■:tJ -. I I844-IQI9 JJ V "l ;- * ^mmmm J brother Aaron into the box business, V-^ until his death in 1886, is practically the story of the Dennison Manufacturing Co. for the same period. In those years he gave every ounce of enthusiasm in him and the best thoughts of an unusually active brain toward the development of the busi- ness which he always unselfishly called " Aaron's baby." In time of prosperity as well as in times of business trials — and there were more of the latter than of the former at the start of things — Mr. Dennison always looked out into the future with a healthy optimism and kept on working. His sterling principles of business morality laid down in 1844 have continued to be the Dennison precepts and will so continue as long as the business remains. Eliphalet Whorf Dennison was born in Topsham, Me., Nov. 23, 1819, and died at Marblehead, Mass., Sept. 22, 1886. When the company was incorporated in 1878 as the Dennison Manufacturing Co. he be- came its first president and held that office until his death. Col. Andrew Dennison's Home, Brunswick, Me. The Original Dennison Plant ( ^ M HE beginnings of our company V_y I have been told and retold, but we /-^ II must make one more record of \_^x them for this anniversary book. In 1844 Aaron Dennison, who was then in the jewelry business in Boston, decided that he could make paper boxes better than the imported product. He journeyed to New York, bought a supply of box board and cover paper, and took them to the old Dennison homestead in Brunswick, Me., where his father, Col. Andrew Dennison, lived. There Col. Andrew seated on his cobbler's bench cut out the first boxes made in America, and they were put to- gether and covered by the deft hands of his daughters. The first workshop was in the upper room of the extension between the main house and the barn. Some Dennison boxes are still being made in that little room by descendants of those who began to work there seventy -five years ago. On This Bench the First Boxes Were Made 10 The Cobbler's Bench \JLr~>o\ N the main entrance of the Dennison office building in Framingham is the /^ II old cobbler's bench of Col. Andrew \_^r Dennison. Looking at it one is re- minded of the tablet to Sir Christopher Wren, the architect, which is in St. Paul's Cathedral in London. The tablet says, " If you seek my monument, look about you." So, too, if the work-worn cobbler's bench could speak it would say to those who look at it, " If you seek a monument to the in- dustry and high ideals of those who began this business, look about you at the great pile of buildings which now house over 2600 workers and from which Dennison goods pour out daily to the far corners of the earth." The Man Who Started the Box-making Business 12 Aaron L. Dennison Sft>* ARON L. DENNISON started the box-making business and was If responsible for its successful be- s — -^ <3^, ginning. Then he turned it over to his younger brother, E. W. Dennison. Proudly he watched the younger man de- velop the sales and manufacturing divi- sions. He saw the business grow out of the Dennison homestead at Brunswick and seek new quarters ; he saw the establishment of stores in the large cities and the taking on of salesmen; he saw countless other items added to the Dennison line. He unselfishly yielded to his younger brother the credit for making the success. E. W. Dennison on his side always acknowledged his debt to Aaron for having begun the enterprise. After retiring from the box business, Aaron Dennison devoted himself to the successful development of the machine- made watch. He was called the father of American watchmaking. The later years of his life were spent in England. Above — The Swift Block, Brunswick, Me. Below — The Poland Block, Brunswick, Me. Inset — An Old-time Group 14 Old Times in Brunswick N the old days when they were making boxes in Brunswick they didn't have any time clocks and rules and regulations, and all of the 'other accessories necessary to the modern factory. If you felt like a piece of pie about eleven o'clock in the forenoon, why you just left your work and got it at a little bakery across the street. When a travel- ing photographer came along and wanted to take a picture of the " hands," every- body would quit work and stand around the front door. That accounts for the little picture in the " inset " on the oppo- site page, which was taken almost fifty years ago. The lower building on the opposite page is the Poland block in Brunswick, in which E. W. Dennison established a box shop on the second floor when his business outgrew the old Dennison barn. About thirty hands were employed there. The upper picture shows the Swift block, where another Dennison box shop was later operated by E. W. Dennison's capable sister, Mrs. Mathilda Swift. The New Dunlap Block, Brunswick, Me. Inset — A Traveling Minstrel Show in Front of the Old Dunlap Block The Dunlap Block S more jewelers came to young E. W. Dennison to get their boxes, new quarters had to be found and the business moved into what was known as the " Dunlap block" on Brunswick's main street. Here fifty hands were employed and quite a num- ber of men and women still with the concern in Framingham began work in the old Dun- lap block. The building was burned on Christmas night, 1879, and was a total loss. Then the block shown on the oppo- site page was erected and Dennison boxes were made there until the box department was moved to the Roxbury factory in 1894. The " inset " shews a traveling minstrel show in front of the " old Dunlap block." It was a big night in Brunswick when the " Georgia Minstrels " showed there. 17 A Model of the First Box Machine The First Box Machine ARON DENNISON and his father had turned out the first boxes by hand, and the instant popularity of the new product brought in orders which taxed the little homestead workshop. Father and son real- ized that it was production and not orders which would be likely to worry them, so they put their heads together and worked out the first rough box machine. The wooden model of the first machine is shown on the opposite page, and on top of the model is a paper box made in 1844. The machine is still the standard machine of its kind in all box factories. Over a score of them are in. use to-day in the box division of the Dennison Manufacturing Co. at Framingham. 19 E. W. Dennison's Boston Store at 163 Milk Str 20 Branching Out in Boston Y 1856 Mr. Dennison had a sales- room and a small-sized factory on the second floor of 163 Milk Street, Boston. This was the successor to two previous salesrooms in Boston, the first opened at 203 Washington Street in 1850, six years after the business started, and a subsequent one at 151 Wash- ington Street. As can be seen from the sign over his warerooms, he was now a " tag manufacturer " in addition to being a "box maker." So out of the old Boston sign, " E. W. Dennison, Tag Manufacturer," has come the well-known " Dennison Manu- facturing Co., The Tag Makers." In the days when Mr. Dennison was in the Milk Street salesrooms he was making small jewelry tags from parchment, string- ing them with silk strings. In addition he was manufacturing small cards of white cardboard on which the jewelers displayed brooches, stick pins, cuff buttons and the like. He also sold twine and cotton to the jewelers. This period marks the begin- ning of the " stepping-out " process, which has always been a Dennison attribute and to which is due the large Dennison line of to-day. It was this desire to add to his line of wares which led Mr. Dennison to the development of his best-known and most useful invention, — the shipping tag. 21 Mr. Dennison's First Partner 22 Albert Metcalf HEN E. W. Dennison opened his first Boston salesroom at 203 Washington Street he shared it with H. M. Richards, an Attle- boro jeweler. Working for Mr. Richards was a young man named Albert Metcalf, who was a few years Mr. Dennison's junior. Young Metcalf was interested in the grow- ing Dennison line and often helped Mr. Dennison by selling boxes to callers and entering the sales on the " Scratch Book." The acquaintance between the two young men became a warm friendship, and soon a partnership was formed which only death dissolved. Mr. Metcalf was active in the affairs of the business up to the time of his death January 2, 1912. He was Mr. Dennison's first partner in 1855 in Dennison &. Co. ; was elected treasurer of the Dennison Manu- facturing Co., incorporated in 1878, and was one of the incorporators of the new Dennison Manufacturing Co. — the indus- trial partnership — in 191 1. No other man, with the exception of Mr. E. W. Dennison, has been so closely associated with the company. It was Albert Metcalf's clear thinking and command of detail, coupled with Mr. Dennison's genius and unbounded optimism, which brought the early success. 23 Above— The Boston Store When It Was at Milk and Hawley Streets Below — The Present Boston Store, 26 Franklin Street 24 More Boston Memories TO NE morning in the early seventies when the Dennison store in Bos- ' ton was at the corner of Milk V_^/ and Hawley streets the truckman who carted the goods in from the Roxbury factory reported that all of his horses were sick. An epidemic had seized thousands of horses in the city and none could be had elsewhere. Finally H. B. Dennison (son of the founder) asked for men to volunteer to pull a truck to Roxbury and back. Twenty- five husky young fellows volunteered and pulled a truckload of tags, labels and boxes from the factory. In the old days they had the same get-together spirit that is so notice- able in the business to-day. From Milk Street the Boston store was moved in 1875 to the corner of Milk and Hawley streets. Then thirty-five years ago the present premises at 26 Franklin Street were taken. 25 Above — The Original New York Office Was a Room on the Second Floor of the Building at 17 Maiden Lane Below — The Present Dennison Store at Fifth Avenue and 26th Street 26 Dennison in New York HEN with the growth of the business Mr. Dennison decided that there should be a headquar- ters in New York, it was natural that he should look for a location in the jewelry district of Maiden Lane. It was in 1855 that he opened a small office on the second floor of No. 17 Maiden Lane and put in charge of it Mr. Henry Hawkes, who soon afterward became a partner in the concern. Later the New York store was moved to 198 Broadway, and this was the Dennison site until fire destroyed the build- ing in 1901. Then the company built a store at 15 John Street and in 1908 opened an uptown branch at 15 West 27th Street. In 1912 the present New York headquar- ters at 220 Fifth Avenue were established and in 1915 the John Street store was closed. 27 This Machine Turned Out the First Jewelers' Tags 28 The First Tags W. DENNISON started out to sell jewelers' boxes, but his active mind did not permit him to stop there. He saw that the jewelry trade was in need of better tags to mark the rings, bracelets, etc., in their stores, and in 1854 he began to import jewelers' tags. They were an inferior product, however, and Mr. Dennison soon decided to make his own tags. Thus the tag business started in the little Washington Street store, and the tag machine shown on the opposite page was the first one used to die them out. Previous to the manufacture of tags for the jeweler Mr. Dennison had started to make the small cards which were used to hold jewelry, at first importing the stock for them and later, as the business in- creased, buying the stock from the mill of E. Lamson Perkins in Roxbury. These two ventures had an important influence on the development of the business. At the same time Mr. Dennison began the manufacture of jewelers' cotton and other findings. 29 Old Marking Tags and New Ones 30 The Evolution of the Tag P to about 1854 all of the Dennison business was with the jeweler, but the manufac- ture of jewelers' tags in that year furnished the means for a broadening out of the Dennison enterprise. The use of tags was not confined to jewel- ers. Woolen mills used tags ; so did the retail merchants. Naturally the tags needed for the new uses were made larger and were of stouter stock. When they were first in- troduced they were not particularly popu- lar, but because they were of good quality and were neatly cut and strung, it was not long before the better merchants began to buy them. Out of the few shapes and sizes of "merchandise tags" has grown an immense line of divers shapes and colors used to mark goods in the marts of all the world. 31 Shipping Tags of 1863 and Those of To-day 32 "Direction Labels" N the old days before the Civil War shipping tags were called "di- rection labels." They came from England and were made of linen with folded ends. Only the more progres- sive shippers used them, however. Most merchants made their own " direction labels " out of left-over cardboard. It was a job for the shop boys on rainy days to clip them out. Naturally the home-made tags, and the imported ones, too, for that matter, did not " hold " very well. The result very often was a lost package. Mr. Dennison saw the possibilities of a great business in shipping tags which would actually stay on the goods. His inventive mind was alert and in 1863 he patented the idea of reinforcing the hole in the tag with a paper washer on each side. The shipping tag of 1863 is practically the ship- ping tag of to-day. It has stood the test of fifty-six years. Millions are made and used daily. 33 Above — One of the Original Tag Machines. It Is Still Running Below — A New Tag Machine with All of the Latest Improvements 34 More About Tags S soon as manufacturers and merchants began to realize the value of the patented Dennison shipping tag, the orders poured in. Mr. Dennison set to work upon a tag machine, and with the assistance of Charles Sawyer, of the Perkins factory, and Charles Moore, of Moore & Wyman, ma- chine builders, the first machine was made. The idea upon which the machine was constructed was so fundamentally sound that the tag machines of to-day are based upon the same principle. The sales of tags for the first year were about ten million. Now more than five times that number are sold in a week. At first the tag was used exclusively for shipping, but as the years went on more and more uses were discovered for them. To-day there are just as many " inside " tags used in stores and factory systems as are used to ship goods. They are made in all sizes and in many colors, and are couponed and numbered to suit any re- quirement. 35 A Good View of the Dennison Plant at Roxbury 36 The Roxbury Factory 67^. HE growth of the merchandise tag and shipping tag business made it II necessary to have more space for \_^s manufacturing. There was no room in the Boston factory on Milk Street for the shipping tag machines, so they were set up in the Perkins factory at Roxbury. As busi- ness grew, more and more of this factory was taken, until in 1878 the entire Roxbury plant was purchased and all of the jewelers' cards, merchandise tags and shipping tags were made there. The box business re- mained in Brunswick until 1894, when it, too, was moved to Roxbury. This was the beginning of the campaign for centralization. It was at the time of the Roxbury plant purchase that the business was incorporated under the name Dennison Manufacturing Co., with E. W. Dennison as president and Albert Metcalf as treasurer. 37 38 Henry R Dennison ENRY B. DENNISON, who suc- ceeded his father as president, was an organizer and a believer in system. His first work for the company was to open the Chicago branch, and after putting that in good running order he returned to Boston in 1869 to become superintendent of factories. He was elected president in 1886 and resigned on account of ill health in 1892. He died Mar. 17, 1912. Henry K. Dyer HEN Mr. Hawkes opened the New York branch he hired an office boy named Dyer. This boy was taken sick and sent in his younger brother Henry to do his work. The older boy never recovered from his illness and the brother Henry remained with Dennison. He grew to be a man of resource and determination and a limit- less capacity for work. He became succes- sively clerk, bookkeeper, traveler, salesman, manager of the New York store, direc- tor, treasurer, vice-president and president. He retired in 1906. His death occurred Oct. 19, 1911. 39 Old and New Gummed Labels 40 The Gummed Label Business ( '-n I HE next large addition to the ^— ^ // Dennison line of manufactures was p J made in 1865, when several styles V ' of gummed labels were offered to the stationers of the country. In the pro- duction of these labels, as in every other instance, the Dennison standard of quality was maintained. W. D. Stratton, a Dennison man and an artist of ability, originated the red bordered label which has become so popular, and for a time the labels were called Stratton's Gummed Labels. After a few years Mr. Dennison purchased Mr. Strat- ton's rights, and the labels were henceforth called Dennison Gummed Labels. Inas- much as the main function of a gummed label is to stick, Mr. Dennison insisted that the gumming be the best, and it is due particularly to this quality that Dennison gummed labels and the various other arti- cles now in the adhesives line have found favor with dealers and consumers alike. At first most of the labels which were made were of the familiar red bordered variety, but soon the special demands of manufacturers and merchants led to the making of labels printed in various ways for shipping, marking, etc. As the advertising value of gummed labels began to be appre- ciated the designs became more elaborate. ZZ9T gajfrv Above — The Dennison Store Occupied the First Floor at 630 Chestnut Street, Philadelphi Prior to 1898 Below — The Present Philadelphia Store at 1007 Chestnut Street 42 The Third Dennison Store XjL^s] N 1862 increasing business in Penn- sylvania and nearby states caused Mr. Dennison to open a Philadel- \J_^/ phia branch. The first salesroom was at 33 South Third Street in a remod- eled dwelling, and later more commodious quarters were taken at 630 Chestnut Street. In 1898 the present store at 1007 Chestnut Street was occupied. 43 Above — A Facsimile of the First Roll of " Crepe Tissue Paper " Below — Some Folds of "Dennison Crepe," the Present-day Product 44 The Coming of Crepe Paper REPE paper seems to be en- tirely foreign to jewelry boxes and findings, yet its manufacture by Dennison is directly traceable to our business with retail jewelers. In 1871 we began to import from an English paper mill a tissue paper which would not tarnish jewelry and silverware. This same mill made colored tissue paper, and this we also imported, selling it to those who wished to make tissue paper novelties. In the late eighties some one discovered that when tis- sue paper was " crinkled " it could be used for lambrequins, lamp shades and the like, with much more artistic effect. This led to experiments in making crinkled or crepe paper by machine, and while the first crepe paper came from England about 1892, it was not long before the Dennison Manufacturing Co. was making its own crepe paper — the first that was produced in this country. In 1914 the beautiful "Dennison Crepe" was produced. Each year new uses for crepe paper have been discovered. The cumbrous machines of a quarter of a century ago, with their annual production of a few thousand folds, have been discarded, and with our modern machinery it is possible to turn out millions of ten-foot folds yearly. 45 A View of Our Philadelphia Art Department 46 Our Art Departments €i N the early nineties, when crepe 'paper was first introduced, four /^) I young ladies in Buffalo, who are \^_^s known in Dennison annals as the " Heath Sisters," realized its possibilities and began to make all manner of beauti- ful things with it. The result was that the sisters were invited to visit our various stores and hold demonstrations in the new art. They arrived in Boston and fitted up a sec- tion of the Franklin Street store with their display, whereupon the public was invited to come and inspect. People came on foot and in carriages and immediately the new material became popular. New York, Chi- cago, Philadelphia and St. Louis were also taken by storm. The success of the demonstrations led us to establish permanent Art Departments in our stores, with the sole purpose of educating the public and our Dennison dealers in the use of our products. These Art Depart- ments are always turning out something new with crepe paper, picture binding, seal- ing wax or some other Dennison item. Vis- itors often say, " Well, what in the world will you folks make next ? " and it is this so often heard remark which has given us our advertising slogan, "What Next ? " 47 Above — The Chicago Store when It Was at 155 Dearborn Street Below — Dennison's Present Chicago Headquarters at 62 East Randolph Street 48 A Dennison Store in the West \JLn se N 1868 Henry B. Dennison was sent to Chicago to open a store for the convenience of our Western customers. The amount of busi- ness procured from the start marked the venture a success. In 1871 the Chicago fire burned out the Dennison establishment, but new quarters were quickly secured and the work of opening up the Western territory proceeded rapidly. Like the other stores, the Chicago store became the center of a sales district, and from it Dennison sales- men covered the Middle West. The present Dennison store in Chicago is at 62 East Randolph Street. 49 50 J. F. Talbot N 1870 there was in Dennison's Boston 'factory a boy who could cut more tags on the old hand power machines than any other workman. His name was J. F. Talbot, and because of his energy and industry he was selected to accom- pany Charles E. Benson when the latter took charge of the Chicago store. Mr. Talbot grew with the business and eventually becamemanag er of the St. Louis branch, returning to Chicago to manage the store in that city on Mr. Benson's death in 1886. He was elected fourth president of the company in 1906 and resigned in 1909. Charles S. Dennison ( ~ /HE fifth president of the company was V_y I Charles S. Dennison, the younger son of s-^ II the founder. He entered the machine \_^S shop in Roxbury in 1878 and was trans- ferred to the New York store in 1880. When the London branch was opened in 1884 he was given charge. Recalled from England in 1887 he was made purchasing agent. In 1892 he was elected a director and became successively, vice-president and treasurer. He was elected president in 1909, and held that office for three years until his death, Aug. 22, 1912. 51 The Original Christmas Tags and Seals and a Few of the Present Christmas Designs 52 Holiday Goods 0, F crepe paper is a child of the jew- elry division of our business, we might call our holiday line a grand- V_>^ child. After the introduction of crepe paper our business around the Christ- mas holidays began to increase because so many people wanted the paper for wrap- ping packages. Folks also liked to use our well-made white boxes for gifts, and many a Christmas gift of jewelry found its setting in a Dennison case of leather or velvet. Then in the early years of this century some one said, "Why not make some Christmas tags and seals for packages ? " and we did. The first year we had two crude shipping tags printed with holly and a picture of Santa Claus. Our dealers said they were poor and wouldn't sell. The next year we improved the designs and added a Christmas seal or " sticker." That year the demand was so great we could not supply it. Each successive year the line has grown until now it numbers over a hundred items. Since the introduction of the Christ- mas line similar lines have been introduced for Hallowe'en, the patriotic holidays, St. Valentine's Day, St. Patrick's Day and Easter. 53 The Framingham Plant when We Moved in — 1897 54 On to Framingham UST as in 1878 our business had increased to such an extent that we were forced to buy the Roxbury factory, so in the nineties it began to be cramped in its Roxbury quarters. There was also a Dennison branch factory in Brooklyn, making sealing wax and crepe paper, and a box factory in Brunswick, Me. It was the desire of the directors to central- ize all these manufactures, so larger quar- ters were necessary. The plant of the Para Rubber Company in Framingham (then South Framingham) was in the market, and we bought it. To Framingham, then, in 1897 and 1898, were brought the box mak- ers and tag makers from Roxbury, and later the wax and crepe paper departments from Brooklyn. Located in its new home, the Dennison business again began to grow, and every few years since it has been neces- sary to erect a new building to take care of this steady expansion. At the present time the buildings represent a floor space of 715,000 square feet, or over I6Y2 acres. 55 D n> ^ 3 0- p ° 3 0- £. jr fD ,k to o p» 2 S < ^ fD Q_ en fD o 3 p 7o P 13 TO O f a QJ O a "> p en fD > ^ rt [a 22 B 0^ g.p es TO rt 0" p- P fD 3 3 p p sr 3 ° S, p^ P n n. 0/ B - B" fD TO 3 £- 3 <5 o x 2. fD v> ID PL o" £r 3 < 0^ En' o" o 0^ p co' fD P- o h" O ft) a fD cr cl ^ o p •-*■> 3 £ fD ft) n = ^.3 p T3 3 fD en' p P £L EL w fD O M O 02 ° Q 5 ■g j? in a-> |-i o 3 r ^2 0. C n 2 ?T 5' en (jq 0. 'O n S * - rffi W 'S o '-t 2 pj en 51 ' p >< 0^ fD en p 27 H DC m n H O H O 6 > 58 Frank E. Ewing /[/f N 1878 Frank E. Ewing was employed \jLr-> as office boy in the Cincinnati store of ^^^ jjT Dennison &. Co. He traveled in Ohio and the central states for a time and was then transferred to New York in 1886. Mr. Ewing gave up traveling in the early nineties and specialized in selling Dennison goods to business consumers. In 1898 he was given charge of the entire sales organization of the New York division. In 1909 he was elected a director and was trans- ferred to Framingham. Mr. Ewing became vice-president in April, 1910, and was elected president of the company in October, 1912. He relinquished the presidency in 1917, but remained on the board of directors until his retirement in 1918. Henry S. Dennison ( -^ / HE present president of the company, V__y I Henry S. Dennison, is a grandson of s-^ J the founder. He entered our employ V_lx July 17, 1899, at Framingham. After working on various jobs he was made foreman of the wax department and was later transferred to the factory office. He was appointed works- manager in 1906, elected a director in 1909 and treasurer in 1912. In 1917 he was elected president. 5^ Some of the First Catalogues and Three of the Latest Dennison Publications 60 Dennison Catalogues | / HE first Dennison catalogue of V_y // which a copy remains was printed / ^ I in the early seventies. It was \^y pocket size and contained but 24 pages. As the line grew, more pretentious books were issued, and in the eighties there were published quite sizable catalogues bound in boards with woodcuts of our stores on the front cover, and cuts of the various factories on the back cover. Turn- ing into the new century the catalogues ex- panded into books of over a hundred pages and were properly illustrated in color. The Dennison catalogues, like the goods which they illustrate, enjoy the reputation in their field of being the best published. An " Ad " in 1860 and One Which Appeared in the " Ladies' Home Journal, December, 1919 62 Advertising the Name and the Goods ( -. / J/EOPLEbeg V_y / y quality of EOPLE began talking about the >f Dennison goods seventy-five years ago, and more people have talked about the same thing each year, so that now it is just a truthful statement to say that millions of people know our name. The quality of Dennison goods is the most important factor in all of our advertising and without it there would be no advertising. When Mr. Dennison invented the ship- ping tag he began to put his name on the patch eyelet. This was publicity gratis, but it was very valuable. Think of the billions of tags imprinted with the name Dennison which have circulated all over the globe since 1863. Nowadays we put the Dennison imprint on practically all of the goods that are made. Mr. Dennison believed in advertising and in the early days his advertisement appeared in trade journals and on the backs of direc- tories. The advertising program grew with the business, and now, in addition to many special instruction booklets and dealer helps prepared yearly, a successful campaign is being carried on in the magazines with a view of introducing more Dennison goods into the home. 63 Above — Our Office in Buenos Aires Below — A Corner of the London Salesroom 64 A World Market GT= HE first move toward developing an export business was made in 1884 ^ J when Charles S. Dennison went to \J_^/ London to open a branch there. He entered into a business agreement with a firm of English manufacturing stationers, Messrs. Cooper and Walkden, and the name of the concern became Cooper, Dennison &. Walkden. In 1912 this partnership was dissolved and we incorporated an English company known as Dennison Manufacturing Co., Ltd., to sell our goods in Great Britain. A continental office was opened at the same time in Germany, but the beginning of the war put a stop to our activities on the con- tinent. Dennison travelers began to go to Cuba and Mexico about twenty years ago. In 1913 an office was opened in Buenos Aires to take care of the South American trade, and in 1917 our office was opened in Rio de Janeiro. Since the signing of the armi- stice, offices have been opened in Mexico City and Copenhagen, and a Dennison man has made a trip to Australia and the Philippines. A world market for Dennison goods is rapidly being established. 65 Above — A View in the Office Building at Framingha: Below — The Section of the Factory Where Whi Crepe Paper Napkins Are Made 66 Figures et Cetera MAN who didn't know much about the national game went to a world series contest. One of the teams made a run in the first inning, and after that there was no more scoring. As the man left the ball park a boy on the outside called out, " How many runs did they make 1 " and the man who didn't understand the game said lan- guidly," Oh, about a million." This story is just to prepare you for a few of the figures which follow : The Dennison business is one of small units and the average order is comparatively small. We make 10,000 stock items. Each day the Dennison workers produce over 15,000,000 separate pieces of merchandise. Over 100,000 customers are on our books. In round numbers 1,000 orders flow in every day. Think a few minutes about the figures just given and you can realize the scope of the Dennison business. Every store, fac- tory and home is using or is a prospective user of Dennison goods. Seventy-five years ago we had one sales- man and we turned out a few hundred gross of jeweler's boxes in a year. The business which E. W. Dennison called "Aaron's baby" has surely grown to a man's estate. 67 Some of the " Old Guard ' 68 Twenty-five Years and Over G{i; HE greatest feature of Dennison manufactured products is quality, ^-v II and the principal attribute of \^S Dennison men and women is loy- alty. One Dennison worker, old in years but young in spirit, in telling how she worked for us first in Boston, then in Rox- bury, and finally in Framingham, said, "I suppose if ' the Dennison ' had moved to China, I would have gone with them." The company is proud of the service rec- ords of Dennison workers. In March, 1919, out of 2,600 in round numbers 103 had been with us twenty -five years and over ; 556 between ten and twenty-five years ; 622 between five and ten years, and 738 be- tween one and five years. On the page opposite is a group who have been Dennison workers for over a quarter of a century, and a complete list of those who have rounded out a full twenty- five years of service will be found on the following pages. 69 Twenty-five Years and Over (To December 31, 1919) Fred W. Chandler Edward A. Chandler Patrick J. O'Connell Charles E. Hall Miss Susie F. Morris Harry A. Chandler Mrs. Abbie P. Farwell Miss Julia E. Dunning Alfred S. Chase Lucius Cummings Charles C. Mountfort William F. Brucker Charles H. Buxton Miss Vesta W. Clark Mrs. Geneva M. Fuller Michael J. King Miss Josephine Lunt Paul Randall Frank J. Cilik James R. Cole Edward W. Fuller Gilbert R. Golding John J. Collins Horace Lockwood Timothy J. Lynch Miss Sarah A. Norton Joseph L. Green Herbert E. Sudlow Whittle Poor Henry H. See Miss Eva M. Adams James R. Armington J. Charles Carlton Charles C. Hurter Miss Catherine McLeod Arthur T. Reed George F. Shine Albert G. Hall * George G. Lincoln James E. McDonald Peter J. Murray George E. Ramskill Mrs. Rosa A. Shirley Frank C. Underhill Warner Webb Albert J. Wright Edward L. Arbogast Augustus H. Cole Alexander B. Evans Robert L. Robinson Isaiah M. Taylor William J. McDonald Died February 17, 1920 Framingham Framingham Framingham Framingham Framingham Framingham Framingham Framingham Framingham Framingham Framingham Framingham Boston Framingham Worcester Framingham Brunswick Framingham Chicago Framingham Worcester Framingham Framingham Framingham Framingham Framingham Framingham New York San Francisco New Orleans Framingham Framingham Framingham Framingham Framingham Boston Framingham Framingham Framingham Framingham Framingham Chicago Framingham Worcester Chicago Framingham Chicago Framingham Philadelphia Denver Framingham Framingham 70 Length of Service 52 years 51 47 46 46 45 45 43 40 39 39 38 38 38 38 38 38 38 37 37 37 37 36 36 36 36 35 35 34 34 33 33 33 33 33 33 33 32 32 32 32 32 32 32 32 32 31 31 31 31 31 30 Twenty-five Years and Over (To December 31, 1919) Thomas McGrath Edward C. McKeeby Miss Mary E. Nash Jonas Otterson Thomas G. Portmore William A. Blackman Frank W. Doughty Harry L. Goodhue Albert E. Harding Fred R. Lincoln Reuben C. Little Henry W. Mattfield William E. Murphy Clarence B. Osgood John P. Wills Joseph A. Burchstead Edwin H. Dunwoody Arthur W. FitzGerald George F. Flynn Mrs. Rose Hallahan Edward C. Hausding Alwin T. Schroeder Albin Stahle Herbert K. Taylor Philip Conway William O. Husten *JohnJ.Kelly Irving Lilly Miss Jennie C. Rideout Otto V. Swanson Miss M. Gertrude Costello Walter D. Francis Miss Elizabeth A. Gormley Miss Delia G. Harrison C. Ellis Holmes Miss Caroline L. Ingram Miss Lola C. Kittredge Miss Grace C. McMann Thomas R. Sheehan Arthur L. Thomas Miss Etta W. Anderson John O. Anderson Minot H. Beacham Charles E. Benson John Deary Louis Fucillo Harry H. Hall Robert L. McCall Mrs. Elizabeth McGiffin James S. McKeeby James S. Miner 1 Died January 15, 1920 Framingham St. Paul Chicago Framingham Framingham New York Framingham Framingham Framingham Framingham Philadelphia Framingham Framingham St. Louis Framingham Framingham Philadelphia Framingham Framingham Framingham Framingham Framingham Chicago Philadelphia Framingham New York Framingham Chicago Framingham Framingham Framingham Framingham Framingham Worcester New York Boston Framingham Boston Boston Framingham Framingham Framingham Albany Framingham Chicago Framingham Framingham Chicago Framingham Framingham New York 71 Length of Service 30 years 30 30 30 30 29 29 29 29 29 29 29 29 29 29 28 28 28 28 28 28 28 28 28 27 27 27 27 27 27 26 26 26 26 26 26 26 26 26 26 25 25 25 25 25 25 25 25 25 25 25 DATE DUE iJUN ? 1 2000 CAYLORO PRINTED IN U». A. BOSTON COLLEGE 3 9031 01773179 5 TS 1096 ♦D4 DENNISON, Bapst Library Boston College Chestnut Hill, Mass. 02167