icx IGtbrtB SEYMOUR DURST When you leave, please leave this hook Because it has heen said "Sver'thing comes t' him who waits Except a loaned hook." Avery Architectural and Fine Arts Library Gift of Seymour B. Durst Old York Library THE GATES OF THE CITY BROADWAY AND THE NATION HE New Broadway Mag- azine is the most pro- nounced success in mag- azine making in recent years. In view of the multi- tude of new publications that have swarmed over the news-stands of the country in the past few years, this seems an exceptionally strong state- ment. It is — because the New Broad- way Magazine is an exceptionally strong magazine, and has admittedly made the most striking success of them all. Our proof has been the extraordi- nary strides which the New Broad- way's circulation has taken month after month — the many enthusiastic letters from Broadway's readers in every corner of the continent, from Panama to Alaska. Only a few months ago the New Broadway Magazine was one year old. Yet in that short time it attracted a larger number of new readers, and more wide-spread comment, than any strictly metropolitan magazine ever did in a similar period. THE SKYSCRAPERS FROM THE BATTERY 1 2 BROADWAY MAGAZINE ft The reason for this remarkable rec- ord is simple : the New Broadway set out with a definite purpose to accom- plish — and accomplished it. When the Broadway Magazine changed owner- ship, management, and policy, and be- came the New Broadway Magazine, it ing, and with its branches and tendrils reaching into every city and town, every factory and farm, every store and fireside in our country. Every thoroughly live, progressive American is in some way interested in New York. Every neighborhood has sent its took as its firm, fixed purpose the de- termination to build upon the rock- foundation of New York City a high- class home magazine of national ap- peal. New York is the root and main stalk of a great hard-wood vine — ever grow- quota, however small, to make New York the greatest city on earth, or else numbers among its own some native of New York, who has sought new fields, or someone who has been to the metropolis and has returned filled with its wonders. It is to these people — - BROAD STREET, THE STOCK EXCHANGE AND THE CURB MARKET— THE WORLD'S FINANCIAL CENTER CITY HALL AND ITS PARK these livest people in America — that the New Broadway Magazine is mak- ing its appeal. BROADWAY'S PURPOSE From the very start the New Broad- way Magazine's publishers have keen- ly realized that the proof of the magazine is in the public. The public has proved by its tremendously in- creasing demands for the New Broad- way that it wants a periodical which can be informative without being didactic; dignified without being dull; snappy without being sensational; beautiful without being expensive ; and with every page in it of such interest that every reading member of every progressive family will want to read it all the way through. Are you interested in the men and women who are making the Jnited States great, industrially as well as in- tellectually? Every succeeding num- ber of the Broadway throws a fresh and important light on the foremost men and women of to-day and to- morrow — just the people you must know about. Are you interested in politics? From time to time you will find in the New Broadway Magazine the most incisive, the clearest, the most authoritative, un- biased and far-sighted political articles that have ever appeared in any maga- zine. Are you interested in society? Each month the Broadway Magazine has a fascinating real life story of so- ciety written from the inside by one who is in and of society, yet sees it with a clear eye — an article which 4 THE WORLD'S HIGHEST BUILDING, THE PARK ROW BUILDING, AND ITS NEIGHBOR THE ST. PAUL BUILDING 5 THE BOWERY shows the various phases of metro- politan social life from a new view- point, and as they have never been de- scribed before. Are you interested in religion? The Broadway Magazine handles religious topics — both old and new — in new ways; simple, plain, clear, unbiased. Are you interested in art? The Broadway has made a distinct record with its articles on art from month to month. These articles feature the work of the nation's most prominent paint- ers, and are always richly illustrated with reproductions of their most fa- mous canvases. No other popular magazine is so varied and comprehen- sive in its treatment of this important subject. Are you interested in the drama? The very newest and newsiest chron- icle of the stage in New York is to be found in the Broadway every month. This department of Broadway exploits no theories — fathers no " schools " — merely tells you, as you would like to be told if you were de- ciding what play to see, just what this or that play is, its story, why it has succeeded or failed, and who the peo- ple are who figured in its triumph or defeat. This department is always elaborately illustrated. Are you interested in people? Per- tinent paragraphs about prominent people constitute one of the New Broadway Magazine's live features every month. Here you will find facts about people who loom large in the big doings of the day, and portraits of these notables as well. This depart- ment is crisp, newsy — invaluable. NEWSPAPER ROW AND THE ENTRANCE TO BROOKLYN BRIDGE 7 WASHINGTON ARCH AND WASHINGTON SQUARE BROADWAY FICTION Are you interested in short stories? The New Broadway stories are dis- tinguished in their merit and appeal, because they are as original — as indi- vidual — as Broadway itself. We have searched out just those writers of fore- most ability whose talent and work have indicated that they are able to produce stories of the typical Broad- way quality; stories that throb with the warmth and cheerfulness of being alive — stories that make you feel bet- ter for having read them — stories that breathe optimism and happiness, and make your time spent in reading them not only pleasurably passed, but profit- ably invested. The result is that Broadway has established a standard of fiction all its own. When you read a story in the Broadway, you realize that it is different from the stories you read elsewhere — not a story selected hap-hazard from a mass contributed by chance, or a story "ordered" for the sake of the writer's name, but a Broad- way story. True enough, some of the most famous living writers contribute short stories to Broadway. But their names alone are not enough to make their stories Broadway stories. The theme, the feeling, the handling must be Broadway . The amazing range of New York City's story material is a never-ending mine to fiction writers. From the Bat- tery to Van Cortlandt Park — from the Bowery to Fifth Avenue — from the in- trigues of the Chinatown secret socie- ties to the splendid revels of the "four hundred" — every phase of fascination 8 HERALD SQUARE, LOOKING UP BROADWAY is found by the story writer in the amazing medley of New York City life to-day. AMONG OUR AUTHORS Among Broadway's regular contrib- utors of the Broadway type of short stories and poems are such virile writers as: O. Henry Cyrus Townsend Brady Georgia Wood Pangborn Harriet Prescott Spofford Leo Crane Broughton Brandenburg John Kendrick Bangs L. Frank Tooker Hugh Pendexter Grace MacGowan Cook Charles Battell Loomis Harvey J. O'Higgins William Hamilton Osborne Zona Gale Owen Oliver Jeannette Cooper Theodosia Garrison Annie Hamilton Donnell Raymond Lee Harriman Eleanor Gates Porter Emerson Browne Eleanor Hoyt Brainerd Richard Le Gallienne Filson Young Annie Alice Chapin John Barton Oxford George Randolph Chester Morton Ellis Owen Kildare Campbell McCulloch Edward Clark Marsh Anne O'Hagan Carolyn Wells Mary Wilhelmina Hastings Margaret G. Fawcett Bell M. Palmer Edwin Childs Carpenter Walter Hackett John S. Lopez Clinton Scollard Reginald Wright Kauffman 10 MADISON SQUARE, THE FIFTH AVENUE HOTEL AND THE FLATIRON BUILDING 11 THE BETH ESDA FOUNTAIN IN CENTRAL PARK Charles Hanson Towne Seumas MacManus Juliet Wilbur Tompkins Gelett Burgess Miriam Michelson Rupert Hughes BROADWAY'S ILLUSTRATORS Are you interested in illustrations? Many of the foremost artists of Ameri- ca are doing their best work for the New Broadway Magazine. By present- ing the work of these artists in the finest form known to printer and en- graver the New Broadway Magazine has gained a fame for beautiful ap- pearance which is no whit less wide- spread than that won by its articles and stories. Among the famous ar- tists who make the magazine second to none in general art features are: Jchn Cecil Clay C. Allan Gilbert Tranklin Booth B. Martin Justice A. Methfessel James Montgomery Flagg J. C. Chase Everett Shinn The Kinneys Beverly Towles Walter Whitehead Hy. S. Watson A. D. Blashfield Gecrge Brehm Howard V. Brown C. M. Relyea Frank Snapp Homer W. Colby H. M. Pettit Fletcher Ransom Jay Hambidge Clare V. Dwiggins Robert Edwards J. Duncan Gleason Ike Morgan 12 TIMES SQUARE AT NIGHT, THE CENTER OF THE THEATRICAL AND RESTAURANT LIFE OF THE CITY 13 GRANTS TOMB, RIVERSIDE DRIVE AND A VIEW OF THE HUDSON Magazine has for its source of supply a field all its own — the pulsing life of great New York. You cannot hope to be thoroughly well informed — to be really metropolitan — unless you read the Broadway. Neither a periodical of ancient history nor a tabloid ency- clopedia, Broadway Magazine has room for nothing that is not alive with the rush of the day. Broad- way accordingly has no cut-and-dried schedules of articles for a year ahead — every month sees in Broadway's pages a vital, forceful presentation of metropolitan topics which may have attained national proportions only the month before. Therein is the secret of Broadway's unique appeal — a timeli- ness possessed by no other magazine on earth, whatever its price — an irre- sistible warmth of human feeling. John Walcott Adams W. B. King E. A. Furman John N. Howitt Power O'Malley C. F. Lester Albert Bloch G. W. Peters H. D. Nichols B. Cory Kilvert Irma Deremeaux Horace Taylor John E. Sheridan W. J. Scott Arthur William Brown BROADWAY'S SOURCE OF SUPPLY Are you interested in New York? American life at its keenest — as it is lived in America's metropolis day by day — gets right home to every wide- awake American. The New Broadway 14 PLAZA, WHERE FIFTY-NINTH STREET CROSSES FIFTH AVENUE. THE MAIN ENTRANCE TO CENTRAL PARK, WHICH IS GUARDED BY THE STATUE OF GENERAL SHERMAN 15 LOOKING DOWN ON MADISON SQUARE FROM THE ROOF OF THE FLATIRON BUILDING With such a record in the past, and such definite purpose for the future — backed by the positive ability to carry out this purpose to the very end — is it any wonder that the New Broadway Magazine is going to surpass even its present remarkable standing? We want you to know the New Broadway Magazine thoroughly. We believe it may be just the magazine you have been waiting for — just the periodical to satisfy your craving. If you are not already familiar with the New Broad- way Magazine, we shall be glad to send you a sample copy on request, and a copy as well to some friend of yours who is anxious to get hold of the best there is in magazine literature. The buying of a magazine is pretty much of a habit. Unless you keep on the constant lookout for something which especially interests you, you are more than likely to keep on buying that magazine or that group of maga- zines, just because you started buying that magazine or that group of maga- zines once upon a time, and are doing it simply out of force of habit. If you are reading any magazine which does not quite fit you — one that has anything in it you feel constrained to pass over — just try the Broadway. It will satisfy your magazine craving. Now on sale at all newsstands at 15 cents a copy — $1.50 a year. BROADWAY MAGAZINE, INC., 3, 5 and 7 West 226. Street New Ycrk 16 NEW YORK FROM THE JERSEY SHORE 4 6 * i