is 15 
 
 Ch 
 Wt is a little journey to the home 
 of Aladdéin—An Poko Suction to 
 Che Aladdin Organization . Your 
 copy of the Aladdin Catalog ts 
 
 Following on the Dext Mail. 
 
 i 
 
 the Aladé 
 
 Lili ptatapesalpeisabcinaonhei kin 
 
{Ze ranted this Medal 
 Wee 
 >to the ALADDIN 
 Readi-Cut Sy stem 
 
 of Construction” 
 
 > 
 Para 2a Botic 
 
 TF, : 7 vos 
 . ternational Oxposition 
 
 Aladdin Houses 
 
 Rirchas edfor State empioyecs 
 irchasec : 
 
 Ne te o Mah: an | 
 
 are \4. 
 
 Aladdin Houses 
 
 S ave M Or cy 
 igs 50 OOO Aladdin Customers 
 
The Home of Aladdin 
 
 This Book 
 
 is NOT the 
 
 ALADDIN 
 Catalog 
 
 The Aladdin cat- 
 alog which you will 
 receive by the next 
 mail is probably the 
 most beautiful, most 
 expensively prepared 
 and the most valuable 
 
 ever produced on the 
 subject of home build- 
 
 ing. It is the work 
 of the highest priced 
 men—authorities in 
 their respective lines— 
 in the country. It isthe 
 cream of our twelve 
 years experience in 
 this business and has 
 cost thousands of dol- 
 lars to produce. It 
 is invaluable to you 
 if you expect to build 
 a home. Watch for 
 its arrival. 
 
 Eee ol ieee to 
 trade . with our 
 friends — with 
 
 people we know. 
 
 But until we 
 know something 
 | about a person or 
 an institution, we hesitate to extend our friend- 
 ship or our trade. 
 
 We are sure this agrees with your good com- 
 mon sense. And we are sure that you will be 
 deeply interested in the following more or less 
 intimate visit with Aladdin. 
 
 The vital thought from which sprung the 
 great Aladdin institution and from which has 
 developed the tremendous Readi-Cut house in- 
 dustry, was originated in the brain of W. J. 
 Sovereign in 1905. The gradual unfolding, 
 growth and development of the technical, me- 
 chanical and constructional problems through 
 the years that followed have been completely 
 under his direction. 
 
 Joined with him from the beginning, O. E. 
 Sovereign has developed the financial, sales 
 and business management of the company. 
 
 The affairs of the company have never been 
 out of the hands of these two executives, who 
 ares sole -owners ofthe ‘company WwW. |: 
 Sovereign being President and O. E. Sov- 
 
 Catalog Department, Aladdin Offices 
 
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ereign, Secretary- 
 Treasurer and General 
 Manager. 
 
 These two men were 
 born and raised right in 
 Bay City and have 
 spent their lives prac- 
 tically on the same 
 street. All of which 
 means that you are 
 dealing with men of 
 known history, integ- 
 rity, character and 
 ability. Customers of 
 
 Outgoing Mail in the Aladdin Truck ten years ago can write 
 
 to Aladdin today and 
 
 know that the management ts unchanged ; that they are writing to and deal- 
 ing with old friends. ; 
 
 But let’s turn to an inspection of the organization, that part of it with 
 which you first come in contact, the offices. 
 
 It’s human nature to form opinions by comparison. Well, then, Aladdin 
 has the largest office organization in Northern Michigan. Practically two 
 hundred men and women are busily engaged in the thousands of office details 
 which form a part of the day’s work. Each is a specialist in a particular 
 branch and each carries a part of Aladdin’s responsibility to his customers 
 and friends—to you. ‘They form just one big family with picnics and 
 camping in summer and parties and entertainment in winter; welded together 
 by a love of Aladdin’s work, and confidence in each other and the company. 
 
 What Happened to Your Letter 
 
 » When your letter reached Bay City, it did not wait to be delivered in the 
 usual way, but was met by Aladdin’s special delivery and hurried to the 
 ». Aladdin office building in the heart of Bay City’s business district. 
 » Immediately upon arrival it, with thousands of others went to the 
 
 » mail opening department where a quite wonderful electric letter 
 opener receives envelopes as fast as they can be poured into a 
 hopper. ‘This little machine shaves a thin thread of paper 
 from one side of each envelope, not enough to touch the 
 contents, but just enough to open it, and remove the con- 
 tents. This machinery is started working before 7:30 
 each. morning so that when the workers arrive, the 
 mail is spread before them ready to start the day’s 
 work. 
 
 The Electric Letter Opener 
 
 5 
 
Steel Filing Cabinets for Holding Customers’ Correspondence Cards 
 
 ITH the distribution of the incoming mail begins the wonderful 
 Aladdin Service System, Golden Rule Service which is built up, 
 operated and maintained to serve you as you wish to be served in 
 every detail of your contact with Aladdin. 
 
 Your letter is read thoroughly and carefully, referred to the corre- 
 spondence files for previous correspondence, passed on to the proper depart- 
 ment, studied and answered with fidelity to all details. 
 
 The freight department is consulted for quotations on transportation costs 
 and facts; the estimating department for figures on erection; the architectural 
 department for important matters of design; the plumbing and _ heating 
 department for information on these important matters; the draughting de- 
 partment for foundation plans and the Department of Service for decorating, 
 painting and landscape gardening. 
 
 Famous Board of Seven 
 
 Backing up all these many departments of specialists and this tremendous 
 fund of facts and experience, is the Famous. Board of Seven wherein is con- 
 densed the rich experience and knowledge gleaned from exhaustive study and 
 contact with the erection of thousands of American homes. 
 
 And just think! ‘These authorities are eager to help solve YOUR build- 
 ing problem; to aid you in acquiring the home that you want. And you 
 couldn’t pay for their services if you wanted to. ‘They are the life blood of 
 Aladdin, insepa- vantage over 
 rable from Alad- others. But 
 din and counted where can you 
 
 in as a eee Hk find an organiza- 
 Civic tay addin tion that in any 
 
 ee way compares 
 
 ’ t 
 eae Meat with Aladdin’s? 
 And you can’t 
 
 prices with other 
 prices and to appreciate 1t un- 
 
 know their ad- Aladdin Board of Seven til you test it. 
 6 
 
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 UK; 
 
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 6 
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 ge i yr ep 
 
 The Magic Board 
 
 ph HEN will order numbers 8051, 8172, 8283 and 8386 reach the 
 
 \ ‘ | mitre department?” asked a voice over the phone. 
 
 “8051, 8172 are now in the mitre department, 8283 will be 
 ready at 3:00 today, 8386 will enter first thing in the morning,” was the 
 answer. 
 
 “When will orders 8402, 8407, 8408, 8409 be loaded?” was question num- 
 ber two, answered with the following: 
 
 “8402, 8407, 8408 go to the loaders with batch number three today. 
 Order 8409 is being held for shipping date from the customer.” 
 
 After we listen to this conversation, we begin to wonder how it was pos- 
 sible for a man a mile from the whirling saws in the mills to answer these 
 questions intelligently. 
 
 But we learn it is ‘‘The Magic Board” upon which hang hundreds of 
 round tags that resemble targets at the shooting galleries. 
 
 And, it is really the target of efficiency, also the target of information for 
 hundreds of Aladdin employees. 
 
 It shows the actual workings of every turning wheel that helps to manu- 
 facture Aladdin Houses, and locates, routes and hurries every order from the 
 hour it enters the mill until the order is ready for the assemblers and loaders. 
 The magic board, which was 
 originated by Aladdin for the 
 manufacture of houses, is one of 
 the most valuable features in con- 
 nection with Aladdin’s mill effi- 
 ciency. 
 
 It eliminates—as if by magic 
 —-mistakes in routing, delays in 
 shipping and errors in loading. 
 
 And its workings are truly 
 magic. On this board, the dif- 
 
ferent sections of manufacture are divided off in squares according to the system and 
 journey of every order thru the mill. In each square are a number of small hooks—the 
 number is determined by the capacity of the section or department of the mill. 
 
 As soon as a house order is received and passes thru the Drafting Departments, 
 it is accompanied by a small tag and takes a position on the magic board. 
 
 es ee we cee 5 ate aa elaliae On this small tag is, in reality, 
 “a history of the order. The date re- 
 
 ceived, style of house, shipping point, 
 order number and date to be shipped. 
 This is where efficiency starts 
 and keeps the house progressing 
 thru the mill until it is on its way 
 to the shipping point. When the 
 order is received and entered, it is 
 also given a schedule upon which 
 it is to be manufactured. Each 
 different operation or process enter- 
 ing into the manufacture of the house is given a certain amount of time in which it 
 must be completed. The orders are then placed on schedule for the different operations. 
 
 After the time for the different processes is decided for the houses in the mill, they 
 are placed on a schedule—all in rotation—so that the work on each house is started 
 the hour it is received and progresses until it is loaded and billed to destination. And 
 the vital importance of completing each operation on scheduled time is understood by 
 everyone in the Aladdin employ. 
 
 Shingles! 
 
 The board gives the manufacturing progress of every order at a glance. 
 
 First, the order tag is placed on the section given over to “Big Ben,” the giant 
 machine in the mill that cuts and frames the bill stuff for the house. If, by chance, Big 
 Ben was unable to start work on the house the hour it was received, the operator makes 
 a report that reaches the “‘magic board” immediately, giving the information. That is why 
 the small, red daggers or clips are attached to the small tag—they signify that the schedule 
 upon which this order was placed calls for completion of the work on that day, 
 and so it is absolutely necessary for the operators to complete this immediately. 
 
 After the work which was consigned to Big Ben is completed, the order progresses 
 on its journey to the cut-off saws, mitre saws, trimmers and finishers, to the cabinet 
 and hardware departments and then to the loading or assembling room. The work for 
 each department, no matter how small, is kept on scheduled time from the start to 
 finish. In that way, the small tag makes a 
 trip across the “magic board” in keeping with 
 its progress thru the mill, so that at a glance, 
 it is possible to tell whether or not it is being 
 manufactured according to schedule. 
 
 The object of this—the magic board—is 
 summed up in one word—efficiency. Efficiency 
 is the art of working systematically and is 
 the elimination of unnecessary motion so as 
 to secure the maximum of production. 
 
 Efficiency is as essential to manufactur- 
 ing as steam to the locomotive. 
 
 It is the magic lever of bigger produc- 
 tion and lower costs. 
 
 It enables the manufacturer to ‘do two 
 things where only one was accomplished be- 
 fore. 
 
 Aladdin Houses are manufactured upon 
 the highest principles of mill efficiency. 
 
 Every order or house is in reality planned 
 for manufacture twenty-four hours before the 
 <2 ~=Cworrk is started. 
 
 Receiving Platform And if the “magic board,” the exponent 
 of efficiency for the Aladdin mills, were not in 
 use, it would be next to impossible to learn whether or not the different departments 
 
 were working up to maximum production or completing their work as quickly as 
 possible. 
 
 This is another feature that helps to keep the cost of manufacturing down—because 
 
 Aladdin mills are working to capacity at all times—hence the customer pays for no 
 lost time or unnecessary motion. 
 
 8 
 
UPPOSE we leave the offices for the present and ride out to the mill, 
 
 where many acres are devoted to lumber, buildings, machinery and 
 tracks. 
 
 The piling yards contain many millions of feet of lumber, piled 
 along nearly two miles of our own railroad tracks. Great mountains of fine 
 cedar shingles, lath piled high and many stacks of heavy timbers are found in 
 excellent orderliness, awaiting their turn to be called into the mill for working 
 into houses. 
 
 All lumber from the yard enters the mill in car loads only. Let’s follow 
 this car and see where it goes. 
 
 The Genii of the Mill 
 
 The nervous, bustling little switch engine whisks the cars of rough lumber 
 from the piling yards and threading its way over intricate switches pokes them 
 under the high protected receiving section of Mill 4. Several men board the 
 car and take up the work of starting the rough lumber on its way through 
 the Readi-Cut System. 
 
 And here awaits the Genii of the Mill. An inert mass of cold steel, iron, 
 leather and wood, needs but the touch of a button, like the rubbing of the 
 ancient lamp, to spring into being, its liquid blue flames crying with eagerness 
 as the great motors instill the breath of life, its snapping belts, its roaring 
 gears, its flashing knives and shrieking saws—seeming like energy unbridled! 
 
 But watch! 
 
 The great planks are flowing steadily, evenly, smoothly, into the 
 iron maw, un- 
 der rolls, shaved 
 to silkiness by , 
 the whirring . } 4 
 knives, ripped — : 
 cleanly by flash- 
 ing teeth and 
 re-sawed neatly 
 Dye et Hemmsteel 
 toothed ribbon 
 thats, essla-cers 
 through the 
 timber as easily 
 as you'd part 
 your hair. 
 
 A great 2x12 inch plank has been ripped into three two-by-fours, re-sawed 
 into six one-by-fours and all of them planed smooth, and at a speed of three 
 hundred board feet a minute. How long do you suppose it would take one 
 
 9 (Continued on page 12) 
 
 x dai sett nca RAND Nee en Ma i Bu we ialtabs isso se 
 
 One End of Mill 4 which is 739 Feet Long 
 
7 
 \ \ \ 
 
 hee 
 ee FT YA Page 
 eet 
 
 Re 
 
 HE Georgia 
 was erected i1 
 It is one of 
 Aladdin houses | 
 Aladdin’s home cit 
 Bay City say, “See 
 up over night,” the 
 progressed very ray 
 a great contrast bet) 
 Cut methods and th 
 of building. Asan 
 started the first of 
 the occupant Augt 
 complete work on t 
 one of the many | 
 pleted has progress: 
 
 The erection dat 
 interesting. One 
 helpers completed 
 in twenty days, tv 
 painting, staining 
 eight days. 
 
 It is understood, 
 tricians, plumbers ; 
 at the same time 
 was in _ progress. 
 plumbing rough-w 
 soon as the fram 
 Thus, all the work 
 out interference fra 
 
 The plumbing, p 
 lighting work was « 
 most every builder 
 this work, these rec 
 tance as the figures1 
 
 When the ere 
 Georgia, built in 
 pared with the cc 
 customers over. th 
 many have made 
 pleting some of tl 
 For instance, Geo. 
 did all the lathing 
 home himself in 
 meant a saving to 
 and $55. Others s 
 However, the reco 
 an idea of how the 
 progresses. 
 
 ww 
 
 10 
 
»ver two hundred 
 
 be erected in 
 . As the folks in 
 is as if they grow 
 ork of erection has 
 dly and has proven 
 zen Aladdin Readi- 
 old-fashioned way 
 xample, one home 
 uly was ready for 
 tl. This included 
 e home, and every 
 laddins now com- 
 |with equal success. 
 on the Georgia is 
 arpenter and two 
 he carpenter work 
 men finished the 
 nd varnishing in 
 
 f course, that elec. 
 d painters worked 
 e carpenter work 
 The wiring and 
 k was installed as 
 work was erected. 
 as in progress with. 
 . one or another. 
 stering, heating and 
 ntracted, and, as al- 
 =cures estimates on 
 ‘ds are of no impor- 
 y be secured locally. 
 on costs of this 
 ry City, are com- 
 s reported by our 
 country, we find 
 4 saving by com- 
 work themselves. 
 Jellman, of Indiana 
 nd painting on his 
 pare time. This 
 im of between $40 
 e in different ways. 
 ls printed here give 
 
 york on an Aladdin 
 
 AK KY 
 
 " 
 
 == 
 mentiath firishect wor 
 
 ia 5 | 
 NY 
 
 i} 
 
The Genii’s Left Arm 
 
 hundred carpenters to do the same thing? 
 lhatsethes Geni seaichtearn: 
 Let’s look at the left, which ex- 
 tends nearly three hundred feet 
 down this section of the mill. 
 
 The Song of the Saws 
 
 The sixteen foot one-by- 
 fours drop into the Genii’s 
 great nine-fingered hand — 
 called prosaicly a “gang trimmer”’ 
 —-which is handled like a great 
 pipe organ whose deep notes are 
 touched’ by the feet of the 
 player. The artist who governs 
 the ‘Song of the Saws” must be 
 both quick of thought and fleet of 
 foot. As the long boards pass 
 him in rapid succession, he must The Aladdin Genii 
 
 flash a decisive eye, touch one or two or three 
 levers with his foot to catch and cut a defect 
 by raising one saw dropping another and 
 cut each piece to standard lengths. Nine 
 saws give nine notes which this artist says is 
 enough to play ‘‘Home, Sweet Home’’—and 
 he does it all day long. 
 
 Now watch the Genii’s arm gather up 
 the finished pieces and deliver them down the 
 long stock room, each size and each length 
 finding its proper place on Aladdin’s shelves, 
 all completely manufactured ready for your 
 home. This is the largest lumber conveyor 
 ever built and of course, designed especially 
 The Genii’s Nine-Fingered Hand by Aladdin’s experts, 
 
 12 
 
HE first rule in the Decalogue of Manufacturing 
 is: Lo lower the cost, divide the several parts 
 of the labor employed into simple specialized, 
 mechanical operations. 
 
 But this won’t work without the mystic word. 
 
 And that word is “VOLUME!” 
 
 Your local contractor may build ten houses a year. 
 
 Could he afford to invest $50,000 in a ‘‘Genii” to lower his cost on the 
 ten houses twenty per cent? 
 
 “Volume” of business makes possible the highly specialized machinery 
 found throughout the Aladdin mills; makes practicable the investment of 
 10,000 in a single machine that will lower the cost $5.00 on a house! 
 
 But that $5.00 is multiplied twenty to thirty times for each house and 
 saves every buyer of an Aladdin from $100 to $200 on construction cost alone. 
 
 A Battery of Quick-Action Saws 
 
 Backing up the Genii, the “42 centimeter” of the mill, is a battery of 
 quick-action saws which takes up a position on the south side of Mill 2. 
 ‘These saws are manned by rapid workers in preparing clean, straight dimen- 
 sion lumber for the highly developed mitre department. 
 
 Did you ever watch a carpenter measure off a two-by-four with his two- 
 foot rule, take his square and pencil a line across it, and, picking up his saw, 
 patiently saw his way through the piece? It takes time, doesn’t it? 
 
 Just watch the Aladdin way! 
 
 Without moving his position, the operator grasps the two-by-four from 
 the truck at his elbow, slips it on the saw table, a flash of steel and it’s done. 
 
 But how does he measure it, you ask. 
 
 You probably didn’t notice the long steel measuring instrument stretching 
 away from the edge of the saw. It is graduated to one-sixteenth inch, with a 
 
 A Battery of Saws 
 13 
 
steel gauge. The saw leaps forward at a movement of the foot. It’s done so 
 swiftly, so easily and withal, so accurately, that you just naturally marvel! 
 
 The Magic Square 
 
 Did you ever sit in church and marvel at the interlacing beams and 
 girders that support the high roof? Suppose you were given two figures— 
 the width of the church and the height of the roof—and were 
 then told to cut all those mitres and angles and bevels with a saw 
 so that they would fit perfectly when the workmen carried them up 
 on the scaffold. ; 
 
 Could you do it? 
 
 You could with the Magic Square if you knew how to use it. 
 
 The Magic Square is as old as the builders’ trade. You have seen 
 it hundreds of times, and yet the chances are you looked upon it 
 without interest and little suspected its wondrous capabilities. 
 
 It will give the formula for the most intricate geometric problem; 
 is used by astronomers to reveal the height of the stars and the size 
 of the sun; it gauges the firing angle of the battleships’ guns. In the 
 builders’ art, it is the first tool on the draughting board, the first tool 
 
 on the foundation—and the most important 
 throughout the undertaking. 
 
 The Master of the Square 
 
 You will find hardly one carpenter in ten who has mastered the Steel 
 Square. Chiefly, he uses it to measure the length of a board and to square 
 up the end, for sawing. 
 
 Let’s turn from the battery of saws to the battery of brains, the mitre men 
 and the Master of the Square. 
 
 Without the angle, mitre and bevel, architecture 
 would be as uninteresting as a dry goods box. 
 
 : It’s the business of these men to apply the Magic 
 M Square; to form and fashion beautiful roofs, 
 shapely dormers, interesting brackets and 
 eave-work that give to Aladdin houses the dis- 
 tinction rarely found elsewhere. 
 
 Nii. 
 
 The Master of the Square 
 14 
 
AM AS 
 
 ‘ Y 
 
 ry 
 eg), 
 
 The Point of a Pencil 
 
 With his blue prints before him, the Master of the Square 
 selects a straight, clean timber. His square and pencil glide 
 swiftly up the length of the piece. The mystic 
 numerals point a line here, a dot, there—and 
 the builder’s dream has been consummated. 
 he experiences aude skill ole thes aces. sethe 
 : stored up knowledge of mathe- 
 matics and geometry and the 
 VaStesanceintlicates esclencessot 
 manufacturing are concentrated 
 in the point of this pencil. 
 Turn now to the series of steel tables. 
 
 There’s a hum underneath, as the motor gives 
 
 impulse and speed to a sharp edged saw. How 
 flexible seems the whole affair. The operator touches a lever and the steel top of 
 
 the saw table tips. Another lever and the saw itself takes an angle. Sliding guides 
 move about the surface. Each movement is designed to follow the dictates of the 
 Magic Square and pencil. 
 
 The lumber leaves this wonderful machine, 
 trimmed to length, mitred and beveled. What 
 takes the carpenter hours to do is accomplished 
 in a few seconds. 
 
 As the pieces leave the saw table, they are 
 marked with stamp and stencil, carefully bundled 
 and placed on trucks ready for shipping. Great 
 care is exercised and a system almost infallible 
 guards the marking and handling to in- 
 sure against error. 
 
 As we leave the mitre saws, we pass g 
 another battery of quick-action saws 
 on the north side of the mill, a_ big 
 “American Moulder and Matcher,” and 
 enter long lanes of window frames, 
 door frames, sash, mouldings and _ in- 
 terior finish. It’s the largest stock of 
 finished house building material ever 
 gathered together. And you'll 
 look in vain for a single knot, 
 for a single stain, for a single 
 defect. 
 
 3s 
 
 Showing a Few Mitres 
 
 b) 
 
 The Point of a Pencil 
 
 Purified Lumber 
 
 And this leads us to inspect the famous Dollar-A-Knot Siding in Mill 8. Under this 
 roof are thousands and thousands of feet of “Pure and Unadulterated” raw material. 
 It’s the finest array of blemish-free lumber imaginable. Each piece is stamped with our 
 Dollar-A-Knot Guaranty. Adjoining is the flooring warehouse—Mill 7 with its own 
 mitre saws and trimmers and the glazing rooms, where carloads of glass are stored, cut 
 and put in the windows and doors. We make our own leaded glass, but this work is 
 done in Mill 6 because that is the mill in which Aladdin cabinets, bookcases and 
 fine woodwork are manufactured, and re 7 coe : 
 where leaded glass is used. ' 
 
 Beyond are the outside finish yards and | 
 sheds. And you'll look in vain for knots | 
 or defects here. 
 
 “T never heard of such a wonderful stock ~ 
 of fine lumber,” exclaimed a large con- 
 tractor who was inspecting the mill recently. 
 “It’s not hard to find narrow or short clear 
 lumber, but look at those 18 foot 12 inch 
 wide boards. Pile after pile of them, beau- 
 tiful in grain, and not a defect to be found oe 
 in the YARD!” The D 
 
 15 
 
 aN r 
 AAC 
 ab 
 
 Ollar-A-knot Siding Warehouse 
 
Ot “ ‘ ne -* 
 
 {?? 
 
 6¢ HE. finest equipped woodworking mill in the country!” was the en- 
 thusiastic statement made recently by a prominent machinery manu- 
 facturer as he concluded an inspection of our Cabinet Mill. 
 
 He was right. 
 
 Positively the last word in machinery and equipment is found in 
 our Cabinet Mill. It’s responsible for the quality and workmanship of the 
 interior finish, stairways, bookcases, cabinets and other similar work in Alad- 
 din Houses. 
 
 Highly skilled artisans work at long benches or manipulate special ma- 
 chinery. That peculiar bucket-shaped iron affair in the hands of the work- 
 man is an electrically driven stair builder. It’s almost a jack-of-all-trades. 
 It will house a stair stringer, mould the end of a church pew or panel a 
 porch column—and do it with lightning rapidity. 
 
 Here's ‘aueiia- sor | bores away with 
 chine with a long auger and bit, 
 sandpaper belt! making several 
 
 It's, Wsed=ato holes, and then 
 smooth all inte- takes his chisels 
 rior finish, and and chips and 
 what beautiful blows and chips 
 results it gives! until he has con- 
 sumed a_ great 
 deal of valuable 
 time. 
 
 Wied tice eee 11S 
 workman lean a 
 door against the 
 chain  mortiser. 
 That’s about all 
 thereasstout: ele 
 leans the door 
 against it but an 
 
 The 
 Whirlwind 
 
 Next is a chain 
 mortiser. Did 
 you ever watch a 
 carpenter mortise 
 a" d00T; 12 c, uct 
 the hole in the 
 2dge 10 ~receiye 
 
 <€. aS 
 
 the lock? He Automatic Stair Builder instant, a whirl- 
 
 16 
 
wind of shavings, and takes it away. 
 The door is mortised ! 
 
 You pass door-making machinery, 
 sash machinery, screen machinery, 
 lathes, drum sanders, special rips, 
 planers and moulders. Here in one 
 section is the glue room, another 
 the bench men, and beyond is the 
 finish stock room. 
 
 What This All Means To 
 You 
 
 By the application of the afore- 
 mentioned first rule of manufactur- 
 ing, we have been able to improve 
 quality and lower cost so that your 
 dollar will bring you immensely 
 more returns, more value in the home you build, than would be possible by 
 any other method, manner or way of building. 
 
 It means that you are receiving the combined skill of master craftsmen 
 at the price you would usually pay for the most ordinary kind of work. As 
 the quiet, smooth running, powerful and beautiful mechanism, the modern 
 automobile, is the product of master engineers and manufacturers and is 
 beyond the ability of the ordinary blacksmith, so is the Aladdin house the 
 product of brains, skill and unlimited resources, commanding the highest effi- 
 ciency in workmanship and material. 
 
 Your home emerges from an organization as complete as that required for 
 the building of a mammoth twenty-story steel structure. 
 
 Aladdin 
 Stairway 
 
 And Now About Service 
 
 “Just what will you do for me besides shipping me my house?” we have 
 been asked by prospective customers. Our answer is, ‘we will do any one, or 
 all of the following, depending upon your needs: 
 
 Help you dig your cellar. 
 
 Help you build your foundation. 
 
 Help you build your chimney. 
 
 Help you get the right workmen. 
 
 Help you erect your house. 
 
 Help you with your plumbing, 
 lighting and heating. 
 
 Help you plaster. 
 
 Help you paint. 
 
 Help you decorate and paper. 
 
 Help you furnish your home. 
 
 Help you lay out your grounds. 
 
 Help you plant your trees and 
 shrubs. 
 
 These helps come to you through special personal letters from our experts, 
 special books and pamphlets written for our customers, and in illustrated 
 instructions. You are completely independent of local conditions. And there 
 is no charge whatever for these services to ALADDIN CUSTOMERS. 
 
 17 
 
iii cic A 
 
 Honor in Business (s Always an Asset 
 
 “To fulfill every promise; to mix integrity with every article you sell; 
 to be courteous and kind; to be fair always to all men; to build up with 
 hope for better things as your guiding star; to keep faith with others, as 
 well as yourself; to try to do the thing better than it has been done; to 
 hate sham, shoddy and bombast; of such is the kingdom of successful 
 
 business.” 
 iii in 
 
 ‘ccc 
 
 Aladdin Achievements 
 
 What Aladdin has done for others is important to you as indicating what 
 he can do for you. 
 
 Aladdin has built six cities. 
 
 Aladdin Houses received highest awards at the: 
 
 Panama-Pacific International Exposition. (World’s Fair). 
 Michigan State Agricultural Exposition. 
 
 Selected by the United States Government to co- operate in the production 
 of an ideal workman’s cottage. 
 
 selected by. State of Michigan to furnish homes for State Officials. 
 
 Furnished houses for the British Government. 
 
 Furnished a house for the president of the Republic of Liberia, East 
 Africa. 
 
 The president of the Locomobile Company lives in an Aladdin House. 
 
 The city of Charleston, South Carolina is an Aladdin customer. 
 
 We have furnished from one to three hundred and fifty Aladdin Houses 
 to each of the following great industrial concerns: 
 
 A. D. Julliard & Co. coy eee Kent Hest ge eee Pere pe nce Rail- 
 hemical Co. o0., Lhe. | ittlefie ealty Co. Toa 0. 
 ee ae seer Co Cudahy Refining Co, Lukens Iron & SteelCo. _ Pittsburg Plate GlassCo 
 Re aes & Dominion Coal Co. M.A.Hanna Mining Co. Rich Creek Coal Co. — 
 Alan Wood, Iron Dow Chemical Co. Manhasset Mfg. Co. Sheboygan Valley Land 
 Steel Co. Dupont Powder Co. Manufacturers Gas Co. S2himesGo: y 
 Atlantic Mills, Inc. Ford Collieries Co. Mark Mfg. Co. 
 Atlas Powder Co. Goodwin-Gallagher Moshannon Collieries Standard Oil Co. 
 Bristol Brass Co. Sand & Gravel Corp. Co. ae Silk Co. 
 Calumet and Hecla HB Bellic WG, Mt. Vernon Ladies’ Asso- C ide Water Pipe 
 ns iati i 0. Ltd: 
 Mining Co. Zoller. ciation of the Union. 
 GasnatissStoneeCo H. L. Barber & Co. National Acme Mfg. Co. Thompson Connells- 
 SP : Hercules Powder Co. Pennsylvania Coal & ville Coke Co. 
 Central Land Co. Investment Realty Co. Coke Corp. Tropical Plantation Co. 
 Cochran Coal Co. Kellys Creek Colliery Pennsylvania Railroad Valley Mould & Iron Co. 
 Coghlin & Gray Cor Co. Warren Axe & Tool Co. 
 
 Do Aladdin customers | come back to us for more houses? Here’s the evi- 
 dence: 
 
 One of the above customers placed the following quantity orders for 
 
 A street of All Aladdin Homes 
 
 18 
 
 AVERY {{RRARY 
 COLUMBIA UNIVERSITY 
 
Aladdin houses at intervals of from two to eight weeks. apart covering a 
 period of a single year: 
 
 Sixty Aladdin Houses. Twenty-Six Aladdin Houses. 
 Forty Aladdin Houses. Six Aladdin Houses. 
 
 Firty Aladdin Houses. Two Aladdin Houses. 
 Thirty-One Aladdin Houses. Twelve Aladdin Houses. 
 
 Sixty-Seven Aladdin Houses. 
 
 Can stronger evidence be given—than that a great modern business house 
 shall time after time buy and erect Aladdin Houses in large numbers? Doesn’t 
 it prove effectively that Aladdin Prices, Aladdin Quality and Aladdin Service 
 are supreme ? 
 
 What you will find in your Aladdin catalog which will reach you by the 
 next mail. 
 
 Over five hundred thousand prospective home builders wrote to Aladdin 
 last year. 
 
 Think of it! Over a half million American families interested themselves 
 in Aladdin houses in one year alone. 
 
 And almost every city, town, village and hamlet in the United States is 
 represented in our correspondence. 
 
 “What a wonderful knowledge of home builders’ needs this must give 
 you,” we have been told. 
 
 It does. 
 
 And the Aladdin catalog you are about to receive is built up out of the 
 condensed facts, the priceless experience, we have garnered out of this asso- 
 ciation with home builders. 
 
 Authorities who have examined the 1919 Edition of the Aladdin catalog 
 state that it surpasses any book ever published on this subject—in value and 
 assistance to the home builder; in completeness of subject and in beauty of 
 illustration and description. . 
 
 The first fourteen pages are devoted to an important explanation and 
 description of the wonderful Aladdin Readi-Cut System of Construction 
 which has almost revolutionized building methods. 
 
 You will learn how the Aladdin System saves at least 18% lumber waste, 
 practically one-third of the labor bill and many other economies, for your 
 benefit. 
 
 You will find a remarkable selection of modern dwellings, bungalows and 
 cottages, beautifully pictured, described and priced. 
 
 You will learn of Aladdin’s splendid Golden Rule Service, which has 
 smoothed the path of thousands of home builders and will help you build 
 your home without the troubles that beset the home builder of former days. 
 
 Again permit us to state the importance of a careful reading of the first 
 fourteen pages. 
 
 And remember that to get the fullest and most complete information on 
 the house of your choice, you will need to write us which one you are interested 
 in so that we can mail you ad// the facts about it. We have many interesting 
 things to tell you which could not possibly be gotten into the catalog. 
 
 {f you don’t receive your catalog within one week, write us on 
 a postal card: ‘‘ Catalog not received. send another.”” 
 
 and sign your name and address. 
 
 The Aladdin Company 
 
 Exclusive Manufacturers Aladdin Houses Bay City, Mich. 
 19