WHAT ARE YOU 
 DOING? 
 
 
 
 THIS MAN Is SIMPLY 
 | “HOLDING HIS: OWN” | 
 

 
Be ye not greedy of the cream 
 thy neighbor has, hustle around 
 and get thee a heifer of thine own. 
 
LETS TALK IT OVER 
 
 
 
 
 
 
 
 
 
 Proprreror— Understand, sir, I don’t 
 want you—you are discharged.” 
 
 Crrrk— “Well, well, that’s all right, 
 but don’t let’s be hasty about it, let’s talk it 
 Overs 
 
a 
 " 
 
 Simply Holdings Their Own 
 
 Their destination was Brown’s Corners. 
 
 They had been driving for an hour but did 
 “not seem to be any nearer their objective 
 point than when they started. Meeting a 
 man’ who looked to be a native, they asked 
 how far it was to Brown’s Corners. 
 
 ‘Just six miles up the road,’ replied the 
 farmer. 
 
 After driving another full hour, they ac- 
 costed another farmer who was driving leis- 
 urely in the opposite direction and asked him 
 the same question. ‘‘Just six miles,’’ was 
 the reply, ‘‘you’re headed right for it.’’ 
 
 After another half hour’s pull over the 
 hot and dusty roads, they drew up to a field 
 where an old man was plowing, and one of 
 the travelers yelled, “‘Uncle, how long have 
 you lived around here?’’ 
 
 ‘*Well, a trifle less than sixty years,’’ 
 answered the farmer. 
 
 “That being the case, you ought to be 
 right well acquainted with folks and things 
 in this section; can you tell us how far it is to 
 Brown’s Corners?” ““You bet I can, that’s 
 where I do my tradin’, it’s just six miles up 
 the road.*’ They jogged along in silence for 
 a few minutes, finally one of the travelers 
 heaved a sigh and said: “‘Well, Bill, thank 
 God, we’re holding our own, anyway.’”’ 
 
 3 
 
Any 
 
 Business Man 
 
 Who Simply Tries to 
 “Hold His Own” — 
 
 Will find out sooner or later, and sooner rather 
 
 . ee . 
 than later, that he simply hasn’t any Own’’ 
 to hold. 
 
 We 
 Either Go Ahead 
 or Slip Back 
 
 You want to go ahead. You want to be 
 
 a leader. We can help you. 
 
 LET’S TALK IT OVER 
 
 4 
 
Madison Square Garden Is Illu- 
 minated With Humphrey 
 Inverted Arc Lamps 
 
 Inverted Are 
 3-Burner 
 
 With 
 ating 
 
 more 
 
 The Humphrey Inverted Gas Arc 
 
 
 
 i 
 Fi 
 ; 
 ; 
 i 
 
 Look at the Lamp 
 Observe the Light 
 
 Now We Will Tell 
 You About the 
 Cost 
 
 Humphrey 3-Burner In- 
 verted Arc Lamp con- 
 sumes 11 feet of gas per 
 hour. With gas at 80 
 cents the expense of op- 
 erating is 9-10 cents per 
 
 hour. 
 
 gas at $1.00 the oper- 
 expense is only a trifle 
 
 than one cent an hour. 
 
 Lamp Is the Sun’s Only 
 
 Competitor 
 
 5 
 
Couldn’t Fuss Around Her 
 in the Dark 
 
 A lady, an old maid lady, entered a den- 
 tist’s office one dark November day, seated 
 herself in the operating chair, pointed to an 
 aching molar and allowed she would have it 
 *‘vanked.’’ 
 
 ‘Do you wish gas?’ the dentist sooth- 
 ingly asked. 
 
 **You can bet every dollar you’ve got I 
 want gas, young man. You don’t suppose 
 for a minute that I am going to let you fuss 
 around me in the dark, do you?’’ 
 
 You Lose Money Fussing 
 Around With a Poor 
 Lisht 
 
 A well lighted store draws customers, a 
 well lighted factory increases the output and 
 reduces the overhead charges. 
 
 The *‘Humphrey Inverted” 
 Turns the Trick 
 
 6 
 
To Imitate Is to Compliment 
 the Original 
 
 The‘ ‘Humphrey”’ 
 
 Inverted Arc Lamp 
 has many imitators 
 but no competitors. 
 The ‘‘Humphrey’’ 
 5 Burner Inverted 
 Are consumes 16 ft. 
 of gas per hour. 
 With gas at 80 cents 
 it costs only 1} cents 
 per hour to operate. 
 With $1.00 gas the 
 cost per hour is only 
 a trifle over 1} cents 
 per hour. 
 
 The User 
 
 Knows 
 
 
 
 
 eons tts 5 7te 
 
 He is disinterested, | 
 he will tell you the 
 **Humphrey” 
 furnishes the best 
 and cheapest artifi- 
 cial light on earth. 
 Appearances count Ange ore 
 for something. The 
 ee . . 
 
 Humphrey’’ is the 
 
 6< 29 
 
 the most ‘classy’? lamp made. 
 
 £7 ecccecn ences: soe SESSA SETA ISI OSES T 
 
 aad 
 
 7 
 
We Follow the Lisht 
 
 YOU turn up a well lighted street. YOU 
 turn into a well lighted store. YOU turn 
 out more goods from a well lighted factory. 
 
 Think it over. 
 
 
 
 Our Fathers Used Candles 
 for Light 
 
 WE 
 MUST 
 PROGRESS 
 
 
 
 Their Sons Use the 
 
 To stand still is to be Gas Are Light 
 
 ; 
 
 f 
 
 7 
 
 : 
 
 f 
 
 z 
 
 “Humphrey” i 
 
 : i 
 run over in the dark. ( 
 
 More Lisht—Better Light—That’s 
 the **‘Humphrey”’ 
 
 8 
 
There Is Nothing New Excepting the Things 
 We Have Forgotten 
 
 Just As Well 
 
 A Scotsman went to a dentist with a toothache. 
 The dentist told him he would only get relief by 
 having it out. 
 
 ‘*Then I must hae gas,’” said the Scotsman. 
 
 While the dentist was getting it ready the Scot 
 began to count his money. 
 
 The dentist said, somewhat testily, ‘‘You need 
 not pay until the tooth is out.”’ 
 
 **T ken that,’’ said the Scotsman, ‘**but as ye’re 
 aboot to mak’ me unconscious I jist want to see hoo 
 Distance 
 
 A Steady Flow 
 
 A truly eloquent parson had been preaching for 
 an hour or so on the immortality of the soul. 
 
 **T looked at the mountains,’” he declaimed, 
 
 ‘and could not help thinking, ‘Beautiful as you are, 
 you will be destroyed, while my soul will not.’ I 
 gazed upon the ocean and cried, ‘Mighty as you are 
 you will eventually dry up, but not I!’ ” 
 
 Not So Dry 
 “Pa, how many is two bushels of corn, plus six 
 bushels of corn, plus nine bushels of corn?’’ 
 “TI dunno. Ask the teacher if he can’t give 
 you yer lessons in quarts. ”” 
 The Answer 
 **What’s the purpose of that freak bill you’ve 
 introduced?”’ 
 
 ‘*Nothing simpler,’’ replied the Western legis- 
 lator. **You read about the bill in the papers, didn’t 
 you?’ 
 
 Se Viegas 
 
 **And heard many people discussing it?”’ 
 pe lecideas 
 
 ‘*Well, that’s the answer.’ 
 
 9 
 
Prominent New York Firms After Due 
 Trial and Strict Examination 
 Order the *‘Humphrey’’ 
 
 The General Gas Light Co., 
 New York. 
 Gentlemen: 
 
 After an exhaustive test beginning Nov. 13, 
 1908, in competition with other lamps we have decided 
 that your lamp gives the best illumination and we 
 hereby confirm our verbal order for 28 of these. 
 
 Very truly, 
 JOHN DANIELL SONS & SONS 
 Importers of Silks, Laces, ‘etc., 
 New York City. 
 
 General Gas Light Co., 
 Gentlemen: Kindly install in our premises 30 
 5 Light and 16 3 Light Humphrey Inverted Arc 
 Lamps, same as the one we now have; it is giving 
 entire satisfaction and we are more than pleased. 
 Respectfully yours, 
 T. BAUMANN & BRO., 
 Furniture, Carpets, etc., 
 Third Ave., New York City. 
 
 General Gas Light Co., 
 New York City. 
 Dear Sirs: 
 
 As per verbal agreement with your Mr. Nash 
 you may install six (6) Humphrey Gas Ares in our 
 store at 22 East 42nd Street same as you installed 
 in our stores at 63 EK. 8th Street and 1939 Broadway. 
 The Gas Arcs in these two stores have given satis- 
 faction in every particular. 
 
 Very truly yours, 
 HARTFORD LUNCH CO., 
 1931 Broadway, New York City: 
 
 10 
 
Where to Find the 
 
 HUMPHREY GAS ARC 
 LAMPS 
 
 General Gas Light Company, 
 No. 46 West Broadway, 
 No. 268 West 135th Street, 
 New York City. 
 
 The Brooklyn Union Gas Company, 
 (Appliance Department), 
 130 Atlantic Ave., 
 Brooklyn. 
 
 The Public Service Gas Company, 
 Jersey City and Newark. 
 
 Humphrey Gas Are Lamps may also be 
 obtained of nearly Every Gas 
 Company in the World. 
 
 Factories at Kalamazoo, Mich., and Camden, N. J. 
 
 11 
 
You Want More Light 
 
 You Want Less Expensive Lisht 
 
 Install the 
 
 HUMPHREY INVERTED 
 GAS ARG LAMPS 
 
 And these three things will be yours, just 
 as surely as nine times four 
 are thirty-six 
 
 READ THE LETTERS FROM 
 NEW YORK CITY 
 USERS 
 

 
Bee ae 
 
 “at WILL PAY YOU TO SEE OUR. ; i: 
 
 SHOW ROOM . 
 
 hae Lishting C. 0. 
 
 “TRL North Thirteenth St. i a 
 
 PHILADELPHIA 
 
 ‘Suiuine AGENTS. ue 
 
 eg KOR 
 
 (CeLEBRaTeD: 
 
 HUMPHREY ARGS 
 
 a é Spocial Lamps for 
 <* HALLS 
 STORES 
 FACTORIES | 7 
 WAREHOUSES — 
 SHOW. WINDOWS 
 | STREET LIGHTIN ex 
 OUR MOTTO — ) 
 
 i Maxima Lisht--Minimum Cost i N 
 
 Try Our Maintenance Service | 
 
 AS ARs or Feet 
 A eA