocks 
 would permit is the "Sisson" store just 
 now. Large stocks are of vast import- 
 ance, of course. Every one that has 
 to do with Christmas goods, and few 
 have not, is just as full of good things 
 as possible. The pretty things and use- 
 ful articles are themselves decorations 
 and nothing could be more interesting. — 
 Sisson Bros.-Welden Co., Binghamton. 
 
 Enormous stocks constantly passing in 
 and out of the big store. "You keep 
 turning your stocks so rapidly that noth- 
 ing ever remains long enough to lose 
 the lustre of its freshness," remarked a 
 visitor the other day. That's true. We 
 don't believe in lingering conditions. We 
 operate during the Christmas season as 
 we do throughout the other periods of 
 the year. Stocks must sell rapidly. And 
 they do! We have what the greatest 
 number of people want, and we price 
 everything in a way that meets with the 
 promptest approbation of the largest 
 number of shoppers. That policy has 
 been followed unswervingly ever since 
 the store opened. Moreover, we extend 
 to our customers every shopping com- 
 fort and facility. If any fault crops 
 up we endeavor immediately to rectify 
 it. If it escapes our observation for the 
 time being we feel under obligation to 
 whosoever brings it to our attention. By 
 so doing we are constantly making our 
 organization and service more perfect. 
 We go into the world's best markets 
 for the l>est merchandise. We spare no 
 money to make the store attractive. We 
 stop at nothing legitimate to make you 
 a firmer friend and a more frequent 
 patron. A visit to The Siegel Cooper 
 store at any time will readily convince 
 jou.—Seigei Cooper Co., New York. 
 
 Holiday goods, are coming fast now — 
 almost the entire second floor of the 
 Main street section is devoted to this 
 
 display. Come as often as you will and 
 see them. Goods laid by for you. Early 
 selecting is desirable — B. ^ O. Oann, 
 Pueblo, Colo. 
 
 "If I had my own way about gifts" I 
 would give to all people just what they 
 want. If I couldn't tell what they want 
 from their tastes I would ask them. I 
 would never give a cigar clip to a man 
 who doesn't use tobacco, nor a stop 
 watch to one who never saw a horse- 
 race. I would give clothes, shoes, hats, 
 if I thought people needed them — with- 
 out the slightest hesitation. I would 
 measure his old coat around the chest 
 and pick out a "house coat." And I 
 would look at the number inside his 
 shoes, so that his slippers would fit 
 when they came home. I would stuff the 
 stockings of children with warm wraps 
 and dresses and underwear, rather than 
 with sweets. Santa Claus attends to 
 the toys and candies. I would like gloves 
 and neckwear and collars and shirts, 
 and I would see that every one got a 
 dress pattern or two, of cotton, wool or 
 silk— for they can be made up whenever 
 wanted. I would give to every one at 
 least one book. I would give jewelry 
 to those who can afford to wear it, and 
 watches to those who are habitually be- 
 hind time. To that golf fiend— I mean 
 friend — of mine I would send one of 
 those Angora jackets— and get it now 
 before they are gone. To that girl who 
 plays all day next door on the old piano 
 I would give a new Chickering or Vose; 
 and to every child I would give some 
 sort of musical instrument, for I believe 
 every one should learn to play some- 
 thing. Besides, it would keep them out 
 of mischief. If I had my own way I 
 would have Christmas every day in the 
 year— making everything bought a gift 
 to some one. — Wanamaker's, Philadel- 
 phia, Pa. 
 
 Some gift suggestions: For a sweet- 
 heart—The diamond ring and your heart, 
 too, a locket with the miniature in it, a 
 daintv picture in a gold frame, stylish 
 stationery, a gift clock for her bedroom, 
 silver articles for her writing desk. For 
 a wife — A new watch, diamond eardrops 
 (coming in again), cut glass pieces, or 
 sterling silver for the table, hand-painted 
 china, fine opera glasses, silver buckle 
 belt, that diamond ring she never got.— 
 C. L. Byrd ^ Company, Memphis, Tenn, 
 
 ti 
 
 CHRISTMAS" 
 
48 
 
 TOBACCONISTS' ADVERTISING 
 
 VACATION 
 
 Summer Man, — Jack — How are you going to spend the 
 summer? 
 
 Tom — rm going to spend it traveling from one seaside 
 place to another, until I find a girl worth a million or two 
 who wants to be loved and married for herself alone, — Tit- 
 Bits. 
 
 Our variety of lazy day suits is com- 
 plete. — Oak Hall, Boston, Mass. 
 
 A bunch of pretty girls were discuss- 
 ing the details of their vacation trip, 
 and they nearly all complained of "noth- 
 ing fit to wear." Oh, that's easy to 
 remedy, says one of the sweetest of the 
 bunch. Let's all go to the Union Cloth- 
 ing Co., and we all can be fitted to a T. 
 •—Union Clothing Co., Cohoes, N. Y. 
 
 Vacation togs — we have them. How 
 is that boy fixed for the three months* 
 vacation — now at hand ? Has he the 
 kind of clothes it takes to hold a boy ? 
 — Fuller Si; Scane, Bedford, la. 
 
 You can save enough money at Spear's 
 to defray the expenses of a vacation at 
 the seashore. Don't worry about your 
 vacation money. You can go to the sea- 
 shore or elsewhere and have money to 
 spare if you select your house furnish- 
 ings at Spear's — a dollar or two will do. 
 — Spear's, Pittsburg, Pa. 
 
 As you hail with delight this happy 
 and romantic season of picnics and out- 
 ings, so we want you to meet our pre- 
 parations for your enjoyment of these 
 events. By glancing over the remind- 
 ers herewith presented you'll see we are 
 giving the best attention to the apparel 
 and adjuncts required. — Burke, Fitz- 
 Simons, Hone Sj; Co., Rochester, N. Y. 
 
 Before going on your vacation step 
 into our new bag section on the main 
 floor and inspect the many new things 
 we have to make the trip comfortable. — 
 Mandel Brothers, Chicago, III, 
 
 Good-bye ! You will soon be oif by 
 boat or rail. More than half the com- 
 fort of your summer outing depends 
 upon your outfit. Here are the comfort- 
 ing kinds of underwear and overwear ; 
 thoroughly reliable in material and work- 
 manship. — Oak Hall, Boston, Mass. 
 
 Already preparations are being made 
 for the summer vacation, which include 
 the shoes to be worn while at the sea- 
 side, the mountains or elsewhere. If 
 
 you are going to the mountains you will 
 especially need stout shoes with heavy 
 soles. If you are going to the seaside 
 you will need dainty Oxfords and white 
 footwear to be properly clad. Wherever 
 you are going keep in mind that you 
 can find here a correct footwear.-^B. 
 Rich's Sons, Washington, D. C, 
 
 "Taking to the woods" on a camp- 
 ing trip will be doubly enjoyable if 
 you're provided with a supply of those 
 fine jersey and other sweaters we're 
 showing in our window— whites, stripes, 
 blues and blacks— from $1.50 up. Taking 
 to the water will prove a perfect delight 
 if you're rigged out with one of those 
 handsome bathing suits we show along- 
 side the sweaters at $1 up. Your vaca- 
 tion will be a pleasant memory for years 
 if j^ou'll let us help you to get ready 
 for it.—R. J. Hurd ^ Co., Spokane. 
 
 Our preparations incident to the com- 
 ing traveling season were made with 
 strict adherence to the demands of dis- 
 criminating travelers and tourists.— B. 
 Lowenstein ^ Bros., Memphis, Tenn, 
 
 Hat trunk. There is nothing a lady 
 requires more in traveling than one of 
 these light hat trunks. They hold five 
 hats and contain a tray for small ar- 
 ticles. Also most suitable for keeping 
 your hats in at home.— Julian Sole 
 Leather Goods Co., Toronto, Can. 
 
 Jamestown suit cases and trunks. Get 
 prepared now to take in the great exposi- 
 tion. We can supply you with the right 
 kind of traveling necessities — kinds that 
 the baggage smasher can't hurt. Wc 
 carry an unusually fine line of dress suit 
 cases in qualities to suit all purses. 
 Many in imitation leather; made extra 
 strong and durable, with all the latest 
 devices for convenience and safety. In 
 the better grades of solid sole leather 
 the most critical buyer can be satisfied. 
 Trunks built to stand the racket, with 
 all the latest devices for convenience and 
 safety. Stop in to-day and see them. — 
 Cramer ^ Rogers, Trenton, N. J, 
 
 VACATION 
 
 TOBACCONISTS' ADVERTISING 
 
 49 
 
 FISHING TACKLE 
 
 'f 
 
 Hlack bass are biting, and a good 
 catch is sure if you buy your bass 
 tackle at our store. The quality of 
 our tackle is dependable. No trouble 
 in landing the big ones — when your 
 outfit comes from here. Our prices 
 are the lowest that reliable tackle can 
 be sold for. — Callahan ^ Douglas, Bing- 
 hamton, N, Y. 
 
 The sporting goods we are showing 
 to-day ought to make every one feel 
 like indulging in out of door sports. 
 Tennis and baseball outfits, fishing 
 tackle, kodaks, cameras, and supplies of 
 all kinds are oflfered you for vacation 
 days at prices which are lower than ever. 
 The time to enjoy them is now, the 
 place to buy them is here. — Waldron's, 
 Binghamton, N. Y, 
 
 Rainbow trout supplies, that is, sup- 
 plies with which to land that tricky 
 and elusive specimen of the finny tribe 
 successfully, such as reel, flies and tackle 
 and, in fact, every thing the fisherman 
 desires is found here. W^e can make 
 the cost of your outfit seem so small 
 and yet can equip you with the best. — 
 Phillips-Cooke Hardware Co., Pueblo. 
 
 Why not get after the fish before the 
 other fellows catch them? Fishing 
 tackle is of two kinds — good and good 
 for nothing. If you like to go fishing, 
 better get your tackle here. We know 
 exactly what is needed for the fish you 
 are after. And when you hook a flsh 
 with our tackle you will not lose him. 
 The hook will not break, the line or 
 leader snap or the reel stick. All our 
 sporting goods are the reliable kind. 
 Come in and look them over. We have 
 several novelties that you ought to see. — 
 The Salem O, Le Valley Co., Buffalo, 
 N. Y. 
 
 The fishing season is at its height— 
 and here are all the things that delight 
 the heart of the angler. And tennis, 
 too, has received an impetus which ranks 
 it as one of the foremost sports of 1904. 
 This is the headquarters for all sorts 
 of sporting and athletic needs. Prices 
 are the lowest anywhere. — Abraham ^ 
 Straus, Brooklyn. 
 
 Getting ready for fishing. — Practically 
 the last barricade has been removed — 
 
 it's open season for almost any member 
 of the finny tribes. The true fisherman 
 is busy getting ready for the vacation 
 campaign. At what point can our fish- 
 ing tackle store serve you? — Sibley r 
 Lindsay ^ Curr Co., Rochester, N. V. 
 
 A strong pull on public favor our 
 superb line of fishing tackle has. No 
 man would think of starting out for 
 a day's sport without first equipping 
 himself with one of our fine bamboo 
 or steel rods and expert reels, if he 
 would hook the finny beauty in brook, 
 lake or pond, and bring success to his 
 fly or hook. Our line of fishing tackle, 
 guns, rifles and ammunition is the best 
 made. — Redving S/; Ellestad, Grand 
 Forks, N. D. 
 
 Fishing tackle. Everything that's 
 good. They have been catching the big 
 ones lately — 2 to 5 pounds. You will 
 need a shotgun soon. Let us show you 
 our line. — Rapp ^ Lloyd, Spokane. 
 
 We haven't talked fishing gear, be- 
 cause it's been too cold. We do so now. 
 Fishing gear is cheaper each year. — A, 
 W, Reddin, Charlottetown, P. E. I. 
 
 Things for everybody who wants to 
 get out of doors and have a good time. 
 Salt-water fishing practically begins on 
 or about June — the first chance people 
 have to go out of town for an outing. 
 If you are after bluefish, sheepshead, 
 flounder or any other kind, we've got 
 the fishing tackle to help you. — Wanor- 
 maker's, Philadelphia. 
 
 The better and more complete the 
 angler's outfit, the greater enjoyment is 
 sure to be. If you, Mr. Fisherman, only 
 knew (as we know full well) the real, 
 dollar saving values in our fishing tackle 
 department, you would all be here when 
 the doors open this morning. — The lith 
 St. Store, New York. 
 
 The best bargain in a trout rod you 
 will ever see. It is 9 \-2 ft. long and 
 in 18-inch lengths. Fits easily in suit 
 case or trunk. The supply is limited, 
 so come soon. — Clapp ^ Treat, Hart- 
 ford, Conn. 
 
 Be a successful angler. Our line of 
 fishing tackle is entirely of English man- 
 ufacture, purchased by us direct, and 
 is the best assortment ever shown here. 
 
 FISHING TACKLE 
 
50 
 
 TOBACCONISTS' ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 61 
 
 I 
 
 T* includes rods, lines, leaders, flies, gut, 
 rtooks, in all desirable sizes. Our tackle 
 makes a good catch certain— if there 
 are fish to catch. It always pays to 
 keep tackle complete — saves lots of 
 bother when you want to go off in a 
 hurry. Our prices are the lowest you 
 can get good tackle for anywhere. — 
 /. Q. Jamieson, Charlottetown, Can. 
 
 " Throw physic to the dogs." I'll have 
 none of it— but rather I'll away to the 
 inviting brook and business cares a-ban- 
 ish— and there, at peace with the world, 
 I'll fish and fish till close of day, and 
 then, returning, boast not of catch- 
 though creel be fairly filled— but rather 
 attend the feast that good health and 
 appetite prepares — then, resting, fish 
 the day o'er and vow to go again as 
 soon as possible. Now this is fishing — 
 and sad is the man who doesn't crave 
 a day or two's sport following a sing- 
 ing brook! We can tell you what to 
 fish with — and we can equip you for 
 any kind of a fishing trip. We are 
 manufacturing retailers of rods and 
 tackle. When you see our displays 
 you'll agree that there's little more to 
 see — go where you will. Rods from 75c. 
 to $75, and everything else in propor- 
 tion. You'll like this store— for it's more 
 than a store, you'll like our sportsman's 
 room — it has an uncommercial air, it's 
 
 nocked with good literature— on fishing 
 and sports afield.— The Sportsman's 
 Shop, Hartford, Conn. 
 
 Fish early. Look over your tackle 
 and be prepared. April first will soon 
 be here and out new stock of hooks, flies, 
 rods, reels, canvas creels and baskets 
 are here now. They are beauties. We 
 have everything in the world that could 
 be desired for trout flshing.— Ciapj? ^ 
 Treat, Hartford, Conn. 
 
 "Something doing?" Yes, but 'twill 
 be a storv of "the fish I didn't catch," 
 if your tackle isn't right. Our 1909 
 light tackle outfits are up-to-date, of 
 standard quality and made especially 
 to conform to rules of Southern Cali- 
 fornia clubs. A fine line of reels, 
 prices ranging from 50c. to $60. Our 
 special pompano rod, 17 ft., 4 joint, 
 is very convenient to carry on cars. 
 Surf and wharf fishermen should see 
 our split bamboo surf rods, large agate 
 guide and tip, cord wound grip, extra 
 heavy welt ferrules, and German silver 
 trumpet guides, at $10.— Tufts-Lyon 
 Arms Company, Los Angeles, Cal. 
 
 Don't forget bass season opens June 
 1st. Prepare for your fishing trip by 
 the purchase of necessary fishing 
 
 FISHING 
 
 tackle. We have a complete stock of 
 poles, lines, hooks, artificial flies and 
 other bait, in fact everything for the 
 up-to-date angler. Our values are 
 strong. Make it a point to outfit here. 
 Special on reels. Your wants in reels 
 can be supplied here at a saving in 
 price. We have the small brass reel, 
 also the more elaborate multiplying 
 reels with alarm and drag features. 
 Better get our prices before buying 
 elsewhere. There is a saving to be haa 
 here.— Chambelle Cycle Co., Fresno. 
 
 Your luck depends just as much on 
 the quality of your tackle as it does 
 on your skill. Stop at our store and 
 replenish your tackle box and you 
 won't be caught telling your friends 
 about "that big one that got away." 
 New rods, reels, artificial baits, hooks, 
 etc., at the most attractive prices. — 
 Dollarhide ^ Harris, Denison, Tex. 
 
 Fishing tackle.— This department 
 makes a man think of deep, cool pools, 
 with the slippery trout flashing, tempt- 
 ing you to fish. We have baited all the 
 goods with very low prices for to-mor- 
 row.— Sw^«/-Cooper Co., New York. 
 
 "I can snake 'em out 'most every 
 time if I have the right kind of tackle," 
 said a fisherman friend to us the other 
 day. No use talking, tackle is import- 
 ant; and, just the same as with everj'- 
 thing else, there's a right kind to buy, 
 and a right place to buy it. We be- 
 lieve our kind of tackle is surely the 
 right kind; and if our prices and ways 
 of selling don't prove that this is the 
 right place to buy, your money is 
 yours again in a minute. — The Dan- 
 bury Hardware Co., Danhury, Ct. 
 
 How about your tackle, fishing tackle, 
 we mean, is it all ready, so you won't 
 be bothered to stop and buy some little 
 thing at the last minute? Overhaul it 
 now; make a list of the things you need 
 and get them here. AVhen you make 
 out your list, put down the prices you 
 think you ought to pay, and see how 
 they compare with the prices you'll be 
 asked to pay at this store. — The Dan- 
 bury Hardware Co., Danbury, Ct. 
 
 Don't tackle fishing without the right 
 sort of fishing tackle. Don't go fishing 
 without going to the right place to buV 
 your fishing fixings. — Central HarcU 
 ware Co., Frederick, Md. 
 
 Coin' fishin? Tempting price-bait o& 
 our Fishing Tackle. Five-piece spli* 
 Bamboo Trout Rod, $1.38. And evei-j; 
 thing else catchy.— Liiw/«y 4" LiQi^'* 
 born, New Haven, Ct, 
 TACKLE 
 
 ATHLETIC AND SPORTING 
 
 GOODS 
 
 Cholly — " Ya'as, Vm going in for cwicket and golf 
 and all that sawt of thing, y* know; they're such manly 
 sport, y* know." 
 
 Miss Peppry — " The idea! You're becoming positively 
 mannish, aren't you? " — Buffalo News, 
 
 ± ± ± 
 
 Bulky Matters — " Is dey swell folks up at dat house? " 
 Woeful Walters — " Is dey swell? Say, dey didn't hit 
 me wit' nutting' but golf clubs." — Chicago News. 
 
 Go duck-shooting? These are ideal 
 days for the sport. Much depends, how- 
 ever, upon the outfit. Good sportsmen 
 know that and experience has taught 
 them to rely upon Schmelzer's when in 
 need of trusty guns or shells, boats, de- 
 coys, calls and hunter's coats or any 
 other article of the hunter's equipment. 
 A purchase at Schmelzer's means: A 
 saving of money and time, invariable 
 satisfaction and the best of quality. A 
 half century of growth and the dis- 
 tinction of being the largest athletic 
 and sporting goods house in the world 
 backs our guarantee. "Whatever we 
 sell or advertise, we stake our repu- 
 tation on it." — Schmelzer A rms Co., Kan- 
 sas City, Mo. 
 
 Football supplies. Sporting goods. 
 This is ideal weather for football. We 
 want you to know of the large supply 
 of footballs and toggery we carry. Our 
 goods are all first quality. We want 
 you to inspect and compare our stock 
 with others. You will be convinced we 
 can do as well, if not a little better, 
 in price and quality. Just try and see. 
 Footballs. Our footballs are not sold 
 at catalogue prices, but marked at their 
 true value. — The Ailing Rubber Co., 
 Waterb^iry, Conn. 
 
 Outdoor sports. There is no spring 
 tonic known that equals the great out- 
 of-door. Plenty of exercise in the open, 
 deep breathing and right thinking make 
 for health and happiness. Whether you 
 like the moderate exercise that you get 
 by playing croquet or the more active 
 game of tennis, or the still more strenu- 
 ous game of baseball, you will find here 
 every essential for personal or field 
 equipment — by odds the largest stock 
 of things needed for outdoor sport and 
 
 games than will be found in any other 
 store in this section. And if you like to 
 while away your leisure hours in a ham- 
 mock or a swing, they, too, are here, and 
 in tremendous variety. We also have 
 rowboats, motor boats, and canoes, bi- 
 cycles, tents, fishing tackle, etc. — Hahne 
 ^ Co., Newark, N. J. 
 
 Sleighs for the boys and girls. Snow 
 has fallen, and now for sleigh riding. 
 Every boy and girl should have a sleigh 
 and enjoy this very healthy exercise. 
 We have now on sale a line of four dif- 
 ferent varieties. Sleighs to suit all, both 
 in price and size. For the younger ones 
 a serviceable sleigh, with flat shoes, 
 finished in bright colors, at 35 cents 
 each. Another of the same style and 
 finish, but longer and higher at 40 cents. 
 Then, in the better grades we sell a 
 round iron spring shod sleigh,' strong 
 supports for the top board and in every 
 way a good article, at 60 cents each. The 
 larger size of the same variety, suitable 
 for making " bobs," ordinarily known as 
 a " Pointer," price 75 cents. Come early 
 and make your choice. — Ashdown's, 
 Sporting Goods, Winnipeg, Can. 
 
 Outdoor sports have begun. Base- 
 ball players have already taken the field, 
 and it won't be long before tennis, golf, 
 cycling, boating and all other forms oi 
 outdoor amusement will be in full swing. 
 You have your favorite pastime — pre- 
 pare for it now. There is hardly a 
 sport but necessitates some special form 
 of footwear. You'll find that special 
 form right here. The following are but 
 a few of the many varieties of men's 
 outing shoes which we carry in stock. — 
 W. G. Simmons Co., Hartford, Conn. 
 
 Gifts for an athletic boy. We've ev- 
 erything for building muscle, from ice 
 
 ATHLETIC & SPORTING GOODS 
 
52 
 
 TOBACCONISTS' ADVERTISING 
 
 skates to bicycles, together with all the 
 needfuls of a home p:ynii)asiuin. Punch- 
 ing bags — some that swing free, others 
 attached to both floor and ceiling. Box- 
 ing gloves, well padded. Footballs, 
 Rugby shape, to stand plenty of knock- 
 about use. 75c. up. Basket balls, $1.00 
 up. Exercisers for boys, at 5()c. Heav- 
 ier sizes for professional athletes up to 
 $0.00. All weights of dumb bells and 
 Indian clubs. Also rowing machines. 
 Ice skates, 50c. up. Our Christmas cata- 
 log suggests hundreds of gifts. Mailed 
 free, — Shannon Hardware Co., Philadel- 
 phia, Pa. 
 
 Squash tennis, racquets and balls here. 
 The opening of the new Crescent Ath- 
 letic Club with its four fine squash 
 courts will stir interest in this splendid 
 indoor game. It is natural, perhaps, 
 that this store — which has furnished the 
 Crescent Club from top to bottom — 
 should now be prepared to supply the 
 demand for Squash Racquets and Balls. 
 They are of the best grades — at the 
 least prices. — Frederick Loeser ^ Co.^ 
 Brooklyn, N. Y. 
 
 Bear in mind that we are headquar- 
 ters for Baseball Goods. We have the 
 largest stock of Gloves and Mitts ever 
 shown in the Naugatuck valley. Over 
 500 Gloves displayed on our tables for 
 you to choose from. 
 
 We guarantee to save you money on 
 your purchases. No fancy prices here. 
 All goods marked at what they are ac- 
 tually worth in plain figures. 
 
 We have one lot of Gloves that are 
 soiled from handling. These are just 
 as good for service, but are marked at 
 about half price. Every Glove is war- 
 ranted and will be replaced is not satis- 
 factory. 
 
 Every one knows how hard it is to 
 get a good bat; one evenly balanced and 
 that just suits. We have over 500 Bats 
 in stock to choose from, including six 
 dozen Louisville Sluggers. The best bat 
 made. — The Ailing Rubber Co., Water- 
 bury, Conn. 
 
 Not to-day or to-morrow, but almost 
 before you know it, the snow will be 
 gone, the grass green and you'll hear the 
 umpire's call — "batter up." We have 
 everything with which to equip the ball 
 player, or rather the baseball clubs. 
 Hans Wagner bats. Napoleon Lajoie 
 bats, Louisville Slugger bats. We are 
 exclusive agents for them — and if you 
 like to " line 'em out," you'll appreciate 
 the superiority of these bats. We have 
 everything in Spalding and Victor base- 
 balls, bats, gloves, guards, shields, and 
 
 all other articles necessary in the na- 
 tional game. We make special prices 
 to clubs. — The Anylers' Co., Hartford. 
 
 If tennis is the game, here are the 
 right tools — and as little priced as re- 
 liable sorts can anywhere be found. — 
 Frederick Loeser ij- Co., Brooklyn, N. Y, 
 
 We want you to regard this Store as 
 most men do, as the best Sporting and 
 Athletic Goods Store in this town, and 
 be it boy, girl, man or woman who has a 
 need in this line, we are ready, not only 
 with the best goods, but also the lowest 
 prices. — Abraham ^ Straus, Brooklyn. 
 
 The Best of Athletic Goods for Very 
 Modest Prices. — Complete stocks of the 
 Tools for outdoor sport, and those Tools 
 in every instance reliable. Prices in ev- 
 ery case as low as, and in most cases, 
 lower than the same goods will cost else- 
 where. Prompt, careful, pleasant serv- 
 ice. — Frederick Loeser ^ Co., Brooklyn. 
 
 We are showing an extensive line of 
 summer outing and sporting goods and 
 accessories, including lawn tennis goods, 
 base ball goods, lawn springs, tents, 
 hammocks, croquet sets, garden tools, 
 etc., and a full assortment of the small 
 toys and games that are so delightful 
 to the little folks.— Woodward ^ Loth- 
 rop, Washington, D. C. 
 
 This collection of Tennis Rackets 
 comes from one of the best concerns in 
 the business; and Rackets are all in 
 1904 models. The quality of material 
 and the workmanship are the best put 
 into these goods. Frames are of spe- 
 cially selected, highly polished, white ash, 
 beveled; polished mahogany throat 
 pieces. Handmade throughout. Perfect 
 balance assured. — Wanamaker. 
 
 We seem to have a monopoly on low 
 prices on such goods. We haven't no- 
 ticed any this season that equaled the 
 prices you'll find in this Sporting Goods 
 Store. The goods are of a splendid 
 quality. We make prices low through 
 extensive purchases and taking goods off 
 other people's hands in exchange for our 
 cash. — Jones Dry Goods Co., Kansas 
 City, Mo. 
 
 " Truscott " on a boat means about 
 the same as *' Sterling" stamped upon 
 good silverware. It guarantees to the 
 purchaser the best materials, workman- 
 ship and designing that enter into 
 launch-making. On hand and ready for 
 immediate delivery we have half a dozen 
 splendid Truscott Launches, represent- 
 ing the line of Truscotts for which we 
 are New York agents. These boats are 
 built out of seasoned wood, copper 
 
 ATHLETIC & SPORTING GOODS 
 
 '^i^ 
 
 TOBACCONISTS' ADVERTISING 
 
 53 
 
 fastened, decks of golden oak. Each 
 one is equipped with a two-cycle motor 
 — Truscott-made — regarded as the most 
 compact motor in the almost-noiseless 
 class. These prices are f. o. b. New 
 York. If desired, boats will be put in 
 commission here. — Macy's, yew York. 
 
 Been out on the links yet? Perhaps 
 you looked over your stock of clubs and 
 found some that needed replacing. Easy 
 to choose from the splendid array here 
 — and the best golf supplies cost the 
 very least in this golf store. — Frederick 
 Loeser ^ Co., Brooklyn, N. Y. 
 
 White duck tents for campers. — How 
 about that Summer vacation and the 
 tent you will need if you go camping? 
 Just a word by way of reminder — when 
 you are getting ready for your vaca- 
 tion do not forget that our stock of 
 tents and tent supplies is complete. There 
 is nothing better for real enjoyment 
 than a comfortable tent, picturesquely 
 pitched in the right sort of a place. 
 Prices below the picture. — Brumner's, 
 Sacramento, Cat. 
 
 Tennis is more popular than ever this 
 year. We can supply tennis enthusiasts 
 with every essential except the court. — 
 Sibley, Lindsay ^ Curr Co., Rochester. 
 
 Ping-pong, for 48c. and up. Have 
 you ever played Ping-Pong? It is the 
 one game that proves popular with all 
 classes and all ages. It is the most 
 fascinating of novel pastimes. It is 
 .simple, but never twice alike, easy to 
 play but always interesting. If you once 
 try it you will realize that a ping-pong 
 set is necessary in your home. Every- 
 body from grandmother down to baby 
 will play. Costs but little and delights 
 each member of the family. — Harris, 
 Emery Co., Des Moines, la. 
 
 Croquet sets. — For an enjoyable out- 
 door game that is not too vigorous, cro- 
 quet is still unequaled. — Sibley, Lindsay 
 4: Curr Co., Rochester, N. Y. 
 
 Golf and Tennis. — Whichever will 
 claim your attention on the holiday, the 
 right tools — that is, the best tools — are 
 here in complete assortment and for 
 prices that mean worth while saving. — 
 Abraham ^' Straus, Brooklyn, X. Y. 
 
 " Luck is with the heaviest battalions," 
 said a famous general. Luck is with the 
 sportsman who is best equipped. The 
 sportsman is best equipped who is 
 equipped by us. Equipping sportsmen 
 has been our exclusive business over 
 twelve years. — Kimball-Upson Co., Sac- 
 ramento, Cal. 
 
 Tennis is more markedly a favorite 
 this year than for a long time, as the 
 
 early indications promised. Players are 
 making heavy demands for large quan- 
 tities of goods, especially the fine and 
 serviceable sorts; but the stock is still in 
 splendid condition. Besides all the requi- 
 sites, the knowledge of our expert-in- 
 charge is at the service of our cus- 
 tomers — ask all the questions you like, 
 and welcome. For golf players — every 
 good club and ball that players are likely 
 to ask for is here, and the largest quan- 
 tity in Philadelphia. — Wanamaker's, 
 Philadelphia, Pa. 
 
 The Strenuous Life. — Footballs, box- 
 ing gloves, punching bags, dumbbells, 
 Indian clubs and everything to make a 
 boy like our President. — The Rookery, 
 Jackson, Miss. 
 
 A cold wave is due and you may ex- 
 pect the red ball up in twenty-four 
 hours. In the Loeser basement sporting 
 goods store you will find a most com- 
 plete variety of the best ice skates made. 
 There are styles for men, women and 
 children. Prices are lowest; just a hint 
 or two at the range. — Frederick Loeser 
 ^ Co., Brooklyn, N. Y. 
 
 Whether you're to be out of town one 
 day — or three days — or more, your pleas- 
 ure depends on the goodness — ^the thor- 
 ough goodness — of your sporting equip- 
 ment. And goodness doesn't necessarily 
 imply expensiveness. If your supply 
 comes from the Big Store it will be as 
 good as it is possible for human skill to 
 make it. And it will cost less than in- 
 ferior goods elsewhere. — Siegel Cooper 
 4" Co., Chicago, HI. 
 
 These are the days that make one 
 think of fishing. There is much to be 
 said in favor of the sport that appeals 
 to all alike. The finny tribe can some- 
 times be coaxed from his haunts and 
 sometimes he can't. But there is one 
 thing certain, the right sort of tackle 
 will help to catch the wily bass. . Come 
 in and let us show you our line — it is 
 complete and we can supply every need 
 that you may have from hooks to poles 
 and everything that goes to make a fish- 
 erman happy. — Smith, Watkins ^- Co., 
 Lexington, Ky. 
 
 You can't help looking with admiration 
 at our fine line of sporting goods if you 
 are within eyeshot of this emporium for 
 sportsmen. The spell of the woods and 
 the water will prompt you to step in- 
 side, where you can see and select to 
 your heart's content everything that the 
 fisherman or hunter needs. — Rapp ^ 
 Lloyd, Spokane, Wash. 
 
 Get a camera this season. Get it early 
 in the season and begin enjoying the 
 
 ATHLETIC & SPORTING GOODS 
 
54 
 
 TOBACCONISTS' ADVERTISING 
 
 delights of picture taking as soon as 
 you can. We have one of the most ex- 
 tensive stocks of Kodaks, cameras and 
 photo supplies on the coast. Our ex- 
 perience enables us to aid in many ways 
 the amateur photographer and to help 
 insure skill and satisfaction in the art. — 
 Buber ^ Colson Drug Co., Fresno, Cal. 
 
 " Ramona " portable cottages, stores, 
 oflBces and bungalows. Ten styles to 
 choose from. One-room " Automobile 
 Cottage " to five-room " Bungalow '* 
 with porches. Pantry, closets and bath 
 room. Fitted completely at mill before 
 sold. Delivered in " Knockdown '* bun- 
 dles. Anyone can set them up in a few 
 hours. No nailing or sawing necessary. 
 Need only screw-driver, wrench and ham- 
 mer. Price only about half the cost of 
 building ordinary frame house. Take 
 your house along with you to the 
 beach, mountain, desert, mines, ranch or 
 foothills. Move it back home in the fall 
 onto your vacant lot and rent it. It's 
 *' as good as new " after a dozen moves. 
 — Home Building Mill and Improve- 
 ment Co., Los Angeles, Cal. 
 
 Table tennis and sporting goods. 
 This is a sporting goods store through 
 and through. Fully equipped to supply 
 your wants, and do so most economically. 
 You can fit up a gjmnasium of your 
 own in your own room, and there will 
 be very little expense in doing so. — 
 Loesefs, Brooklyn, N. Y. 
 
 The winners. So much depends on the 
 equipment of a baseball team that too 
 much stress cannot be laid upon the 
 necessity of purchasing baseball supplies 
 where the goods are of the highest qual- 
 ity. Fine fishing tackle, lawn tennis and 
 golf supplies. — The Andrus ^ N<iedele 
 Co., Hartford, Conn. 
 
 We have a good line of new tennis 
 rackets. The frames are made from 
 selected materials by experts who thor- 
 oughly understand the use of them. The 
 gut used in stringing is the very best 
 that can be procured. Tennis balls, nets, 
 posts and marking tapes. Catalogue on 
 application. Rackets restrung in the 
 best possible manner. — A. S, Burbank, 
 Plymouth, Mass. 
 
 Footballs and football supplies. The 
 call of the gridiron warriors to practice 
 has been heard. Is your team ready? 
 If not, the Loeser Sporting Goods Store 
 is ready with the most complete line of 
 footballs and other supplies. Every- 
 thing of the best standard. Below we 
 give hint of the Loeser fair prices. — F. 
 Loeser ^ Co., Brooklyn, N. Y, 
 
 Of course you know we are Colo 
 rado headquarters for sporting goods— 
 
 ATHLETIC A. SPORTING GOODS 
 
 guns, rifles, ammunition and shooting 
 toggery. We outfit you with the just 
 right outfit for whatever you are going 
 after.— The Geo. Tritch Hardware Co., 
 Denver, Colo. 
 
 We're busy selling hunting supplies 
 because our stocks are complete in all 
 lines and we sell high-quality goods. 
 Prices also are a winning feature every 
 time. If you're going out for one day 
 or a month let us fit you out in proper 
 equipment to ensure a successful trip. 
 Note our prices. — Ashdown's, Winnipeg. 
 
 Never will the boys and girls want 
 for better skating, and never will they 
 want for a better store than Kauf- 
 man^s in which to buy skates. There's 
 fine ice on every pond and stream, and 
 if you want to enjoy the skating be 
 sure to have a good pair of skates. 
 Right when skates are wanted most, 
 we reduce our price a full 25 per cent., 
 which makes the buying exceedingly ad- 
 vantageous. — Kaufman's, Trenton, y. J, 
 
 Baseball supplies. We have just 
 opened up a large and complete stock 
 of base ball goods and asked the inspec- 
 tion of all intending purchasers of base- 
 ball supplies. Our name has long been a 
 guarantee of all that is first-class and 
 up-to-date in the sporting goods line. 
 We have a complete stock of baseballs, 
 gloves, mitts, bats, uniforms, shoes and 
 all other supplies necessary for teams 
 or individuals. Mail inquiries of out- 
 of-town customers are solicited and we 
 are glad to send catalogues and prices. 
 All mail-orders given careful attention. 
 — Anderson Hardware Company, At- 
 lanta, Oa. 
 
 Football supplies. The Loeser 
 sporting-goods store is local headquar- 
 ters for the best football supplies. 
 Everything requisite to the great game 
 is here and guaranteed to be the best. 
 Prices moderate. — F. Loeser ^ Co., 
 Brooklyn, N. Y. 
 
 A few hints for campers. Every- 
 body will not go camping or touring in 
 June, but everybody who contemplates 
 an outing this summer is doing some 
 planning, and so this list is for them 
 particularly. It would be an easy 
 matter to fill this page with hints, from 
 all over the store, of the goods sum- 
 mer homes and campers will find con- 
 venient. But only a few suggestions 
 are given in the hope that you'll come 
 to the best supply source for every- 
 thing you'll need. From the tent and 
 its furnishings we'll supply everything 
 you'll need to eat, use and wear. — 2'. 
 Eaton Co., Toronto, Can, 
 
 TOBACCONISTS' ADVERTISING 
 
 55 
 
 CANDY 
 
 te 
 
 What kind of candy shall I buy? " 
 " Well, if you get lots of it, I want the kind that goes 
 fast; but if you only get a little, I want something that'll 
 last" — ^ew York Journal, 
 
 Candy that has been kept for a time 
 becomes stale and soggy, and loses its 
 flavor. The growing demand for Nun- 
 nally's candy does not permit of its be- 
 coming stale; and almost every day the 
 dealers in this candy are supplied by 
 express with a complete assortment— 
 Nunnally, Atlanta, Oa, 
 
 The purity and perfection of our can- 
 dies are known all over the country. Ask 
 the lovers of pure candy what they think 
 of Everhart's and they will say that it 
 cannot be surpassed by any, and be- 
 sides it ranks high with the pure food 
 law, which is worrying the life out of 
 the manufacturer who misrepresents his 
 goods. — Everhart's, Fargo, N. D. 
 
 The candy and cake departments have 
 developed into great proportions under 
 the careful management of Miss Moore, 
 whose judgment on cake and candy merit 
 cannot be excelled. The assortment is 
 large in both lines and the goods are 
 always fresh. Probably in no other de- 
 partment in our store does the great dif- 
 ference bet^^•een our prices and those of 
 other stores stand out so plainly as here. 
 ^Lehman, Trenton, N. J, 
 
 At Gordon-Mitchell's you can get Low- 
 ney's and McConkey's candies — all choice 
 goods — deliciously fresh. If you are par- 
 ticular, we can suit your taste. We keep 
 the kind to satisfy those who know what 
 good candies are — the tempting choco- 
 lates and bonbons in our confectionery 
 cases are even more delicious than they 
 look. You will find our stores convenient 
 places to drop in on your way home 
 and buy a box of candy. Price per pack- 
 age from 10c to $5.00.— Gordon-Mitchell 
 Drug Co., Winnipeg, Can. 
 
 As a delicious confection that is abso- 
 lutely pure and clean, Nunnally's candy 
 stands pre-eminent. No injurious adul- 
 terations cheapen its excellent quality, 
 but every ingredient is of the highest 
 grade, and selected with the greatest 
 care. Rich in the nutritive qualities of 
 pure sugar, rich cream and fresh fruit 
 flavors, it is a wholesome food as well as 
 a pure, high-grade candy. — Nunnally, 
 Columbia, 8. C. 
 
 Apollo Chocolates are the choicest con- 
 fections to be found in town. For the 
 person who appreciates the best they 
 afl'ord great satisfaction. For gifts to 
 wife, sister or sweetheart they are the 
 most delicious " sweets for the sweets " 
 to be found. They come in artistic boxes, 
 in pounds and half pounds, and are kept 
 fresh at The Modern Pharmacy, Bing- 
 hamton, N. Y. 
 
 WTierever enjoyment is at its height; 
 wherever there is refinement and good 
 taste, time and occasion call for Nun- 
 nally's candy. Unmatched in purity and 
 incomparable in flavor, it is a most tempt- 
 ing and delectable confection that is 
 equally appropriate for feast and fire- 
 side. Delicious is a strong word, but it 
 is poor praise when applied to so tooth- 
 some a delicacy. — Nunnally's, Mobile, 
 
 Our candy appeals to all who desire 
 the best at reasonable prices. Our large 
 sales insure the stock being kept fresh 
 and the variety will be found always 
 equal to the quality. Shraff't's and Qual- 
 ity Chocolates. Ice cream always on 
 hand to fill large or small orders. — W. 
 F, Currier, Plymouth, Mass. 
 
 m 
 
 Butter Scotch W^afers, our special this 
 week. Our Butter Scotch Wafers are 
 made from the purest of sugar and fresh 
 sweet butter. This delicious and nutri- 
 tious confection combines all the best 
 features of taff"y. Fresh and tempting. 
 Take a look at our windows and you will 
 want some. Regular price 40c. Special 
 ^Oc.— Watson's, Winnipeg, Can. 
 
 Pineapple Glace — extra special. This 
 is a very delightful bit 6f candy that 
 we are making — Pineapple Fingers Glace. 
 The pineapple is cut from the finest ex- 
 amples of the fruit, and when it goes 
 into the candy there is no fiber — just 
 flavor — and the most delicate, lovelv fla- 
 vor of the fruit. It is the bit of candy 
 that gives the feast its finishing touch — 
 the gushdanal, as the Armenians say, 
 and for which we have no word. These 
 goods sell regularly for 40c or 50c a 
 pound. We quote 21c, 4 pounds for $1. 
 —W. W. Walker Co., Hartford, Conn, 
 
 
 CANDY 
 
11 
 
 I 
 
 56 
 
 TOBACCONISTS' ADVERTISING 
 
 Pure, delicious, fresh-made candy. 
 Made from the best sugar and other 
 best materials, in our own manufactur- 
 ing plant. To-day we are offering as 
 a special, horehound drops of our own 
 make, 19c pound. They are not a medi- 
 cine, and yet they are beneficial for ir- 
 ritated throats, colds, etc. We use the 
 genuine horehound and boneset herb and 
 cane sugar in making them. For to-day 
 only 19c pound.— U\ W, Walker Co., 
 Hartford, Conn. 
 
 The most delicious, the purest and 
 best chocolates, creams, sugared fruits, 
 etc., specially prepared for the festive 
 season, are here. If you desire to give 
 them as gifts, we've some handsome 
 boxes, baskets and novelties to put them 
 in. And we'll deliver promptly to all 
 parts of the city. If you're going to 
 entertain, let us supply the dainty cakes, 
 pastry, ice cream, etc! They will be of 
 the very best.— Jii7/on'*, Winnipeg. 
 
 J A nice fresh lot of Saturday candy 
 arrives every week and we have to in- 
 crease our orders, too, because increas- 
 ing sales are always the vogue with this 
 popular confectionery.-- C. H. ^ H. A. 
 Lawton Co., Neic Bedford, Mass. 
 
 Rubidoux chocolates. When you're 
 tired of ordinary chocolates and con- 
 fections try a box of Bishop's delicious 
 Rubidoux chocolates — they're pure, de- 
 lightfully flavored with fruit juices and 
 perfectly wholesome.— 0;f 4- Vaughn 
 Drug Co., Los Angeles, Cal. 
 
 Huyler's candy always finds a welcome 
 reception wherever presented. It is the 
 acme of the candymaker's art, where 
 only the purest and most delicious in- 
 gredients are used. Quality beyond com- 
 parison. All the popular and well known 
 varieties, as well as many special ones, 
 done up in dainty and handsome pack- 
 ages, especially for gift giving.— JBn7- 
 ton Drug Store, Trenton, N. J. 
 
 The candy factory is booming with ad- 
 vance orders. We shall have as com- 
 plete a line of beautiful candies for 
 Christmas as can be found in New Eng- 
 land. We shall be pleased to make es- 
 timates on the, candy supply for any en- 
 tertainments given by Sunday schools or 
 other organizations. We guarantee splen- 
 did candies and perfect satisfaction. Our 
 candy counters at both stores are loaded 
 with specimens of the goods we make, 
 and we aim to have every variety as 
 nearly perfect as possible.— Xeicton, 
 Robertson ^ Co., Hartford. Conn. 
 
 Nicest way in the world to Iniy Eng- 
 lish walnut meats. New whole meats, 
 35c. lb., 3 lbs. for $1.00. We have just 
 received the nicest lot of English walnut 
 
 CAN 
 
 meats we ever saw. We looked a long 
 time to see if we couldn't find a broken 
 half, and we gave it up. If you like 
 perfection in the things you buy, get 
 some of these meats while they are fresh 
 cracked. They will go like fun. They 
 always do. For there are a lot of ladies 
 who tell us, just what we said at the 
 top of this ad, that " it's the nicest way 
 in the world to buy walnut meats." We 
 think so, too.— IF. W, Walker Co., Hart- 
 ford, Conn. 
 
 Christmas candies in every conceivable 
 form for presents and general use. Get 
 Putnam's and you will get those of the 
 most delightful flavor. For decorating 
 the Christmas tree we have the largest 
 assortment of most beautiful designs, col- 
 ors, etc. Our confections are all abso- 
 lutely pure and healthful, and can be 
 eaten by children with impunity.— Pwf- 
 nam Sj- Company, Lexington, Ky. ' 
 
 V 
 
 Xmas presents of Huyler's candy. We 
 will receive our holiday* shipment of this 
 delicious candy about Dec. 20th. It will 
 consist of all the well known varieties 
 and all the latest holiday assortments 
 and novelties, done up in handsome pack- 
 ages for gift giving. We would suggest 
 that intending purchasers of this well- 
 known candy place their orders with us 
 as early as possible— we will promptly 
 deliver orders whenever desired. Orders, 
 to receive the most careful execution, 
 should be placed as far in advance as 
 possible.— Bri7/o» Drug Store, Trenton. 
 
 Your Xmas candy should, above all, 
 be pure. We spare no labor or expense 
 to make our goods perfect in this re- 
 spect. Delicious dainties made from the 
 choicest of creams, nuts, fruits, etc. 
 Beautiful baskets and boxes of perfect 
 chocolates and a large line of holiday 
 novelties. The candy shop for those who 
 know.— Sandall's, Newark, N. J. 
 
 Delicious candy in fancy Xmas boxes. 
 This big candy store will be Santa Claus' 
 headquarters again this year. We have 
 made special preparations to serve the 
 finest candies made— put up in beautiful 
 boxes especially for gifts, at our regular 
 low prices. You buy the best for less 
 here. — Winthrop Candy Kitchen, New 
 Haven, Conn. 
 
 Acker new "dollar" box. This is an 
 ideal gift package. It contains one and 
 a half pounds of the choicest selections 
 of exquisite chocolates and lion bons, and 
 is most tastefully packed and embellish- 
 ed. You can select this gift for your 
 most fastidious friend with the absolute 
 assurance that the receiver of it will 
 be delighted.— Fm/^y Acker Co., Phila- 
 delphia, Pa. 
 DY 
 
 iii 
 
 TOBACCONISTS' ADVERTISING 
 
 57 
 
 Christmas candy favors. The candy 
 store favors are direct from the work- 
 rooms of Mr. and Mrs. Santa Claus. 
 They're just the cutest things that those 
 two good souls ever turned out. They 
 range all the way from a snowball that 
 looks for all the world like a real one 
 to a basket that bears the stamp of a 
 Parisian artist who goes in for dainty 
 touches and daring conceits that none but 
 the French would risk, and that have ap- 
 pealed to Santa Claus as the very thing 
 for an Xmas gift. As for prices, they 
 are lower than can be found in any other 
 of Santa's agencies in Brooklyn, rang- 
 ing as they do from 5 cents a dozen for 
 cornucopias — the sweetest little things — 
 to $11.49 for the fluffy, flower-trimmed 
 lingerie and silk basket from gay Paris, 
 that is fitted with a place for the choic- 
 est bonbons made in our laboratories. 
 For the Christmas dinner or the holiday 
 party; for the Sunday school gift night 
 or the children's tree party; for the 
 sweetheart of to-day or the one who has 
 become the dearer wife; for the formal 
 remembrance to the one who is little 
 more than an acquaintance, or for the 
 token of love to the friend, tried and 
 true, there are endless suggestions and 
 dainty gifts in the candy store, ranging 
 in price, as has been said, from a few 
 cents to $12.00, each individual in style 
 and in exquisite taste. — Abraham ^ 
 Straus, Brooklyn, iV. Y, 
 
 Christmas candies. The purest in the 
 city and received fresh every day. Pea- 
 nut brittle, fine mixtures, clear toys, 10c. 
 lb. Thirty-nine cent chocolates 20c. Over 
 20 different kinds. As fine as any 39c. 
 chocolates you ever tasted. Forty-nine 
 cent chocolates 29c. Delightful confec- 
 tions that cannot be surpassed. Christ- 
 mas boxes of fine chocolates holding 
 from one to five pounds, special prices. — 
 The Bonton, Lebanon, Pa. 
 
 Huyler's candy Christmas presents. 
 Huyler*s creations this season are all that 
 the most expensive taste or fancy could 
 desire, and yet there are scores of the 
 most unique, artistic and attractive de- 
 signs, at every reasonable price. They 
 range from one dollar and less, up to 
 boxes that are bargains at $10. We are 
 showing a display of boxes in won- 
 derful variety, also packages in the shape 
 of giant fire-crackers, mammoth pen- 
 cils, packs of fire-crackers, English wal- 
 nuts,' jars, and many other original crea- 
 tions. They are such as will please 
 everyone from the tots to "my lady." — 
 Elkin-Watson Drug Co., Atlanta, Oa, 
 
 Jevne's handmade chocolates. Do you 
 know how supremely good Jevne's hand- 
 made chocolates are? If not, then order 
 
 CAN 
 
 a generously large package to-day for 
 to-morrow's enjoyment. Every pound of 
 our candy is made in our own scrupu- 
 lously clean kitchen, by expert candy 
 makers. And only the purest, finest ma- 
 terials go into them. So purity and 
 wholesomeness are guaranteed — our long 
 list of candy patrons vouch for their de- 
 liciousness. Combination chocolates. We 
 want to call particular attention to these 
 surpassingly tempting chocolates, a cream 
 fruit filler with a heavy coating of de- 
 licious chocolate. They're generously 
 proportioned — ask for them. Why not 
 try the bitter sweet chocolates? — H. 
 Jevne Co., Los Angeles, Cal. 
 
 The thought of the good things that 
 are to come is almost equal to realization. 
 It is not so with Nunnally's candy. An- 
 ticipate what you will as to sweetness, 
 flavor, purity and daintiness, and you will 
 not be disappointed. A first taste will 
 convince you that it is a delicious con- 
 fection of exceptional excellence; while 
 the variety is greater, and of a quality 
 superior to any other high-grade candy. 
 — Nunnally, Montgomery, Ala. 
 
 You will now find on sale at the candy 
 department fresh stocks of these deli- 
 cious confections. These are the original 
 Swiss milk-chocolates and will be found 
 superior in every way. They are most 
 nutritious and are recommended for chil- 
 dren's and invalids' use. — The M. W. 
 Tanner Co., Saginaw, Mich. 
 
 By the strictest attention to the wants 
 of our patrons we have established a rep- 
 utation for fine confections. We are 
 daily producing new candies and our cus- 
 tomers have learned that there is no 
 store in the city where they can really 
 find the dainties that we have. The com- 
 ing week has many novelties in sfore 
 for you and we hardly need to urge any- 
 one to come to our candy department. — 
 Newton, Robertson ^ Co., Hartford. 
 
 California crystalized fruits. Now is 
 the time to pick out the box of crystalized 
 fruit you send to your friends in the 
 East. We have an unusually fine assort- 
 ment this year — just the thing if you 
 wish to send a California souvenir. Put 
 up in beautiful boxes and baskets ar- 
 tistically packed. We will attend to 
 wrapping and mailing. You just leave 
 us the address. — Wells Candy Co., Los 
 Angeles, Cal. 
 
 Saturday special, London brand choco- 
 lates. This is the finest quality 40c 
 candy. Assorted kinds and flavors — 
 smooth, rich and delicious. Every pound 
 neatly packed in a handsome embossed 
 box. Just try a pound to-day and be 
 convinced. — Clarke Bros., Scranton, Pa, 
 
 DY 
 
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 I 
 
 111 
 
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 08 
 
 TOBACCONISTS' ADVERTISING 
 
 Chocolates. Those of soft, sweet, pure, 
 creamy interior and of the bhick, bitter 
 rich coating exterior. Just to think of 
 them — any time — makes your mouth 
 water. — Everhart's, Fargo, N. D. 
 
 Guth chocohites and l>on bons, 40c, 60c 
 and $1.00 pound. Better sweets could 
 not be made. Saturday night's express 
 brought us our first of Guth's dollar 
 chocolates and bon bons. The 40c and 
 60c chocolates have won a host of friends 
 in Saginaw during the past year, and we 
 believe the $1.00 grade will be cordially 
 welcomed, for we are certain that no such 
 candies have ever been sold in Saginaw 
 before. The Guth chocolates and bon 
 bons have a reputation for unexcelled 
 flavor, purity and deliciousness in six 
 cities where Guth branches are estab- 
 lished and in hundreds of other cities 
 and towns where agencies are situated. 
 In their manufacture every question of 
 expense is disregarded in adhering to 
 the high ideals which have been main- 
 tained in the development of the rich- 
 est, most healthful and choicest sweets 
 made in America. The result is that 
 Guth chocolates, bon bons and fancy can- 
 dies have a deliciousness that tempts even 
 the j aded and gives to the word " sweet " 
 a new meaning. — M. W. Tanner Co., Sag- 
 inaw, Mich. 
 
 Give me Everhart*s. Somehow it seems 
 natural to ask for Everhart's delicious 
 candy. It is made right here in Fargo 
 every day and is always fresh. Ever- 
 hart's will stand government inspection 
 — or any other kind — it*s pure. Eat all 
 you want. — Everhart Candy Co., Fargo, 
 
 Delightful deliciousness. These two 
 ■words exactly describe the confectionery 
 at our stores. We have a large assort- 
 ment of McConkey's, Huyler's and Low- 
 ney*s confectionery, than which there 
 are no more delicious confections made. 
 They are always fresh, firm and luscious 
 — so temptingly delightful that it is easy 
 to understand why so many people come 
 to our stores regularly for candy. — The 
 Oordon-Mitchell Drug Co., Winnipeg. 
 
 Seiter's chocolates have a flavor and 
 richness which make them distinctive 
 from all the others. Candy bought at 
 Seiter's is a guarantee against every- 
 thing adulterant or injurious. If you 
 have never eaten any of our chocolates 
 and bonbons, you have missed one of the 
 good things in life. — Seiter's, Pueblo. 
 
 Careful packing preserves candy. On 
 opening a box of Nunnally's candy one 
 will realize immediately that it was 
 packed with unusual care. The top layer 
 is found in a tray with every piece 
 in a separate paper case. Beneath the 
 
 tray the box Is packed in layers. Each 
 piece of candy has a definite position and 
 is separated from every other piece by 
 wax paper, partitions or paper cases. 
 The result of the above care in packing 
 enables Nunnally's candy to reach the 
 consumer without a scratched or broken 
 piece in the liox, and in perfect condi- 
 tion. — Nunnally, Atlanta, (J a. 
 
 Candies. "Einstein's Golden Pheas- 
 ant Chocolate Creams, the freshest, 
 purest, most delicious, most moderately 
 priced that you'll find anywhere. If you 
 have never eaten our candies, there is 
 a pleasant surprise ahead of you. All 
 the old flavors from which to choose, 
 together with these new ones: Pistachio, 
 pineapple, queenie, fruit, spice, chocolate 
 and Chartreuse. — Louis Einstein ^ Co., 
 Fresno, Cal. 
 
 Lyon's candies. Candies, like books, 
 should be chosen with discretion. Both 
 are capable of infinite harm. The se- 
 lection of Lyon's candies is a perfect 
 choice and a safeguard against candy 
 evils. — Lucas Bros., Mansfield, Ohio. 
 
 Candy by the yard. We are selling a 
 fine chewing candy at 5c a yard. It is 
 an interesting sight, even if you do not 
 buy, to see the man as he cuts off yard 
 by yard of the richly-made sweet. A 
 demonstration of Milk Rice is being held 
 at our store this week. — Woodruf Qro^ 
 eery Co., Waterhury, Conn. 
 
 Pure candy. The sweetest * girls are 
 usually fond of sweet things themselves. 
 The surest passport to their good opinion 
 is a present of delicious candy. We 
 have all kinds made almost daily, conse- 
 quently ever fresh and pure and tooth- 
 some. You can ever rely upon its high 
 quality, and perfect purity. Once get 
 the habit of buying our candies and 
 chocolates and you will never be satis- 
 fied with any other kind. — John Svolos 
 4f Co., Schenectady, N. Y. 
 
 Marechal Neil chocolates and bonbons, 
 the daintiest, most delicious, sweetest and 
 purest, most appetizing and satisfying 
 and healthful candies you ever tasted in 
 your life — fresh from the spot cash 
 model candy kitchen. The spot cash la- 
 bel on candy signifies the best in candy. 
 Candy made of the purest material — 
 candy made in a candy kitchen spotlessly 
 clean, where daintiness and cleanliness 
 are continually practiced. — The Spot 
 Cash, Joliet, III. 
 
 Fudge and caramels make a delicious 
 combination for the sweet tooth. These 
 are fresh to-day and just as pure as 
 they are fresh. — Sibley, Lindsay «§f Curr 
 Co., Rochester, N. Y. 
 
 CANDY 
 
 TOBACCONISTS' ADVERTISING 
 
 59 
 
 Delicious confectionery. Our confec- 
 tions are the acme of the candy-maker's 
 art. Pure and delicious, they are al- 
 ways fresh, for so popular a candy never 
 remains long in the show-case. Rich 
 and creamy, in all flavors. Carefully 
 packed in dainty boxes, it is always a 
 welcome gift.— T^e W. /. Boyd Candy 
 Co., Winnipeg, Can. 
 
 Sweet things that make life seem like 
 •*one grand, sweet song" are love's 
 vows, babies' kisses and plenty of our 
 choice delicious confections to help the 
 good work along. A little sweetener 
 like our Long Branch chocolates or Jer- 
 sey creams lubricates the wheels of love 
 and life considerably, at a trifling ex- 
 pense. Try some.^Walter T. Hall ^ 
 Co., Ottumwa, la^ 
 
 Our candy department is as much a 
 part of our business as any other de- 
 partment in our store. It isn't looked 
 after in a slipshod, haphazard fashion. 
 It's done well, skillfully— a little better 
 than anyone else does it. Everything 
 used is the very freshest, the very finest, 
 and the candies are concocted by a con- 
 fectioner who knows his business thor- 
 oughly. Freshness— that's strong point 
 about our candies. It's fresh, every piece 
 of it you buy. — H. Jevne, Los Angeles. 
 In humid weather glass jars filled with 
 stick candy are hard to beat, 15c. — Wan- 
 amakefs, Philadelphia, Pa. 
 
 39c. Chocolate chips 24c, and nobody 
 sells this favorite candy for as little 
 as 39c, even except this famous candy 
 store. It is a thin and crisp molasses 
 chip, finely flavored with lemon and cov- 
 ered with a smooth and pure chocolate — 
 one of the candies that you never tire 
 of.— ^6ra*am ^ Straus, Brooklyn. 
 
 Walnut fudge, 20c pound. Fudge- 
 somehow it suggests girls' boarding- 
 schools, and delicious sweetmeats con- 
 structed "on the quiet" These walnut 
 fudges are as good as any you ever 
 made on a chafing dish in a closet— de- 
 licious sugar candy with carefully picked 
 walnuts scattered through. — Wanamak- 
 er's. New York. 
 
 When you present a box of candy to 
 a lady friend there is great satisfaction 
 in knowing it is the best— and you 
 couldn't please a lady more than to ofl'er 
 her a box of bonbons with Wiley's name 
 on it, for she knows it is a guarantee of 
 purity and excellence and a gift she will 
 thoroughly appreciate. — Wiley's, Atlanta. 
 
 Fine fresh candy. — ^You can't help lik- 
 ing every kind of candy we make — it is 
 all so fresh and so pure and so good. 
 From the plain sugar candy to the fine 
 French kinds, every piece is just as 
 
 good as we know how to make it. We 
 are in the candy business to do it so- 
 well that everybody will want to eat 
 Jevne's candies. Take a box home for 
 the children — we'll pack a box with what- 
 ever you wish. — //. Jevne, Los Angeles. 
 
 The candy we sell is particularly 
 clean, made by clean people, in clean 
 sunny places; particularly well cooked; 
 we have old, well-taught skilled work- 
 people; particularly fresh — a number of 
 kinds are made fresh three times each 
 day — a steady stream being delivered 
 all hours of the day; particularly pure 
 — no adulterations; particularly moder- 
 ate in price — owing to large quantities 
 made at one time and our extremely large 
 sales, quality considered, it costs one- 
 fifth less than elsewhere.^W anamaker's, 
 Philadelphia, Pa, 
 
 W.J.B. chocolates. The purest and 
 freshest chocolate is none too good to use 
 in making Boyd's chocolates. And we 
 use it — that's why they are so good. — 
 The W. J. Boyd Candy Co., Winnipeg. 
 ** Perfect condition " candy grows in 
 appreciation. As the weather gets hot- 
 ter "perfect condition" candy is more 
 and more appreciated. By "perfect 
 condtion " we mean candy that is neither 
 softened nor hardened by the heat, candy 
 that is fresh and firm and just right 
 in every way for full eating enjoyment. 
 You can get just such candy at our 
 stores, made by such well-known makers 
 as Huyler, Lowney, McConkey. — The 
 Oordon-Mitchell Drug Co., Winnipeg. 
 
 Candy, and nothing but candy. You 
 take no chances. You never get disap- 
 pointed — there is no better candy made 
 in the whole world than is made right 
 here in Tacoma by Tacoma boys and 
 girls. — Pop Smith Candy Co., Tacoma. 
 
 Reeves' famous bon bons and choco- 
 lates have long since established their 
 right to be called the finest These de- 
 licious confections are made fresh every 
 day of the very choicest materials. They 
 are general favorites throughout Wash- 
 ington. Seventy varieties — all at the 
 popular price, 47 cents per pound. — 
 Reeves*, Washington, D. C. 
 
 Coveted sweets to-day. We wish to 
 call your attention to two popular makes 
 of candies received by us, by express 
 daily. Repetti's (the famous " Royal "^ 
 Italian candy) and Wiley's. Receiving 
 these goods fresh every day warrants 
 your approval and purchase when a box 
 of sweets for her is wanted. Assorted 
 chocolates and chocolates and bon bons; 
 also many specialty boxes and packages 
 of each make. Phone or call — a trial 
 convinces. — Luhn's Pharmacy, Houston^ 
 
 t 
 
 CANDY 
 
ill 
 
 60 
 
 TOBACCONISTS' ADVERTISING 
 
 i 
 
 Made fresh every day. Pure, delicious 
 chocolates and bon bons. Everything 
 considered, it's but natural that Reeves' 
 chocolates and bon bons have attained 
 the reputation of being best among con- 
 fections. Pure and delicious at all times. 
 Seventy varieties made fresh every day 
 of the finest materials. — Reeves*, Wash- 
 mylon, D. C. 
 
 Baby creams. For to-day (Saturday) 
 we have a supply of our celebrated baby 
 creams. You'll be surprised at the value 
 vou can get at 25 cents a pound. As- 
 sorted taffies and water ice for to-mor- 
 row (Sunday) in early. We deliver 
 promptly. — Trust's, Sacramento, Cal. 
 
 There's a cherry in it like some other 
 cocktails, but Fenway cocktails, the most 
 delicious confection known, intoxicates 
 only with delight. And why should they? 
 They combine the choicest Maraschino 
 cherries, purest, most delicious cream, 
 richest, finest chocolate obtainable and 
 the most expert workmanship. Exquisite 
 is the word. Take home a box, i?5 cents. 
 —Mitchell's Drug Store, Springfield, III. 
 
 For a long time we refused to sell 
 candy, on the ground that it was bad 
 for people to eat so many sweets. Then 
 we thought better — decided that if peo- 
 ple must have candy they should have 
 the purest that could be made. 
 
 Candy made in clean, well-lighted 
 places. 
 
 Candy made of the best materials. 
 
 Candy sold for only a reasonable profit 
 over the cost of making. 
 
 The Schipper & Block Confectionery 
 Store is ready! — Schipper ^' Block, Pe- 
 oria, ///. 
 
 ^ To have candies that ought to be rich, 
 pure; and the plainer candies pure and 
 good is the most important part of the 
 candyman's work. But he has succeeded 
 so well that our 30c candy looks like 
 average 38c and 39c candy, and our 40c 
 is as good as any you ever saw for 
 60c. I'his is the unbiased opinion of 
 everybody who has seen them together 
 and compared them. — Partridge ^ Rich' 
 ardson, Philadelphia, Pa. 
 
 The bottom layer of a box of Huy- 
 ler's candies brings forth as many de- 
 licious morsels and surprises as the top 
 layer. The goodness, freshness, and pur- 
 ity is the same all through. — angler's, 
 Brooklgn, N. Y. 
 
 If you live within trading distance of 
 Hartford you can have pure candies 
 fresh from our Model Candy Kitchen. 
 We say model candy kitchen because 
 the materials, the work, and the place 
 where the work is done are ideal in 
 «very respect. We produce only the 
 
 CAN 
 
 choicest goods in every line, and when 
 you get such goods fresh from the fac- 
 tory you have a genuine treat. — Newton, 
 Robertson ^' Co., Hartford, Conn. 
 
 A brand-new combination of delights 
 that we're sure you'll like. Selected Pe- 
 can nuts, candied cherries — a layer of 
 each hidden away in cubes of fresh 
 cream candy that melts in your mouth. 
 — WanamcUcer, New York, N, Y, 
 
 Pure candy is good for the children 
 and good for you. We want you to 
 come in to-day and get acquainted with 
 our "Sensation Licks." It is the name 
 we have chosen for the popular kind of 
 candy that is sold on a stick. Hejjeated 
 demands for this piece from people who 
 wanted to be sure of its purity has led 
 us to put " Sensation Licks " on the mar- 
 ket. True to our motto, " Not how cheap, 
 but how good." — Newton, Robertson ^ 
 Co., Hartford, Conn, 
 
 A summer candy. Because they are 
 light and delicious, without being too 
 rich, the Newport creams are favorite 
 confections in the warm days. They are 
 a dry, flaky cream that melts away in 
 your mouth, flavored with orange, lemon, 
 cinnamon, strawberry, pistachio, vanilla 
 and chocolate; remains fresh for an in- 
 definite time. — Abraham ^ Straus, Brook' 
 iyn, N. Y, 
 
 Try these candies. Fresh to-day and 
 as tempting to the pocket as they are to 
 the palate. — Wanamaker, New York, 
 
 Two new candies. New with us, al- 
 though both of them are famous in 
 the countries where they are made. Nou- 
 gat provencal comes from Marseilles, 
 and is the very finest of French nougat. 
 We have it now to sell for the same price 
 it costs in Paris. Small's maple choco- 
 late creams are made in Canada and 
 are much appreciated by those who want 
 an absolutely pure maple candy. We 
 have them now in airtight packages so 
 that they will keep perfectly. — Frederick 
 Loeser ^ Co., Brooklyn, N. Y, 
 
 Here's a chance to send a box of fine, 
 pure, toothsome and wholesome candy to 
 your friend in the mountains or at the 
 seashore, with the assurance that it will 
 be appreciated, and at the same time 
 pay much less than such excellent sweets 
 would cost elsewhere. — Abraham ^ 
 Straus, Brooklyn, N. Y. 
 
 Wanamaker Assorted Chocolates at 20c 
 a pound are famous. In the first place, 
 these chocolates are well made, and in 
 the most delicious assortment. In the 
 second place, they are made of abso- 
 lutely pure ingredients which we can 
 recommend. — Wanamaker, New York, 
 
 DY 
 
 TOBACCONISTS' ADVERTISING 
 
 61 
 
 Old fashioned stick candy. — This is 
 the kind your mother ate and you ate 
 when you were a boy, and they sell it 
 at some of the old village stores now, 
 the lemon, lime, horehound, clove, anise, 
 sassafras, peppermint and wintergreen 
 sticks that looked down upon you from 
 glass bottles on the store shelf. There's 
 just this difference, these are more deli- 
 cately made and add to wholesomeness 
 attractiveness, pretty enough for after 
 dinner tidbits, 9c a jar. — Abraham ^ 
 Straus, Brooklyn, N. Y. 
 
 The candy store has the most fasci- 
 nating bank that ever tempted boy or 
 girl to save pennies. You drop a penny 
 in the slot of a real chocolate machine, 
 and get a cake of chocolate of the regu- 
 lar size, and yet save your penny at the 
 same time. This is the first device ever 
 known in which you get your cake and 
 keep your penny, too. The chocolate ma- 
 chine, with key and ten cakes of choco- 
 late, 50c complete. You can buy new 
 supplies of chocolate with the pennies 
 that you take out of the bank when 
 the chocolate is gone. Thus the choco- 
 late supply is self-supporting. — Wana- 
 maker, New York, N. Y, 
 
 Best candy at Jevne's, and nothing re- 
 markable about that — the best of every- 
 thing to eat is at Jevne's. When we 
 make anything to sell, we determine to 
 make it a little better than anyone else 
 does. That's the way it's been in our con- 
 fectionery department — we've made it so 
 good that people simply can't help buy- 
 ing Jevne's candy. They are the fine 
 French candies and the plain sugar can- 
 dies, and every kind you buy is per- 
 fectly pure and fresh and good. — H. 
 Jevne, Los Angeles, Cal. 
 
 Treat your friends to a delicious box 
 of home-made candies. Make them ac- 
 quainted with our place and our deli- 
 cacies. — Alfler, York, Pa, 
 
 Tell your friends how much you en- 
 joy the candy we make. Our candies 
 are worth buying because they are fresh, 
 home-made and positively pure. Spread 
 the news about their superiority. Our 
 ice cream is also famous for its ex- 
 cellence. Let's hear from you. — Harris, 
 Columbus, O. 
 
 We are going to beat the weather this 
 season. We are going to make our de- 
 lightful hard candies, that you love so 
 much, and place them in sealed glass 
 jars, so you can have them all summer 
 long. You know they cannot be handled 
 any other way. But this way they will 
 prove a fine success. They will keep. 
 You can take them to the seashore with 
 you, and they will be just as nice as 
 
 CAN 
 
 they are in winter, even if you have 
 foggy days. And all the favorite va- 
 rieties will be included — buttercups, fruit 
 cuts, chocolate chips, cinnamon chips, 
 peach blossoms, opera twists, straws, sat- 
 inettes, and all perfectly fresh and 
 tempting. — W. W. Walker Co., Hartford, 
 
 If given judiciously, Huyler's candy 
 removes all irritation caused from an 
 untimely visit, clears the field of all dan- 
 gerous rivals and opens the way to a 
 " Personal " talk, from which the best re- 
 sults can be hoped for. " Huyler's " can 
 be either given or sent, the results are 
 the same in both cases! — Heiz Bros., 
 Waco, Texas. 
 
 A few of the many nice candy kitchea 
 specials. You can spend a few minutes 
 very interestingly in looking over the 
 dainty confections which are constantly 
 coming fresh from our busy candy 
 kitchen. — Newton, Robertson ^ Co.,. 
 Hartford, Conn. 
 
 The Easter bunny makes his bow. You 
 might think Easter came to-morrow, to 
 judge by the way our candy store is 
 thronged with rabbits and chickens and 
 eggs, and everything else that can by 
 hook or crook be held to possess Easter 
 significance. We've fairly outdone our- 
 selves in this year's collection — and we 
 have made it ready thus early to enable 
 you to make up your minds about what 
 you really like best and to buy it before 
 everybody is hunting after Easter things. 
 Come and see the brave showing — you'll 
 be delighted and amused. — The Wana- 
 maker Store, New York, 
 
 Prices lower in the confectionery sec- 
 tion. The price of confectionery has 
 dropped considerably for Saturday's sell- 
 ing, as the following prices plainly show. 
 This is an opportune time to treat the 
 little ones, and give them pure, good can- 
 dies with only a very little strain on the 
 purse strings. — Hudson Bay Store, 
 Vancouver, B, C, 
 
 Good candies. — Here are some that 
 are just a bit mere delicious than any 
 you ever ate — unless you've already tried 
 these. And they're perfectly fresh. Take 
 home a box of one of them to-day. — 
 The Sanderson Pharmacy, Scranton, Pa, 
 
 Jack Straws. — What in the world are 
 they? Well, I'll tell you! They are a 
 piece of candy about five inches long, 
 about the size of a lead pencil, composed 
 of a thin covering of deliciously flavored 
 crisp candy, filled with delicious sweet 
 vanilla chocolate. A very dainty con- 
 fection. They come in vanilla, rose, vio- 
 let, lemon or pistache flavors. — Bierma'i, 
 Bufalo, N, Y, 
 DY 
 
€2 
 
 TOBACCONISTS' ADVERTISING 
 
 M 
 
 il 
 
 i 
 
 We have everything in the way of fine 
 <:andy for Christmas. We make our own 
 ^oods and they are pure and fresh. A 
 specialty made of fine mixed candy for 
 the holidays. Package goods in fancy 
 boxes, including Lowney's, at the lowest 
 prices. — Mellons ^ Co., Binghamton, 
 
 Ever tried us on buying candies? If 
 not, start to-day. You'll gain in quality 
 without increasing the cost. Our policy 
 when handling candies has always been 
 to give our customers the best and pur- 
 est goods that's possible for the money. 
 We're satisfied with reasonable profits. 
 Buy direct from the best makers in 
 the country, which saves you all interme- 
 diate profits. As to assortment, we have 
 increased our assortment and can safely 
 say that there isn't one nearly its equal. 
 — Hills ^' Co., Hartford, Conn. 
 
 We don't wish to be presumptuous, but 
 jou really don't know the delightful 
 sensation of a kiss till you taste those 
 Dixie Kisses. — Veeder ^' Yelverton, Sche- 
 nectady, N. Y. 
 
 We make but one thing and we make 
 that well — candy. You won't find any- 
 where a more tempting variety of novel- 
 ties in the line of toothsome " goodies *' 
 than we can show you. You won't be 
 ■quoted better prices — that 's certain. — 
 The Ophilakos, Galveston, Tex. 
 
 Candies! Candies! You should just 
 see them! They're the first thing to 
 greet you as you enter the store, and 
 they're so tempting it's hard to pass them 
 by. Always fresh. The reason it's so 
 fresh we receive it direct from the candy 
 kitchens. The reason it's so good is be- 
 cause of its pureness and made by the 
 finest confectioners. All kinds; all 
 prices. — The Butterfly, Muncie, Ind. 
 
 , The lips you love are the lips that love 
 sweet carnation chocolates. A fairy con- 
 fection of creamy sweetness that melts 
 within the tender caresses of the palate. 
 Get a box. They're fine. — Salt Lake 
 Candy Co., Salt Lake City, Utah. 
 
 The sweetest candy on earth. — Our 
 candy, made by ourselves of pure sugar 
 and the best of everything in materials 
 is the best that can be produced. — New- 
 ton, Robertson S^ Co., Hartford, Conn. 
 
 Are you a judge? If you are a judge 
 of a good, pure, fine tasting candy call 
 here; we have lovely confections to please 
 the most fastidious palate. Made every 
 day and always fresh. — The Fleur de Lis, 
 Salem, Ore. 
 
 Choice chocolates. The kind that car- 
 ries joy to the "Summer Girl's" heart. 
 Made of the purest materials and made 
 with the intent of producing the best 
 
 confection possible. Rich — not sickish — 
 delicately flavored and satisfying. Choc- 
 olates that haven't any equal for quality 
 and toothsomeness anywhere at consider- 
 ably higher prices than we ask. Take 
 a box to the theater or on that outing 
 trip. — Geo. E. Sawyer, Portland, Me, 
 
 Special candy to-day. "Special,** be- 
 cause it comes post haste from the 
 kitchen to the counter. It's here to-day 
 with the bloom on it. — Wanamaker^t, 
 Philadelphia, Pa. 
 
 Good, pure candy is the most accept- 
 table gift you can present to your lady 
 friends. They will appreciate the kind 
 we sell.— 17. iV. Spake, Galesburg, III., 
 Feb. 1, 1902. 
 
 An order placed with us will convince 
 you that we make the finest kind of 
 frozen desserts. — Hauff Ice Cream Co., 
 New Haven, Conn. 
 
 A maiden — rich — but seeming cold, 
 A young man— poor — but a crafty soul, 
 A "course" of Huyler's— tactfully sent; 
 He now collects her papa's rents. 
 
 In matters social, friendship, recipro- 
 city or remembrance, there is nothing that 
 equals that thoughtful gift, Huyler's 
 candy. — Herz Bros., Waco, Texas, 
 
 Choice confections. — What is more 
 blissful these days than a big hammock, 
 a good book and a box of Jevne's good 
 candies. If going away for over Sun- 
 day, take a box of Jevne's candies with 
 you to nibble on. There aren't any bet- 
 ter confections made — we don't know 
 where you can get any so good. We'll 
 pack them in any size box you wish. 
 A box of these candies daintily packed 
 makes a very acceptable gift. — H, Jevne, 
 Los Angeles, Cal, 
 
 Saturday sweetmeats. A toothsome 
 trio for to-morrow's enjoying. — The 
 Wanamaker Store, New York. 
 
 Bon Ton chocolate chips, the most de- 
 licious of molasses chips, smothered in 
 rich chocolate coats. See them in our 
 window this week; buy a pound or two 
 and enjoy their extra fine flavor. — Fox 
 4" Adams, Bangor, Me. 
 
 Anticipation. The thought of the good 
 things that are to come — is almost equal 
 to realization. As regards our candies, 
 anticipate what you will as to sweetness 
 and flavor and you will not be disap- 
 pointed. Franklin's confectionery pleases 
 ten times out of ten, and it's our pleas- 
 ure to please you, no matter how small 
 your purchase. An oyster sandwich with 
 a cup of our delicious chocolate or 
 perfection coffee makes a delightful 
 lunch when down town shopping.— 
 Franklin's, Salt Lake City, Utah. 
 
 CANDY 
 
 TOBACCONISTS' ADVERTISING 
 
 63 
 
 They fit the lips like kisses— and taste 
 so sweet. That's why Wardell's confec- 
 tions are so popular. Pure confections, 
 these; flavor delicious. — Wardell's Store, 
 Ingram, Pa., Feb. 1, 1902. 
 
 Chocolates are at their best, you know, 
 a few days after they are made. Then 
 we say they are "dead ripe." To-day 
 we shall have on sale a large quantity 
 of chocolates of our own make, and they 
 are at their best or " dead ripe," as the 
 expert says. There will be delightful 
 creams, flavored with vanilla, pepper- 
 mint, cofl'ee and maple. And of course 
 ihere will be our splendid chocolate dips. 
 40 cents a pound is the price of these 
 chocolates, but you compare them with 
 those you pay 80 cents a pound for, and 
 see if we are not doing wonderful 
 things in the making of chocolates. We • 
 leave it to you.— IF. W, Walker Co., 
 Hartford, Conn. 
 
 New York is the greatest candy mart 
 in the world. There is more candy made 
 and eaten in this city than anywhere else 
 on this planet. And the very best candy 
 is made right here in New York. We 
 mean that our candy store shall become 
 a factor in the distribution of high class 
 sweets at moderate prices, in proof of 
 which we offer for Saturday. — Wana- 
 Vfiaker's, New York. 
 
 Delicious chocolate chips. — A confec- 
 tion that pleases all tastes. Three hun- 
 dred pounds bought especially for the 
 Fair trade. Take a box home with you. 
 It fills the requirements of the higher 
 priced candies, is as pure and as good, 
 but does not cost as much. — A. Harris 
 4' Co., Dallas, Texas. 
 
 Almond and pecan croquettes. — A nov- 
 elty in the candy store, and one of the 
 daintiest candies that ever bid fair to 
 become the rage. Jordan Almonds and 
 Texas pecans are encased in a rich shell 
 of shredded dates and figs and combined 
 with cream. — Abraham ^ Straus, Brook- 
 lyn, N. Y. 
 
 This week we offer Croft and Allen's 
 fine cream mint candy at a special price, 
 10c a pound. This is the soft creamy 
 kind and could not be better if we 
 charged double the price. Fine cream 
 chocolates in assorted shapes and fla- 
 vors, and a fresh lot to arrive this morn- 
 ing as nice as you please. All you want 
 from a quarter pound up at 13c a lb. — 
 Oeo. M. Dunlap, Philadelphia, Pa. 
 
 Concerning confections. There is such 
 a vast difference in candy — such a variety 
 in quality and price that it is hard to 
 tell when you are getting good candy 
 until after you have paid for it. That's 
 why we are so careful to have every 
 
 pound of our candy as good and fresh 
 and delicious as candy can possibly be 
 made. At our candy counter you will 
 find many new and toothsome dainties. 
 — Andrew R. Cunningham, Detroit, 
 
 Choice chocolate chips. — A real new 
 confection, made of crisp molasses taffy 
 dipped in sweet, wholesome chocolate. 
 Doesn't that sound good? They taste 
 good, too. They are called " Rare Bits," 
 and will make a rare treat to take home. 
 See how enticing they look in the win- 
 dow. — Kingston, Denison, Texas. 
 
 From a lover. — A lover's pure, whole- 
 some candy, sent regularly to the adored 
 one. All women love candy; it's symbolic 
 of their nature — sweetness itself. But 
 don't risk your happiness by getting it 
 at any place but here. There may be 
 other candy just as good as ours; but 
 then you can't be sure of it, and here 
 you may. — Westfield Candy Market, 
 West field, Mass. 
 
 A well-invested quarter. Twenty-five 
 cents buys a pound to-day of either of 
 these most delicious candies: Silver 
 strings. Miniature pillows, filled with 
 cocoanut and covered with shiny, sticky 
 sugar candy. Chocolate-covered cara- 
 mels. Old favorites, but fresh and tempt- 
 ing. — The Wanamaker Store, New York. 
 Another week of special candy selling! 
 This time we offer fresh-made, rich, 
 creamy chocolates — assorted flavors — at 
 the bargain price of 20 cents a pound. 
 The only regret you'll have about these 
 chocolates is that you didn't buy two 
 pounds instead of one! But why not 
 buy two pounds to begin with? — Fox ^ 
 Adams, Bangor, Me. 
 
 Ever take home a box of candy on a 
 hot day, and find a conglomerate mass 
 inside, when you opened it? That's ex- 
 actly what won't happen to these hot- 
 weather candies. They are insulated — 
 armor-clad — against heat and dampness. 
 And they're delicious, too, to nibble on 
 a summer day. — Wanamakefs, New 
 York, 
 
 Take a box with you. A box of Jevne's 
 candies. If you're going away to spend 
 Sunday, no matter where you go, you 
 can't buy any such candy as Jevne sells. 
 So provide yourself with a big box of 
 Jevne's before you start. Nothing would 
 tickle the children so much as to have 
 you take them some of this candy Sat- 
 urday night. The reason there is such 
 a difference between Jevne's candy and 
 other candy is because there's a differ- 
 ence in the making. Our confectioner 
 knows how to make the best candy — and 
 that's the secret of it all.— ff. Jevne, Los 
 Angeles, Cal, 
 
 il 
 11 
 
 CANDY 
 
64 
 
 TOBACCONISTS' ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 65 
 
 I 'i 
 
 I 
 
 ! I 
 
 Comfortable confectionery. — Just as 
 much difference between the seasonable 
 and unseasonable candy, as there is be- 
 tween winter overcoats and duck trous- 
 ers. Here are candies of the summer 
 sort — ninety degree weather won't make 
 them soft and sticky — for most of them 
 come in waxed paper, tin boxes or glass 
 bottles. And all are delicious to eat. — 
 Wanamaker'Sj New York. 
 
 Are you a judge of chocolate coatings? 
 If so, we invite you to make a compari- 
 son between ours and our competitors*. 
 Not only is ours superior in flavor and 
 smoothness, brut it is the highest price 
 coatings used in the Northwest. A com- 
 parison is all we ask to convince you. — 
 The Palm, Spokane, Wash. 
 
 The candy department is one of the 
 growing departments of our store. And 
 the reason it grows so fast is because 
 the candies are so good, so fresh, so 
 pure. We only know how to make can- 
 dies one way at our store — the best. We 
 never get careless and let impurities or 
 stale ingredients slip in. Just the very 
 best candies that are made — that's the 
 business of this candy store. That we 
 succeed in doing it this way every piece 
 of candy will testify. — H. Jevne, Los 
 Angeles, Cal. 
 
 A box of Acker's 39c bonbons and 
 chocolates. Put it in your trunk. We 
 would suggest two boxes. Your friends 
 will be delighted to receive one of them. 
 Pack them on the top. They will be 
 wanted early and often. When the sup- 
 ply runs out you can renew it by a pos- 
 tal order. We deliver free in many places 
 — you may be near one of them. You 
 will be sure of getting your candies al- 
 ways fresh and pure at Acker's. We 
 pride ourselves upon that. As to quality 
 and excellence of assortment, we chal- 
 enge comparison with the finest 80c 
 •jonfections ever made. — Finley, Acker ^ 
 Co., Philadelphia. 
 
 Toasted Marshmallows. — That sounds 
 like a piquant dainty, and it is, sure 
 enough. Pure vanilla marshmallows are 
 rolled in toasted shredded cocoanut, and 
 you'll never guess how delicious they are 
 until vou bite into them. — Wanamakefs, 
 New York. 
 
 Wiley's pure and delicious candies are 
 not the cheapest that are to be found. 
 If cheapness is the only consideration, 
 there are better places to buy; but if you 
 want good candy, pure candy, such as 
 you need not fear eating yourself, giving 
 your friends or your children, we are 
 sure of our ability to please you. Qual- 
 ity considered, our prices are reasonable, 
 which is the true test of cheapness. Made 
 
 CAN 
 
 fresh every day, temptingly packed in 
 beautiful boxes from half to five pounds. 
 ^Wiley's, Atlanta, Qa. 
 
 Nuts to crack for competitors in can- 
 dy-makmg. Our dainty, pretty candies 
 are envied by them all, but the results 
 can not be attained by cheap materials, 
 colors, flavors, etc., or so-called candy 
 makers. We use only the pure, high 
 grade materials and candy makers worthy 
 of the name. — The Palm, Spokane, Wash, 
 
 Silver Moon Candy. As fine and fresh 
 an assortment as you find in the city. 
 Our extensive varieties of chocolate bon- 
 bons, etc., are of the highest grade, and 
 cannot be surpassed in quality, and at 
 the reasonable price. — Oliver Finne Co.y 
 Little Rock, Ark. 
 
 Candies at 20 cents a pound. Buying 
 Wanamaker's candies below their regular 
 prices is something like getting govern- 
 ment bonds below par — in the admirable 
 quality of the investment. A splendid 
 chance, or rather two of them, for 
 such investors to-day. — Wanamaker's^ 
 New York. 
 
 Candy everybody likes. — That's the rep- 
 utation our candy has — everybody likes 
 it. Why? Because it's so fresh, so 
 fine, so delicious. We have the best 
 candy maker we could find, and we give 
 him only the finest and choicest materials 
 to use in his candy making. Result is,, 
 every time you want candy, ** You're safe 
 at Jevne's." — //. Jevne, Los Angeles, 
 
 Clean and up-to-date are adjectives 
 aptly applied to Peoria Candy Kitchen 
 and Bakery. We stretch a point to 
 avoid even an approach to anything con- 
 taminating, and patrons of this bakery 
 may rest assured of the perfect clean- 
 liness of every ounce of bread, cake and 
 pie we bake. — Peoria Candy Kitchen, Pe- 
 oria, III. 
 
 The glass that cheers and refreshes you 
 on a warm day is our delicious ice cream 
 soda. No question but what pure fruit 
 flavors make a healthier drink than those 
 made from acids and extracts — remem-^ 
 ber that when you want soda water^ 
 We manufacture all our flavors from 
 the fresh fruits. — Palm, Spokane, Wash. 
 
 The finest candy. — It's as natural for 
 Jevne to sell the best candy as it is for 
 him to sell the best of all kinds of gro- 
 ceries. And what fine candy it is ! Every 
 piece a mouthful of deliciousness. Plain 
 candies and fine French candies — every 
 piece absolutely pure and perfectly fresh. 
 Candy making is a great science. Our 
 confectioner understands it. Buy any 
 amount you want — but buy Jevne's, Lor 
 Angeles, Cal, 
 DY 
 
 Of course you'll want candy. Fancy 
 spending a double holiday with no candy 
 in the house — particularly if you're a 
 jolly young crowd! We've got a fine, 
 fresh supply of delicious candies, ready 
 for your demands to-day and to-morrow. 
 Whether you want the simple sorts, or 
 the best bonbons, chocolates and candied 
 fruits, we'll supply you satisfactorily and 
 promptly. — Wanamaker's, New York. 
 
 Cocoanut Jumbles, 20c a pound. Fresh, 
 toothsome summer candy. A crisp sugar 
 jacket enfolds a delicious cocoanut cen- 
 ter. You'll like them, of course; 20c 
 a pound. — Wanamaker's, New York. 
 
 It will make your mouth water to lift 
 the cover from a box of Belle Mead 
 Sweets and see how daintily they are 
 assorted and packed. We guarantee every 
 ounce to be absolutely pure. Make your 
 next order for candy Belle Mead Sweets. 
 — Culver-Deisler Co., Saginaw, Mich. 
 
 Doctors will tell you that a little 
 candy now and then is good for you, 
 like a little recreation, but it must be 
 pure, absolutely pure candy. Wish you 
 could see our candy factory — how in- 
 vitingly clean it is — how every utensil 
 shines — the very air itself suggests purity. 
 Every ingredient is as carefully con- 
 sidered as a physician's prescription. 
 And yet, with all this care to make it 
 the purest, most delicious and best — it 
 is less, very much less in price than the 
 same grade can be purchased anywhere 
 else. — Abraham |; Straus, Brooklyn. 
 
 The purest and finest candies obtain- 
 able anywhere will be found at the main 
 candy store in the basement. Some of 
 them are imported, but most of them are 
 made in our factory. — Wanamaker, Phil' 
 adelphia, Pa, 
 
 Every woman is a judge of candy^ 
 and the Reeves Chocolates and Bonbons 
 are favorites everywhere they're known. 
 All made here on the premises— coming 
 fresh from our candy rooms all the time. 
 ^Reeves, Washington, D. O. 
 
 A Bunch of Candies. — Run your eye 
 over this list of pure, fresh, delicious 
 candies, and see whether it doesn't set 
 that sweet tooth to jumping. — Wana* 
 maker's, New York. 
 
 A box of these candies, tastefully ar- 
 ranged — and we make a specialty of that 
 — and tied with red, white and blue rib- 
 bon will make as acceptable a gift as 
 you can take with you. — Abraham ^ 
 Straus, Brooklyn, N, Y, 
 
 No finer candy than this is to be had 
 anywhere in the world and nowhere but 
 at Loeser's can you buy such candy for 
 60c. a pound. There are no less than 
 
 CAN 
 
 thirty different kinds of Chocolates — the 
 chocolate in each instance being the 
 purest Swiss milk blend. There are all 
 the favorite Bonbons and some new dain- 
 ties. Try a pound and see if it is not 
 as fine candy as you ever tasted. — Fred 
 Loeser ^ Co., Brooklyn, N. Y, 
 
 Everybody's Favorite Confection — 
 Scotch Kisses. — A soft marshmallow, 
 highly flavored with vanilla and then 
 dipped into a coating of good, old-fash- 
 ioned butter, so crisply cooked that it's 
 like eating a candied nut — sold in other 
 stores at 60c.; here at 29c. lb. — Abraham 
 ^ Straus, Brooklyn, N. Y, 
 
 Moir's. The particular hostess natural- 
 ly selects Moir's chocolates for a 
 stylish social affair. When arranged in 
 a bonbon dish, with each chocolate in 
 its neat, fancy paper cup, they look the 
 very essence of daintiness and refined 
 good taste. My! how delicious they are, 
 too! Such delicately flavored centers, 
 containing creamy confections, nuts, 
 fruits and jellies, concealed under the 
 finest, smoothest coating of the very rich- 
 est chocolate. The number of different 
 varieties in each box will delightfully sur- 
 prise you. — Moir's, Ltd., Halifax, N. S. 
 
 Leggett's Saturday candy is pure, 
 wholesome, and genuine, absolutely free 
 from artificial and inferior ingredients. 
 Apollo chocolates. Fresh every week and 
 superior in quality to any other candy, 
 no matter who makes it or what its 
 price. Always glad to prove it with 
 free samples. These chocolates are hand- 
 somely packed in half-pound, pound and 
 two-pound boxes. — The Cliford Phar- 
 tnacy. South Norwalk, Conn. 
 
 Leggett's Saturday candy, 29 cents a 
 pound. For flavor assortment and purity 
 it is unequaled. Just such a box of as- 
 sorted chocolates as you pay 50 cents a 
 pound for any other day and think you 
 were getting it cheap. Stop in for a 
 box. Apollo chocolates — the best candy 
 made. Free samples to convince any 
 doubter. Handsomely packed. — The Clif- 
 ford Pharmacy, South Norwalk, Conn, 
 
 Confections. When filling the lunch 
 basket for the picnic, don't forget Boyd's 
 confections. They add greatly to the en- 
 joyment of the occasion. Sold by all 
 leading confectioners. — The W. J, Boyd 
 Candy Co., Winnipeg, Can. 
 
 We keep good confectionery and keep 
 it in good condition. Our candies are 
 protected against all possibility of con- 
 tamination, and are kept fresh by fre- 
 quent supplies. We are exclusive agents 
 for. — The old Corner Drug Store, Waco, 
 Texas, 
 
 DY 
 
66 
 
 TOBACCONISTS' ADVERTISING 
 
 
 GENERAL INTRODUCTIONS 
 
 Growth is the watchword of the Hecht 
 stores. It has been the policy from the 
 beginning to ever and always live up to 
 the ideal of " greatest service to the 
 greatest number. ' And it is in follow- 
 ing out these lines that we to-morrow 
 mornmg inaugurate the new department 
 devoted to canned goods and fancy gro- 
 ceries. The special prices we have made 
 for the opening day have never had a 
 parallel. We wish to make everyone in 
 Washington acquainted with this depart- 
 ment, promising the saving of many dol- 
 lars — and not only that, but placing be- 
 fore them another evidence of the lib- 
 erality that has made this business so 
 great — whether your purchases are made 
 in this new department or in any other 
 of the half hundred departments, you 
 can say " charge it," and feel that your 
 convenience will be consulted in paying. 
 — Uecht's, Washington, D. C. 
 
 Autumn's newest novelties are here, 
 many of them — more than at any other 
 three Portland stores — and many more 
 are coming in daily. Too early for for- 
 mal openings! but none too soon to see 
 myriads of the world's newest things 
 spread out over four vast floors. The 
 liberal early buying indicates that thou- 
 sands not only prefer to choose from 
 early offerings, but know well where come 
 theynnust for the choicest of the season's 
 novelties. We are splendidly ready for 
 the early buyer who prefers to come in 
 and *'shop 'round" before the formal- 
 ities of the grand openings next week. 
 Europe and America — yes, and parts of 
 Asia — have contributed their best prod- 
 ucts, and our facilities for buying and 
 distributing vast quantities of worthy 
 merchandise insure the patrons of this 
 store the advantage of exclusiveness, as 
 well as the benefit of low prices. — Olds, 
 Wortman ^ King, Portland, Ore. 
 
 We do all the planning and scheming 
 for you — we've solved all little problems 
 that stand between you and the best for 
 the least. That's why we can say to you, 
 come and buy merchandise here of un- 
 questionable merit as low as, if not lower 
 than you can buy goods elsewhere where 
 the guarantee of perfect satisfaction is 
 lacking. We want you to feel at all 
 times that no sale is considered consum- 
 mated here until you are thoroughly sat- 
 isfied. — Simpson Crawford Co., New 
 York, N, Y, 
 
 It will certainly be of great profit to 
 you to study the buying advantages this 
 advertisement offers, because we can 
 safely say — and the items prove it — that 
 at no store have been gathered such a 
 wonderful array of bargains for your im- 
 mediate wants. — Simpson Crawford Co., 
 jSew York, N. Y. 
 
 The best advertising we have is the 
 kindly recommendation of our friends. 
 One tells another and we witness every 
 day the power of that influence. You 
 never read an advertisement of poor 
 clothing — strange, too, for there's more 
 poor than good. Ours is as good as our 
 best energies, ability, knowledge and ex- 
 perience can get.— //a// ^ Uerrick, 
 Springfield, 111. 
 
 Keep in mind the facts that we do 
 not admit to our stocks anything that 
 we would not recommend. That our 
 prices are the lowest that could possi- 
 bly be quoted compatible with a stand- 
 ard of merchandise worthy of our guar* 
 antee. That if you buy merchandise 
 here and find it unsatisfactory when 
 you get home you may return it at once 
 in salable condition along with dupli- 
 cate check and receive your money back. 
 Could anything be more fair than that? 
 —Emery, Bird, Thayer Co., Kansas City. 
 
 We told you so ! The rush to get ready 
 for the hot weather commenced yester- 
 day, and no mistake. We engaged all 
 the extra help we could gather, and still 
 the throng pressed in. Of course the 
 character of the goods and small prices 
 have something to do with the rush, but 
 spring hung her banners in the sky and 
 the response was instant. This is a glad 
 world if you will only get in step. The 
 lilacs in their dainty purple are out and 
 the laughing dandelions say "Cheer up! 
 Cheer up!" This is the merchandising 
 mood of this store, and you will find it 
 as profitable to trade here as it is pleas- 
 ant— J. D. Matthews* Sons, Brooklyn. 
 
 With the opening of the new spring 
 season we wish to thank you for your re- 
 markably generous patronage in the 
 past, and to invite you to inspect our 
 splendid new stock, whether you buy or 
 not. We are glad to welcome you, and 
 feel proud that through so many years 
 you have each season taken our word on 
 the value of our merchandise. Trust us 
 once more. Our word is as good as our 
 bond.— Edward Wren, Springfield, O. 
 
 GENERAL INTRODUCTIONS 
 
 TOBACCONISTS' ADVERTISING 
 
 67 
 
 We ask you to make this grand Ham- 
 ilton store, the largest and brightest in 
 the city, with its immense space for the 
 proper display of new goods, your buy- 
 ing headquarters this fall. We have 
 made every preparation for the heaviest 
 season's trade this immense business ever 
 enjoyed. The best makers and designers 
 of the world have contributed to the 
 stock we have invitingly displayed upon 
 our counters every day now. — John 
 Campbell ^ Co., Hamilton, Can. 
 
 This big store is a composite of all 
 that's good! You've noticed that where 
 a store is good in one thing it falls far 
 short of perfection in other respects. If 
 its prices happen to be low, its stock, 
 nine cases out of ten, is either poor, old 
 or very limited. If its stock is fine and 
 extensive, it usually asks high prices. 
 If it isn't one thing it is the other, and 
 the perfect store — the one combining 
 features the modern store should have — is 
 a rare exception. W^e may be over en- 
 thusiastic about this store in some things, 
 but in claiming that our prices are low- 
 est, our stock largest, our designs best, 
 our quality superlative, we utter only 
 the facts. If there is a j>erfect store 
 this is certainly one. — Ludwig Bauman 
 ^ Co., New York, N. Y. 
 
 For months we have been preparing 
 for this event, gathering articles for 
 young and old, for use and play, in our 
 endeavor to secure goods for this oc- 
 casion that would meet with your ap- 
 proval. The goods are all in — have been 
 placed where they can be easily and com- 
 fortably seen and examined and now we 
 await your coming. The store with its 
 immense floor space and broad aisles will 
 not be uncomfortable, no matter how 
 many of our friends are here this even- 
 ing. We want you to come and see the 
 beautiful store. We want you to come 
 and view the magnificent decorations. We 
 want vou to come and view the choice 
 and exclusive gift things. — The Fair 
 Store, Binghamton, N. Y. 
 
 Almost every one who responds to our 
 ad is amazed at the magnitude of our 
 stock, the newness and brightness of the 
 goods as well as the low prices at which 
 they are being sold. — Whalen Bros., 
 Brooklyn, N. Y. 
 
 The stream of buyers who throng the 
 Big Store continuously, demonstrate that 
 you can't keep the people away from an 
 establishment which handles the right 
 kind of merchandise and offers its pat- 
 rons at all times the best the markets 
 afford at matchless prices. It is well 
 worth vour time to read every article 
 
 * • 
 
 mentioned in this ad, and we know every 
 
 item will be welcome news to purse wise 
 shoppers. — The Beall-Livingston Dry 
 Goods Co., Columbus, Ohio. 
 
 So many people are prone to consider 
 a store's advertising as a detailed an- 
 nouncement of everything that the store 
 has planned as " special " for the day. 
 If you consider the Bloomingdale adve»- 
 tising that way you are making a great 
 mistake. Not one tithe of the happen- 
 ings for any special day is ever printed 
 in our store news, no matter how much 
 space it may occupy — couldn't possibly 
 be! — Bloomingdale' s, New York, N. Y. 
 
 To the ladies of St. Paul: When in 
 the Golden Rule, if you are not waited on 
 promptly and pleasantly, tell one of the 
 floorwalkers. If our goods do not corre- 
 spond exactly with our ads, tell us so. 
 If our delivery is not prompt, tell us. 
 If everything is not satisfactory we want 
 to know it. We will appreciate your tell- 
 ing us. We cannot see everything and 
 we know you can aid us. ^ The reason 
 we ask you to tell us if anything is un- 
 satisfactory is that we desire to rem- 
 edy it Telling some one else will not 
 help you and it may hurt us. Telling 
 us will enable us to help ourselves and 
 thus help you. We cannot correct a 
 shortcoming until we know of it. We 
 will regard it as a personal favor if you 
 aid us in bettering the Golden Rule by 
 telling us of any shortcomings. — Golden 
 Rule, St. Paul, Minn. 
 
 Our eastern connections insure us of 
 being at all times in touch with the evo- 
 lutions of whimsical " Dame Fashion '' — 
 thus the whisperings of the style center 
 of France are quickly breathed into 
 Texas. It seems worth while for us to 
 take this occasion to express to the pub- 
 lic our sincere thanks for the hearty 
 support we as a business organization 
 have received since taking hold in your 
 midst. May your patronage always be 
 governed by our merit. — A. F. Hardie, 
 Waco, Texas. 
 
 A bargain flurry. — Guarantee, Muncie, 
 
 Bargains that mean business. — F. A. 
 Plummer Co., Oshkosh, Wis. 
 
 Values that appeal irresistibly.— 
 Dreunen ^ Co., Birmingham, Ala. 
 
 A pen and ink picture of events. — The 
 May Co., Cleveland, O. 
 
 Sharp saving on sparkling stylish head- 
 gear. — Symonds, Butte, Mont. 
 
 Seasonable wares at reasonable prices. 
 — P. H. Vose 4* Co., Bangor, Me. 
 
 The rarest sort and rarest kind of bar- 
 gains! — McWhirr's Emporium, Fall 
 River, Mass. 
 
 ^n 
 
 GENERAL INTRODUCTIONS 
 
68 
 
 TOBACCONISTS' ADVERTISING 
 
 A store that has your confidence 
 doesn't ask you to compare things. It 
 would be like asking you to prove that it 
 tells the truth. — Schipper ^ Block, Peoria 
 
 Notwithstanding that they say a 
 " bushel of mud comes with every dia- 
 mond," we undertake to give genuine 
 bargains in these days of exaggeration. 
 If our goods are not exactly as repre- 
 sented you get your money back — that's 
 the test! — Scroggie, Montreal, Can. 
 
 Macy's is the original department 
 store. For forty-six years we have held 
 leadership by selling the best qualities at 
 the lowest prices. It is only since get- 
 ting into our new building — the largest 
 in the world devoted to retailing — that 
 we've been able to do justice all around 
 — to you, to ourselves, our merchandise 
 and our methods. — R. H. Macy ^ Co., 
 New York. 
 
 Impelled by a natural feeling of grat- 
 itude for the privilege of passing another 
 milestone on our march towards the goal 
 of well earned success and a desire to 
 demonstrate, on this occasion, our long 
 established record of supremacy in value 
 giving, we have gathered together a 
 mighty host of bargains from every floor 
 and every department in this great store. 
 It is only once in a year — during the 
 celebration of our anniversary — that we 
 feel like throwing away common business 
 prudence and, swayed by enthusiasm, 
 make a bonfire of an entire day's profits 
 for the benefit of a large, faithful and 
 ever increasing list of patrons. — The Pal- 
 ace, Spokane, Wash. 
 
 •Two Beautiful Window Displays. — Our 
 windows to-day speak more eloquently of 
 the magnificence of our furniture and 
 draperies than a page of type talk 
 could. The north window shows a dining 
 room furnished as richly as a king could 
 desire — massive pieces of mahogany, ex- 
 quisitely carved — a thousand dollar set. 
 The south window is fitted up as a living 
 room, with the newest designs in fumed 
 oak furniture, upholstered in Spanish 
 leather. The elegant draperies and 
 rugs, too, are from our own enormous 
 stocks. — Los Angeles Furniture Com' 
 pany, Los Angeles, Cal. 
 
 We have had our general opening for 
 fall. Now we want to have a Metropol- 
 itan Opening. We want to concentrate 
 the attention of our city friends upon 
 the display of high fashion we have 
 brought to the store. When we say 
 Canadian and Metropolitan Fashion, it 
 virtually means Cosmopolitan Fashion, 
 for we have brought the exact gowns, 
 cloaks and hats from Paris, Vienna, 
 London and New York without modifi- 
 
 cation of any kind. Toronto is the me- 
 tropolis of Canada. This store takes a 
 pride in bringing the beauty of feminine 
 dress in this city to a point perfectly on 
 par with the great cities of Europe and 
 the States. — Simpson, Toronto, Can. 
 
 Almost every nook and corner of this 
 splendid spacious store bristles with 
 bright new merchandise that active selling 
 has reduced to a point where it becomes 
 more profitable to clear at some price 
 or other rather than hold. Counter space 
 and fixture room feel the pressure of in- 
 coming goods too much to permit broken 
 lots to lag superfluous — that's why so 
 many splendid money-saving chances are 
 in evidence for to-morrow. — W .A. Mur- 
 ray ^ Co., Toronto, Ont. 
 
 A prominent publisher once said that 
 a book would need no preface if the title 
 was sufficiently suggestive of its con- 
 tents. The same may be applied to an 
 advertisement. It requires no long drawn- 
 out introduction if back of it there is 
 merit certain and positive. Back of 
 this announcement and behind all that 
 emanate from John A. Roberts & Co.'s 
 is just that kind of merit. The merchan- 
 dise they tell of is new, worthful and 
 superlatively good. — John A. Roberts ^ 
 Co., Utica, N. Y. 
 
 Noteworthy bargains in trustworthy 
 merchandise. — Campbell's, Pittsburg, Pa. 
 
 Tremendous big bargains. — Hayes, 
 Wellborn ^ Baker, Atlanta, Oa. 
 
 Bargains that savor of unusualness. — 
 McCurdy ^ Norwell Co., Rochester. 
 
 Tempting attractiveness to visitors to 
 this notable bargain center. — Wana- 
 mater's, Philadelphia, Pa. 
 
 Handsome Waists of Lace and of S»!k. 
 — Get a glimpse of their clever effective- 
 ness from the window displays. Then 
 you'll want a closer acquaintance than a 
 look through glass can give you. Aside 
 from their general excellence there are 
 little points and big points of superiority 
 about these waists that will repay you for 
 a close inspection. Niceties of finish 
 that particular women appreciate. Ex- 
 clusiveness of styles that dressy women 
 delight in. — Fourquereau, Temple 4" Co., 
 Richmond, Va. 
 
 Bold little bargains. — Hale's, Los An- 
 geles, Cal. 
 
 Boyer's bunch of bargains. — Bayer's, 
 Scranton, Pa, 
 
 Hot bargains for hot weather. — Cow- 
 ley ^ Holmboe, Crookston, Minn. 
 
 Cyclonic reductions strike all depart- 
 ments. — The Paris Millinery Co., Salt 
 Lake City, Utah. 
 
 GENERAL INTRODUCTIONS 
 
 TOBACCONISTS' ADVERTISING 
 
 69 
 
 Fabulous bargain giving. — Wood il* 
 Ewer, Bangor, Me. 
 
 A page full of newsy store news. — 
 standard Furniture Co., Seattle, Wash. 
 
 Here is a very bright ray of sunshine. 
 — Sibley, Lindsay ^ Curr Co., Rochester. 
 
 Mighty bargains to astound the most 
 skeptical. — Olobe Clothing Co., Balti- 
 more, Md. 
 
 The tide of trade flows this way. — 
 Central Clothing Co., Lexington, Ky. 
 
 A shake up in domestics that drops 
 many a bargain. — The Edw. Malley Co., 
 New Haven, Conn. 
 
 The thrifty buyer knows that the Bee 
 
 » » 
 
 Hive is the " money-saving spot." — Roth 
 Bros., West Superior, Wis. 
 
 Cool garments for summer wear ! Wo- 
 man or man, girl or boy. We've pre- 
 pared for your comfort during the siz- 
 Eling weather. — Menter, Rosenbloom S;; 
 Co., Grand Rapids, Mich. 
 
 Hello! Are you going off for the 
 Fourth? Got everything you need to 
 give yourself a good send off? On these 
 vacation days you are sure to want some 
 of the hot weather bargains we offer this 
 week. — /. W. Adams ^ Co., Bufalo. 
 
 Full steam ahead ! This business moves 
 ahead on the parallel lines of goodness 
 and cheapness. It's the only combination 
 that's at all effective against any and 
 all competition. — R. J. Tooke, Montreal. 
 
 And the boy got stuck. 'Twas a pity. 
 He had saved up and bought something 
 at one of the stores who give away trad- 
 ing stamps — oh, of course, for nothing. 
 The stamp stores went up — (didn't you 
 see it in the papers?) — he got left. He said 
 d — n the trading stamps; why didn't I 
 heed the warning of the Phil. J. Walsh 
 Estate and get my goods there? They 
 are reliable.— PAiZ /. Walsh Estate, Phil- 
 adelphia, Pa. 
 
 " Satisfaction guaranteed or money 
 promptly refunded." That is the princi- 
 ple that has built this business and 
 established this store in the confidence of 
 the buying public. We satisfy our cus- 
 tomers, no matter what the cost, nor how 
 much the trouble. The matchless values 
 which we are constantly offering, the ef- 
 ficient service that we place at your dis- 
 posal, the liberal assortments that we 
 lay before you, are all important factors 
 in our success. Still, none is of such 
 great importance as the fact that we 
 guarantee you satisfaction, or failing in 
 that, which is exceedingly rare, we re- 
 fund your money without quibble or 
 delay. — Rothenberg ^ Co., New York 
 City. 
 
 Among the chief factors in the great 
 success of this clothing business is our 
 constant watchfulness, in season and out, 
 for special values. There are frequent 
 opportunities open to the progressive 
 merchant to secure good under-priced 
 lots for his customers — though few have 
 as extensive relations with manufacturers 
 as we have. Clothiers whose outlet is 
 not large can't take advantage of such 
 offers, and others fear to take extraord- 
 inary values in mid-season because they 
 have goods of the same class in stock at 
 regular prices. But we are out of that 
 rut. Whatever good thing comes along, 
 our customers benefit by it. — Strawbridge 
 §• Clothier, Philadelphia, Pa. 
 
 New goods are arriving rapidly. Our 
 store is nearing completion and we must 
 get rid of every winter garment in the 
 house. We have therefore not taken the 
 cost into consideration but have marked 
 every garment down to a ridiculously low 
 figure. These are all goods from our 
 high class stock and priced regardless of 
 cost. This is an opportunity for a sav- 
 ing woman to get garments that she can 
 have for immediate wear and the early 
 part of spring for about half to two- 
 thirds what she would have to pay ordi- 
 narily. — Israel's, San Bernardino, Cal. 
 
 Do people like to be humbugged ? Some 
 stores evidently think so — we don't. We 
 might explode a lot of strong language 
 in this ad. and, perhaps, attract more 
 attention, like a small boy with a fire- 
 cracker, and draw a larger crowd. We 
 choose, however, to tell the simple truth 
 in our own plain way, because we seek 
 your confidence as well as your atten- 
 tion. — The Fashion Annex, Bangor, Me. 
 
 Dress news from an authoritative 
 store. The interesting problem of cor- 
 rect dress is not solved by a bankful of 
 money and a free-for-all market, else 
 anybody with a checkbook could estab- 
 lish and maintain a store on the same 
 high plane of excellence to which this 
 store has risen — from a small beginning, 
 to its present status of acknowledged 
 dependability. — Younker Bros., Des 
 Moines, Iowa. 
 
 But we believe we can do it. We are 
 quite sure that by July 1st more mer- 
 chandise will have gone out of this store 
 than there ever did before at this time 
 of the year. And you will likely begin to 
 think so, too, when you learn how we 
 have determined and planned to bring 
 this about. The goods must be sold. 
 The secret of how to do it — and it is an 
 open secret — is to make the prices very 
 low. — Emery, Bird, Thayer 4' Co., Kan- 
 sas City, Mo. 
 
 tl 
 
 GENERAL INTRODUCTIONS 
 
 ill 
 
70 
 
 TOBACCONISTS' ADVERTISING 
 
 TOBACCONISTS' ADVERTISING 
 
 n 
 
 ; 1 
 
 ! ( 
 
 I 
 
 I! 
 
 i 
 
 It's useless seeking for better than 
 Yard values.— Fard'*, Trenton, N. J. 
 
 There's a great deal of merchandise 
 made just to sell. A great deal of this 
 kind is seld. The store selling it thinks 
 it is profiting by such sales. The re- 
 verse is true. The only kind of goods 
 that it pays a store to handle is reliable 
 merchandise. No store that hopes to 
 forge into the first rank will ever real- 
 ize its expectations until it ceases to 
 handle "cheap" goods. A low price 
 point is always commendable, providing 
 it applies to a trust-worthy article, but 
 to quote low prices at the expense of 
 quality is as dangerous as playing with 
 fire. — Mandel Brothers, Chicago, III. 
 
 It's a common practice in many stores 
 to "cut'* the price on some standard 
 article, the object being to attract the 
 people with the bait, then sell them 
 other goods at a big profit 
 
 It's all a part of the circus, like the 
 flaring red and yellow billboards — the 
 idea is to get you inside the tent. "What 
 shall I do?" you ask; "shall I ignore the 
 reductions and thus lose the chance of 
 saving money?" 
 
 Of course not; take all the bargains 
 you can get, but watch out for the sting 
 in the other goods. 
 
 We don't reduce prices to use the re- 
 duction as a fish hook on our customers. 
 Our goods are first marked at a small 
 profit and reduced only when we can 
 buy for less, when sizes are broken, 
 when we are overstocked, or when we 
 have some other sane, sensible reason. 
 
 We believe that quality is what counts, 
 and next to that, low price.— iJcr^er- 
 man Bros., Pueblo, Col. 
 
 Mary had a little corn. 
 
 Her feet were white as snow. 
 And everywhere that Mary went. 
 
 The corn was sure to go. 
 It went with her to church one day. 
 
 Though not against the rule. 
 It made her make up such a face. 
 
 They thought she was a fool. 
 Next day she went to Robinson's 
 
 And had it taken out. 
 For Mary has a level head 
 
 And knows what she's about. 
 — Dr. Robinson, Haverhill, Mass. 
 
 To-day we present merchandise of di- 
 vided interest. There are fine new gar- 
 ments for midsummer wear, side by side 
 with some of the most remarkable bar- 
 gains that we have presented in many a 
 day. Here are some handsome new 
 shirts that will please the man who is 
 looking for something new and nice. And 
 simultaneously we announce the reduc- 
 tion in price of all men's straw hats in 
 
 GENERAL INT 
 
 our stock. But by far the largest in- 
 terest of the week is for housekeepers. 
 The sales of china, linens, summer fur- 
 nishings and house comforts are of 
 most exceptional character.— IFana- 
 maker's. New York, N. Y. 
 
 WHY? 
 Just go to Brown's and buy. 
 
 Then you'll not question why 
 Other stores with him cannot vie. 
 
 Couldn't even if they'd try. 
 They live in a different sky. 
 
 Low prices is Brown's cry. 
 That's the reason their shoes do fly. 
 Louis Boot. Crescent Oxford, Lenox 
 
 Tie, Oh! my! 
 Just go down town, there you'll spy 
 Brown's, 309 Market, will catch your eye. 
 Buy here once, you'll continue till you 
 die. 
 — Brown's Parkersburg, W. Va. 
 
 But enough of stale bread. See the 
 new spring ^yods\—S chip per ^ Block, 
 Peoria, III. 
 
 Spring goods in bright array to-mor- 
 row. — Joel Gutman ^ Co., Baltimore, 
 Md.—Feb. 8, 1903. 
 
 The Leader has nothing to do with 
 high prices, but it serves the extremes 
 of trade in clinging to insignificant 
 figures and riding the "high horse" of 
 superior qualities. The best is indeed 
 the cheapest at The Leader, for only the 
 best is presented and everything is 
 cheap. — The Leader, Minneapolis, Minn, 
 
 It's all wrong to judge the goods be- 
 fore you see them. Come and examine 
 them first, and then make up your 
 mind. — Scattergood ^ Son, Mansfield, O, 
 
 Your dollars are bigger this week 
 than they'll be again for many a day. 
 They look bigger to us and they'll buy 
 more for you. — Ives, Ogden, Utah. 
 
 The store has almost boundless inter- 
 est for those who care to save largely. 
 The sales of white continues. There 
 are stock clearances in many sections. — 
 Hochschild, Kohn 4* Co., Baltimore, Md, 
 
 A man may be fast asleep, but rather 
 slow when awake. Any man, woman or 
 child in this town is slow who does not 
 see the economy there is in buying at 
 Tisdale's and profit thereby. — Tisdale's, 
 Memphis, Tenn. 
 
 Crossing the Alps of the year's busi- 
 ness, naturallv there are wounded sol- 
 diers — hurt merchandise of every de- 
 scription; odd pieces and ends; and 
 stragglers that got behind in the winter 
 procession. Please take them away out 
 of our road — for next to nothing, con- 
 sidering their real worth. 
 
 RODUCTIONS 
 
 If you have money to spend, prepare 
 to spend it now! — M. Strasburger, 
 Washington, D. C, 
 
 This store news is good news to those 
 with little money to spare, and still bet- 
 ter news to those with plenty of money 
 to spend. We are pushing winter goods 
 as hard as the power of low prices can 
 drive them. If you read this carefully 
 and then come and look you will under- 
 stand the situation better than we can 
 tell i\..—Oilmore ^ O'Keefe, Jersey City. 
 
 Many and varied attractions. Each 
 an unusual and unmistakable opportun- 
 ity. First, what's left of our stock of 
 winter things. Secondly, the surplus 
 stocks of some of our best manufac- 
 turers. Added to this, some spring 
 styles that have done their dutv as 
 samples, from which the best merchants 
 in the country have placed their orders; 
 and you have the source of to-morrow's 
 attractions. When one says half price, 
 it usually is sufficient inducement; but 
 to-morrow, one-third of the original 
 price is more often the rule than the 
 exception. — The Hub, Baltimore, Md, — 
 Feb. 8, 1903. 
 
 Take 'Em Away! — All winter goods 
 sacrificed at half value and even less 
 than half value. These goods would not 
 be worth much to us if we had to carry 
 them over to next season; styles change, 
 they get shop worn, occupy valuable 
 space for nearly a year, and, besides, 
 the money we realize on them now we 
 can re-invest in other seasonable mer- 
 chandise, and turn this threo c: four 
 times, giving us about four profits dur- 
 ing the time that the winter goods 
 would lie dormant on our shelves. We 
 consider whatever we realize out of this 
 stock now almost clear gain. — Stern's, 
 St. Paul, Minn. 
 
 Good things to test us by. — Palmefs 
 Viaduct Pharmacy, Atlanta, Oa. 
 
 The economy sign is out. — Chamber^ 
 lin-JohnsonrDu Bose Co., Atlanta, Oa. 
 
 We'll make things interesting for 
 shrewd buyers all this month. — Dick's, 
 New Bedford, Mass, 
 
 Going to take stock! It's the signal 
 of a general markdown in prices, and 
 the forerunner of the greatest money 
 saving bargains ever offered in Boston. 
 — Wolf's, Boston, Mass. 
 
 Last Chance Before Stock Taking!— 
 Big and little lots tumble pell mell over 
 each other for your attention. A mere 
 handful is all we can mention here. You 
 must get your ideas from them. — S. 
 Kann. Sons ^ Co., Baltimore, Md. — Jan. 
 11, 1903. 
 
 Below Zero Things for Everybody. — 
 Alaska atmosphere makes one hunt 
 warm wear of every kind — warm head 
 wear, warm body wear, the very best of 
 cold weather wear hen from medium 
 grades to finest make. — Joseph Home 
 Co., Pittsburg, Pa. 
 
 Stock has ben taken; every single 
 thing from basement to top floor has 
 been counted. 
 
 Sharp eyes and prying fingers have 
 brought to the light many articles that 
 should have left the store before this. 
 The men who buy for the store have 
 made mistakes in judging your taste or 
 the quantities you'd use — those mistakes 
 come to the front now. 
 
 And so there is rummage. 
 
 Into the rummage every such thing 
 will go. To it there'll be tacked a little 
 price that'll send it flying. 
 
 Now for Rummage. — All the week 
 the store has been getting ready for the 
 business of the coming six months. 
 
 Will you come and rummage? It'll be 
 great fun as well as full of profit. — 
 The Rowland Dry Goods Company, 
 Bridgeport, Conn.— Jan. 30, 1903. 
 
 Before taking stock, which is gener- 
 ally between the 1st and the 10th of Jan- 
 uary, we have decided to wait two weeks 
 and give the people of Baltimore and 
 vicinity a chance to buy the best manu- 
 factured clothing at the lowest prices 
 that were ever off'ered by any clothing 
 manufacturer. — Max Weinberg ^ Co., 
 Baltimore, Md. — Jan. 10, 1903. 
 
 Semi-Annual Clearance Still Contin- 
 ues! Why put off your buying until 
 later when you have about decided what 
 is needed to add to the beauty and com- 
 fort of your home. Make your selec- 
 tion now and let us store it for you 
 until you are ready for it. — M. Megary 
 ^ Son, Wilmington, Del.— Jan. 21, 1903. 
 
 The fountain runs day and night — all 
 through the year — it ought to be the 
 coolest water in town. 
 
 And a fountain on the outside of the 
 door furnishes refreshment to passers- 
 
 by. 
 
 Then there's the soda fountain — every- 
 thing pure, fresh and clean. — Schipper 
 ^ Block, Peoria, III. 
 
 Want You to Look at These.— Wed 
 like to emphasize the good values that 
 are spread before you, but all we might 
 say would not do a whit as much as a 
 glance at the goods themselves. Seldom 
 you find such values, and when you do 
 it's always at the "Big Dependable 
 Store" — the store that taught you the 
 real values. — Tacoma, Wash. 
 
 GENERAL INTRODUCTIONS 
 
72 
 
 TOBACCONISTS' ADVERTISING 
 
 
 « 
 
 A man said he knew Wanamaker's was 
 the best haberdashery and clothing place 
 in town, but did not come here because 
 of the crowds. 
 
 We explained to him how the men's 
 sections are reached directly from the 
 street, and that he need not pass through 
 any crowded parts of the store. 
 
 Now he is one of our best customers. 
 ■—Wanamaker's, Philadelphia, Pa. 
 
 Of course, you've heard the song, "Any 
 
 Rap." 
 It's quite conducive of merriment and 
 
 somewhat indicative of Jags. 
 
 that were sold. On the units and tens 
 we lose. But we gain through righting 
 the stock as we want it. See the point? 
 It's as easy to see into as Columbus's 
 egg puzzle, after it's explained. But 
 the world in a sense is better off for skep- 
 tics. It's human nature to doubt." 
 
 Kaufmann's, Pittsburg, Pa. 
 
 It is a once-a-year event— held only 
 because we are able to make an offering 
 that in extent and lowpricedness cannot 
 be equaled. 
 
 How are we able to hold such a sale — 
 to give such values? It's easy enough 
 
 R»f «^ u.- * '' ^ "-^ »'"= *"^" values." Its easy enough 
 
 But v.e brmg o your notice a theme —with the know-how. We buy entire 
 more toDical. ,.«.„o:„^„-„ »r ^_.. . , ^ enure 
 
 more topical. 
 Being the question for warmth and a 
 
 feeling more tropical. 
 Don't commence to grow gray, and 
 
 imagine you are old, 
 Just because the house is chilly and you 
 
 • feel so awful cold. 
 But hustle around and chase down to 
 
 Raymond Bros.'; 
 You can easily find the way, just follow 
 
 the others; 
 Try a ton of their solidified chunks of 
 
 concentrated heat. 
 One trial will convince you they can- 
 not be beat; 
 They will wait upon you to the best of 
 
 their ability. 
 And get the goods around with their 
 
 usual agility. 
 That's right, don't get left. Do it right 
 
 now. 
 
 —Buy of Raymond Bros., South Nor^ 
 walk. Conn, 
 
 Tuesday a day full of opportunities 
 for the thrifty shopper at the "Daylight 
 Store.''— Dayton's Daylight Store, Min- 
 neapolis, Minn. 
 
 After Stock-Taking means much any- 
 where—but, most of all, here. Those 
 choice, much-desired bits of merchandise 
 are here, full and plenty. No lack of 
 opportunity— no scarcity of styles— no 
 dearth of values and varieties.* Those 
 mean, narrow methods have no place in 
 our broad-scope plans. The "Great 
 Broadway Stores" throw open their 
 doors— a hearty welcome to come and 
 share! The balance of "gain and loss" 
 is in your grasp. Be sure and weigh well 
 in your own behalf.—^. Kann, Sons ^ 
 Co., Baltimore, Md. 
 
 "Can't tell me," said a skeptic the 
 other day— "Can't tell me you folks are 
 losing money." "Losing money? Why 
 —bless you, we're losing lots of it— but 
 it's a wise loss. You see, we like to keep 
 stocks shipshape. We drag out all odd 
 Jots and small lines. We've made our 
 profits on the hundreds and thousands 
 
 GENERAL INTRODUCTIONS 
 
 remainders of factory stocks; we give 
 makers orders that will use up fabrics 
 they have on hand after their dull sea- 
 son begins; we buy goods underprice and 
 have them made up. 
 
 It's all logical— you see— and to your 
 benefit. And better than explanations, 
 better than reasons, stronger than any 
 argument, is the blunt, unalterable fact 
 that you can get, during this sale, fine 
 $1.00 shirts at 55c. In all sizes. A 
 separate pair of cuffs with each shirt- 
 two pairs with some.— Hochschild, Kohn 
 4" Co., Baltimore, Md. 
 
 Where you can go marketing with your 
 eyes shut and know you're getting the 
 hesU—Wolferman's, Kansas City, Mo. 
 
 "A tree is known by its fruit." A 
 merchant is known by the class of goods 
 he sells. His reputation for quality, and 
 fair prices, is a valuable asset.— Fr«d J, 
 Kiesel ^ Co., Ogden, Utah. 
 
 Literally Immense.—" Immense "— 
 that's the word for it, and no other 
 could apply to the values we give, the 
 variety of goods for your selection and 
 the efficient service at your command. 
 The result is, crowds of shoppers for 
 heaps of bargains every da v. The ear- 
 lier you shop the better 'will be the 
 values you'll get. We make new bar- 
 gains every day. Come at 8 a. m. if you 
 can.— Scroggie's, Montreal, Can. 
 
 On every floor and in every section 
 you'll find the newest creations' and the 
 most novel ideas.— Rothschild (J- Com- 
 pany, Chicago, III, 
 
 The sale continues. Now for another 
 rousing week. Buying enthusiasm is 
 justified by the preponderance of the 
 bargains given.— //ar/ma» Furniture S- 
 Carpet Co., Chicago, III. 
 
 It is because we are our own com- 
 petitors—crowding prices down even 
 when there is no break in the market- 
 that our prices are lower and values 
 higher than most dealers.— IFin/frW &- 
 Miller, Winfield, Kan, 
 
 TOBACCONISTS' ADVERTISING 
 
 73 
 
 Annual Midsummer Sale. — Down go 
 the profit bars; wide open go the low- 
 price flood gates — and tens of thousands 
 of articles go speeding towards an ex- 
 pectant public — shorn of profits — priced 
 below all precedent. — W, V, Snyder §; 
 Co., Newark, N. J, 
 
 The best for least money is assured 
 when making your purchases here? 
 Coods exchanged or money refunded for 
 any reason whatever! A safe trading 
 place indeed. — A If red Edmondson, 
 Morecombe, Eng. 
 
 There — and here. There's a store 
 somewhere that has good merchandise, 
 but it's the deadest, dullest, dreariest- 
 looking place from the outside you ever 
 saw. Not much better inside. "I feel 
 as if they don't want me in there," said 
 a woman who had been visiting in the 
 city we have in mind. They don't. They 
 want only people who come to buy and 
 who know what they're after. No look- 
 ers; no visitors; no guests. How is it 
 here? The door is open; the windows 
 invite you. We're glad to see anyone; 
 ■whether they come to buy or look — al- 
 ways. The store is more than a private 
 business. It's a public institution. 
 Supported by the people's patronage — 
 of course; all the more reason then that 
 it should be as free and open as the 
 postoflBce. — Schipper ^ Block, Peoria. 
 
 Marvelous merchandise moving. Each 
 year finds every person engaged in 
 thoughts of refurnishing either their 
 wardrobe or the house. The day of 
 this refurnishing is here. A million 
 workers at loom and wheel, in factory or 
 shop, are depending on your obedience 
 to your desires. Your gratification of 
 the.se desires adds to the prosperity of 
 the nation and adds its power to the 
 wheel of progress. The amount of mer- 
 chandise moved by this store every year 
 would be marvelous indeed were it not 
 that people have grown accustomed to it. 
 For let but a rising of the sun, let but 
 a creation of the world happen twice, 
 and it ceases to be marvelous, and vet a 
 walk through the store showed ye scribe 
 the many, many good things, never even 
 mentioned to the public. Each year 
 finds us better able to supply your needs 
 than the preceding one. That is as it 
 should be. When it ceases to be so, it 
 will not be Milliken's.— /. W. Milliken, 
 Traverse City, Mich. 
 
 The Policy of this House: Absolute 
 Integrity — Satisfaction — Accommoda- 
 tion — with purpose of winning and hold- 
 ing the Confidence of every individual 
 who enters its doors. — lender no possi- 
 ble circumstances will this house sanction 
 
 any word or deed of any employe de- 
 signed to mislead a purchaser. — When- 
 ever mistakes happen — as happen they 
 must — the house will consider it a priv- 
 ilege to correct them with promptitude 
 and courtesy. — The spirit of Accommo- 
 dation will rule, and in the treatment of 
 patrons and visitors this spirit will be 
 developed to the fullest possible extent. 
 — H, O. Self ridge 4" Co., Chicago, III. 
 
 Once there was a lovely young slip of 
 a girl who told her most intimate friend 
 that she had won her prospective hus- 
 band at a golf game. "Is that so?" said 
 her friend. " Why, I never knew that 
 they gave booby prizes at a golf game." 
 
 A great many people interpret the 
 meaning of things to suit themselves — so 
 do some stores. 
 
 They publish advertisements, and 
 when you answer them you find that the 
 way you interpreted the meaning is al- 
 together different than you thought it 
 was. 
 
 Through their desire to get you to 
 come to their stores they lose sight that 
 you came for some definite purpose, for 
 some special thing they promised you. 
 
 The article at the price is either all 
 gone, or what's left you could buy at 
 any time at practically your own price 
 because no one wants it at any price. 
 
 Haven't you found it so? 
 
 The policy of this house does not 
 sanction misrepresentation nor do we 
 allow anything designed to mislead a 
 single purchaser. 
 
 We want integrity in its broadest 
 sense developed to its fullest possible 
 limit. — Simpson, Crawford Co., New 
 York. 
 
 We never have permitted and never 
 will permit anyone to undersell us or 
 successfully dispute our supremacy in 
 any branch of our business. — Abraham 
 ^ Straus, Brooklyn. 
 
 Miraculous Values. — The Leader, Min- 
 neapolis, Minn. 
 
 Kernels From the Bargain Cob. — 
 Bloomingdale's, New York. 
 
 Goods Which Delight the Fastidious. 
 — Kaufmann's, Pittsburg, Pa. 
 
 September Sales That Mean Substan- 
 tial Savings. — Bass, Atlanta, Ga. 
 
 Money-Saving Value-Gaining Oppor- 
 tunities. — The Boston Store, Milwaukee. 
 
 Tremendous Bargain Privileges Dis- 
 playing Thousands of Powerful Induce- 
 ments. — The Leader, Butte, Mont. 
 
 Brisker Autumn Sales Than Ever. — 
 Innovations that court widest interest.— 
 Fred'k Loeser Sj; Co., Brooklyn, N. Y, 
 
 \n 
 
 GENERAL INTRODUCTIONS 
 
74 
 
 TOBACCONISTS' ADVERTISING 
 
 1 
 
 i 
 
 Goods well bought are easily sold. 
 Such we buy and such we sell. — Fairley 
 Bros. Si; Fairley, Colorado Springs, Colo, 
 
 The buying public has never been 
 duped into accepting a spurious value 
 here. If you see an article advertised in 
 our Daily Store News, rest assured that 
 we appreciate the expense of newspaper 
 space too highly to allow any but the 
 worthiest offerings to appear. Here are 
 to-morrow's trade-getting items — with 
 profits leaning interestingly your way.— 
 L, S. Plant ^ Co., Newark, N. J. 
 
 We started this sale with thousands of 
 pieces of the best furniture ever dis- 
 played. We have sold constantly and 
 fast from it since without making any 
 appreciable impression on the assortment. 
 To-day the variety seems as large as 
 when we commenced, of course, we know 
 it is not, but it seems to be. A customer 
 will be exacting indeed who fails of 
 finding what he wants here. — Duf «|r 
 Bepp Furniture Co., Kansas City, Mo, 
 
 A word about fall goods. — A com- 
 plete transformation has been wrought. 
 The summer things of yesterday have 
 given place to the merchandise that hints 
 of turning leaves and hazy atmosphere; 
 and, although the autumn harvest even at 
 this early date is strikingly comprehen- 
 sive, it is to our notion of things still 
 incomplete. The finished showing is 
 but a matter of days, however, for every 
 hour unfolds something interestingly new. 
 In a word, we are ready if you are.— 
 L. S. Plant ^ Co., Newark, N. J. 
 
 This colossal collection was carefully 
 compiled. — Emery, Bird, Thayer ^ Co., 
 Kansas City, Mo, 
 
 Glance through our ad — your glance 
 will change to a searching look. — Szold 
 §[ Son, Peoria, III. 
 
 There are numberless other values not 
 advertised that are just as strong. — The 
 Fair, Chicago, III. 
 
 Everything is in fine fettle. We're 
 ready — yes, splendidly ready — with one 
 of the grandest expositions of bright new 
 autumn merchandise it has ever been our 
 pleasure to announce, and we extend you 
 an invitation to attend our third annual 
 fall opening in the new store. You will 
 find us prepared to fit you out from topn 
 to-toe with the most beautiful creations 
 of the master minds of the world of 
 fashion. European ingenuity and Ameri- 
 can skill have combined to make this an 
 event that will long be remembered by 
 Newark folk, and the lessons in econ- 
 omy which we shall teach here during 
 the coming week will be both pleasing 
 and convincing. You'll come — of course, 
 
 you'll come— and marvel at the immen- 
 sity of the display made possible by our 
 far-reaching influence on both sides of 
 the Atlantic, and not the least impor- 
 tant feature of this great occasion is our 
 invariable policy of selling on a margin 
 of profit so close to cost as to prov» 
 positively that Newark shopping is prof- 
 itable.— ifaAne ^ Co., Newark, N. J, 
 
 Owing to circumstances over which we 
 have no control — the weather — our rem- 
 nant sale will be continued Wednesday. 
 — Hirschmann Bros., Binghamton. 
 
 Small wonder that in the face of the 
 steady advance of incoming fall mer- 
 chandise, prices on summer goods yet 
 remaining should totter and fall. — Th» 
 New Store, Minneapolis, Minn. 
 
 The fairy who presides over low prices 
 planned that this Red Tag Sale should 
 outdo all previous Red Tag Sales, and 
 that is just what it is doing.— Stern ^ 
 Bernheim, Altoona, Oa. 
 
 We are "cleaning house" and there 
 are many pieces to move; we would 
 rather move them to your house than to 
 some other part of the store; hence low 
 prices as a result. — The York Furniture 
 Co., York, Pa. 
 
 How do we undersell? Buying in 
 wholesale quatities and paying spot cash. 
 Money talks, and if you understand its 
 language, you will do well to heed when 
 it speaks in such positive tones of econ- 
 omy. — Babcock, Hinds ^ Underwood, 
 Binghamton, N. Y, 
 
 A growing store, and why? We in- 
 tend that this store shall always be one 
 of the sights of Williamsport — the best 
 store for the supplying of personal or 
 household needs. Sensational? No, strong 
 — a helpful store. We hear it every day 
 that Bush & Bull prices are the lowest 
 prices. This is natural. If a store had 
 not made itself necessary, there would 
 be no room for it. You make stores 
 grow.— The Bush ^ Bull Co., Williams- 
 port, Pa, 
 
 Another aggressive Monday. — Do you 
 know where we get that word " aggres- 
 sive"? Of course, you don't. It came to 
 us this way: 
 
 One day this week a gentleman, stroll- 
 ing through the store, said to one of our 
 people: "You folks are the most aggres- 
 sive storekeepers in this big city. I pick 
 up a paper and the first thing I notice 
 is one of your great pages. You should 
 see my wife go through the page. It 
 would interest you. The way you have 
 of bringing people to your store is what 
 I call aggressiveness." — Joseph Home 
 Co., Pittsburg, Pa, 
 
 GENERAL INTRODUCTIONS 
 
 TOBACCONISTS' ADVERTISING 
 
 75 
 
 The difference between a legitimate 
 bargain and the imitation is as radical 
 as the difference between vice and virtue. 
 — Donthett 4f Oraham, Youngstown, O, 
 
 A poor article is no bargain at any 
 price. — Sterling Cash Grocery Co., Mnn- 
 cie, Ind. 
 
 Any store can put big stories into the 
 papers, but no firm can show you the 
 styles nor save you the money we can. 
 Don't take our word for it. Compare 
 our goods and prices with those else- 
 where, then be your own judge. — Shan-- 
 non's, Columbus, Ohio. 
 
 Use Jacob's stock as a measure stick. 
 Using our stock as a measure stick with 
 which to measure any other stock in the 
 country and you'll find two things — they 
 will fall short in variety and complete- 
 ness and in prices article by article. — 
 Jacob's Pharmacy, Atlanta, Qa, 
 
 It's our intention that every customer 
 shall receive full value for every dollar 
 spent under this roof for furniture, car- 
 pets and housefurnishings. We value 
 the enduring appreciation of those who 
 transact business with us. We sell good 
 reliable goods at just and honest prices. 
 An examination of our stock will readily 
 prove this. — French ^ Bassett, Dulnth, 
 
 Get divorced. — We know a man will 
 stand a lot from his wife before di- 
 vorcing her, and he often stands a lot of 
 bad treatment from his favorite store 
 before divorcing himself. There is a 
 regular Dakota divorce business going 
 on here. We are winning many old time, 
 staunch customers from other stores. We 
 make the change easy. We give more 
 value, more courtesy, more change. — 
 Frank N, Simmons Co., Cincinnati, O. 
 
 Character in Commerce. — The worth of 
 a store, as of a man, depends on char- 
 acter. The growth of the "S. & M." 
 store proclaims its character. Growth 
 is the sign-manual of health. Only the 
 healthy seed and the well-nourished shoot 
 produce the strong plant. 
 
 The essence of commercial health is 
 fair dealing. Commercial growth is nour- 
 ished only by intelligent management and 
 enterprise. Years of commercial health 
 — ^honest dealing in the best goods at 
 the fairest prices — have given the " S. & 
 M." store its sound constitution; its giant 
 stature has been attained by alert en- 
 terprise and intelligent direction.— 
 Schlesinger ^ Meyer, Chicago, III. 
 
 With us every day is market day. We 
 don't set aside certain days to give 
 bargains. Every day you will find our 
 prices decidedly lower than any other 
 str»»'«» in the city. This may be pretty 
 
 strong argument but we stand ready 
 to back every assertion we make, be it 
 ever so strong. A comparison of qual- 
 ity and price is the only way to convince 
 yourself. — Cramer ^ Rogers, Trenton. 
 
 Upheld by quality. — The May Co., 
 Cleveland, Ohio, 
 
 Values that overtop them all. — The 
 Palace, Spokane, Wa^h. 
 
 Great strenuous September sale. — 
 Enwer's, Youngstown, Ohio, 
 
 Snap-shots at autumn attractions. — 
 Goldsmith's Bazaar, Scranton, Pa. 
 
 Of interest to men of an economical 
 turn. — Dunn, Taft ^ Co., Colnmbus, O. 
 
 Attention-compelling values. — The 
 Broadway Department Store, Los An- 
 geles, Cat. 
 
 Hitch the dollar to a bigger load than 
 it ever pulled before. — Newman's, 
 Brooklyn, N, Y, 
 
 Choice opportunities for the belated 
 buyer. — Adam, Meldrum ^ Anderson Co., 
 Bufalo, N. Y, 
 
 The money-wise will need no second 
 bidding to avail themselves of the many 
 extraordinary values this Friday's weed- 
 ing-out process brings. — Goldenb erg's, 
 Washington, D. C, 
 
 This store's reputation has been built 
 upon the goodness and cheapness of the 
 merchandise it sells. It's the honest 
 policy of this establishment that attracts 
 people here — and induces them to come 
 back. — Bosenbanm Co., Pittsburg, Pa. 
 
 August attractions in the under-price 
 store. — There's no August apathy about 
 the happenings in the Under-price Store. 
 The stream of midsummer merchandise 
 flows through it in a broad, deep tide. 
 You can't help being swept along by 
 the current, in the direction of economy 
 and satisfaction. — Wanamaker's, New 
 York, 
 
 A pleased customer is a good adver- 
 tiser. — J. P. Cronin, Binghamton, N. Y. 
 
 That's the word that charms; exclu- 
 sive. — The Wanamaker Store, Philadel- 
 phia, Pa. 
 
 You are always welcome here, and you 
 are never importuned to buy. — Gable 4* 
 Co., Altoona, Pa. 
 
 We can give you just as much satis- 
 faction as our old customers have been 
 getting these many years. — Combs Lum- 
 ber Company, Lexington, Ky, 
 
 Quality never loses its charm. A well 
 made garment is a constant source of 
 pleasure — a poorly made one, one of con- 
 stant regret. — Jas. Boyd, Denison, 
 
 GENERAL INTRODUCTIONS 
 
re 
 
 '\ I 
 
 TOBACCONISTS' ADVERTISING 
 
 The biggest bargain opportunity ever 
 heard of. — Wm. DoerfHn(jer*s, La Crosse. 
 
 Spicy bargains. — Jacoby Bros., Lo3 
 AiKjeles, Cat. 
 
 Euwer, he holds the goods. All car- 
 pets during this sale will be laid away 
 and held until you are ready for them, 
 l)y paying one-fourth down. — The Euwer 
 Store, Youngstown, Ohio. 
 
 Every offering we make is as genuine 
 and straightforward as if it was an af- 
 fidavit for a court of justice. If you 
 buy of us once you'll be so pleased with 
 your purchase that you'll buy here al- 
 ways. — Dewend-Kuschmann Furniture 
 Co., Moline, III. 
 
 A short story. A gentleman and wife 
 stopped in front of our show windows 
 the other day. Weren't coming in, at 
 first. "Looks high-priced," the man 
 said. Finally decided to venture in. The 
 rest is soon told. Bought liberally— 
 went out delighted. Have you visited 
 this store yet?—//. E. Scholle',^- Co., Chi- 
 cago, III. 
 
 Appetizing bargains.— Crair/ordV, St. 
 Louis, Mo. 
 
 Bright with bargains,— Tfir York Cash 
 Store, Colorado Springs, Col. 
 
 Red hot sale. — The Hocker-King Dry 
 Goods Co., Denison, Texas. 
 
 A rousing sale. — Cohn's, Salt Lake 
 City, Utah. 
 
 Sparkling seasonable specials. — Oood- 
 fellow's, Minneapolis, Minn. 
 
 Bargains gems of the most brilliant 
 hue. — The Busy Corner, Washington. 
 
 Our stock is like a river — always mov- 
 ing. — /. Waterman's, Bangor, Me. 
 
 " Keep cool " wearables in profusion. 
 ^-Steiger's, Westfield, Mass. 
 
 > Crisp news for to-day, but scintillant 
 with seasonable economies. — Siegel- 
 Cooper Co., Xew York, 
 
 A winning combination, the sterling 
 qualities of all goods offered here and 
 the stirring prices that go with them. 
 — H. Batterman, Brooklyn, N. Y, 
 
 If low prices attract you — if a large 
 variety pleases you — if an assurance of 
 reliability appeals to you, then your own 
 self-interest should prompt you to turn 
 to Tonkin's for every clothing or fur- 
 nishing need. — Tonkin's, Butte, Mont. 
 
 Echoes from the three matchless clear- 
 ance sales. — Hcmburger's, Los Angeles, 
 
 "Quality the maximum, price the mini- 
 mum." — Titche Ooettinger Co., Dallas. 
 
 True economy is not so much in paying 
 the smallest price, but in paying the 
 
 GENERAL INT 
 
 smallest price and getting the best mer- 
 chandise.— ^6 raAam ^ Straus, Brooklyn, 
 
 Why is our great store continually 
 crowded .= As the needle follows the mag- 
 net, so does the public follow the great- 
 est values. We never lose sight of that 
 fact — hence we offer values that tower — 
 simply tower — al)ove competition.— 
 Adams ^' Co., New York, 
 
 For go-aways and stay-at-homes.— 
 There are lots of big and little things 
 that the average man and woman doesn't 
 think of when going on a journey or 
 preparing for a holiday that would 
 minister greatly to their comfort if 
 they did happen to think of them in 
 time. We play the role of suggestors, 
 and here are a few suggestions for July. 
 — /. N, Adams cj- Co., Bufalo, N, Y, 
 
 Prices, for they have drawn the crowds 
 and packed the store. Pluck it requires 
 to put the knife into values so that not 
 a vestige of the profit remains. Princi- 
 ple to chalk the line and hew close to it, 
 let the chips fall where they may. Imi- 
 tators will spring up, pirates may at- 
 tack us, but the public recognizes the 
 legitimacy of our sale, and shows its ap- 
 proval by its generous patronage. — 
 Boucher, Butte, Mont. 
 
 Doing the greatest summer business in 
 our historj' — and doing it with the least 
 noise and fuss and trouble. That's a 
 well nigh perfect system at work. De- 
 lays are annoying at any time, unbear- 
 able in summer. So we have learned to 
 hurrj' orders — to rush those that come 
 by phone or mail out by the earliest de- 
 livery, to give the quickest service to 
 those who come to the store. But we have 
 learned to hurry carefully — to give the 
 quickest service and at the same time 
 not to forget that Loeser service must 
 be the best service. Whatever you need 
 in clothes or home furnishings to make 
 you comfortable is here. And all through 
 the store great under price sales present 
 economies that are remarkable. — Fred- 
 erick Loeser ^ Co., Brooklyn, N. Y, 
 
 In addition to sharing our bargain- 
 driving with you, we guarantee every 
 suit you buy, regardless of its price. 
 You simply can't lose. That's the way 
 we want to be, and we're always here 
 to stand back of any statement we make 
 in our advertising. — Wth Street Store, 
 New York, 
 
 In all our dealings we consider to-mor- 
 row; we consider our repu "nation; we con- 
 sider your future patronage; therefore, 
 we sell garments only on what you and 
 we can depend. — Wells ^' C overly, Co- 
 hoes, N. Y. 
 
 RODUCTIONS 
 
 TOBACCONISTS' ADVERTISING 
 
 77 
 
 How we've prepared for to-morrow. 
 Not only for Children's Day needs, but 
 for all other needs you may have for 
 personal use and in housekeeping need- 
 fuls; well, every department in the store 
 will vie with its neighbor to-morrow for 
 a share of your attention. And how 
 splendidly ready every department is, 
 never was there a time when we were 
 better equipped to meet your every need. 
 The more exacting you are regarding 
 prices, qualities and varieties the better 
 pleased you will be with to-morrow's 
 store doings here. Among the many 
 things you'll find when you come will be 
 these.— 5. P. Dunham ^ Co., Trenton, 
 
 To-morrow we start the last week of 
 this, our greatest of Before Inventory 
 Stock Reducing Sales. Values as we 
 have given have been unknown hereto- 
 fore. It has been our whole desire to 
 reduce our stocks to the lowest point be- 
 fore stock taking time, August 1st, and 
 have priced merchandise accordingly. The 
 final effort will produce values that are 
 even greater than those we have been 
 giving, only a few of which find space 
 below.— TAe David Straus Co., Newark. 
 
 Marvelous merchandising. — The Simon 
 Clothing Co., Des Moines, la. 
 
 Tickle us with an order, we'll tickle 
 you with the result— Clark Engraving 
 Co., Milwaukee, Wis. 
 
 Dissolution sale is attracting swarms 
 of huyersl— The Family Shoe Store, 
 Washington, D. C. 
 
 Every department offers its quota of 
 bargains. Every aisle holds its full share 
 of under-pricings. — Jones Dry Goods Co., 
 Kansas City, Mo. 
 
 Never have bargain prices included 
 such a wide range of assortments and 
 best qualities as in these mid-summer 
 clearance sales now at their height. — 
 Hayden Bros., Omaha, Neb. 
 
 A sale absolutely without peer or 
 parallel from almost every standpoint — 
 variety, beauty, richness of qualities and 
 lowness of prices. — Case, Groveller 4C 
 Ervin Co., Anaconda, Mont. 
 
 If you are fishing for bargains be sure 
 that your hook is cast in the right place. 
 Let us " drop a line " about some money 
 saving opportunities that await you. — 
 Dunn, Taft §• Co,, Columbus, Ohio. 
 
 Autumn goods are nothing more than 
 hot-weather goods, for mysterious Na- 
 ture has seen fit to throw some of her 
 mellowness away into months that we 
 used to consider months for some of 
 her freakishness. Most of the goods 
 that will be offered in the next fifteen 
 
 days are of a character that permits 
 them to be used into November. That is 
 a good long spell. — Jos. Home Co., Pitts- 
 burg, Pa. 
 
 Changing conditions, changing the 
 prices, changing everything. Recapital- 
 izing — rebuilding — rearranging — re- 
 stocking and reorganizing with a price 
 power and prestige on the world's mar- 
 kets surpassed by no house on the con- 
 tinent. It presages a new order of 
 things — a change of momentous import- 
 ance to the smart shoppers of Chicago 
 — as evidenced by this page of phenome- 
 nal prices. — Schiesinger <§• Mayer, Chi- 
 cago, III. 
 
 Our own regular stocks furnish many 
 of the sale specials — but not all of them. 
 One requires only a glance at the busy 
 store these days to realize that we are 
 aiding a great many manufacturers to 
 dispose of their surplus lines. Take a 
 stroll through the store, price the of- 
 ferings, inspect the qualities, ask ques- 
 tions, make comparisons freely — and you 
 will understand some of the reasons why 
 Macy's is such a lively shopping place. 
 One other reason — it is a centrally-lo- 
 cated store — cool, modern, affording 
 every shopping convenience. — B, H. Macy 
 ^ Co., New York. 
 
 Carefully selected beach necessities. — 
 Every camper or cottager who goes to 
 the beach has use for scores of things, 
 either for comfort or personal adorn- 
 ment, that are not required in town. The 
 pleasure attendant upon making your 
 preparations is likely to cause you to 
 forget some of the things you will need 
 most — so make this entire page your 
 shopping list — and to-day the one in 
 which to make your purchases. Whether 
 you are going to spend a day, week or 
 month at the seashore, some articles will 
 be required. You need a vacation, take 
 it now. — Hamburger's, Los Angeles, Cat. 
 
 This great mid-summer sale is a great 
 time for bargains. Crowds ! All through 
 the store there are throngs of people 
 as this is written, eager to get their 
 share of the unparalleled offering we 
 told of in yesterday's paper. August 
 a "dull" month? Not a bit of it, when 
 there are such chances to economize as 
 this first week in August brings. Hun- 
 dreds of the offerings are here in such 
 large quantities that to-morrow's choos- 
 ing will be almost as fine as to-day. But 
 we cannot give many details for fear 
 of disappointing you. There are great 
 savings now for those who come 
 promptly. It is a rousing, old-fashioned, 
 value giving sale. — Abraham, ^ Straus, 
 Brooklyn, N. Y, 
 
 I 
 
 GENERAL INTRODUCTIONS 
 
 /■ 
 
78 
 
 TOBACCONISTS' ADVERTISING 
 
 Proof of the pudding. A store may 
 claim almost anything if it has conscience 
 little enough or enthusiasm large enough. 
 But the final test— the proof of the pud- 
 ding—is growth. A store's growth is 
 measured by the public support it gets 
 and public support is based on a store's 
 good service every time — on its useful- 
 ness in the community. Bigness is not 
 always growth. Some stores have thought 
 so and put up immense buildings and 
 filled them with goods. The aisles still 
 «cho with emptiness. Those stores have 
 not proved themselves by service and so 
 they do not grow. The wonderfully in- 
 creased business that has come to thi» 
 store in the past year is specially satis- 
 factory because it shows that we are 
 working on right lines. It proves that 
 steady insistence on the best goods, on 
 the smashing of shams, on good, careful, 
 accurate service, on the lowest prices — 
 that that sort of thing tells. Great 
 plans are afoot for the new year — are 
 already beginning to show from day to 
 day. We mean to make still better in the 
 future a service which has always been 
 the best in Brooklyn. — Fred Loeser ^' 
 Co., Brooklyn, JV. Y. 
 
 Erasing all thoughts of profit from 
 our mind. — H. J. Porter 4* Co., Augusta. 
 
 Crowded for room, but here with the 
 goods at the right prices. — The Fair, Det 
 Moines, la. 
 
 This emptying out sale clears up the 
 atmosphere and makes it easy for us to 
 " sail " into the autumn business in a 
 few weeks in the finest possible fighting 
 trim. — Jones Dry Goods Co., Kansas City. 
 
 The fine art of masterful merchandis- 
 ing lies in attaining a lower price with- 
 out sacrifice of excellence. That has been 
 the watchword of this great business. 
 And so it follows we need no expediency 
 to emphasize that truth. Comparisons 
 sustain the claim that we are never un- 
 dersold. — The H. S. Fall Co., Simcoe. 
 
 If we were willing to carrj' over any 
 goods in any department from one sea- 
 son to the next, then mingle them with 
 the new goods and sell the whole stock 
 as perfectly fresh, perhaps we would not 
 care to call your attention so repeatedly 
 to the fact that all our goods are the 
 latest from the hands of the manufac- 
 turers. There is nothing kept over here 
 — everything is sold at one price or an- 
 nother — this fact makes end-of-season 
 opportunities for those who are willing 
 to wait, but most important of all, those 
 who buy in season may confidently rely 
 upon buying the newest, the latest, the 
 best. The new spring attractions may 
 be seen in every department of the store. 
 
 they permeate every nook and corner. 
 Herewith we'll tell you the story of some 
 of them.— The Scott Dry Goods Co., 
 Cleveland, 0, 
 
 Items that point the way to economy. 
 —Wm. Ilengerer Co., Buffalo, N. Y, 
 
 Wednesday winners for keen shoppers. 
 — Reed Bros. ^ Lennon, Milwaukee, 
 
 A flood in merchandise. — Cohen's, Rich- 
 mond, Va. 
 
 Appetizing August bargains! — Barie's, 
 Saginaw, Mich. 
 
 Profits are clipped close to the cost 
 line. — Bass, Atlanta, Ga. 
 
 The bargain iron is hot. — Austin Bros., 
 West fie Id, Mass, 
 
 Comfort at bargains prices. — Scran- 
 ton, Wetmore ^ Co., Rochester, N. Y, 
 
 Rare economizing opportunities. — A, 
 M. Rothschild 4- Co., Chicago, III. 
 
 Flood tide in the bargain list. — East- 
 man Bros. 4' Bancroft, Albany, N, Y. 
 
 Clearing the decks for autumn. — Fred- 
 erick Loeser 4' Co., Brooklyn, N. Y. 
 
 A blaze of bargain giving glory.— 
 Whitehouse Dry Goods Co., Spokane. 
 
 There is a time for all things, this is 
 the time for bargains. — Kern's, Detroit. 
 
 Another wave of wasting reductions 
 sweeps over the store. — The A. T. Lewis 
 ^ Son, Denver, Col. 
 
 The magnet that draws people to this 
 establishment is splendid values. — Scrog- 
 gie's, Montreal, Can. 
 
 Midsummer bargains are ripe ot the 
 popular shoe store and choice pickings 
 await our visitors. — Gould, Lee Sf Luce, 
 Buffalo, y. Y. 
 
 Marvelous values, matchless offerings. 
 Powerful drives are in abundance 
 throughout every department — Stewart 
 Bros., Columbus, O. 
 
 Important sayings in little things. — 
 Just a matter of a penny here and a 
 nickel there — but the aggregate saving 
 is worth talking about. And the l)est 
 of it is, it is safe saving. The goods 
 are not cheapened nor their qualities cut. 
 It is only the price that is affected. — 
 The Edward Malley Co., New Haven. 
 
 The big midsummer sale extends into 
 the month of August. Selling out of 
 summer goods becomes more vitally 
 necessary as the fall season appears on 
 the horizon and nearer at hand. Prices 
 are lowered to a still lower point and 
 reductions will continue in force till 
 every dollar's worth of warm weather 
 merchandise is gone. — Symons, Butte. 
 
 TOBACCONISTS' ADVERTISING 
 
 79 
 
 GENERAL INTRODUCTIONS 
 
 A speedy boiling down of summer 
 stocks. — /. Mickleborough, St. Thomas. 
 
 Save money. — The first rung of " for- 
 tune's ladder" consists of hard work; 
 all the other rungs of systematic saving. 
 Presuming you are on the first rung, we 
 suggest that if you are not already trad- 
 ing here to commence to-morrow. Our 
 money-saving prices will help you to 
 climb fortune's ladder faster than any 
 other merchant's prices in Kansas City. 
 — M. Quinn, Kansas City, Mo, 
 
 We are getting ready for a great au- 
 tumn business; and, as a result of these 
 preparations, our customers are secur- 
 ing values that are almost unprecedented 
 — our removals, rearrangements and bet- 
 terments are bringing a host of good 
 things to the front daily. The new Fil- 
 bert Street Cross Aisle is always full 
 of interest to economical buyers. — 
 .Strawbridge ^ Clothier, Philadelphia. 
 
 We have no old merchandise to unload 
 on the public. We turn stocks over so 
 rapidly that nothing ever grows stale in 
 "The Big Store. Or course, there are in- 
 numerable bargains that are never hinted 
 at in the newspapers. But they blossom 
 all over the store, and those who shop 
 with alert eyes obtain many choice prizes. 
 — Siegel Cooper Co., New York. 
 
 We have the goods and will name 
 prices as low as any store in central 
 Illinois can name and live. No matter 
 what you want. A few moments of your 
 time spent in our store while down street 
 shopping will convince you that this is 
 the store to spend your money and go 
 away happy. — Clarke ^ Co., Peoria. 
 
 We are ready with everything that can 
 be required for every member of the 
 familv, stocks of seasonable merchandise. 
 
 An early day and early at it — that's 
 the secret of good Christmas shopping. 
 — Stearns, Williamsport, Pa. 
 
 A premium for your presence here at 
 once, fathers and mothers. — Sibley, Lind- 
 say ^ Curr Co., Rochester, N. Y, 
 
 To judge the value of these garments 
 by the accompanying prices is to woe- 
 fully misjudge them. — L. S. Plant §- Co., 
 Newark, N. J. 
 
 It will pay everyone to look over the 
 new goods, whether one buys or not, as 
 there may be something you want or you 
 may get some idea that will be of value. 
 — William S. Ford, Evanston, III. 
 
 The "Gifts from Wiss."— There's a 
 threefold pleasure choosing all gifts heref 
 The tasteful, attractive, time-saving way 
 the various lines are shown. The remark- 
 ably large varieties in which each class 
 
 of goods appear. The newness of all 
 designs and moderateness of prices 
 asked. — J. Wiss ^ Sons, Newark, N. J. 
 
 If conditions were reversed and you 
 were running this store instead of us, 
 what changes would you make in our 
 business methods? 
 
 If you've traded here, you'll be able to 
 answer this question. If you haven't — 
 why haven't you? — Leopold-Morse Com- 
 pany, Boston, Mass. 
 
 That merriest morning of the year, 
 when members of the family come to- 
 gether with gifts in their hands is draw- 
 ing near. We have now entered the 
 Christmas month, and time is flying like 
 a sleigh over the sparkling snow. Pro- 
 mote your own comfort by calling at 
 the Lambert store this very day. — Lam- 
 bert Brothers, New York, N. Y. 
 
 The splendid savings offered during 
 this sale are a great attraction of them- 
 selves. They represent just that much 
 money in your pocket, for if you could 
 purchase designs as pretty as ours else- 
 where you would find them decidedly 
 higher in price. You can prove these 
 facts if you take the trouble to com- 
 pare. — Rosenbaum Company, Pittsburg. 
 
 Low prices here don't mean cheap 
 goods. Not a bit of it. We use the 
 term " low prices " in the comparative 
 sense only. Some goods are too cheap 
 for us to handle, others too dear — in 
 neither case do you receive proper re- 
 turns for money expended. You can 
 shop here with the full assurance that 
 you are getting one hundred cents' worth 
 of value for every dollar spent. — Gasky's, 
 Pittsburg, Pa. 
 
 To relieve congestion in our stocks 
 we're selling without profit — even at a 
 loss. Inconsistent, you may be inclined 
 to say, but then many's the act of the 
 progressive merchant that seems not com- 
 patible with the laws of trade, but is, 
 just the same. As desperate diseases re- 
 quire desperate remedies, so do condi- 
 tions contrarv to the welfare of a mer- 
 cantile organization require forceful and 
 stirring action. Stock congestion is not 
 good. It's a case of too much being 
 as bad as not enough. To relieve this 
 congestion, we're selling goods without 
 profit, and in many instances at a loss. 
 We consider it wise money losing, for 
 it relieves us of an uncomfortable posi- 
 tion, at the same time giving to you 
 the season's best merchandise at a 
 marked saving. — Kaufmann's, Pittsburg. 
 
 New things for spring at the home 
 store. — The Bowland, Morehouse c^* Mar- 
 tins Co.. Columbus, O. 
 
 GENERAL INTRODUCTIONS 
 
80 
 
 TOBACCONISTS' ADVERTISING 
 
 ' 
 
 
 We do lots of business, and the reason 
 why, is because honesty is our motto. — 
 The Columbine Music Co., Pueblo, Colo, 
 
 Our methods of doing business: Quote 
 the very lowest prices. Quality the best, 
 in consistence with price. Easy pay- 
 ing terms, to suit everyone. Things we 
 always aim to do: Treat everyone cour- 
 teously, make all purchases satisfactory. 
 Make permanent customers from every 
 sale. — People's Furniture Store, Dea 
 Moines, la. 
 
 Our individuality. Without decrying 
 what other stores do not do, we ask the 
 public to judge us as to ourselves alone. 
 We may make some mistakes, but we 
 are always willing to rectify them — for 
 it is a fundamental principle of our 
 business to deal frankly, truthfully and 
 honestly with all. — The Hamburger Store, 
 Los Angeles, Cal. 
 
 If you have more than one purchase to 
 make, ask the first salesperson for a 
 transfer book. She will enter your name 
 and address on it, and on the sales slip 
 of the article you buy. Each time you 
 make a subsequent purchase, it will not 
 be necessary to give your name again 
 or any directions. The salesperson will 
 simply tear off one of the numbered 
 pasters in the transfer book and put 
 it on your package. So you go through 
 the store — no paying or waiting for 
 change, no packages to carry, none of 
 the little annoyances that sometimes make 
 shopping tedious. When you are through 
 buying, any aisle man will direct you 
 to the desk where the whole bill may 
 be settled at once, and you may either 
 have all your purchases to carry with 
 you or have them sent through our de- 
 livery. If you have a charge account, 
 or the goods are to be sent C. O. D., 
 it is not even necessary to do that. Any 
 aisle man or salesperson will take your 
 transfer book and see that it gets to 
 the right person. The transfer is a con- 
 venience for you and for us, too. It 
 enables us to collect all your packages 
 together and deliver them in one lot — 
 the very first delivery after we get your 
 transfer book back. It enables you to 
 save all the time usually spent in re- 
 peating your name and address and in 
 waiting for change. It is a bit of the 
 store service that should be more univer- 
 sally used. — Frederick Loeser ^ Co., 
 Brooklyn, N. Y. 
 
 "Bring those colors back to the line,'' 
 roared the captain in one of the great 
 battles of the Civil War to the daunt- 
 less color bearer, who had gone far 
 ahead of his company. "What's the 
 matter with bringing the line up to the 
 
 colors ? " was the retort. This store long 
 ago was too small for the business going 
 on. Good old friends said, " Spike your 
 guns, hold your ground and take things 
 easy.'* " No," was the reply, " there is 
 too much to do that's worth doing. You 
 can't bottle up the sense and enthusiasm 
 of the men and women who lead this 
 business." And now the building is being 
 brought up to the business. Last year 
 the same lazy advice came again. '* Let 
 the business halt — temporarily while re- 
 building — you can regain it all after- 
 wards." Remembering that color bearer 
 again, we said : " There is something in 
 this business that won't let it stand still." 
 " It is going on, and on, and on ; we must 
 keep pace with it by providing quarters 
 somehow," and with all the condensing 
 and shifting about during the past year 
 the business still forged ahead month 
 after month, the June just closing being 
 far ahead of other years. — Wanamaker, 
 Philadelphia, Pa. 
 
 Invincible bargains. — F. Auerback |* 
 Bro., Salt Lake City, Utah. 
 
 Tremendous bargains. — /. M. High Co., 
 Atlanta, Oa. 
 
 A whirlwind of bargains. — The Kleins 
 haus Co., Bufalo, N. Y. 
 
 Brimful of economies. — Hoyt, Kent, 
 Sefton Co., Cleveland, O. 
 
 Crowd-bringing attractions. — Frederick 
 Loeser, Brooklyn, N. Y. 
 
 Wantable warm weather wearables. — 
 The Utica Clothiers, Des Moines, la. 
 
 Carnival of bargains.— D. W. Downey, 
 Brockville, Ont. 
 
 The stock is metropolitan. The styles 
 cosmopolitan. The prices are at the 
 minimum of market. — The Nebraska, 
 Kansas City, Mo. 
 
 A " look in," and a " try on," and the 
 result will be that you will walk out and 
 be well pleased. — James Williamson, P«- 
 terhead, Scotland. 
 
 Crowds come for vacation needs. — It's 
 a big and busy week. The idea of hold- 
 ing a week of special vacation and recre- 
 ation supply sales at this time is unique,, 
 and has met with great favor. All the 
 departments of the store featuring mer- 
 chandise appropriate to the season are 
 incessantly busy. People who are going 
 to the mountains, the seashore or out 
 into the country are trouping here for 
 the many things they will require. Some 
 come for toilet preparations, others for 
 cooler clothing, straw hats, lighters shoes, 
 belts, corsets, under clothes, bathing suits^ 
 cameras, game outfits and the many 
 other things needed.— Sie gel Cooper Co.^ 
 New York. 
 
 TOBACCONISTS' ADVERTISING 
 
 81 
 
 GENERAL INTRODUCTIONS 
 
 Tremendous eruption at the novelty 
 store. — The Novelty Store, Bangor, Me. 
 
 All over the house marvelous values 
 are cropping up. — Bon Marche, Washing- 
 ton, D. C. 
 
 Bouncing values. — The National, Co- 
 lumbus, O. 
 
 Success-assuring sale of sales. — Wm, 
 Doerflingefs, La Crosse, Wis. 
 
 An August whoop 'em up sale. — D. 
 Roy Bowlby, Davenport, Iowa. 
 
 Bargain spots in every stock. — Boston 
 Store, Binghamton, N. Y. 
 
 The bargain bell is ringing. — Old South 
 Clothing Co., Boston, Mass. 
 
 Values given that are absolutely un- 
 paralleled. — Ousky's, Pittsburg, Pa. 
 
 A quick telling for hasty selling. — 
 Whitehouse Dry Goods Co., Spokane, 
 
 These items bespeak money-savings of 
 the most vivid character. — Livingston 
 Bros., San Francisco, Cal. 
 
 Ideas, force desirable merchandise to 
 the verge, and prices shrink accordingly. 
 — The New Store, Minneapolis, Minn. 
 
 More solid bargains to the square foot 
 here than you'll find anywhere up and 
 down Brooklyn. — Batterman's, Brooklyn, 
 
 A brilliant period of peerless retail- 
 ing. Every item a marvelous value, al- 
 lowing savings sensational in the extreme. 
 — The Leader, Butte, Mont. 
 
 School helps at lowest prices. — Let 
 the boys and girls do their own shopping. 
 They enjoy and profit by the experience. 
 We have gathered together in generous 
 variety every known help that will make 
 school work easy and pleasurable. Prices, 
 too, are the lowest possible. — Sibley, 
 Lindsay ^ Curr Co., Rochester, N. Y, 
 
 Presto, the transformation is complete, 
 summer has gone, autumn has come. 
 More packed than ever, this store pre- 
 sents an autumn dress with things suit- 
 able to the season. But we haven't for- 
 gotten the power of little prices, and 
 the force that will blow this grand stock 
 to scatteration all over this county are 
 the littlest prices in New Jersey or New 
 York. — Oilmore ^ O'Keefe, Jersey City. 
 
 The first of February has come and 
 gone, with a complete change in the 
 management of this business, and yet 
 nothing suggestive of fireworks. We 
 were told it would be a mistake to do 
 things quietly, that what Montreal needed 
 was a thorough awakening, and that 
 everything depended on the way we 
 started out. Perhaps so, but if we do 
 things different from that it'll be to do 
 
 GENERAL INT 
 
 things better; and before the year gets 
 very far advanced we shall give sub- 
 stantial evidence of what we can do. 
 Instead of waiting for changes and im- 
 provements we start right in doing bus- 
 iness with practically the same goods 
 and people. Because of our determina- 
 tion to open up the spring's business with 
 an entirely new stock, our particular at- 
 tention is just now being given to the 
 immediate disposal of such goods as 
 are at present in the building. No mat' 
 ter what their apparent value may be 
 they are being priced for an imme- 
 diate sale. — The John Murphy Co., Ltd., 
 Montreal, Can. 
 
 Quality is the fundamental principle 
 in good storekeeping as in farming. 
 
 It costs no more, in the transportation, 
 handling, warehousing, insurance, num- 
 ber of people employed, display and 
 advertising, for good qualities than for 
 poor. 
 
 Dealing may safely be closer in good 
 quality stuffs; quantities may safely be 
 larger; satisfaction and good-will will as- 
 suredly be greater. 
 
 Quality is our watchword! — WanO' 
 maker's, Philadelphia, Pa. 
 
 A little talk on quality. — There are a 
 great many places where you can buy 
 goods at extremely low prices, but ex- 
 perience, except in rare exceptions, 
 teaches us that the goods are worth no 
 more than the low prices paid for them. 
 
 Sometimes we wonder when reading 
 in others' advertisements glowing de- 
 scriptions of articles that they are sell- 
 ing, but when these goods are compared 
 with our line of the same articles ninety- 
 nine cases in a hundred we don't wonder 
 long. Ours has the quality — theirs has 
 not 
 
 Price is only one of the things to be 
 considered, for if you fail to get the 
 quality you simply throw away good 
 money, no matter how small the amount 
 may be. Therefore, our policy is, and 
 always has been, to sell the Right Qual- 
 ity at the Right Price, and you find 
 invariably that a lower price than ours 
 means also a corresponding lower quality. 
 It is the combination of prices and 
 quality in which this store is strong. — 
 Chamber tin- J ohnson-Du Bose Co., At- 
 lanta, Oa. 
 
 Test it as you will, you'll find my 
 work will please you. — W, F, Kabley, 
 Fall River, Mass. 
 
 There's no use disputing about tastes 
 — especially if they are my tastes. — The 
 Shopper's Philosophy. Take these 
 chances while they last. — Edw. Malley 
 Co., New Haven, Conn. 
 RODUCTIONS 
 
iiii 
 
 82 
 
 TOBACCONISTS' ADVERTISING 
 
 ICE CREAM 
 
 t 
 
 "Ah!" he said to her, over their ice cream, " it is very 
 sweet, but not so sweet as you." 
 
 " It is soft," she returned promptly, " but not so soft as 
 
 you," 
 
 "And it is cold," he concluded, " but not so cold as you." 
 — Philadelphia Press. 
 
 A couple of spoonsful of our ice cream 
 will convince you that it is a product of 
 exceptional excellence. It is at once ab- 
 solutely pure and of choicest flavor- 
 delicious. Made from rich, wholesome 
 cream and finest fresh fruit, and contains 
 not an atom that is in the smallest de- 
 gree deleterious. Quality never varies. 
 'Twill tickle the most fastidious palate. 
 —The Columbus Ice Cream Co., Colum- 
 bus, 0. 
 
 Keep cool in warm weather. — Isn*t it 
 delightful to sit in comfort and partake 
 of our delicious ice cream on a hot or 
 sultry day? So soothing; so refreshing! 
 We use nothing but the purest of cream 
 and choicest of fruit flavors. Adhering 
 strictly to this has attracted to us a 
 discriminating patronage. 
 
 Strawberry and chocolate ice cream. 
 We are serving strawberry and chocolate 
 ice cream which we believe cannot be 
 equaled anywhere, at least at the price 
 we charge. Our strawberry is flavored 
 with the very best native berries, care- 
 fully picked over and crushed by our- 
 selves, the flavor they impart to our ice 
 cream is delicate and delicious. 10 
 cents. Our chocolate is absolutely dis- 
 tinct from any chocolate ice cream made 
 anywhere to-day. It is full, rich, per- 
 fect in flavor and is acknowledged by 
 lovers of this flavor to be the best they 
 ever tasted, from the Atlantic to the 
 Pacific. 10 cents.— r*« Two Cooper 
 Drug Stores, Plymouth, Mass. 
 
 Sundaes are delicious confections. Fruit 
 syrup or ice cream. Probably you 
 know them well. Who invented them is 
 uncertain, but you can get the best at 
 our fountain. If you have never tried 
 one, you owe yourself a treat, and we 
 €nvy you the new pleasure in store 
 for you. — Towne, Secombe ^ Allison, San 
 Bernardino, Cat. 
 
 Ice cream. Take a barrel home to 
 the children. Pure ice cream is good 
 for the children. It is refreshing, nour- 
 ishing and healthful. They will enjoy 
 it, too. BalduflTs little barrels of ice 
 
 cream are filled with three flavors of 
 ice cream. Made from pure, sweet 
 cream received direct every morning 
 from Balduff^s private dairy station. It 
 is highly flavored with pure flavors and 
 packed in the little barrels so that they 
 will keep hard for a long time on a hot 
 day. — Balduf, Omaha, Neb. 
 
 Ice cream. There's such a difference in 
 ice cream that anyone who has tasted 
 Watson's always insists on getting it. 
 That is why we are so careful to have 
 all our ice cream right up to standard. 
 Ask for Watson's. Your dealer should 
 have it. Brick ice cream sold at all our 
 stores. — Watson's, Winnipeg, Can. 
 
 Strawberry college ice as served at our 
 fountain is most delicious. Fresh, ripe 
 strawberries crushed and served with our 
 "Cooper quality " ice cream make a com- 
 bination both tempting and satisfying in 
 the extreme. Everything served at our 
 fountain is of the highest quality, pre- 
 pared in the most painstaking manner, 
 and guaranteed to please the palate or 
 no money. — The Cooper Drug Co., Ply- 
 mouth, Mass. 
 
 A good dessert diminishes the disap- 
 pointment of a hurriedly prepared menu 
 — it increases the enjoyment of the most 
 elaborate dinner. Our ice cream makes 
 a delicious dessert. It is pure, whole- 
 some, and we take pride in maintaining 
 quality unsurpassed in frozen dainties. 
 Easy to get. Convenient to serve. — The 
 Palm, Spokane, Wash. 
 
 We stand for purity of food stan- 
 dards, and give our hearty indorsement 
 to all " pure food laws." Aside from 
 richness of taste and delicacy of flavor, 
 we desire to impress upon our customers 
 the purity, wholesomeness, digestibility 
 and healthfulness of our products. We 
 know they are pure. Every ingredient 
 is tested for its purity and nourishing 
 quality. You just try one order and 
 there will be no room for argument. 
 Special prices for charitable purposes. 
 — Pure Food Ice Crsam Mfg. Co., Jack^ 
 sonville, Flo, 
 
 ICE CREAM 
 
 TOBACCONISTS' ADVERTISING 
 
 83 
 
 Strawberries and ice cream for dessert 
 Is the ideal palate tickler for a summer 
 or spring dinner. We will serve it to 
 you at our ice cream parlors or send 
 you ice cream in any flavor or in any 
 quantity desired, and delivered at your 
 door.— Ragsdale ^' Everhart, Sherman. 
 
 You simply can't think of anything 
 more appetizing and delicious than a 
 plate of our ice cream or water ice — 
 unless it's two plates. And your initial 
 spoonful will call loudly for more. 
 Others have said it — you will say it 
 when you have tasted and tested Rags- 
 dale & Everhart's cream. Glad to have 
 your opinion first time you're this way. 
 Order by mail or 'phone. Try a sam- 
 ple at the People's Pharmacy.— i2a^«- 
 dale i5' Everhart, Sherman, Texas. 
 
 9 Brick ice cream for sale at our stores. 
 Our ice cream will be found up to our 
 regular high standard of excellence, and 
 this at a time when many find it im- 
 possible to obtain cream, speaks volumes. 
 We have made arrangements whereby 
 we can obtain plenty of cream all sum- 
 mer. — Watson's, Winnipeg, Can. 
 
 My ice cream is absolutely pure. Ice 
 cream — good ice cream — is recommended 
 by physicians the world over as a food, 
 which, for the purpose of keeping the 
 stomach toned up and the nerves in 
 shape, cannot be duplicated. Any taste 
 suited.— F. E. Kruse, Binghamton, N. Y. 
 
 Superior quality of ice cream is soon 
 appreciated, as shown by the increased 
 demand for our ice cream in the short 
 time we have been catering to the family 
 trade. When you wish to serve pure, 
 smooth ice cream call Main 500. — The 
 Palm, Spokane, Wash. 
 
 ^ Four degrees below zero inside a 
 package of Busy Bee Perfect Ice Cream. 
 The coldness of the cream is only a 
 small part of its goodness that comes 
 only from pure, rich cream and the 
 juice of ripe selected fruits.— T^e Busy 
 Bee, Columbus, O. 
 
 Fruited ice cream. Pure, rich ice 
 cream, our ovm make, with crushed fruit 
 dressing. The most delicious and satis- 
 fying combination. Try this dish at 
 our fountain. — Towne, Secombe ^ Alli- 
 son, San Bernardino, Cal. 
 
 Thank you kindly for the fine trade 
 you gave us on the ever glorious Fourth. 
 And although terribly tired out, we de- 
 sire to say to you, that the place where 
 all the good ice cream consumed yester- 
 day, came from, is stil! open and hopes 
 for a continuance of your favors. — Hall 
 4" Co., Binghamton, N. Y. 
 
 ICE C 
 
 There are as many grades of ice cream 
 sold in Columbus as there are makers. 
 Most dealers make more than one grade, 
 but it has been the policy of the Busy 
 Bee to make but one grade, and that 
 the very best. We use nothing but rich 
 cream, pure sugar and flavor. No milk, 
 cornstarch or gelatine in Busy Bee 
 creams, and no chance of a mistake in 
 getting second quality cream. 
 
 People once had an idea that ice cream 
 was for summer only. It's diff'erent now; 
 and if you want something new, make 
 some Nutro-Crisp ice cream. It has a 
 peachy flavor, and at the same time re- 
 minds you of Nesselrode pudding. Now 
 we know you'll try it.— T. E. Burns Com- 
 pany, Knoxville, Tenn. 
 
 Special Sunday Dinner Desserts. — Our 
 Neapolitan ice creams are made special 
 to your order. The choice of flavors 
 for your special blending may include 
 any three creams and an ice. Some of 
 the favorite creams are peach, bisque, 
 nougat, pistachio, caramel, chocolate, 
 strawberry and vanilla. The favorite 
 ices are lemon, orange, pineapple, straw- 
 berry and tutti-frutti. Each brick of 
 Neapolitan is wrapped in waxed paper, 
 placed in a cardl>oard box and packed in 
 a special freezer that requires no con- 
 tact with the salty ice or water when 
 serving the cream. Six good sized slices 
 can be cut from a quart brick. Nea- 
 politan creams are 50c per quart, $1.75 
 per gallon. Plain bulk creams are 40c 
 per quart, $1.25 per gallon.— T^c Busy 
 Bee, Columbus, O. 
 
 Ice cream.— With complete satisfaction 
 in every spoonful— that's the only kind 
 we make. It has that smooth, rich taste 
 of pure Jersey cream; the flavor is the 
 best vanilla bean and choice crushed 
 fruits. — The Columbus Ice Cream Co., 
 Columbus, O. 
 
 Keep cool in warm weather. — Isn't it 
 delightful to sit in comfort and par- 
 take of our delicious ice cream on a hot 
 or sultry day? So soothing; so refresh- 
 ing! We use nothing but the purest of 
 cream and choicest of fruit flavors. Ad- 
 hering strictly to this has attracted to 
 us a discriminating patronage. — Frank- 
 lin's, Salt Lake City, Utah. 
 
 Your Sunday Dessert.— WTiat shall it 
 be and where shall it come from ? Wiley's, 
 if you'd like a dessert that would be in 
 keeping with your good dinner. — Wiley's, 
 Atlanta, Ga. 
 
 You can't fool all the people all the 
 time. They know that the ice cream 
 that comes from my place is the best 
 and that neighbors and friends all en- 
 joy it— Fred Kruse, Binghamton, y. Y, 
 REAM 
 
 ■ 
 
!" 
 
 I I 
 
 84 
 
 TOBACCONISTS' ADVERTISING 
 
 There is nothing so cooling and re- 
 freshing as a dish of Busy Bee perfect 
 ice cream. It is made with pure, rich 
 cream, flavored with the finest vanilla 
 and juice of ripe, choice fruits. For your 
 picnic or an afternoon at the park, take 
 a brick of our Neapolitan. — The Busy 
 Bee, Columbus, O. 
 
 With complete satisfaction in every 
 spoonful — that's the only kind of ice 
 cream we make. It has that smooth, rich 
 taste of pure Jersey cream; the flavor 
 is the best vanilla bean and choice 
 crushed fruits. 
 
 A drop of flavor is a small thing, 
 but it makes a great difference in the 
 taste of ice cream or ices. That's why 
 our ice cream is in such demand, because 
 every quart of it is made under our su- 
 pervision and we know how. Then you 
 are sure of its purity as nothing but rich 
 Jersey cream, flavored with pure fruit 
 juices or vanilla bean is ever used in the 
 making. Can't we send you a trial or- 
 der? 500 difl'erent flavors and combina- 
 tions. Special designs and emblems for 
 every occasion. 
 
 Picture of happiness that is produced 
 by ordering our ice cream. We deliver 
 any flavor in any form to any part of 
 the city. Nothing more healthful for 
 the children than our pure, smooth ice 
 cream. We would be pleased to re- 
 ceive your order for dinner to-day. — The 
 Palm, Spokane, Wash. 
 
 Let your next dessert be one of our 
 frozen dainties. — For the reception, the 
 swell dinner and for all occasions that 
 require a dessert, your selection could 
 not be better. It will be in keeping 
 with your elegant menu. Our ice cream 
 and ices are simply delicious — in fact, 
 the best that can be produced from the 
 purest cream and finest ripe fruit juices. 
 
 Ice cream lusciousness for the Sunday 
 dinner is assured by ordering a quart 
 of Busy Bee peach ice cream; the most 
 delicious combination of peaches and 
 cream. Ripe, choice peaches are frozen 
 with thick, fine flavored Jersey cream, 
 and the result is a dessert that for fla- 
 vor and creamy richness is unrivaled. — 
 The Busy Bee, Columbus, 0. 
 
 Freel's O. K. ice cream. I have started 
 a wagon which will visit all portions of 
 the city, supplying best grade of ice 
 cream ordered by 'phone or direct from 
 wagon. Other goods — bread, pies, cakes 
 — will also be delivered by this wagon 
 when ordered by 'phone, but the wagon 
 will carry ice cream only unless ordered 
 specially.— O. K. Freel, Alliance, O. 
 
 There's a diflFerence in ice cream as in 
 everything else. The cream we are plac- 
 
 iCE C 
 
 ing before the public is beyond question 
 absolutely pure. It's made under the 
 personal supervision of an expert, with 
 as much thought and care as though 
 made right in the home. This is worth 
 a great deal to people who like to be 
 sure about what they are getting. — T. S, 
 Lawrence, Norfolk, Va. 
 
 Crushed strawberry ice cream made 
 with the fresh fruit. There is nothing 
 so altogether fine and exquisite in flavor 
 as crushed strawlierry ice cream. — The 
 Busy Bee, Columbus, 0. 
 
 Treat yourself and your family to 
 some of our delicious ice cream. It's 
 purity and richness surpass that made 
 by any other house. Every process of 
 the making is done in absolutely clean 
 vessels and all the high quality of the 
 fine ingredients we use are retained. — 
 Spokane Bakery and Confectionery Co., 
 Spokane, Wash. 
 
 Now try our ice cream! It cools and 
 invigorates. You can eat all you want of 
 it without fear, l)ecause it's pure and 
 good. And it's rich, too — you never ate 
 richer. Many, many flavors — the pop- 
 ular ones — ready to serve at your bid- 
 ding — at our cool rooms or at your own 
 house. — Fox |- Adams, Bangor, Me. 
 
 Strawberry ice cream. The choicest se- 
 lected strawberries and bananas make 
 these two flavors of our cream especially 
 fine. Our pineapple, vanilla, chocolate 
 and others are the best of their kind. 
 
 Ice cream weather! And that means 
 that we do not intend that our output 
 will suffer this year by contrast, any 
 more than formerly. French Delmonico 
 a specialty. Maple frappe is something 
 new and delicious. It is original with us, 
 and if your lawn party or reception 
 doesn't have it on the menu card, you 
 have deprived your guests of a tooth- 
 some bite. — Hall ^' Co., Binghamton. 
 
 That superb ice cream. The one every- 
 body praised last year, brut better this 
 season, if possible, than ever before. 
 Made from rich, pure cream, flavored 
 with real fruit flavors. We make it 
 ourselves and we do not believe ice 
 cream could be more wholesome and de- 
 licious. Try it at the fountain. Served 
 plain or with our sparkling ice cream 
 sodas. — Sawyer's Pharmacy, Schenectady. 
 
 "How do you always make it so good ? " 
 — Scores of people have asked us that 
 about our ice cream. The secret of it 
 all lies in using very purest of cream, 
 flavoring, etc., in freezing it thoroughly 
 and in serving it daintily. Whenever 
 you want ice cream — at home or down 
 town — we'll serve you promptly. — Foas 
 ^ Adams, Bangor , Me. 
 REAM 
 
 TOBACCONISTS' ADVERTISING 
 
 85 
 
 A very agreeable surprise is in store 
 for anyone who has not yet tasted our 
 ice cream. No one can help but be de- 
 lighted with this pure cream, true-fruit- 
 flavored ice cream. We deliver ice cream 
 anywhere exactly on time as ordered and 
 in any quantity. — Towne, Secombe ^ 
 Allison, San Bernardino, Cal. 
 
 You never get tired of our delightful 
 ice cream, made from purest ingredients; 
 It's always of a uniformly high quality. 
 Absolutely pure, wholesome and delicioas. 
 All flavors of selected fruit juices — 
 cooling, refreshing, soothing. Try it 
 once, and — well, no more need be said. 
 If you want something fine in ice cream, 
 order from us next time. 40c quart 
 delivered. — IJoefler Ice Cream Co., Buf- 
 falo, N. Y. 
 
 The ice cream we make is rich, smooth 
 and wholesome. Pure country cream and 
 natural fruit flavoring. Long experi- 
 ence in the art of cream making, a de- 
 sire to establish an enduring business 
 by giving you the best that can be pro- 
 duced. This explains why K. & E. ice 
 cream is becoming so popular and gives 
 such universal satisfaction. — Kleeman Sj; 
 Enos, Spokane, Wash. 
 
 Ice cream to be healthful, must be 
 pure. Pure ice cream must be made 
 from pure cream, pure flavor and the 
 best grade of sugar. Nothing else is 
 required when the above is used. Avoid 
 imitations made from milk, cornstarch, 
 sea moss and various coloring matter. 
 Hygeia is purity of the highest standard. 
 Ask for it. Served at all leading foun- 
 tains. Made by Tacoma Hygeia Milk 
 Co., Tacoma, Wash. 
 
 Pure, sanitary is every product we put 
 out. Our ice cream is the finest manu- 
 factured in the city. Unexcelled for 
 table use, socials and parties. Prompt 
 deliveries at any time and place. We 
 deliver the richest and most sanitary milk 
 and cream in the vallev, with dailv de- 
 liveries. — A. Doyle ^ Co., Saginaw, Mich. 
 
 Much obliged for the big response to 
 our Saturday special. We will try it and 
 keep making them better and better all 
 the time. When you have that little 
 lawn party you have been thinking about, 
 don't forget that it will he hardly com- 
 plete without our ice cream. — Hall ^ Co., 
 Binghamton, N. Y. 
 
 Hildebrecht's ice cream is smooth, but 
 not of the smoothness which tells of ar- 
 
 tificial endeavor. It's rich, with the rich- 
 ness of pasteurized cream from a regis- 
 tered Jersey diary, and ideal making. 
 It's pure— absolutely. It tells, with the 
 first spoonful you taste, of the efforts 
 we put forth to make it the svnonvm 
 of unexcelled and unapproached good- 
 ness. Have you tried it? — HildebretHt 
 Catering Co., Trenton, X. J. 
 
 What is more delicious as a desseit 
 at home or picnic than our deliciously 
 pure ice cream? Orders, whether they 
 be large or small receive our prompt 
 and careful attention, assuring perfect 
 satisfaction in every instance. Don't 
 forget that we are also prepared to fill 
 all orders for the richest cream and sweet 
 milk. — Erie County Milk Association, 
 Erie, Pa. 
 
 If your children love ice cream why 
 not order the ice cream that is made 
 of thick, rich cream and is absolutely 
 pure? 
 
 There is no more refreshing, nutritious 
 and palatable summer food than pure 
 ice cream. Children thrive on it, fever 
 patients find it a splendid diet, doctors 
 recommend it, and we make it out of 
 pure, rich cream, the best of sugar, the 
 finest of vanilla and the juice of ripe, 
 selected fruits. It's a pity to have any- 
 thing so good as ice cream made with 
 half milk, gelatine or cornstarch. — The 
 Busy Bee, Columbus, O. 
 
 She smiles with delight and so do all 
 the patrons at Lilly's Ice Cream Parlors, 
 where ice cream is served that is cal- 
 culated to tickle even the most fastidious 
 taste, made from the very purest and 
 choicest of cream and fruit flavors, con- 
 taining nothing in the smallest degree 
 unhealthful. It is both delicious and 
 wholesome. — Lilly's Victoria, B. C. 
 
 A drop of flavor is a small thing, but 
 it makes a great difference in the taste 
 of ice cream or ices. That's why our 
 ice cream is in such demand, because 
 every quart of it is made under our su- 
 pervision and we know how. Then you 
 are sure of its purity as nothing but 
 rich Jersey cream, flavored with pure 
 fruit juices or vanilla bean is ever used 
 in the making. Can't we send you a 
 trial order? 500 different flavors and 
 combinations. Special designs and em- 
 blems for every occasion. — The Colum- 
 bus Ice Cream Co., Columbus, O. 
 
 ICE CREAM 
 
86 
 
 TOBACCONISTS' ADVERTISING 
 
 I 
 
 I ! 
 
 Hi I 
 
 
 i { 
 
 m 
 
 OYSTERS 
 
 The autobiography of an oyster. — I 
 am born without jaws or teeth; but Fve 
 got fine muscles, liver and a heart. In 
 each year of my life I produce 1,200,000 
 eggs; each of my children is l-120th of 
 an inch in length; so, 2,000,000 little 
 ones can be crowded into a space of one 
 cubic inch. 
 
 I am ready for the table in from one 
 to five years after birth. You will never 
 find me in cold parts of the world. I 
 dislike cold. In Ceylon I sometimes 
 grow to a foot in length. One of me 
 there makes a stew, when I am half a 
 foot broad. I am not of much ac- 
 count in England, unless I am imported 
 there from America. It makes me very 
 sad to think of fetching up in the Strand 
 —I, who was discussed by Tiberius and 
 Julius. I have been the cause of much 
 bloodshed. Men fight fierce battles for 
 me all along the American coast, the 
 Italian, and the coasts of Kent and 
 Essex. 
 
 If you eat me raw you are not at 
 all likely to regret it, for I am in a raw 
 state very nutritious and easily digested. 
 As a fry I am inclined to be uninterest- 
 ing and heavy. So few know how to 
 fry me. I am about the only animate 
 thing that can be eaten with impunity 
 in a raw state. Parasites cannot exist 
 in me as they can in chops and steaks 
 and fruits. I am a pretty good friend 
 to man. And to woman. Look at the 
 pearls I've given her. Thackeray has 
 compared me in a raw state to a new 
 baby. Yet I never kept him awake 
 nights. 
 
 I'm not half bad in a stew; but as 
 a roast in the shell all the poetry in me 
 comes out. Then I sizzle with emotion, 
 in butter, red pepper and a little sauce. 
 The clam is like the driver of a han- 
 som cab then— not in it with me. The 
 clam! That commonplace fellow! I 
 avoid him as much as possible. I am 
 not a snob, nor yet a cad, but I really 
 must not be expected to fraternize with 
 the clam, nor can I discuss him. The 
 line must be drawn. He's not in the 
 Four Hundred. Well, I am.— Blue 
 Pointe.— IFwi. F. Libbey, New York, 
 
 In the first rank the oyster finds its 
 place. It's appreciated alike by the 
 untutored savage and the cultured bon 
 vivant, for the simple reason that it's 
 delicious, nourishing, strengthenings 
 and we furnish it in its best estate — 
 fresh, tender, juicy; to be eaten raw. 
 
 OYSTERS 
 
 fried, stewed, broiled, roasted, or any 
 way you prefer it. Remember that our 
 demand is such that we have no left 
 over stock, and every day's supply is 
 just from the shell, where it was alive. 
 ^American Fish Co., Sacramento, Cat. 
 
 Mill pond oysters. The aristocrats of 
 oysterdom need no introduction to oyster 
 lovers. They're medium in size— plump 
 —and have a flavor that places them in 
 a class by themse\yes.—H ildebrecht's, 
 Trenton, N. J. 
 
 The oyster season opens with Septem- 
 ber. The oysters we use are of fine 
 flavor and good size. We serve them 
 in many ways. A busy bee Baltimore 
 broil on toast is a favorite.— rA« Busy 
 Bee, Columbus, Ohio. 
 
 Deep sea oysters shipped to us daily 
 in sealed packages. No other dealer in 
 this city has an oyster trade as large 
 as ours and we attribute this growth in 
 our oyster business to the quality of the 
 oysters we sell. Always during the 
 oyster season you will find here the va- 
 rieties common to this part of the world 
 and if we supply you, you will have no 
 complaint to make on the quality. — 
 Ueagerty's, Binghamton, N. Y. 
 
 Not everj'body knows the difference 
 between the oysters fresh from the oys- 
 ter beds and those which have laid 
 around a cold storage house several 
 days, or weeks, before being shipped. 
 If you are an oyster connoisseur and 
 want only the freshest and most luscious 
 bivalves send your order here— then 
 you can make your own comparisons. — 
 Price Fish Co,, Rochester, N. Y. 
 
 We lead in sea food and our leader is 
 Oysters. You could not get better oys- 
 ters in Baltimore than we serve right 
 here in the heart of Chicago. Our oys- 
 ter shipments come direct from the 
 coast daily by express and the bivalves 
 are packed in special packages iced for 
 the trip. Two days after our oysters 
 are removed from the bottom of the sea 
 you can enjoy them in your home — 
 that's just the right length of time, we 
 are told, to make the oyster perfectly 
 edible.— 3/or^on'*, Chicago, III. 
 
 Oysters! Oysters! Season's open to- 
 day. We're all ready with fresh-from- 
 the-coast oysters of the finest quality. 
 Never saw oysters better at the opening 
 of the season than this year. You'll say 
 so too if you send your order here.— 
 Fulton Market, Pittsburg, 
 
 TOBACCONISTS' ADVERTISING 
 
 87 
 
 FHRASES 
 
 A bargain harvest. — Badger's, Balti- 
 more, yid. 
 
 Another bargain budget. — Adams Dry 
 Goods Co., New York. 
 
 Big dump sale.— 5. Heyman's, New- 
 ark, N. J, 
 
 Saving opportunities extraordinary. — 
 A. M. Rothchild ^ Co., Chicago, III. 
 
 Bargains that defy all competition. — 
 McWhirr's Emporium, Fall River. 
 
 The bargain sparks fly thick and fast. 
 — Austin Brothers, West field, Mass. 
 
 The selling of midsummer merchan- 
 di.se is quickening the already rapid 
 strides of this busy store. — Jones Dry 
 Goods Co., Kansas City, Mo. 
 
 Bargain gems. — The Anderson Co., 
 Buffalo, N. Y. 
 
 Enticing values. — Adams D. O. Co., 
 New York. 
 
 Huge values. — L. S. Plaut ^ Co., 
 Neirark, N. J. 
 
 Mountains of bargains. — The Globe, 
 St. Louis, Mo. 
 
 Unmatchable bargains. — The Hub, 
 Kansas City, Mo. 
 
 Cozy items. — A. D. Matthews* Sons, 
 Brooklyn, N. Y. 
 
 More Monday messages. — Goodfel- 
 low's, Minneapolis, Minn. 
 
 Business boomers. — The Metropolitan 
 Dry Goods Co., Saginaw, Mich. 
 
 An excellent barometer of the econ- 
 omic conditions prevalent in the com- 
 munity is the dress goods department of 
 this establishment. — M. Kelvey*s, 
 Yonngstown, Ohio. 
 
 Happy Chance for frugal folks. — 
 Campbell's, Pittsburg, Pa. 
 
 The mightiest sale of a decade. — The 
 Fair, Baker City, Ore. 
 
 A conventicle of convention bargains. 
 — W. R. Bennett Co., Omaha, Neb. 
 
 A blending of elegance and economy. 
 — The Broadway Dry Goods Co., Los 
 Angeles, Cal. 
 
 The store will be bristling with bar- 
 gains. — The Gamble Desmond Co., New 
 Haven, Conn. 
 
 A bevy of bargains. — Goodfellow's^ 
 Minneapolis, Minn. 
 
 Sizzling hot bargains. — Cohn's, Salt 
 Lake City, Utah, 
 
 It is practical economy to buy at 
 Saunders', Victoria, B. C. 
 
 Odd pickings from the countless bar- 
 gains. — W. B. Penn, Bowerston, O. 
 
 A few Saturday hot shots. — Royce 
 Dry Goods Co., Kansas City, Mo. 
 
 Every item a fighting argument for 
 Hale's. — Hale's, Los Angeles, Cal. 
 
 There's a steady roll of bargains here. 
 — The People's Store, Taylorville, III. 
 
 A veritable harvest of bargains. — 
 Household Credit and Auction Co., 
 Pittsburg, Pa. 
 
 More stalwart evidence of the dollar's 
 buying power. — The Boston Store, Mil- 
 waukee, Wis. 
 
 The Power of Your Money Never 
 Commanded so Much as Here. — Golden- 
 berg's, Washington, D. C. 
 
 Quantities are enormously reduced, 
 but values are as great as ever. — The 
 Robert Simpson Co., Toronto, Ont. 
 
 Ransacking sale. — Imperial Dept. 
 Store, Altoona, Pa. 
 
 A bulletin of store doings. — Kauf- 
 man* s, Pittsburg, Pa. 
 
 Astounding bargains in every section. 
 — Bergner's, Peoria, III. 
 
 Sale interest is at fever heat here. — 
 Goldenberg's, Washington, D. C. 
 
 Another aggregation of choice bar- 
 gains. — J. N. Adam 4* Co., Bufalo. 
 
 The Paramount under price sale. — 
 Stickle y-Brandt Co., Binghamton, N. Y. 
 
 The most unmerciful slaughter sale. — 
 Garbode, Eibaud ^ Co., Galveston, Tex. 
 
 Thirty flashes from Boston's bargain 
 center. — Houghton 4* Dutton, Boston. 
 
 A Monday marshaling of forceful 
 facts. — Frederick Loeser ^ Co., Brook- 
 lyn, N. Y. 
 
 Fresh ammunition from the manv sales 
 at our store. — Wanamaker's, Philadel- 
 phia, Pa. 
 
 Our message points the way to econ- 
 omy and satisfaction. — Cobb, Bates ^ 
 Yerxa, Taunton, Mass. 
 
 An assemblage of amazing after-in- 
 ventory economizing opportunities.-— 
 Siegel Cooper Co., Chicago, III. 
 
 Bargains galore. — Ben Spears, Mem' 
 phis, Tenn. 
 
 i''\ 
 
 PHRASES 
 
88 
 
 TOBACCONISTS' ADVERTISING 
 
 , 
 
 Plumpest yalues.—Schipper «J- Block, 
 Peoria, III, 
 
 Peerless offerings. — The Leader, Min- 
 neapolis, Minn. 
 
 A keep-busy sale. — W. C. Loftu* ^ 
 Co., New York 
 
 An aggressively conducted price re- 
 duction sale.— Kaufman's, Pittsburg. 
 
 Never such a focus of opportunities. 
 —W. V. Snyder ^ Co., Newark, N, J, 
 
 Echoes from the February sale. — 
 Broad waif Department Store, Los An- 
 geles, Cal. 
 
 Bargains that require no talk to 
 recommend them. — The Furst Co., Jer- 
 sey City, N. J. 
 
 Our stock bristles with variety.—^. 
 D. Baughman, Charlotte, Mich. 
 
 When you trade here rou get what 
 you believe you are getting.— Frederic* 
 Bustombe S^ Co., Vancouver, B. C, 
 ^It pays to trade at Day's, Peoria, III. 
 
 Bargains with a great big B. — Boone's, 
 Fall River, Mass, 
 
 Third week of Donnelly's clear-away 
 sale that has set the town a-talking. — 
 Donnelly's, Trenton, N, J, 
 
 Bargains scattered broadcast.— Ber^- 
 ner's, Peoria, III. 
 
 Trade-inspiring chances. — Boston 
 Store, Milwaukee, Wis. 
 
 Topsy turvy sale.— B'lray Department 
 Store, Los Angeles, Cat. 
 
 An aggregation of values. — Columbus 
 D, O. Co., Columbus, O. 
 
 Ridiculous November values. — Stone, 
 Fisher ^ Lane, Tacoma, Wash. 
 
 Fascinations for fertile Friday.—^. 
 D, Matthews' Sons, Brooklyn, N. Y. 
 
 \A good, big departmentful of sturdy 
 values.— C^a». //. Baer, York, Pa. 
 
 This quit business sale is the cynosure 
 of all eyes.— Fisher, Topeka, Kan. 
 
 Here's a chapter of true economy. — 
 Hudson's Bay Stores, Vancouver, B. C. 
 
 A sale that will prove an irresistible 
 trade magnet. — Hunter's, Memphis. 
 
 Some rattling good remnant values. — 
 8. Kahn, Sons 4- Co., Washuujton, D, C, 
 
 November sales rich in economy op- 
 porhinii'ies.—Whitehouse, D. G. Co., 
 Spokane, Wash. 
 
 Farlinger's for quality.—^. W, Far- 
 linger, Atlanta, Oa. 
 
 If it comes from Gately's it's good. — 
 Oately's, Bloomington, III. 
 
 Jaunty, picturesque creations. — Man^ 
 del Bros., Chicago, III. 
 
 Something doing at Small's.— .S'maW, 
 the Big Shoeman, Troy, N. Y. 
 
 There can only be one best store. — 
 Perlmutter's, Jersey City, N, J, 
 
 Where your money buys most. — Ilapp 
 ^ Marks, South Bend, Ind. 
 
 Undoubtedly the house to trade at. — 
 Barnard, Sumner <.^' Putnam Co., Wor- 
 cester, Mass. 
 
 All trolley car lines give transfers to 
 Springfield Ave. — S. Heyman's, New- 
 ark, N. J, 
 
 We do not try to sell you something 
 else. — B. S. Cooban ^ Co., druggists, 
 Chicago, III, 
 
 What we advertise we sell; what we 
 sell advertises us. — The Bee Hive, Char- 
 lotte, N. C. 
 
 If you bought it at the Unique, it's 
 right up to date. — The Unique Cloak 
 and Suit House, Los Angeles, Cal. 
 
 " Always the l)est of everything for 
 the least money." That's our store 
 motto.— and lived up to. — ^'. Kann, Sons 
 4" Co., Washington, D. C, 
 
 " I undersell."—/. W. Jennings, Wash- 
 ington, D, C. 
 
 "Sellers of good clothes. —5i**oii ^ 
 Sewell, Milwaukee, Wis. 
 
 " Sommers sells it for less."—!). Som^ 
 mers 4- Co., Indianapolis, Ind, 
 
 "If they're Rich's shoes they're prop- 
 er."— B. Rich's Sons, Washington, D. C. 
 
 "If you want the best get it at 
 Jacobs's." — Jacobs's Pharmacy, Mont- 
 gomery, Ala. 
 
 "Always ahead of the line— right up 
 to this evening." — Grove Department 
 Store, Morris, Minn, 
 
 An epidemic of enthusiasm. — Boston 
 Store, Milwaukee, Wis. 
 
 This store's policy is to satisfy.— T^<? 
 Palace Clothing Co., Kansas City, Mo. 
 
 You need not buy l)ecause you look, or 
 keep because you buy. — A. J, Kelley 
 Company, New York. 
 
 Customers receive the same treatment 
 from our hands that we demand of the 
 makers.- DamV/ Bros., Atlanta, Ga, 
 
 Please give the delivery department a 
 chance — this is hot weather to hurry 
 horses. — A, D, Matthews' Sons, Brook- 
 lyn, N. Y, 
 
 We clothe the feet complete.— Da/*- 
 heimer, Baltimore, Md. 
 
 " Not on display but on sale.** — Jonas 
 ^ Geldner, San Bernardino, Cal, 
 
 Counter-crowding values. — The Gold' 
 rnberg Store, Washington, D, C, 
 
 PHRASES 
 
 TOBACCONISTS' ADVERTISING 
 
 89 
 
 Lookers become buyers at our open- 
 ing. — Cheny ^ Co., New Bedford, 
 
 Quantities limited (don't want all our 
 ""eggs in one basket"). — Evans, Mun- 
 zer, Pickering ^ Co., Minneapolis, Minn. 
 
 The path of satisfaction leads to our 
 doors. 
 
 Nothing but the best satisfies some; 
 nothing but giving satisfaction satisfies 
 us. 
 
 The best known, best grown, and best 
 roasted coffee. 
 
 Genuine goods, not substitutes or 
 imitations. 
 
 It is our ability to purchase that 
 makes good purchasing here. 
 
 Not to know our store is a misfortune. 
 
 The wise man not only knows a bar- 
 gain, but he gets it here. 
 
 We work to eliminate faults and 
 fault-finding. 
 
 We lose money on many sales to make 
 our selling satisfactory. — — 
 
 Watching for what is new and good 
 is a part of our business. 
 
 Things rarely called for we buy to 
 complete our stock. 
 
 Remnants and left-overs go without 
 reference to price. 
 
 We sell the goods, but not the buyers 
 of them. 
 
 We are glad to be told. 
 
 ^-Selected N, Y, Stores. 
 
 A stray straw just to show how the 
 bargain winds are blowing in this store. 
 — Matthews Bros., Waco, Texas, 
 
 "If you get it here, it's the best.**— 
 
 Cuernsey ^ Murray, Kansas City, Mo, 
 
 , " Better store keeping brings better 
 
 results.'*— <S. P, Dunham ^ Co., Trenton. 
 
 "If it comes from D. Sommers & Co. 
 it will wear." — D, Sommers ^ Co., In- 
 dianapolis, Ind. 
 
 "Distinction in dress," and again 
 •* Distinction in dress." — Edward Lang 
 4* Co., Memphis, Tenn, 
 
 " Take it for granted we have what 
 you want as you want it." — Novi-Modi 
 Costume Co., Montreal, Can. 
 
 Quality benefits. — Fred'k Loeser ^ Co., 
 Brooklyn, N. Y, 
 
 Some of the top notchers. — McKel- 
 ««y'*, Youngstown, O, 
 
 Every item cut to the quick.— A'ccr**, 
 Minneapolis, Minn, 
 
 Extraordinary little askings.— Bo*<on 
 atore, Milwaukee, Wis, 
 
 Autumn merchandise delights. — Bern- 
 heimer's, Kansas City, Mo. 
 
 A host of incomparable values. — 
 atump ^ Lyford, Washington, D. C. 
 
 Many bargains to be plucked. — The 
 Broadway Dept. Store, Los Angeles, 
 
 A charming assembly of feminine fash- 
 ions. — Solomon ^ Reuben, Pittsburg. 
 
 The Emporium bargain list off^ers un- 
 usual saving possibilities. — The Empo- 
 rium, Spokane, Wash. 
 
 Sunbeam chances which you really 
 can't allow to pass unheeded. — Simpson, 
 Ontario, Can. 
 
 Cold weather needfuls priced on an 
 economy basis. — The Fair, Muncie, Ind, 
 
 Sweep sale. — Like a tornado, sweeps 
 everything in its path. While a tornado 
 knows no fear, shows no mercy, we are 
 human and shall strive at all times to 
 better the condition of mankind. — Stone, 
 Fisher ^ Lane, Tacoma, Wash, 
 
 Friday feminine financiers can save 
 on these items. — The Gold Mine, Colum- 
 bus, O, 
 
 Crowd accumulators. — CampbeWs, 
 
 Pittsburg, Pa, 
 
 A host of mighty values. — Perlmut- 
 ter's, Jersey City, N. J. 
 
 Sweeping mark-downs. — Gold Mine 
 Stores, Columbus, Ohio. 
 
 A veritable feast of bargains. — A, M, 
 Rothschild, Chicago, III. 
 
 A busy whirl of bargains. — The Globe 
 Warehouse, Scranton, Pa. 
 
 Another banner bargain budget. — 
 Adams D. G. Co., New York, 
 
 Special Saturday snaps that are bona- 
 fide. — Hudson's Bay Stores, Vancouver. 
 
 Every item a bargain. Every bargain 
 is genuine. — I, N. Martin D, G, Co., Pe- 
 oria, III, 
 
 Opportunities for economy never so 
 plentiful or pronounced. — Boston Store, 
 Milwaukee, Wis, 
 
 If we show it it's right. — Perlmutter's, 
 Jersey City, N. J. 
 
 When we advertise bargains we sell 
 bargains. — Chas, S, Kingsberry ^ Co., 
 Atlanta, Ga. 
 
 We do always as we advertise. Our 
 methods are strictly business. — H. C, 
 Wendland ^ Co., Bay City, Mich, 
 
 If it comes from Nevius Bros, it'll be 
 all right always — money back if not so. — 
 Nevius Bros. Co., Trenton, N, J, 
 
 June-beating specials. — Saks 8[ Co., 
 Washington, D. C. 
 
 A feast for bargain seekers. — The Fa- 
 mous, Atlanta, Ga. 
 
 A focus of timely merchandise advan- 
 tages. — Frederick Loeser ^ Co., Brook- 
 lyn, N. Y. 
 
 PHRASES 
 
90 
 
 TOBACCONISTS' ADVERTISING 
 
 |lfl 
 
 I*' 
 
 The most and best for your money. — 
 Whitehouse Dry Goods Co., Spokane, 
 
 The climax-capping of modern-day 
 buying is depicted in this sale.— ,S. Kann 
 Sons ^ Co., Baltimore, Md, 
 
 Travelers' helps.— All the handy things 
 you need to make your trip a pleasure. 
 ^—Wanamaker's, Philadelphia, 
 
 The red hot bargain coals will be 
 grabbed from the seething mass with 
 gold and silver tongs.— J3arA:er'*, Los 
 Angeles, Cat. 
 
 Every pocketbook will welcome this 
 news ! — Ueavenrich Bros. ^ Co., Saginaw, 
 
 Here you find what you want in such 
 Variety as assures perfect conformity to 
 your individual taste.— Rosenbaun Co., 
 Pittsburg, Pa. 
 
 Comforting news for these warm days. 
 As the thermometer goes up our prices 
 come down. — Goldberg Bros, Detroit. 
 
 A dollar or two will do.— Spear ^ Co., 
 Pittsburg, Pa, 
 
 Get it at Evans's. — Evans, Druggist, 
 Philadelphia, Pa. 
 
 If you get it at Aaron's, you get it 
 good.— ^r. S. Aaron, Altoona, Pa. 
 
 Tempting values.— T^« Fair, Muncie, 
 
 Some hot bargains — Goldstein's, 
 Youngstown, O, 
 
 Hot weather necessities. — Gray ^ Dud- 
 ley Hardware Co., Sashville, Tenn, 
 
 Banner bargain sale. — T. G. Webber, 
 Salt Lake City, Utah. 
 
 Brisk looking for bargains. — Hochs^ 
 child, Kohn ^ Co., Baltimore, Md. 
 
 A few pointers bargainward. — Crosby 
 Bros., Topeka, Kan, 
 
 A slaughter of the innocents. — The 
 Fashion, Bangor, Me. 
 
 A feast of bargains. — Griffins, Al- 
 toona, 
 
 A big barricade of bargains.— .4. D, 
 Matthew's Sons, Brooklyn, N. Y, 
 
 Stylish nobby Summer clothing popu- 
 larly priced.— Hamburger's, Los Angeles, 
 
 A sterling sensational sale of new 
 seasonable suits, in which quality and 
 durability predominate. — The Surprise 
 Store, Pittsburg, Pa. 
 
 We do what we advertise to do.— 
 George H, Alf, Burlington, la. 
 
 We always have what we advertise. — 
 The W. J. Woods Co., Worcester, Mass, 
 
 When Anderson says so it means some- 
 thing.- H^. A, Anderson ^ Co., Gales- 
 burg, III. 
 
 Now's the time to make by spending. 
 —Wolf Greisheim ^ Son, Bloomington. 
 
 TOBACCONISTS' ADVERTISING 
 
 91 
 
 Sundry news-notes that you will doubt- 
 less find interesting, for' a busy day's 
 selling.— TA* Wanamaker Store, New 
 York, 
 
 A dozen seed thoughts.— Camp6c//'*, 
 Pittsburg, Pa. 
 
 Watch, wait, wonder. A new ad. very 
 soon.— y. R. Bradley Co., Reno, Nev, 
 Ribbon splurge. 
 Good ribbon news. 
 Great waist carnival. 
 Trade winning values. 
 Another rousing sale. 
 Final skirt reductions. 
 Toilet articles in uproar. 
 A grand hoisery bargain. 
 Phenomenal suit offerings. 
 Grand values in millinery. 
 Gloves at give-away prices. 
 Spring's finest coats reduced. 
 Notice our many "specials.** 
 More odd lines in wall paper. 
 Visions of summer loveliness. 
 Marvelous underwear bargains. 
 Come early for these curtains. 
 Prices in wool take a tumble. 
 Rare values in skirts and coats. 
 Never such values in furniture. 
 An opportune sale in Cluny lace. 
 Savings on household necessities. 
 Unusual values in the linen room. 
 Rich cut glass for June weddings. 
 Dress goods and silks slaughtered. 
 Delightful glove bargains Tuesday. 
 Profits shaved to the quick in staples. 
 Prices talk here Monday and Tuesday. 
 Pretty undermuslins at special prices. 
 Fashion leaders for women's wearables. 
 Note these exceptional furniture values. 
 Great sale of women's and girls' ap- 
 parel. 
 
 Come and see these exquisite white 
 goods. 
 
 Fruitful, fleeting Friday only bargains. 
 Bargain snaps in the juvenile section. 
 The house furnishing sale you've waited 
 for. 
 
 Here*s a whirlwind value in bleached 
 cotton. 
 
 An early morning rally to the boot 
 section. 
 
 Unmatchable apparel values for every- 
 body. 
 
 Magnificent array of special silk bar- 
 gains. 
 
 Sacrifice sale of carpets, rugs and lino- 
 leums. 
 
 The finest bargain of the season in 
 white waists. 
 
 Children's dresses in handsome style 
 variety. 
 
 Ribbons will take wings to themselves 
 to-day. 
 
 Extra special bargains in men's fur 
 felt fedoras. 
 
 PHRASES 
 
 
 These prices actually shout their 
 economy. 
 
 Sweeping reductions on all ladies* 
 outer garments. 
 
 The garment department should be 
 visited this week. 
 
 Prices are down, way down, on these 
 dress goods. 
 
 All at prices really less than the ma- 
 terial would cost you. 
 
 Continuing to-morrow, the greatest 
 coat sale of the year. 
 
 Fresh lines of wanted merchandise 
 strongly featured. 
 
 Bargain interests center here Satur- 
 day, shoppers well know. 
 
 Extra values throughout the house dur- 
 ing May white sale. 
 
 Embroidered shirt waists will be "all 
 the go," this season. 
 
 Refrigerators. Housefurnishings in a 
 notable underprice sale. 
 
 A silk bargain that will make things 
 lively at the silk counter. 
 
 These underselling values should tempt 
 you to buy your apparel here. 
 
 Monday specials of great interest to 
 those not adverse to splendid saving. 
 
 To-morrow, a May-day carnival of ir- 
 resistible values in all departments. 
 
 Profitable because the bargains offered 
 are greater than ever offered before. 
 
 Why not make this stationery offer for 
 to-day spell 0-p-p-o-r-t-u-n-i-t-y for 
 you? 
 
 Head and shoulders above anything of 
 its kind is our Friday special hour sale. 
 
 Warm weather bargains: Cool, com- 
 fortable dressing sacques, also at parts 
 of prices. 
 
 A suit to suit. 
 Hoisery inducements. 
 Clothing prices cut deep. 
 Splendid summer specials. 
 Notions and drug sundries. 
 Unexcelled clothing for men. 
 Boys' oxfords at lower prices. 
 Our greatest July ribbon sale. 
 Noteworthy bargain offerings. 
 Other superior summer values. 
 Final clean-sweep of millinery. 
 Big savings for prompt buyers. 
 Shoe savings of unusual interest. 
 A price magnet in men's clothing. 
 All milliners flowers at half price. 
 Summer shirtwaists to race away. 
 A price upheaval in women's suits. 
 Friday bargains for thrifty housewives. 
 Not cheap clothing, but good clothing 
 cheap. 
 
 A list of underpriced silk specials for 
 Saturday's selling. 
 
 The best values and handsomest styles 
 we have ever offered. 
 
 PH 
 
 Phenomenal value-giving marks this, 
 the sale of all underwear sales. 
 
 Women's tasteful, refined summer gar- 
 ments of surpassing merit. 
 
 Tremendous reduction on a mammoth 
 assortment of women's natty hats. 
 
 Money-saving values. 
 
 Last day of hurry out prices. 
 
 A price surprise among the purses. 
 
 Small oriental rugs at little prices. 
 
 Beautiful assortment of neckwear. 
 
 Very attractive values in men's furs. 
 
 Unusually low prices on atheletic 
 goods. 
 
 Unusual opportunities in parlor pieces. 
 
 In the cloak department points of 
 merit. 
 
 The most phenomenal values ever 
 given. 
 
 A large assortment of fancy handker- 
 chiefs. 
 
 A list of good gift suggestions in 
 furniture. 
 
 Prices the lowest, qualities beyond 
 question. 
 
 The particular boot for particular 
 women. 
 
 Quality costs us more, but it holds our 
 trade. 
 
 Greater reductions than were ever be- 
 fore offered. 
 
 Women's underwear at remarkable re- 
 ductions. 
 
 Special values that will realize your 
 highest expectations. 
 
 Surprising values. 
 
 Incomparable prices. 
 
 Vigorous price-cutting. 
 
 Many robust bargains here. 
 
 Extraordinarv values in coats. 
 
 Economies in the clothing corner. 
 
 Price magnets from the millinery. 
 
 Absolutely without equal anywhere. 
 
 Fancy goods to be almost given away. 
 
 Perfect goods — greatly reduced prices. 
 
 Savings for you in gloves and hosierj'. 
 
 Price attractions among the fancy 
 goods. 
 
 The best possible article — the lowest 
 possible price. 
 
 The best chance of the year to save 
 money on footwear. 
 
 Baby wear offerings — absolutely with- 
 out equal anywhere. 
 
 Strong enough to attract a liberal 
 eight o'clock response to this announce- 
 ment — pay you to be here. 
 
 Reductions that are truly remarkable 
 for extremeness. 
 
 This sale of undermuslins brings econ- 
 omy to thousands. 
 
 Extraordinary price cutting to reduce 
 stock at once. 
 
 Come to us when you want a heaping 
 money's worth. 
 
 RASES 
 
Il 
 
 !• 
 
 I 
 
 k 
 
 
 \ I 
 
 ! J 
 
 r I 
 
 92 
 
 TOBACCONISTS' ADVEKTISING 
 
 We sweep out all stocks with the big 
 broom of t,mall prices. 
 
 The big half-price sale of women's 
 tailored suits swings merrily on. 
 
 All merchandise must be* sold in its 
 season regardless of consequences. 
 
 It's a good time to save money on 
 kitchen and other housekeeping articles 
 here. 
 
 Enormous savings effected for home 
 keepers by our advance purchases. 
 
 The most popular carpet store where 
 low prices and good quality reign su- 
 preme. 
 
 In taking inventory we have run across 
 liundreds of short lengths, and even 
 skirt and suit patterns of broken lines 
 which we desire to clean up quickly aad 
 have just cut the price in two. 
 
 We've completed an inventory of our 
 stock and find ourselves possessed of a 
 large number of odd pieces which, fol- 
 lowing our semi-annual custom, we will 
 •dispose of by a clearance sale during 
 January at prices some of which are be- 
 low cost, and others most liberal re- 
 ductions. The articles are all good, each 
 being perfect in quality and construction. 
 
 Meats of best quality. 
 
 Superlative values in staples. 
 
 A money-saving opportunity. 
 
 Extremely good glove values. 
 
 Strong price magnets in the millinery. 
 
 A hurry-up clearance in women's coats. 
 
 Tempting dollar values in the shoe 
 section. 
 
 Saturday a great day in the clothing 
 corner. 
 
 Chance to buy a beautiful, luxurious 
 fur coat. 
 
 Such wonderful bargains have never 
 before been offered elsewhere. 
 
 Shoes gain your confidence by their 
 wearing qualities and your admiration by 
 their refined style. 
 
 Wall paper aids spring cleaning. 
 
 Spring cleaning suggests wall paper. 
 
 House cleaning? Paper your walls. 
 
 Decorate your home this spring. 
 
 Beautiful, inexpensive wall paper. 
 
 Decorate your home at low cost. 
 
 Do your walls need repapering? 
 
 New raiment for vour walls. 
 
 House cleaning? You need wall paper. 
 
 To clean your home thoroughly paper 
 your walls. 
 
 A clearance of fine embroideries — odd- 
 ments. 
 
 Here are helps for housecleaning and 
 moving. 
 
 Interesting values from our busy staple 
 section. 
 
 The big muslin underwear sale con- 
 tinues unabated. 
 
 Women's sample footwear at a "step 
 lively" price. 
 
 Special sale of an imported sample 
 line of fancy china. 
 
 Special attractive prices prevail 
 throughout this exhibit. 
 
 We try to serve you best and ask ycu 
 to judge our success. 
 
 Mothers shouldn't miss this good thing 
 in children's dresses. 
 
 Umbrella bargains to impel about 
 everybody to buy Friday. 
 
 Styles of surpassing excellence in 
 women's and misses' apparel. 
 
 Clipped prices and the highest grades 
 for you. 
 
 Clip this out or make a money-saving 
 memo. 
 
 Cheapness in prices only — excellence 
 in qualities. 
 
 Both quality and price here appear for 
 your patronage. 
 
 Come to us when you want a heap- 
 ing money's worth. 
 
 "Goodness" is an adjective that well 
 qualifies this article. 
 
 A daring cut in prices all along the 
 line. 
 
 At these prices the goods will go 
 quickly. 
 
 The cream of trade at buttermilk 
 prices. 
 
 An opportunity worth taking advan- 
 tage of. 
 
 Broken prices on tempting goods dur- 
 ing this sale. 
 
 Buying here means much to the family 
 exchequer. 
 
 A great money's worth given with every 
 purchase. 
 
 Every taste and every purse finds 
 satisfaction here. 
 
 A little money buys a lot of foot com- 
 fort here. 
 
 New spring goods are revolutionizing 
 the store. 
 
 Harvest for frugal, economical house- 
 keepers. 
 
 Meritorious articles priced at moderate 
 figures. 
 
 Remarkable values lend interest to the 
 new hosiery. 
 
 Visit us at your early convenience, to 
 your advantage. 
 
 Memoranda can be made from this 
 list with advantage. 
 
 Sweeping out winter caps at next-to 
 nothing prices. 
 
 Bought for quick selling and priced to 
 insure that result. 
 
 Some of the special sales now in prog- 
 ress that offer great savings. 
 
 Paragraphs that are meaty with the 
 best kind of trade arguments. 
 
 Be warned by yesterday's experience 
 — profit by to-day's opportunity. 
 
 Dependable qualities. 
 
 PHRASES 
 
 TOBACCONISTS' ADVERTISING 
 
 93 
 
 Friday's furniture favors. 
 Bed pillows at price savings. 
 Good comforters down in price. 
 At less than half original prices. 
 Such a rattling among the plates! 
 Women's gloves marked to clear. 
 Very tempting dress goods values. 
 Great money saving grocery values. 
 In bedroom suites we excel greatly. 
 Price savings on rich brilliant pieces. 
 At absolutely unprecedented prices. 
 A noteworthy clearance in wall papers. 
 Two money savers for men in felt 
 boots. 
 
 Good wearing shoes. Good looking 
 shoes. 
 
 Exceptional indeed are the embroidery 
 values. 
 
 Brilliant early spring showing of the 
 most favored silks. 
 
 An extensive representation of exclu- 
 sive styles specially priced. 
 
 A cut in cutlery. 
 
 A sensational watch offer. 
 
 Reliable kitchen timekeepers. 
 
 Profits melted away in staples. 
 
 A sixty-minute ring reduction. 
 
 Marked down in the millinery. 
 
 Dollars in the drug department. 
 
 Surprise values in fancy goods. 
 
 Here's light on the subject of lamps. 
 
 Remarkable reductions in lustre waists. 
 
 A clean sweep at the trimming counter. 
 
 Sweeping out day in household hard- 
 ware. 
 
 Values unsurpassed in pretty wash 
 goods. 
 
 Thursday's money savers in the china 
 section. 
 
 Broom busy among initial pins and 
 brooches. 
 
 Look at these pretty waists and then 
 at the prices. 
 
 A stiff bargain breeze will blow these 
 hats out of the store in no time. 
 
 Wholesale slaughter of reliable mer- 
 chandise. 
 
 Wet weather-wearing apparel slashed 
 in price. 
 
 Thrilling reductions in hosiery and un- 
 derwear. 
 
 Surprisingly beautiful display tempt- 
 ingly priced. 
 
 At lowest prices consistent with good 
 quality. 
 
 Important reduction sale of beautiful 
 millinery. 
 
 The longer you wear them the more 
 you'll like them. 
 
 Beautiful collection hemstitched linen 
 table sets. 
 
 Prices cut in half and in many in- 
 stances much less. 
 
 There is no true saving where quality 
 is not considered. 
 
 The best of economy to anticipate 
 your clothing needs. 
 
 Marked-down offerings have amazed 
 Troy's shrewdest shoppers. 
 
 Strongest house garment values in the 
 Western Hemisphere. 
 
 Most brilliantly beautiful display of 
 the world's best weavings. 
 
 Its marvelous values in dress goods 
 have taken the town by storm. 
 
 Never before have such fine furs been 
 sold at such astonishing prices. 
 
 Prices that speak wonderful savings 
 to every economical shopper. 
 
 The most unique and fascinating dis- 
 play and price demonstration in the 
 history of white goods retailing in Mont- 
 gomery. 
 
 A rare chance to get a high-class 
 piano choep. 
 
 Remarkable reductions on seasonable 
 garments. 
 
 Get your share of these extraordinary 
 offerings. 
 
 Hundreds of splendid money-saving 
 opportunities. 
 
 Special underpricings in the saving 
 domestic department. 
 
 The interest grows greater and bar- 
 gains more astonishing. 
 
 All low price marks have gone to 
 smash in this terrific price cutting. 
 
 Most sensational prices that give you 
 adequate reason to purchase now. 
 
 It is the broadest and best sale we 
 ever planned. It is the most difficult 
 sale we ever worked for. 
 
 We are opposed to the trust, and for 
 that reason we have a cash system and 
 trust no one. This enables us to retail 
 our goods at syndicate prices. — Funk 
 Bros., Ottumwa, la. 
 
 Business trousers tip-top for business 
 wear, "good enough" for hitching to the 
 Sunday coat, $2.89 to $3.50.— Meigs 4: 
 Co., Springfield, Mass. 
 
 Slow wear-outers, but quick to put on. 
 Men appreciate this kind of footwear. 
 It's the kind they call for again and 
 again. — Benger ^ Born, Kenton, O. 
 
 We shall soon count our money and 
 goods, to see how much we're worth and 
 what progress we've made. Hence this 
 January Rummage Sale — a great Pre- 
 Inventory movement towards a quick 
 clearance. How much shall we value this 
 soiled and neglected merchandise — two- 
 thirds? half? We don't know. But if 
 we sell it to you at a bargain, we know 
 we can count the money accurately 
 enough. And we know the value of 
 good will, too. — The liberal discounts. — 
 Schipper ^ Block, Peoria, III, 
 
 PHRASES 
 
94 
 
 TOBACCONISTS' ADVERTISING 
 
 n i 
 
 ' 
 
 l!i 
 
 PRICES 
 
 JVe always suspect that certain people, in paying the 
 price of success, manage somehow to work in the short 
 change racket. — Puck, 
 
 Unprecedented prices. — Mandel Broth- 
 «r*, Chicago, III. 
 
 Price cuttings that seem almost fabu- 
 lous! — E. S. Brown Company, Fall 
 River, Mass, 
 
 Daniel peerless pant prices. — H, ^' D. 
 Daniel, Hartford, Conn. 
 
 Hot prices for cold weather. — Maas- 
 Titssup Grocery Co., Galveston, Tex. 
 
 Money saving prices. — G. G. Pyle, 
 Johnstown, Pa. 
 
 Prices cut to a point where buying is 
 irresistible.— H. Eilerman 4* Sons, Min' 
 neapolis, Minn, 
 
 February prices. — Louis Beck, Lan- 
 sing, Mich. 
 
 Price surprises. — Brown, Thompson ^ 
 Co., Hartford, Conn. 
 
 Prices sharply reduced. — Bothenberg 
 ^' Co., ^ew York. 
 
 Pre-inventory clearing up prices. — 
 The Chas. R. Hart Co., Hartford, Conn. 
 
 Midwinter price wonders. — H, ^ O, 
 Daniel, Hartford, Conn. 
 
 Modest and right prices rule here. — 
 A. Schradzki Co., Peoria, III. 
 
 Prices cut to pieces. — Boyle Hardware 
 Co., Og'den, Utah. 
 
 Very tempting prices. — Willis A. Catet 
 Co., Portland, Me. 
 
 End of the week prices. — Crawford's, 
 JSt. Louis, Mo, 
 
 An entire week of price slashing. — 
 The B. 4: O'Gann, Pueblo, Col. 
 
 We've lost the exact rule for measur- 
 ing price reduction, but we know that 
 this is the deepest gash into figures we've 
 attempted. — The Leader, Minneapolis. 
 
 Prices chopped in two. — The Day Car* 
 pet Si; Furniture Co., Peoria, III. 
 
 Radical price reduction to insure quick 
 reduction of overplused stock. — Carson, 
 Pirle, Scott 4- Co., Chicago, III. 
 
 Maximum of quality for the minimum 
 of prices! — Duf ^ Repp Furniture Co., 
 Kansas City, Mo. 
 
 Marked concessions in price. — Lyon ^ 
 Healy, Chicago, III. 
 
 Prices shattered and shivered. — Hart- 
 
 man Furniture and Carpet Co., Louis* 
 ville, Ky. 
 
 Ever find a $10 bill? Well, that's just 
 what this sale is like. At the prices we 
 offer these suits and cloaks, it is just 
 as good as finding half the purchase 
 price in the pockets of the garments. — 
 The Bee Hive, Kansas City, Mo. 
 
 Long coats, short prices. — C. E. Long- 
 ley Co., Xew Haven, Conn. 
 
 Januar>' prices.— r^e Plymouth Cloth- 
 ing House, Minneapolis, Minn. 
 
 Prices take a tumble. — J. A. Jones's, 
 Alliance, O. 
 
 Prices beckon to you thus: — Bomsr, 
 Lovell ^ Co., Bay City, Mich. 
 
 We have turned prices topsy tur\T on 
 everj'thing.— ^. S. Berry, Ottawa, III. 
 
 Plain Prices. — All the ornaments 
 knocked off the prices! We have been 
 in business just six months. We have 
 done well, better than we expected. For 
 two weeks, plain, very plain, prices will 
 be the rule. Plain cards in black and 
 while prices to start with, plain reduc- 
 tions, plain values, plain evidences that 
 our first semi-annual effort is going to 
 mean money to you. — Empire Furniture 
 Store, Schenectady, y. Y. 
 
 Save Your Money on the Spot, Take 
 Your Saving Home with You, and Spend 
 It Where You Please. — There is no string 
 tied to The Fair's prices, no come-backs, 
 no further reckonings. In plain figures, 
 our prices tell the story of real economy. 
 When you've bought, you're through, 
 and can spend your savings for what 
 you choose. — The Fair, Chicago, III. 
 
 Prices are quick sellers. — y. Y. Mail 
 Order Store, N. Y. 
 
 Prices all cut to pieces. — Ilten Bros, 
 4" Taege, Cedar Rapids, Iowa. 
 
 These prices are a rare treat — W. F, 
 Shelton, Jr., Kennett, Mo. 
 
 One thing is better than our prices- 
 cur quality. — E. M. Austin, Litchfield, 
 
 Disastrous prices. — W. W. Morgan 
 Clothing Co., Kansas City, Mo. 
 
 Assortments that are peerless, styles 
 that are confined to us. — Lansburgh 4" 
 Bro., Washington, D. C, 
 
 TOBACCONISTS' ADVERTISING 
 
 95 
 
 PRICES 
 
 Head these spring sale prices. Here's 
 saving that counts. — Livingston's, 
 
 Youngstown, Ohio. 
 
 Next to that which is next to nothing 
 in price. — Lazarus, Columbus, Ohio. 
 
 A quick exit price. — Joske Bros., San 
 Antonio, Tex. 
 
 A carnival of low prices. — Meigs ^ 
 Co., Springfield, Mass. 
 
 Warmer weather brings lower prices. 
 —Hills 4* Co., Hartford, Conn. 
 
 A Strictly One-Price Policy Wins Con- 
 fidence Where a Shifting JPolicy Fails. — 
 Minneapolis Dry Goods Company, Min- 
 neapolis, Minn. 
 
 Commanding prices. — Kent's, Cleve- 
 land, Ohio. 
 
 Sure-to-sell prices. — Ackeman, Pueblo. 
 
 Volcanic eruptions of prices. — The Big 
 Store, Marion, Ind. 
 
 Prices everlasting the lowest. — Hale's, 
 Sacramento, Cal. 
 
 * Housekeeping prices. — Schenectady 
 Public Market, Schenectady, X. Y. 
 
 Bold price cutting. — Rothschild ^- Co., 
 Chicago, III. 
 
 Prices drop to the bottom. — Evans, 
 Munzer, Pickering ^ Co., Minneapolis. 
 
 Nothing has been reserved in our men's 
 clothing department. Every article re- 
 duced in price, some of the suits and 
 overcoats reduced forty per cent. Just 
 think of it, suits for about half price. 
 All of our clothing is well made, and 
 everything the very newest cut, but we 
 have always made it a rule to close out 
 goods every season regardless of price 
 and we don't propose to carry over one 
 winter suit or overcoat. — The Red Front, 
 Fresno, Cal. 
 
 What can it profit you to pay some- 
 one else one-third more for a perhaps 
 one-third less good — that's the proposi- 
 tion up to you. "Fairy Tales" may 
 please the kids all right, but when it 
 comes to those who do the buying, it's 
 the World's Finest Quality they want, 
 and they want it at the world's lowest 
 price.— y. D. Miller, Denver, Colo. 
 
 This ad. contains news of useful things 
 for the home. You should read every 
 word. When we advertise the price must 
 be the lowest, as Whalen Brothers will 
 never be undersold.— IF*a/e» Bros, 
 Brooklyn, N. Y. 
 
 We have conducted many successful 
 hosiery sales during our long experience, 
 but the price schedule handed us by the 
 buyer of this department for this special 
 hosiery sale is decidedly the lowest price 
 schedule we have ever advertised. — Bon 
 Marche, Washington, D. C. 
 
 Money! why you'll be surprised how 
 little it takes now, yes, fairly amazed at 
 the extent of its purchasing power at 
 " The Big Store." Fortunate for you, we 
 bought our mammoth stocks at the dis- 
 counts we did — as these prices are posi- 
 tively the very lowest ever asked for 
 high-grade seasonable merchandise, mak- 
 ing them bold examples of the greatest 
 economy ever made possible by any con- 
 cern. Read on, and on — don't skip a 
 line or you may skip a dollar. Come! — 
 A. C. Barley ^ Co., Marion, Ind. 
 
 One of the oldest branches of our 
 business is that of Household and Dec- 
 orative Linens. We were recognized 
 leaders in this line fully a generation 
 ago; and our leadership has steadily 
 strengthened with each succeeding year. 
 To-day there are probably less than half- 
 a-dozen merchants in the world whose 
 trade in Linens, wholesale and retail — 
 equals ours; not one that has closer or 
 more favorable relations with the chief 
 sources of supply. And this means that 
 our customers may always choose from 
 the choicest patterns at lowest prices. — 
 Strawbridge ^' Clothier, Philadelphia. 
 
 When the economists shall have de- 
 vised the ways and means to establish an 
 equation between supply and demand 
 such extraordinary events as this will 
 have ceased to be a phase of our system 
 of merchandising. Until then we pro- 
 pose to share the spoils that come our 
 way with those upon whom we depend 
 for the success of our business. The 
 offer involves the sample garments of 
 two manufacturers who devote their ef- 
 forts to garments of the highest grade, 
 together with a number of suits and 
 coats from our regular stock. The 
 price ccncessions are, without excep- 
 tion, extreme. — Saks 4- Co., Neio York. 
 
 For genuine and resistless values there 
 is no place equal to our splendid consu- 
 mers' department, the greatest salesroom 
 of its kind in Ohio. Each one of our 
 Saturday specials is the barometer that 
 indicates the lowest register of price re- 
 duction. More fine values can be found 
 among our price marks than any drug 
 house in Ohio can show. It is necessary 
 usually to hunt bargains, but you get 
 them here merely for the trouble of 
 watching our ads. — Columbus Pharmacal 
 Co., Columbus, O. 
 
 Once more we hammer down prices on 
 stoves and heaters of all kinds till there 
 isn't the smallest vestige of doubt left 
 as to the money-saving chances ia each 
 lot. Such decided price cuts herald the 
 advent of brisk purchasing. — Seigel Coo- 
 per Co., New York. 
 
 PRICES 
 
96 
 
 TOBACCONISTS' ADVERTISLNG 
 
 ii 
 
 'HI 
 
 Our prices are as low as, and in many 
 instances much lower than similar qual- 
 ities are quoted at in any of the low 
 priced stores of the country.— TAe Fair 
 Store, Binghamton, N. Y. 
 
 In many cases the reductions are made 
 because the lots are small and must lie 
 closed out. Other lines are maker's sam- 
 ples and surplus stocks. As a rule the 
 goods are all fresh and perfect, and no 
 matter how low the price, each customer 
 may be assured of receiving a worthy 
 quality— an assurance which distinguishes 
 this sale from all others in this class.— 
 The Scott Dry Goods Co., Cleveland, O. 
 
 If you appreciate value you will have 
 no fault to find with our prices. — Co- 
 chentkaler, Montreal, Can. 
 
 ^Savings of a degree and number to 
 interest every lover of quality and econ- 
 omy will be afforded Denver citizens. 
 Consider well all that this occasion re- 
 veals. Do not have to reprove yourself 
 for neglected opportunity but bend to 
 the oar, — The Lewis Store, Denver. 
 
 Five days of sensational cut prices. 
 Forced to unload and thousands of ar- 
 ticles slashed to the lowest notch be- 
 cause we must reduce stocks before in- 
 ventory and we've made prices that will 
 do it. From basement to roof — in every 
 nook and corner there's bargains galore 
 to stir you to the greatest kind of buy- 
 ing. Every price at the bottom— just 
 compare — all other sales outdone. Price 
 for price we undersell them all— for we 
 make reductions that are real reductions. 
 No half way price cuts at this sale— 
 for we've started out to do the biggest 
 week's business in our career, and if bar- 
 gains ever brought crowds there'll be 
 the greatest kind of a store crowding 
 here every day this week.— L. H. Ould- 
 man, Denver, Col. 
 
 Now is the time. You who have been 
 waiting for a general reduction of prices, 
 here is your chance.— Patter-Whitehill 
 Co., Muncie, Ind. 
 
 A great big cut in our children's de- 
 partment. You will save money by call- 
 ing to-day, honest goods for little money. 
 —Henry Klaholt, Springfield, III. 
 
 Here's an event that will gladden wo- 
 men's hearts, for it represents an ex- 
 ceptional opportunity to buy handsome 
 separate skirts in both dress and walk- 
 ing styles at small cost— the quality 
 of materials and tailoring being supe- 
 rior to any that these greatly reduced 
 prices ever purchased before. There's 
 a splendid variety of them at all prices 
 quoted, but we would advise you to come 
 early, for such value-giving as this is 
 fihort-lived. Yesterday morning ushered 
 
 in the event. Come to-day.— Sa^c, Allen 
 ^ Co., Hartford, Conn, 
 
 It is customary — perhaps everywhere 
 but at Macy's— to give discounts or in- 
 side prices to tailors and dressmakers^ 
 discriminating against the patron who 
 buys only occasionally to supply her own 
 needs. The system obviously has its 
 faults, and it is still further weakened 
 by the fact that our regular prices are 
 usually lower than the "inside" prices 
 met with elsewhere. That we supply 
 large numbers of tailors and dressmak- 
 ers—who get no discounts or commis- 
 sions here — is evidence supporting our 
 assertion.— Macy*s, New York, N. Y. 
 
 Prices are, after all, a second consid- 
 eration to many. The great strength 
 and remarkable growth of the Palais 
 Royal's toilet department is due mainly 
 to the entire absence of unreliable ar- 
 ticles and the certainty one has of find- 
 ing all of the world's best productions 
 here. Incidentally prices average 33 per 
 cent, less than drug store quotations. — 
 The Palais Royal, Washington, D. C. 
 
 A backward season. — Cause of ter- 
 rific reductions. Every department 
 teems with a big stock which was bought 
 with the expectation of a large and early 
 spring trade, but the weather conditions 
 retarded business to such an extent as 
 has left us with more goods than we 
 should have at this time. We expect 
 to make to-morrow a big day in the 
 history of this big store. To do it we 
 have resorted to emphatic price reduc- 
 tions.— TAc Capitol, Columbus, O. 
 
 Prices all topsy-turvy on account of 
 remodeling.— P. H. Bergman & Co., Pe^ 
 oria, HI. 
 
 A great sale starts to-morrow in 
 which the special prices on thousands 
 of pieces and sets bear little relation to 
 actual retail value. Large preparations 
 have been made, and the entire field is 
 comprehensively covered; the new and 
 improved department is fairly overflow- 
 ing with extra values. In connection 
 with our many special purchases be- 
 low usual prices, we offer numerous lots 
 of desirable goods on hand at great re- 
 ductions.— 5<ra«>6rit/^c ^ Clothier, Phil' 
 adelphia. Pa. 
 
 Investigation will develop the fact that 
 the prices quoted herewith have been 
 figured in every instance considerably 
 less than 20 per cent.— ^ rA:»ii*a« Carpet 
 and Furniture Co., Little Rock, Ark. 
 
 We have gone through our stock and 
 put the knife deep into the price of each 
 item, which is bound to make quick 
 ^eWmgr—Cartwright**, San Bernardino, 
 
 PRICES 
 
 TOBACCONISTS' ADVERTISING 
 
 97 
 
 Our prices need no advertising. housekeepers will appreciate the moment 
 Everybody knows how low they are.— they see the display.— PFanawaJker, New 
 James Butler, New York. York, N, Y. 
 
 The knife will go into the prices on 
 our entire stock, nothing reserved. All 
 goods will be sold at a great sacrifice, 
 cost not considered.— /oA» Leith, Bay 
 City, Mich. 
 
 Friday our great 5Ist anniversary sale 
 will have reached its climax in the suit 
 and coat sections. Low prices have pre- 
 vailed during the past two weeks, but 
 these Friday prices are the lowest. — 
 Pettis Dry Goods Store, Indianapolis. 
 
 One attraction treads on the heels of 
 another in this section, so fast do they 
 follow. This time it's the season's swell- 
 est autumn suits priced as you seldom 
 see them priced at the season's ending. 
 Our unequaled buying facilities, in con- 
 junction with a fortunate trade circum- 
 stance, has made this remarkable offer 
 possible.— TA* May Co., St. Louis, Mo. 
 
 We have them in all their manly and 
 womanly beauty. Shoes, fine American 
 shoes, for all occasions — street shoes, of- 
 fice shoes, dress shoes, and that name 
 Browning on every pair is the stamp of 
 genuine satisfaction and approval. When 
 this store talks shoes the public listens 
 — the proof of our words are found in 
 the comfort, style, lasting service and 
 finish of our shoes at the prices we 
 charge when compared with the shoes 
 and prices of any other house. — Brown- 
 ing's, Columbus, Ohio. 
 
 There's scarcely a woman comes into 
 our store and examines our stock and 
 prices that doesn't express her pleasure 
 at having found a place where the really 
 desirable grades of garments may be 
 had at such low prices and that, too, 
 without having to wade through heaps 
 of inferior stuff to get what she wants. 
 —Louis Stecher ^ Co., Philadelphia. 
 
 Cast your eye over these: There are 
 good saving opportunities in every one. — 
 Gifford i' Co., New Bedford, Mass. 
 
 The price part, after the details of 
 selection and decision are all over, you 
 will find most gratifying.— Forifc, Pa. 
 
 Come one. Come all. And buy as 
 liberally as your purse will permit. To- 
 night's sale consists of.— Hills, McLean 
 ^ Haskins, Binghamton, N. Y. 
 
 This present movement presents one 
 of the finest collections of quadruple 
 plated hollow-ware that we have ever 
 offered under-price. The beauty of the 
 designs, the seemingly unlimited variety 
 and the completeness of the assortment 
 of pieces, together with the remarkably 
 low prices, make a store feature that 
 
 PRI 
 
 For our 213th Bargain Friday we will 
 offer the greatest values of the season. 
 Never did our store better deserve the 
 name, " The Home of Good Values," for 
 splendid values are everywhere in mer- 
 chandise of seasonable interest — assort- 
 ments that far excel those elsewhere. 
 Friday's prices on the newest of autumn 
 and winter merchandise suggest genuine 
 economy — the economy that pays where 
 there is unquestioned quality. It has 
 and will always be our greatest aim to 
 have our customers feel that they can 
 come to this store with perfect assurance 
 of finding at all times the greatest va- 
 riety of the most desirable merchandise 
 in every section, and that for the same 
 and better qualities our prices are al- 
 ways the lowest— Roberts Bros., Port- 
 land. Ore, 
 
 We make an emphatic demonstration 
 of the power of extraordinary bargain 
 prices on merchandise that is in season, 
 and which is necessary to every person 
 and in every household. No value pre- 
 tense, but the actual giving of good 
 goods at prices lower than those quoted 
 by any other house for the same grades. 
 ^The Uth Street Store, New York. 
 
 The store is ready as never before to 
 supply your every need for the coming 
 season. Assortments are broader and 
 better. Styles have been more carefully 
 chosen in obedience to fashion's man- 
 dates. Qualities have been critically se- 
 lected for their dependability. ^ Prices 
 have been marked on a narrow margin 
 — of profit— the lowest possible. — The 
 Minneapolis Dry Goods Co., Minneapolis. 
 
 "^Here's why !— contracts for these goods 
 were placed long ago— the low prices 
 that prevailed then and the extra dis- 
 counts on our immense spot-cash orders, 
 places us in a position now, in the face 
 of higher quotations on all these goods, 
 to offer you bargains in bed necessities 
 never before equaled this early in the 
 season by any concern in Marion. A 
 complete stock of unquestionable qual- 
 ities from the most noted American man- 
 ufacturers, priced at a substantial sav- 
 ing to you. A most excellent opportun- 
 ity—don't miss it— ^. C. Barley §; Co., 
 Marion, Ind. 
 
 There is real economy in the way we 
 mark these garments. Our prices are in- 
 comparably low, our stock is one of the 
 largest and best in America— an advance 
 showing quite unusual so early in the 
 season.— Lit Bros., Philadelphia, Pa. 
 CES 
 
98 
 
 TOBACCONISTS' ADVERTISING 
 
 It seems a contradiction to good sense 
 to say that we reduce prices right at 
 the opening of the season, but never- 
 theless that is just what we are doing 
 in this hustling young store. We are 
 reducing the prices because we bought 
 these garments at reduced prices and 
 can afford to sell them for less than any 
 regular buying store in this entire coun- 
 try.— /one* Dry Goods Co,, Kansas City. 
 
 No matter how low the prices adver- 
 tised by others, you may depend upon 
 our prices being lower. Our reputation 
 for underselling all others we sustain 
 by as much price cutting as may be 
 necessary. Very frequently our regular 
 prices are lower than the special prices 
 advertised by others. Notable instances 
 of this continued underselling will be 
 found by comparing Macy's prices with 
 those quoted elsewhere. — Macy's, New 
 York, N. Y. 
 
 It is seldom, indeed, that such hand- 
 some specimens take on the moderate 
 prices that accompany these. The care- 
 ful selections made by our experts, 
 coupled with most advantageous buying, 
 are accountable for this rare assortment 
 of Oriental rugs being so moderately 
 priced. — Bloomingdale's, New York. 
 
 This apparel is what the Model carried 
 over from last year that we want to close 
 out. We have reduced the prices to less 
 than what the garments cost Kemper & 
 Paxton. We still have plenty of those 
 skirt and suit bargains which were on 
 sale the early part of this week. In 
 addition we have thrown in a big line 
 of children's cloaks that are especially 
 low priced for rapid clearance. We want 
 you to read this list from end to end, 
 because you will find savings and values 
 that have not been equaled before. — 
 Jones Dry Goods Co., Tofeka, Kan. 
 
 Prices are remarkably low, even for 
 our January sale — this year we bought 
 as never before — prices reached the low- 
 est ebb. In looking over the garments 
 you will be surprised at the thorough 
 goodness of materials, trimmings and 
 workmanship, considering the extreme 
 lowness of the prices. This sale will 
 demonstrate as never before, that time 
 and money are mis-spent in buying ma- 
 terials and making the garments in the 
 home. Remember — January sale prices 
 are the lowest of the entire year. — Day- 
 ton's, Minneapolis, Minn. 
 
 Prices border on sensational! Fresh, 
 crisp underwear at most attractive prices 
 ever quoted. Exquisite undermuslins at 
 about cost of materials. — /. M. High Co., 
 Atlanta, Ga. 
 
 The stocks are all tresh and new, just 
 
 PRIC 
 
 opened for this sale, and they were 
 bought at prices which enable us to 
 oflFer them to you at very low figures, 
 considering the excellemt quality of the 
 goods — Donaldson's, Minneapolis, Minn. 
 
 Sacrifice prices. — Clucker^s Clothing 
 Store, Kenton, O. 
 
 Wilderness of low prices. — Symon's, 
 Butte, Mont. 
 
 Profitless prices.— Jam^f McLean's 
 Store, York, Pa. 
 
 Price-slashing sale!— Z. C. M. I., Salt 
 Lake City, Utah. 
 
 Hurry-up prices. — Morris Gross Co., 
 Tacoma, Wash. 
 
 Priced for a modest purse! — Bern- 
 heimer's, Kansas City, Mo. 
 
 Reliable goods reasonably priced! — 
 Myers Bros., Williamsport, Pn. 
 
 Another explosion of prices ! — The Ed. 
 Malley Co., New Haven, Conn. 
 
 Our scalping knife is almost worn to 
 the heft! — Crawford's, St. Louis, Mo. 
 
 Just a windfall, that's all. Prices 
 blown away.— Hackett, Carhart ^ Co., 
 New York, 
 
 Prices that insure your pocketbook 
 against a vacuum!— TAe Satisfactory, 
 Saginaw, Mich. 
 
 Tremendous possibilities for money- 
 saving !—3feC«rdy ^ Norwell Co., Roch- 
 ester, N. Y. 
 
 Prices, quantities and qualities over- 
 shadowed! — Frederick Loeser ^ Co., 
 Brooklyn, N. Y. 
 
 Prices that make it wise for you to 
 anticipate future wants ! — HcmanrMat- 
 hewson Co., Cleveland, O. 
 
 Prices that appeal to the money-saving 
 instincts of the thrifty!—/. N. Adam 
 ^ Co., Buffalo, N. Y. 
 
 Prices on strictly summer goods go 
 down as the mercury climbs upward! — 
 Stewart ^ Co., Baltimore, Md. 
 
 Down goes the price and away go the 
 profits and a slice of the cost \—The Pal- 
 ace Clothing Co., Kansas City, Mo. 
 
 Absurd prices. — Bradley's, Bangor. 
 
 Amazing prices. — Joseph Horn Co., 
 Pittsburg, Pa. 
 
 Price temptations. — McWhirr's Empo- 
 rium, Fall River, Mass. 
 
 Tumble-down prices. — Wm. Hahn ^ 
 Co., Washington, D. C. 
 
 Below zero prices. — Frederick Loeser 
 ^ Co., Brooklyn, N. Y. 
 
 Sensationally priced. — The Denver Dry 
 Goods Co., Denver, Col. 
 
 Prices that talk. — Paul Lowenthal Dry 
 Goods Co., Waco, Tex. 
 ES 
 
 TOBACCONISTS' ADVERTISING 
 
 99 
 
 
 Spear's prices always lowest. — Spear 
 4: Co., Pittsburg, Pa. 
 
 Prices act as an incentive. — Chapman 
 ^ Co., Brooklyn, N. Y. 
 
 A remarkable price. — The Bedell Comr 
 pany, Brooklyn, N. Y. 
 
 Prices never equalled in the category 
 of real bargains. — Newman, Brooklyn. 
 
 Overcoat prices cut in halves. — Old 
 South Clothing Co., Boston, Mass. 
 
 Special anniversary prices. — Rosen- 
 baum Company, Pittsburg, Pa. 
 
 The power of low price is exempli- 
 fied in the following items, many of 
 which are at half price, all under the 
 cost of making. — Krages ^ Cartwright, 
 Kansas City, Mo. 
 
 The basement speaks of little prices. 
 — Abraham ^ Straus, Brooklyn, N. Y, 
 
 Pounding the prices. Nothing brings 
 customers as fast as good goods at 
 low prices. — The Colonial Furniture Co., 
 Cleveland, O. 
 
 At ])rices that are nothing short of 
 extraordinary. — Kaufmann's, Pittsburg. 
 
 Incomparable pricing. — Abraham 4* 
 Straus, Brooklyn, N. Y. 
 
 Plated prices. — Abraham ^ Straus, 
 Brooklyn, N. Y. 
 
 Pruning the picture prices. — H. A. 
 Meldrum Co., Bufalo, N. Y. 
 
 Prices such as only we can make. — 
 A, V. Roadstrum ^ Son, Galesburg. 
 
 They get hilarious over our depres- 
 sion of prices. — F. M. Atwood, Chicago. 
 
 A price drop in the face of advance. 
 — Newman, Brooklyn, N. Y, 
 
 No need of saying much, prices tell 
 the story. — Uackett, Carhart ^ Co., New 
 York. 
 
 Newsy notion prices. — Newman, 
 Brooklyn, N. Y. 
 
 Walkaway prices. — The O. T. Johnson 
 Company, Galesburg, 111. 
 
 Guard your pocketbook, for prices are 
 awfully tempting this week. — Jas. T, 
 Mullin ^ Sons, Wilmington, Del. 
 
 Glassware prices have most certainly 
 touched bottom. — The Fair Store, Bing- 
 hamton, N. Y. 
 
 Prices that mean quick selling. — W. 
 G. Putman's Great 5 and 10 Cent Store, 
 Peoria, III. 
 
 SensaVional pricing. — Bryce Bros. ^ 
 Co., Columbus, O. 
 
 Prices are uniformly favorable. — 
 Strawbridge Sj; Clothier, Philadelphia. 
 
 Prices that almost pass belief. — The 
 Edw. Malley Co., New Haven, Conn. 
 
 PRI 
 
 Prices that speak for themselves.— 
 Robt. I. Cohen, Galveston, Tex. 
 
 Prices made magnetic— Hale's, Sac- 
 ramento, Cal. 
 
 February has melted the prices. — Al- 
 bert Elkus, Sacramento, Cal. 
 
 Money-saving prices.— Goldenburg's, 
 Washington, D. C. 
 
 February cleaning prices. — Thomas 
 C. Watkins, Hamilton, O. 
 
 Queer little prices.— Schipper 4* Block, 
 Peoria, Ul. 
 
 Springtime prices. — Beadle ^ Sher- 
 burne Co., Rochester, N. Y. 
 
 Prices nipped by the frost.— Ta/6oe 
 4r Ce., Fall River, Mass. 
 
 Millinery closing prices! — R. B. Max- 
 well S[ Co., Mansfield, O. 
 
 Rock bottom prices. — L. S. Plaut |- 
 Co., Newark, N. J, 
 
 Sale prices to pay you to get here 
 to-morrow. — Boggs |- Buhl, Allegheny. 
 
 The prices have a saving significance. 
 — Z. L. White ^ Co., Columbus, O. 
 
 Telling price-cuts have been made all 
 along the line. — The Emporium, St. 
 Paul, Minn. 
 
 A genuine old fashioned thaw in 
 prices. — Desbecker's, Bufalo, N. Y. 
 
 If seeing is believing, just look at these 
 bargain prices. — Gately's, Peoria, Ul. 
 
 Prices have been most severely dealt 
 with and are many degrees lower than 
 those exploited elsewhere. — Bernstein ^ 
 Co., Jersey City. N. J. 
 
 Former prices carved down to the 
 lowest notch. — Thomas C. Watkins, Ham- 
 ilton, Ont. 
 
 Scheuer's prices beat all!— 5. 8. 
 Scheuer Sj; Sons, Newark, N. J. 
 
 Magnetic price savings. — Hochschild, 
 Kohn ^ Co., Baltimore, Md. 
 
 Prices chopped out of all semblance 
 to their former quotations. — The Metro- 
 politan Dry Goods Company, Saginaw, 
 
 Our prices are right. If there is one 
 thing you may be sure of it is that our 
 prices are right. You pay no more nor 
 less than any other person does here. 
 Our desire is to make such low prices to 
 everybody that we could not make lower 
 prices to anybody. Then, we never per- 
 mit a higher price than our regular one 
 price to be quoted. — Murphy Bros. Co., 
 Pittsburg, Pa. 
 
 Clothing prices slashed. — Solomon's, 
 Pittsburg, Pa. 
 
 Heart-rending prices. — L. O. H. 
 Brown, Denison, Tex. 
 CES 
 
fll 
 
 
 I 
 
 I' 
 
 llll. 
 
 100 
 
 TOBACCONISTS' ADVERTISINCx 
 
 Sharp break in prlces.—Meiga ^ Co,, 
 Bridgeport, Mass. 
 
 Next to nothing prices.— <7oW«n6«r/*, 
 Washington, D, C. 
 
 Surprise prices.— TA* Palais Royal, 
 Washington, D. C. 
 
 Unexampled price-cheapness.— 7o^n 
 Murphy, Montreal, Can. 
 
 Revisions in fur prices.— Carbon, Pirie, 
 Scott ^ Co., Chicago, III. 
 
 Prices to entice " you "—everybody.^ 
 Walker Store, Salt Lake, Utah. 
 
 Move out prices in the garment de- 
 partment.—/. V. Spare, New Bedford. 
 The price cutter has been in every 
 
 departmentSpring-Holzwarth Co., Al- 
 liance, O. 
 
 Prices take a big tumble for to-night 
 and to-morrow's selling.— £7. S. Brovm 
 Co., Fall River, Mass. 
 
 'A few prices that will interest you 
 among other things.— Chamberlain-John- 
 son-DuBose Co., Atlanta, Oa. 
 
 Prices will do most of the talking to- 
 day, and they will make an interesting 
 speech.— /ti/iu* Gutman ^ Co., Balti- 
 more, Md. 
 
 The price reducing axe is at work. 
 Chips fly off fast and furious, making 
 our profits smaller, yours bigger.^ 
 Hahne ^ Co., Newark, N. J. 
 
 Bang! Bang! Bang! To-morrow. A 
 noise in prices that will be heard from 
 one end of Cohoes to the other, and 
 reach all of the adjoining towns.— If. H. 
 Butler, Cohoes, N. Y. 
 
 "The proof of the pudding is in the 
 eating," and the proof that this is the 
 greatest sale of its kind ever inaugu- 
 rated here is shown by the thousands 
 who crowd the store at the present 
 writing. Don't fail to lay in a supply 
 for summer use, as it is doubtful 
 whether we could ever buy such gar- 
 ments again, without paying more for 
 them than what we are offering them 
 to-day. "A word to the wise is suf- 
 ficent," and we offer it now. Compare 
 our values and pr/ces with those of the 
 biggest New York houses and note the 
 saving.— n<» Furst Co., Jersey City. 
 
 Our prices talk.— The R. J. Neal Co., 
 
 Plattsville, Ont. 
 
 Slices in prices.— Br^ani ^ Tucker, 
 Binghamton, N. Y. 
 
 It*s cheaper at Miller's.— Mi/Zer'* 
 Drug Store, Wilmington, Del. 
 
 Trade-winning prices.— jRo*cn/Aa/ Dry 
 Goods Co., Peoria, III. 
 
 Merely nominal prices.—^. S. Brown 
 Company, Fall River, Mast. 
 
 PRICES 
 
 The price-bars are down— flat down.— 
 Saks ^ Co., Washington, D. C. 
 
 Prices will be cut to pieces.— D. E. 
 Williams ^ Co., Youngstown, Ohio. 
 
 Prices sure to attract your attention. 
 —The Buck Store, Lansing, Mich. 
 
 Pruning prices on stylish suits.— 
 Sibley, Lindsay ^ Curr Co., Rochester. 
 
 Now comes the after Christmas break 
 in pTices.^McNaughton*s Munice, III. 
 
 Prices touch bottom in the great 
 clearance.— Hecht's Greater Store, 
 Washington, D. C. 
 
 Price lists fail to convey any idea of 
 the superb values offered.— OcAm't 
 Acme Hall, Baltimore, Md. 
 
 Linen prices much less.— Prick up 
 your ears to this news: The best tidings 
 of linens that have gone out from here 
 In a long time.— William Donaldson ^ 
 Co., Minneapolis, Minn, 
 
 We're knifing prices.— Our shop is not 
 a storehouse— it's an exchange— chang- 
 ing clothing for cash. Embrace the op- 
 portunity to save money— by spending 
 it— here.— 0«*m'* Acme Hall, Balti- 
 more, Md. 
 
 The lowest of lowest prices.— This is 
 the week when prices reach their very 
 lowest level at this establishment, for it's 
 practically the end of the winter selling 
 season, and we make the most of the 
 last opportunity to be rid of the sea- 
 son's remaining stock. Besides, it's just 
 the week before we take inventory, and 
 every department head docs his best to 
 have as little stock as possible. Thus, 
 you see there's every reason for induc- 
 ing you to buy now, even at the most 
 unusual reductions. It's only for you 
 to decide if you prefer to settle your 
 bills in small amounts, for we'll gladly 
 charge your purchases, and you may 
 pay conveniently.— 0':V6i7/X Baltimore. 
 
 Sacrificing prices.— CAac man ^ Co.. 
 Brooklyn, N. Y. 
 
 Prices run like these.— Z. Lehman &- 
 Co., Trenton, N. J. 
 
 Positive price reductions.— ^ dam* 
 Dry Goods Co., New York. 
 
 Up-to-date, down in price.— C. C. 
 Fuller Co., Hartford, Conn. 
 
 Prices become half prices.— The De- 
 Wolf Store, New Bedford, Mass, 
 
 Price reductions predominate. — 
 Brooklyn Furniture Co., Brooklyn, N.Y. 
 
 Nothing mean or skimped except the 
 prices.— Perlmutters, Jersey City, N. J. 
 
 Our prices "As Low as Any and 
 Lower Than Many."— J3rann«» ^An- 
 thony, Atlanta, Go, 
 
 ILLUSTRATED ADVERTISEMENTS 
 

 ■I ' f 
 
 102 
 
 TOBACCONISTS' ADVERTISING 
 
 No. 393 
 
 A CIGAR OF QUALITY 
 
 You take no chances if you 
 smoke a . You are abso- 
 lutely sure that you get a cigar 
 that exactly suits your taste and 
 is considerably better in quality 
 than the price will buy anywhere 
 
 else. The is THE FIVE 
 
 CENT CIGAR OF QUALITY 
 — is sold and manufactured by 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 "THE 
 
 THE ARISTOCRAT AMONG 
 CIGARS 
 
 That these are the best Porto 
 Rican cigars we have ever seen 
 is good word of their quality. 
 They come from one of the lead- 
 ing factories on the island; the 
 highest grade of Porto Rican leaf 
 are used in them, and they are 
 made as carefully and particu- 
 larly as the best cigars sent out 
 from the neighboring island — 
 Cuba. They are distinctly differ- 
 ent from any Porto Rican cigars 
 we have shown heretofore. 
 
 No. 429 
 
 A CULTURED S:M0KE 
 
 Is the cigar. A cigar that 
 
 adds pleasure to the time one ap- 
 propriates for its smoking — in its 
 unusual quality and flavor — it 
 has an individuality that at once 
 creates an impression of prefer- 
 ence. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 A SHORT SMOKE 
 
 ^ There are intervals day and 
 night when you feel the need of 
 a short smoke. Between lunch 
 and business. Between office and 
 home. Between trains. Between 
 calls. Between acts. Between 
 courses. Cigars are too long a 
 smoke — and cost too much to 
 throw away. It is just for these 
 
 little intervals that Cadets 
 
 are made. They give you all the 
 delicious flavor and aroma of a 
 choice domestic cigar. They are 
 positively the best little cigar 
 we have ever known, at anything 
 like the price. — the box. 
 
 TOBACCONISTS' ADVERTISING 
 
 103 
 
 No. 24 
 
 YOU'RE A WISE BIRD 
 
 If you can tell a good cigar by 
 the wrapper. There's many a 
 bad cigar on the inside of a Su- 
 matra wrapper. There's many a 
 good cigar that never saw a 
 Sumatra wrapper. Sumatra 
 
 wrappers cost a good deal — 
 don't add one iota to the smoking 
 qualities of the cigar — simply 
 make the cigar look pretty. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 HE IS SATISFIED — YOU 
 WILL BE 
 
 All are satisfied with their 
 smoke. They couldn't have bet- 
 ter grounds for contentment. 
 The flavor and odor that come 
 from the finest leaf tobacco are 
 never wanting in our cigars. 
 Old smokers accept our specials 
 as the models by which all smok- 
 ing quality is measured. Nickels 
 and dimes obtain great considera- 
 tion here. 
 
 No. 3:25 
 
 THERE IS DIFFERENCE IN 
 TASTES 
 
 In supplying the demands of 
 smokers of all tastes and desires, 
 our task has been a heavy one. 
 For years we have made change 
 after change; adding a brand 
 here, cutting out a brand there, 
 and now, we can consistentlv say 
 we have the most perfect stock of 
 high-grade cigars in the South. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 IT'S PURE HAVANA, SUH! 
 
 The 
 
 brand is one of the 
 
 very choicest products of Havana 
 and has only recently been 
 brought to this market in sufH- 
 cient quantities to give it wide 
 acquaintance. For many years it 
 has enjoyed the highest degree of 
 favor among the comparatively 
 few connoisseurs who had learned 
 its exquisite qualities. It has 
 long been especially popular with 
 
 navy officers, the Perfecto 
 
 being the ward-room smoke par 
 excellence. We are now enabled 
 to offer a complete line of sizes 
 in this brand, in cigars especially 
 selected for their choice color and 
 workmanship. 
 
104 
 
 ^1115i^££2^!15TS;_AD\'ERTISING 
 
 Jt^ 
 
 ' 1 
 
 No. ;?36 
 
 YOU WILL SURELY AGREE 
 WITH US 
 
 that a box of cigars as a remem- 
 brance is always in good taste. 
 Ihackeray, you remember, causes 
 a cigar to be the cementer of 
 friendship. If, tj.erefore, you are 
 thinking of sending something to 
 jour friends at Christmas— what 
 can be more acceptable than a 
 box of good cigars.' You see if 
 that box contains one hundred 
 cigars your friends will have oc- 
 casion to think kindly of you one 
 hundred times. (Turkey lasts 
 one day.) May we not send you 
 a few boxes for your inspection 
 on the terms below named? 
 
 No. ISO 
 
 IF YOU'RE GOING OUT IN 
 THE AIR 
 
 boating, driving or playing 
 some game, you do not need the 
 finest cigar-in fact, it's a shame 
 to smoke them. A smooth draw- 
 ing, sweet blend will taste bet- 
 ter. It is after dinner that a pure 
 Havana speaks of quality and the 
 refinement of enjoyment itself. 
 Now we have cigars for all at 
 most pleasing little prices in the 
 city. 
 
 but does not suggest manner of display! 
 
 WE AHE READY FOR IN- 
 SPECTION 
 We feel confident we can suit 
 your particular taste. Don't 
 labor under the fantastic delusion 
 that because jou are smoking a 
 fairly good cigar there is no 
 chance for improvement. We've 
 got cigars to suit aU mankind. 
 
 IT'S UP TO YOU 
 
 to trj our cigars— we\e 
 
 done all we could to furnish 
 Jou fine ones. The tobacco in 
 our cigars is long filler and of the 
 best quality, and the people who 
 roll them thoroughly understand 
 their business. So, as we said be- 
 fore, it's up to you to smoke 'em. 
 If we can succeed in having you 
 make a trial of one cigar, you 
 are very likely to finish the box. 
 
 TOBACCONISTS' ADVERTISING 
 
 105 
 
 No. 390 
 
 SAMUEL SMILES 
 
 Cigars. — A smoker's joy 
 
 is complete when he uses one of 
 these full quality cigars. They 
 have the pure tone of a cigar 
 well made from first class tobac- 
 co. They are cigars which give 
 to the smoker a feeling of pleas- 
 ure and contentment. For five 
 cents you get a smoke that is a 
 day dream, a reverie. 
 
 This shows wording and Illustrations, 
 but does not suggest manner of display. 
 
 DID YOU TRY IT? 
 
 We advised in yesterday's ad 
 particular smokers to try our five- 
 cent smoke, . Did you heed 
 
 the advice.? If you did you prof- 
 ited by it. If you did not there 
 is still time to " mend your ways." 
 This cigar is a good one from any 
 and all standpoints. No fancy 
 labels or boxes to eat up expense 
 and you get the extra quality for 
 the^^lack of the "fixings." Try 
 this cigar, 6 for 25 cents. 
 
 No. 436 
 
 THE CIGAR QUESTION 
 
 Don't buy a name — buy a 
 cigar. 
 
 A cigar can change its name 
 and prove an alibi for every day 
 in the week. Come and choose 
 carefully from an assortment — 
 the greatest in town. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 Gentlemen — If a man offers 
 
 you a cigar and tells you it 
 
 is a 10-cent cigar, 
 
 HE IS TELLING THE 
 TRUTH 
 
 The mere fact that he paid 5 
 cents for it does not necessarily 
 put it on a basis equivalent to the 
 usual factory-made tobacco-sand- 
 wich. 
 
 THE 
 
 is equivalent to any 10-cent cigar 
 on the market, a statement which 
 you will readily confirm after the 
 first three puffs. Invest a nickle 
 and try one. 
 
\ ! 
 
 li 
 
 1 
 
 m 
 
 It 
 II 
 
 r 
 
 ( ; 
 
 * , 
 
 106 
 
 TOBACCONISTS- ADVERTISING 
 
 No. 396 
 
 "THE 
 
 99 
 
 It IS a pretty smoker, good 
 shape, tempting looking and well 
 made of the cleanest, brightest, 
 best tobacco grown. It possesses a 
 mild, rich, fragrant aroma of such 
 exceptional quality that it cannot 
 be excelled. A halo of satisfac- 
 tion gleams from the face of ev- 
 ery man who smokes this cigar. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 LISTEN, MR. SMOKER! 
 
 We're going to take you into 
 our confidence and tell you just 
 how we can afford to sell 
 these Clear Havana cigars for 
 
 4c, 5c and 6c each. 
 
 Bros., makers, Baltimore, Md., 
 shipped these cigars to a local 
 firm. The case was lost in 
 transit and the railroad set- 
 tled with the shippers. Later the 
 case turned up in the railroad 
 freight house and the railroad 
 sold us the cigars to get back 
 some of the money they had to 
 pay the consignor for the loss of 
 the case. 
 
 No. 416 
 
 A CIGAR THAT WILL BEAR 
 INSPECTION 
 
 That's the 
 
 No matter what cigar you 
 HAVE been smoking, you'll be 
 the better and happier by smok- 
 ing in the future. It is a 
 
 superb cigar, made from the best 
 leaf, thoroughly ripened, and 
 makes a delightful smoke. We 
 can't expect to convince you by 
 mere words— just try one, and 
 you'll convince yourself. Join the 
 ranks of HAPPY SMOKERS bj 
 smoking the cigar. 
 
 This shows wording and Illustrations, 
 but does not suggest manner of display! 
 
 THE 
 
 CIGAR 
 
 A cigar that beats anything in 
 its line for quality and price. It 
 has that fine aroma that satis- 
 fies the most fastidious smoker. 
 If you've smoked 'em before, 
 you're still smoking 'em. They're 
 good. 
 
 TOBACCONISTS' ADVERTISING 
 
 107 
 
 No. 269 
 
 HELLO ! 
 
 Yes, they're coming, and you'll 
 enjoy them too. The brand.'' 
 Why, 
 
 of course, the best nickle cigar on 
 the market. Smoke one and you'll 
 order a box. 
 
 A NICKLE A TRIAL This shows wording and illustrations. 
 
 And worth just twice the money. but does not suggest manner Of display. 
 
 ORDER A BOX BY TELE- 
 PHONE 
 
 No. 102 
 
 HERE'S A POINTER FOR 
 
 YOU 
 
 If you haven't already done so, 
 
 invest a nickle in a . Once 
 
 tried, and it's a dollar to a dough- 
 nut that you'll never smoke an- 
 other brand. A choice filler with 
 a Havana aroma that is sure to 
 please. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 SAVE 1-2 YOUR CIGAR 
 MONEY 
 
 And get just as good quality. 
 We know it is possible to get a 
 good cigar for a nickel — one that 
 will burn clean and even and one 
 that IS made right. Call for our 
 
 brand. They're packed in 
 
 cans — always fresh and suffi- 
 ciently moist. Try one. You'll 
 buy another. 
 
 Most everybody who has ever 
 smoked imported Havana cigars 
 
 has smoked Panetelas — ^no 
 
 other cigar imported from Ha- 
 vana is known to as many peo- 
 ple. It is a very mild — fine flav- 
 ored, occasional smoke, desirable 
 for use when larger and heavier 
 cigars are unsuitable. The leaf 
 of which this cigar is made is 
 grown on the plantations oper- 
 ated by this company and is now 
 strictly uniform in quality, so 
 that there is no variation in the 
 different shipments as received 
 from Havana. 
 
1 \ 
 
 .1 i 
 
 i^ 
 
 I 
 lit 
 
 » 
 
 I IF 
 
 108 
 
 I25^2£2E?TS' ADVERTISING 
 
 No. 426 
 
 BEAR THIS IN MIND 
 
 . "^^^ '"ay be a good judge of 
 cigars and still be taken in on a 
 purchase. You can't be blamed 
 tor being nipped once, but it's 
 jour own fault if you don't profit 
 by the lesson of experience. Why 
 are you so perfectly safe in com- 
 fS}"" "s ^or your cigars? We 
 handle good cigars. By this we 
 mean not only that we handle 
 good brands but we keep our 
 cigars in good condition, neither 
 too damp nor too dry. The con- 
 dition of a cigar has much to do 
 with its smoking properties. 
 
 No. 433 
 
 IT'S REALLY FUNNY 
 
 When you stop to think of it 
 —that a man should pay ten 
 cents for a cigar, when he can 
 have just as good a smoke, and 
 
 often better in a for five 
 
 cents. Every time you buy a 
 
 you put 
 
 FIVE CENTS 
 in your pocket. 
 
 This shows wording and Illustrations" 
 but does not suggest mnnnpr of display! 
 
 YOU'VE JUST A BARE 
 CHANCE 
 
 huT^nJ'''''^ "^^"^^"^ ^"*^ "lustrations: 
 but does not suggest manner of display. 
 
 OUR PET 
 
 hobby IS to be able to hand over 
 our counters just what every man 
 hkes best in smoke. The result 
 IS that you can get what you 
 want at our stores, either one at 
 a tmie or m large quantities, and 
 as they should be— moist, fresh 
 and fragrant. 
 
 You ought to knock when you 
 get a poor cigar— and you don't 
 know who made it— how are you 
 going to avoid the other brands 
 ot the same manufacture? Don't 
 you see that there is no 
 way to prevent dishonest or 
 incompetent manufacturers from 
 repeatedly imposing on you by 
 offering you unidentified brands 
 of different names.? We sell band- 
 ed cigars of known quality and 
 reputation. 
 
 ) 
 
 TOBACCONISTS' ADVERTISING 
 
 109 
 
 No. 233 
 
 SEEIN' TH* SIGHTS 
 
 Vacation trips are certainly de- 
 lightful, but to the smoker none 
 are complete without his cigar 
 case is filled with good cigars. 
 Take with you a box or two of 
 
 the well-known Perfecto 
 
 Cigars. They will add greatly to 
 your enjoyment. They possess 
 a rich Havana taste and a frag- 
 rant aroma which distinguishes 
 them from all other cigars and 
 satisfy the most critical smoker. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 IT'S NO PUZZLE 
 
 To pick out the man who smokes 
 our special 5 cent cigar. Signs 
 of nervous prostration are not de- 
 picted on his countenance, but 
 rather self-satisfaction and con- 
 tent, for he knows a good thing 
 
 when he sees it. Our 5 
 
 center is all right every way ; but 
 if you like something even better, 
 nothing can fill the bill more com- 
 pletely than our at 10 cents. 
 
 No. 243 
 
 EVERYBODY NOSE 
 
 The more you know about cigars 
 the better it is for us — the better 
 it is for you. If you are not a 
 judge of cigars you must trust 
 the manufacturer. Here is where 
 reputation comes into play. The 
 
 perfecto cigar is made by a. 
 
 large successful house, whose repu- 
 tation for producing high grade 
 goods has long been established. 
 No other cigar is enjoyed so uni- 
 versally as this popular brand and 
 its high standard is always main- 
 tained. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 A MATTER OF TASTE 
 
 Some men may prefer a clay 
 pipe to the best cigar, but a man 
 who really enjoys a good smoke- 
 will tell you that the is the^ 
 
 best cigar for the money he has- 
 ever smoked. 
 
 THEY'RE FIVE CENTS, 
 THAT'S ALL 
 
\f 
 
 Ui 
 
 110 
 
 TOBACCONISTS' ADVERTISING 
 
 f|i 
 
 i) ■ 
 
 
 lit 
 
 II 
 
 No. 373 
 
 SMOKE A CIGAR IN TUNE 
 WITH YOUR TASTES 
 
 Try this Tobacco Shop for 
 jour next 
 
 CIGAR 
 
 and you will continue trying it, 
 for not only will you get the 
 best smoke, but positively save 
 money. The good smoker and the 
 connoisseur all find the greatest 
 satisfaction in their purchases 
 made in this Little Tobacco Shop. 
 
 This shows wording and illustrations, 
 but does not suggest manner o^ display. 
 
 WHAT SHALL I B\JY AND 
 
 WHERE SHALL I BUY 
 
 THEM? 
 
 We know of several good rea- 
 sons why you should select them 
 here. We might mention that our 
 stock is large, that we have many 
 brands, sizes and colors to select 
 from ; that our salesmen know how 
 to interpret your wishes ; that 
 they are specialists in the Cigae 
 Business; that we deliver to any 
 place and at any time you say; 
 that we aim to satisfy you in ev- 
 ery way, and that our prices are 
 consistent with the quality offer- 
 €d. Then let's get acquainted — 
 the benefit will be mutual. 
 
 No. 358 
 NO HOLIDAY 
 is complete without good cigars. 
 You'd be as uneasy as a fish out 
 of water if you couldn't put your 
 hand on a generous supply of 
 smokers. Might as well have the 
 best, while you're about it. The 
 " Best Cigars " are not expensive 
 when bought here. We have prices 
 on cigars that are peculiar to this 
 store. Brands which will make 
 any day a day of rest and enjoy- 
 ment for you, if you smoke them. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 The first question you ask 
 about cigars is, what is the qual- 
 ity.? The next is, what is the 
 price.? J. Pierpont Morgan and 
 
 John D. Rockefeller may pay hist- 
 ger money for 
 
 THEIR CIGARS 
 than the average smoker, but 
 they can't enjoy a better or 
 sweeter smoke than is offered to 
 the man of moderate means in the 
 5c cigar. He will be con- 
 tent and contentment is better 
 than riches. 
 
 TOBACCONISTS' ADVERTISING 
 
 111 
 
 No. 176 
 
 •EAR YE. 'EAR YE. 'EAR 
 
 YE 
 
 Every smoker has at one time 
 or another been imposed upon 
 with a cigar that pulled his neck 
 out of joint with every puff. Not 
 so however with 
 
 THE 
 
 Every lime you smoke a 
 
 you know you are enjoying your 
 smoke. All it costs you is 
 
 A NICKLE 
 and you can't duplicate it for 
 double the money. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 SMOKE UP, FELLOWS 
 
 Don't get disgusted with cigars 
 in general because you are not 
 getting what you want. If you 
 are not getting value in you cigar 
 purchases you are not patroniz- 
 ing this store. Here you are sure 
 of getting your money's worth. 
 You -;an also get just what you 
 want here — the variety is large. 
 
 No. 238 
 " CONCENTRATED SOLACE " 
 
 A smoker's joy is complete 
 when he uses one of these full 
 quality cigars. They have the 
 pure tone of a cigar well made 
 from first class tobacco. They 
 are cigars which give to the 
 smoker a feeling of pleasure and 
 contentment. For five cents you 
 get a smoke that is a solace con- 
 centrated. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 "UNCLE OSCAR" 
 
 He's perfectly contented when 
 
 he gets one of our cigars 
 
 — and got it at a price that he 
 can get a box if he wishes with- 
 out feeling the expense. Every- 
 one admires the fine workmanship, 
 rich flavor and general enjoyable 
 
 qualities of our cigars. It 
 
 is the best five-cent cigar made. 
 
l?1 
 
 il 
 
 112 
 
 TOBACCONISTS' ADVERTISLNG 
 
 Xo. 149 
 
 WHEN OFF DUTY 
 
 And you want a good smoke but 
 haven't time for a long one, buy 
 
 a , five cents. In this little 
 
 roll of fragrance, you will find 
 everything for satisfaction and 
 nothing to displease. If not ac- 
 quainted with our , try it. 
 
 This shows wording and Illustratfons, 
 but does not suggest manner of display. 
 
 DO YOU ENJOY YOUR 
 CIGAR? 
 
 A cigar must have at least one 
 essential point — quality — if it is 
 to appeal to the smoker. The 
 man who smokes regularly soon 
 discovers whether he is getting 
 quality at a cigar counter and 
 acts accordingly. Our cigars 
 must have quality before they are 
 permitted to go in our cases and 
 this is proven daily by the in- 
 creasing number of regular cus- 
 tomers who buy their cigars ex- 
 clusively here. 
 
 No. 17 
 
 A WORD TO SMOKERS 
 
 We want to particularly ap- 
 peal to those of you who know 
 and appreciate from experience 
 a real, good smoke. We want 
 you to try this new cigar of ours, 
 
 . We know it to be a good 
 
 cigar. Many who have tried it 
 say as much and more for it. Now 
 we want you to try it. A five- 
 cent cigar, or 6 for a quarter. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 ALL HAIL THE VICTOR 
 
 If you're looking for a cigar 
 that will knock the spots out of 
 anything else at five cents, you 
 
 will find it in the Cigar. 
 
 This cigar is better from any 
 point of view than any other at 
 the same price. A good, clean 
 honest smoke, at a good, clean 
 
 honest price. That's the • 
 
 for FIVE CENTS. 
 
 TOBACCONISTS' ADVERTISING 
 
 113 
 
 No. 444 
 
 THE "RAPPER** 
 
 of a cigar does not tell you the 
 quality of the filler. But we tell 
 you that selected long Havana 
 
 filler is all that is used in 
 
 cigars. After you have smoked 
 one you won't have to be told. 
 The flavor and fragrance will be 
 such that yoji cannot possibly 
 mistake the quality of the cigar 
 except that you may think it a 
 much higher priced one than it is. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 No. 051 
 
 A TRICK WORTH TRYING 
 
 Do you smoke.? If so, have 
 
 you tried our cigar.? A 
 
 regular 10c seller, but now selling 
 for 5c. If you have tried them 
 you are a regular customer and 
 and if you have not, come in and 
 get one and you will be a custo- 
 mer. The ladies who are in the 
 habit of buying hubby a box of 
 cigars can make no mistake in 
 
 buying the . A box of 50 
 
 for $1.90. We sell them this way 
 'cause we are selling the kind of 
 cigars you're wanting at prices 
 you're tickled to pay. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 You want a well-balanced cigar 
 
 — that is, one that's neither too ___^^ 
 
 strong nor too mild. The 
 
 is just right. If you ask for a WORTH 'OWLING ABOUT 
 
 STRONG CIGAR 
 
 you get one " just strong enough " 
 — ^if you ask for a mild cigar you 
 get one "just mild enough'* 
 — something which can't be said 
 
 of most cigars. That's the , 
 
 for five cents. 
 
 When you want the real genu- 
 ine Owl — made of selected leaf, 
 mellowed by the tropical suns and 
 blended by the most expert mak- 
 ers — it is usual to deposit the cus- 
 tomary fee of Rwe cents on the 
 cigar man's counter for each and 
 every Owl you buy. 
 
 i< 
 
^1 
 
 H 
 1 
 
 !t 
 
 ( 1 
 
 . f i 
 
 1 :! 
 
 114 
 
 TOBACCONISTS' ADVERTISING 
 
 No. 143 
 
 CIGARS OF QUALITY 
 
 Any person familiar with this 
 store's reputation would expect 
 to find none but good cigars in 
 our cases. Those who are not ac- 
 quainted with the standard main- 
 tained here are invited to come 
 in and test us. Any cigar you 
 may choose — and we have the size, 
 color and brand you prefer — will 
 be fully up to your most sanguine 
 expectations. Try us. 
 
 This shows worciixig ami illustrations, 
 but does not suggest rmnner of display. 
 
 If you want to smoke a good 
 cigar that's 
 
 FIT FOR A KING 
 
 one that will stand the test of the 
 most fastidious smoker, you 
 
 should smoke a 
 
 This cigar is worth double what 
 we ask for it. We said this be- 
 fore and we say it again. 
 
 FIVE CENTS 
 
 will prove our assertion. 
 
 No. 203 
 
 THE SMOKE OF ROYALTY 
 
 The tobaco used in 
 
 cigars 
 
 is prepared by a method which 
 requires two years to complete. 
 It reaches the factory ripened, 
 mellowed, enriched and refined by 
 wholly new processes of ferment- 
 ing and blending that intermingle 
 all its aromatic qualities and bring 
 them out to perfection. 
 
 This shows wording and Illustrations, 
 but does not suggest manner of display. 
 
 QUITE A BREEZE 
 
 Our plan of advertising the 
 
 cigar during the past year 
 
 has created " quite a breeze " 
 among the smokers and even in 
 business circles. The all-prevail- 
 ing smoke is the fragrant incense 
 of the cigar, which thou- 
 sands are learning. It possesses 
 the true Havana flavor — a deli- 
 cious smoke that satisfies every 
 requirement of the smokers' exact- 
 ing tastes. It is absolutely health- 
 ful, and no matter how freely in- 
 dulged in, it will not cause that 
 dull or shaky feeling which fol- 
 lows the use of some cigars. 
 
 TOBACCONISTS' ADVERTISING 
 
 115 
 
 No. 166 
 HERE'S A LIGHT, 
 
 Medium or dark cigar, according 
 to your taste, but all of the same 
 quality — the best. No matter 
 what price you choose to pay for 
 your smoke, you are assured of 
 excellent value in our establish- 
 ment. What would you like — all 
 Havana, Havana filler or all do- 
 mestic ? They are all here to pick 
 from. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 TALKING ABOUT CIGARS 
 
 We would say — and stand by our 
 statement — that for a mellow, ripe 
 flavored, palate tickling, all 'round 
 satisfying smoke you can't pick 
 up a better cigar for the price — 
 10 cents the one, $2 the box of ^5 
 — than the 
 
 Large assertion with larger proof 
 by thousands of men who have 
 tested the 
 
 No. 38 
 
 DO YOU WANT SOLID 
 COMFORT.? 
 
 You can get it in a , 
 
 cigar with that Havana aroma 
 that makes you feel as though 
 you have your every desire of the 
 world. This solid comfort costs 
 you the trifle of Five Cents, and 
 is made only by 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 GIRLS— HERE'S AN IDEA 
 
 If he smokes, get him a box of 
 
 cigars. Nothing will please 
 
 him more. He will admire your 
 good taste, and love you more 
 than ever. 
 
 Men — If you care to enjoy 
 the holidays, lay in a box of 
 
 . Your Christmas dinner 
 
 will not be complete without them. 
 
116 
 
 TOBACCONISTS' ADVERTISING 
 
 I 
 
 i 
 
 i 
 
 No. 108 
 
 KNOCK OUT THAT POOR 
 CIGAR 
 
 We are giving better cigars for 
 the money. The price part is im- 
 portant, but it isn't everything, 
 and in fact it is the easiest part 
 of our duty to the public. Our 
 application to the cigar business 
 of the modem principles of direct- 
 buying, direct-selling — cutting 
 out intermediate profits and util- 
 izing all the advantages of an 
 enormous outlet — makes the giv- 
 ing of better quality-for-price a 
 simple matter. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 IT'S WORTH IT 
 
 Whichever way you look at it 
 — coming or going — ^you can't 
 beat the for goodness, fla- 
 vor, aroma and price. It is a ci- 
 gar that is free from foreign 
 odors — the name as its man- 
 
 ufacturer being its guarantee for 
 purity. It is a cigar that is more 
 than fuU of value, as you pay one 
 half of what it's worth. The 
 price — 5 cents. The maker . 
 
 TOBACCONISTS' ADVERTISING 
 
 117 
 
 No. 273 
 
 " ANNA HELD "—THE 
 CIGAR OF QUALITY 
 
 Everything that makes a smoke 
 better, enters into the manufac- 
 ture of " Anna Held " cigars. 
 The tobacco is selected in the 
 seed; planted, cultivated and har- 
 vested under the direction of ex- 
 perts — cured, sorted, mellowed, 
 graded, fermented and blended es- 
 pecially for Anna Held cigar — 
 5c. The product of the Ameri- 
 can Cigar Company's exclusive 
 system which insures absolute uni- 
 formity of quality and flavor in 
 the millions of them which are 
 made. You save nearly half the 
 former cost of a good cigar by 
 buying the " Anna Held," and 
 get an exquisite smoke. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 It tickles the palate — that's 
 
 what the does. A rattling 
 
 good cigar for the money. As 
 good as any ten-center — better 
 than any five-center — and all •*• 
 costs is A Nickel a Tickle. 
 
 No. 18 
 
 HIS MAJESTY'S FAVORITE 
 
 Go around the world cigar 
 hunting, and when you taste a 
 you'll wonder why you trav- 
 eled so far from home. For the 
 is a cigar of quality, de- 
 spite its low price of 5 cents for 
 one, $2.00 for a box of fifty. 
 Settle down to solid enjoyment 
 with a between your lips. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 FOR ROYAL GRATIFICA- 
 TION 
 
 and genuine satisfaction, you 
 can't get a better cigar than the 
 . We will guarantee this ci- 
 gar to be the best cigar for the 
 money that ever tickled your pal- 
 ate, and all we ask for it is 
 
 A NICKEL 
 
 No. 103 
 
 MARK TWAIN 
 
 in a recent speech, says he smokes 
 
 himself asleep. The cigar, 
 
 with its delicious aroma and flavor 
 will aff'ord you pleasure when 
 awake and pleasant dreams when 
 asleep. SmoEe and be happy. 
 Five cents — no more — worth 
 more. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 THE TIRED MAN'S COM- 
 FORTER 
 
 is a little roll of weed scarce six 
 inches long with the magic name 
 tobacco. Since Raleigh's day the 
 civilized world has shared the In- 
 dian's delight. Our modest share 
 in the business of bringing peace 
 is the manufacture and supply of 
 
 • ■ cigars. From heart to 
 
 wrapper it's a wholesome, aro- 
 matic soother for the man of 
 work, worry and care. Five cents 
 for one. 
 
118 
 
 ii 
 
 
 : f> 
 
 TOBACCONISTS' ADVERTISING 
 
 No. 44 
 
 PURE ALL THROUGH 
 
 If you were to cut open one of 
 
 my Cigars you'd find in the 
 
 inside a good, clean, pure filler. 
 That's what gives the cigar that 
 fine Havana aroma that the smok- 
 ers like so well. The fact is that 
 the smoker will get as much satis- 
 faction out of a Cigar for 
 
 five cents as out of any ten-cent 
 cigar that's sold. 
 
 This shows wording and Illustrations, 
 but does not suggest manner of display. 
 
 THE LEADER 
 
 in cigars — the cigar that stands 
 in the first rank — the cigar that 
 satisfies the most discriminating 
 
 smoker — is the ; worth ten 
 
 cents ; sells for 
 
 FIVE CENTS 
 
 There's only one way to prove 
 it — ^try one. 
 
 No. 277 
 If you're looking for 
 
 A SWELL SMOKE 
 
 you can't do better than get a 
 
 , a Smoke Suited to the 
 
 Swellest Sort of a Swell and the 
 ordinary individual as well. 
 
 Easily worth a dime ; all it costs 
 — a nickel. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 GET A GOOD ONE 
 
 When you get a CIGAR 
 
 you know that you have a cigar 
 as clean and good on the inside as 
 it is on the outside. Some cigars 
 are sold on their outside appear- 
 ance. Not so with the . THE 
 
 LEAF from which this cigar is 
 made is the very best obtainable, 
 is uniform in quality, delicately 
 flavored, and makes a really de- 
 lightful smoke. Don't take our 
 word for it. Try one yourself. 
 
 TOBACCONISTS' ADVERTISING 
 
 119 
 
 No. 15 
 
 NOTHING DOING 
 
 " Say, pal, dat guy is smoking 
 a good cigar. Let's f oiler him an' 
 get de butt when he trows it 
 away." 
 
 " Dey won't be no butt. He'll 
 smoke it all up 'cause it's a — — 
 Cigar." 
 
 Yes, it's a fact. When a man 
 
 smokes a Cigar, he finds it 
 
 so good that he puffs at it to the 
 last atom. " Dey ain't no butt to 
 
 the ." The whole cigar for 
 
 Five Cents. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 IT'S WORTH A DIME 
 Over and above all others, 
 
 that's the Cigar. At the 
 
 price it sells for, no other manu- 
 facturer has been able to touch it 
 — let alone equal it. The truth 
 is, it's worth 10 cents ; the fact is, 
 it costs a nickel. 
 
 No. 153 
 
 THE "EARLY BIRD" 
 
 knows the 
 
 Cigar leads all 
 
 other five-cent cigars. Its fine 
 Havana aroma, its excellence in 
 quality, and not the least, its 
 price, FIVE CENTS, brings it to 
 the front. There's none better 
 for the money. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 PLEASURE PUFFS 
 
 You haven't a preference in 
 cigars but what we can probably 
 supply. Our stock is always kept 
 right up-to-the-minute and the 
 goods are always in perfect smok- 
 ing condition. That's quite an 
 art in itself, but it has won us 
 custom. Make it a point to try 
 our cigars next time you buy. 
 
1 
 
 120 
 
 TOBACCONISTS' ADVERTISING 
 
 No. 19 
 
 WE TAKE THIS STAND 
 
 on the Cigar question — if you can 
 appreciate hustling enterprise 
 and up-to-now business methods, 
 sprinkled with courteous treat- 
 ment, and a store chock full of 
 fine cigars kept perfect, under 
 the most approved sanitary con- 
 ditions, the cigar store, 
 
 street, should command your pat- 
 ronage and the patronage of all 
 those who are particular what they 
 smoke. 
 
 TWs shows wording and illustrations, 
 but does not suggest manner of display. 
 
 For a good smoke 
 
 FOLLOW THE TRAIL 
 
 to the Sign of a Good Cigar. 
 
 When you see a label on the 
 
 box, you may be sure you're on 
 the right scent. There isn't a 
 ten- or a five-cent cigar on the 
 market — bar none — which is the 
 
 equal of the , and all it costs 
 
 you is FIVE CENTS. 
 
 No. 65 
 
 WALK IN, MR. SMOKER 
 
 You'll heartily enjoy a visit to 
 this establishment if you are in- 
 terested in fine cigars. Cigars 
 sold by us are calculated to ap- 
 peal to your judgment as to qual- 
 ity and sense of economy. Finer 
 cigars you will find nowhere. 
 Either in quality or price they 
 cannot be surpassed. The more 
 you know about our cigars the 
 more you will endorse this state- 
 ment. Upon the price question 
 we are sure to agree. 
 
 This shows wording and Illustrations, 
 but does not suggest manner of display. 
 
 NO CART TAIL 
 BUSINESS FOR US 
 
 We have a big store full of 
 quality cigars and tobaccos. No 
 matter what your tastes may be 
 — ^whether you favor imported or 
 domestic cigars — here's where you 
 get suited all around every time. 
 
 TOBACCONISTS' ADVERTISING 
 
 121 
 
 No. 298 
 
 THE STORE OF QUALITY 
 
 The stock of cigars we carry 
 regularly to supply the box trade 
 demand would swamp three or 
 four ordinary cigar stores, so 
 there can be no comparing this 
 with the ordinary cigar " empo- 
 rium." This is more in the na- 
 ture of a clearing house, able to 
 distribute vast quantities. Here 
 you'll find the brand you like, the 
 quality you want — and at the 
 price you want to pay. 
 
 This shows wording and illustrations, 
 iut does not suggest manner of display. 
 
 Did you enjoy the game? You 
 certainly did if you smoked a 
 
 , the best cigar for the money 
 
 that has ever been offered. Made 
 of tobacco equivalent to that of 
 any ten-cent cigar. You can't 
 make a mistake if you smoke a 
 
 . FOR FIVE CENTS. 
 
 ^ ••i!^^lWSl^^lt*^«il^^^ 
 
 No. 31 
 
 YOU TAKE NO CHANCE 
 
 A good smoke is assured if you 
 
 try the cigars. Quality is 
 
 apparent with every puff you 
 take. Enjoyment is certain down 
 to the very last draw. Better 
 have a supply for yourself and 
 friends. You can afford to be 
 
 generous, for the cigars 
 
 cost only 5 cents each. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 CIGARS OF BEST QUALITY 
 
 A good cigar is enjoyed by 
 every man. We have the cigars 
 — either Imported or Domestic 
 brands — and want you to enjoy 
 them. If you haven't been smok- 
 ing this kind, you had better come 
 here and try some of our choice 
 offerings. 
 
' 
 
 : > 
 
 122 
 
 TOBACCONISTS' ADVERTISING 
 
 No. 81 
 
 YOUR FIRST SMOKE 
 
 may not have been very pleasant, 
 but now, at your mature age, you 
 can't help but enjoy your smoke, 
 
 if you smoke a . The cigar 
 
 with that fine Havana aroma that 
 is worth so much more than we 
 
 ask, is the , at 
 
 FIVE CENTS 
 
 This shows wording and illustrations, 
 but does not sug-gest manner of display. 
 
 TELL US YOUR TROUBLES 
 
 If it's concerning cigars or to- 
 bacco, perhaps we can assist you. 
 We'll take pleasure in trying to 
 suit your taste, no matter how 
 particular it may be. We've been 
 in the cigar business more than 
 thirty years, and can show you 
 some goods and prices worth 
 while. We keep cigars of class, 
 for men of taste. 
 
 FIVE CENTS 
 
 No. 108 
 DON'T DO IT 
 
 Don't monkey with a bad cigar. 
 Why smoke a cheap tobacco 
 sandwich when for five cents you 
 
 can get a , the cigar with 
 
 that Havana aroma that pleases 
 the palate and makes a most en- 
 joyable smoke? That's the price, 
 
 FIVE CENTS 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 BUY A GOOD ONE 
 
 You've been paying good money 
 for a bad smoke, when you could 
 
 just as well have had a • 
 
 CIGAR with that fine aroma that 
 tickles the tongue and pleases the 
 palate for only five cents. Throw 
 that ill-smelling cigar away, and 
 
 in the future smoke , and 
 
 you'll never go back to the other. 
 As I said before, 
 
 FIVE CENTS 
 
 TOBACCONISTS' ADVERTISING 
 
 12^ 
 
 No. 388 
 
 DO YOU ENJOY A GOOD 
 SMOKE? 
 
 If you do, I have the best Ha- 
 vana cigars ever made or im- 
 ported. I have spent much time 
 in selecting personally a Havana 
 tobacco that can never again be 
 duplicated by other manufactur- 
 ers. I will and do hereby give a 
 personal guarantee in regard to 
 the exquisite quality of these 
 goods. They are not encum- 
 bered with paper bands. Paper 
 rings on cigars are a nuisance, 
 and the practice is being discon- 
 tinued by the best Havana cigar 
 factories. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 TRUE JOY 
 
 — a nice girl and a good cigar. 
 You find the girl, we'll furnish the 
 
 cigar. If you smoke the cigar 
 
 you'll be happy whether you have 
 the girl or not. There is no bet- 
 ter ten-cent cigar made for those 
 who enjoy a really good smoke. 
 
 No. 350 
 WOMEN LOVE THE SMOKE 
 
 of an cigar. It is so fra- 
 grant and delicate that much as 
 they dislike the smell of ordinary 
 tobacco, they enjoy the odor from 
 
 an cigar. Try one to-day 
 
 after dinner. You can enjoy it 
 in full confidence that you'll not 
 be asked to stop, or even to get 
 out of the best room in the house. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 HIS FAVORITE BRAND 
 
 The favored brand among all 
 
 good judges of cigars is . 
 
 Being Cuban hand-made, with a 
 choice Havana filler, wrapped 
 with the finest grade of Havana, 
 they offer an especially sweet 
 smoke. Their quality is always 
 uniform, owing to the skill with 
 which they are rolled, and experi- 
 ence used in selecting the stock. 
 
124 
 
 TOBACCONISTS' ADVERTISING 
 
 No. 304 
 
 Something that cnts the thirst 
 with a tingle, pleases the palate 
 with surpassing flavor and com- 
 forts the weakest stomach. 
 
 Such is 
 
 BEER 
 
 Made from the best hops, malt 
 and barley that money can buy 
 and brewed in a plant possessing 
 every scientific device for the pro- 
 duction of a pure, healthful bev- 
 erage. 
 
 This shows wording and illustrations, 
 but does not suggrest manner of display. 
 
 Treat your palate these hot 
 days by drinking 
 
 BEER 
 
 Its purity and healthful- 
 ness are endorsed by leading 
 chemists and physicians. Try a 
 case of the brewery bottling at 
 your home or at the shore and 
 notice the improvement this beer 
 speedily effects in your appetite, 
 energy, strength and vigor. 
 Watch how it brightens the spir- 
 its and gives freedom from indi- 
 gestion, anaemia and debility. 
 
 No. 121 
 
 HAVE YOU TASTED OUR 
 BEER? 
 
 If you wish to be healthy and 
 happy drink 
 
 GOOD BEER 
 
 such as the brand, known 
 
 for its purity, palatability and 
 general excellence. Some beers 
 taste good, but are not good, 
 some beers are good, but don't 
 
 taste good. beer tastes 
 
 good and is good — yet our price 
 is not in excess of inferior makes. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 GOOD BEER A FRIEND! 
 
 Not a foe. Because the mate- 
 rials that enter into the manufac- 
 ture of Beer are absolutely 
 
 pure. No " dopes " or drugs 
 whatever. Laborers and many 
 others subject to weak backs and 
 kidney troubles will drink no 
 
 BEER 
 
 but . They say it builds up 
 
 the system, instead of injuring 
 the kidneys. These facts plainly 
 demonstrate the purity of our 
 product. 
 
 TOBACCONISTS' ADVERTISING 
 
 125 
 
 No. 157 
 
 STRENGTH IN IT 
 
 There's health and strength in 
 
 a bottle of pure beer. And 
 
 real German brew has purity and 
 quality. Barley in it for food. 
 Hops for tonic. And just enough 
 alcohol to aid digestion. Essen- 
 tial to the weak; healthful for 
 anybody. A standard, high grade 
 beer. Unsurpassed 
 
 FOR TABLE USE 
 or medicinal purposes. The beer 
 that cheers, nourishes, invigor- 
 ates. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 These hot days you want a 
 good cooling drink in the home. 
 It needs to be refreshing and 
 healthful. 
 
 BEER 
 
 is what you want — it is the best 
 thing you can drink on a hot 
 day. It quenches the thirst 
 quicker than soda water or lem- 
 onade, and is healthful. 
 
 beer is the beer you want for the 
 home. It is as pure as a 
 BEER 
 
 can be brewed — it is absolutely 
 healthful — the entire family can 
 use it. A dozen bottles delivered 
 to your home for $2.00, or 20 
 cents the single bottle. 
 
 No. 3 
 
 WTiat attention do you pay to 
 the 
 
 BEER 
 
 you drink? Are you satisfied if 
 it only " tastes " like beer ? It 
 is of interest to you to know that 
 
 Beer means more than the 
 
 taste. It is so 
 
 PURELY BREWED 
 
 of nutritious malt and hops that 
 its use imparts new energy and 
 strength — besides a flavor that 
 is delightfully real. Bottled at 
 the brewery and delivered to fam- 
 ilies in convenient packages. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 AT IVIEAL TIME 
 
 At luncheon, dinner or supper, 
 the very best thing to wash down 
 any kind of food is a bottle of 
 thirst-quenching, blood-making, 
 
 HEALTH-GIVING BEER, 
 
 which has no equal and never had 
 a superior. The taste of it is 
 refreshing, and it is the kind of 
 pure beer that never gives one a 
 headache. Suppose you try a 
 box. You will like it so well that 
 you will want the same every 
 week for your family's sake. The 
 price, of it will please you, too. 
 
I li 
 
 126 
 
 TOBACCONISTS' ADVERTISING 
 
 No. 14 
 
 HEAR 
 THE DOCTOR! 
 
 " So much alcohol is necessary 
 
 for digestion. It helps food to 
 
 assimilate, stimulates digestion 
 
 and insures a healthy tone to the 
 
 stomach." 
 
 BEER 
 
 contains 3 per cent. — no more, 
 no less. The hops, barley and 
 malt used in the making are the 
 best money can buy. 
 
 The plant where it is brewed 
 is equipped with every new, scien- 
 tific device to produce a health- 
 ful, wholesome beverage. 
 
 This shows wording and illustrations, 
 but does not suggest manner of display. 
 
 The drink for summer is 
 BOTTLED BEER 
 
 When properly cooled it is not 
 only delightfully refreshing, but 
 its tonical properties will counter- 
 act, as no other drink, the debil- 
 itating effects of hot weather, 
 and, being properly matured, will 
 never cause biliousness like badly 
 brewed " green beer." It's a mar- 
 vel of purity, and is bottled with 
 the greatest care. 
 
 ^C^ No. 353 
 
 SPEAKING OF BEVERAGES 
 
 Here's to the friend of the 
 thirsty! The best and most re- 
 freshing drink you can obtain is 
 a good, honest, always-the-same 
 beer. It's only mildly exhilarat- 
 ing, promotes cordiality and has 
 no after-clap of insomnia, head- 
 aches, or nausea — provided, of 
 course, you get a pure, unadul- 
 terated beer. beer meets all 
 
 the specifications enumerated 
 above. 
 
 This shows wording and illustrations, 
 but does not suggest manner of disTplay. 
 
 HERE'S A SIGN OF GOOD 
 CHEER 
 
 In the pure amber beer that 
 gives vigor and pleasure and joy. 
 A perfect brew. Unexcelled for 
 table use and highly recommend- 
 ed for the weak and convales- 
 cent. Palatable, wholesome and 
 
 nutritious, beer is the 
 
 standard of qualitv. 
 
 'i I 
 
 TOBACCONISTS' ADVERTISING 
 
 127 
 
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 COLUMBIA UNIVERSITY LIBRARIES 
 
 0041412958 
 
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 Put the Modern Advertising 
 Plant in Your Office 
 
 Use It to Bring Your Wares to the 
 
 Personal Attention of Your Customers 
 
 By Means of Personal Letters 
 
 OLivei^ 
 
 TypsWri'tir 
 
 Tl^e Standard 
 Visible Writer 
 
 Will Pay for Itself Quickly in New Busi- 
 ness It Will Bring You, and You Have the 
 Convenience and Pleasure of Its Use Besides 
 
 Let us tell you about this personal letter advertising. 
 Let us show you the Oliver. 
 You can easily use it yourself. 
 
 THE OU VER TYPEWRITER COMPANY 
 
 310 BROADWAY, NEW YORK 
 
END OF 
 TITLE