ROTHER JONATHAN SERIES"— NO. PACKINLG JD MABKETIKG FRUITS Copyright, 1905 By The Fruit-Grower Co. St. Joseph, Mo. ClassS B^( pQ Book ,\A/ 4 PACKING AND MARKETING FRUITS How Fruits Should Be Handled to Carry to Market in Best Condition and Present Most Attractive Appearance By F; A/WAUGH Professor of Horticulture, Massachusetts Agricultural College PUBLISHED BY THE FRUIT=GROWER COMPANY SAINT JOSEPH. MISSOURI 1905 Brother Jonathan Series Booklet No. 5 Publisher 's Note The author of this little book is Prof. F. A. Waugh, of the Massachusetts Agricultural College, and formerly of Kansas. He has for many years made a special study of the fruit markets of the United States, Canada and Europe, and of all the methods employed in handling and selling fruit. He is also the author of a more extensive work on the same subject, entitled "Fruit Harvesting, Storing and Marketing," published by the Orange Judd Co., New York. We shall be happy to supply this book to those who may desire it direct from The Fruit- Grower office for $1.00, postage prepaid, which is the publishers' price. Introductory Kemarks The buying and selling of fruit in America is largely in the hands of commission men, speculators and others professionally engaged in the traffic, but not interested directly in fruit growing. This ten- dency to transfer the commercial part of the business out of the hands of the fruit-growers and into the hands of quite another set of men will probably con- tinue to increase the difference pointed out. In other words, the business of trading in fruits belongs less to the farmers and fruit-growers than it does to the commission men, speculators, cold storage men, pro- fessional buyers, transportation men, and others of that class. It is hardly necessary, however, to preface the fol- lowing pages with an explanation that they are not addressed to the men of this latter class, even though they do have the largest interest in fruit marketing. The fruit-grower continues to have his interest in the matter, too; and it is the interest of the producer that The Fruit-Grower has first in mind. There are two other reasons why the present author does not under- take to instruct the speculators and commission men: First, they are usually quite able to take care of themselves; second, the present scribe has never studied their business from their own standpoint. It is the plain purpose of this book, therefore, to help the fruit-grower. If anything can be done to help him in disposing of his crop at a profit the purpose of this book shall have been fully satisfied. There can be no doubt but that the fruit-grower needs to study carefully this business of fruit mar- keting. It is one thing to grow good fruit, and quite another to get profitable returns from it. The diffi- culties are growing constantly larger and larger. The; 6 FRUIT-GROWER, ST. JOSEPH, MO. development of business continually introduces new complications. New markets have to be reached. New customers have to be consulted. New ideas in transportation are brought forward. New packages are proposed every day. New schemes are in sight everywhere. Market conditions are every day becom- ing more and more complex. Unless one studies the subject carefully and ceaselessly he must soon fall behind the times. The complexity of the subject stands as one of the chief reasons why the fruit-grower should study deeply into the fundamental questions underlying the whole subject of fruit marketing. Only in this way can he properly understand the various and often surprising facts which come to his acquaintance. A fruit-grower, to be successful in his business, must know how to grow good fruit, and he should be able to do this at a minimum cost. It is often said that good fruit sells itself, and this is true to a cer- tain extent, so that a knowledge of fruit-growing is a first essential in fruit selling. Yet after the fruit is grown there are still two matters which the fruit- grower ought to understand in order to make his undertaking a financial success: First, he should have a broad knowledge of the general principles governing the business of trading in fruit; and sec- ond, he must be master of an infinite number of little details, every one of which is essential to complete success. A few of these little details can be set forth in a work like this, but many of them can be learned by experience only. The main purpose and use of this little text book, from the nature of things, must be to set forth in systematic order the general principles involved. Let us understand therefore, at the outset, that it is impossible to tell everything which is important. There will still be many things for the PACKING AND MARKETING FRUITS 7 fruit-grower to learn after he has mastered all the instructions here given. Still these instructions are none the less necessary. It is the plan of this booklet to treat the different fruits separately, discussing picking, packing, stor- age, etc., for each. The apple is placed first, because it is the most important of our American fruits. Many of the methods employed in marketing apples are applicable also to other fruits, so that in subse- quent chapters 'it will often be necessary to repeat statements already made or to refer to what has gone before. The latter alternative will usually be adopted. The index at the back of the book will doubtless make it easy to find any information required. The Truit Markets The man who expects to grow fruit for market ought to understand something about the fruit mar- kets. There are many different markets, and they all have their peculiarities. For a proper understand- ing of the matter it will be best to divide these mar- kets into two general classes: (1) the retail markets, and (2) the wholesale markets. In this country the wholesale markets are much the larger and absorb the great majority of all fruits. The retail markets are numerous and growing, however, and ought to be more commonly and more carefully cultivated. There are great advantages in selling fruit at retail whenever the fruit-grower can do it. The expenses of freight, the charges of the commission man, and the loss by various sorts of shrinkage are all elim- inated. These often amount to more than the initial price of the fruit. In selling fruit direct to one's own customers at retail one can cultivate a much larger list of vari- eties. Whereas the wholesale grower is obliged to 8 FRUIT-GROAVER, ST. JOSEPH, MO. confine himself to one or two varieties, like Ben Davis or Missouri Pippin, the retail grower can sell almost any good apple. This enables him to cover a much longer season. The mistake is often made of thinking that any sort of fruit can be sold in the home market. When one ships apples to the city markets one expects to S'end the best; but poorly graded, poorly colored, sec- ond class fruit will go in a country store or with country customers. One ought to remember that in these direct sales he is held personally responsible to an extent not known in the large markets. Further- more the customer who buys a lot of apples at home in an apple country is entitled to expect som.ething good. It is an old saying that the shoe-maker's chil- dren go barefoot; and it is an unpleasant modern illustration of it that one can buy better apples in New York than in the apple regions, or that one can get better Chicago beef in London than in Chicago. Such things ought not to be, and everybody knows they ought not. If one expects to cultivate his retail trade he must serve his country customers decently, and that means that they must have good goods. There are many other ways of selling fruit at retail except to peddle it out on the streets of one's home village. Some men of enterprise gradually work up a list of city customers to whom they ship a certain quantity of fruit every fall. Any right-minded banker in Denver, Kansas City or Pittsburg would sooner have three barrels of fine apples fresh from the grower, whom he knows, than to get the same fruit at half the price from a commission house or groceryman in his own city. There are thousands of barrels of apples sold direct at retail in this manner every fall, and it is one of the best ways ever devised of selling fruit. "Prom producer to consumer direct" PACKING AND MARKETING FRUITS 9 has long been the dream of trade; and here we have it in perfection. Several growers and packers have recently adopted the plan of selling direct and securing their customers by magazine advertising. Almost all the leading magazines, such as Harper's, Scribner's, etc., last winter carried advertisements of growers and packers who offered to send fine Greenings, Baldwins or Jonathans by express at $3 the box. These different methods of reaching the consum- ers direct are coming more and more into favor, and wherever they can be operated they should be freely tried. The wholesale market in this country is growing to be rather complicated. It is difficult to give a comprehensive sketch of it in a small compass. Briefly we may say that the grower who has pro- duced a crop of apples has several different methods open for disposing of his crop. The following are the most common: 1. He may sell the crop on the trees for a lump sum, say $7 50 for the orchard. The buyer picks, sorts and handles the fruit. 2. He may sell the crop on the trees at a fixed price per barrel. The best way is to make a straight price, say $1.35 a barrel for firsts and seconds, allow- ing the buyer to grade them to suit himself. Some- times two prices are made, say $1,65 for firsts and $1 for seconds. In this case there is apt to be some dif- ference of opinion about the grading. In either case the picking and packing may be either at the expense of the buyer or of the seller, as may be agreed. 3. He may pick, grade and barrel the fruit, and s} The moral aspect of this question has often been dis- cussed, but we believe it has never been fully ascer- tained whether the fruit-grower, the buyer or the consumer will have to suffer for it in the hereafter. Of the four sizes named the "standard quarts" are in commonest use, though some markets and some growers prefer the "short quarts." Pint boxes are sometimes used for very fancy fruit or for long shipments. Fruit naturally carries better the smaller the package. But the pint pack- age for strawberries is a very small item in the trade as a whole. The quart boxes are always shipped to market in crates. Standard crates hold either 24, 32, 48 or 58 FRUIT-GROWER, ST. JOSEPH, MO. 60 quarts. The intermediate sizes are most in de- mand. For fancy fruit or long shipments preference is usually given to the smaller crates, though this preference is not without exception. Some growers of great experience say that the 60-qt. crate is best for -express shipping; and the reason given is that, while an express messenger can throw a 24-qt. crate half way across the platform, it requires two men to lift a 60-qt. crate. The heavy package there- fore gets the most careful handling. Strawberries are largely shipped to commission merchants, just as other fruits are consigned. The very perishable nature of the fruit, however, makes this method risky, so that as many growers as can do so prefer to depend on private agents or to sell direct to some buyer. In the large strawberry cen- ^^^yters, like Ridgley, Md,, or Oswego, N. Y., buyers •^"^^p./^ 4lways appear in numbers and bid for the crop as it >^j^'y<'>is hauled to the railroad stations by the growers, , ip^ Sometimes one method is best for the grower; some- 'MJf^ tknes another is. It all depends. The only gener- ^'^-^■' alization which can fairly be made is that this deli- *• ' cate fruit should be handled as promptly as possible and with the least possible hitch between grower and consumer. For this reason direct retail sales must always be the most satisfactory way of handling strawberries; and the best growers will always seek this method of sale, or will come as near to it as their curcumstances will allow. The prices realized for the fruit vary immensely ■ — perhaps more than with any other kind of fruit. Hothouse berries often bring $1 a quart — sometimes twice or three times that much. The first berries from Florida nearly always sell in northern markets at 50 cents a quart and upwards. On the other hand, growers in Maryland and Delaware at the rush sea- son, are sometimes compelled to accept 3 to 5 cents PACKING AND MARKETING FRUITS 59 a quart, or even less. The usual retail price in northern markets is 10 to 15 cents a quart, and grow- ers realize usually from 8 to 12 cents. "Bush Truits Raspberries and blackberries are somewhat ex- tensively handled in our American markets, but gooseberries and currants have nowhere nearly the comparative importance that they have in foreign markets. Raspberries and blackberries are usually picked and handled much the same as strawberries. ^ -'■* They are almost always put up in quart boxes and^^v^iu., shipped in crates, exactly like strawberries. Fine red T|^ raspberries, however, are more frequently packed in*^' small — say, 1-pint — boxes, at least in the east. In- f^'Y** deed, this is a favorite way of handling them. Thel>'»f-*- fruit, being rather soft, handles better in the small packages, and being rather high in price sells better in this way. Blackberries are never sold in these pint cups, so far as the writer knows. The prices paid pickers for picking raspberries or blackberries are usually a trifle less than for picking strawberries. They run from one-half cent to one and a half cents a quart. The pickers are managed in the same way, and the accounts kept in like man- ner, usually on a set of punch cards. Dewberries are handled in all ways like blackber- ries. In fact, when they reach the consumer they are blackberries. The retailers never call them dew- berries. Gooseberries, when sent to market at all, are usually shipped in the same quart boxes, put up in crates, just as strawberries are. There is a very small sale for gooseberries in this country, and it seems to be growing proportionately smaller. In the old world, where they grow gooseberries of a different 60 FRUIT-GROWER, ST. JOSEPH, MO. sort, and allow them to ripen fully on the vines, they are one of the favorite fruits in the markets. Currants have a better standing in this covintry, being used largely for jelly, and even for dessert by ^ some enterprising housewives. Currants, too, are 0,PNA/^. usually marketed in quart boxes, and are therefore ■ '^'" usually shipped in crates like strawberries. Some- '^dU times, however, they are shipped in 3-lb. or 5-lb. ^ , Climax baskets with handles, such as are used for grapes. This is an excellent package, if the fruit is firm enough to bear shipment without crushing. In local markets currants are sold in all sorts of pack- ages, and in fact are often dealt out in bulk without any package at all. This method is not to be recom- mended in any case. If the currants are worth sell- ing they are worth handling well. Grapes There are a great many different kinds of grapes grown in this country, but for commercial purposes the Concord may be considered the type of them all, and it also furnishes a large majority of the crop annually sent to market. Grapes grown under glass have to be handled very differently, but they are so seldom grown and marketed in America that we may fairly disregard them in this article. In ripening the fruit, very different matters have to be considered in different parts of the country, and with different varieties. In the southwestern states care has to be taken that the fruit is not cooked on the vines, or not prematurely ripened by the exces- sive hot sun. In the northern states everj^ effort has to be made to secure all the sunlight and heat pos- sible. In some cases grapes fail to ripen altogether for lack of sufficient heat. Different varieties differ greatly in this respect. Catawba, for example, re- quires much more heat to ripen thoroughly than PACKING AND MARKETING FRUITS 61 Delaware does. But any variety should be thor- oughly ripened on the vines. Unripe grapes do not ship nor keep any better than those fairly well ripened, and they certainly are not so well received by customers. One of the best ways of reducing the demand for grapes is to send them to market green and sour. In the northeastern states it is not uncom- mon to allow the fruit to hang on the vines after the leaves have fallen, thus securing ripe grapes when earlier picking would yield only sour and unpala- table fruit. The fruit is picked with small scissors or pruning shears made for the purpose. These should be both small and strong. The scissors used for thinning out bunches are not very good for picking. In the field the grapes are picked into any convenient receptacle. Usually the best thing is the half bushel picking bas- ket used for apples. In our own work we pick grapes into large shallow trays which nest up one above another, leaving a shallow air space between. These trays are carried with the grapes in them into the cooling room. The fruit remains in these trays from one to ten days, until it is sorted and packed for market. This method is used only on a compara- tively small scale and for a local market. Usually the baskets as picked in the field are de- livered promptly to the packing house. Here the fruit is spread out on a narrow table before the sorters and packers (usually girls and women), by whom it is picked over and packed. All decayed, green and defective berries are cut out with sharp- pointed scissors, and the bunches are deftly and snugly stowed in the baskets. The package which is almost universally used for grapes is the Climax basket. These are made in various sizes, the most popular being 3-lb., 5-lb., 8-lb. 62 FRUIT-GROWER, ST. JOSEPH, MO. and 10 -lb. Of these the smaller sizes have the pref- rence. We have found 3-lb baskets without handles entirely satisfactory in the local market, but they cannot be recommended for the general trade. Good grapes, ripened without too much heat, yet hanging on the vines till the beginning of cool weather, can be stored almost as satisfactorily as apples. Hundreds of tons are held in "common" and "cold" storage every winter. In cold storage they should have a temperature of 33 degrees. Houses for common storage of grapes are made and operated exactly like those for the common storage of apples. CONTENTS. Page Apple Barrels 19 Apple Boxes 21 Apple Storage 33 Bush Fruits 59 Cherries 52 Comparison of Apple Barrels 19 ' Grapes 60 Picking Apples 11 Packing Apples 24 Peaches 42 Pears 51 Plums 47 Quinces 49 Sorting Apples 16 Strawberries 54 The Fruit Markets 7 The Strawberry Package 57 IWAR 23 1905 .: ■<. LBJL '05 '^h 0m