■ 144 P8 075 :opy 1 Atlantic ITY Ne^v Jersey Issued by the -PUBLICITY- BUREAU -1909 AMERICAS GREATEST RESORT Atlantic City, New Jersey ISSUED BV THE ATLANTIC CITY PUBLICITY BUREAU Oreariized January 18, iyO(>. Incorpotaled Maruh 21. l''U.s. CONDUCTED JOINTLY EV THF ATLANTIC CITY BOARD OF TRADE ATLANTIC CITY HOTEL MEN S ASSOCIATION ATLANTIC CITY BUSINESS LEAGUE (itoRCE S. Lenhart, Secretary-Director Headquartcra Pacific aod Tennessee Avenues, Atlantic City, N, J. Eurupean Office. - 3 Regent Street. London, S- ^V.. England - rnpyright. 19"9, by AtlkDtlo City PubUcitT Burea [Fifth Edition] 1909 < ^'^ i\-\s THE STEEL PIER 2 ^^^^T^^ CITY IS America's premier pleasure and health resort laken all the year round she has no equal in the world Some European resorts rival her for a limited Summer or Winter season but none compares in popularity, comfort, pleasure and health-mvin? qualities the four seasons through. On an island ten miles in length and less than a mile in width, extending nearly due East and West, separated from the mainland by seven miles of LOCATION salt bays and meadows, Atlantic City faces the South. The prevailing Southwest breeze of Summer comes to her cooled by the c;,, , „ <-''^ean, while m Winter Southern exposure and proximity to the Gulf H^JreT^'^'l T'''I'°"°^u''J-''''-^'P'"" '^^'t '"^"•■^ ^" ^q"^ble climate several degrees warmer than the nearby cities of New York and Philadelphia. Comparison of average temperatures only suggests the substantial difTerence between the Summer temperature at Atlantic City and that which prevails m the great centers Iwh'i ?■ '" ""''^7 ^''•^"■o" and continuous Ocean breezes make impos- sible the extremes common elsewhere. In confirmation of this the following lata om the United States Weather Bureau shows that while during the last thirty years Atlantic City has had an average of ONLY TWO DAYS in each CLIMATE year on which the temperature ran 90 degrees or above, while there were 31 Philadelphia' ""' "' '" Cincinnati, 21 in Washington, 18 in Pittsburg and 13 in HOTEL TRAYMORE 4 TT^ Tl . ii ,i iiwi ww i [i i . i LL* »iM i ii« » v w » The same statement is also true as regards the Winter temperature. The sweep of the Gulf Stream toward Atlantic City and the reflection from the Ocean to the land of the sun's rays together with the modifying effect of the surrounding salt water keep up the average temperature and make the snowfall very light. Such as does fall melts quickly away. The extremely low temperatures of some of our large cities do not occur here. There have been but five days in ten years in which the temperature has been zero or below in Atlantic City. There were 102 such days in Chicago, 25 in St. Louis, 24 in Pittsburg, 23 in Cincinnati and 21 in Boston. The average percentage of sunshine over the United States is about 50 per cent. In .\tlantic City the annual average is 61. There are no rivers or other large bodies of fresh water near Atlantic City, and consequently its climate is dry, the air is pure, and there is an almost en- tire absence of fog. These remarkable climatic conditions bring to Atlantic City an all-the-year-round patronage which has developed the largest and most interesting city in the world exclusively devoted to the entertainment of the public. Atlantic City is a city of hotels, cottages and shops. Its sole business is to give com- fort, health and pleasure to the people who come from all over the world. On any day of the year guests may be and are accommodated with the comfort and ele- gance of the best metropolitan hotels, as well as the most varied facilities for HOTELS recreation and amusement. The prominent hotels possess every modern con- venience and luxury. They are handsome structures built for all the 3'ear service and, in some instances, have cost several million dollars. The newer ones represent the HOTEL DENNIS flMWlB latest ideas in fireproof construction. ^lany of the hotels have their own water supply from artesian wells 840 feet deep. All have complete electric and refrigerating plants. Long distance telephones are to be found in the bedrooms of the largest houses. Sun Parlors are a feature of almost every hotel. The public and private bath rooms are in most cases supplied with hot and cold sea water, as well as hot and cold fresh water, enabling guests to secure the benefits of sea water, in their own apart- ments without reference to either time or tide. Atlantic City is one of the most interesting places in America, not only because as an all-the-year-round resort it enjoys a practically never-ending season, but also because it is a city of importance among the municipalities of the New World. Its public buildings are handsome. Its mercantile interests are numerous. Its THE CITY schools and other institutions are large, modern and well managed. Its Paid Fire Department is well equipped. Its streets are e.xcellently paved with asphalt, bithulithic, brick and wooden block, which are kept clean and in good repair. It is withal a most desirable place in which to live. Many prominent people from Philadel- phia, New York and elsewhere come to reside all or part of the year and enjoy the hotel and cottage life of .'Atlantic City. In order still further to enhance its attractiveness a general plan is being prepared to which the future public works of .Atlantic City may conform. The preparation of the plan is in charge of a committee of prominent CITY BEAUTIFUL citizens, who have retained Messrs. Carrere & Hastings, of New THE ST. CHARLES 8 York, as expert advisors upon the architectural features of the work. The plans as outlined include an improved Boardwalk and approaches, a civic center about which shall be grouped the chief municipal structures, enlarged railroad terminals and the abolition of all grade crossings, additional boulevards and parks and many other im- portant improvements. Electric Light stantlards, equal or superior to any in use on this side of the Atlantic, have already in accordance with these plans, been placed on the City's main street at a cost of more than one thousand dollars a block, and the same system of illumination will be gradually extended into other portions of the City. Detailed plans and specifications for a superb motor boat canal, with walls of rein- forced concrete, are in preparation and the work, when completed will form an attrac- tion unique in the Eastern United States. In all these great plans for civic improve- ment a uniform scheme is being adhered to so that the result will be harmonious and unusually impressive. The superior train service to Atlantic City contributes alike to the comfort, pleasure and safety of the occasional visitor as well as to the necessity of the business man who brings his family for one or more of the several seasons. There are TRAINS direct trains between New York, Washington, Baltimore, Pittsburg and Phil- adelphia. The double track road beds of the Pennsylvania and Reading systems are level, well ballasted with stone, and protected by the best types of automatic block signals. The twent3'~fi\-e miles between \\'inslow and Absecon form one of the best constructed and longest stretches of absolutely straight track in the world. The roll- HOTEL WINDSOR 10 ing stock is of the latest and strongest patterns. The motive power is unequaled, as is demonstrated by the fact that the fastest train and the nine fastest trains in the world run to and from Atlantic City. Of the sixteen trains in the world running on their regular published schedule at sixty miles per hour or faster, thirteen are in the Atlan- tic City service. These facts may be seen from the following table: Speed Per r.\ilroad rovte mlles minutes hour Pennsylvania ATLANTIC CITY and Camden S8.3 S2 67.26 Rending ATLANTIC CITY and Camden 55. 5 50 66.6 Reading ATLANTIC CITY and Camden 55.5 50 66.6 Reading ATLANTIC CITY and Camden 55.5 50 66.6 Reading ATLANTIC CITY and Camden 55.5 50 66.6 Reading ATLANTIC CITY and Camden 55.5 50 66.6 Pennsylvania ATLANTIC CITY and Camden 58.3 54 64.77 Pennsylvania ATLANTIC CITY and Camden 58.3 54 64.77 Pennsylvania ATLANTIC CITY and Camden 58.3 56 62.46 North Eastern Darlington and York (England) 44.25 43 61.74 Reading \TLANTIC CITY and Camden 55.5 54 61.66 Reading ATLANTIC CITY and Camden 55.5 54 61.66 Pennsylvania ATLANTIC CITY and North Philadelphia 64. 63 60.96 Pennsylvania ATLANTIC CITY and North Philadelphia 64. 63 60.96 Pennsylvania Jersey City and North Philadelphia 84. 83 60.72 North Eastern Darlington and York (England) 44.25 44 60.34 U HADDON HALL 12 In addition to its steam service the Pennsylvania Railroad also maintains a high speed third rail electric service with trains leaving Market Street Wharf, Philadelphia, and Atlantic City every other hour from 7 in the morning until 11 at night throughout the year, with increased service during the Summer season. Visitors find that the most distinctive feature of Atlantic City is the Boardwalk. It ex- tends seven miles along the Beach, with a practically unobstructed ocean view. The walk is, at no point, less than twenty feet wide. Throughout BOARDWALK much of its length its width is forty, and in its central portion sixty feet. Constructed by the municipality at a cost of some three hundred thousand dol- lars, it rests on steel piling and is elevated from ten to fifteen feet above the strand. It is brilliantly lighted every evening in the year by many thousands of incandescenr electric lamps. It is well patronized at all times, but in July, August and September it is thronged. In March and April a multitude from all parts of the country finds on the Boardwalk an early Spring and relief from the snow and slush of the cities. The Easter Sunday Parade is made up of more than one hundred thousand people dressed in the newest styles and is a social pageant of surpassing interest not to be found in any other part of the world. Next to the Ocean View and the promenaders, the shops and the Rolling Chairs are the prominent features of the Boardwalk. Visitors, regardless of age, health or sex, are patrons of these chairs, which are open ROLLING CHAIRS for the bright warm days in the Spring and Autumn and shaded for the Summer season, while for convalescents they are enclosed in glass, so that at 13 R OY AL PALACE 14 rA- mmiimtmfmim* iWi < i iiirfitr no time is one obliged to forego a trip along the Boardwalk. The chair of the invalid gSest may be rolled from his mom into the elevator and out upon the Boardwalk. Alone the Land side of the Boardwalk the shops not only act as a shelter from the 'rlSLe displayed he b.s crT,tol>s ol Amer.ca., artisans. The shop „i,,do«s ¥Bzi^Mi:^^.^^--^n^'^ -- -erai's. ■". -?:;h" center of the city for visitor and resident. The Casino facing the Boardwalk and a City Park, is a recognized center of social life. Every morning and evening during Autumn, Winter and Sprmg, concerts are g.ven by a metropolitan orchestra. Extending seaward from the Boardwalk are five great Ocean Piers-in all the world the "reatlst seTfes of Piers devoted exclusively to recreation. Nowhere will builders and en"fneers find more interesting examples of steel and concre e work PIERS 15 t^S^ i llllnBBfflfffS T 2111111111 If !" irt if i " SEASIDE HOUSE other forms of entertainment. Anyone can find endless diversion in Atlantic City. The saunterer is led on by the bracing air and the resilicency of the Boardwalk, the allurements of the Ocean, the shops, the amusements and the joy of mingling with the pleasure seekers, to walk, until he finally returns with keen appetite and mind re- freshed. The Boardwalk of Atlantic City is THE Promenade of America. The Bathing Beach is the most perfect on the Atlantic Coast. Forty thousand bathers are often seen in the surf at one time in the Summer months. For the protection of this multitude Atlantic City maintains a municipal beach pa- BATHING trol of sixty-odd trained men, equi])ped with boats and other a]:)paratus and un- der the direction of an experienced surgeon. There is but little demand for their as- sistance for the Beach shelves off very gradually and there are no dangerous holes or cross currents. Life lines are unnecessary. The smooth bays and thoroughfares lying between Absecon Island and the mainland are ideal for small sail and power boats, and for fishing and crabbing, while in a few minutes the larger yachts can find unlimited opportunity on the YACHTS Ocean. The Atlantic City and other Yacht Clubs are the headquarters throughout the year for many private craft owned by visitors and residents. At the Inlet Wharf a yachting fleet, staunchly built and ably manned, at all seasons ac- commodates the public either individually or in parties at a moderate price. The Absecon Lighthouse, the life-saving drills by the United States Coast Guards, and the manoeuvres of the fishing and oyster fleets are other interesting marine features. 17 CHALFONTE The Atlantic City Horse Show, held annually, is one of the recognized social events of the countrj'. Many of the finest horses in the United States are entered in competition. The grounds at the Inlet Park are unique as HORSE SHOW well as ideal for an open air show. In 1906 Mr. Alfred G. Vander- bilt drove the coach venture to and from these grounds. The Spring and Autumn Golf Tournaments at the Country Club bring together the best players from the Middle Atlantic States. Mr. \\'alter J. Travis won the Amateur Championship on this course in September, 1901. The annual Cham- GOLF pionship of the Women's Eastern Golf Association was played here in 1907. The AutomolMle Course on the Beach in South .\tlantic City is famous for the records which have been made at low tide on its smooth hard sand. Probably no other Beach Races have been so largely attended. New Jersey is famous MOTORING for its good roads, none of which are more used by automobilists than those which lead from New York and Philadelphia to the splendid Boulevard across the meadows to Atlantic City. The garage accommodations are of unusual excellence. The paved streets, the wide Beach, the Speedway and the Boulevard afiford ample opportunity for riding and driving. The marvelous sand forts of the children bid defiance to the hopes of the advocates of universal peace, and their pennies have as yet failed to appease the insatiable appetites of the sand lions of the beach sculptors. The ponies, the wading in the BEACH edge of the Ocean, the paddling in the shallow pools and the search for rare MARLBOROUGH-BLENHEIM 20 shells and the coy and reluctant clam — all these and many other diversions entertain the children when not engaged in a wild scamper before the pursuing line of foam. Atlantic City is at all times of the year THE place for the children. The water supply of Atlantic City comes from 21 artesian wells and an auxiliary lake in the midst of an inland sandy forest far from civilization. Numerous tests pro\-e that its high quality never varies. The chemical tests show : WATER Parts Per Million SEWAGE Artesian Lake >.'^«>»»^.— . Total solids 50 30 Chlorine S 3 Nitrogen as nitrates None. None. Nitrogen as nitrites Faint trace. None. Color None. Trace. These figures show waters of high purity very soft and with no indication of pollution. The total dissolved solids are equivalent to less than two (2) grains per United States gallon in the pool water and less than three (3) grains per United States gallon for the artesian water, figures that are as low as some distilled waters now sold for drink- ing purposes. Through a perfect systein extending under th.e entire city the sewage is pumped several miles out on the meadows, where disposal takes place. It is the only coast resort from which the city waste is not allowed to flow into the Ocean. As a place for convalescents .\tlantic City has no equal. The pure salt air, miles of Boardwalk along the water's edge, rides in the rolling chairs and good hotels, many 21 HOTEL RUDOLF mm^m&^ 5Li^^