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A BULLETIN EXPLAINING AND INTRODUCING THE 1943 V-HOME

First to receive the V-Home sticker in her community, and one of the first in the Nation, was Mrs.
Colin P. Kelly, mother of the late Colin P. Kelly, Jr., America's first outstanding hero of the war.
She is shown as she received the award from A. H. Armstrong, Chairman of the Madison County
Defense Council, at her home in Madison, Fla.

OCD PUBLICATION 4020

DEPOSITORY DOCUMENTS
UNIVERSITY or MlS$OURl LIBRARY

Emblem Demand Hits New Peak as
Homes loin 5-point Plan . . . .

Back Up Fighters!

Outward symbol of the fighting American is the military
uniform or war production overalls. For the fighting American
llifme it is now the red, white, and blue sticker of the 1943 V-

ome! .

Harder and harder is War now hitting the American home.
Having banished months ago that second cup of breakfast coffee
and the leisurely Sunday drive to the country, War’s pincers are
closing tighter around the American home. Steeper taxes, colder
houses, more and more rationed foods and household articles
are bringing the realism of war closer to the Nation’s families.

In the field, more than 60,000 soldiers from American homes
have been reported killed, wounded, or missing. At home, the
Nation’s war budget has soared to more than a billion dollars a
week. Americans know that they are going to feel the pinch even
more before this war is won. They ask: “Can we take it?"

Because the answer is a thundering “Yes,” 38,000,000 American
homes from Portland, Maine, to Portland, Oreg., from Canada to
Mexico, are striking back. Realizing that what is done on the
home front toda affects what can be done on the military front
a month or two ence, the Nation’s homes are determined to live
on less and less, to do more and more. Aware that wishful think-
ing can not crack the enemy's lines, every American home is
actively in battle.

a Unsung heroes are the patriots in fighting American homes
whom} local Defense Councils have yet to honor with V-Home
awar 5.

Personal conscience rather than inspection is the basic stand-
ard. An American home which can proudly say to itself “I am
doing everything I can every day” is entitled to proclaim that fact
by displaying a V-Home sticker. To such homes, Defense
Councils award this emblem either through their wardens, Block
or Neighborhood Leaders, or in response to a legitimate personal

request. This choice of method is optional with the Defense
Council.

Besides homes, towns can earn V-Banners for achieving high
percentages of V-Homes.

War on the U. S. home front has long passed the defensive
stage. To crack the German and Jap home fronts lined up behind

the Axis military machine, the 1943 V-Home is now on the
offensive!

 

V-HOME NEWS

WHOLE NATION BACKS

  ARMED FORCES WITH

 

This is A V-Home!

We in this home are fighting. We know
this war will be easy to lose and hard to win.
We mean to win it. Therefore we solemnly
pledge all our energies and all our resources to
the fight for freedom and against slavery. We
serve notice to all that we are personally carry-
ing the fight to the enemy, in these ways:

,1

I. This home follows the advice and suggestions of
its air raid warden.

II. This home conserves food, clothing, transporta-
tion, health, and time_ in order to hasten an uncens-
ing flow of war materials to our men at the front.

III. This home regularly salvages essential materials
as requested by the local Salvage Committee.

IV. This home knows that facts can be even more
dangerous than rumors. It defies Axis efforts to get
bits and pieces of information about troop move-
ments and War Production.

V. This home regularly buys as many’War Savings
Stamps and Bonds as it can.

. We are doing these things because we know we must

To Win This War!

   

American Families Swing Into Action Against the Common Foe!

North, South, East, and West America's mil-
lions seek speedy victory. Hub of war activity
for civilians‘ is the home. In cottage and man-
sion, in farm house and city apartment, the Na-
tion’s families have geared their everyday living
to war.

War respects no lines——economic, social, or geo-
graphical. All kinds of Americans in all sorts of
homes are fighting together against the Axis
menace. v

The V-home is the home that has joined in the
fight by eliminating waste, inefficiency, disunity.
These fighting family units cover the Nation.

}’-HOME NEWS

"v-rowu" BANNERS war are swan ro
B0-PERCENT V-HOME COMMUNITIES

The V-Home program for 1943 has been
extended beyond the family unit to the town
and city. Communities which attain high
percentages of V-Homes will be awarded
“Victory Community” banners from the
U. S. Oflice of Civilian Defense in Washington.
Any community which can boast that 60 per-
cent of its homes are V-Homes is eligible for
such a banner.

First American community to go over the
top was Kenney, Ill. It went farther. This

small mid-western town——where Abraham
Lincoln used to stop—is actually a 100 percent
“Victory Community.” Every home in town
proudly displays the V-Home award. Other
towns and cities are on the way toward this
achievement.

Proud, modest Kenney residents maintain:
“Only 100 percent action can win the war.
This goes for homes as well as armies. We're
happy to be the first, but our real reward will
come when the war is won." I

 

Main Street, Kenney. Ill.

 

V-HOME PLAN CALLS F OR  
ACTION IN 5 DIRECTIONS

 

1. v-Hours moor rnonzcnon

W 3”“ P’'“‘‘°‘“‘' A”‘°"" g can It Happen Here?

cans everywhere agree that
only the end of the war will
erase the ever-present possi-
bility of enemy air attack. Pre-
cautions recommended by alert
Defense Councils must be kept
in effect, strengthened day by
day.

People have taken the simple
blackout measures advised by
air raid wardens, knowing the
desperate treachery of the
enemy; have prepared against
a repetition of Pearl Harbor at
one of our cities or war plants;
know what they will do for the
safety of their families; feel
ready to meet any contingency.

Home protection against air
attack, as prescribed by the air
raid warden, is the first pledge
of the V-Home. Some com-
munities may require air raid
warden inspection, but in most
cases, this is not necessary.
Americans know they protect
their all, when they protect
their homes!

We Hope Never-
But Remember Pearl Harbor!

  

ABOVE-
V-Homes have planned carefully for
blackout. Blackout equipment is
always ready.

LEFT-

Following the air raid warden’s in-
structions is no problem in this
V-Home. As the alert is sounded,
father, a sector warden, starts for
his post.

  . V-HMS CONSERVE

During this war, there has not been
enough of everything to go around.
The needs of our armed forces come
first. We have not been able to turn
out the weapons to defeat the Axis
and still produce the refrigerators,
vacuum cleaners, radios, pots, pans,
and eggbeaters wanted for the Ameri-
can market. Enemy conquest and
blockade has made some raw materials
hard to obtain, others impossible.

Rationing was adopted to divide
these scarce commodities the fairest
way.

Conservation is the common sense
answer to Rationing!

The Millions who conserve follow
rationing rules; use nourishing staple
foods; do not waste leftovers. They
plan meals according to simple rules
of nutrition; grow and preserve as
much food as possible. This is practi-
cal FOOD conservatioh! '

The Millions who conserve wear
clothing longer; use household sup-
plies with care; spare furniture and

repair their own equipment, since
repairmen are few. They know these
items are already hard to get, irre-
placeable while the war lasts. This is
practical CLOTHING and HOUSE-
HOLD conservation!

The Millions who conserve share
their cars; save tires; walk wherever
possible. They carry packages, use
public transportation at slack hours.

This is practical TRANSPORTA-
TION conservation!

The Millions who conserve protect ,
their health; recognize the shortage of
doctors and nurses; avoid home acci-
dents‘ by finding and eliminating
hazards. This is practical HEALTH
conservation!

The Millions who conserve watch
every minute of their time; spend
hours daily in war jobs and ‘volunteer
work. This is vital TIME conserva-
tion.

Conservation of food, clothing,

"Eat it up,

transportation, health, and time is the -

second of the V-Home pledges. It is we" it out’
nothing new to Millions, in homes Fix it up,
throughout the Nation, who faith-

fully live by it daily! ' or do without!”

From V-Home
Scrap and Waste
I-‘low Weapons and
Munitions of War!

Old rubber hose, tires, and
tubes saved for planes, trucks,
and tanks; pots and pans and
metalscrap saved for ships and
guns; drops of fat and drippings
of grease saved for glycerin and
explosives; flattened cans of
precious tin saved for bearings
and motors. That is Salvage
. . . millions of little salvage piles
adding up into one BIG salvage
pile.  

Thus the salvaging habit of

‘S S  the Nation has struck and is r
striking hard, offensive p blows

against the Axis; has contrib-
uted mightily to our arsenals
and shipyards.

Half of every tank, gun, sub-
marine, and ship is made from
iron and steel scrap; without

, home Salvage U. S. production

of these weapons could not

have surpassed that of “they,

combined Axis nations.

3 i Asmuch apart of the war-
. time home as ‘cooking .and

cleaning, is the 
V-Home pledge; The can for

kitchen fats, separate boxes for 1

rubber, metal, rags, and tin
cans have joined the dustpan
and the broom in every V-
Home.

No mere sporadic foray into
the cellar or attic, Salvage is a
productive daily V-Home habit,
33 5 requests of the local
Salvage Committee!

 

Knowing well the worth of
freedom, wage earners in every
salary group have gladly loaned
a portion of their income to
battle for the kind of life in
which Americans believe. Re-
sponding nobly to help meet
the steep cost of total war, they
feel that they at home are fight-
ing side by side with their sons

A overseas.

To stop inflation, prevent
uncontrolled price rises, avoid
economic breakdown—they buy
War Bonds and Stamps!

To assure their country's
future, their children’s future,
their own future, to see the
promise of a democratic peace
fulfilIed——they buy War Bonds
and Stamps!

Investing as much as it can
(the fifth V-Home pledge), the
V-Home plans to use its bonds
to educate the children, travel
in a peaceful world, buy a new
house or car when the war is
over. ~

No V-Home bond quota has

- been set, though many are in-

vesting 10 percent and more of
their incomes. Each house-
hold knows its financial situa-
tion best; will not be asked to
reveal details of its investment.
Sons overseas, and the constant
pinch of war at the table are
reminder enough.

V-Homes buy bonds in post ofices,
banks, theaters, or through salary
deductions.

V-HOME NEWS

 

  4. V-HOMES GUARD FACTS

Military and Production Facts
closely Guarded by V-Home Families;
Enemy-Inspired Tales Buried!

“Is this something the en-
emy would like to find out?”

“Is this somethin the en-
emy would like to ave me
believe?”

In every one of the United
States, these two questions have
lately assumed importance preg-
nant with danger. Citizens are

on guard.

Awake, aware-—Americans i

realize how the enemy only too
eagerly pieces together certain
“harmless” bits of information,
craves new facts. They are
not playing the Axis game; do
not want American sailors to
swim through blazing oil.

Awake, aware—the U. S.
public feels that Hitler is trying
the same “confuse and con-
quer” propaganda that he used
on France. They are not play-
ing the Axis game.

5. V-HOMES BUY BONDS

. Awake, aware-—they have
learned how the enemy makes
capital of our different races,
national origins and religions,
tells whole lies, half truths,
three-quarter truths, one-tenth
truths. They are not playing
the Axis game.

As the fourth of its pledges,
the V-Home family repeats not
what it sees, not what someone
tells it,’ but only what it hears
over the U. S. radio or reads in
the papers. V-Homes recog-
nize that seemingly casual re-
marks, however true they may
be, may result in needless low
of life——even defeat on the
battlefield; think before they
talk; stand on guard against
Axis-inspired rumors, doubting
whispers, contagious parlor
jokes which may be repeated by
rumor-carriers.

    
 

MAKE YOURS

Moi 2-V M013-V
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IN THE FIGHT §§Y
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A V-HOME!

 

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JHELPS T0 urn;
THEM Ann 113!

    
 
    

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These mats available on request from the United States Office of Civilian Defense

V-HOME NEWS

PERSONAL JOB   FOR All  
  PRESENTED BY
V-HOME PROGRAM

Americans are determined thatthis war
is everybody’s personal job. Public and

{Jrjvate agencies and organizations have  

and down plans and programs, but the
initiative has come, necessarily, from the
individual. Through use of their own
special abilities millions of Americans have
made their contributions to the war. Each
individual has done the job as only he could
do it. The collective individual makes up
America, and it is this collective action,
this composite and cohesion of individual
aegéilotns, which characterizes America's war

The range of war tasks iswide enough
to permit every person to select work suited

   
 

' Guard your health. Me Govermnenflood guide
recommends llrese essential foods for everyone
W’  .u. ‘R,

FlIl1SIVEG¢‘lAIl.E$:Inseasonwhenpossible.A0
least one a day: oranges, tomatoes, grapelruic,

I raw cabbage. salad greens, green or yellow vege-
'. tables, same row, some cooked.

I01’!!! I SPREAD! are rich in vitamins and should
\  be served at every meal.

CONSERVE

to his or her own talents and abilities.
Volunteers make spare hours to work in
the Citizens Defense Corps and Service
Corps, workers ‘produce war su plies and
the necessities o a wartime civi ian popu-
lation, members of organizations adopt
programs related to the war effort, those
who are qualified join the armed forces.

The 1943 V-Home is made up of these
individuals who have made war activity
part of their everyday lives. The V-Home
IS a unit of joint family effort. The V-
Community is an. aggregate of V-Homes.
Victorious America will be a Nation of
V-Communities.

F 0 00
Moon you shop. ml: for "Victory Food 
recommended by the U. S. Dep‘t ol Agriculture.

SALVAGE

leellerfiiueigl.

You willhelpsaveloodsloroorfiglning forces.

RUBBERI Rubberyrilllasllongerilwaslsedlreqoerlrly.



FATS

Allrypcsareneededx

   

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evable fats rnolte
es '

Keep in coal

Slrolu through place. Rancid Sell to butcher
fine mesh into la! rnoheslew when you have
metal container. erbellets.

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METAl.$,~«-»«noba-cm-ohm:

 

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SYOVISIADIAVX
C.
IIICYIIC
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mags

wash in warm water dryandslore in don‘! store in “’°”""°""°'°‘ &J
  ‘OO‘ 3 ‘ ‘Y andmildsoop cool,dorkploce llatllglil plot!
‘ 9' V99!‘ P"P°"°"- v _ _ .
FUEL nonlwasteabrtallaforselllutchenlatsnorrnollyused r”_"_,”°,_¢,_d_,y,,c,,,,,,d,;,,_ .,,,,,,,,;,,,,.,,,,,_

Bfififififi wares: At least 6 glasses every day. ‘°' <°°“"9-

SPARE TIME WAR ACTIVITIES

clIecIwilluyourlocelSelvegeCornrnifl*ee.

  _  screpefelkindssuclies: I  ,ces+alHluin9sEhe:

£1‘

   

    
   

 

0 3 Enroll at your Civilian Delense Volunteer Ofoce. '
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Many women are novr working in war plants. Take ‘Wu ‘'9 “ §
their places by helping all you can in "‘   « w
- . 0 O ,, D ['3 E] E
l ' O "05 IANING QUICK 370% IAIKOAH MAWIISSIS CAIffi$ PKLOUS OID flfi@A
@_ ' can IMO! vsuoes ,
8% £3 " % 5 % 6 0
keep clean and mend and make over and
day nurseries diet kitchens clinics "'°"'p'°°l ° "P°l’ "‘°"‘i°"

   

  

 

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 GUARD FACTS

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 _ MAKE YOURS A V-HOM E TOO!
These mats available on request from the United States Office of Civilian Defense

 

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o oi war s promp d signiiicant war bond investments.
V-Home prcagram. Eager to that is necessary. Air R id Protection
me prog ' towns ma y optiona .
i‘°"e ‘"_9F 'f‘?dii'§‘-°ii°“5 i° The 1943 V-Home drive is neither diiiicuit nor
‘Wed “°3 ‘i‘°“ i° ii“ "5“‘9 "“P°'i°“°¢ embarrassing or iviiian Deiense i voiunteers.   or
i“ i ' ii °"°"°9¢ (except whe ARP in pecti n is caiied ior), need it
interiere with ther r\< th re doing because the
changes provi Biocir or e g borho L ad can ca y t out as a
‘i . it is no ionger equgre‘ at ti‘i‘e air ‘r\ai V ‘C-l‘|‘d¢|'t m ':s‘;ig‘;ii‘:\'u$°“‘ 9“ - ‘X °¢J'¢{‘II H°:i“¢i-p¢:m¢“ 
ea eernaigte-om ,, ' , , ', '
_ 1 ,equ-Mme“, -,5 W flow‘ is is not a dd tiona\_ c mpaign; i a i
ugh so (1 mmunities are retaining _ °i‘“°‘i 3”” °ii“' Ci’ ‘3“' .
this ieature, s reiy require home Where the Air Raid Protection inspection is re-
corn i with the warden’s instructions, tained, Counci s can orm 7H me c in 'ttees repre
‘ .H°me aw 5 m Y 0 mode  ‘he SS “iiflg  iiie Cii.|lC|\§(‘D 3? (CV95 Gfia iii? 
‘ cc , N¢'.3\,5¢.\-mod Lead” wtmeveu e ervice iron out in an encourage teamwo .
‘on ieature is not considered essentia . Because many nationai organizations have
Councii may award the sticirer b maii, Diedsed o aid the i943_ V-_HOm¢ Pf°‘3'°"\¢ 9 ¢ i°¢°i
iridii‘viduai vého stages indwrit‘ing that i"\'e°":"i_‘°5 (ii ii;?5°,“‘;'9;“!1°i"e"':‘5 °° V3: ‘shed °"°i°'
V o 0 o ‘
mm on as on S on ‘S “mg up tenets. Boctii in their ciu sch is, chiidren s

r
\/‘Home smnd°'ds° ‘ groups have proven useiui i
may be distributed at retaii stores 0‘ ‘he v_H°me p9m,s_ wom n S

booths manned by Civiiian Deiense he‘pM_

voiunteers are iocate . , ,
V-Home is an a ressivei patriotic in some ‘mes’ P is W ' ciliopmd ‘ ‘he
6 b ‘H 9 i ‘E’, H program. y are pubiis ing cut-ou iorms ior
2 “° ‘"3 m°'°' . "W5 e “°i ‘"3 the househoid r to maii Councii, indicating his
s an a met od A

Understanding what it must do to heip win the oi awar h

‘i te -Ho e agrees o ‘ts utmost V-Home topics sponsor y cai retai ers. For
. There wiii be no prying into kitchens, exampie, d ores a eno ousiy inte e i the
or attics to checic on saivag . No ice bo heath a ect o \/-H mes, rid iood st res in the
emba assing pe no questions about nutritiona aspects.

as the key ne oi drive, Retai\ers' ‘N r Campa g s Committee is
aigns om ittee-representing opeiui that iocai ciis and i i etaiiers wiii
it id‘'''11'¢ 3643 ADM 194 woric ciosei to moire the prog ccess.

°'-" V"-Vi.‘-""“9 9°‘? an extraordinary chance o crea i ndship with ioca
“'9' d i°V5 °“d °5i°'5I "M be retaiiers ior iurth rig iuture Councii programs

xima iy , tronize re mo“ ‘ “

merican ri ost every cit , V mm‘ "5 W‘ 3°’ 9 me

M“ ‘mm C, V Homes am, ,3 stores here peopie can disc ver what they ust o
to receive V- award. ese ths wiii be

the reta ged a speci ond marine Civiiian D ense voiun e rs. Counci s

were 5 id ih n in q iii beio e that want to tair advant ge a th' p u ity shou

get in touch with their iocai retaiiers' associations.-

PENNANTS in BE Aw ARDEB T0 ii-ciiriiiuiiiiiiasi

When 60 percent oi the dweiiing units become issued toBioci< Leaders or Wardens, but rather by the
-Homes, a town wiii be awarded a pennant-making number actuaiiy awarded to homes.
' " Simiiar quo as and awards may be estabiished

"V-Community. _
dvised on the approximate num- ior zones and sectors. Anxious that their V-Homes
' A ' ' many Counciis currentiy are

Counciis a

ber oi homes the communities by city or county not go unrecognize ,

nee and iiding commission is. unciis meas- ersuading iocai stores to award prizes ior this iririd oi
V-Home s ccess by the number oi stickers competition. ’

 

 

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