-1 . ^..,ac^-t S B C4S ■Mii y/ LIBRARY OF CONGRESS. Shelf, X UNITED STATES OP AJIERICA. m /MARK )5T0N« MONTF^EAL" CHICAGO. ^\-.* Copyrighted, 1889, by Chase & Sanborn, Boston, Mass. w PReSS OF THE MOSS ENG. CO., 535 PEARL ST.. I ..^ TO THE HOUSEHOLD." co , — — — NOV 16 1800 hf^ A DELICIOUS CUP OF COFFEE MAKES A GOOD BREAKFAST ." -- ^■■J/ y ^^might be quoted as a maxim. The odor of it, rich and pungent, pervades the house like an incense. TThe master and mistress inhale it as evidence of the rich treat that awaits them, and the children scent ''^its entrance to their chambers with delignt. The guests hasten their toilet that they may the sooner lift the delicious cup. to their lips. The entire household is made buoyant with happy expectations, as it breathes the breath of the refreshing stimulant. To the laborer it gives the same delight, and every house in the land is happier and healthier because of the fragrance of the coffee that is in it. Above all drinks for the morning meal, coffee stands supreme. It is the claim and pride of our house that we supply to the housekeepers of the land COFFEE OF THE FINEST QUALITY. The best that the earth affords we give to them. Our Signature and Trade Mark (a seal) are guarantees of this. 'Their value to us commercially rests solely on the acknowledged purity and excellence of the coffees sold under their protection. There is no variation in the quality of our SEAL BRAND JAVA AND MOCHA ; every package is of the same high grade. On it our reputation with the trade and with the consumer stands. He who buys our coffee knows just what he is buying. Ask your grocer for it. For the sake of a larger profit he may tell you he has a coffee equally as good at less price. Positively he has not, as it is the finest coffee produced. Tell him you want CHASE &. SANBORN'S I SEAL BRAND JAVA AND MOCHA, in 2 lb. Tin Cans. See that each can bears our Signature and ^ Trade Mark (a seal) and then know that you have for your table the best that can be bought. We j^ present this little Souvenir with the compliments of our house. Respectfully, CHASE & SANBORN, IMP ORTE RS. Boston, Mass. N. B.— Remember our Trade Mark is a Seal. This Art Album will be gladly sent to your friends, on RECEIPT OF THEIR ADDRESS. ^HE two great COFFEES of the world are JAVA and MOCHA. These our house import especially for its patrons. In more than a million households our Trade Mark is welcomed as a guarantee for excellence and a pro- tection against fraud, Look at it, and remember it has never been dis- honored. Within every can that bears it, the purchaser will fmd coffee so fragrant, strong and pure, that million- aires and kings cannot buy better. We, the house of Chase &. Sanborn, hold ourselves responsible for this statement. See ! this is a fac-simile of a can of our SEAL BRAND JAVA and MoCHA. eOFFEEj A Coffee PlantatioxN. "In ancient times he who bore fal:e witness lost his right herd; but he wi.o lied under seal in a sealed docu.njn: or dead, was put to death. Our house realizes its responsibility when it affixes its seal to cans containing coffee. We have never yet disappointed our patrons. When Ljou see the seal p^--' ^ Xk.yLiJ As we send it to uou, — «ah ' ''I i'T'^^w uou n^.au know it has been r ^ S^\^ 4^ ^^ so uou can receive it in affixed deliberately and ^ ^ ^^^ O j confidence that it guar with full faith that the '^ 9, coffee which it pro- >C ^S' tects will deliqht uou 'i^^ "T? Tell your grocer you want no coffee that is not stamped with CHASE &. SAriBORN's Seal. :j ^ antees the PURITY and ■N ^' Excellence of the article advertised by it. 1 ^ ~ 1^1 H^^H S ^ Ji laifeV^ ^. ^ t.,'-'^'^»K^^iiii ^^^ 'l^^s-iy.^i Coffee Trees in Blossom. ^^ HOUSE which seeks to enlarge and establish its business on the strength of its TRADE MARK, is compelled by its own interest to make that TRADE Mark the symbol and proof of highest excellence. Remember ! that this package and TRADE MARK represents the intelligence and honesty of our house as importers and sellers of coffees. Harvesting the Berry r 1 ^^ SEAL, under all governments, stands for value and represents right. We employ it to advertise the high excellence of our Coffees ; we ask you to test its value. "By this sign we conquer,'" Native Coffee Pickers. I/tE who would drink the best coffee in the market, must ask his grocer for that guaranteed by our Trade Mark, Here's to you in a full cup of our SEAL BRAND Java and Mocha ! Pulping and Drying. ''^IGNED, sealed and delivered," is the legal form of honorable and valuable transfer. Buy for your use the coffees which come to you direct from our house, guaranteed for highest excellence by OUR Seal "This transfer is not good, There is no seal upon W— {Old Author.) Curing Coffee. l/f-E who sells that which is best of its kind, finds his best advertisbrnent in what he sells. The quality of the coffee we sell under our TRADE MARK is the only adver- tisement that vje seek. Buy our coffee, and by what you buy, judge us. "The rise of English trade is largely due to our English Trade Marks, because they represent throughout the world honesty and intelligence ! "—(Cobden.) I Threshing and Bagging Cr/E seek the judgment of host, of hostess, and of guests. Buy your coffee under our SEAL, and at your table, after drinking, give us your judgment. We ask no other or better advertisement, "No one lies under ses^l."— (Sam'! Adams.) Hand Picking. L^E who DULjS coffee must buy it as prepared for him to buy. His only guarantee that he is getting what he wants is in the intelligence, the honesty and the high usiness standing of those who have prepared it. Why should you buy unknown coffees prepared by unl'-''^ factory, under our personal supervision, and S ' "S "^ always packed under our Trade Mark, a Seal. ^^T^r ■ 'H ^,K^-X'\.^^ Because of these facts we guarantee our p ducts. ^v^v/^ "Give me the seal, I'll stamp my honor on \t"—Shakespear. Native Plantation Laborers. |JURE Air, Pure Water and Pure Coffee are what men and women need. These bestow health and happiness on all who have them. Pure Air comes from above, Pure Water from below, and Pure Coffee from CHASE & SANBORN. Call the attention of your household to our SEAL Brand Java and Mocha, and our Trade Mark, a Seal, that your children and servants may know it at sight, when they ask for it at the grocer's, Native Hui:^. (nHE Turks have good coffee to drink, and hence drink no liquor. In pure coffee is all the stimulus the human system needs. It warms and strengthens the body ; it invigorates the mind, and cheers the spirit when oppressed by overwork or worry. Coffee is the temperance beverage of mankind. We have but one seal, and the above is it. Remember what it stands for, CHASE & SAN- BORN'S Seal Brand Java and Md:ha. Buy no other I NaTIVKS PhtFARING THL i-itjONDAY Mh./ QUR pleasures can be made mutual — We, in supplying; you, in drinking! Formosa Ooloong- It will suit you as none other wil Tea Plant. — Leaves and Blossoms. He v.'ho drinks with knowledge finds finer flavor in the cup. TgOOK at this picture of a Tea Field and note its beauty. How fresh and fair and sweet it is. The tea you steep for yourself, or your friends, madam ! came from such a scene. Our house serves you with knowledge. We know the sections on which the tea we sell you grows, who selects the tender leaves, who cures them, who packs and ships to our house in Boston. Buy teas im- ported by us. Our TRADE MARK on FORMOSA OOLOONGS is the picture of a Buffalo — on other teas it is C &. S — and as you see these marks, you can, in fancy, see the far away plantation where it grew for you. and know that from that distant spot it has come directly to your hand. Tea Plantation. €&S jJUT this question to your grocer; Do you sell BUFFALO CHOP TEA ? If not, v/hy not? It is the richest and finest tea imported. Picking the Tea. ^^A CUP of tea symbolizes, beyond almost any other thing, the social life of home. It is the cup that cheers; it is sipped with smiles and laughter. It has given its name to the last and pleasantest meal of the day, "Come over and take tea with us !" is the friendliest of all invitations. The hostess presides, queen of the table, as is her right, proud to serve her guests, for she feels sure of its high quality, its pungent and delicious flavor, for she knows it came from the importing house of CHASE & SANBORN, BOSTON. Packing Green Leaf in Sags for Shipment to the Coast (pHIS brand represents the finest Ooloong Tea grown in China. The best Ooloong Tea drank in America. Native Tea Pickers (T)HE Tea Drinker should remember that in no other commodity is the wretched art of adulteration more practiced than in the teas of commerce, As he cannot acquire the knowledge needed to protect himself from these base practices, he must trust to some one else. It is a fact that poisonous and hurt- ful mixtures are being sold in this country as tea. The house of CHASE & SAN- BORN offers you the protection of its knowledge, its resources and its honesty. If you buy our teas you can feel assured that you are buying a pure and health- giving article. The trifle of profit we make on what you purchase is not to be compared In value with the benefit you receive. Buy teas bearing our Trade Marks, Buffalo Chop and C &. S, and feel that you are protected from all fraud, ignorance and imposition Tea Girls Stemming and Cleaning Tea Leai pVERY chest of tea bearing this Trade Mark is guaranteed to represent the choicest pickings of each year's crop. C&S Tea Firing Room. ■ The Tea is put into large baskets. These baskets are then placed over slow charcoal fires. The fire holes are iniderneath the baskets in the masonry on which they rest. (pHERE 15 one vjord which once spoken lingers on the tongue forever. \n it is the picture of a face, living or dead, near or afar, it remains ever the same; neither the passage of years nor the changes of time can cause its beloved features to fade from our sight; neither the singing nor the cursing of the world ever drowns its music — this word is mother ! Mother, at the tea table; mother, pouring the tea. How the dear, sweet face rises to view as you remember. Do not think that we v/ho bring you your tea from the other side of the world are not mindful that our business connects us pleasantly with millions of happy homes, and the loving memories of life. The best that nature gives to our seeking we give to you, who are our patrons. Sifting the Tea. €&S ^^A BRAND of tea which can be relied upon to always represent perfection of aronna, flavor, strength. Testing and Grading Buffalo Chop Selections. It is difficult to imagine what sort of social life the Western World had before the introduction of Tea. On what excuse could the gossips of the neigh- borhood come together, or how could the refined and cultivated find pleasant accommodation provided for them. How much the beverage that cheers but does not intoxicate has done for the entertainment of mankind. How much, in our home life,- owe we to the little "harmless drug," of which the old and young alike can partake freely and with egual benefit. As we drink from the amber colored cup, it were not amiss should we remember that the delicious Teas which we drink have been brought to our doors and placed upon our tables in all their native purity by the tireless efforts of the house of CHASE &. SANBORN. ;•■ irj-rSi i^^ ' ' "*"'*!! i?'^' Packing Fired Leaf into Boxes for Shipment from Formosa to Amoy (TlO make your table noted for the tea you serve, insist upon having this brand from your grocer. C&S Weighing and Inspecting Tea. ryF)HETHER growing in the fields or steeping on the table, Tea is associated with the brightest and cheeriest experiences of life. It soothes the troubled ; strengthens the weak ; warms the cold ; kindles the fancy ; brightens the wit ^nd loosens the tongue for anecdote and conversation. The memories of the Tea Table are those of refined pleasure and pleasant excitement. It is associated with the evening hour, with the gathering of the family circle and the social life of evenings at home. But it is not as easy as many suppose to obtain a pure and honest Tea. Not only are adulterations common, but a large part of all of the inferior quality is shipped to this-country and imposed upon the people as genuine. This is a known fact, and we caution you as to it. You cannot trust your own knowledge or that of your local dealer. You do not know the conditions of the crop from year to year, nor the tricks of the exporters, or the skill of those who adulterate ; you will do well, therefore, to trust yourselves to our guidance, for we are a house of long standing and our reputation rests on the known high qualities of our importations. Do not forget, therefore, in purchasing your Teas and Coffees to ask for the packages marked with the Seal and Trade Mark of Chase &. Sanborn. Packing Buffalo Chop Te^ in Chests. TO THE GROCER. Every merchant should have knowledge of the nature of the goods that he handles. The more intelligent he is the greater will "be his success. Honesty and push are not enough, he must have knowledge to enable him to select his goods wisely and advertise with influence. Goods well bought as to quality and price, are goods well sold. These are maxims ^nd the principles on which they are based underlie all large success in the buying and selling of goods to-day. We have prepared and now send you this souvenir for a two-fold purpose. First, To give you a correct and intelligent understanding of the growth, cultivation and prepara- tion for human use of those two articles which you must supply so freely to meet the daily needs of your customers — TEA AND COFFEE. It is in your interest that they have THE BEST the market can give them. It is in your interest that they have confidence in your ability to select the best for them. It is in your interest that you have knowledge to do this ; hence, this souvenir has been compiled, and we trust that you will find it to be of great practical benefit to you. Second, We send it to you that it may be to you a reminder of the interest that our house feels in your business success. Trade is not individual, but communal in its benefits. The san-,o tide that fills the rivers fills all connecting streams as well. Your success is ours, and ours yours; we seek to ex- change knowledge with you that we may exchange benefits. Our success in business is due to the knowledge we have of the products in which we deal. We have spared neither time, effort nor money to acquire this knowledge. As a house, we have studied for over a quarter of a century the subject of TEA AND COFFEE CULTURE AND PREPARATION FOR THE MARKET and the cup of the consumer in all its branches from the root up, and you can rely on this as a fact, that the delicious flavor and aroma essential to a perfect cup of TEA AND COFFEE can ALWAYS be found in those SPECIAL BRANDS which are imported and prepared EXCLUSIVELY by our HOUSE. Wishing you every measure of success in your business, we remain, Yours very respectfully, CHASE & SANBORN, IMPORTERS, BOSTON, MASS. MMMMIMh i^^'y^ ,%^'\ ^ r LIBRARY OF CONGRESS DDDD'^35aLT3