: Armstrongs Linoleum Armstrongs Quaker Rugs ! ana Floor Covering REFERENCE [ABLE ARMSTRONG’S LINOLEUM, ARMSTRONG’S QUAKER RUGS AND FLOOR COVERING, AND STANDARD FELT Name of Grade Pattern Numbers Page Applikaid Linoleum (15000-15032) 027 se. f 1B Plain Linoleum Cork Carpet .° Jaspé Linoleum Inset Jaspé Linoleum Handmade Marble Inlaid Linoleum Marble Border Linoleum De Luxe Marble Inlaid, A Gauge.............. (13000-13083) De Luxe Marble Inlaid, B Gauge.............. (14000-14061) Straight Line Inlaid, A Gauge (203-471) Straight Line Inlaid, D Gauge. . (0112-0298) . . Straight Line Inlaid, Z Gauge (1500-1570) Embossed Inlaid, 34-inch (1100-1112) Embossed Inlaid, A Gauge (6005-6102) Embossed Inlaid, B Gauge (3016-3176) Moulded Inlaid, B Gauge (3185-3197) Embossed Inlaid, C Gauge (5027-5226) Moulded Inlaid, C Gauge. . (5006+5460) Granite. 20a wien ings numa are eines | Aaa Oale Planksinlard) tr! § yea us eee Wi) Met Parquetry Inlaid Permanent Laying Increases Sales Arabesq Linoleum (9000-9342) Printed Linoleum, Accolac Process. . : (8015-8962) Frinted Linoleum, Standard Finish CHOVART3 22) xi. Pe See yue oe 26-27 Jaspé Linoleum Rugs (705-767) Inlaid Linoleum Rugs... . (1010-1041) Printed Linoleum Rugs (800-992) Stair and Passage Cloth (100-111) Jaspé Stair and Passage Cloth (S120-5133) Armstrong’s Quaker Rugs (4570-4662) Armstrong’s Quaker Floor Covering (2050-2372) Standard-Felt Rugs (4005-4181) Standard-Felt Floor Covering (12002-12112).... Armstrong’s Rug Display Rack Armstrong’s Quaker Passage Cloth Felt-Base Rug Border Shipping Weights List of Armstrong Jobbers Copyright, 1928, Armstrong Cork Company, Floor Division, Lancaster, Pa., U.S. A. Armstrong Floor Line for 1929 Shows Greater Strensth Than Ever with Patterns for Every Purpose HERE are 464 designs in the 1929 Armstrong Line, 212 presented for the first time. The technical skill of experienced designers, the expert knowledge of recognized architects and decorators, the enthusiasm of art school students, and the advice of Armstrong wholesalers and retailers in the new line to supply the need for colorful floors in sun porches, breakfast rooms, dining-rooms, bedrooms, and living-rooms. Women know about Armstrong’s Linoleum and Armstrong’s Quaker Rugs. Month after month they read of these products in their favorite magazines and have all played their part line one of outstanding interest. As you look over the 1929 Line, you will catch the spirit of tomorrow in the patterns—vigor- ous color, a suggestion of the modernistic in line and _ treat- ment. And you will find many designs to satisfy your cus- tomers’ increasing appreciation of the importance of color and modern art in the satisfactory decoration of their homes. Embossed Inlaids in Four Gauges The 1929 Line is original, salable features. Em- bossed Inlaid Linoleum, pro- tected by the Armstrong patents, is now made in 34¢-inch, as well as the A, B, and C Gauges. Among the Embossed patterns rich in making the new Armstrong Line for 1929 464 PATTERNS—212 NEW 12 patterns (all new) in Applikaid Linoleum 9 colorings in Plain Linoleum 3 colorings (1 new) in Cork Carpet 9 colorings (2 new) in Jaspé Linoleum 4 patterns in Inset Jaspé Linoleum 30 patterns (19 new) in Handmade Marble Inlaids 2 colorings in Marble Border Inlaids 19 patterns (all new) in A Gauge De Luxe Marble Inlaids 13 patterns (all new) in B Gauge De Luxe Marble Inlaids 26 patterns (10 new) in A Gauge Straight Line Inlaids 16 patterns (7 new) in D Gauge Straight Line Inlaids 12 patterns (7 new) in Z Gauge Straight Line Inlaids 6 patterns (all new) in 34-inch Embossed Inlaids 24 patterns (6 new) in A Gauge Embossed Inlaids 13 patterns (5 new) in B Gauge Embossed Inlaids 13 patterns (7 new) in C Gauge Embossed Inlaids 5 patterns (all new) in B Gauge Moulded Inlaids 15 patterns (2 new) in C Gauge Moulded Inlaids 2 colorings in Granite Linoleum 1 pattern in Oak Plank Inlaid 2 patterns in Parquetry Inlaid 18 patterns (7 new) in Arabesq Linoleum 36 patterns (15 new) in Printed Linoleam—Accolac Process 16 patterns (7 new) in Printed Linoleam—Standard Finish 15 patterns (6 new) in Jaspé Linoleum Rugs 5 patterns in Inlaid Linoleum Rugs 17 patterns (4 new) in Printed Linoleum Rugs 3 patterns in Linoleum Stair and Passage Cloth 6 patterns in Jaspé Stair and Passage Cloth 26 patterns (17 new) in Armstrong’s Quaker Rugs 41 patterns (19 new) in Armstrong’s Quaker Floor Covering 4 patterns in Armstrong’s Quaker Passage Cloth 16 patterns (8 new) in Standard-Felt Rugs 17 patterns (8 new) in Standard-Felt Floor Covering 8 patterns in Felt-Base Rug Border newspapers. During the fall and early winter they have been meeting the Arm- strong Quaker Girl regularly through radio programs broad- cast over the WJZ Blue Net- work. They recognize the name ‘““Armstrong’s’” when they go into your store and they know that the name represents a prod- uct of high quality, backed by the guarantee of a dependable and well-known manufacturer of floor materials. Free Selling Helps Service There are many ways in which the Armstrong Cork Company is prepared to help. retailers build a good business on the Armstrong Line. Window dis- play materials, wall-signs, news- paper electros, booklets, lantern slides, the Armstrong motion is a new type of flagstone tile picture film, and other sales aids with the embossing at three levels, as well as several designs in which the interliners are marked by a pleasing irregularity in width, making them easier to match and to cut. There is a new group of De Luxe Marble Inlaids, of superior finish and density, made.on the rotary inlaid machine. The new Appli- kaid Linoleum is also worthy of note. Practically every section of the line has been strengthened by the inclusion of unusual new designs, outstanding in interest and sales-building possibilities. The past year has demonstrated both the sales and housekeeping advantages of Armstrong’s Linoleum and Armstrong’s Quaker Rugs and Floor Covering finished by the Accolac Process. The new line, with the exception of a limited selection of low-cost patterns, is finished by this superior Accolac Process, which seals the pores of the linoleum and prevents the penetration of dust and grime. The clear nitrocellulose lacquer applied by the Accolac Process enhances the beauty of the patterns, resists spots and stains, and presents a smooth surface, especially easy to clean. ; Linoleum Market Is Growing Every year finds linoleum invading more and more rooms in the modern home, and there are many designs * Indicates patterns protected by U.S. Design Patents are at the merchant’s disposal, as well as an advisory service on merchandising prob- lems and advertising plans. Linoleum salesmen are urged to write for the new book, “Making Them Say ‘Yes’, ” a readable and help- ful course in floor covering salesmanship. For linoleum layers there is a new edition of the “Linoleum Layer’s Handbook,” and merchants are also invited to send men to the Armstrong school for instruction in lino- leum laying. The advice and suggestions of the Armstrong Bureau of Interior Decoration, to which thousands of women bring their decorative problems every month, is available to your linoleum salesmen or any of your customers without cost. Linoleum Logie and Rolls and Rugs, two illustrated magazines, are published every month for the exchange of merchandis- ing and display ideas that have been used by successful stores to increase floor covering sales. The Research Laboratory has tested hundreds of “soaps, waxes, and other products to determine the most suitable for use on linoleum, and will send you a list of approved products upon request. Tools and materials for laying linoleum, as well as Armstrong’s Linoleum Wax and Armstrong’s Linoleum Lacquer, are sold for the convenience of retailers who wish to buy reliable accessories from a single source. *x Indicate U. S. Design Patents Pending Armstrong’s Applikaid Linoleum Offers a Type of Material That Provides Texture Effects at Moderate Cost O meet the increasing demand for linoleum floor effects that give the appearance of hand-laid tiles, and which also give it the added attraction of texture with interesting play of light and shadow, the Armstrong Line for 1929 offers a type of linoleum to be known as Armstrong’s Applikaid Linoleum. Not Embossed, Not a True Inlaid Applikaid Linoleum is not an inlaid in the true sense of the word nor is it an embossed linoleum, although it has some of the characteristics of each of those types. It derives its name from the way in which it is manufactured. Upon a burlap back, which has a preliminary coating of “linoleum mix,”’ die-cut pattern blocks are placed, and the material is then subjected to heavy pressure by calendering. This keys the blocks in position upon the linoleum mix base. In the calendering the edges of the blocks are neatly shaped so that the resulting effect is quite pleas- ing to the eye. Applikaid Linoleum differs from embossed inlaids by reason of the fact that the colors of the blocks do not go through to the burlap back. It differs from the straight line if COLORED TILE APPLIED TO MIX COAT BURLAP inlaids by reason of the fact that only the linoleum mix base is used for interliners and there are no separate die-cut interlining strips between the blocks. Thus Applikaid Linoleum has many pleasing character- istics from the standpoint of appearance and pattern, and while it may be reasonably expected to give satisfactory service in relation to its cost, it is recommended that it be sold not as an inlaid but as a type of linoleum that has its own characteristics and selling points. The showing of Armstrong’s Applikaid Linoleum for 1929 includes 12 especially selected designs and colorings which lend themselves particularly to this process of manufacture. It is offered in the B Gauge, .090-inch thick, two yards wide only, and is priced on a basis which will permit the retailer to secure an increased volume of sales in that portion of the market which desires textured linoleum effects at attractive prices. To those customers who want the best in true textured inlaids, the retailer will naturally recommend the artistic colorings and designs in Armstrong’s Em- bossed Inlaid Linoleum, shown on pages 14 to 19 in which all pattern blocks and interliners go through to the burlap back. How to Order from This Catalog O provide adequate service to every retailer of floor coverings in the United States, large or small, Arm- strong’s Linoleum and Armstrong’s Quaker Rugs and Floor Covering are distributed through a wholesale organization of over 100 jobbing houses. These wholesalers maintain well-balanced warehouse stocks in 105 impor- tant cities, from Boston, Massachusetts, to Los Angeles, California; from Seattle, Washington, to Jacksonville, Florida. . aa le Be Ts Apt an No. 98 Handmade Marble Inlaid—Lt. B/S Gauge No. 99 Handmade Marble Inlaid—Lt. B/S Gauge No. 03 Marble Border—Lt. B/S and A Gauges (Size of Blocks—6” x 6”) 2 yards wide only (Plate shows 36” x 50” section) 2 yards wide only 2 yards wide only [6] De Luxe Marble Inlaid—A New Value in Armstrong’s Linoleum N ENTIRELY new type of linoleum A is included in the Armstrong Line this year, known as De Luxe Marble Inlaid. It is made in the A and B Gauges. There are nineteen A Gauge designs, manufactured .118-inch thick, and thirteen B Gauge designs in a new inlaid thickness, .090-inch. Both gauges are made in the two-yard width only. De Luxe Marble Inlaid bridges the gap between the Straight Line Inlaids and the exclusive Handmade Marble Inlaids. It is a high-quality product, of remarkable graining and fine finish, manufactured on the giant rotary inlaid machine and finished by the Accolac o. 13600 De Luxe Marble Inlaid—A Gauge (Size of Blocks—6” x 6”) 2 yards wide only No. 13010 De Luxe Marble Inlaid—A Gauge (Size of Blocks—6” x 6”) 2 yards wide only i) ~ No. 13020 De Luxe Marble Inlaid—A Gauge (Size of Blocks—9” x 9”) 2 yards wide only Process. In every way it meets fully the strict Armstrong standards. The designs in De Luxe Marble Inlaid include many desirable small-tile effects in original color combinations. The process by which this new line is manu- factured permits the introduction of three colors in each block, thereby affording the designer an opportunity to create colorful, attractive floors. Another unusual feature of the new De Luxe Marble Inlaid patterns is the natural irregularity of the marble grain- ing. Particular attention is called to the fact that no two adjoining or alternating tiles have an identical grain. Look through the designs in this unusual new line. Ask for samples of Armstrong’s De Luxe Marble Inlaids. You will like the uniformity of gauge, the clear, live colors, the marble grain which goes all the way through to the burlap back, and the smooth Accolac Process finish which protects the de- signs against the effects of daily wear. The Armstrong Designing and Pro- duction Departments have been work- ing for many months to make this new line one of the finest values ever offered in linoleum. The popularity of marble designs in linoleum floors has been amply demonstrated, and Armstrong’s De Luxe Marble Inlaids—arresting color, pro- ee eae wish eae Se a No. 13021 De Luxe Marble Inlaid—A Gauge (Size of Blocks—9” x 9”) 2 yards wide only [7] tective finish, enduring quality—offer the merchant a splendid opportunity to increase his profits on this ever-popular type of linoleum. Be sure to include several patterns in the De Luxe Line in your order for the new season. De Luxe Marble Inlaids are especi- ally well suited to the Spanish and Italian types of architecture now so much in vogue, and the modernistic trend in interior decoration. These pat- terns will sell readily for homes created in these styles, as well as for stores, restaurants, and other business rooms where a colorful, resilient floor of hand- some appearance is desired. No. 13001 De Luxe Marble Inlaid—A Gauge (Size of Blocks—6” x 6”) 2 yards wide only a vis ee sie RASA! Phos esd No. 13012 De Luxe Marble Inlaid—A Gauge (Size of Blocks—6” x 6”) 2 yards wide only No. 13030 De Luxe Marble Inlaid—A Gauge (Plate shows 18” x 18” section) 2 yards wide only Striking Designs, Three-Color Graining, Characterize De Luxe Marbles A 5 OS a ks Vz . ’ $i Des No. 13031 De Luxe Marble Inlaid—A Gauge No. 13040 De Luxe Marble Inlaid—A Gauge No. 13050 De Luxe Marble Iniaid—A Gauge (Plate shows 18” x 18” section) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only ; oe ; ‘i ke 1 ee Pay MY bine SR Dac BY NE 2 No. 13060 De Luxe Marble Inlaid—A Gauge No. 13061 De Luxe Marble Inlaid—A Gauge No. 13062 De Luxe Marble Inlaid—A Gauge (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only No. 13070 De Luxe Marble Inlaid—A Gauge No. 13080 De Gauge No. 13081 De Luxe Marble Inlaid—A Gauge (Size of Blocks—4 14” x 41%”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only . No. 14000 De Luxe Marble Inlaid—B Gauge + ue we S Se Td ae Ty me t 2 . z 3 : No. 13082 De Lu No. 13083 De Luxe Marble Inlaid—A Gauge J Mart (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only [8] Pha ie 7 ak ai No. 14010 De Luxe Marble Inlaid—B Gauge ‘No. 14011 De Luxe Marble Inlaid—B Gauge No. 14020 De Luxe Marble Inlaid—B Gauge (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—4 14” x 414”) 2 yards wide only No. 14021 De Luxe Marble Inlaid—B Gauge No. 14022 De Luxe Marble Inlaid—B Gauge No. 14023 De Luxe Marble Inlaid—B Gauge (Size of Blocks—4 14” x 414”) 2 yards wide only (Size of Blocks—4 4%” x 414”) 2 yards wide only (Size of Blocks—4 4” x 414”) 2 yards wide only No. 14030 De Luxe Marble Inlaid—B Gauge No. 14040 De Luxe Marble Inlaid—B Gauge (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only 58% el Notes L I y —B Gauge No. 14060 De Luxe Marble Inlaid—B Gauge No. 14061 De Luxe Marble Inlaid—B Gauge (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only [95] Armstrong’s Straight Line Inlaids—Attractive New Designs oe : — ? ¢ 4 ad eee $994 a. [2 ei 2. oh . Ea : ae ~t@. tt. at “TS es No. 0112 Straight Line Inlaid— No. 0123 Straight Line Inlaid— No. 0135 Straight Line Inlaid— No. 0155 Straight Line Inlaid— D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only No. 0171 Straight Line Inlaid— “No. 0173 Straight Line Inlaid— No. 0196 Straight Line Inlaid— ‘No. 0277 Straight Line Inlaid— D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only bs (oes x No. 0278 Straight Line Inlaid— No. 0279 Straight Line Inlaid— No. 0282 Straight Line Inlaid— No. 0284 Straight Line Inlaid— D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only é 7 ye No. 0285 Straight Line Inlaid— No. 0286 Straight Line Inlaid— No. 0290 Straight Line Inlaid— No. 0293 Straight Line Inlaid— D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only Seah [12] Twelve Colorful Patterns in Z Gauge—Accolac Process Sealed & No. 1500 Straight Line Inlaid—Z Gauge No. 1503 Straight Line Inlaid—Z Gauge No. 1504 Straight Line Inlaid—Z Gauge (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only | oes a fo. J3 ae ee @ No. 1505 Straight Line Inlaid—Z Gauge No. 1513 Straight Line Inlaid—Z Gauge (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—about 3” x 3”) 2 yards wide only te Je Fo Fo Je Or Oo. O.0 0 6.0: b_-O._ Oo. 0.9.0 4 OOOOO » Oo Oo 0 0.0. < OOOO 10.0. 0.0.0. Oo Oo 6 6 Oo < PR. PR PR PRO 0,9, 90.9: No. 1531 Straight Line Inlaid—Z Gauge No. 1550 Straight Line Inlaid—Z Gauge No. 1553 Straight Line Inlaid—Z Gauge (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only é 3 : a , se i a5. F q : ci ‘€) ; No. 1560 Straight Line Inlaid—Z Gauge No. 1561 Straight Line Inlaid—Z Gauge No. 1570 Straight Line Inlaid—Z Gauge (Size of Blocks—4 Oe. x 44%”) 2 yards wide only (Size of Blocks—4 4” x 414”) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only [13] Armstrong’s Embossed Inlaids Now Available in Four Gauges HREE years ago Embossed Handcraft Tile Linoleum was first introduced as an exclusive Armstrong floor. Today it is a feature line in hundreds of stores, ieee in sales and profits, and Embossed Tile been added in certain patterns in the new line—three-level em- bossing. Flagstone tiles and interliners in these new types of designs are embossed to carry out the effect of hand-set flag- stone. The interliners in these new de- floors have been used in scores of places where older types of linoleum would never have been considered. The 1929 Line includes a finer assort- ment of Embossed Tile Inlaids than ever before. Not only is this material HE United States Circuit Court of Appeals in Philadelphia has handed down a decision holding the C. F. Humphreys and J. C. Mc- Carthy Patent No. 1,630,085 to be valid. This patent covers the Embossed Moulded Inlaid Linoleum which was put on the market by the Armstrong Cork Company three years ago. signs, too, are irregular in shape, yet permit the layer to cut and match the linoleum at any 18-inch interval. Seams in this new type of linoleum are particu- larly hard to detect, due to the variations in the width of the interliners. made in A and B Gauges, but there are six Embossed Inlaid designs in the 3¢-inch Gauge, shown on this page and an additional group of designs offered with em- bossing in C Moulded Inlaid, shown on pages 18 and 19. The new patterns in C Gauge are appropriate for rooms where traffic is not heavy and where a decorative floor of un- usual appearance is wanted—rooms such as bedrooms, bath- rooms, and kitchens in residences; and small shops, tearooms, and private offices. All the splendid selling handcraft tile effects of previous seasons are continued and in addition one more feature has No. 1100 Embossed Inlaid— ;,-in. Gauge {Plate shows 36” x 50” section) 2 yards wide only Tu ay Ti “Tit | UL “Tritt | Tit Tt = = Be — = Bi = 8 = SHC me AGRE OR MBEELE ne Man p LES. d Wo. 1110 Embossed Inlaid—,,-in. Gauge (Plate shows 36” x 50” section) 2 yards wide only No. 1101 Embossed Inlaid—,%-in. Gauge (Plate shows 36” x 50” section) 2 yards wide only Sh Fhe Tae No. 1111 Embossed Inlaid— ;%- ; (Plate shows 36” x 50” section) 2 yards wide only Vigorous color, rugged beauty of de- sign, and original touches of interest characterize the new patterns in Embossed Inlaid Linoleum, many of which should prove profitable additions to your line. The entire Embossed Line is finished by the Accolac Process, and the dirt-resistant lacquer finish is another of the many sales advantages of this unusual line. The new 3¢-inch Gauge is particularly well suited to heavy traffic floors and may be sold for large offices, display rooms, restaurants, stores, hospitals, schools, and other business and public buildings. No. 1102 Embossed Inlaid— ¥;-in. Gauge (Plate shows 36” x 50” section) 2 yards wide only tf Feet = Bins HH Seine ie a lc Co sie SSigiiweeisss any pT ty HMMS SiHesiie Seana No. 1112 Embossed Inlaid—;%-in. Gauge in. Gauge (Plate shows 36” x 50” section) 2 yards wide only [147] All Embossed Inlaids Are ce. by the Accolac Process sau, a t ed | bt | es beter tot =a ali sic oa t= ee ff dol t= mn <8 Lacs om 8 No. 6005 Embossed Inlaid—A ais e i No. 6006 Embossed Inlaid—A Gauge Ne 6007 Embossed Inlaid—A Gan (Size of Large Blocks—about 41%” x ) (Size of Large Blocks—about 414” x i) (Size of Large Blocks—about 4 4” x te) 2 yards wide only 2 yards wide only 2 yards wide only _ No. 6018 Embossed Inlaid—A Gauge Bebo: E aihossed Inlaid ACGsune ~~ No. 6027 Embossed Inlaid—A Gauge (Size of Blocks—about 6” x 6”) 2 yards wide only (Plate BhOwe 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only . 6028 Baabossed Tnlaid2A Gauge ; No. tae Embossed Inlaid—A Gauge No! 6031 Eaibossed Inlaid A Gauge (Plate fahows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only auge No. 60. 33 Embossed Inlaid—A G uge No. 6042 Embossed Inlaid—A Gauge No. 6032 Embossed Talsid== G: (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards aids only (Plate shows 36” x 36” section) 2 yards wide only [15] Embossed Inlaids Widen the Market for Modern Linoleum ie gts eee, os 7 eg ee) Bik BOS Ni £33 P sf Ree eh No. 6051 Embossed Inlaid—A Gauge (Plate shows 36” x 36” section) 2 yards wide only oe = No. 6062 Embossed Inlaid—A Gauge (Plate shows 36” x 36” section) 2 yards wide only No. 6090 Embossed Inlaid—A Gauge (Plate shows 36” x 36” section) 2 yards wide only No. 6100 Embossed Inlaid—A Gauge (Plate shows 36” x 36” section) 2 yards wide only ct a ae Se NR es * P a — =s 5 No. 6060 Embossed Inlaid—A Gauge No. 6061 Embossed Inlaid—A Gaug (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only No. 6071 Embossed Inlaid—A Gauge No. 6072 Embossed Inlaid—A Gauge (Size of Light Red Block—9” x 9”) 2 yards wide only (Size of Light Tan Block—9” x 9”) 2 yards wide only No. 6091 Embossed Inlaid—A Gauge No. 6092 Embossed Inlaid—A Gauge (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only No. 6101 Embossed Inlaid—A Gauge No. 6102 Embossed Inlaid—A Gauge (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only [16 ] HERE are thirteen Embossed de- signs in B Gauge Inlaid Linoleum this year, including several of the new irregular tile effects. B Gauge Moulded Inlaid, particularly adaptable for use as bedroom, dressing-room, nursery, dining-room, and other resi- dential floors, presents an opportunity to introduce a new note of color and charm in the decorative plan. All of the Embossed and Moulded Inlaid designs are finished by the Accolac Process and have many selling features which appeal to the housewife. These designs include small all-over carpet and a wn ae. He BH we be mage, Na oe “} 14] sane miss lp=@ [ae bey Lod PAT TL a om ear rt 4 | ord | am a D | Pode or Per Be [_ No. 3017 Embossed Inlaid—B Gauge (Plate shows 36” x 36” section) 2 yards wide only No. 3026 Embossed Inlaid—B Gauge (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only Floors recy es tile effects, with which charming color ee schemes can be completed, in various light colors liked for household use. Some of the 1929 patterns show a pronounced tendency towards modern art—new-day floors for the new femi- nine taste at prices within easy reach. B Gauge Linoleum brings embossed designs within the reach of the many women of discerning taste but moderate incomes, who cannot afford the heavier grades. Show the colorful new B Gauge Embossed designs with your window and store displays of breakfast sets and bedroom furniture. =, ~ et >. at | _ a ¢ - : y es ‘ : vi . 2 ot = = siejert € s ST ts 2 2 Beccane S wa: ke : a cf LS. Pee No. 3018 Embossed Inlaid—B Gauge : c U No. 3025 Embossed Inlaid—B Gauge (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only -~ S|) CLI. No. 3027 Embossed Inlaid—B Gauge (Plate shows 36” x 36” section) 2 yards wide only No. 3057 Embossed Inlaid—B Gauge (Plate shows 18” x 18” section) 2 yards wide only a No. 3165 Embossed Inlaid—B Cause : ; ; No. 3166 Embossed Inlaid—B Gauge (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only [17 ] Armstrong’s B and C Gauge Inlaids—Accolac Process Protection Pa : No. 3167 Embossed Inlaid—B Gatne No. 3175 Embossed Inlaid—B Gauge No. 3176 Embossed Inlaid—B Gauge (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only No. 3185 Moulded Inlaid—B Gauge ~ No. 3186 Moulded Inlaid—B Gauge No. 3195 Moulded Inlaid—B Gauge (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only No. 3196 Moulded Inlaid—B Gauge No. 3197 Moulded Inlaid—B Gauge No. 5027 Embossed Inlaid—C Gauge (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only "No. 5028 Raibossed Inlaid—C Gauge (Plate shows 36” x 36” section) 2 yards wide only No. 5030 Embossed Inlaid—C Gauge (Plate shows 36” x 36” section) 2 yards wide only No. 5029 Embossed Inlaid_C Canes (Plate shows 36” x 36” section) 2 yards wide only [ 18 ] Thirteen Patterns in C Gauge Now Offered in Embossed Inlaids No: 5031 Embossed Inlaid—C Gauge No. 5032 Embossed Inlaid—C Gauge aNG! 5205 pabossed Inlaid—c Gauge (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only No. 5206 Embossed Inlaid—C Gauge No. 5207 Baabossed| Inlaid—C Gauge No. 5215 ‘Embossed Inlaid—C Gauge (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only | (Plate shows 18” x 18” section) 2 yards wide only E Na wesicitbecsed Inlaid Gauge. No. 5225 Embossed Inlaid_C Gadcene OP ANGas236 Wanbossed Titard (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only t Bod ee is one —" . ea Re 5006 Moulded Inlaid—C Gauge “No. 5007 Moulded Inlaid—C cause No. 5016 Moulded Inlaid—C Gauge ; (Size of Blocks—about 3” x 3”) 2 and 4 yards wide (Size of Blocks—about 3” x 3”) 2 and 4 yards wide (Plate shows 36” x 36” section) 2 and 4 yards wide ! é No. 50: ire No. 5058 Moulded Inlaid—C Gauge (Plate shows 36” x 36” section) 2 and 4 yards wide (Plate shows 18” x 18” section) 2 yards wide only (Size of Blocks—about 414” x 414”) 2 and 4 te wide kk wi Bis No. 5072 Moulded Inlaid—C Gauge _ No. 5074 Moulded Inlaid—C Gauge No. 5082 Moulded Inlaid—C Gauge (Plate shows 18” x 18” section) 2 and 4 yards wide (Plate shows 18” x 18” section) 2 and 4 yards wide (Plate shows 18” x 18” section) 2 yards wide only ak E pe 4 tee : Fal and No. 5084 Moulded Inlaid—C Gauge No. 5105 Moulded Inlaid—C Gauge No. 5106 Moulded Inlaid—C Gauge (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 and 4 yards wide (Plate shows 18” x 18” section) 2 and 4 yards wide GS ef No. 5235 Moulded Inlaid—C Gauge No. 5236 Moulded Inlaid—C Gauge { C Gauge _ (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 and 4 yards wide [ 20 | Granite, Oak Plank, and Parquetry Inlaid—All Accolac Process RANITE, Oak Plank Inlaid, and Parquetry Inlaid appear again in the Armstrong Line for 1929, due to a continuing demand for these vet- eran, steady-selling numbers. Allare now finished by the Accolac Process which adds warmth and luster to the colors of the patterns and makes cleaning easier. Parquetry and Oak Plank are of the Straight Line Inlaid type. The former is offered in A Gauge (.118-inch), and the latter in B Gauge (.090-inch). Granite, a Moulded Inlaid material, is made in both B and C Gauges (.095- ‘ 2 yards wide only No. 10 Oak Plank Inlaid (Planks—3 in. wide) 2 yards wide only inch and .078-inch respectively). All rien SUC ee LppRcakhy Miloarin ove ene three are made two yards wide only. No. 6 Granite Linoleum—B and C Gauges No. 511 Parquetry Inlaid (Plate shows 18” x 18” section) 2 yards wide only ois. 2 yards wide only No. 520 Parquetry Inlaid (Plate shows 18” x 18” section) 2 yards wide only Permanent Laying Increases Sales of Linoleum Floors ROGRESSIVE retailers in every part of the country are now equipped to lay permanent linoleum floors by the felt-layer method. This modern way of installation, by cementing linoleum over a lining of deadening felt, is recognized as the surest way to insure the customer’s entire satisfaction with his finished floor. It prevents complaints which may arise because of damage to the linoleum through expansion and contraction of wood floor boards. Many merchants, too, have found “permanent laying”’ an entering wedge on the profitable “every room” market. The linoleum laying instructor attached to the Armstrong branch office nearest you will gladly call at your store and demonstrate to your salesmen and layers the newest ideas in linoleum laying. Retailers are also invited to send linoleum layers to Lancaster for a course under the direction of ‘practical layers in the Armstrong’s Linoleum Laying School. There is no tuition fee. The store will need to pay only the layer’s traveling and his living expenses while in Lancaster. Easy Way to Care for Linoleum Floors There are two ways of caring for linoleum manufactured by the Accolac Process as described in the “Linoleum Layer’s Handbook.” In the average residence, where traffic is not severe, a linoleum floor will need very little care other than daily sweeping or dust mopping, with an occasional washing. The lacquer finish can be renewed, when necessary, every six or eight months or once a year, with a coat of Armstrong’s Linoleum Lacquer, an easy-to-apply brushing lacquer especially prepared for use on linoleum floors. In office buildings and other public places, however, where the floors are subject to constant use, and relacquering is somewhat inconvenient, the best method of caring for a linoleum floor is by regular waxing and polishing. Another method to insure your customer’s satisfaction with his finished linoleum floor and at the same time widen the scope of your Floor Covering Department is the addition of a floor-maintenance service. Floor Maintenance a Part of Retailers’ Service To establish a floor-maintenance service in connection with your Linoleum Department, you will need one or more electric floor machines. You can rent such machines to your customers by the hour, with or without your operator, at a certain fixed charge, and you can also go to building managers, store operators, and office and residence owners and contract to clean, wax, and polish their floors regularly. After lacquered linoleum has been waxed and polished, all your customer has to do to keep it in condition is to go over the floor regularly with a dry mop or one moistened slightly with Armstrong’s Linoleum Wax (liquid). Muddy footprints and other marks may be wiped off with a damp cloth, after which rubbing quickly restores the polish. Care must be exer- cised always to see that every particle of wax, grease, and dirt is removed from linoleum before attempting to relacquer it. Be sure to caution your customers to protect their linoleum by using glass, metal, or composition gliders with wide bear- ing surfaces on all chairs and heavy furniture. Armstrong’s Linoleum Wax, Armstrong’s Linoleum Lac- quer, one or two approved soaps or cleaning preparations, weighted floor-brushes for polishing, protective gliders for furniture, and other floor-cleaning sundries form profitable sidelines for the Linoleum Department in your store. [21] Armstrong’s Arabesq—Unusually Good Effects at Modest Prices fei! i-8 _oe . Ss aan a © ieee Sete & ew fs He a ‘ xf esis: oes it; aid es eat Sr SR RABESQ, another exclusive Arm- strong development, was intro- duced in the 1927 Line. Plain, Jaspé, or marble linoleum is overprinted in soft, pleasing tones, with artistic oil- paint patterns. The Accolac Process adds dirt and alkali resistance to the decora- tive designs in Arabesq Linoleum. Mer- chants have found it as much of a forward step over the older type of printed floor coverings as the improved handcraft tiles are an advance over the usual run of inlaids. The name “‘Arabesq” is coined from “Arabesque,” a term used to describe a : i\mat No. 9002 Arabesq— 2 and 4 yards wide No. 9100 Arabesq 2 and 4 yards wide oe fa 1 Eas ee oi No. 9301 Arabesq 2 yards wide only type of Greek, Roman, and Moorish ornamentation painted, inlaid, or carved in low relief. The distinguishing feature of the Arabesq Line is the fact that the plain, Jaspé, or marble base forms an important part of the design. The floor has an interesting effect of texture, there- fore, as it catches the play of light and shadow. Retailers who capitalize the growing trend toward the use of color in floors should find Arabesq a valuable addition to their lines of floor coverings. Armstrong’s Arabesq Linoleum is made in both two and four-yard widths, in one gauge only. No. 9010 Arabesq . 9102 Arabesq 2 and 4 yards wide No. 9310 Arabesq 2 yards wide only [ 22 ] — on 3s Fa TY on BR No. 9000 Arabesq 2 yards wide only No. 9012 Arabesq © 2 and 4 yards wide . 9311 Arabesq 2 yards wide only ne Colorful Designs Overprinted on Plain, Jaspé, and Marble ee | on% a a I a ae be Oo ee Os ies HS & No. 9320 Arabesq. ‘ i ime 2No(9322 Atabesa’s SAIS No. 9330 Arabesq 2 yards wide only 2 yards wide only 2 yards wide only oil ie No. 9340 Arabesq wane ie No. 9332 Arabesq 4 2 yards wide only 2 yards wide only No. 9341 Arabesq No. 9342 Arabesq No. 8015 Printed—Accolac Process 2 yards wide only 2 yards wide only 2 yards wide only & er — No. 8065 Printed—Accolac Process No. 8082 Printed—Accolac Process No. 8086 Printed—Accolac Process 2 yards wide only 2 yards wide only 2, 2%, 3, and 4 yards wide [ 23 ] Outstanding Quality rags t ae eo No. 8094 Printed—Accolac Process 2 and 4 yards wide No. 8095 Printed—Accolac Process 2 and 4 yards wide No. 8125 Printed—Accolac Process 2, 2%, 3, and 4 yards wide 1c Seams 2 . 2 aac Sneene 2 = Seeenn eEeee <8& 8B a a 2 i oe | _SER@ES SoBe es es +s No. 8195 Printed—Accolac Process 2 and 4 yards wide 1$$$95S5S5S5- 333 STE Printed—Accolac Process No. 8200 Printed—Accolac Process } 2 and 4 yards wide yards wide only [ 24 ] No. 8113 Printed—Accolac Process 2 and 4 yards wide k Be. I aR, t | bu No. 8126 Printed—Accolac Process 2 and 4 yards wide ange a ole ae | te e enlace & No. 8196 Printed—Accolac Process 2 and 4 yards wide v New Accolac-Processed Prints Show Influence of Modern Art NSP RSSA DE Tokio’, } Tf” eeN > ay wen iS. 7 & +t B l tes SIAM No. 8415 Printed—Accolac Process No. 8445 Printed—Accolac Process 2 and 4 yards wide 2 and 4 yards wide No. 8405 Printed—Accolac Pr 2 and 4 yards wide 2 No. 8465 Printed—Accolac Process No. 8466 Printed—Accolac Process No. 8467 Printed—Accolac Process 2 and 4 yards wide 2 and 4 yards wide 2 yaids wide only ee — ee iy No. 8468 Printed—Accolac Process No. 8475 Printed—Accolac Process No. 8476 Printed—Accolac Process 2 and 4 yards wide 2 and 4 yards wide 2 and 4 yards wide No. 8477 Printed—Accolac Process No. 8478 Printed—Accolac Process No. 8485 Printed—Accolac Process 2 and 4 yards wide 2 yards wide only 2 yards wide only [ 25 ] Ses e : No. 8486 Printed—Accolac Process 2 yards wide only sl a: | “+e Le om LL 4 aes egoeesoes 3 eee ee: S223 ese: o- 0-4 ® Oe OOS O4 +o 39e ¢ & OUPELADS } Lor oo PP OOo Cae ® > 9G 255555 BR 555353 geese: | 3335. ee SSis 4 Secs cisstesseecsstit, oe tS ee 4 p Reateee Setests stteaee 1a wares pl i LbSSS dieithntd 2G OO predic No. 8721 Printed—Accolac Process 2 yards wide only wee yy eo $¢ $ 4 > } g ‘+e > bo CJ No. 7133 Printed—Standard Finish 2 yards wide only Best Sellers in Any Stock—Armstrong’s Printed Linoleum val a+ VI) Cn ae No. 8487 Printed—Accolac Process 2 yards wide only No. 8505 Printed—Accolac Process 2 yards wide only No. 8506 Printed—Accolac Process 2 yards wide only SR ee ere ahaa, a oe Ja . * i § : 5 oat dp my me : e ic ; ae see vy uJ Ca. Ps if er / _ _ ia a fit Ml he POOR PCM No. 8962 Printed—Accolac Process No. 7074 Printed—Standard Finish 2 yards wide only 2 and 4 yards wide No. 7205 Printed—Standard Finish 2 yards wide only No. 7215 Printed—Standard Finish 2 and 4 yards wide [ 26 ] # = i nt 4 No. 7225 Printed— Standard Finish 2 and 4 yards wide | Rees rT Vases EE oes MM seesre No. 7255 Printed—Standard Finish 2 and 4 yards wide No. 7275 Printe —Standard Finis 2 and 4 yards wide Woy, co NHL ‘ a No. 7285 Printed—Standard Finish 2 yards wide only eS Be | bo No. 7226 Printed—Standard Finish 2 yards wide only ae BO 2G." No. 7265 Printed—Sta 2 and 4 yards wide ne No. 7276 Printed—Standard Finish 2 yards wide only i f=) i No. 7286 Printed—Standard Finish 2 yards wide only [ 27 ] ndard Finish a Printed Patterns Without Lacquer Finish—Quality at Low Cost L 2 ems | a “ No. 7245 Printed—Standard Finish 2 yards wide only On )_ 6) ae. oa" So sf SL SME! % is No. 7266 Printed—Standard Finish 2 and 4 yards wide No. 7277 Printed—Standard Finish 2 and 4 yards wide a. 4 } ‘ No. 7322 Printed—Standard Finish 2 yards wide only Armstrong’s Jaspé Rugs—Smart Patterns All Accolac-Processe ts yt S : i 4 — n 705 Jaspé Linoleum Rug 6x9’, 7144’ x 9’, 9x 1014’, and 9’x 12’ No. 725 Jaspé Linoleum Rug 6’ x9’, 7’ x 9’, 9’ x 10%’, 9’ x 12’ 12’ x12) and) 127x157 No. 715 Jaspé Linoleum Rug 6'x 9’, 74x 9’, 9 x 104’, and 9’ x 12’ : ites : No. 727 Jaspé Linoleum Rug 6’ x 9’, 714’ x9’, 9’ x 104’, 9’ x 12’ 12’ x 12’, and 12’ x 15’ No. 735 Jaspé Linoleum Rug 6’x 9’, 744’ x 9’, 9’x 10%, and 9’ x 12’ Teen a aS, Be ei cilseie No. 736 Jaspé Linoleum Rug 6/x 9’, 744’ x 9’, 9x 10%’, and 9’x 12’ No. 745 Jaspé Linoleum Rug 67x 9, 7 x 9/, Y x 10M, 9 x 12’ 12’ x 12’, and 12’ x 15’ No. 746 Jaspé Linoleum Rug No. 747 Jaspé Linoleum Rug No. 756 Jaspé Linoleum Rug 6’ x9’, 7% =o ey 1074’, 9’ x12) 6’ x Cae ier ee x12’ 6 x9’, 744 x 9, 9’ x 1014, and 9’ x 12’ 12’x 12’, and 12’x 15 x 12’, an x [ 28 ] Attractive, Long-wearing Designs in Jaspé and Inlaid Rugs No. 755 Jaspé Linoleum Rug 6’ x 9’, 714’ x 9’, 9’ x 1014’, and 9’ x 12” No. 767 Jaspé Linoleum Rug 6’ x 9’, 714 x 9’, 9 x 1014’, 9’ x 12” 12x 12’, and 12 x 15’ Ria nian MIME (7 4: ANS oN oA Vox VT, A ANS 2 S, y v§ oe, 2 % ¥,! “No. 1030 Inlaid Linoleum Rug _ 94 x1:2/ and) 12/'x 12 No. 757 Jaspé Linoleum Rug 6’ x 9’, 744’ x 9’, 9’ x 104’, 9’ x 12’ No. 766 Jaspé Linoleum Rug 6’ x 9, 714’ x 9’, 9’ x 10’, 9’ x 12’ 12'x 12’, and 12’ x 15’ a mo ; é a bs Ree BS No. 1010 Inlaid Linoleum Rug 6’ x 9’, 9’ x 12’, and 12’ x 12! "i + a ~ +~ YE CREE we. e Lor o2 2 a No. 1040 Inlaid Linoleum Rug 9’ x 12! and 12/ x 12’ [ 29 ] a SREP QRS SARE SIN Ne a. a et inna seclomenananty ‘ 2 Ads No. 765 Jaspé Linoleum Rug 6’ x 9, 714’ x 9’, 9 x 1014’, 9 x 12’ 12’ x 12’, and 12’ x 15’ UO] xX Ve — A ow, DPX DXDC DX OCDCDXXDX hei No. 1011 Inlaid Linoleum Rug 6x 9%, 9's 12) ‘and 19" x 12" No. 1041 Inlaid Linoleum Rug 9’ x 12’ and 12’ x 12’ Armstrong’s Printed Linoleum Rugs—Sealed by Accolac Process oo 3 : F 38) - ma ; a ae ; hal: Soe ™ Pepe : Gris i eis Haat Ws Spy Aas NAS SM ee Re ie wwe a No. 800 Printed Linoleum Rug No. 801 Printed Linoleum Rug No. 802 Printed Linoleum Rug 6’ x 9, 744’ x 9’, 9 x 104’, 9’ x 127 6’ x 9’, 714 x 9’, 9 x 1014’, and 9’ x 12’ 6! x9’, 714’ x 9’, 9’ x 1014’, 9’ x 17 12’ x12’, and 12 x 15’ 12/ x 12’, and 12/3 No. 803 Printed Linoleum Rug No. 867 Printed Linoleum Rug 6’ x 9’, 7144 x 9’, 9’ x 104’, and 9’ x 12’ 6’ x 9’, 744 x 9, 9 x 10%’, and 9’ x 12’ No. 905 Printed Linoleum Rug No. 908 Printed Linoleum Rug No. 960 Printed Linoleum Rug 6 x 9’, 7144 x9’, 9 x 1014’, 9’ x 12 6’ x 9’, 714’ x 9’, 9’ x 1014’, 9’ x 12’ 6’ x 9’, 714 x 9’, 9’ x 104’, 9’ x 12 12’ x 12’, and 12’ x 15’ 12’ x 12’, and 12’ x 15’ 12’x 12’, and 12’ x15’ No. 961 Printed Linoleum Ru No. 962 Printed Linoleum Rug No. 980 Printed Linoleum Rug 6/ <9 7g x 9, 9x 10’, 9’ x ey 6’ x 9’, 714’ x 9’, 9’ x 1014’, 9’ x 12’ 6’ x9’, 714’ x 9',9 x10’, 9’ x12’ 12’ x 12’,’and 12’ x 15’ 12” x12". and 12’ -x 15’ 12’ x 12’ and 12’ x 15’ [ 30 | No. 981 Printed Linoleum Rug No. 982 Printed Linoleum Rug 6’ x 9, 714) x 9’, 9’ x 10’, and 9’ x 12’ 6’ x 9’, 714’ x 9’, 9 x 101%’, and 9’ x 12’ No. 991 Printed Linoleum Rug 6’ x 9, 7144’ x 9, 9’ x 10%’, 9 x12” 12nx 12), and 12) x 15! No. 992 Printed Linoleum Rug 6’ x 9’, 714’ x 9’, 9’ x 10%’, 9’x 12’ 12°< 12%, and 12’ x15’ es fe We = _ ee Ae loth No. 111 Stair and Passage Clot 24 inches wide only No. 110 Stair and Passage C 24 inches wide only No. S120 Jaspé Stair and Passage C 24 inches wide only a6, loth No. S121 Jaspé Stair and Passage Clcth 24 inches wide only a sf § io No. S132 Jaspé Stair and Passage Cloth 24 inches wide only No. $131 Jaspé Stair and Passage Cloth 24 inches wide only [ 31 ] ers a Profitable Sideline a pnege ae No. 990 Printed Linoleum Rug 6’ x 9’, 714’ x 9’, 9’ x 10’, 9’ x 12’ 12’ x 12’, and 12’ x15’ No. 100 Stair and Passage Cloth 4 a5 BIE ‘tw ay No. S130 Jaspé Stair and Passage Cloth 24 inches wide only "hy ey re G q eg ee mee No. S133 Jaspé Stair and Passage Cloth 24 inches wide only best known characters in the floor cov- ering trade today. Your customers know her—they see her smile on the pages of their favorite magazines and newspapers, they have heard her voice and the delightful music of the Armstrong Quakers on the air. They know her as the trade-mark of the line of Arm- strong’s Quaker Rugs—attractive designs, easy to clean, durable finish, and low cost. There are twenty-six designs in Quaker Rugs in the 1929 Line, including a variety of unusually interesting new effects. Made ona base of thick, tough felt, printed in heavy oil paints, and finished by the Accolac Process, the Armstrong Quaker Rug is a quality product. Surface dirt can be easily wiped off. Stains and grease spots can be removed at once with a little soap and water. The No. 4571 Quaker Rug 6’ x 9’, 714’ x 9’, 9’ x 9’, 9’ x 10 9’ x 12’, and 9’ x 15’ No. 4590 Quaker Rug 18” x 36”, 3x 414’, 3’ x 6’, 6 x9’, 7 x 9’ x 9’, 9’ x 1014’, 9’ x 12’, and 9’ x 15’ of every Armstrong Quaker Rug. Each one is guaranteed by the Armstrong Quaker Girl Certificate. All the women in your community know about Quaker Rugs. Many of them have seen the booklet, “Rich Beauty: at Low Cost,” which shows some of the attractive patterns in which the rugs are made. Their children are playing with the Armstrong Quaker Doll Cut-Out Set—another way of taking Quaker Rug patterns into the home. The way has been paved for you to reap a rich harvest in the sale of Armstrong’s Quaker Rugs and Piece Goods, inexpensive floor coverings of real merit—by featuring this line in your win- dow displays, newspaper advertising, and floor covering department. Keep your eye on the Quaker Girl—she’s working for your store. No. 4580 Quaker Rug 18”*x 36”, 3’x 44’, 3’ x 6’,4%4 x44’, 6 x¥ TY x9’, 9 x9’, 9 x 10W’, 9 x 12’, and 9’ x 15’ No. 4591 Quaker Rug 18” x 36”, 3’ x 414, 3’ x 6’, 6 x 9’, 7’ x 9 9’ x 9’, 9’ x 10%’, 9’ x 12’, and 9’ x 15’ No. 4610 Quaker Rug 18” x 36”, 3’ x 414’, 3’ x 6, 6’ x9’, 74 x9 9’ x 9’, 9x 1014’, 9’ x 12’ and 9’ x 15’ [ 32 ] No. 4570 Quaker Rug 6 x 9/, 714 x 9’, 9’ x 9’, 9 x 101 9’ x 12’, and 9’ x 15/ Crew peagen ey pea moan porns vi siaearonenars yd hans pean, No. 4581 Quaker Rug 18” x 36”, 37x 414’, 3’ x 6’, 414’ x 4’, 6’ x9 74 x9’, 9' x 9’, 9’ x 10%’, 9’ x 12’, and 9x15’ No. 4592 Quaker Rug 18” x 36”, 3x 414, 3° x 6/, 6x9", TH x9 9’ x9’, 9’ x 10%’, 9’ x 12’, and 9’ x 15’ No. 4611 Quaker Ru 18” x 36”, 3’ x 44’, 3’ x 6, 6 x9’, TH x9 9’ x 9’, 9’ x 1014’, 9’ x 12’, and 9’ x 15’ Ste a ee Se ee New Designs, Modern Colorings—All Finished by Accolac Process ee Sey a ci cic z i SALE DIAN x es Mibh = Lica No. 4620 Quaker Rugs No. 4621 Quaker Rug No. 4622 Quaker Rug 6’ x 9, 714’ x9’, 9' x9’, 9° x 1014’, 9’ x 12’, and 9’ x 15’ 6x 9’, 714 x 9’, 9’x 9’, 9x 1014’, and 9’ x 12’ 6’x 9, 714 x 9’, 9’x 9’, 9’ x 1014’, 9 x 12’, and 9x 15/ No. 4623 Quaker Rug 6’x 9’, 714’ x 9’, 9x 9’, 9’x 1014’, and 9’ x 12’ Z 0, 4631 Quaker Rug 14) x 9’, 9’x 1014’, and 9/ x 12’ for) Ry 4 Q “I No, 4630 Quaker Rug 6’ x 9, 714’ x 9’, 9’x 1014, and 9’x 12’ AG a No. 4640 Quaker Rug . 4632 Quaker R 18” x 36", 3’ x 414’, 3’ x6, 444 x4, 6 x9! 6 x 9 ny ro oe io amo ie 714 x 9!, 9x9’, 9x 10%, 9’ x 12’, and 9’ x 15" ; eS ae im No. 4641 Quaker Rug No. 4642 Quaker Rug No. 4643 Quaker Rug 18” x 36”, 3x 414, 3'x6, 4’ x4 6 x 18” x 36”, 3’ x 44’, 3x6, 4x4 oxy 6’ x 9’, 714’ x 9', 9’ x 9’, 9’x 104’, 9x 12’, and 9 x 15’ 744 x 9, 9x9’, 9’x 104’, 9x 12’, and 9’ x 15’ 719’ x 9’, 9’x 9’, 9’ x 1014’, and 9 x 12’ [33a Armstrong’s Quaker Rugs and Piece Goods—Felt-Base—Accolac sare) gl ie No. 4651 Quaker Rug No. 4652 Quaker Rug 6’ x9, 714 x 9’, 9 x 9’, 9 x 1014’ 6’ x 9’, 714’ x9’, 9’ x 9’, 9x 1014’, and 9’ x 12’ 9’ x 12’, and 9’ x 15’ No. 4650 Quaker Rug 6 x 9, 714’ x 9’, 9’ x 9’, 9 x 104’ 9’ x 12’, and 9’ x 15/ No. 4660 Quaker Rug TT RE Ghai 18” x 36”, 3’ x 434, 8° x 6, 414 x4, 6x9 6x9, 714° x9, x9, 9 x 1034, and 9 x 12’ 74 x 9, 9’ x 9’, 9’ x 10%’, and 9’ x 12’ No. 4662 Quaker Rug No. 2050 Armstrong’s Quaker Floor Covering No. 2052 Armstrong Ss Quaker Floor 18” x 36”, 3x 414, 3° x 6’, 444’ x 4’, 6’ x9! 2 yards wide only 2 and@ yards wide 74’ x 9/, 9’ x 9’, 9’ x 1014’, and 9’ x 12’ ie 56 6 @ 6 6° @ [ 433) L ) eS J t / = 6 @ @6.656:.@60C.60 Lait, No. 2080 Armstrong’s Quaker Floor Covering No. 2170 Armstrong's Quaker Floor Covering No. 2171 Armstrong’s Quaker Floor Coverin 2 yards wide only 2 and® yards wide 2 yards wide only By Se # % Bb. he ABS [344 Armstrong’s Quaker Floor Covering—An Excellent Buy Wy, AOS . exe oe eee an C3 5S 00 COCCS OCHS Cees. eS XS 2 He ‘e's es « SC CCSESOOS ee ee ; me ak net a ae tee eweeric,? °Y ceeeeeecey ECHO Psy eens + ee ME Ce Soca asec mE © NS FOS eS Ce (ie ) eS * Se, eS az ®, a et Bs << 3 Ree SOSSCS COS Es Ca ae ae 9 ot eeseecen S ueeeecene? ‘ wee PARR SS : oT | cM No. 2172 Armstrong’s Quaker Floor Covering No. 2191 Armstrong’s Quaker Floor Covering No. 2200 Armstrong’s Quaker Floor Covering 2 and Byards wide 2 yards wide only 2 and yards wide i RD : oes se Ree SAA tase nae oe Sede: BS. REE SS SER WZ, : \ WE No. 2201 Armstrong’s Quaker Floor Covering — No. 2220 Armstrong’s Quaker Floor Covering No. 2221 Armstrong’s Quaker Floor Covering 2 yards wide only 2 yards wide only 2 yards wide only FS a # : Ee No. 2230 Armstrong’s Quaker Flo: 2 and@ yards wide r ee esa, Bis. RRS ie iit) ‘ i No. 2241 Armstrong’s Quaker Floor Covering 2 yards wide only r Covering cm Ge F . No. 2260 Armstrong’s Quaker Floor Covering No. 2261 Armstrong’s Quaker Floor Covering : No. 2270 Armstrong’s Gtaken F loor Covering ; 2 and yards wide 2 and @yards wide 2 and Qyards wide i357] oe fess ie rong’s Quaker Floor Covering 2 yards wide only Ai near, eee Ses OUAES Metall Armstrong’s Quaker Floor Covering 2 yards wide only No. 2310 Armstrong’s Quaker Floor Coverin: 2 and 3 yards wide No. 2290 Armstrong’s Quaker Floor Covering 1 No. 2291 Armstrong’s Quaker Floor Covering 2 and 3 yards wide i 2 and 3 yards wide Se pie = He a Oo ge } ——| — ms" socal | son ol No. 2311 Armstrong’s Quaker Floor Covering No. 2320 Armstrong’s Quaker Floor Covering No. 2321 Armstrong’s Quaker Floor Covering 2 and 3 yards wide 2 and 3 yards wide 2 and 3 yards wide Va No. 2322 Armstrong’s Quaker floor Covering 2 yards wide only “No. 2330 Armstrong’s Quaker Floor Covering 2 yards wide only 2 and 3 yards wide [ 36 ] Your Customers All Know the Q me and the Quaker Girl yo Fae pi a | ist ES i 7™ \ \ | Z 2s: ON Gh Ae. Sl No. 2332 Armstrong’s Quaker Floor Covering No. 2340 Armstrong’s Quaker Floor Covering No. 2341 Armstrong’s Quaker Floor Covering 2 and 3 yards wide 2 yards wide only : 2 yards wide only No. 2350 Armstrong’s Quaker Floor Covering No. 2351 Armstrons’s Quaker Floor Covering No. 2352 Armstrong’s Quaker Floor Covering 2 and 3 yards wide 2 yards wide only 2 and 3 yards wide ea, err : : nn ; bo | No. 2360 Armstrong’s Quaker Floor Covering No. 2361 Armstrong’s Quaker Floor Covering No. 2362 Armstrong’s Quaker Floor Covering 2 and 3 yards wide 2 and 3 yards wide 2 yards wide only si ae aN Uris a x =) ) No. 2371 Armstrong’s Quaker Floor Covering No. 2372 Armstrong’s Quaker Floor Covering 2 yards wide only 2 yards wide only 2 yards wide only bea Armstrong’s Standard-Felt Rugs—Without Lacquer Finish am No. 4005 Standard-Felt Rug No. 4006 Stanaard-Felt Rug No. 4007 Standard-Felt Rug 6’ x 9, 74 x 9’, 9’ x 9’, 9’ x 1014’, 9’ x 12’, and 9’ x 15’ 6! x 9', 714 x 9/, 9’ x 9’, 9x 1014', 9 x12’, and 9 x 15’ 6’ x 9, 714’ x 9’, 9 x 9’, 9’ x 1014’, 9’ x 12’, and 9x15’ No. 4033 Standard-Felt Rug No. 4120 Standard-Felt Rug ; No. 4122 Standard-Felt Ru 18” x 36”, 3’ x 44’, 3’ x6,4%' x4W’, 6’ x9’ 18” x 36”, 3x 4%, 3’ x 6’, 414’ x44’, 6’ x9! 18” x 36”, 3x 414’, 3’ x 6’, 444’ x44’, 6 x9 714 x9, 9x9’, 9 x 1014’, 9’x 12’, and 9 x 15’ 74 x9’, 9’ x 1014’, 9’ x 12’, and 9’x 15’ 74 x 9’, 9 x 1014’, 9’ x 12’, and 9’ x 15’ No. 4160 Standard-Felt Rug No. 4130 Standard-Felt Rug No. 4131 Standard-Felt Rug : > 3) ; ; ; 6 x9’, 714/ x 9’, 9x 9, 9’x 10%’, and 9’ x 12’ 6’ x 9/, 74% x9’, 9’x 1014, and 9” x 12” 6! x 9’, 714 x 9’, 9’ x 9’, 9’ x 1014’, 9’ x 12’, and 9’x 15 No. 4161 Standard-Felt Rug No. 4162 Standard-Felt Rug No. 4170 Standard-Felt Rus wey. 6'x 9/, 714 x 9’, 9x 9’, 9x 10’, and 9’ x 12’ 6’ x9, 714’ x9’, 9 x 9’, 9x10’, and 9 x12’ 18” x 36”, 3x 414’, 3’ x 6’, 414’ x44’, 6 x9 714 x9, 9x9, 9’ x 1014’, 9 x 12’, and 9’ x 15 [ 38 ] Floor Coverings at the Lowest Prices Consistent with Quality er paar 9 i a AA hae O° 22 PE PL ‘ a+ oe A ts + 5 BW rs fa) 4 < 0 ¥, Angsa alee COND ‘ a A ye eas r No. 4171 Standard-Felt Rug No. 4172 Standard-Felt Ru No. 4180 Standard-Felt Rug 18” x 36”, 3’ x 44’, 3'x 6’, 414’ x44 OaxiOe 18” x 36”, 3’ x 414’, 3’ x 6’, 414’ x 410’ 6 x 9 6’ x 9', 714’ x9’, 9’x 9’, 9’ x 104’, 9’ x 12’, and 9’ x 15’ 714 x9’, 9’ x 9’, 9 x 1014’, 9’ x 12’, and 9 x 15’ 74! x 9’, 9 x 9’, 9’ x 1014’, 9’ x 12’, and 9 x 15’ seeezsi|peseaee bs IPA are ea ies et ean | te ee 3 f i] Paes ce ae = peseae! xy fo ee = = : SES ’ 3 ait : : my € Ht ee 2 9 Be “ is of nee m nea ee ms | eere ress | of) fd saenels Be Pas Wwe egees ; No. 4181 Standard-Felt Rug No. 12002 Standard-Felt Floor Covering No. 12003 Standard-Felt Floor Covering 6 x 9’, 714’ x 9’, 9’ x 9’, 9’ x 1014/, 9’ x 12’, and 9’ x15’ 2 and 3 yards wide 2 and 3 yards wide Noe ye, x bg be wef ! tgp ot é WY Fo oh a(S G ye = i ee Me Oe a e bP. ae e tats GE RS & bAT IN. uf : No. 12020 Standard-Felt Floor Covering No. 12021 Standard-Felt Floor Covering No. 12030 Standard-Felt Floor Covering 2 yards wide only 2 yards wide only 2 and 3 yards wide sia at Tao ana on AVP i i No. 12031 Standard-Felt Floor Covering No. 12040 Standard-Felt Floor Covering 2 and 3 yards wide 2 and 3 yards wide och io. [ 39 ] Armstrong’s Standard-Felt Piece Goods—Not Lacquered | Lae, | oF | shee i: a ese ES andard-Felt Floor Covering No. 12050 Standard-Felt Floor Covering No. 12051 St 2 yards wide only 2 yards wide only elt Floor Covering 2 yards wide only a Re - a ts Bal “ d ) Bs he No. 12111 Standard-Felt Floor 2 yards wide only Covering 2 and 3 yards wide HE Armstrong Rug Display Rack shown here carries corner sections of 6 x 9-foot rugs, two rug corners clamped back to back in each steel arm, swinging from an upright, sturdy frame. The rug corners are easily removable so that they may be shown to a customer either on the rack or on the floor. The entire rack, exclusive of rug cor- ners, welghs approximately 200 pounds and, as it is fitted with casters, may be moved about to any convenient point [ 40 ] V2 ~~ . a + — w Ah ime 12101 Standard-Felt Floor 2 yards wide only = 2 a ol Standard-Felt Floor Covering 2 and 3 yards wide Armstrong’s Rug Display Rack Helps Sell Rugs on the floor. When not in use the rack may be pushed against the wall. The rug rack as shipped from the factory at Lancaster, or wholesale stock, includes malleable iron base, steel beam frame, enameled name sign, and six steel arms. Extra steel arms (capacity of the rack frame is twelve arms) may be had at a small addi- tional charge. Corners of any Armstrong Rug, 36x54 inches in size, will be sold to fit this rack. Armstrong’s Quaker Passage Cloth and Felt- Base Rug Border PN a Quaker Passage Cloth is made in four colorings of one pattern, 24 inches wide only. Printed on heavy saturated felt, and protected by the Accolac Process, Quaker Passage Cloth is a practical floor material for corridors and halls. Armstrong’s Felt-Base Rug Border is made of a good grade of saturated felt with waterproof back. There are eight patterns, seven made 24 inches and 36 inches wide, two designs also made 2 yards wide, and No. 55 manu- No. P201 eet) Ss Ouaker Passage Cloth 24 inches wide only No. 59 Felt-Base Rug Border 24 in., 36 in., and 2 yds. wide Also in dull finish No. 56, 24 in. and 36 in. wide No. 53 Felt-B Base Rug Borders 24 in. and 36 in. wide factured 2 yards wide only without a border so that it ean be laid from wall to wall in corridors and small rooms. Rug Border is not finished by the Accolae Process, but the patterns are imprinted on the surface in durable, glossy varnish finish oil paints. Two designs are also available ina dull fin- ish—No. 56, which is similar to glossy finish No. 50; and No. 57, similar to No. 51. Armstrong’s Felt-Base Rug Border does not stick to the floor and lies flat without buckling or curling. No. P202 Armstrong’s Quaker Passage Cloth — 24 inches wide only No. 51 24 in. and 36 in. wide Also in dull finish No. 57, 24 in. and 36 in. wide No. 54 Felt-Base Rug Border 24 in. and 36 in. wide [411 a I A ae Si Waly iH} Ht me ", hk WANA No. "P200 Armstrong’s Quaker Passage Cloth hit oe uf i iin it f Crh 24 inches wide only Hi No. P203 reer Ss Oueler Pase ge Cloth 24 inches wide only No. 52 Felt-Base Rug Border 24 in., 36 in., and 2 yds. wide No. 55 Felt-Base Rug Border 2 yards wide only, without border Shipping Weights of Armstrong Floor Products Average Average Width crated wt. crated wt. Yards per sq. yd. — per roll of in lbs. 30 lin. yds. Battleship— 14-inch rd 16.2 974 Battleship—6mm. nex ee 15. 920 Battleship— %-inch.... er 3 12. TA4 Light Battleship... .. 3p ane, 9. 547 Plain—A Gauge.... aN 2 9. 571 Plain—B Gauge. 3 491 Plain—C Gauge. 391 Plain—D Gauge. . 326 Cork Carpet—X XX Gauge 570 Cork Carpet—~XX ange 494 Inset Jaspé— %6-inch. 900 Inset Jaspe—A Gauge 655 Jaspé—%6-inch. 698 Jaspé—A Gauge. 517 Jaspé—B Gauge..... 479 Jasp颗C Gauge. . 385 H: dias Marble Inlaid—Lt. Battleship 2. 722 Handmade Marble Inlaid—A Gauge : 607 Marble Border—Lt. Battleship 2 Q. 722 Marble Border—A Gauge ; 607 De Luxe Marble Inlaid—A Gauge.. 2 =2 613 De Luxe Marble Inlaid—B pete : af 473 Oak Plank Inlaid...... § of 473 Parquetry Inlaid oe ee ie a 613 Granite Inlaid—B Gauge.......... 6 455 Granite Inlaid—C Gauge.......... 2 ‘ 319 Straight Line Inlaid—A Gauge..... 2 ne 613 Straight Line Inlaid—D Gauge.... 2 ide 362 Straight Line Inlaid—Z Gauge Q 3b. 318 BOARS OWOUNEUN TH & Average Width erated wt. Yards per sq. yd. 44 Ib Embossed Inlaid—3¢-inch Embossed Inlaid—A Gauge Embossed Inlaid—B Gauge Embossed Inlaid—C Gauge Moulded Inlaid—B Gauge.... Moulded Inlaid—C Gauge.... Moulded ya Cc Gayee- ts Applikaid. ; Arabesq Arabesq Printed—Accolac Process .. Printed—Accolac Process .. Printed—Accolac Process .. Printed—Accolac Process .. Printed—Standard Finish. . Printed—Standard Finish. . Printed—Standard Finish. . Stair, Cloth. st 1 or Quaker Pisés Goods. Quaker Piece Goods. .. = *Standard-Felt Piece Goods... Standard-Felt Piece Goods. . *Felt-Base Rug Border.... *Felt-Base Rug Border...... *Felt-Base Rug Border............ CR ROPE PEE PR RR IONS *Wrapped in heavy paper for shipment, not crated +Weight on the bas's of 20 lineal-yard roll e+ Weight of 24 square yard °Weight on the basis of 60 lineal-yard roll Armstrong’s Rugs, Packed in Cartons Not Crated, Weight in Pounds Inlaid Jaspé Printed Quaker Standard Lino. Lino. Lino. Rugs Oe Ord. 34 29 28 yi feet 6 Gaclieg x 9 feet. 41 35 36 9 x 9 feet. 42 9 feet x 10 feet 6 inches 54 $ 48 9 x 12 feet 63 5é 54 Or TS-feet.. cae 68 12 x 12 feet... 9s 87 Average crated wl. per roll of 80 lin. yds. 906 572 475 371 455 355 715 437 294 587 282 351 414 559 276 405 547 uirE 93 272 4017 180 3257 81° 162° 162 Inlaid Jaspé Printed Quaker Standard Lino. Lino. Lino. Rugs Felt 1a 1Sx Vitectes oe a... . 110 94 **18.x°36umches.),Gan,.... *3 x 41% feet *416x 416 feet........ *3 x 6 feet 3 *Packed three rugs to a carton **Packed twenty-four rugs to a carton Shipping Weights of Sundries Weight per Package Armstrong’s Lining Felt 1 roll—(25 yards to a roll) 1 roll—(50 yards to a roll) Armstrong’s Linoleum Paste 1-gal. can—(1 to a carton) 1-gal. cans—(4 to a carton) os 5-gal. pail ~~ 30-gal. drum ~, > 1-ql. cz 1-gal. can—(1 to a carton) 1-gal. cans—(4 to a carton) 5-gal. pail Armstrong’s Linoleum Liquid Wax 1-pint cans (24 to a box) 1-quart cans (12 to a box) 1o-gal. cans (6 to a box) 1-gal. cans (4 to a box) 5-gal. pail Armstrong’s Linoleum Paste Wax 1-pound cans (24 to a box) 42 4-pound cans ( 4 to a box) Q27 Armstrong’s Linoleum Lacquer lsquart cans (12 to a carton)..,...... 1-gallon can (1 to a carton) l-gallon cans (4 to a carton) 5-gallon can Armstrong’s Lacquer Thinner ¥9-pint cans (24 to a carton) 1-pint cans (24 to a carton) Miscellaneous Linoleum rollers.... Rug sample racks (complete with six arms, crated) . Rug rack arms (six packed in wooden box) Lacquer brushes (12 in a cardboard box)... . Unfilled sand bags (12 in a bundle) Seam cutters (one in a cardboard box) Paste spreader (with rubber) Extra rubbers for paste spreaders—each Long blade knives (12 in a cardboard box) Short blade knives (12 in a cardboard box) Straight edges (1 in a carton) 52 22 30 Q7 Weight per Package Table of Roll Yardage Single rolls cannot be supplied larger than the maximum shown Printed ‘Linoletm @iyardstwide.. 7). .5.. 005m neces eas Printed Linoleum 21% yards wide Printed Linoleum 8 yards wide Printed Linoleum 4 yards wide All Inlaid Linoleum 2 yards wide All Inlaid Linoleum 4 yards wide All Jaspé Linoleum 2 yards wide Square Yards Min. Max. 64 All Battleship and Plain 2 yards wide 80 Cork Carpet 2 yards wide 96 Quaker and } 2 yards wide. 128 Standard-Felt § 3 yards wide 59 Felt-Base Rug Borders 24 inches and 36 inches 120 Felt-Base Rug Borders 2 yards wide. . 60 Note: Crated weights given are averages only, but accurate enough for estimating freight. There may be slight variations in the w eight of crated rolls, due to per- missible variations in gauge (.005 inch plus or minus), differences in yardage of rolls, and in weight of crating lumber. Square Yards i Max. 64 64 75 115 60 60 Nf AVERY Libs igri UNE . ) SITY - Barimore WHOLESALERS AND WAREHOUSING POINTS Armstrong’s Linoleum and Armstrong’s Quaker Rugs and Floor Covering Alabama BirMINGHAM BirMINGHAM Renard Linoleum & Rug Co. ; Arizona - Miia Volker & Co. (Address, Home Office, Kansas City, Mo.) PHROPNIZ 65 5 fy en et William Volker & Co. (Address, Home Olin, Kansas City, Mo.) Arkansas Eads Bros. Furniture Co. The Brandon Stove Co. (Address, “Home Office, “St: kon At William Volker & Co. Los ANGELES San Francisco. . San Francisco Colorado William Volker & Co. William Volker & Co, Connecticut Empire Carpet Corporation Florida Swindal-Powell Co. Harrtrorp JACKSONVILLE Illinois Carson Pirie Scott & Co. 366 West Adams St. Glabman Brothers, Inc. 1306-16 Newberry Ave. ©. W. Richardson & Co. 230 West Monroe St. SPRINGFIELD sininenetan oats Axtell-Kramer Co. Indiana Carson Pirie Scott & Co. (Address, Home Office, Chicago, Ill.) Eyaneyiniy ae J. Kennard & Sons Carpet Co. (Address, Home Office, St. Louis, Mo.) INDIANAPOLIS... ...-..--- Hibben, Hollweg & Co. InpraNarouis......J. Kennard & Sons Carpet Co. RicuMoNnD Adam H. Bartel Company VINCENNES The Saiter-Morgan Co. Cuicaco Curcaco Cuicaco . EvansviILt_e Crepar Rapips Welch-Cook-Beals Co. Des Moings............Robertson-Boydston Co. Kansas Innes Wholesale Furniture Co. William Volker & Co. Kentucky Ades-Lexington Dry Goods Co. The Otis Hidden Co., Inc. Louisiana New Oe EANE Renard Linoleum & Rug Co. SHREVEPORT.. eee Furniture & Carpet Co. SHREVEPORT R. Moore Dry Goods Co. (Address, tent Office, Memphis, Tenn.) Maryland BALTIMORE Empire pre Corporation BYES 6 £0) ©: SOS en rs aines & Co. Danial Miller Company CumMBERLAND..Cumberland Dry Goods & Notion Co. Massachusetts C. C. Bailey Co., Ine. .. Empire Carpet Corporation . L. Ham Co. LrexincTon LovisviLLE Michisan: Burnham, Stoepel & Co. A. Finsterwald Co. ARMSTRONG CORK COMPANY, FLOOR DIVISION, New Orurans, 1833-36 Canal Bank Bldg. New York Crry, 295 Fifth Avenue Sr. Louis, 1102-3 Ambassador Building » San Francisco, 180 New Montgomery St. SeattLeE, 803 Terminal Sales Building ATLANTA, 1228 Candler Building Boston, to be announced Jan, 1, 1929 Cuicaco, 1206 Heyworth Building Cincinnati, 538 Dixie Terminal Building CLEVELAND, 603-605 Hanna Building Goodall-Brown Dry Goods Co. ~ Minnesota Darecsudl . William Volker & Co. (Address, Home Office, Kansas City, Mo.) Kansas saat William Volker & Co. 5T. JOSEPH. . Tootle-Campbell Dry Goods Co. . JOSEPH.... es & Motter Mereantile S 0. E JOPLIN. S Willtem Volker & Co. (Address, Home Office, Salt Lake City, Utah) Great Fauts.. William Volker & Co. (Addréss, ‘Home Office, at Lake City, Utah) MissouLa Missoula Mercantile Company Nebraska Whereas. Volker & Co. (Address, Home Office, Kansas City, Mo.) hes J. Kennard & Sons Carpet Co. (Address, Home Office, St. Louis, Mo.) Orchard & Wilhelm Co. New Jersey Jersey Carpet Co. New Mexico ALBUQUERQUE.. William Volker & Co. (Address, ‘Home Office, Kansas City, Mo.) New York Lincoun. OMAHA. OMAHA 1711 Pacihe Street .Adam, Meldrum & Anderson Co. Clawson & Wilson Co. H. D. Taylor Co. Western Shade Cloth Co. Empire Carpet Corporation 230 Fitth Ave. Lack Carpet Co., Inc. 25 West 32nd St. Loring Lane Company 53-55 Beach St. Simon Manges & Son 14-16-18 E. 32nd St. . Trorlicht-Duncker Carpet Co. 40 E. 30th St. Walker & Heisler, Inc. 28 W. 23rd St. Almarin Phillips Linoleum Distributors, Inc. Columbia Jobbing Co. Albany Oil Cloth Company, Inc. Rathbun & Co. North Carolina . American Hdwe. & Equipment Co: Peerless Mattress Co. BurFFALO...... BurraLo BurraLo BuFFALO New York Ciry New York City New York City New Yor«k City New York Cirty.. New York City Port Jervis RocHESTER CHARLOTTE... LexINGToNn GoLpsBoRO Ohio Carson Pirie Scott & Co. (Address, Home Office, Chicago, II.) Felix Half & Brother, Inc. Burnham, Stoepel & Co. .. The Godin Carpet Company The Sterling & Welch Co. Carson Pirie Scott & Co. Renard Linoleum & Rug Co. . The Hartman-Spreng Company Baumgardner & Co. Burnham, Stoepel & Co. (Address, Home Office, Detroit, Mich.) Oklahoma Oxianoma Ciry...J. Kennard & Sons Carpet Co. (Address, Home Office, St. Louis, Mo.) Ox.anoma City William Volker & Co. William Volker & Co. (Address, Home Office, Kansas City, Mo.) CINCINNATI... CINCINNATI CLEVELAND.... CLEVELAND.. CLEVELAND CoLumBus CoLumBus MANSFIELD...... Datuas, 706 Santa Fe Building Denver, 720-721 Symes Building Kansas Ciry, 504 Huntzinger Building Los ANGELES, to be announced Jan. 1, 1929 Mempuis, 1104 First National Bank Bldg. Minneapotis, 912 Plymouth Building Oregon _PorTLAND Walton N. Moore Dry Goods Co. (Address, Home Office, San Francisco, Cal.) PorTLAND William Volker & Co. Pennsylvania ALLENTOWN... Royal Wholesale Company ALLENTOWN L. H. Yeager Company ALTOONA... sss Anderson Paper and Twine Coz e H. C. Prutzman Co., Ine. Joseph J. Weber HuntTINGDON C. H. Miller Hardware Co. Jounstown......,-Anderson Paper & Twine Co. JOHNSTOWN.........- Swank Hardware Company LANCASTER Herr & Company LANCASTER Reilly Bros. & Raub LANCASTER....:.-. Steinman Hardware Company LEWISBURG. ,.....4...- C. Dreisbach’s Sons, Inc. PHILADELPHIA C.D. Artman 413 Cherry St. . William Campbell, Inc. 107 Church St: George Geffner 26 Strawberry St. PHILADELPHIA: 2... Po Glanz, Behm & Herring -625 Chestnut St. Samuel Kramer & Co. 40-42 N. 3rd St. Landis & Co., Inc. 45 N. 8rd St. . Arbuthnot-Stephenson Co. Felix. Half & Brother, Inc. Bright & Company Columbia Jobbing Company W. C. Hack & Sons Jones Hardware Company Gehly’s Carpet House, Ine. Rhode Island Ballou, Johnson & Nichols Co. vous Dakota Sioux Falls Paint and “Glass Co. Tennessee CHATTANOOGA..... National Feather & Pillow Co. (Address, Home Office, Nashville, Tenn.) KNOXVILLE 5 i Mempuis . R. Moore Dry Goods Co. NASHVILLE........ National Feather & Pillow Co, PHILADELPHIA...... PHILADELPHIA PHILADELPHIA. $203.0 PHILADELPHIA..«- PITTSBURGH yw ke NPE PirrspurGH SHAMOKIN SHAMOKIN Sroux Fauus.. Texas Innes Wholesale Furniture Co. (Address, Home Office, Wichita, Kans.) AMARILLO... William Volker & Co. ‘(Address, Home Office, Dallas, Tex.) William, Volker & Co, William Volker & Co. (Address, Home Office, Kansas City, Mo.) Houston William Volker & Co. WiIcHITA PALS. e850 fa. ie William Volker & Co. (Address, Home Office, Dallas, ‘Vex.) Utah AMARILLO BURLINGTON A. B. Rugg Co. Virginia pRLOANOE Diss. pci vin lel ny tees J.J. Haines & Co. (Address, Home Office, Baltimore, Md.) Wincreenas T. J. Cooper & Sons Washington SEATTLE. , . Walton N. Moore Dry Goods Co. (Address, Home Office, San Francisco, Cal.) William Volker & Co. William Volker & Co. (Address, Home Office, Seattle, Wash.) West Virginia Guthrie-Morris-Campbell Co. Thomas, Field & Co. The Koblegard Co. Watts, Ritter & Company The Brown-Kendall Company The John S. Naylor Co. Wisconsin Carson Pirie Seott & Co. (Address, eae Office, Chicago, Ill.) W. Ric ‘hardson & Co. (Address, Home Office, Chicago, Ill.) hee CHARLESTON CHARLESTON CLARKSBURG HuntTINGTON PARKERSBURG WHEELING MILWAUKEE MILWAUKEE CASPER LANCASTER, PENNA. Printep In U.S. A. i. eo st