Conservation Resources Lig-Free® Type I PN 4784 .C6 N5 Copy 1 THE PERFECTED PLANS FOR INCREASING THE VALUE AND CIRCULATION OF NEWSPAPERS Newspaper Contracting Co. A Jftt**^ 21 Park R New York 1803 ° %v M ¥ 7J f Copyrighted June, 1S93 Newspaper Contracting Co. INDEX. Introduction, 5 The Perfected Plans, ... 7 Character of Newspapers, - - 9 Two-cent Papers and the Plans, - - 10 How to begin Work, - - 10 The Canvasser Problem solved, - - 13 Cost of getting New Subscribers, - -.16 Increased Advertising, - - - 17 Working with the Newsdealers, - - 18 Cost of the Premiums, ■ - - - 20 One-cent Papers, - - - 21 Circular for One-cent Papers, - - 22 Plans for Weekly Papers, - - - 24 Summary of the Plans, 26 Subscription Forms, - - - - 27 Introduction. The Perfected Plans for Increasing the Value and Cir- culation of Newspapers are the result of years of experi- ment and correspondence, by which a large number of threads, more or less familiar to newspaper publishers, have been woven together into a compact system certain to increase the value of a newspaper, in a very short time, AT XO LOSS. TO THE PROPRIETORS OF THE SAID PUB- LICATION. You may claim that there is "nothing new " in our plans. To which we reply that there is " nothing new under the sun." But, as the Campania "ocean grey- hound " of to-day is an improvement of the highest order, over Fulton's old " teapot" boat, so are the Per- fected Plans for Increasing the Value and Circulation of Newspapers unmistakable improvements over anything previously attempted in the same line of business. The new Plans are not schemes, a theory or a pro- posal which may increase the value and circulation of newspapers; these plans are accomplished facts, certain of success. If you adopt one of our plans you will undoubtedly largely increase your circulation, according to the popu- lation of your neighborhood. And remember this at the start — our remuneration depends upon your success. If you fail to increase your circulation after properly adopting one of our plans, we get no compensation for our out- lay, time and other incidental expenditure. On the other hand, if you make a decided increase in your cir- culation after agreeing to try our plans, you simply pay us a very small royalty, twenty cents for each subscriber secured by our means, which is very much less than it would cost you to obtain a subscriber by any other method. NEWSPAPER CONTRACTING CO., 21 Park Row, New York. THE PERFECTED PLANS. A series of infallible methods for increasing * the circulation of morning, afternoon, weekly and other newspapers. Summed up in a few words, the Perfected Plans for Increasing the Value and Circulation of News- papers consist of placing you, by virtue of exclusive con- tracts, which we have with certain publishers and others, in the position to offer astonishing premium bargains to the newspaper readers of your city and its neighboring towns, and in clearly outlining to you the most SUCCESSFUL AND INEXPENSIVE MANNER OF SECURING SUB- SCRIPTIONS TO YOUR PAPER BY THE USE OF THESE PRE- MIUMS. Anybody can get hold of a premium and try to get subscribers with it; we show you how this can certainly be done and you do not pay us unless you succeed. This is the age of bargains, and also the age when it is becoming an accepted fact that the Business Depart- ment of a newspaper is the real machinery for making the paper a decided and paying success. Let your newspaper be the brightest in the world, and if its Business Department does not make determined efforts to down competition, the work of the editorial staff is almost thrown away, and the circulation of -that news- paper is not in a satisfactory condition. The proprietors of the Perfected Plans are old news- paper men, with considerable experience on such papers as the New York Herald, New York World, New York Recorder, New York Times, Boston Herald, Philadelphia Inquirer, Pittsburg Times, and with the Associated Press and United Press. 8 The above statements will show that we are not schemers or novices, that we are not trying to get you to buy a " pig in a poke," and that we are not touch- ing upon matters we know very little about. We frankly admit that we hope to get a small compen- sation for our outlay, experience and suggestions, and, above all, for the use of our contracts, etc., if you are successful, by our methods, in increasing your circula- tion; but we assure you that the benefits which will come to you by doing business with us are largely in your favor. Remember, also, that you can adopt our Plans with- out expense or risk, and that we give you the exclu- sive USE IN YOUR TERRITORY OF THE PERFECTED PLANS and the Contracts for the various premiums which the proprietors of these Plans have secured. In addition, you can order any or all of our premiums (after contracting with us) upon thirty, sixty and ninety days' time, and we feel so confident of the success of the Plans, that we absolutely protect you from risk or loss, on the first lot of premiums, by agreeing to take back any or all of the premiums of this first order, not disposed of within ninety days from shipment, if in good condition. You will thus see that we take all the risk and that you only pay us 20 cents on, say, a $3 or $6 subscrip- tion for the use of our contracts and Perfected Plans for Increasing the Value and Circulation of Newspapers. And, should you desire it, we will furnish you with a first-class man, who will put our plans in operation on your paper. CHARACTER OF NEWSPAPERS. How the plans vary according to the price of the newspaper adopting them. A very great deal, in working our Plans, depends upon the price and character of the newspaper which you publish ; if your paper is a two-cent paper, with no Sunday edition, the plans to be followed are different from those which should be applied to, say, a newspaper at two cents with a Sunday edition. These variations in the Plans do not, however, alter the general idea, which is to offer the readers of your city and neigh- borhood THE BIGGEST KIND OF A BARGAIN IN ORDER TO INDUCE THEM TO BECOME SUBSCRIBERS TO YOUR PAPER for three months, six months or one year, as the price of your periodical may dictate. If the price of your paper, is 2 cents and you publish a Sunday edition at, say, 3 or 5 cents extra, it has been proved to be advisable to ask for three or six months' subscription, the latter being the most popular, to the week-day editions only, the theory being that the week- day papers will pull the Sunday edition along. In other words, if you can induce people to take your week-day paper regularly they are certain to want your Sunday edition as well. But, should you not be of the same opinion as ourselves in this matter, you can ask for sub- scriptions to both Sunday and week-day editions; thus securing subscribers at 15 or 17 cents per week. A i-cent paper, however, should either adopt a cheaper line of premiums than a 2-cent paper or else the i-cent paper should only angle for year's subscrip- tions. The latter course is deemed the best, and is the most frequently adopted. 10 Two-Cent Papers and the Plans. In the case of two-cent papers, for instance, we ad- vise a thorough canvass of the city and neighboring towns upon the following plans and with the use of the premiums you may select from our list. In entering upon this canvass, it should be borne in mind that the "bigger the bargain " you offer and the smaller the amount of cash you ask for as first payment, the greater will be your success in securing subscribers. The regular Business Manager of the average news- paper is far too much overworked to undertake the im- mediate supervision of the little details of the canvass, therefore, it is advisable to hire, as Superintendent of Circulation, some bright young man, accustomed to the delivery of newspapers, if possible, who will supervise the work of getting new subscribers to your paper. How to Begin the Work. You can work either with or independently of the regular newsdealers. We advise working with the news- dealers so far as possible; but, in many cases it will be found best to map out your own routes and be free from these dealers. First, divide the territory you are going to work into districts and assign. boys, whom you can hire for $1.50 per week, to distribute to, say, from 2,000 to 10,000 houses regularly, in good condition and at the same hour every morning, a copy of your paper, for one WEEK FREE, AND CONTAINING A NEATLY PRINTED CIRCU- LAR OUTLINING THE INDUCEMENTS WHICH YOU OFFER TO SUBSCRIBERS AND NOTIFYING THE READERS THAT A " REPRE- SENTATIVE of the Business Department " of your paper, not a canvasser, remember, will call upon them 11 SHORTLY AND SHOW THEM THE BARGAINS, $4, $5 Or $7.50 books for instance, which you offer them for 48, 50, 60, 80 cents or $1.00, if they will agree to take your paper for, say, six months, paying for it at the rate of, say, 10, 12, 15 or 17 cents per week, or 25 or 50 cents per month, according to the price of your paper, and whether or not you have a Sunday edition. The premiums you also inform them can be paid for in weekly instalments of 12 to 25 cents per week. Thus, a 2-cent morning paper, with no Sunday edition, would ask for six months' subscriptions at 12 cents per week, making, for 26 weeks, $3.12, or, in round figures, $3. Remember, though, do not make the mistake of asking for the $3 down, and do not try giving away the premiums as an inducement. Both of these plans have been tried on various papers, and we recommend for your adoption the system of- weekly or monthly collections and of making the subscriber pay at least part of your outlay in securing the premiums. You will thus be getting new subscribers at very little cost to yourself, and you will have all your premiums paid for long before the time arrives for you to pay the publishers for them. Once your paper is on the press, the extra cost to you of a thousand more papers is only the cost of the white paper; or, say, $3.00 per thousand; the cost of 10 boys to distribute these papers with the circular en- closed, will be about $1.50 per boy, for each boy should distribute to at least 100 possible subscribers per morn- ing, and in some cases one boy can distribute 200 to 300 papers per morning. The form of circular which we recommend, as having been most successfully used, is enclosed herein, though you can alter it to suit your own views. 12 There is no necessity to refer to the cost of the circu- lar, for WE FURNISH, FREE OF CHARGE, all the cuts, the most expensive portion of that part of the work. You can suit yourself as to the size of the circular. They can, for instance, be printed so that a form of sixteen pages will make four complete circulars at one impression; but this is a matter which you are thor- oughly familiar with. Before the days of the Perfected Plans for Increas- ing the Value and Circulation of Newspapers, premiums were undoubtedly used as inducements to obtain sub- scribers to newspapers and canvassers were employed to get the subscriptions. But, we are certain that we control exclusively for use as newspaper premiums, the very best books in the market, and we hope to be able to show you that many newspapers are getting from 200 to 1,000 additional subscribers per week by using these premiums. 13 THE CANVASSER PROBLEM SOLVED. How the old-time ii worker " has been done away with and how effective men are secured. In the early stages of this work we were met with the remark that it was 4 ' impossible to get good canvass- ers." We thought this was an error and we advocated the following plan, w T hich is now being most successfully worked : . Don't hire the veteran canvasser who "has been" everything, and never will be anything else. Adver- tise for several bright young men of fair education, good conversationalists, who are just entering life, and offer them $10 or $12 per week as assistants to your Busi- ness Manager and as Members of your Reportorial Staff. You can get hundreds of them, and they will be much strengthened and helped in their work by giving them cards, neatly printed, on one of the following plans : — (No. i.) ■ 14 Mr. James Brown, Assistant Business Manager The Ohio Daily Star, Bank St. Cleveland, 0. (No. 2.) Mr. John Smith, Reportorial and Business Staff The Rochester Herald, 1492 State Street, Rochester, N. Y. 14 By this method of dealing with your canvassers, you can get a much more intelligent, faithful and reliable class of men than you could by treating with them merely from the " subscription canvasser " standpoint. Besides, still more important to you, these cards will enable your men to get a hearing and to get subscrip- tions where they otherwise would be unable to get any further than the door-step. You will also see by the cir- cular enclosed, that your young men will be able, while adding largely to your subscription list, to collect many bright news items and good " personals " which will help your work greatly, if you print them during the progress of your canvass. Of course, very many people will accept your invita- tion to inspect the books at your office and you will there obtain many signatures to the subscription blanks. An Important Point. It is important that you should have a good stock of bargains on hand before you begin your canvass, as the premium selected by your new subscriber should be delivered to him or her as soon as possible after obtain- ing his or her signature to your subscription blank. It is all the more easy for you to do this as our contracts with the publishers enable you to get the premiums on such easy terms (30, 60 or 90 days' time) that there is no excuse for delay in delivering your premiums, especially as the first lot of books are returnable, in good con- dition, if you do not obtain subscribers with them. As a rule, your canvassers or " Business Manager's Assistants," as it is shown to be advisable to term them, can also act as Collectors, and it has been proved and is being further proved on many papers at this moment, 15 that one good Manager's Assistant, or Collector, can collect from 1,000 subscribers in a week; so, we have the cost of canvassing and collecting at $10 to $12 per week per 1,000 papered houses. The delivery of the premiums, when not called for at the office, can also be made by these Assistant Business Managers; though, in some instances, owing to the ra- pidity with which the subscriptions come in after the canvassers are fairly to work, it has been found neces- sary to have a delivery cart follow after the workers, so that the distribution of premiums should not be de- layed. Let the work of canvassing and subscription get- ting be conducted in quiet until you can get a u sworn circulation " column in print; then make your rivals unhappy by blowing your horn to the utmost. 16 COST OF GETTING NEW SUBSCRIBERS. The "dollars and cents" point of the Plans and how to- increase your advertising. Let us now recapitulate the expense of getting new subscribers, by the thousand. The cost of papering we have already estimated at $3 per thousand; but, as in eight cases out of ten, you eventually land your new subscriber and he thus pays for that portion of the work, it is not necessary to dwell to any great extent upon this point. It has been shown that a fair Assistant Business Man- ager will average from to to 60 new subscribers per day, so you will see that the Perfected Plans have reached a point of extreme perfection and that we do not exagger- ate when we say that it is impossible to fail in the attempt to obtain new subscribers if you follow closely the plans which experience has taught us are the very best in the case. So, we will simply estimate the profit on, say, 1,000 new subscribers obtained by the Perfected Plans, and the rest follows by simple multiplication. Dr. Cost of paper at $3 per m. for 313 days. $939 00 Cost of delivery (10 boys at $1.50 per week, for 52 weeks) 780 00 Collection, delivery of premium and can- vass, $9.50 per week, for 52 weeks. . . . 494 00 Loss on 1,000 premiums, say an average of 15c. each 150 00 Royalty 200 00 $2,563 00 17 Cr. 1,000 Subscribers at 12 cents per week. . $6,240 co Deduct cost of obtaining 1,000 Sub- scribers 2,563 00 Profit $3^677 00 Of course, in some instances, you can get young men, good enough for the position of " Assistant Business Managers," at $8 per week, which would be a saving on the figures already given. On the other hand, in other cases, you may find it advisable to add a regular collector to each 1,000 subscribers; this, on the basis of the figures we have previously quoted, would still leave you a profit of over $3,000 on every 1,000 yearly subscribers you obtain by the Perfected Method of In- creasing the Value and Circulation of Newspapers. Inxreased Advertising. Of course, as every publisher is well aware, increased circulation means increased advertising, and it has been shown, in nearly all cases, that the advertisers soon learn something of the extraordinary efforts put forward by clients of the Perfected Plans and, taking advan- tage of the fact that the papers undertake determined and systematic work to obtain a foothold in every family in the city and neighborhood, these advertisers can be easily prevailed upon to increase the amount of patron- age bestowed on the newspapers referred to, and thus they more than pay the whole expense of securing the new subscribers. Work the Perfected Plans thoroughly and on about the lines which have, as our experience shows us, proved so successful with many newspapers and, according to 18 the population of your section, you can increase your circulation to an unlimited extent. It is no unusual thing for two to four fair "Assistant Business Managers" to bring in from 250 to 1,000 sub- scribers in a week, and any fair worker should get you at least 20 new names per day. It is strongly advisable that while your papering, can- vassing and delivery of premiums is going on that the persons so engaged should be under the constant sur- veillance of somebody more or less directly or indirectly interested in the success of your paper, as slovenly papering, negligent canvassing and backward delivery will go far towards defeating your best efforts. Working with the Newsdealers. You will find, as a rule, that in cities where news- papers are handled mainly by newsdealers that the latter can soon be convinced that it is in their interest to work with you; for, by increasing the number of papers sold on their routes, you also increase the newsdealers' profits. Thus, in some cases, it has been found best to paper the district of such and such a newsdealer for him, and then let him canvass for subscribers and deliver the pre- miums. But, as the newsdealer already gets a profit out of the papers sold and you are only aiming to increase his profits by increasing your circulation, it has been found necessary, here and there, to make the newsdealer pay the full amount the newspaper paid for the premium and, in addition, in some cases he has paid the cost of papering and canvassing. Thus, let us say, suppose your premium cost you 75 cents and your other expense amounted, on an average, to 20 cents per subscriber, you can make your news- dealer pay you 75 cents, 85 cents, or even $1.00 for each 19 premium and have him deliver and collect for them him- self. But the closer you follow the Perfected Plans the better pleased will you be with the results obtained. There have been cases where newsdealers have refused to take any part in the work of increasing the circula- tion of newspapers and have, sometimes at the instance of rival papers, placed obstacles in the way of a success- ful canvass. Should you come across any of these in- stances, you can soon stamp out all such opposition by establishing a newsdealer of your own in the neighbor- hood of the obstructionist and he will, by good canvass- ing, soon have an income, through the sale of your paper, of from $10 to $30 per week. Work the Small Towns of Your Vicinity. If you have any small towns or settlements in your neighborhood they are so many gold mines for you. Work them freely and they will yield you from 250 up to 2,000 subscribers, according to the population. 20 COST OF THE PREMIUMS. An important point which our representative can best ex- plain to you at your leisure. The cost of the premiums which we, by contracts with the publishers, control, exclusively, for use in the news- paper business, is the next point to be touched upon. In the sale of these books the proprietors of the Per- fected Plans for Increasing the Value and Circulation of Newspapers, have absolutely no interest. That is to say, that we have made arrangements w T ith the pub- lishers by which you get the benefit of our contracts, which call for the furnishing, to our clients, of these books at the very lowest rock-bottom prices, and which also enable you to get the premiums, practically on sale, or on trial, on terms to suit yourself — 30 days, 60 days, 90 days — upon furnishing acceptable reference, or 2 per cent, off for cash. The cost of the premiums we exclusively control varies from 60 cents to $1.00, and will be explained to you by the samples which our representative will show you. Your Assistant Business Managers should take care to have their sample premiums in good order always, and, with this object in view, we recommend that you have for each worker an oilcloth satchel opening down one side, or a telescope satchel, and which, when open, will show the backs of all your premiums. Have a piece of board, the size of the largest book, at the bottom of these cases or satchels, and another and similar piece of board at the top of the pile; this will keep the strap around the whole from cutting the books. 21 ONE-CENT PAPERS. How the cheaper papers may go to work if they object to the more popular though slightly more expensive plans. We have, up to the present, been treating, in the main, of the work and expense of placing the Perfected Plans in operation, on a two-cent paper, but the sys- tem applies equally well to a one-cent paper. It is true that the profits are not so great on a one-cent paper as on a two-cent paper, and that the expense account on the former must be cut down to the finest possible point. It is possible, however, for a one-cent paper to get many thousands of new subscribers by use of the Plans. If you do not think favorably of six months' subscrip- tion to your one-cent paper, you can take a year's sub- scription, which will place you on the level, so far as expense in premiums, etc., is concerned, of the two- cent paper, which takes a six months' subscription. Or, in default of adopting either of those plans, the one-cent paper can use the following plan, have the use of our exclusive contracts, and pay us a royalty of 20 cents for each subscriber obtained. Enclose, let us say, a circular similar to the following, in districts which you should paper after the manner outlined for a two-cent paper. 22 CIRCULAR FOR ONE-CENT PAPER. WE LEAD THEM ALL. The TIMES' Great Offer. The Chance of the Season. opportunity to secure our grand pictorial home books without an outlay of money. READ! READ! To the People of. The Regular Price of the Daily Times is cents a week, and for that amount the paper will be delivered by carriers in any part of But if you agree to take the Daily Times for six months and pay cents a week for same, you will be entitled, after you have paid for the paper for six weeks, to any one of the beautiful books mentioned below. All are hand- somely bound in cloth and the regular price for most of them in bookstores is $4.00 each. Some retail for more. This is your very best chance to obtain choice books, suitable for presents, your home and library, without an outlay of money, and you get the paper and book from us at exactly the same price that you would have to pay for any other first-class paper without the book. The books are very expensive, but we make you this offer with the hope of securing you as a permanent subscriber. We repeat, the book will be delivered after you shall have paid for six weeks' subscription ( cents) . You can pay this cash if you wish and get the book at once. If you do not pay until you have taken the paper six weeks the book will be given you on presentation, at the Times office, of the following card, signed by the carrier: TO THE TIMES CO., This Certifies^ That of street, who subscribed to The Daily Times for six months, has (row been taking the paper for six weeks, and has) paid me ...... cents, the premium subscription price for samj% and is therefore now entitled under terms of premium offer, to receive book entitled — .Carrier. Date. 23 TO OUR SUBSCRIBERS. Many persons who already subscribe to The Times will perhaps want one of these Premium Books. This they can get by calling at this office and paying the cash, or by notifying the Carrier who brings them the Paper and paying him a week for six months. To non-residents of : If you live outside of and wish to get The Times by mail and one of our beautiful books as a premium, we will offer you : The Daily Times for one year and any book you prefer for 8 , the regular subscription price, provided you send us extra to pay the expressage on the book, fc^f* The Weekly Times for one year and either of the books you prefer, for $ ; provided you send us extra to pay the expressage on the book. CLUB OFFER: Any one sending us Three Weekly Subscribers and $ , or two daily subscriptions and 8 , will receive any one of the books free if extra is sent to cover express charges, and the paper will be sent the subscribers for one year. THE TIMES COMPANY. Follow this with Illustrations of Books. While presenting the last mentioned plan for your consideration, we think it only right to add that you will not get near so many new subscribers by its use as you will by employing the quiet, house-to-house can- vass, outlined in the two-cent newspaper plan, and it is easier for you to use cheaper books and figure closely in other matters, working your advertisers at the same time to the utmost, while building up your circula- tion on the much more successful plan. 24 FOR A WEEKLY PAPER. A method by which a weekly paper can siving thousands of new subscribers into line. Daily papers are not, however, the only periodicals to derive benefit from the PERFECTED PLANS FOR INCREASING THE VALUE AND CIRCULATION OF NEWSPAPERS. For weekly papers we submit the following Plan, which has been worked with considerable success : PLAN FOR THE WEEKL Y. WE LEAD THEM ALL! READ OUR GREAT Columbian Inducement and Premium to New Subscribers. A Grand opportunity to Secure Handsome Pictorial Home Books with an Outlay of but Little Money. READ ! READ ! The regular price of paper is % . . . per annum, and for $ . . . . .the paper will be sent postpaid for one year (or six months). And, in addition to sending you our paper for the above term, we will give you your choice of any one of the beautiful books mentioned and described below. All of them are handsomely bound in cloth, and the regular price for the most of them 25 in book stores is 84. 00 each, and some of them retail for more. This is your very best chance to obtain books with an outlay of but little money. The books are very expensive, and we make you this offer with the object of securing you as a permanent subscriber. TO OUR SUBSCRIBERS. Many who have already subscribed for paper, will perhaps want one of these premium books. This they can get by call- ing at our office and paying $ . . . or by sending $ . . . with $ . . . additional for postage or express charges. FOR NOX-RESIDEXTS OF : If you live •outside of and desire to obtain the paper by mail and one of our beautiful books as a premium, we will offer you the .... paper for one year (or six months) and any book you prefer, for 8 . . . providing you send us $ . . . extra to pay expressage on the book. CLUB OFFER. Any one sending us . . . weekly subscribers $ . will receive any of the books FREE, if $ ... is sent to cover express charges, and the paper will be sent to the subscribers for one year. ° Follow this with list of Illustrations of Books. The royalty which you would pay us for the use of our contracts with this weekly plan is 20 cents for each subscriber obtained. 26 SUMMARY OF THE PLANS. A FEW WORDS IN CONCLUSION, WHICH PLACE OUR PROPO- SITIONS IN A NUTSHELL. In the foregoing pages, the Newspaper Contracting Company has endeavored to give in detail its perfected plans for increasing the value and circulation of news- papers. As a summing up, the following review of our propositions may not be out of place. We control, for newspapers, by exclusive contracts, the very best premiums in the market for use in increas- ing the value and circulation of newspapers. By years of experiment and study we have per- fected certain plans for making the best use possible of these premiums. We offer you the use, free of any immediate outlay to yourself, of these exclusive contracts and of these plans. You can undertake the w r ork yourself or we will fur- nish you an experienced man, at your expense, to place the machinery in operation. If you succeed in increasing your circulation you will pay us a royalty of Twenty Cents for each subscriber obtained by our means; if you fail, evidently, you pay us nothing. On your first order of premiums, we pledge ourselves to take back any and all premiums, in good condition, which you may have failed to dispose of. Finally, you can order all your premiums by giving notes at 30, 60 or 90 days. 27 SUBSCRIPTION FORMS. Naturally your Canvassers and Collectors will have to be provided with properly printed forms, in pads, to fill out orders for the paper and to receipt for money received either on account of premiums or on account of the subscription. The following are sample forms for use with the Per- fected Plans for Increasing the Value and Circula- tion of Newspapers. BLANK No. i. Subscription blank to be filled in by the Assistant Business Manager, and to be signed by the subscriber. .i8g.. Publisher of the Please send a copy of the to my address for months, for zvhicJi I agree to pay commencing 28 BLANK No. 2. To be filled in and signed by the Assistant Business Manager when the premium is delivered. /£?.... Received of. in payment of {or, on account of) one copy of. The per Assistant Business Manager. 29 BLANK No. 3. To be filled in by the Assistant Business Manager and signed by the subscriber. 7