r 
 
 XHEl 
 
 f)ian]oi}d Grape Go.? 
 
 Capital Stock, $20,000.00. 
 
 OFFICERS AND DIRECTORS. 
 
 PRESIDENT, 
 
 VICE-PRESIDENT, 
 
 SECRETARY, 
 
 TREASURER, 
 
 W. S. Little, Rochester, N._Y. 
 J. L. Hotchkiss, “ “ 
 
 J. F. LeCi.are, “ “ 
 
 John Charlton, “ “ 
 
 DIRECTORS. 
 
 W. S. Little, J. F. LeClare, 
 
 J. L. Hotchkiss, John Charlton, 
 
 H. P. P'reeman, Rochester, N. Y. 
 
 ANNOUNCEMENT. 
 
 f^l^HE unparallelled success which the Moore’s Diaiuoiid Grape has achieved in 
 v | ^ the thorough tests which have been made of it in all parts of tlie country 
 
 during the past eight years, and its unquestioned adaptability fot generid vines 
 5’ard purposes in all sections, having convinced me tliat I cannot do full justice to the 
 lar<>-e and constiiutly incre.ising demand for \ineaof this variety which is springing 
 up everjnvhere, in an individual way in connection with my Targe and increasing 
 general nursery business, I have assisted in forming a Stock Company for^the pur- 
 pose of propagating this. Grape ex;clusively, and placing it upon the market on a large 
 scale. This Company will be ktijwn as the DIAMOND WHITE GRAPE 
 CO., and will be located at Krighton and Rochester, N. V 
 
 I have turned over to the Company my proprietary interest in the Grape, together 
 with my entire stock of vkies and wood, aud my good w'ill and co,ntrol, 
 
 Having secured the entire stock of this variety when there was only pile vine of 
 it in existence, my ^ock has all been propagated frbm the origin.al vine, and all vines 
 of this varietv in existence have p.assed out through my hands. The Company ivill 
 continue to pro])agate from the’original vines, and w.tli an abundance o{ wood will 
 be enabled to propagate all vines from hard wootl, thereby a,ssuriug strong, vigorous 
 .and healthy plants, not.enfeebled liy forcing from green wood, .as is too often the 
 case with new varieties when wood is scarce. 
 
 With sincere thanks and kind wishes to all my old customers in the “ Moore’s 
 Diamond ” trade, I respectfully solicit their continued patronage in the New- Com- 
 pany, whom I have the honor to represent as Secretary, 
 
 RocJi ester, N. Y,, January 7th, 18S9. 
 
 J. F. LeCLARE. 
 
{Fac simile of our Trade Label for Baskets.) 
 
 T^e*DI/\/T\0|\fD 
 
 “A Kew Grape of Great E-xcellenee.” 
 
 CO^’CEDED BY OUR BEST AUTHORITIES TO BE THE FINEST WHITE 
 GRAPE EVER PRODUCED IN AMERICA. 
 
 LARGE, EARLY, HARDY, PROLIFIC. 
 
 A MOST EXCELLENT GRAPE FOR TABLE USE. 
 
 BE CAREFUL TO BUY only vines bearing our registered Trade 
 Mark Label. No others genuine. ....... 
 
 TV 
 
 DIAMD ND 
 
 ^rTn] 
 
 “ 9 > 
 
 w * I ^ 
 
 ^ “ .DIAMOND WHITE 
 
 GRAPE, 
 
 iDlBDRp 
 
 GRAPE CD. 
 
 iFac simile of our Registered Trade Mark Labels.) 
 
«&TnE-DinnonD- WHITE “GmrE^ 
 
 This choice new White Grape originated with Jacob Moore, the well 
 known originator of the Brighton Grape. It is a pure native, being a 
 cross between Concord and Iona. The vine is a vigorous grower, with 
 even jointed wood, which always matures perfectly and retains its foliage, 
 even in the most unfavorable seasons. The leaf is large, dark, glossy 
 green, resembling its parent Concord. The clusters are large, always 
 well filled, moderately compact, generally shouldered; berry about the 
 size of Concord, and retains its full size to the end of the cluster; it 
 adheres firmly to the stem even when over ripe; flesh melting and juicy, 
 sweet to the center, and entirely free from foxiness; skin thin, but 
 sufiiciently tough to bear packing and handling well. The color is a 
 delicate greenish white, with a rich yellow tinge, when fully ripe. Two 
 weeks earlier than Concord or Niagara, it will be readily seen that the 
 Diamond ranks among our very earliest varieties. It is enormously 
 productive, one hundred vines the third year from planting in our experi- 
 mental vineyards having produced over one ton of fruit. The parent 
 vine has been in fruiting the past ten years, standing in the open ground 
 near Rochester, N. Y., without the least protection, ripening its wood and 
 coming out sound and bright to the very tip every spring, even during 
 severe winters, when other varieties considered hardy have killed badly. 
 In quality, no other white grape in the market can compare with it. It 
 is as much superior to the other leading white grapes as the Brighton is 
 to the Concord. In fact, we believe that nursetymen and fruit growers 
 will find in this grape what they have been so long looking for, a hardy, 
 EARLY AND PROLIFIC WHITE GRAPE OF FINE QUALITY. 
 
 EVERY VINE we ship has our registered Trade Mark Label affixed to it 
 
^Ve leave room for only a few of the many Testimonials we have 
 received in regard to this valuable grape. 
 
 From Editor Vick’s Magazinb. 
 
 Rochester, N. Y., Sept. 17, 1SS7. 
 
 Bear Sir— In reply to yours of the 8th iust., I will say that, in my opinion, “Moore’s 
 Diamond ’’ is the finest white grape, all points considered, that has yet been produced in 
 this countiy— far superior to Niagara or I’ocklingtou, which are coarse in comparison with 
 it. It ripened with me about with the Delawares. Yours very truly, 
 
 C. W. SEELYE {Editor Vick's Magazine). 
 
 Mr. E. P. Powell, an experienced grape-grower, mentions in Garden and Forest, 
 Brighton, Gairtner and Salem as his choice of red grapes. For white grapes he does not 
 hesitate to take Diamond for the head of the list. He thinks it has been sufficiently tested 
 and by the best judges in all parts of the Union. He has not seen one severe stricture on 
 its quality, growOi, habit or bearing qualities. 
 
 In the proceedings of the Western New York Horticultural Society for 1S90, we find 
 Ihe following references to the Diamond White Grape: “Mr. Green regards the Diamond 
 as a promising grape, fine in quality, handsome clusters, productive, with something of the 
 Iona flavor.’’ 
 
 Mr. T. S. Hubbard saw the Diamond at Bluff Point last season. It was very healthy, 
 bore good clusters, a good sized berry, ripening before the Concord. The foliage was 
 healthy, more so than Ihe Catawba; it was earlier than almost any other grape in the vine- 
 yard. 
 
 Mr C. M. Hooker said the Diamond first fruited on their place, and was ve^ promising. 
 The foliage always healthy, the vine a vigorous grower. Strong leaved and productive, 
 RIPENING BEFORE CONCORD, NIAGARA, EMPIRE STATE OR POCKEINGTON. The buiich 
 was large sized and handsome, and the fruit of good quality. Superior, he thought, to the 
 varieties above named. 
 
 Hope Ranch, Santa Ana, Cal., August 25, 1890. • 
 Gentlemen — In reply to your favor of August iSth, would say, that the two Diamond 
 White Grapes you sent me seem to be healthy and doing moderately well. They have each 
 fruited two or three bunches of grapes, which are now ripe and of very fine flavor. I pre- 
 dict that they will find ready sale as a table grape. The berries are about the size of the 
 Catawba — not nearly so large as the Muscat Fraternally yours, 
 
 D. EDSON SMITH. 
 
 Diamond White Grape Co. : Catawba, N. Y., Sept. 2, ’90. 
 
 Gentlemen— I am glad to be able to state that the Diamond will fully justify my state- 
 ment of two years ago, made before the Horticultural Society at Rochester, that the 
 Diamond ripened with me that year about ten days before the Delaware. My Diamonds 
 are ripe enough to ship, while my Delawares cannot be shipped under ten days yet. Everj’- 
 tiody is simply delighted with the Diamond, that see it. Clusters are large, and mostly 
 shouldered and compact enough to pack nicely for shipping. 
 
 Yours truly, GEORGE SANDERSON. 
 
 From the Rural New Yorker,' OcL 4, 1890. 
 The Diamond Grape has conducted itself fairly well at the Rural grounds this season. 
 It has bom several long, well filled bunches, free of rot, w’hich ripened before the Concord. 
 Our only vine was set in the spring of 18S7. We commend the variety for trial. 
 
 Esperanza Vineyards, Lake Keuka, \ 
 Penn Yan, N. Y., Oct. 24, 1890. j 
 
 Dear Sir — The basket of Diamonds came to hand, and it is the first time I could get 
 a real good taste of the Diamond. I like it very much to eat — I am pleased with its flavor. 
 
 Respectfully, G. C. SNOW. 
 
 G. R. Wood, Kentucky, says: “Moore’s Diamond has come to stay; it is all that was 
 ever claimed for it. With me it ripened on August 4th, and is hanging on the vines to-day, 
 September 12th, in perfect condition, with large, w-hite, beautiful clusters; a favorite with 
 everyone who has tasted it. 
 
To the Diamond While Grape Co. : Bi,oomington, 111 ., February 7, 1890. 
 
 Gentlemen— I am some forty years in the vineyard business here, and have tried 350 
 aifferent varieties, of which at least 300 are worthless, or were superseded by newer and 
 better varieties, bnt I have not seen or tested yet a better white grape than the “ Diamond ” 
 I believe that I was— at least in the West— the first large planter of several hundred of the 
 Diamond; after I closely examined the first vine of them in root, bud and wood, I was 
 favorably impressed that it “must be a superior vine. “ I watched the growth of the vine 
 almost daily, and seeing and tasting the first fruit of them my mind was made up, and I 
 ordered, and planted a hundred more of the vines in my experimental vineyards. The 
 vines were not covered the last three falls and stood the winter at least as well as the Con- 
 cord. Last year the fruit was really splendid, unsurpassed. I spread on one of the tables 
 m my office a layer of grapes and kept them there for six weeks, until they got like raisins, 
 and good ones. The grape is several weeks earlier than Concord, growth immense and 
 fruit sets well. Yours truly, DR. H. SCHROEDER, Nurser5^man’. 
 
 Diamond Grape Co. : Atl.^ntic, Iowa, August 21, 1890. 
 
 Gentlemen— In reply to your favor of late date, will say the vines received from you 
 two or three years ago promise well; they are full of fruit this year, fine, large clusters of 
 fine quality; I think the best grape I have on my grounds out of sixty varieties. It is as 
 early as Moore’s Early with me. The Diamond has m my opinion a great future. 
 
 Yours truly, SILAS WILSON, Grape Nurseries. 
 
 Athenia, N. J., 1890. 
 
 Dear Sir— I n reply to yours of 21st inst., I will say that I feel confident that it is one 
 of ^e most promising of all new blood, and one that bears a full crop faithfully. With so 
 eminent a grape you will renew grape culture in all parts of the Union. 
 
 Yours truly, T. C. KEVITT, Propagator of Grape Vines, &c. 
 
 Diamond White Grape Co. : Dennison, Texas, Aug. 27, 1890. 
 
 Gentlemen— The Diamond grapevines got of you have grown vigorously, and this sea- 
 son bore a nice crop of beautiful yellowish white fruit of excellent quality. I consider the 
 variety superior, every way, to other varieties of its season and blood (Labrusca 1 now before 
 the public, ripening early. Yours truly, T. V. MUNSON. 
 
 n • j ^ ^ Peach Tree and Grapevine Nurseries, 1 
 
 Diamond White Grape Co. : Denton, Md., Aug. i8th, 1890. | 
 
 Gentlemen— Yours of 12th August received. The Diamond Grape ripened a fair crop 
 of fruit this season without bagging or other protection. It retains fts foliage late in the 
 season; quality excellent, and nearly as early as Moore’s Early. 
 
 Respectfully yours, JOHN S. BARNHART. 
 
 Vines for Sale by 
 
 DIAMOND WHITE GRAPE CO., 
 
 BRIGHTON, N. Y 
 
From teed of Concord, fortilitcd ortth 
 lADft, br Jiooii SlooRf, o( Brighton, 
 K. Y. (ibo woll-kno\rn origisctor of ibe 
 BrIghMQ ’* Cra))o a»d other new fruittX 
 who eoD»M«r« <hl» tho nK4t ralaablo vftHoty 
 ho hna ever produeed. In vigor of gruwib. 
 eoior nnd tettare, toilngo «rd banUncct of 
 vlao, it pnrukM of tb« oatnro of lu pAront. 
 Concord ; whtlo io qnnilty the fruit it eqonl 
 to many of the btti teodcr oorio, and rtfMU 
 from two (0 four wochi onrUor than CoDcerd. 
 
 THE (;H0I(’ENEWEAI\LY 
 WHITE GRAPE. 
 
 DIAMOND” 
 
 ^ 1 -^ 
 
 iiTH a niMi CO 
 
— THE — W®- 
 
 “ -A Gi*ape of Gi*^at Excellence.” 
 
 Conceded by our best authorities to be the Finest White 
 Grape ever produced in America. 
 
 It has all the desirable qualities of a first-class table and market 
 grape. 
 
 Its growth is strong and vigorous. Its foliage is healthy, leaves 
 large and thick, indicating an unusually strong lung power. (The 
 leaves are the lungs of the vine). Showing a capacity to nourish 
 and ripen a large crop of fruit. 
 
 The foliage never drops but remains on the vines until killed by 
 the frost. It is an abundant bearer and never fails to mature its 
 fruit. 
 
 Its early ripening insures its successful introduction over a larger 
 territory than that of later varieties. It ripens evenly and the ber- 
 ries are large and uniform, the clusters compact and symmetrical, 
 clinging tenaciously to the vine until harvested. 
 
 It is a good keeper, consequently a good shipper. It has splendid 
 rooting capacity, the roots being plentiful and running deep. 
 
u*. 
 
 \ I /HIS is an age of progress and improvement. The steady, 
 ^ 1 ^ resistless march onward and upward towards a fuller develop- 
 ment and a higher standard of excellence is observ^ed in all branches of 
 trade, and in all classes of products, and has achieved results which 
 past generations never dreamed of. In the horticultural world this 
 progress has been marked and rapid, and one need not go back to 
 observe the advance which has been made, particularly in the 
 originating from seed and processes of hybridization of new and 
 superior varieties. The advantages derived from the introduction 
 of new varieties, however, have associated with them some dis- 
 advantages, the worst of which, perhaps, is the flooding of the land 
 with new varieties which have no special merit. 
 
 In offering the Diamond to the public, we do so with the know- 
 ledge that it has been put to the most thorough tests for the past 
 eight years that any new variety has ever been subjected to. It has 
 been fruited north, south, east and west, and the universal verdict 
 is: “ The best White Grape^ all points considered^ which has ever 
 been produced in America." 
 
 3 
 
ITS HISTORY. 
 
 The Diamond originated with Jacob INIoore, the well-known 
 originator of the Brighton Grape. It was produced from seed of 
 Concord, fertilized with Iona, and bore its first fruit in 1880. In 
 1884 J. F. Declare, of Brighton, N. Y. (onr present Secretary), pur- 
 chased the original vine and entire stock. Since that time its pro- 
 gress has been carefully noted, and it has been subjected to the most 
 trying tests; each year has more fplly demonstrated its superiority 
 to all other known varieties. Having become fully convinced that 
 the Diamond is in all points far in advance of any other white 
 variety before the public, we have organized the present company 
 for its propagation and sale on a large scale, with a view to making 
 favorable terms to vineyardists and others who wish to plant. We 
 have arranged with Mr. LeClare for the entire stock of plants and 
 wood, as stated in his card on another page, thereby giving us full 
 control of the same. 
 
 
 DESCRIPTION. 
 
 The Diamond is a pure native, being a cross between Concord 
 and Iona. The vine is a vigorous grower, with even jointed wood, 
 which always matures perfectly and retains its foliage, even in the 
 
 4 
 
most unfavorable seasons. The leaf is large, dark, glossy green, 
 resembling its parent Concord. The clusters are large, always well 
 filled, moderately compact, generally shouldered, and often double 
 shouldered; berry about the size of Concord, and retains its full size 
 to the end of the cluster; it adheres firmly to the stem even when 
 over ripe; flesh melting and juicy, sweet to the center, and entirely 
 freejroni foxiness; skin thin, but sufficiently tough to bear packing 
 and handling well. Two weeks earlier than Concord or Niagara, it 
 will be readily seen that the Diamond ranks among our very earliest 
 varieties. It is enormously productive, one hundred vines the third 
 year from planting in our experimental vineyard having produced 
 o\’cr one ton of fruit. 
 
 HARDINESS. 
 
 In our northern latitudes any grape which cannot successfully 
 endure our long, cold and trying winters without protection must 
 prove a failure for general vineyard planting. Man)' good varieties, 
 having a slight tinge of foreign blood, resulting from hybridization 
 with foreign sorts, have been discarded simply for this reason; the 
 D1A.MOXD has always successfully withstood our winters, and come 
 out sound to the very tip, without the least protection; it has a 
 hardy constitution.^ which is one of the first essentials for a success- 
 ful, pojnilar and profitable grape. 
 
 5 
 
EARLINESS, 
 
 Past experience has proved conclusively that late grapes in onr 
 latitude are a failure. The vineyardist who invests his land, money 
 and time in a vineyard of a late variety must be continually harassed 
 by fears that “the fall may be cold and wet, and if so my grape 
 crop will be a complete failure.” An early variety always cojnmands 
 the highest prices. It is not an uncommon thing to realize lo to 15 
 cents per pound for Delawares, while Concords and Catawbas, in 
 favorable seasons, will not bring over 3 to 6 cents. With a variety 
 like the Diamond, which is earlier than Delaware.^ eqtial to it in 
 quality., and large and productive as Concord, the very highest 
 prices are sure to be realized. Southern vineyardists, who realize 
 25 to 40 cents per pound for late sorts, can place the Diamond in 
 northern markets two or three weeks earlier and realize much higher 
 prices. Can you afford to neglect your interests by not planting 
 largely of the Diamond? 
 
 QUALITY. 
 
 White Grapes in this countr}"^ are of comparatively recent intro- 
 duction. A few years ago the idea seemed to prevail that all white 
 varieties were too tender and delicate for general planting in our 
 
 6 
 
climate. This idea originated, no donbt, from the fact that the 
 white varieties then in vogne, such as the Rebecca and Croton, 
 although of fine quality, were delicate and tender and generally 
 proved a failure. A reaction then set in, and the universal cry was 
 fcr a “hardy White Grape.” Propagators seemed to vie with each 
 other in their efforts to produce such, and the result was that in aim- 
 ing towards hardiness they completely lost sight of quality. The 
 public demand to-day is for a white grape which is hardy, pro- 
 ductive, EARLY and good; and these qualities are all most happily 
 combined in the Diamond. The coarse, thick skinned, pulpy and 
 foxy white grapes now on the market must give way to the Diamond, 
 for it possesses more good qualities than any of them, without 
 any of their defects. 
 
 No Foxiness about the Diamond 
 
 The quality of most of our native varieties is seriously impaired 
 by the peculiar “foxy” flavor which characterizes them. The 
 peculiarity of the Diamond is that although a pure native, with all 
 the characteristics of a native otherwise, it is entirely FREE FROM 
 this disagreeable foxy flavor and odor. 
 
 The Diamond Retains its Color. 
 
 Color in fruit is an important consideration, and has much to do 
 with its success or failure in market. Grapes which are “off” in 
 color are generally unsaleable, even though perfect in other respects. 
 Upon this point we quote from a letter received last season from a 
 well-known vineyardist on Lake Keuka, N. Y. “The Diamond 
 ripened with me about September ist (all varieties were two weeks 
 later than usual last year). I allowed several clusters to remain on 
 the vines until after my Catawbas were ripe and picked., and they 
 were then in perfect order, not a berry having dropped from the 
 stems. I picked some clusters of Niagara and Pocklington and laid 
 awav beside them. To-day, December 5th, the Diamond retains 
 its beautiful color, while the Niagara and Pocklington have turned 
 a dull, gray, ashy hue.” 
 
 The Diamond a Good Keeper. 
 
 As we have before stated, the Diamond adheres firmly to the 
 stem, and never drops its berries. This is, perhaps, the first requisite 
 for a good keeper. Tliree }’ears ago several clusters were laid away 
 
 7 
 
in September i.i an unused drawer, and forgotten. By accident they 
 were di.scovered the following summer, and had dried on the stems to 
 a ver}' fair quality of raisins^ not one berry having dropped off. We 
 have the fruit now (January I2th) in good condition, and it bids fair 
 to keep for some time yet. 
 
 Extra Quality of Our Vines. 
 
 Our Diamond vines are all propagated from hard and well 
 ripened wood, and may be relied upon for healthfulness and vigor. 
 
 Purchase only Genuine Diamond Vines. 
 
 It is an old saying that “Cjuu- 
 terfeits are not made upon a broken 
 bank.” It is only the articles of 
 real merit which are imitated and 
 counterfeited. This being the case, 
 it would not be strange if unprin- 
 cipled parties should attempt to 
 deceive the public by taking orders 
 for Diamonds, and filling them 
 w'th spurious vines. It has been 
 done with other varieties, and it is 
 proper that the public should be on 
 their guard. To protect our 
 patrons from imposition of this 
 kind, all vines sent out by us will 
 bear oiir trade mark label 
 
 a fac simile of which we give 
 herewith : 
 
 8 
 
le^timonial^ fi®om \\ie eDpe?<^. 
 
 We jfive below a few extracts from the many articles which have 
 at different times appeared in the public press, written by disinter- 
 ested parties, which tend to show the estimation placed upon the 
 Diamond by those who know it most thoroughly. 
 
 [From Vick’s Monthly, October, 18S7.] 
 
 “The Diamond was very little, if any, later than Delaware, and 
 may be said to ripen with it. The merits of this variety are not 
 yet well known. It is white or light colored, becoming whitish 
 rather than yellow at maturity, at which time it is translucent, with 
 a white bloom. Tlie bunches are large, probably equaling Pock- 
 lington in this respect, often shouldered, and sometimes double 
 shouldered ; berries large, averaging larger than those of the Niag- 
 ara ; skin thin but tough ; berries hanging well to the peduncle 
 even when very ripe ; flesh melting aud juicy, sweet to the center, 
 and the foxiness peculiar to all our native varieties is in the Dia- 
 mond almost entirely eliminated. It comes nearer to the quality we 
 demand in a first-class exotic grape than any other native variety 
 with which we are acquainted. The Diamond equals and even sur- 
 pa.s.ses the Niagara and the Pocklington in appearance, while in 
 quality they fall so far below it as to be unworthy of comparison. 
 The vine is a strong grower with healthy foliage, and a very abun- 
 dant bearer. The Diamond must assuredly come to the front as the 
 first among the white varieties of our native grapes.” 
 
 9 
 
[Extract of letter from Judge Samuel Miller, the Veteran Horticulturist of Missouri, 
 in Vick’s Monthly, December, 1887.] 
 
 “ The Diamond Grape.” 
 
 “ It pleases me to see in the last number of your excellent mag- 
 azine, the way in which you describe the above grape. If your 
 readers will refer back a year or two, they will see that our ideas 
 agree on its merits. I consider it, to-day, the finest white hardy 
 grape in the country. Those who have a vineyard of Concords, the 
 fruit of which brings them three cents per pound, would make a 
 nice thing of it by grafting it over with the Diamond.” 
 
 [From the Horticultural Art Journal, January 15, 1887.] 
 
 “ Moore’s Diamond.” 
 
 “The vine is a vigorous grower, with large, dark foliage, ripen- 
 ing its wood, which has stood without any protection through our 
 severe Western New York winters. It is a prolific bearer, produc- 
 ing bunches fully equal to that shown in the engraving. The quality 
 is fir.st-rate, superior to many others now before the public. * * * 
 We have a friend who is well acquainted with this vine and its his- 
 tory, and asking him what fault the Moore's Diamond had, he 
 answered that he was unable to name any. 
 
 We hear good reports of it from all sections, and hope it will 
 sustain the wide-spread reputation it has acquired” 
 
 [From the Horticultural Art Journ;il, September, 1888.] 
 
 '■'■Moore's Diamond." In company with some twenty-five of 
 the leading Nurserymen and Fruit Growers of this section, we had 
 an opportunity of examining a small jjlantation of this variety, 
 including the original vine. We found the vines overloaded with 
 large, compact and hand.some bunches, of e.xcellent quality, 
 fully sustaining our opinion as before expre.s.sed. We regard this, 
 all things considered, as the best white grape we have seen this 
 season. ’ ’ 
 
 10 
 
[From “Popular Gardening,” December, i889. “Horticultural Notes by Judge 
 Samuel Miller, of Missouri.” 
 
 “ New Grapes.” 
 
 “Among the new varieties I notice an important one not often 
 enough mentioned. Moore’s Diamond has fruited with me three years, 
 and is so superior to any other white grape we have that all others are 
 left in the shade in point of quality. While the Niagara, Pockling- 
 ton, and Empire State are fully what is claimed for them, the Dia- 
 mond is equal to any of them in size of bunch, and nearly so in 
 berry ; the vine is of the hardiest kind, vigorous and healthy, very 
 productive, and in quality forty per cent, better than either. It is 
 the coming light grape, or is rather here to stay.” 
 
 [From Vick’s Magazine, May. 1888.] 
 
 “ A Raisin Grape.” 
 
 The raisin industry of California promises to become very impor- 
 tant and quite remunerative. The climate of the central and 
 southern part of the state is most favorable for drying fruit, and 
 there is the center of this enterprise. The two important factors in 
 raisin-making are a suitable variety of grape, and a dry climate — 
 one not subject to dews, fogs or rains for weeks while the fruit is 
 drying. Though the region of California mentioned is not e.xempt 
 from fogs and rains, yet they are infrequent, and the necessity of 
 protection to the drying fruit is not experienced often enough to 
 make that feature of the work very burdensome. The variety of 
 grape from which the raisins are made is the Muscat of Ale.vandria, 
 which is better known to most of our readers as the Malaga grape of 
 the shops, which comes to us from Spain, packed in cork dust, in small 
 casks. A white grape makes a raisin of better color than a red or 
 dark one, though in Europe both red and black varieties are used to 
 some extent. In Santa Clara County, California, where the temper- 
 mature at the drying season is not so high, nor the air so dry as more 
 i southern counties, the grape growers have resorted to the use of 
 grape dryers or evaporators, and with success, and the practice is 
 extending ; many tons of raisins were' made there, in that manner, 
 
 II 
 
/ast year. The method is to expose to the sun for a few days, and 
 then remove to the evapcJl'ator, and fini.sh up with a slow heat. 
 
 In tlie South of Europe, the making of raisins by artificial heat 
 has long been practiced, and such practice is not now a question of 
 e.xperiment. The only question in regard to it is how much better 
 it can now be done with modern devices and improvements than 
 heretofore with less perfect appliances. 
 
 With these facts in view, there is no reason why we should not 
 be able to make raisins in this region if we can produce the right 
 variety of grape for the purpose, and this we believe we now possess 
 in the Diamond. It is a beautiful white grape, of good size, with a 
 thin, but sufficiently tough skin, seeds small and few, ripens early, 
 flesh breaking, melting, no toughness at the center, no foxiness, 
 sweet, and superior in quality to Muscat of Alexandria. Why should 
 not this grape, grown in the lake regions of this state be made into 
 raisins? The demand for the fresh fruit of this variety for the 
 table, will probably be so great that several years will elapse before 
 raisin making will be undertaken, but in time, there is good reason 
 to believe the Diamond will be i^reserved in this manner. 
 
 [From Rochester Morning Herald, October 2nd, 1888.] 
 
 “ Moore’s Diamond.” 
 
 A NKW GRAPE OF GREAT EXCELLENCE. 
 
 “In our illustration is shown a new variety of grape, which 
 according to as high authority as Vick, is ‘ of remarkable merit and 
 will take a place above any white variety yet known.’ It is said to 
 be a cross of Concord with Iona. It originated with Jacob Moore, 
 who produced the Brighton. 
 
 The bunches are large, compact, shouldered and sometimes 
 double .shouldered, very handsome. Berries large, white, with a 
 whitish bloom ; skin thin, but tough ; berries cling well to the 
 peduncle ; flesh melting, juicy and sweet to the center ; vine a strong 
 grower and abundant bearer.” 
 
[From Weedsport Sentinel.] 
 
 Yesterday J . W. Burwell, who has several times canvassed this 
 section for nursery stock, brought to our office a cluster of the new 
 grape originated near Rochester, called “Moore’s Diamond.’’ He 
 also had a basket to show what the fruit really is — and it was as fine 
 a basket of grapes as we ever saw, the clusters are very large, most 
 of them shouldered. One weighing 12 to 16 ounces is common, 
 and one weighed the wonderful amount of 22 ounces. The color is 
 green, with what we would call a slight turn from that toward straw 
 color. The berries are round, remarkably compact, the skin thin, 
 but sufficiently tough to bear shipping well, the seeds small, and the 
 flavor — but then we can’t describe it ; one must taste to appreci- 
 ate it. It is one of the most promising of the new grapes ; it has 
 been tested for several years, is a great bearer, is hardy and is now 
 ready to sell to fruit growers. They should all see it and look into 
 its value. 
 
 -^Opii^ioi^s of 
 
 Hope Ranch, Santa Cruz, Cal., August 25, 1S90. 
 
 GentuEmEN — In reply to your favor of .August iStli, would say, that the two 
 Diamond White Grapes you sent me seem to be healthy, and doing moderately well. 
 They hav» each fruited two or three b^mches of grapes which are now ripe, and of 
 very fine flavor. I predict that they will find ready sale as a tal)le grape. The berries 
 are about the size of the Catawba — not nearly so large as the Muscat. 
 
 Fraternally 3’ours, D. EDSON SMITH. 
 
 Catawba, N. Y., Sept. 2, ’90. 
 
 Diamond White Grape Co.: 
 
 Gentlemen — I am glad to be able to state that the Diamond will fully justify 
 my statement of two years ago, made before the Horticultural Society at Rochester, 
 that the Diamond ripened with me that year about ten days before the Delaware. 
 My Diamonds are ripe enough to ship, while my Delawares cannot be shipped unde 
 ten days yet. Everybody is simply delighted with the Diamond, that see it. Clusters 
 are large, and mostly shouldered and compact enough to pack n cely for sh pp ng 
 
 Yours truly, GEORGE SANDERSON. 
 
 13 
 

 [Fro7u C. IF. See/ye, Esq., of Rochester, N. K.] 
 
 Dear Sir — In reply to yours of the 8th inst., I will say that in i:;y opinion, 
 "Moore’s Diamond ’’ is the finest white grape, all points considered, that has yet been 
 produced in this country — far superior to Niagara and Pocklington, which are coarse 
 in comparison with it. It ripened with me about with the Delaware. 
 
 Yours very truly, C. \V. SRELYE. 
 
 [From J. T. Lovett, Esq., New Jersey.'] 
 
 Dear Sir : — I am much pleased with “Moore’s Diamond.’’ It is well named, 
 for it is, I think, a gem of the first water. The berry is of good size and shape, and 
 the color — greenish amber — renders it very attractive. Clusters of good size and 
 form, mostly shouldered and just right as to compactness ; quality rich, sprightly, 
 sweet, excellent, with soft, tender pulp. The samples came in good condition, and I 
 judge it a good shipping and keeping grape. I had a hard day’s work yesterday, 
 judging fruits at our State Fair at Waverly ; the display of grapes was unusually 
 large and fine, yet among them all I found none that united in so eminent a degree, 
 beauty and fine quality, as "Moore’s Diamond.’’ If, as you say, it is so early and 
 productive, you have, I think, a grape of untold value. 
 
 Yours truly, J. T. EOVEIT. 
 
 [Front S. D. Willard, Esq., Vice-President Western New 'York HorticuUtiral 
 
 Society.] 
 
 Dear Sir : — Yours of the l6th at hand, as also the basket of grapes, for which 
 you have my sincere thanks. It gives me great pleasure to say that I regard the 
 " Moore’s Diamond ’’ as very excellent in quality, and .superior to anything in the 
 shape of white grapes that I have ever seen, that ripens so early. It seems to me, 
 when introduced and well known, it must be received with great favor by all who 
 can appreciate fine fruit. Yours very truly, S. D. WILLARD. 
 
 [From A. S. Fuller, Esq., New Jersey.] 
 
 Th " ''OX of " Moore’s Diamond ’’ grapes received in good order. It is of excellent 
 qi j, pulp tender, bunches large, berry medium. It is far superior in quality to the 
 Niagara or Martha. 
 
 [From E. Kelly, Esq., Ontario, Canada.] 
 
 Dear Sir : — In reply to your inquiry as to my opinion regarding the “Moore’s 
 Diamond ’’ grape, would say : After an impartial test of the past two seasons, I have 
 no hesitation in pronouncing it the best while grape now before the public, and one 
 that should be in every collection. In point of fiavor, it has no equal among the 
 native white grapes, and is equal to some of the foreign varieties, resembling Chas- 
 selas. As hardy as the Martha, and at least three weeks earlier than that variety. It 
 is a strong grower and prolific bearer 
 
 14 
 
[From Isaac Lane, Caldwell, N. J., October /^th, /SSy.'] 
 
 “ The Moore’s Diamond grape received in spring of 1886 had a few bunches of 
 fruit on the vine the following summer, and this past summer it bore over half a 
 bushel of the sweetest and finest grapes I ever tasted. 
 
 [From Vick' s Magazine, January, iS 8 g.~\ 
 
 1 he Diamond Grape, of which a most favorable opinion has heretofore been e.\- 
 pressed in these pages, has as yet shown no fault or flaw in any respect in any essen- 
 tial quality of vine or fruit, and it undoubtedly now stands in advance, all things con- 
 sidered, of all the varieties of white native grapes in cultivation. Its season is but 
 little, if any, later than the Delaware. It must become very popular when well 
 known. 
 
 Office Ganundawah Fruit Farm, \ 
 Vine Valley, N. Y. / 
 
 After a fair test of the Diamond Grape in vineyard culture, giving it no advantage 
 in cultivation over any of the best and well known hardy varieties, I believe it to pos- 
 sess all of the qualities requisite to a first class vineyard grape. I know of nothing 
 that can be said against it, but everything in favor of its thriftiness, health and hardi- 
 ness, and its quality is superb. EDWARD P. SNELL 
 
 Ofkice of the Highland Grape Co., 1 
 Canandaigua Lake. / 
 
 Diamond Grape Co.: 
 
 Gent.s — In reply to yours of the loth inst : I have watched the Diamond for the 
 two past seasons with interest, and am favorably impressed with it. With us so far 
 it has shown itself to he a vigorous grower, hardy and healthy and abundant bearer. 
 Fruit very handsome, early, of excellent quality, and is a pleasing contrast to the 
 foxy abominations which have recently been forced upon credulous amateurs. I hope 
 and expect to see the time in the near future when quality will govern prices, and I 
 believe the Diamond possesses in a large degree features that will insure its success 
 with vineyardists. Yours truly, J. N. WILLIAMS, Pres’t. 
 
 Bloomington, 111 ., March ^ 
 
 Dear Sirs — When I saw the first vines of your celebrated Diamond grape ani. ex- 
 amined wood and roots, I was satisfied that it was vigorous and healthy. And when 
 after planting in my experimental vineyard, I had opportunity to study the texture 
 of its foliage, and still later the quantity and quality of its fruit, its earline.ss in ripen- 
 ing, etc., 1 was more than ever convinced that the Diamond is the Prince of all the 
 new wliite grapes yet. My forty years’ experience in the vineyard with most flatter- 
 ing success, qualifies me, I think, to express an opinion of this kind, which has weight. 
 Last year (1S88) 200 of my Diamond vines gave me the earliest and finest fruit that I 
 had out of lyo varieties, which / have in bearing. The growth of wood and cane last 
 season, wliich was a very unfavorable one, superceded all my other varieties, and 
 there is every indication of a large crop this year. 
 
 Yours truly, DR. HERMAN SCIIROEDER. 
 
 15 
 
Thk Monroe County Sun, "j 
 WiuuAM E. Spencer, Editor, [• 
 Clarendon, Ark., Aug. 24th, 1889. j 
 
 The Diamond Grape Co.; 
 
 Pear Sirs : The Piamond White Grape ” that you sent me some time in the 
 ea»ly spring, is prospering nicely. It is about five feet tall and has eight well grown 
 branches. Under the circumstances, the growth is surjirising. I knew but little of 
 grape culture ; and set out the vine according to my own ideas. Hut it has prospered 
 and shows every indication of a healthy growth. The vine was but eight inches long 
 when received. I consider its growth little short of wonderful. 
 
 Yours truly, WM. E. SPENCER. 
 
 Mr. E. P. Powell, an experienced grape-grower, mentions in Garden and Forest, 
 Brighton, Gmrtner and Salem as his choice of red grapes, p'or white grapes he does 
 not hesitate to take Piamond for the head of the list. He thinks it has been suffi- 
 ciently tested and by the best judges in all parts of the Union. He has not seen one 
 severe stricture on its quality, growth, habit or bearing qualities. 
 
 ~)iamond White Grape Co.: 
 
 Peach Tree and Grape Vine Nurseries of 
 John S. Barnhart, 
 
 Penton, Md., Aug. i8th, 1890 
 
 Gentlempin : — Yours of 12th August received. The Piamond Grape ripened a 
 fai. crop of fruit this season without bagging or other protection. It retains its foliage 
 late in the season, quality excellent and nearly as early as Moore’s Early. 
 
 Re.spectfully yours, JOHN S. BARNHART. 
 
 Office of Tice C. I^evitt, j 
 
 Propagator of Grape Vines, Small I-'niit Plants and Nursery Stock, L 
 Athenia, N. J., 1890. J 
 
 Pear Sir In reply to yours of 21st iust., I will say that I feel confident that it 
 is one of the most promising of all new blood, and one that bears a full crop faithfully. 
 With so eminent a grape you will renew grape culture in all parts of the Union.' 
 
 Yours truly, T. C. KEVIIT. 
 
 Office of Sicas Wilson’s Grape Nurseries. 1 
 Atlantic, Iowa, August 21st, 1890. ) 
 
 Diamond Grape Co.: 
 
 Gentlemen : — In reply to your favor of late date, will say the vines received 
 from you two or three years ago promise well ; they are full of fruit this year, fine, 
 large clusters, of fine quality. I think the best grape I have on my grounds out of 
 sixty varieties. It is as early as Moore’s Early with me. The Piamond has in my 
 opinion a great future. Yours truly, SIPAS WIPSON, 
 
 16 
 
Ol-l-'ICR OF ])R. II. vSCHROICDKR, 
 
 Horticulturist and Nur.serymaii, 
 lUoomiugtoii, 111., Februar}- 7, 1890. 
 
 To the Diamond White Crape Co.: 
 
 Gentrkmkn : — I am some forty years iu the viiiet'ard business here, and have 
 tried 350 different varieties, of which at least 300 are worthless, or were superseded by 
 newer and better varieties, but I have not seen or tested yet a better white grape 
 than the “Diamond.” I believe that I wa.s — at least in the West — the first large 
 planter of several hundred of the Diamond after I closely examined the fir.st vine of 
 them in root, bnd and wood, I was favorably impressed that it “ must be a superior 
 vine.” I watched the growth of the vine almost daily and seeing and tasting the- 
 fir.st fruit of them my mind was made up, and I ordered (and planted) a hundred more 
 of tl.e vines in my experimental vineyards. The vines were not covered the last 
 three falls and stood the winter at least as well as the Concord. Last year the fruit 
 was really splendid, unsurpa,ssed. I spread on one of the tables iu my office a layer 
 of grapes and kept them there for six weeks, until they got like raisins, and good 
 ones. The grape is several weeks earlier than Concord, growth immense, and fruit 
 .sets well 
 
 Yours truly, DR. H. SCIIROKDRR, 
 
 [^/i.vtract from a tetter U'ritten by /■'. C. Pcrry.'\ 
 
 Boston. Ma.ss., Jan. 8th. i8go. 
 
 Diamond Crape Co.: 
 
 Ghntlkmkn : — Yours of Jan. 6th at hand. In reference to the quality and time 
 of ripening of the Diamond White Grape, I cannot now call to mind the time of 
 ripening as to date, hut will say that they were on a long trellis, with several varieties, 
 and the Diamond ripened two or three weeks h.eforK .vny on th.vT Trkeus. 
 The flavor was excellent. I wish threg quarters of my vines were the Diamonds. 
 
 Yours tndy, F. C. PERRY. 
 
 In the proceedings of the Western New York Horticultural Society for 1890, we 
 find the following references to the Diamond White Grape : ” Mr. Green regards the 
 Diamond as a promising grape, fine iu quality, handsome clusters, productive, with 
 something of the Iona flavor.” 
 
 Mr. T. S. Hubbard saw the Diamond at Bluff Point last season. It was very healthy, 
 bore good clusters, a good sized berry, ripening before the Concord. The foliage was 
 healthy, more so than the Catawba, it was earlier than almost any other grape iu the 
 vineyard. 
 
 Mr. C. M. Hooker .said the Diamond first fruited on their place and was very 
 promising. The foliage always healthy, the vine a vigorous grower. Strong leaved 
 and productive, ripkninc. hkfore Concord, Ni.vc.ara, Empire .State or Pock- 
 1, ington The bunch was large sized and handsome, and the fruit of good (pudity. 
 .Superior he thought to the varieties above named. 
 
 17 
 
\i[/]Q(2it \kl 2. Q 0 lo h)2 
 
 
 Was the title of a paper recently read in Western New York before 
 ■a Fanners’ Clnb. 
 
 This question is of the utmost importance in more senses than 
 one. We shall only con.sicler it in its relation to the ordinary farmer 
 of to-day. 
 
 Why is farming (especially in the Eastern States) unprofitable? 
 For several reasons. We will only mention the following: 
 
 Land in the East and older States is worth from seventy-five to 
 one hundred dollars per acre. To insure a crop expensive fertilizers 
 mnst be used. Farms and fields are smaller, nece.ssitating more 
 labor for the number of acres tilled, while yonr yield is less than tha 
 of Western lands, that only cost from one to five dollars per acre. 
 This .soil requires no fertilizers, less labor, the yield of grain is 
 greater, and the price nearly as high. 
 
 The solution of this problem seems easy. As the West cannot 
 grow fruit in paying quantities, let them raise the grain while the 
 East raises the fruit. 
 
 The time is not far distant when fanners living in locations 
 where fruit can be sncce.ssfnlly grown will rai.se less ordinary farm 
 crops and more fruits. 
 
 i8 
 
A Word to Yiqeyardists 
 
 There are many vineyardists to-day who have the late or com- 
 mon varieties of grapes, who are nearly discouraged, and who have 
 come to the conclusion that grape-growing does not pay, all of 
 which, under their system of doing business, may be true. 
 
 The failure is due to one of two caxises. If you have late varie- 
 ties, there is constant anxiety for fear your crop will not mature 
 before the frost comes. There is a great temptation to gather your 
 fruit before it is ripe. It would be better for you in the long run to 
 •allow your grapes to freeze on the vines rather than send green fruit 
 to market. There is nothing that will glnt a market so quick as 
 unripe fruit. There is no danger of an over-snpply of choice, ripe 
 grapes. 
 
 The .second reason of fail ire is (although your fruit maybe good) 
 that you do not get proper return for \'our crop, having to rely upon 
 the honesty and business ability of commission men you know noth- 
 ing about to make your .sales and returns. Vineyardists who ship 
 *011 their own account know what this (in too many instances) means. 
 
 By planting a vinej'ard of Diamond White Grapes, and becom- 
 ing a member of our Market Company, yon can ship your other 
 varieties of grapes, as well as all other productions of your soil, to 
 the same houses that handle your Diamonds, securing the benefits of 
 onr system of marketing. 
 
 We desire to have you investigate the subject for yourself, and if 
 you do not find that it will be for your interest to plant a vineyard 
 of Diamond vines, our advice is, “don’t do it.” 
 
 19 
 
Fannin«- is paying but little. Wh\' not lessen yonr acreage of 
 common farm crops and plant a portion of your land to grapes? 
 
 With onr assistance yon can grow grapes as well as corn. 
 
 Can yon afford to raise grain on land that will rai.se grapes? 
 
 We copy the following estimates, compiled by an expert for one 
 of onr agricultural papers; 
 
 Eighty acres of pasture land for cattle or sheep will yield . . $200 
 
 Twenty acres of barley will yield 200 
 
 Twenty acres of oats will yield 200 
 
 Twenty acres of wheat will yield 200 
 
 Five acres of alfalfa produce 200 
 
 Four acres of apples yield 200 
 
 Two acres of apricots yield 200 
 
 Two acres of plums yield 200 
 
 One acre of peaches yields 200 
 
 Two-thirds of an acre of Bartlett pears yields 200 
 
 These estimates are for the bearing years. When yon take into 
 account the fact that these grains and fruits do not bear a full crop 
 oftener than every second or third year, you have the c.xact amount 
 of income from twenty acres of land in the above-named crops. 
 
 No fruit or grain is .so certain to bear a good crop every year as 
 grapes. No water protection nece.ssary to grow Dianu.nd Grapes 
 succe.ssfully. You can verify this assertion by referring to the vines 
 in yonr own yard. With no cultivation and very little trimming 
 you can hardly remember of a failure. 
 
 Now let us make an estimate of what yon might expect if the 
 above-named twenty acres were planted to Diamond (irapes: 
 
 The average yield of the common varieties in Chautauqua 
 county, N. Y. , as reported bj' a committee appointed by the West- 
 ern New York florticulturai Society, is twenty pounds per vine. 
 There are five hundred -vines on an acre; on twenty acres there would 
 be ten thousand vines; if each vine (when it came into full bearing) 
 produced twenty pounds (and the.se fine table grapes should ever sell 
 as low as three cents a ])onnd, the price of the common varieties 
 
 20 
 
some seasons), what would be your gross receipts from your twenty 
 acres ? 
 
 10.000 vines. 
 
 20 lbs per vine. 
 
 200.000 pounds. 
 
 .03 cents per pound, 
 
 $6,000.00 total for yonr twenty acres. 
 
 When you take into account the fact that yon expend no more 
 labor in the cultivation of your twenty acre vineyard than \-ou 
 would the same number of acres in any hoed crop, ts there any rea- 
 son zehy yon stum Id not plant some Diamond vines F 
 
 The Diamond Grape Market Company 
 
 Is composed of our planters. 
 
 The stockholders in this company are limited to the men who 
 buy their vines of The Diamond White Grape Company. Onr viue- 
 yardists are entitled to one share of stock to each acre of vines owned. 
 
 Our Lithographic Trade Label, 
 
 Which characterizes our brand of grapes, is finely executed, and is a 
 guarantee to the dealer and consumer that packages bearing this 
 label contain only choice Diamond White Grapes, fully ripe and true 
 to name, which establishes a reputation wherever your fruit is sold, 
 that no amount of outside competition can overcome. 
 
 In addition to this, each grower has a number and private trade- 
 mark that he attaches to his ba.skets, which will enable him to make 
 a j)er.sonal reputation for his 07 cn brand of y rapes. 
 
 To protect honest planters these labels will not be furnished to 
 parties who knowingly and persistenth place them upon other than 
 the choicest Diamond Grapes. The rig-ht to use this label will be 
 taken away from an\’ one violating the above rule. 
 
 21 
 
Well-selected ripe fruit, carefully packed, will bring- lii«ker prices 
 than the same fruit carelessly put up. Dealers w'ill tell you that 
 their fancy brands are the easiest to sell, even at a higher price, and 
 are always closed out first. 
 
 By becoming a member of our Market Company, and availing 
 yourself of the benefits ot our market system, yon are relieved of the 
 anxiety and annoyances incident to the marketing of your fruit, and 
 von are sure of obtaining the highest market price without incurring 
 the risks attending .shi]nnents on vour own aceount. 
 
 Our Company obtains the lowest possible freight rates over the 
 different railroads. 
 
 It secures prompt service in con.sequence of the magnitude of the 
 business (which a private individual could not do). 
 
 It has an agent in every market where your fruits are shipped, 
 whose business is to receive each consignment of fruit, to see that it 
 is promptly and carefully unloaded. 
 
 If any of the fruit has been injured by the railroad in transit, to. 
 collect the damage for the same. 
 
 To watch the market, supplying each whole.sale dealer with what 
 fruit he can sell at the market price. 
 
 To establish the price of Diamond Grapes for the day, and to .see 
 that every dealer adheres to it. 
 
 To see that weekly statements and remittances are made to our 
 shippers. 
 
 To telegraph the home office eaeh day the condition of the mar- 
 ket, so that no more fruit may be forwarded than can be sold at a 
 paying price. This gives the central office a knowledge of the .state 
 of the market throughout the whole country, and enables it to main- 
 tain a uniform price. Thus knowing the amount of fruit there is 
 to handle, we can place the entire bulk evenly, giving each market 
 just the number of baskets needed. 
 
 Under our market system the supervision of dealers is so com- 
 plete that if any one of them fails to make full returns at the market 
 price, he will no longer be furnished with frnit, and his name will 
 be dropped from our list. 
 
 All the goods forwarded and .sold b\- our Market Company in the 
 large cities, whether it be grapes, other fruits, potatoes, vegetables,, 
 corn or wheat, in fact, any production of your soil, will be .sold un- 
 der the direct supervision of this company or its agents, and. will. 
 
 22 
 
insure tlie curefnl Iicindliiig' utKi distribution to tlie denlerj tnkin^ liis. 
 receipt tor the same, which will show the grading' and condition 
 upon delivery, thus guarding the grower against fraud better than 
 the producer could do were he to accompany each shipment and per- 
 sonally see to the ha7tdling and sale of his own fruit. 
 
 Is there any probability of over-production of 
 choice white table grapes? 
 
 At least nine-tenths of all the grapes grown in this country to-day 
 are colored, and inferior in quality (to say nothing of their color) to 
 the Diamond White Grape, and if there were a hundred acres of 
 white grapes planted for every acre now under cultivation there 
 would not be an over-supply. 
 
 The increase in production is not nearly so great as that of con- 
 sumption. In Philadelphia and many other markets there are a. 
 thousand times more grapes sold to-day than there were twenty- 
 years ago. 
 
 We are liable to forget that there are sixty-five million jjeople in 
 die United States to be supplied with fruit, and the number is rap- 
 idly increasing. 
 
 California grapes are being shipped to the Kastern markets at a 
 profit, notwithstanding the fact that the freight costs as high as si.x 
 hundred dollars per car. Dealers, whose time is money, jirefer our 
 brand of fruit (even at a higher iirice) to fruit equally good not bear- 
 ing our trade label, because they do not have to spend any time in. 
 convincing consumers that '^some other brand is just as good." It 
 
 IS one thing to raise grapes, but quite another to 
 market them at a profit. 
 
 1 he marketing (as hundreds of vineyardists who have to sell their 
 owii crop will tell you) with favorable results is more difficult than 
 raising the fruit. Many old vineyardists fail just at this point. 
 
 Our supervision gives you the benefit of years of experience in, 
 glowing and caring for your vine.s. We instruct so thoroughly that 
 those who purchase vines of us commence better than many vine- 
 y'aidists (who have only had their own experience) leave off. 
 
 There are certain localities in many States where grapes are suc- 
 cessfully grown in gardens, with little or no care. Where this can 
 
 be done, we assure you that with proper cultivation you are sure to, 
 succeed with a vineyard. 
 
 23 
 
Is a previous knowledge of grape growing neces- 
 sary to make a success of raising Diamond White Grapes? Our 
 answer is No, for the following reasons; 
 
 We do not sell onr vines until one of our experts has visited 
 your location and personally inspected the soil, surroundings and 
 climate. If any of these are found unfavorable, we tell you 
 frankly that we cannot furnish yon with vines. 
 
 We only get a few cents per vine at the time of planting, taking 
 the balance of onr pay from one-half the net proceeds of your fruit. 
 Thus yon see that your success is onr success, and your failure onr 
 failure. In view of this fact it is very important for ns to place onr 
 vines only in good locations, with strictly first-class parties, which 
 will be a guarantee that onr vines will be properly cared for. 
 
 We send (at onr own expense) praetical men who understand the 
 best methods of grape culture, gathered from the best vineyardists in 
 all parts of the world, to teach you the methods of grape culture 
 "which experience has shown to be the most successful. 
 
 Our experts go from vineyard to vineyard as often 
 as is necessatv-, to thoroughly instruct you how to plant, trim and 
 trellis your vines, and, when they begin to bear, how to pick, pack 
 and ship your fruit. Our Market Company sells your crop at the 
 highest market priee, returning your money directly to you. 
 
 The benefits to be derived from our instruction 
 in the management of your vineyard and the mar- 
 keting of your fruit are worth more to any man than 
 we charge for our vines; so that you really get vines 
 for a vineyard for nothing, as we only ask you to 
 partly pay us for the benefits you receive from us in 
 addition to the vines. 
 
 So you see that any man with sufficient intelligence, ability and 
 push to properly manage a farm, will make a siiecessfiil vineyardist. 
 
 24 
 
TERMS FOR VINEYARD PLANTING. 
 
 Vines for one acre, fifty-five cents each. 
 
 “ “ from two to five acres, inclusive, fifty cents each. 
 
 “ “ six to eleven acres, inclusive, forty-five cents each. 
 
 “ “ “ twelve to eighteen acres, inclusive, forty cents each, 
 
 “ “ nineteen to twenty-four acres, inclusive, 35 cents each. 
 
 “ “ twenty-five acres and over, thirty cents each. 
 
 Eight cents each at the time of planting and the balance from 
 one-half the net proceeds of fruit when sold. 
 
 RETAIL PRICES. 
 
 #1.50 each. $15.00 per dozen. 
 
 For information regarding vineyard planting address, 
 
 HARRISON 1'. GHAMBHRLaIN, M. D„ 
 
 BROCKPORT, NEW YORK. 
 
 Geiiersl Agent for the United States. 
 
 All other correspondence to be addre.ssed to 
 
 THE DIAMOND WHITE GRAPE COMPANY, 
 
 ROCHESTER, NEW YORK. 
 
ITHIN you will find an explauation of our plan for selling 
 vour fruit. Commission Men, Dealers and Consumers, 
 all uuite in saying that our 
 
 ^ * 
 
 is the most complete and comprehensive ever devised, not only 
 for the sale of your 
 
 * ¥ * * Grape s, 
 
 but for other varieties you maj’ already have, together with your 
 
 APPLES, PEARS, PEACHES, PLUMS and QUINCES, 
 
 t I » I I I I I • ' I » 7 i' i' ^ I I » 'l I I I 
 
 as well as for all other fruits and grains grown by our planters, You 
 will find it to your advantage to carefully study and investigate the 
 facts herein contained, whether you plant a vineyard or not. 
 
 I 
 
 THE DIAMOND WHITE GRAPE CO., 
 
 ROCHESTER, N. Y.