Tfe UPS and DOWNS of a MAIL ORDER ASPIRANT ffr54tfc Hntt ffloUege of Agrirulture Kt CSfamell Hmuersitg 3tlfara, W. g. Slibtarg Cornell University Library HF 5466.B53 The ups and downs of a mail order aspira 3 1924 013 885 482 Cornell University Library The original of tliis book is in tine Cornell University Library. There are no known copyright restrictions in the United States on the use of the text. http://www.archive.org/details/cu31924013885482 THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT Described in a Series of Ten Letters, Written by Andrew Morton, a Young Mail Order Aspirant, to \His Father on the Old Farm "The Ups and Downs of a Mail Order Aspirant" consisting of a series of ten long, interesting and instructive letters, pictured true to life, yet not lacking the humor of the situation, written by Andrew Morton, who, like many thousand others was working on a small salary, fell a victim to the "stock catalog" promoters and having' the old folks at home to draw upon, sunk hun- dreds of dollars in an attempt to build up a substantial business. He tells in his way, how he invested in outfits and schemes, and how each and every one of them turned out. Almost every letter winds up with the assurance that he will now "surely" win out — if only another remittance is forthcom- ing. But at the end he wins out. There is a moral in this series of letters, and Mr. Morton — once a farmer, but now a successful business man, indicates that success in Mail Order Business can be acquired only by keeping away from stock catalog outfits, stock schemes and misleading meth- ods. He won out because he was persistent, because he would not allow adversities to down him. He possessed, "stick-to-it-iveness" in a high degree. PRICE ONE DOLLAR (^ >i H' {^ (} Published in igo8 by THE MAIL ORDER NEWS of New York Copyright 1908 by the Mail Order Newt FIRST LETTER. Dear Father: Undoubtedly you have been wondering, and mother has been worrying, as to why you did not hear from your wandering boy — the kid that strayed away from turnip fields and corn husks to find for himself a foothold in the city. Well, I haven't been swallowed up in this giddy whirl of dissipation — perhaps because the munificent sal- ary which I am paid for standing behind the counter measuring off yards of dress linings would not permit me to enter it. I suppose mother has been worrying about my health, but I want to assure you that I have not been sick, but I have been, and still am, very ambitious; — scheming would be a better word. Scheming and planning to make a lot of money so that I can come back and add to father's somewhat scanty acres, the rich, fertile meadows which he has coveted ever since I was old enough to notice the longing eyes he cast upon it — and mother, rich enough to build just such a house as you want. And I liave started in the business of making money so you may begin at once to plan just what kind of a house you will have, foi' it will be yours, just as you want it to be, even to the tiniest dot of a window or the biggest closet. But aren't you both just burning with curiosity to know all about it? It's a sure thing, is this future wealth. The plan cannt fail, only, father, I am going to ask just a little help from you, whfch I know you'll not refuse for I shall be able to hand it back DOUBLED. That's better interest than the old mortgage holder squeezed out of you, isn't it? Father, I want you to send me $50 and within a month after I am fairly under way, you'll'get it back with an extra fifty. PLEASE don't refuse or delay, as it means so much to me — and to you both. The truth is, I have started a "mail order business'' which I conduct in the evenings. My office is the dingy hall bedroom on the fourth THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT floor of a cheap boarding house, which I call "home." You see, I am only earning $9 a week and the cheapest board I could get was $5.50 weekly, but say! — this board is enough to make a fellow homesick! But don't think I have intentions of returning to the potato patch, for I am going to push ahead and Stick it out. Now, about my "mail order business.'' You see, I've been doing a good deal of watching and thinking since I landed in the city and I have made very few friends be- cause I don't go out evenings. I have seen fellows that were hard and honest workers, who have grown old in the service of their employers, but the highest wages they ever got was from $15 to $25 weekly. Some of these men are married and $25 a week in New York does'nt mean anything because everything is so high. You have to dress well or lose your position, you've got to pay $35 or $40 a month for a flat if you want to bring up your children in a healthy and respectable neighborhood — and these flats do not contain more floor space than mother's kitchen and pantry. I couldn't see a way out of this and did not like the idea of going back to the farm, so one evening while I sat shivering in my little room, wrapped up in my over- coat and the dirty old comforter which I had wrapped around my legs for warmth, I came across an advertise- ment in a newspaper I was reading. As near as I can re- member it, it was worded like this: BE INDEPENDENT. — Start a Mail Order Business in your own home. We tell you how and furnish everything needed. Part- iculars free. Many make $3,000 a year. Gee, but that got me a going! So I jumped up, hast- ily put on my coat, ran down to the corner druggist and bought a postal which I hastily dispatched to that firm, requesting full particulars. Well, in about three days, I received a reply. And a big lot of printed matter did they send me — it took over two hours to read it all through. The plan seemed good to me and I sat up that evening for hours thinking and planning, until I didn't dare sit up any longer and burn any more of my landlady's precious old gas, for I tell you she watches her boarders' keyholes and the cracks in their doors every night, and knows to a minute just when they turn off the miserable old light she allows. I tumbled into bed, but not to sleep. I tossed THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT and planned and when morning came I was still "study- ing." I wasn't much good behind the counter that day, I tell you. The floorwalker gave me an awful calling down before I dropped down to business. That evening I re-read the matter this firm sent me. "Why work for others" when you can be your own boss? was the heading of one of their circulars. I knew mighty well why I was working for others^t was because I did- n't have the capital to work for myself. Then they said a good deal about some big firms worth millions of dol- lars who started small — some with less than ten dollars, and then they explained how they would furnish me with ready printed catalogs, and would print my name on the bottom instead of theirs, and how they would furnish me with letterheads and envelopes, all with my name on, for very little money. They would prepare an adver- tisement for me and would run it in a few newspapers and magazines, and how, when orders arrive, 1 would deduct my profit and send them the cost of the goods, and they would at once fill the order, putting my name on the package instead of theirs. That seemed very good, and then the prices of the outfit! They could start me with $10, $25, $3S and more, and of course the more you paid down the more you received, and the easier it was to get started. They said that I should keep my position and conduct the business in my spare time. I thought this was a nice honest suggestion, so I made up my mind that I would send for an outfit at once. From my scanty wages I had saved up twenty dollars and then I still had the $25 which Uncle Ben gave me when I started from home. He said to never touch it unless it was a case of emer- gency. Well, I considered this an emergency case, so I sent for a $35 outfit, thus leaving me about $10 in cash. They acknowledged receipt of the money which I cau- tiously sent by registered mail, and they said that the out- fit would be ready in about a week, for me in the mean- time to address envelopes to a good list of names which they would furnish me and as soon as I would receive the catalogs I could put a penny stamp on the envelope and mail them out without loss of time. So I sent them some money for a list of names and asked them to rush THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT the envelopes right away. This they did, and for the next few evenings I was busy addressing envelopes, all the while happy in the thought of at last having found a business for which I was fitted — a business that would enable me to work my way up in this world — a business that would bring me a fortune. The other day the catalogs and other printed matter arrived. The expressage on it was nearly $3 and this, too, made another hole in my capital. But say, the catalogs look fine! I am sending you one today. Won't you be proud to see a catalog that pictures and describes so many funny toys anjj novelties, and with your farmer boy's name on it as general manager and proprietor? " Of course, some of the prices are pretty steep for the goods, but this concern ought to know what prices farmers and others will pay, and the more they charge, the larger is my profit. I sent out 500 of the catalogs this evening, and addressing so many envelopes every evening until the 500 mark was reached, nearly gave me writers' cramps, because I was not used to it. But I did it with pleasure, knowing that in about a week I shall be kept pretty busy opening letters containing nice orders. My, won't that be fun, to make money so easily, especially for a fellow like me who has to be on his feet from 8 A. M. to 6 P. M., every day, and under the eyes of cranky floorwalkers? My advertisements will appear in some of the papers in a few days, and father, I have already in- vested every penny I had in buying stamps, and other urgent office necessities. I have even sunk this week's wages into it, and have not a penny to pay for next week's board which I must pay to-morrow night. I sorely need about $50 and need it at once. A concern in Chicago wrote me yesterday offering to furnish a scheme for $10 by which I could add thousands of dollars to my income in connection with this mail order business, and they submit references, so I think they are all right. They say that only about $25 will be necessary to put it into opera- tion and that they would guarantee results. So you see, that would make $35, and then I shall need money to send out my other catalogs as soon as inquiries arrive from my 6 THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT advertisements, and I shall also need about $25 to do some advertising in the big mail order papers, where all the big mail order houses advertise. Figuring on some of the profits that I will derive from the catalogs I sent out yesterday and from the few dollars I shall be able to spare out ot my salary, I will be able to manage it all, if you only send me that fifty dollars right away. Please do not delay. Until you send it, I shall have to keep out of the land- lady's reach as she has a look on her face that is enough to spoil the appetite of any delinquent boarder, and it will be another week before I get my salary again. I will not give up my position for the present, but I am going to re- invest all the profits I make in the mail order business, and keep turning it over and over, and also add the few dollars that I can spare out of my salary every week until I can see my way clear to making all the money we want. And then I shall invite both of you down to spend a week with me — not in this wretched old boarding house and the landlady with the "ten-weeks-of-rain" sort of expres- sion, but at the swellest hotel in town— the Waldof Astoria. I shall take you out on an automobile tour to see the town, and I shall take mother to a large and modern furniture house so she can select the choicest of furniture for the new house I shall build you. You know the furniture they sell up at Midgeville is entirely too old fashioned. Don't think that I am painting rainbows or building air-castles, because the firm that is assisting me have given instances where others started with less money than I did and they ALL made fortunes in a few years. None of them had any more education than I have had, and most of them were, like me, farmer's boys. The firm speaks so en- couragingly and frankly, and they come forward with the convincing argument that they cannot make money unless I do, that I cannot help having faith in them, no indeed, I expect to do a good deal better than what I say in this letter. And but I must cut my already long letter short as I hear footsteps in the hall. Will have to turn the light out until this nemesis of a landlady disappears. Your affectionate son, ANDY. SECOND LETTER. Dear Father: — Your kind letter with money order for fifty dollars was received about three weeks ago and as promised, I am writing you another long letter this month so that you may know how I am progressing. First of all, I want to thank you, father, for sending me the fifty dollars. I know it is a little hard on you, but then, you realize how much there is at stake. I have carefully read your letter warning me against "gold brick" advertisers and saying that I should swallow the statements of the people who are starting me, "with a pinch of salt." Well, father, I appreciate your words of advice, but you do not seem to be aware of the fact that the people I am doing busi- ness with, are recommended by the big banks, mercantile agencies and express companies. One firm actually sub- mitted a reference from the police captain of his town. And, I am here in a big city where I can keep myself posted, so you rest at ease, father, that I shall not be taken in by any faker or swindler. Now to give an account of myself. Our firm took stock (inventory) last month and I had to work evenings for nearly two weeks, so I have been compelled to ne- glect my mail order business. My first advertising venture was not very successful but I attribute this to the fact that the papers in which my advertisement was placed carried a large number of ads. very similar to mine. They all read alike excepting the address, and so I learned that it is far safer to go to an advertising agency, have them write up an advertisement and place them for me in good papers. Then, I am not at ill sure but that some one is pilfering my mail. You see, I leave the house before the postman comes around and when I get home in the even- ings I am too late for the last delivery, so I have to depend THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT upon that grand old landlady of mine to take care of my mail. I am receiving lots of mail every day, but very few orders so far. Most of the mail is from publishers who ask me to advertise in their papers. Perhaps it is too soon to expect replies from customers, but I have not given up hope and I am not losing courage by any means. The boss at the store has a little card tacked up on his office door and it says: "Great Oaks from little Acorns grow — Perseverance wins every time." I have taken that to heart and intend to persevere. All in all, I have received $1.05 in orders from the first 500 catalogues sent out. Of these, three were ten cent orders, and by the time that I acknowledged the order, and then sent the orders with the wholesale price and postage to the supply house, to be filled I found that I had lost two cents on the transaction, but you see, we must give these small orders careful attention as the good will of the customer is worth a lot of money. The other order was for a 75 cent article on which I made 20 cents, but sorry to say, the supply house must have made a mistake as the customer wrote today requesting that I return the money as the article was not at all as repre- sented in the catalogue. You see, father, I have not seen these goods and all I know of them is from the descrip- tion in the catalogue, but I think the supply house made a mistake and I have written to them today to look into this for me. Hereafter, I shall have the goods sent to me first and will then mail them to the customer. It will take a few days more, but I shall have the satisfaction of knowing that my customers receive just what they asked for. I sent ten dollars to that Chicago party who offered me a scheme for making money with my catalogues and I do believe that I am on the right trail now. The scheme consists in appointing a little girl my agent in every town and in larger places to appoint two or three in different sections, and to supply them with a few copies of my catalogues so that they can visit all their friends and neighbors and take orders for me. They are to say that the "firm" will turn over (through the agent) five per cent, of the amount for the poor of the town, and that the THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT agent for her service receives lo per cent, of the gross amount. When they take an order, they are to send it to me with the cash, and when the order is filled, I am to include a catalogue with the order and to offer the cus- tomer a nice present as soon as her orders amount to over ten dollars, telling her at the same time that five, per cent, of the amount would be turned over for the poor, through our agent. To put the plan in operation I had to spend nearly $io on printed matter explaining the scheme and $15 on advertising. I placed the order through an adver- tising agency the other day and next Sunday the ad. will appear in the Help Wanted columns of 30 large news- papers. I think favorably of the scheme and will let you know how it works, in my next letter. You know, father, this will be a worthy project and will appeal to the people. The Chicago firm writes me that a San Francisco mail order man increased his business 100 per cent, with this scheme. Here is the most important part of my letter, father, and I ask that you read it carefully so that you will fully understand my situation. When I started in this mail order business, I found that my hall bed room would be too small. You see, there was just room for the bed, one chair, an old dresser and a wash-stand. Everytime I wrote a letter I had to take the pitcher and bowl off the wash- stand and place it on the floor. In getting up, if I made one wrong move, I would step into the bowl and break it, or I would fall over the pitcher and spill the water all over the place and have the "misses'' come up raising the old Harry. My catalogues I had to keep under the bed and in lieu of a table, I had to do my folding and wrap- ping on the bed. So I had a talk with the landlady and she offered me a much larger room for one dollar extra a week. This room has two windows, and a table, al- though the furnishings are rather "on the hog.'' At home we have better things up in the garret discarded by mother. Well, I rented the room and moved in last week. Then I invested five dollars for a second hand desk and now I have quite an "office." As soon as I can aflford it I shall have a photograph taken of it, so that when I am the owner of a big mail order business and in my own build- THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT ing I shall be able to show my customers how- 1 started. You know, father, all the big firms do that. This takes an .extra dollar every week out of my salary. Then I was sorely in need of a suit of clothes and that took another ten dollars of my money. Next week I shall have to invest three dollars for a pair of shoes. All these minor expenses eat up every penny of my salary and give me no opportun- ity of nourishing my mail order business. I recently sent three dollars to a party who made $50,000 in five years out of the business and only started with five dollars. He sent me a book of instructions containing a number of plans. I don't care much for the plans, as they do not fit my position. They are more for a chap in the coun- try; but what does appeal to me is a "trust scheme" or popular premium plan that he recommends. You simply send goods to children for them to sell and when they send you the money they receive for the goods, you send them a premium. The goods cost about one cent each and the children are to sell them for ten cents a piece. The premium costs about 75 cents, so I make a dollar clear out of every two dollar order. As it is easy to receive such orders, I can figure that on only five orders a day, I would be making over twenty-five dollars a week. You remember, father, when little Frankie Stetson called at the house and asked us to give him a dime for a stick- pin? He told us he was getting a premium for selling a certain niimber of the pins and we could not refuse him. Well, this is the same scheme, and I hear that some of these firms made fortunes at it. This party who made $50,000 recommended a certain firm to me, who would furnish me with an outfit so that I can immediately begin a trust scheme, and I find that at the very lowest esti- mate I shall require twenty-five dollars. Honest, father, it was my intention to ask for another fifty, but I have not the heart to ask for that much, although I could make very good use of it and realize a greater percentage of profit, but if you cannot see your way clear to send me that much, please send me twenty-five dollars and I pro- mise that I will pay this and the other fifty together with good interest within a very short time. I want to make a success of this business, and can now understand that it THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT is only the lack of capital that stands between me and fortune. I am working hard all day and have to submit to a good many abuses on the part of the floorwalker and the buying public who treat the clerks as inferior be- ings and you will know that I do not shirk work. I am willing to work day and night to make a success of the mail order business, and between the plan of the Chicago firm and the trust scheme, I am confident that I will win out and that I shall be able to do everything that I promised in my first letter. Please give my love to mother, and send me a re- mittance at earliest convenience. I will write you again next month and know that I shall be able to send you a glowing account of my success. Would write you more now, and wanted to inquire about some of my old chums, but the oil in my lamp has given out and I am finishing this letter by the aid of a piece of candle which I use in case of such an emergency. To-morrow I shall have to listen to a lecture from the landlady in regard to the amount of oil I use. Such is life in a third class New York boarding house! Your affectionate son, ANDY. THIRD LETTER. Dear Father: — I have been hustling so hard evenings the past few weeks studying some new plans for Mail Order business that I have been unable to do much else. Honest, father, I have gained a big lot by my efforts to establish myself in this line of business and the time is drawing nearer and nearer when you and mother will be spinning about in one of those red automobiles. Maybe mother won't feel proud then of her Andy's success. Seems to me father that whenever I pass one of the large mail order houses in this city on my way to work in the morning, and see the mail pouches delivered there by the score, brimful with orders, I feel a kind of swelling within me and I fancy I hear someone whispering, "Push on boy, what they have done, you can do too." Of course I don't look to get up to their level, but why shouldn't I make a success of it? I am honest, hardworking, persevering and come from the wrong stock to be a natural fool, though I do say it my- self. I know you are too fond of me to let me fail for want of all the help you can give me, and I am sure you will see things as I do in time. I have of course spent a tidy little sum in my attempts to get started and as I have not made any actual headway, I can fancy you say- ing: "Andy don't be chasing rainbows; don't think the world is made up of fellows trying to put fortunes in your way by schemes which they are willing to sell you for a dollar or two! There are no such men I tell you!" Well, father, I am gaining lots of experience though it comes high to me. I have been "stung" with all sorts of propositions, but every one of them made me a little wiser and I suppose I will be fool-proof and scheme- proof very shortly. You see there is something so irresistable, THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT SO tempting when you read one of the advertisements offering a scheme, that a man no matter how many times he has been stung, cannot help but send the stipulated amount of money for the inside particulars. As I wrote you before, I answered ads. offering one to five dollars a hundred for writing letters, at their request sent money for an outfit which proved a fake. I sent money for mem- bership in a distributing association promising spare time work, got stung again, got stuck good and plenty on "stock-catalogs" the very thought of which makes me sick. I paid for schemes which the promoter promised would bring me no end of mail orders and up to now the profits fi'om those schemes have not enabled me to buy a postal card; oh, what's the use of repeating these things? All I can say is that I am not in the least discouraged; the more I was stung, the more determined I got to succeed in the Mail Order business. I am from the old stock you know, and while some people might call this determination "stubborness" let me tell you father, that they call it "GRIT and PERSEVERANCE" down here. Talking about stock catalogs, father, I know now that it is nothing but a snare. The other day I sent for one of -the big mail order catalogs advertised by a Chicago firm, and in comparing prices was more than surprised. Some of the articles that were listed in the stock catalog which the promoters supplied me with, were nearly double the amount that the big Chicago mail order houses are charging, and I am told that every family living in the rural districts had one or more copies of these large catalogs which they use as books of reference in compar- ing prices and as they find that others are charging more than the big mail order houses, their confidence in the big mail order firms increases right along. Just imagine how ridiculously foolish it seemed for me to be taken in with such a scheme, when it stands to reason that the same promoter is supplying the same catalog to hundreds of others who like me, believe their misleading statements. Why even Jake Miller who is running the general store in your town, whose goods I used to watch to see how thick the dust would get on them before they were sold, THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT and who had a reputation for high prices, sells his goods at a lower figure than the prices quoted in the stock cata- log. Now I am going to try very, very hard to fight the temptation of answering scheme ads. I resolved on this once before, but thought I, PERHAPS this one is all right, (it sounded so good) and I invested the dollar which I had laid aside for repairing my shoes. The scheme was to collect names at ten dollars a hundred, and for my dollar I received a memorandum book worth two cents with the instructions to go to my friends, ask them to pay a quarter each to have their names inserted in a di- rectory and I was to send the money to that fakir, who would pay me ten dollars as soon as I collected the one hundred names. The principal reason why I sent him the dollar was that he advertised "money back if not as represented" and when I wrote to him to send back my money, the letter was returned to me by the post office marked "Fraudulent." No, father, your boy Andy is going to STICK. Others are making lots of money in the Mail Order business, and I am told that they paid for their experiences just as I have. It is the boy that has the nerve to refuse to acknowledge failure that wins out in the end. There is no room in the Mail Order business for a "quitter."' Trust Andy, pop, he is getting wise; and city life is not spoiling him either. He is looking for some way into a square business that will provide for a family. He will not work shady trades. And you may rest assured that he will get there O. K. bye and bye though he gets a lot of knocks on the road. I suppose you know what is coming now. Really, it hurts to ask, but father, if you will believe me, this is the very last time that I will ask you to help me out. But I want to start a REAL mail order business. I am going to cut out the schemes. I have subscribed to several trade papers and will keep myself posted. I don't want to make any more promises father, and if you will send me one hundred dollars, I want you to consider it as the means that will give me the foundation for a genuine, honest THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT Mail Order business, although the money won't come back to you for some time. I shall add to this amount a few dollars right along, and every penny of profit that I will earn in this business I shall put back with the principle until the business has grown large enough to enable me to quit my position. I don't want to be a wage-worker all my life. I am not cut out for it. I crave for independ- ence and I know that the Mail Order business will give this to me. I am sure, after all these experiences, these sad ups and downs, I deserve it. Don't you think so, father? I won't tell you in this letter how' I shall invest that hundred. I want to surprise you, and my next letter will be a revelation to you. I am sure that I can count on you just this once more, and I promise faithfully that I shall never, never again ask you for another penny. Well, mother, dear mother, you will read all this I write and utter a silent prayer that I may succeed. So I will, and I am taking good care of my job all right, even though it is hard to put up with the abuses that are heaped upon me. I am doing everything I can to keep solid except that I am a bit shabby as to my suit, and as I said, my shoes are down, but not quite out. I shall soon have to spruce up for the warm weather, but don't fret, dear mother, I have no debts on my conscience, pay my room rent regular (to avoid a row with that funny faced spinster of a boarding house keeper) and keep out of bad society. Until next month. Good bye. Your affectionate son, ANDY. FOURTH LETTER. Dear Father: — I was overjoyed to receive your kind letter containing the hundred I asked for. But this is slim ackowledgment of a sacrifice on your part and dear mother's for though you say nothing, I know that it was a great pinch to send this money at a time when ready money is not as com- mon on a farm as weeds, more particularly as you don't take a lot of stock in my ideas. You may rest assured though, father, that this hundred will not go the way of former advances. I shall use it wisely though I feel sure you don't think so. But I feel a little nettled to put my- self on a real footing in the Mail Order business because of the plain though real- kind advice you give me. I don't hold "money which makes the mare go" as you say, as merely to be spent. I want to make it breed. I have had no business experience, merely handling a line of goods in a store, knowing nothing about their cost, just showing them, wrapping them, dusting them, yanking them down and tossing them onto the shelf will never make a business man worth a cent. No more opening to this job than the old blind mule that we used on the farm as power for the grinder. So I must be willing to pay- something for a footing in the real business world. You say that a "young lad, inexperienced in a big city is no match for a lot of sharp fellows who have staked their wits against honest people's all their lives and won, and is sure to get the lean bacon in the deal." Maybe, father, if he's ass enough to follow their chaff all his life. I am not that sort of a chump. I have had about all the flim flam in business that I need, and the experience will be all to the good when I get into bigger deals. But don't think I don't take account of your advice and think myself outgrown my old father's wisdom. Not by a five-acre field. THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT I must tell you how I felt when I got your letter. It is weak, but I can't help it. The letter carrier had to call twice. I told him I was very sorry for that (you know a registered letter must be delivered and signed for by the person it is addressed to), but was not home on his first call, and I greatly appreciated the care of the Post Office, for young men whose fathers could send them a hundred dollar draft now and then. Well I got the draft cashed after some explanations and fearing risks I sewed the money inside my vest pocket. Oh( when I walked down to the store next morning how I moved along, I felt like John D. or J. Pierpont, after being so completely shy of cash lately. I told you I would tell you how I intended to invest the hundred. When I got to my box room that evening I studied over my ideas but somehow I could not put them into working shape. But I decided to open an account at a bank the next day, however, and I can tell you what I felt when holding my own bank book and check book in my hand was worth something. It gives one ginger. But I could not stop at that. I had to find a suitable article to market and fix a plan to do it. . I had the idea but balked at going ahead. For two or three days I puzzled. I was like a horse with the blind staggers. I wanted an article of honest worth, for I am determined to "throw only a straight fur- row in life,'' as you always urge on me. I wanted something I could sell to a very large number for its cheapness and handiness. What I could think of were a-plenty in the market and I had kicked over the traces as to the schemers things I had found in the Agents' outfits. I knew I was on the right line but unfortunately the wheels of my plan was up to the hub in the mud. By good luck the manager of the department I work in sent me to the printer about some mistakes in the ad- vertisement as to the goods in his department and while the "copy" was being looked up the printer's clerk got talk- ing to me. What I learned from that talk was worth a lot to me. He told me of an advertising expert and recom- mended me to see him to advise me, as it was the regular business of such men to straighten out matters as puzzled i8 THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT me. I hesitated a day or two, afraid that he couldn't help me much for the money he'd want and also that his fees would hardly be in my class. The following Saturday was my lucky day for I went to see him. What I found to be a mountain of trouble to me was a mere trifle to him. His advice made of my dead horse ideas a live team that would go. Don't think me wild. He helped me a lot. While there he showed me some trade papers which he told me I should watch, particularly a mail order paper, a copy of which he let me have to look over. I notice this .paper deals with just the line I want to get on, and also posts its readers on fakes and schemes. My, but I should have saved many a bright dollar if I had known of such a paper earlier. But we live and learn as tabby said to her kitten when it lapped at hot milk. He laid out a careful plan for using ray capital so as to keep my affairs straight, proposed a plan for securing the articles I need- ed, wrote the advertisement and inserted it for me in several big dailies under Business Opportunities, inviting manufacturers and patentees to send me particulars of useful and exclusive meritorious articles. I was full of hope after this interview and in two or three days I was in receipt of about two dozen letters, from which after care- fully studying I selected what seemed to me desirable articles; a patent fruit jar wrench a can opener, and a potato slicer. These were articles which were wanted in every home and could be made at a price to allow a hand- some profit. The patentee was in hard luck and was un- able to make and sell his goods, so with the advice of my advertising friend, after examination I agreed with the patentee to handle his articles on a royalty. I thought a few other articles could help to add to profits and selected several other labor saving devices. I have now nearly got my. ground ploughed and shall sow seed shortly. I am having "cuts" made (I should tell you that cuts are the illustrations used in catalogues, etc.) of the articles I shall supply and have arranged for my expert friend to prepare a four page folder and plan a selling campaign. I shall send mother the first folder I mail and maybe she and father won't be proud when they see it with its fine illustrations, nobby printing, fetch- THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT ing descriptions and stylish paper, and their boy's name at the head of the big concern sending them out. You remember the good-looking catalogue you got from the Farm machinery people; well my folder will look as rich as this or the swell magazine Mrs. Jolly takes; in fact I tell you, I have seen one very much like what my Com- pany's will look. Now father, don't shake your head and say "Bubbles again boy!" — "How can you hope to make and sell such things on $ioo? Well that is just where my trouble is gone again; I forgot to say that the advertising man put me in touch with a manufacturer who could make the patent goods according to the patentee's design at their own risk as to workmanship. Now this is how he plans my money and I have gone over it carefully with him — $50 for the first lot of goods I order, according to the contract made with the manu- facturer; $25 for printing, stationery, etc., $10 for addi- tional expenses; and $15 for the charges of the advertis- ing expert which he put low in consideration of my small capital and in the hope that my success will make me a permanent valued "client," as he calls me. Then I have figured to put aside $S a week which I will put into advert- ising. It will be a very tight pinch for me, but I can do it I shall put all my profits back into the business to adver- tise and extend it. So you see I am on a business footing and have only to keep the nose of the plow well in the soil to win out. Now dear father and mother, you don't have to worry any more. I shall come out on top. I feel success in my bones. I am put in the way of a successful real start. The advertising plan will be working in a few days and I shall be able to tell you of my success in my next. And be sure it will be U success if it depends on your Andy's end of the game. Here I have been all these months roaming about like a blind chick pecking at everything but the grain it wants, and letting the shrewd old roosters get away with my dollars. H it hadn't been for a kind father to stick by me I should have entered the class of failures in the mail order line; and though I have gained some useful experience for my lost cash it would have THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT been better after all if I had not let it go "chasing rain- bows" as you call them. But others have fared worse. I wonder how I shall manage to handle my business in my 8x8 bunk for I shall certainly need more room than I have wanted heretofore. By the way, I noticed that my vinegar-faced, weasel looking landlady has tried to crack a smile at me on the stairway ever since the first call of the letter carrier with my registered letter; today she told me that my old room was vacant and how much pleasanter it would be during the hot months, especially as I needed more room for my work. And the sweet creature put a coaxing tone into the word "work." But I did not take the bait. I found the other day some papers that I had put in a certain order all mussed about as if someone had been prying into my afifairs to ascertain what my "work" was. But a lock and key will separate her eyes from my business papers henceforth. I hardly know how to wait till my new plans are for- ward enough to test them by results, but I am looking forward to writing you very proudly in my next. I send you both my love and again thank you for the cash. Your affectionate son, ANDY. FIFTH LETTER. Dear Father: — You are expecting to have word of my doings which I promised in my last, so before answering about the other lovely things that have come to me from the dear folks at home, I am going to keep my promise. Well, I told you how I had appropriated the $ioo. Excuse my saying ap- propriated, but this is the word that is generally used among advertisers, they don't call it spent. The total was limited, of course, and was not enough to do more than local advertising but for all that it showed good for I got back dollar for dollar of the money I put into it. Say, though, I have had a life of it as a consequence, and all because many of those who answered my ads. came per- sonally because they lived around this city, and when I got home at nights what a reception I got from my land- lady who had been called upon to answer the door two or three dozen times. Here is a sample of her sweet style which she shot off last Tuesday, you should know that when she starts she is like a spring freshet! "Now Mr. Morton, I don't intend to make a slave of myself running to and fro, upstairs and down, half of my time answering rings for a lot of people asking for the Morton Mfg. Co. Do you think that the paltry sum for which I allow you to revel in a delightfully airy room in my house will pay me for wearing myself out body and soul running after people wanting a mysterious company? I certainly think you have taken a liberty in using the address of this emi- nently respectable house in such a way for- some question- able business, as indeed it must be, or you would have had sufficient confidence in the plan to have mentioned it to me.'' Whew, but how the vinegar sharpened up her keen features! I was taken aback sure enough and could THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT only stammer out an apology for the trouble she had been put to. It is a good thing I wasn't by to see her weasel look greeting my prospective customers. Well, this call- ing feature I had not reckoned on, and of course it spoiled a lot of trade, for people would hardly have much expec- tation in doing business with a person in the "eminently respectable," otherwise poor second-rate boarding house where I nearly smothered in my little room under the roof. It wouldn't need the spoiled cider face and sharp voice of the landlady to queer the business. But as I say, I got back what I spent for advertising from the outsiders who wrote me; and, above all, I found out the greatest fact for myself that advertising would pull trade. This alone is worth a lot to me. It has shown me the secret of success. One agent replied that he had a crew of fifteen men out and would buy in gross and great gross lots for spot cash if I would make a cut in price. I figured again carefully but found I could not lower my price safely, but I adopted the idea of bracing the manu- facturers on a cut in consideration of a large order and they have come down ten per cent, so I can close with my agent. This will show you that I am not blowing bubbles. I have told you this news first, becaused I owed it to you to do so, and now I think you will feel some of the en- couragement that enthuses me, and makes me feel bright and splendid, for all the furnace-heat weather we have had. Most of the boys at the store have gone away for a few days more or less, but I have kept close around and taken my vacation in the Park planning and studying my busi- ness. Now I want to answer to your kindness — you dear folks at the old home. How I should have liked to pass my birthdaj' with you all. I can hardly realize that I am 26 years old. It seems a very little time since I was choring on the farm. Well, you do not forget me any of you, and you know I don't forget you. Right here now as I sit at my bureau writing, I can see reflected in the mirror the lovely neck- tie that Aunt Melinda knitted and sent me. I don't like the THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT color very well — but don't tell her — of course, you saw it, wide red and orange stripes; but the sleeve garters are great, they are handy I can tell you. Do you know, father. Aunt Melinda should have gone into the story- writing business. Why her letter to me, full of cautious advice, was a wonder. Here are two nuggets she sent. "Beware, nephew, of the allurements of the modern Baby- lon. Its beauties are but deceits, its pleasures ashes of Sodom and Gomorrah!" "The great city is a snare for the feet of virtue and a trap for the innocent." Why pastor Goodfellow never did better than that. But Auntie is all right, only she must not think every one lives on the "beauties" and the "pleasures" and goes about blind- folded. Uncle Ted sent ine $50 merely saying that it was sent with hearty good wishes for results, as he believed "in encouraging a fellow trying to get on an independent footing in life, where he thought he had a sound head." Then last, but not least, dear Mother and Father's remembrances. Those tokens from home from Mother's hands; how good they looked to me; how sweet they tasted. I pictured her bustling around and picking out the very best of her jam and preserves for me, putting this one aside and choosing that, as she said, "No, this one don't look so bright and clear, this one is better," and so too when she made delicious pies, how she picked the fruit over, how carefully she rolled the pastry out, which she had shortened with more than common care. Dear mother, how I thank you. Your one touch in them made them doubly sweet and richer than gold to me. How did you like the folder I sent you? You did not refer to it and I was disappointed. Did it not make you feel proud, eh? Tell me. Father too, what a wise good letter of advice, and the more welcome because it proves that the course I am adopting is slowly gaining his favorable opinion. I appreciate all his cautious advice and shall certainly act upon it in principal. No, I did not for a moment think you would send me a money present after the sacrifices you have made in hard cash, so please don't think so: Your proposition is more than I would have hoped for, I will do my part to clinch it and don't be surprised if 24 THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT you have to dip deep to carry it out. It may prove a big thing for you to send me cash equal to my first month's sales, but I will give you a full statement of these, as you desire, as part of your proposition. I am delighted at this plan and am confident the figure will show up strong at the end of the month. I will tell you what I have done with Uncle Ted's gift. Twenty dollars I have put into additional printing matter and thirty dollars into advertising; besides this I have put into the bank, as reserve capital, fifteen dollars that I have saved from my wages. I think I have told you all important matters. I am getting along all right at the store, a little less work to do but that is little compensation and only gives excuse for continued small wages. I am fooling no cash away, and after my experience with my customers calling at my boarding house I have made up my mind to rent a three- roomed apartment on the ground floor in a more attrac- tive house as soon as I have earned the money your pro- position promises. Then I will use the front room for an office, the second as a reception room, bedroom and parlor combined, and the third as kitchen and dining room. Then I shall live well and healthy keeping house for my- self, which will be no difficulty for I havn't forgotten the lessons I got in making coffee, frying bacon, and cooking rice cakes, doughnuts and cookies, that I got from my dear old mother, and I am sure can live comfortably and cheaply. This will not interfere with my position at the store, which I shall hold fast to till I am safely anchored in my mail order business. I can manage my daily lunch all right at some light lunch cafe near the store. Even- ings I shall give to my business, also Saturday afternoons and holidays, and also Sundays if necessary. I hardly know what mother will say to this last purpose, but I am sure she will think kindly of my motive. I hate to think however, what Aunt Melinda's comment will be. In her letter she says, "I hope you sit under a good minister, nephew, attend church regularly as well as prayer-meet- ings and Sunday school, for no good can come to the THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT young man or woman who neglects these things." I am sure she means well, I wouldn't like to sit under the minister I heard last Sunday week, for he weighs morcthan Taft, and I am afraid myself and plans would be sadly flattened out after the experience. I don't mean to trifle with Aunt's feelings, but honestly I don't see how a man is to be blamed for doing honest work on Sunday, if he has to earn a living or can better his position only by so doing; so I suppose I shall be booked for the naughty place for I would a darn sight rather work on Sunday than run about with boys spending money and time in dissipation, gambling, etc.; besides I go to church regularly on Sunday mornings and if that don't do, then it is all up with me, unless the devil collars me and takes me in mercy to the lower world. One other thing. I have rented a post office box, I intend to do away with business callers at my "eminently respectable" boarding house, and if I had no other reason for doing so the sight of my sweet landlady on her march to and fro before the block would be enough, for I must tell you that last Saturday as I turned the corner of the home block I saw the dame — there was no mistaking her face and figure — sailing toward me in all the glory of a new "Merry Widow" head gear. The sight would have cured a spavined mule or made a mummy smile. It re- minded me of a picture of the Monitor, the war vessel like a cheese box on a plank in the Popular History of the Civil War we have at home, just like it, as it is shown there. Well, my lady spends every moment she can in sporting that gay affair for the neighbors' amusement. This post box arrangement is all right for the other reason that I contemplate changing my address and my mail will not be delayed as it might otherwise be. So everything is going fine. I have placed my new advertising in the biggest Sunday papers utider "Agents Wanted" and look for a swarm of answers next week. Then in my next I expect to be able to report such great progress as to enable me to win out well on Father's pro- position and to go into my hoped-for home establish- ment. THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT I have now told you all about my doings and plans so far and as my letter is already very long I will close. Your affectionate son, ANDY. SIXTH LETTER Dear Father; — You must excuse my delay in answering your kind let- ter but I really did not have the time to spare to answer it, as I am kept pretty busy attending to my "business." You will be glad to learn that the advertisements placed under "Agents Wanted" in the large Sunday papers brought forth a flood of inquiries, and although my printed matter covers the subject pretty well, yet there are ques- tions asked that must be replied to by personal letter. But this is only one reason of the delay. I have changed my boarding house and am now stopping with the parents of one of the clerks at the store. He is a nice fellow, much better than the average, and his folks try their best to please me and make me feel at home. 1 certainly do feel happy, now that I have left the roof of that sour-faced boarding house keeper with the "thirty-day-rain" expres- sion on her face. You remember my writing you that I intended to make a change by fitting up a home of my own, but circumstances did not permit that expense just now, and the climax came the other day; ray antideluvian landlady served Irish Stew in which I found floating a peculiar looking mass of stuff. Thinking that perhaps it was part of the "Irish Stew" I tried to cut it with my knife and fork, and failed. Then I did my level best to pick it up with the fork but it would not stay and splashed back into the plate, considerably bespattering the not over- clean table linen, and my best and only suit of business clothes. "Mr. Morton," screamed the excited dame-of- uncertain-age, "have you no table manners at all." Do you think I can afford to put a clean cloth on the table three times a day, simply because you lack the manner of a well bred man?" "I beg your pardon," I replied, "but really, it was not my fault. The fact is, I tried to unravel this mysterious black and grey colored lot of macaroni or THE UPS A^nTD downs OF A MAIL ORDER ASPIRANT spaghetti that you have served with this stew." "Young man,'" she said, "don't try to insult a lady; don't think for one moment because I have no one here to protect me, that you can cast reflections on my cooking. I want you to understand that I have not served any of your Italian specialties and what you take for spaghetti is probably a piece of delicious mutton." So I said, "Well, if that is mutton, your most excellent method of cooking has grown hair on it as it looks more like a bunch of whiskers than a piece of meat." And with that I successfully fished out the stuff and held it up to her gaze. "Goodness gracious," she screeched, that is the "rat" that fell out of my hair this morning. I have searched all over for it for two hours." Freddie Burns, one of the clerks at the store sug- gested that I board with his folks, after I related the incident, and I promptly accepted. I explained the na- ture of my "business" to them and as luck would have it, find that their daughter is in the employ of a large Mail Order establishment in this city who cater exclusively to women. Miss Burns is an expert stenographer there and while we have only known each other a few weeks, she has given me a good many pointers about the Mail Order business, and she manifests great interest in my little enterprise. I have the use of their sitting room for an office, so do not have to do business from my bedroom any longer. In the evenings Miss Burns comes to the "office" and helps me to address envelopes and fold the printed matter. She tells me that it would make a much better impression on my business if I used a typewriter, and she has also kindly volunteered her services. I tell you, father, she is a "brick!" Providence certainly is kind to me and I now see my way much clearer to the road of success. Have received a few hundred letters and postals from agents who wish to hear more about my line and have made sales to the extent of about fifty dollars. Miss Burns says that I ought to "follow u,p" all inquiries, which means to write to all the agents again and find out why they did not order some of my goods. For this purpose, she said, I ought to have a duplicating machine. This will save big printing bills, as a copy written on the typewriter on THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT Stencil paper would reproduce as many copies of the let- ters as I required and they would all look like typewritten letters. She tells me that her firm sends out thousands of these mineographed letters every week. A good many of the inquiries 1 received are written on dirty scraps of paper or on postals that look as if they have been through the war. I was on the point of throw- ing them away in disgust but Miss Burns advised me to answer them all as some of the best agents at times were the writers of these filthy looking epistles. I find that she is right, as I have received one of the biggest orders through answering a postal that I really had a horror of touching. Funny, isn't it, father, that in this progressive age when paper and ink is so cheap and when a single penny will buy a nice clean postcard, that seemingly suc- cessful agents will use a sheet of paper that would never pass a board of health inspection. Another thing that struck me very funny, is that very few of the applicants can write a good hand or spell their words correctly. Seems to me that with the liberal educational facilities of our country the percentage of poor writers and spellers ought to be much lower than it really is. But I am digressing. The point I want to get at is that I must have a typewriter and a Mineograph machine. How to get these at the present time without throwing myself into debt or impairing my working capital, I do not know and therefore turn to you, dear father, to help me out once more. I can purchase a typewriter that will be fully adequate to my present needs for about twenty- five dollars and I can buy a duplicating machine for about the same amount. At any rate, if you can advance me fifty dollars father, I shall be a thousand times obliged to you. I have told Miss Burns how kind and indulgent you are, and in granting me this favor I shall be able to prove it to her. You know father, that I have quit chasing rain- bows and building air castles. I 9m now gradually build- ing a solid foundation and every penny now going into the business gives it that much more strength. I related my varied experiences to Miss Burns the other evening, and was told-by her that thousands of mail order beginners who are attracted by the glowing advertisements of "pro- THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT meters" and "set-you-ups" meet with the very same dif- ficulties, and that but one out of perhaps a hundred comes out of the ordeal with a look on his face that has determ- ination and a desire to WIN written all over it. I have passed the experimental stages and know enough to steer clear of the mail order promoters. I do business with my advertising agent only and when I require advice I go to him for it. But as for schemes how to get rich quick, NEVER AGAIN. Father, I do wish that you would lay the care of the farm aside for a week and come down here for a visit. Mr. and Mrs. Burns assure me that you will be welcome and that they will do all they can to entertain you. I want you particularly father to meet Miss Burns. I am sure you will like her. Don't smile now, father, I am not in love, but somehow I can't help liking the girl and we both feel as if we had known each other for years and years. I know it is useless for me to ask mother to come, as someone has to stay behind, but you bet that as soon as my business is running along smoothly so that I can give up the drudgery of the store and increase my mail order proposition by devoting all my time to it, I will make you sell the old farm and come here with mother to live a life of ease and contentment. And if I ever get married, you will be able to look forward to entertaining one or more little mail order aspirants. Give my love to mother, and try, dear father to ac- comodate me once more. I promise you it will be the very last time. Your loving son, ANDY. SEVENTH LETTER Dear Father: Your welcome letter received last night and I want to thank you for sending the fifty dollars. I note your ex- cuse for not sending it several weeks sooner, and am very sorry indeed to learn that mother has been unwell and that you were unable to go to the bank any sooner. Mother is working too hard, father, and she has no one but you to look after her in case of illness and while a man's inten- tions may be of the best, we all know that it takes a wom- an to play the nurse. Minnie (I mean Miss Burns) sends her best wishes and says that she will gladly come down to the old farm anytime and stay there until mother is fully able to be about again. Say father, Minnie (Miss Burns) is a "brick" all right. She is the finest girl I ever met and I think you and mother would fall in love with her at first sight. I know you will refuse her generous offer and while I am not at all selfish, yet I must confess that your boy, Andy could not spare her. She is one of the mainstays of my little Mail Order business. The other day Minnie managed to get a day off, tell- ing me that she had some personal business to attend to. That "personal business" consisted in going down town to select the best second-hand typewriter that she could buy for me and to my surprise, when I came home in the evening, there stood the typewriter on a neat little table, and Minnie working away on it, answering some of my correspondence! Honest, father, I couldn't help myself, but I just embraced and hugged her! Did she mind? Not one bit, she blushed a little and said that I was a "silly, excited boy!" She bought that typewriter for only $21, and also managed to negotiate for a duplicating ma- chine that will only cost me $20, so I am still nine THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT dollars to the good, and with this money dear father, I am going to make the best investment I have ever made or will ever make — I am going to buy the best engagement ring that the nine dollars will pay for! Don't think I have acted hastily. No, indeed, I have studied the girl the past three months and know that she is all to the good. I have made inquiries and find that everyone speaks very highly of Miss Burns and her folks. I pro- posed in a business like manner, and right in the presence of her folks, who have taken a great liking to me. Her answer was that she would be mine just as soon as my little mail order business was strong enough to sustain the weight of Andy and Minnie and to this the folks said "Amen." But I added, "yes, and strong enough to enable me to give my folks the life of ease that they deserve." To-day I am sending you Minnie's picture and I trust that you and dear mother will approve of my choice. But now about my business. Thanks to Minnie's help and experience, I am making great headway. Also through her aid I got next to a few wrinkles that have been of great help to me. I find it very hard work to in- duce agents to take up our line. They are always ready to answer an advertisement and to send for a sample but they require persistent going after, to land them. One good agent pays for all this trouble and expense. We have now over a dozen hustlers working for us but out of the lot there are only two men that are making good in the full sense of the word. With a half a dozen of such men the success of my agency business is assurred. I am putting back every penny into the business and constantly increas- ing the advertising appropriation. Beginning next week, I am going to hold back twenty per cent, of the income, and this I shall put into a direct mail order business of which Minnie will be the manager. Her folks have offered to aid me financially, being impressed with the possibility of it, but I have declined, and I am sure that they think more of me for it. You will wonder what this direct mail order business will consist of. Well, I have no secret to make of it. It is nothing else than selling infant's wearing ap- parel and "Infant's Outfits" to mothers and to expectant THE UPS AND DOWNS OF A MAIL ORDER ASPIRANt mothers. This is Minnie's idea. Her line of work with the' big mail order house here led to the idea. She is continu- ally answering correspondence of women customers who are looking for the best in the land in that line dnd her firm does not make a specialty of infants' wear, although it is the leading mail order firm in the country for cloaks and suits. There are only two or three mail order firms who make a specialty of the infant wear line and there; is ample room for a firm of that kind, conducted by a woman, like Minnie, who has all the ins and outs of the business at her finger's ends. My advertising man thinks it is a "bully" idea and as soon as Minnie has worked out the copy for a small catalog I will take it to him to be put through the finishing process. I shall be able to tell you more about this business in my next, and I want to as- sure you, father, that I shall start this business without any additional financial aid. I promised in my last letter that I would not ask you for any more money and I shall stick to my promise. I feel happy and contented, and go about my work with a will. I am sure that a few months more will see me giving all my time to the mail order business, and the daily drudgery of the store will be a thing of the past. And if my business will ever grow to a point where a capable manager can profitably be employed Freddie Burns will be the right man for the right job, for is he not directly responsible for this great change in my tide? Well, father, I hope that my letter has not bored you, but you see, Andy is overflowing with enthusiasm just now, and if only mother was well again, I could truthful- ly say that I consider myself the happiest man on earth. Give my love to mother, and tell her to accept the little gifts that Minnie and I are sending her today as a token of our esteem and love. And may the good Lord restore her health speedily is our daily prayer. Your loving son, ANDY. EIGHTH LETTER. Dear Father: — Just received your letter, and hasten to reply tonight as I shall have to work at the store evenings until the close of the holiday season, beginning to-morrow. Minnie wishes to thank you for the confidence you and dear mother place in her, but says that I have beeii exaggerating. Don't you believe it, father. Minnie is worth her weight in gold, and the finest girl on the face of the earth. She has promised to take the entire charge of my Mail Order business the coming month, as I shall be unable to attend to it on account of the store work. What I would have done without her, I do not know. You say in your letter that my last communication was the first "sensible and promising'' one. Whether you come to this conclusion because 1 asked for no money, or because I am now under the "guardianship" of one Minnie Burns, I am not prepared to say. But this much I will state, I have had my eyes opened for once, (and by a wom- an too!) and never realized until lately that I acted the part of a fool, and you the part of a very indulgent father. I wrote you once before that we all live and learn, and profit by our experiences. Well, I have LEARNED and I certainly DID profit by past experiences, even if they did come high at the time. If things turn out as I now am reasonably sure they will, I shall consider the expense trifling indeed. I am enclosing in this letter one of our modest eight page folders, showing our "new'' line. Don't you think the work finely executed? To be sure, it is a small affair, but IT PAYS! Would you believe, father, that we have already made MORE MONEY out of this new venture, than I have cleared out of my other Mail Order business? That's the fact, and I will tell you why. In my own little Mail Order business I lost consider- THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT able money to get on the right track, and while it is pay- ing nicely now, yet I am compelled to put back almost every penny of it in additional advertising and more print- ing. As stated in my last, GOOD agents are mighty dif- ficult to get and once you have two or three good ones, it takes a lot of "nursing" to keep them. I believe that the agency end of a Mail Order business is the most dif- ficult and trying one. Agents are the most unsteady lot ©f people I have ever come in contact with. They will handle your line for a while, make money m it, and will switch ofif to some other line without any apparent reason, iUnless it is that another advertiser offers more attractive inducements on some jim crack novelty. In the meantime that territory is tied up and we have to lose a month'^ business or more, until we can allow another agent to work that section. Not so in this "direct" Mail Order business, for which I have Minnie to thank. I wonder who the person was that termed women "the weaker sex;" that term is. cer- tainly misapplied. A woman may be weak as far as her bodily strength is concerned, but a woman's intuition is certainly much stronger than that of a mere man. Minnie was right when she said that her idea WOULD pay. Just think, father we only spent twenty dollars in getting up this little eight page folder, and after mailing out three hundred of them with a neat appropriate letter, (sealed), we have received enough orders out of it to bring back the entire expense, besides a tidy little sum which we have laid aside for "the good of the business." But I must tell you more of the plan we are using. At Minnie's suggestion, I have contracted with a local press clipping bureau, for the records of all new births, clipped from all the newspapers of the country. Then I had a pulling letter written by our advertising agent, which Minnie sent out under her own name to a list of soo mid- wives. In this letter she enclosed one of our folders and offered to pay the midwife a commission of twenty per cent, on all orders she could influence, or also on orders we would receive from the expectant mothers whose names they would send us. Our folder undoubtedly im- pressed them, as we received nice encouraging letters from 3.6 THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT a good many of these professional midwives and nurses, also a pretty good list of names. To these names we seht our illustrated folder and a neat letter calling attention to oiir exclusive line of infants' wear and "baby outfits!" We make it plain to these people that our line is "exclil- sive" and something entirely different from the elass of infants' weai; procurable at their local stores. Perhaps you Jcnow, father, that it is the ambition of every mother to have her infant dressed in the very best, even if she has to do vifithout a few necessary luxuries for a time, to make up for the additional expense. And women too, are anxious to clothe their new born in apparel that cannot be duplicated in their own town. Well, father, this is part of our "plot" but not all of it. I am giving you sim- ply a brief outline here so that you may understand our working principle. If you are interested, or perhaps it mother would like to know more about it, will write you further in my next. We intend to publish a 36 or 40 page catalog of in- fants' wear next month, that is, if my present plans will work out. I am now satisfied that this new business is the most promising one, as we can always hold a new cus- tomer's trade by supplying her with the many little ne- cessities required for a youngster between the ages of 10 minutes to ten years. And if Teddy Roosevelt's anti- suicide policy will be maintained, we might hold that cus- tomer's trade for a number of years! Have therefore decided to advertise my agency Mail Order business for sale. Will have no trouble to find a buyer as the business is on a paying basis now and I con- trol the three leaders that we have been advertising. It will be too much to attend to the agency business and to this Infants' Wear line, as they work in two entirely dif- ferent channels, and as Minnie says, I ought not to have too many irons in the fire. The money I will receive from this agency business, will be put into the new enterprise, and then, dear father, your boy Andy, guided by a woman, will climb the ladder of success. Once he is up there, you may bet that he^ will STAY there, and you and dear mother will be there to enjoy the scenery. Give OUR love and regards to dear mother. We were THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT greatly pleased to hear of her recovery and sincerely hope she will take care of herself. I should have said this at the beginning of my letter, but my head is so full of "business" that I have overlooked this, for which I beg your humble pardon. I am, as ever, Your boy, ANDY. 38 NINTH LETTER. Dear Father and Mother: — "Merry Christmas" to you, and many thanks for the presents. Dear mother never forgets her boy Andy, and the knitted stockings are just what I wanted so badly. The Burns family have written you this morning, I be- lieve, expressing their thanks for the barrel of apples you sent them. But say, father, those apples are certainly "hummers," and would win first prize at any county fair. Minnie too, you have not forgotten, and her brother Fred is going to wear that necktie mother knitted for him, this evening. Well, father, I have GOOD news to report to you at the eve of Christmas. I have sold my original Mail Order business, including good will and stock for five hundred dollars spot cash. $225 of your money was invested in that business, and about the same amount of my own money, but the experience I got is alone worth many times the amount of the investment, and besides, I have a neat little "office" to show for it, a splendid typewriter, a du- plicating machine and other office accessories, and last but not least, our NEW Mail Order business, which was started out of the proceeds of the former business. Minnie says that the five hundred is just like found money and that I ought to be satisfied in having received that much, (You see, I asked a thousand, and grumbled a little when I found that five hundred was the best I could get). You told me in one of your last letters that you did not expect to see one cent of all the money that you have loaned me and that you therefore prefer to make me a present of it outright. On the strength of this, father, I will not offer any of the money to you now, but will put it into our new business, where it will do real good. In THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT fact, we have already put the greater part of it into the business because our plans demand and justify prompt action. Our new 36 page catalog of infants' wearing ap- parel, nursery and toilet accessories is now off press and can be considered one of the slickest little catalogs ever issued. Minnie took the job off the hands of our ad- vertising man because she said that men do not under- stand this line sufficiently, and I guess she is right. No man could ever assemble so catching a line of children's wear and present it in such an attractive way. We em- ployed a photographer for a week and induced one of Minnie's married lady friends to have her sweet little youngster pose for the pictures, clad in the different baby garments.. Then we had a number of excellent engravings made. I am sure you will agree with me that our catalog will attract considerable attention. You can now buy from our house anything from a safety pin to a box of talcum powder, and from a diaper to a dress, but our specialty will be "Infants' Outfits." These outfits consist of every- thing necessary for a new born child. We sell three grades of outfits. One at ten dollars, another, more attractive, at fifteen dollars, but our great prize winner is the twenty- five dollar outfit, good enough for a prince or princess. The last named outfit is the one that is selling more rapid- ly than the others. Even the humble little country mother wants this outfit. We find that particularly the first born are the ones that benefit by this swell outfit. Business has increased so much lately that we have been compelled to engage two women sewers, experienced in their line, to work for us exclusively. We buy the ma- terial at wholesale and Minnie turns the necessary amount of goods over to these women, who take the work home with them, as we have not the room at the house. Our customers seem pleased with the goods and recommend us to their friends. The press clippings and the loyal support of the many nurses and midwives are a great help to us, and if this, the last week of the rhonth shows a favorable increase in our steady growing business, Minnie will resign her position, and devote all her time to our Mail Order business. THE UPS AiVD DOWNS OF A MAIL ORDER ASPIRANT So far, our expenses have been very low. Rent! do not have to pay. Mrs. Burns does not mind it in the least 'that we use her "best room" for our "business. But we need room for a healthy growth, and with that end in view we have decided to vent a nice little house in the suburbs as soon as the business shows an average net profit of fifty dollars a week. Then, and not sooner, will your boy Andy bid farewell to his' present employer, and work with might and main, for the furtherance of our new enterprise. Funny, I forgot to say that Minnie and I will be "hitched" on the day that I will give up my position, and that the Burns family have insisted that we must leave the fitting up of our new home to them. We will rent a three story house, father. The first story will be our work rooms and the shipping department. The second story our stock room and office, and the thiird floor will be our humble, but happy home. Don't you think I ought to feel happy at the eve of Christmas with a splendid business, great possibilities of 4 steady growth, a good little girl soon to be my wife, and two hundred dollars cash in the bank? Indeed I am happy. I do not remember having ever felt so happy in all my life. True, I was happy home at the farm, but was never really contented. Minnie and I have many a laugh over it, I tell you, when I relate my boyhood experiences to her. She says that I must have looked real funny in your discarded overalls, patched up by mother, and with a hoe and a spade in my hands, ready for work in the turnip fields. And yet, I must confess that I wished my- self back at the farm many times, while I was boarding with that former illustrious landlady of mine who was ever at the keyhole to look for trouble, and ready to serve hair switches or "rats" in her soup. If I was to write a story of my life, I believe that the title would be "THE GOOD FORTUNE OF A COUNTRY BOY, OR ALL ON ACCOUNT OF A "RAT." For, was it not on ac- count of that "rat" incident that I gave up my abode there? Dear father, in your last letter you tell me that you are again suffering from your rheumatics and find it hard to THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT get good help. You know that mother is not able to stand the bulk of the work, and I now have to insist that you look around for a purchaser of the old farm, so to be ready to join us as soon as we have our new home fixed up. We'll take care of you father, and are ready to pay back with heavy interest all you and mother have ever done for your Andy. You can both live a life of ease here and when we have the time, I will make good my promise of some months ago, about taking you out in an automobile. I remember that one of my promises at that time was to entertain you at the swellest hotel here, but I have "out- grown'' my foolishness, and know and believe that we can entertain you' much better in our own new home, and you too will agree with me. So get ready, father, as you may expect to receive a telegram almost any hour, informing you of the fact that the nuptial bond has been tied, and that will mean in plain language, that we are ready to receive you and mother with open arms. Your dutiful son, ANDY. TENTH LETTER. Dear Father and Mother: — Four days ago, on Christmas eve, I wrote you, saying that you may expect a telegram almost any day. Well, I'll do better than that and write you a few lines, saying that everything has been settled. Minnie has left her po- sition, and I follow suit tomorrow. Our business keeps ■on growing and growing and we have to do some tall hustling to ship our orders promptly. You know, in our I'ne, we MUST be prompt. Babies WILL be born, and cannot wait for any delay on our part. To my great sur- prise, the Burns family, without my knowledge have gone and rented the prettiest little cottage I have ever laid my eyes on, and in one of the best suburbs of the city too. They have fixed it up splendidly and all I'll have to do is to attend to the fixing up of the workrooms and office. It is an ideal home, and one I have dreamed of a good deal. We have two rooms for the shop, one for a shipping room, two for stockrooms, one for the office, and five for our "home" of which one of the nicest will be your own cosy room! Our last week's business gave us a net pro- fit of $115. Just think of that, father! My, but wont I work when I can devote all my time to it! I have engaged Freddie Burns as Manager of our business, as he is a bright chap, and we certainly do need an extra man to carry out all our plans for the furtherance of our enter- prise. He will begin with us early in January. Without his or Minnie's knowledge, I have had partnership papers drawn up, whereby Freddie will have a small interest in the business, and father, YOU TOO, will be one of the partners! The firm name will be MORTON, BURNS & COMPANY, and the name will go well too. It was our original intention to come up to the farm 43 THE UPS AND DOWNS OF A MAIL ORDER ASPIRANT and be married there but then we would not have a real wedding tour, and so we have decided to get married at "The Little Church Around the Corner," on New Year's eve, and then take the first train up to the farm, arriving there early on New Year's day, when you and dear mother will no doubt receive your boy Andy and his bride with open arms. And doji'tyou forget it father, you will both have to accompany us at once, for we cannot neglect our business and stay longer than a day, So if you have not sold your farm yet, give it away to someone, but by all means, be ready to come with us. This dear father, will be my last letter to you, and in closing, and asking your blessing, remember that I am now ready to make good my former promises, and to see to it that the best father and mother on earth will live a good many years yet to see their boy rise to fame and fortune, with the aid of his little wife — and perhaps later — one or two little assistants, named Andy and Mandy! Yours devotely, ANDY.