REVISED EDITION Copyright 1909, By W. A. THOMPSON REVISED EDITION Copyright 1914, By W. A. THOMPSON 360 d Druggists and Dispensers Practical Show Card Instructor REVISED EDITION Published by W. A. THOMPSON, Pontiac, Michigan, U.S.A. CONTENTS: How to Practice, Materials, etc 3, 4 Elementary Exercise, Marking Pen 5 Marking Pen Alphabets, Different Styles 6, 7. 14, 15, 20, 21, 22, 23, 28, 29 Marking Pen Show Card Copies.... 8, 9, 10, 11, 12, 13. 16. 17, 18, 19, 24, 25, 26, 27, 30, 31, 32, 33 Soennecken Pen Lettering, Show Card Copies, etc 34, 43 Automatic Shading Pen Lettering 44, 49 Brush Lettering Instruction 50, 52 Gothic Italic Alphabet and Exercises (Brush) 53, 55 Light Line Brush Stroke, Show Card Copies, etc 56, 59 Egyptian Alphabet (BrushV with Show Card Illustrations 60, 65 Single Stroke Block, with Show Card Illustrations 66, 71 Show Card Roman (Brush) with Show Card Illustrations 72, 89 Modified Roman (Brush) with Exercises and Card Copies 90, 93 Semi-Script (Brush) with Show Card Illustrations 94, 99 Old English (Brush) with Show Card Illustrations 100, 105 Snow Capped Alphabet with Show Card Illustrations 106, 109 Brush Alphabets, Shading, Figures, etc 110, 119 Show Card Copies 120, 121 Border Outlines, Scroll Designs, Air Brush Effect, etc 122, 129 icf^/^jy^ PREFACE THE OBJECT of this treatise is to give a practical course of instruction in lettering and designing necessary for making all styles of show cards and price tickets required by the up-to-date Druggist and Soda Fountain Dispenser. The New and Revised Edition contains thirty-two additional pages to that of the former edition The exercises and alphabets are fully illustrated and presented in simple form, showing the make-up of different letters and figures by combining vertical, horizontal, oblique and curved lines. In addition to a full variety of practical alphabets and exercises, a large number of business-bringing show cards are reproduced which will enable any one of ordinary ability to make attractive card signs in spare time that will increase business. The making of rapid and neat show cards by the aid of this book will be found a simple matter, even for those without the slightest previous experience or knowledge of lettering. The work of the entire book embodies the latest and most approved forms and methods for quick results, which will commend itself at once to business men and clerks of practical ideas, as being a Valuable Show Card Instructor. W. A. THOMPSON. Pontiac. Michigan. 1914. AUG 19 1914 ©CI.A379149 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR MARKING PEN LETTERING How to Practice, Materials, etc. For the beginner in lettering a No. 1 Marking Pen is recommended, which throws a solid line )/% of an inch wide. The marking pen is a strong and perfect device for rapid and clean-cut lettering, and the use of these pens — different sizes, 1-16 to l / 2 inch wide — will enable the learner to acquire a substantial and easy method of rapid and uniform lettering. INKS — A good ink is very important for neat work. Common writing fluid is too thin to produce a deep color or brilliant letter. You need ink strong in color with enough Gum Arabic in it to be about the thickness of common syrup or varnish. This will keep it from flow- ing too freely. Should the ink become too thick and make broken work in your lettering, add a few drops of water and mix. Marking and Shading Inks on the mar- ket, made of good material and of proper consistency, will flow free, cut clean in lettering, and dry hard with gloss. See page 133. In practical work it is a decided advantage for the card writer to be enabled to make marking or shading inks as needed. So we give a simple and neat method as to how the student may make inks from the start by preparing the same at first cost. First take a package of "Thompson's Ink Powder" of the desired color (see page 135), and pour the contents into an ink bottle. Fill the same nearly full with warm water. This will "dis- solve the ink powder instantly and make an exceedingly strong solution. Now all that is necessary is to get a good Gum Arabic mucilage and color same by adding a few drops of the ink powder solution. Very little of the solution will produce a brilliant and deep color. If the ink should be too thin add a few pieces of Gum Arabic Figure 1 about the size of a pea. Should the ink become too thick and make broken work in your lettering, add a few drops of water. Very little practice will overcome any difficulty in making and using this ink. For a neat and clean method it would be advisable to get six or eight wide-mouthed ounce bottles at a drug store, or any small and low set bottles that may be at hand. In this way one could have a full line of inks and color mucilage as needed. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR PRACTICE PAPER— Any paper of a smooth and firm surface will answer; wrapping paper of this quality will give good results. Don't use paper of a glazed surface. Cross ruled paper is recommended if you are a begin- ner. By this you have a guide in keeping the pen at the proper angle. CARE OF PENS — Before you commence place a glass upon your table containing about a half inch of water, then place the pens in this as in glass on table in Figure 1. This will keep them in good order for doing nice work. When a method of this kind is not used the pens are liable to get clogged, which is very vexing, as rough and broken letters is the result. USING INK — Never dip marking pens in ink. Figure 2 shows a neat and quick method of inserting the ink in pen. Take a tooth pick, lead pencil, or small splinter of wood, dip same in bottle, then drop ink by this means Figure 2 between blades of pen, one or two drops at a time. Don't overload your pen. For Marking and Shading Ink see page 133. HOW TO HOLD THE PEN— Observe Fig. 3 close- ly, take the pen in your hand and hold in an easy and natural way, as suggested in the illustration, see that the Figure 3 nib of the pen is at an angle of about 45 degrees from the base line, and preserve this position in all marking and shading pen lettering. When you have caught the idea you have already learned one of the first essentials for rapid and ornamental lettering with an easy move- ment. HOW TO LETTER— Practice a few minutes with a dry pen, following the strokes or principles given in this number, then write copies of same on your practice pa- per. Before commencing the letter see that your pen throws a full and clear stroke. Have a small strip of paper at hand to make test strokes before beginning on any particular work. If you are careful a base line will be all that is necessary to preserve the proper position. Go slow, study the position and movement of the dif- ferent characters. In lettering always use downward pressure and only sufficient to make the ink flow. The pen should never be moved upward unless running edge- ways. Fine lines are made in this way by sliding the pen either up or down. CARDBOARD — Use common white cardboard, 4 or 6 ply, for ordinary size cards. Cardboard of a moderately smooth or unglazed surface is the best to use for all styles of pen lettering. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Elementary Exercise. Marking Pen. Practice on the above exercises and hold the pen about the same angle as an ordinary lead pencil, see Fig. 3. Always keep the point at one angle in making straight lines and curves. The one position or angle of the pen holds good in all styles of pen lettering. See that the pen contains enough ink, — not too much. The pressure of pen should be enough to secure a full and even stroke. Note the form and make-up of the letters and practice carefully. For full alphabet see following pages. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Marking Pen Lettering. In the accompanying illutrations we present a very desirable alphabet for neat and rapid work. The size of letters may be varied according to the size of pen used. Any size of pen from 1-32 to a half inch wide can be used to good advantage. In lettering always use a downward pressure and only sufficient to make the ink flow. The small figures and arrows show the order in which each stroke is made and combined for a finished letter. In practice always aim to have the capital and small letters correspond in slant. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Lower Case Letters. mfo.cd@-.00h. 1.M..01JI ^Cll, UMWXi £>....£, A ft i£.,j£,M,m^M~M > ~,M^&&. The small arrows in above illustration show the di- rection of each stroke in the make up of different letters. When movement exercises are practiced the utmost pains should be taken to repeat them with precision, and each effort should be carefully looked over and studied to find the faults by comparison with the copy. For practice work use a No. 1 or Marking Pen, and make the letters larger than above copy. For Marking Pens, see page 132. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Our way j)f handlin g Prescriptions Is trustworth y. Try a_ Chop Suey while you wait. The above cards were lettered with a marking pen at a good rate of speed and will give an idea of the style of work that all beginners may do with very little prac- tice. This class of work can be done very quickly when using the style of alphabet as given on pages 6 and 7. Always use black ink and white cardboard for small cards in this style of lettering. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Christmas Gift. Jill thats Latest all thats qood. ^ Limited //umber but an unlimited value. Jin old -favorite at a new price. Original size of above cards, 5^x7 inches, which is 1-16 of full sheet of cardboard 22x28 inches. 10 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Toilet and Manicure Sets. The nearest approach to Sterling Silver. When lettering ink is of the proper consistency it will flow free and make a solid and even stroke, full strength of color. Always see that your pens are in good work- ing order and be careful not to go faster than the work can be done well. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 11 Show Card Copies Glass Pins /{em designs and hi ghest qualif y of workman sh £.. izenuine Glass absolutely flawh -/hfe the brilliont lu~f/v e qualed only Jn t/uit of the PLim.-nd tind fc" as clear at cr ystal. Leather Goods Curd 6ases. Bill Books. Hand 3ags. Toilet Sets, c/cwel Gases. Etc. Etc. The size of the letters may be varied by making the letters tall and slender or by making them low and ex- tended. Study and practice especially the form and make-up of each letter, then you will be in good position to vary the proportions of lettering and wording on either small or large cards and tickets. Original size of above cards 7x11 inches. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Jirtistic in Mode/ Correct in construction . Perfect In finish. Unusual Individuali ty in design and finish . Mow is a good time to select that Christmas Gift Sxamine the beautiful desi gn, exclusive patterns and qualit y. For the best results in practice always see that your ink is thick enough to throw a full and even stroke without blurring and you will save time and do good work with ease. It's a common fault with most begin- ners to use ink that is too thin and in many cases this is the point where most students fail for the want of a little careful study in keeping lettering material in good working order. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 13 Show Card Copies Hone y Comb Frapp e 3ase 2?a// Spec/a/ Chocolate Nuf Sunclae Quite prominent Soda Fountain cards may be cut 3x14 tering and underlined with red ink will present a very- inches. A full sheet of cardboard 22x28 inches will cut neat appearance. 14 cards of this size. White cardboard with black let- 14 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Marking Pen Lettering L#^ii*B,c'(*G^&5, Al .iir.iH TUVWXV2.&5 In the illustrations presented herewith the student will notice the letters are vertical instead of slanting style as given on pages 6 and 7. In practice study carefully the exercises given in the first line of both illustrations and see that you have the proper slant of pen from the base line. The small arrows show the order in which each stroke is made and com- bined for a finished letter. This alphabet may be made very rapidly and also have the appearance of being somewhat tasty, without extra effort, as the letters are formed by natural and rapid strokes of the pen. The size of the letters may be varied by making the letters tall and slender or by making them low and extended. Study and practice especially the form and make-up of each letter, then you will be in good position to vary the proportion of lettering and wording on either small or large cards and tickets. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR IS Lower Case Letters -/L ^/U r, n f c c, ce,ccd, St bed € fg 4 h i j k I m n ^ q ip q r # i u v w g y &, &, The lower case letters given in the above illustration will be found interesting, as a few simple strokes make up the full set. For the best results in practice always see that your ink is thick enough to throw a full and even stroke without blurring and you will save time and do good work with ease. It's a common fault with most beginners to use ink that is too thin and in many cases this is the point where most all students fail for the want of a little careful study in keeping lettering material in good working order. 16 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Usef ul Articles For Household Meeds. On wei days, md oiher clays tele phone us your JDrug wanfs, —We Deliver. Spacing of the composition in general show card work is very important, as the force of the message of the card is largely due to its arrangement. Try to bring out the headline or important part of the card very strongly, and the balance in neat and compact order. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 17 Show Card Copies Have tiou re cent In examined our Show £ascs ? • We never fail to please those who want the beet. Entire Satisfaction to each and everu customer. Study on the component parts of the letters and the different strokes in relation to their make-up will always lead to rapid advancement for the energetic student. 18 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies American Cordial 3 anana 3on Ton Caroline .Bouqucf Ha t) Stack Surtctzve Practice on lettering about one inch high — that is, the capital letters one inch and the small letters, such as a, e, c, o, etc., about five-eighths of an inch high. The tall letters, k and 1, are the same height as the capital let- ters, as indicated in above copies. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 19 Show Card Copies Hoi Chocolate Shcrr -H- 5 unclae The main thing is careful practice and close observation. Practice on familiar words, names, etc., and concen- trate your mind on the subject. Study form, spacing and proportion. 20 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Marking Pen Lettering This alphabet was made with a No. 1 Marking Pen, which makes a solid line or stroke % of an inch wide. For freedom in practice the letters should be made about an inch high with an easy movement. Always hold the pen so that point or blades slant at one angle from base line of lettering. Note the slant of pen point in begin- ning the first stroke of letter A, which is on the base line. The one position of the pen holds good in form- ing all the letters of this alphabet. The small arrows indicate the direction of each stroke in the make-up of each letter. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 21 Lower Case Letters Practice carefully on "I" stroke and ovals of "o". use of large or small marking pens, which run from Always hold the pen so that the blades will retain the' 1-32 to JX inch wide. Spacing should be determined by same slant. The size of letters may be varied by the the form of the letters. II DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Marking Pen Lettering. Shaded dKem^o Pen Lettering with Marking Pens and shaded to the left with a plain pen. as shown in the accompanying il- lustration, will enable any one to make an endless variety of neat show cards. On white cards make the letters in black and shade with light green or red. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 25 Lower Case Letters. Shaded a b c t j k I £?en £eticr\ nop z Most all colors of ink for shading on white cardboard will produce a neat effect, as plain pens make a flat tint stroke about half the depth of color of ink used. 24 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Marking Pen. Show Card Copies. ^aric i) fatiorterii and Scho ol Sup plies (goods imported and 3)om£sf ic . White cardboard with letters in black and shaded with grass green ink will present a very neat effect in this style of lettering. Lettering done with a No. 2 and No. 3 Marking Pen should be shaded with a No. 1 Plain Pen. Lettering 'with a No. 1 Marking Pen should be shaded with a No. Plain Pen. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Marking Pen. Show Card Copies 25 Itic Carry a full line of . Photographers Supplies -both amateur and professional,. Cct lis do y our ffinish in c|, JUl work Guaranteed Colored cardboard known as "Railroad" can be had in several shades and has a fine surface for all styles of pen or brush lettering. The cost of "Railroad" is about the same as that of common white stock. Very effective work can be made with colored cardboard by using black and white inks — black lettering and shaded with white. 26 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Cat Glass Cut from fhe. solid Man^k ,- not pressed or fig ured. Odd site and piece? jit one fourth less item regular prices. The lettering on above cards was done with two sizes of Marking Pens — Nos. 1 and 2. The white shading of letters may be done with a No. Marking Pen, or No. 2 Soennecken Pen. For white ink. see page 134. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 27 Show Card Copies Special Chocolate Sundae. 4 2l*i have your yauontc flavor . u Sa y u?hai you like '' ■■■ <£or _a £Rcal J^p pciizin q Drink 5rt) Our ffiiuM iff-me-up. In shaded lettering of this style on white cardboard, there is no end to the variety of colors and tints that may be used and at the same time at a trifling cost. Lettering in black may be shaded with delicate tints in grass green, pink, etc. 28 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Marking Pen Lettering In this stylo of lettering, hold the marking pen at the same angle or postion as that used in Ordinary pen let- tering. All the letters are formed by natural and free- hand pen strokes. In practice with a No. 1 Marking Pen, do not make the letters over one inch high, and aim to keep pen and ink in good working order, so that the letters will 1 e full and clean cut. In shading letters of this style on white cardboard, most any color of ink can lie used to good advantage., as the flat tint stroke made by a plain pen is about half the depth of the color of ink used. Grass Green ink will make a very pretty shade. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 29 Marking Pen, Lower Case In lower case lettering, practice on stroke of letter "1". also left and right curve strokes of letter "o". When an easy control of the pen has been acquired, these simple strokes may be combined in the make-up of most all the letters in this alphabet. 30 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Chocolate Sundae Is a Winner. Try one , lOt In general show card lettering don't use extra large cards with the idea that size will give them prominence. Try to bring out strong and compact lettering; on small and medium cards. Lettering in black with a No. 1 Marking; Pen on white cardboard may be shaded with a No. Plain Pen with Grass Green ink. Black lettering on colored cardboard with a No. 1 Marking Pen may lie shaded with a No. Marking Pen with white ink. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 31 Show Card Copies Lime Juice and Pepgm Careful study of the component parts of different letters that are similar to each other will aid the student to make rapid progress and also enable him to criticize his own work on weak points. 32 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Try Our Fresh Home Made Candi For show cards, use white or colored cardboard, 4. 6 or 8 ply. For small cards, 4 ply will give good results. Six or eight ply should be used for large card signs, so they will stand up and retain their shape when in use. Full size sheets are 22x28 inches, both in white and colored stock. These sheets are usually cut into the following sizes: Half sheets, 14x22 inches; quarter sheet, 11x14 inches; eighth sheet, 7x11 inches; sixteenth sheet, .i'.-xS'/j inches. These are all good sizes for show cards and allow the full sheet to be cut up without waste. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 3i Show Card Copies My Lad yg Favorite In practice always have a definite object in view. Every time a letter has been carelessly repeated incor- rect, a movement backward has been started. This is a fact not sufficiently appreciated by the student in ele- mentary practice. 34 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR SOENNECKEN PEN LETTERING Soennecken Pens enable the card writer to make many styles of lettering and figures for price tickets in a neat, compact and artistic manner. The following illustra- tion shows the different sizes in which these pens are made. For Soennecken Pen lettering, common writing fluid is too thin. You need an ink with enough body to it to produce a deep, solid color. For lettering ink see page 134. This ink will produce lettering in full strength of color desired, on white or colored cardboard. I I I I I For general card work, pens from No. 1 to No. 3 are i mended, but smaller sizes of pens can be used to good advantage for cards and tickets to be used in con- nection with show cases, etc. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 35 Soennecken Pen Lettering Exercises I,BH, L XQ.o.q,X£, L O O, aaa, I t>bcci, I EH; For the best results in practice, use top and bottom lines on your practice paper, which will enable one to keep the lettering uniform in height. The small letters, such as a, c, e, etc., should be about two-thirds as tall as b, h, 1, etc., which are the same height as the capital let- ters. Study the form of all letters given in the illustra- tion. In lettering keep the entire point of pen flat on practice paper or cardboard. 36 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Soennecken Pen Lettering ABC D E EG hizkimbd pq rstqaz ::.:w.x:y:z.,.:.&c..: In practice on Soennecken Pen lettering similar to the style given herewith, use a No. 2 pen and make the letters about .' 4 of an inch high. L"se top and bottom rule lines on your practice paper, which will enabli jrou to keep the letters uniform in height. These letter^ were free-hand, with more attention to speed and prac- tical w..rk in plain show card lettering, than to the care- mi form and accurate finish of each letter in detail. The main object is to present something easy to read and quick to make. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 37 Soennecken Pen Lettering. Lower Case ahcdefg^h ij:vk;l:na"::ra'.jo.:px[:::rr: •s■;t.:u■.■.v;.^^::x:57...2:'...•..'. Hold the pen in a natural way. as in ordinary writing, ami be careful not to dip too much ink at a time. For practice use base and top lines for a guide and make the small letters about two-thirds as tall as capital letters. The lower line in above illustration shows the method of forming letters in single or double strokes. For Soennecken Pens, see page 134. 38 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Soennecken Pen Lettering. Show Card Copies Service \oni , after the price js forgotten. Please her with a. Ri_rv£,_ Hundreds of charmin g desi gns are here. Tested , adjusted and. g uaranteed accurate. We fit Eyes with proper Glasses. v# ojj£ O ptical Department Tell us your needs. - maybe m can hel p you. Graduations Gifts. Variet y in ever y thin g; but q uality . Show cards in Soennecken pen lettering can be made small and compact and yet be very prominent in reading qualities. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 39 Soennecken Pen Lettering Jf we please yon tell others - If we don't, tell us. Best There Is. Thats the certaint y to customers in our store. .you to buy elsewhere it here, tell us what you want Not made simply to sell , but made to surel y Colored cardboard, or the use of cover stock (used for catalogue covers, etc.) in a variety of shades can be used to good advantage when lettered with white ink. For neat effect the cards should be of uniform size. 40 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Soennecken Pen Lettering Exercise, Shading Pen Soennecken Pen lettering as presented herewith may be shaded in colors of various tints. For practice try black letters and shade with white, or white letters shaded with black, on colored paper or cardboard. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 41 Soennecken Pen Lettering. Show Card Copies That Resists Wear Genuine Cut Glass -deep cutting and Diamond Sparkle . Imported and Domestic The lettering on above show cards represents the work of Soennecken Pens. Very neat, compact and readable cards can be done in this way; in fact, with a little prac- tice in pen lettering, cards 7x11 inches can be made prominent and well balanced with the same wording that is usually put on half or full sheet cards by many who use the brush only. 42 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Price Tickets. Soennecken Pen. 2Sr 75* *l m #1622 *30. *1¥~ 25*1 50+ +15. 22 ♦!?» *3?-e +22. ♦lr 9 10 + "#2 5fl Guaranteed insy iB Solid Gold. 1 FOO Odd and peculiar shapes can be cut from white and colored cardboard very rapidly, and when nicely fin- ished are sure to attract attention. For method of cut- ting the different designs, see page 122. Generally, it is better to adopt one size and style of price ticket each time, so as to have everything neat and effective. Use either white cardboard and black ink, or colored cardboard with white ink. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 43 Price Tickets. Soennecken Pen Work. /so /*/j?s *S 25 90* P^J ^0& BS| Price tickets of above style may be made with black or colored cardboard. The size may be varied from half inch wide and one inch long to larger sizes, as desired. The smaller sizes are generally used in show cases. 44 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Automatic Shading Pen Lettering In this number we have a good, practical alphabet for the Automatic Shading Pen. To combine the shade or flat tint in this style of lettering, careful study in the construction or make-up of each letter is very important, as success in shading pen lettering depends almost en- tirely upon a definite knowledge of how and when each part of stroke of the letter is made and connected. Practice carefully on vertical strokes and always try to keep your work compact — not too large in beginning. Get a definite idea of the strokes of the letters you in- tend to make before beginning. Put the pen on the paper or cardboard before starting the movement and stop the movement before or as you raise the pen. In beginning the first stroke of letter A (large letters) draw the pen downward the length of the letter (about one inch), next add cross-bar just below the center, then place pen at top or beginning of first stroke and draw horizontal stroke about half length of cross-bar and run slanting stroke to the base line — see Alphabet next page. Note the construction of letters in first line of this illus- tration. For practice use a No. 4 or 5 Shading Pen. When you have mastered the work of this and former numbers you will be able to do very creditable work in either styles of lettering, such as German Text, Old English, etc. ^LLt^K^m^, <&&..& xl4 inches. Let- tering of card, Gold and Silver Watches, was done with a No. 5 Shading Pen. Lettering of Cut Glass, with a No. 8 Shading Pen, and following wording with a No. 4 Shad- ing Pen. so DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Brush Lettering How to Hold the Brush The brush or lettering pencil should be held similar to the manner of holding an ordinary pen or lead pencil, ex- cept that the brush must be held more upright. Free- dom in brush lettering is essential. For card work the arm should rest in a natural way upon the table or desk. This will allow it to roll on the fleshy part of the arm, below the elbow. If you are not certain just where to rest it, lay the hand flatly on the table, so that the elbSvi will be about even with the edge of the table, then raise the hand slightly, opening and closing the same will cause muscle to raise the arm. The muscle that raises the arm is used as a pivot for the arm to move or roll upon. By closely studying this you will have no trouble to se- cure a correct position. For small lettering, about one or two inches high, this position will be found very easy for rapid and easy work. In large lettering it is very often found an advantage to vary slightly from the abovi but in most cases this position will answer nicely for good work. See illustration for holding the lettering pencil. Pay particular attention to the directions given and fol- low closely as possible. The position at table or desk is the same as in pen lettering, see Figure 2. For practice paper use a good quality of Manila wrapping paper, not too heavy, but of a smooth and firm surface. The outlines given in exercise Page 53 are simple in construction and uniform in style. In this alphabet the advantage consists in that the letters are formed by na- tural and rapid strokes of the brush. It is a good idea to cultivate the hand to steadiness, also to get familiar with tin- working of the brush in compact form. The size of the letters may be varied by the use of small or large brushes. The proportion may also be varied by making the letters tall and slender (narrow) or by mak- ing them extended (wide and round I. Be sure to prac- tice on one size until you have it thoroughly mastered, then increase or decrease their size uniformly, in order that you may develop confidence in your ability to make each stroke in harmony, be the letters of any desired size. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 51 BRUSHES The Card Writer should have a variety of brushes — four sizes of Red Sable Brushes. Many beginners make a mistake by using Camel's Hair Brushes, which do not have the required elasticity for good clean card lettering. Red Sable Brushes, Nos. 5, 7, 9 and 12. will give entire satisfaction in general show card lettering. These will throw a line from 1-16 t<> ?* of an inch wide. For a first-class Show Card Brush outfit see page 143. Careful practice, especially with the size of brush you like, will enable you to do neat and clean lettering, with little retouching, if any, so much so as to seem wonder- ful to one unaccustomed to this class of work. Pay par- ticular attention to the care of your brushes. After using them in water colors, clean thoroughly with cold water before allowing them to dry. Always keep oil and water color brushes in separate places. Don't use them in a harsh way or get the idea that they are for the purpose of mixing paints. Treat them right and they will easily give justice to every stroke you make. The points of brushes should be protected when not in use. SHOW CARD PAINTS— For general card and ticket work use either water or Japan colors. Do not use colors ground in oil for lettering on paper or cardboard. Water colors are the best to use. Prepared colors are recom- mended whenever it is handy to obtain them. They are put up in bottles or jars and ready for immediate use. All colors can be had in this form. Our EUREKA Show Crad Paint (see page 144) fully answers all the Figure 2 varied requirements and for cleanliness and ease in let- tering cannot be excelled. A very good and serviceable show card paint may be made by yourself. The colors usually employed are termed "Dry Water Colors." They can be had at any druggists or paint supply store. The following will make up a good assortment of colors: Vermillion, Ultramarine Blue, Chrome Yellow, Lamp-Black and Flake White, also some good Gum Arabic Mucilage to use as a binder. Pure Gum Arabic in its natural state is excellent, and when dissolved, will flow easier for clean and even lettering. However, good mucilage will an- swer, and is generally used. 52 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR The accompanying illustration gives a good idea of the principles upon which a very serviceable drawing table can be constructed by any one in a very short time. The dimensions given are the best for general use. but the table can be made smaller or larger to suit. The table can be made three, four, or six feet long. In working, place the table so that a good, strong light falls upon the surface from the left hand side, or from the front. By adjusting a stool or chair to the proper height, the show card writer will find that one is in a position to do better work than ever before, and with greater speed, accuracy and satisfaction. PREPARING SHOW CARD PAINT Mix any de- sired color, by adding enough mucilage to make it about the consistency of thick dough, add whiting or flake white to any coh>r you wish to be of a little lighter shade, then grind the same by using a pallette knife with a flexible blade. <>r other similar means which may be at hand. In place of a marble slab to nil) or grind the paint on. a square pine of glas> or large dinner plate makes a good substitute "n which t<> mix the colors. After mixing thoroughly to about the consistency of thick paste, it will be ready for use. Mix each color as needed in the same way, and place separately in small saucers, tin cups r,r round tin boxes about an inch deep, and two or three inches in diameter. If you use the latter, don't fill them more than two-thirds full, and place them in a low set box, so they may be always covered, free from dust when not in use. Don't make up too much at a time; small lots are better and will last con- siderable time. Always see that your paint is thick euough for a firm and even stroke. These colors in mu- cilage will get hard when set aside or not in use, but that does not matter, as a few drops of water will bring it to the proper consistency in a short time. When your paint is of the right thickness and brush kept in good working order, it has a tendency to grip the card or paper that you are working on, thus it will be seen the advantage and easy control of the brush in making full and even lettering A little study here will soon show results to justify thoughtful, systematic practice.' DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR S3 n/=nabb,cegig,«>^3 £, nopq fS ty¥ W My §| ♦123% 5 6 JV.JR. Thirrtf. The small, short lower case letters should be about two-thirds as tall as h, k and 1, which are the same height as the capital letters. In lettering, the brush should be held similar to the manner of holding a lead pencil, ex- cept that the brush should be held more upright. When lettering aim to have your paint rather thick, but free flowing, so as to cover well in each brush stroke without retouching. 68 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copy A Selection of these useful articles will do more to make a happy Christmas for you and your friends than an ythin g you can buy. Practice all your spare time, but don't hurry. Remem- ber, every time a letter is formed carelessly, it means a step backward has been started. This is a fact not sufficiently appreciated by most all students in elemen- tary practice. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 69 Show Card Copy PRESCRIPTIONS filled on a basis of PURE DRUGS. r 9 Quick Service. For practice paper, use a good grade of Manila wrap- ping paper, light in color and of smooth surface. When cut into sheets 8 by 12 inches or 10 by 18 inches it will aid in securing the very best results in practice work. Colored print paper in green, blue, orange, will work splendidly and rest the eyes in practicing, both in day and evening. Most any color of paint may be used, but white paint is generally preferred in practice work on colored paper. Most any job printing office can fur- nish this paper at a small cost. 70 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies OUR CHOCOLATE SUNDAE Is a^ winner . Try one , 10^ MATINEE SPECIAL It js somethin g different and g uaranteed to please. In making the top and bottom strokes of H, I, and similar letters, this should be done when the brush is about half charged with color. In this way short finish- ing touches can be done more accurately than when first charging the brush with color. In making horizontal strokes, the hand should slightly roll to the right in a compact and natural position, which will throw the handle of the brush almost even with the line of lettering. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 71 Show Card Copies If your Cou gh shakes you — shake the Cough ! We have a sure Perfumes with lastin g q ualities. In lettering show cards, aim to have the letters promi- nent yet compact. More life in lettering and general ar- rangement can be put in a card 7x11 inches than is gen- erally put in a card 14x22 inches by most card writers who do not give care to spacing and arrangement. 72 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Brush Stroke Alphabet ...1B£.OEPO HIJKL PQRSTUV For ease in producing a practical brush stroke alphabet of a Roman style, one should have a good knowledge of form and make-up of the different letters in order to make them quickly and fairly well balanced without out- lining. The kind of lettering brush and paint is also very important for quick work. Always use Red Sable show card brushes and see that your paint is thick enough to throw a fine line or broad stroke at will. This will enable you to do very creditable work without retouch- ing. The alphabets presented herewith give a good suggestion for practice and it will pay all interested in rapid lettering to master this style thoroughly, as a won- derful variety of neat show cards can la- made with this style of alphabet. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 73 Lower Case Letters. Careful study of the component parts of different let- ters that are similar to others will aid the student to make rapid progress and also enable him to criticize his own work on weak points. In practice always have a defi- nite object in view. Every time a letter has been care- lessly repeated incorrect a movement backward has been started. This is a fact not sufficiently appreciated by the student in elementary practice. Brush Exercises 111 ■■yn ■M- ? ■"•■ 9 5how Card Roman Good control 01 iree-liand brush strokes, as shown in the above illustration, will be found the best means for developing the student to make letters accurately in this style of alphabet with considerable speed. In studying form and construction of letters, the begin- ner should learn to see correctly and to understand what he sees. This is only acquired by constant study and practice on the component parts of the different letters, because no one can know or thoroughly understand every detail of the principal strokes until he has drawn them. Note the strokes given in first line of above illustration, also the method of handling the brush. Note lower case letter "h", begin the second stroke with a light line or chisel edge stroke and carry to the right, then curve downward to full width of stroke and carry the same to base line. Upper case letters similar to that of letter "D" are made by handling the brush in the same way. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 75 Brush Exercises In practice on above exercises, use a No. 7 or 9 Red Sable show card brush and make the letters about one inch high and upwards. The vertical strokes are made by bringing the brush to a chisel edge. If your paint is in good working order the brush will retain this shape and enable you to make clean-cut strokes as shown in first and second part of "h" without retracing. Curves and ovals can be made very accurately at one stroke when the brush is worked to a chisel edge with free flow- ing paint. 76 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Soda Fountain Cards Oriental 5undae Mint Freeze Plain and fancy Mixed Drinks at the fountain. Belfast Punch l0 colate Sundae 10^ Soda Fountain cards in various colors — Silk Green, Blue, Maroon, etc. — cut to 7 x 11 inches, will enable the card writer to make a neat variety of effective show cards in a few minutes. For a quick and showy effect, use white paint for lettering and Crimson or Dark Green flitters in shading the letters or other ornamentation, and run a white line around edge of card about half an inch wide. This will produce a card substantial in appear- ance with strong reading qualities. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR n Show Card Illustrations Special To-day 25^ Carbolic Acid Lotion Useful in Cuts, Burns, Scalds, Etc. If a Prescription is correctly written we can fill it no matter if the name of some other druggist is on the back. Vaseline Pure and concentrated essence of Petroleum. A Tonic ; Stimu> ant of greaf power The style of lettering used in the accompanying show card illustrations can be used to excellent advantage by all who wish something that will insure quick work and good reading qualities. The letters are made rapidly and finished as you go. With a good brush and a free flow- ing show card paint of a heavy body anyone can produce a variety of well lettered cards in a few minutes. 78 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Soda Fountain Cards fOiir ■ffl Jersey m Cream (j n Is like a " \ri\> 1 Back Home Cherry 10^ Show cards for the fountain need not be confined to the fountain alone. They may be placed in the show window to good advantage. Many a hot, tired and thirsty pedestrian has been lured from the heated walks by the pleasing window cards which tell of cooling, refreshing and healthful beverages to be had within. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 79 Show Card Copies Stop tHat Cou&h [ Ask us how (2 wire tKat Cold. We have a £ ood remed y. Our Cou ^K S yru p is Guaranteed. These cards were made quite rapidly and with more attention to speed and practical work in every day use, than to careful outlining- and time expended which is often given to letters finished in detail. The main object is to present a good readable brush alphabet without re- touching by other means. 80 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies HOT DRINKS For* C Hill y Days HOT Cream Ginger op's Warmer Brush stroke lettering is a time saver. A plain letter quickly made is far superior to a fancy letter poorly done. Practice on one size until it is thoroughly mas- tered, then increase or decrease the size, and keep them uniform. This will establish an easy control of the brush in lettering and enable one to do large and small work with ease and rapidity. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 81 Show Card Copies Hot Tu.r»k.isH PUNCH HOT RASPBERRY TONIC Colored cardboard, Red, Black, Blue, Green and Brown, with lettering in white paint, will always produce a very neat effect when finished with a margin line around edge of card in white paint. 82 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Hot Wild CHcr»r>y Plnosplnatc Hot Giin ^ er* Hot Cream Tomato Cocktail For accuracy and graceful forms in rapid lettering, nothing equals the first stroke, but it requires practice and a good development of form to produce well balanced letters with ease and rapidity. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 83 Show Card Copies Ste p Inside for* a coolin g and refreshin g ICE COLrD SODA. at trie FouiintaLiin FOR all-in- down- and- out - feelin g 9 try our EMANCIPATION SUNDAE It will set yon free for ten cents. The above show card copies are presented as a sug- gestion for those requiring something quick and which may be easily done by busy merchants and clerks with very little preparation in the line of show card lettering. 84 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Presidents Favorite A New Sundae Tr y it , Ten cents. A Date-witK-a-PeacH (a sundae s 15f gaagu The capital letters in the first line of each of the above cards was made 1Y& inches high. The small letters y$ of an inch. Capital letters in lower line, J4 of an inch, and the small letters, Y% of an inch. The letters may- be made large or small and will look well when in pro- portion. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 85 Show Card Copy That tired Ffeelin 4z ! is nothin g but S pring Fever. Ou will brace In practice use enough speed to insure smooth lines and graceful forms, but don't hurry. Always have your paint in a moderately thick paste form, liquid enough to flow free and throw a full line from the brush. In this way the paint will cover in full strength of color at each stroke of the brush and dry quickly. 86 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Let Us Hel p to Kee p your Ir^eeiltln. Our Talcum Powder will cure that chafin g. Coolin g Creams and lotions for sunburn. Practice on above cards will develop freedom and ac- curacy in this style of lettering. With a good knowledge of form and a fair control of the brush, a large variety of neat show cards of this order can be made very rapidly. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 87 Show Card Copies Ladies dorit like chap s on their hands— sometimes - Our Toile t Powders prevent For clean-cut lettering of this style always keep the brush well charged with paint so as to make full and even brush strokes without retouching. 88 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies That Prescription is yours Have it filled r*i<£Vvt. Honest ! weight and price is every Dr*ia ^ "that we put into :ion. For neat compact work on cards 11 x 14 inches, make the capital letters about lfi inches high and the small letters \V% inches high. For capital letters one inch high the small letters should be about % of an inch high. For cards of this style use No. 7 or No. 9 Red Sable show card brushes. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 89 Show Card Copies Three -In- One Sundae Colle ge Ice Peaches and Cream ae The small letters, such as a, c, e, etc., should be about two-thirds as tall as b, h, 1, etc., which are made the same height as the capital letters. 90 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Modified Roman The construction of the letters in this style is somewhat similar to that in a single stroke alphabet, with the ad- dition of a second or third stroke on the broad or heavy parts of the different letters. Note the makeup of letter A, the first part is a single downward stroke, the next part is made with two down- ward strokes, and a third added when the two parallel lines do not join, as indicated above. All the letters, both upper and lower case, are made in a similar way, as. indicated in the above and following illustrations. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 91 Lower Case Letters Outside of good brushes, an easy flowing show card paint is necessary. The main thing for success in show card work is a reasonable amount of patience and plenty of practice on graded copies in a systematic way. 92 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Brush Exercise In practice first aim to get a good knowledge of the form and make-up of the different letters and do not hurry or condemn the study and practice of simple strokes and small details, for you will find in this work (as in many other lines) that which is often neglected in be- ginning becomes in the end of most importance. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 93 Show Card Illustrations Jell y of Roses lor chapped hands face and lips. Fancy Monogram Stationery Cherry Balsam immediately relieves Coughs, Colds and all affections of the throat and Lungs. A Ma<>ic Balm for Catarrh, Cold in the head, Croup, Etc Cold Cream flourishes the ski in and prevents the formation of premature lines and wrinkles. For show card practice, try something of the above order. Aim to have the letters prominent yet compact. Small cards neatly arranged have stronger reading quali- ties than larger cards without care in spacing and ar- rangement. This style of lettering will admit of being condensed or extended to fill any reasonable space with good strong reading qualities. 94 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Semi-Script In. practice on this style, note carefully the construc- tion of the letetrs in the first two lines of the accom- panying alphabet plates. The small arrows indicate the direction of the brush in each stroke in the forma- tion of the letters. The main thing is to keep the let- ters uniform and compact. Aim to slant the letters well to the right and keep your brush well charged with paint so as to make clear-cut brush strokes. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 95 Lower Case Letters e aa, y fa6, /tit, ifrhk, i#l, iu,~kx, ce,c^d, ccgg, cq,fff?^&s, /y /}. Tfomps Practice and study on the different strokes in the _ or- der in which they are made and you will have little trouble in making rapid progress in this style of letter- ing. Careful study and practice will surprise one at the accuracy and simplicity of doing this work free-hand. 96 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies Our £Pre way of handling riptions is fr 'ustworfhu. I besf of you • get the best 9jC Gig a r*s . Bear in mind that carfeul practice on the principal strokes will improve your movement in brush lettering and must necessarily improve all the letters bearing any relation to that particular brush stroke. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 97 Show Card Copies Sick £%oom Sup plies J?f j{ is a J7ohic you want , we are sure fo have if. b/*or ( we have a ailtnen-t In show card work, keep the letters close together in wording and allow a fair space between words. This will aid in plain reading qualities. 98 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies 9/oi ( 7hirii Sundae ua f — "% i y^unch Sftuinbow ztfundae Long strips of cardboard of this order may be cut 4 x 22 inches, or 3 x 14 inches, from a full sheet 22 x 28 inches without waste. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 99 Show Card Copies <70ur Choice Sn c JUomes{ic and ^Perfumes. Always keep on the lookout for improvement. Prac- tice diligently for an easy free-hand movement on ovals and curves. Ease in execution will do more toward making your letters smooth and full than anything else. 100 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Old English — Erush Stroke &+ ^ > hf /?. 7fu>n-, In show card work, freedom and accuracy in lettering come only from proper knowledge of form and earnest practice. When you can make letters B and O in good form, you will have this alphabet well under control. In making the first curve stroke for letters C, E, G, O, Q. begin the stroke about three-quarters the height of the finished letter. The small arrows indicate the move- ment of the brush in forming the letters by the brush strike method. When the brush is held in proper po- sition all curves or oval strokes and straight lines will come true and uniform in the formation of the different letters. L'se Red Sable Show Card Brushes, see page 143. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 101 Lower Case Letters knew Siatbn^ry • ^t*/ V— < /?! /?. Thompson, ^W The lower case letters given in this illustration will be found interesting, as a few simple strokes make up the set. For b, make "1" stroke and finish with second stroke of "o"; for h, make "1" stroke and finish with second stroke of "n". This style of lettering is more rapid in execution than generally believed by those not familiar with the formation of the component parts. 102 DRUGGISTS AXD DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Brush Stroke Exercises In practice on the above style, pay particular attention to the form of the different characters in the above exercise. Study on how a few simple strokes are used in the make-up of different letters. The small arrows the direction of each movement ol the brush. Each brush stroke forms a stem or portion of the letter with a single operation and finished a~ you gi DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 103 Old English Show Card Copies _^ _i0r you m wuraij ^ SPr^S^lltS I M ycwr friends 0tt r 1 i this Zhigh ®mde useful and I ~z^\: ay prjyyrialjg. ^laHottir ij. In making all straight lines and curve strokes learn to raise the brush and replace it skilfully when lettering. In practice be sure to have the correct idea of the posi- tion or manner of hoding the brush. Be satisfied to letter slowly at first and then to increase -speed, which will follow very rapidly. 104 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Copies (an {£0,0, ■p'haki ) jBinr - jBrop ^gxmjdai In lettering depend largely upon the eye and hand. They can become very accurate for all practical pur- poses. Be earful to have your brushes and paints in good working order and make up your mind to become proficient in show card lettering, and you will find that every ten minutes practice will show progress. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 105 Show Card Copies irawtorr tr fyrezm ffimtnmo , Niagara atltwat Sundae By careful practice and close observation to the re- lation of the strokes in the construction of different let- ters, you will get acquainted with many little details in the make-up of letters that at first did not appear. Al- ways keep on the lookout for improvement, close obser- vation will help you wonderfully. 106 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Snow Capped Alphabet This style of alphabet can be used to good advantage by the card writer for special headlines or complete show cards almost any season of the year. In early fall and winter seasons the suggestion of cold weather is coupled with cards lettered in this style. Very effective Soda Fountain cards can be made with this alphabet. In making these letters they are simple, you keep in mind that the form of same is largely of a broad single stroke letter. With a good show card paint and fair ability in handling the brush very neat and original show card work can be done very rapidly in this style. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 107 Lower Case Letters Practice on letters from one to two inches high will give good command in movement and will enable one to do smaller or larger work in a neat manner. Learn to use the brush with a light and free movement. not be satisfied with anything else. Do 108 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Show Card Illustrations The above card and those on the following page will lend a suggestion for the lay-out of card signs for Ice Cream Parlors, Drug Stores, etc. When using white cardboard and black paint the letters may be outlined and filled in. leaving the white portion or snow-capped effect as shown in alphabets. On colored cardboard, such as Blue, Black, Red, Brown, etc., the letters may be made complete in one color and white paint added at top of Utters, suggested fur snow. Diamond Dsut sprinkled on the white paint before it dries will add to the appear- ance for snow and ice effect. No particular form or method of stroke is required for putting on the white paint. Apparently careless strokes of white paint will look well when finished with a narrow line around the white paint where it overlaps the face of the letter, as shown in illustrations. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 109 Show Card Illustrations The main feature in good show card work is to make the size and proportion of the letters fit the space they are intended to occupy without crowding or leaving space which may lend the idea of something being omitted. 110 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Brush Lettering This style of alphabet can be used to good advantage in illustration, or they can be made in any color. When for prominent wording in special show cards It is plain the body of the letter is made in color, the outline and in reading qualities, unique in appearance when harmon- shade of letter is added afterwards in a light or dark izing colors are used, and for the card writer it has a harmonizing color. In this style of lettering there is a decided advantage over many fancy styles. good opportunity to bring out colors in light and shadow The letters may be made open and shaded, as shown by the use of intermediate tints or tones of color. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 111 Lower Case Letters Nothing is more beneficial for clean, accurate lettering, after a good movement has been acquired, than a pains- taking criticism of your own work. After faults have been located, then study the movement and forms of the letters and do your best to correct them. In free hand show card lettering, very little improvement can be looked for unless a systematic method of practice is adhered to. 112 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Shading ^a Several styles of finish in shading and shadow may be used in connection with most all alphabets and they will admit of many modifications, both in construction and finish. There is no limit to originality and improvement in display lettering. The suggestion given in the two illustrations — Painting, Show Cards — presented herewith will enable the student to make a complete alphabet of each style. In doing this work be careful to preserve nearly as possible the same features of shadow in every letter. There is no end to the variety of colors and tints that may be used in this way and at the same time at a trifling cost. Wry neat initials can be made in this same manner by slightly modifying the letters and adding a simple scroll or border outline. This will be found splendid practice, as it gives freedom of hand in drawing and will show in what a variety of styles of finish an alphabet can be used. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 113 Shading Several styles of shading may be used in connection with most all alphabets, in- fact, there is no limit to dif- ferent styles of finish in display lettering. Note the first line in above illustration. Taking any style of shading suggested as a basis, the student can easily finish a com- plete alphabet. In doing so be careful to preserve as nearly as possible the same slant and style of shade in every letter. 114 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR FIGURES To make these figures easily and rapidly the first requi- site is a knowledge of form. The next and most im- portant is a free movement with the lettering brush un- der easy control, which only comes by proper study and practice. For price ticket work, use a No. 7 or 9 show card brush and see that your paint is thick enough to throw a full and even stroke. When your paint is in good work- ing order a fine line or broad stroke can me made with the lettering brush without difficulty. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 115 Price Tickets ^ fro ! While ihey Last 15+ *\m ^Special 19t An endless variety of neat and inexpensive price ticket designs as shown in above illustration can be made on short notice. For an easy method for making quick and uniform outlines, see page 122. 116 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Brush Alphabet. Shaded The accompanying alphabet will enable the card writer to bring out very prominent lettering in show card work. The letters may be made in any color by the brush stroke method, the outline and shade of letter is added afterwards in a light or dark harmonizing color. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 117 Lower Case Letters Most all colors of cardboard can be used with striking effect with this style of alphabet. Careful practice, good brushes, and a smooth, free flowing paint will enable all to excel in this line of work. 118 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Egyptian Alphabet, Shaded By applying thickness or shadow any style of alphabet This style may be made very effective by outlining the can be brought out very prominent as shown in the two letters as given herewith and adding the thickness or accompanying plates. The slant or angle of perspective shading in colors! The letters may also be painted in used may be slightly varied, but all letters on the same one color and the thickness or shadow when in harmon- line should have the same angle or inclination in shading. izing tint will produce a very striking effect. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 119 Lower Case Letters For practice work the letters should be made larger than the copies presented in the accompanying illustra- tion. The shade or thickness of shadow should be in- creased in proportion to the letters. The accompanying illustration shows a variety of inex- pensive card-signs that can be duplicated by any one in a very short time in single stroke brush lettering. They can be made very attractive in all colors of cardboard, such as Red, Blue, Green. Black. Brown and White. When using colored cardboard, white paint for lettering and border lines will always show up very neat in strong reading qualities and produce a clean-cut and striking appearance. Cards such as "Oriental Sundae" given in the illustration may be 5j4 x 7 inches, or smaller. Cut- ting the cards to this size will give sixteen out of a full sheet 22 x 28 inches. Larger sizes may be cut without waste, such as 7 x 11, 11 x 14 inches, and so on. Look To Us )&rescr/pf/ons rVe use every precaution /h ■fitting prescript ions en- trusted to us, and Hnon fat enry article ire use is abso/uie/y pure. The show cards presented herewith embrace three styles of alphabets that are simple in construction, neat in ap- pearance, and afford a good practical variety for a wide range of work. The single stroke alphabet as shown in cards "Pre- scriptions" and "Good Clothes" can be used to good ad- vantage for card signs in any line of business. Many styles of border outlines and panel designs for show cards can be made by following the directions given on page 122. The scroll designs on the four white cards in illustra- tion are finished in a delicate tinted background color by the use of an atomizer. 122 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Border Designs and Outlines For beginning, a simple design has been given which will enable one to get practical results from the start. For outlines to be true and well balanced on both sides, as shown in No. 2, simply takt- a sheet of paper the size of the card to be used, fold this once, making it one-half size. Then cut the same around the free edges with a scissors, as indicated in No. 1. This when unfolded will fa 2. rto.4-. give a true outline and very accurate. Illustrations Nos. 3 and 4 show the result when the pattern paper is folded twice, making it one-quarter size. This when unfolded will show the entire outline well balanced. There is no end to the effective border outlines that can be made in this way. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 123 Scroll Outlines and Show Cards The above practice copies of scroll outlines should be made free-hand with an ordinary lettering pencil. The small figures and arrows show how each outline is made and also the direction of the lettering pencil in each stroke. Careful practice and close observation will en- able anyone to excel in this line in a very short time. 124 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Scroll Outlines \) 32ta ■ For making scroll outlines true and well balanced, the above method will be found interesting. In beginning, simply take a sheet of paper the size of card to be used, fold it once, making it one-half size, as indicated by the black portion of the first outline above. Then outline scroll on paper pattern with lead pencil as indicated. Carbon paper placed in fold of pattern paper will pro- duce the full outline when unfolded. Paper folded twice, making it one-quarter size, may also be used to good advantage in special scroll outlining. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 125 Scroll Outlines A very simple scroll outline on pattern paper folded one-half size will produce quite an elaborate and accurate design when unfolded. Scroll designs of every descrip- tion can be made in this way and preserved for future use. 126 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Scroll and Background Designs Background tints combined with scroll outlines as given in the illustration on following page can be produced with common dry colors applied with a small wad of cotton batting or a piece of plush. ' For a simple outline as given in A-l, first cut out the pattern from cardboard or common straw board. Place this upon the show card and hold the same firmly with the left hand, then with the right hand dip the wad of cotton batting or plush in dry color (any desired shade) then rub around the edge of pattern and extend outward in a circular motion. Use considerable color along the edge of pattern and gradu- ally work out to a faint tint. After you have finished this, remove the pattern and run a scroll line as shown in A-2, with a No. 7 or 9 lettering pencil. Any color may be used in making the scroll outline that will harmonize with the background tint. The other design presented may be treated in the same way and will lend a sugges- tion for many different varieties on the same principle. Good work in tinted backgrounds can also be produced with an atomizer. The same method of using patterns may be employed and the work done more rapidly than when using dry colors. The space or surface protected by the pattern remains white, or color of the cardboard used, while the background is shaded by the spray of fluid color. Avoid using colors of the same depth of tone side by side. It usually gives the work a muddy or hazy ap- pearance. Care must lie taken in any kind of plain and ornamental work in order that it may be uniform and harmonious. In using an atomizer for spraying color, first fill the bottle of same about half full with fluid of the desired color, which can be quickly made by dissolving ink pow- der in water. Very little of the ink powder solution when diluted with water will be sufficient for a good number of ordinary show cards. Hold the bottle in one hand and bulb in the other, squeeze the bull), then release the pres- sure and the bulb will fill by suction. Repeat this move- ment and a spray will follow from nozzle that can be easily regulated. Hold the nozzle of atomizer about 14 inches from card or design you wish to work on. Begin the spray at lower left hand corner of design and gradu- ally work upward to top of design, then along top and down right hand side and along the bottom. The depth of color of background can be made a light or heavy tint at the will of the operator. When a fine spray is desired without spreading, add about a teasponoful of mucilage* in bottle of atomizer with color. When mucilage is added the solution will give good or better results after being made for a day or so. For delicate tints and even shading the best results are obtained when the bottle of sprayer is less than half full of color. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 127 In putting tinted backgrounds on colored cardboard, remember that the ink powder solution is transparent, consequently. Red sprayed on Blue cardboard will have a pronounced purple shade, while Blue on Yellow card- board will show up Green, and so on, the underground color always prominent in modifying the shade or color effect when transparent paints or inks are used. All colors of ink powder solution will have a fine effect when used on White Cardboard and produce hundreds of pretty shades in backgrounds and deiicate tints. For ink powder see page 135. 128 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR A great deal depends upon the style of lettering to pro duce strength of reading qualities in the show card. A narrow bodied letter on a heavy scrolled background al- ways give a weak appearance, the scroll in this case in- variably detracts from the value of the lettering. Another error is made by putting scrolled letters on a scroll ground when plain lettering should be used. Always aim to have contrast in lettering and scrolls, both in style and delicate tints. The scroll and tinted background cards presented here- with are made up of the practice copies given on page 127. Very rapid and ingenious combinations can be produced by following this method of designing. Almost any simple design cut in straw-board pattern and a delicate tint of color added around the same when placed on a show card will produce a neat effect and the appearance changed wonderfully by a scroll or border outline. DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 129 Show Card Designs Pictures taken from Trade Journals, Daily Papers and other publications and combined with simple scroll de- signs, backgrounds, etc., as given on page 127, will give a good suggestion for considerable originality to all begin- ners and those of some experience. Different styles of pictures cut out true in outline and pasted on a card with suitable wording will make very attractive show cards and when properly done will give every evidence of being made expressly for the occasion. When you select a picture for this work, cut it out neatly — that is, follow the outline of entire illustration, then give the back of the same a liberal coat of paste and place the picture outline exactly where you want it on the card. Now, place a sheet of white blotting paper or anything of a similar nature, on the design, so that you can press it firmly to the card. Always use a white blotting paper or a clean rag so that you can press it firmly to the card. White blotting paper or a clean rag will absorb any mucilage or paste that may appear around the edges of the picture in order to make a clean finish. 130 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR Motto Cards wy yjgriumh y chases yon ever y IciQVLV Vj 0VL f r# ZLWzCkt. $.0\}\\XI % \n ¥he JJbxited j Sh&ez is tmikd down. the ' Mown - and - ovX- Slufc , v jovl muzi xiomimAe x) 0xtrsilf and second X\i£ motion . There is a good field for the Show Card Writer in every locality for Motto Cards at prices that give an unusual profit. Show card stock can be had in all colors and delicate tints, so that the energetic card writer can easily produce novel color schemes and new type designs in lettering and arrangement in a few minutes that would be an impossibility to the Job Printer. SHOW CARD SUPPLIES. 131 Comprehensive Lessons By mail is the modern, successful and economical method of learning show card let- tering and designing. The progress made by our past students justifies the asser- tion that more can be accomplished by this means for the same expenditure than is possible to obtain in any other way. Our courses of instruction are constantly growing in patronage and public fa- vor and are now recognized as the Fountain Head for practical lessons. Up-to-the- Minute Ideas, Quick Methods, and POSITIVE SUCCESS FOR ALL STUDENTS. We have Four Separate Courses of practical instruction by mail in up-to-date Show Card Lettering and Designing, as follows: COURSE "A" Marking Pen Show Card Lettering and Designing — Six Complete Lessons, $3.00 Those who are not supplied with pens and inks, the following list will enable one to make a va- riety of neat and effective show cards for all busi- ness purposes: 4 Marking Pens, Nos. 0, 1. 2, 3 $ .80 2 Flat Tint Pens, Nos. 0, 1 40 3 Bottles Ink, assorted colors 75 ~$L95 Course A, with pens and inks, together with prac- tice copies and finished show cards, can be for- warded in one lot, prepaid, for $4.95. COURSE "C" Soennecken Pen Show Card Lettering and Design- ing—Four Complete Lessons, $2.00 Soennecken Pens and three jars of ink for Course C cost 95 cents, forwarded prepaid; 24 fin- ished show cards (asosrted sizes) are included with the lessons in Soennecken pen lettering. COURSE "B" Automatic Shading Pen Show Card Lettering and Designing — Four Complete Lessons, $2.00 Pens and inks for Course B will cost $2.50 — for- warded prepaid. COURSE "D" Up-to-Date Brush Lettering and Designing— Ten Complete Lessons, $5.00 Those who are not supplied with brushes and paints will find the following a good practical outfit: _ Four Red Sable show card brushes (assorted sizes) and four jars of show card paint (assorted colors) forwarded prepaid for $2.25. EVERY STUDENT A SUCCESS Prospectus and sample show card work mailed free, postpaid, to all interested. Address THE THOMPSON SCHOOL OF LETTERING, DEPT. 4, PONTIAC, MICH. 132 SHOW CARD SUPPLIES. 00 1 2 3 AUTOMATIC PENS— Marking, Shading, Plain MARKING PEN Making a Solid, Plain Mark, Strong, Full Strength of Color. 1-32 inch 1-16 " 1-8 1-16 " 1-4 de 20c each 20c each 20c each 20c each 20c each 3-8 inch wide 20c each 1-2 3-4 7-8 .20c each .25c each .25c each SHADING PENS Make a Mark of Two Shades at a Single Stroke of the Pen from One Color of Ink. de 20 cents each 20 cents each ' 20 cents each 20 cents each 20 cents each 20 cents each 20 cents each 25 cents each 25 cents each 00 1-32 in ch Wl 1-16 1 1-8 2 3-16 3 1-4 4 3-8 5 1-2 6 3-4 8 7-8 PLAIN PENS Make a Mark About Half the Strength of Color Used. For Making Backgrounds, Tints, .Scrolls, Etc. 00 1 2 3 4 5 6 1-32 inch wide 20 cents each 1-16 1-8 3-16 1-4 3-8 1-2 3-4 7-8 .20 cents each .20 cents each .20 cents each .20 cents each .20 cents each .20 cents each .25 cents eacli .25 cents eacli MAIL ORDERS PROMPTLY FILLED. Address, W. A. THOMPSON, Dept. 2, Pontiac, Mich., U.S.A. SHOW CARD SUPPLIES. 133 AUTOMATIC SHADING INK FOR MARKING AND SHADING PENS. In the production of this ink no pains or expense has been spared to insure that the colors are the most brilliant and durable manufactured. This ink is prepared by a special process, thoroughly filtered, and every drop is pure. It is of the proper consistency to letter smooth and free and will dry hard with gloss. COLORS— Black, Red, Blue. Green, Brown, Orange, Rose, Purple. One Ounce bottle... 15 cents, prepaid Two Ounce bottle 25 cents, prepaid ADHESIVE INK is used quite extensively for gold, silver, metallic and diamond dust ornamentation on special show cards, posters, picture and souvenir postal cards. It's the best made for great adhesive qualities and clean-cut work with either pen or brush. Price 25c per Bottle, Prepaid. Address, W. A. THOMPSON, Dept. 2, Pontiac, Mich., U. S. A. 134 SHOW CARD SUPPLIES. I I I I I I I I I SOENNECKEN PENS Assorted Sizes 20 Cents per Dozen, Prepaid Mail Orders Promptly Filled Soennecken Pen Lettering Ink An ideal preparation for smooth and clean-cut Soennecken Pen lettering. Put up in Seven Colors. Sets up firm in lettering, will not rub, scale or crack, and will show full strength on any colored surface. Colors of Ink— RED, WHITE, BLACK, GREEN, YELLOW, BLUE and PURPLE, with Directions on Each Jar. Price 25 Cents per Jar, Prepaid. Address, W. A. THOMPSON, Dept. 2, Pontiac, Mich. LETTERING INK r«« WHITE - F OR SOENNECKEN P EN ,^o? ""'enirth f Mm m „, y colore" * . PRICE, 26 Can" „ ^^JHOMPSON, Ponfl»£j^ SHOW CARD SUPPLIES. 135 FLITTERS For sparkling effects on Show Cards, Ban- ners, etc. Gold, Silver, Crimson, Brilliant Green, Lavender, Orange and Lemon. Choice of colors, IS cents per package, postpaid. BRONZES, any color desired, 15 cents per package, postpaid. DIAMOND DUST, 15 cents per package, postpaid. THOMPSON'S INK POWDER FOR RAPID PEN LETTERING. Makes a beautiful gloss ink for ticket writing, show card work and ornamental lettering of all kinds. Assorted colors — Black, Blue, Brown, Red, Purple, Yellow, Green and Rose. Full directions for mak- ing shading ink. Choice of colors, 10c per pack- age, postpaid. Card writers can save money by using this Ink Powder for general pen lettering. Address, W. A. THOMPSON, Dept. 2, Pontiac, Mich. 136 SHOW CARD SUPPLIES. Letter Patterns for Up-to-Date Sign Lettering Store Fronts, Awnings, Banners The use of letter patterns, not stencils, but true out- lines cut from the best quality of pattern stock, showing the letter itself, is now used by the most experienced sign writers. With a good outline of letters to begin with, sign work is two-thirds done, and is a decided ad- vantage to the expert as well as the beginner. A pat- tern that is cut true will always give a true outline. These patterns are read}' to work from; they will not warp or get out of shape like paper letters, and with proper care will last a life-time. The styles presented in the following list will enable the beginner and those of some experience to do a first- class variety of sign lettering in a neat and satisfactory manner. HOW TO USE THEM. In general sign lettering place the patterns upon the surface upon which the letters are to be used, so that the spacing will be even, and proceed to outline them by running a sharp pointed pencil around the edge of the pattern. This will give a correct outline of the letters and ready for painting any color desired. Very few sign painters shade letters correctly, but shad- ing may be correctly done with patterns. First mark Board Signs, Muslin Signs, Etc. around the pattern to show the face of the letter, then move the pattern to the right or left, which ever way you desire the shading, and drop as far as you wish the shading to extend, and run the pencil around the out- side edge only. This will make the shading, all except joining the shades of the letters, which should be done with a line at an angle drawn from the point of the shading line to the point of the letter. See letter "H" in following illustration. Any man or boy without previous knowledge of draw- ing or forming letters can do up-to-date sign work with these patterns. They enable the beginner to equal the work of many sign writers with years of experience. Each set listed consists of 26 letters and character &. Lower Case Letters to match any size or style may be had for the price quoted on capital letters. . When four or more styles are desired at one time, forwarding by express is often advisable. When this is desired, remit only the net amount of order, without postage. In all orders write name and address plainly. Remit by draft, postoffice or express money order. Small amounts, one and two cent stamps accepted. Please do not send private checks. Address all orders, W. A. THOMPSON, Dept. 2, Pontiac, Michigan. SHOW CARD SUPPLIES. 137 LETTER PATTERN PRICES inch letters 25 cents per set Postage 3 cents inch letters 30 cents per set Postage 3 cents inch letters 40 cents per set Postage 6 cents 6 inch letters SO cents per set Postage 10 cents 8 inch letters 60 cents per set Postage 12 cents 10 inch letters "0 cents per set Postage 16 cents 12 inch letters 90 cents per set Postage 22 cents Letter pattern sets may be had at the above prices. Each set consists of 26 letters and character & CASH MUST ACCOMPANY ORDER. 138 SHOW CARD SUPPLIES. FIGURE PATTERNS Figures outlined rapidly by running a lead pencil along the edge of pattern. This will give a correct outline ready for painting any color. Any style at the following prices: Style 47. Style 46 Style ^9. Style SI Style SS. Style S3. 2 inch, per set of 10 IS cents. 3 inch, per set of 10 20 cents. 4 inch, per set of 10 25 cents. 6 inch, per set of 10 30 cents. 8 inch, per set of 10 35 cents. 10 inch, per set of 10 40 cents. Postage 2 cents Postage 3 cents Postage 4 cents Postage 5 cents Postage 6 cents Postage 7 cents CASH MUST ACCOMPANY ORDER. Address, W. A. THOMPSON, Dept. 2, Pontiac, Michigan. SHOW CARD SUPPLIES. 139 SOMETHING NEW SHADED BACKGROUND AND ORNAMENTAL DE- SIGNS FOR SHOW CARDS, ETC. Dozens of Fancy Designs in Nicely Blended Colors Can Be Made by Any One in a Few Minutes. The variety of show card border and background de- signs in the accompanying illustration will give an idea of the work done by the New Show Card Spray Outfit. The most inexperienced can produce from the start a first-class variety of show card designs of all styles in Air Brush Effect, and at a fraction of a cent above the cost of common cardboard. With this outfit the show card writer is above the com- petition of any one in his locality who is not so fortunate (no matter how skilled he may be) owing to the fact that the work of elaborate designs can be done just as quickly as that of a simple scroll or outline. The Continuous Spray does the work, and can be regulated to produce a light or heavy tint or shade of any color at the will of the operator. The New Show Card Spray Outfit Includes: One Show Card Sprayer complete, six packages of colors — Red, Blue, Green, Brown, Purple and Yellow. Ten Background Pattern Outlines — one for show card 22x28 inches, three for 14x22 inches, and six for 11x14 inches. Ten Show Card Background Copies, assorted sizes, fin- ished in colors, as shown in accompanying illustration. Full instructions showing how to begin, proper position to work, etc. In fact, everything in detail and designed expressly for the show card writer. This outfit is the most complete and convenient ever offered for the price, and will give entire satisfaction. The assorted colors will be enough for over 3,000 back- grounds when properly used. EASY TO LEARN. In less than ten minutes practice with this outfit you can duplicate any design in above illustration, in any color, on a show card, in 30 seconds. This class of work is very simple and an art in istelf, mechanically executed with ease and rapidity without any previous experience. OUTFIT COMPLETE, FORWARDED PREPAID, $3.00 Remit by registered letter, postal order, or express money order. Addrsss. W. A. THOMPSON, Dept. 2, Pontiac, Mich., U. S. A. Samples of Spray Work Free. Postpaid. 140 SHOW CARD SUPPLIES. THE MODEL "J" AIR BRUSH with a Reamer, Hanger. Metal Rubber Tube Connection, and Instructions. By express, charges collect. By registered mail, prepaid, for fee of 25 cents. This illustration shows the exact size of the Model "J." The lever arrangement is the single action movement. It is made with an Interchangeable Color Glass Jar Attachment. The needle adjustment for dif- ferent widths of line and spray is fitted directly to the color tube. Several Class Jars can be had for varia- tion in colors. They are easily taken off and put on. The Brush is extremely simple in construction. Well made, and adapted to card and sign work. Any colors, Water or Oil, can be used in this brush. It will work from a hair line to a broad spray. It comes put up in a l.eatheret Case, with Reamer, Hanger, Metal Rubber Tubing Connection, and instructions. Price $10.00 Less Special Discount 10 per cent. . 1.00 DESCRIPTION OF THE MODEL "O" AIR BRUSH. ~$ 9.00 "Net This illustration shows the actual size of the Model "O" Air Brush, fitted with the Glass Jar Color Attachment. Model "O". especially adapted for the Show Card Writer, is fitted with a glass jar color attachment only, without the side cup. These glass jars are instantly taken off and put on. which is a great convenience for the show card writer and color artists, for post cards and photographs. No matter how many colors the card is composed of, a jar can be had for each color, as is takes only a few seconds to rinse out the brush. The brush can be used in any position, with oil color, lacquer, varnish or fixatif. The needle and color tube are instantly removed for renewal, or cleaning. Model "O" comes put up in a leatheret case Price $20.00 Less Special Discount 10 per cent. . 2.00 $18.00 Net Address, W. A. THOMPSON, Dept. 2, PONTIAC, MICHIGAN SHOW CARD SUPPLIES. 141 The Hand Air Compressing Outfit No. 2. The Hand Air Compressing Outfit No. 2 consists of a Steel Riveted Tank 26x10, Heavy 12x1!/ Brass Cylinder with Steel Ball Bearing Check Valves, Steel Plunger Rod. ICO 11). Gauge. Air Reducer, 6 ft. High Pressure Cloth Woven Flexible Rubber Air Tubing, and Air Cock Shut-Off. The arrangement of the two gauges and the Air Reducer is for the storing up of a quantity of air with one pumping, as 100 lbs. can be pumped into the tank, and then be reduced down to 15 lbs. or 20 lbs., whatever pressure is wanted nr needed with the use of the Brush. This way the brush may be used for a long time without having to pump s-o often as would be required with Air Tank No. 1. Also the Tank has two brackets, so it can be screwed down to the floor. The Steel Ball Check Valves makes it easy to work against the High Pres- sure. The whole outfit is well made and finished in black. Net weight, 16 lbs. Price $15.00 Less special discount 10 per cent 1.50 $13.50 N'et The Liquid Carbonic Gas Outfit PRICE $10.00 NET. Shipped by freight or express, charges collect. The Gas Outfit consists of a 50-lb. Gauge, Reducer, Wall Clamp. Combination Wrench. ( Unlet Shut-Off and 6 ft. of High Pressure Rubber Tubing. This outfit is equipped with a regulator which reduces the pressure of the liquid gas from the high pressure in the drum to whatever pressure is needed for the air brush. The regulator is built on scientific principles. It is in every- way the best and most accurate, most thoroughly gas- tight regulator on the market. It is so arranged that merely a turn to the left or right lowers or raises the pressure. The best gas to use is the Diamond Brand Liquid Gas. manufactured by the Liquid Carbonic Gas Company at its thirteen different plants at various points in the United States and offered for sale by thousands of dealers and bottling shops throughout the country. With every gas outfit we sell we inform the purchaser the nearest point at which the gas may be obtained, as we do not sell the drums of gas from here. The price of gas varies according to the freight distance from the factory. The expense of running a small style air brush averages about 1 cent an hour, and a drum of gas will last thirty days, using it eight hours a day. O o Something New-Extra Fine Russia Sable Flat Brushes DESIGNED AND MADE EXPRESSLY FOR UP-TO-DATE SHOW CARD LETTERING, RAPID POSTER WORK, ETC. — Just the right thickness of hair in each brush to produce the very best results. Easy Lettering, Accurate Lettering, and a Time Saver. A Brush for the Beginner and the Expert. ^o W. A.THOMPSON O BRUSHES MADE IN SIX SIZES ONLY. Width 1-8 3-16 1-4 3-8 1-2 5-8 Each. 20 .25 .30 .35 .40 .50 FULL SET, SIX SIZES, ORDERED AT ONE TIME, FOR $1.80, POSTPAID CASH MUST ACCOMPANY ORDER. Address W. A. THOMPSON, Dept. 2, Pontiac, Mich. BRUSH STROKE LETTERING IS A TIME SAVER. With this brush an endless variety of different styles of alpha- bets can be made very rapidly without extra effort, as the letters are formed with ease by natural strokes of the brush. Each brush stroke forms a stem or portion of the letter with a single operation and finished as you go, — a feature that is invaluable for rapid, clean-cut, free hand lettering. All styles of lettering with ease and rapidity from half inch to six inch letters, or as large as desired. SHOW CARD SUPPLIES. 143 Show Card Writers Brush Outfit EXTRA FINE RED SABLE SHOW CARD BRUSHES, ROUND. MADE EXPRESSLY FOR SHOW CARD LETTERING— NICKLE PLATED FERRULES, SHORT HANDLES. FOUR SPECIAL SIZES— Nos. 5, 7, 9 and 12— PRICE $1.50, POSTPAID. These burshes are sensitive in touch, elastic in stroke, and give ready response in clean-cut lettering. When charged with paint they can be made to retain a fine point or brought to a chisel edge. The best Show Card Brushes that money can buy. SEPARATE BRUSHES FROM THIS OUTFIT AT FOLLOWING PRICES: No. 5 25c No. 7 35c No. 9 45c No. 12 60c CASH MUST ACCOMPANY ORDER. Address, W. A. THOMPSON, Dept. 2, Pontiac, Mich. 144 SHOW CARD SUPPLIES. Eureka Show Card Paint LA 'N »ND FANCY LETTER' NG t BLACt W A r '""ftPED BY . "O^IPSON, Ponn o.c *,<> The Twentieth Century Lettering Medium, Ground by Machinery and Ready for Immediate Use with the Addition of Water for Thinning. Dries Quick. Heavy Body. Easy Lettering. • This paint is made expressly for brush lettering, display signs, slow cards, tickets, etc.. and fully answers all the varied requirements . — sets up firm in lettering, will in • t rub, scale or crack, and for clean- liness and ease of application cannot be excelled. The Only Show Card Paint That Will Show Up in Full Strength of Color on Any Colored Surface. The colors below may be blended to make any required shade. SEVEN COLORS. Put up in screw top jars. Prices: Red, 30 cents each. White, Blue, Green, Yellow, Purple, Black 25 cents each. These prices are net. Parcel post or express charges extra. LETTERING PENCILS AND BRUSHES EXTRA FINE OX HAIR LETTERING PENCILS, In silver plated ferrules, with polished handles. Perfect in elasticity and ease in lettering. Alternate sizes are recommended for a good variety of card-sign work. No. 1 12c each No. 5 20c each No. 2 12c each Xo. 6 20c each No. 3 15c each No. 7 25c each No. 4 18c each No. 8 25c each OX HAIR BRUSHES. BROAD— FLAT. For Sign Writers' Use. l 4 inch wide 30c each ; j inch wide 50c each 1 j inch wide 40c eacli 1 inch wide 60c each These brushes are excellent for muslin sign work. Address, W. A. THOMPSON, Dept. 2, Pontiac, Mich., U. S. A. f I LIBRARY OF CONGRESS I llll lllll 013 972 906 7