0assJ2£2&£ Book _j 6vT>3 Improvement Zbe flDemorp Co., "ftew SJorfc. Gbc Improvement OF THE The faculty of memory is of such im- portance to all, that any means towards intelligently developing its powers for the acquirement of knowledge, cannot fail but to be of universal interest. In regard to the cultivation of the memory, Prof. Blackie, in " Self-Culture," says " It is ot no use gathering treasures if we cannot store them ; it is equally useless to learn what we cannot retain in the memory. Happily, of all mental faculties, this is that one which is most certainly improved by exercise ; besides, there are helps to a weak memory such as do not exist for a weak imaginatfon or a weak reasoning power." *1 SbcDD's natural /Ifccmovv? /llbetboD The subject of improving the memory has been, unfortunately, the cause of the invention of numerous mnemonic systems, often ingenious and curious in construc- tion, but utterly impracticable for general use. Educated men, therefore, until re- cently, looked with well grounded aversion upon any artificial method of aiding the memory, and very generally have been of the opinion, that the invention of a really practical system of mnemonics was almost, if not quite, an impossibility. Discoveries and inventions are announced constantly in the various fields of scientific research, and because little, if any progress has been made in the past, in connection with the subject of memory improvement, is no reason why the subject should not be successfully treated now. The claims we make for our Memory Method, will appear impossible to many, judging from the mnemonic system of the past, but, ZTbe Ibemoty Company, 1Rew Jfjorfc, SHEDD'S NATURAL MEMORY METHOD can hardly be compared with any other mnemonic system, as it makes use of a pe- culiar principle never heretofore practically applied to a system of mnemonics. By the use of this principle every possible ob- jection heretofore urged against the mem- ory methods of the past, is completely overcome, and the speedy and sensible im- provement of thp memory is successfully accomplished. * Our Method developes and strengthens the rational memory, and in a manner pe- culiar to itself, arouses interest in the sub- ject to which it is applied, thus securing the absolute attention which is such an important factor in the formation of a re- tentiye memory, it also successfully brings into action those important faculties of the mind, the imagination and the judg- ment. SbC&&'0 natural /ftcmorv? /Ifcctbofc vve do not Claim that any person unconditionally, can im- prove their memory by a careless perusal of the system without any degree of atten- tion and application, but we do claim, that any person of ordinary ability, anxious to aid their memory, can, by the use of the jimple helps which our method supplies, make astonishing progress in the acqui- sition of useful knowledge, such as would be impossible in the same time, without our method. Although the method may be called an artificial system, still the artificial aid is so slight as'to be scarcely apparent. A COMPLETE COURSE OF MEMORY TRAINING, is furnished in four lectures entitled " The Education of the Memory," supplemented by a number of carefully prepared mem- ory lessons for home study. The lectures are brief and to the point, written in lan- guage so plain that any person can under- stand them. The first lecture is entitled orfe. which secures a measure of undivided at- tention almost, if not wholly impossible by any other means. WHAT ARE MNEMONICS? Webster's definition is " The art of mem- ory ; the precepts and rules intended to teach the method of assisting the mem- ory," he also defines the word, mnemonic as " Assisting the memory/' IN ANSWER TO THE QUESTION Is Shedd's Natural Memory Method a System of Mnemonics ? We answer, decidedly it is, as it gives genuine assistance to the memory. OBJECTIONS TO MNEMONIC SYSTEMS. The principle objections to the mne- monic systems of the past have been that they are complicated. Their principles requiring great power of the very faculty whose weakness they are supposed to aid. Laborious, imposing upon the learner the task of learning many things having GbcDS's IRatuval /llbemorg /ifoetboD no direct bearing upon the subject he is studying. Nonsensical, burdening the memory with ridiculous associations and irrevalent matter. Unnatural, as they in reality weaken the natural memory in place of strengthening it. The above and all other valid objections to mnemonics are successfully met by SHEDD'S NATURAL MEMORY METHOD, the principle features which are worthy of note in the method, are that It is Simple, no other method of aiding the memory is based upon such exceed- ingly simple principles, any child can readily master them. It is Permanent, its principles, once learned, will never be forgotten. IT IS SCIENTIFIC, based upon acknowl- edged standard physiological principles. It IS NATURAL, and not a system of arti- ^.cial trickery. XLbc /ftcmorE Gompane, iftcw ffiorfc. IT is Rational, founded on common- sense principles, using no senseless sen- tences, no ridiculous associations. It is Practical, not a useless element in the entire method. It IS Concise, embodying " infinite riches in a little room/' It is Honest in its claims, making no promises it cannot fulfil. It is Accurate, giving results which are absolute certainity. IT is Rapid, by its extreme simplicity and brevity, one is enabled in a very short space of time to accomplish re- sults, impossible by the more compli- cated methods. It is Entertaining, imparting valuable information in an interesting manner. It is Original, employing a peculiar principle, never before practically ap- plied to a system of mnemonics, and is not an enlargement, abridgment or modi- fication in any way of the systems of Simonides, Grey, Feinaigle, Gouraud, Sbe&D'a natural dfcemorg /HbetboD Pick, Loisette, or any later teachers of ' Memory. It is Economical, in that it is one of the greatest mental labor-saving devices ever invented. IT IS MNEMONIC, as it gives genuine as- istance to the memory, without any of the hindrances so generally common in most so-called memory aids. PRINCIPALS, TEACHERS AND SCHOLARS alike find in Shedd's Natural Memory Method an invaluable aid for assisting them to readily commit to memory facts which have heretofore been looked upon as almost impossible to permanently memorize. A peculiar interest is awakened in any study to which the Method is ap- plied, by which the attention is secured and most vivid impressions made upon thq mind. ttbc flScmotfi Compattfi, t\cw Both, COLLEGE PROFESSORS, TUTORS AND STUDENTS find that a limited amount of careful study, accompanied by the use of our method, accomplishes results, which would be im- possible in the same length of time, with- out the Method. IN ENTRANCE EXAMINATIONS FOR COLLEGE young men and women find, in our course, help which is invaluable to them, and not only at that time but throughout their college course they will find innumerable helps in our course of memory training. SHEDD'S NATURAL MEMORY METHOD recommends itself especially to the atten- tion of all PARENTS who desire their children to make as rapid progress in their studies as is possible without "cramming." Our Method, it should be distinctly un. derstood, is SbcDD's tftatural /IfccmorE /ifcetboD NOT A "CRAMMING METHOD," as no effort is made to force upon the pupil's mind facts to be retained for a short time only, the sole object of the Method is to permanently store the mind with valuable knowledge, and this it accom- plishes successfully. It is a noteworthy fact that our Method has received the endorsement of a large number of the LEADING EDUCATORS OF THE COUNTRY. this, alone, should remove all doubts from the minds of all fair-minded persons, as to whether it is a valuable educational aid. BACKWARD PUPILS. can, by the use of our Method, rapidly ac- quire a proficiency in their studies hereto- fore impossible. There is no pupil, Low- ever backward in his studies, but can readily learn and remember all the princi- ples of our Method. We especially recom- mend our thorough course of Memory Zbc flicmorv? Company, 1Re\v Borft. Training to all whom the benefits of an early education have been denied, but who are determined to acquire an education, and who realize the difficulty of perma- nently remembering their studies. ELDERLY PERSONS, who realize that their powers of memory are failing, find in Shedd's Natural Mem- ory Method, an efficient means of strength- ening their failing faculties. The sim- plicity of the method is such, that its prin- ciples are speedily mastered, by those whose natural powers of memory are ex- tremely limited, this, together with the fact, that the method secures absolute at- tention to the subject under consideration, specially recommends it to those who, although past middle life, desire to im- prove their minds, by the permanent ac- quisition of useful knowledge, but find it extremely difficult, and at times impossi- ble to do so, on account of their lack of a retentive memory. SbeOD's Waturat /ifcemotE AetboD CLERGYMEN, S. S. SUPERINTENDENTS, Y. M. C. A. SECRETARIES, S. S. TEACHERS AND BIBLE STUDENTS, all acknowledge the difficulty of perma- nently remembering any extended amount of Bible Chronology. The usefulness of such knowledge is undisputed, yet so great is the difficuly of remembering it, that the amount which most possess is astonish- ingly small. To all who desire to com- pletely master Bible Chronology, it will be a matter of interest to learn that, in our course of Memory Training, especial at- tention has been given to this subject, and it is now within the power of all SUNDAY SCHOOL SCHOLARS to be first-class Bible students, having at their ready command a knowledge of Bible History, which to those unfamiliar with our Method, will appear marvellous. The simple yet striking manner in which this knowledge is imparted to the student, makes this study one of interest and profit. Ubc /tocmort? Company, 1Re\v l|)orft. ALL PUBLIC SPEAKERS with the aid afforded by our method, can readily remember a vast fund of striking- illustrations, bv the use of which their efforts can be successfully supplemented. EVERY INTELLIGENT PERSON is anxious to improve his memory. To those whose memory is already good, the use of our method so enlarges and strength- ens their memory as to make it marvellous in its accomplishments. BUSINESS MEN find, by the application of Shedd's Natural Memory Method, a simple and sure way of memorizing important business addresses, in such a manner as to make them impos- sible to be forgotten. Book-keepers use it to remember ledger-pages, addresses, etc., prices of goods, etc., etc. LADIES making calls find the same application useful in permanently fixing in the mem- ory, the addresses of friends. SbeDD's Batural /Ifoemorg /Ifcetbofc EVERY READER OF HISTORY who desires to permanently fix in his mem- ory the result of his reading, will find, in our Method, a means by which he can suc- cessfully accomplish it. SCHOOL TEACHERS will find, upon investigation, that the course of Memory Training given by the Memory Company, will be not only an in- valuable aid to the cultivation of their ow r n memory, but also a practical help which they , can conscienciously recommend to their pupils. An opportunity is offered by which any teacher may, without any interference with their regular school duties, learn the system free of charge, and all teachers are re- quested to apply for our Teacher's Circu- lar, which contains matter of special inter- est to them. OUR PROTECTION In order that the system may not be im- perfectly taught by irresponsible parties, Gbc Oemors Company, l\c\v Borft. and that our rights as proprietors of the system may be protected, all pupils sign an agreement, that they will use the sys- tem for individual use only. TIME REQUIRED. We cannot guarantee any specified time, in which pupils can thoroughly and practi- cally master the entire Method and its various applications. The progress made depends largely upon the willingness to learn, and the amount of time the student is able to devote to study. The principles upon which the Method is founded, are exceedingly simple, and we arantee that any person can thoroughly understand and successfully learn the key to the system in less than half an hours study. THE COST Doubtless, the question will arise to many, " Can I afford it ? " We think, how- ever, after careful thought as to the many SbcdCTs Batural Memory /Iftetbofc advantages which our course of Memory Training is sure to bring, if but ordinary application be given to it, the question in the mind will at once become, " Can I afford to be without it?" When it is realized that the benefits de- rived from our course are not fo<'/;/ 2j//*h (7. Reveler, Principal^ Cleveland X or Dial SeJiGoL Cleveland, O., January 29th, 1889. After an examination of Shedd's Natu- ral Memory System, I can commend it to any who may need to use a system of mnemonics. It is simple, natural, and comprehensive, and commends itself upon acquaintance with it. ELLEN G. REVELEY, Principal From Walter C.Douglas, General Secretary Young Mens Christ an Association, Bos- ton, Mass. Shedd's Natural Memory Method has impressed me by its naturalness and sim- plicity. I came to the investigation of it with prejudice against all such systems, I be- came interested, I then entered into it as a mental recreation with much enjoyment. Finally its utility grew upon me. I believe that it will be found quite helpful in Bible study. WALTER C. DOUGLAS. Boston, March 4, 1889. SbcOD's Natural /Dbemor^ /flbetboO From Rev. H. A. M. Henderson, D. D., L L., D., the popular lecturer, pastor of Trinity M. E. Church, Cincinnati ; for- merly Superintendent of Public Instruc- tion, State of Kentucky. Cincinnati, O., January 4, 1889. I am familiar with the growth of Shcdd's Natural Memory System, and do not hesi- tate to say, that it is incomparably superior to any other. It will prove an invaluable assistant to all of weak memory, and an immense labor-saving, mind-conserving auxiliary to strong memory. As for the author, he is incapable of fraud, and may be trusted in any state- ment or agreement he may make. HOWARD HENDERSON, Pastor of Trinity M. E. Church, Cincinnati, Ohio. From H. P. Makechnie, A. M. y M. D. y Member of Somerville School Committee. Shcdd's Natural Memory Method was a revelation to me, I might say a revolution Zbe /fcemorg Company, IRcw JJorfc* for it swept away nian\' of the clumsy de- vices which I had used before to assist the memory. Nothing before has approached it in simplicity and efficiency. It helps us in places when the memory has had the most tiresome drudgery. I believe that a conscientious student with the system will far outstrip his com- petitors. In this age of labor-saving de- vices few can afford to be without it. H. P. MAKECHNIE, M. D. Somcrville, Mass., March, 18S9. From IV. F. Bradbury, Head Master Cam- Bridge Latin School. Author of Brad- bury s Educational Scries of Mathematics, etc. Cambridge, Mass., March 20th, 1S89. J. A. Shedd, Esq., Dear Sir : — Your memory method seems to me the best of an)- that I have ever ex- amined, for one who is trying to store in his memory for future reference many date SbcDD's Natural /IfcemorE /IfcetboD I cannot conceive of a better plan than yours. W. F. BRADBURY, Head Master. From U. J. Hoffman, President Hayivard Collegiate Institute. Antlior of " The Science of the Mind applied to Teaching." Faif field, 111., February 15th, 1889. The Memory Company, New York. Gentlemen : — I have investigated Shedd's Natural Memory Method, and wish to say that it is what it is claimed to be, a natural method. The system is very simple indeed, and I had no difficulty in learning it in an hour. It is eminently practical, and to learn it will repay any one who needs to store his mind with facts. The application of the method will not only accomplish the result sought for, but will also so strengthen and feet the power of memory that to re- member, will soon require an effort no longer. U. J. HOFFMAN, Presd't Hayward Collegiate Institute. XLbc Memory Company, IRcw J&orft. From Daniel B. Hager^ Ph. J)., Principal xte X or ma I School, Salem , Mass. Salem, Mass., March 20th, 18S6. Mr. J. A. Shccld, Dear Sir: — I think your system is the most ingenious of all the artificial systems designed to aid the Memory, with which I am acquainted. Yours Truly. D. B. HAGER. From Chas. F. 'Kirig y Director of The National Summer School. Author of '• Met /tods and Aids in Geography" Prin- cipal of Dearborn School, Boston, Mass, Boston Highlands, February 28th, 1889. Prof. J. A. Shedd, Dear Sir: — I have examined your memory m and consider it the best method of remembering dates yet devised. ichers of history will find it very helpful. Yours Trul\-, G V. KIN SbeDD's IRatural /I&emors /fcetboD Fom J.B.Gould, M. D., Somerville, Mass., February 28th, 1889. Mr. John A. Shedd, Dear Sir : — I have previously, at inter- vals of many years, tried to get an insight and interest into other systems of Mne- monics, and had turned from them with disappointment and incredulity, in regard to any system of Memory Aids so-called, being really and practically an aid to mem- ory. I consider that you have made a won- derful discover}- — it is wonderful for its simplicity and ease of acquisition, also for its numerous and diverse adaptations ; for it can, with equal facility, be called in aid for remembering all facts that may be ex- pressed by figures, whether in the study of History, Geography, the Sciences and tusiness affairs. If there be a science of Mnemonics, or artificial memory system, that can be easily, pleasantly and profitably applied by asso- ciation, I believe von have discovered and TLbc ZfcemotE Company, 1\cxv Jljorfc. developed that science, to a remarkable degree of perfection in your Manuals on tv Education of the Memory," or " ShedcTs Natural Memory Method." Wishing abundant success in securing from the thinking world an extensive in- vestigation and approval of your system. Yours Truly, J. B. GOULD, M. D. From Rev. Wm. A. Searlcs, S. T. D. Washington Heights, New York City, February 23d, 1889. The Memory Co. I thoroughly believe in your System, and unhesitatingly recommend it. It is a delightful study and of great value. Yours, WILLIAM A. SEARLES. From Henry F. Howard, Principal of Fair- mount School, Hyde Park, Mass. Hyde Park, Mass., January 28th, 1889. Mr. J. A. Shedd, ir Sir: — I have examined Shedd's Memory Method with some care, and I am SbcDD's Natural /Ifcemorg /nbetboD glad to bear testimony to its excellence. Although especially helpful to any one de- siring to remember and use dates, for- mulae and all numerical facts in History, Literature, or Science, its processes are so eminently practical and natural, that it must be of great educational value, in the cultivation of the Memory in all its varied uses. Like other good things, it will be best appreciated by those who use it most. HENRY F. HOWARD, Prin. of Fairmount School, Hyde Park, Mass. From Walter S. Parker, Principal Everett School, Boston, Mass., Manager Saratoga Summer School. Boston, March 22d, 1889. Prof. John A. Shedd, Dear Sir: — I am very much pleased with your " Natural Memory Method.'' Rightly used it will develop a strong memory. Yours Truly, WALTER S. PARKER. Zhc dBcmorfi Company, Mew Uotft. From a Student in the Union Theological Seminary. x York, December 7th, 18 The Memory Co. Gentlemen : — Allow me to express the pleasure I have received from tk Shedd's Natural Memory Method." I have been benefited and entertained as well. The thod is simple, so simple indeed, that a child could learn the Key in less than an hour, and Prof. Shedd has put the Method in such clear and forcible terms, and in such an admirable style, that it will win friends rapidly. It is a system for every, body, the mind is not burdened with re- membering a complicated Key, with as many exceptions as there are rules. It is a . : natural, logical, psychological. pply it to remembering the smallest de- tail, from the number of a friend's resi- nce, to the facts and dates of Church History, indeed, the author has demon I its applicability to many branches, in the little volumes in which he makes the application of his System. SbeWa natural /ifccmon? ZlfcetboD I was sorry to close the last one, for they afforded me a chance for a review of many facts which I had learned once but had forgotten. Yours Very Truly, WILLIAM O. McELVEEN. From G. A. Southworth, Principal Prcscott School, Somerville, Mass., author of u Our Language, its Use and Structure" Somerville, Mass., February 23, 1889. u Shedd's Natural Memory Method," is a wonderful device for strengthening and assisting the memory. Its exceeding sim- plicity and naturalness, make it easily learned and applied. By its means, I find myself able to carry any number of numerical combinations in memory, ready for instant use. In all respects, it far surpasses any sys- tem of Mnemonics of which I have ever known or heard. Whoever learns and uses it, will never regret his investment. G. A. SOUTHWORTH. XLbc /Remote Company, IKcw lL>orft* From Rev. D. 0. Ferris. New York, February [8th, 1889. The Memory Co : — I have read the editorial in " The Journal of Education," and most heartily endorse it. For simplicity and effectiveness, your method far surpasses any of the schemes in this line of which I have knowledge, in its general application, and is destined to come to the front and maintain its position as Leader as an educative power. Truly Yours, DANIEL O. FERRIS. From M. T. Pr it chard, Master of Com ins fiool, Boston, Mass. Your memory method is simplicity it- self. I have learned the sys- tem, but have found it quite too cumber- ;ie for practical purposes. By your tern I am enabled to keep in mind just what I need and to do it without any appreciable mental effort. M. T. PRITCHARD, March, l8{ Roxbury, Mass. Sbe&D's natural Memory ZlfcetboD From Rev. J. Wesley Johnston, Pastor Sixty-First St. M. E. Church, New York City. New York, March 25th, 1889. I know of nothing in the whole realm of mnemonics of such practical value as «' Shcdd's Natural Memory Method." It is simple, natural, easily applied, and capa- ble of use in almost every direction. I find it a great help in my general work, and the more I 'use it, the more thoroughly I appreciate it. Under this system the memory ceases to be a lumber room, but is instead a magazine stored with facts and principles ready for use at a moment's warning. After a careful examination and com- parison, and now after using it for quite a considerable time, I am glad to commend Mr. Shedd's system to the public in gen- eral, as well as students in particular. J. WESLEY JOHNSTON. Vtbc Aemorg Company, iftcw fforft. From John S. Hayes^ Principal Forster School, SomervilU) Mass, merville, Mass., March 5th, 1889. J. A. Shedd, Esq., 1 U ar Sir: — It gives me great pleasure to say that, after a careful study of the several memory methods now before the public, I am prepared to say that your method has decided merits overall others with which I am acquainted, and its simplicity and naturalness must commend it to all. It seems to me, that you have discovered the correct plan upon which to work, and even a cursory examination, by the most ptical must lead them to the conclusion, that you have a method that everybody should possess and use. I trust it will meet with the success it so richly merits. Very Truly Yours, JOHN S. HAYES, SbeDD's natural Memory ZlRetboD From a pupil in the Nctv York City Normal College. New York City, December 3, 1888. The Memory Co., Gentlemen : — I am using ShedcTs Natu- ral Memory Method in my study of Gre- cian History at the Normal College, with great success. I also expect to realize a higher per cent, on American History, than I could possibly without its use, and with much greater ease. By actual test, I now memorize dates with your system in less than one-third the time spent in the old way, and with your method it will be almost absolutely impos- sible for me ever to forget them. The list of dates you give in American History are the identical ones used in the New York City Grammar Schools, and the Ancient History dates are the same as studied in the Normal College. Yours Respectfully, M. G. RUDDELL. ttbe /iftcmon: Company, iwcw Borft. From Rev. Merritt Hulburd, D. D. y Pastor Spring Garden St. M. E. Church, Phila- delphia, J\r. Shedd's Memory System is, in my judg- ment, the most ingenious, the most natu- ral, and the most useful of any system of mnemonics now before the American pub- lic. April, 1889. MERRITT HULBURD, From Joshua M. Dill, Principal Andrew School, Boston, Mass. Gentlemen : — Shedd's Natural Memory Method is by far the best system of mnemonics I have ever known. Indeed, I fail to see how there can be any better. Its extreme simplicity renders the ap- plication very easy and available to the student from the very beginning. Very Truly Yours, JOSHUA M. DILL, Principal Andrew School, ton, Mass., March 1st, 1889, Memory Co., New York. SbeDD's Watural /Ifcemorg /Ifcetbofc From O. W. Dimick, Master Wells School, Boston, Mass. Watertown, Mass., March 30th, 1889. Prof. J. A.Shcdd, Dear Sir: — I believe your method the best I have ever seen, and, although I have not yet tested its practical working, I think it might be very helpful, especially to one younger than myself. Yours Truly, O. W. DIMICK. From Rev. M. B. Chapman, D. D., Pastor First M. F. Church, New Haven, Conn. The memory method of Prof. Shedd seems to me to be very natural, simple and practicable. As an aid in the mastering of numbers and dates, I prefer this to any with which I am acquainted. MELVILLE B. CHAPMAN, From Rev. W. L. Phillips, Willccsbarrc, Pa. I think very highly of the Shedd Mem- ory System. It has much to commend it Cbc fl&cmorg Company, INcw Jiorli. in its naturalness and general utility, and is of the greatest service to all who desire et the most from their memory. WATSON L. PHILLIPS. April, 1SS9. From Samuel J. Bullock, Master Bunker Hill School, Boston, Mass. Charlestown, Mass., April, 1889. Mr. J. A. Shcdd, Dear Sir : — With regard to the merits of your system, permit me to say, that I be- lieve the use of your method at once aids the memory, and furnishes interesting and profitable exercise for other faculties. Truly Yours. SAMUEL J. BULLOCK. SbeDD's IRatural /Hbcmor^ /nbetboD JOURNAL OF EDUCATION Boston, Mass., Jan. 24th, iSSp. We have taken no part in the Loisette- Fellows-Pick-Appleby-Middleton memory controversy, because we have not thought the advantage to be had from any, or all systems of mnemonics, sufficient to make it of any interest to the world as to who originated them. The systems of the past have often required more effort to remem- ber senseless things, than would be re- quired to remember the desired things, and have been serviceable largely in ac- complishing tricks and feats, that one would never care for in life. Any system of mnemonics based upon sounds, upon having given letters stand for special figures is impracticable for every-day af- fairs or educational uses. Any system that requires the memorizing of unnatural combinations of words, such as " is apple you hear me," " at home is a year ago," " is by sun I say boys,'' etc., would seem too senseless for men of brains to dally XLbc tbcmoxv Gompans, flew )i>otft, with. So long as mnemonics meant any- thing of this kind, we merely examined them as curiosities ; but, within the past ir, John A. Shedd, of New York City, has discovered a purely original system which is high above any unnatural system, of mnemonics. It is so simple, that it may be under- stood in fifteen minutes ; so natural, that all its principles maybe learned in an hour by the dullest student ; so suggestive, that two hours' practice will make it easy to use it every day and almost literally, every hour of life; so comprehensive, that it adapts itself to various subjects and branches of knowledge. There is not a moment's drudgery in learning it, not a feather-weight's burden in remembering it, and no perplexity in applying it. It is educational and helpful, entirely apart from the memory phase of the subject. There is no occasion for a person to forget any date in history, biography, literature, geography, economics, text, chemistry, Sbe&Vs IHatural flbcmorg /HbctboD natural philosophy, mineralogy, addresses, etc., that he cares to learn. We regret that our honor makes it impossible to re- veal this method or art of memorizing. From the Phrenological Journal and Science of Health, March, 1889. In Mr. Shedd's method it seems to us there is a simplicity and naturalness that renders it very practicable and of service to any one whose brain centers are suscep- tible of education. Certainly the principles involved require no great effort to comprehend ; dullness as well as genius can see into them, and a little practice develop facility in their use. We have not been disposed to give much attention to memory methods, be- rause of the artificial and arbitrary features with which most of those brought to our notice have been burdened; but this of Mr. Shedd's commends itself, because of the absence of such encumbrances, and seems as simple at least as any ordinary spelling lesson. Zbc ftemoeg Company, flew E?orft. From ZiotCs Herald, Boston, Mass., Jan, i6th y r Those of <>nr Traders who have tried various landed systems of mnemonics, and found themselves confused and baffled by the complexity, unnaturalness and diffi- culty of the same, will be pleased to learn that a system has been devised which, starting with a key which can be learned in a few moments, will enable one to fix in memory every important date in biog- raphy, or history, or literature, and to mas- ter such easily-forgotten things as, for ex- ample, the value of foreign coins, atomic weights of chemical substances, the height of mountains, length of rivers, etc. There seems, indeed, to be no end to its range of application. The inventor of this system is Mr. J. A. Shedd. He called at our office last week, and in the course of half an hour, convinced us of the simplicity and practical utility of his method. He calls it " The Natural Memory Method." He has already worked out, for the benefit of Sbe&d'fl natural /Iftcmorg /IfcctboD his pupils, 1, 500 applications of his system, none of them strained or riduculous, but all significant of the fact to be retained, and embodying a vast store of information. Prof. Shedd is about to open in New York correspondence classes. EXTRACTS FROM TESTIMONIALS. "Your memory lessons furnish a com- plete mental gymnasium." " The method is simply invaluable to every earnest Bible student." " Its very simplicity makes it superior to the systems extant." "All who have the privilege of using your system in connection with their stud- ies, are to be considered most fortunate." " I have examined several memory meth- ods, but yours is the only one I could put to practical use." " It is simple, useful, natural. There is no drudgery about it. No complex ar- rangement of l Keys.' Zbc flScmon? Gompans, Iftcw fforlt " This lecture is brimful of valuable in- formation," " The more I examine your system, the more 1 admire it, see its helpfulness, and wonder at the attention you have given the subject." "Standing on its own merits, it is bound to command a high place in the minds of thoughtful people." " I have studied with much interest sev- eral memory methods, comparing them with the system discovered by Mr. Shedd, I am compelled to say that the comparison in every particular is greatly in favor of Mr. Shedd's system." n exceedingly interesting history of Mnemonics." 11 Through this system the memory is wax to receive, as marble to retain.'" " No Sunday School teacher or student can afford to be without it." u The value is incalculable of any real aid by which we may economize our men- tal forces, and enable us to retain till the SbeOVa Natural dfcemorg /flbctboO close of life the full use of our memory. Your method is just such an aid." " Shedd's Natural Memory Method en- ables the student of History to retain a maximum of facts and dates with a mini- mum of labor.'' " The most comprehensive and concise lectures on the subject of memory training I have read," "Its simplicity is the characteristic which will bring it success." " Believing in the ' survival of the fittest,' there is every legitimate reason to suppose- that Shedd's Natural Memory Method will outlast the others." " Your method for studying biography is at once concise and novel." " The study of Geography is much sim- plified and accelerated by the application of your memory method." " I have made a careful study of your system, and derived great benefit there- from. Its great merit is its simplicity." Success in life depends largely on never forgetting. How to Strengthen the Memory; Or, Natural and Scientific Methods of Never Forgetting. By M. L. H0LBK00K, M. D. The book contains the following chapters i 1.— Introductory. The Nature of Memory. 2.— The Best Foundation for a Good Memory. 3.— Memory and Nutrition ; Memory and Fa- tigue; Memory and the Circulation of the Blood; Quality of the Blood; Memory and Disease; Memory and Narcotics. 4.— Exaltation and Degeneration of the Mem- 5.— Memory and Attention. 6.— Memory and Repetition. 1— Memory and Associations, Links and Chains. 8.— A Striking Example of Restoration of the Memory, and the Methods Employed. 9.— Methods of Memory Culture for Schools. 10.— Self-culture of the Memory. 11.— Memory for Names and Its Culture. 13.— Memory for Faces and Its Improvement. .—Memory for Places and Localities. .—Culture ot lie Musical Memory. .—Strengthening the Memory for Facts and Events. .—Memory for Figures and Dates. .—The Figure Alphabet. .—Tricks of Memory. .—How to Learn a New Language, or the Surest and Most Effectual Way to Ensure an Easy and Accurate Reproduction oi Ideas. ,— Culture of a Memory for Words. . — Advice to Clergyman concerning their Memories. —The Lawyer's Memory. —Mastering the Contents of a Book. .—The Art of Forgetting and what to Forget. .—Abnormal Memories. PRICE BY MAIL $1.00. A FEW PRESS NOTICES. "We know a young man who is at present studying hard in a medical college, and more suc- cessfully than a few weeks ago. He read of this book in The WorIjD, a id ' ought a c^py, deter- mining to test the simple laws which Dr. Holbrook lays down in thk \ -iumo. We met tbib young man yesterday, and received a cordial greeting. He told us li©j';f'A. ">een abiding by Dr. - Holbrook's counsel for two weeks and found that he could .emembo'" " lectures given at hi? college and the matter of his text-books better than ever before. Wc * .ink it ir a duty incum- bent ou us to make this experience of our friend public, for we are ocrtain that many who hav delayed purchasing this volume will now make haste to become acquainted with the valuabl information therein contained."— New York World. " An admirable work."— New York School Journal. "Says much in few words."— Index " Gives much sensible and reasonable advice.— Cliristian Union. "Thoroughly scientific and practical - "—American Hebrew. "The rules and suggestions are excellent."— Golden Rule. "One chapter by Prof. Edward Pick, on 'How to Learn a New Language,' is of remarkable interest."— Palladium, New Haven. "It will prevent many school duties from becoming dry and uninteresting, and make them attractive and profitable."— Boston Advertiser. " ' How to Strengthen the Memory ' is an educational problem of the first importance, on which we have a thoroughly sound, sensible and entirely practicable book from Dr. M. L. Hol- brook, who has no pet theories to air, and no fanciful system of mnemonics to introduce. His methods are all philosophical and natural. They have been used time without end, and are methods on which bad memories have been made into good ones, and will continue to be as long as the human mind continues to be what it is."— Independent, New York. "Ought to be in the hands of every schoolboy, and many older persons could follow its in- structions to great advantage." — Western Methodist. "The suggestions for remembering facts, dates, figures, for learning a new language or music, for lawyers or clergymen commend themselves to our common sense.— Sunday Times. " We hope all our readers will try and read this book." — New Jerusalem Messenger. :fo:r sale b"5T THE MEMORY CO., 4 and 6 W. 14th St., New York City. From "Science^ a weekly journal of high authority on educ tional and scientific matters. TRAINING THE MEMORY. It was with this prejudice that we took up Dr. Holbrook's little bool but the perusal of the preface and the introductory seotions alone prove that for once at least a prejudice against books on training the memory wj unfounded. Dr. Hoi brook writes with a physiological and psychologic' knowledge of his subject, and he treats it in a plain, straightforward, coi nion sense way. After showing the physiological basis of memory, he dra\ the practical conclusion that health, a well-nourished brain and a health nervous system are the normal physiological conditions of a good memor The psychological conditions are strict attention to sensory impression repetitions of them, and the formation of chains of association for thei The value of association may be tested by any one who is foolish enough i doubt it, by making the test given by Dr. Holbrook on page 113, quote from Dr. Pick's work on training the memory. We ourselves have tried with several persons, and found it a most excellent and practical illustratior The practice of making notes of important matters is adverted to and con mended, even if the notes are at once thrown away, because the process c writing the fact, name or date down increases our attention to it, and deepen the original sense-impression. Dr. Holbrook gives wholesome advice to pe sons of weak memories, and shows how such may be trained to become ver retentive and accurate. A few judicious pages are given on the art of for getting, instruction in which is quite as necessary for that class of person who insist on overloading their memories with all sorts mental rubbish, as i instruction in remembering for those minds which seem to retain nothing. From the Boston Post. This book actually shows us how to keep our memories in good workin: condition and repair them when out of order. -^Fiom the Princeionian, of Princeton College. A multitude of suggestions and devices are given to aid and strengthen the mental pokers. The chapter on "How to Learn a New Language " makes very prominenjt the principles of association, a method entirely neglected in language study. There is not a dry or uninstructive page in the book. O From Hudson Tuttle, Author and Lecturer, Berlin Heights, Ohio. I have read your "How to Strengthen the Memory" with the greatest pleasure. Had I been its possessor in early life it would have been, through all the subsequent time, a most valuable assistant. I have tried the various systems professing to give aid and strength to the memory, but with unfailing- disgust. They are all cumbersome, and out of proportion to the result, as a columbiad fired at a sparrow. They train the memory so that little can be done with the method acquired. You give rule and methods which so assist that labor and time are not lost. IFOIE, S^ILIE ZB-5T THE MEMORY CO., 4 and 6 W. 14th St., New York City. 36ook9 On fH>emor£. v's Memory: What it is and how to Improve it. Bv David Kay, F. R. G. wtnor of ll Education and Educators," etc. Cloth, 334 pp Price, $1.50 Holbrookes How to Strengthcyi the Memory ; or Natural and Scientific Methods of Never Forgetting. I. L. Holbrook, M. D. Cloth, 161 pp. Price, s Practical Education. Chas. G. Leland, late director of the Public Industrial School Philadelphia, It treats of the development of Memory, the increasing quickness of perception, and train- the constructive faculty. Cloth, 12 mo., 280 pp. Price, $2 Watts Imprcrocmcnt of tlu Mind. Edited by S. N. Fellows, D. D., Professor of Mental and ral Science, University of Iowa. The principles and most of the details of this educational classic will never grow old or be superseded, and are as fresh and practical as when first written. Cloth, i2 mo , 200 pp. Price. rv. Intellectual Improvement applied to Self- Education. O. be subject of memory treated from a phrenological standpoint. Cloth, 231 pp. Price, $1 r-Gr anvil lc 's Secret of a Good Men; By J. Mortimer-Granville, II. D., author of " The Secr> a Clear Common Mind Troubles," etc., ^how how the strength or weakness of the faculties employed in memory may be ascertained. Cloth, 80 pp. Price, .40 Quick's How to Train the Memory . By Rev. R. H. Quick, author of " Educational Reformers." This book comes from experience, and is not a matter of practical theory. Much attention has been lately paid to in- crease the power of memory. Every scholar must make it part of his business to store the memon , hence he must know how to do it properly and according to the laws of the mind. Paper, 40 pp. Price, .15 Fitctis Art of Securing Attention. By J. G. Fitch, M. A., author of 4I Lectures on Teaching." Already widely known as the most useful and practical essay on this most important part of memory culture. Paper, 39 pp. Price, .15 Hughes Securing and Retaining Attention. By James L. Hughes, Inspector Schools. Toronto, Canada, author of 4< Mistakes in Teaching." This new edition has been almost entirely re-written, and several new important chapters added. Cloth, 1 16 pp. Price, .50 The Cultivation of the Memory. A Teacher's Manual, prepared at the request of the Litera- ture Committee of the National Educational Society, Eng- land. A chapter on "Cultivating the Memory in Youth." By John S. Hart, L. L. D., author of "In the School- Room, •* is added. Cloth, 64 pp. Price, .50 RiboV s Diseases of Memory : An Essay in the Positive Psychology. By Th. Ribot, author of M Heredity," etc. Translated by Wm. Huntington Smith. Cloth, 209 pp. Price, $1.50 ANY OF THE ABOVE NAMED BOOKS MAILED, POST-PAID, ON ON RECEIPT OF PRICE. Zbe fIDemorp Co., 4 and 6 West 14th Street \ New York City. Deacidified using the Bookkeeper proces: Neutralizing agent: Magnesium Oxide Treatment Date: Oct. 2004 PreservationTechnologie< A WORLD LEADER IN PAPER PRESERVATIO 1 1 1 Thomson Park Drive Cranberry Townehip, PA 16066 (724)779-2111 LIBRARY OF CONGRESS 013 373 205 6 #