WPT ROLLIE EVERLASTING SLAB MATERIAL APPLIED TO RETAIL STORES \< am Vitrolite slabs in varying sizes are‘ ‘set’ over any wall surfacing by means of a patented elastic cement that clings to the wall. This cement adjusts itself to settling, shrinkage or expansion, and absorbs shocks. ITROLITE 1s a material fire-fused from those minerals that form nature’s hardest rock. It is manufactured in pure white, jet black, and colors, in slabs ranging in size up- wards to 40x 84, and in thickness from %, to 1 inch. These slabs are used for wall finishing and industrial material, and tor tops of tables and other fixtures. Vitrolite appeals to every one because of its obvious cleanliness. Its pertectly smooth surface is impossible to stain even with inorganic acids. There is nothing about it to hold odors or breed bacteria. It is easy to clean and keep clean; in fact, the stroke of a damp cloth is all that is ever necessary. Unlike other materials used for structural surfacing, it will always remain in its perfect condition, never crazing or discoloring. It is fireproof, and although as hard as flint, will not crack if quickly heated or chilled. The ‘Urtrolite Company has organized sales and S (4 installation organizations all over the world. These agencies are comprised of factory-trained work- men who understand the material and handle it without waste or experi- ment. Each organization has its own shop where Vitrolite is cut and ground to fit. The whole-country is within a-short distance of some one nd such construction company and will be quickly and expertly served by it. {[ PAGE Two | Ae Embassy Confectionery, Chicago. White Vitrolite, counter trimmed with black. Etched black Vitrolite tables. A CLEAN BACKGROUND MAKES SALES ITROLITE table tops are sold for use in the finest candy stores and fountain rooms, primarily on their good looks. Either jet black or pure white, these tables are easily cleaned, long-lived and sanitary. The stroke of a damp cloth, after a service, cleans the table perfectly. Many new and beautiful decorated effects have been worked out for both black and white tops. They express the latest and smartest artistic touch. Two tones of dull and shiny black are unusually effective. All wholesale drug and confectionery concerns can supply these tables, complete, from stock. The Vitrolite Company has worked out several general treatments for Vitrolite walls, ceilings, counters and table tops, all decorated with an harmonious motive of design. Such shops are not only conspicuous for their beauty, but for their abiding cleanli- ness and wholesome environment. The shops using these treatments are commanding the bulk of the business in every community. Sketches of these suggestive treatments will be sent to any storekeeper. Special designs can also be furnished on order. [ PAGE THREE ] Broadway Market, Detroit. Note the cleanly appearance of sparkling white Vitrolite counters with black trim. Obviously methods here are sanitary. Wessels Deli EE HILE DRUG COMPANY Black Vitrolite as a store front, name in white. Dignified but forceful and always well kempt in appearance. [ PAGE FouR ] A truly modern drug store. Sparkling Vitrolite counters and fountain, and Vitrolite soda tables at rear. MAKES STORES CLEAN AND BEAUTIFUL ETAILERS in all lines of business who raise their heads above the crowd are making use of Vitrolite. In plain white, black and decorated it is being used for store fronts, bulkheads, walls, ceilings, fixtures, table tops and counters. This hard, smooth material, so variable in its application, wherever installed provides permanency and efficiency, certainly desir- able attributes for any retail business. Vitrolite 1s economical, too—for the first cost is the last cost. A damp cloth will leave a whole store “spick and span” in a very short while. Vitrolite reduces cleaning costs and gives a better appearance. Vitrolite 1s used for the slabs on all Na- tional Cash Registers, and for many scale platters, and ice boxes. Manufacturers of these store fixtures are now using decorated Vitrolite extensively. A very pleasing effect can be attained by combining these decorated fixtures with dec- orated white or black table tops, walls and ceilings. Les MAS || ay Nig ttle ws Se x Vitrolite’s decorative possibilities well appreciated. Decorative panels show hair-cutting styles of all ages. Appropriate conventional designs complete the decoration. (GEPFAY GikweS) Vexcag) ORG ies: be RB Rens 1 AUR ANE The illustration at the right shows a cafeteria counter done in decorated Vitrolite —pleasingly ornamental and with all the immaculate appearance of sheer white Vitrolite. Vitrolite cafe- teria countersare produced, complete, in 4 foot sections. Counters are assembled so that there are no holes, bolts or screws in the Vitro- lite slabs. In plain white, white with two-tone black top and trim, and white with color decorations. At the right a lunch counter of decorated Vitrolite— very popular in the more modern lunch rooms. Wipes clean of all spots and spill- ings — always inviting and appetizing: Produced complete in the same types of Vitrolite as cafeteria counters, also in 4 ft.lengths, assembled in any desired number of units. No bolts or screws in Vitrolite counters—full strength of material retained by a slab system of joining. Each sec- tion furnished with a heavy steel cutlery drawer. Above two-tone black Vitrolite table tops of standard design. Two-tone black Vitrolite may be used anywhere with assurance that it will prove attractive to all who like decorative effects and yet not offend the most conservative tastes. Other beautiful table top effects are secured with color-decorated white Vitrolite, two-tone white Vitrolite and color decorated, or two-tone ivory Vitrolite. An extensive selection of standard designs suitable for all varieties of installations is available and special designs are furnished where desired. [ PAGE SEVEN ] : ale HDAC MSIE NRSC le IQA Was DEC’ O RAcTCE D. Vi Ra Ossie N response to insistent demands of Vitrolite users, ranging from the fixture manufacturer to the interior 4 decorator, a variety of processes and textures have been developed to decorate the surface of Vitrolite. By mechanical and chemical means colored patterns from the simplest border to the most elaborate mural painting are created in Vitrolite. Solid tones in any color or shade are available. For the decoration of black Vitro- lite on table and furniture tops and wall panels, patterns in several etched tones of gray, combined with glossy black are extensively used. The combination of these ws processes enables the accomplishment of any typeof dec- oration or combination of color which may be required. To develop decorative treatments and to co-operate with architects and decorators in their application, the Vitrolite Company maintains a department of design, employing artists and designers of national reputation. The services of this department are available to all in- terested in Vitrolite and either special designs or stock patterns are supplied. Every distributor will be pleased to exhibit samples of decorated Vitrolite and suggest ways in which it will fit into any building. Oga4 ‘Representatives 33 Vitrolte:Produces Co. sae ie 1O We Baker'S ta ce ee aie eae oan Atlanta, Ga. ViteolitesProducts. Come ae.e ek 201 WeeViadisonsot a oe nae Baltimore, Md. Vitrolite Construction Co...... 216 Pearl Stignd. co. 2 th cree eee Boston, Mass. Watrolice Products: @o. a aeens Vitroliteserod ucts: Gols. ae aN Vitrolite Construction Co...... V itrolitesProductstCo 21" Main'Se. . Vitrolite Construction Co...... Vitrolite Construction @o,.. 4. Vitronte Constriietion.C Onenge | ~ 2 Vitrolite Products Co Sr eee 520 E. 18th St io Vitrolite Construction Co...... Vitrolite-Construction-Go:-.ne VitrolitesProducts: Coe 2272)... Vitrolite Products Coz&:.25..54 Witi@litearOC EC LSawo meaner Vaitrolitestrocdiicts Co. nae. Vatrolite LrOGuctsuGo wea. a Vitrolite Construction Co...... Vitrolite Construction Co...... Witrolite--roducts Go memset: Vitrolite Construction Co...... Vitrolite Construction Co...... Vitrolite Construction Co...... Vitrolite Products Cove <2. ate Oh ate 190 Elk Street 711 Fulton St 315. HAmMinondso tris = eee eee oe Fie S48) ey mab ewe! we ove ce) ge! (0) Ge) ce) Ter "ols gle oo (a pol (ol eeu (oMiel bs seer «£0 oe, (elke te mie, 2909" DetrortsAvie. . oe ee S507 NetHligh wot ote eee 3220s@omMeErcewS4..4 os Se otha eee 407 Fe Orie Stet «te ee eee ee 82903Stalios Arig cles Stata wee eee AOiVs Boatdsotel cade. e.eee, eee 7 Boston Bldg hey Sta-Peter St. $i ee 519 Federal Reserve Bank Bldg.... 1218:Ghestnu ti States et ee ns O09sH edérales bac.cc eee 80 Grand Ave i? We Salem Av €. 28 cae ee eee 1499-Mlissionso t. ane ee ee S14 Westlake Avec. a yie ene 3602Worthing tones tte) ee oe 390 ChamberoticCommerce: ose Buffalo, N. Y. Chicago, Ill. Cincinnati, O. Cincinnati, O. Cleveland, O. Columbus, O. Dallas, Texas Denver, Colo. Detroit, Mich. Los Angeles, Calif. New Orleans, La. Tulsas-Okla: Montreal, Canada Omaha, Nebr. Philadelphia, Pay Pittsburgh, Pa. Portland, Oregon Roanoke, Va. San Francisco, Calif, Seattle, Washington Springfield, Mass. St. ouseVlo, Stebauleviinn: Opa eA PoC LU Po OP CuchOm OO Teatro yt 4 6 '@: fe, Muito) lou lee. fol eu je: oh .0) e. dey te: eine, soueey © ee ve Farge 0. a, \@: Ja, lobe Vey veltejs ie 4a le me) cemus) Ch ee ee Ce ONC OMery cary see Onc Se%q_—s«Vitrolite Construction Co...... 2237; Hampdeneiwen ge anes eee Vitrolite Construction Co.:.... A09sViadison Ane. 475, ta eee New York, N. Y. Vitroliteeoducts:Go axe 2. doy alo} oped meme Pe eg peg be CERES a Brooklyn, N. Y. Vitrolite Construction Co...... (AD aaidas.o ts ooureee ae eee Toronto, Canada Coban arronite, Co, ae eee es VitrolitesBroamcts. Cot act. se. Harada Shoiji Kaisha, Ltd..... 4 Vitraltes*Products, Coven Slay lens tl tdi)