ida: TEE CHARLES E. LORD | 24 Milk Street Boston, Massachusetts LORD ELECTRIC WIND INDICATOR RECORDS DIRECTION AND VELOCITY WITH POSITIVE ACCURACY BOSTON PUBLIC SCHOOLS Orrice, WinsHip ScHOOL DIGHTON STREET, BRIGHTON Dear Mr. Lord: The Lord Electric Wind Indicator more than pleased me with its operation last winter, and I am looking forward to even better results the coming season. It has proved itself a great money saver. The Winship School where the Indicator was installed last Novem- ber is a Junior High School in the City of Boston, and is heated by the use of oil and is ventilated by air shafts operated by hand. The knowledge of the direction of the wind, together with its force as given by the Lord Electric Wind Indicator, made possible the saving of gto gallons of oil in November, and of 942 gallons of oil in December, and so on throughout the winter. The average temperature of November was the same as that of the previous year, but that of December was very much colder. The whole amount of oil saved over that used the previous year was 5,267 gallons, notwithstanding the fact that the addition last winter of a large portable schoolhouse greatly increased the demand for heat. W. H. Bickrorp, Custodian Winship Schoolhouse 89 Franklin Street, Boston Dear Mr. Lord: The installation of the Lord Electric Wind Indicator in my house at Newton has been completed and I have certainly derived a great deal of pleasure from it. It works perfectly, and as you know I put in the installation so that I have one in my dressing room and one in my library. I, personally, am getting as much entertainment out of it as I get from my radio. I consider it a most satisfactory installation. Very truly yours, yi vey, Henry C. HopeweE_u A SUCCESSFUL INSTALLATION OF THE LORD ELECTRIC WIND INDICATOR BY Crane & Co. or CuHIcAaco AT THEIR EXHIBITION ROOMS AT ATLANTIC CITY ( gg AS the Wind Whirls By SN ger SD FF By Catherine C. Leach =~ }) HE winds that march like armies; aa The winds that sigh like ghosts; ' The winds that sing a chimney-song ) Like genial, tavern hosts; The winds that dance at daybreak Away from prying eyes; The winds that heed the lure of sea And far-off foreign skies— Here is your chance to follow them Upon this dial’s face, To dog those phantom footsteps That never yet left trace! That gust which banged your shutter- blind An angry moment past Glowed ‘‘N”’ for “North” and now “NE” predicts a Northeast blast. Tomorrow, if the day turn fair (And Jove allow a change) A “W” will glow for “West,” but If the gods arrange : I Mig A day of cloud, a day of storm, ke Dh Wig (r->* An “E” will flash the news— Ife = Sf Why, one may now turn weather seer At home with all these clues! Your garden, sir, is on your mind? (COS Your seed book thumbed and torn? And you, milady, wish to learn If fineries may be worn? Well, watch the “S” Or else the ‘“‘S” a ““W” beside— But, if the light becomes “‘SE” Grass weal, gowns woe betide! Mopet A. 8-Incu Dia Set on WALL | Be handsome bronze-gold dial, full of meaning, attuned to the slightest movement of the air, records the ever-changing course the winds delight to take. It glows in answer to their caprice, so that the humblest lay- man in weather matters can readily tell into what quarter the wind is veering. Decidedly modern in simplicity, in practicality of application, more than that, in its ability to stir the imagination through a piece of mechanism which seems fairly to live. In fact so delightfully companionable as it flicks around from letter to letter—warm, glowing, alert. Translating the language of the winds for the practical- minded in a practical manner; for the imaginative with all the eloquence of a dabbler in dreams. Quite practical, you must admit, And if you slightly lean To romance at the thought of “blows” That make strong ships careen— Why, then the winds’ velocity will Interest you indeed. The “V” illumined flashes forth The winds’ uncanny speed. Five flashes in a minute’s time Would mean that down the hour A wind went lazily along Five miles—but one of power Might flash ten times as much to show That it would grow a gale. This dial is the weather’s book With scarce a twice-told tale. F | A+ af, 7 : YK ja CE — EARLY six hundred feet above Broadway stands a watch tower of the winds as shown on the front cover. The winds themselves indicate the paths they plan to take; the dial, a watcher within the walls, flashes their intention on the instant. So versatile is the new Lord Electric Wind Indicator that it is adapted to the drawing room or the skyscraper. Through this remarkable new invention the direction and velocity of the wind can be accurately determined—from the street, the club, hotel, public building or home, at any hour of the day or night. The Lord Electric Wind Indicator answers first the need of those whose business or plea- sure activities may be governed by present or prospective weather conditions, such as yachtsmen, shippers, owners of country homes by sea or lakes. At the same time it is of uni- versal interest to those who delight in weather prediction. The Lord Electric Wind Indicator is a scientifically constructed, yet simple, instru- ment. The vane which gives the electrical impulse showing the direction of the wind, and the anemometer, a very ingeniously con- UNITED STATES DEPARTMENT OF AGRICULTURE Weather Bureau, Boston, Mass. Mr. Charles E. Lord, 24 Milk St., Boston, Mass. My dear Mr. Lord: It was a great pleasure to me to visit your home in Newton and to see your ‘ eed Be USH WITH WALL Lorp PorTABLE ELecrric WIND INDICATOR WITH 8-INCH BRONZE- Go.tp Diat as SHown ABove. THE Case 18 ManoGany FINISH structed instrument which shows the velocity of the wind, have been tested by the United States Bureau of Standards and adopted by the United States Weather Bureau. The Indicator consists of a weather vane show- ing wind direction and an anemometer of the new three-cup type, for measuring the velocity of the wind. These are electrically connected by a 10-wire cable to an indicating dial which may be placed wherever desired. On this beautifully etched bronze-gold dial are eight points of the compass lettered in white. Behind each point of the compass is an electric light bulb. As a connection is made, these letters are illuminated, thus showing the direction of the wind. In the center of the dial is a single bulb. This lights at intervals. The number of flashes per minute indicates the number of miles per hour the wind is blowing. Dials may be made of any style or size to suit individual taste, or to harmonize with surrounding decorations. The vane, anemometer and dial are manu- factured by Messrs. Julien P. Friez & Sons, the foremost makers of weather instruments in America. 3 STARBOARD LANE York Harspor Mat1nE Mr. Charles E. Lord, 24 Milk St., Boston, Mass. Dear Mr. Lord: Thank you for your letter. I very complete and—sasisfactory meteorological equipment. It is much better than anything of the kind I have ever seen before owned by private parties. I was especially interested in your instru- ment for indicating the direction and velocity of the wind. It is a most attractive way of show- ing this phase of weather, and will, I am sure, make it easily accessible to the public, which is always interested in such things. Yours very truly, (Signed) G. A. Loveland, Meteorologist STONE & WEBSTER INCORPORATED 120 Broapway, New York Charles E. Lord, Esq., 24 Milk St., Boston, Mass. Dear Mr. Lord: Our installation, which is probably the highest in New York, has been suc- cessful in every way. I find it is particularly useful to me as a yachtsman, as I frequently like to know the direction and velocity of the wind, which are helpful in calculating probable changes in the weather. Not only is the indicator of value to me in this way, but it is a source of constant interest to visitors in my office. Sincerely yours, (Signed) Charles A. Stone FORECASTING The use of the Lord Electric Wind Indicator for fore- casting the weather in connection with the barometer or barograph is shown in the following wind-barometer table where the wind and barometer indications for the United States are generally summarized. When the wind sets in from points between south and southeast and the barometer falls steadily a storm is approaching from the west or northwest, and its center will pass near or north of the observer within 12 to 24 FH BW EAS FER hours with wind shifting to northwest by way of south- west and west. When the wind sets in from points be- tween east and northeast and the barometer falls stead- ily a storm is approaching from the south or southwest, and its center will pass near or to the south or east of the observer within 12 or 24 hours with wind shifting to northwest by way of north. The rapidity of the storm’s approach and its intensity will be indicated by the rate and the amount of the fall in the barometer. Wind direction SW. to NW.... SW. to NW.... SW. to NW.... SW.to NW.... Barometer reduced to sea level 30:10) t0130:20 and steady= 1.4 ..-. a+ 30.10 to 30.20 and rising rapidly 30.20 and above and stationary...... 30.20 and above and falling slowly... . 30.10 to 30.20 and falling slowly 30.10 to 30.20 and falling rapidly..... 30.10 to 30.20 and falling slowly 30.10 to 30.20 and falling rapidly. .... 30.10 and above and falling slowly... . SE. to NE..... SE. to NE..... 30.10 and above and falling rapidly... lye COUN Eanes Seto Nivea. 30.00 or below and falling slowly. .... 30.00 or below and falling rapidly 30.00 or below and rising slowly 29.80 or below and falling rapidly... . 29.80 or below and falling rapidly.... Going to W....| 29.80 or below and rising rapidly Aaron wy ee ee i oe ” Ae phn. Installation for Old Colony Tru 17 COURT STREET BOSTON Character of weather indicated Fair, with slight temperature changes for 1 to 2 days. Fair, followed within 2 days by rain. Continued fair, with no decided temperature change. Slowly rising temperature and fair for 2 days. Rain within 24 hours. Wind increasing in force, with rain within 12 to 24 hours. Rain in 12 to 18 hours. Increasing wind, and rain within 12 hours. In summer, with light winds, rain may not fall for several days. In winter, rain within 24 hours. In summer, rain probable within 12 to 24 hours. In winter, rain or snow, with increasing winds, will often set in when the barometer begins to fall and the wind sets in from the NE. Rain will continue 1 to 2 days. Rain with high wind, followed, within 36 hours, by clearing, and in winter by colder. Clearing within a few hours, and fair for several days. Severe storm imminent, followed, within 24 hours, by clear- ing, and in winter by colder. Severe northeast gale and heavy precipitation; in winter, heavy snow, followed by a cold wave. Clearing and colder. ‘, st Co. LorpD ELEcTRIC WIND INDICATOR Cuaries E. Lorp - 24 Mixx Srreetr, Boston have decided to take the wind indicator and one of the dials home with me to Detroit on the 10th of next month. There set it up. This practically answers your query as to the interest I take init. We have had great pleasure in the two instruments, one in one house, one in the other, constantly watching the wind, its veloc- ity and its direction. Thanking you very much for the pleasure you have given me, I remain Yours truly, Russell A. Alger OLD COLONY TRUST COMPANY 17 COURT STREET, BOSTON, MASS. Mr. Charles E. Lord, 24 Milk St., Boston, Mass. My dear Mr. Lord: The electric weather vane and anemometer that you installed at our main office, 17 Court Street, early last summer has been very satisfactory indeed. We have had a great many favorable comments about it. My personal experience shows that the public, as well as the clerks of the Old Colony Trust Company, are much interested in observing which way the wind may be. All of the officers of the Trust Company believe it is a very useful advertisement. With kindest regards, I am sincerely yours, (Signed) H. W. Burge, Comptroller a Lord Electric Wind Dice y ROD = am, .) Be er oe \ \ ' SO) | NAS iN ANA) OREAS was there, the North Wind, noisy and powerful, = with menacing scowl, gusty, war-like; B& AIKIAS nearby and much akin, the famed Northeaster, with clouds upon his brow and in his breath the pelting hail; =. PELIOTES too, out of the East, friend of fair things, and be- ,, loved loiterer among the flowers, the fruits and the wheat; Heliile URUS, the Southeastern cloud builder, flinging terror from his ramparts upon quivering sea and scurrying ships; Ogee OT US also, the kindly old Southerner, who filled the brooks with rain and the vineyards with blushing plenty; ES IPS likewise from out the Southwest, pilot of the ancient . mariners, leading them joyfully into their restful Piraeus; E¢ EPHYRUS, with his Western laughter, in whose bosom was , the buoyancy of youth and in his tripping feet its gayety; Ss KIRON from the Northwest, two-faced fellow, brightenin summer hours and making winter's days more wintry still; ik HUS the round table of the eight royal winds, over which with lusty sword Aeolus himself was King of Kings. O we found them shown upon the flanks of the Athenian Tower of the Winds, and ourselves portrayed them around our Dial, the winds themselves and all their portents. WNFAILINGLY, this Dial will tell you as each wind comes traveling from his own domain. Now Boreas, or Apeliotes the Easterner, now Notus, now Zephyrus, will be seen to prevail as his corner of the dial remains luminous. INEOT whence they come alone, but how fast or slow they travel by, you here may learn as well. For at the dial’s center another messenger light will tell by the flashes in one minute counted what miles by hours the lazy or the speeding winds are moving on. NULORD ELECTRICAL WIND INDICATO RP Vevvver terre ey PY « « « < « < < < < « < < < < < < < < < < < < < < < < < < < < < < < < < < < < « < < < < < < < < < < < < < < < < < < < < < < < < < < « VUV TUTTE VEN UTE UY Y YUU YY UUYY TT YT ETS PYveTet yy dba es bbbabbbase This fantasy of the winds, beautifully etched on old brass, accompanies VANE and ANEMOMETER each installation of the Lord Electric Wind Indicator Used in connection with the LORD ELECTRIC WIND INDICATOR This type is also used by United States Weather Bureau LENGTH OF VANE .. . 3 FEET HEIGHT FROM Top or Cups To Botrom or Letrers’ 2 FEET Support may be of any length desired. The use of guy rods, which can be furnished, is advised with supports over 4 feet 4 Ree above picture illustrates an installation of vane and anemometer on the flat roof of a build- ing. The cups of the anemometer and the tail of the vane are made of duralumin and the other parts, in- cluding letters, are made of aluminum. The base plate is also made adaptable to any angle of ridge pole. CHA RLESSE.. LORD ) G H A R L E S Ee LO R D 24 MILK STREET Boston, Mass. | 24 Milk Street, Boston, Mass, a PRINTED IN U. S. A+