qposim 
 
 OVER ONE HUNDRED VIEWS 
 
 CTP. 
 
 SAN DIEGO, THE EXPOSITION CITY 
 
 MEMORIAL TO FRAY JUNIPERO SERRA. UPON VARIED INDUSTRIES BUILDING 
 
 Photograph copyright, 1915, by Panama-California Exposition Company 
 
 THE PICTORIAL PUBLISHING COMPANY, SAN DIEGO, CAL., PUBLISHERS 
 
 Copyright, 1915, by Pictorial Publishing Company 
 
WELCOME TO THE EXPOSITION 
 
 “With the opening of the Panama-California Exposition a civic dream has been realized and the people 
 of San Diego City and County are to be congratulated for the unselfish co-operation they have displayed 
 in carrying to completion what at first seemed an impossible task. Without that co-operation the Exposi- 
 tion would have remained a dream instead of the beautifully substantial heritage it will remain for many 
 years to come. 
 
 In the face of nation-wide pessimism California has moved forward in the ranks, holding high the ban- 
 ner of progress and prosperity. During two tense years of financial depression this State has erected two 
 magnificent world’s fairs, one here in San Diego and another in San Francisco. By these two achievements 
 the great State of California has been welded into one harmonious whole. 
 
 Thousands of persons who have never been in the West will visit California during 1915, when the 
 State will reap the reward of its faith and courage. Many of these visitors will remain to become a part 
 of the great constructive work of the West. To these a hospitable welcome will be extended, and here 
 they will find the goal of their ambitions, working with the zest that characterizes the activities of Califor- 
 nia and the West. 
 
 Those who remain for a short time will take back with them to thousands of friends in the East the 
 glad message of the Pacific Slope. 
 
 It is not too much to predict that the two Expositions will play a large part in uniting the diverse 
 interests of the United States and bring together in national harmony the people of the extreme East 
 and the extreme West. 
 
 To the vast army of pilgrims who will turn their faces to the Golden West in 1915, San Diego extends a 
 warm welcome, and offers in its unique Exposition an attraction that those who see will remember with 
 delight for years to come.” 
 
 New Year’s Day, 1915. 
 
 G. A. DAVIDSON, 
 
 President Panama-California Exposition. 
 
PUENTE CABRILLO 
 
 This view shows a portion of the quarter mile Puente Cabrillo, which was erected at a cost of $250,000. It also 
 I shows the park-like banks of the canyon, a part of the City Park. 
 
THE CALIFORNIA BUILDING 
 
 The California Building, with its graceful pillared tower, its highly colored tiled dome, and its colonnaded quad- 
 rangle, the Plaza de California, is the most beautiful and impressive architectural feature of the Exposition. It is 
 -a permanent structure of most enduring character. 
 
THE CALIFORNIA BUILDING AT NIGHT 
 
 The California Building - , truly a noble work of art, like a picture, reveals new graces when seen under differ- 
 ent conditions. The shades of night give new and softened glimpses of lights and shadows. 
 
The illustration shows the elaborate and imposing portal to this permanent 
 structure — 'the California Building. Paintings and statuary representing 
 Central American Countries are interesting exhibits just within. 
 
THE FINE ARTS BUILDING 
 
 The Fine Arts Galleries occupy a portion of both ground floor and upper halls of the building surrounding the 
 Plaza de California. Absorbingly interesting subjects from Central American countries are shown in both sculp- 
 ture and painting. These exhibits command attention and deserve careful study. 
 
i 
 
 EL PRADO 
 
 El Prado is the great main thoroughfare leading from the Plaza de Balboa at the Main, or East Entrance, 
 through the rows of Exhibit Palaces to the Plaza de California. Arched courts are popular passageways upon each 
 side. 
 
THE CALIFORNIA BUILDING, PUBLIC SERVICE BUILDING AND EL PRADO 
 
 Looking west towards the California Building, this view shows at the left a part of the quadrangle enclosing 
 the Plaza de California. On the right is the Public Service Building with court connecting with the California 
 Building. 
 
DISTANT VIEW OF THE PUENTE CABRILLO AND THE EXPOSITION 
 
 The canyon, through which runs the automobile boulevard, extends for a mile or more through the park, giving 
 scope for many varying landscape attractions. 
 
THE SCIENCE OF MAN BUILDING. 
 
 The exhibits are mainly from the Smithsonian Institute. Among the first things seen, is a horrible but inter- 
 esting representation, by cast, of prehistoric man. There are interesting series showing existing races of our 
 country: White Americans, Negro Americans and American Indians, at differing ages. Man’s variation is shown 
 by type casts of Malays, Zulu Negroes, Mongolians, Indians, Eskimos, Negritos, Maoris, Australians and Bushmen. 
 

 PLAZA DE PANAMA AT ITS INTERSECTION WITH EL PRADO 
 
 This is the most central and spacious of all the plazas upon the Exposition grounds. From it the visitor soon 
 learns to locate all other prominent features of interest. It frequently is the scene of military and other parades. 
 
THE PLAZA DE PANAMA AT NIGHT 
 
 Brilliant illumination adds greatly to all public gathering's at the Exposition, and the Plaza becomes a great 
 <saiuldron of enth.usia.sni whep the crowds are stirred by oratory or by the flashing' of pyrotechnics. 
 
 sii 
 
THE PIGEONS UPON THE PLAZA DE PANAMA 
 
 So fond of feeding the pigeons which flock about the Plaza de Panama are visitors to the Exposition that a “con- 
 cession” for the sale of pigeon food has been granted an enterprising vender. This has resulted in great pleasure to 
 visitors and an exceedingly tame flock of fat pigeons. 
 
This beautiful structure forms the northern boundary of the Plaza de Panama. The exhibits cover a yast 
 variety, including - dried and preserved fruits and vegetables, oranges, lemons, nuts, rice, minerals; ores, precious 
 and base; and farm and forest products. The counties participating are Eldorado, Placer, Plumas, Yuba, Tehama, 
 Shasta, Glenn, Colusa, Solano and Sacramento. The cost of building - and exhibits has amounted to $56,000. 
 
 THE SACRAMENTO COUNTIES BUILDING 
 
THE PLAZA DE PANAMA AND THE ESPLANADE 
 
 The Esplanade, which joins the Plaza de Panama, is just in front of the Great Open Air Organ. Exhibit Palaces 
 of the Counties are upon either side of the lawn, beyond which is seen the Sacramento Counties Building. 
 
THE GREAT OUT-OF-DOORS ORGAN 
 
 One of the most unique, useful and pleasing contributions ever made to the citizens of any community is the 
 magnificent pipe organ, with its architectural setting, given by John D. Spreckels. The grand music _ peals forth 
 with great and rich volume swelling far out over Exposition Grounds and Park. Its cost while vast is insignificant 
 when compared with the great purpose it is accomplishing. Recitals are given daily. 
 
VIEW FROM TOWER OF THE CALIFORNIA BUILDING 
 
 This view is looking down upon the Plaza de Panama, with the Sacramento Counties Building upon the left, and 
 the War of the Worlds Building beyond it in the distance. The Prado is the intersecting thoroughfare, extending 
 to the distant Main Entrance. 
 
Together these two pages show the Plaza de Panama and the Esplanade from the Sacramento Counties Building 
 to the Open Air Organ upon the extreme right, with many Exhibit buildings grouped between. In the foreground is 
 a portion of Les Jardines de Montezuma. 
 
 VIEW FROM TOWER OF THE CALIFORNIA BUILDING 
 
The exhibits are 
 
 THE INDIAN ARTS BUILDING 
 
 ™ , v, • . -i representative of Indians of the Southwest. Most interesting among these are groups (life-size 
 
 IJom neniv i? 6 various industrial occupations. The Pueblos, Mohaves, Navahoes and Pawnees are 
 
 of the Sou?hwe^ wo^dArfT,n In ? ianS t-f^ re - in + atte ^ dance ^ ? he mural Paintings upon the walls showing scenery 
 or tne feoutnvest are wonderfully beautiful, interesting and instructive. 
 
This is a beautiful example of the architecture of the Exhibit Palaces. Japan holds the banner position for 
 extent and attractiveness of its display among- the exhibits. 
 
 FOREIGN ARTS BUILDING 
 
HOME ECONOMY BUILDING 
 
 The Home Economy and Foreign Arts Buildings grace the East side of Plaza de Panama, differing somewhat 
 in detail but most harmonious in effect. Home Economy Building is devoted to exhibits showing improvements in 
 home methods. 
 
THE BOTANICAL PAVILION 
 
 The Botanical Building stands a short distance from the Prado, shadowed in the placid waters of the floral 
 lagoon (Laguna de las Flores). It is surmounted by a circular slat roof of effective style. The tropical and semi- 
 tropical plants within are attractive and restful to the eye. The sweet strains of bird songs add to the pleasure 
 of visitors as they enter the pavilion. 
 
THE BOTANICAL GARDENS FROM VARIED INDUSTRIES EUILDING 
 
 The Botanical Gardens have many and varied walks, pergolas and sheltered bowers, decked with a great num- 
 ber of flowering shrubs and flowers and lawns. This view is just before the Botanical Pavilion. 
 
SECTION OF BOTANICAL GARDENS LOOKING TOWARDS THE CALIFORNIA BUILDING 
 
 The beautiful scene above is but one of the many garden scenes to be discovered everywhere in the rear of the 
 Exhibit Palaces throughout the grounds of the Exposition. 
 
LAGUNA DE LAS FLORES 
 
 tion^eround^ Th^ mf?rrJwi S f favorite place to saunter or for rest after sightseeing trips about the Exposi- 
 the on d surf , ace ’ Wlth groups of lilies and lily pads, and occasional stirring of the water by 
 
 tne goldfish, are gentle allurements along with a little enjoyable quietness. 
 
LAGUNA DE LAS FLORES AT NIGHT 
 
 With clear blue skies throughout the day, the visitor is charmed with the brilliancy of the foliage and flowers 
 and the chastity of the architectural features of the Exposition. The dark shadows of evening bring out new expres- 
 sions of beauty and complete the captivation of the beholder. 
 
This fine specimen of Oriental architecture is in the midst of an exquisite Japanese garden, next the Botan- 
 ical Pavilion. Here Japanese girls, dressed in native costume, serve tea with rice cakes. It is a favorite spot 
 with visitors for a few moments rest, and for a draught of delicious tea. 
 
 THE JAPANESE TEA PAVILION 
 
The Varied Industries Building faces El Prado, with its end facade resting upon Calle Cristobal, and adjoin 
 ing Food Products Building. Together the two buildings form a comprehensive and attractive architectural combi 
 nation. 
 
 VARIED INDUSTRIES BUILDING 
 
THE FOOD PALACE 
 
 This is one of the most popular palaces upon the Exposition grounds. Everyone wishes to know all about 
 whatever is new to eat and drink, and it is here that new edibles, as well as the old, can be seen and tasted. 
 
THE COMMERCE AND INDUSTRIES BUILDING 
 
 The first building to the left after leaving the Main Entrance and passing the footpath leading to the Canon 
 Espanol is the Commerce and Industries Building. It is one of the largest exhibit palaces upon the grounds. 
 

 A BEAUTY SPOT AT THE “EXPOSITION BEAUTIFUL” 
 
 This vista beyond a vista is but one of the beautiful scenic gems which are everywhere about the “Exposition 
 Beautiful.” 
 
in 
 
 LOOKING INTO THE JUNGLE FROM A PARK PERGOLA 
 
 The jungle is a canyon of luxuriant growth suggestive of the name it bears yet of 
 Deauty, natural, yet showing the benefit of cultivated taste in aiding Nature. 
 
 great attractiveness and 
 
PILLARED COURT BETWEEN FOREIGN ARTS AND COMMERCE AND INDUSTRY BUILDINGS 
 
 This is one of the most attractive sections of the Courts surrounding and connecting the Great Exhibit Pal- 
 aces. All the arches of the Courts form settings for fine vistas and picture pieces. 
 
NIGHT ILLUMINATION OF COURTS 
 
 This view shows the method of illumination throughout the Courts which 'enclose all the Exposition buildings. 
 The light reflected is soft and resplendent, adding beauty to the green foliage and to the brilliant poinsettias. 
 
EL PRADO AT CALLE CRISTOBAL 
 
 T*!? _ in details in the building of the Exposition is shown in this view, where without picturi 
 
 great building, the harmony of the whole scene is beautifully shown. 
 
THE SOUTHERN CALIFORNIA COUNTIES BUILDING 
 
 The exhibits here displayed are adding renown to the Southern Counties of the State. Within are magnifi- 
 cent displays of fruit, vegetables and cereals. Without are eleven and one-half acres devoted to orange and 
 lemon culture. Approximately $175,000 has been expended for these exhibits by the Southern Counties: Ventura, 
 
 Riverside, Orange, Los Angeles, San Bernardino, Imperial and San Diego. 
 
COURT AND ARCH ES— SOUTH ERN CALIFORNIA COUNTIES BUILDING 
 
 Lavish expenditure has been made by the Southern California Counties Commissioners to fittingly represent 
 the architecture of the early settlers. This Court is a successful and pleasing adaptation of the Mission architecture. 
 
I 
 
 FORMAL GARDENS AND YOUNG ORANGE RANCH 
 
 These are portions of the exhibits of the Southern California Counties, and the panoramic view shown was taken 
 rom the roof of the building housing indoor exhibits from these Counties. 
 
AN INTERIOR VIEW OF SAN JOAQUIN VALLEY BUILDING 
 
 The illustration is but a suggestion of the novel and exceedingly beautiful interior. The decorations are all 
 from grains and other field products. Even the portraits of President Davidson and Director- General Davis, strik- 
 ingly life-like as they are, were done with fine grains. The whole was executed the famous artist, Mrs. M. J. h 
 
 Wessels. t 
 
SAN JOAQUIN VALLEY BUILDING 
 
 This building - while adhering to simple colonial Mission lines has one of the most pleasing - exteriors ever seen 
 among Exposition buildings. Within a scientific method explains in most simple and convincing manner the oppor- 
 tunities afforded in the Counties of this wonderful Valley. 
 
THE KERN AND TULARE COUNTIES BUILDING 
 
 This fine building faces the Plaza de Panama, and is filled with a beautiful and varied exhibition of fruits, 
 vegetables, small grains and other productions from these famous Counties. 
 
THE ALAMEDA AND SANTA CLARA COUNTIES BUILDING 
 
 This model exhibit building stands at the right of the Great Organ, as one passes to the Avenue of States, 
 I leaving the Plaza de Panama. It houses fine specimens of the products of these two important Counties, 
 
THE JAPAN SECTION IN THE FOREIGN ARTS BUILDING 
 
 and paintings and other ciasses of 
 
 eme“risfoftheXane“ %JolZ SeCt ‘° n of this Exhibit Pakce ' The tae exhibTt Mdence. the great 
 
 
VISTA LOOKING TOWARDS INDIAN ARTS BUILDING 
 
 I Among the most pleasing surprises to visitors from either the far East, the Middle West or Pacific Coast, 
 
 ' Upon the auspicious New Year’s eve when the Exposition opened, and during the following first days, were the 
 I vistas of lawn and foliage and full-leaved trees. The banks of green against _the : beautiful white Exhibit Palaces 
 
 I charmed every beholder. As time has passed these beautiful features have been enhanced. 
 
 Photograph copyright, 1914, Panama California Exposition Co. 
 
 II 
 I 
 
PAN AM A- CAL I FOR N I A EXPOSITION ARCHITECTURAL FEATURES 
 
 1. Towered corner of Foreign Arts Building. 2. Towered corner of Science and Education Palace. Using the 
 principles upon which the early builders of the Missions of California builded, the designer of this Exposition has- 
 created new examples of architecture, appropriate to the traditions of the country in which the Exposition is held- 
 Photograph copyright, 1914, Panama California Exposition Co. 
 
MISSION BELLS, INDIAN ARTS BUILDING 
 
 Two sets of bells, hung in Mission bell towers, adorn the Indian Arts Building and add picturesqueness to 
 its other attractive architectural features. 
 
 Photograph copyright, 1914, Panama California Exposition Co, 
 
 . 
 
THE WASHINGTON STATE BUILDING 
 
 Washington, Northwest-boundary State of magnificent resources, has this beautiful pavilion in which to display 
 her productions. Besides her fruits of the soil, her wonderful forest and fisheries find representation. 
 
THE MONTANA STATE BUILDING 
 
 Montana, not many years since, was reckoned a great grazing State. The exhibits of wheat, oats, flax, orchaixi 
 and dairy products here displayed show that she has successfully entered the list of great agricultural States. 
 
 II 
 
NEW MEXICO STATE BUILDING 
 
 This building is strikingly appropriate. It contains elaborate exhibits of great interest and beauty. Pottery is 
 extensively shown. Blankets of characteristic design and a great variety of metal wares interest visitors. Agricul- 
 ture also has important representation. 
 
UTAH STATE BUILDING 
 
 The great State of Utah builded this beautiful pavilion upon the Avenue of States. Among prominent exhibits 
 are beet sugar products, arid land and irrigation products, and dairy products. Lands open for entry are shown and 
 described. 
 
THE NEVADA STATE BUILDING 
 
 This fine State building' is upon the Alameda between the Lipton Tea Gardens and the Exhibit Building of the 
 Standard Oil Company. With the Model Ranch and the International Harvester Building they compose a group 
 well worth time and study. 
 
THE SALT LAKE ROUTE AND UNION PACIFIC BUILDING 
 
 This building- was erected to be a bureau of information upon the Exposition Grounds for travelers and tour- 
 sts and especially to give information regarding the Yellowstone Park. It is the only railroad information palace 
 m the grounds. There is a rest room for women, and a welcome to all tourists requiring information is extended. 
 
PORTION OF THE MODEL FARM 
 
 One of the most useful exhibits at the Exposition and one of the most interesting to visitors is the Model j 
 Intensive Farm upon the Alameda. It is planted with a variety of deciduous fruit trees, nuts, berries and small 
 fruits and vegetables. The bungalow is a model structure showing within the latest inventions useful in household 
 work. There is also a keeper’s house and a garage. The three buildings cost $6,000. 
 
 Photograph copyright, 1 9 1 4, Panama California Exposition Co. 
 
THE LIPTON TEA EXHIBIT PAVILION AND TEA GARDENS 
 
 The tea plants growing here were brought from the estates of Sir Thomas Lipton, near Colombo, in Ceylon, 
 j and is an experimental venture to add to the agricultural products of the State of California. The tea garden is of 
 | great interest to visitors. 
 
THE STANDARD OIL COMPANY’S EXHIBIT BUILDING 
 
 Among the various products and by-products of oil shown in this interesting building, those showing automo- 
 bile parts running as in automobiles in operation and “churning” the fluid attract most attention. 
 
 1 
 
 f 
 
To all interested in the advancement of agriculture the practical demonstrations and exhibits by this great com- 
 pany must heartily commend themselves. The great number of improved implements and machines speak volumes 
 for the future of this calling throughout our country. 
 
 THE INTERNATIONAL HARVESTER COMPANY’S BUILDING 
 
rpi HEADQUARTERS of the fire department— squad of fair guards 
 
 in their bright ’fight "colled “spanSl^ ySfow^and modern exhibit - The Guards, 
 
 as well as useful branch of the Exposition efficiency organizatTon d W k b ’ f ° rm an excee dingly ornamental 
 
TYPES AT THE EXPOSITION 
 
 1. The official feeder of the gold fishes. By the music produced by striking^ a triangle the fish are called and 
 soon the surface of Laguna de las Flores is rippled by golden fins. 2. La Senorita, type of the lady venders of 
 I Exposition wares. 3. Official vender of guides and programs, in Spanish costume. 
 
 li 
 
PROMINENT RESTAURANTS AT THE EXPOSITION 
 
 The upper picture is Levy’s Restaurant, the most pretentious upon the grounds. The lower picture is of the 
 Alhambra Cafeteria, at the South entrance to the Isthmus. Both are large places with extensive facilities. 
 

 Stretching- for nearly a mile from the Calle Colon, just beyond the Southern California Counties Building, is the 
 Isthmus, the Street of Amusements. Many of the “attractions” are entirely new at Expositions and all are meri- 
 torious. There are two-score-and-ten buildings devoted to fun, frolic and entertainment. 
 
 SOUTHERN ENTRANCE TO THE ISTHMUS 
 
ANFALULA LAND— L. A. THOMPSON’S RACING COASTER 
 
 This is of all the sports upon the Isthmus the most popular. It is unique, with new sensational dips, new ups 
 and downs, ajnd full of delightful thrills and surprises for the riders. 
 
 
NIGHT ILLUMINATION UPON THE ISTHMUS 
 
 The illumination shown above is a portion of the Isthmus as it is lighted in the evening. A great amount of 
 I capital has been here invested in the large number of “attractions” for afternoon and evening amusement and 
 instruction of visitors. 
 
This grea/t building, the first attraction upon the right, entering the Isthmus, houses a great production. It 
 is electrical — mechanical — scenic. It is full of surprises — -dreadnaught battling, guns flashing, Zeppelins flying — 
 aeronautic battles, and various elemental storm accompaniments. 
 
 THE WAR OF THE WORLDS 
 
THE PANAMA CANAL EXTRAVAGANZA 
 
 This is a grand reproduction of the Isthmus of Panama, embracing the Canal Zone and dep icting h the canal 
 itself in actual operation with boats moving from ocean to ocean through the locks, railway ranee 
 
 towing engines in operation. The famous Culebra cut, Gatun dam and spillway, harbor fortifications, ran b e 
 lights, historic cities and towns and many electric novelties are shown. 
 
»ure MIA 
 
 Arift* ' * . 
 
 jHEHIISIONf 
 
 ! 
 
 CALIFORNIA AND THE MISSIONS 
 
 Within this Mission Building are representations of the early Missions of California, most instructive and 
 pleasing. Eac^h day a noted lecturer describes these Missions and the life of the people in Mission days in a refined 
 lecture called' the “Birth of California.” I i 
 
 ( 
 
THE PAINTED DESERT 
 
 This interesting- and extensive exhibition is conducted by the Santa Fe Railroad. More than 100 Indians are 
 upon the grounds: Apaches, Lupis, Navahoes, Pueblos and Bopis, all following various industries. Sheep, goats, 
 cattle, burros and ponies form a part of the aggregation. 
 

 THE PANAMA FILM COMPANY— HOW MOVIES ARE MADE 
 
 The “m6vies” have caused to spring to life great lines of industry and activity not conceived of a few years 
 ago. Something of these may here be seen. The building is a prominent feature midway down the Isthmus. 
 
THE ORIENTAL JOY GARDEN 
 
 The Oriental Joy Garden contains, besides bazars, many of the games and amusement devices for which peo- 
 ple are prone to look for pastime and recreation. 
 
CHINATOWN 
 
 This is ndt a fair representation of the Chinese people in America. It is an interesting representation by wax 
 figures, of habits and practices once in vogue in a well known Coast city. While “a good show for the money,” 
 one’s natural thought is that of thankfulness that what it represents has largely passed away. 
 
 P 
 
THE DEEP SEA DIVERS 
 
 Among the exhibitions given here of work under the sea is that of the rescue of bodies and valuables, by Capt. 
 H Frank Schwab. A battle for life with a devil fish is an exciting incident of under-the-sea adventure witnessed. 
 
This building 
 vegetable life of 
 inspection. 
 
 THE DEEP SEA AQUARIUM 
 
 is devoted to an exhibition of various salt-water fishes, shell -fish and other species of marine and 
 the waters of the extensive Coast line of California. The collection is well worthy study and 
 
HAWAII, OLD AND NEW 
 
 The most attractive features here are the Hula-Hula Dances and the singing by the Hawaiian natives. Whether 
 these be new or familiar to the visitor they are charmingly interesting. 
 
ATTRACTIONS UPON THE ISTHMUS 
 
 1. The Ferris Wheel, always an enticing attraction, giving wide views of the surrounding scenery. 2. The 
 Ostrich Farm, with a large number of “birds” and with an alluring and endless variety of feathers to tempt pur- 
 chasers. 3. The Gem Mine, both in external appearance and interior novelties, is very attractive to visitors. 
 
THE CIRCLING WAVE— LIGHTHOUSE AT ENTRANCE TO ISTHMUS EXTRAVAGANZA 
 
 The Circling' Wave is one of the novel “ride” attractions upon the Isthmus, near the Painted Desert Village, 
 at the north end of the Isthmus. The Lighthouse is a real beacon showing visitors to the entrance of the Isthmus 
 Extravaganza. 
 
FEATURES UPON THE ISTHMUS 
 
 1. The Temple of Mirth. 2. The Toadstool. 3. The Yelps. 4. Kelly’s. All four are places for mirthfulness 
 and jollity. 5. The Imperial Art Gallery, having a number of fine paintings, interesting to lovers of the beautiful. 
 
The noted cruiser, dear to the hearts of San Diegans, rode majestically in the harbor during the opening cere- 
 monies of the Great “San Diego Exposition.” Her officers and men assisted in making successful the auspicious 
 opening. 
 
 THE U. S. S. SAN DIEGO 
 
SAN DIEGO, THE EXPOSITION CITY 
 
 “In the extreme southwestern corner of the United States is a spot far-famed for its wealth, beauty 
 and climate, a realm in which Nature has displayed her handiwork in a pleasing and most lavish manner. 
 Here, under the warm sun and azure skies, caressed by the deep blue waters of the placid Pacific, one 
 finds San Diego County, San Diego City, and, like a huge sapphire, sparkling in the golden light, the ‘Harbor 
 of the Sun.’ ” 
 
 What the City offers to Tourists and Capitalists 
 
 The first port of call in the United States north of 
 the Panama Canal. 
 
 The most nearly perfect climate in the United States. 
 
 A land-locked harbor of twenty-two square miles. 
 
 A $1,000,000 municipal dock. 
 
 The Santa Fe, with a new great station; the San 
 Diego and Arizona Railway, building; the Rock Island 
 building toward San Diego; the Salt Lake making 
 extension to San Diego. 
 
 The tributary States of Arizona, New Mexico, Ne- 
 vada and Utah. 
 
 Ten steamship lines. 
 
 A local, State, Interstate and foreign market. 
 
 Hotel del Coronado and other great Summer and 
 Winter resorts. 
 
 All manner of land and water sports. 
 
 Two thousand acres of park lands. 
 
 Unexcelled educational opportunities. 
 
 The best manufacturing opportunities. 
 
 Cheap and reliable electric power service. 
 
 Gas at $1 per 1,000 feet. 
 
 Over 500,000 fertile acres awaiting development. 
 
 Economical freight rates. 
 
 A population of 100,000, with a 200 per cent increase 
 in last four years. 
 
 Two hundred factories, with 2,500 employees. 
 
 Factory sites; lands owned by city. 
 
 Chamber of Commerce Committee to advise with in- 
 coming concerns. 
 
 A commission form of government. 
 
 A total estimated value on real estate and personal 
 property of $160,336,965. 
 
 A fire department of the highest type. 
 
 A city-owned water system. 
 
 Rainfall averaging annually 10.01 inches; in the 
 country, 30 inches. 
 
 Almost entire freedom from contagious diseases. 
 
 A Carnegie Library. 
 
 Every religious denomination. 
 
 Beautiful beach resorts. 
 
 All fraternal orders. 
 
 A splendid street railway system. 
 
 San Diego de Alcala, the first of the old Spanish 
 Missions. 
 
 Magnificent roads for touring. 
 
 Y. M. C. A. Building. 
 
 The $1,000,000 Spreckels Theater. 
 
 The Army and Navy and Curtiss Aviation Schools 
 on North Island. 
 
 Water to irrigate every acre of valley land. 
 
 Railroad terminal, marine outlet, and nearest bank- 
 ing center to the Imperial Valley of California and the 
 Salt River Valley of Arizona. 
 
 Distributing point and controlling factor in the de- 
 velopment of Lower California. 
 
LOOKING ACROSS THE BUSINESS CENTER OF SAN DIEGO TOWARDS THE HARBOR 
 
 This little view gives an idea of the center of the City, it being a portion of the down-town section where 
 many new buildings have recently been erected. 
 
NEW SANTA FE RAILROAD STATION AT SAN DIEGO 
 
 One of the most beautiful and conspicuous new buildings in the City and the one that will first meet the eye 
 of the visitor is the new Santa Fe Station, at the foot of Broadway. The structure is in the old Mission style and, 
 of its type, one of the most artistically complete ever built. The entire building is 650 feet long and cost $250,000. 
 
THE U. S. GRANT HOTEL 
 
 The U. S. Grant Hotel is centrally situated, is an up-to-date hotel, having cost with furnishings about $2,000,000. 
 It is the center for business men and the social center for women’s functions. It is at the head of the list of fine 
 hotels in the City. 
 
 
THE POSTOFFICE AND CUSTOM HOUSE 
 
 The Federal Building in San Diego' was given something- 
 period is so much in vogue in Central and Southern California. 
 
 of the Mission style of architecture, which at this 
 It is a commodious, substantial structure. 
 
 sum 
 

 BEAUTIFUL HOMES OF SAN DIEGO— THE MARSTON RESIDENCE 
 
 
 San Diego, and the country about the City, are noted for palatial homes and extensive and beautiful 
 surrounding them. The picture is of the home of one of the City’s prominent merchants. 
 
 grounds 
 
 
THE GRANT RESIDENCE 
 
 Residence of U. S. Grant Jr., showing two varieties of beautiful palms — Phoenix Canariensis on the left, and 
 Washington Fillifera on the right — species of the graceful trees adorning the residence sections of the City. Of 
 much greater interest to tourists is the fact that this is the home of the son of the great General of the same 
 name. 
 
fa* : 
 
 THE SCRIPPS HOME AT LA JOLLA 
 
 La Jolla (pronounced lah-hoy-ah) is located along the bluffs overlooking the ocean about sixteen miles from 
 Fifth and Broadway. It is a fascinating spot and well worth a visit of a day, a month or a year. The beautiful 
 home shown is that of Miss Ella Scripps, who has made possible the Biological Laboratory and the Bishop’s School 
 
 for girls. 
 
 
 # 
 
THE COUNTY COURTHOUSE AND HALL OF RECORDS 
 
 These public buildings occupy a city square, with the Courthouse fronting upon Broadway. They serve as land- 
 marks to visitors, soon becoming familiar objects after one enters the City. 
 
THE STATE NORMAL SCHOOL 
 
 The State Normal School occupies a commanding location in the northern part of the City. The value of the 
 grounds and building is $313,620. The annual enrollment is 500. In a State noted for its educational facilities, San 
 Diego stands well at the head of the list among the cities of the Commonwealth. 
 
All visitors to San Diego are invited to call at the Chamber of Commerce, Second and Broadway, and sign 
 their names in one of the largest books ever made, which weighs 300 pounds and holds over 240,000 names. Lectures, 
 displays and moving pictures are provided for entertainment. The Chamber affords correct information concern- 
 ing the city and surrounding territory necessary for new citizens and visitors. 
 
 THE SAN DIEGO CHAMBER OF COMMERCE 
 
Sgjl ' Sf |f| 111 111 !|l III ii] (I 
 
 iillii » 
 
 fl»t HI 111 JBI ilUIIJIMI 
 
 THE UNION BUILDING, ON BROADWAY 
 
 This is one of the prominent office buildings in the business section of the City. Owners of Broadway prop- 
 erty are planning to give the street, from the water front to Fifth and Broadway, buildings of one height uniform 
 with the Union Building, thus preserving the architectural beauty of this, the main thoroughfare. 
 
 
THE SAN DIEGO MISSION 
 
 In 1769 the first Mission of California was established at San Diego. Here was planted the first palm, first 
 olive, first fig and first vine. Some of the olives and palms are still standing. The ruins of the Mission are of 
 great interest. This structure is soon to be restored by patriotic citizens. 
 
RAMONA’S MARRIAGE PLACE, AND THE OLD MISSION BELLS 
 
 At Old Town, an historic part of San Diego, where Father Junipero Serra - first planted the cross, is Ramona’s 
 Marriage Place. In 1884 Mrs. Helen Hunt Jackson gathered in Southern California the material around which she 
 Iwove a stonr so sweet and beautiful, so throbbing with love and life and sympathy, that it sent a thrill around the 
 treading world. She named the story “Ramona.” 
 
 I 
 
SCENES AT CORONADO BEACH 
 
 1. Surf at tihe beach. 2. Point Loma, by moonlight, seen from Coronado Beach. 3. Home of John D. Spreck- 
 els, beautifully situated at Coronado Beach. 4. Tent City, unique fashionable Coronado resort, located upon a 
 peninsula between harbor and ocean. 
 
HOTEL DEL CORONADO, CORONADO BEACH 
 
 This famous hotel is a short ride by ferry and car from San Diego. Its beautiful situation, between harbor and 
 ocean, affording grand views upon every side, is one of its chief attractions. Added to most luxurious appoint- 
 ments for guests are all classes of fashionable sports and pastimes. 
 
INTERNATIONAL THEOSOPHICAL HEADQUARTERS, POINT LOMA 
 
 Theosophistsi under leadership of Katherine Tingley, own several hundreds of acres, upon which they have 
 erected a number of buildings of unique and attractive architectural design. One of the purposes is to build up 
 at Point Loma an ideal educational center for theosophical teachings. 
 
THE CAVES AT LA JOLLA 
 
 No one should leave San Diego without seeing’ the caves, the bathing beach, Alligator Head, the witches’ caul- 
 ? ron view °f mountains, valleys, plains and sea at La Jolla. Thousands of tourists annually visit this 
 
 beautiful suburb. 
 

 
 
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 This is the first harbor north of the Panama Canal in the United States. There is twenty-two square miles of 
 anchorage space. There is 27,000 feet of concrete bulkhead for berthage of ships. The City owns 1,500 acres of tide 
 lands suitable for warehouses and terminals. The climate admits of the arrival and departure of shipping with- 
 out delay and the handling of cargoes 365 days of the year. 
 
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