FRANK H. STEWART ELECTRIC COMPANY 37 and 39 North Seventh Street : Philadelphia OL Tee ve ANT) kegs e et sADA yaa i i j h ; DAT DARE: i). Wi rt Be yD REA ay ae ; ye ay } PN LLL UT LU CCC LCCC Cc CLL LL ALADDIN’ HOUSE-HOLD FE TURE\SETS im im, LL LLL Aladdin Household Fixture Sets are arranged in complete eroups for living-room, dining- room and hall. Every home has these three rooms. The im- portant difference between any two houses is only in the num- ber of extra rooms besides these three. Regardless of how many bedrooms, bathrooms, kitchens, pantries, closets, and servants’ rooms there may be there always are in every house a living-room, dining-room and TTT LLL LULL MMLC ELC UCL LLL LLL CLL hall. Based on this fundamental principle we have arranged these Aladdin Household Fix- ture Sets for your convenience in selection. do whatever Aladdin wished. Household Fixture Sets.” TMM MMMM OL LDN LE PTL LLL LCCC LCCC Easy to Buy and Easy to Sell MMMM LC LL LCL ROFITS are insured—you know them in advance. Your customer makes one selec- tion—and your sale is accom- plished. Convenience in ordering. Satisfaction in selling. Substantial profit throughout. Our fixture parts are all made of solid brass. Consequent finer ap- pearance and higher quality. Each set represents the greatest fixture value possible at the price quoted. This entire selling plan is per- fectly worked out—read the next four pages. Then go out after business. You will get it, be sure. And you will make money, too. Now, then Aladdin was an Arabian fisher boy who found one day while idling along the shore of a neighboring water a strange and peculiar kind of lamp. The metal was tarnished and as he tried to polish it, lo and behold, the clouds above him broke and a gigantic person appeared before him promising to This strange and peculiar looking lamp became thereafter known as Aladdin’s magic lamp and from the traditions associated with this wonderful lamp have we decided to name our own noteworthy lighting fixture sets “Aladdin TUM ELC CLL LLL LLL LLU CCC LUC LECCE Th EMM MEL ECE MEME ECC Minin CLC CCC LCL LULL CLL MTL TMM LCC CL CDC Page 1 a Se G a 75 Fis ALADDIN HOUSEHOLD FI SETS By Way of Introduction HERE is the greatest selling plan ever devised. It stands on the rock-bottom foundation of merchandising experience and does by its own very nature carry along with it increased sales and larger profits for you. It’s a selling plan that works like magic, yet the idea underlying it is as simple as two and two are four. Aladdin Household Fixture Sets are based upon the fundamental principle that all homes consist primarily of a living room, dining room and hall. The number of other rooms such as kitchens, bath- rooms, bedrooms and pantries vary according to the whim of the owner. Aladdin Household Fixture Sets are arranged in complete. groups for dining room, living room and hall. Fixtures for extra rooms and the less important rooms are illustrated on pages 16 to 20. Your customer makes ONE SELECTION and the sale is complete. If addi- tional fixtures are wanted merely state the fixture number. All prices are plainly marked. CONVENIENCES ING SELLING le the first place you don’t have to figure out your cost—you can see your cost. This is a great advantage for you because you can make quotation after quotation to your customer without stopping to figure for one minute. You can make your sales quickly and you can make more sales than you have been making in the past because of the fact that your proposition has been so carefully planned and worked out. sy & se 2 a G@ ALADDIN HOUSEHOLD FIXTURE SETS \@e CERTAIN T YOLeSALES alt HE argument of price cannot stand in the way of your making a sale now. We have figured our cost down to a fraction of a cent. You are here given the advantage of our close buying and close figuring. We are able to offer these high quality modern light- ing fixture sets at such notably low prices because of the fact that we are selling them in such immensely large quantities. LOW-PRICED, HIGH-QUALITY FIXTURES TANDARDIZATION is the watchword of big business to-day. All the units going into the Aladdin Household Fixture Sets have been properly standardized and are now interchangeable. If a customer prefers dining room fixture from Set No. 2 rather than the one shown in Set No. 4 it is the easiest thing in the world for you to interchange these standardized fixtures. [hey have been man- ufactured in immense quantities from standardized fixture parts and for that reason we are able to offer these sets to you at prices that enable you to make such substantial profits. Attention is called to the fact that our fixtures are made of Solid Brass throughout and that particular care is given to the assembling and finishing of all parts. All this goes to increase the value of these fixtures to you from the point of view of ease in making sales. Your customer is benefited in the finer appearance and higher quality of the fixtures. OPPORAUN Liaya N EVER before has it been possible to get so much fixture value for one’s money as is here offered in this booklet. Each set represents the most that can be purchased at the price quoted. Natur- ally, those up-to-date dealers who are among the first in their town to sell Aladdin Household Fixture Sets will reap the largest harvest of sales. + 2 su c; a 725 Sim, ALADDIN HOUSEHOLD FIXTURE SETS \@e QUALITY @Oiee is one of the strongest arguments to use in making a sale. When you add to this the self-evident “full to the brim : value” represented in these lighting fixtures of distinction, you have presented to your customer a proposition that absolutely must be accepted. SALESM ROSSI DILITIES Y OU can now go for and get fully 50 per cent of the fixture busi- ness that you have hitherto permitted to pass by. For you are equipped to satisfy the desire of even the most discriminating taste. Here in your own neighborhood people are building new houses— they are your prospects. People are using gas fixtures but are not satisfied with the results obtained (few people really are satisfied with gas)—they are your prospects. People who now have electric fixtures installed but who want a more modern lighting equipment are also your prospects. Why, everyone who has a home, everyone who needs light, needs you and Aladdin Household Fixture Sets. All people want to have beautiful lighting fixtures but most of them think it costs too much. Here is your opportunity to show them how economical good light really is. Here is your opportunity to increase your sales and add to your profits. The time to take hold of this proposition is to-day. “lo-morrow never comes. Many a man has missed the chance of his lifetime by putting off for to-morrow what he could have done to-day. Get right on the job now. Look through this book again. Acquaint yourself with the entire proposition thoroughly. Then go out after business, and get it. sz f Ge ALADDIN HOUSEHOLD FIXTURE SETS \@0 WESC EL Eaey.O U E. have prepared booklets the same size as this, inserted in envelopes ready for you to mail to your prospects. They are full of appeal and argument tending to make the retai! customer place a fixture order with you. These booklets we shall be glad to send to you absolutely free of charge. All we ask is that you be in an open frame of mind—ready to push Aladdin Household Fixture Sets. GENERAL SPECIFICATIONS pee fixtures are carried in stock wired complete with key sockets in the case of direct lighting, and with keyless sockets in the case of semi-indirect lighting. We use Association Sockets. If pull sockets are to be furnished they will be charged for at 35c. per light extra. All fixtures are fitted with Crowfeet. If Hickey Insulating Joints are desired there will be an additional charge of 40c. per fixture. PACKING AND SHIPPING LADDIN Household Fixture Sets are packed in individual cor- rugated boxes. One complete fixture to a box. ‘The box is attractively labelled and marked and all ready in our stock rooms wait- ing for your order to ship. Aladdin Household Fixture Sets can be forwarded to you in less than two days after we get your order. Page 5 ; Paes aes 7. ae / ki : Page 6 A. $6. oases Se antennae Hall—No. 1H Finish, Brushed Brass Length, 15 inches. 2% inch Fitter $1.88, wired complete as shown. a PS x { < F Pie: < s ae a : 7 ; Re Sigg 8 POs 5s ATS Living Room—No. 1L Finish, Brushed Brass Length, 12 inches. Plate, 12 inches diameter. 9°. wired complete as shown. LADDIN HOUSEHOLD FI XTURE SETS ‘e Dining Room—No. 1D Finish, Brushed Brass Length, 20 inches. Plate, 12 inches diameter. $6.90, wired complete as shown. MIM CCC TTI ECU ALADDIN SET No. | All parts made of Solid Brass, Consisting of fixtures for Living Room, Dining Room and Hall Made in the always popular Brush Brass finish. Simple in design, yet elegant in appearance. Exceptionally low priced Three fixtures wired complete with shadeholders, key sockets and glassware as shown $| 5.00 complete By far the greatest Fixture value that one could obtain for this amount of money. MMM MM AM Me = Ce’ ALADDIN HOUSEHOLD FIXTURE SETS ww A S Be a Dining Room—No. 2D Hall—No. 2H Finish, Brushed Brass and Black Finish, Brushed Brass and, Black Length, 22 inches. Plate, 12 inches diameter. Length, 19 inches. 2% inch Fitter. $11.70, wired complete as shown. $4.85, wired complete as shown.