“| ae 1 oe _ 2 x if Fr. VU iu : ) a oe < 2 “IDEAL LIGHTING: Illustrating and Describing NEE XA iE ES THE ALEXALITE COMPANY 434 East 23RD. STREET NEW YORK CITY eersHE ALEXALITE System of Illumination is J Ree) designed for the offices and residences of x4 ya=e4 those who appreciate the value of their eye- 9 WS A| sight. The eye is accustomed to do its work i by daylight. Alexalite Illumination approxi- mates daylight conditions more closely than any other source of artificial light. The diffusing bowl of every Alexalile is of formed steel, coated inside with highly efficient, white, fired, porcelain enamel. It is scientifically shaped so as to secure the best effects of light distribution. In most cases the diffusing bowl is encased in an artistically moulded composition exterior. The arrangement of diffuser and lamp to permit easy cleaning with no danger of breakage, is perfect. The highest efficiency of the Alexalite is attained when used with the new Type “C’’ Mazda Lamp, the most economical incandescent lamp ever placed on the market. Owing to the heat resisting qualities of the diffusing bowl, Alexalites may be used without damage with any size of lamp from 100 to 1000 watts. Alexalites are recommended for the illumination of general offices, banks, department stores, public buildings, moving picture theatres, lodge rooms and residences, or of any spaces where clear vision and the comfort of the eye are a consideration. A wide range of designs is offered, so that selections may be made in keeping with architectural effects or special ornamentation. Our Illuminating Department has capable engineers who will give data and make suggestions regarding any proposed installations. Layouts for proper light dis- tribution and costs of operation and maintenance will be made gratis upon request. Coe Page Three Atle Pee AnLs Leleks av Commercial Type Commercial and Commercial Junior Types Nos. 300 and 301 HIS is the Alezalite in its simplest form, consisting of a formed steel bowl, coated on the inside with white, fired porcelain enamel. Used for lighting large areas where special ornamentation is not required. No. 301 is similar to No. 300, but is smaller. Furnished the proper length for all ceiling heights. Dimensions No. 300, length over all, 26 inches; spread, 22 inches. No. 301, length over all, 18 inches; spread, 15 inches. Capacity No. 300, Type “C’? Mazda Lamps, sizes 300 to 1000 watts inclusive. No. 301, Standard Mazda Lamps, sizes 100 to 200 watts inclusive. Finish Dull white enamel. | List Price Wired complete with Okonite Wire, 36-inch insulating joint and socket, but without lamps. ING 300 Commercial aetete eeatea eayctatetete eo ace chee tm anne en alate cpr Sener: 3 $18.00 Now30L, Commercial Juniory.7.. 25 a2 028 Sees oie oe is eo aw eve sie 13.00 Gives maximum uniform illumination over the greatest area with least consumption of current e AGL exw As leiak Page Four Se ee LLL LO LLL LL CLM MUM OO MMMM Lotus and Lotus Junior Types Nos. 303 and 304 Bek general offices, moving picture theatres, cafes, lunch rooms, etc. These fixtures have standard Alezalite bowl, encased in a moulded composition exterior. No. 304 is similar to No. 303, but smaller, and is suitable for balconies, mezzanines, etc. Furnished the proper length for all ceiling heights. Dimensions No. 303, length over all, 27 inches; spread, 24 inches. No. 304, length over all, 20 inches; spread, 18 inches. Capacity No. 303, for Type “C”’ Mazda Lamps, wattages 300 to 1000 inclusive. No. 304, for Standard Mazda Lamps, sizes 100 to 200 watts inclusive. Finish Antique ivory. Other special finishes can be furnished when specified. List Price Wired complete with Okonite Wire, socket, 3¢-inch insulating joint, etc., but without lamp. No#3032 Lotus aes seer ee ET res een nH Te $30.00 Gives maximum uniform illumination over the greatest area with least consumption of current Page Five Nab gO NIB AL ED MMIC NCUUUUUINNTTUUULNTOUUULTUITUUUUCUOUUULLOCCOCUULLUOOOCCCULLUOLCCUULCUO COC CCLLO UC UCLLCDOOCUULLCUCCCEELLLLCLCLLLCLCC LLL ccc LCL co ATMO TNOTTUUUUUUUUUUOIUUNTNTCCUUUUUULLLCLLLUUI DOCU LCLULLCLLLLLL LL LLCULLLLLLLLLLLL LLL cL cory RIGHT 85395 Gothic Type Gothic and Gothic Junior Types Nos. 310 and 311 | Eee with standard Alezalite diffusing bowl encased in composition —4/ exterior. Recommended for residence, library, church, theatre or lodge room lighting. Furnished the proper length for all ceiling heights. No. 311 is similar to No. 310, but is smaller. Dimensions No. 310, length over all, 27 inches; spread, 24 inches. No. 311, length over all, 20 inches; spread, 18 inches. Capacity No. 310, for Type “C’” Mazda Lamps, sizes 300 to 1000 watts inclusive. No. 311, for Standard Mazda Lamps, sizes 100 to 200 watts inclusive. Finish Antique ivory. Other special finishes can be furnished when specified. List Price Wired complete with Okonite Wire, socket, 3¢-inch insulating joint, etc., but without lamps. INOweo.LO 5 GO tll peer nee ee eeereein sivi eart ee. ee hoes Ya eect Says $58.00 IN Gao Ll GothiGc) UniOr sere cane Se ees ts 2 taht a el eRe oe een 38.00 Gives maximum uniform illumination over the greatest area with least consumption of current AERA PIs Page Six AVODDLUIOOUNENOVOT000 0000000 EDEDOENOVOAUAUOUUUOUUOOU ODED TAUU UU WM of Classic Type Se Za WT Classic Type No. 318 ADE of metal, with standard Alezalite diffusing bowl. Recommended for the illumination of residences, banks, stores, public buildings, corri- dors and private offices. Furnished the right length for all ceiling heights. Dimensions Finish Capacity List Price Length over all, 24 inches; spread, 25 inches. Antique ivory. Other special finishes can be furnished when specified at a slight additional cost. For Standard Mazda Lamps, sizes 100 to 200 watts inclusive Wired complete with Okonite Wire, socket, °¢-inch insulating joint, etc., but without lamp. No, 318,. Classic... «oe 8s. aes Rene eg ee $46.00 Gives maximum uniform illumination over the greatest area with least consumption of current Page Seven 1 Ned Dy AYE PNG 1B od WEA Baad MMI(iiIIiiii»i#« ({ (I(I( (MCC Devonshire Type Devonshire and Devonshire Junior Types Nos. 344 and 320 HESE fixtures have a moulded composition exterior, equipped with the standard Alezalite diffusing bowl. This type is distinctive and is espe- cially recommended for churches, lodge rooms and theatres. Furnished the proper length for all ceiling heights. Dimensions No. 344, length over all, 52 inches; spread, 32 inches. No. 320, length over all, 42 inches; spread, 18 inches. Finish Antique ivory. Other special finishes can be furnished when specified at a slight additional cost. Capacity No. 344, for Type “C’? Mazda Lamps, sizes 300 to 1000 watts inclusive. No. 320, for 100 and 200 watt Standard Mazda Lamps. List Price Wired complete with Okonite Wire, socket, 3-inch insulating joint, etc., but without lamp. INO# 344) Devonshire eee te renee a ae eee Nets ions ete tt tir $104.00 INOS 206 Devonsiires|UmObe 2.5 oncm satis maxis tae teaver es tram i Je ate 56.00 Gives maximum uniform illumination over the greatest area with least consumption of current ASE ACU lel Page Eight OTTTTUUUUUUTUUUUUTUTUUUUUUTIUTU TOUT TTTOTTNTTOOUUUUTUOUUNUUUTUOUUUUUUUOU UU IITIINOITIOOTTTOIOTTOOTONTONUTUUUTUUONUUUUONUTUUUUUULLLUUILCLUULUOLUUUCUUUUUOUUCUICUULLUcceccccccccLLcnccLLOUccOUGc Me LLLUCLCLLLLCCLLCLLCLLL-CCLLL-LLCLLL-CLLL-LLLLCCLLLLCC-CLLL-LLCLLLLCLLCLLLLLLLLLLLLLLLLLLLCLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLoLL LLL a PATENT APPLIED. re “2 Garland Type Garland Type No. 350 RNAMENTAL metal exterior yencases the standard Alezalite diffusing bowl. Recommended for banks, public buildings, assembly rooms and theatres, and for all other spaces where an ornamental type of fixture is de- sirable. Furnished the proper length for all ceiling heights. Dimensions Length over all, 30 inches; spread, 25 inches. Finish Antique ivory. Other special finishes can be furnished when specified at a slight additional cost. Capacity Type “C’? Mazda Lamps, sizes 300 to 1000 watts inclusive. [List Price Wired complete with Okonite Wire, 3¢-inch insulating joint, Mogul socket, etc., but without lamp. No,390,,Garland JD ype.) Seen, cage One eee $76.00 Gives maximum uniform illumination over the greatest area with least consumption of current Page Nine AMT HexXeas ile Ei PTUPTVOIULUILUOUGTIIULUUUCUOLIALULCULOTIILLLLLLCGLEALCLLCLLULLLLULULEGIELULLULGEASOLLLLLOGOEOULLLOMAMEOULLLLLGOLOULLLULOLGGALULLLLCCLEOOLLUCLUGOGAOULULLLCOGOGALLUPELLGOOAOLULCLCOOOOOOLUULECOCOGAOLUOLUOCOOOCLULULLUUGSOULULLLGUOMAALLLULGCGUOMALLULLLLCOOEOLULLLOLLOGOOLALULLLGMAEULLUOCOLGOAUULULELOOCOOOOLLUUUCUOOMOULLUECGLEIULLLULCUUOTALULLLLCLUOLULLLLLLLGUAECLLLLLLLGoGEULLLLLLLcoo-LLLoLLLGcoce LLL Regency Type Regency Type No. 354 HE moulded composition exterior of this fixture is equipped with a standard Aleralite diffusing bowl. Recommended for any decorated rooms, such as ball rooms, hotel dining rooms, banks or public buildings. Furnished the proper length for all ceiling heights. | Dimensions Length over all, 36 inches; spread, 26 inches. Finish Antique ivory. Other special finishes can be furnished when specified at a slight additional cost. Capacity Type “C’’ Mazda Lamps, sizes 300 to 1000 watts, inclusive. List Price Wired complete with Okonite Wire, Mogul socket, *<-inch insulating joint, etc., but without lamp. INOS BD ATCC CNC VRL y Demeter sere airy arene an an eS kane hele see ae $54 00 Gives maximum uniform illumination over the greatest area with least consumption of current AS ee XA oe Le Page Ten Mittin Pot Consol | Type Consol Type Nom D6 XTERIOR is of metal, encasing a standard Aleralite diffusing bowl. These fixtures are recommended for banking rooms, lodge rooms, offices, corridors, and all medium sized rooms. Furnished the proper length for all ceiling heights. Dimensions Length over all, 28 inches; spread, 24 inches. Finish Antique ivory. Other special finishes can be furnished when specified. Capacity For Type “C’”’ Mazda Lamps, sizes 300 to 1000 watts inclusive. List Price Wired complete with Okonite Wire, Mogul socket, 3<-inch insulating joint, etc., but without lamp. Nos358, Consol Type sce versie ete ce eit ean tare er en $70.00 Gives maximum uniform illumination over the greatest area with least consumption of current Page Eleven - (Aw Bee eG PIUINTUUUUUUUUTTUUUUUUTUUEUUT OU TUUTUUUUUUCNUUU UNTO UUUUOUOUU UU UU OUT TUUCUUD UCC UUTUU CUT TU UOTE UCU CUCU LCCC UU LC LL. UL LL LULL LLL LLL Cameo Type Now 359 HIS fixture has a metal exterior and the standard Alezalite diffusing bowl. Recommended for residences, private offices and medium sized rooms, or on mezzanines. Furnished the proper length for all ceiling heights. Dimensions Length over all, 17 inches; spread, 17 inches. Finish Antique ivory. Other special finishes can be furnished when specified at a slight additional cost. Capacity For Standard Mazda Lamps, sizes 100, 150 and 200 watts. List Price Wired complete with Okonite Wire, socket, %<-inch insulating joint, etc., but without lamp. ING 8300 AAI GOs LV DG Se enkepatace poe ee eM ate a etn Mee Ir recite eel can Ss $24.00 Gives maximum uniform illumination over the greatest area with least consumption of current IN AD AD): Oe bal ae Page Twelve AI TUUVIUIUIUVOUVNLUVEUUUUTAEUUOUUULYVOUUDCODUUUAUUUUUUUTOUVOUSO COOOL UE UU Reed and Ribbon Type Reed and Ribbon Type No. 360 N this fixture the standard Alezalite diffusing bowl is mounted in an orna- mental exterior of moulded composition. Suitable for use in ETE locations. Furnished the proper length for all ceiling heights. Dimensions Length over all, 28 inches; spread, 24 inches. Finish Antique ivory. Other special finishes can be furnished when specified at a slight additional cost. Capacity For Type “C’’ Mazda Lamps, sizes 300 to 1000 watts, inclusive. List Price Wired complete with Okonite Wire, Mogul socket, 34-inch insulating joint, etc. but without lamp. N62360; Reed and .Ribbons ype secces tae ee) cen et ere $52.00 Gives marimum uniform illumination over the greatest area with least consumption of current Page Thirteen IAS LHe ie Le DG Le a ee reer re TTT ITLIT TUM LLLunL LULL LALLA LoL LoL LLL LLL LLL LULL LLL LL CLL LUELLA LLU LOULCUUMULMOLOU LILLIA LLO UU ULM LULL ULM UOMO UMMM ~ Altman Type Altman and Altman Junior Types Nos. 362 and 363 ie standard Alexalite diffusing bowls encased in moulded composition exterior. Recommended for department store lighting and general loca- tions where impressive looking units are required. No. 363 is exactly similar to No. 362, but smaller. Dimensions Finish Capacity List Price No. 362, length over all, 28 inches; spread, 24 inches. No. 363, length over all, 20 inches; spread, 17 inches. Antique ivory. Any other special finish can be furnished when specified. No. 362, for Type “C’? Mazda Lamp, sizes 300 to 1000 watts inclusive. No. 363, for Standard Mazda Lamp, sizes 100 to 200 watts inclusive. Wired complete with Okonite Wire, 3¢-inch insulating joint, socket, etc., but without lamp. ING 2062 8A livia crene cise eas Serie fate pa) Reem pec i PT eee. a aS $38.00 Gives maximum uniform illumination over the greatest area with least consumption of current INABA De NILE able Page Fourteen rn Athens Type Athens Type No. 364 HIS fixture has metal exterior encasing the standard Alezalite diffusing bowl, and is recommended for banks, stores, public buildings, corridors, etc. It is furnished the proper length for all ceiling heights. Dimensions Length over all, 28 inches; spread, 25 inches, Finish Antique ivory. Other special finishes can be furnished when specified, at a slight additional cost. Capacity For Type “C’’ Mazda Lamps, sizes 300 to 1000 watts inclusive. List Price Wired complete with Okonite Wire, *¢-inch insulating joint, Mogul socket, etc., g but without lamp. No.'364,:Athens Ty pein 2 oe ct a ie ere erie a $55.00 Gives maximum uniform illumination over the greatest area with least consumption of current Page Fifteen raed brody, 2), 60 Vad Fal Ad TTITTUUTUUU LLU LULL LULL LLL LLL LLL LLL LL LCCC LL CLL ULL UMUC CMM Panel Type No. 365 a HIS fixture has the standard Alezalite diffusing bowl mounted in exterior casing of metal. Recommended for general use where a plain but effec- tive result is desired. Furnished the proper length for all ceiling heights. Dimensions Finish Capacity List Price Length over all, 19 inches; spread, 17 inches. Antique ivory. Other special finishes can be furnished when specified at a slight additional cost. For Standard Mazda Lamps, sizes 100 to 200 watts inclusive. Wired complete with Okonite Wire, 3¢-inch insulating joint, socket, etc., but without lamp. ING S305 Panel liy pea ne ate een creane it hss tere ett Rome sacle ret cee $25.00 Gives maximum uniform illumination over the greatest area with least consumption of current Aberdeen National Bank, Aberdeen, S. D. Main bank- ing room 52 4 48, 23 foot ceil- ing. 250 walt lamps, perfect illumination. _ ) 4 - Study Room, New York | : Public Library. Notice perfect illumination on working plane. Renaissance type installed. Stenographic Room Harris Trust § Savings Bank Build- ing, Chicago. 15 foot ceiling. Nole perfect illumination. Gothic type installed. The above photographs were taken at night with Alexalite illumination only, and are typical of what Alexalites are doing wherever they have been installed. Alexalites are recommended for use with the new Nitrogen filled Mazda Lamp, as the heat generated by the lamp has no effect on the porcelain enameled steel diffusing bowl.