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 Copyright 
 
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 By Elbert Hubbard 
 
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 The Sunlight Milk Plant 
 
 [Y father is a physician. He has practised medi- 
 cine for seventy years, and he is still practising. 
 I, also, have studied the science of medicine. 
 I am fifty-five years old ; my father is ninety. 
 We live neighbors, and daily ride horseback 
 together or tramp through the fields and 
 woods. Today we did our little jaunt of five miles and back 
 across the country. 
 
 I have never been ill a day — never consulted a physician in 
 a professional way, and, in fact, never missed a meal except 
 through inability of access. 
 
 The old gentleman and I are not fully agreed on all of life's 
 themes, so existence for us never resolves itself into a dull, 
 neutral gray. 
 
 He is a Baptist and I am a Vegetarian. 
 Occasionally he refers to me as ** callow," and we have 
 daily resorts to logic to prove prejudice, and history is 
 searched to bolster the preconceived, but on the following 
 important points we stand together, solid as one man : 
 First. — Ninety-nine people out of a hundred who think they 
 are sick have no organic disease, but are merely suffering 
 from some functional disorder, caused by their own indis- 
 cretion, usually overeating, or eating the wrong thing. 
 Second. — Individuals who have organic diseases are, nine 
 times out of ten, suffering from the accumulated evil effects 
 of medication. 
 
 Third. — That is to say, most diseases are the result of medi- 
 cation which has been prescribed to relieve and take away 
 a beneficent and warning symptom on the part of Nature ^ 
 
 3 
 
The Sunlight Milk Plant 
 
 All these things, or any one of them, will, in very many 
 persons, cause fever, chills, indigestion, congestion and 
 faulty elimination. 
 
 To administer drugs to a man suffering from malnutrition 
 caused by a desire to "get even" and a lack of fresh air 
 is simply to compound his troubles, shuffle his maladies, 
 and get him ripe for the ether-cone and the scalpel. 
 Nature is forever trying to keep people well, and most 
 so-called "disease" is self -limiting, and tends to cure 
 itself ^ J- 
 
 If you have appetite, do not eat too much. 
 If you have no appetite, do not eat at all. 
 Be moderate in the use of all things, save fresh air and 
 sunshine J:- J- 
 
 The one theme of Ecclesiastes is moderation. 
 Buddha wrote it down that the greatest word in any language 
 is "equanimity." 
 
 William Morris said that the finest blessing of life was 
 systematic, useful work. 
 
 It was Saint Paul who declared that the greatest thing in 
 life was love. 
 
 Moderation, equanimity, work and love — you need no 
 other physician. 
 
 In so stating I lay down a proposition agreed to by all phy- 
 sicians, which was expressed by Hippocrates, the Father of 
 Medicine, and then repeated in better phrase by Epictetus, 
 the slave, to his pupil, the great Roman Emperor, Marcus 
 Aurelius, and which has been known to every thinking man 
 and woman since : moderation, equanimity, work and love. 
 4 
 
T h 
 
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 i 8 
 
 h t Milk Plant 
 
 A Universal Food 
 
 MILK is the most universal food used by civilized man. 
 ^ It is on most tables three times a day. 
 Milk is more easily contaminated than any other 
 form of food. 
 
 Therefore great care should be exercised in its preparation. 
 ^ Our lives are largely in the keeping of the milkman. 
 Indianapolis is the home of the Polk Sanitary Milk Company. 
 Their ''Sunlight Milk Plant" is at Fifteenth and Lewis 
 Streets. You are invited to call, see, learn and inwardly 
 digest valuable information concerning milk. 
 
A Week in Indianapolis 
 
 'ECENTLY I spent a week in Indianapolis ^ 
 It was a week of work, where I talked twice 
 a day to a thousand people or so, and wrote 
 a little of the good stuff between times. 
 But it was a week of pleasure and profit, 
 where I met many gentle folk of soul and 
 worth, without an unpleasant circumstance to mar the 
 perfect joy of the passing hours. 
 
 Twenty-five years ago I knew Indianapolis well. But now 
 I found a new city. The old wood-block pavements were 
 gone ; the board sidewalks, too, have disappeared. 
 Concrete, stone and brick are taking the place of "timber." 
 ^ No city in America — and I know my America as well as 
 most — has as many well-kept, beautiful, thrifty homes as 
 Indianapolis ^ Ji 
 
 In one of these quiet, modest and restful houses I made my 
 home for a week. 
 
 My dear friends entertained me by allowing me to entertain 
 myself ^ J> 
 
 There was a library — not too big — full of books and maga- 
 zines, and just a few fine old prints, and autograph volumes, 
 smelling of thyme and mignonette. 
 
 Yamada the Spotless 
 
 YAMADA, the Japanese servant, shod with felt, silent, 
 watchful, helpful — knowing everything and nothing 
 — was always near when wanted, but never in evi- 
 dence otherwise. 
 
 Every morning Yamada and I played ball out on the lawn of 
 the Art-Museum — sacred soil trod by the feet of my old 
 6 
 
The Sunlight Milk Plant 
 
 friend Steele, Artist and Teacher of Artists. ^ Each morning 
 
 on the breakfast-table was a bottle of buttermilk, and one 
 
 of sweet milk. Blown in the bottles was the name "Polk." 
 
 ^ Yamada was psychic, telepathic and psychometric. He 
 
 knew my favorite tipple — he also knew how finicky I was 
 
 about the brand. 
 
 He pointed to the word "Polk " and disappeared into Nippon 
 
 Silence, pulling the silence in after him. 
 
 Yamada is silent without being either a grouch or a gloom- 
 
 ster jt J, 
 
 The next morning when the Polk milk-wagon drove up, 
 
 Yamada and I were trespassing on the Art-Preserve, tossing 
 
 the medicine-ball. 
 
 "See," said Yamada, "how clean! " 
 
 I walked over to the wagon, while the driver was inside, 
 
 and examined his wagon inside and out. It was scrubbed 
 
 as clean as Yamada's pantry, and that is praise superlative. 
 
 ^ The filled bottles shone like cut glass ; the boxes were 
 
 faultless ; the whole outfit superb. The driver came and 
 
 smiled a welcome. 
 
 "Come over to our Milk-Shop, and see how we do itl" 
 
 he said, as he placed one foot on the step and the horse 
 
 moved away. "Come over and see how we do itl" 
 
 And that afternoon I did. 
 
The Model Milk Plant 
 
 HAD heard of the Polk Sanitary Milk Com- 
 pany, but as I approached the corner of Fif- 
 teenth and Lewis Streets, I was not prepared 
 for the sight that met my eyes. 
 I did n't have to ask where it was. There they 
 were : two gigantic pure-white milk-bottles, 
 fifty-five feet high, at the front corners of a most artistic 
 building. The big milk-bottles were made of white enameled 
 brick. All the rest of the building was brick, stone or con- 
 crete ^ ^ 
 
 The windows were screened, dust-proof and fly-proof. 
 Entering through one of the doors into one of the big white 
 milk-bottles, I found myself in a vestibule of glass and 
 white enamel. To the back I saw a reception-room, evidently 
 for visitors. To the right, through great plate-glass windows, 
 I saw the offices. Down below, in a sort of court, were a 
 number of men in white uniforms, seemingly idle, just 
 watching machinery. 
 Floods of sunlight filled all the rooms. 
 And I thought of the oft-repeated cry of Victor Hugo,* 'More 
 light ! More light ! " And my mind went back to the day 
 when I stood in the room with the glass floor and the glass 
 sides, there in the Isle of Guernsey, where the Master wrote 
 his masterpieces at the stand-up desk. 
 ♦'More light! More light! " 
 
 Well, no one visiting the Sunlight Milk Plant would ever 
 ask for more light. The place is light intensified by a cream, 
 opaque glass, which dissipates the shadow, but preserves 
 the light ^ ^ 
 8 
 
The Sunlight Milk Plant 
 
 The Science of Human Service 
 
 LIGHT stands for truth, purity, cleanliness, order, 
 system. In the Sunlight Milk Plant there is nothing 
 to hide. 
 And as I stood in the vestibule of light and beauty a woman 
 entered with a boy and two little girls. Evidently she was a 
 visitor, too. 
 
 She looked at me and smiled. "Is n't it beautiful ! " she said. 
 ^ "Is this where our milk comes from? " asked one of the 
 little girls, a rosy tot of six. 
 "Yes, dear!" 
 
 "And we just pick it off the window-sill! " 
 "That 's what Abe Martin says." 
 "Do they feed the cows milkweed? " asked the boy. 
 "Where's the cow that gives the buttermilk?" piped in 
 the little girl. 
 
 Just then a young woman, all clothed in white, came out 
 of the office and greeted us. 
 
 It was good psychology to leave us there for a minute. It 
 gave us a chance to cut our milk-teeth. 
 Other visitors arrived, and so there was a dozen of us shown 
 over this ideal plant, and given a little lecture on milk. I 
 never knew that I knew so much about milk as when that 
 mild-voiced dairymaid told me the things I knew and which 
 I did n't know until she told me. 
 
 We made the tour of inspection, and then went back to the 
 reception-room, where on shining glass tables we were 
 daintily served with milk. 
 The children chattered, drank their milk, and encored, 
 
 9 
 
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 light Milk Plant 
 
 and so did we grown-ups. ^ Every afternoon, at Fifteenth 
 and Lewis Streets, there is a reception. Everybody is wel- 
 come. All are treated with gentle courtesy. Everything is 
 shown — all is explained. 
 
 I know of no other city where a Milk-Station is at once a 
 school, a reception-hall, a business office, and a factory. 
 Go and see. Take the children. It is an object-lesson we can 
 not afford to miss. 
 
 The Sunlight Milk Plant symbols the new science of human 
 service. It stands for the new Indianapolis — the big, beauti- 
 ful and growing Indianapolis — the city where nothing is 
 quite good enough, but where all things must be made better. 
 
 zo 
 
A Little Essay on Milk 
 
 )SH BILLINGS used to advertise a ''Lecture 
 
 on Milk." 
 
 On the stage was a stand, and on this stand 
 
 was a single glass of milk — simply that and 
 
 nothing more. 
 
 Just before the distinguished lecturer began 
 to speak, he drank the glass of milk. This was the first act 
 of the show. 
 
 Then he went on with his discourse of an hour or so, never 
 mentioning the subject of milk. 
 
 This is a little essay on milk, inspired by a bumper beaker 
 of buttermilk. 
 Milk is a liquid food. 
 Milk is Nature's food. 
 
 The one primal purpose of milk is to nourish the young ^ 
 Milk is man's first food. 
 
 Please, Mr. Critic, let there be no argument on these four 
 points ^ .^ 
 
 Also, milk is man's last food, since those who have lived 
 long find milk palatable and nutritious when all other foods 
 fail e^ j^ 
 
 Milk — and Water 
 
 MILK contains four nutrients that are necessary to 
 sustain life. These elements are protein, fat, carbo- 
 hydrates and mineral matter. Milk is eighty-seven 
 per cent water — when not reinforced by the pump — the bulk 
 being required, as man's digestive apparatus is not adapted 
 for highly concentrated foods. 
 The water dilutes the solids so they can be easily absorbed 
 
 XI 
 
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 light Milk Plant 
 
 by the system. ^ Warm milk is digested more quickly, and 
 more effectively, than any other food known. 
 Then, as for the water there is in milk, the digestive tract 
 requires distention in order for the peristaltic action to be 
 vigorous and strong. And the peristaltic movement is the 
 natural, automatic exercise of the thirty odd feet, or so, 
 of digestive canal. 
 
 Milk is a liquid food. Man's body is over seventy per cent 
 water. Of course man might Ijave been made out of solid 
 stone, concrete or bronze, but he was n't. All the time we 
 live, moisture is being thrown off and evaporated from the 
 body; and to preserve the symmetry, shape and usefulness 
 of the body there must be considerable amount of moisture 
 in our food. 
 
 A quart of milk is equal in food value to a pound of beef. 
 One costs eight cents, the other eighteen. To insure yourself 
 that the milk is pure, it might be well to see that it comes 
 from the Polk Sanitary Milk Company, Fifteenth and Lewis 
 Streets, Indianapolis, Indiana. 
 
 za 
 
Sanitation and Sunlight 
 
 (HE milk sold by the Polk Sanitary Milk Com- 
 pany comes from selected and carefully 
 inspected dairies, within twenty miles of 
 Indianapolis Jt Jt 
 
 No city in the world has better transportation 
 facilities than Indianapolis. Thirty railroads, 
 including suburban and interurban electric lines, center 
 here ^ ^ 
 
 Great care is exercised to exclude all cows from the Polk 
 dairies that are not absolutely healthy and strong. 
 Light, air, freedom from all uncleanliness and dust are 
 always demanded. 
 
 Pails and cans are subjected to boiling-hot water twice a 
 day and then placed in the sunlight. The milk goes quickly 
 from the pail to ten-gallon cans having tight tops. Then the 
 milk is cooled in running spring-water to a temperature 
 around fifty. 
 
 In an hour or less these cans of milk are on the way to the 
 Sunlight Milk Plant at Indianapolis. 
 
 Each can is labeled and numbered. A sample of the milk 
 is taken from each can as soon as it arrives and is tested 
 for richness and purity. 
 
 The Sunlight Milk Plant has its own chemist, right on the 
 spot every day, testing every can of milk that arrives. 
 It would be worth your while to come and see this man at 
 work in his Laboratory. 
 
 The tests are most interesting. The day I was at the "Sun- 
 light," a class from one of the city High Schools was present, 
 and the methods of locating bacteria in milk were fully 
 
 13 
 
The Sunlight Milk Plant 
 
 explained and shown. I got more information in half an 
 
 hour than if I had moused in musty books for a week. 
 
 A Lesson in Bacteriology 
 
 LET it here be stated that life is a matter of bacteria ; 
 and that most bacteriological germs are not harmful. 
 It is a "germ" that differentiates buttermilk from 
 sweet milk. This germ is the one that Bishop Fowler 
 denominated "the friendly germ." This particular butter- 
 milk germ attacks the forces of disease and dissolution and 
 drives out the calcareous matter which causes rheumatism, 
 sciatica, gallstones, stone in the kidney, neuritis and other 
 beautiful things that like the human body so well that they 
 are prone to move in and stay and build their tabernacles. 
 ^ Good health turns on assimilating that which is nutritious, 
 and thus building up the body ; and at the same time expel- 
 ling all that which is harmful, poisonous or which tends to 
 stay and fasten itself in the tissues. 
 
 Thus health consists in two things : absorption and elimi- 
 nation Jt, J. 
 
 In pure milk are the elements or germs that make for build- 
 ing, and also those which make for casting out. Both are 
 necessary J- ^ 
 
 The germs to be feared are those which camp out on you. 
 ^ These parasitic germs are the easiest to keep out. And to 
 keep them out is just a matter of cleanliness and preserving 
 the milk at a proper temperature until it is used. 
 Just take the good wife and the kiddies around to the Sun- 
 light Milk Plant any afternoon and see for yourself. You 
 learn in the "Sunlight." 
 14 
 
The Sunlight Milk Plant 
 
 Something You Never Thought Of 
 
 THERE is one thing about milk which everybody 
 knows, but which nobody knows until they are told 
 they know. 
 And that is this : Milk is supposed by Nature to be consumed 
 on the premises. 
 
 Naturally it goes direct from the producer to the consumer, 
 "by word of mouth." 
 
 The middleman is an artificial proposition and comes in 
 only as a necessity with civilization. 
 
 That a man should milk a cow and then save this milk and 
 feed it to the babies, or put it away and let a family use it at 
 their convenience, is one of the great expedients of the genus 
 homo Jt Jt 
 
 It is one of the great discoveries and inventions, ranking 
 with what Herbert Spencer calls "man's first invention," 
 which was the discovery that wood will float on water, and 
 that a log in a stream will support a man's weight. 
 This idea, amplified and expanded, gives us the steamship, 
 and is the germ from which the Interstate Commerce Com- 
 mission sprang. For, from the idea that a log would float 
 in water and move with the running stream, came the 
 thought of cutting off cross-sections of the log, thus securing 
 a wheel; then take four wheels, mount them on axles in 
 pairs, put your log on the axles, and there you are! This 
 invention is the germ that finally led to the Interstate Com- 
 merce Commission. 
 
 "The idea of the wheel is secured from the rolling log," 
 says Alfred Russel Wallace. 
 
 Z5 
 
The Sunlight Milk Plant 
 
 The next invention comes when Mr. Stone-hatchet discovers 
 that when love grew cold he could set his wife to work, and 
 also trade her off for something just as good if she failed to 
 obey orders. "The first property -right was the ownership 
 of women," writes John Fiske. 
 
 Cows and Milkmen 
 
 THE idea of the milk business is founded on taking 
 advantage of the maternal instinct of the cow ^ 
 Before cows are domesticated and become a part 
 of the family, when the calf is weaned the cow just naturally 
 shuts off the milk-supply. This is a fact which every country 
 boy knows ; for in the good old days on the ranch Out West 
 when we used to tie the cow up and strap her legs in order 
 to milk her, we resorted to the scheme of allowing the calf 
 to help himself on one side, while we industriously milked 
 the other ^ J- 
 
 Man's business is to rob Nature, or as he more politely terms 
 it, to utilize Nature, and this he does and is obliged to do, 
 for on the utilization of Nature civilization is built. 
 Over in Italy every one is familiar with the milkman who 
 drives his herd of goats through the street, with their tinkling 
 bells. The housewives come out and stand on the curb while 
 the milkman backs up a goat, and fills the pan, pail, cup or 
 bottle. This is a precaution necessary in the Far East to 
 prevent the too profuse use of HjO. When you see the lacteal 
 fluid milked into a pan, and have your eye on the milkman 
 at the same time, a reasonable degree of purity, cleanliness 
 and freedom from adulteration is safely assured. And I have 
 noticed, in later years, that these milkmen with their merry 
 i6 
 
PLANT OF THE POLK 
 
FARY MILK COMPANY 
 
The Sunlight Milk PI a'fn t 
 
 flocks of bleating goats, are very careful to keep themselves 
 personally and outwardly attractive. They frequently wash 
 their hands at the pump, make a show of clean linen, and 
 have a reasonable pride in their flocks. 
 Here in America we can not lead the cow around town. 
 The Polk Sanitary Milk Company control three thousand 
 five hundred cows, and it is not exactly practicable to bring 
 these cows to Indianapolis every morning — hence comes 
 in the hiatus, or, as our political friends would say, the 
 interregnum between the time the cow is milked and the 
 time the milk reaches the red, luscious lips of Baby Mine. 
 The Milkman's Responsibility 
 
 WARM milk direct from producer to consumer is 
 in no danger of contamination on the route. It 
 is what you call the "short haul." But when 
 distance intervenes, and time as well, great care must be 
 exercised to prevent contamination. Also, the subject of 
 temperature must be carefully considered. "The germs of 
 everything are everywhere," says Grant Allen in his wonder- 
 ful essay entitled, "A Square Foot of Sod." 
 If there are ten thousand different kinds of germs in a square 
 foot of sod, only awaiting conditions to evolve them, how 
 many kinds of germs are there in a gallon of milk? This is 
 a question that science has not yet fully answered. 
 The health of a city turns on its milk-supply. 
 Milk is the most universal food in use. 
 That great and good man, Mr. Nathan Straus, one of that 
 superb trinity of brothers, Oscar, Isadore and Nathan, spent 
 over two hundred thousand dollars a year in New York City 
 
 17 
 
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 Sunlight Milk Plant 
 
 for nineteen years in educating poor mothers to use Pasteur- 
 ized milk for "bottle-babies." He also urged all mothers to 
 drink only Pasteurized milk. 
 
 Conservative estimates now show that through the efforts 
 of Mr. Straus the mortality of the dreaded second year of 
 the baby has been cut down fully one-half. 
 Hence, well can we say that the happiness of the family 
 is largely in the keeping of the milkman. 
 
 x8 
 
Science and Milk 
 
 (HE Polk Sanitary Milk Company perform eight 
 processes with their milk before it is delivered 
 to the consumer, and these eight processes 
 are the results of eighteen years' experience 
 and experiment in the milk business. 
 These eight things are all designed to give 
 the milk to the consumer in exactly as good condition as it 
 was when it came direct from the udder of the cow. 
 The first step in the Polk method is the selection of the cows 
 and the careful inspection of the dairies. 
 Second, quick transportation of the milk from the dairy 
 to the Sunlight Milk Plant. 
 
 Third, careful bacteriological test for unfriendly germs, -and 
 to see that the milk is absolutely pure. These unfriendly 
 germs may manifest themselves simply by the odor coming 
 from the wrong feeding of the cow ^ Garlic, turnips, or 
 decayed vegetables, or indifferent food of any kind, affect 
 the milk-supply, and these mistakes on the part of the feeder, 
 or the man who has charge of the cow, reveal themselves 
 instantly in the laboratory of the Sunlight Milk Plant. 
 Nothing is hidden, nor can it be in the "Sunlight." 
 Fourth, filtration, which is accomplished by a machine 
 turning at a very rapid rate ; so that with the aid of 
 centrifugal attraction, deleterious matter is thrown out, 
 thus effecting a perfect filter. 
 
 Fifth, aeration, or, in other words, ventilation. Food must 
 be ventilated, as well as the human body must be ventilated. 
 ^ Your children can not study while in an unventilated room. 
 More and more in very recent times has the idea of ventilation 
 
 19 
 
The Sunlight Milk Plant 
 
 forced itself upon us. Many people are now sleeping the whole 
 year round out-of-doors. There is only one cure for the Great 
 White Plague, and that is, fresh air. God supplies us the 
 sunlight and in the great out-of-doors are the conditions 
 which evolve the germs of life and which at the same time 
 destroy the germs of death or dissolution — that is, the 
 parasitic germs. 
 
 We can all remember a time when everybody was afraid 
 to breathe night air, and we used to keep the day air in and 
 breathe it at night. Now we find the night air is just as neces- 
 sary as the day air, although the air at different times has 
 different qualities.] 
 
 The refrigerator must be ventilated. Meat placed in a box, 
 no matter how cool, if the air is not changed will quickly 
 deteriorate and become unfit for food. And so science has 
 demonstrated that milk must be brought into contact with 
 air. This scheme of aerating milk by mixing ozone with it 
 is one of the recent great achievements of science. 
 If milk is placed in a large receptacle and bottled up tight 
 without being aerated, it evolves an unfriendly germ or a 
 parasite which may fix itself in the human body to a danger- 
 ous degree. But by aeration we get the oxidization of milk 
 — or ozone whipped into the milk — a method which you 
 can see worked out when you visit the Sunlight Milk Plant. 
 ^ Sixth is standardization, by which every bottle of milk is 
 brought up to the same standard of richness and quality 
 and duly tested before it is placed in the bottles. It is also 
 interesting to know that the milk at the Sunlight Plant is 
 bottled and corked without the touch of human hands. 
 
 20 
 
The Sunlight Milk Plant 
 
 Seventh is Pasteurization, which retards the tendency to 
 "change," or to turn sour, which was one of the great 
 disadvantages in the caring for milk on the farm in the 
 good old days. 
 
 Eighth is refrigeration, which means that the milk is cooled 
 to thirty-five degrees and is held right there at that point 
 from the time it is put in the bottles until it is delivered to 
 the consumer. 
 
 By these eight processes the dangers that lie in wait for this 
 most delicate and luscious food are obviated on its way 
 from the kindly cow to our breakfast-table. 
 Eighteen Years of Service 
 
 THE Polk Sanitary Milk Company has been delivering 
 milk in Indianapolis for eighteen years, beginning 
 with one wagon that distributed twenty-seven gallons 
 of milk a day. The milk was then dipped out of a big can with 
 a long-handled dipper. The wagon stopped in front of a 
 house, the bell was rung, and the merry housewife grabbed 
 a shawl, put it over her head and ran out into the street with 
 her little tin calabash. 
 
 From that time on the Polk folks have constantly revised 
 and bettered their methods until they believe now they have 
 very nearly reached perfection. 
 
 The Sunlight Milk Plant distributes milk to twelve thousand 
 families in Indianapolis. It uses fifty wagons, and has three 
 thousand five hundred cows on its staff. 
 If there is a"ny better milk distributed anjrwhere, and if there 
 are any better methods for the distribution of milk, the Polk 
 folks want to know about it, and to this end they invite you 
 
 21 
 
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 h t Milk Plant 
 
 to come to the Sunlight Milk Plant, Fifteenth and Lewis 
 
 Streets, Indianapolis. 
 
 Come any afternoon; bring your friends and the children 
 
 and see what they are doing ; and if you can make any 
 
 suggestions to help them in giving better service to the 
 
 people of Indiana they want to know it. 
 
 So here 's to you and your family. May you all live long and 
 
 prosper ! — this in a brimming beaker of buttermilk. 
 
 2a 
 
Humanity's Debt to Pasteur 
 
 ^ASTEUR was born in Eighteen Hundred 
 Twenty-two and passed away in Eighteen 
 Hundred Ninety-five. 
 
 To this one man, more than to any other, must 
 be given the credit of tracing that obscure 
 and hazy line which marks the vegetable from 
 the animal kingdom. 
 
 The germs of animal life spring out of decaying vegetation ; 
 and vegetation springs out of decomposing animal life. 
 Some scientists have thought that cancer is a form of vege- 
 tation, and it is well known that vegetable growth in the 
 human organism means disease, disintegration and death. 
 ^ For over half a century Louis Pasteur experimented with 
 laborious care on the subject of bacteria. 
 To know all about bacteria would mean to be in communi- 
 cation with Infinity and to know the secrets of Life. 
 Two forms of germs often combine and these produce a 
 third. Digestion is brought about by germs, and if we destroy 
 these germs of digestion the individual is unable to assimilate 
 food e^ Jt 
 
 Milk is a partially predigested food, and Nature expected it 
 would be used warm from the animal body before there was 
 any chance of deterioration or change. 
 Milk is the most delicate form of food, and is subject to 
 quick changes when exposed to the open air. Its nature is 
 to absorb, and be absorbed, and so we find that milk kept 
 in surroundings that are uncleanly takes on contamination. 
 ^ For instance, milk stored in a refrigerator with vegetables 
 will absorb the flavor of those vegetables. For these reasons 
 
 23 
 
The Sunlight Milk Plant 
 
 great care must be exercised in the handling of milk. 
 ^ Pasteur discovered that there are four general kinds of 
 bacteria to be found in milk. 
 First, there are the friendly forms of bacteria. 
 Second, there are the neutral forms which seemingly do 
 not affect health or digestion either one way or the other j/t 
 Third, there is the form of bacteria that injures the milk. 
 Fourth, there are the forms that injure the human being. 
 ^ Fortunately the neutral or indifferent kinds of germs are 
 predominant in fresh milk, and slowly die out as the favor- 
 able kinds increase ; and this is the case in buttermilk, where 
 the friendly germs have grown so strong and predominant 
 that they have driven out the forces of disintegration Jt 
 This is the reason why buttermilk is especially favorable 
 for people of mature years or those advanced in life. The 
 friendly germs are so active that they stop sedimentation 
 in the tissues. We die from a hardening of the arteries, 
 which in time produces a chronic condition, or a disease 
 called arteriosclerosis ; or, as the good old-time doctors 
 called it, "lime in the bones." But it is not lime in the 
 bones alone — it is lime in the tissues. 
 The Mischief in Milk 
 
 THE true sources of danger in milk are from animal 
 matter, owing to uncleanly surroundings, impure 
 food given to the cows, lack of fresh air for cows. 
 The average farmer in the good old days knew nothing 
 about ventilation, either for himself or his livestock. Gradu- 
 ally, however, the world is awakening to the truth of the 
 situation that all mammals are air-plants. 
 24 
 
The Sunlight Milk Plant 
 
 The second danger from milk lies in the custom of bottling 
 it tight, before it is treated, or shutting it up in glass cans 
 where the air has no chance to get at it. If it is thoroughly 
 aerated first and then Pasteurized it will keep for a good 
 many days, and perhaps for several months, without any 
 change at all, and will be in perfect condition for pure food. 
 ^ Pasteurization of milk consists in having it thoroughly 
 aerated, or the air mixed with it, then raised to a temperature 
 of one hundred sixty-five degrees or thereabouts, and then 
 quickly lowered to a temperature varying from thirty-eight 
 to forty-two degrees. 
 
 If the milk is then bottled and secured with an air-tight 
 cork it will remain pure for a number of days. 
 To thoroughly aerate and Pasteurize requires special 
 machinery. The entire body of milk must be heated without 
 scorching, and must be heated exactly alike, and then it 
 must have the temperature reduced in a similar manner. 
 ^ The special kinds of machinery used by the Sunlight Milk 
 Plant for these purposes are models of the art of machina- 
 tion »st t?t 
 
 This rapid raising of the temperature, and then the sudden 
 changing to cold, destroys the unfriendly germs, without 
 hurting the germs that are necessary to health. This is the 
 particular one great invention of Louis Pasteur. 
 Some of his discoveries are open to question and criticism, 
 but the Pasteurization of milk has been tested in every 
 civilized country thoroughly, and on this one thing the 
 milk experts of the world are all agreed, that the use of 
 Pasteurized milk as a saver of infant life is beyond com- 
 
 25 
 
T h 
 
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 light Milk Plant 
 
 putation. ^ At that critical period in the life of the child 
 when the digestive apparatus has not accustomed itself to 
 the use of solid foods, and it is gradually being weaned 
 from the milk diet, then is the time of danger. 
 The milk used must be Pasteurized in order to lessen the 
 risks. So to repeat. Pasteurized milk contains all the friendly 
 germs, with the unfriendly ones or the dangerous ones 
 reduced to the absolute minimum. 
 
 26 
 
Vital Statistics 
 
 RECENT report issued from Washington on 
 Vital Statistics shows a lower death-rate than 
 has ever before existed in the history of 
 America ^ ^ 
 
 In the year Nineteen Hundred the average 
 yearly death-rate was eighteen. It has now 
 dropped to fifteen per thousand, and it is encouraging and 
 pleasing to note that in Indianapolis the death-rate is 
 considerably less than fifteen, which proves plainly that 
 this city is away beyond the average of American cities and 
 towns in all that pertains to hygiene and happiness. 
 Moreover, the death-rate in Indianapolis has been gradually 
 growing less and less. 
 
 Of course we can all speculate on the cause of this. Good 
 sewerage, fresh air, well-paved streets, plenty of work for 
 everybody, getting together and getting acquainted with 
 one another — all these are strong factors in the line of 
 increased health. 
 
 Then, Indianapolis spells success, and success is a tonic ^ 
 Personally, I think the increase in health is on account of 
 the large number of people who are getting their milk from 
 the Polk Sanitary Milk Company. 
 
 Milk is the most important article in man's diet. It is on 
 every table three times a day — not counting the bottle-babies, 
 who get hungry more often. 
 Food is a fuel; also, it is a stimulant. 
 
 a7 
 
The Sunlight Milk Plant 
 
 Costing More to Live 
 
 THERE is nothing more palatable than warm milk. 
 Milk should not be gulped down. It should be sipped. 
 It is a great cosmic sparker, starting the human 
 dynamo for the day. In its use there is no reaction. It does 
 not mean headache nor regrets. 
 
 There is a grave doubt about the wisdom of the no-breakfast 
 plan, but the moderate breakfast is the thing the modem 
 doctor will tell you is wise and proper. 
 Milk for everybody ! And be sure it is pure. In order to get 
 the purest and best, you would better communicate with 
 the Sunlight Milk Plant at Fifteenth and Lewis Streets ^ 
 Better still, go out and see these people ; see what wonderful 
 facilities they have for supplying milk from the dairy to the 
 family J> J. 
 
 Long experience, right intent, ample capital devoted to 
 human wants — is not this what is lengthening human life 
 in the city? 
 
 Some people say it is costing more to live now than ever 
 before, but really it is worth the money. 
 We should all live to be one hundred, and live without pain, 
 anxiety, fear or disease — and we will when we grow to a 
 point where we know how to eat, sleep, work, laugh, love, 
 study, and mix these things in the right proportions. 
 
 28 
 
Milk Mischief 
 
 (HE principal source of contamination in milk 
 is the house-fly. If the fly would only stay in 
 the house it would be all right, but the fact 
 ^^ is that a fly flies. He is always moving around 
 from the barn to the house, and on the way 
 he stops at the pig-pen. Coming back he visits 
 the swill-pail, and then flies into your dining-room and sits 
 on your nose. 
 
 The number of bacteria on a single fly ranges anywhere 
 from a thousand to six millions. The diseases peculiar to 
 infants begin about July Fifteenth, when the fly goes a-flying. 
 ^ Let the fact be known that no flies ever get into the Sun- 
 light Milk Plant. 
 
 There the windows are screened, and you enter the Plant 
 through double doors. 
 
 All empty bottles returned from the consumer are brush- 
 washed inside and out by hand and then sterilized in 
 boiling-hot water before they are allowed to be carried 
 into the room where the milk is bottled. 
 That is to say, the sterilizing and cleansing department is 
 separate from the regular milk-depot. 
 So no germs are ever transported from houses and homes 
 back to the milk-depot. You will probably travel a long ways 
 before you find such separation in other depots. 
 Tuberculous Cows 
 
 PROFESSOR KOCH, during the Tuberculosis Congress 
 in London, read a paper in which he declared that 
 bovine tuberculosis was not communicable to man, 
 and that human tuberculosis was not communicable to a 
 
 29 
 
T h 
 
 Sunlight Milk Plant 
 
 bovine. ^ This paper caused a great deal of discussion, and 
 opinions at the last were about equally divided as to 
 whether the statements of Professor Koch were absolutely 
 true, or not. 
 
 In any event, cows with tuberculosis are not healthy cows. 
 ^ There has no doubt been a deal of unnecessary scare on this 
 proposition of tuberculosis. The fact is that tubercular germs 
 are found very often in a healthy subject. David Harum said 
 that a reasonable number of fleas on a dog was all right. 
 This leaves the question of what is reasonable open for final 
 decision J^ ^ 
 
 But the fact remains, that cows that are not absolutely 
 healthy and happy in every way are never allowed in the 
 Polk dairies. 
 
 From the dairy to the consumer the greatest care is taken 
 to prevent contamination, and the milk that is delivered 
 to the consumer is as palatable, hygienic and excellent as 
 science can produce, or patient, loving skill arrange. 
 The Polk folks believe in health, work, good cheer, kindness, 
 mutuality and human service. Please pass the milk ! 
 
 30 
 
Courteous Service and Prompt 
 
 (HE Sunlight Milk Plant produces a standard 
 article. That is to say, the milk you get one 
 day is exactly the same in quality and kind 
 that you will get all through the year. 
 If the milk agrees with you on one occasion 
 it will be the same throughout the year, and 
 parents need have no fear of the contamination which 
 existed in the good old days when the farmer fed any- 
 thing and everything to his cows, and when one day you 
 had milk from one cow and the next from another. 
 Absolute sanitation and the treatment of the milk through 
 Pasteurization and aeration insure this hygienic article .^ 
 The tests devised by Louis Pasteur, as the result of a lifetime 
 of experiment, are in actual daily use at the laboratories of 
 the Sunlight Milk Plant. 
 
 In delivering milk, the work is so arranged that the wagons 
 are on hand at a certain spot every time every day. The men 
 hired are carefully drilled and trained. 
 They are intelligent, cleanly, courteous, and their business 
 is to serve humanity. 
 
 The Sunlight people believe in the divinity of human service. 
 They are very proud of their business. They take great 
 satisfaction in the thought that they are doing their work 
 as well as they can. 
 
 Yet they are never quite satisfied, and are always laboring 
 for something better. 
 
 If there is any way whereby they can provide a better 
 service in the distribution of milk for the people of Indian- 
 apolis they want to know it. They are thankful for sugges- 
 
 31 
 
MAii 14 i91t 
 
 The Sunlight Milk Plant 
 
 tions. And they want to know their customers personally. 
 ^ So they invite all housekeepers and their friends to come 
 to see them at the Sunlight Milk Plant, and be informed 
 as to what they are doing and what they are trying to do ^ 
 They believe in human co-operation. "We help ourselves 
 only as we help others." 
 
 Serving Humanity 
 
 THE Sunlighters believe that sanity lies in human 
 service, and that only as we add to the happiness 
 and well-being of the world can we help ourselves. 
 Theirs is a life of work, of continual activity, but with it 
 they combine a deal of good cheer and sweet content. 
 Not only do they deal in milk of healthy cows, properly cared 
 for, and delivered to the consumer at a reasonable price, 
 but they believe in the milk of human kindness. 
 From time to time all of the Sunlight employees are brought 
 together, and this subject of serving humanity is discussed. 
 ^ These meetings, and mutual discussions on every point 
 that pertains to the business of supplying milk to the con- 
 sumer, they find of great advantage and benefit in raising 
 the standard of intelligence and in keeping up a personal 
 interest in all the helpers. 
 
 The Polk Sanitary Milk Company is one big family of 
 earnest workers, devoted to supplying the most important 
 food article used by man. 
 
 Call and see them any time. It will open your cosmic peepers 
 as to what progress is doing for the world. 
 
One copy del. to Cat. Div, 
 
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 The Sunlighters 
 believe that san- 
 ity lies in human 
 service, and that 
 only as we add 
 to the happiness 
 and well-being of 
 the world can w^e 
 help ourselves 3^ 
 
 
 Elbert Hubbard 
 
 1^ 
 
 
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