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 Department of 
 
 Liberal Arts 
 
 Circular No. 1 
 
 Universal Exposition 
 
 San Francisco 
 
 1915 
 
 Division of 
 
 Exhibits 
 
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FOREWORD. 
 
 The Panama-Paqific International Exposi¬ 
 tion is a distinctly national undertaking de¬ 
 termined upon by the Congress of the United 
 States, and designated by the President of 
 the United States for the purpose of cele¬ 
 brating the opening of the Panama Canal—a 
 national accomplishment that importantly 
 affects the world. 
 
 In assuming the burden and expense of 
 the Exposition, in response to the call of the 
 President and the Congress of the United 
 States, the people of California are discharg¬ 
 ing an important public duty and executing 
 a national trust, the accruing benefits of 
 which will be shared by every State in the 
 Union and by the entire citizenship of the 
 Nation. 
 
 While this great inter-hemisphere water¬ 
 way is a national project, it is nevertheless 
 a world’s asset, and the celebration of its 
 opening will be participated in by all coun¬ 
 tries and peoples. The Exposition will con¬ 
 stitute an international concourse of tre¬ 
 mendous significance in its effect upon the 
 natural productivity and commercial activity 
 of all countries, and of the United States in 
 particular. 
 
Contents 
 
 PLAN and SCOPE: UNIVERSAL EXPOSITION of 1915 
 
 Selection of Site. 5 
 
 Grounds and Buildings. 5 
 
 Finances .....,. 6 
 
 Character of Exposition. 6 
 
 LIBERAL ARTS, DEPARTMENT of- 
 
 Palace of Liberal Arts. 6 
 
 Classification of Exhibits. 7 
 
 Character of Exhibits. 7 
 
 Shipment of Exhibits. 7 
 
 Installation of Exhibits. 7 
 
 Customs Duties. 8 
 
 Transportation . 8 
 
 Storage. 8 
 
 Space, Power and Lights. 9 
 
 Protection (Police and Fire). 9 
 
 Janitor Service. 9 
 
 Special Rules and Regulations. 9 
 
 Invitation to Exhibit. 9 
 
 Applications for Space. 9 
 
 Co-operation Assured . 10 
 
 EXTRACTS from RULES and REGULATIONS 
 
 Governing the Reception of Exhibits. 11 
 
 Issued by the 
 
 Department of Liberal Arts 
 
 July 15, 1913 
 
Department of Liberal Arts 
 
 <D) 
 
 Panama-Pacific 
 International Exposition 
 
 San Francisco 
 
 Opens “I O 1 C Closes 
 
 February 20 1 y 1 O December 4 
 
 The completion and opening of the Panama Canal—man’s 
 greatest engineering achievement—will be fittingly celebrated 
 by a great Universal Exposition at San Francisco, commencing 
 February 20 and ending December 4, 1915, known as the 
 ‘‘Panama-Pacific International Exposition.” 
 
 Selection of Site. 
 
 The Congress of the United States selected San Francisco as 
 the official site for this international celebration, and the Presi¬ 
 dent of the United States invited all the nations to participate 
 on a scale commensurate with their dignity and importance. 
 
 Grounds and Buildings. 
 
 The Exposition Grounds cover 635 acres, extending for two 
 miles, with an average width of half a mile, along the shores of 
 San Francisco Bay at its “Golden Gate” entrance from the 
 Pacific Ocean. 
 
 The arrangement of the general building scheme will form, 
 as it were, a triptych, composed of three elements, which, 
 though distinct in detail, will blend together in the general 
 harmonious characteristics which will govern the whole. 
 
 Viewed from the Bay, to the right will be grouped the spe¬ 
 cial buildings of the States of the Union and the Foreign Gov¬ 
 ernment Pavilions, and to the left the sixty-five acres of high- 
 class Amusement Concessions, while the fourteen vast Exhibit 
 Palaces, in which the various exhibits will be displayed, will 
 form the center of the triptych. 
 
 The general impression of this central group will be that of 
 a vast enclosed palace. The walls will be pierced only by the 
 superb entrances and archways, making the approaches to the 
 interior Courts, the introduction of which marks an important 
 departure in Exposition architecture. 
 
 ( 5 ) 
 
These great Courts, three in number,—the western or Court 
 of the Four Seasons, the central or Court of Honor, and 
 the eastern or Festival Court,—will with their extensions 
 pierce the great central quadrangle from the richly-planted 
 'Grand Esplanade on the north to the wonderful semi-tropical 
 Gardens or Alameda on the south. Their walls will be formed 
 by the different Exhibit Palaces and their peristyles, while 
 interconnecting smaller Courts will be made use of as a means 
 of additional communication. 
 
 Such a building plan makes possible an architectural arrange¬ 
 ment which, while possessing the all-important attribute of com¬ 
 pactness, will in no way be lacking in safety, architectural dig¬ 
 nity and beauty and suitable perspective of landscape. The 
 introduction of the principle of the Courts will provide the 
 easiest, most direct and most inviting method of intercommuni¬ 
 cation between the Exhibit Palaces which it is possible to 
 devise. 
 
 Finances. 
 
 The financial resources of the 1915 Exposition exceed those 
 of any similar undertaking. The grand total of expenditure 
 will approximate $50,000,000. 
 
 Character of Exposition. 
 
 This Exposition is contemporary and not historical. It will 
 exemplify the highest achievements and activities of mankind 
 in art, literature, science and industry during the decade end¬ 
 ing with the year 1915. 
 
 Department of Liberal Arts. 
 
 Liberal Arts rank high in the Classification of exhibits be¬ 
 cause they embrace the Applied Sciences which indicate the 
 result of man’s education and culture, illustrate his tastes, and 
 demonstrate his inventive genius, scientific attainment and 
 artistic expression. 
 
 Palace of Liberal Arts. 
 
 The Department of Liberal Arts will occupy one entire build¬ 
 ing styled the Palace of Liberal Arts, centrally located and 
 forming one of the leading elements in the main Exposition 
 picture. This splendid building is directly opposite the main 
 entrance to the Exposition Grounds. 
 
 This Palace is approximately 585 feet long, 470 feet wide and 
 65 feet high, covering nearly six acres in area. The gen¬ 
 eral construction is of timber, with staff and plaster cover¬ 
 ing. The walls fronting on the ‘‘Court of the Four Seasons” 
 are of concrete. The main front of the building faces the 
 South Gardens and the westerly end fronts on the “Court of 
 Palms” and the “Court of the Four Seasons”; the northerly 
 
 ( 6 ) 
 
wall is divided from the Palace of Agriculture by an oblong 
 garden connecting the Court of the Four Seasons with 
 the Court of Honor which, with its wide approach from 
 the Grand Central Tower opposite the main entrance, forms 
 the northeasterly and easterly boundary of the Palace of 
 Liberal Arts. The Grand Central Tower adjoins the southeast 
 corner of this Palace. Wide entrances at convenient intervals 
 will afford ready access to the building and make a very pleas¬ 
 ing and imposing effect. 
 
 Classification of Exhibits. 
 
 The classification of Liberal Arts is comprehensive and repre¬ 
 sentative, and has been reviewed by international authorities. 
 This Department comprises fifteen groups, divided into one 
 hundred and twenty-one classes. Owing to wider participation 
 and the world’s more extended productivity, the exhibits must 
 be selective in character. Live, working exhibits, illustrating 
 processes, are especially desirable. 
 
 Character of Exhibits. 
 
 Diligent efforts will be made to fill the Palace of Liberal 
 Arts with attractive and interesting exhibits of products and 
 processes of the highest types in the various arts and industries 
 from all parts of the world by the time the Exposition opens 
 in 1915. While no article manufactured prior to 1905 will be 
 reviewed for award, opportunities may be permitted to illus¬ 
 trate their evolution by exhibiting some of the products and 
 processes of earlier days. 
 
 Shipment of Exhibits. 
 
 All packages containing exhibits must be addressed to the 
 President of the Panama-Pacific International Exposition, San 
 Francisco, U. S. A. Direction labels will be furnished by the 
 Exposition. All forwarding charges and dues must he fully 
 prepaid at the point of shipment. 
 
 Installation of Exhibits. 
 
 Special Rules and Regulations, relating to the details of 
 placing and caring for exhibits, have been prepared by the 
 Division of Exhibits and by the Department of Liberal Arts. 
 Upon request, both will be furnished to intending exhibitors. 
 
 The general scheme for the installation of exhibits in the 
 Palace of Liberal Arts provides for location of exhibits from 
 the United States in industrial Groups corresponding to the 
 Official Classification for this Department. The Foreign ex¬ 
 hibits will be displayed in Groups according to their respective 
 nationalities. The Foreign section will occupy the east half 
 and the Domestic section the west half of this Palace. 
 
 (7) 
 
The floor space will be laid out in blocks, intersected by aisles 
 numbered and lettered like streets and avenues in a modern 
 city. These blocks will also be numbered and their numbers will 
 appear above each block. All exhibits may thus be readily 
 located by reference to the Official Catalogue. 
 
 According to present plans, there will be no galleries, all 
 exhibits being displayed on the ground floor. 
 
 Exhibitors in the Domestic section of the Palace of Liberal 
 Arts will not be allowed to select their locations, but 
 must make their displays where placed in the Industrial Groups 
 to which they are systematically assigned by the Chief of the 
 Department. 
 
 Exhibitors in the Foreign section will be required to install 
 their displays in the National Groups of their respective coun¬ 
 tries, for which purpose the Chief of the Department of Liberal 
 Arts will assign specific space to the Governmental Commissions 
 of each country officially participating. Foreign exhibitors 
 should, therefore, apply direct to their Government’s Commis¬ 
 sion for exhibit space, but if their Government should not be 
 represented by a Commission, they may apply to the Exposition 
 authorities for exhibit space. 
 
 Customs Duties. 
 
 All goods and equipment intended solely for exhibition pur¬ 
 poses will be admitted to the United States free of duty by the 
 Customs authorities. They will be bonded upon entry, but 
 released upon return at close of the Exposition. In the event 
 of sale the duty will be collected. 
 
 Transportation. 
 
 The Traffic and Terminals Department of the Exposition 
 has charge of matters relating to transportation of freight to 
 and from the Exposition Grounds. It will secure the most 
 favorable freight rates possible from the transportation lines, 
 remedy delays, and render practical assistance and informa¬ 
 tion to exhibitors. In addition to railroad tracks direct to 
 (and into) the Exposition Grounds, suitable docking facilities 
 will also be established on the Bay frontage of the Grounds, 
 where ocean-going vessels may dock and discharge or receive 
 cargoes and material for exhibit purposes. 
 
 Storage. 
 
 The Exposition management will provide storage warehouses 
 for freight, barrels, packing cases, etc., under a reasonable 
 schedule of charges, optional for exhibitors’ use. Hauling 
 facilities will likewise be provided at moderate rates. 
 
 ( 8 ) 
 
Space, Power and Lights. 
 
 There will be no charge for exhibit space in the Palace of 
 Liberal Arts, and general illumination of the building will be 
 free. Power and special lights for individual exhibits will be 
 furnished at a very low cost to the exhibitor. 
 
 Protection (Police and Fire). 
 
 The Exposition will maintain an efficient Police System for 
 the protection of property and the preservation of order. 
 
 The Exposition will also provide a fully organized and equip¬ 
 ped Fire Department, with all necessary fire-fighting apparatus. 
 
 The Exposition will carry no insurance on exhibits, and all 
 exhibitors must, therefore, insure their own exhibits, if they 
 so desire. 
 
 Janitor Service. 
 
 Janitors to properly care for and clean the aisles within the 
 Exhibit Palaces will be furnished by the Exposition, but this 
 will not extend to the subsidiary aisles and exhibit spaces. 
 Subject to approval of the Division of Exhibits, the exhibitors 
 may employ special janitors and watchmen, all of whom must 
 conform to the rules and regulations governing employees of 
 the Exposition. 
 
 Special Rules and Regulations. 
 
 It is desired that members of Foreign and State Commis¬ 
 sions, as well as private exhibitors, should obtain copies of 
 the General Rules and Regulations, the Official Handbook of 
 Classification, and the special Rules and Regulations issued by 
 the Division of Exhibits, the Division of Works, the Division 
 of Concessions and Admissions, and the Traffic and Terminals 
 Department of the Exposition. These answer in detail many 
 questions which will arise and w T ill save much correspondence, 
 possible error and misunderstanding if carefully studied. 
 
 The details covering charges for Power and Lights, and the 
 provision for Police and Fire Protection and Janitor Service, 
 will be found in the special Rules and Regulations promulgated 
 by the Division of Works. 
 
 Invitation to Exhibit. 
 
 You are cordially invited to become an exhibitor in the 
 Department of Liberal Arts, and your estimate of the amount 
 of space required should be promptly submitted. 
 
 Applications for Space. 
 
 This Department will furnish Domestic applicants with 
 printed forms for that purpose. When the Department re¬ 
 ceives applications, duly filled out and signed, they are 
 promptly registered. The signers have thereby become appli¬ 
 cants of record for allotment and location of space when that 
 
 (9) 
 
stage of the work is reached, which will occur after the De¬ 
 partment has waited a reasonable time for responses to its 
 invitation to participate. 
 
 As the Panama-Pacific International Exposition is providing, 
 without cost to accepted exhibitors, the housing and necessary 
 space for their exhibits, ample fire and police protection, the 
 opportunity to secure valuable awards by the International 
 Jury, an immense audience drawn from the four quarters of the 
 globe, and other highly desirable publicity benefits, it is only 
 proper that the management should reserve to itself the privilege 
 of accepting or rejecting applications, as well as the allotment 
 and location of space. This power will, however, invariably be 
 applied toward securing the best general results. 
 
 Co-operation Assured. 
 
 The heartiest co-operation will be extended to all exhibitors 
 having at heart the success of the Exposition as a whole, as 
 well as the success of their own exhibits and the prosperity of 
 the art or industry in which they are grouped. 
 
 The plans of this Department are well developed, and no 
 reasonable exercise of thought, energy and funds will be spared 
 to make the display of Liberal Arts at the Universal Exposition 
 of 1915 far surpass all previous records and enable its partici¬ 
 pants to enjoy the fullest possible advantage from the splendid 
 opportunities afforded. 
 
 THEODORE HARDEE, 
 Chief of the 
 
 Department of Liberal Arts. 
 
 ( 10 ) 
 
EXTRACTS from RULES and REGULATIONS of the 
 PANAMA - PACIFIC INTERNATIONAL EXPOSITION 
 GOVERNING the RECEPTION of EXHIBITS. 
 
 The Exposition will be opened February 20, 1915, and will 
 close December 4, 1915. 
 
 No charge will be made for space allotted for exhibits. 
 
 Qualified exhibitors will be those corporations, firms or indi¬ 
 viduals who have produced the article, object, or material 
 exhibited, but those who have importantly aided or co-operated 
 in such production may be given proportionate consideration. 
 
 This is a contemporaneous Exposition. Commercial articles 
 manufactured prior to 1905 will not be reviewed for award. 
 Historical material will be given no award value. 
 
 The country where an exhibit is produced, and not the citi¬ 
 zenship of the exhibitor, will determine the nationality of the 
 exhibit. 
 
 Allotments of space, to exhibitors from countries whose gov¬ 
 ernments have appointed official representatives to the Exposi¬ 
 tion, will be made by or through such representatives. 
 
 While it is expected, as far as possible, to confine negotia¬ 
 tions in the United States to the officials or representatives of 
 the respective States, Territories and Districts, the right is 
 reserved by the Exposition, through its proper officers, to confer 
 directly with individuals, firms or corporations therein, espe¬ 
 cially in matters concerning Art and Commerce. 
 
 Applications for space for exhibits in the palaces of the Ex¬ 
 position must be filed on or before the respective dates follow¬ 
 ing, to-wit: 
 
 (a) For Machinery and Mechanical Appliances intended for 
 exhibition in operation, August 15, 1914. 
 
 (b) For Machinery and Mechanical Appliances not intended 
 for exhibition in operation, October 1, 1914. 
 
 (c) For works of Art, natural products and manufactured 
 materials not herein expressly indicated, October 1, 1914. 
 
 (d) For special concessions to individuals, associations or 
 corporations, October 1, 1914. 
 
 All applications for space must be in writing, addressed to 
 the President of the Exposition, and should be presented on 
 forms which will be furnished by the Exposition. 
 
 ( 11 ) 
 
Each application for space for exhibits must be accompanied 
 by a sketch, drawn to a scale of one-fourth of an inch to a 
 foot, showing the ground floor plan, the front elevation and 
 the general outline. These installation plans and schemes must 
 receive the approval of the Chief of the Department in which 
 the exhibit is to be located and the approval of the Director of 
 Exhibits, and must conform to the general architectural design 
 for the treatment of the interior of the building. 
 
 The installation of heavy articles requiring foundation may, 
 by special arrangement with the Director of Works, commence 
 as soon as the progress in the construction of the building will 
 permit. 
 
 The system of Awards will be competitive. The merit of 
 exhibits, as determined by the Jury of Awards, will be mani¬ 
 fested by the issuance of diplomas, which will be divided into 
 five (5) classes: a grand prize, a gold medal, a silver medal, a 
 bronze medal, and an honorable mention (without medal). 
 
 ( 12 ) 
 
The letter D indicates the Location of the Palace of