WHAT TO SEE 
 PHILADELPHIA 
 
 Compliments of 
 
 JOHN WANAMAKER 
 
 Philadelphia 
 
WHAT TO SEE 
 
 IN 
 
 PHILADELPHIA 
 
 Copyrighted and Published by 
 
 JOHN WANAMAKER 
 
 PHILADELPHIA 
 1911 
 
PHILADELPHIAvW 
 
 HE Student of American history and American 
 institutions will ever find in the ''City of Brotherly 
 Love" perpetual surprises and an inexhaustible 
 interest. It is the city of origins. Philadelphia 
 was not made: it had its birth in the concurrent 
 circumstances which helped to make the Nation. 
 Philadelphia is focal. It occupies the unique place 
 of holding within its environs the birthplace of the United States. 
 Here the Declaration of Independence was drafted and promulgated; 
 here the Constitution of the United States was framed and finally rati- 
 fied; here was the first seat of the government of the great Common- 
 wealth of States; here "Old Glory" — the Stars and Stripes — the flag 
 of the Nation, was first made; here may be seen the "Old Liberty 
 Bell" whose bronze tongue first proclaimed "Liberty throughout all 
 the land." 
 
 d. The historic structures holding these reverent memories are still pre- 
 served and invite the lover of his country. Philadelphia holds also a 
 unique place in the commerce of the Nation. New and startling prin- 
 ciples of trade inaugurated here and fostered by the genius of a high- 
 minded mercantile spirit have swept the world. It is a typical American 
 city. It is a city of quaintness and beauty. Its ample parks, drive- 
 ways, boulevards, public buildings, museums, churches and institutions 
 of learning, together w^ith its scores of institutions founded for the 
 amelioration of human suffering and the uplift of humanity, make it a 
 city for the Nation to be proud of; a city the visitor will ever hold in 
 a glad place in his memory. 
 
 2 
 
THE LIBERTY BELL 
 
 Independence Hall, Chestnut Street, between Fifth and Sixth 
 
 THE brazen tongue of this old bell, America's most sacred relic, 
 first announced the legal formation of the United States. It 
 will ever remain the tocsin of independence. It hangs within 
 the main corridor of Independence Hall from the old oaken yoke 
 from which it swung on that memorable 8th of July, 1776, when its 
 hoarse notes did "Proclaim liberty throughout all the land." 
 
INDEPENDENCE HALL 
 
 Chestnut Street, between Fifth and Sixth 
 
 4 
 
 THE most historic, the most venerable and the most sacred of all 
 Philadelphia's structures. The visitor here u^alks with Wash ■ 
 ington, and Jefiferson, and Adams, and all the loyal hearts of 
 the Colonial period. Alive again are those early scenes when every 
 hour tried men's souls, and which finally culminated in the patriotism 
 of the proudest crisis of American history — the immortal Declaration 
 of Independence, signed in this building, and from whose steps it was 
 proclaimed in 1776. 
 
CARPENTERS' HALL 
 
 Chestnut Street, between Third and Fourth 
 
 IF Independence Hall could have a twin sister, the relationship 
 would be found in Carpenters' Hall. Many students of American 
 history accord it the same veneration. It is built of brick and 
 stands at the head of a court running south from Chestnut street, 
 between Third and Fourth. Within the walls of this modest structure 
 the First Continental Congress assembled on September 4, 1774, and it 
 was here that the liberty was conceived which had its birth in Inde- 
 pendence Hall. Today it is a museum of American history. 
 
 5 
 
THE BETSY ROSS HOUSE 
 
 Arch Street, near Third 
 
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 THE "Old Flag House." In May, 1776, Washington and a com- 
 mittee employed Betsy Ross to make a sample flag of thir- 
 teen stars and thirteen stripes, which was adopted by Congress 
 on June 14, 1777, as the ensign of the nation — the flag destined to 
 become "Old Glory" — the proudest, freest flag on land or sea! Under 
 this peerless starry emblem men have gone down in battle, but Liberty 
 lives on. 
 
 6 
 
THE LETITIA PENN COTTAGE 
 
 West Fairmount Park, North of Girard Avenue 
 
 WILLIAM PENN constructed this cottage for his daughter 
 Letitia. It was the first brick house erected in Philadelphia, 
 and the deed bears the date of 1682. The original house 
 stood in a small street known as Letitia street, between Front and 
 Second streets, and running south from Market street. Finally, be- 
 cause of business encroachments, the house was taken apart, piece by 
 piece, and removed to its present commanding site in Fairmount Park. 
 Here the visitor may feast on the relics of those wonderful bygone 
 days, and also see one of the wonderful Park vistas. 
 
OLD SWEDES' CHURCH (Gloria Dei) 
 
 Swanson Street, below Christian 
 
 THIS church was dedicated as the "Gloria Dei Church" and is 
 the oldest church in Philadelphia. The edifice, which was 
 begun in 1698, was dedicated July 2, 1700. It was long 
 looked upon as a masterpiece of ecclesiastical architecture and an im- 
 posing public building. The bell which hangs in the spire was cast for 
 the church in 1643 by G. Hedderly, and bears this inscription, "I to the 
 church the living call, and to the grave do summon all." The grave- 
 stones in the old burying ground bear the names of many patriots and 
 illustrious sons of Pennsylvania. 
 
BENJAMIN FRANKLIN'S GRAVE 
 
 Christ Church Cemetery, Southeast corner of Fifth and Arch Streets 
 
 FRANKLIN has been called "the wonder of Europe and pride of 
 America." His dust, together with the remains of his wife and 
 infant son, lies beneath this modest marble slab in Christ 
 Church Cemetery. The man who harnessed the lightning recks noth- 
 ing of the world's progress that surges about his tomb. Within this 
 old churchyard may be found the graves of many notable signers of 
 the Declaration of Independence. 
 
 9 
 
CHRIST CHURCH 
 
 West Side of Second Street, North of Market 
 
 THIS notable building is closely interwoven with the life and 
 history of Philadelphia and the nation at large. It was erected 
 in 1727 to replace a one-story structure which had occupied 
 the site since 1695. President Washington and President Adams each 
 had a pew within this sacred edifice. Here Franklin and Henry Clay 
 worshiped. A portion of the Communion service was presented by 
 Queen Anne and is today an object of historical interest. The burying 
 ground holds the bodies of a host of Revolutionary patriots. 
 
 10 
 
WASHINGTON'S HOUSE 
 
 Market Street (then High), near Sixth 
 
 THE building on the left was the Philadelphia home of George 
 Washington while President of the United States, and later 
 became the Schuylkill Bank, one of the earliest of Philadel- 
 phia's banking houses, and an institution famous in the financial annals 
 of the city. This landmark was finally to give place to Oak Hall, where, 
 in 1861— on the very day when Fort Sumter was fired on— John 
 Wanamaker founded his business. During the days of Washington's 
 official residence here, within the enclosure of the high brick walls, 
 this old mansion was the scene of gay activity and lavish entertainment. 
 
 11 
 
OAK HALL 
 
 Sixth and Market Streets 
 
 Oak Hall, Sixth and Market Streets, Philadelphia. John Wanamaker and 
 
 Nathan Brown, Partners, Founded the Wanamaker Business Here in 1861, 
 
 thus Connecting the Wanamaker Business'with Two Great Wars 
 
 12 
 
THE WANAMAKER STORE 
 
 PHILADELPHIA 
 
 The Largest Retail Store in the World 
 
 The Building is Twelve Stories High. Three Stories Below the 
 Street Level, and Contains Forty-five Acres of Floor Space 
 
Wanamaker's Chestnut Street Entrance 
 
 THE magnificent entrance on the Chestnut street side of the 
 Wanamaker Store leads into what is now the most beautiful and 
 wonderful store in the world — the store of mutuality, the store 
 of hospitality, the store of service. 
 
 For fifty years this business has been growing, until now, in its Golden 
 Jubilee Year, it stands a wonder of the world, not only in architectural 
 beauty, but in its distribution of trustworthy merchandise at uniformly 
 right prices, and in its prompt service and 
 assistance at all times. 
 
 It is unique in its efficiency. 
 
 A store where you may buy any article 
 of merchandise, which will be delivered 
 free according to the regulations of the 
 Wanamaker World-wide Free Delivery. 
 
 A store having one of the finest res- 
 taurants in the world, with a Visitors' 
 Headquarters stationed in the Rendezvous, 
 an extensive suite of beautiful lounging 
 rooms for the public comfort. 
 
 A store equipped with the Marconi 
 wireless telegraph. 
 
 A store having excellent taxicab serv- 
 ice (Wanamaker's unlimited 20 per cent, 
 discount). 
 
 Wanamaker's Carriage Entrance. 
 Juniper St. Showing Vista of City 
 Hall Through Arch of Driveway 
 
 14 
 
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 Grand Court in the New Wanamaker Store, Philadelphia, Containing the 
 Grand Organ, the Largest Organ in the World 
 
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Vista from Grand Court, Looking Toward Juniper Street Entrance 
 
 16 
 

 
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 The Men's Lounge, on the Subway Gallery 
 
 LONDON SHOP FOR MEN 
 
 ABOVE is a glimpse of tbe Meu's Lounge, adjoiuiug the London Shop — a 
 men's shop where all that is new in Loudon is here for any man. Eng- 
 lishmen, above all men, dress comfortably, and yet with an undoubted 
 air of distinction. If you would have an English top-coat, a motor 
 duster, your suit or shirts made to your measure, visit this shop — where every 
 order will be promptly executed, and where you will find clothes which are 
 different, which are exclusive, and which are correct. 
 
 A Glimpse of the London Shop 
 
 17 
 
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 IKE the Grand Court, 
 Egyptian Hall is one of 
 the most inspiring fea- 
 tures of the Wanamaker Store. 
 Here concerts of a high order 
 are given, and superbly illus- 
 trated lectures of the first 
 educational value. The illustra- 
 tion on the right shows the hall 
 in use during a great exhibition 
 of pianos — the Piano Store em- 
 bodying one of the most dis- 
 tinctive permanent exhibitions 
 to be found anywhere. Whether 
 you desire a piano to fit a 
 "period"' drawing room or one 
 for the tiniest and- most mod- 
 est of homes, our display holds 
 for you knowledge equally 
 valuable. 
 
 But the Wanamaker Stores 
 have not stopped with the mere 
 marketing of pianos and other musical instruments. They have made 
 of their piano business a great musical and educational force, by 
 providing this great concert hall of rare beauty, wherein, free to the 
 public, are given frequent musical festivals. In this notable work they 
 have been given the cordial and very helpful co-operation of the 
 musical profession. Here have assembled some of the great music 
 masters of the world. Here have .played great virtuosi of the organ, 
 the piano, the violin and other musical instruments. Here leading 
 composers have interpreted their own original compositions. 
 
 For music lovers the world over, the great organ, the largest and 
 most complete in the world, with its total speaking stops numbering 
 140 and its 10,059 pipes, is located in the Grand Court, the very centre 
 of the store. This sublime instrument opens up a new world to the 
 virtuoso and a larger world to the ear of every lover of music. 
 
 18 
 
Egyptian Hall. Wanamaker Store, Philadelphia, used as a Piano Salesroom and 
 as an Auditorium for Concerts and Educational Lectures 
 
THE GREAT CRYSTAL 
 TEA ROOM 
 
 THIS splendid Tea Room, on the eighth 
 floor of the Wanamaker Store, occupies 
 the entire Chestnut street front, and can 
 be reached by forty-eight elevators. It is an un- 
 usually lovely room, the treatment being French 
 Renaissance, with the wood, which is oak, fin- 
 ished in Circassian brown. As the name implies, 
 the artificial illumination of the Crystal Tea Room 
 is given by beautiful crystal electroliers, which 
 are most unusual and a marked feature of the 
 room. 
 
 The kitchens are sanitary and roomy, having a 
 model ventilating system which makes them cool 
 and comfortable in even the warmest weather. A 
 special department is given to nearly every kind 
 of food. There are the sea-food rooms, butter 
 shop, ice department, etc., making good and 
 prompt service possible. 
 
 Above ; 
 Great Cryir 
 showing.th^ 
 form a coI<c 
 
 On th.' 
 
 Imperial ' 
 
 where a hi 
 
 served for' 
 
 party if S' -^^ 
 e 
 
 The Ce 
 
 Room is 
 right. It 
 golden o* 
 served for 
 
CORONATION RED ROOM 
 
 IMPERIAL BLUE ROOM 
 GOLDEN JUBILEE ROOM 
 
 The Men's Section comprises three rooms: the 
 Coronation Red Room, a delightful reading or 
 smoking room; the Imperial Blue Room; and 
 the Golden Jubilee Room, named in honor of the 
 Wanamaker Golden Jubilee. 
 
 These rooms, as well as the Great Crystal Tea 
 Room, upon which they open, because of their 
 beauty, excellent management and delicious cui- 
 sine, are among the most dehghtful places to 
 lunch in Philadelphia. 
 
 Dainty china, Colonial silver and fine table 
 linen are used, making the tables most attractive. 
 
 is a vista of the 
 jtal Tea Room, 
 e pillars, which 
 )nnade. 
 
 e left is the 
 Blue Room, 
 ncheon may be 
 
 an individual 
 
 desired. 
 
 lolden Jubilee 
 shown on the 
 is finished in 
 i, and is re- 
 men. 
 
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 THE RENDEZVOUS 
 
 OR VISITORS' HEADQUARTERS 
 
 AT the close of the Louisiana Exposition, held in St. Louis in 
 1904, the Wanamaker Store bought the German Exhibit of 
 Arts and Crafts shown in the Varied Industries Building. 
 These rooms are now installed on the eighth floor, next to the Great 
 !^rystal Tea Room, where visitors are cordially invited to use and 
 njoy them. 
 
 Here any information you want will be given you; here you may 
 heck your parcels; here you may telephone. As rooms of public 
 omfort they are unique and restful, and a delightful meeting place. 
 
 A Glimpse uf the RcudciL\uui 
 
THE Jewelry Store, Chestnut street front, stands by itself in its 
 comprehensiveness. All that is beautiful both here and 
 abroad is closely studied, and here may be purchased not 
 only wonderful g^ms, but silver and glassware in the newest designs, 
 at moderate prices. Every one who knows Europe comes upon cor- 
 ners in the various salons where one has a sudden feehng of bemg 
 in the Old World, so faithfully have we followed all that is good in it 
 and adapted it to American needs. So, in the Jewelry Store odd 
 pieces of jewelry and unusual setting are to be found. 
 
 ON the fifth and sixth floors great displays of furniture of all 
 sorts are shown. Period furniture, true in its reproduction 
 to the finest art of cabinet-making, such as Sheraton and 
 Hepplewhite; drawing-room sets in the styles of Louis XV and XVI, 
 as well as a great assortment of less expensive but well-made furniture 
 for homes of modest furnishings. During the summer months the 
 rustic and wicker furniture appropriate for porch or garden is dis- 
 played in unusually beautiful and effective ways, suggesting the 
 manner of its uses. 
 
 THE connoisseur of fine china and bronzes will find pleasure in 
 the displays shown on the fourth floor. Articles of rare 
 beauty are shown, as well as the more practical china and 
 class for everyday use; wherever in the world fine wares are to be 
 Found, there our representative has traveled to bring them here, 
 enabling us to show a permanent display unrivaled in variety. 
 
 THE Housewares Store will interest every woman, in fact, every- 
 body, for there all the little conveniences of life, all the latest 
 labor-saving contrivances of every description which are 
 worthy of place, may be found. There are quite as many articles 
 for the kitchen and pantry and household generally as for personal 
 convenience. 
 
 T 
 
 HE Rug Store is a notable part of this great business. Here 
 may be found an unusual number of Oriental rugs of rare 
 designs: rugs which we import ourselves, making it possible 
 at times to offer them at remarkably attractive prices. 
 
 The domestic rugs are also very attractive, and are shown in an 
 almost unrivaled variety. 
 
 23 
 
PARIS is the world's greatest atelier 
 of women's fashions, the ideas 
 for everything that a woman 
 wears are born there and developed with 
 wonderful and exquisite facility. Very 
 naturally, then, the staff which we 
 maintain in our Paris office gives accu- 
 rate and quick fashion service, which has 
 kept the Wanamaker Stores in the first 
 position of prominence as fashion au- 
 thorities. Twice a year great exhibitions 
 of beautiful Paris gowns and hats are 
 held, while weekly shipments of new 
 Paris millinery keep the Millinery Salons 
 constantly brimming with ideas. Indeed, 
 throughout the store the influence, good 
 taste and beauty of Paris modistes and 
 couturiers is distinctly felt, not only in 
 hats and gowns, but in all branches of 
 dress; in the exquisite French lingerie; 
 in corsets and in the little accessories. As soon as a style or a new 
 idea is launched in Paris, the Wanamaker store is informed of it; and 
 that style or that idea is at once found here. Indeed, so close is the 
 contact between the Paris Bureau and the stores here, that any matter 
 of great interest is cabled; and so closely is the Paris Bureau in touch 
 with the new ideas of Paris, that a fact is sometimes known by us 
 here, in America, before Paris itself has quite realized it. 
 
 TO "speak truly of the store and its merchandise" is the simple 
 rule of Wanamaker publicity; while its conception of a 
 great store's duty to the public may be summarized: 
 To gather conveniently under one roof all the world's products 
 for personal wear and home-furnishing, selecting with expert care and 
 wise discrimination; buying always the best, but buying with such 
 knowledge and judgment as to admit of selling at the lowest possible 
 prices; recognizing the FACT that good morals and good manners 
 are as important as good merchandising; that the customer's comfort 
 and convenience deserve first thought; and *hat NOTHING BUT 
 PERFECT SATISFACTION EVER SEALS A SALE. 
 
 24 
 
Cold Air Fur Storage Vault, in the New York and Philadelphia Wanamaker Stores, 
 Where the Temperature is Kept Ten Degrees Below Freezing 
 
 85 
 
im Pumps and Tanks. Tunnel under Thirteenth Street, showing how power and 
 are conducted from the Power House to the Philadelphia Wanamaker Store. 
 Also showing elevator valve gear beneath all elevators. 
 
 light 
 
 80 
 
PATRIOTIC TABLETS 
 
 
 WANAMAKER'S is in- 
 finitely more than a 
 vast mercantile empo- 
 rium — more than a museum 
 where may be found the 
 treasures of the thirty-two 
 points of the compass — more 
 even than an exposition of art 
 and architecture. It is a place 
 of PATRIOTISM. 
 
 On the walls of this great com- 
 mercial temple may be found 
 tablets erected in bronze to the 
 makers and saviors of the Re- 
 public — tablets that tell their 
 silent story to the thousands upon thousands who throng these vast 
 aisles, 
 
 LINCOLN TABLET 
 
 This bronze tablet, to l)e fouiul immediately 
 as you enter tbe main aisle on Market street, 
 contains the immortal speech of I'resident Lin- 
 coln delivered at Gettysl)iirg- at the dedication 
 of the National monnuient to the soldier dead. 
 An address which will live when speech mould- 
 ers and lips are dumb. There is no second 
 and there is no third. K ') 
 
 PENN TABLET 
 
 To the left of the Juniper street entrance, William 
 Penn, the founder of the great Commonwealth of 
 
 Pennsylvania, 
 is declared in 
 bronze as set- 
 ting forth his 
 immortal prin- 
 ciple of walking 
 on the broad 
 pathway of 
 good faith and 
 honor. A man 
 
 whose name and fame will go down to latest genera- 
 tions as the exemplar of honor, fair dealing and 
 righteous government, a pioneer of the immortals. 
 
 GRANT TABLET 
 
 To the right of the main aisle as you enter 
 the building on Market street. Sentiments from 
 the lips of the great soldier-statesman are 
 here set forth in bronze. Grant, the magnani- 
 mous, the man who, after he had made all 
 his foes sheathe their swords, uttered his un- 
 dying sentiment — a sentiment that finds an 
 echo in every patriotic heart, "Let us have 
 peace." 
 
 y 
 
CITY HALL 
 
 CITY HALL covers an area of over four acres of ground. The 
 basement is of granite construction, and the superstructure of 
 Massachusetts marble, with a cost, including furnishings, with 
 a rise of twenty millions of dollars. It occupies what in the early- 
 days of Philadelphia was known as Center Square, and later as Penn 
 Square. It is a world-imposing sight. The great pile of marble and 
 granite is surmounted by a lofty tower holding a colossal statue of 
 William Penn, who looks out over the city toward the Treaty Elm. 
 The circle of electric lights about the head of this statue may be 
 seen at night for a distance of over thirty miles. The Supreme Court 
 room is considered the most ornate in the world. 
 
 S9 
 
BROAD STREET 
 
 Looking Toward City Hall 
 
 
 BROAD STREET is the great north and south thoroughfare of 
 the city, extending from the northern suburbs south to League 
 Island. It is 120 feet wide and more than 15 miles in length. 
 The view here presented was taken at the time of the visit of the 
 Elks to Philadelphia, and shows the Land Title Building on the left 
 and the North American Building on the right. 
 
 30 
 
BROAD STREET STATION 
 
 Pennsylvania Railroad Depot 
 
 
 
 
 THE Pennsylvania trains run into one of the largest sheds in 
 the world. The building is opposite the great City Hall, and 
 is built of granite and brick, with terra cotta trimmings. Its 
 eleven stories of Gothic architecture, holding sixty million pounds 
 of iron, with its vast roof covered with translucent glass, make out 
 of this highway of the people a place of inspirations and add another 
 contribution to the beauty of the city. 
 
 31 
 
PHILADELPHIA AND READING 
 TERMINAL BUILDING 
 
 Market and Twelfth Streets 
 
 A WELL-NIGH perfect example of imposing architecture. Two 
 stories of New Enghind granite, crowned by six stories of 
 pink-tinted brick, trimmed with white terra cotta. Spacious 
 waiting rooms, noble entrances, and provisions of comfort for the 
 thousands who daily crowd this highway of steel. 
 
THE PENNSYLVANIA 
 ACADEMY OF THE FINE ARTS 
 
 Broad Street, Corner of Cherry 
 
 THE style of architecture of this interesting building is Vene- 
 tian. Above the entrance is a mutilated statue of the goddess 
 Ceres, exhumed at IMegara, Greece. Within these picturesque 
 walls may be found a large library and a priceless assemblage of art 
 treasures. The Academy supports schools in drawing, painting and 
 sculpture which rank among the first in America. 
 
 33 
 
GIRARD COLLEGE 
 
 Ridge and Girard Avenues 
 
 AN imposing structure of noble Corinthian architecture, founded 
 and endowed by the splendid munificence of Stephen Girard, 
 philanthropist, merchant and patriot. In 1812, when the United 
 States government needed money, he loaned it $5,000,000. The 
 school was founded for the training and education of poor orphan 
 boys, and right royally has this mission been fulfilled. In the south 
 vestibule the ashes of Stephen Girard repose in a noble sarcophagus; 
 while above it there is a striking statue of the founder, from the chisel 
 of Gevelot. 
 
 MEMORIAL HALL 
 
 Fairmount Park 
 
 MEMORIAL HALL was erected by the city of Philadelphia at 
 the time of the Centennial, at a cost of $1,500,000. It is the 
 permanent home of the Industrial Art Schools. The wealth 
 and variety of its exhibits would repay a visit across the continent. 
 
 34 
 
THE UNION LEAGUE 
 
 Broad and Sansom Streets 
 
 THE UNION 
 LEAGUE was 
 organized dur- 
 ing the Civil War, and 
 sent many fully equipped 
 regiments to the front. 
 It is pledged to aid the 
 government, and holds 
 n its membership many 
 of the leading citizens 
 of Philadelphia. The 
 League has entertained Presidents and prominent men of the United 
 States, as well as men of eminence from other countries, 
 
 MASONIC TEMPLE 
 
 Northeast Corner of Broad and Filbert Streets 
 
 THE building is of pure Norman architecture, rising 95 feet from 
 the pavement, v/hile the massive granite towers, 250 feet high, 
 help to form an imposing facade. The building is most sump- 
 tuously furnished, and is a fine example of the progressive spirit of the 
 great order it represents. 
 
 36 
 
THE NEW UNITED STATES MINT 
 
 Seventeenth and Spring Garden Streets 
 
 THIS structure, of Maine granite, cost $2,400,000. The cabinet in 
 this splendid building contains the largest and finest collection 
 of coins in the world. In a tour of the Mint may be seen 
 the gold and bullion as they are received, on down through all the 
 processes until they are stamped with the seal of the government — a 
 process of surpassing interest. The Philadelphia Mint, which dates 
 from 1792, was the first to be established in the United States. 
 
 FIRST THINGS IN PHILADELPHIA 
 
 Tbe first pleasure grounds in the country were laid out in 1G81, among them 
 
 Center Square, adjacent to the site of this Store. 
 The first medical scliool was established here in 1751. 
 The first hospital, the Pennsylvania, was started in 1751. 
 The first lightning rod was set up in this city in 1752. 
 The first arsenal in the State formerly stood on the site of this Store. 
 Vhe first High School in the country once stood on a portion of this site. 
 The first piano in the country was made in this city in 1775. 
 The first use of pneumatic cash tubes was in this Store. 
 The first law school in the country was opened in this city in 1790. 
 The first bank in the country, the Bank of North America, opened in 1783. 
 The first use of electric lights for stores was in this Store. 
 The first water works in the country were in Center Square, opposite the site 
 
 of this Store. 
 Philadelphia is the first city in the world to have a fire pipe line. 
 The first store in the world to install 2000 telephones was this. 
 The first store in America to adopt simplified spelling was Wanamaker's. 
 The first store in the world to have an American Week wns Wanamaker's. 
 The first store in the world to receive Marconi messages was Wanamaker's. 
 The first store in the world to receive telephone messages night and day was 
 
 Wanamaker's. 
 The first Supreme Court was established in Philadelphia. 
 
 39 
 
STORE COMFORTS AND HOW TO 
 USE THEM 
 
 Visitors' Headquarters, Eighth Floor Rendezvous. 
 
 Public Service Bureau, Women's Waiting Room, Main Gallery. 
 
 Wireless Telegraphy and General Telegraph Station, Main Floor, 
 where messages may be sent to all parts of the world. 
 
 Telephone Stations, in the Waiting Room on the Main Gallery or the 
 Rendezvous, Eighth Floor. Telephones for public use are near every 
 counter in the Store. These may be used free of charge from one part 
 of the Store to another, and with the usual rates of toll outside the Store. 
 
 Post Office, Main Floor, v/here world-wide or special delivery stamps 
 may be bought. 
 
 Women's Waiting Room, Main Gallery, or the Rendezvous on the 
 Eighth Floor. 
 
 Great Crystal Tea Room, Eighth Floor. 
 
 Dairy, Subway Gallery. 
 
 Physicians and Nurses may be obtained, Eighth Floor, Thirteenth 
 and Market streets. 
 
 Public Stenographers in the Waiting Room, Main Gallery. 
 
 Men's Lavatory. Subway Gallery; or Smoking Room, Eighth Floor. 
 
 Lost and Found Bureau, Subway Gallery. 
 
 Souvenirs of tlie City, near I'ost Office and in Book Store. 
 
 TOURS THROUGH THE STORE 
 
 This great building and business, alone of its kind in the whole world, repay a systematic 
 tour with much of pleasure, interest and information. ASK FOR A GUIDE at the 
 Rendezvous, Visiters' HeadQuarters, Eighth Floor. 
 
 LITTLE THINGS WHICH WILL HELP YOU 
 
 If you want to find anything in the Store and cannot, use one of the 
 telephones and ask for "Information." 
 
 If you want to check a parcel, go to the Women's Waiting Room, 
 on the Main Gallery, or Rendezvous, Eighth Floor. 
 
 If you want to know where to locate anything in the Store, look 
 at the directories placed by the side of all elevators. 
 
 If you want a transfer, one may be obtained on the Subway Gallery 
 or on the Main Floor. The transfer system secures a single settlement 
 and simultaneous delivery of purchases made on the same occasion in 
 various parts of the house. A transfer sheet may be used when it is de- 
 sired that goods should be assembled from every part of the house and 
 delivered together. 
 
 If you want a special delivery for a purchase, the assembling of goods 
 is expedited by using a RED transfer. Customers wishing to carry goods 
 home should insist upon a RED transfer being given them. 
 
 For points of interest outside of the Store, consult enclosed map; and 
 you'll find this Store, with its central position, and its trolley and subway 
 connections, north, south, east and west, an ideal point of departure. 
 
 37 
 
The Installation of the 
 
 MARCONI WIRELESS TELEGRAPH 
 SERVICE 
 
 IN 1878 the Wanamaker Philadelphia store was the first to be equipped with 
 electric light. 
 Wanamaker's was the first store to install the telephone as an essential 
 part of its service to the public ; and later (1905) the all-night telephones. 
 
 In 1911, Wanamaker's, faithful to its aim continually to increase the public 
 convenience, is the first store to be equipped with 
 
 Wireless Telegraph Service 
 
 These wireless stations are now formally dedicated to the public service as offi- 
 cial stations of the Marconi Wireless Telegraph Company, and will be open for 
 the receipt of messages during the hours the Store is open. 
 
 Messages will be received for steamers at the Western Union Telegraph office, 
 on the Main Floor, Central, near the post office, in the Wanamaker Store. Com- 
 munication can be had with ships 150 or more miles away whenever such steamers 
 are fitted with a Marconi apparatus. Messages will be charged for at the regular 
 rate, $2 for the first ten words, and 12c for every extra word. Address and signa- 
 ture free of charge. In case of ships at greater distances from this station, 
 messages will be sent via the following stations at rates given here: 
 
 COAST STATION 
 Sea Gate, N. V. . 
 Philadelphia Pa. . 
 Cape May, N. J. 
 Cape May, N. J. . 
 Cape May, N. J. 
 Virginia Beacn, V;i. 
 I'ernandina, ITa. 
 Key West, Fla. . 
 Sagaponack, N. Y. 
 Sagaponack, N. Y. 
 Sagaponack, N. Y. 
 Siasconset, Mass. 
 Siasconset, Mass. 
 Siasconset, Mass. 
 Camperdown, N. S. 
 Camperdown, N. S. 
 Camperdown, N. S. 
 South Wellfleet, Mass. 
 South Wellfleet, Mass. 
 
 Messages received from ships at the station will be delivered through land 
 wires, the usual land toll being added. 
 
 Those having accounts with the Wanamaker Stores may have incoming or 
 outgoing messages charged if they desire. 
 
 Incoming passengers from Europe may send orders to Wanamaker's jy/Vz wireless, 
 and we will care for them and, if desired, will have the goods at the ship on arrival. 
 
 Visitors zuho may be interested are invited to see the nezu Wireless Station, 
 2vhich is situated on the Eleventh Floor. Guides may be procured from 
 Visitors ' Headquarters in the Rendezvous, on the Eighth Floor, Central. 
 
 
 No. of 
 
 1 rom Port of Arriva 
 
 Rate 
 
 Hours Out 
 
 or Departure 
 
 $2.00-12 
 
 4- 
 
 New York 
 
 2.00—12 
 
 ■t 
 
 Philadelphia 
 
 2.00-12 
 
 10 
 
 Philadelphia 
 
 2.00-12 
 
 24 
 
 Baltimore 
 
 2.00—12 
 
 10 
 
 New York 
 
 2.00—12 
 
 28 
 
 New York 
 
 2.00-12 
 
 50 
 
 New York ' 
 
 2.00—12 
 
 6.S 
 
 New York 
 
 2.25—13 
 
 10 
 
 New York 
 
 2.25—13 
 
 24 
 
 Philadelphia 
 
 2.25-1.3 
 
 3(i 
 
 Baltimore 
 
 3.00—18 
 
 24 
 
 New York 
 
 3.00—18 
 
 36 
 
 Philadelphia 
 
 3.00—18 
 
 48 
 
 Baltimore 
 
 4.00—24 
 
 .36 
 
 New York 
 
 4.00—24 
 
 48 
 
 Philadelphia 
 
 4.00—24 
 
 (>0 . 
 
 Baltimore 
 
 5.00-50 
 
 60 
 
 New York 
 
 2.00—12 
 
 12 
 
 Boston 
 
 38 
 
TAXIGAB SERVICE 
 
 Wanamaker Unlimited 20 Per Gent. Discount 
 
 by which you can save one-fifth of the total amount of fare registered 
 on the meter, WITHOUT LIMITATION, for any trip to or from 
 Wanamaker's. 
 
 Telephone Walnut 3550 (Bergdoll Motor Car Company) or 
 Filbert 1 (Wanamaker's), and a taxicab will be sent to you at any 
 address. By dismissing this cab at the Store you save waiting charges, 
 and another cab will be called for you when you are ready to leave. 
 
 The rebate coupon obtained from our uniformed attendant at 
 the Juniper Street Motor Entrance, at the beginning or end of your 
 journey, is accepted by the driver for 20 per cent, of the fare. 
 
 WANAMAKER STORE DIRECTORY 
 
 With Floor Numbers 
 
 ACCOUNTS. Main floor. 
 
 ADJUSTMENTS, Subway Gallery. 
 
 APRONS. 3 floor. 
 
 ARTISTS' SUPPLIES. 5 floor. 
 
 ART NEEDLEWORK, 2 floor. 
 
 AUDITORIUM. 2 floor. 
 
 AUTOMOBILE SUPPLIES, Subway Gallery. 
 
 AWNINGS. 4 floor. 
 
 BABY CARRIAGES, Subway floor. 
 
 BABY CLOTHES. 3 floor. 
 
 BAGS, GRIPS. Main floor. 
 
 BATHING SUITS (women's, 1 floor; nioirs, 
 
 Main floor), 
 BLANKETS & SPRINGS, 5 floor. 
 BELTS. Main floor. 
 BICYCLES. Subwav Gallery.. 
 BOATS. Subway Gallery. 
 BOOKS. Main floor. 
 BASKETS, Subway floor. 
 BRASSES. 4 and Subway floors. 
 CAMERAS. Main floor. 
 CANDY. Subway floor. 
 CARPETTS. 3 floor; MATTINGS. .*? flour. 
 CHECKING ROOMS. Main Gallery. 
 CHINA. GLASS. 4 floor. 
 CLOCKS. Main Gallery, 
 
 CLOTHING FOR MEN & BOYS. 1 floor. 
 COATS & WRAPS FOR WOMEN. 1 floor. 
 CONTRACTS, 3 floor. 
 CORSETS. 3 floor. 
 CREDIT BUREAU. Main floor. 
 
 CROCKERY. 4 floor. 
 CURTAINS, 4 floor. 
 
 CUSTOM TAILORING for women. 2 floor. 
 CUSTOM TAILORING for men, 1 floor. 
 CUT GLASS, 4 floor. 
 CUTLERY, SCISSORS. Subway floor. 
 CUTLERY. TABLE, Main & Subway floors. 
 DAIRY. Subway Gallery. 
 DECORATING. INTERIOR. 3 floor. 
 DIAMONDS, JEWELRY, Main floor, 
 DRESS GOODS, 1 floor, 
 DRESS SKIRTS, 1 floor. 
 DRESS TRIMMINGS. Main floor, 
 DRESSMAKING, 2 floor. 
 DRY CLEANING, Main floor. 
 ECCLESIASTICAL BUREAU, Main Gallery. 
 EGYPTIAN HALL. 2 floor. 
 ELECTRICAL SUPPLIES. Subway floor. 
 EMBROIDERY. ART, 2 floor. 
 EMBROIDERIES. Main floor. 
 ENGRAVING. STATIONERY. Main floor. 
 FANCY GOODS, Needlework, 2 floor. 
 FIRE SETS, Subway floor. 
 FLANNEL, 1 floor, 
 FRENCH ROOMS, 3 floor, 
 FURNISHINGS FOR MEN & BOYS. Main 
 
 floor. 
 FURNITURE, 5 & 6 floors. 
 FURNISHED ROOM. 8 floor, 
 FURS. 2 floor. 
 FUR STORAGE VAULTS, 10 floor. 
 
 ?.9 
 
WANAMAKER STORE DIRECTORY 
 
 With Floor Numbers — Continued 
 
 GAMKa. TOYS. Subway floor. 
 
 GAS STOVES. OIL. ELECTRIC. Subway 
 floor. 
 
 GARDEN SEED. TOOLS, Subway floor. 
 
 GIRLS' SUITS. WRAPS, 2 floor. 
 
 GLASSWARE. 4 floor. 
 
 GLOVES. Main floor. 
 
 GO-CARTS. Subway floor. 
 
 GREEK HALL, 2 floor. 
 
 GUIDES' OFFICE, Main Gallery. 
 
 GUNS. Subway Gallery. 
 
 HAIR GOODS. Main Gallery. 
 
 HANDKERCHIEFS. Main floor. 
 
 HARDWARE, Subway floor. 
 
 HARNESS, 1 floor gallery. 
 
 HATS FOR MEN & BOYS. Main floor. 
 
 HORSE GOODS. 1 floor gallery. 
 
 HOSIERY & UNDERWEAR. Main floor. 
 
 HOUSEWARES, Subway floor. 
 
 HUNTING CLOTHING, GUNS, Subway 
 Gallery. 
 
 INFANTS' GOODS. 3 floor. 
 
 INTERIOR DECORATION. 3 floor. 
 
 JAPANESE GOODS, 4 floor. 
 
 JEWELRY & SILVERWARE, Main floor. 
 
 KITCHEN FURNISHINGS, Subway floor. 
 
 KITCHEN. Subway floor. 
 
 KODAKS, Main floor. 
 
 LACES. Main floor. 
 
 LACE CURTAINS. 4 floor. 
 
 LAMPS «& ELECTROLIERS, 4 floor. 
 
 LAVATORY, women's. Main Gallery. 2, 
 4 & 6 floors. 
 
 LAVATORY, men's. Subway Gallery, 3 & 5 
 floors. 
 
 LEATHER GOODS, Main floor. 
 
 LINEN, HOUSEHOLD, ART, Main floor. 
 
 LINGERIE, 3 floor. 
 
 LINOLEUM & OIL CLOTH, 3 floor. 
 
 LOST & FOUND, Valuables. Main floor. 
 
 LOST & FOUND. Subway Gallery. 
 
 LUNCH CLOTHS. Main floor. 
 
 MATTRESSES & SPRINGS. 5 floor. 
 
 MANTELS & TILES. 3 floor. 
 
 MILLINERY, 2 floor. 
 
 MISSES' COATS. WRAPS. 2 floor. 
 
 MUSICAL INSTRUMENTS. 2 floor. 
 
 MUSLINS. 1 floor. 
 
 MUSLIN UNDERW^EAR. 3 floor. 
 
 NAPKINS. TABLE LINENS. Main floor. 
 
 NECKWEAR, Main floor. 
 
 NEEDLEWORK. ART. 2 floor, 
 
 NOTIONS. Main floor. 
 
 NURSES' UNIFORMS. 3 floor. 
 
 OFFICE FURNITURE, 5 floor. 
 
 ORIENTAL RUGS, 4 floor. 
 
 OPTICAL GOODS, Main Gallery. 
 
 PAINTINGS, 5 floor. 
 
 PAPER. Crepe, Wrapping, Toilet, Sub- 
 way floor. 
 
 PARIS JEWELRY. Main floor. 
 
 PARIS LINGERIE, 3 floor. 
 
 PARQUETRY FLOORING. 4 floor. 
 
 PATTERNS. 1 floor. 
 
 PERFUMERY. SOA 
 
 PETTICOATS. 3 floo] 
 
 PHONOORAPTIS. 2 
 
 PHOTOGRAPH GO' 
 
 PIANOS. 2 floor, 
 
 PICTURES. 5 fl0( 
 
 PILLOW CASES. 1 floor. 
 
 POCKBTBOOKS. Main floor. 
 
 POST CARDS. Main floor. 
 
 POST OFFICE. Main floor. 
 
 REFRIGERATORS. Subway floor. 
 
 RESTAURANT. Subway Gallery. 
 
 RIBBONS. Main floor. 
 
 RUBBERS, Main floor. 
 
 RUBBER SUNDRIES. Main floor. 
 
 RUGS. DOMESTIC. 4 floor. 
 
 RUGS. STEAMER. Main floor. 
 
 RUGS. CARRIAGE, 1 floor Gallery. 
 
 SACQUES. 3 floor. 
 
 SCREENS, Folding & Porch, 4 floor. 
 
 SEWING MACHINES. Subway floor. 
 
 SHAWLS. 2 floor. 
 
 SHEET MUSIC, 2 floor. 
 
 SHIPPING BUREAU. Subway Gallery. 
 
 SHIRTS, Men's. Main floor. 
 
 SHIRTS, CUSTOM, Subway Gallery. 
 
 SHIRT WAISTS, FRENCH. 3 floor. 
 
 SHOES, Main floor; Children's Inexpensive, 
 Subway Gallery. 
 
 SILKS, X floor. 
 
 SILVERWARE. Main floor. 
 
 SKIRTS, 1 floor, . 
 
 SMOKERS' ARTICLES. Subway Gallery. 
 
 SODA FOUNTAIN. Subway floor. 
 
 SPOOL THREAD. Main floor. 
 
 SPECTACLES, Main Gallery. 
 
 SPORTING GOODS. Subway Gallery. 
 
 STATIONERY. FINE. Main floor. 
 
 STATIONERY, COMMERCIAL. Main & 
 Subway floors. 
 
 SUIT CASES, Main floor. 
 
 SUITS FOR WOMEN. 1 floor. 
 
 TABLE DECORATIONS, Subway floor. 
 
 TALKING MACHINES. 2 floor. 
 
 TEA ROOM, 8 floor. 
 
 TELEPHONES, Main Gallery. 
 
 TELEGRAPH OFFICE. Main floor. 
 
 TICKINGS. 1 floor. 
 
 TILES & MANTELS. 3 floor. 
 
 TOILET ROOMS. Women. Main Gallery, 
 2, 4 & 6 floors. 
 
 TOILET ROOMS, Men, Subway Gallery, 
 3 & 5 floors. 
 
 TOILET GOODS, Main floor. 
 
 TOYS, Subway floor. 
 
 TRANSFER BUREAU, Subway Gallery. 
 
 TRiMMINGS, DRESS. Main floor. 
 
 TRUNKS. Subway Gallery. 
 
 UMBRELLAS. Main floor. 
 
 UNDERWEAR, Knit. Main floor; Muslin. 
 3 floor 
 
 UPHOLSTERY. 4 floor. 
 
 VALISES. Main floor. 
 
 VEILINGS. Main floor. 
 
 VELVETS, Main floor. 
 
 VISITING CARDS, Main floor. 
 
 WAISTS, Fancy, 3 floor; FRENCH. 3 floor. 
 
 WATCHES, Main floor. 
 
 WALL PAPER. 3 floor. 
 
 WHITE GOODS. Mnin floor. 
 
 WICKER FURNITURE. 6 floor. 
 WAITING & WRITING ROOMS, Main Gal- 
 lery. 
 
 WRApS, Women's. 1 floor; GIRLS. 2 floor. 
 
 WRAPPERS. 3 floor. 
 f YARNS & ZEPHYRS. 2 floor. 
 
 This Store is Never Closed to the Telephone 
 
 40 
 

^^' 
 
 DOBBS BROS. 
 
 LIBRARY BINDING 
 
 ST. AUGUSTINE 
 ^ FLA.