./: / ''■^ °\(* ■1: :fv 'oO' -> -r. - 'K- V V/""^V ;1 \<^^ .0 .^^' -V 'h' .^^^ "■^J^ ^" ^ "'^>.. A '^ .^^' ^*^ "K, "-^^ f CO* ^f. ^' %■ .<:^ r.^' -k. , V r. X*" '^ •>>, .-^^ / Tick'. ^ Qx^il^ fittoj thief! WRITTEN BY L. W. BONSIB CARTOONS BY DON HEROLD This Book is Copyrighted 1919 by the INDIANAPOLIS ENGRAVING & ELECTROTYPING COMPANY 222 E. OHIO ST., INDIANAPOLIS, IND. flUy {;4 lSl9 ^(TTvGiJ^, AVjUU5 Uj MiA^yy^ \w to ^^/ry the B^fc/ School e\^^ad iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitt^ We Hope You Do It The title of this book sets before you a big ideal — a big and worthy goal. Whether you reach it or not depends entirely on you. How hard are you willing to work? We will help — but it's up to you. iiiitiiiiniiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiTiiiiNiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiii INDIANAPOLIS ENGRAVING & ELECTROTYPING COMPANY 222 EAST OHIO STREET INDIANAPOLIS, INDIANA .A535843 S^hdeecchj It's a Big Job — But Not Too Big! Dig! C'^LI'^N' 111 \ MISS is ;iii()llur iKiiiif lor li;ii(l work ;iii(l coiisUinl sliidy. (ic'iiiiis is won hy llu' swciii of llic hiow. 'I'lic io;i(| lo kiiowlcdi^c ^ iiiKJ ai'liic'sciiuii! is ikhiow :ii)(I lull of luird knocks- and xcrily a man cannol cdil an annnal llial is worlli\ Ilic i^ood while- pajxT il is piinlcd ii|)(iii nnlcss lie shed his sinphis nclluT i^ainirnls and work. Work, WOI'K. lie can who lliinks he cmh. H \oii slarl onl lo cdil llu' hi'sl annnal cxi-r |inl»lislicd al your school, yon can do il il' yon think you can. Dou'l woi ry ahoni il il' \ou aic nol parlicnlarlx- willy and "clc\cr." 'I'hc cIcNcrcsl man I know isn'l a hil ck'Ncr nalurally — he's jiisl a hard worker. He i^cls up i'arl\, and he i^ocs lo hi'd i'ail\- in the niorniuL;. Thai is all il will lake lo make your ainuial a "live" one — just liard work, i'lu' ainuial Ihal presents iulereslinij; lads about inlerestini^ peo|)le and Ihiniis al school in an allracti\e cleau-cul way is Ihe annua! that is treasured for years and yeai's. Simplicity in stalini^ lac'ls is always better than "cleverness." So just start out b.\ ha\ iuij; a mental housecleaniuii;. Set your mind in Older, (let lid of woi'iy and don't be hasty. Think of Ihe things you know a!)oul \ou!" school, and try lo learn some other things you don't knf)W' about il. Do this before you gel down !o serious i)lanning. Think of yourself as a newspaper reporter on a l)ig uietropolitan Daily. ^'ou have been assigned to covei' the School. You are to write a slory about il, and of cour.se, if you are a good newsj)aj)er man you lvn,(nv Ihe story you write nuisl be very human — must tel' every-day things abo>'t .lohii Smilli and Profcssoi- .tones in an interesting lunnan sort of way. 'fry to learn what big moxemenls and big ideals your school is concerned with. Talk with llu' president or principal and learn what side of school ai"ti\ity he would like to ha\e emphasized. Talk with the heads of the \arious departn.ients. i*erhaps they are conduciiug e\|)eiiments or iu- Ncstigations Ihal would make inter- esting reading in the annual. Make friends with everybody and ask them for their ideas. It will make your work much easiei". Its a."bi^ job But dont let" it ^tyou doi^ ^hdeeco^ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii You Will Have to Do the Work DON'T THINK dial Ihc cdilor ol' an Annual is merely a sort of man- aging director for a lot of other people who do the work. Maybe he should be, but actually he isn't. YOU'VE got to do the work. Other people may help some — may give you oceans of advice, and good ideas. You may get them to do some of the investigating and dig up some of the data — but you personally will have to do most of the writing, or re- writing — you personally will have to hunt up most of the pictures — you personally will have to speed up the photographer, talk wdth the engraver, work with the printer. There are seven hundred and seventj'-seven little details you will have to handle personally to everj^ one you can get some one else to do satisfactorily — and let me tell j^ou from personal experience, it's a matter of seeing that every tiny little detail is right that makes the successful Annual. But organize a good big staff anyway, even if you don't expect them to do a lot of the work. They will be a big help to you because ten or twelve people are bound to know a lot more folks, and a lot more interesting things than one man can know, and thej^ will give many a good suggestion. Then too, a big staff usually' gives manj?^ different clicpies and organizations repre- sentation on the book, and helps to keep tlie wdieels oiled. People will do anything in the world to help j^ou as long as there is no jealousy aroused or resentment stirred. A college annual editor must be a politician in the best sense of that word — he must be careful and tactful or he may meet with shipwreck. But appeal to the patriotism of your schoolmates. Nothing your class can ever do will be as big a help to your school as a real "bang-up" annual. Make them think of the task as a labor of de>'otion and love. A good book may bring hundreds of students to the school next year, wdiile a poor annual maj' make some prospective students decide to go elsewhere. With the staff organized, the next thing is to give each one something to do. Impress them with the fact that they will have to work hard and carry out your requests imme- diately or else they will greatly hamper your work. Make them feel the vital importance of the big thing you are going to do. Rouse their enthusiasm. They will help advertise your work and make it easier for you to get results. Lay in q. |ooa Supply of tHs. ^9hUeecOi Now is the Time Arr!l\ Mill li;i\c lli(Mii;lit loiii^ ;iii(l liiird iiboiil your school ^iiiil your .\iiiiii;il ill ;i .l;i'Iici;iI \\;i\, ;iii(I ;ill(r noii Ii;i\c ori;;iiii/.c'(l your sUill', you ;ii(' i(';i(ly lo wv\ down lo some of Ihc liner points. All this j)rc'- liniiiKiiN work wc li;i\c hccii l;ilkii!i^ ;il)oul should he done \( r\ c;irl\, prcf- t'i;il)l\ ill Ihc Spiiiii; of Ihc yc:ir hcCoic your AnniKil is issued IIkiI is, if yon ;irc cIccU (I tlinl soon. The lime lo shirl is the (l;iy iil'ler you are eli'cled; Ihc lime lo hci^iii tliinkini;, and \\w linu' lo hci^in oiL;ani/,i 11,11;. NOW is Ihc time lo pul pej) and Liiini4ei' into Ihc .\minal lor alter a wliilc \(»n will he so hiisy readiiiiH jjiooI and elieckini; pliolojj,raplis Ihal nou won't ha\c' lime lor aiiythini; hut delail work. \ow is Ihc lime lo work out your ideal. ir yon are I'k'cted in Ihc Spriiii^, Ihere is a lot ol' ri'al work lo l)e done, loo, hcsidi's jnsi planninij;. 'i'lierc's the Irark team, and mayi)e the haseiuill leaiii. and Ihc senior plaw and eommeneemeni da\, and many other things lo alU'iid lo that happened too lale lo l)e included in Ihe other Annual. You know this will ail l)e liardcr lo liiid out ai)out next Fail llian it is now. I'lu'rc arc pictures lo l)e made, and names lo galhei', and wrile-ups to be out- liiu'd. I'oi- if you are not on Ihe jol) all Ihe lime some of Ihe most interesting Ihings will i)e iefl oul ol' yoiu' Annual. .\ii(l .Spring is Ihe lime lo collecl the snapshots thai will make your hook so popular -folks don't lake so many pictures in the winter lime, you know. .Snapsliots are one of Ihe most essential things in a well liked Annual. Kvery- one likes lo have his picture in Ihe hook, and lie treasures the hook longer if it has something ahont him in it — something hesides mere statistics. The more folks you get in your hook, the more folks who will hoosl your hook — .so gel a snapshot of everyhody in school, and nearly everyhody will .say you'xe gotten oul a good hook. Heller lill the hook with |)iclures even d' you lune lo cut down on the nninher of |)agcs or Ihe nmnher of colors, or Ihe cost of Ihe cover design. .\n .\niuial should he edited with a camera. It should he a stoiy in pictures of one year's history al your .school, jusl as the illustrations in Collier's are a story of one week's history of the world. some thin.kin|' ^ideeco^ Plan Your '^ot)^—T}iein W^ork Your Plan WE HAVE talked about editing an annual in general terms up to now, because there is a certain amount of that kind of tliinking to be done before 3"ou get down to "Ijrass tacks." You couldn't write an examination paper that was worth anything if you hadn't first spent some time in the study of the subject. Well, no more can you expect to write or edit a good annual if you haven't first studied your school thoroughly. But when the preparation has been made it is time to plan definite de- partments and articles. By this time you will know in a general way about what your book will be like, so you can get a lot of scratch paper and make up a first rough dummy. Do your planning on paper. Take it out of the air. You can't create anything big in your mind unless you express some of it on paper as you go along. Otherwise you will forget some of your best ideas. Every time you have a good thought put it down in a notebook. Be systematic. Organize your book into various departments and go scout- ing for new ideas for each new department. Look in the big magazines. House and Garden, Colliers, Ladies Home Journal — anywhere, so you will get an idea of the way the stories are told and emphasized by the use of good pictures. Look into Judge and Life for cartoon ideas, jokes, etc. Not that you should take anything bodily from them. But so you will get to thinking in the proper channels. Then after you have done this for about a week, work out a dummy showing the main essentials of your book. Later j'ou wall make tw^o or three more dunniiies, until you have the book as you intend to leave it — but the first one is the most important of all. Don't put it off too long. One editor made three dummies during the summer Ijefore school reopened, and a couple more that Fall until he finally had what he wanted. It is worth all the thought you can give it — that first rough dummy and the ones that follow it, as well. // C^ a. ■will hel-p you tell wKfire fyiju are AT" i'lilllillllllllllilllllllllilllllllilll»illlllllilllllllllllllllllllllllliiil:{:l.l,U.i,{,;i{ii,{ ^hdeeco^ Make Friends With Folks W^ho Know OM'^ <)i' llic liisl li:ii(l lliiiii^s yon will ciicoiiiiU r in vonr work is liu- I'mcI IIi:iI so ni;ni\ of llic Iciins yon ninsi use mv technical, nnd so many ol' llic lliini;s you ninsI know ahoni arc Icchnical. I'rinliiii^ for instance, cannol he picked np in a day or a week, or a year. I'hoto.^- lapliN re(|nires yi'ais of loni; study and experience to master. I']ni;ra\ ini^ is chock Inll of technical terms and notions. Willi so man\ other Ihinj^s to lliink about, and so little spare- time, you cannot hope to del\c far into these mysteries. ,\n(l so you nuisl make I riiaids with folks who know. Nothing; is (piite so valuable to any man as the ability to make and keej) I'rii'uds. Ivspecially IVieiids who know thini^s thai nou don't know yet. l"or instance, your phol()i>;rapher can tell nou a lot of things thai will help \()U i;et betti'r snapshots, or hel|) nou i;roup and mount them, or tell you the bt'sl ways to lunc portraits and ij;roups made. He can help you work out a dailx schedule so that the portraits can be made systematically, a few eacii day. without any bii; lusli days bcini; needed. 'I'heu you can wander into llu' Indianajtolis |-jii^ia\ iiiii; (j)m|)any"s |)lant some (la>. and make the Service men show you how halftones are made,' and why one kind of pholograpii makes a better halfloiie than anolher kind, and how a color plate dilTers from an ordinarx' plate, what zinc etchings are, and what kind of diawings are l)est. Or nou can put down lifly or a hundred (piestions on a sheet of paper and send them in to Indeeco to be answered. And if theie is no printer in your town we can tell you what "i)icas,"' and "lines." and "ems" art', and what a "l>'pe page" is, what a "signature" is, and man\ otlu'i- things that will help >()U understand your work. \\\\\ most of all make friends with your engi-a\er. He is in a position to help you all along the line. He can tell you about l)riuting and photograph\ loo. and a lot of ^ other things jusi as im|)orlant. .\ two-cent stamp is all llie information will cost you. "^^^^^^/y^ ^^^D^J ^ideeco^ IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Let Your Contracts Early THP2RK is no real reason why your photography, printing, and en- gra\ing contracts sliould not be placed very early. There are many good reasons why they should. Not because we are in the business, but because we know that the engraver is usually so organized as to be able to give most assistance on the early part of the work, we say — Let j^our engraving contract first. For instance, if you decide, we will say, to give us your engraving contract, we immediately place at your service a department ready to help plan every phase of the book. We can help you choose a good photographer, and put you in touch with a reliable printer, in your own locality if possible. We have often saved business managers and editors costly mistakes in the past simply because they began to work with us early in the game. Later many things may be done that cannot well be undone. We know how many pages, and how mau}^ engravings, and how much color work, and what kind of printing and binding can be put into a book for so much money. We know what size page is best for different purposes. We know just how the photographs should be made to get best results. We can tell you how to plan a budget so you can publish on your income, or we can tell you where to get the income if your school has never published a book before. Especially should you consult an engraver before any of the pictures are made. The average photographer is a good portrait man, but because he doesn't have to make many photographs for reproduction he has never studied the art, at least not so thoroughly as we have — and you may not get the best pictures for the purpose. We know the editor often has to wait on the action of a Business Board or Business Manager, but usually the editor could secure quicker action by being more insistent — and you'll never be doing a better day's svork if you spend a whole day convincing j'our business board that you must have quick action on the engraving contract. They should be glad to co- operate because the financial success of the book depends largety on how early it comes off the press. ^=13^ Sijn ybor gn^ravinj Contra* earlyl ^ ^ atarr Skdeeco^ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii I Getting Out An Annual Is a Liberal Education ^lAIII'^Hi"' will I'f liiiK's wiu-ii you will (ii'cidc lli;il ;iii cdilor is llic iiiosl ;il)iisc-(l person on ciirlli. 'I'licic will i)c limes when \oii will w;inl (o llirow llie whole job onl of llie window ;ni(l .140 l);iek lo the Unsiness ol' i^t'llini; :ni ednciilion. linl don'l do il. ( iell ini; onl :ni :ni mini is :m e\!i;i liheiiil ednciilion ill itseir. II will le;i(h \(in pluck ;md peise\ci;nice, jndi^menl: i^i\ e yon iihilil y lo lliink ;md ;i(l (piieklw II will lencli \()ii lo look ;il lliin.^s in ;i hrond lii;hl and lo inleipit'l llieni lo olliers in an iideresliiii; way. II will leach you lo wiile, and lo talk, and lo i»e a ijiood business man — if you are successful and work conscienlionsly. Nol e\ii\l)ody has llie clunu'c you ha\e lo show your nicltle. Keep at il, and xon will alwa\s he proud of your achie\ement — and your real edu- I'alion will nol haw snlTiTed al all. lU'cause you are doing lols ol' work on Ihe .\nnual, you will learn lo use liiiK' more i-conomically — yon will li'ain lo study efficienlly. The writer of this hook i^hled an .\mmal, |)la\ed \'aisil\ foolhall — and made Phi Beta Kappa, all in Ihe last year of school — so we know il can he done. ^uleeco^ iiiiiiiiiiiiiiiiiiiiiiiiiH^^^^^^^^^ iiiiiiiiiiiiiiiiiiiiiyiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiH iiiiiiiiiiiiiuiiiiii iiiiiiiiiiiiiiin Use big pictures. One large one is worth halj a dozen little ones. ffndeec; piclures iiia> in jure Ihe elTccl. Or per- haps soiiu- Ihiiigs can he done lo xour piclures lo make lliem more cITeelixc. Tnlcss you have sludied Ihe ail of hook making a long lime, il will l)e hard lo decide all the.sc things liy yourself — but there's no need lo do that. The Indeeco Service l)ei)artnieiil can he of assistance on this vital |)art of the work. Oullitiitis a picture emphasizes the action. S^ideecQ^ Make It a Picture Book AN ANNUAL is first of all a picture book. College annuals are looked at, not read. Judgment is passed on a big four hundred page annual in fifteen minutes. The first time the students thumb through it is when they decide whether or not it is good or "like all the rest of them." Pictures are what they want — pictures that jump otf the page at them, — big close-up, intimate pictures — pictures of somebody doing something — pic- tures with action and life in them. Get a camera — a good one, and go out after pictures. Spend all you can for photographs. If you know somebody in school who takes good kodak views, you want to make him your best friend. The pictures should be as informal as possible. When you can do it, don't let the people you are shooting know it themselves. Strive for new points of view. Climb up on the college buildings. All the other annuals had pictures of the front door of the "Main Building." If you can't do anything better, show them a picture of the back door of the "Main Build- ing" this year. You should get so many pictures that you can reject fifty per cent, of them, for about half of any collection of photographs is sure to have no pictorial value. Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ I ^ideeco^ Things to Do FIRST I ^1 A lll';i;i'. is IK) -icnicr l;isk coiiiicclcd willi llic ;iii iiiKil lli:iii IIkiI of i^cllint; {•\fr'\ l)()(l\ ill llic senior class, and in llic ori^aiii/alimis, lo ljo lo (Ik- |)li()t()^ia|)lu'i's and liaxc Ills likeness made. II is hesi to t^ixc one ol xoiir sirontjesi lu'lp- iis I his jol). Nave him arrange a PLAN EVERY PAGE CAREFULLY IN PENCIL , , , .,, ., I . I AT THE BEGINNING OF YOUR WORK sclii'diile Willi the piioioiiraplier, iiiviiiLi each ori^ani/.alion a di'linile hairiionr or das' on which lo have picliiit's nia(k', and make Ihem slick to the scheduk' or stay out of the book. When you come back lo school with your general plan worked out you should spend your lirst lew days in getting this picture-taking well under wa\ . Nothing will hold back your i)o()k as much as the failure of people lo ha\i' their pictures made. The .second thing to do is some more thiid^ing. Then revise your (irst rough dumniN until you ha\e a pretty good working outline of the book. Croups should be very carefully arranged in symmetrical lines and regular curves. Skdeeco^ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii Pecorative runnm^ title m color, lV^p. ''''i''^ (Imniiiy should be coinplcle ciu)ut;h lo woi'k by, (hough of course you will change il again — Vl^ — ir Group photo -^ in, wide -iV.^ > lie .-I 10:4 -^ ' before llie end. 'bottom decoration m color, 1 ^ica. tlMck In this (Uiinniy you should ])lan every page carefully in pencil, indicating what pictures to use, and the approximate sizes, etc. Then set to work in earnest to have the plates made and write the copy. You should be able to write copy for at least one "signature" (books are printed in sections of 16 pages each, called signatures) the first week you are back in school, then as soon as the plates for this section are finished you can send them to the printer. Plan your w ork so you can send in the pictures appearing in each signature in one bunch. Then the plates wall be all finished at once, and you can send in sections of sixteen pages to the printer every few weeks. If you do this you will never be rushed at the last moment, and the printer wall have plenty of time to do your work. A good job wall result, other things being equal. For instance, you may intend to use a view section of sixteen pages, showing pictures of the school grounds. In nearlj^ every case you can get these pictures at once and send them off. Then perhaps there are sixteen pages somewhere else in the book that you can get the pictures for at once. By doing your w^ork in sections you will simplify it immensely. About this time you will also be decid- ing the exact make-up of your page. If you can afford to use two colors, you will prob- ably want a border design of some sort. This should be worked out. Then you will want to know how^ large a type page you can use, what margins are best, etc. It is well to take a drawing board and a T-square and lay out a sample page quite carefully. The illustration shows how^ such a layout , 1 T 1 11 . you can build up a good dui, should l)e worked out. typewriter paper. ^^ndeecOi Choosing Size and Shape l';i|)(i' is iiKidi' ill cciLiiii iiiiironii slock si/.cs. \'()ii ciiiiiiot pick any size al raiidoiiu iiiilcss you don'l caiv how imuli llic l)()()k costs, lor only certain sizes will rut to advanlai^c out of the large sloek sheets. For this I'eason it is w ise to eonsidl Nour |)rinler or eni^iaxtT hel'ore delerniiiiini^ this. .\ \y^ily T'' i inches \ !()'■> inches is pleasinij and cuts out of the slock size well. The |>ai;e nia\ be the same size whether the hook is bound on the side or on the end. ^'ou should allow I'or lii'nerous niariiins. for the book will not bi' pleasing il' the pages look oxercrowded. .\ good size i'or the type- page I'or such a size page as here gixcn would be .')' ^ inches by 7I/2 inches, oi" thereabouts. Don't think you ought to make your book some odd shape. If a number of amuials haxc been pul out in \eais past, of the same size and shape, why not keep thai sha|)e and size so the bonks will look uniform from vear to Shall We Use Color in Our Annual? \'our book will ha\e to be run through the press as many times as you have colors used in il. Tlu'refoiv coloi' costs moi-e, and unless you have l)lenly of money don't consider it. Of coui'se a book in two colors is apt to be a lillle moie attracli\e than one in a single color only, but il isn't always so. If you can alTord only one color we can show you how to get pleasing resulls Ihat way. If you want two colors, or more, we can show you how to use them elfeclixely. (x)nsidt the Serxice l)e|)artment. \Vhate\er lunning heads or borders you are go- ing to use ought to be |)lanned early. .\ |)rofe.ssi()nal artist can best do this sort of work, because it is so imporlanl. ffhdeeco^_ Cover Designs The cover design is largely determined by (he kind of cover you use on your book. As a rule cover designs should be simple and bold in character. Gold is the most popular color, and embossed or raised letters are frequently used. Pictures and designs can be used on covers if properly prepared. But do not spend all your money on the cover. Elaborate covers cost more than they are worth. Better have a simpler cover and put half a dozen more pic- tures inside. Choose Paper and Type With Care Use good paper. Your whole book will be spoiled if you use a cheap quality of paper. Halftones seldom show up at their best on anything but good enamel (slick) surface paper. Of course there are dull coated papers of good quality on which specially prepared halftones will show up well, but for the average annual we recommend enamel paper. A view section of sixteen or more pages of dull-coated or cameo paper may be used, but portraits seldom show up well on this kind of paper. The kind of type used is more important than most folks think. There are about one thousand and one different type faces, and only a few of these show up well in the kind of book you are printing. Caslon is probably the best type-face known for this purpose because it is easy to read and looks clean and neat when printed. Consult the Service Department before decid- ing on the type. Whatever you do, don't let your printer use three or four different kinds of type in the same book. Keep to the same series of type throughout, and think seriously before using old English or other unusual types for headings. The principal requirement for type is that it be very easy to read. Type Faces Showing 1 2 point in Several of the Popular Type Faces This line is Caslon This line is Caslon Italic A lot of printed matter is absolutely spoiled by 10 point This line is Pencraft A lot of printed matter is absolutely sp j^^^^^ j^^g ,-g Pencraft Italic 12 point A lot of printed matter is abso This line is Powell 14 point This line is Parsons A lot of printed matter is ^^, ,, , ,^, . , ^ , ^ ,8 .„. tEljiS line i& Cloister Cext A lot of printed matter is absolutely spoiled by a badly balanced 6 point A lot of printed matter is absolutely spoiled by a badly 8 point ShdeecOj Table Sho>ving N umber of Words to Square Inch sizi;s ()!■ vi'i-: i.i;.\i)i;i) uiiii sizi-:s oi' ivi'i'; solid rui) -I'OINT l.i;.\l)S Si|. In. ti I'l. HIM. HIIM. 12 IM. .Si|.Im. IiIM. «ri. 10 I'l. 12 I'l. 1 17 Wl 2 1 II 1 .11 2;i III 11 •J 11 1 I'll I'J 2K 2 CH 4(1 :)2 22 1 \m I2H .HI .'ill 1 l.'tfi (i'i .•|«l 2.'.2 1 fi,S I J IIIH 27(! 192 i;t2 1 1 fir>H 418 24 ii; 7.V.' .-.rj xiii 221 1 ii .'> 1 1 ■MM 2.'.(i 17(i 1,S .SKi .'.7li :!7.S 2.V2 I.S 1112 414 2H8 19« •-'(1 !ll(l i;iii I'jii 28(1 20 li«0 4(1(1 :i20 220 ■J'J 10.11 7111 Ili'J :toH 22 7«4 .')0(; :i.Vi 242 21 1 1 L'H 7li.S .-illl :i:i(> 24 «l(i .5.'>2 :iH4 2fi4 L'l; rjii'j H.TJ .Mli ■M\\ 2(1 HH\ .->!)« 41(1 28(i -j.s i:ui; Hllll MK :)'.i2 2.S !).^i2 «44 1 I.S 308 :iii mil <)i;il lilill 1211 .ill 11)2(1 (i!)0 l.Sil 3.30 ■.VI i:>()i 11121 fu'i lis :i2 IO«H 7.3(i ,-)12 D-Vi ;u ir.'iH lll«« 7M 47(i .11 11 .'>(> 782 :)44 374 ■M\ U!!)-i iir>2 7r.(i .-iOl ;ii; 1224 828 576 396 :ts 1 Tsi; 1-ili; 7!IH .'i:i2 :)S 12112 8.-,1 (iOa 418 in i.s.sii rj.sd ,si(i ,'ii;ii III l.'il'.ll .S7 1 mil 110 W^riting Copy for Printer ''J A \\\] wrillcii poiiioiis of your liook which ;nr sent lo llir priiilci' to be .set ill lypc arc known ii.s "copy." I lie pholot;rapii.s, elc, sent to the eni^ravcr are also called "copy." but you can readily learn lo know holh iiieaiiini;s of the leiiii. 1 \<)uv iiiaiuiscript lor the |)iinler should be written on sheets of uniform si/.e, numbered consecutively, aiul also to correspond with pai^e numl)ers. Use one side of the sheet only. It is highly advisable that every word of your copy be typewritten. If the book is lo be iileasing, the paij[es should be well tilled with lyi)e- matler around the en£^ra\in,gs. In ordei- that the number of words you write may coriespond with the space you ha\e to till nou must count them. The table gi\en al)o\e will help you do this. Know every subject thoioughly before you sit down lo write about il. Preparation is \ cry important. Von can't write a good story about football or the class play if you don't know anything about them. Gel names and facts at hand, and write in the simplest, clearest style you can command. Don't tr\- to be too clever and get meanings twisted. Copy, like type, is made to read, to convey information about school life to people who know- little aixiut it. Of course il is well lo dramali/.e cerlain events or facts and emi)hasize them — humanize them, at times. ^uleeco^ Preparing Specifications for the Printer THERE arc c-ciiaiii delinilc spccilicalions Ihal you Jiiusl decide upon before you can close the printing conlracl. A great deal oT lime is consumed in getting together photographs and deciding on the amount of art to Ix^ used. Begin to work out these things at once. Below is offered a partial list of the specifications of an actual contract: Number of copies : One thousand. Number of pages: Three hundred sixty-eight, including two blanlv in front and two blank in back. Size of pages: 7% x 10% inches. Book to bind on 10% side. Body stock: 32x44 inches. Weight, 140 pounds. White Star Enamel. Type form: 39 x 51 picas. At top and bottom of each page a narrow strip of decorative design will be run in second color. Full page cuts on even pages; type matter on odd pages. One hundred ten pages containing senior panel with four pictures, and thirty lines of six-point reading matter under each picture. Thirty pages of advertising. Inserts: Eight insert pages, printed in three colors on light weight antique cover stock. End sheets: Light weight cover stock, printed in two colors. Binding: Books to be bound in boards and ooze sheep; blank stamped or gold on back and sides; size of gold on side, 7x4; single line on back. Price, Alterations from original copy to be charged for, extra. The number of copies is probably determined by the custom at your school. The number of pages is a compromise between what yon have to have and what vou can afford and would like to ha^'e. Fill your annual with night-shirt parades, minstrel shows, bon-fires, class scraps, sweethearts, arithmetic, football, comic operas, initiations, campus, professors-off-duty and dog fights. That is the life— that is college life— and an annual first of all must reflect college life. Keep down statistics, spring poems, list of names and dates, and all other reading matter. ^hdeecch lililllllllllUIIIIHIIIIIllllllllllllllllllllllllOIIIIWn^^ I iiiuiiiniiiiniiiiiiiiiiiiiiiiiiiii T Making Drawings and Cartoons ^J^"\llll iiiajoiily ol' (liii\vinij;s iiuulc In' sliulcnls loi- use in Aiimiuls arc pen or line (lia\viiii;s, from which zinc etchings nmsl he nuulc. Sucli draw ings should he made on smoolh while i>rislol l^oai'd wilji Black Waleiprool India ink — lliggin's ink is hesl. ^'on nuisl make e\erv line and detail |)erl'ectly hiack. If you do not apply enough ink the surfaces will he a nuiddy hrownish color, which will not leproduce well. Also use strong fairly heavy lines with lots of solid hiacks. and no scratchy shading lines. .Make your drawings hold and clean. .\ll drawings nnist !)(,■ made ahout twice the si/e they are to ap|)ear in the hook, and nmsl hi' in tlu' |)r()|)er pio|)orlions for reduction to that size. I 3"- i ^'ou can figure these proi)ortions easily by lirsl drawing a rectangle, in pencil, on youi" drawing paper, just the size the drawing is to he when re|)ro(luce(l. Then draw a diagonal, as shown in diagram. .\ny other rectangle drawn upon this diagonal will he in the same propoition as the smallei- one. This .same scheme can he usi'd in ligui-ing the reductions of your photographs. Skdeecg^ IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH^ Kinds of Halftones Outline vignette halftone. Special treatment. Oval finish halftone, without line. Round finish halftone, with Complete outline halftone. Square finish halftone, with line. ON THIS PAGE are shown the different styles of reproducing photo- graphs by tlie engraving process. Ahiiost any photograph can be handled in any one of the above methods. By presenting your ilhistrations in these different ways, you can give your annual an appear- ance of variety. Outline and vignette halftones are especially good for illustrations that are to protrude into the margin, and such treatment always increases the prominence of the illustration on the page. Jiideecg^. Ask Us About The Screen HAU'TONlvS ;irc iii;i(lc in \;irioiis reduce il lo three inches high, write down the etpiation like this ."):7: :X:I1 This will give vou the unknown dimension. Mark copi/ like this The ti wished plate iriU then look like fhi^: ^kdeeco^ . llllllllllllllllllllllllllllllllllllllllllllllllllllillllllllliMlililllllllllllllllllllllllllll^ fmMAj>oiyjmw/Ao&n£cmmmcomMy No AU5JECT mummg ^.&i4 'ifeSi PliOOf fltCI! limmif. r 'EryJjuuut Ibtiit^ju/ %k X 3m. '"/l^k %/,r z. V&tt/iiut- Vius.SmM. '"/i/if >: f^. "hk 'Wir 3. Qnaii>--Ta^l>*St ^aun. "/3f,f x7/j« 'Mr 'ViiJ/r 1^ 1 Record Blank. Ordering Plates THE Iwo illuslralions on this page are reduced copies of Ihe iiislruc- lion slips and record sheets we furnish you lo simplify the work of ordering and recording plates. At the top is the "Record Sheet" on which you enter, for your own reference, the name and number of each plate as you send it to us. The smaller illustration shows our instruction blank. It is almost impos- sible for you to make a mistake or for- get anything in ordering plates when using these forms. Because of Postal Rules you cannot paste these slips on the copy, but must send them in a separate letter or pay excessive postage. Therefore you should num- ber each photograph and drawing, and also instruc- tion blanks to correspond, so we can paste them on the proper copies when they reach us. Begin numbering your halftones with 1 up to 1,000, and begin numbering your zinc etchings from 1,001 up. This makes it easy to keep etchings and halftones separated in 3^our record. We place the corresponding number on each plate when it is fin- ished, which makes it easier for the printer to do his instruction sup. work. From your record you supply him with the number of each plate used in the book, so there is no possibility of his getting the wrong plate on any page. Wrapping Copy You must wrap photographs very carefullj' in strong cardboard and heavy paper so there will be no danger of the pictures being cracked and broken in the mail. We cannot get good reproductions from folded or broken copy. Do not roll pictures either, but ship them in a flat package protected by corrugated board. ^fuieecc^ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii lEf'^^ I ,,, ,, ,,,„. i,,.,,.jij Ihis is the best method of grouping Lirge numbers oj portraits on one page that ;;•<• have yet cl:s- covered. Kaeh portrait is shou'n up large enough to be pleading, and there is no ugly waste space or background. There are forty-nine pictures in the above group, yet each portrait L^ fairly large. ffhdeeah iiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ Senior Panels IDEAS and styles in panel designs change so fast that we will not attempt to show them here. We have a separate folder devoted to panel designs which we will be glad to send you. Don't go in for elaborate designs. The pictures are the important things to show, yet manj^ designs are so elaborate that they completely overshadow the pictures. A graj^ bordered panel such as shown above is one of the least expensive, is always in good taste, and shows the pictures up well. Keep 'em smiling — This sort of an informal grouping will put more life on some of the pages. ^ideeco^ lli|i|ll!llllllll|il!|lttllll!lllllll!lliri!!ilTI!i: Snapshols should he grouped up in an easy free-hand ui;y. Trim your snapshots before mounting, so that only the important part of each one is left. Then the people wilt shoic up big. like they do here. These prints urrc mounted on /iciit'V ivhite cardboard, and the design draivn with black ink. ^hdeeco^ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim The Dedication Page THE dedication page is one of the most important in the book. You can afford to spend some time and money to get the best dedication picture possible. The halftone shown above was reproduced from a crayon portrait and greatly enhanced the artistic effect of the book in which it appeared. The Business Manager's W^ork WIIIIJ' the (IcUiil work ;iii(l ;irlislic ciciilidii ol' llic ;iiiiiii;il liills cii- lircl.N' l() Ilic lulilor, Ilic Uiisiiicss .\l;m;ii^cr li;is liii;iii(i;il woirirs :iii(l i(s|)()iisil)ililics tlml iiic CiiIIn ;is iiiipoilniil. Ilciniisl r:iisc Ilic iiKiiicv with which lo piihhsh Ilic hook, lie iiiiisl sec lh:il llu- ('(Mlor docs iiol |)l:iii lhiii,t;s loo c\|)ciisi\c' I'or Ihc iiicoiiic of Ihc l)ook. lie iiiiisl sell Ilic ;i(l\( rlisiiii;, iind coikIucI ;i siihsci-iplioii cainiJiiiifii. If he is ;i i^ood iiuiiKii^cr he c;in iiisiirc Ilic success ol' the book liiKmcinllx ;iiid ;i hook lluil isn't rm;iiici;ill> siiccessriil is ;i r;iiliii(.' no iii;iller how ij;ood ils coiilcnls. The lirsl Ihiii.y; I'or ;i husiiiess m;iii;ii;er lo do is lo in\c'slii;;ile the amount and sources ol' llii' income I'or llie annual — and decide ways lo raise this aniounl il' he can. This income is usually I'l-om se\eial sources: 1. Class Dues or special lees. 2. Sale of Adxerlising. ;{. Sale of Books. I. Organization I'Ves. ."). Special ["unds. raised hy class plays, etc. We will su|)|)ose that the total amount that can he raised is $S00.()(). It is llu'u necessary lo di\ide this amount up and allow a certain sum for each pail of the expense to be expected. I-'or instance, with an i'ii^ht hundred dollar income, we could spend about as I'ollows: 1. l-or Photoi^i-aphy $ .lO.OO 2. I-'or luigraving 2r)().()0 W. For Printing \M:^S)i^ I. Miscellaneous T.^.m .-). Reserve 100.00 This is called a "budget." and the editor nnisl live nj) lo it as nearly as |)ossil)le. The reserve fund should not be touched until you are certain your expenses are not going to be bigger than you thought they would be. ('osls ha\e a habit ol' being just a little bigger than you expected, so be sure to keep a reserxe. 1 1 is a good idea to go over the editor's dummy with him, and try lo lig- uie appioximately the total cost of the work that he has planned. Our Service l)e])artment will gladly do this foi- you if you find it diiTicult to do. IllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllW Placing^ Contracts AFTK1\ llic hiulgt'l lias been arranged Ihe nexl slep is to plaee the various conlraels. Because you can gel so nuich lielp and advice from your ^ engra\er, you should place this contract first of all. There are a number of good reliable firms in the Jmsiness, and you should not choose any but a good firm to do your engraving work. Cheap engraving is worth less than it costs. It will ruin the appearance of your book. Not Ho^v Cheap — But Ho^v Good MAKE this your slogan. Don't sacrifice cjuality anywhere in tlie book. Cut down on the number of pages or the kind of binding, or number of colors, but don't sacrifice GOODNESS. Several things are to be considered in placing the engraving contract: They are, Quality of workmanship, Price, and Service rendered (in addition to merely making the plates). The matter of price is negligible, for almost all good firms sell at prac- tically the same price. Quality is of course verj^ important, and you should ask to see actual printed annuals, not merely "proofs." Reputation counts. In Quality and Service you will find the Indianapolis Engraving & Elec- trotyping Company rating high. Look at the plates in this book. Most of them were made for and used \yy the Arbutus at Indiana University, 1919, and they show the regular run of our work. They are not special subjects, nor special plates. Our service department is made up of college men, who know college life and college spirit. The manager of this department was editor of a big Annual himself, and knows what all your troubles and problems will be. He will give 3^ou understanding service. You can turn to him for help about photography, or printing, or drawing, or business methods, or anything else that comes up and feel sure of assistance. It's a great thing to have a friend who knows, and this man will be your friend. For instance, we have often saved editors a good manj'^ dollars by sug- gesting panels or grouping in place of individual halftones, or bj^ advising them against some more costly process in favor of a cheaper and perhaps better one for the purpose. Even if you could get 2 or 3 per cent, more dis- count from some other firm you w^ould still make money by signing up with the Indianapolis Engraving Company simply because of this service. ffhdeeco^ iiiiiiiiimiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiyiiiiM^^^^^^^^^ The Printing Contract "T N ;iiiotlu T |);iil ol lliis l»()()k \\c show llic s|)ccirK;ili()iis which iiiiisl he I prepared hdorc son c;!!) i^cl prices IVoiii Ihc piiiHcr. I'hc |)riiiUr will * ,L!,i\c you ;i (Icliiiilc price for iJU' wliole joh of priiiliiii;. ^'o^l can't alTord lo pick a cheap piiiiler, either. He sure you \iy\ a priiilei' who lias a repulaliou Tor doini; j^ood clean work. 11' your hook is a \'eiv small one, your home (own |)iinleis will |)i'ol)al»l\' handle il. I'or a laii^ei' hook, it is cuslomary lo i.;el se\cral hids I'rom dilTerenl prinic is in sour neiL;hi)orhood — and when nou do Iliis, don't ij,i\i' il lo the lowest bidder, imless you ai'e con\ inced thai he will do tjood work. Oualil>' is moiv important than chea])- ness. I'ersoual ser\ iie and advice ol'feied are also worth consideiinif. Selling Advertising Space . ., .. ,. .. -r I v; I \ /• lla\e blanks like this piinl- ,.. , , , i !• t'd ui) and call on the mer- \\ e lu'rel)\ coniracl lor |>i>r^c' space ' in the .\dvertisiii.^ Section of the ' elianls of your town. Ad- |()2() p, I I, (", \\A verli.sing space should sell I'or which we will pay the sum of $ ^''•■^''>' '""'" ^^-"^ ''\ 1^^'^'^' '" when achertistnienl is |)ul)lished. (lopy small books lo $.">() a page to be furnished complete by US. j,^ |.„.^^. t-oHc^c annuafs. ''"^"^■'' • Mo.st merchaufs will l)e glad to help, becau.sc students * '^' ' ' ' ' ' '_'_ are usually good customers. The Subscription Campaign The more books you can i sell in advance the more STHSCHIPTION i certain yon will be that On receipt of copies of the y o u r book will succeed linancially. (ut a deposit li* 2 A R H T T U S with each order and you j inTcbv agree to pay to the Bursar of will not have so many "go Indiana" University the sum of $ back on you" when the book arrives. The funds so collected will help pay cur- rent expenses. Siiined: lllilllllllllllH^^^^^ Effect Is What You Want THERE is nol niiRh in the average annual lo take you oil' your feet. Too many Annuals are like circuses: when you have seen one you have seen them all. What annuals lack, is EPTECT. When the annual comes out, you will see little groups of students turning through copies of the book — not reading it, turning through it. It takes about twenty or thirty minutes to turn through the book, hastily, one glance to the page — and in those twenty' or thirtj^ short minutes is when final judgment is passed on the book. Unlike the plays of Shakespeare, opinion is not postponed for several generations. Now it is up to you to determine whether there wall be 300 dead pages, or whether every now and then there wall be something to stop them, some- thing to startle them, something that will help to make them sa3% when they have turned all the way through: "Gee, this is a good annual." The thing that will make them say it, is Effective Pictures. Remember, college annuals are looked at, not read. Effective pictures lie largely with the engraver. The engraver that you get will either kill your annual, or help you make it a big, astounding success. The Indianapolis Engraving and Electrotyping Company will take an interest in your book; they will advise you; they will help you to get effect. When you give them a photograph from which to make a cut, they will talk with you about the way to get the most out of it. Effect is not a matter of expenditure. A lot of money can be spent for engravings without any noticeable efTect. And a little money can be spent in such a way as to get a w^onderful effect. The Indianapolis Engraving and Electrotyping Company will not take w^ork from so many annuals that they will have no time to take a personal interest in yours. They wish to act as your advisers as well as your engravers. The college annual presents many problems to its editors and managers — one of them being: The best way to get the biggest effect with the least money. The Indianapolis Engraving and Electrotyping Company will help you when it comes to the pictures in your book. Campus firv Kotvn/?/ s^ouTJiade ^^v% ,^^ "% ^•v K^^ "^ .■V * ^ ^v ■/.v;^^'^ ,^-^ •%,, :/^ IV"' 'A^ ';^ />i ; .^^'""-^ ' ° " '" .cO* »>•'«* 'f^ .A^^" ^Z- ■■^.- „X^^ ,#''^. » -!• ■■■■ !, -^ <•-' O 0^ .5 -''c^. . '-^ "

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